Direct Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the direct marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

OJ
O Jacobs
Ollie
Jacobs
485 Dibbert Well
Boston
MA
+1 (555) 999 2574
485 Dibbert Well
Boston
MA
Phone
p +1 (555) 999 2574
Experience Experience
12/2014 present
Philadelphia, PA
Direct Marketing Specialist
Philadelphia, PA
Direct Marketing Specialist
12/2014 present
Philadelphia, PA
Direct Marketing Specialist
12/2014 present
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work
  • Manage campaign workflows , list development and deployment through campaign management and market automation tools
  • 1+ years in process management, and working with technical teams on toolset/feature development
  • Provide written and in-person performance reports to marketing and fund development team monthly, or as requested
  • Provides input and feedback to improves processes and campaigns; makes recommendations when test messaging is unsuccessful
  • Acts as the channel between channel management & the mlife.com manager
  • Work with internal resources and IBM Campaign Management Tool (UNICA) to process campaign data to produce an optimized mail files
11/2009 06/2014
Detroit, MI
Associate Direct Marketing Analyst
Detroit, MI
Associate Direct Marketing Analyst
11/2009 06/2014
Detroit, MI
Associate Direct Marketing Analyst
11/2009 06/2014
  • Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
  • Campaign Development – 50%
  • Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings
  • Develop annual and quarterly regional field marketing plan that aligns with regional sales, product marketing, and overall corporate objectives
  • Program Performance – 10%
  • Budget Management & Planning – 10%
  • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials
12/2006 09/2009
San Francisco, CA
Manager, Direct Marketing
San Francisco, CA
Manager, Direct Marketing
12/2006 09/2009
San Francisco, CA
Manager, Direct Marketing
12/2006 09/2009
  • Use research and analytic insight to develop new strategies, improve program performance, make recommendations and influence business decisions
  • Create and manage direct marketing budget including expense management, forecasting and reporting
  • Manage direct report staff. Oversee and direct their day to day activities. Manage their development and long-term growth
  • Works to identify opportunities to streamline, consolidate or eliminate projects to reduce workload, dollars spent and create capacity
  • Active management of vendor partners and optimization of vendor sales performance and expense management
  • Measure performance with Call center key metrics and develop an action plan
  • Collaborate with key business partners to execute, evaluate and improve programs
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Quinnipiac University
Bachelor’s Degree in Business
Skills Skills
  • Self-starter with strong communication, organization and prioritization skills
  • Ability to manage multiple projects with various deadlines simultaneously
  • Ability to summarize and present complex findings in a clear, concise and timely manner
  • Contribute to the flawless execution of national direct marketing campaigns targeted to multicultural markets to drive sales and results across all product lines
  • Ability to manage multiple projects from beginning to end
  • Ability to work independently
  • Strive to outperform defined response targets for direct marketing programs inclusive of acquisition, customer upgrade and email, and recommend opportunities to improve results
  • Strong communication and organizational skills
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Advanced Excel skills (pivot tables and V-Lookups)
Create a Resume
1

Senior Direct Marketing Statistical Analyst Resume Examples & Samples

  • Use experience in multivariate statistics, including multiple regression, logit, survival data analysis and experimental test design to develop actionable client solutions
  • Acquire and maintain relevant data necessary to meet all analysis and modeling needs
  • Provide technical and thought leadership for extracting actionable insights from primary research, internal customer data and external data sources
  • Summarize analytic data into user-friendly reports translating highly technical, detailed data into easy to understand insights and strategic recommendations for marketing execution
  • Partner with external partners and vendors as necessary
  • 5+ years of experience with statistical marketing analytics and strategic program development in direct marketing or email channels
  • Business experience in applying multivariate statistics, including multiple regression, logit, survival data analysis and experimental test design
  • Business experience using SAS (or other statistical package) required
  • Ability to communicate statistical/analytical findings to a non-technical audience
  • Demonstrated experience and ability to use with Microsoft Office 2007/2010 applications including Excel, Access, Word and PowerPoint
  • Marketing experience in CPG, retail, or online a plus
2

New Customer Direct Marketing Analyst Resume Examples & Samples

  • Perform statistical modeling and build databases utilizing Visual Basic, Excel and Access to support business queries and solve optimization problems
  • Perform data mining and analytics to develop and interpret information to assist business in identifying optimal mail selection methodologies, allocation of support and reporting for the prospect mail program
  • Utilize financial engineering tools to evaluate statistical data and trends related to mail performance and segmentation and conceptualize optimization strategies and key drivers of success
  • Perform mail segment and portfolio research, utilize SAS and SQL to define data requirements, establish homogenous test and control programs and design pilot programs to support branch network and centralized performance initiatives
  • Perform validation testing of pilot programs, evaluate key decision metrics and interpret results from new product launches
  • Analyze program results and present findings to senior management
3

Senior Manager, Direct Marketing Resume Examples & Samples

  • 7 or more years work experience in Consumer or Financial Services Marketing/Direct Marketing, with specific expertise in direct response marketing and operational communications, as well as proven expertise and understanding of Direct campaign program development and execution
  • Exceptional analytic skills and a proven ability to create profitable marketing programs by identifying and leveraging actionable business intelligence
  • Possesses a keen understanding of end-to-end direct marketing solutions across all channels
  • Proven track record of success in delivering growth and revenue through the creation of direct response marketing programs
  • Superior leadership and relationship management skills
  • Strong organizational skills, with the ability to work in a fast paced environment and manage multiple deadlines and priorities
  • Strong customer orientation and a professional approach with the ability to effectively interact with all levels within the organization
  • Solid negotiation and influencing abilities
  • Previous People Management experience is required
  • Demonstrated ability to conceptualize and implement marketing strategies to support business goals
  • Excellent verbal and written communication skills, specifically public speaking
  • Ability to manage comprehensive projects as well as day to day needs
  • Ability to engage the support of others to achieve project goals and objectives while bringing competing projects in on time and on budget
4

Manager, Direct Marketing Resume Examples & Samples

  • Collaborate with Senior Director on the development of quarterly/annual marketing strategies
  • Lead meetings and/or presentations to cross channel, cross divisional and cross functional business partners
  • Manage the direct mail and in-store collateral strategies from concept development through briefing and timely execution
  • Create process/project timelines for seasonal mailers, photo shoots and all print marketing campaigns to optimize efficiencies
  • Report out on weekly program performance and identify risks and opportunities to marketing team as well as cross divisional partners
  • For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time
  • Manage direct to consumer annual budget, including estimates and invoice maintenance
  • Hindsight program performance and identify key learnings to recommend application of for future initiatives
  • Partner with CIEM* and Marketing Analyst/Planner to compile, analyze, identify and apply insights to drive productivity for all direct to consumer outreach
  • Proactively develop talent including but not limited to direct report and peers
5

Abc-consumer Data & Analytics Direct Marketing Intern Resume Examples & Samples

  • Curate content available on internal and external sources via web to promote within email newsletters supporting ABC shows. Gather image/URL assets and write headlines and copy points for email campaigns
  • Other duties as assigned including email data hygiene, email service provider service hours tracking, and ad-hoc requests from service partners
  • Balance between creative and analytical thinking to do data-driven marketing
  • Ability to work in fast-paced environment with multiple deadlines and changing priorities
  • Team player with good communication skills to work with internal stakeholders and vendors
  • Interest in television industry and programming. Keen eye for fan-engaging content
  • Previous experience working with data sets and/or marketing creative assets
  • Basic HTML/Photoshop experience
6

Direct Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree required
  • Minimum 2 years of direct marketing experience required
  • Minimum 2 years of experience with Microsoft Office required
  • Technical skills in planning and marketing, business and market development and CRM/data management
  • Ability to communicate clearly and professionally with all levels of an organization
  • Effective interpersonal skills
  • Proficiency in multi-tasking and prioritizing projects
  • Represents basic qualifications for the position. To be considered for this position you must at least meet the basic qualifications
  • LI-MM1
7

Summer Direct Marketing Intern Resume Examples & Samples

  • Learn how the unit and business operates both internally and externally
  • Research, devise and develop a methodology that allows us to best understand the health of the business seeking out areas of improvement in work-flow efficiencies and opportunities for increased revenue
  • Develop a method and system for determining direct response yield and how to use this to inform business and day-to-day decisions
  • Provide backup to the program leads and director on an as-needed basis. Assist in day to day operations including using the CMS to post content and create links, writing and filing Jira tickets and other tasks as defined by the team
  • Current student pursuing their MBA
  • Education and experience in project management, business analysis, direct marketing/merchandising
  • Passion for and interest in eCommerce
  • We are seeking a self-starter who has a genuine interest in on-line merchandising / affiliate marketing
  • Experience with Google Apps is a plus
8

Direct Marketing Associate Resume Examples & Samples

  • Participate in developing circulation and sales plans for catalogs and other marketing campaigns
  • Execute marketing programs that drive sales and customer growth, including package insert programs, new store openings, and others
  • Execute catalog campaigns from start to finish, coordinating all steps with internal partners (database production, statistical modeling), list processing vendor, and printer: season set-up, test design, name selection, print specifications, QC approvals, database uploads, and more
  • Analyze and report catalog and direct mail campaign performance, test results, and customer metrics. Maintain result histories. Make recommendations based on findings
  • Help prepare monthly presentations of marketing results. Provide ad-hoc reports upon request
  • Manage catalog delivery: coordinate with printer to ensure on-time delivery, prepare delivery reports, and proactively communicate status
  • Update weekly sales and marketing reports, providing highlights of prior week’s performance
  • Manage marketing expenses: verify, process, and track invoices; maintain cost history; reconcile versus budget; and communicate variances
  • Maintain key documents including production schedule, team calendar, print summary, catalog inventories, and more
  • Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas, and seek continual process improvement
  • 2-5 years Direct Marketing experience
  • Retail industry experience a plus
  • Proven critical thinking and analytical skills
  • Adept at planning and prioritization in a deadline-driven environment
  • Strong attention to detail and quality control
  • Team player with a service mindset
  • Eager to learn and continually develop self
  • Extensive Excel experience; SQL, SAS, and/or statistical software skills a plus
9

Head of Direct Marketing Banking & Wealth Management Resume Examples & Samples

  • Maximise New Account Growth and Profitability
  • Develop overall acquisition channel marketing strategy that drives efficient, profitable acquisition
  • Identify and establish new distribution channels
  • Oversee team to Implement campaigns and initiatives to achieve targets relating to response rates, approval rates, new accounts/leads, CPA, funding rate and average balance
  • Creative development
  • Manage Activity Brief and Creative Approvals
  • Monitor daily, weekly and monthly acquisition and business MIS to determine specific areas for improvement across all key campaign metrics
  • Track individual channel profitability to underpin optimal allocation of marketing budget
  • Grow digital acquisition through effective creative, channel, partner and vendor management
  • Deepening Customer Relations – work cross franchise to maximise multiple product holdings
  • Manage Marketing Budget and monthly accrual process
  • Vendor and contract management
  • Motivate and Lead a team of 4 Marketing Professionals
10

