Mgr Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the mgr marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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RH
R Hudson
Robert
Hudson
58396 Mae Crescent
Phoenix
AZ
+1 (555) 112 5735
58396 Mae Crescent
Phoenix
AZ
Phone
p +1 (555) 112 5735
Experience Experience
05/2016 present
Houston, TX
Mgr, Marketing
Houston, TX
Mgr, Marketing
05/2016 present
Houston, TX
Mgr, Marketing
05/2016 present
  • Working knowledge and executions across search, SEO, social and digital
  • Works closely with the Directors to ensure designs are branded properly and meet highest quality standards
  • Budget Responsibility - Executing marketing tactics within a set budget. Ordering and inventory management for TWC SportsChannel premium items and apparel
  • Manages multiple projects and clients simultaneously
  • To assist sales staff by going on event sales calls and making presentations
  • Drives the brand development, persona, and brand guidelines for the Studio
  • Assist with all aspects of digital marketing ensuring successful achievement of all key performance indicators for the US market
09/2013 11/2015
Houston, TX
Mgr Marketing
Houston, TX
Mgr Marketing
09/2013 11/2015
Houston, TX
Mgr Marketing
09/2013 11/2015
  • Develop and manage budgets, while ensuring cost control of marketing events and programs
  • Ensure the implementation and activation of the Events & Sponsorship Strategy within NAM CMB and GB&M business lines
  • Develop an execution of event planning, platforms and assets that can be used consistently across the markets
  • The overall delivery of the event & sponsorship development process within Marketing, including agency relationships and processes to support creativity and consistency throughout the markets
  • Management of budget/ Marketing spend across all events and budget lines
  • Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project team(s)
  • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues
09/2007 05/2013
Dallas, TX
Mgr-marketing
Dallas, TX
Mgr-marketing
09/2007 05/2013
Dallas, TX
Mgr-marketing
09/2007 05/2013
  • Lead promotional planning and budgeting for all samples ie. Manage sample ordering from MSL/ international and maintain inventory of all samples
  • Manage existing franchises on day-to-day business –including forecasting, competitive analysis, consumer insights
  • Lead the development of the Vichy marketing and promotional national grid with the AVP of Marketing
  • Develop creative
  • Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy
  • Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign
  • Develop and execute Social media content
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Ohio University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills
  • Highly organized - with ability to combine strategic direction with hands-on tactical execution
  • Effective communication skills and ability to partner and influence
  • Strong collaboration skill
  • Demonstrated ability to conceptualize and build integrated marketing plans
  • Ability to successfully project manage the initiative among a cross-functional team
  • Strategic thinker with the ability to translate objectives into strategies and strategies into solutions
  • Demonstrated ability to combine strategic planning with practical solutions
  • Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
  • Strong analytic skills
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1

Mgr-marketing Analytics Resume Examples & Samples

  • Manage and coach a team of analysts to: build deep subject matter expertise in Marketing Analytics, enable meaningful career paths and ensure they are set up for success at FTI
  • Lead innovative initiatives that help build new marketing capabilities and ‘operationalize’ analytics. This would include working hands-on with cross-functional teams, vendors and executives to shape the project vision and deliverables that can be easily consumed and used by the business
  • 8 - 10 years of experience in Marketing Analytics, or Marketing and business related field
  • Master’s degree, MBA preferred
  • Financial Services experience, preferred
  • Strong use of databases/technology skills
  • Strong knowledge in marketing and business
  • Strong experience in change management, organizational behavior and consulting
  • Candidate must possess good communication and interpersonal skills in order to interact with various levels and functional groups
  • Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing Analytics function
  • Strong analytics background, with an understanding on how to collect and analyze data to inform and influence business strategy
  • Experience in managing operations and projects with multiple requirements, stakeholders and tight timelines
  • Experience in Customer data analytics, including customer segmentation, behavioral and direct marketing strategies and tactics
  • Good project management experience, ability to define projects and execute within timelines and with multiple stakeholders and proven ability to deliver projects on time and to budget
  • Knowledge of working on BI tools ( Business Objects, MicroStrategy) , Tableau, databases, SAS, SQL
  • Knowledge of statistical techniques for predictive modeling
  • Microsoft Office skills
  • Responsible for managing team members within Client Insight CoE
  • Responsible for developing a scalable team structure to ensure accountability, career growth and skill development
  • Excellent leadership, organizational, communication and negotiation skills. Should be able to lead and motivate people, build and develop teams, manage multiple priorities and drive effective collaboration across groups
  • Proven track record of establishing strong relationships and working effectively through others in order to accomplish business objectives
2

Mgr-marketing Resume Examples & Samples

  • Responsible for new device and formula development
  • Bachelor degree in Marketing or related field required, MBA a plus
  • 3 – 5 years marketing experience required — ideal candidate should have relevant experience in skincare, professionally dispensed products, and/or international brand marketing. Pharmaceutical or medical marketing experience considered
  • Good understanding of design and printing process is a plus
  • Excellent communication and writing skills a must
  • Dynamic, and proactive personality with the ability to perform impactful presentations
  • Proven expertise in problem solving and project management
  • Good organization and prioritization skills required
3

Mgr, Marketing Resume Examples & Samples

  • Brand Champion: Supervise the consistency and efficiency of the TWC local programming brands, their image and their external messaging through the coordination with the news and sports leaders, as well as the creative services department
  • Marketing & Partnerships: Assist with the development of the annual marketing plan for linear, vod and digital/web services in regional portfolio. Lead marketer and responsible for all promotions and partnerships for TWC SportsChannel and execution of TWC News Charlotte initiatives
  • Media Sales Support: Supporting the media sales team and aid in the messaging of media sales collateral and general media sales efforts on behalf of the news and sports channels along with their respective websites
  • Traffic Responsibility: Overseeing and organizing all on-channel and cross channel marketing contracts/inventory for TWC SportsChannel
  • Budget Responsibility - Executing marketing tactics within a set budget. Ordering and inventory management for TWC SportsChannel premium items and apparel
  • Community Relations - Negotiate agreements and fulfill community event sponsorships and talent appearances for TWC News and TWC SportsChannel in the Carolinas
  • Communications: Support of the Company and News & Local Programming written and social media communications goals. These include our government relations initiatives, Connect-a-Million-Minds, sports initiatives, region wide political programs, local community events, and educational partnerships
  • Other projects and duties as assigned
4

Mgr, Marketing International Comfort Products Resume Examples & Samples

  • Accountable for budget, and/or business/operational results
  • Information Technology
  • Sales
5

Mgr-marketing Resume Examples & Samples

  • Hair transformation with immediate, visible results
  • Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy
  • Prepare and deliver presentation to sales and distributor teams
  • Interface with key salons, stylists and distributors for understanding of market trends and competitor activities
  • Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports
6

Mgr, Marketing Operations Resume Examples & Samples

  • Oversees the management of all projects within a portfolio
  • Partners with the PM team to integrate and align on planning efforts
  • Optimizes resource planning utilizing PM software, as well as leveraging people and processes, to successfully achieve goals
  • Partners with PM management and leadership to develop seasonal and annual plans
  • 3-5 years experience in Project Management
  • 2+ years experience in management position
  • Proficient use of Project Management Software
7

Mgr Marketing Resume Examples & Samples

  • Plan, manage and implement integrated marketing activities within agreed budgets and deadlines and create, deliver and update product marketing roadmaps through the life of each product, including key milestones
  • Define market messages and conceptualize marketing communications collateral for list responsibilities including print and web publicity, and email campaigns
  • Produce compelling marketing and sales tools for multi-level audiences to support digital product marketing
  • Execute marketing plans, including launch plans and determine pricing and positioning for product lines
  • At least 5 years of marketing experience
  • BA/BS in a related field
  • Proven success in working with and executing digital marketing strategies and programs
  • Proven success in web content development, email marketing, and list development
  • Excellent written, presentation, communicative skills and interpersonal skills
  • A proven ability to develop marketing copy and create compelling product/service-related value propositions
  • Experience of measuring the effectiveness of marketing campaigns and evidence of applying learnings (including the use of Google Analytics and other measurement tools)
  • Ability to work effectively and produce under tight deadlines and schedules
  • Success in using diverse social media tools and other sites to accomplish campaign or project goals
  • Excellent, organizational skills and strong attention to detail
  • Evidence of strong customer service orientation, including internal and external customers
  • Proficient with the Microsoft Office Suite with a strong knowledge of PowerPoint, Excel
  • Some domestic travel with possible overnight stays
8

