Marketing Strategist Resume Samples

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DC
D Corwin
Domenico
Corwin
947 Arvel Shoal
Los Angeles
CA
947 Arvel Shoal
Los Angeles
CA
Experience Experience
09/2015 – present
Boston, MA
Senior Marketing Strategist
Senior Marketing Strategist
09/2015 – present
Boston, MA
Senior Marketing Strategist
09/2015 – present
  • Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics
  • Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines
  • Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI
  • Develop and lead marketing team, establishing collaborative and healthy work place with high energy and expectations
  • Create and execute marketing plan, working in this start-up culture to help achieve company financial and other goals
  • Work with internal matrix partners and external vendors to develop, manage, track and project budgets
  • Be a teacher and coach to the 75+ marketing professionals that comprise Lithia Marketing and strongly mentor them to become more competent, motivated marketing professionals
05/2012 – 07/2015
Philadelphia, PA
Digital Marketing Strategist
Digital Marketing Strategist
05/2012 – 07/2015
Philadelphia, PA
Digital Marketing Strategist
05/2012 – 07/2015
  • Optimize digital campaign performance, based on solid metrics, for clients and develop and execute recommended improvements throughout the year
  • Determine industry benchmarks for product performance and create visibility versus Epsilon performance at the aggregate and client levels
  • Work with company management to establish marketing plan and execution strategies for all social media and display advertising campaign
  • Maker network and regularly create reports to share with senior executives and matrixed teams
  • Work independently to develop and execute objectives and goals in line with Research and Safety Marketing Division business strategy
  • Create content for print and web marketing vehicles, manage vendor ad estimates/billing, targeted mailers, and spiff programs while tracking performance
  • Provide optimization recommendations that drive KPIs established by product, marketing, operations, senior management, and others
12/2009 – 03/2012
San Francisco, CA
Marketing Strategist
Marketing Strategist
12/2009 – 03/2012
San Francisco, CA
Marketing Strategist
12/2009 – 03/2012
  • Help develop and manage integrated marketing and advertising proposals working with the creative and insights teams
  • Develop and evolve customer segmentation and targeting to optimize campaigns and setup test/control offer and creative testing to improve campaign performance
  • Work with internal matrix partners and external vendors to develop and manage project budgets
  • Manage and prepare presentation boards, qualifications packages, PowerPoint presentations, etc. working within company brand standards for business development
  • Create, maintain and update marketing resource materials working with the marketing resource manager
  • Develop sales development training programs as well as research-based data to advertising sales team
  • Provide insight and analysis on campaign performance
Education Education
Bachelor’s Degree in Marketing
Central Michigan University
Bachelor’s Degree in Marketing
Skills Skills
  • Knowledge of how advertisers best utilize traditional and digital media as marketing tools
  • Familiarity with advanced analytics (SQL, Adobe, Google Analytics) and knowledge of the research tools that gather and generate consumer insights and the metrics that drive consumer convergence rates
  • Outstanding marketing messaging and presentation skills
  • Exceptional organizational and project management skills
  • Thorough knowledge of MS Office
  • Creative self-starter who can communicate precisely and effectively with collaborating teams, colleagues and clients on all levels while meeting deadlines
  • Ability to flourish in a dynamic, fast paced environment
  • Sets direction and participates in the collection of market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
  • Delegates assignments and manages workload across their team
  • Identifies actionable strategic implementation of technology and partnership opportunities
Create a Resume
1

Senior Marketing Strategist Resume Examples & Samples

  • Master's degree or equivalent required
  • Background in SQL, SSRS, SAS Base SAS, and SAS/Graph, and/or Oracle environments or use of tools like TOAD & SQL plus, SSRS
  • Demonstrated knowledge of mortgage banking servicing, operations or originations
  • Ability to interact with business users including management and translate business requirements into technical solutions
  • 3-6 years of prior experience in financial services, mortgage banking and/or default mortgage servicing expertise preferred
  • Strong time management and organizational skills. JPMorgan Chase is an Equal Opportunity and Affirmative Action Employer, M/F/D/V
2

Statement Channel Marketing Strategist Resume Examples & Samples

  • Refine Channel Marketing Standards including but not limited to: number of onserts displayed, communications strategy within the statement, creative standards, etc
  • Develop annual statement messaging plans (by portfolio) balancing Cards’ overall strategic priorities as well as product manager and portfolio manager goals
  • Using plan as initial guide, oversee monthly prioritization and implementation specifications, translating plan into execution
  • Partner closely with key stakeholders on program strategies, targeting, test design, etc. This is a critical aspect as we seek to quantify program contribution and Channel performance (whether revenue at program level or overall NPS gains)
  • Work collaboratively with PM and CCOE to optimize creative for the Channel
  • Partner with the Statement Implementation Team to coordinate improvement efforts, ensure oversight of critical channel programs and collaborate on identifying efficiencies and/or making the channel easier for stakeholders to navigate
  • 5+ years of marketing experience, particularly in direct response
  • Ability to think creatively in response to business challenges and channel limitations to drive improvements to the card member experience
  • Ability to review data to inform recommendations
  • Strong communication / listening, presentation and influencing / negotiation skills
  • Intellectual curiosity, logical thinking and the ability to solve problems creatively
  • Self-motivated and strong willingness to take initiative
  • Ability to navigate uncertainty with success
  • Financial service marketing experience preferred
3

Senior Marketing Strategist Resume Examples & Samples

  • Understand and embrace Tribune Content Agency values and standards, ensuring all branding and communication reflect these standards
  • Create and execute marketing plan, working in this start-up culture to help achieve company financial and other goals
  • Develop strategies to differentiate TCA in the marketplace and position TCA as industry leader, determining methods, platforms and distributions that are most effective
  • Manage marketing budget, employing creative ways to achieve goals with limited resources
  • Develop and lead marketing team, establishing collaborative and healthy work place with high energy and expectations
  • Collaborate with sales colleagues, developing business presentation materials, websites, product collateral and case studies
  • Provide market intelligence – be the expert on media landscape, both buyers and sellers, to bolster TCA’s competitive position
  • Use metrics to track results of marketing efforts
  • Constantly think of new, innovative ways to increase client engagement and satisfaction
  • Drive business growth by establishing strong brand presence in trade publications, industry trade shows and other channels touching our global client base
  • Establish and maintain relationships as appropriate with key contributors, clients and colleagues in Tribune Publishing
  • Minimum of 6years media and/or marketing experience; experience launching new media or technology brands is ideal
  • Experience in email, search, mobile and/or online advertising/marketing industry
  • Innovative spirit
  • Knowledge of the digital landscape, including expertise in social media, analytics and digital distribution practices
  • Ability to communicate with TCA sales content creators/editors
  • Ability and willingness to collaborate
  • Proficiency with marketing tools, including but not limited to Salesforce, Mailchimp, Google Analytics and similar applications
  • Proven team management skills – results-oriented
  • Ability to work in a fast-moving start-up environment
4

Digital Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree and a minimum of six years of experience in marketing and/or media planning, or market research, preferably in a Tier 1 or Tier 2 automotive (or related) company/industry
  • Strong abilities in marketing messaging and presentation writing
  • Strong technical skills, including proficiency with PowerPoint and Excel
  • Must be motivated by a fast-paced environment
  • Excellent communication skills (written and verbal), strong presentation skills, and interpersonal skills,
  • The ability to collaborate effectively and manage internal professional relationships
  • Ability to take initiative, identify key issues, define underlying challenges, develop creative solutions and champion change within the organization
  • Creativity, results-oriented strategic thinking, energy and enthusiasm are critical
5

Marketing Strategist Senior Resume Examples & Samples

  • Identify data driven insights to drive business and marketing strategies for the Chase Sapphire and JPM Palladium products
  • Collaborate with product teams to design, implement, measure and prioritize marketing investments to drive profitable growth
  • Enhance and develop reporting capabilities to provide clear line of sight into key performance trends and metrics for all levels of management
6

Digital Marketing Strategist Resume Examples & Samples

  • 3-5 years relevant experience
  • Bachelor's degree in a quantitative field (math, statistics)
  • Statistical analysis programming skills (SAS strongly preferred) M
  • Minimum of six years of experience in digital marketing and/or digital media planning
  • Must have strong abilities in marketing messaging and presentation writing
  • Exposure to site & other digital analytics tools (Adobe, Omniture, Google Analytics)
  • Must have strong technical skills, including proficiency with PowerPoint and Excel
  • Must be motivated by a fast-paced environment. Excellent communication skills (written and verbal), strong presentation skills, and interpersonal skills, including the ability to collaborate very effectively and manage internal professional relationships
  • Ability to take initiative, identify key issues, define underlying challenges, develop creative solutions and champion change within the organization. Creativity, results-oriented strategic thinking, energy and enthusiasm are critical
7

Datacenter Event & Global Marketing Strategist Resume Examples & Samples

  • 5+ years of experience in marketing and/or selling to IT decision makers and/or datacenter developers
  • 4+ years of experience working with executive keynote, press, analyst and social media teams to amplify messaging at key events
  • 3+ years of experience with event marketing strategy and program management for 15,000+ attendee shows
8

Marketing Strategist Resume Examples & Samples

  • Conceptualize and author custom marketing proposals for the company’s largest advertising partners, across a range of categories including: technology, auto, finance, B2B, travel and luxury
  • Enhance via strategic extensions (e.g. partnerships/talent, experiential/events, new technologies)
  • “Quarterback” development process (liaise with sales, editorial, events, research teams, etc.)
  • 1-3+ years in media marketing, with a strong foundation in digital
  • Other backgrounds may include: agency or client-side marketing
  • Experience creating custom content (content marketing, native advertising) of high interest
  • Multi-tasker, able to work on several
9

Marketing Strategist Resume Examples & Samples

  • Manages data and data requests to improve the accuracy, quality, completeness, speed of data, and decisions made from data analysis. Understands the data related problems and requirements to identify the optimal technical approach
  • Study trends from the data and instigate deep dive analysis to come up with data driven recommendations
  • Communicates technical solutions to ensure the controls are well understood and incorporated into data & analytics processes
  • Data mapping from source systems
  • Automation of manual processes
  • Develop Adhoc / Production data and reporting for New Customer Engagement Controls
  • Ensure all documentation is updated on data files and reports
  • Develop operational performance reporting
  • Develop and maintain effective working relationships with operational leaders and partners both internal and external to NCE
  • Data Visualization
  • Bachelor's degree, Master's degree in quantitative field preferred
  • Strong organizational skills, communication skills and the ability to work independently
  • Has a minimum of 5-7 years business experience
  • Proficient in a data query language required (SAS, SQL)
  • Expert in managing and manipulating large, complex datasets
  • Demonstrated experience with all Microsoft Office products : Excel, Access, Power point, Word
  • Experience in the development of business reports
  • Strong time management and multitasking ability
  • Experience in workflow analysis and documentation
  • Understanding of Lending Operations and Systems
  • Ability to consult with others in the process
  • Ability to think and act strategically for long-term results
  • Work independently and make decisions
10

Digital Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree in a quantitative field and a minimum of six years of experience in marketing and/or media planning, or market research, preferably in a Tier 1 or Tier 2 automotive (or related) company/industry
  • Exceptional analytic, strategic, and problem solving skills, including experience working with large data sets
  • Familiarity with advanced analytics (SQL, Adobe, Omniture, Google Analytics)
  • Excellent communication skills (written and verbal), strong presentation skills, and interpersonal skills
  • Strategic capabilities, technical marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding
11

Search Marketing Strategist Resume Examples & Samples

  • Lead integrated search strategies to help enhance online marketing performance, including executing against KPIs and targets for maximum return
  • Align search strategies and tactics between digital marketing, industry marketing, field marketing and advertising, as well as large online business partners
  • Align and optimize core search data systems, including automated SEO tools, Google search tools, and other search analytics systems as needed
  • Develop and deliver comprehensive web results as a primary leadgen goal
  • Pilot awareness to demandgen strategies and tactics, particularly where they align to industry plans, corporate search strategies, and other initiatives
  • Monitor search (SEO/SEM) and social traffic sources for content and linkbuilding integration, particularly for core products
  • Develop and execute linkbuilding strategies, best practices and policies for internal team execution
  • Identify and help web team execute against high-value content opportunities based on search and web traffic data
  • Develop guidelines, policies, processes, trainings and procedures to support discoverability of Autodesk content
  • Align search systems with web analytics tools, marketing analytics, and search benchmarks to enable marketing insight and competitive analysis
  • Contribute to global initiatives and align publishing processes with search best practices
  • Conduct SEO audits and develop remediation plan based on findings
  • Monitor and proactively initiate changes to standardize and improve integration and measurement of paid and organic search efforts
  • Edit online content for SEO and web writing best practices
  • Draw relevant search materials from other customer research resources, including social media listening tools, marketing intelligence reports, and more
  • Solid understanding of the search landscape in Japan and strong Japanese reading and writing skills
  • Experience in providing search training and education
  • Collaborative approach to problem solving
  • Experience working with CMS
  • Familiarity with social media marketing
  • Familiarity with CSS and JavaScript
12

Experiential Marketing Strategist Resume Examples & Samples

  • Ideate and develop branded sponsorship opportunities within AOL’s proprietary events to bring to clients and advertisers
  • Stay up-to-date on current content marketing trends and incorporate best practices into client’s existing marketing plans and strategies
  • Develop strong knowledge of AOL’s media, content and programmatic ad technology business as well as knowledge of key client's business to craft unique, innovative, brand engaging events
  • Entrepreneurial approach to projects with the ability to function in a fast-paced, goal-driven environment (start-up experience a plus)
  • Communicate consistently with customers throughout the contract life-cycle, escalating important issues where needed
13