Assistant Strategist, Direct Marketing Resume Examples & Samples

  • Support strategist and senior strategist in development of client presentations, budget maintenance, positioning reports, print media authorizations and plan actualizations
  • Develop media knowledge base in preparation for media responsibilities that includes evaluating research, developing and understanding applications towards client goals
  • Assist with tracking media expenditures to ensure agency and client budget compliance
  • Update client media flowcharts
  • Develop understanding of client and competitive category
  • Participate in client meetings, as appropriate
  • Responsible for supporting DR Team Members including plan execution, maintenance and reporting
  • Work with clients and traffic department
  • Maintain media kits
  • Gain an understanding of planning / analytical tools
  • Support team members in planning, account stewardship, and results analysis
  • Establish rapport with clients and co-workers across all departments
  • Offer creative media ideas
  • Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field required
  • Basic understanding of number relationships, media math and terminology
  • Ability to effectively interact with other Horizon departments i.e. Buying, Traffic, Systems
  • Exhibit proficiency with computer programs, but specifically Excel and PowerPoint is a must
  • Excellent collaborative and interpersonal skills
  • Display a “team first” attitude
  • Ability to effectively and comfortably communicate and interact with clients and vendors
  • Field inquiries and coordinate selection of added value assets for delivery to traffic manager
  • Basic understanding of the marketing mix, including the media planning and buying landscape
  • Ability to work and thrive in a fast-paced, dynamic environment under tight deadlines
  • Ability to simultaneously assist on multiple projects
  • Excellent team building skills
  • Highly motivated and proactive with strong problem solving skills
  • Ad hoc projects as requested
  • *RESUME REQUIRED WHEN APPLYING TO THIS JOB POSTING
11

VP, Direct Marketing Activation Resume Examples & Samples

  • Oversee buying team across a number of HMI Direct Marketing accounts
  • Participate in management level company activities
  • Participate in new business pitches, internal and external
  • Manage a team of 10-15 people (estimated, dependent on client assignments)
  • Package, negotiate, present and maintain the accounts within the group
  • Oversee Director’s/supervisor’s/buyer’s duties in packaging, negotiating, presenting and maintaining accounts within group
  • Train, direct and manage assistant and buying staff that works on those accounts
  • Maintain knowledge and understanding of industry trends and new technologies that effect the buying discipline
12

Graduate Marketing Intern Direct Marketing Resume Examples & Samples

  • Analyzing and identifying key performance trends for both the Residential/consumer and Commercial/B2B direct mail programs
  • Providing end-to-end support for executing on the direct mail campaigns for both programs
  • Developing a strong understanding of the direct marketing process, including A/B testing, as well as an understanding of DIRECTV’s business to provide recommendations on ways to drive customer growth
  • Supporting the Director of Commercial Direct Sales with detailed problem solving and performance analyses
  • Partnering with our database/analytics vendor to gain key insights into customer segmentation and modeling strategy
  • Collaborating with our creative/production agency to implement creative updates
  • Other duties, as assigned
13

Senior Strategist, Direct Marketing Resume Examples & Samples

  • Responsible for day-to-day media plan development, maintenance and execution
  • Maintain plan accuracy and supporting documents; ensure plans are up-to-date and all revisions clearly and concisely recorded· Manage the flow of client media-related issues based on changes in marketing direction, goals and budgets· Maintain strong knowledge of client category and competitive activity
  • Responsible for developing and presenting strategic alternative print concepts and in-depth results analysis
  • Explore alternative print media alternatives; develop thorough and creative media solution recommendations · Responsible for client POVs, budget maintenance, print media authorizations, and plan actualizations/reconciliations· Maintain a clear understanding of Horizon Tools and syndicated research
  • Develop and maintain strong media vendor relationships
  • Negotiate rates, positioning, value add, etc. with all vendors
  • Manage to client billing timeframes; review all billing to ensure bills are in line with approved plans / SBMS
  • Review all results to confirm Core data accurately reflects approved plans; resolve all data issues as needed
  • Lead client status calls, results reporting and presentations
  • Develop insights and recommendations from results reporting; provide all findings to client in clear, concise presentation to foster understanding of program/creative/plan performance and next steps
  • Assist in new business projects
14

Direct Marketing Resume Examples & Samples

  • Support the creation and production of ABC newsletters and email alerts
  • Curate fan-engaging digital content from internal and external online sources including news outlets, trade publications, fan sites, and social media networks for use in ABC newsletters and email alerts
  • Draft copy to promote upcoming network priorities and associated digital content
  • Assemble relevant image and URL assets
  • Analyze key performance indicators of previous email campaigns to track content performance and optimize future campaigns
  • Other duties as assigned including coordination with external email service provider and ad-hoc requests from service partners
  • You must currently be enrolled in an accredited college or university and taking at least one class – OR – be a recent graduate of an accredited college or university within the last six (6) months - OR - be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program in order to qualify for this internship
  • All students must be available to work at least 20 hours/week
  • All students must be available during the months of September through December for the 12 week program
  • Undergraduate/graduate concentration in Marketing, Communications, Media Studies, Journalism, or related field
  • Excellent writing, grammar and communication skills
  • Organized, detail-oriented and pro-active
  • Ability to work in a fast-paced environment with multiple deadlines and changing priorities
  • Interest in the television industry and programming with a keen eye for fan-engaging content
  • Familiarity with ABC television series
  • Familiarity with social media networks
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Previous experience with copywriting or editing
  • Previous experience working with marketing creative assets
  • Previous internship experience in a related field
  • Familiarity with ABC Family, Disney Channel, Disney XD, Disney Junior and Radio Disney
15

VP, Pottery Barn Brand Direct Marketing Resume Examples & Samples

  • Bring opportunistic sales driving ideas to our brand partners; react to business trends in the fast-paced retail environment
  • Collaborate across brands to help accelerate best practices and winning marketing strategies throughout Williams Sonoma, Inc
  • Bachelors Degree required. MBA or advanced degree in Marketing or related field preferred
  • 10+ years working across a variety of marketing functions
  • Proven ability to lead and develop high performing teams
  • Proven strategic and analytical capabilities, translating complex data into results driven business decisions
  • Excellent communication, problem-solving and decision-making skills
  • P&L management with keen ability to drive ROI and growth
  • Strong collaborator and influencer
  • Naturally curious and passionate about continual improvement in all aspects of the job
  • Effectively manages ambiguity in a fast-paced environment within a complex matrix organizational structure
  • Passion for our brands and our business
16

Direct Marketing Specialist Resume Examples & Samples

  • Detail & Accuracy
  • Database Management (DBM)
  • Critical Analysis
  • 1-2 Years Marketing Experience
17

VP, Direct Marketing Resume Examples & Samples

  • Lead strategy and all program development for large, existing direct marketing business
  • Optimize existing direct-mail and print efforts
  • Develop new channels and refine investment across existing ones
  • Direct ongoing process, organizational, and cultural change within the business
  • Own and drive key business metrics
  • Built customer database and improve customer experience and satisfaction
  • Orient and drive cross-functional product launch and execution teams
  • Manage team of ~12 to individual goals and budgets
  • Strong analytical chops
  • Fast, informed decision maker
  • Excellent product and creative judgment
18

Direct Marketing Assistant Resume Examples & Samples

  • 1+ year of related Marketing experience
  • Degree in a related field
  • Working knowledge of Tessitura
  • Microsoft Excel proficient
  • Solid analytical and research skills
19

Director Consumer Direct Marketing Resume Examples & Samples

  • (RETAIL) Own retail marketing calendar and ensure delivering quality plan and execution throughout the year
  • (RETAIL & eCOM) Ensure delivering all necessary tools to activate store and the concept (understanding eCOM calendar deeply as well)
  • Provide input into the creation of the overall Market plan
  • Ensure the global toolboxes deliver against the Market's retail/eCOM marketing needs
  • Brief Global Concepts-to-Consumer on any additional Market retail/eCOM marketing needs, obtain approval and create and execute the initiatives
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any retail/eCOM work complements this
  • Execute Brand concepts and other retail space management solutions, with a special emphasis on key destination doors, in close collaboration with the Market Retail team
  • Report on performance of all retail marketing initiatives
  • Provide input on global toolbox performance to Global Concepts-to-Consumer
  • Progressive experience in brand and retail marketing and sales (preferably in retail and in the sporting goods industry)
  • Leadership, entrepreneur spirit and eager-ness for innovation
  • Fluent in Japanese
20

Specialist, Direct Marketing Resume Examples & Samples

  • Supports Direct Marketing planning, coordination and scheduling
  • Effectively manage Marketing Budget which includes expenses related to creative development and print production
  • Communicates project requirements and directs external vendors to assure project completion
  • Coordinates multiple priorities while meeting simultaneous deadlines and deliverables
  • Routes marketing materials through the appropriate brand and legal contacts
  • Proofing direct marketing tactics to align brand, messaging and legal accuracies
  • Partner with corporate on creative assets. Submit creative briefs and ensure deliverables
  • Provides leadership and oversight to lower-level Marketing Specialists
  • Gathers materials of competitive companies in the field
  • Helps to create reporting to measure success of Marketing programs
21

Specialist, Direct Marketing Campaigns Resume Examples & Samples

  • Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers
  • Maximize up-sell and revenue growth of existing customers within small business
  • Work cross-functionally with market insight teams, product, pricing, marketing communications, base team and IT to develop and execute campaigns end to end
  • Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers
  • Interpret Program measurement results to evolve marketing programs and improve ROI
  • Track key performance indicators (KPIs) to develop and build post mortems and success stories and learnings for up-sell related programs
  • Develop and create clear and concise marketing briefs and work with marketing communication/brand to create market ready content
  • Define, develop, and execute targeted campaigns to Bell Business Markets (wireline services)
  • Create compelling and strategic marketing presentations to drive buy-in and alignment across business units, stakeholders and executives
  • Build and maintain campaign dashboards that set measurable program targets, proactively report against campaign objectives
  • Manage customer list criteria, message mapping and development
  • 3-5+ years of experience in a marketing/channel strategy role (wireless and/or telecommunications/technology an asset)
  • Direct/target marketing experience required
  • Strong analytical skills to interpret data in marketing metrics and generate insight and action
  • Experience and understanding of the marketing planning lifecycle and key business units such as product, pricing and marketing communications
  • Demonstrated ability to identify interpret and present data in a concise business impact story
  • Strong understanding evaluation and interpretation of marketing measurement metrics
  • Analytical abilities to interpret results against KPI framework
  • B2B experience is required
22