Mgr Marketing Resume Examples & Samples

  • Strategize and execute all marketing email marketing efforts
  • Drive CRM lead scoring, routing, and nurturing efforts
  • Lead efforts to migrate to next generation CRM tools (i.e. Pardot, ExactTarget)
  • Manage MDR data license
  • Grow internal contact database and segmentation strategies
  • Govern email contact strategy
  • Collaborate with ICOM team on “Web to lead” routing and scoring in order to enable advanced sales metrics
  • Manage Marketing Automation system relationship and govern system investment. Ensure integrations with SalesForce.com are enabled and effective
  • Provide Marketing Automation guidance in Program Management meetings
  • 3-5 years of management experience
  • 5+ years of related email marketing and/or CRM experience
  • Extensive experience with CRM and Marketing Automation platforms
  • Extensive experience with large web analytic installations and analyzing large data sets
  • 5+ years of relevant digital communications experience. Experience with web content messaging, SEO/SEM, email marketing, web/campaign analytics, CRM segmentation/execution
  • Typically acquired via bachelor’s degree or appropriate combination of education and significant experience and demonstrated successful multi-project integrations
  • Marketing degree; Bachelor’s at minimum
  • Technical aptitude and experience using a variety of digital communications and analytic tools including but not limited to Responsys, Webtrends, Adobe Analytics, Tracx, Google Adwords, Google Webmaster tools, Salesforce.com, Adobe CQ
9

Mgr, Marketing Resume Examples & Samples

  • Partner with sales in generating revenue for Hoy products and driving the strategy for their respective categories and products
  • Solid understanding of fundamental marketing principles including online/digital, product development, competitive media
  • Excellent communication skills, both oral and written, to interface with AEs, other departments, and customers
  • Partner with a team of sales professionals, solve problems creatively, and develop solutions-based programs tailored to specific client needs and objectives
  • Strong project management and multi-tasking capabilities with the ability to work well under pressure in a deadline-driven environment
  • Proficiency in Microsoft Office suite, especially PowerPoint & Excel & Solid understanding of digital and mobile advertising platforms and social media
  • Create custom sales collateral using Scarborough, Claritas, and Kantar as well as digital online analytics ( Omniture, ComScore, @Plan, etc.)
  • MARKETING COMMUNICATION: Generating B2B materials and campaigns for Hoy including
  • Hoy category and product decks
  • Client proposals/RFPs
  • Sell sheets
  • B2B email campaigns
  • In-house consumer marketing campaigns to promote new products
  • Client mock-ups
  • Handle B2C marketing efforts for Hoy for brand awareness
  • Develop and execute sweepstakes promotions for Hoy
  • Work with internal partners to develop new products for Hoy that will increase ad revenue
10

Mgr Marketing World Languages Resume Examples & Samples

  • 4 years work experience as a Marketing or Product Manager required
  • Experience in the World Languages market ispreferred,if possibleas a teacher
  • Experience in k-12 educational publishing and e-learning highly preferred
  • Ability to speak multiple languages is highly preferred
  • Demonstrated ability to effectively manage projects required
  • Strong interpersonal skills required: Must be able to interact successfully with customers, sales team, product development team, and product management team
  • Experience in online marketing techniques required , including email, social media, product demos (such as Brainshark or Camtasia) required
11

Senior Mgr, Marketing Resume Examples & Samples

  • Develop and oversee execution of consumer focused marketing strategies with a strong emphasis on story telling that effectively reaches our consumers, increases equity and conversion through traditional and modern marketing plans and tactics
  • Develop and communicate marketing briefs to all agency partners; advertising, engagement, media buying, etc
  • Develop best in class demand generation and social strategies with flawless execution
  • Focus on KPI’s and ROI with responsible marketing programs
  • Optimize programs based on consumer insights, site analytics and best practices to drive conversion, sales and customer experience
  • Maintain extremely tight collaboration with cross functional teams; PR, Creative Marketing, Product Design, Merchandising, Customer Marketing, Analytics and Dockers.com Marketing teams to ensure synergy, consistency, singular POV, and leverage of best practices
  • Manage global consumer marketing budget
  • Execute consistent reporting and analytics on programs
  • Leverage learning’s to help shape strategy and execution in global consumer marketing
12

Mgr Marketing Operations Resume Examples & Samples

  • Coordinate with Marketing, divisions, product teams, Finance, Sales Portal, dot.com, and other internal departments to execute new offers and sales channel updates
  • Create Offer Flow Automation (OFA) submissions associated with promotional offers
  • Develop approval and execution schedule for national sales and strategic division OFAs, monitor progress, intercede as needed to protect launch date, and communicate status to division Marketing Ops teams and other stakeholders
  • Manage security profile request and execution for national marketing initiatives and division programs as needed
  • Provide support to other departments and system staff to execute national campaigns
  • Produce weekly tracking report of new OFAs to identify and quantify offers, contracts, and value add promotions for use in contract and fulfillment execution
  • Manage quality assurance reports on offers built
  • Maintain detailed workbook agenda for weekly ops call that addresses upcoming and pending initiatives, promotions, and campaigns to facilitate national offer consistency and ensure understanding and alignment across all departments
  • Partner with corporate product teams to ensure that Division Marketing Operations personnel are informed of most recent product marketing developments and plans
  • Communicate offer issues to divisions and facilitate speedy resolution
  • Partner with Billing, IT, and other areas to implement offer process/tool enhancements
  • Other projects and responsibilities as assigned
13

Mgr, Marketing Resume Examples & Samples

  • Analyze syndicated and proprietary research, market trends and customer information to develop strategies and opportunities to drive sales
  • Partner with category-focused sales teams to develop creative ideas and go-to-market strategies
  • Create customer-focused, strategic, visually compelling sales presentations
  • Manage and mentor Marketing consultant(s)
  • Demonstrate a high level of digital media knowledge
  • Participate on client sales calls and presentations
  • Minimum 7 years of experience in Sales, Marketing, Advertising or related field
  • High level of digital media knowledge
  • Innovative, strategic problem solving capabilities
  • Collaborative teamwork experience
  • Strong visual design presentation skills
  • Ability to manage multiple projects and meet deadlines
  • Proven leadership qualities
14

Mgr, Marketing Resume Examples & Samples

  • To plan, develop, and implement event marketing strategies to enhance the image of South Florida Parenting in the community with signature events, securing additional revenue for South Florida Parenting and Sun-Sentinel Charities
  • Negotiate trade opportunities with broadcast partners by providing South Florida Parenting advertising space or event space in exchange for promotional time on television and radio stations
  • Create trade agreements for face painters, bounce houses and other amusements at events
  • Oversee placement of in-paper promotional space
  • To develop and write materials for and implement reader involvement contests, including distribution of prizes and verification with attorneys when applicable
  • To create mini event concepts, P & L’s and proposals, and to plan and execute the event when signed
  • To create and develop enter-to-wins, distribute prizes, seeking verification with attorneys when applicable
  • To monitor workload against deadline and recommend budget and resource solutions to on-going operational issues. To maintain accurate files and expense records
  • To update event collateral necessary for event sales
  • To assist sales staff by creating proposal packages for potential sponsorships of events and special promotions
  • To assist sales staff by going on event sales calls and making presentations
  • To develop signature events, which includes planning, budget, supervision of show staff and general execution of events
15

Business Services Senior Mgr, Marketing Resume Examples & Samples

  • Guide stakeholders on working with TCCC Digital Platforms from strategy to implementation including
  • Business Partner Knowledge: Knowledge of PAC and the Office of Sustainability in context of trends, competitive pressures, strategies and plans
  • IT Industry Knowledge: Knowledge of the key directional trends and emerging technologies in the IT industry. Includes knowledge of the key vendors, and their strategic and tactical plans. Software as a Service establishment, management and contracting
  • Program Management: Ability to provide oversight and management to synthesize/bring synergy to multiple initiatives by establishing courses of action for self and others to ensure that work is completed efficiently, adjusting priorities, establishing management routines to effectively track progress and identify issues; removing barriers and leveraging resources. Also oversee Technical Governance, risk management, experience with Agile methodology, strong communication skills
  • Project Budgeting: Knowledge of project budgeting procedures. Includes financial forecasting and preparation of necessary documents (e.g., EVAs, ROI)
  • Passion for modern technology approaches and solving technology problems in new and innovative ways
16