Marketing Strategist Resume Examples & Samples

  • Provide category expertise across assigned industry verticals (automotive, medical, retail, legal, healthcare, etc.) to develop effective marketing program strategies and solutions that will increase revenue and market share at the client and category level
  • Collaborate with Gannett sales and leadership team, Creative Director, sales operations and other cross functional team members, in-house creative agency production team and local station sales leaders and account executives to project manage client deliverables ensuring deadlines are met, a high level of client service is delivered and campaigns are effective
  • Partner with station sales management and account executives to recommend and customize client solutions that will positively impact client’s business objectives
  • Participate in proposal development, client presentations and pipeline management as an extension of the sales team
  • Gather analytics and insights and write strategy briefs
  • Host cross-functional brainstorming sessions
  • Undergraduate degree in related field (business, marketing, analytics or communications) required; Advanced degree highly desirable
  • 4-7 years of post-undergraduate work experience in marketing preferably in an integrated sales and marketing or agency environment
  • Familiarity with advanced analytics (SQL, Adobe, Google Analytics) and knowledge of the research tools that gather and generate consumer insights and the metrics that drive consumer convergence rates
  • Outstanding marketing messaging and presentation skills
  • All candidates must be eligible to work in the United States permanently without sponsorship
14

Am-private Bank-senior Marketing Strategist Resume Examples & Samples

  • To be successful in this role, a candidate will likely have
  • Significant (10-15 years) communications / marketing experience in financial services is required
  • Experience specifically in Private Banking, marketing agency-side experience in either account management or in strategic planning and/or luxury goods marketing experience are considered a strong plus
  • Experience managing and motivating a team of marketing professionals with a mix of backgrounds
  • Required to have experience in developing and executing marketing strategies in a Private Banking environment, with demonstrated examples of impact on UHNW and HNW individuals
  • An ability to thrive in an extremely dynamic environment with multiple stakeholders where speed-to-market and finding the best answer quickly and responsively are highly prized
  • A highly flexible and efficient approach to managing his/her own time and those of team members, in particular an ability to multitask, manage and meet multiple concurrent deadlines
  • An understanding of the financial markets and investments. The ideal candidate will be interested in the current investment issues and opportunities that advisors are discussing with clients, and have enough macroeconomic and microeconomic fluency
  • Strong orientation to analytics and defining success metrics, as well as natural budget ownership
  • Excellent relationship management skills with persuasive verbal and written communications skills, in addition to strong project management and problem-solving skills
  • Advanced fluency with Microsoft Office, specifically Excel, Powerpoint, Outlook and Word
  • BA Required. MBA is a plus. An academic concentration in Marketing, Communications or other Business discipline is preferred but not required
15

Digital Marketing Strategist Resume Examples & Samples

  • Assist in developing a global social media platform strategy for Maker talent (US and International)
  • Regularly analyze engagement data and referral traffic across the
  • Maker network and regularly create reports to share with senior executives and matrixed teams
  • Develop regular cadence of social media news across the company
  • Work with Maker’s Audience Strategy department to onboard talent to new platforms, develop growth and engagement KPI’s
  • Use social data and analytics to identify opportunities & recommend overall content marketing and optimizations
  • Use data to innovate new and creative ways for talent to engage on social platforms and interact with the audience
  • Develop case studies and best practices for talent and vertical groups
  • Coordinate relevant newsletters and internal communications around new platforms
  • Coordinate with internal groups (marketing, sales, audience, tech) around social media initiatives
  • Must have 3 years experience in working with diverse groups and talent to educate and execute social media (partner or talent management background preferred)
  • Experience in working in a KPI and goal driven environment
  • Professional experience working with YouTube data and analytics
  • Must have experience in PowerPoint and Excel
  • Knowledge of social metrics and tools
  • Self-starter with exceptional organizational and follow-through skills
  • Passion for social media, online communities and digital content
  • Keen awareness of pop culture and social media trends
  • Familiarity with digital content formats and production
  • Thrive in the fast paced media and social environments; manage multiple projects and tasks at the same time
16

Marketing Strategist Resume Examples & Samples

  • At least 3 years experience in several project life cycles in Marketing Strategy for an advertising/marketing agency, consulting firm or within industry
  • At least 3 years experience in developing management level relationships, with prior experience in the identification, development and closure of sales efforts
  • At least 3 years experience in Digital Marketing capabilities and technologies, including digital, social and/or mobile areas
  • At least 3 years experience in cross-channel marketing and campaign management for large, multi-channel enterprises
17

Digital Insights Marketing Strategist Resume Examples & Samples

  • Collaborate with TEGNA sales and leadership team, Creative Director, sales operations and other cross functional team members, in-house creative agency production team and local station sales leaders and account executives to project manage client deliverables ensuring deadlines are met, a high level of client service is delivered and campaigns are effective
  • Manage unique programs and assets (Oscars, Olympics, college sports, etc.) to achieve annual segment and incremental revenue targets
  • Educate and guide the organization on the use and application of category insights
  • Knowledge of how advertisers best utilize traditional and digital media as marketing tools
  • Exceptional organizational and project management skills
  • Thorough knowledge of MS Office
  • Creative self-starter who can communicate precisely and effectively with collaborating teams, colleagues and clients on all levels while meeting deadlines
  • Ability to flourish in a dynamic, fast paced environment
18

Marketing Strategist Resume Examples & Samples

  • Collaborate with TEGNA team leaders and our internal task force members to ensure a high level of service is delivered and our campaign execution is flawless
  • Field questions and concerns in a timely manner with a high level of expertise – you are the “face” of our department to the TV stations
  • Help develop and manage integrated marketing and advertising proposals working with the creative and insights teams
  • Brainstorm and collaborate as a project lead
  • Write clear and concise product briefs
  • Be the main HATCH contact for a core group of stations
19

Email Marketing Strategist Resume Examples & Samples

  • Implements lead generation strategies and retention programs in an email automation platform
  • Uses data driven insights and analysis to inform campaign optimizations
  • Improves lead qualification and conversion rates through customizing the customer journey
  • Using dynamic email copy based on segmentation
  • The development of comprehensive testing plans that rely on optimization
  • Experimenting with landing page content and design that provide the best experience for our visitors
  • Implementing different marketing and demand strategies to improve lead conversion
  • Create, build and deploy drip/nurture campaigns using automation best practices that advance with the industry
  • Track, report and discover valuable new marketing strategies to facilitate growth
  • Create robust campaign testing plans, present learnings and recommend optimization
  • Lead A/B & multivariate testing
  • Grow volume of high quality leads
20

Marketing Strategist CCS Resume Examples & Samples

  • Partners with CCS EMEA management and COO to lead the annual strategic marketing, communications and budget plan development from the onset. Ensuring the marketing goals and spending are closely aligned to CCS EMEA business objectives. Strategically influence the business and implement effective marketing initiatives and opportunities
  • Work with CCS EMEA Product and Sector teams to define the relevant value proposition, position, differentiating benefits and key messages. Ensure these messages are clearly outlined, communicated and reflected in all activity
  • Work closely with the CCS Global Marketing Strategist and other IB Marketing Strategists as well as the EMEA Head of Execution and Production, to activate regional marketing plans. Provide guidance on and activation plans, including development of content marketing, client experiences, conferences (both third party and UBS managed), internal events, advertising, websites, marketing collateral and social media, factsheets, sales materials and when appropriate credentials, awards and surveys including help with preparation of external award submissions
  • Drive conceptual, strategic and creative development for product launches and promotion of business strategies. Working closely with the Regional Head of Marketing Execution, Regional Marketing Production Team and our preferred agencies to deliver upon all activation
  • Work with IB Marketing Business Management function to present internal CCS and Corporate Centre clients with reporting on all marketing measurement tools necessary to analyse ROI, ROO and KPI’s. Provide CCS with bespoke reporting and information necessary to evaluate the investment and success of marketing efforts
  • Ensure all CCS EMEA Marketing costs are in line with marketing plans and adherence to the budget is tightly managed in conjunction with the CCS EMEA COO, CCS Global COO, CCS Finance team, CCS Global Head of Marketing Strategy and IB Marketing Business Management
  • Partner with UBS Group Communications and Marketing in Zurich to ensure cross-divisional and Group co-ordination. Liaise on behalf of CCS EMEA with Communications and Branding, Advertising & Sponsorships to ensure a coordinated marketing approach, consistent messaging and effective execution of the marketing plan
  • Strong knowledge of all aspects of the IB and CCS business and its revenue drivers
  • Deep understanding of the competitive landscape with a specific understanding of where UBS is placed, and a fundamental understanding for what marketing can contribute in order to gain competitive advantage
21

Marketing Strategist Resume Examples & Samples

  • Work closely with the Major Accounts, Digital, Local Retail, Tribune Direct, Automotive and Real Estate Managers, Advertiser Marketing & Research Manager and other advertising managers to develop and execute effective, innovative, concise and actionable advertising & marketing strategies
  • Work regularly and directly with the Advertising sales team(s) to coordinate internal and external marketing resources for the support of increased advertising revenue
  • Design, develop and present compelling marketing presentations and proposals in both written and multimedia formats in order to meet client needs and generate additional advertising revenue utilizing marketing expertise, presentation software skills, creative thinking, brainstorming and data analysis
  • Regularly communicate with the Marketing team and disseminate necessary information
  • Gather, maintain and catalog a database of online articles, and stats by category that is easily accessible by the sales teams
  • Utilize research resources such as Scarborough, AAM, Claritas, Kantar, Polk Insight, Prime location and MapInfo SiteCatalyst, ComScore, for the purpose of identifying advertiser opportunities and trends
  • Work with marketing managers, other strategists, other marketing team members and internal research staff to identify opportunities to improve and maintain the utility, accuracy and integrity of Sun Sentinel marketing information and communication
  • Provide research and support for sales collateral, including media kits, sales fliers and rate cards for our family of web products, and as needed for the support of special advertising sections, product promotions and new product offerings
  • Regular and consistent communication on project status and outcome
  • Support T365 and Tribune Publishing initiatives with research, collateral and training
  • Manage shared collateral on Adnet and B2B website
  • Support B2C initiatives with strategy and collateral
  • Work closely with other Advertising support personnel to provide research, analysis and collateral
  • Provide research and materials used for company strategic planning
  • Attend training as deemed necessary to keep up with changes regarding research platforms, product offerings and industry knowledge
  • Requires at least an undergraduate degree in Marketing, Advertising or Communications and/or at least 5-8 years related work experience in the Advertising/Marketing industry
  • Sales and online/media experience preferred. Should be a highly motivated and sales-oriented person
  • Computer literate & very comfortable with Microsoft Word, Excel and PowerPoint. Must be proficient with the use of the Internet as a research tool. Understanding of technology & implications of various technological alternatives
  • Knowledge of Scarborough Research, SiteCatalyst and mapping software preferred
  • Must possess knowledge and understanding of online marketing, advertising, sales promotion, media and consumer behavior. Must be able to plan and organize multiple projects and assign priorities in order to meet deadlines
  • Must be customer focused – both internal & external customers
  • Must have effective leadership skills, work well with all levels of managers and employees, have solid communication, presentation and negotiation skills, and possess the ability to analyze situations and develop creative solutions
22

Event Marketing Strategist Resume Examples & Samples

  • A results driven and solution oriented B2B Marketing Professional who is focused and detail oriented in weighing challenges and objectives
  • A collaborative problem solver who fosters innovative and analytical thinking
  • Able to successfully navigate organizational complexities
  • Able to partner with cross-functional teams in highly matrixed environments
  • Able to achieve success by creating high quality events that result in overall customer satisfaction, support a positive opinion of the brand, and drive growth and revenue
  • Plan and create a high-impact event strategy in support of demand generation goals and corporate initiatives
  • Work cross-functionally to incorporate demand generation, offering management, social media, digital marketing, and product and portfolio teams into the overall event strategy
  • Put ROI tracking metrics in place to evaluate the performance of the events calendar and shift resources based on event performance
  • Evaluate and drop low performing events, up-leveling events with more potential and finding to new events to maximize market exposure, driving leads and revenue
  • Own and manage agency and vendor relationships in support of the integrated program plan
  • Socialize the events plan with upper management and keep key stakeholders appraised of events plans and performance
  • Drive and contribute to messaging and branding strategy for each event or conference
  • Manage involvement and content for key stakeholders, speakers and executives attending each event or conference
23

Digital Marketing Strategist Resume Examples & Samples

  • Like challenges where the answer is not readily visible?
  • Enjoy bringing something to life, whether that's a product, a campaign, or an idea?
  • Like working across teams to get the best outcome?
  • Ability to see the sometimes-hidden connection between tangential ideas, where others do not?
  • Passionate about the way technology is impacting our lives at a consumer and business level?
24

Digital Marketing Strategist Resume Examples & Samples

  • 4-5 years of marketing experience
  • Strategic mindset
  • Ability to augment globally developed programs
  • Creative and collaborative mindset
  • Polished and professional demeanor
25

Regional Marketing Strategist Resume Examples & Samples

  • Responsible for produce content and promotion ideas used in event marketing plans
  • Ad trafficking: scheduling ads in AtTask, making sure creative is targeted for the demographic, approved and submitted on time
  • Collateral: oversee print collateral for respective events. Responsible for maintaining brand integrity, overall look/feel, targeted copy, and photo selection
  • Emails: create and write copy for event marketing emails; traffic emails to email marketing coordinator, approve emails
  • Website Updates: manage content on event websites. Update event websites with relevant marketing promotions, announcements and other important updates
  • Calendar Management: maintain marketing calendar with upcoming projects, timelines, descriptions, due dates and the like
  • Copy Writing: own the copy style sheet for designated events, circulate to appropriate parties and act as the brand police for assigned events
  • Promotion Fulfillment
  • Grassroots Marketing: manage grassroots ambassadors in designated markets. Responsible for communicating promotions, discount codes, etc
  • Exceptional organizational skills and attention to detail
  • Minimum of two - four years experience in Sports Marketing
  • Exceptionally strong verbal and written communication skills
  • Ability to multi-task, with a high level of personal initiative and self-drive
  • Excellent interpersonal skills – builds effective working relationships on all levels
  • Travel including weekends will be required many times a year for events and Expo promotion
  • Proficiency with Microsoft Outlook, Excel, PowerPoint and Word
  • Photoshop and Wordpress experience and skills are a plus, but not required
  • Creativity and innovative ideas for executing print and digital collateral
  • Must be able to lift up to 45lbs
26

