Marketing Strategist Resume Samples

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D Corwin

Domenico

Corwin

947 Arvel Shoal

Los Angeles

+1 (555) 588 2841

947 Arvel Shoal

Los Angeles

Phone

p +1 (555) 588 2841

Experience Experience

San Francisco, CA

Marketing Strategist

San Francisco, CA

Jast Inc

San Francisco, CA

Marketing Strategist

Help develop and manage integrated marketing and advertising proposals working with the creative and insights teams
Develop and evolve customer segmentation and targeting to optimize campaigns and setup test/control offer and creative testing to improve campaign performance
Work with internal matrix partners and external vendors to develop and manage project budgets
Manage and prepare presentation boards, qualifications packages, PowerPoint presentations, etc. working within company brand standards for business development
Create, maintain and update marketing resource materials working with the marketing resource manager
Develop sales development training programs as well as research-based data to advertising sales team
Provide insight and analysis on campaign performance

Philadelphia, PA

Digital Marketing Strategist

Philadelphia, PA

Koss LLC

Philadelphia, PA

Digital Marketing Strategist

Optimize digital campaign performance, based on solid metrics, for clients and develop and execute recommended improvements throughout the year
Determine industry benchmarks for product performance and create visibility versus Epsilon performance at the aggregate and client levels
Work with company management to establish marketing plan and execution strategies for all social media and display advertising campaign
Maker network and regularly create reports to share with senior executives and matrixed teams
Work independently to develop and execute objectives and goals in line with Research and Safety Marketing Division business strategy
Create content for print and web marketing vehicles, manage vendor ad estimates/billing, targeted mailers, and spiff programs while tracking performance
Provide optimization recommendations that drive KPIs established by product, marketing, operations, senior management, and others

present

Boston, MA

Senior Marketing Strategist

Boston, MA

Armstrong LLC

present

Boston, MA

Senior Marketing Strategist

present

Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics
Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines
Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI
Develop and lead marketing team, establishing collaborative and healthy work place with high energy and expectations
Create and execute marketing plan, working in this start-up culture to help achieve company financial and other goals
Work with internal matrix partners and external vendors to develop, manage, track and project budgets
Be a teacher and coach to the 75+ marketing professionals that comprise Lithia Marketing and strongly mentor them to become more competent, motivated marketing professionals

Education Education

Bachelor’s Degree in Marketing

Central Michigan University

Bachelor’s Degree in Marketing

Skills Skills

Knowledge of how advertisers best utilize traditional and digital media as marketing tools
Familiarity with advanced analytics (SQL, Adobe, Google Analytics) and knowledge of the research tools that gather and generate consumer insights and the metrics that drive consumer convergence rates
Outstanding marketing messaging and presentation skills
Exceptional organizational and project management skills
Thorough knowledge of MS Office
Creative self-starter who can communicate precisely and effectively with collaborating teams, colleagues and clients on all levels while meeting deadlines
Ability to flourish in a dynamic, fast paced environment
Sets direction and participates in the collection of market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
Delegates assignments and manages workload across their team
Identifies actionable strategic implementation of technology and partnership opportunities

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15 Marketing Strategist resume templates

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Senior Marketing Strategist Resume Examples & Samples

Master's degree or equivalent required
Background in SQL, SSRS, SAS Base SAS, and SAS/Graph, and/or Oracle environments or use of tools like TOAD & SQL plus, SSRS
Demonstrated knowledge of mortgage banking servicing, operations or originations
Ability to interact with business users including management and translate business requirements into technical solutions
3-6 years of prior experience in financial services, mortgage banking and/or default mortgage servicing expertise preferred
Strong time management and organizational skills. JPMorgan Chase is an Equal Opportunity and Affirmative Action Employer, M/F/D/V

Statement Channel Marketing Strategist Resume Examples & Samples

Refine Channel Marketing Standards including but not limited to: number of onserts displayed, communications strategy within the statement, creative standards, etc
Develop annual statement messaging plans (by portfolio) balancing Cards’ overall strategic priorities as well as product manager and portfolio manager goals
Using plan as initial guide, oversee monthly prioritization and implementation specifications, translating plan into execution
Partner closely with key stakeholders on program strategies, targeting, test design, etc. This is a critical aspect as we seek to quantify program contribution and Channel performance (whether revenue at program level or overall NPS gains)
Work collaboratively with PM and CCOE to optimize creative for the Channel
Partner with the Statement Implementation Team to coordinate improvement efforts, ensure oversight of critical channel programs and collaborate on identifying efficiencies and/or making the channel easier for stakeholders to navigate
5+ years of marketing experience, particularly in direct response
Ability to think creatively in response to business challenges and channel limitations to drive improvements to the card member experience
Ability to review data to inform recommendations
Strong communication / listening, presentation and influencing / negotiation skills
Intellectual curiosity, logical thinking and the ability to solve problems creatively
Self-motivated and strong willingness to take initiative
Ability to navigate uncertainty with success
Financial service marketing experience preferred

Senior Marketing Strategist Resume Examples & Samples

Understand and embrace Tribune Content Agency values and standards, ensuring all branding and communication reflect these standards
Create and execute marketing plan, working in this start-up culture to help achieve company financial and other goals
Develop strategies to differentiate TCA in the marketplace and position TCA as industry leader, determining methods, platforms and distributions that are most effective
Manage marketing budget, employing creative ways to achieve goals with limited resources
Develop and lead marketing team, establishing collaborative and healthy work place with high energy and expectations
Collaborate with sales colleagues, developing business presentation materials, websites, product collateral and case studies
Provide market intelligence – be the expert on media landscape, both buyers and sellers, to bolster TCA’s competitive position
Use metrics to track results of marketing efforts
Constantly think of new, innovative ways to increase client engagement and satisfaction
Drive business growth by establishing strong brand presence in trade publications, industry trade shows and other channels touching our global client base
Establish and maintain relationships as appropriate with key contributors, clients and colleagues in Tribune Publishing
Minimum of 6years media and/or marketing experience; experience launching new media or technology brands is ideal
Experience in email, search, mobile and/or online advertising/marketing industry
Innovative spirit
Knowledge of the digital landscape, including expertise in social media, analytics and digital distribution practices
Ability to communicate with TCA sales content creators/editors
Ability and willingness to collaborate
Proficiency with marketing tools, including but not limited to Salesforce, Mailchimp, Google Analytics and similar applications
Proven team management skills – results-oriented
Ability to work in a fast-moving start-up environment

Digital Marketing Strategist Resume Examples & Samples

Bachelor’s degree and a minimum of six years of experience in marketing and/or media planning, or market research, preferably in a Tier 1 or Tier 2 automotive (or related) company/industry
Strong abilities in marketing messaging and presentation writing
Strong technical skills, including proficiency with PowerPoint and Excel
Must be motivated by a fast-paced environment
Excellent communication skills (written and verbal), strong presentation skills, and interpersonal skills,
The ability to collaborate effectively and manage internal professional relationships
Ability to take initiative, identify key issues, define underlying challenges, develop creative solutions and champion change within the organization
Creativity, results-oriented strategic thinking, energy and enthusiasm are critical

Marketing Strategist Senior Resume Examples & Samples

Identify data driven insights to drive business and marketing strategies for the Chase Sapphire and JPM Palladium products
Collaborate with product teams to design, implement, measure and prioritize marketing investments to drive profitable growth
Enhance and develop reporting capabilities to provide clear line of sight into key performance trends and metrics for all levels of management

Digital Marketing Strategist Resume Examples & Samples

3-5 years relevant experience
Bachelor's degree in a quantitative field (math, statistics)
Statistical analysis programming skills (SAS strongly preferred) M
Minimum of six years of experience in digital marketing and/or digital media planning
Must have strong abilities in marketing messaging and presentation writing
Exposure to site & other digital analytics tools (Adobe, Omniture, Google Analytics)
Must have strong technical skills, including proficiency with PowerPoint and Excel
Must be motivated by a fast-paced environment. Excellent communication skills (written and verbal), strong presentation skills, and interpersonal skills, including the ability to collaborate very effectively and manage internal professional relationships
Ability to take initiative, identify key issues, define underlying challenges, develop creative solutions and champion change within the organization. Creativity, results-oriented strategic thinking, energy and enthusiasm are critical

Datacenter Event & Global Marketing Strategist Resume Examples & Samples

5+ years of experience in marketing and/or selling to IT decision makers and/or datacenter developers
4+ years of experience working with executive keynote, press, analyst and social media teams to amplify messaging at key events
3+ years of experience with event marketing strategy and program management for 15,000+ attendee shows

Marketing Strategist Resume Examples & Samples

Conceptualize and author custom marketing proposals for the company’s largest advertising partners, across a range of categories including: technology, auto, finance, B2B, travel and luxury
Enhance via strategic extensions (e.g. partnerships/talent, experiential/events, new technologies)
“Quarterback” development process (liaise with sales, editorial, events, research teams, etc.)
1-3+ years in media marketing, with a strong foundation in digital
Other backgrounds may include: agency or client-side marketing
Experience creating custom content (content marketing, native advertising) of high interest
Multi-tasker, able to work on several