Mgr, Marketing Operations Resume Examples & Samples

  • Business process management skills; demonstrated experience developing strategic plans and roadmaps based on strategic imperatives or operational targets
  • Advanced project management skills; Leading projects and/or programs including budget, development of project schedule, and communications materials. Has broad knowledge of concepts and practices in this field of specialization and web-based project management software
  • Deep knowledge of digital advertising and marketing
  • Ability to navigate complex problems and skills
  • Ability to prioritize work and manage ambiguity
  • Ability to influence cross functional business teams
17

Senior Mgr, Marketing Resume Examples & Samples

  • Bachelor's degree or the equivalent combination of work experience required. BA/BS in a communications/business-related field preferred
  • A minimum of 7-10 years of PR agency or corporate experience preferred
  • Experience in media relations and building relationships with targeted media contacts
  • Ability to develop relationships with key internal contacts
  • Demonstrated business acumen and understanding of the inner workings of a corporate environment
18

VP-mgr, Marketing Resume Examples & Samples

  • Bachelor's degree or the equivalent combination of work experience required
  • 5-8 years of related experience preferred
  • Experience in the securities or financial services industry is preferred
  • Proven track record in managing third-party relationships via wirehouse or custodial platform channels
  • Strong knowledge of investments products and intermediary distribution
  • Experience in managing revenue generating projects, within the financial services industry preferred
  • Seasoned project management skills with the ability to deliver effective results through efficiency and ownership
19

Senior Mgr, Marketing Resume Examples & Samples

  • Develop strategic plans to achieve customer and revenue goals, balancing investment across channels and multiple levers including awareness, search, demand gen, direct marketing, and events
  • Drive high quality, innovative campaign execution
  • Develop and maintain lead generation and nurture programs to continually deliver high quality leads to sales
  • Develop dashboard to report campaign results to management and proactively adjust future plans and communications accordingly
  • Work cross-functionally with product management, product marketing, regional marketing teams, sales, and customer care to deliver a high impact end-to-end user experience
  • Oversee and manage customer communications strategy, identify customer marketing opportunities and implement customer communication and marketing programs
  • 5+ years of managing a high performing team
  • Solid understanding and successful use of traditional and emerging marketing channels to drive results
  • Experience with global marketing, localization, and regional programs
  • Strong leadership skills with the ability to influence others, take ownership for results and make sound, timely decisions based on data and insights
  • Experience with executive teams/reporting results to leadership team
  • Hyper-driven focus on analytics with the ability to analyze data and extract key insights and make recommendations
  • Experience managing/implementing customer communications/programs
  • Excellent executive-level communication skills, written and verbal
  • Proven success in a fast moving environment with demanding deadlines
  • Experience working with marketing automation and CRM systems
20

Senior Mgr Marketing & Communicat Resume Examples & Samples

  • Proven experience working in a similar function within a financial services company, including an insurer, bank, brokerage house, mutual fund or third-party marketer
  • Demonstrated ability to effectively manage, interact and communicate with all levels of staff and management
  • Proven experience leading and mentoring individuals, including providing direction, coaching and effective feedback to team members
  • Proven organizational skills and methods to manage and prioritize workload demands
  • Demonstrated experience identifying and quantifying problems, and providing effective resolutions
  • Demonstrated experience maintaining a calm and professional demeanor when handling demanding situations, such as prioritizing multiple tasks with critical target dates, dealing with demanding customers and participating in discussions with limited preparation time
  • Demonstrated use of independent decision-making and initiative
  • Demonstrated advanced knowledge of sales and marketing processes for insurance and investment products and services
  • Demonstrated exceptional writing and editing skills that illustrate an ability to effectively communicate ideas – both technical and creative – in a clear, focused and concise manner while following proper rules of grammar and diction. Provide examples of written work (e.g., mutual fund commentaries, sales collateral) that demonstrate creative ability to guide and implement projects from various concepts
  • Demonstrated excellent verbal communication skills with ability to convey information in a clear, focused and concise manner while following proper rules of grammar and diction
  • Proven proficiency in industry standard journalistic styles and guidelines
  • Proven ability to research industry information for inclusion in marketing collateral
  • Proven ability to give professional presentations of information in individual and group environments
  • Proficient in word processing and spreadsheet applications
  • Proficient in presentation applications (PowerPoint/WebEx/etc.)
  • Working knowledge of database and web-based applications
  • Basic knowledge of graphic design programs
  • Basic knowledge of audio and video creation programs
21

Mgr, Marketing Resume Examples & Samples

  • Product launch and/or LCM experience
  • Experience working outside of home country or significant cross-cultural exposure
  • Minimum 7 years in pharmaceutical industry
  • Pharmaceutical sales experience in marketing
  • Experience in working with Distributors/Alliance partners is preferred
  • Experience managing cross-functional (matrix) team to produce marketing deliverables
22

VP-senior Mgr, Marketing Resume Examples & Samples

  • 12+ years of related experience preferred
  • Experience in marketing strategy is preferred
  • Demonstrated track record in managing and delivering marketing projects in fast paced environments is preferred
23

Mgr Marketing Resume Examples & Samples

  • 25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics
  • 20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc
  • 30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors, etc
  • 15% Develop and maintain strong relationships with merchandise vendors
  • 10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort
  • Must be eighteen years of age or older
  • Must pass pre-employment test if applicable
24

Mgr-marketing Resume Examples & Samples

  • Act as brand manager for internal and priority programs, develop key brand and market research and communicate across internal and external teams to ensure consistency, positioning and efficacy
  • Support the development of paid media campaigns for BBC America series, specials and trade efforts
  • Manage media timelines and executes plans across all media channels: TV, Digital, OOH, Radio, Print and Social
  • Provide feedback and insight on media buys with all partners to ensure strategic and creative cohesion
  • Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign
  • Translate campaign objectives and strategy into communication documents, and distributes them amongst key stakeholders including: RFPs, marketing briefs, campaign recap decks, etc
  • Develop and execute paid social campaigns on platforms including YouTube, Facebook, Instagram, and Twitter
  • Work closely with agency media of record and participate in all media briefings and weekly status meetings
  • Contribute to the development and execution of all on the ground events, promotions, and stunts
  • Bachelor’s Degree (in Marketing or Business preferred)
  • Experience executing paid advertising campaigns on key self-service platforms: Facebook, Twitter, YouTube, Instagram
  • Proven track record executing robust digital ad campaigns with multiple tactics and advertising partners
  • 1-2 years of management experience preferred
  • Experience working with a team but also comfortable working independently
  • Good writer
25

Senior Mgr, Marketing, FBA Resume Examples & Samples

  • Lead the development of innovative creative and programs to drive Seller adoption of new FBA programs related to Selection Expansion
  • Translate merchandising and marketing strategies into creative execution, partnering with User Experience, Visual Experience, and Sales teams to ensure that designs meet brand and business objectives
  • Collaborate with the Business Intelligence Team to develop a solid understanding of our Seller behaviors and effectiveness of new engagement and promotional programs to drive rapid learning. Understand and respond to customer data, steering the strategy of future creative directions
  • Drive collaboration with the user experience and visual experience teams on communication and promotional campaigns
  • Hire, manage and mentor an effective team of marketers. Mentor and develop junior marketing professionals
  • Evangelize concepts to a diverse audience, in both ad-hoc and formal presentations
  • Develop budgets and timelines, allocating appropriate creative resources to projects
  • Foster an environment of multidisciplinary collaboration and creative problem-solving
  • 8+ years of experience in Marketing
  • 3+ years of experience as a lead/senior creative contributor
  • A portfolio of work demonstrating experience creating engaging content and showing your ability to turn ideas into a strong and unique creative vision
  • Proven track record of presenting to and influencing senior management
  • Ability to work cross-team and synthesize feedback from merchants, marketers, copywriters, and product teams into creative direction
  • Unwavering attention to detail and an acute awareness that everything counts
  • Relentless desire for innovation, balanced with business and user interaction priorities
  • Demonstrated business acumen and customer-centricity
  • Desire and ability to work in a fast-paced online environment
  • Ability to facilitate the creative development process, including providing clear direction, and producing work cost effectively and on schedule
  • Strong people management and coaching skills to provide clear creative direction and to motivate and inspire creative teams
  • An energetic enthusiasm for experimentation and a talent for innovation
  • Ability to think strategically, innovatively and creatively using sound business judgment and quantitative skills
  • Flexibility to be able to solve different problems that leverage strong program management, analytics, experiment design, and operations management skillets
  • Experience leading innovation and transformational change in large organizations
  • Demonstrated experience creating sustainable processes
  • Broad commercial awareness developed in a fast-moving environment
26