Digital Marketing Strategist Resume Examples & Samples

  • Plan tactics with cross-functional partners for the weekly & seasonal brand experience while aligning with the business objectives. This is inclusive of brand campaign, product launches & promotional events
  • Partner with Web Design team & Customer Marketing team to tie tactics to the creative concepts ensuring a seamless customer journey
  • Collaborate with cross-functional team on International strategy to understand, support & influence strategy
  • Deliver to Operations & IT the digital experience & functionality for Web/App. Partner on ideas & timeline
  • Own, coordinate & create calendar for teams’ seasonal/daily execution of the website projects or launches
  • Using project tracking system pull reporting, hindsight workload levels for time management opportunities
  • Ecommerce content, translations, testing and validation for the brand
  • Monitor and review websites looking for edits, corrections or enhancements
  • Plan and hindsight analytics with cross-functional partners
  • Conduct on-going analysis of competitive landscape with in digital
  • Provide digital trend feedback and recommendations to team
  • Logical, organized, detailed oriented with a problem solver mindset
  • Experience working in a team-oriented, collaborative environment
  • Flexible in ones view points and positions in order to support the direction other groups initiatives
  • Build rapport with team’s using testing/analytic to make sound decisions
  • Use business knowledge and innovative thinking to take experience to the next level
  • Considers the ultimate impact of decisions and action on internal and external customers
  • Highly motivated, self-starter, organized & able to multitask while working under tight deadlines
  • Must perform well in high-pressure situations and balance competing priorities
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping other informed of work plans and progress toward goals
  • Previous experience in E-Commerce and marketing a plus
27

Marketing Strategist Resume Examples & Samples

  • Work in tandem with key account executives, digital specialists and account managers to build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local market
  • Collaborate with advertising sales, insights & research and B2B marketing teams to understand client business needs to include client meetings to identify advertiser’s. needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
  • Develop sales development training programs as well as research-based data to advertising sales team
  • Work closely with Insights & Research teams to utilize local and national research tools and programs to compile and analyze data
  • Highly proficient in digital media & digital marketing solutions and how advertisers can utilize digital marketing to drive results for their businesses
28

Chief Marketing Strategist of Municipal Origination Resume Examples & Samples

  • Provide sound marketing goals, innovative marketing concepts, strategic leadership and follow-through
  • Create and coordinate integrated marketing plans for multiple industries to ensure timely execution of marketing efforts
  • Collaborate with senior bankers to implement internal and external marketing plans and communications to drive business development
  • Direct, create and edit marketing content for distribution through a variety of platforms such as web, e-mail and social media channels
  • Develop specific digital and non-digital marketing content and implement dissemination strategies
  • Identify opportunities to extend reach among target audiences
  • Effectively manage marketing production and dissemination schedules
  • Define metrics to evaluate the effectiveness of marketing and communication efforts
  • Develop and maintain client-valued relationships (both internal and external) as a marketing strategist
  • Identify industry partners to enhance departmental efforts
  • Ten years of marketing and/or industry specific experience in the areas of senior housing and charter schools
  • Financial industry Regulatory Authority (FINRA) Series 53 and Series 63 Licenses obtained before or within 90 days after employment
  • Demonstrated ability to effectively manage multiple projects with superior presentation and interpersonal skills
  • Excellent analytical, written and verbal communication skills
  • Demonstrated ability to write articles, white papers or similar deliverables
  • Proficient in basic computer navigation and applications, including Microsoft Office Suite
29

Digital Marketing Strategist Resume Examples & Samples

  • Responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness for the Category/Program’s digital presence
  • Applies analytics to better target, retarget and nurture leads through and “always on” engagement model
  • Strong verbal and written communication skills, demonstrated leadership skills, and project management skills
  • Cross-Geo experience
  • Fluency in German/Spanish/Italian/French is a plus
  • 3-5 experience in Digital Marketing
30

Senior Marketing Strategist, Outdoors Resume Examples & Samples

  • Lead engagements with our customers to recommend and execute on marketing initiatives to increase participation and drive online engagement and transactions for outdoors enthusiasts (camping, hunting and fishing across North America)
  • Own marketing programs for strategic customers
  • Develop cohesive marketing strategies and drive tactical implementation of programs, including branding, digital initiatives, multi-channel marketing programs and thought leadership initiatives (includes website content, online and email marketing, social media, SEO/SEM, events, paid media, promotional collateral and more)
  • Become an expert on the Outdoors market through client and sales insights, market research and competitive analysis
  • Promote and utilize business analysis, data insights and metrics to establish/evaluate all marketing programs, including analysis and recommendations of new strategic opportunities
31

Search Marketing Strategist Resume Examples & Samples

  • Lead integrated search strategies to help enhance online marketing performance, including executing against KPIs, such as increasing traffic and conversions
  • Coordinate search strategies and tactics between digital and country marketing managers, industry marketing, field marketing and advertising, as well as online business partners
  • Generate awareness of demandgen strategies and tactics, particularly where they align to industry and regional marketing plans, corporate search strategies, and other initiatives
  • Use web analytics tools, search analytics and marketing analytics platforms to gain marketing insights and conduct competitive analysis
  • Monitor and proactively initiate changes to improve integration and measurement of paid and organic search efforts
  • Keep up-to-date on latest industry, search and digital marketing trends, and advise team on crucial changes
32

Xaas Digital Marketing Strategist Resume Examples & Samples

  • Project / Job management
  • Thorough understanding of digital demand generation process and best practices
  • Strong understanding of the web production process
33

Integrated Marketing Strategist Resume Examples & Samples

  • Ability to take ideas and translate them into sellable marketing campaigns and promotions
  • Work with AEs and managers to drive the creative ideation process for pitches and branded content
  • Participate and lead creative and strategic brainstorming sessions
  • Creation of sales and marketing materials including one-sheets, proposal decks, and presentations – including asset generation and copywriting
  • Maintain the Master Proposal Binder, Marketing Pending Reports, Sales & Marketing Calendars
  • Manage and execute native advertising and branded content campaigns
  • Work with digital sales manager on social media advertising and branded content execution
  • Contribute to content strategy for video and digital campaigns
  • Ability to multi-task and interface with numerous departments and personalities on a daily basis
  • Dedicated to providing innovative experiences for our clients
  • A successful candidate must be motivated with the ability to work in an extremely fast pace and challenging environment
  • A self-starter with strong execution and follow up skills
  • Must have strong written/verbal communication skills, able to think creatively, and juggle multiple deadlines and priorities
  • High proficiency in Microsoft Office Suite, specifically PowerPoint, is required
  • Knowledge of the local marketplace and KTLA News, especially as it relates to branding and marketing; including but not limited to talent, current sponsors, voice-over, lower third, on set branding, pre-produced packages etc
  • Minimum three (3) years of sales or marketing experience required
  • Having worked with and managed social media advertising campaigns is a bonus
34

Integrated Marketing Strategist Resume Examples & Samples

  • Conceptualize and create custom integrated marketing programs for the company’s largest advertising partners, across a range of categories including: technology, auto, finance, B2B, travel and luxury
  • Play a key role in helping drive strategy throughout new RFP responses and proactive opportunities
  • Proactively identify and deliver innovative ideas to drive growth opportunities
  • 5+ years in media marketing, with a strong foundation in digital
  • Other backgrounds may include agency or client-side marketing
  • Experience creating custom content (content marketing, native advertising) strongly preferred
  • Excellent communication abilities combined with effective interpersonal skills
  • Must be comfortable working closely with sales leadership and outside clients/agencies
  • Strong writing aptitude and presentation skills essential
35

Influencer Marketing Strategist Resume Examples & Samples

  • Oversee and scale a best-in-class influencer marketing program
  • Leverage social media tools to identify both high reach and high value influencers around key topic areas based on data-driven prioritization
  • Outreach to new influencers and nurture existing influencer relationships using social and traditional communication channels including private influencers communities
  • Work closely with product, planning, sales, retail/ecommerce, event, web and marketing teams to develop, implement and manage influencer programs for maximum effectiveness
  • Identify and negotiate opportunities with cross-functional IBM teams to provide influencers with exclusive or behind the scenes access to IBM technologies and experts
  • Plan and execute memorable influencer events around new product launches or business priorities
  • Develop a robust earned content strategy where you utilize influencers to help co-create rich thought leadership content both on and off IBM.com
  • Develop marketing communications to promote influencer content and drive leads such as social media content, eBooks, microsites, infographic, videos, blogs, etc
  • Work closely with agency partners to help support influencer marketing programs and secure 3rd party sponsorship opportunities with influencers
  • Develop accurate reporting mechanisms of influencer programs; analyze reports to measure results and implement improvements to future strategies
  • Identify, test and provide recommendations on 3rd party tools that could improve influencer management, engagement and/or reporting
  • At least 3 years experience in Social Media/Digital marketing/marketing technology
  • At least 2 years experience in managing/leading an influencer program
  • At least 3 years experience in community management
  • At least 3 years experience in key social measurement platforms and principles, including search/query development, and social campaign management
  • At least 2 years experience in leading/managing social/marketing teams
  • At least 2 years experience in social listening/social Content Management System (CMS) platform review & implementation
  • At least 4 years experience in digital analytics and principles
  • At least 2 years experience in influencer identification and recruitment
  • At least 4 years experience in blog writing
  • At least 2 years experience working with niche online communities focused on B2B/supply chain topics
36

Mobile Marketing Strategist Resume Examples & Samples

  • Must possess an inspirational devotion to mobile in order to challenge, influence and plan with our marketing team and partners
  • Infinitely interested in understanding people on the move –or— Champions consumer across mobile communications, activation, and brand experiences
  • Develops mobile brand experiences, services, and media strategies both as stand-alone tactics and integrated into multi-channel communications
  • Ability to develop and tell a story, with the ability to create and apply practical solutions in the appropriate systems
  • Experience in designing and developing mobility solutions
  • 1+ years of work experience in planning, executing and marketing mobility solutions
  • 3+ years of work experience in product marketing and/or communications strategy
  • Master’s degree in Marketing, Business, or Engineering
  • Startup experience ideal
  • Well-versed in the importance of continuous improvement
  • Project management capability
  • Outstanding teamwork and high level of comfort in working in a flat organization with autonomy, in support of colleagues
37

Digital Marketing Strategist BNL Resume Examples & Samples

  • Responsibilities include inbound digital marketing, search programs, paid media, content syndication and nurture streams
  • Share guidance on web deployment strategy and execution plan with the Geo. Share best practices and recommendations for digital tactics to improve overall results in terms of organic yield and customer engagement
  • Analyze and report on online program and campaign effectiveness, metrics and dashboard through the use of web analytics and marketing automation systems to understand user behavior and make recommendations to increase return of investment
  • Contribute to data requirements for campaign performance tracking reports
  • Deep understanding of core digital marketing disciplines: SEO, PPC, A/B Testing, Digital Analytics
38

Marketing Strategist Resume Examples & Samples

  • Manage or coordinate multiple marketing campaigns for different product lines
  • Deliver persuasive presentations and create stories to demonstrate company value
  • Convey recommended strategies and attain client buy-in through proven tactics and research
  • Introduce and educate clientele on key marketing initiatives that will help promote client’s product(s) or service(s) to their key demographics
  • Engage in strategic conceptualization as well as tactical implementation
  • Contribute to quantitative and qualitative campaign research
  • Collaborate with key stakeholders, both internal and external, on executing a high-performing marketing campaign effort
  • BA/BS Degree in Marketing or other related degree
  • 6-10 years of Marketing experience with a minimum of 3 years in a client-facing role
  • At least 3 years of Marketing Strategy Development experience
  • Must possess excellent presentation skills
  • Ability to present and advocate Sikich’s External Marketing expertise
  • Strong client rapport and project management skills
  • Ability to service multiple client engagements simultaneously
  • Verbal and written skills with the emphasis on being able to articulate Sikich’s Marketing abilities
39

Search Marketing Strategist Resume Examples & Samples

  • Managing a production calendar/queue with our PPC agency to ensure proper prioritization, execution and quality assurance of projects so that things will never “fall through the cracks”
  • Taking point on collaborating with internal stakeholders (Brand Marketing / Creative, SEO / Social & Analytics) for campaign optimization, expansion and testing of: keywords, campaigns (organization), ad text copy, banners / images, audience / placement targeting and landing pages
  • Performing advanced data analysis activities to summarize data into meaningful insight to be utilized by our agency, other marketing teams and senior management
  • Supporting the research, strategy and organization of new account launches
  • Conducting competitive research on a regular basis to keep a pulse on the space and identify new opportunities
  • Has strong working knowledge of: Bid Management Tools (Marin strongly preferred), AdWords Editor, Excel (pivot tables, Vlookups, etc), Google Analytics, Salesforce and other optimization tools
  • Can handle multiple tasks in a fast-paced constantly evolving environment
  • Strives and performs at a consistently high level in a demanding, fast-paced environment and display a *can do* attitude at all time
  • Gets excited and is comfortable when talking PPC with marketing and non-marketing stakeholders (including c-level executives)
  • Has a good understanding of online performance marketing including tracking, attribution modeling, data warehousing concepts, etc
  • Has management experience, with the ability to inspire and lead a plus
  • Has the ability to work autonomously and demonstrate self-started qualities, research PPC issues and formulate tangible solutions
40