Marketing Strategist Resume Examples & Samples

Manages data and data requests to improve the accuracy, quality, completeness, speed of data, and decisions made from data analysis. Understands the data related problems and requirements to identify the optimal technical approach
Study trends from the data and instigate deep dive analysis to come up with data driven recommendations
Communicates technical solutions to ensure the controls are well understood and incorporated into data & analytics processes
Data mapping from source systems
Automation of manual processes
Develop Adhoc / Production data and reporting for New Customer Engagement Controls
Ensure all documentation is updated on data files and reports
Develop operational performance reporting
Develop and maintain effective working relationships with operational leaders and partners both internal and external to NCE
Data Visualization
Bachelor's degree, Master's degree in quantitative field preferred
Strong organizational skills, communication skills and the ability to work independently
Has a minimum of 5-7 years business experience
Proficient in a data query language required (SAS, SQL)
Expert in managing and manipulating large, complex datasets
Demonstrated experience with all Microsoft Office products : Excel, Access, Power point, Word
Experience in the development of business reports
Strong time management and multitasking ability
Experience in workflow analysis and documentation
Understanding of Lending Operations and Systems
Ability to consult with others in the process
Ability to think and act strategically for long-term results
Work independently and make decisions

Digital Marketing Strategist Resume Examples & Samples

Bachelor’s degree in a quantitative field and a minimum of six years of experience in marketing and/or media planning, or market research, preferably in a Tier 1 or Tier 2 automotive (or related) company/industry
Exceptional analytic, strategic, and problem solving skills, including experience working with large data sets
Familiarity with advanced analytics (SQL, Adobe, Omniture, Google Analytics)
Excellent communication skills (written and verbal), strong presentation skills, and interpersonal skills
Strategic capabilities, technical marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding

Search Marketing Strategist Resume Examples & Samples

Lead integrated search strategies to help enhance online marketing performance, including executing against KPIs and targets for maximum return
Align search strategies and tactics between digital marketing, industry marketing, field marketing and advertising, as well as large online business partners
Align and optimize core search data systems, including automated SEO tools, Google search tools, and other search analytics systems as needed
Develop and deliver comprehensive web results as a primary leadgen goal
Pilot awareness to demandgen strategies and tactics, particularly where they align to industry plans, corporate search strategies, and other initiatives
Monitor search (SEO/SEM) and social traffic sources for content and linkbuilding integration, particularly for core products
Develop and execute linkbuilding strategies, best practices and policies for internal team execution
Identify and help web team execute against high-value content opportunities based on search and web traffic data
Develop guidelines, policies, processes, trainings and procedures to support discoverability of Autodesk content
Align search systems with web analytics tools, marketing analytics, and search benchmarks to enable marketing insight and competitive analysis
Contribute to global initiatives and align publishing processes with search best practices
Conduct SEO audits and develop remediation plan based on findings
Monitor and proactively initiate changes to standardize and improve integration and measurement of paid and organic search efforts
Edit online content for SEO and web writing best practices
Draw relevant search materials from other customer research resources, including social media listening tools, marketing intelligence reports, and more
Solid understanding of the search landscape in Japan and strong Japanese reading and writing skills
Experience in providing search training and education
Collaborative approach to problem solving
Experience working with CMS
Familiarity with social media marketing
Familiarity with CSS and JavaScript

Experiential Marketing Strategist Resume Examples & Samples

Ideate and develop branded sponsorship opportunities within AOL’s proprietary events to bring to clients and advertisers
Stay up-to-date on current content marketing trends and incorporate best practices into client’s existing marketing plans and strategies
Develop strong knowledge of AOL’s media, content and programmatic ad technology business as well as knowledge of key client's business to craft unique, innovative, brand engaging events
Entrepreneurial approach to projects with the ability to function in a fast-paced, goal-driven environment (start-up experience a plus)
Communicate consistently with customers throughout the contract life-cycle, escalating important issues where needed

Marketing Strategist Resume Examples & Samples

Provide category expertise across assigned industry verticals (automotive, medical, retail, legal, healthcare, etc.) to develop effective marketing program strategies and solutions that will increase revenue and market share at the client and category level
Collaborate with Gannett sales and leadership team, Creative Director, sales operations and other cross functional team members, in-house creative agency production team and local station sales leaders and account executives to project manage client deliverables ensuring deadlines are met, a high level of client service is delivered and campaigns are effective
Partner with station sales management and account executives to recommend and customize client solutions that will positively impact client’s business objectives
Participate in proposal development, client presentations and pipeline management as an extension of the sales team
Gather analytics and insights and write strategy briefs
Host cross-functional brainstorming sessions
Undergraduate degree in related field (business, marketing, analytics or communications) required; Advanced degree highly desirable
4-7 years of post-undergraduate work experience in marketing preferably in an integrated sales and marketing or agency environment
Familiarity with advanced analytics (SQL, Adobe, Google Analytics) and knowledge of the research tools that gather and generate consumer insights and the metrics that drive consumer convergence rates
Outstanding marketing messaging and presentation skills
All candidates must be eligible to work in the United States permanently without sponsorship

Am-private Bank-senior Marketing Strategist Resume Examples & Samples

To be successful in this role, a candidate will likely have
Significant (10-15 years) communications / marketing experience in financial services is required
Experience specifically in Private Banking, marketing agency-side experience in either account management or in strategic planning and/or luxury goods marketing experience are considered a strong plus
Experience managing and motivating a team of marketing professionals with a mix of backgrounds
Required to have experience in developing and executing marketing strategies in a Private Banking environment, with demonstrated examples of impact on UHNW and HNW individuals
An ability to thrive in an extremely dynamic environment with multiple stakeholders where speed-to-market and finding the best answer quickly and responsively are highly prized
A highly flexible and efficient approach to managing his/her own time and those of team members, in particular an ability to multitask, manage and meet multiple concurrent deadlines
An understanding of the financial markets and investments. The ideal candidate will be interested in the current investment issues and opportunities that advisors are discussing with clients, and have enough macroeconomic and microeconomic fluency
Strong orientation to analytics and defining success metrics, as well as natural budget ownership
Excellent relationship management skills with persuasive verbal and written communications skills, in addition to strong project management and problem-solving skills
Advanced fluency with Microsoft Office, specifically Excel, Powerpoint, Outlook and Word
BA Required. MBA is a plus. An academic concentration in Marketing, Communications or other Business discipline is preferred but not required

Digital Marketing Strategist Resume Examples & Samples

Assist in developing a global social media platform strategy for Maker talent (US and International)
Regularly analyze engagement data and referral traffic across the
Maker network and regularly create reports to share with senior executives and matrixed teams
Develop regular cadence of social media news across the company
Work with Maker’s Audience Strategy department to onboard talent to new platforms, develop growth and engagement KPI’s
Use social data and analytics to identify opportunities & recommend overall content marketing and optimizations
Use data to innovate new and creative ways for talent to engage on social platforms and interact with the audience
Develop case studies and best practices for talent and vertical groups
Coordinate relevant newsletters and internal communications around new platforms
Coordinate with internal groups (marketing, sales, audience, tech) around social media initiatives
Must have 3 years experience in working with diverse groups and talent to educate and execute social media (partner or talent management background preferred)
Experience in working in a KPI and goal driven environment
Professional experience working with YouTube data and analytics
Must have experience in PowerPoint and Excel
Knowledge of social metrics and tools
Self-starter with exceptional organizational and follow-through skills
Passion for social media, online communities and digital content
Keen awareness of pop culture and social media trends
Familiarity with digital content formats and production
Thrive in the fast paced media and social environments; manage multiple projects and tasks at the same time

Marketing Strategist Resume Examples & Samples

At least 3 years experience in several project life cycles in Marketing Strategy for an advertising/marketing agency, consulting firm or within industry
At least 3 years experience in developing management level relationships, with prior experience in the identification, development and closure of sales efforts
At least 3 years experience in Digital Marketing capabilities and technologies, including digital, social and/or mobile areas
At least 3 years experience in cross-channel marketing and campaign management for large, multi-channel enterprises

Digital Insights Marketing Strategist Resume Examples & Samples

Collaborate with TEGNA sales and leadership team, Creative Director, sales operations and other cross functional team members, in-house creative agency production team and local station sales leaders and account executives to project manage client deliverables ensuring deadlines are met, a high level of client service is delivered and campaigns are effective
Manage unique programs and assets (Oscars, Olympics, college sports, etc.) to achieve annual segment and incremental revenue targets
Educate and guide the organization on the use and application of category insights
Knowledge of how advertisers best utilize traditional and digital media as marketing tools
Exceptional organizational and project management skills
Thorough knowledge of MS Office
Creative self-starter who can communicate precisely and effectively with collaborating teams, colleagues and clients on all levels while meeting deadlines
Ability to flourish in a dynamic, fast paced environment

Marketing Strategist Resume Examples & Samples

Collaborate with TEGNA team leaders and our internal task force members to ensure a high level of service is delivered and our campaign execution is flawless
Field questions and concerns in a timely manner with a high level of expertise – you are the “face” of our department to the TV stations
Help develop and manage integrated marketing and advertising proposals working with the creative and insights teams
Brainstorm and collaborate as a project lead
Write clear and concise product briefs
Be the main HATCH contact for a core group of stations

Email Marketing Strategist Resume Examples & Samples

Implements lead generation strategies and retention programs in an email automation platform
Uses data driven insights and analysis to inform campaign optimizations
Improves lead qualification and conversion rates through customizing the customer journey
Using dynamic email copy based on segmentation
The development of comprehensive testing plans that rely on optimization
Experimenting with landing page content and design that provide the best experience for our visitors
Implementing different marketing and demand strategies to improve lead conversion
Create, build and deploy drip/nurture campaigns using automation best practices that advance with the industry
Track, report and discover valuable new marketing strategies to facilitate growth
Create robust campaign testing plans, present learnings and recommend optimization
Lead A/B & multivariate testing
Grow volume of high quality leads