Mgr Marketing Services Resume Examples & Samples

  • Review and analyze media, marketing and industry data to understand current trends and make recommendations to senior leadership
  • Develop tactical strategic marketing communications initiatives and projects to support and achieve global brand objectives
  • Assist Director/Vice President with creative expression and execution of brand vision, strategy, and framework
  • Ensure effective engagement of key internal stakeholders and manage all internal communications associated with initiatives and projects
  • Effectively communicate initiatives to subordinate staff, regional brand organizations, and, at times, hotels
  • Develop and maintain excellent working relationships with cross-functional teams in order to execute communications initiatives on behalf of the brands; must be highly influential over those with whom there is no reporting relationship
  • Manage agencies selected for communications projects
  • Work with upper management and key stakeholders to gain support and input into global strategic marketing communications initiatives
  • Act as an advisor to subordinate managers or staff to help meet established schedules and/or resolve technical or operational problems
  • 6 to 10 years progressive work related experience, ideally in a marketing communications role
  • Previous experience of working in a large, international organization and confidence working across diverse cultures is desirable
  • Demonstrated experience/exposure to multiple business functions
  • Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation. The majority of this position’s work falls into the scope of projects. The majority of projects is cross-region and cross-functional and therefore requires a high level of both impact and influence skills and project management skills
  • Demonstrated effective verbal and written communication skills. Ability to influence key internal and external stakeholders including senior management. Because the majority of the work in this position is innovative and therefore can be controversial, must be able to present and defend a point of view clearly and articulately, react appropriately to unexpected reactions, etc
  • Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives
  • Demonstrated ability to develop consumer understanding based on research and existing trends
  • Demonstrated creative problem solving ability and demonstrated creative thinking skills as evidenced by prior campaigns
  • Proficient in Excel, Word and PowerPoint required
  • Ability to multitask with strong attention to detail and proactive nature
27

Mgr-marketing Resume Examples & Samples

  • Work with international marketing team to adapt the globally recommended skincare mx to fully address the needs of the US market. Will be responsible for concept development for U.S. specific products- identifying unique and compelling claims, interpreting clinical results, bench marking vs competition and crafting product USP
  • Develop and execute all 360 Marketing Plans for designated product franchise – including digital media and advertising, samples, promotional kits, in-store events, educational materials, social media activation and public relations and industry placements
  • Create and lead the launch of all new products for designated product franchise including customizing claims from international to US approved claims with R&I, developing the US specific artwork, and creating/securing all assets and creative images
  • Provide all reporting and analytics on product franchises and opportunities to growth the business
  • Lead promotional planning and budgeting for all samples ie. Manage sample ordering from MSL/ international and maintain inventory of all samples
  • Serve as the primary liaison with customer marketing and sales for key retailer promotional activity including CVS, Ulta, Walgreens and Target
  • Lead the development of the Vichy marketing and promotional national grid with the AVP of Marketing
  • Collaborate on the retailer strategy with the AVP of Marketing
  • Manage existing franchises on day-to-day business –including forecasting, competitive analysis, consumer insights
  • Build, drive and analyze promotional bundling opportunities for key strategic retailers
  • Develop and recommend product testing and validation plan for all new product launches and recommendations, including quantitative and qualitative testing – concept development, claims testing, name validation, product performance and evaluation
  • Understand the competitive landscape including product claims, go-to-market plans, and market share
  • Develop and execute US specific packaging - including working with international and US R&I/claims/legal on claims validation, approving or proposing artwork, collaborate with Canada on all US/Canadian artowrks
  • Develop all in-store promotional materials associated with franchises – including promotional bundles, collateral for events, event kits, samples, coupons, etc
  • Create and brainstorm traditional and nontraditional ways to market and promote bases business franchises with limited budgets
  • Lead the 360 planning for all new launches
  • Collaborate on the digital media strategy and execute all digital media briefs and advertising assets
  • Lead development of all in-store displays –including creative briefs with designer, collaboration with sales account liaison, final specs with promotional/purchasing teams, and budgets with finance
  • Develop all digital content, including A+ content related to PDP pages on designated franchises on Vichy.com, Amazon, and eRetailers
  • Collaborate and provide input on planograms and merchandising related to designated franchises
  • Collaborate and provide input on social media, eCommerce programs, and eRetailer programs associated with designated franchises
  • · Serve as the direct link between Sales Accounts and Vichy brand
  • · Help develop retail plan per account for CVS, Walgreens, Ulta and Target
  • · Help manage the sample requests and budgets with customer marketing
  • · Provide direction and guidance on how to execute the brand strategy and each account
  • · Provide feedback and input to the customer marketing team on all account specific materials
  • · Develop and manage all promotional kits
  • · Oversee brand inventory of samples, flyers, brochures, merchandising collateral's; soon-to-expire products and samples, etc
  • · Collaborate with the field sales and training team to ensure that teams have all materials needed for trade shows and retailer specific events
  • · Attend retailer events as needed
28

Mgr Marketing Resume Examples & Samples

  • Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting, as well as uncover methods to increase lead generation and revenue opportunities with existing customers
  • Manage the development of creative assets including sales collateral, digital initiatives and other creative elements
  • Lead the development of product and vertical marketing plans
  • Work with the Events team to develop trade show strategies and support the development of all marketing components
  • Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants
29

Mgr-marketing Resume Examples & Samples

  • Essential functions, responsibilities and activities
  • Works with a high degree of independent decision making, has a strong sense of urgency and operates with a significant level of complexity in order to
  • Ability to create strategy & tactical execution plans that align with key business objectives, proven ability to deliver results, and has the presence and tact to work with key c-level leaders in partner organizations. Interacts with other leaders across the telematics organization, as well as wireless leaders across the organization
  • Capable of bringing various teams together (and regularly) to identify potential risks, accurately predict the necessary level of effort and resources invovled to resolve in order to bring this product to market on time and without missed opportunities and or inform consumers of applicable product changes/benefits
30

Mgr-marketing Resume Examples & Samples

  • Leading the collaboration sessions with business stakeholders, business process owners, technical project managers and technical teams to obtain an in-depth understanding of the product and document requirements
  • Solicit, gather, and analyze user input and requirements
  • Conduct gap analysis to identify functional gaps between stakeholder requirements and designs
  • When gaps are identified, work with business owner and project lead to create plan for updating design and writing additional requirements/user stories
  • Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience
  • Create and maintain the information architecture documentation
  • Utilize customer research to identify digital experience pain points and opportunities
  • Own the maintenance and development of project documentation as it pertains to technical information (design annotations, requirements/user stories, technical project briefs, acceptance criteria, etc.)
  • Also will be responsible for setting the standards/processed for requirements/users stories that will be leveraged for future projects
  • Required: 5-7+ years of authoring requirements/documentation for websites and/or web applications
  • Required: BS/BA degree preferably in a technology field (MIS/IT or Computer Science)
  • Experience with Agile (user story creation, sizing, grooming, etc.) preferred
  • Experience with ATG Commerce Systems, Adobe Experience Manager, etc., preferred
  • Experience with Microsoft Office including MS Word, MS Visio, Advanced MS Excel, Apple Keynote, Sketch, Jira preferred
  • Strong teamwork and organizational skills; ability to communicate and influence at all management levels preferred
  • Strong interpersonal and communication skills, with a proven ability to present information clearly and effectively preferred
  • Excellent attention to detail and complex problem-solving capabilities preferred
31