Associate Direct Marketing Analyst Resume Examples & Samples

  • Bachelor’s degree (in Business or Marketing, preferred)
  • 3 years of experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
  • 2 years experience in PowerPoint required. Must provide examples of work
  • 1 years of experience in a marketing automation tool (i.e. Eloqua, Marketo) a plus
  • Excellent writing skills for print and web. Examples of such work a plus
  • Familiar with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.). Certification on Microsoft Office is preferred
  • Campaign Development – 50%
  • Develop actionable, measurable marketing campaigns to drive qualified lead-generation
  • Translate strategic marketing plan from Product Marketing into a tactical, measurable, quarterly plan
  • Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings
  • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials
  • Program Performance – 10%
  • Participate regularly in core team meetings to gather market intelligence on the program performance and report on marketing activities with measurable ROI
  • Work with research personnel to identify target audience trends and tactics
  • Become an expert on the performance and obstacles of success for programs both domestically and internationally
  • Sales Alignment - 15%
  • Align with regional sales leadership on plans and tactics
  • Analyze market and competitive data to optimize strategy in the region
  • Lead monthly regional field marketing meetings with sales leaders to review pipeline
  • Support field marketing coverage in weekly meetings with sales leadership
  • Digital Marketing – 10%
  • Exhibit best practices in email marketing and lead nurturing to drive revenue and customer acquisition
  • Plan and execute regional lead generation and nurturing campaigns, programs and events
  • Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
  • Deliver ROI focused measurement reporting
  • Budget Management & Planning – 10%
  • Develop annual and quarterly regional field marketing plan that aligns with regional sales, product marketing, and overall corporate objectives
  • Overall responsibility for planning and reporting of regional field marketing budget, accrual and expenditure
  • Other Duties as Assigned – 5%
23

Account Manager, Direct Marketing Resume Examples & Samples

  • Provide pricing and proposals for all print and direct mail projects
  • Attain pricing, develop grids and produce production schedules
  • Traffic jobs through the database marketing department, outside print vendors and internal and external lettershops
  • Identify external vendors for fit by project and obtain at least 3 quotes on printing as applicable for each project
  • Communicate and coordinate with sales team and creative in all aspect of the creative process for projects produced internally and externally
  • Partner with Database Marketing Department to obtain list counts and costs
  • Follow specification for organizing job tickets including all proposals, approvals, grids, Printstream Billing, history, postal forms, invoices and samples
  • Keep track of individual postal permits, such as dollar balance, expiration dates, etc
  • Prepare invoices for postage prior to mailings and work with internal and external lettershops to verify information needed on SS postal indicias
  • Billing responsibilities & customer account status verification. Ensure girds are accurate and verify margins are correct
  • Manage each project to ensure schedule is on track, costs are confirmed and project is produced in a timely and quality minded manner
  • Necessary skills include: ability to negotiate, problem solve, make decisions, be organized, set priorities and work in a deadline oriented environment
  • Ability to direct and facilitate direct mail projects from start to finish
  • Prior experience in direct marketing or advertising agency preferred
  • Proficiency in MS Word, Excel and Outlook
24

Direct Marketing Analyst Resume Examples & Samples

  • Supports direct mail selection, segmentation, data extraction, prospecting and processing
  • Analyzes and reports on the performance of direct marketing campaigns, including the presentation of key findings and strategies that can be used to develop future marketing initiatives
  • Supports the development of new direct to consumer marketing strategies including trigger-based messages, international emails as well as in-store marketing pieces
  • Works collaboratively with Creative Services and Retail on the development of direct marketing pieces including product selection and creative development
  • Develops and runs reports on customer database, capture rates as well as ad-hoc reports
  • Liaises with 3rd party vendors (printers, outside data providers) to ensure accurate and timely processing of promotional campaign files and data hygiene processing
  • Ensures data integrity of all direct mail pieces, including proofing data audits against mail files and scanning bar codes for functionality and accuracy
  • Works closely with the IT team and outside technology companies to enhance customer database and troubleshoot problems; supports new technological integrations
  • Bachelors degree: marketing, business, economics
  • 2-5 years analytic experience; experience in retail with an understanding of direct marketing required
  • Advanced proficiency in Microsoft Word, Excel, PowerPoint; excellent IT skills including strong knowledge and experience of database structures and CRM tools; experience with modeling and statistics preferred
  • Ability to communicate with all levels of the business, prioritize assignments and establish solid relationships
  • Entrepreneurial; ability to drive forward with goals independently
25

Direct Marketing Expense Controller Resume Examples & Samples

  • 4-6 years’ experience in Auditing and Tax or Accounting preferably with multinational or professional practice in South East Asian countries (Malaysia & Singapore in particular). Compulsory that candidate has a University degree preferably in Finance, Accounting or related. A registered qualified professional accountant (CA, CPA, ACCA, CIMA, or equivalent) would be an added advantage
  • Understanding of DME concept
  • SAP and Excel
  • US GAAP, IFRS and local GAAP
  • Risk Management, Internal Controls (e.g. SOX, Segregation of Duties etc) and Auditing
  • Strategic Financial Consulting
  • Planning and organising
  • Review & approve DME purchase orders – 30 per week
  • Verify DME invoices and PO matching – 30 per week
  • Validate budget shift request - 5 to 10 per week
  • DME review (meeting) with budget owners & Stakeholder - 2 meetings
  • Prepare journal voucher requests – 8 per month
  • Balance Sheet Review (including accruals) – 7 per month
  • Approve inter-company debit notes relating to DME – 2 per month
  • Prepare DME status report for distribution to all stakeholders – 2 per month
  • Prepare DME actual and RE report for BU – 2 per month
  • Prepare DME sharing report (actual & IE by activity) for BIG – 2 per month
26

Direct Marketing Progrm Manager Resume Examples & Samples

  • Collaborate with the SME Strategy team to develop and implement multi-channel programs that support key initiatives and drive revenue for the business
  • Collaborate with Product Managers and the SME Strategy team to develop relevant, motivating offers and incentives for multi-channel marketing campaigns
  • Manage and consult with outside agencies for creative development and messaging; manage budgets and timelines to maximize return; and coordinate with print vendors, mail houses, and other vendors to meet deadlines while adhering to quality standards
  • Work closely with CRM/Research/Business Intelligence staff to generate targeting and segmentation, leverage modeling capabilities, and perform campaign and vintage analysis
  • Monitor, interpret and report multi-channel marketing campaign performance to stakeholders and executives; provide strategic direction and guidance based on analysis of results. Strong written and verbal communications skills are valuable in this regard
  • Collaborate with sales teams’ management to support and provide guidance to local and regional marketing groups whose customers may be contacted by multi-channel marketing efforts. This includes developing close partnerships with SME-focused sales teams that focus on particular segments of the business population
  • 5 + year’s experience in managing multi-channel marketing programs within the financial services industry
  • 8+ years marketing experience
  • Bank product and service knowledge; experience with small and medium-sized business marketing preferred
  • Knowledge of data processing and lettershop techniques as related to direct mail production
  • Strong understanding of retail banking business drivers, business development concepts, and strategy related to customer cross-sell and prospect acquisition communication
  • Experience navigating compliance and legal reviews through positive relationships and effective communication
  • Demonstrated ability to work independently and to plan and manage complex projects in a matrix environment
  • Proven understanding of budgets and finances
  • MS Excel and PowerPoint
  • The role requires little travel and will be based in San Francisco, CA
27

Digital & Direct Marketing Associate Resume Examples & Samples

  • Support the Direct Marketing Manager by driving acquisition to The Wall Street Journal and Barron’s through the direct mail marketing channel
  • Supports Digital Acquisition Manager by driving Wall Street Journal subscriptions through paid, owned and earned digital channels
  • Regularly track subs orders and marketing activity results by country
  • Develop market knowledge by country for both the WSJ supply chain, and competitor sales and activity
  • Competitor monitoring to identify growth opportunities
  • Analyze data and provide insight on sales performance, meanwhile identifying opportunities for further growth within the sales channel
  • Monitor industry competitors to stay aligned with current marketing tactics and provide test recommendations
  • Develop promotional and marketing mechanics to increase sales, upon approval, implementing on time and within budget
  • Maintain and streamline reporting and forecasting, ensuring accurate data is distributed internally; update as necessary with the operations team
  • Develop strong relationships internally and externally to ensure successful creative campaigns, impacting sales and revenue growth within agreed brand guidelines
  • Track expenses and provide month-end forecasting estimates
  • Be familiar with the WSJ reader research, and other Dow Jones products in order to communicate the primary benefits to potential WSJ members through our marketing material
  • Have a passion for staying up-to-date on global breaking news, politics and trends in technology and innovation
  • Self-starter with a strong attention to detail and focus on results
  • Understanding of channels, tools and techniques used in digital marketing
  • Target driven approach to driving subscriptions
  • Ability to manage multiple projects and priorities simultaneously
  • Thorough understanding of Dow Jones’ Marketing Strategy
  • Understanding of shoppers and the newspaper industry
28

Director, Direct Marketing Resume Examples & Samples

  • Develops and implements effective direct mail, telephone, electronic and new media strategies
  • Coordinates solicitation timing with Annual Giving colleagues and multiple constituent partners, and the marketing and communication needs on behalf of the Office of Lifetime Philanthropic Engagement and Annual Giving
  • Serves as internal project manager for direct marketing projects handled by direct mail vendors and in-house projects. This includes setting timelines, managing workflow, tracking project progress, and identifying and resolving road blocks
  • Oversees and strategize bench-marking, measurements and reporting. Utilizes state-of-the art annual giving techniques and analytics to maximize efficiencies and results. Provide essential analysis for key stake-holders and partners for the purpose of reporting and future planning
  • Prepares and manages relevant program budget lines. Analyze budgets for strategic use, transparency and future programming
  • Experience working in Development or similar field with transferable skills
  • Substantive, progressively responsible experience in academic fundraising or a related field regarding direct marketing and communication
  • Demonstrated experience in production management and marketing
  • Demonstrated management experience is highly desired
  • Significant experience in academic fundraising or a related field regarding direct marketing and communication is highly desirable
  • Experience in annual giving, direct marketing, with production management experience within a higher education setting is a plus
29

Responsible for Direct Marketing Resume Examples & Samples

  • 1) Database (DB) update
  • You are responsible for Paris client database update and for the quality control of information
  • You provide daily coaching and advice to database users in the Paris office (Partners, executive assistants)
30

Manager, Direct Marketing Resume Examples & Samples

  • Lead the direct marketing and sales strategy for customer acquisition for all products to prospects and existing customers for the sales channel
  • Develop sales execution strategies with third party vendors to execute and exceed Charter product sales, revenue, yield targets and profitability goals
  • Manage marketing campaigns developing concepts and strategies to drive month over month sales growth
  • Work cross-functionally with Sales Channel support teams including Finance, Legal, Business Intelligence, Operations and Database Management
  • Engage in ongoing Marketing initiatives including new programs, offers, tests and product launches as needed
  • Active management of vendor partners and optimization of vendor sales performance and expense management
  • Develop creative ideas and innovate new offers, incentives, and promotional pricing ideas as well as identify operational efficiencies to further enhance marketing and sales effectiveness and success
  • Travel as needed to vendors
  • 4 – 8 years of Marketing experience, preferably 2 or more years specific to Direct Marketing
31