Marketing Strategist CCS Resume Examples & Samples

Partners with CCS EMEA management and COO to lead the annual strategic marketing, communications and budget plan development from the onset. Ensuring the marketing goals and spending are closely aligned to CCS EMEA business objectives. Strategically influence the business and implement effective marketing initiatives and opportunities
Work with CCS EMEA Product and Sector teams to define the relevant value proposition, position, differentiating benefits and key messages. Ensure these messages are clearly outlined, communicated and reflected in all activity
Work closely with the CCS Global Marketing Strategist and other IB Marketing Strategists as well as the EMEA Head of Execution and Production, to activate regional marketing plans. Provide guidance on and activation plans, including development of content marketing, client experiences, conferences (both third party and UBS managed), internal events, advertising, websites, marketing collateral and social media, factsheets, sales materials and when appropriate credentials, awards and surveys including help with preparation of external award submissions
Drive conceptual, strategic and creative development for product launches and promotion of business strategies. Working closely with the Regional Head of Marketing Execution, Regional Marketing Production Team and our preferred agencies to deliver upon all activation
Work with IB Marketing Business Management function to present internal CCS and Corporate Centre clients with reporting on all marketing measurement tools necessary to analyse ROI, ROO and KPI’s. Provide CCS with bespoke reporting and information necessary to evaluate the investment and success of marketing efforts
Ensure all CCS EMEA Marketing costs are in line with marketing plans and adherence to the budget is tightly managed in conjunction with the CCS EMEA COO, CCS Global COO, CCS Finance team, CCS Global Head of Marketing Strategy and IB Marketing Business Management
Partner with UBS Group Communications and Marketing in Zurich to ensure cross-divisional and Group co-ordination. Liaise on behalf of CCS EMEA with Communications and Branding, Advertising & Sponsorships to ensure a coordinated marketing approach, consistent messaging and effective execution of the marketing plan
Strong knowledge of all aspects of the IB and CCS business and its revenue drivers
Deep understanding of the competitive landscape with a specific understanding of where UBS is placed, and a fundamental understanding for what marketing can contribute in order to gain competitive advantage

Marketing Strategist Resume Examples & Samples

Work closely with the Major Accounts, Digital, Local Retail, Tribune Direct, Automotive and Real Estate Managers, Advertiser Marketing & Research Manager and other advertising managers to develop and execute effective, innovative, concise and actionable advertising & marketing strategies
Work regularly and directly with the Advertising sales team(s) to coordinate internal and external marketing resources for the support of increased advertising revenue
Design, develop and present compelling marketing presentations and proposals in both written and multimedia formats in order to meet client needs and generate additional advertising revenue utilizing marketing expertise, presentation software skills, creative thinking, brainstorming and data analysis
Regularly communicate with the Marketing team and disseminate necessary information
Gather, maintain and catalog a database of online articles, and stats by category that is easily accessible by the sales teams
Utilize research resources such as Scarborough, AAM, Claritas, Kantar, Polk Insight, Prime location and MapInfo SiteCatalyst, ComScore, for the purpose of identifying advertiser opportunities and trends
Work with marketing managers, other strategists, other marketing team members and internal research staff to identify opportunities to improve and maintain the utility, accuracy and integrity of Sun Sentinel marketing information and communication
Provide research and support for sales collateral, including media kits, sales fliers and rate cards for our family of web products, and as needed for the support of special advertising sections, product promotions and new product offerings
Regular and consistent communication on project status and outcome
Support T365 and Tribune Publishing initiatives with research, collateral and training
Manage shared collateral on Adnet and B2B website
Support B2C initiatives with strategy and collateral
Work closely with other Advertising support personnel to provide research, analysis and collateral
Provide research and materials used for company strategic planning
Attend training as deemed necessary to keep up with changes regarding research platforms, product offerings and industry knowledge
Requires at least an undergraduate degree in Marketing, Advertising or Communications and/or at least 5-8 years related work experience in the Advertising/Marketing industry
Sales and online/media experience preferred. Should be a highly motivated and sales-oriented person
Computer literate & very comfortable with Microsoft Word, Excel and PowerPoint. Must be proficient with the use of the Internet as a research tool. Understanding of technology & implications of various technological alternatives
Knowledge of Scarborough Research, SiteCatalyst and mapping software preferred
Must possess knowledge and understanding of online marketing, advertising, sales promotion, media and consumer behavior. Must be able to plan and organize multiple projects and assign priorities in order to meet deadlines
Must be customer focused – both internal & external customers
Must have effective leadership skills, work well with all levels of managers and employees, have solid communication, presentation and negotiation skills, and possess the ability to analyze situations and develop creative solutions

Event Marketing Strategist Resume Examples & Samples

A results driven and solution oriented B2B Marketing Professional who is focused and detail oriented in weighing challenges and objectives
A collaborative problem solver who fosters innovative and analytical thinking
Able to successfully navigate organizational complexities
Able to partner with cross-functional teams in highly matrixed environments
Able to achieve success by creating high quality events that result in overall customer satisfaction, support a positive opinion of the brand, and drive growth and revenue
Plan and create a high-impact event strategy in support of demand generation goals and corporate initiatives
Work cross-functionally to incorporate demand generation, offering management, social media, digital marketing, and product and portfolio teams into the overall event strategy
Put ROI tracking metrics in place to evaluate the performance of the events calendar and shift resources based on event performance
Evaluate and drop low performing events, up-leveling events with more potential and finding to new events to maximize market exposure, driving leads and revenue
Own and manage agency and vendor relationships in support of the integrated program plan
Socialize the events plan with upper management and keep key stakeholders appraised of events plans and performance
Drive and contribute to messaging and branding strategy for each event or conference
Manage involvement and content for key stakeholders, speakers and executives attending each event or conference

Digital Marketing Strategist Resume Examples & Samples

Like challenges where the answer is not readily visible?
Enjoy bringing something to life, whether that's a product, a campaign, or an idea?
Like working across teams to get the best outcome?
Ability to see the sometimes-hidden connection between tangential ideas, where others do not?
Passionate about the way technology is impacting our lives at a consumer and business level?

Digital Marketing Strategist Resume Examples & Samples

4-5 years of marketing experience
Strategic mindset
Ability to augment globally developed programs
Creative and collaborative mindset
Polished and professional demeanor

Regional Marketing Strategist Resume Examples & Samples

Responsible for produce content and promotion ideas used in event marketing plans
Ad trafficking: scheduling ads in AtTask, making sure creative is targeted for the demographic, approved and submitted on time
Collateral: oversee print collateral for respective events. Responsible for maintaining brand integrity, overall look/feel, targeted copy, and photo selection
Emails: create and write copy for event marketing emails; traffic emails to email marketing coordinator, approve emails
Website Updates: manage content on event websites. Update event websites with relevant marketing promotions, announcements and other important updates
Calendar Management: maintain marketing calendar with upcoming projects, timelines, descriptions, due dates and the like
Copy Writing: own the copy style sheet for designated events, circulate to appropriate parties and act as the brand police for assigned events
Promotion Fulfillment
Grassroots Marketing: manage grassroots ambassadors in designated markets. Responsible for communicating promotions, discount codes, etc
Exceptional organizational skills and attention to detail
Minimum of two - four years experience in Sports Marketing
Exceptionally strong verbal and written communication skills
Ability to multi-task, with a high level of personal initiative and self-drive
Excellent interpersonal skills – builds effective working relationships on all levels
Travel including weekends will be required many times a year for events and Expo promotion
Proficiency with Microsoft Outlook, Excel, PowerPoint and Word
Photoshop and Wordpress experience and skills are a plus, but not required
Creativity and innovative ideas for executing print and digital collateral
Must be able to lift up to 45lbs

Digital Marketing Strategist Resume Examples & Samples

Plan tactics with cross-functional partners for the weekly & seasonal brand experience while aligning with the business objectives. This is inclusive of brand campaign, product launches & promotional events
Partner with Web Design team & Customer Marketing team to tie tactics to the creative concepts ensuring a seamless customer journey
Collaborate with cross-functional team on International strategy to understand, support & influence strategy
Deliver to Operations & IT the digital experience & functionality for Web/App. Partner on ideas & timeline
Own, coordinate & create calendar for teams’ seasonal/daily execution of the website projects or launches
Using project tracking system pull reporting, hindsight workload levels for time management opportunities
Ecommerce content, translations, testing and validation for the brand
Monitor and review websites looking for edits, corrections or enhancements
Plan and hindsight analytics with cross-functional partners
Conduct on-going analysis of competitive landscape with in digital
Provide digital trend feedback and recommendations to team
Logical, organized, detailed oriented with a problem solver mindset
Experience working in a team-oriented, collaborative environment
Flexible in ones view points and positions in order to support the direction other groups initiatives
Build rapport with team’s using testing/analytic to make sound decisions
Use business knowledge and innovative thinking to take experience to the next level
Considers the ultimate impact of decisions and action on internal and external customers
Highly motivated, self-starter, organized & able to multitask while working under tight deadlines
Must perform well in high-pressure situations and balance competing priorities
Executes effectively by using resources efficiently, meeting deadlines, and keeping other informed of work plans and progress toward goals
Previous experience in E-Commerce and marketing a plus

Marketing Strategist Resume Examples & Samples

Work in tandem with key account executives, digital specialists and account managers to build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local market
Collaborate with advertising sales, insights & research and B2B marketing teams to understand client business needs to include client meetings to identify advertiser’s. needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
Develop sales development training programs as well as research-based data to advertising sales team
Work closely with Insights & Research teams to utilize local and national research tools and programs to compile and analyze data
Highly proficient in digital media & digital marketing solutions and how advertisers can utilize digital marketing to drive results for their businesses