Mgr., Marketing Resume Examples & Samples

  • Partners with business development, innovation, design, R&D, machinery and the commercial organizations in the development of innovative and differentiated solutions that are aligned with insights and business strategies
  • Develops regular reports and ad hoc analysis to outline trends in the select segments (Beverage & Food) and provide insights for new product and new business development
  • Develops and executes business cases for new product development or new business, understanding and applying key financial metrics such as contribution margin, EBITDA, startup cost and capital returns
  • Creates strategy and executes/promotes new product offerings (and other GPI competitive advantages) in the marketplace (branding and integrated marketing)
  • Researches and analyzes 3- 5 year consumer market trends and market share trends to identify growth opportunities including identification of disruptors and dynamics. Develop market perspectives that enrich the decision-making process and provide vital input to prioritizing initiatives
  • Works closely with marketing team to assist in “teaching”/sharing market insights, trends and solutions to key customers to defend the core or expand business
  • Leads promotional events that include customer events and tradeshows to ensure key messaging is compelling and aligns with the segment focus and corporate messaging. Includes logistics and budgeting responsibilities
  • Leverages Challenger insight selling approach in the development of materials to support area of focus and new product introductions (Print, Email & Digital Marketing Strategies)
  • 5 - 7 years of experience in market research, data analysis and/or product marketing; required
  • 5 - 7 years of experience in new product development, including full product life cycle assessment from product ideation to launch at retail with a CPG, Beverage or Packaging company; preferred
  • 5 - 7 years of experience in marketing communications, including sales support and vendor management; preferred
  • Experience with B2B marketing, a retail or E-Commerce company with customer interfacing experience; a plus
  • Bachelor’s degree is required in marketing or a related field (Business, Engineering); MBA preferred
  • Proven self-starter, requiring limited oversight in the development of new product solutions
  • Ability to form, create and lead (at times multiple) teams through complex projects; as working in team based, cross-functional and cross business environments is essential for success in this role
  • Strong analytical and organizational skills, detail orientation, and interpersonal skills
  • Leads projects by conducting research on new and established markets, forecasting changes in market environments and seeking out areas for business opportunities
  • Aptitude to define problems, to collect data, to establish facts, and draw valid conclusions
  • Ability to work with confidential and sensitive information. Discretion is essential
  • Demonstrated ability to implement creative solutions while working under pressure
  • Excellent verbal and written communication skills with the ability to effectively communicate across all levels of an organization
  • Experience with digital marketing / email marketing for brand, product, or lead generation and integration with CRM. Working knowledge of systems like: Salesforce.com, Pardot, Adobe Applications
32

Mgr Marketing Resume Examples & Samples

  • Minimum 5-7 years marketing and/or sales management experience
  • Strong market research skills
  • Track record of success
  • Ability to influence peers, operations team and division leadership
  • Ability to work well under pressure and respond to change
  • Experience in Photoshop, InDesign and Illustrator
  • Homebuilding industry experience preferred
33

Mgr Marketing Operations Resume Examples & Samples

  • Manage and oversee yearly schedule of sponsorships and events including working with internal business units, vendors, external agency to coordinated all marketing elements and budget Collaborate closely with Marketing management and business units to create and maintain a schedule for product promotions or other national, regional or worldwide initiatives
  • Define, develop and recommend major initiatives, projects and media opportunities to include cost benefit analysis to support the optimal usage of budgeted funds and long term contracts
  • Provide overall leadership to large strategic projects or programs Monitor assigned projects to ensure that goals and objectives are completed according to schedule; collaborate with project teams to ensure all business needs are met
  • Oversee QA and review marketing materials and project summaries to ensure financial, business and production goals/objectives are met
  • Collaborate with other marketing areas to ensure smooth implementation of marketing campaigns
  • Incorporate and leverage best industry practices while maintaining alignment with Navy Federal goals and capabilities
  • Function as the project management subject matter expert for Marketing through collaboration with others and providing guidance around project management disciplines, roles and responsibilities Define and report on key project management related metrics
  • Audit projects to ensure governance is in place and to ensure adherence to marketing processes and compliance guidance
  • Perform supervisory/managerial responsibilities
  • Ensure adequate/skilled staffing; select employees
  • Establish performance goals and priorities
  • Prepare, conduct and review performance appraisals
  • Develop, mentor and counsel staff
  • Provide input and/or prepare budget requirements for Annual Financial Plan (AFP)
  • Ensure section/branch goals and objectives align with division/department strategy
  • Expert knowledge of marketing and advertising best practices
  • Extensive work experience in marketing and advertising, to include campaigns, media planning and implementation
  • Expert knowledge of marketing principles including branding, promotions, direct marketing, product life cycles, and business strategies of products and services Expert skill in strategic planning/project management for marketing, advertising and corporate communications
  • Extensive experience leading, guiding and coaching professional staff
  • Experience demonstrating thought-leadership, initiative-taking, decision-making and creativity solving business problems Advanced skill leading and guiding multi-functional teams to ensure timely and accurate outcomes
  • Expert skill resolving conflicting requests and meeting changing requirements
  • Advanced organizational, planning and time management skills Ability to establish effective policies and procedures
  • Effective skill presenting findings, conclusions, alternatives and information clearly and concisely
  • Working knowledge and understanding of applications of web and on line mediums
34

Mgr Marketing Resume Examples & Samples

  • 25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant pricing, consumer promotions, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and cross-functional teams
  • 20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc. Accountable for ensuring accurate communication to both internal partners and external consumers
  • 15% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish unique sales-driving opportunities to THD, direct and manage incremental vendor funding for marketing projects, and provide value opportunites for merchant sales negotiations
  • 10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort. Event may include Holiday, Energy and Environment, Father's Day, etc. Lead cross-functional team on execution of marketing plan
  • Prior Marketing, QSR, Segment or Demand Generation experience
  • Proficient in Microsoft Office, with an emphasis on Excel
  • Strong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills
  • Highly organized - with ability to combine strategic direction with hands-on tactical execution
  • Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
  • Demonstrated ability to combine strategic planning with practical solutions
  • Demonstrated ability to conceptualize and build integrated marketing plans
35

Mgr Marketing Insights Resume Examples & Samples

  • Continuously seek
  • Work with supervisor
  • Master’s degree preferred (social sciences, MBA,
  • Strong custom research expertise, including broad range
  • Demonstrated ability to leverage both analytics and
  • Supplier Management – full lifecycle management skills
  • Can identify and synthesize information to provide
36

Mgr Marketing Resume Examples & Samples

  • Assists in the ongoing evolution of Retail Business strategy and plan to transform to the future retail experience at McDonald's for the US Business
  • Assists in the gatekeeping of menu board and merchandising experiences including the integration and convergence of new initiatives
  • Builds momentum around Retail initiatives being led by Retail Innovation team by analyzing results provided by their team and identifies potential complexities and collisions within holistic retail plan
  • Leads the retail component of all testing conducted by Menu Innovation and Marketing Transformation team. This includes developing the project plans, leading in-market testing, helping to determine & coordinate resource needs, and partnering on the system deployment of these initiatives
  • Assembles the individual project teams and oversees the implementation of the project plans. This includes ensuring that the different project management disciplines are adhered to (e.g., quality assurance, communications plan, risk management etc.)
  • Defines and gains concurrence on both the success criteria for the delivery of the project, as well as the ways in which the success of the project will be measured and launched nationally
  • The ideal candidate will have a passion for clear, high-impact communication, staying ahead of a complex schedule and maintaining forward-looking knowledge of the customer journey at Retail
  • Team orientated and always willing to collaborate with cross functional team members to ensure success
  • Builds strong relationships and fosters teamwork among marketing counterparts and cross functional team members for strong team work and project integration
  • Gathers and analyzes information related to retail impact, sales, promotional evaluation, competition, general economic trends and qualitative/quantitative research Interprets and evaluates insights and data in an effort to provide recommendations and/or presentations to cross functional business partners
  • Self-starter. Strong sense of initiative and ability to work in an ambiguous environment and under pressure on multiple projects
  • Advanced computer literacy in Microsoft Office environment and PowerPoint skills
  • A driving passion and strong knowledge of digital marketing and products a plus
37