Direct Marketing Executive Resume Examples & Samples

  • Execute simple, clear and compelling communications to stimulate on and offline response in line with targets
  • Execute a rigorous test and learn approach to activity to ensure plans are driven by insights and data
  • Support manager and team by pro-actively seeking out new channels and innovative ways to unlock sales
  • Work collaboratively cross functionally and with external partners and internal stakeholders
  • Closely monitor and interrogate campaign performance, reporting to stakeholders weekly with a clear recommendations of next best action
  • Day-to-day responsibilities include: campaign management includes the administration, briefing & management of creative, print production, media/data, forecasting, tracking and reporting and co-ordination of external agencies and internal departments involved in campaigns
32

Manager, Direct Marketing Resume Examples & Samples

  • Proactive management
  • Travel to vendors
  • Telemarketing experience a plus (not required)
33

Manager, Direct Marketing Resume Examples & Samples

  • Managing Direct Mail workflow – coordinating schedule, list execution, creating campaign summary validation, etc
  • Define customer segments, drive CRM lifecycle strategy, and identify key tactics to increase customer engagement and interaction for Direct Mail
  • Plan customer segmentation strategy and optimize cadence and frequency to support business priorities/sales plan and managing customer attrition across various marketing touch points
  • Work with Supervisor to assist in providing strategic guidance to Merchandise Marketing and Digital teams in support of Direct Marketing efforts, which includes Storewide/Sitewide, Category, or Vendor mailings. Guidance will consist of analytic approach to support strategy of goals, circulation recommendation, and control group sizes
  • Analyze ad hoc customer behavior, trends and customer segments to support Direct Marketing. Provide strategic thinking on customer insights with sound recommendations on how to drive increase sales and customer behavior
  • Assess customer response performance and provide insights across business categories/channels and recommendations across organization, including senior management
  • Demonstrates outstanding knowledge of customer databases with the ability to share the knowledge with team members. Be able to problem solve to ensure highest level of data integrity reporting. Help define customer database requirements and work with both internal Technology and external vendor teams to implement and validate data and database changes
  • Develop and/or optimize business processes for targeting and contact strategy as necessary
  • Collaborate with internal and external business partners in the delivery of strategic projects and initiatives to enhance Direct Marketing program
  • Manage team of Analysts focused on
  • Minimum of 5-7 years experience in CRM marketing and consumer promotions; 1-2 years of direct supervisory experience and talent development recommended
  • Advanced knowledge of industry CRM communication tactics
  • Experience with database marketing, relational databases, business intelligence tools, data analytics, and campaign execution required
  • Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications. SQL, Unica and Business Objects knowledge a plus
  • Ability to prioritize and provide consistent attention to detail. Must be able to work in a deadline driven environment
  • Self-starter with strong communication, organization and prioritization skills
  • Proven analytical abilities are a must
34

Analyst, Direct Marketing Resume Examples & Samples

  • Maintain and manage direct marketing campaigns supporting direct mail calendar events - coordinating schedules, creating campaigns, list execution, summary validations, etc
  • Work with Supervisor to assist in providing strategic guidance to Merchandise Marketing, and digital teams in support Direct Marketing efforts, which include Storewide/Sitewide, Categories and/or Vendors. Assist in developing analytic approach to support strategy of goals, circulation recommendation and control sizes
  • Maintain direct marketing schedules to ensure accurate and timely output of customer files so all production deadlines are being met
  • Support campaign selection with sound analytic methodology by analyzing customer response behavior and understanding of customer data base analytics
  • Analyze customer purchasing behavior, trends and customer segments to support Direct Marketing (Direct Mail and Digital). Work with other areas of the organization to support analytic initiatives. Provide strategic thinking on customer insights and partner with supervisor to develop sound recommendations on how to drive increase sales and customer behavior
  • Develop in-depth knowledge of customer database to optimize campaign selection and analysis of our customer. Support projects of data enhancements with assistance to validate the changes. Be able to problem solve to ensure accurate campaign execution and analysis
  • Work with outside business partners to define campaign requirements and provide recommendations with overall database and campaign knowledge
  • Manage Advertising Financial System to ensure accurate reporting of financial reporting
  • Four-year degree in Business, Marketing, CRM marketing or other related fields
  • Experience with relational databases, business intelligence tools and data analytics, a plus
  • Direct Marketing and/or retail experience would be a plus
  • Very strong written and verbal skills
  • Ability to prioritize and provide consistent attention to detail
  • Must be able to work in a deadline driven environment to achieve business goals
  • Must demonstrate computer skills, and aptitude for technology, including proficiency with Microsoft Office software (Word, Excel, PowerPoint, etc.)
  • Understanding database application, SQL, Unica and Business Objects a plus
  • Ability to get things done in a dynamic environment and ability to problem solve
35

Mgr, Multicultural Direct Marketing Resume Examples & Samples

  • Strong critical thinker
  • Attentive to details; Team oriented
  • Proficient in Microsoft Office applications – PowerPoint, Excel, Word
  • Relevant B2C marketing experience (minimum of 10 years)
  • Direct marketing, particularly direct mail, email and digital/social (minimum of 10 years)
36

Assistant Director for Direct Marketing Services Resume Examples & Samples

  • Create/edit HTML and CSS templates
  • Administer landing pages and webforms using CMS tools such as WordPress
  • Define form data capture specifications and routing rules
  • Manually manipulate lead data when necessary
  • QA all creative executions prior to launch
  • Working knowledge of production and filming processes for email and video creative development
37

Leader, Direct Marketing Resume Examples & Samples

  • Support the implementation of the Managed Services strategy in MEA
  • Launch a variety of direct marketing campaigns to drive profitable cards portfolios
  • Develop and execute marketing strategies, full-fledged communication plans for cards portfolios
  • Launch targeted campaigns to drive profitable and measurable customer behavior on the cards portfolios of banks as activation, retention, spend, retention etc. through different channels
  • Develop communication content for direct marketing campaigns
  • Quantify budget of campaigns and impact
  • Measure performance of communication and ROMI
  • Develop dash boards to measure cards business performance
  • Manage direct marketing agencies from briefing to execution, driving measurable results and cost efficiencies
  • Support to drive managed services revenue within the region
  • Facilitate sales and be responsible for delivery of Managed Services solutions in MEA
  • Align Managed Services’ capabilities and initiatives with the priorities jointly set by MasterCard Advisors and the MEA region
  • Contribute to closing sales opportunities identified by MasterCard Advisors account cluster leads, for example by
38

Direct Marketing Channel Manager Resume Examples & Samples

  • Keeps abreast of the best practices in direct marketing and shares them with colleagues
  • Builds relationships with marketing and line of business partners in order to best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. Helps develop business cases for investing more in direct marketing
  • Presents regular direct marketing updates to appropriate partners and division senior leadership, to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term
  • Overall management of planning, budgeting, and execution direct mail, statement, and other 1 to 1 targetable channels
  • Responsible for writing and/or editing content for direct, statement and landing page channels to ensure results
  • Partners with the other channel managers, especially the advertising and promotions manager to ensure that the M&T Bank Corporation’s brands are appropriately and consistently represented across all channels
  • Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
  • Champions positioning efforts to ensure that tone is consistent across channels
  • Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line
  • Works with Customer Insights team to enhance list request process, such that it is streamlined and errorless
  • Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets
  • Manages external vendors/partners through effective contract negotiation and vendor risk management. Keeps vendor partners connected to results, objectives and the use of all channels in order to maximize the effectiveness of the direct marketing programs they deliver the bank
  • Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management
  • Complete other related duties as assigned
  • Bachelor’s degree and 7 years of experience in managing marketing campaigns in a client or agency environment, or in marketing, portfolio management, product development and/or product risk
  • In lieu of degree, 12 years of experience in managing marketing campaigns in a client or agency environment or in marketing, portfolio management, product development and/or product risk
  • Minimum five years project management experience
  • Project and time management skills
  • Sound creative judgment with advertising/direct marketing production knowledge
  • Direct marketing planning knowledge
  • Excellent written, verbal and negotiation communication skills
39

Digital Marketing & Direct Marketing Optimizaiton Analysis Manager Resume Examples & Samples

  • Develop and execute Departmental Data Strategy, including partnerships with Enterprise Analytics and Technology Services
  • Develop and execute data toolset architecture to democratize data and reporting throughout the department
  • Create ROI and ROAS based decision frameworks partnering with the Finance Team
  • Analyze reports (web analytics, ranking reports and conversion data) and provide meaningful insights that explain current performance along with forecasting near term future performance
  • Define and implement sales attribution models in order to better understand our end to end results
  • Define and produce weekly and monthly reporting packages, identifying trends and issues in the business on a proactive basis
  • Identify and own team reporting as a central source of “truth”
  • Collect and collate data from multiple sources to provide a comprehensive view of the customer journey
  • Partner with Enterprise Analytics to ensure successful analysis and reporting for key strategic projects across our teams
  • Initially a department of one, but required to develop team structures and hire team as approved
  • 8-10 years of hands-on Digital Marketing and/or Direct Marketing Analytics
  • Masters in Statistics, Engineering, Operations Research desired. Bachelors Required
  • Experience developing and implementing data strategies
  • Experience in developing end user reporting tools
  • Ability to provide specific optimization recommendations for ongoing analytic support
  • Experience with Site Catalyst. Proficient with Microsoft Office Tools, Proficient with basic SQL
  • Experience with SAS or other statistical analysis tools
  • Knowledge of financial industry products and services with a focus on consumer banking products and services
  • Attribution Software Tools (Adometry or C3 or other)
  • SAS or equivalent
40

Direct Marketing Channel Manager Resume Examples & Samples

  • Identify business unit marketing and/or communication campaign needs based upon business objectives
  • Develop content for direct, statement and landing page channels to ensure results
  • Management of planning, budgeting, and execution direct mail, statement, and other 1 to 1 targetable channels
  • Develop and manage marketing campaign budgets
  • Evaluate campaign for effectiveness in meeting business objectives
  • May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives
  • Minimum of 5 years of experience in managing marketing campaigns in a client or agency environment
  • Banking experience is ideal
  • Excellent PC skills with proficiency in software programs utilized by department
  • Sound creative judgment with direct marketing production knowledge
41

Direct Marketing Analyst Resume Examples & Samples

  • Analyze the performance of rented lists and advise best mailing techniques to maximize response and customer lifetime value
  • Contribute to the development and execution of Uline's bi-annual catalog acquisition marketing strategy through shared intelligence of prospective customer performance and coordination with circulation manager
  • Manage day-to-day magazine library functions to ensure data accuracy and completeness across all publications. Remain up-to-date on publications available to Uline and their potential
  • Coordinate and own prospective customer intelligence within the Direct Mail Acquisition team
  • Consult with Customer Retention and Production teams related to list processing specific to acquisition efforts
42

Manager, Multicultural Direct Marketing Resume Examples & Samples

  • Ability to think creatively
  • Ability to build strong relationships with customers and colleagues
  • Knowledge of Microsoft Office applications with a high-level of proficiency in PowerPoint
  • Must possess strong writing skills in English
43