Chief Marketing Strategist of Municipal Origination Resume Examples & Samples

Provide sound marketing goals, innovative marketing concepts, strategic leadership and follow-through
Create and coordinate integrated marketing plans for multiple industries to ensure timely execution of marketing efforts
Collaborate with senior bankers to implement internal and external marketing plans and communications to drive business development
Direct, create and edit marketing content for distribution through a variety of platforms such as web, e-mail and social media channels
Develop specific digital and non-digital marketing content and implement dissemination strategies
Identify opportunities to extend reach among target audiences
Effectively manage marketing production and dissemination schedules
Define metrics to evaluate the effectiveness of marketing and communication efforts
Develop and maintain client-valued relationships (both internal and external) as a marketing strategist
Identify industry partners to enhance departmental efforts
Ten years of marketing and/or industry specific experience in the areas of senior housing and charter schools
Financial industry Regulatory Authority (FINRA) Series 53 and Series 63 Licenses obtained before or within 90 days after employment
Demonstrated ability to effectively manage multiple projects with superior presentation and interpersonal skills
Excellent analytical, written and verbal communication skills
Demonstrated ability to write articles, white papers or similar deliverables
Proficient in basic computer navigation and applications, including Microsoft Office Suite

Digital Marketing Strategist Resume Examples & Samples

Responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness for the Category/Program’s digital presence
Applies analytics to better target, retarget and nurture leads through and “always on” engagement model
Strong verbal and written communication skills, demonstrated leadership skills, and project management skills
Cross-Geo experience
Fluency in German/Spanish/Italian/French is a plus
3-5 experience in Digital Marketing

Senior Marketing Strategist, Outdoors Resume Examples & Samples

Lead engagements with our customers to recommend and execute on marketing initiatives to increase participation and drive online engagement and transactions for outdoors enthusiasts (camping, hunting and fishing across North America)
Own marketing programs for strategic customers
Develop cohesive marketing strategies and drive tactical implementation of programs, including branding, digital initiatives, multi-channel marketing programs and thought leadership initiatives (includes website content, online and email marketing, social media, SEO/SEM, events, paid media, promotional collateral and more)
Become an expert on the Outdoors market through client and sales insights, market research and competitive analysis
Promote and utilize business analysis, data insights and metrics to establish/evaluate all marketing programs, including analysis and recommendations of new strategic opportunities

Search Marketing Strategist Resume Examples & Samples

Lead integrated search strategies to help enhance online marketing performance, including executing against KPIs, such as increasing traffic and conversions
Coordinate search strategies and tactics between digital and country marketing managers, industry marketing, field marketing and advertising, as well as online business partners
Generate awareness of demandgen strategies and tactics, particularly where they align to industry and regional marketing plans, corporate search strategies, and other initiatives
Use web analytics tools, search analytics and marketing analytics platforms to gain marketing insights and conduct competitive analysis
Monitor and proactively initiate changes to improve integration and measurement of paid and organic search efforts
Keep up-to-date on latest industry, search and digital marketing trends, and advise team on crucial changes

Xaas Digital Marketing Strategist Resume Examples & Samples

Project / Job management
Thorough understanding of digital demand generation process and best practices
Strong understanding of the web production process

Integrated Marketing Strategist Resume Examples & Samples

Ability to take ideas and translate them into sellable marketing campaigns and promotions
Work with AEs and managers to drive the creative ideation process for pitches and branded content
Participate and lead creative and strategic brainstorming sessions
Creation of sales and marketing materials including one-sheets, proposal decks, and presentations – including asset generation and copywriting
Maintain the Master Proposal Binder, Marketing Pending Reports, Sales & Marketing Calendars
Manage and execute native advertising and branded content campaigns
Work with digital sales manager on social media advertising and branded content execution
Contribute to content strategy for video and digital campaigns
Ability to multi-task and interface with numerous departments and personalities on a daily basis
Dedicated to providing innovative experiences for our clients
A successful candidate must be motivated with the ability to work in an extremely fast pace and challenging environment
A self-starter with strong execution and follow up skills
Must have strong written/verbal communication skills, able to think creatively, and juggle multiple deadlines and priorities
High proficiency in Microsoft Office Suite, specifically PowerPoint, is required
Knowledge of the local marketplace and KTLA News, especially as it relates to branding and marketing; including but not limited to talent, current sponsors, voice-over, lower third, on set branding, pre-produced packages etc
Minimum three (3) years of sales or marketing experience required
Having worked with and managed social media advertising campaigns is a bonus

Integrated Marketing Strategist Resume Examples & Samples

Conceptualize and create custom integrated marketing programs for the company’s largest advertising partners, across a range of categories including: technology, auto, finance, B2B, travel and luxury
Play a key role in helping drive strategy throughout new RFP responses and proactive opportunities
Proactively identify and deliver innovative ideas to drive growth opportunities
5+ years in media marketing, with a strong foundation in digital
Other backgrounds may include agency or client-side marketing
Experience creating custom content (content marketing, native advertising) strongly preferred
Excellent communication abilities combined with effective interpersonal skills
Must be comfortable working closely with sales leadership and outside clients/agencies
Strong writing aptitude and presentation skills essential

Influencer Marketing Strategist Resume Examples & Samples

Oversee and scale a best-in-class influencer marketing program
Leverage social media tools to identify both high reach and high value influencers around key topic areas based on data-driven prioritization
Outreach to new influencers and nurture existing influencer relationships using social and traditional communication channels including private influencers communities
Work closely with product, planning, sales, retail/ecommerce, event, web and marketing teams to develop, implement and manage influencer programs for maximum effectiveness
Identify and negotiate opportunities with cross-functional IBM teams to provide influencers with exclusive or behind the scenes access to IBM technologies and experts
Plan and execute memorable influencer events around new product launches or business priorities
Develop a robust earned content strategy where you utilize influencers to help co-create rich thought leadership content both on and off IBM.com
Develop marketing communications to promote influencer content and drive leads such as social media content, eBooks, microsites, infographic, videos, blogs, etc
Work closely with agency partners to help support influencer marketing programs and secure 3rd party sponsorship opportunities with influencers
Develop accurate reporting mechanisms of influencer programs; analyze reports to measure results and implement improvements to future strategies
Identify, test and provide recommendations on 3rd party tools that could improve influencer management, engagement and/or reporting
At least 3 years experience in Social Media/Digital marketing/marketing technology
At least 2 years experience in managing/leading an influencer program
At least 3 years experience in community management
At least 3 years experience in key social measurement platforms and principles, including search/query development, and social campaign management
At least 2 years experience in leading/managing social/marketing teams
At least 2 years experience in social listening/social Content Management System (CMS) platform review & implementation
At least 4 years experience in digital analytics and principles
At least 2 years experience in influencer identification and recruitment
At least 4 years experience in blog writing
At least 2 years experience working with niche online communities focused on B2B/supply chain topics

Mobile Marketing Strategist Resume Examples & Samples

Must possess an inspirational devotion to mobile in order to challenge, influence and plan with our marketing team and partners
Infinitely interested in understanding people on the move –or— Champions consumer across mobile communications, activation, and brand experiences
Develops mobile brand experiences, services, and media strategies both as stand-alone tactics and integrated into multi-channel communications
Ability to develop and tell a story, with the ability to create and apply practical solutions in the appropriate systems
Experience in designing and developing mobility solutions
1+ years of work experience in planning, executing and marketing mobility solutions
3+ years of work experience in product marketing and/or communications strategy
Master’s degree in Marketing, Business, or Engineering
Startup experience ideal
Well-versed in the importance of continuous improvement
Project management capability
Outstanding teamwork and high level of comfort in working in a flat organization with autonomy, in support of colleagues

Digital Marketing Strategist BNL Resume Examples & Samples

Responsibilities include inbound digital marketing, search programs, paid media, content syndication and nurture streams
Share guidance on web deployment strategy and execution plan with the Geo. Share best practices and recommendations for digital tactics to improve overall results in terms of organic yield and customer engagement
Analyze and report on online program and campaign effectiveness, metrics and dashboard through the use of web analytics and marketing automation systems to understand user behavior and make recommendations to increase return of investment
Contribute to data requirements for campaign performance tracking reports
Deep understanding of core digital marketing disciplines: SEO, PPC, A/B Testing, Digital Analytics

Marketing Strategist Resume Examples & Samples

Manage or coordinate multiple marketing campaigns for different product lines
Deliver persuasive presentations and create stories to demonstrate company value
Convey recommended strategies and attain client buy-in through proven tactics and research
Introduce and educate clientele on key marketing initiatives that will help promote client’s product(s) or service(s) to their key demographics
Engage in strategic conceptualization as well as tactical implementation
Contribute to quantitative and qualitative campaign research
Collaborate with key stakeholders, both internal and external, on executing a high-performing marketing campaign effort
BA/BS Degree in Marketing or other related degree
6-10 years of Marketing experience with a minimum of 3 years in a client-facing role
At least 3 years of Marketing Strategy Development experience
Must possess excellent presentation skills
Ability to present and advocate Sikich’s External Marketing expertise
Strong client rapport and project management skills
Ability to service multiple client engagements simultaneously
Verbal and written skills with the emphasis on being able to articulate Sikich’s Marketing abilities

Search Marketing Strategist Resume Examples & Samples

Managing a production calendar/queue with our PPC agency to ensure proper prioritization, execution and quality assurance of projects so that things will never “fall through the cracks”
Taking point on collaborating with internal stakeholders (Brand Marketing / Creative, SEO / Social & Analytics) for campaign optimization, expansion and testing of: keywords, campaigns (organization), ad text copy, banners / images, audience / placement targeting and landing pages
Performing advanced data analysis activities to summarize data into meaningful insight to be utilized by our agency, other marketing teams and senior management
Supporting the research, strategy and organization of new account launches
Conducting competitive research on a regular basis to keep a pulse on the space and identify new opportunities
Has strong working knowledge of: Bid Management Tools (Marin strongly preferred), AdWords Editor, Excel (pivot tables, Vlookups, etc), Google Analytics, Salesforce and other optimization tools
Can handle multiple tasks in a fast-paced constantly evolving environment
Strives and performs at a consistently high level in a demanding, fast-paced environment and display a *can do* attitude at all time
Gets excited and is comfortable when talking PPC with marketing and non-marketing stakeholders (including c-level executives)
Has a good understanding of online performance marketing including tracking, attribution modeling, data warehousing concepts, etc
Has management experience, with the ability to inspire and lead a plus
Has the ability to work autonomously and demonstrate self-started qualities, research PPC issues and formulate tangible solutions