Marketing Strategist Resume Examples & Samples

  • Create, implement and manage assigned portfolio marketing strategy that enhances the Graham School brand, increases visibility and drives enrollment inquiries to Graham School progams
  • Develop and manage marketing strategy calendar, ensuring deadlines and budgets are successfully met
  • Ideate, build, launch, test, analyze, and iterate on campaigns in the following channels
41

Marketing Strategist Resume Examples & Samples

  • Independently spearheads strategic initiatives that introduce new digital customer experiences that drive incremental sales and loan growth across disruptive reissue events. Specifically, the chosen candidate will assume product ownership responsibilities for the Lost/Stolen events along with digital payment experiences including but not limited to online pay button and secure, tokenized payment platforms
  • Partners daily with analytics, Discover network, risk, E-Business, customer service, design agencies, business technology and cross-functional marketing teams to deliver the full life cycle of reissue campaigns including but not limited to: consumer research, creative development, design of experiments, defect free operations, and executive-level analyses
  • Partner with Discover Network to develop a technology, strategy, marketing and operations roadmap to enable new products in payments and E-Commerce spaces, specifically but not limited to EMV card enhancements and online payment experiences
  • 3+years Marketing experience
  • Digital servicing or digital marketing management experience
  • Excellent client focus and relationship-building skills, ability to frame proposals with client motivations in mind
  • Quantitative and qualitative analytical skills with advanced business statistics experience
  • Bachelors Degree or Equivalent work experience
42

Digital Marketing Strategist Resume Examples & Samples

  • Lead email/mobile campaign strategy development with internal business partners, with an emphasis on cross-channel integration
  • Execute weekly, multi-segmented emails and mobile communications
  • Assist in the strategy and building of multichannel communications to current card member base by collaborating with Discover.com Site and Paid Display Media teams
  • Recommend and implement new initiatives to improve campaign performance
  • Report on key email performance metrics using current software platforms and deliverability benchmarks. Responsible for the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru; Use results to drive future action
  • Work with analytic team to determine and build campaign tests that optimize performance and drive greater ROI
  • Leverage data to incorporate personalization and dynamic content that drives response and business benefits
  • Monitor competitive environment & best practices and report on trends and opportunities
  • 1+ years of email marketing experience including experience with an Email Service Provider
  • 1+ years of ecommerce, customer relationship, or CRM experience
  • Proficient in MS Office, including MS Excel, MS Word, MS PowerPoint
  • Must be an analytical thinker with excellent attention to details
  • Ability to work collaboratively and within a matrix environment
  • Must have excellent project management skills
  • Exceptional organizational and communication skills
43

Marketing Strategist Resume Examples & Samples

  • This role is responsible for a variety of highly visible initiatives centered around reengaging customers and driving incremental sales and receivables
  • Partner with e-business team to manage and evolve the digital marketing strategy for our programs targeting inactive and reengaged customers
  • Develop and execute the communication strategy leveraging creative assets across the Marketing organization and deliver an integrated customer experience across all customer touchpoints
  • Partners daily with analytics, Credit Risk, E-Business, customer service, creative agencies, business technology and cross-functional marketing teams to deliver the full life cycle of marketing reactivation and attrition campaigns
  • Partner with customer service and E-business strategy teams on the development and execution of a call and digital channel attrition management program
  • Develop and evolve customer segmentation and targeting to optimize campaigns and setup test/control offer and creative testing to improve campaign performance
  • Maintain compliance and controls to ensure error free execution, and ensure that marketing strategies and campaigns meet all legal and compliance guidelines
  • 5+ years marketing experience
  • 2+ years marketing campaign experience
  • 2+ years email marketing experience
  • Ability to multi-task in an independent environment
  • Strong project management and problem solving skills
  • Detail oriented and organized
  • Strategic thinker who is results oriented
  • Able to clearly communicate to executive management, and business partners
  • Able to develop and use collaborative relationships to facilitate the accomplishment of work goals
44

Marketing Strategist, Portfolio Marketing Resume Examples & Samples

  • Independently spearheads strategic initiatives that introduce new digital customer experiences that drive incremental sales and loan growth across disruptive reissue events
  • Designs the card reissue roadmap that leverages technology to drive activation, plastic delivery, and stickiness
  • Ideation of individual touchpoints across marketing and customer service channels that transform into automated, ad-hoc or test/control campaigns
  • Partners daily with analytics, risk, E-Business, customer service, design agencies, business technology and cross-functional marketing teams to deliver the full life cycle of reissue campaigns including but not limited to: consumer research, creative development, design of experiments, defect free operations, and executive-level analyses
  • At least 3-5 years Marketing experience
  • Full life cycle digital and offline campaign management
  • Strong knowledge of the credit card landscape and business operating mode
  • Lean, Six Sigma and/or demonstrated process improvement expertise a plus
45

IoT Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree in journalism, communication, marketing or related field or equivalent work experience
  • Persuasive communicator – able to explain complex concepts to stakeholders at all levels
  • Good listener – weighs input from multiple perspectives when forming opinion and recommendations
  • Collaborative and team oriented work approach
  • Experience facilitating brainstorming and content discovery sessions and getting consensus among a large, diverse group of stakeholders
  • Excellent critical thinking and analysis skills
  • Experience managing, training and mentoring others in content methodologies and best practices
  • Content writing experience in high-tech industries a must
  • Experience creating content in-house, at a creative or media agency as a content writer/strategist or copywriter
  • Must be able to provide work experience highlighting examples of content showing content strategy development, depth of thought, coupled with fluency in best content practices
  • Passion for both high-level strategy and hands-on writing and editing for web, mobile and social experiences
  • Understanding of SEO and social media marketing tactics and best practices
  • Portfolio of strong, professional writing for long and short form content
  • Manages to a schedule and detail oriented
  • Internally motivated and embraces new challenges and likes hard work
46

Digital Marketing Strategist Resume Examples & Samples

  • Develop digital and engagement strategy including social and SEO/SEM strategy
  • Execute plan to design and optimize digital customer experience to deepen customer engagement and drive acquisition
  • Define personas, use cases, flows to define the features and functionality of the websites, as well as analytics plan
  • Hands-on execution of global digital campaigns
  • Remain up to date in digital marketing trends and competitive digital strategies
  • Management of external agency relationships and service providers
  • Drive effective digital and mobile marketing and social media campaigns in an integrated marketing approach
  • Develop and maintain the websites including: education and product launch objectives
  • Establish and lead cross-functional project teams
  • Lead successful implementation of the digital infrastructure initiatives
  • Lead projects around customer-facing elements of web content
  • Ensure global standards, guidelines and best practices for digital marketing
  • Partner effectively with key stakeholder groups
  • 7+ years of experience in a digital marketing role
  • Strong understanding of web, digital, and social media trends and best practices
  • Experience of working with creative and/or technical development of web based solutions, technology and emerging media
  • Experience with ecommerce, content management, marketing automation and CRM systems (or subset of these systems)
  • Experience in developing and managing digital marketing plans. Demonstrable capability to continuously optimize programs
  • Ability to think strategically and execute with attention to detail
  • Creative problem-solver with an eye for maximizing resources
  • Demonstrable experience working in a collaborative environment with an ability to influence across company functions
  • Bachelor’s degree in Business, preferably with a focus in marketing, advertising or public relations is preferred, MBA a plus
  • Experience in a genomics-based company marketing to consumers and/or healthcare providers is preferred
47

Email Marketing Strategist Resume Examples & Samples

  • Understand daily operations, systems, and data related to Overstock.com’s email program
  • Develop automated email campaigns by working closely with other teams
  • Provide valuable long term strategy for continued growth
  • Become the resident expert on segmentation and suppression logic
  • Work closely with development teams to further the email department’s efficiency
  • Create customer segmentation scripts and use data modeling tools to optimize segmentation, personalization, and engagement of email campaigns
  • Create custom SQL queries to pull data for personalized automated campaigns
  • Discover new methods to improve upon and accelerate the growth of the natural lead gen program while increasing the value of all new leads
  • Create ad hoc queries, analyses and reports as needed, optimized for end-users
48

Digital Marketing Strategist Resume Examples & Samples

  • The Digital Marketing Strategist supports our internal clients ("sponsors") by acting as an extended member of the sponsor team, providing web strategy, project management, best practices and coordination. They translate business goals and online strategy into the appropriate Web experience
  • Experience with Unica 9.1 is a plus
  • Works closely with marketing and brand strategists to develop the web presence architecture and online marketing strategy. This provides a roadmap that coordinates all relevant digital channels and tactics (websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, blogger outreach, etc.) into one actionable plan
  • Defines global web architecture detailing what sites and social assets the brand will maintain globally in various versions and languages
  • Works closely with the various specialists involved with the implementation and management of our digital strategies
  • At least three years experience in a strategic marketing role
  • Experience with international markets
  • Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy
49

Local Branch Marketing Strategist Resume Examples & Samples

  • Identify, develop and implement client-focused business building ideas and marketing programs
  • Provide customized marketing training and consulting to individual branch teams and regional marketing groups
  • Assist in the development of local marketing guidance that aligns with the firm's goals and drives branch business results
  • Lead initiatives and/or teams cross-departmentally, divisionally and in the field to help branch teams use marketing to attract and retain clients
  • Evaluate and recommend sponsorship and event opportunities
  • Provide event planning guidance and coordination
  • Manage and evaluate external agencies and vendors
  • Evaluate and help implement new tools and resources to help facilitate the creation, maintenance, measurement and reporting of local group marketing activities
50

Digital Marketing Strategist Resume Examples & Samples

  • Ensure that SEM, SEO and PPC programs are aligned and optimized
  • Be a digital marketing and strategy thought leader, and partner with others in creating the future of Oracle through digital innovation
  • 7+ years in roles of increasing responsibility in digital marketing, including strategy, planning, and execution of integrated marketing programs (with focus on digital demand generation, digital media and web design). SaaS marketing experience and/or digital marketing agency experience a plus
  • Understand modern marketing methodologies and technologies including
51

Direct Marketing Strategist Resume Examples & Samples

  • Research, develop and negotiate media plans and buys in multiple channels (Display, Remarketing, Social, TV, Cable, Print, Radio) integrating tactics with overall objectives and strategies as well as researching the competitive environment
  • Develop/build relationships with media partners, negotiating rates and developing new opportunities including co-op advertising
  • Establish and report on KPIs and success metrics to effectively analyze all media campaigns to build and optimize effective integrated campaign strategies
  • Provide reporting, analysis and media recommendations
  • Integrate and align with the internal teams such as PR, Social Media, Direct Marketing, Print, Web and Creative Design
  • Tracking competitive messaging and report findings to relevant teams
  • Strong negotiator with effective and confident communication skills, verbal and written
  • Must be highly organized and able to handle multiple projects and meet tight deadlines under pressure
  • Self-starter who is capable of working both autonomously and collaboratively
  • Attention to detail a must, able to work with data, analytics and metrics
  • 3-6 years of Paid Media/Advertising experience (planning and buying)
  • Advanced computer skills (MS Word, Excel, PowerPoint)
52

Email Marketing Strategist Resume Examples & Samples

  • Must have 2-5 years of experience launching email campaigns using ExactTarget, SQL, ESP (Mailchimp) or similar platforms
  • Familiar with CRM or some other database management
  • Strong experience with email analytics, testing and optimization
  • Strong knowledge of HTML/CSS
53

Enterprise Marketing Strategist Resume Examples & Samples

  • Create and maintain segment specific marketing strategies in support of business objectives through strategic-to-market plans and processes
  • Communicate marketing campaign strategy proposals with senior management and worldwide marketing teams
  • Coordinate with key stakeholders world wide to ensure the overall campaign implementation is aligned to the recommended strategy
  • Analyze Intel's data center product lines, brands, and business objectives, and for creating worldwide marketing strategies to support those business objectives
  • Coordinating with key stakeholders from the business units, Global Marketing & Communications (GMC), and the Sales & Marketing Group (SMG) geographies to lead the campaign implementation resulting from the recommended strategy; and reporting campaign status to senior management
  • Create and maintain a strategic-to-market plan for our Data Center products and communicate that plan to the worldwide marketing teams responsible for reaching the target audience
  • Delivering key insights on the target audience to Intel marketing teams and the external marketing agencies that support them
  • Serve as key point of GMC contact to the product groups and will be responsible for driving an achievable marketing support model and communicating a ZBB that ensures clear focus on our priorities
  • Bachelor Degree in Business, Marketing, Communications, or other related field of study
  • Prior experience with B2B marketing and program management (6+ years with a Bachelor Degree OR 4+ years with a Master's Degree,
  • Thorough understanding of the data center market from both a technology and marketing perspective
  • Prior business IT decision-making process experience
  • Experience working with and leading cross functional worldwide teams
54

Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree with heavy marketing, communications or advertising emphasis
  • Three years of experience with handling marketing communications with an advertising agency, creative services provider or within a marketing department of a university or corporation (may include account management, creative direction, strategic marketing, communications or advertising agency business development)
  • Experience leading collaborative, cross-functional teams
  • Solid understanding of marketing mediums, strategies and tactics and a demonstrated ability to develop and execute marketing and communication plans including digital and print collateral, digital marketing and social media, advertising and market research
  • Working knowledge of consumer behaviors and the key communications drivers affecting various university constituents from potential students to donors
  • Exceptional interpersonal skills with the ability to lead and inspire internal teams and nurture and expand external partnerships
  • Motivated individual with ability to efficiently manage multiple projects and meet deadlines
  • Ability to identify and determine problems, analyze information and implement solutions
  • Capable of taking initiative, assuming responsibility and handling confidential information with discretion
  • Must possess a learning orientation to professional development and studying current trends in higher education marketing
  • Valid US or Canadian driver's license
55