Manager, Direct Marketing Resume Examples & Samples

  • Partner with merchants and suppliers to develop relevant targeted customer communications, including but not limited to, direct mail, email, programmatic, etc., that drive long term customer loyalty. Assist in campaign strategy that delivers best in class customer targeting that generates a positive response rate, ROI and meets aggressive supplier partnership goals
  • Bachelor’s Degree and at least 5 years of experience in marketing OR High School Diploma/GED and 7 years of experience in marketing
  • At least 3 years of project management experience (planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
  • At least 3 years of experience with leveraging customer data to drive marketing efforts, including campaign management of communications
  • Experience developing and delivering presentations to various audience levels within an organization
  • Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling)
  • Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font)
  • Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns)
  • Retail, CPG, and/or Health and wellness knowledge
  • Prior experience working with or within merchandising or marketing teams
  • Prior marketing knowledge
  • Experience in the indirect management of team members
44

Analyst, Direct Marketing Resume Examples & Samples

  • Partner with merchants and suppliers to develop relevant targeted customer communications, including but not limited to, direct mail, email, programmatic, etc., that serve specific brand objectives. Assist in campaign strategy that delivers best in class customer targeting that generates a positive response rate, ROI and meets aggressive supplier partnership goals
  • Act as expert with in-depth knowledge of loyalty direct marketing and its translation into business strategies
  • Bachelor's Degree OR High School Diploma / GED and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
  • Experience with MS Office Suite
  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
  • Master's Degree OR MBA
45

Direct Marketing Analyst Resume Examples & Samples

  • Analyze the effectiveness of direct marketing campaigns
  • Track and analyze performance of existing customers and identify opportunities to optimize pricing
  • Support monthly business forecast
  • Manage projects from inception and planning to deployment and iteration
  • Prior Auto Finance is a plus (or related consumer finance product)
  • Experience with Tableau, databases/SQL/SAS, and business intelligence tools is a plus
46

Analyst, Direct Marketing Resume Examples & Samples

  • 4 year College degree or equivalent, with emphasis on analytical skills used for business, social sciences
  • 2-3 years work experience in apparel retail (Merchandise Marketing, Buying, Planning), management consulting (Strategy & operations), statistical analysis, marketing research, and/or experimental design
  • Understanding of demographic and geographic concepts
  • Computer skills (intermediate level) including: Microsoft Office Suite including Access, SQL, SAS
  • 1-2 years experience using a relational database in a business environment
  • Cartographic experience using ArcGIS or Prime Location mapping software desirable
  • Good analytical skills including the ability to synthesize data, interpret results, draw conclusions, and present actionable business plans
  • Ability to partner with statisticians and data base analysts and build on their experience
  • Attention to detail and commitment to absolute accuracy and delivery of high quality work
  • Strong active listening and interviewing skills; thrives in a fast-paced environment
  • Strong communication skills, including ability to engage with and present to senior leadership
47

Director, Direct Marketing Resume Examples & Samples

  • Your acumen to be analytical and strategic
  • Your ability to evangelize A/B and multi-variate testing
  • Your experience to advance trigger and programmatic direct marketing capabilities based on customer needs, actions, propensities, behaviors, attitudes, etc
  • Your ability to see the “storyline” in data
  • You have demonstrated ability to confidently interact with and influence senior organizational leaders; along with the ability to analyze data, synthesize and present results to senior executives
  • You are highly collaborative and enjoy working in a highly matrixed environment
  • Passion for being customer obsessed
  • Innovative thinking and smart risk taking
  • Your experience working in a regulated industry
  • Strong attention to details, project management skills and ability to multi-task and prioritize
48

VP, Consumer Direct Marketing Resume Examples & Samples

  • Responsible for the development of online creative and media including search, online and social to support B2C marketing campaign
  • Develop comprehensive acquisition strategy for the direct distribution target audience, across products and marketing channels, including test/learn activity on channels, products, and incentives
  • Partner with product owners to identify innovative product enhancements relating to the direct to consumer customer experience
  • Define and manage full funnel lead nurture communications program to engage individuals throughout the sales process, leveraging enterprise content strategy where appropriate
  • Partner with brand and analytics teams to drive effective integration with brand initiatives and measurement of marketing activities
  • Apply strategic, conceptual and analytical expertise to connect our direct response approach to our broader marketing strategy and specifically leverage experience bridging the gap between offline and online marketing
  • Work closely with enterprise brand, media, and creative services functions to ensure appropriate brand standards are met as well as coordinating direct consumer campaigns with brand activities
  • Leverage internal creative services as well as external approved agencies to drive cost, quality and brand consistency
  • Manage the direct consumer creative development process including concept reviews, development production, capturing feedback forms and coordinating with corporate marketing/brand, legal, institutional partners
  • Evaluate LOB products, proof point and message for "marketability" and ability to drive resonant creative with target audiences
  • Partner with cross-functional teams (product manager, marketing, legal, compliance, risk, fraud, operations and IT) to ensure that brand and advertising requirements are understood and appropriate execution and support strategies are implemented
  • 10+ years’ experience in leading direct marketing efforts
  • 5+ years of financial services experience with a strong preference for asset management/investment industry experience
  • Demonstrated ability to produce world-class advertising inside a larger branded organization
  • Experience leading digital marketing, including OLA, search, social, mobile, microsites and emerging marketing technologies
  • Ability to build value propositions through customer insight work
  • Proven track record of developing a marketing- and brand-centric culture and building consumer-focused digital businesses in large, complex environments
  • Proven track record in leading, developing, and building high-performance cross-functional team
  • Visionary thinker with exceptional ability to collaborate, influence, mobilize and energize complex cross-org and cross- functional teams….someone who can be as effective through influence as through direct control
  • Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines
  • Able to determine the right path when faced with ambiguous situations, lack of complete data, and the need to prioritize among multiple possible paths in a time sensitive manner
  • Able to deliver clear and compelling strategies and presentations to senior management and partner groups
49

VP, Consumer Direct Marketing Resume Examples & Samples

  • Apply strategic, conceptual and analytical expertise to connect our direct response approach to our broader marketing strategy and specifically leverage experience bridging the gap between online and offline marketing
  • Work closely with the enterprise brand, media, and creative services functions to ensure appropriate brand standards are met as well as coordinating direct consumer campaigns with brand activities
  • Leverage internal creative services as well as external approved agencies to drive cost, quality, and brand consistency
  • Manage the direct to consumer creative development process including concept reviews, development and production, capturing feedback form and coordinating with corporate marketing/brand, legal, institutional partners
  • Evaluate LOB products, proof point and messages for “marketability” and ability to drive resonant creative with target audiences
  • Partner with cross- functional teams (Product Managers, Marketing, Legal, Compliance, Risk, Fraud, Operations and IT) to ensure that Brand and Advertising requirements are understood and appropriate execution and support strategies are implemented
  • Proven track record in leading, developing, and building high-performance cross-functional teams
  • Visionary thinker with exceptional ability to collaborate, influence, mobilize and energize complex cross-org and cross- functional teams… someone who can be as effective through influence as through direct control
50

Direct Marketing Specialist Resume Examples & Samples

  • Qualify incoming inquires for Product Inspection (PI) products to determine if they are “Sales Ready Leads” or remain as “Prospects” within our CRM database
  • Regular nurturing of “Prospects” through email or phone contact until they either become a “Sales Ready Lead” or a “Dead” contact within the CRM
  • Support specific PI market penetration & segment marketing programs by conducting base line marketing research on Accounts, Contacts, and Market Segments using the internet, tele-research, and email
  • Support specific Product & Service follow-up initiatives including customer satisfaction surveys & quote follow-up
  • Maintenance of the CRM Account and Contact database including data entry, maintenance, and clean-up activities
  • Assistance with Marketing, Sales, Service, and Administration functions as required including assembly and fulfillment of campaigns (such as mailers), compilation of reports and statistics
  • Work with other METTLER TOLEDO organizations on joint projects and programs
  • Other duties as required to meet department deadlines or Customer commitments
51

Director of Direct Marketing Resume Examples & Samples

  • Help drive the Zynga customer retention strategy by developing a comprehensive email and push program for multiple game studios
  • Lead, mentor and inspire a global team of Lifecycle Managers
  • Lead the cross game user contact strategy and manage overall email file health and productivity
  • Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, win-back, cross-sell and up-sell programs
  • Manage creation and execution of email marketing campaigns that deliver against business goals
  • Create data-driven, dynamic email and push campaigns and tests that deliver against ROI targets through a highly segmented customer base
  • Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement, retention, and installs
  • Contribute to comprehensive testing & reporting matrix that accurately assesses delivery, profitability and performance of each email campaign on a daily, weekly and monthly basis
  • Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
  • Develop strong relationships with game studios to continually test and optimize programs
  • BA required; MBA preferred
  • 5 – 7 years lifeycle/retention marketing-specific experience
  • 2+ years of demonstrated success managing and growing a team
  • Demonstrated success in managing high volume integrated email and push marketing programs for consumer audiences
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
  • Expert knowledge of email marketing/CRM tools
  • Strategic CRM focus and can suggest creative solutions in-line with business objectives
  • Self-starter with ability to thrive under pressure in a fast paced environment
  • Understanding of HTML, basic image editing functions with an eye towards award-winning email designs
  • Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed
  • Experience with social media and/or strong interest in the gaming industry
  • Exceptional communication skills and with a team-first attitude
52

Associate, Direct Marketing Resume Examples & Samples

  • Leverage direct marketing channels to target new customers and drive loyalty for existing customers
  • Coordinate cross-teams to ensure optimal execution of campaign and non- campaign related direct marketing activations
  • Continuously monitor data for precision of targeting and optimize strategies for channel activations
  • Focus on leveraging creative advanced digital opportunities to messaging and support customer actions
  • Marketing content creation experience/skill is an added advantage
53

Senior Direct Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in Business Administration, Marketing, IT, or related field
  • 5+ years direct marketing experience with an emphasis on database marketing
  • Technically savvy with database / CRM systems, SQL experience a plus
  • Advance Excel skills including vLookups, data imports, pivot tables, and statistics
  • Experience with direct mail campaigns
  • Smart, creative, and clever
54