Marketing Strategist Resume Examples & Samples

Create, implement and manage assigned portfolio marketing strategy that enhances the Graham School brand, increases visibility and drives enrollment inquiries to Graham School progams
Develop and manage marketing strategy calendar, ensuring deadlines and budgets are successfully met
Ideate, build, launch, test, analyze, and iterate on campaigns in the following channels

Marketing Strategist Resume Examples & Samples

Independently spearheads strategic initiatives that introduce new digital customer experiences that drive incremental sales and loan growth across disruptive reissue events. Specifically, the chosen candidate will assume product ownership responsibilities for the Lost/Stolen events along with digital payment experiences including but not limited to online pay button and secure, tokenized payment platforms
Partners daily with analytics, Discover network, risk, E-Business, customer service, design agencies, business technology and cross-functional marketing teams to deliver the full life cycle of reissue campaigns including but not limited to: consumer research, creative development, design of experiments, defect free operations, and executive-level analyses
Partner with Discover Network to develop a technology, strategy, marketing and operations roadmap to enable new products in payments and E-Commerce spaces, specifically but not limited to EMV card enhancements and online payment experiences
3+years Marketing experience
Digital servicing or digital marketing management experience
Excellent client focus and relationship-building skills, ability to frame proposals with client motivations in mind
Quantitative and qualitative analytical skills with advanced business statistics experience
Bachelors Degree or Equivalent work experience

Digital Marketing Strategist Resume Examples & Samples

Lead email/mobile campaign strategy development with internal business partners, with an emphasis on cross-channel integration
Execute weekly, multi-segmented emails and mobile communications
Assist in the strategy and building of multichannel communications to current card member base by collaborating with Discover.com Site and Paid Display Media teams
Recommend and implement new initiatives to improve campaign performance
Report on key email performance metrics using current software platforms and deliverability benchmarks. Responsible for the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru; Use results to drive future action
Work with analytic team to determine and build campaign tests that optimize performance and drive greater ROI
Leverage data to incorporate personalization and dynamic content that drives response and business benefits
Monitor competitive environment & best practices and report on trends and opportunities
1+ years of email marketing experience including experience with an Email Service Provider
1+ years of ecommerce, customer relationship, or CRM experience
Proficient in MS Office, including MS Excel, MS Word, MS PowerPoint
Must be an analytical thinker with excellent attention to details
Ability to work collaboratively and within a matrix environment
Must have excellent project management skills
Exceptional organizational and communication skills

Marketing Strategist Resume Examples & Samples

This role is responsible for a variety of highly visible initiatives centered around reengaging customers and driving incremental sales and receivables
Partner with e-business team to manage and evolve the digital marketing strategy for our programs targeting inactive and reengaged customers
Develop and execute the communication strategy leveraging creative assets across the Marketing organization and deliver an integrated customer experience across all customer touchpoints
Partners daily with analytics, Credit Risk, E-Business, customer service, creative agencies, business technology and cross-functional marketing teams to deliver the full life cycle of marketing reactivation and attrition campaigns
Partner with customer service and E-business strategy teams on the development and execution of a call and digital channel attrition management program
Develop and evolve customer segmentation and targeting to optimize campaigns and setup test/control offer and creative testing to improve campaign performance
Maintain compliance and controls to ensure error free execution, and ensure that marketing strategies and campaigns meet all legal and compliance guidelines
5+ years marketing experience
2+ years marketing campaign experience
2+ years email marketing experience
Ability to multi-task in an independent environment
Strong project management and problem solving skills
Detail oriented and organized
Strategic thinker who is results oriented
Able to clearly communicate to executive management, and business partners
Able to develop and use collaborative relationships to facilitate the accomplishment of work goals

Marketing Strategist, Portfolio Marketing Resume Examples & Samples

Independently spearheads strategic initiatives that introduce new digital customer experiences that drive incremental sales and loan growth across disruptive reissue events
Designs the card reissue roadmap that leverages technology to drive activation, plastic delivery, and stickiness
Ideation of individual touchpoints across marketing and customer service channels that transform into automated, ad-hoc or test/control campaigns
Partners daily with analytics, risk, E-Business, customer service, design agencies, business technology and cross-functional marketing teams to deliver the full life cycle of reissue campaigns including but not limited to: consumer research, creative development, design of experiments, defect free operations, and executive-level analyses
At least 3-5 years Marketing experience
Full life cycle digital and offline campaign management
Strong knowledge of the credit card landscape and business operating mode
Lean, Six Sigma and/or demonstrated process improvement expertise a plus

IoT Marketing Strategist Resume Examples & Samples

Bachelor’s degree in journalism, communication, marketing or related field or equivalent work experience
Persuasive communicator – able to explain complex concepts to stakeholders at all levels
Good listener – weighs input from multiple perspectives when forming opinion and recommendations
Collaborative and team oriented work approach
Experience facilitating brainstorming and content discovery sessions and getting consensus among a large, diverse group of stakeholders
Excellent critical thinking and analysis skills
Experience managing, training and mentoring others in content methodologies and best practices
Content writing experience in high-tech industries a must
Experience creating content in-house, at a creative or media agency as a content writer/strategist or copywriter
Must be able to provide work experience highlighting examples of content showing content strategy development, depth of thought, coupled with fluency in best content practices
Passion for both high-level strategy and hands-on writing and editing for web, mobile and social experiences
Understanding of SEO and social media marketing tactics and best practices
Portfolio of strong, professional writing for long and short form content
Manages to a schedule and detail oriented
Internally motivated and embraces new challenges and likes hard work

Digital Marketing Strategist Resume Examples & Samples

Develop digital and engagement strategy including social and SEO/SEM strategy
Execute plan to design and optimize digital customer experience to deepen customer engagement and drive acquisition
Define personas, use cases, flows to define the features and functionality of the websites, as well as analytics plan
Hands-on execution of global digital campaigns
Remain up to date in digital marketing trends and competitive digital strategies
Management of external agency relationships and service providers
Drive effective digital and mobile marketing and social media campaigns in an integrated marketing approach
Develop and maintain the websites including: education and product launch objectives
Establish and lead cross-functional project teams
Lead successful implementation of the digital infrastructure initiatives
Lead projects around customer-facing elements of web content
Ensure global standards, guidelines and best practices for digital marketing
Partner effectively with key stakeholder groups
7+ years of experience in a digital marketing role
Strong understanding of web, digital, and social media trends and best practices
Experience of working with creative and/or technical development of web based solutions, technology and emerging media
Experience with ecommerce, content management, marketing automation and CRM systems (or subset of these systems)
Experience in developing and managing digital marketing plans. Demonstrable capability to continuously optimize programs
Ability to think strategically and execute with attention to detail
Creative problem-solver with an eye for maximizing resources
Demonstrable experience working in a collaborative environment with an ability to influence across company functions
Bachelor’s degree in Business, preferably with a focus in marketing, advertising or public relations is preferred, MBA a plus
Experience in a genomics-based company marketing to consumers and/or healthcare providers is preferred

Email Marketing Strategist Resume Examples & Samples

Understand daily operations, systems, and data related to Overstock.com’s email program
Develop automated email campaigns by working closely with other teams
Provide valuable long term strategy for continued growth
Become the resident expert on segmentation and suppression logic
Work closely with development teams to further the email department’s efficiency
Create customer segmentation scripts and use data modeling tools to optimize segmentation, personalization, and engagement of email campaigns
Create custom SQL queries to pull data for personalized automated campaigns
Discover new methods to improve upon and accelerate the growth of the natural lead gen program while increasing the value of all new leads
Create ad hoc queries, analyses and reports as needed, optimized for end-users

Digital Marketing Strategist Resume Examples & Samples

The Digital Marketing Strategist supports our internal clients ("sponsors") by acting as an extended member of the sponsor team, providing web strategy, project management, best practices and coordination. They translate business goals and online strategy into the appropriate Web experience
Experience with Unica 9.1 is a plus
Works closely with marketing and brand strategists to develop the web presence architecture and online marketing strategy. This provides a roadmap that coordinates all relevant digital channels and tactics (websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, blogger outreach, etc.) into one actionable plan
Defines global web architecture detailing what sites and social assets the brand will maintain globally in various versions and languages
Works closely with the various specialists involved with the implementation and management of our digital strategies
At least three years experience in a strategic marketing role
Experience with international markets
Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy

Local Branch Marketing Strategist Resume Examples & Samples

Identify, develop and implement client-focused business building ideas and marketing programs
Provide customized marketing training and consulting to individual branch teams and regional marketing groups
Assist in the development of local marketing guidance that aligns with the firm's goals and drives branch business results
Lead initiatives and/or teams cross-departmentally, divisionally and in the field to help branch teams use marketing to attract and retain clients
Evaluate and recommend sponsorship and event opportunities
Provide event planning guidance and coordination
Manage and evaluate external agencies and vendors
Evaluate and help implement new tools and resources to help facilitate the creation, maintenance, measurement and reporting of local group marketing activities