Senior Manager, Online Marketing Strategist Resume Examples & Samples

  • Help strategize and plan online marketing campaigns in partnership with campaigns and regional/filed team to drive awareness and customer acquisition
  • Develop online media and budget allocation strategies across multiple channels including paid search, display advertising, content syndication, etc
  • Should track global, regional and local spend and identify leverage of centralized vs. de-centralized budget models
  • Partner with cross-functional teams to ensure ad creative, email and website messaging is best optimized for different audiences across a multi-channel journey including source media to website to email and that content/messaging quality of experience is consistent across landing page, promotional space, video, content, etc
  • Analyze Web traffic trends and paths; plan and conduct formal and informal usability testing, develop customer segmentation and keyword strategies for all paid and organic search programs, and supervise the search for third-party vendors for partnerships
  • Evaluate and interpret metrics for assessing marketing/sales effectiveness; manage ROI across all digital channels
  • Develop and execute a global online acquisition plan to maximize Web site traffic and conversion
  • Remain goal oriented and results driven to help allocate media budgets as efficiently as possible with maximum results
  • Manage digital marketing agencies and support media campaigns to meet business performance objectives
  • Drive best practice adoption of paid media strategy and tactics with Brand and regional/field teams for their media buys
  • Bachelor’s Degree or equivalent work experience in marketing, advertising, communications, design, technology or related field
  • Minimum of 7+ years of relevant B2B and online marketing; must be familiar with the development of digital campaigns such as: landing pages designs/updates, marketing banner advertisements, email campaigns, etc
  • Self-directed, proactive, organized, efficient, detail-oriented, accountable, enthusiastic, able to lead, motivate and drive
  • Strong project management skills and strengths in managing multiple projects/deadlines; ability to set priorities and be flexible in changing environments; goal orientation with a strong bias toward action and tangible results
  • Strong negotiation skills required and familiar with CPA, CPL, CPC and CPM models
  • Experience with digital advertising/analytics platforms preferred, may include: ad networks/ad management platforms (Google Adwords), ad servers/DSPs (DoubleClick), affiliate networks (CJ), and/or analytics providers (Google Analytics)
  • Strong analytical mind required, with the ability to digest quantitative metrics and translate into meaningful outcomes and strategic recommendations
  • Results and delivery oriented with a high quality bar and appreciation for detail
  • Has an ear to the ground about new emerging trends and the ever-evolving competitive landscape
  • Strong ability to understand and translate business requirements into solutions
  • Strong relationship building skills and ability to influence and coordinate with geographically diverse internal stakeholders
56

Digital Transformation Marketing Strategist Resume Examples & Samples

  • Responsible for market and content development of enterprise CIO needs and pain points affecting Ericsson’s IT & Cloud offerings
  • Responsible for market and content development of new vertical industries and enterprise messages for Ericsson’s IT & Cloud offerings
  • Analyze and understand the market, competitors and customer needs and develop key marketing insights for Ericsson’s IT & Cloud offerings
  • Develop content and messages to shape and create the market, increase brand perception motivate investment decisions and create preference for Ericsson’s IT & Cloud offerings
  • Analyze competition and anticipate their marketing actions in the industry and addressed segments
  • Support marketing activation as a subject matter expert and act as spokesperson in Silicon Valley as well as globally
  • Build and contribute to the high-performance marketing culture
  • Deep understanding of the enterprise CIO organization’s needs and pain points
  • Understanding of a services and systems integration led business
  • Understanding of the IT and cloud market and business
  • 5+ years of relevant experience in the IT industry working with cloud-based offerings
  • LI-AK1
57

Marketing Strategist, Growth Marketing Resume Examples & Samples

  • Leverage market intelligence and consumer insights to craft audience, creative, and campaign strategies
  • Lead the effort across integrated marketing campaigns
  • Collaborate with cross-functional leadership (including Product, Research, Comms/Policy, Design, Brand and more) to deliver world-class marketing communications that drive brand health, customer acquisition, and loyalty
  • 10+ years experience in building and managing brand products and promotions with deep expertise in strategy, acquisition, marketing, research/insights, implementation, and analytics; advertising agency, tech or consulting firm experience desired. Two of three preferred
  • Focused on the big picture and unifying team members and brand marketing initiatives around core brand objectives and strategic goals
58

Marketing Strategist, Alliances Resume Examples & Samples

  • In partnership with product management, identify and prioritize the proper integrations requiring go to market plans
  • Identify, develop and cultivate strategic relationships with alliance partners’ peers
  • Create marketing programs that drive brand awareness and deliver qualified sales opportunities
  • Work cross-functionally with Tenable channel managers and SE’s as well as regional marketing managers to collaborate and share GTM plans on a consistent basis. Regional marketing leads will need to develop plans that drive activity within their respective regions
  • Partner with sales enablement team to incorporate key messages into trainings and/or where appropriate, develop trainings to support an integrated go to market plan
  • Partner with demand generation shared service to build proper campaigns that target our end users, channel partners and internal teams to support and expand the Tenable brand through our depth of technology alliances
  • Create and manage a comprehensive channel and field communication plan that tracks the status of GTM activities and deliverables
  • Experienced in channel and direct marketing
  • Works with only minimal management participation
  • Strong written, oral and interpersonal skills
  • Leads the project management of multiple programs simultaneously
  • Able to communicate complex technical or market issues clearly
  • Solves most team problems and some cross-organization problems independently, using professional knowledge, sound judgment and Tenable policy and procedure
  • Self motivated and creative
  • Good working relationship with peers
  • Collaborator, influencer, change agent with an upbeat work ethic where you can take ownership and have fun
  • Bachelor’s degree in marketing or related field required. MBA a plus
59

Partnership Marketing Strategist Resume Examples & Samples

  • Regularly communicate with partner accounts to ensure all contract elements and needs are fulfilled (i.e. branding element creation/design/production, promotional tactics, on-site activation, sponsorship requests, expo and finish line booth placement, signage placement, permits, and troubleshooting)
  • Exercises discretion and independent judgment with respect to matters of significance surrounding partnership accounts, marketing and event branding
  • Assist with the implementation of the series-wide national Charity Program
  • Cultivate and manage charity & sponsor relationships to ensure timely delivery and communication of contracted benefits
  • Prepare post-event recaps to summarize the integrated marketing communications, branding elements, and contractual deliverables to Sponsors and charities by CGI periodically throughout the year
  • Manage charity & sponsor race week logistics including the expo activations, venue design, media appearances, speaking engagements, and pre-race events such as VIP receptions
  • May travel to 5+ event weekends yearly; roles include setup, breakdown, sponsor & charity activation, expo and race day operations
  • Acts as a liaison between the sales team and other CGI departments (events division, print and digital editorial teams, etc.)
  • Coordinate and manage department intern program
  • Bachelor's degree (B. A.), 2-3 years related marketing experience
  • Is an active contributor in brainstorming relevant ideas for existing and potential partners
  • Able to recommend creative solutions to meet a clients’ marketing goals and objectives
  • Problem Solving - Identifies and resolves problems in a timely manner skillfully gathering and analyzing relevant information; uses logic and reason to develop alternative solutions and approaches to complex situations
  • Planning/Organizing - Demonstrated experience setting goals and objectives and planning work appropriately; uses time efficiently and plans for additional resources as appropriate
  • Oral Communication - Communicates clearly and persuasively in all situations, listens and seeks clarification, responds well to questions and critique, and demonstrates solid presentation skills in meetings and group settings
  • Business Acumen - Demonstrates solid knowledge of active lifestyle brands, markets and competition and understands implications of business decisions; aligns work to meet strategic goals while displaying orientation towards profitability
60

Digital Marketing Strategist Resume Examples & Samples

  • Providing advice to our clients on their digital strategy and transformation programs
  • A deep understanding of all digital channels and emerging trends including
  • Social Media platforms
  • Web Development/Strategies development
  • Digital Publishing across all channels
  • Mobile & Apps – and everything this world entails
  • Lead strategic planning efforts for digital initiatives, including website user experience design and development, content strategy, digital marketing campaigns and social media engagement
  • Ability to translate client goals and objectives into actionable and measurable digital marketing programs and strategies
  • Ability to audit client’s existing digital marketing efforts and develop strategies and tactics for optimisation
  • Plan and facilitate both internal and client working sessions
  • Provide creative and strategic content/input as part of the RFP or proposal process, presentations and client case studies
  • Stay up-to-date and maintain a high level of expertise in digital technologies and marketing trends
  • Participate in industry events, and be engaged in the interactive / marketing community
  • Ability to craft end-to-end user experiences, with innovative approaches to combining content, web journey, personalised experiences and marketing automation
  • Ability to translate insight into a simple, coherent strategy that responds to a given client brief
  • Experience of using resources such as trend reports, audience research and market reports
  • Participate in client workshops, presentations, and other working sessions as required
  • Collaborate effectively with internal colleagues from a range of disciplines including Sales, Pre Sales, Consulting, Partners and Customer Care
  • Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows constantly at Adobe. To succeed, you’ll meet frequently with your manager to receive ongoing feedback, set challenging performance expectations, and pursuevcontinuous development opportunities
61

Email Marketing Strategist Resume Examples & Samples

  • Re-evaluating current email campaigns to optimize success
  • Strategizing new, targeted email marketing campaigns within the current program
  • Developing go-forward email marketing vision as well as supporting documentation and road maps for tactical execution against vision to drive overall program success
  • Championing new email initiatives with key internal stakeholders
  • Database management, email set-up, A/B testing email campaigns to optimize open, click-through and lead conversion rates
  • Writing and optimizing email copy
  • Segmenting email lists based on behaviors like past email engagement, website interactions, time on-website, etc
  • Creation of email reporting dashboards and custom reports analyzing campaign performance in order to provide insights, actionable recommendations and deliver reporting and knowledge to various stakeholders
  • Expert command of email marketing fundamentals (creative and templates, segmentation, dynamic content and testing methodologies)
  • High level of familiarity with CAN-SPAM regulations
  • Ability to learn technical systems and in-house tools quickly
  • Strong project management and inter-departmental/stakeholder coordination skills
  • Critical thinker with an innate curiosity and willingness to troubleshoot technical issues
  • Understanding of the value of email marketing and how it impacts marketing and overall business goals
  • Comfortable with, and adaptive to, change
  • At least 5 years’ experience in email marketing including strategy, database management, analytics & reporting, and execution/deployment (creative and templates, segmentation, dynamic content and testing methodologies)
  • Hands-on familiarity with Salesforce, Exact Target and/or similar ESPs
  • Vendor management expertise
  • Proven ability to develop and optimize multiple email marketing strategies based on best practices and overall business goals
  • Experience and understanding of email automation is a plus
  • Knowledge of HTML and CSS is a plus
62

Digital Marketing Strategist Resume Examples & Samples

  • Work with company management to establish marketing plan and execution strategies for all social media and display advertising campaign
  • Work with Managing Director of Program Marketing to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns
  • Maintain understanding of enrollment products and services across Education Advisory Board, Royall & Company and Hardwick Day
  • Bachelor’s degree in business, marketing or a related field
  • At least 3 years' working experience in digital marketing
  • Solid knowledge of setting up and optimizing Facebook Ads, Google Adwords, and AdRoll campaigns
  • Desire to innovate and improve practices and processes
63

Digital Marketing Strategist, Associate Resume Examples & Samples

  • Support Digital Marketing Strategists in establishing marketing plan for social media and display advertising campaigns
  • Perform day-to-day digital marketing activities including, but not limited to, digital campaign set-up, scheduling, testing and tagging for deployment
  • Identify technical issues and work with Digital Technology Specialist to resolve
  • Stay abreast of and recommend digital marketing best practices with coding, design, and testing of campaigns
  • Provide support with Google Analytics and social media efforts including Facebook Ads, Google Adwords and AdRoll
  • Acquire understanding of enrollment products and services across Education Advisory Board, Royall & Company and Hardwick Day
  • Assist in the measurement and performance reporting of digital marketing campaigns
  • At least 1 year working experience in digital marketing
  • Ability to set up and optimize Facebook Ads, Google Adwords, and AdRoll campaigns
  • Proficient analytical skills and data-driven thinking
  • Meticulous attention to detail, accuracy and organization to execute high-quality work within deadlines
  • Multi-tasker; able to track and manage competing priorities
  • Proven communication and collaboration skills
  • Current on latest trends and best practices in online marketing and measurement
  • Experience supporting successful marketing programs
  • Experience performing A/B and multivariate experiments
64

Event Marketing Strategist Resume Examples & Samples

  • Work with a team of program and events specialists to evaluate the events calendar for each fiscal year and assess new ideas
  • Collaborate across business units (Product Marketing, Product Development, Go to Market, etc.), as well as with content marketing and campaign strategists, to align around messaging, event format, and goals
  • Coordinate with program managers on pre -event promotions, on-site branding, and outside vendors
  • Lead post-event communications with sales and digital teams to ensure proper and consistent lead flow
  • 6+ years in an event strategy/specialist role, preferably within Marketing
  • Strong understanding of communications strategy, marketing and branding principles
  • Strong collaborative and relationship-building skills
65

Digital Marketing Strategist Resume Examples & Samples

  • Develops digital marketing strategies, including online content strategy and lead generation tactics for web, mobile, email, social and digital advertising media
  • Distills research and analytical findings and explains the strategic/tactical marketing implications, reports website performance analytics, and provides ROI modeling
  • Leads cross-functional teams and agency partners to execute digital advertising, search engine optimization (SEO), search engine marketing (SEM), social media and other digital marketing campaigns to drive leads and build the Edward Jones brand
  • Provides approval at key tactical milestones of multi-channel integrated marketing campaigns
66