Direct Marketing Specialist Resume Examples & Samples

  • Serve as the primary contact for in-house management and execution of email and direct mail initiatives across three brand portfolio
  • Partner with internal and external teams to design direct marketing communications, promotions and landing pages
  • Execute direct mail and email marketing to drive measurable customer behavior such as engagement, retention and usage
  • Manage and lead marketing projects, coordinating with internal and external teams to ensure that direct marketing campaigns meet deadlines and corporate standards/requirements
  • Manage campaign workflows , list development and deployment through campaign management and market automation tools
  • Develop, monitor, and analyze key marketing metrics (open rates/click-through/deliverability/etc.) to ensure campaign objectives and revenue goals are met
  • Work to minimize list churn while increasing the productivity of email sends
  • Make recommendations for enhancing campaign effectiveness, ways to streamline processes, and create synergies across brands while optimizing resources and costs
  • Maintain current knowledge of direct marketing best practices as well as CAN-SPAM laws to meet all compliance requirements
  • Help manage third party agency partners and email services provider
  • Bachelor’s degree in Business, Marketing, Information Technology related, or other applicable field required
  • 3+ years of experience in direct marketing, CRM Marketing, database marketing or marketing analytics experience required (previous experience in email marketing, an agency setting or marketing department preferred)
  • Hands-on experience using marketing automation tools, specifically campaign management and email deployment tools (SAS Customer Intelligence Studio and/or Salesforce Marketing Cloud experience considered a plus)
  • Previous experience managing third-party vendors required
  • Previous experience using data to develop actionable insights required
  • Previous experience analyzing key marketing metrics required
  • Knowledge of SQL considered a plus
  • Retail, travel or automotive experience considered a plus
  • International marketing experience considered a plus
  • Aptitude for technology combined with solid business experience and marketing practices
  • Highly organized with ability to handle multiple projects simultaneously
  • Proven leadership in a team-oriented environment demonstrating the ability to work cross-functionally to complete projects in an effective, time-efficient manner
  • Strong attention to detail and an eye for quality
55

Head of Direct Marketing Resume Examples & Samples

  • Develop and gain agreement to a detailed fully costed three year strategic roadmap to build the direct business
  • Lead, develop a team of people to build a highly profitable direct business
  • Coordinate with Global team resources maintaining strong relationships to identify opportunities to leverage expertise, share best practice and enrich the results of all direct activities
  • Influence key business areas such as the operation and distribution in seamless high quality execution of the agreed strategy for the direct business
  • Leverage segmentation activities to support a highly targeted direct business based on customer needs
  • Development of web capability and digital platforms to engage customers and prospects
  • Refine and work with digital team to execute digital strategy to support the direct strategy with strong digital platforms, clear search engine optimization, banner advert, google ad plans
  • Establish a rolling campaign plan built on test and learn principles with clear KPI’s to assess effectiveness to determine which programmes to roll out and which to stop
  • Provide clear input on the requirements for new products and collaborate with the product team based on customer insights and fit with overall direct to consumer strategy
  • Develop relationships with third parties such as aggregators, lead brokers and promotional partners to build the direct business and value proposition
  • Execute a membership program to support development of a 5M+ owned prospect database to support future acquisition
  • Initiate and maintain relationships with other Asia Pacific operations (and potentially CIGNA divisions) to identify opportunities for product development; cross-fertilization and leverage of expertise and systems
  • Formulate, recommend and implement cross functionally strategic and tactical campaign plans for maximizing business target
  • Accountable for both revenue and profit target achievements of the business through all channels
  • Maximize and ensure adequate technical support function delivers effective process and workflow in all channel including Central Sales & Services
  • Develop clear market positioning linked to our overall brand values
  • University Graduates with relevant business qualification
  • Minimum 10 years relevant experience preferable in insurance field
  • Marketing experience in multi-national company
  • Customer focus to provide relevant solutions that meet needs
  • Dealing with ambiguity in managing a three year plan – flexible and comfortable in an environment of constant change
  • Managing vision and purpose to motivate our teams and provide a compelling vision to local and global resources
  • Strong organizational agility and ability to get things done collaboratively
  • Strong business acumen and courage to execute
  • Enthusiastic with positive attitude
  • Self-motivated – willing to take the initiative
  • Result oriented and high achievement drive
56

Direct Marketing Account Manager Resume Examples & Samples

  • Maintain customer satisfaction / resolve queries / provide ongoing status
  • Project management to ensure delivery dates are met
  • Maintain detailed electronic / job bag procedures as they develop
  • Managing stock and budget levels
  • Review existing processes and stock to drive cost down and value up
  • Review existing processes to reduce lead times
  • Maximise VAT efficiencies
  • Substantial sector experience in a direct mail production environment, direct mail account management role
  • Broad experience in commercial / digital print / Direct Mail activities
  • Experience in a fast paced environment where rapid, customer focussed change management is a norm
  • Capable of working autonomously or as part of a team
  • Project / Account Management experience
  • Ability to manage multiple tasks in fast paced environment to tight deadlines
  • Excellent interpersonal skills and ability to build relationships and rapport with customers
  • Must be able to function at all levels of the business, and not be afraid to role sleeves up when necessary
  • Good problems solving/analytical skills and able to work under pressure
  • Purchasing and strong negotiation skills and the ability to identify opportunities
  • Computer Literate
  • Detailed understanding of print production methods/processes/project management
  • Detailed understanding of direct mail and its production methods/processes
  • Experience of working in a client account management role, developing and building a relationship, resolving issues, working strategically to meet business goals
  • Print buying experience desirable
57

Assistant Director, Direct Marketing Resume Examples & Samples

  • Two to three fundraising or Telefund/phonathon experience in higher education
  • Two to three years marketing experience
  • Proficient using personal computers in a Windows environment
  • Familiar with word processing and spreadsheet use
  • Able to plan and implement effective marketing strategies
  • A record of success in expanding donor participation in giving efforts
  • Strong interpersonal, speaking and writing skills with the ability to speak before groups with ease
  • Strong time management and organizational abilities
  • Energetic and self-motivated
  • Able to maintain confidentiality regarding fundraising efforts
  • Strong team management skills in working with diverse personalities and interests
  • Able to delegate responsibilities to others as necessary
  • Mature judgment, integrity, and sensitivity to the needs of others
  • Knowledge of Campus Call, fundraising database software concepts and experience in manipulating database information
  • Proven track record in the execution of successful Telefund programs including, but not limited to, the setting of dollar and participation based goals and the corresponding strategies to achieve them
58

Manager, Direct Marketing Resume Examples & Samples

  • Contribute to the flawless execution of national direct marketing campaigns targeted to multicultural markets to drive sales and results across all product lines
  • Work closely with the Multicultural Strategy team to ensure segments, messaging, and product offerings are aligned
  • Build list plans and mail matrices, work closely with the database marketing team to ensure flawless segmentation and list execution
  • Strive to outperform defined response targets for direct marketing programs inclusive of acquisition, customer upgrade and email, and recommend opportunities to improve results
  • Communicate with the multicultural team and their vendors about production formats, templates, schedules and guidelines
  • Contribute to response tracking and analysis as needed, and produce post campaign performance reports
  • Support the direct mail budget and report on expenses
  • Maintain and communicate campaign calendars for all campaigns
  • Collaborate with teams across marketing and the entire organization to plan and execute trigger programs
  • Proof read to match creative, versions and other campaign elements
  • Expertise in direct marketing (especially direct mail and email) with knowledge of production processes, list segmentation, key performance metrics and measurement methodologies
  • Advanced Excel skills (pivot tables and V-Lookups)
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Ability to manage multiple projects from beginning to end
  • Ability to work under pressure in a changing environment
  • Direct marketing experience: 6+ years
  • Marketing management 4+ years
  • Project Management 4+ years
  • Working knowledge of Spanish helpful but not required
  • Knowledge of cable television, high speed Internet and phone products and
  • Services preferred
59

Direct Marketing Summer Internship Resume Examples & Samples

  • Conduct data mining and analysis to identify process gaps
  • Work with internal creative services team and external agencies
  • Measure marketing performance and identify levers for improvement
  • Assist cross-functional teams with problem resolution, provide consultative services and guidance
  • Assist in development and execution of process improvements to reflect new business requirements
  • Creative development of direct mail, email and digital campaigns, and production vendor management
  • Act as liaison between sales resources, business, and development teams to research data issues and help define business rules
  • Create written and graphic documentation to capture business and functional requirements, including use case and activity diagrams, as necessary
  • Understand product lifecycle principles and processes
  • Self-starter who actively supports and engages with the team
  • Ability to work independently in a high-pressure, fast-paced environment
  • Ability to collaborate with stakeholders to identify needs through application design sessions
  • Ability to interact effectively with all levels of management with tact and professionalism
  • Proactive and able to independently review and summarize release requirements, and quickly become adept at feature areas
60

Direct Marketing Intern Resume Examples & Samples

  • Assist in the creation, implementation and execution of accurate direct marketing plans for Harry & David, Wolfermans, and Stock Yards
  • Communicate and coordinate with internal and external partners to ensure accurate execution of all direct marketing campaigns
  • Assist in analyzing campaign results and provide timely insight and reporting to the Direct Marketing and cross-divisional teams
  • Assist in performing ad-hoc analytics to support company objectives as needed
61

Senior Direct Marketing Analyst Resume Examples & Samples

  • Collaborate with lead direct marketing analysts, business owners/stakeholder to determine targeting and reporting requirements
  • Contribute to recommendations based on best practices for targeting and segmentation, and translates business needs into requirements for Advanced Analytics & Reporting
  • Support in the generation of mail matrixes when required for reporting and segmentation purposes
  • Aides in coordination of mail matrix with production and ensures inbound and outbound files are formatted per specifications for production and any inbound data files being returned
  • Review Advanced Analytics & Reporting QC report with business requester to ensure the mail file includes the intended targeted audience prior to initiating mail/email file generation process
  • Performs QC of live proofs to ensure accurate print/digital production
  • Manipulate data files when required to fulfill requests from other business areas as needed (e.g. provider, client/group, pharmacy) to remove duplicate records and format files when involvement from Advanced Analytics & Reporting is not required
  • Support execution of ongoing monthly/quarterly marketing mailings: acting as single point of contact within Marketing Operations; coordinate with client and membership areas each month to ensure mailings include proper target audience; generates user friendly QC reports for client and membership sign-offs, and uploads files via FTP to outside vendors
62

Senior Strategist, Direct Marketing Resume Examples & Samples

  • 40% Planning
  • Clear understanding of the media planning process, and ability to support Supervisor across a multitude of client deliverables
  • Highly organized with ability to manage and complete multiple deliverables within due dates
  • Ability to work as part of a team and speak to concrete examples of past collaborative experience
  • Strong written and verbal communication plus presentation experience (ability to effectively and comfortably communicate and interact with clients and vendors)
  • Proficiency and creativity in Excel and PowerPoint
63

Strategist, Direct Marketing Resume Examples & Samples

  • Foundational understanding of the media planning process, and ability to support Senior Strategist and Supervisor across a multitude of client deliverables
  • Invested interest in the principles of advertising, marketing and media
  • Proficiency in basic Excel and PowerPoint functions – with ability to recognize and discuss how those functions can or should be applied relative to the media planning process
  • Proficiency in basic functions within systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)
64

Assistant Strategist, Direct Marketing Resume Examples & Samples

  • 60% - Administrative Responsibilities
  • Support strategist and team across a multitude of client deliverables
  • Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up-to-date)
  • 10% - Learning Tools
  • Acquire basic understanding of number relationships, media math and terminology
  • Naturally analytical and results oriented with a love for using data to make informed recommendations
  • Highly organized and good sense of time management and working under deadline pressure
  • Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
  • Strong Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal
65