Digital Marketing Strategist Resume Examples & Samples

Ensure that SEM, SEO and PPC programs are aligned and optimized
Be a digital marketing and strategy thought leader, and partner with others in creating the future of Oracle through digital innovation
7+ years in roles of increasing responsibility in digital marketing, including strategy, planning, and execution of integrated marketing programs (with focus on digital demand generation, digital media and web design). SaaS marketing experience and/or digital marketing agency experience a plus
Understand modern marketing methodologies and technologies including

Direct Marketing Strategist Resume Examples & Samples

Research, develop and negotiate media plans and buys in multiple channels (Display, Remarketing, Social, TV, Cable, Print, Radio) integrating tactics with overall objectives and strategies as well as researching the competitive environment
Develop/build relationships with media partners, negotiating rates and developing new opportunities including co-op advertising
Establish and report on KPIs and success metrics to effectively analyze all media campaigns to build and optimize effective integrated campaign strategies
Provide reporting, analysis and media recommendations
Integrate and align with the internal teams such as PR, Social Media, Direct Marketing, Print, Web and Creative Design
Tracking competitive messaging and report findings to relevant teams
Strong negotiator with effective and confident communication skills, verbal and written
Must be highly organized and able to handle multiple projects and meet tight deadlines under pressure
Self-starter who is capable of working both autonomously and collaboratively
Attention to detail a must, able to work with data, analytics and metrics
3-6 years of Paid Media/Advertising experience (planning and buying)
Advanced computer skills (MS Word, Excel, PowerPoint)

Email Marketing Strategist Resume Examples & Samples

Must have 2-5 years of experience launching email campaigns using ExactTarget, SQL, ESP (Mailchimp) or similar platforms
Familiar with CRM or some other database management
Strong experience with email analytics, testing and optimization
Strong knowledge of HTML/CSS

Enterprise Marketing Strategist Resume Examples & Samples

Create and maintain segment specific marketing strategies in support of business objectives through strategic-to-market plans and processes
Communicate marketing campaign strategy proposals with senior management and worldwide marketing teams
Coordinate with key stakeholders world wide to ensure the overall campaign implementation is aligned to the recommended strategy
Analyze Intel's data center product lines, brands, and business objectives, and for creating worldwide marketing strategies to support those business objectives
Coordinating with key stakeholders from the business units, Global Marketing & Communications (GMC), and the Sales & Marketing Group (SMG) geographies to lead the campaign implementation resulting from the recommended strategy; and reporting campaign status to senior management
Create and maintain a strategic-to-market plan for our Data Center products and communicate that plan to the worldwide marketing teams responsible for reaching the target audience
Delivering key insights on the target audience to Intel marketing teams and the external marketing agencies that support them
Serve as key point of GMC contact to the product groups and will be responsible for driving an achievable marketing support model and communicating a ZBB that ensures clear focus on our priorities
Bachelor Degree in Business, Marketing, Communications, or other related field of study
Prior experience with B2B marketing and program management (6+ years with a Bachelor Degree OR 4+ years with a Master's Degree,
Thorough understanding of the data center market from both a technology and marketing perspective
Prior business IT decision-making process experience
Experience working with and leading cross functional worldwide teams

Marketing Strategist Resume Examples & Samples

Bachelor’s degree with heavy marketing, communications or advertising emphasis
Three years of experience with handling marketing communications with an advertising agency, creative services provider or within a marketing department of a university or corporation (may include account management, creative direction, strategic marketing, communications or advertising agency business development)
Experience leading collaborative, cross-functional teams
Solid understanding of marketing mediums, strategies and tactics and a demonstrated ability to develop and execute marketing and communication plans including digital and print collateral, digital marketing and social media, advertising and market research
Working knowledge of consumer behaviors and the key communications drivers affecting various university constituents from potential students to donors
Exceptional interpersonal skills with the ability to lead and inspire internal teams and nurture and expand external partnerships
Motivated individual with ability to efficiently manage multiple projects and meet deadlines
Ability to identify and determine problems, analyze information and implement solutions
Capable of taking initiative, assuming responsibility and handling confidential information with discretion
Must possess a learning orientation to professional development and studying current trends in higher education marketing
Valid US or Canadian driver's license

Senior Manager, Online Marketing Strategist Resume Examples & Samples

Help strategize and plan online marketing campaigns in partnership with campaigns and regional/filed team to drive awareness and customer acquisition
Develop online media and budget allocation strategies across multiple channels including paid search, display advertising, content syndication, etc
Should track global, regional and local spend and identify leverage of centralized vs. de-centralized budget models
Partner with cross-functional teams to ensure ad creative, email and website messaging is best optimized for different audiences across a multi-channel journey including source media to website to email and that content/messaging quality of experience is consistent across landing page, promotional space, video, content, etc
Analyze Web traffic trends and paths; plan and conduct formal and informal usability testing, develop customer segmentation and keyword strategies for all paid and organic search programs, and supervise the search for third-party vendors for partnerships
Evaluate and interpret metrics for assessing marketing/sales effectiveness; manage ROI across all digital channels
Develop and execute a global online acquisition plan to maximize Web site traffic and conversion
Remain goal oriented and results driven to help allocate media budgets as efficiently as possible with maximum results
Manage digital marketing agencies and support media campaigns to meet business performance objectives
Drive best practice adoption of paid media strategy and tactics with Brand and regional/field teams for their media buys
Bachelor’s Degree or equivalent work experience in marketing, advertising, communications, design, technology or related field
Minimum of 7+ years of relevant B2B and online marketing; must be familiar with the development of digital campaigns such as: landing pages designs/updates, marketing banner advertisements, email campaigns, etc
Self-directed, proactive, organized, efficient, detail-oriented, accountable, enthusiastic, able to lead, motivate and drive
Strong project management skills and strengths in managing multiple projects/deadlines; ability to set priorities and be flexible in changing environments; goal orientation with a strong bias toward action and tangible results
Strong negotiation skills required and familiar with CPA, CPL, CPC and CPM models
Experience with digital advertising/analytics platforms preferred, may include: ad networks/ad management platforms (Google Adwords), ad servers/DSPs (DoubleClick), affiliate networks (CJ), and/or analytics providers (Google Analytics)
Strong analytical mind required, with the ability to digest quantitative metrics and translate into meaningful outcomes and strategic recommendations
Results and delivery oriented with a high quality bar and appreciation for detail
Has an ear to the ground about new emerging trends and the ever-evolving competitive landscape
Strong ability to understand and translate business requirements into solutions
Strong relationship building skills and ability to influence and coordinate with geographically diverse internal stakeholders

Digital Transformation Marketing Strategist Resume Examples & Samples

Responsible for market and content development of enterprise CIO needs and pain points affecting Ericsson’s IT & Cloud offerings
Responsible for market and content development of new vertical industries and enterprise messages for Ericsson’s IT & Cloud offerings
Analyze and understand the market, competitors and customer needs and develop key marketing insights for Ericsson’s IT & Cloud offerings
Develop content and messages to shape and create the market, increase brand perception motivate investment decisions and create preference for Ericsson’s IT & Cloud offerings
Analyze competition and anticipate their marketing actions in the industry and addressed segments
Support marketing activation as a subject matter expert and act as spokesperson in Silicon Valley as well as globally
Build and contribute to the high-performance marketing culture
Deep understanding of the enterprise CIO organization’s needs and pain points
Understanding of a services and systems integration led business
Understanding of the IT and cloud market and business
5+ years of relevant experience in the IT industry working with cloud-based offerings
LI-AK1

Marketing Strategist, Growth Marketing Resume Examples & Samples

Leverage market intelligence and consumer insights to craft audience, creative, and campaign strategies
Lead the effort across integrated marketing campaigns
Collaborate with cross-functional leadership (including Product, Research, Comms/Policy, Design, Brand and more) to deliver world-class marketing communications that drive brand health, customer acquisition, and loyalty
10+ years experience in building and managing brand products and promotions with deep expertise in strategy, acquisition, marketing, research/insights, implementation, and analytics; advertising agency, tech or consulting firm experience desired. Two of three preferred
Focused on the big picture and unifying team members and brand marketing initiatives around core brand objectives and strategic goals

Marketing Strategist, Alliances Resume Examples & Samples

In partnership with product management, identify and prioritize the proper integrations requiring go to market plans
Identify, develop and cultivate strategic relationships with alliance partners’ peers
Create marketing programs that drive brand awareness and deliver qualified sales opportunities
Work cross-functionally with Tenable channel managers and SE’s as well as regional marketing managers to collaborate and share GTM plans on a consistent basis. Regional marketing leads will need to develop plans that drive activity within their respective regions
Partner with sales enablement team to incorporate key messages into trainings and/or where appropriate, develop trainings to support an integrated go to market plan
Partner with demand generation shared service to build proper campaigns that target our end users, channel partners and internal teams to support and expand the Tenable brand through our depth of technology alliances
Create and manage a comprehensive channel and field communication plan that tracks the status of GTM activities and deliverables
Experienced in channel and direct marketing
Works with only minimal management participation
Strong written, oral and interpersonal skills
Leads the project management of multiple programs simultaneously
Able to communicate complex technical or market issues clearly
Solves most team problems and some cross-organization problems independently, using professional knowledge, sound judgment and Tenable policy and procedure
Self motivated and creative
Good working relationship with peers
Collaborator, influencer, change agent with an upbeat work ethic where you can take ownership and have fun
Bachelor’s degree in marketing or related field required. MBA a plus