Regional Marketing Strategist Resume Examples & Samples

  • A proven ability to develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management
  • The ability to collaborate in multiple directions (inward with team members, upward with leaders, and outward with stakeholders and sector/PA leaders) to strengthen marketing deliverables and maximize impact
  • An effective storyteller with the ability to develop compelling narratives that further the Gensler brand in multiple contexts (audience and purpose)
  • A proactive focus that seeks to learn relevant sector trends, opportunities, threats, and drivers that inform strategy and support business success
  • A proven ability to lead through consensus by proactively crafting strategies, programs, and plans that activate partnerships and achieve buy-in from stakeholders and collaborators is an essential function of this position
  • The ability to leverage technology, both established (Office suite, Adobe CS, CRM) and emerging (social media, VR), to drive exceptional story packaging and delivery that reflects the vision of the region to be the recognized leader in architecture, design, and planning
  • Develop and manage marketing efforts that reflect the firm and the North Central Region’s brand and positioning
  • Serve as the strategic lead on developing and executing in-office events, including the Gensler Dialogue initiative, discussions and roundtables that expand influence and develop key relationships around relevant topics
  • Work with Regional Marketing Director, Regional PR Manager, Regional Managing Principals, Office Leaders, FirmWide marketing team, and sector leaders to realize the Region’s vision and business objectives
  • Collaborate with regional leadership to develop and implement consistent strategies in the four office locations of the Region
  • Collaborate with the RMD to establish metrics and benchmarks to support measurable outcomes from campaigns and initiatives
  • Provide production oversight and support as needed, including editing, copywriting, layout and design guidance, and story editing on pursuit materials and marketing deliverables
  • Maintain a strong understanding of FirmWide marketing, research, and thought leadership as key resources to influence and reinforce Gensler’s position as leader both globally and regionally
  • Cultivate a strong team through leadership and knowledge-sharing with fellow marketing managers, ensuring that the team succeeds together and establishes consistent delivery and strong performance
67

Marketing Strategist Resume Examples & Samples

  • Serve as one of Twitter’s Technology and Telco industry experts covering B2B and B2C; align Twitter’s value proposition with advertiser and industry-specific marketing objectives
  • Lead the development and delivery of Twitter’s marketing plan in collaboration with our sales and sales strategy teams to drive advertiser adoption of our platform
  • Establish a unique POV across the Tech/Telco marketing space, and be the ultimate Twitter marketing champion across the industry
68

Product Marketing Strategist Resume Examples & Samples

  • Analyze market research data, customer usage trends, competitive threats and LOB growth and profitability goals to identify key growth opportunities
  • Develop and present recommendations and analyses to the executive management for approvals
  • Responsible for driving key strategic high-impact projects
  • Work closely with the regional marketing teams to ensure project deliverables are met on time
  • Able to analyze complex, multi-variable tradeoffs to make business case recommendations
69

Digital Marketing Strategist Resume Examples & Samples

  • Review data results across all executions for digital marketing and provide optimization strategies based on Recruitment Marketing strategy. Turn ideas based on digital performance into actionable, progressive and innovative initiatives
  • Align closely with the recruiting team, ensuring the goals for their strategy are met within the digital marketing organization, and executions align with the priority hiring need
  • Be responsible for developing monthly, leadership-ready presentations on digital marketing performance aligning to predetermined goals
  • Assist with personalization and automation journey for digital Recruitment Marketing, ensuring a laser focus on implementation and modification of execution based on performance
  • Act as the team’s liaison for any system integrations, making sure any product is integrated fully into the digital channels for RM
  • Focus on the UX scenarios for the site, aligning them to the appropriate persona
  • Handle overflow for corporate marketing initiatives as needed, managing campaign execution
  • Bachelor’s degree, university degree or equivalent, preferably in web design or marketing. BS in Marketing preferred. Master’s degree a plus
  • Minimum 7 years marketing experience, digital marketing knowledge, and marketing strategy development required. Professional services marketing experience a plus
  • Demonstrated skills in digital marketing and marketing strategy
  • Deep understanding of, and ability to apply, integrated marketing concepts, branding and message-development skills
  • Experience in working with agencies (advertising, interactive and specialized such as mobile)
  • Experience with business-to-business marketing and large, complex programs a plus
  • Strong project-management and organizational skills
  • Ability to influence highest levels of leadership within Accenture’s large, matrixed organization through relationship-building and strong executive-level presence
  • Ability to develop and apply creative and ingenious solutions to complex issues
  • Comfortable working with colleagues in various geographic locations, demonstrated ability to be effective in virtual working environments
70

Digital Marketing Strategist Resume Examples & Samples

  • Lead cross functional programs and projects as necessary, demonstrating a comprehensive understanding of the business solution
  • Develop a consolidated management-level dashboard of relevant metrics, summary of issues and risks with project status
  • Work closely with business stakeholders independently and in teams, drawing on their deep knowledge and experience to analyze consumer issues and develop innovative digital and social media solutions
  • Act as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business opportunities. You will work with key stakeholders to identify, analyze, prioritize and launch new, differentiated social media initiatives to achieve business objectives
  • The candidate will be expected to understand the dynamics and specific usage of existing social media, as well as have a clear and reasonable vision for where the fast-moving social media landscape might be heading at any given time
  • The role will be expected to bring new ideas and innovations to the table, but is also responsible for the tactical coordination and support required to execute our social marketing efforts amongst internal stakeholders and agency partners
  • Coordinate with social media community managers to maintain a social media presence for Humana business lines that will ultimately result in increased fan and follower acquisition and an engaging and positive experience with Humana’s brand
  • Create integrated marketing campaigns, managing the site’s natural search and paid search efforts
  • Be the eyes and ears of the Humana brand in the online social world
  • Understand the consumers’ needs, and in leveraging voice of the customer feedback from the site, curate new content to meet consumer needs on an ongoing basis
  • Track and monitor the success of the site. Routinely report to business leaders on success metrics, trends, optimization efforts, and areas of opportunity
  • Stay ahead of the curve on social media developments, and help identify key new opportunities
  • Work with all departments to ensure that a consistent message is delivered through social media with Humana’s corporate vision in mind
  • Monitor the social media and competitive landscape and identify key trends and developments
  • Candidate will also work as a partner with IT, the business, and respective functional areas to create, implement and test business requirements necessary to execute key social and digital initiatives
  • Candidate has experience in Medicare product line and marketing to the “new to Medicare” audience
  • Candidate is thoroughly engaged with the latest digital, mobile, social and tech trends
  • Candidate has an extreme passion for the social and digital space, eager to influence the organization with disruptive thought leadership
  • Demonstrated ability to run large scale, highly visible programs with responsibility for multiple project teams
  • Successful individuals demonstrate a blend of talents and skills such as very strong diagnostic and analytical skills, exceptional intellectual aptitude and ability, imagination and creativity, and strong interpersonal and communication skills. Attributes such as leadership, curiosity, sound judgment, maturity, and professional integrity are also key aspects to a successful career
  • Possesses exceptional communication skills – Very high attention to detail with excellent verbal, written, and presentation skills
  • Has high interest in the health and wellness industry
  • Is self-motivated; proactively finds ways to innovate, improve and drive business results
  • Possesses strong understanding of popular social networks – design, functionality and users
  • Holistic understanding of the role of social media and its effects on the company and its brand
  • Prior Marketing Experience for a Fortune 500 company
  • Experience developing and implementing digital strategy for "new to Medicare" audience
71

Senior Marketing Strategist Resume Examples & Samples

  • Lead the effort across integrated marketing campaigns. Act as main POC for all creative agencies + internal creative partners
  • Collaborate with product marketing teams on developing innovative strategies for product launches / new feature roll out
  • Lead and collaborate with cross-functional leadership (including Product, Research, Comms/Policy, Design, Brand and more) to deliver world-class marketing communications that drive brand health, customer acquisition, and loyalty
  • Act as a primary contributor to the marketing learning agenda
  • 15+ years experience in building and managing brand products and promotions with deep expertise in strategy, acquisition, marketing, research/insights, implementation, and analytics; advertising agency, tech or consulting firm experience desired. Two of three preferred
  • Experience in leading innovative initiatives that meet and exceed business and financial objectives; critical thinking, excellent analysis, and problem-solving skills
  • A proven strategist with engaging skills in verbal, written, and visual communications
72

Marketing Strategist Resume Examples & Samples

  • Oversees the development and execution of marketing strategy content and projects in support of new and existing clients
  • Accountable for the developing and maintaining deep subject matter expertise on our retail partners’ businesses and verticals in order to deliver specific marketing recommendations that will result in top-line sales for retailers
  • Partner with our New Business Sales Team to understand the business needs of key new business prospects and to create and clearly translate our strategy into marketing assets and tools – analyzing market data and interpreting feedback from internal stakeholder to deliver high-impact marketing materials
  • Analyze retailers’ competitive sets and understand their unique needs in order to lead the design of optimal cardholder benefits that will lead to greater overall retail sales for our partners while delivering profitable growth to Alliance Data
  • Partner with our Client Sales Team to refresh cardholder benefits, provide marketing recommendations and provide input into internal contract renewal discussions as needed within our existing credit programs
  • Research and document past marketing actions to serve as an internal subject matter expert on the results of applying Alliance Data best practices to program performance
  • Review outcomes of completed proposals, projects and campaigns to assess effectiveness with marketing partners to capture and act upon learnings
  • Accountable that all projects are reviewed for errors with extreme attention to detail to ensure accuracy
  • 8 – 10 years of experience in retail and payments to include Private Label and/or Co-Brand credit card experience, Multi-Tender Loyalty, or Customer Relationship Management
  • Must be able to work with major sources of data and information about a client or prospect’s category, competitors, and consumer trends to uncover actionable marketing insights
  • Able to construct proof-of-concept business plans including soft and hard Return on Investment measures
  • Must be able to synthesize information from multiple sources to make complex information easily understandable to drive clear preference for action
  • Must be able to lead and influence others, including managing and orchestrating project participants across multiple departments
73

Digital Marketing Strategist Resume Examples & Samples

  • 3+ years in SEO/Internet Marketing/Digital Marketing
  • Proven results in increasing traffic, improving conversion, and recovering or addressing an algorithm update
  • 1-2 years experience with PPC (AdWords certification required 45 days after start date if not yet certified)
  • 3+ years experience of customer service or account management
  • Working knowledge of site architecture, sitemaps, and web development
  • Skilled in using, reading, and analyzing information in Google Analytics, Webmaster Tools, Site Catalyst, Screaming Frog, and AdWords
  • Time manage multiple client projects
  • Skilled in diagnosing and fixing website performance problems
  • Ability to build relationships with customers and effectively resolve difficult client situations
  • Technical, analytical, questioner, self-directed, open, and thorough
74

Digital Marketing Strategist Resume Examples & Samples

  • Analyze data, develop insights, and provide recommendations to generate leads, monitor conversion, and lifetime value
  • Actively mine social networks to recognize opportunity for amplification of brand awareness
  • Drive the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research, etc.)
  • Communicate clearly and concisely both orally and in writing to all levels of the organization, technical resources and external partners
  • Analyze performance of multiple marketing channels and provide clear actionable insights
  • Data visualization platforms (Tableau, Qlik, etc)
  • Online customer engagement systems (Intercom, etc)
  • Must have the ability to multitask and handle incoming requests in conjunction with other ongoing projects and priorities
  • Possess excellent time management/organizational skills with a keen eye toward attention to detail
  • Bachelor’s degree; Graduate-level degree is preferred
  • 3+ years experience in business and marketing analysis experience
  • Experience in advanced analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • Experience working with granular (cookie/event level) web and mobile data to analyze traffic, page navigation
75

Digital Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree in marketing, business or communications (or equivalent combination of education and experience)
  • 2+ years of total work experience
  • Experience with Sales Force or Oracle
  • Agency vendor experience
76

Marketing Strategist Resume Examples & Samples

  • Oversees the development and execution of marketing strategy content and projects in support of existing clients
  • Builds relationships and identifies business connections with internal teams in order to maximize efficiency
  • Partner with our Client Partnerships to refresh cardholder benefits, provide marketing best practices and input into internal contract renewal discussions as needed within our existing credit programs
  • Lead the design of optimal cardholder benefits and marketing strategies for new clients within our existing credit programs
  • Helps team understand the why behind each opportunity, and role they play in the success of the project
  • Takes part in cross-departmental initiatives
  • 8 – 10 years of experience in an marketing strategy role (preferably within retail, consulting, financial services or similar field)
  • Must be able to synthesize information from multiple sources to make complex information digestible and leverage visibility of multiple projects to provide consultation
  • Must be driven to continuously identify new strategic opportunities for our prospects and clients
  • Ability to effectively facilitate brainstorming and work sessions with internal and external teams
  • Can articulate strengths and opportunities of direct reports and broader team
  • Creates teach and learn environment, by providing and being receptive to feedback
77

Senior Audience Marketing Strategist EU Resume Examples & Samples

  • Broad marketing experience across many digital marketing channels
  • Experience with media buying and optimization
  • Commitment to customer centric marketing
  • Experience with DMPs is a plus but not required
78

Asst Dir-marketing Strategist Resume Examples & Samples

  • B2B demand generation marketing experience, ideally in enterprise software, financial services or information services
  • Significant experience with planning and executing marketing campaigns and promotions across channels in a business-to-business market required
  • Strong knowledge of various integrated marketing tools and techniques (including media placement, marketing channels and marketing automation systems) required
  • Strong written and verbal communication skills, with strong attention to detail
  • Proven ability to manage multiple projects simultaneously, delivering each on time and on budget
  • Strong people skills with a proven track record of success interacting with colleagues in cross-functional teams
  • Track record of taking initiative and driving projects through to completion in a complex organization
  • Independent and creative thinker who can bring new ideas and perspectives to existing products
79