Mgr Marketing Resume Examples & Samples

  • Lead the development, creation, and testing of retail engagement strategies across multiple ordering channels in conjunction with national and local plans
  • Develop relevant offers and build business cases demonstrating positive business and brand impact
  • Work closely with and support field marketing teams to ensure local executions are effective and impactful
  • Lead the continued analysis and optimization of all engagement strategies based on actual business impact and performance
  • Develop and manage all push strategies and notifications in conjunction with local agency partners
  • Collaborate with internal stakeholders in IT and Digital to create a roadmap for technology enhancements and future functionality
  • Lead ongoing competitive analysis to keep abreast of what other companies in this space are doing. Report findings to ensure we plan and execute to be best in class
  • Manages team and agency partners to ensure planning, scheduling, entry (related to offers) occur on time and on budget
  • Acquire a deep understanding of the business, our objectives and build strong and effective relationships with the team as well as stakeholders
  • Use critical thinking capabilities to solve business problems. Provide leadership, guidance and subject matter expertise in the development of actionable deliverables
  • Lead projects to meet milestones on time, and to deliver with high quality and within established budgets. Establish clear ownership for project tasks, ensure team members have the tools needed and provide timely feedback
  • Partner closely with cross functional teams including Marketing, Digital, IT, Finance, and CBI to ensure execution of cohesive engagement strategies across channels
38

Mgr Marketing Resume Examples & Samples

  • Socialize the Customer Journey approach and highlight benefits of applying insights to key Customer facing initiatives at McDonald’s USA
  • Influence and help drive improvements in the Customer Experience - through all customer Omni-channel touch-points and ensure feedback is captured and acted upon in a timely and effective manner
  • Actively lead and incorporate Customer Journey insights into relevant US Marketing communication or channel initiatives; Partner with marketing channel owners and help contextualize the opportunity to improve Customer experience; create and maintain a “Big Picture” view of optimal customer experience and co-develop road-maps to help McDonald’s make fast progress
  • Educate and influence other departments (Operations, Store Operators, Field Marketing) impacting Customer Experience to address issues impacting the entire Customer Journey as customers engage with our brand
  • Lead the marketing organization to drive to a holistic Customer omni-channel approach (e.g. Mobile, Email, SMS, Web, Digital Retail) by collaborating across various marketing teams and functional areas which touch the customer; and to build a process to align all touch-points in a connected approach
  • Lead the planning and development of the omni-channel approach by partnering with channel stakeholders to define technology enablers and marketing processes (segmentation, channels, messages/offers, and cadence planning) to support
  • Recommend improvements to the omni-channel approach by connecting the Customer Journey insights that drive optimal experience
  • Master’s degree a plus
  • Strong collaboration skill
  • Effective communication skills and ability to partner and influence
  • Ability to successfully project manage the initiative among a cross-functional team
  • Experience and comfort level with Customer data and the application of data
  • Solutions oriented
39

Mgr Marketing Resume Examples & Samples

  • Assist retail transformation team in opportunity pursuit by providing subject matter expertise and analytical support to maximize retail business performance
  • Responsible for collecting market, sales, and consumer data and evaluating quantitative and qualitative information to create and support existing and new retail sales strategies
  • Design and develop dashboards by pulling data from multiple sources to present actionable insights and hypotheses
  • Draw core insights from the data to suggest, create and execute multivariate tests that drive fundamental improvements to customer retail and ordering experience
  • Assist in managing outside vendors and agency partners, maximize system functionality, and create tracking reports for all multi-channel retail and customer ordering activities
  • Partner and coordinate with various internal departments including US Digital, US Consumer and Business Insights, and US Marketing on business development initiatives to maximize profitability and drive average check through the optimization on customer ordering channels
  • Deliver weekly, monthly reports (excel, BI tools, navigation analytics)
  • Update monthly dashboards
  • Behavior and customer experience analysis
  • Data consolidation and validation
  • Participate in the creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis
  • Deliver effective presentations (oral and written)
40

Mgr, Marketing Resume Examples & Samples

  • Plan and manage co-marketing programs with Veritas partners
  • Business level English skill
  • Knowledge in IT industry (e.g. software)
  • Knowledge in lead management / sales opportunity management and/or skills to use SFA or CRM (e.g. Salesforce.com)
  • B2B digital / physical marketing knowledge and experiences
41

Mgr, Marketing Resume Examples & Samples

  • 5-7 years of strong marketing experience including recent and specific digital and social media marketing expertise
  • The successful candidate must have experience working successfully with digital agencies and demonstrating collaborative skills across a multi-dimensional organization. It’s critical that this individual has recent experience in digital and social marketing
  • Detail-oriented, highly analytical and data- and results-driven approach
  • Solid background and understanding of the importance of omni-channel efforts
  • Proven discipline, drive for results and ability to analyze campaign results
  • Capacity to multi-task and run multiple campaigns through different phases of execution
  • Experience in a global consumer brand or financial services company
  • Additional skill sets that will help improve your candidacy
  • Digital Advertising Industry Experience
  • Experience with either an advertiser, agency, or publisher in the digital advertising space (web, search, or mobile). Mobile Experience
  • Experience in mobile or app marketing
42

Asst Mgr, Marketing Resume Examples & Samples

  • SEO, social and digital, and how those marketing tactics are implemented in the digital space
  • Must be able to work well across multiple departments within the organization
  • Provide assistance in managing the planning and budgeting aspects of the US digital marketing team
  • Work seamlessly with other central teams including digital product, brand and others to identify key requirements and leverage assets that will assist in driving growth
  • Support the analytical framework that measures and tracks our performance including selection of marketing tools
  • Possess the ability to manage projects from inception through execution
  • Bachelor's degree in marketing or equivalent
  • 2-4 years of general marketing experience including recent and specific digital and social media marketing expertise
  • Must have proven experience working successfully with digital agencies and demonstrating collaborative skills across a multi-dimensional organization. It’s critical that this individual has recent experience in digital and social marketing
  • History of being detail-oriented, highly analytical and data- and results-driven approach
  • Demonstrated discipline, drive for results and ability to analyze campaign results
  • Capability to work in a fast-paced environment
  • Ability to multi-task and run multiple campaigns through different phases of execution
  • Demonstrated ability to manage operational budgets
  • Multi-cultural experience desired
  • Experience with either an advertiser, agency, or publisher in the digital advertising space (web, search, or mobile)
  • Mobile Experience: Experience in mobile or app marketing
43

Senior Mgr, Marketing Resume Examples & Samples

  • Manage demand generation strategy and execution to acquire, qualify, distribute, nurture, and analyze inbound marketing leads to align with sales revenue targets
  • Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
  • Oversee the email channel programs and tactics; develop and expand your team as the company grows
  • Own and evangelize the relationship between spend and revenue and a predictable model that can be used as a key strategic lever to scale the business
  • Design and implement the life-of-a-lead process, including lead scoring, lead nurturing, and account-based-marketing (ABM) programs; partner with Sales teams to establish SLAs and optimize Sales Development productivity
  • Lead technical aspects of marketing and sales system integrations with specific marketing automation platforms, analytics, SFDC, internal databases and external data providers
  • Be the in-house expert on marketing data analytics; coach and mentor team members on data-driven marketing methods and reporting frameworks, be able to deliver insights to executive leadership
  • Manage third party vendors, contractors, and internal resources<span
44

Ib Assistant Mgr, Marketing Resume Examples & Samples

  • 25%- Work closely with the brand marketing teams on customer marketing campaigns and sales tools to increase awareness, adoption and incremental sales of exclusive and private brands
  • 15%- Develop/update brand style guides; act as internal liaison to ensure exclusive brand standards are observed and current logos and other brand assets are updated in the Digital Asset Management system
  • 25%- Work closely with merchandising team in development of marketing collateral and internal communications to support awareness, adoption and incremental sales of exclusive and private brands
  • 20%- Maintain marketing calendar of exclusive/private brand product launches and brand refreshes; ensure exclusive brand informational web sites are current and reflect accurate brand/contact messaging
  • 15%- Maintain the company s intellectual property report and provide required proof of use as marks come up for renewal; conduct related research as needed
  • Perform at maximum efficiency in order to stay on the established production schedules
  • Sound business reasoning and the ability to use facts to make good decisions is required
45