Partnership Marketing Strategist Resume Examples & Samples

Regularly communicate with partner accounts to ensure all contract elements and needs are fulfilled (i.e. branding element creation/design/production, promotional tactics, on-site activation, sponsorship requests, expo and finish line booth placement, signage placement, permits, and troubleshooting)
Exercises discretion and independent judgment with respect to matters of significance surrounding partnership accounts, marketing and event branding
Assist with the implementation of the series-wide national Charity Program
Cultivate and manage charity & sponsor relationships to ensure timely delivery and communication of contracted benefits
Prepare post-event recaps to summarize the integrated marketing communications, branding elements, and contractual deliverables to Sponsors and charities by CGI periodically throughout the year
Manage charity & sponsor race week logistics including the expo activations, venue design, media appearances, speaking engagements, and pre-race events such as VIP receptions
May travel to 5+ event weekends yearly; roles include setup, breakdown, sponsor & charity activation, expo and race day operations
Acts as a liaison between the sales team and other CGI departments (events division, print and digital editorial teams, etc.)
Coordinate and manage department intern program
Bachelor's degree (B. A.), 2-3 years related marketing experience
Is an active contributor in brainstorming relevant ideas for existing and potential partners
Able to recommend creative solutions to meet a clients’ marketing goals and objectives
Problem Solving - Identifies and resolves problems in a timely manner skillfully gathering and analyzing relevant information; uses logic and reason to develop alternative solutions and approaches to complex situations
Planning/Organizing - Demonstrated experience setting goals and objectives and planning work appropriately; uses time efficiently and plans for additional resources as appropriate
Oral Communication - Communicates clearly and persuasively in all situations, listens and seeks clarification, responds well to questions and critique, and demonstrates solid presentation skills in meetings and group settings
Business Acumen - Demonstrates solid knowledge of active lifestyle brands, markets and competition and understands implications of business decisions; aligns work to meet strategic goals while displaying orientation towards profitability

Digital Marketing Strategist Resume Examples & Samples

Providing advice to our clients on their digital strategy and transformation programs
A deep understanding of all digital channels and emerging trends including
Social Media platforms
Web Development/Strategies development
Digital Publishing across all channels
Mobile & Apps – and everything this world entails
Lead strategic planning efforts for digital initiatives, including website user experience design and development, content strategy, digital marketing campaigns and social media engagement
Ability to translate client goals and objectives into actionable and measurable digital marketing programs and strategies
Ability to audit client’s existing digital marketing efforts and develop strategies and tactics for optimisation
Plan and facilitate both internal and client working sessions
Provide creative and strategic content/input as part of the RFP or proposal process, presentations and client case studies
Stay up-to-date and maintain a high level of expertise in digital technologies and marketing trends
Participate in industry events, and be engaged in the interactive / marketing community
Ability to craft end-to-end user experiences, with innovative approaches to combining content, web journey, personalised experiences and marketing automation
Ability to translate insight into a simple, coherent strategy that responds to a given client brief
Experience of using resources such as trend reports, audience research and market reports
Participate in client workshops, presentations, and other working sessions as required
Collaborate effectively with internal colleagues from a range of disciplines including Sales, Pre Sales, Consulting, Partners and Customer Care
Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows constantly at Adobe. To succeed, you’ll meet frequently with your manager to receive ongoing feedback, set challenging performance expectations, and pursuevcontinuous development opportunities

Email Marketing Strategist Resume Examples & Samples

Re-evaluating current email campaigns to optimize success
Strategizing new, targeted email marketing campaigns within the current program
Developing go-forward email marketing vision as well as supporting documentation and road maps for tactical execution against vision to drive overall program success
Championing new email initiatives with key internal stakeholders
Database management, email set-up, A/B testing email campaigns to optimize open, click-through and lead conversion rates
Writing and optimizing email copy
Segmenting email lists based on behaviors like past email engagement, website interactions, time on-website, etc
Creation of email reporting dashboards and custom reports analyzing campaign performance in order to provide insights, actionable recommendations and deliver reporting and knowledge to various stakeholders
Expert command of email marketing fundamentals (creative and templates, segmentation, dynamic content and testing methodologies)
High level of familiarity with CAN-SPAM regulations
Ability to learn technical systems and in-house tools quickly
Strong project management and inter-departmental/stakeholder coordination skills
Critical thinker with an innate curiosity and willingness to troubleshoot technical issues
Understanding of the value of email marketing and how it impacts marketing and overall business goals
Comfortable with, and adaptive to, change
At least 5 years’ experience in email marketing including strategy, database management, analytics & reporting, and execution/deployment (creative and templates, segmentation, dynamic content and testing methodologies)
Hands-on familiarity with Salesforce, Exact Target and/or similar ESPs
Vendor management expertise
Proven ability to develop and optimize multiple email marketing strategies based on best practices and overall business goals
Experience and understanding of email automation is a plus
Knowledge of HTML and CSS is a plus

Digital Marketing Strategist Resume Examples & Samples

Work with company management to establish marketing plan and execution strategies for all social media and display advertising campaign
Work with Managing Director of Program Marketing to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns
Maintain understanding of enrollment products and services across Education Advisory Board, Royall & Company and Hardwick Day
Bachelor’s degree in business, marketing or a related field
At least 3 years' working experience in digital marketing
Solid knowledge of setting up and optimizing Facebook Ads, Google Adwords, and AdRoll campaigns
Desire to innovate and improve practices and processes

Digital Marketing Strategist, Associate Resume Examples & Samples

Support Digital Marketing Strategists in establishing marketing plan for social media and display advertising campaigns
Perform day-to-day digital marketing activities including, but not limited to, digital campaign set-up, scheduling, testing and tagging for deployment
Identify technical issues and work with Digital Technology Specialist to resolve
Stay abreast of and recommend digital marketing best practices with coding, design, and testing of campaigns
Provide support with Google Analytics and social media efforts including Facebook Ads, Google Adwords and AdRoll
Acquire understanding of enrollment products and services across Education Advisory Board, Royall & Company and Hardwick Day
Assist in the measurement and performance reporting of digital marketing campaigns
At least 1 year working experience in digital marketing
Ability to set up and optimize Facebook Ads, Google Adwords, and AdRoll campaigns
Proficient analytical skills and data-driven thinking
Meticulous attention to detail, accuracy and organization to execute high-quality work within deadlines
Multi-tasker; able to track and manage competing priorities
Proven communication and collaboration skills
Current on latest trends and best practices in online marketing and measurement
Experience supporting successful marketing programs
Experience performing A/B and multivariate experiments

Event Marketing Strategist Resume Examples & Samples

Work with a team of program and events specialists to evaluate the events calendar for each fiscal year and assess new ideas
Collaborate across business units (Product Marketing, Product Development, Go to Market, etc.), as well as with content marketing and campaign strategists, to align around messaging, event format, and goals
Coordinate with program managers on pre -event promotions, on-site branding, and outside vendors
Lead post-event communications with sales and digital teams to ensure proper and consistent lead flow
6+ years in an event strategy/specialist role, preferably within Marketing
Strong understanding of communications strategy, marketing and branding principles
Strong collaborative and relationship-building skills

Digital Marketing Strategist Resume Examples & Samples

Develops digital marketing strategies, including online content strategy and lead generation tactics for web, mobile, email, social and digital advertising media
Distills research and analytical findings and explains the strategic/tactical marketing implications, reports website performance analytics, and provides ROI modeling
Leads cross-functional teams and agency partners to execute digital advertising, search engine optimization (SEO), search engine marketing (SEM), social media and other digital marketing campaigns to drive leads and build the Edward Jones brand
Provides approval at key tactical milestones of multi-channel integrated marketing campaigns

Regional Marketing Strategist Resume Examples & Samples

A proven ability to develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management
The ability to collaborate in multiple directions (inward with team members, upward with leaders, and outward with stakeholders and sector/PA leaders) to strengthen marketing deliverables and maximize impact
An effective storyteller with the ability to develop compelling narratives that further the Gensler brand in multiple contexts (audience and purpose)
A proactive focus that seeks to learn relevant sector trends, opportunities, threats, and drivers that inform strategy and support business success
A proven ability to lead through consensus by proactively crafting strategies, programs, and plans that activate partnerships and achieve buy-in from stakeholders and collaborators is an essential function of this position
The ability to leverage technology, both established (Office suite, Adobe CS, CRM) and emerging (social media, VR), to drive exceptional story packaging and delivery that reflects the vision of the region to be the recognized leader in architecture, design, and planning
Develop and manage marketing efforts that reflect the firm and the North Central Region’s brand and positioning
Serve as the strategic lead on developing and executing in-office events, including the Gensler Dialogue initiative, discussions and roundtables that expand influence and develop key relationships around relevant topics
Work with Regional Marketing Director, Regional PR Manager, Regional Managing Principals, Office Leaders, FirmWide marketing team, and sector leaders to realize the Region’s vision and business objectives
Collaborate with regional leadership to develop and implement consistent strategies in the four office locations of the Region
Collaborate with the RMD to establish metrics and benchmarks to support measurable outcomes from campaigns and initiatives
Provide production oversight and support as needed, including editing, copywriting, layout and design guidance, and story editing on pursuit materials and marketing deliverables
Maintain a strong understanding of FirmWide marketing, research, and thought leadership as key resources to influence and reinforce Gensler’s position as leader both globally and regionally
Cultivate a strong team through leadership and knowledge-sharing with fellow marketing managers, ensuring that the team succeeds together and establishes consistent delivery and strong performance

Marketing Strategist Resume Examples & Samples

Serve as one of Twitter’s Technology and Telco industry experts covering B2B and B2C; align Twitter’s value proposition with advertiser and industry-specific marketing objectives
Lead the development and delivery of Twitter’s marketing plan in collaboration with our sales and sales strategy teams to drive advertiser adoption of our platform
Establish a unique POV across the Tech/Telco marketing space, and be the ultimate Twitter marketing champion across the industry