Senior Audience Marketing Strategist NA Resume Examples & Samples

  • Form strong hypothesis and drive adoption and coordination from a diverse set of stakeholders
  • Consulting experience a plus
  • 8+ years of digital marketing experience with a heavy emphasis on data driven marketing, programmatic and strategic leadership
  • Data Analytics, SQL, Engineering experience are a plus
80

Digital Marketing Strategist Resume Examples & Samples

  • A bachelor’s degree or higher and a minimum of five years of experience
  • Experience in marketing is required
  • Industry knowledge and experience is helpful, but not required
81

Digital Marketing Strategist SEM Resume Examples & Samples

  • A minimum education level of: BA/BS is Business, Marketing, Communications, or a related area
  • 3-5 years experience, preferably media agency managing performance search
  • Extremely data focused and data savvy
  • Google AdWords/Analytics Certification
  • Proficient in excel, forecasting, and reporting (pivot tables, financial models, multi touch attribution)
  • In depth knowledge of SEM media and the paid search landscape
  • Ability to manage multiple campaigns and report in real time
  • Conversion Rate Optimization (CRO) skills
82

Senior Services Marketing Strategist Onshore Wind Resume Examples & Samples

  • Bachelor's Degree in Marketing, Business, Economics and/or Public Policy or related discipline from an accredited college or university
  • Minimum of 5 years of experience in marketing, business development or business intelligence including minimum of 3 years of experience in the Renewable Energy sector
  • Wind services marketing experience
  • Master's Degree from an accredited college or university
  • Ability to build & utilize financial or economic models to deliver insights
  • Strong analytical & critical thinking skills; clear communicator with ability to translate insights into clear strategic recommendations and outcomes
  • Proficiency with Excel & overall data analysis / synthesis
  • Self-motivator with ability to identify & drive new opportunities without regular oversight
  • Leader & problem-solver with ability to identify trends & opportunities, lead cross-functional teams, drive outcomes & solve business challenges
  • Experience and knowledge of renewable energy services and industry landscape
  • Strong process and program management skills
  • Clear thinker
83

Marketing Strategist Resume Examples & Samples

  • Develops strategic and tactical marketing plans, identifying appropriate tools, budgets and vehicles goals across all marketing platforms including digital and customer relationship management (CRM) platforms to drive business objectives and monitor performance
  • Provides guidance to and collaborates with community hospital leadership, service line directors and other system leaders to ensure alignment of system and business goals and priorities in the development and implementation of the marketing plan. Provides direction and creativity in determining appropriate strategies, distribution channels and communication vehicles to reach identified target markets
  • Utilizes quantitative and qualitative market information to guide analysis of competitive opportunities and threats as well as industry trends
  • Manages complex projects proactively including a wide range of marketing needs
  • Establishes goals, measures and evaluates outcomes of marketing strategies and initiatives utilizing appropriate qualitative and quantitative methods
84

Marketing Strategist, Capital Markets Resume Examples & Samples

  • Participate in investor relations activities by maintaining constructive dialogues with fixed-income institutional investors, dealers, and researchers. Provide market participants with factual, timely and topical information related to our products
  • Use strong research and analysis skills to aid in the development of marketing strategies and publish compelling presentation, educational, and research materials. Materials should successfully educate investors and market participants on the characteristics of Fannie Mae's products
  • Work with Capital Markets Trading desks to support the preparation and execution of marketing plans to achieve business objectives
  • Work across Fannie Mae on projects that require fixed-income investor interaction, acting as the voice of the investor
  • Execute and maintain ongoing marketing activities, to include, but not limited to
  • In-person interactions
  • Digital communications strategy including content management
  • Conference strategy
  • Maintain and create contact lists related to Fannie Mae’s products
  • Work with product heads to lead the development of compelling presentation, educational, and research materials to
  • Educate investors and market participants
  • Build and maintain the investor base among targeted investor segments
  • Use and further develop Fannie Mae’s investor database in order to deliver value by
  • Maintaining pertinent information about prospective and current clients, including product participation and client news
  • Develop actionable analytical reporting that informs the Fixed Income Securities Marketing team and management regarding the investor base for fixed income products
  • Help to develop digital campaign strategies leveraging the functionality of the investor database
  • 4-6 years of related experience
  • Demonstrate excellent leadership skills, including
  • Strong judgment
  • Sharp, positive, energetic outlook
  • Proactiveness to participate in a variety of tasks and projects and execute to successful implementation
  • Strong collaboration skills – team player
  • Aptitude for learning
  • Ability to thrive in a challenging, dynamic environment with multiple priorities
  • Strong program management and organizational skills, including the ability to develop and manage to tight deadlines, thoughtfully working with a wide variety of stakeholders under tight deadlines
  • Business analysis skills – ability to translate business needs into comprehensive solutions and see those solutions through to execution
  • Quantitative analysis skills – review and understand financial data; analyze marketplace trends
  • Excellent presentation, writing, and verbal communication skills – synthesize technical product information into compelling marketing materials and succinctly express key features of programs, products, and disclosures
  • A keen attention to detail
  • An understanding of Fannie Mae's role in the mortgage finance system, Fannie Mae's business activities and how they fit together corporately and strategically
  • Proficiency with use of Microsoft Office products such as Word, Excel, and PowerPoint
85

Digital Marketing Strategist Resume Examples & Samples

  • Work with Digital Marketing Lead to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns
  • Familiarity working with retargeting (both site and list based) advertising campaigns
  • Strong ability to anticipate and identify common display advertising campaign issues and efficiently and independently solve them
  • Experience with advertising offerings for other social media platforms (e.g., Instagram, Snapchat, LinkedIn)
86

Senior Institutional Marketing Strategist Resume Examples & Samples

  • Nuance-ing the product’s messaging to fit the various sales channels (direct, consultant, third-party)
  • Creating a common messaging framework for all Brown Advisory investment products
  • Identifying opportunities for new product development
  • Working closely with other members of the Marketing team to ensure the necessary back-up and cross training support is in place to handle work load
  • Maintaining communication within department as well as with other departments to assure consistency in communication with clients and consultants
87

Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree with heavy marketing, communications or market research emphasis
  • Three years of experience executing marketing and communications with an advertising agency, creative services provider or within a marketing department of a university or corporation (may include account management, strategic marketing, communications or market research)
  • Solid understanding of marketing strategy and mediums (print and digital), and a demonstrated ability to develop and execute marketing and communication plans
88

Senior Marketing Strategist Resume Examples & Samples

  • Provide marketing and communication support for the launch of new clients/health centers including point of purchase materials and events including open houses
  • Responsible for developing strategies and implementing multi-channel tactics to drive health center utilization
  • Partner regularly with account managers on client retention strategies
  • Actively participate with the account manager in the development of quarterly and annual client reports
  • Function as the primary marketing representative for the client support team
  • Provide marketing and communication support for health center events including wellness activities, health fairs, open houses, etc
  • Develop annual client and patient communication strategy
  • Conceptualize, write and design marketing collateral to support the execution of the annual marketing and communications plan
  • Working with the account manager and client team actively identify testimonials and stories for internal and external use
  • Track and monitor marketing and communication programs and effectiveness and identify trends and improvement strategies
  • Develop work processes for the department that drive operational efficiencies and improve the quality of support provided by the department
  • Partner with recruiting as appropriate to develop localized strategies for finding the best talent
  • Maintain client websites and patient portals with specific client information including hours of operation, providers, etc
  • Lead marketing strategist team meetings and manage daily/weekly team workload
  • Provide back-up support to marketing strategists involved in new client/health center implementations
  • Reconcile monthly budgets for the marketing strategist team by client
  • Provide oversight of corporate wide initiatives such as patient packets, marketing kits, etc
  • Mentor new employees
  • Bachelor’s degree from an accredited college or university in Marketing, Business, or a related field
  • Minimum 3-5 years in a marketing or communications role
  • Expert level InDesign, PowerPoint and Word skills; familiarity with Microsoft Office Suite and Adobe Suite
  • Ability to execute and implement projects with minimal guidance
89

BB Marketing Strategist, Technology Industry Resume Examples & Samples

  • Lead the development and execution of Twitter’s full-funnel business to business marketing plan to drive advertiser adoption of our platform
  • Develop a channel strategy to tell our story in bold and unique ways, focusing on why Twitter is relevant to the industry and how best to use the platform
  • Create content and programs that will align Twitter’s value proposition with advertiser and industry-specific marketing objectives
  • Collaborate with business managers to develop compelling, client-facing materials to maximize industry revenue growth
  • Solicit quarterly feedback from sales, clients, and agencies to drive research, content, and product development
90

Digital Marketing Strategist Resume Examples & Samples

  • Demonstrated experience in digital user journey mapping, website design and web development
  • Experience with Microsoft Visio a plus
  • Ability to use insights to drive business decisions and influence stakeholders-Ability to prioritize work in an agile environment
  • Experience in creative design, optimized for web
  • Highly proficient in SEO-Experience in digital strategy development
  • Ability to lead and develop trust & consensus across organizational boundaries
  • Willingness to work at all levels this role requires a significant amount of strategy development and will also require getting "in the weeds" with digital & blogging platforms
  • Web analytics background also desired
91

SEM Digital Marketing Strategist Resume Examples & Samples

  • Lead digital strategy recommendations and campaigns for high value clients, across all industries
  • Partner with sales and service account lead to interface with clients and provide digital strategy expertise and solutions
  • Stay abreast of emerging SEM, digital marketing and display trends and platforms while educating agency team members
  • Display exceptional written and verbal communication skills and able to communicate complex digital/social concepts
  • Collaborate effectively with colleagues and clients across a range of industries and skill levels
  • Represent ReachLocal at industry events as a thought leader in digital marketing
  • Demonstrated track record in digital marketing, particularly lead generation via paid search and display
  • Bachelor’s degree in Marketing, Communications, Public relations or related fields. Must have minimum of 5 years leading large SEM programs within an organization. Master's degree in a related field is a plus
  • Extensive knowledge and understanding of SEM and display, and a strong understanding of new media consumer behaviors and trends
  • Ability to multi-task and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
  • Proven track record of generating results, managing teams and collaborating with others
  • Creative thinker with strong management, and organizational skills with exceptional attention to detail
92

Digital Marketing Strategist Resume Examples & Samples

  • Create content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design, writing and other people to produce high quality content
  • Manage projects and ensure deadlines are met
  • Deliver engaging content on a regular basis and champion best practices
  • Write, edit, proofread and improve content
  • Optimize content based on SEO and Google Analytics
  • Analyze web metrics and offer interpretations and insights
  • Promote content through various channels, ensuring strong web presence
  • Generate ideas to increase customer engagement
  • Proven work experience as in digital marketing and/or content marketing
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics preferred
  • Excellent communication and writing skills in English
  • Experience with content management systems and SEO tools is a plus
93

Digital Marketing Strategist Display Resume Examples & Samples

  • 3-5 years experience, preferably media agency managing performance display
  • In depth knowledge of programmatic media and the DSP landscape
  • Makes evident good technical understanding and can pick up new tools quickly
  • SQL, Tableau
  • LinkedIn, Twitter, programmatic or native advertising experience
  • Knowledge regarding technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags
94

Marketing Strategist Resume Examples & Samples

  • Industry Marketing & Events Strategy
  • Building a comprehensive marketing strategy to reach our audience through our presence at key industry and B2B events and associations (ANA, 4As, IAB)
  • Evaluating and recommending whether sponsoring and/or speaking at key events such as Advertising Week can drive our overall marketing objectives and make a clear recommendation
  • ​Producing ideas on content that can be showcased at industry events
  • Thought Leadership Marketing
  • Create a data-driven thought leadership plan in partnership with marketing leadership and our research team to bring unique insights to marketers. This includes building a strong narrative and content marketing plan to highlight these insights in creative ways
  • Agency Thought Leadership Marketing
  • Specifically for our agency partners, adapt our marketing plan to create initiatives that are targeted to media & creative agencies, working closely with our Agency Team -- how do we activate and build stronger marketing programs that educate, influence and persuade business decision-makers on the value of Twitter
  • Comms Strategy
  • In close partnership with Comms, build an integrated marketing and comms plan that ensures we are consistent with our messages and touch points across key audiences and that we leverage comms as a marketing channel
95

Marketing Strategist Resume Examples & Samples

  • Align Twitter’s value proposition with advertiser and industry-specific marketing objectives
  • Apply a Retail industry POV to North America marketing initiatives and develop a go-to-market strategy for key Retail audiences
  • Content Creation
  • Create the content and marketing programs that will maximize industry revenue growth; focus on why Twitter is relevant to the industry and how best to use the platform to meet marketing objectives
  • Partner internally and externally to develop & distribute deep insights that matter to our customers
  • Relationship Management
  • Serve as one of Twitter’s Retail industry experts
96

Marketing Strategist Resume Examples & Samples

  • Lead Uber Marketing strategy, campaign planning, activation and build insights
  • Develop an integrated segmentation and messaging strategy across the different programs within Marketing (digital / offline / CRM / SEO / platform / program management), as well as teams outside of Marketing
  • Build strategic creative briefs and processes that enable the Design team to develop key messaging for each target audience and campaign
  • Communicate Marketing strategy internally; be a resource for team members to understand and uphold the overarching strategy
  • Lead the development of cohesive campaigns and processes to support global initiatives and growth markets
  • 7+ years experience in building and managing brand products and promotions with deep expertise in strategy, acquisition, marketing, research/insights, implementation, and analytics; advertising agency or consulting firm experience desired
  • You have experience working in an ROI-driven marketing org, and have a consistent record of implementing strategic work to drive business impact
  • Focused on the big picture and unifying team members across marketing initiatives around core brand objectives and strategic goals
  • Obtain market intelligence, and leverage to identify Uber opportunity / competitive edge in regions across the globe
97