Manager, Direct Marketing Mastercard Advisors Resume Examples & Samples

  • Launches a variety of direct marketing campaigns to drive measurable customer behavior such as acquisition, activation, and usage through different channels
  • Manages direct marketing agencies from briefing to execution, driving measurable results and cost efficiencies
  • Contributes to closing sales opportunities identified by MasterCard Advisors account cluster leads, by presenting at client meetings, providing input to proposals and developing needs-based solutions
  • Leads problem-solving efforts and structure the project work plan
  • Develops new solutions and supporting sales materials, particularly based on data insights, customer lifecycle management
  • Develops compelling presentation materials, following well-structured storylines Supports Market lead with supplier management and project documentation
  • Extracts and applies best practices globally and across Latin America, identifying opportunities to both import and export best practices and solutions
  • Partners with other Mastercard divisions (Marketing, Product, Services) to incorporate appropriate offering into projects
66

Senior Direct Marketing Analyst Resume Examples & Samples

  • Work independently with limited supervision
  • Collaborative across a large-scale organization
  • Understand how to manage and manipulate large datasets
  • Be highly detail oriented
67

Associate Brand Director, Direct Marketing Resume Examples & Samples

  • 20% - Team Development
  • 10% - Stewardship
  • Develop and foster positive rapport and champions trust with the client
  • Drive the team’s understanding of client’s business and uncovering of motivations/needs
  • Collaborate with the Brand Group Director and Managing Director on strategic marketing approach, guiding translation of client goals to the Brand Strategy team, activation teams and media partners
  • Tap into HMI resources/tools and collaborate with partner agencies to offer clients holistic business solutions
  • Develop internal and external processes and cadence for streamlined and timely work flow
  • With leadership and support from the Brand Group Director, manage the day-to-day operations of the Brand Team to ensure consistent and high quality client deliverables
  • Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
  • Support the Brand Group Director in managing performance reviews, coaching to maximize success, setting goals for career development
  • Participate in and/or lead the interview process for new candidates
  • Minimum 5-7 years’ of experience in media planning and strategy within Direct Marketing
  • Strong digital strategy experience (search, programmatic, etc.)
  • Strong Leadership skills and experience developing a team of media professionals
68

Budget Analyst, Direct Marketing Resume Examples & Samples

  • 15% - Facilitate, track and report on client authorizations
  • 40% - Manage and report on client authorizations against purchased
  • 25% - Manage and track client invoicing
  • 10% - Client communication
  • 5% - Support audit needs
  • Work with Brand Team to identify media activity to be billed, from planned budgets to original buys to final reconciliation
  • Understand the media flowchart
  • Use SBMS & HMI Web to pull and review relevant reports (financial summaries, client activity reports, insertion order summaries, estimate log reports) to identify all media activity is accounted for; follow up with activation where necessary
  • Establish and reinforce timelines related to billing and media reconciliation
  • Generate soft/draft bill to provide to Brand Account Group for their approval
  • Clarify any discrepancies with Brand Team and or Media Buyers
  • Prepare client billing packet, including cover memo any supporting documents that are required by client
  • Provide final billing packet to client
  • Facilitate communication between activation and the billing team to ensure timely reconciliation in compliance with Horizon policies and contractual obligations
  • Work closely with client finance team to deliver accrual requirements
  • Report on status of estimate and reconciliation billing (where applicable)
  • Support audit needs
  • Would be POC for client(s) for all items mentioned above
69

SVP Managing Director, Direct Marketing Resume Examples & Samples

  • 40% - Account Leadership / Client Relations
  • 30% - Strategic Leadership
  • 25% - Team Development
  • 5% - Agency Operations & Growth
  • Set strategic vision for the account and organize team structure and activities to deliver upon the goal
  • Advance the client relationship by building trust and maintaining positive rapport through clear understanding of client’s business, sound strategic leadership and partnership commitment
  • Lead strategic marketing approach by understanding and implementing standard methods of investigation, analysis and research, and evaluate current health of client business via analysis of relevant business metrics while also seeking new media solutions to deliver on clients’ goals
  • Maintain efficient, balanced and equitable work structures based on workload, available staff resources and taking into account staff strengths/weaknesses relative to client needs
  • Manage professional team growth by monitoring performance and guiding in career development
  • Tap into HMI resources/tools and collaborate with the Managing Partner and partner agencies to offer clients holistic business solutions
  • Find and deploy relevant organic growth opportunities for current clients
  • Oversee client contracts and staffing needs
  • Participate in new business pitches to grow overall agency business
  • Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables
  • Manage performance reviews, coaching to maximize success, setting goals for career development and advocate for team members to Managing Partner
  • Subordinate supervisors: Associate Managing Director, Brand Group Director
  • Minimum 15 years of experience developing strategic media recommendations
  • Strong leadership skills and experience fostering a highly productive team with smart management, goal setting and prioritization
  • Strong client facing and relationship building skills. A good communicator who instills confidence and a sense of true ownership
  • Familiar with marketing science principles and problem solving / analytics used to influence a data-driven and quantitative approach in driving strategy
  • Digital and performance marketing mindset/fluency
  • Exemplify collaboration by building and maintaining productive relationships across internal teams and agency partners
70

B-direct Marketing Assistant Resume Examples & Samples

  • Act as campaign and communication administrative liaison regarding creative aspects, events, conference planning, social media, press, and PR related activities
  • Proficiency in Microsoft Office Suite Applications (Word,Excel and PowerPoint), Google docs/mail/calendar etc
  • Very strong organizational, written and verbal, and interpersonal communications skills required
  • Familiarity with social media and event planning preferred
  • 1-3 years of experience in a similar role required
  • Bachelor’s degree (Marketing, Communications, Liberal Arts, Business) preferred
71

Manager, Direct Marketing Resume Examples & Samples

  • Determines call center operational strategies by conducting needs assessments, performance reviews, capacity planning, and cost/benefit analyses
  • Manage a team of call center agents and assist in the formulation of targets for individuals and teams
  • Perform call monitoring, coaching, training and reviewing all agents
  • Create and update material, script and procedures for new and existing business
  • Answer questions from staff and provide guidance and feedback
  • Anticipate escalation and take over calls when needed
  • Motivate and encourage agents through positive communication and feedback
  • Measure performance with Call center key metrics and develop an action plan
  • Prepares call center performance reports by collecting, analyzing, and summarizing data and trends
  • Develop schedules with agents each month to ensure call center objectives are covered
  • Hires, coaches, and evaluates personnel and leadership based on performance standards
  • Keep management informed on issues and problems
  • Any other orders and duties requested by Director of Call Center
  • Proven experience as call center supervisor or similar supervisory position
  • Model performance as Call center agent
  • Strong leadership and a team player
  • Knowledge of Call center capabilities
  • Experience in customer service is essential
  • Strong written/verbal skill in English and Japanese
  • A results-oriented approach
  • Work experience in Call Center
  • Knowledge or experience in Timeshare sales
72

Direct Marketing Specialist Resume Examples & Samples

  • Leads the execution of campaigns such as direct mail and email campaigns; test and execute based on customer segmentation, data analytics, and competitive research
  • Execute project plans, schedules, and budgets to support direct mail campaign requirements
  • Works closely with internal and external stakeholders to help bring marketing campaigns to market
  • Work with internal resources and IBM Campaign Management Tool (UNICA) to process campaign data to produce an optimized mail files
  • Work with internal resources to analyze and optimize list acquisition and targeting
  • Partner with external list vendors and brokers to acquire best performing lists and research new test lists
  • Participate in the development and execution of new customer acquisition models that lead to higher response rates and incremental revenue
  • Use A/B testing to optimize creative, messaging, offer amounts and call to actions for maximum return on investment
  • Liaison between legal, compliance and other key stakeholders
  • Analyze and report direct mail campaign results
  • Support marketing staff and management with ad hoc analysis to improve overall campaign results
  • Research competitive marketing efforts and the life insurance industry to adjust marketing strategy for the current industry landscape
  • High school diploma required, Bachelor's degree preferred
  • 3+ years direct marketing experience with an emphasis on database marketing
  • Basic Excel skills including vLookups and pivot tables
73

Manager, Direct Marketing Resume Examples & Samples

  • Develops annual mail acquisition, resolicitation and cultivation and testing strategy and revenue and expense budgets in consultation with Director, collaborating with professional fundraising agencies. Monitors budgets and recommends resource allocation changes to optimize performance
  • Project manages all stages of mail and telemarketing appeal planning, production, and operations in collaboration with professional fundraisers to meet or exceed donor acquisition, retention and upgrade goals within budget. Leads internal production team to meet all deadlines
  • Negotiates and manages professional fundraiser contracts for direct mail and telemarketing. Evaluates performance and initiate request for proposals and selection of new vendors in collaboration with Director. Alternatively, develops plans and recommendations for insourcing
  • Manages relationship with data analytics firm(s) and approves reporting diagnostics in collaboration with Data Analyst. Analyzes donor giving patterns, donor counts and performance trends using donor database and marketing analytics and recommends strategic direction and changes to Director
  • Develops fundraising propositions and mail and telemarketing appeal content using program knowledge and relationships with communication staff. Ensures all appeals are compelling, on brand, accurate, and on schedule. Develops quality ‘supporter journey’ communications following budget parameters, in consultation with Director. Collaborates with Digital team on online communications to ensure continuity of messaging with offline activities
  • Develops and executes retention and conversion strategy for monthly sustainer program and integrate monthly giving across channels including Digital. Manages staff to execute acknowledgement and other mailings according to production schedule
  • Reviews and sets donor database business rules as they affect Direct Marketing donor treatment in collaboration with the Resource Development Operations department
  • Recommends and project manages priority donor research to guide marketing strategy in collaboration with Director and consultants
  • The incumbent will stay abreast of standards, trends and issues affecting this set of responsibilities, demonstrating continuous learning of the field and including the nuances of 501c4 fundraising
  • S/he will work effectively and collaboratively in support of building a team-based culture of work, will perform all duties appropriately for a multi-cultural environment, treating all persons with dignity and respect, and will be familiar with and committed to Oxfam America mission and goals
  • An understanding of gender equity and diversity within key areas of responsibility and a commitment to promoting gender equity and diversity in our workplace and programs
  • 5 -7 years’ related experience in direct marketing strategies and practices, including two
  • Revenue and expense budget management experience
  • Experience with an issue-oriented organization
74

Asst Director, Direct Marketing Resume Examples & Samples

  • Manage relationship with direct response (mail) vendor, external designer partners and other external sources
  • Serves as liaison between vendor and College, communicate project needs, resolve questions and provide data and information to vendor. Oversee proof management of proofing process for vendor and in-house projects
  • Serves as project manager for direct marketing efforts for internally and externally produced mailings. i.e.(setting timelines, create data preparation, tracking project progress and identifying and resolving road blocks)
  • Develops reports and analyzes results of both vendor,and in-house projects as well as future planning
  • Demonstrated experience in MS Word, Excel, Outlook and Powerpoint
  • Experience working in a fundraising position
  • Experience in direct marketing production within a higher education setting is highly preferred
  • Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways. Practiced understanding of generating reports and manipulating data is highly desirable
  • Demonstrated editing and writing experience is also highly desirable
75