Assistant Mgr Marketing Resume Examples & Samples

  • Monitors competitors activities and assists in marketing intelligence
  • Refers sales leads to appropriate personnel within the InterContinental Hotels Group
  • Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
  • Services existing business through management of account bases
  • Sell all facets of the hotel
  • Manage the corporate head office and the preferred hotel history for that company
  • Develop and maintain a regular pattern of sales calls, meeting with principals of target market
  • Provides direction on, and conducts market research and analysis
  • Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
  • Builds profile within local market place through attendance at various events and local market place
  • Conduct client interviews
  • Entertain clients
  • Plan and conduct familiarization tours and site inspections
  • Travel when required to promote the hotel and develop potential business
  • Maintain regular contact with the IHG hotels in your region and the regional reservation office
  • Monitors existing business and inputs into sales strategy meetings to maximize business
46

Mgr, Marketing Resume Examples & Samples

  • Bachelor degree required, preferably in life science related major
  • Master degree in Business Administration preferred
  • 10+ years sales/marketing experience in medical industry with 5+ years experience in product marketing management
  • Proven business management experience
  • Ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
  • Skills in the areas of messaging, branding, and creative product/program development and KOL engagement
  • Ability to work well on various teams and act as team leader when appropriate
47

Mgr Marketing Resume Examples & Samples

  • Bachelor degree in business or marketing
  • Sales and/or marketing experience, including management of retail programs
  • Experience in managing the creative process with agency partners and integrating with cross functional teams
  • Experience managing agencies and/or outside suppliers and coaching them to be successful partners
  • Experience conducting financial and business analysis and retrieving and analyzing data
48

Senior Mgr, Marketing, Chronic Renal Resume Examples & Samples

  • Strategic Business Planning
  • Lead the development of annual marketing plans to ensure growth of PD portfolio
  • Effectively manage and plan discretionary spend to maximize ROI
  • Manage the portfolio and ensure delivery to plan on sales and GP
  • Work cross functionally and incorporate clinical, sales, medical and market access input into strategy development and business planning
  • Lead market research projects as required. Monitor and analyze the competitive/customer environment, identifying business opportunities and providing insights into the brand planning process, share findings with business
  • Bachelor’s degree with specific related experience (business, marketing, science)
  • Business (Marketing) or Science
  • Experience in medical device or pharmaceutical marketing
  • Previous marketing experience
  • 3-5 years sales & marketing experience
  • Self-starter, works independently
  • Strong Execution focus
  • Excellent team work and influencing skills (without direct authority)
  • Understanding of marketing processes
  • Excellent computer skills in Microsoft Office (Word, PowerPoint, Excel)
49

Asst Mgr, Marketing Resume Examples & Samples

  • Develop and execute customer lifecycle email marketing programmes that promote customer loyalty, re-engage lapsed customers, and drive new customer acquisition end to end
  • Responsible for the marketing calendar and budgets as well managing relationships with external agencies and internal stakeholders (global content and social teams)
  • Collaborating with specialist agencies & internal teams to deliver high standard advertising and interactive content
  • Manage the implementation, tracking and measurement of marketing campaigns (technical knowledge about tracking parameters and how to test these)
  • Strong attention to detail and deliver regular reports of marketing campaign results, including web/App analysis, evaluation of KPIs and ways to optimise future campaigns
  • Oversee & test all new products (APP, AIR, Refer a Friend, APN) go live in collaboration with product and operational teams
  • Ensure we are achieving performance targets. You will be commercial and have proven experience in delivering profit growth and ROI
  • Budget planning and ownership for Country/Territory
  • Conduct competitive analysis and coordinate collection of information on competitors in Country/Territory
  • Complete weekly, monthly, and quarterly performance analysis and projections for each country, showcasing the results which you’ve delivered
  • Agency management – creative and media agency experience, understanding the campaign timelines, media mix process for offline and online channels
  • Manage special projects – solid campaign / project management skills and experience to scope, implement and deliver tools
  • Growing and learning whilst sharing what is working and what is not with team members from all over the world
  • Oversee retargeting campaigns, utilising real-time bidding tools to optimise towards ROI/ CPA targets, implementing A/B tests, and coordinating creative assets delivery
  • Manage email marketing campaigns from content/ email production through to measurement of results and designing email programmes
  • Track, analyse and optimise social media content to maximise audience growth and engagement
  • Using PPC to conduct competitor analysis to identify areas of threat and opportunity
  • Stay up to date with the latest trends and products in the Search universe and discuss potential opportunities with the media agency and marketing team
  • Ensure the PPC channel is aligned with all promotional activity across the other marketing channels
  • SEO working knowledge, development and implementation on methods to improve off page SEO
  • Experience in social community management and copywriting for social media channels
50

Senior Mgr, Marketing Resume Examples & Samples

  • Develop a differentiated marketing strategy for Consulting Services
  • Apply a metrics-based approach for marketing planning, execution and reporting that supports overall Global Services business objectives as well as that of the Strategy, Marketing and Communications organization
  • Drive messaging for the QuintilesIMS Global Services organizations
  • Lead development of innovative marketing campaigns strategically targeted to maximize results
  • Create a variety of marketing materials, including customer presentations and case studies, infographics, videos, advertising, conference presence, and internet/intranet materials
  • Work with external agencies to lead deployment of marketing materials
  • Find alignment opportunities across different teams of Consulting Services
  • Ensure that thought leadership reflects competitive differentiation and longer term objectives for Consulting Services
  • Align and collaborate across the organization, both globally and in the regions
  • Serve as part of the organizing team for our client conferences
  • Who are you?
  • You are a self-starter, with a proactive approach to tackle problems. You are self-directed, implementation focused, and ready to roll up your sleeves and deliver results
  • You are inquisitive, have a strategic mindset, and a hunger for insights. You like to gain a deep understanding of the topic at hand by drawing clear conclusions, and using those insights to drive change
  • You like to collaborate with other teams around you to create innovative solutions. You can facilitate brainstorming sessions and find the right direction forward
  • You make sense of ambiguity, are agile, and consistently drive progress and impact. You can look at a problem, find a solution, and make rapid decisions
  • You are friendly, humble, and kind
  • Bachelor’s degree, MBA a plus
  • Healthcare is a plus, ex-consultant is a plus
  • 5 years or relevant work experience
  • Strong verbal and written communication skills with demonstrated experience engaging cross functional teams
  • Ability to work independently and collaboratively in a large company environment
51

Mgr, Marketing Resume Examples & Samples

  • Referral experience in Medical, Biomedical Engineering, Marketing
  • Proven Marketing competency in pharma & medical device
  • More than 10 years of career track record
  • People management experience preferred
  • Surgery based background preferred
52

Mgr, Marketing Resume Examples & Samples

  • Maximize growth and profitability of assigned product lines, delivering against strategic and annual operating plan targets
  • Support the development of annual business plan and multi-year strategic plans
  • Execute plans for assigned product lines/ channels in close partnership with sales, operations, research and development and other functions
  • Act as the project leader/ manager for business development and cost-savings initiatives, acting as the key cross-functional go-to person for project decisions, guidance, communication and management
  • Analyze business results and marketplace dynamics to provide ongoing growth and corrective action recommendations
  • Provide ongoing reporting and analysis of category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
  • Track competitive efforts and recommend adjustments to changing market conditions
  • Partner with sales and channel marketing to understand key account strategies and identify and implement appropriate category management solutions for optimizing account performance
  • Track ongoing sales channel development and adjust plans for fact-based selling directives
  • Work closely with field sales to ensure proper and timely customer communication. Participate in developing and giving customer presentations
  • Use quantitative, qualitative and syndicated research to develop new product concepts and build the product pipeline
  • Manage the product lifecycle from concept through commercialization – including positioning, product and package development, pricing strategy and go-to-market tactics
  • Bachelor’s Degree, Master’s Degree preferred. Marketing/Business emphasis preferred
  • 5+ years product/category management experience in a consumer packaged goods food environment, private label experience a strong plus
  • Strong business and financial acumen; previous P&L management experience/ exposure highly preferred
  • Applicable knowledge of syndicated data and market research techniques
  • Excellent project management skills with demonstrated ability to meet project timelines and communicate effectively to cross-functional stakeholders
  • Must possess strategic thinking, leadership, teamwork and analytical skills
  • Creativity and effective interpersonal communication skills required
  • Demonstrated leadership capabilities and the ability to work effectively across the organization and foster cross-functional teamwork
  • Ability to thrive in an entrepreneurial, fast-paced environment
53