Product Marketing Strategist Resume Examples & Samples

Analyze market research data, customer usage trends, competitive threats and LOB growth and profitability goals to identify key growth opportunities
Develop and present recommendations and analyses to the executive management for approvals
Responsible for driving key strategic high-impact projects
Work closely with the regional marketing teams to ensure project deliverables are met on time
Able to analyze complex, multi-variable tradeoffs to make business case recommendations

Digital Marketing Strategist Resume Examples & Samples

Review data results across all executions for digital marketing and provide optimization strategies based on Recruitment Marketing strategy. Turn ideas based on digital performance into actionable, progressive and innovative initiatives
Align closely with the recruiting team, ensuring the goals for their strategy are met within the digital marketing organization, and executions align with the priority hiring need
Be responsible for developing monthly, leadership-ready presentations on digital marketing performance aligning to predetermined goals
Assist with personalization and automation journey for digital Recruitment Marketing, ensuring a laser focus on implementation and modification of execution based on performance
Act as the team’s liaison for any system integrations, making sure any product is integrated fully into the digital channels for RM
Focus on the UX scenarios for the site, aligning them to the appropriate persona
Handle overflow for corporate marketing initiatives as needed, managing campaign execution
Bachelor’s degree, university degree or equivalent, preferably in web design or marketing. BS in Marketing preferred. Master’s degree a plus
Minimum 7 years marketing experience, digital marketing knowledge, and marketing strategy development required. Professional services marketing experience a plus
Demonstrated skills in digital marketing and marketing strategy
Deep understanding of, and ability to apply, integrated marketing concepts, branding and message-development skills
Experience in working with agencies (advertising, interactive and specialized such as mobile)
Experience with business-to-business marketing and large, complex programs a plus
Strong project-management and organizational skills
Ability to influence highest levels of leadership within Accenture’s large, matrixed organization through relationship-building and strong executive-level presence
Ability to develop and apply creative and ingenious solutions to complex issues
Comfortable working with colleagues in various geographic locations, demonstrated ability to be effective in virtual working environments

Digital Marketing Strategist Resume Examples & Samples

Lead cross functional programs and projects as necessary, demonstrating a comprehensive understanding of the business solution
Develop a consolidated management-level dashboard of relevant metrics, summary of issues and risks with project status
Work closely with business stakeholders independently and in teams, drawing on their deep knowledge and experience to analyze consumer issues and develop innovative digital and social media solutions
Act as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business opportunities. You will work with key stakeholders to identify, analyze, prioritize and launch new, differentiated social media initiatives to achieve business objectives
The candidate will be expected to understand the dynamics and specific usage of existing social media, as well as have a clear and reasonable vision for where the fast-moving social media landscape might be heading at any given time
The role will be expected to bring new ideas and innovations to the table, but is also responsible for the tactical coordination and support required to execute our social marketing efforts amongst internal stakeholders and agency partners
Coordinate with social media community managers to maintain a social media presence for Humana business lines that will ultimately result in increased fan and follower acquisition and an engaging and positive experience with Humana’s brand
Create integrated marketing campaigns, managing the site’s natural search and paid search efforts
Be the eyes and ears of the Humana brand in the online social world
Understand the consumers’ needs, and in leveraging voice of the customer feedback from the site, curate new content to meet consumer needs on an ongoing basis
Track and monitor the success of the site. Routinely report to business leaders on success metrics, trends, optimization efforts, and areas of opportunity
Stay ahead of the curve on social media developments, and help identify key new opportunities
Work with all departments to ensure that a consistent message is delivered through social media with Humana’s corporate vision in mind
Monitor the social media and competitive landscape and identify key trends and developments
Candidate will also work as a partner with IT, the business, and respective functional areas to create, implement and test business requirements necessary to execute key social and digital initiatives
Candidate has experience in Medicare product line and marketing to the “new to Medicare” audience
Candidate is thoroughly engaged with the latest digital, mobile, social and tech trends
Candidate has an extreme passion for the social and digital space, eager to influence the organization with disruptive thought leadership
Demonstrated ability to run large scale, highly visible programs with responsibility for multiple project teams
Successful individuals demonstrate a blend of talents and skills such as very strong diagnostic and analytical skills, exceptional intellectual aptitude and ability, imagination and creativity, and strong interpersonal and communication skills. Attributes such as leadership, curiosity, sound judgment, maturity, and professional integrity are also key aspects to a successful career
Possesses exceptional communication skills – Very high attention to detail with excellent verbal, written, and presentation skills
Has high interest in the health and wellness industry
Is self-motivated; proactively finds ways to innovate, improve and drive business results
Possesses strong understanding of popular social networks – design, functionality and users
Holistic understanding of the role of social media and its effects on the company and its brand
Prior Marketing Experience for a Fortune 500 company
Experience developing and implementing digital strategy for "new to Medicare" audience

Senior Marketing Strategist Resume Examples & Samples

Lead the effort across integrated marketing campaigns. Act as main POC for all creative agencies + internal creative partners
Collaborate with product marketing teams on developing innovative strategies for product launches / new feature roll out
Lead and collaborate with cross-functional leadership (including Product, Research, Comms/Policy, Design, Brand and more) to deliver world-class marketing communications that drive brand health, customer acquisition, and loyalty
Act as a primary contributor to the marketing learning agenda
15+ years experience in building and managing brand products and promotions with deep expertise in strategy, acquisition, marketing, research/insights, implementation, and analytics; advertising agency, tech or consulting firm experience desired. Two of three preferred
Experience in leading innovative initiatives that meet and exceed business and financial objectives; critical thinking, excellent analysis, and problem-solving skills
A proven strategist with engaging skills in verbal, written, and visual communications

Marketing Strategist Resume Examples & Samples

Oversees the development and execution of marketing strategy content and projects in support of new and existing clients
Accountable for the developing and maintaining deep subject matter expertise on our retail partners’ businesses and verticals in order to deliver specific marketing recommendations that will result in top-line sales for retailers
Partner with our New Business Sales Team to understand the business needs of key new business prospects and to create and clearly translate our strategy into marketing assets and tools – analyzing market data and interpreting feedback from internal stakeholder to deliver high-impact marketing materials
Analyze retailers’ competitive sets and understand their unique needs in order to lead the design of optimal cardholder benefits that will lead to greater overall retail sales for our partners while delivering profitable growth to Alliance Data
Partner with our Client Sales Team to refresh cardholder benefits, provide marketing recommendations and provide input into internal contract renewal discussions as needed within our existing credit programs
Research and document past marketing actions to serve as an internal subject matter expert on the results of applying Alliance Data best practices to program performance
Review outcomes of completed proposals, projects and campaigns to assess effectiveness with marketing partners to capture and act upon learnings
Accountable that all projects are reviewed for errors with extreme attention to detail to ensure accuracy
8 – 10 years of experience in retail and payments to include Private Label and/or Co-Brand credit card experience, Multi-Tender Loyalty, or Customer Relationship Management
Must be able to work with major sources of data and information about a client or prospect’s category, competitors, and consumer trends to uncover actionable marketing insights
Able to construct proof-of-concept business plans including soft and hard Return on Investment measures
Must be able to synthesize information from multiple sources to make complex information easily understandable to drive clear preference for action
Must be able to lead and influence others, including managing and orchestrating project participants across multiple departments

Digital Marketing Strategist Resume Examples & Samples

3+ years in SEO/Internet Marketing/Digital Marketing
Proven results in increasing traffic, improving conversion, and recovering or addressing an algorithm update
1-2 years experience with PPC (AdWords certification required 45 days after start date if not yet certified)
3+ years experience of customer service or account management
Working knowledge of site architecture, sitemaps, and web development
Skilled in using, reading, and analyzing information in Google Analytics, Webmaster Tools, Site Catalyst, Screaming Frog, and AdWords
Time manage multiple client projects
Skilled in diagnosing and fixing website performance problems
Ability to build relationships with customers and effectively resolve difficult client situations
Technical, analytical, questioner, self-directed, open, and thorough

Digital Marketing Strategist Resume Examples & Samples

Analyze data, develop insights, and provide recommendations to generate leads, monitor conversion, and lifetime value
Actively mine social networks to recognize opportunity for amplification of brand awareness
Drive the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research, etc.)
Communicate clearly and concisely both orally and in writing to all levels of the organization, technical resources and external partners
Analyze performance of multiple marketing channels and provide clear actionable insights
Data visualization platforms (Tableau, Qlik, etc)
Online customer engagement systems (Intercom, etc)
Must have the ability to multitask and handle incoming requests in conjunction with other ongoing projects and priorities
Possess excellent time management/organizational skills with a keen eye toward attention to detail
Bachelor’s degree; Graduate-level degree is preferred
3+ years experience in business and marketing analysis experience
Experience in advanced analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
Experience working with granular (cookie/event level) web and mobile data to analyze traffic, page navigation

Digital Marketing Strategist Resume Examples & Samples

Bachelor’s degree in marketing, business or communications (or equivalent combination of education and experience)
2+ years of total work experience
Experience with Sales Force or Oracle
Agency vendor experience

Marketing Strategist Resume Examples & Samples

Oversees the development and execution of marketing strategy content and projects in support of existing clients
Builds relationships and identifies business connections with internal teams in order to maximize efficiency
Partner with our Client Partnerships to refresh cardholder benefits, provide marketing best practices and input into internal contract renewal discussions as needed within our existing credit programs
Lead the design of optimal cardholder benefits and marketing strategies for new clients within our existing credit programs
Helps team understand the why behind each opportunity, and role they play in the success of the project
Takes part in cross-departmental initiatives
8 – 10 years of experience in an marketing strategy role (preferably within retail, consulting, financial services or similar field) <

Marketing Strategist Resume Samples

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