Assistant Strategist, Direct Marketing Resume Examples & Samples

  • Support strategist and senior strategist across a multitude of client deliverables
  • Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)
  • 10% Learning Tools
  • Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal
76

Direct Marketing Specialist Resume Examples & Samples

  • A Direct Marketing Specialist contributes to REI’s success by developing and managing campaign execution and requirements for the company-wide marketing calendar
  • Manages both direct mail and email priority lists including products, offers, inventory needs and ongoing business needs
  • Manages budget allocated Direct Marketing programs (Direct Mail, Email and Push Messaging)
  • Manages the execution of strategic plans including tactical planning, resource management, budgeting, creative development, proofing, and recap of performance to apply to future campaigns
  • Responsibilities include relationship management between external & internal business partners
  • Managing technical email campaigns that are aligned to data-driven content
  • Manages cross-division to guide the development and implementation of direct marketing programs in support of all REI’s sales channels (retail, online and direct sales)
  • Collaborates closely with the direct team, Campaign stakeholders and numerous cross-divisional stakeholders
  • Models and acts in accordance with REI’s guiding values and mission
77

Brand Director, Direct Marketing Resume Examples & Samples

  • 50% - Client Relations
  • 20% - Strategic Leadership
  • Maintain positive rapport and champions trust with the client
  • Help lead the team’s understanding of client’s business and uncovering of motivations/needs
  • Collaborate with the VP and Managing Director on strategic marketing approach, guiding translation of client goals to the Brand Strategy team, activation teams and media partners
  • Coach professional team growth by instilling media principles, administering performance reviews, and guiding development of deliverables
  • With leadership and support from the VP, manage the day-to-day operations of the Brand Team to ensure consistent and high quality client deliverables
  • Support the VP in managing performance reviews, coaching to maximize success, setting goals for career development
  • 8-10 years’ of experience in media planning and strategy
  • Experience in a client relationship management role
78

Director, Direct Marketing Resume Examples & Samples

  • 25% - Administrative Task
  • Minimum 8 years of experience developing strategic media recommendations across traditional and digital channels
  • Familiar with marketing principles and problem solving and analytics
  • Ability to discuss past work examples and personal approach toward development of such documents
  • Proficiency in systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)
  • Minimum 6 years of supervisory experience over at least 4 team members
79

Direct Marketing Specialist Resume Examples & Samples

  • Serve as main liaison between external direct marketing firm and internal customers
  • Assist external direct marketing firm with the creation of a multi-year direct response strategy that aligns with organizational fundraising goals and audience types
  • Utilize current and emerging direct response fundraising strategies, techniques and channels to retain and cultivate current donors and reactivate lapsed donors
  • Possess effective people, communication and presentation skills
  • Possess an understanding of United Way programs and initiatives
  • Ability to set priorities, manage multiple tasks and meet deadlines
  • Demonstrates solid organizational and project management skills
  • Ability to communicate information in a clear and concise maner
  • A bachelor's degree in business, communications or a related field
  • A minimum of 3-5 years of experience managing direct mail / response communications for a for-profit or non-profit organization
  • Proficient with Microsoft Office applications, Internet usage and software applications
80

Direct Marketing Specialist Resume Examples & Samples

  • Running direct marketing campaign and prospecting for the IG business
  • Generation and nurturing of quality sales leads
  • CRM leads entry and maintenance
  • Tracking of new projects & investments
  • Information gathering on competitive accounts
81

Analyst Direct Marketing Resume Examples & Samples

  • Create, proof, and utilize data queries utilizing Cognos and other query tools
  • Build Cognos and other queries creating customer populations
  • Conduct quality assurance of offer builds for assigned campaigns and cross-check across department members
  • Create operational matrices for database marketing campaigns in various channels, frequencies, offers, values and test/control segments
  • Perform campaign executions as directed by Direct Marketing Senior Analysts
  • Work with selected vendors to successfully produce and deliver campaigns
  • Document and communicate lessons learned for continuous improvement
  • Suggest new ways to develop and implement successful direct marketing campaigns
  • Assist other Direct Marketing Analysts as warranted with the effective use of various software tools, database queries, and analytical techniques
82

Assistant Brand Strategist, Direct Marketing Resume Examples & Samples

  • 50%- Administrative Responsibilities
  • Participate in brand brainstorming discussions
  • Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations
  • Learn HMI process, systems and tools
  • Interest in the principles of advertising, marketing and media
  • Highly organized and good sense of time management
  • Ability to follow-through on tasks and be detail-oriented
83

Director of Annual Giving, Direct Marketing Resume Examples & Samples

  • 3-5 years of demonstrated successful annual giving or transferable experience required
  • Ability to develop trust and strong collaborative working relationships
  • Experience nurturing and motivating development professionals in order to foster professional growth and exceed organizational goals
  • Ability to interact effectively in a comprehensive research university setting
  • Familiarity with the University's academic and administrative offices and their functions; knowledge of and ability to tap resources within the University community
  • An employment history highlighted by increasing levels of responsibility and a demonstrated ability to exercise sensitivity and good judgment in dealing with staff and the public
  • Superb interpersonal relationship skills
84

Direct Marketing Associate Resume Examples & Samples

  • 1) Execution of marketing work in the field that meets measured, excellent quality and service standards
  • 2) Drive results against targets by contributing subject matter expertise in the various areas of marketing/fundraising and data-driven insights/practices for Marketers and Communicators in the field
  • 3) Key liaison between NHQ and field to grow revenues and reach in support of the mission
  • Execute direct marketing programs to support the achievement of revenue and conversion targets in the field. This position will serve as a subject matter expert regarding opportunities, concerns and questions from regions
  • Field Direct Fundraising management Includes
  • Bachelor's Degree or equivalent years of experience in Marketing or related field
  • 1+ years minimum experience in Marketing or other related experience
  • Basic knowledge in email, event management and peer to peer fundraising tools and other Red Cross tools
  • Strong proficiency in Microsoft Office with basic knowledge of HTML and other web editing tools a plus
  • Experience with the Red Cross, particularly chapters, is a plus
  • Ability to manage multiple projects is essential
  • Excellent written and oral communication skills, including strong interpersonal, liaison, and negotiation skills are required
  • Strong initiative and a demonstrated ability to work collaboratively
  • Ability to maintain confidentiality of data and information for internal use
  • Ability to work effectively and persuasively with field-based marketers and NHQ leadership
  • Strong teamwork and collaboration required
  • Demonstrates strong commitment and passion for the mission of the American Red Cross
  • Ability to work effectively in a remote work environment
  • Physical requirements are those present in normal office environment conditions. Operational flexibility to meet sudden and unpredictable business needs
  • 20% business travel is required
  • LI-EH1
85

Specialist, Direct Marketing Resume Examples & Samples

  • Creates and manages project schedules to ensure projects are completed on time and delivery dates are met
  • Coordinates strategies across multiple channels and mailings to ensure style guidelines are followed, information is consistent and accuracy is maintained
  • Collects and vets feedback from multiple sources and provides cohesive direction to Creative Services by established due dates and established feedback methods
  • Gathers and organizes relevant information from stake holders to ensure project deadlines are met
  • Provides comprehensive project information and requirements to Creative Services based on feedback from strategy and preliminary meetings
  • Contributes to the overall DM program strategy and test plans by developing suggestions to increase response rates
  • Reviews results and demonstrates understanding by applying findings to future mailings/emails
86

Direct Marketing Specialist Resume Examples & Samples

  • Develop and implement cost-effective direct mail and email campaigns for list acquisition, managing the process from inception to completion and delivery of post-campaign analysis, measurement and reporting on results
  • Initiates creative direct marketing activities based on assigned region marketing strategies to generate business leads and sales. Designs, executes and measures the effectiveness of direct marketing projects to drive user awareness, conversion, and retention. Expands customer database acquisition targets via strategic alliances, including work with leading Academics and IDH
  • Works effectively with global and local marketing teams
  • Track, monitor, analyze and report on campaign performance vs. benchmarks
  • Create and implement all mail plans and list segmentation strategies for direct mail and complex email list acquisition campaigns
  • Create from scratch, manage and grow a prospect database for lead-gen and listee acquisition activities
  • Perform customer profiling, segmentation and analysis of purchase pattern behavior to maximize acquisition efforts
  • Manage the merge and purge list processes
  • Develop Requests For Proposals (RFPs) for list brokers and generate new list strategies for testing beyond broker recommendations
  • Work closely with creative services and advertising teams to ensure deadlines are met
  • Manage direct mail expense budget and report on actual vs. planned expenditures
  • Takes ownership if direct mail success and drives idea creation
  • Works effectively while being responsible to various departments/management staff
  • Degree in Marketing or related field and 5 to 7 years of direct marketing experience in mail and email, or an equivalent combination of education and experience. Experience in an international environment across cultures and various countries
  • Expertise in customer list acquisition and management
  • Good working knowledge of marketing and internet business
  • Analytical skills for assessing strengths and weaknesses of direct mail programs and related results
  • Proficient with HTML, CSS, Microsoft Office: Excel, Word, PowerPoint, Outlook
  • Proficiency with the following are a plus, but not required: QuarkXPress 10, Acrobat Pro 9, Extensis 10, Adobe Type Manager, After Effects 4.0, Freehand, FileMaker Pro, Compass, Lotus Notes, Acrobat Pro, Microsoft Project
  • Excellent verbal and written communication skills, local language and English minimum, with strong attention to detail
  • Strong project management and time management skills
  • Ability to juggle multiple priorities in fast-paced, deadline oriented environment
  • Experience with Oracle Eloqua and CheetahMail a plus
87

Manager, Direct Marketing Resume Examples & Samples

  • Develop and execute direct mail strategy to generate the projected weekly, monthly and quarterly demand volumes
  • Manage direct report staff. Oversee and direct their day to day activities. Manage their development and long-term growth
  • Manage all aspects of direct mail programs from strategic development, planning, budgeting, execution, reporting and analytics
  • Collaborate with key business partners to execute, evaluate and improve programs
  • Evolve direct marketing campaigns to meet changing business needs, test results and objectives
  • Create and manage direct marketing budget including expense management, forecasting and reporting
  • Use research and analytic insight to develop new strategies, improve program performance, make recommendations and influence business decisions
  • Partner with Marketing Sciences and Business Intelligence groups to drive customer response with insights to target propensities, profiles and segmentation
  • Present regular direct marketing updates to include results, insights and recommendations
  • Partner with Manager of Production to manage postage, material costs, and timelines for efficient CPP
  • Manage and maintain effective relationships with internal and external suppliers
  • Manage development and delivery of new customer collateral materials supporting sales channel effectiveness
  • Maintain awareness of new trends and developments in marketing and company products and services
  • Manages local promotions; coordinates with direct sales staff
  • Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries
  • Develops financial models in designing packaging and pricing to ensure competitive position in market