Senior Mgr, Marketing Resume Examples & Samples

  • The achievement of prescribed marketing and financial targets for assigned countries, corridors and initiatives. You will contribute to the overall growth of the assigned business by leading specific projects and effectively cooperating with stakeholders in others. You will be expected to lead market and consumer analysis, strategy development, campaign implementation and evaluation
  • Maximizing the assigned resources by ensuring that the correct strategic priorities are pursued with synergy and scale in order to deliver optimal profit. Moreover, you will navigate across internal and external stakeholders and must thrive in a global matrix, interconnected organization
  • You will be the voice of the customer in the organization and you will develop extensive understanding of market and customer dynamics and insights and translate them into cutting-edge go-to-market strategies
  • You have managed the overall Corridors and Diaspora Marketing Programs and championed the major growth initiatives – product and channel marketing such as launching of Accounts-Based services/products, Customer Experience enhancement, and development of CRM strategy
  • Tertiary qualifications and/or a Master’s Degree with at least 10 years’ experience in consumer marketing, trade marketing, channel and brand management with regional exposure gained from FMCGs, Financial Services, Telecommunications and Technologies sector
  • Extensive experience in developing and executing marketing programs, with good project management, communication and presentation skills
  • A successful track record on digital, social media marketing and displayed acumen on e-commerce in general would be beneficial
  • You have taken on leadership of the Omni-channel strategy for the markets assigned to you leveraging the pipeline of new channel introductions around digital, social mobile and e-commerce
  • Excellent spoken and written English, spoken Bahasa Malay and Bahasa Indonesia due to the coverage of the role would be an advantage
  • Knowledge of standard business technology (MS Office programs), audio and videoconferencing facilities)
  • Ability to multi-task efficiently and produce quality work in a fast-paced environment
54

Mgr, Marketing Resume Examples & Samples

  • Drives the brand development, persona, and brand guidelines for the Studio
  • Manages the agency relationships, assessing needs, makes recommendations to meet budgets and timelines
  • Manages all marketing deadlines, prioritization, and influences compliance across stakeholders
  • Engages internal studio teams to drive business process and technical improvements that drive profitability
  • Provides strategic marketing solutions to the Studio to obtain communications objectives and obtain new business
  • Draws on creativity to solve Studio marketing needs
  • Manages multiple projects and clients simultaneously
  • Works closely with the Directors to ensure designs are branded properly and meet highest quality standards
  • Builds relationships with end users, manages their perception and expectations
  • Ensures that all financial targets are achieved within a framework of absolute financial control and that new business targets are achieved through liaison with the Directors
  • Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates
  • 4+ years direct management experience and understanding of Retail Services industry
  • Bachelors degree in business, marketing or merchandising is required
  • Significant experience developing and running marketing strategies
  • Strong knowledge in account management, conflict resolution, group dynamics and/or leadership development
  • Excellent interpersonal skills with ability to work cooperatively with team members
  • Self-starter who can work independently through ambiguity
  • Good understanding of consultative selling, strategic account selling and executive level client management
  • Unwavering commitment, high energy, and utmost level of integrity
  • Ability to manages multiple projects and clients simultaneously
  • Strong strategic and marketing skills
  • Flexibility and ability to adapt to rapidly changing marketplace
  • High level of experience with MS applications and e-mail
  • Understanding of the retails services industry
  • Strong knowledge of launching websites and other web related marketing efforts like SEO/SEM
  • Educational background in studio or creative production or marketing
55

Senior Mgr Marketing Analytics Resume Examples & Samples

  • Reporting: Own the market share reporting, published quarterly, and the competitive intelligence assessment developed by our offshore contract resource team
  • Leadership: Lead one direct report (marketing analytics platform engineer) and a third-party SAS administration team in the management of our SAS analytic platform
  • Contract Management:Manage the data sales contracts in the buying and selling of US Pharma data to our data aggregators. Support data investigations in the data feeds
  • Vendor Management: Manage a weekly task meeting with vendors and the delivery schedule for data procurement activities
  • Business Partnership: Lead the US Pharma division’s market data solutions footprint. Support the procurement and development of high value use cases for third-party data integration
  • Business Communication: Publish and communicate the content from industry and trade reports, journals, business publications, market surveys, etc. to the broader leadership teams
  • Project Management: Track and prioritize the business unit’s consumption of third-party data under terms of use and centrally store and report on development activity for contractual review
  • Data Feed Management: Administer the SAP blocking card as needed to allow for the blocking and unblocking of data to our data aggregator partners. Make recommendations for process improvements and work with development teams to define change requirements
  • Minimum 6 years of experience developing performance reporting solutions, managing marketing analytics processes, and working within an SOW-driven engagement environment for contract services
  • Deep hands-on experience with analytic platforms, both developing new data repositories and working through data feed management requirements for import processing and ETL planning
  • Familiarity with analytic tools like SAS, SQL, SAP/BW, Tableau, Excel / PowerPoint (advanced skills)
  • Significant contract management experience, able to digest and make change recommendations to customer and vendor contracts with respect to data sales aggregation and reporting requirements
  • Some experience in a programmer analyst role, hands on, Sql (required,) and SAS (preferred)
  • Technical Project Management experience, with demonstrated ability to drive technical projects forward
  • Strong project management and communication experience in a matrix environment with ability to be a strong business liaison across senior leadership teams
  • Stay current on key developments in pharma industry to help the organization achieve business objectives
  • Demonstrated ability to learn and manage a variety of different technologies and data sourc
  • Performance Reporting experience, working on a SAS Platform
56

Senior Mgr Marketing Analytics Resume Examples & Samples

  • Coordinate efforts to QA and streamline data feeds from multiple sources, including data from pharmacy claims, marketing programs, warehouse sales, customer surveys, and other sources
  • Use statistical analyses to provide actionable data insights and reports to program owners, senior leadership, and other McKesson business units using data from various sources
  • Communicate research findings to a wide audience in an accessible manner
  • Work collaboratively with multiple business units
  • Respond flexibly to accommodate both planned and ad-hoc analytics requests
  • Lead a small group of 1-2 marketing analysts or serve as an individual contributor as needed to complete analytics tasks
  • Bachelor’s Degree in a quantitative field (business, math, economics, finance, statistics, science, engineering) or related experience required
  • 4-7 years of experience in analytics fields, including statistical analysis, financial analysis, data science, etc
  • Direct applied experience with statistical tools including SAS, SQL, R, Python or other similar tools
  • Experience with data visualization tools such as Tableau
  • Strong presentation and communication skills, ranging from leading meetings to presenting findings using Powerpoint, Tableau, etc
  • Strong ability to manipulate and handle large data sets
  • Demonstrated track record of success using analytics to drive results
  • History of working collaboratively with multiple stakeholders to execute strategic analyses
  • Ability to design and/or develop databases for analytics purposes
  • Demonstrated abilities in building analysis from ground-up using raw data and/or extracts from relational database or other formatted datasets
  • Prior people management experience preferred
  • Familiarity with the health care industry (especially pharmaceuticals) preferred
  • Master’s Degree or more in statistical or analytics field preferred
57

Mgr Marketing Resume Examples & Samples

  • 2+ years of CPG or retail experience a plus
  • Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment
  • Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
  • Advanced proficiency in Microsoft Word, Excel, and PowerPoint
58

Mgr., Marketing Resume Examples & Samples

  • Bachelor’s degree in marketing, public relations, advertising or related field
  • 2 - 4 years of experience in a marketing, public relations or advertising role
  • Excellent grammar and writing skills with experience in copy writing and drafting marketing content
  • Knowledge and first-hand experience in planning and managing content for Facebook, Twitter, Instagram and other social media platforms
  • Basic photography skills and an eye for layouts, design, and aesthetics preferred
  • Experience with Google-based applications, Microsoft Office and Adobe design products
  • Excellent organizational skills as well as the ability to handle multiple projects in a fast-paced, independent environment
  • Ability to work effectively under pressure and to tight deadlines