Field Marketing Strategist Resume Examples & Samples

  • Have 3-5 years marketing experience or relevant equivalent
  • Possess a B.A./B.S. in Marketing or a related field; or an equivalent in education and experience
  • Have flexibility to travel moderately both regionally and nationally
  • Have the ability to interpret high-level marketing strategy, as well as the design, technical, financial, and operational requirements of marketing programs
  • Possess a strong ability to manage multiple demands and responsibilities and adapt quickly and effectively to changing needs and expectations
  • Have demonstrated ability in maintaining focus on both short- and long-term priorities and goals
  • Be able to develop creative programs and solutions
  • Possess excellent written and verbal communication skills
  • Have a strong desire to work as part of a team and demonstrate ability to elevate and develop others by training, coaching, and mentoring team members
  • Be able to write RFPs, negotiate contracts, track project costs, and process invoices
  • Maintain current knowledge of trends in internet technology, consumer marketing, Food with Integrity, and the restaurant industry
  • Have a strong knowledge of, and connections in, the local market with a deep understanding of demographics and what makes that market tick
  • Live in the key market with the ability to work independently and remotely both in the field and from a home office
98

Digital Marketing Strategist Resume Examples & Samples

  • Develop an integrated digital strategy to nurture and create engagement with firm’s prospects, and cross-sell to existing clients
  • Build and manage the company’s social media profile and presence. Train team members to optimize Linkedin
  • Execute paid advertising strategies to increase site traffic
  • Manage on-site SEO to increase rankings
  • Optimize marketing automation and lead nurturing processes through email, content and social channels
  • Direct our content agency to create and execute on an editorial calendar to create thought leadership content that educates and builds value with our core audiences
  • Establish KPIs to measure web site, content and social performance
  • Analyze site analytics to create new strategies to reach and engage our target buyers
  • Oversee site designer, developer and digital marketing specialist
  • Minimum of 5-7 years of digital experience on client or agency side
  • Business-to-business experience preferred
  • Knowledge of Hubspot, content marketing, search & social
  • Ability to deliver high-quality results, on-time, and within budget
  • Well organized with solid project management skills
99

Brand Marketing Strategist Resume Examples & Samples

  • The development of core content, marketing and go-to-market strategies for candidate generation
  • Build digital campaigns that address the differing needs of technical, non-tech and diverse candidates
  • Craft and develop compelling messaging and tools focused on candidates for use on the web, at live events, etc
  • Deliver clear, concise content for websites, email, and social media campaigns
  • Work closely with business leadership, Recruiting brand leadership, diversity PMs
  • 3-5 years of work experience in marketing, marketing communications and/or digital/high-technology companies/products to Public Sector IT customers
  • Experience creating marketing content for recruiting
  • Strong digital marketing background
  • Demonstrated ability to tie marketing programs to ROI metrics
  • Ability to develop effective marketing assets (product videos, web content) within tight deadlines
  • Demonstrated ability in launching and growing innovative technology product success
  • Accomplished range of skills from high level strategic thinking to creative and execution
  • Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics
100

Senior Marketing Strategist, VP Resume Examples & Samples

  • Provides consultation to business segment clients to define their marketing needs, develops marketing plans to support the realization of acquisition/revenue goals, and works with Centers of Excellence to deliver defined initiatives
  • Design overall marketing strategy in an ever-changing environment. This individual develops and drives marketing strategies that employ the appropriate channels and technologies to provide optimum positive exposure for the brand as well as the maximizing the effectiveness of client and prospect-facing communications and content
  • Ensures marketing and communications programs are consistent with brand positioning and legal, compliance and regulatory requirements
  • Interacts with all levels of senior management throughout the entire organization and specific to assigned business segments
  • Manage a team of up to three individuals responsible for supervising the execution of advertising, direct mail, collateral, client communication, web content, and sales presentation materials for the businesses supported
  • 7+ years of experience marketing consumer products and/or services. Experience with multi-cultural or segment marketing preferred
  • 7+ years of direct and digital marketing experience across advertising, DM, paid search, display, content, email, social, marketing automation, online sales, and lead generation preferred
  • 5+ years of experience with people management, sales planning, product/program management, strategic planning, and vendor partnership management preferred
  • Experience in a scorecard environment - ideal candidate will have experience working with Marketing, Product Teams, Digital Teams, Agencies, PR /Corporate Communications, Finance, and IT
  • MBA or Master's degree preferred
  • Excellent interpersonal and relationship building skills; track record of delivering meaningful results through collaboration and influence
  • Strong, decisive leadership ability with a desire and competency to drive results
  • Strong analysis and presentation skills
  • Flexibility to adjust in an often-changing business environment
101

Global Digital Marketing Strategist Resume Examples & Samples

  • Leading web strategy for the IBM Watson Customer Engagement portfolio
  • Managing the evolution of the IBM Watson Customer Engagement web site across all digital touch-points in order to drive client engagements, preference and demand for IBM Security
  • Collaborating closely with the web development team, Product Marketing, and Demand Programs
  • Driving innovative approaches to digital marketing, embracing cutting-edge trends and ideas to ensure that our web properties are optimized for our digital marketing efforts (paid media, social, etc.)
  • Establishing and reporting on Key Performance Indicators (KPIs)
  • Creating action plans as needed to achieve targets
  • Utilizing data and analytics for continual optimization and improvement of web performance
  • Delivering clear and impactful user experience (UX) across digital properties by simplifying the experience for clarity, consistency, and authority
  • Increasing overall website performance metrics (traffic, registrations)
  • Driving engagement on site (conversion of visitors)
  • Working with brand and Demand Programs (DP) teams to understand full range of digital ecosystem to leverage for marketing tactics
  • Internet marketing at both the strategic and tactical levels including a proven track record of success in Search engine optimization (SEO) and Search engine marketing (SEM)
  • 3+ years of web marketing experience
  • Interactive experience and technical background (HTML, databases, web development tools, web analytics, graphic design)
  • Demonstrated track record of having successfully managed web/content marketing projects in a fast-paced company, with a deep understanding of different requirements and success criteria
  • Messaging, design, and content creation expertise, especially in high tech and Software as a Service (SaaS) markets, with demonstrated understanding of marketing to IT professionals
  • Demonstrated Internet marketing experience at both the strategic and tactical levels including a proven track record of success in SEO and SEM
  • Ability to build cross-functional relationships and work with all levels within an organization
  • Ability to multi-process and lead the delivery of projects consistently on time and with accuracy in a very fast-paced environment
  • Awareness of digital marketing content development processes and implementation
102

Senior Marketing Strategist Resume Examples & Samples

  • Serve as primary marketing communications contact throughout new health center implementation process. Develops, executes or provides oversight of comprehensive communications plans to include
  • At least three (3) years of experience in a marketing or communications role
  • Expert level InDesign, PowerPoint and Word skills and entire Microsoft Office Suite and Adobe Suite
103

Digital Marketing Strategist Resume Examples & Samples

  • Sets digital marketing strategies and leverages relationships with key stakeholders globally to ensure alignment with their strategies or objectives for achieving business success
  • Research products, develop unique strategies and build upon current strategies, identify new opportunities within the digital arena to meet/exceed objectives
  • Provides thought leadership for Ashland’s digital approach including road-maps for modernization in communications, customer outreach and delivery
  • Executes projects to be high quality, on time and cost-effective/on budget
  • Fosters timeline development and monitors progress, ensuring deadlines are met
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong internal client relationships
  • Develop appropriate social media interactions as part of digital strategy
  • Solid background developing and executing integrated digital campaigns considering all necessary tools (e.g. website, email, social media, blogs)
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with IT, marketing, sales, technical and communications teams to optimize customer experience and ensure brand consistency
  • As the go-to expert on digital marketing and communications, partners with IT to inspire and move Ashland toward a more digital mindset
  • Leverages appropriate external resources and experts, to establish and drive the adoption of best practices in digital marketing
  • Stay up-to-date with digital technologies developments
  • Develops strong, trusting relationships between internal stakeholders and external partners and agencies, providing leadership and support during strategy, ideation, and execution
  • Writes communications briefs, ensuring that creative and media are effectively integrated
  • Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
  • Develops a total understanding of online target audience and mindset modes
  • Writes and transmits conference reports to internal clients and external partners and agencies
  • Provides campaign performance reporting and analysis to internal clients and agency partners
  • Ensures accountability is established during the project planning process
104

Associate Marketing Strategist Resume Examples & Samples

  • Manage all aspects of Reseller Connect's business intelligence service offering, including project management and deliverables, analysis, presentation and daily point of contact with product marketing stakeholders to define project goals & objectives and provide data-driven recommendations that guide marketing decisions for vendor and reseller marketing programs. (50%)
  • Responsible for integrated marketing planning, digital marketing strategy & campaign development in conjunction with the Reseller Connect marketing team to leverage business intelligence projects into additional revenue for the business (15%)
  • Drive improvements and enhancements to customer insights/intelligence initiatives and propose additional metrics to broaden the customer story and effectively showcase the overall impact of the ResellerConnect offering. (15%)
  • Showcase the Reseller Connect offering through the development of case studies, proposal/presentation systems and promotional campaigns for the Reseller Connect business (15%)
  • Work with team leadership to research innovative marketing technologies for product development & service enhancement positioning within the ResellerConnect portfolio (5%)
  • Additional duties as assigned
  • Meets attendance and punctuality standards
  • 5 to 8 Years of relevant work experience
  • Conceptual, strategy thinking strength and ability to translate into findings
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Ability to examine raw data and extract actionable insights
  • Current with insights and analytics trends
  • Knowledge of BI tools and practices is essential
  • Able to work independently and prioritize effectively in a fast-paced environment
  • Understanding of market research and business analysis, especially as it relates to business-to-business marketing
  • Understand marketing and technology, and the interplay between them
  • Must analyze and resolve complex issues and problems in a sound and timely fashion
  • Network effectively to build solid, effective working relationships with a variety of internal and external stakeholders
  • Results-driven attitude; a self-starter who thinks and participates effectively, both independently and collaboratively
  • Ability to effectively communicate within all areas of the company
  • Can lead discussions with stakeholders who may be unfamiliar with data analytics
  • Ability to help others understand the value of analytics in business problem solving
  • Possesses strong multi-cultural interpersonal skills
  • Able to constructively work under stress and pressure when faced with high workloads and deadlines
105

Marketing Strategist Resume Examples & Samples

  • Develop product selling systems and ensure all material is approved and distributed according to marketing processes and in line with compliance guidelines
  • Understand the various channels that the selling systems will be used and have the ability to tweak the messaging to fit the appropriate channel working very closely with the channel marketers
  • Manage the ongoing updates on all focus fund selling systems (fund toolkits) and ensure the most up to date version is distributed to GRG as well as external channels – including web, media, events etc
  • Manage the expectations of all stakeholders to ensure updates are provided in a timely manner on an ongoing basis
  • Work with the Marketing Analyst to produce regular data on the usage of product selling systems across teams for the purposes of management reporting
  • Continuously look for opportunities to ensure the production and distribution of the product of product selling systems is efficient
  • Ensure the effective translation of all selling systems to ensure all regions are given consistent information in order to go to market on products
  • Responsible for product data accuracy in all communication channels and to ensure that new product requirements are weaved into the information databases
  • Required to sign off on product content created for materials including magazines, website, events
  • Relevant experience within marketing at an asset manager
  • Strong technical product knowledge across asset classes: Equity, Fixed Income, Absolute Return and Alternatives
  • Ability to both create content and have some high-level strategic marketing input
  • Experience in managing people would be advantageous
  • IMC/CFA preferred
106

Marketing Strategist Resume Examples & Samples

  • BA in related field, such as Communications, Marketing, or Journalism
  • 5-10 years’ experience in marketing, with a focus on retail, hospitality or brand
  • Experience in a design firm is preferred
  • Vivid and persuasive storytelling abilities, visual and written
  • Experience with research and integrating trends into positioning activities
  • Experience working quickly and efficiently in InDesign
  • Collaborative approach
  • Ability to guide others’ work in both creative and production pursuits
107

Digital Marketing Strategist Resume Examples & Samples

  • Research and strategize paid search campaign plans for our clients
  • Manage accounts to ensure all project deliverable deadlines are met
  • Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met
  • Analyze and report on Pay per Click campaign results and present to client by documented report and presentations as necessary
  • Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers
  • Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences
  • Minimum 3 years of working experience in paid search operations with an understanding of web analytics
  • Current experience managing spend of at least 10k a month
  • Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required
  • Experienced in creating and presenting campaign reports including ROI, conversion rates, etc
  • Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications
  • 2 to 4 years of Customer Service or Account Management
  • Demonstrated success as an PPC trafficker and operations leader
  • Google Adwords certification within the last year
  • Strong understanding of online advertising platforms - experience with Marin or Kenshoo desirable
  • Proficient with database driven web analytics and comfortable crunching numbers
  • Effective written and verbal communicator with influencing skills
  • Client facing and service oriented
  • Strong judgment and attention to detail
  • Technically oriented
  • Ability to collaborate cross-functionally to execute product strategy
  • Strong analytical, problem-solving and prioritization skills
  • Bachelor’s degree from accredited college or university preferred
108

Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree from an accredited university in Marketing, Communications, Business, Management, or related field
  • Minimum 5 years of experience managing projects and executing a wide range of marketing activities as a member of a marketing or communications team
  • Demonstrated project management experience successfully executing marketing projects and plans
  • Evidence of success leading major marketing initiatives from start to finish that increase brand awareness, drive inquiries, acquire customers, and maintain relationships with existing partners and customers
  • Experience working with media plans, media buying, media budgets and implementation of advertising
  • Strong analytical skills and experience making data-driven decisions
  • Excellent written communications and organizational skills
  • Master’s degree from an accredited university in Marketing, Communications, Business, Management, or related field
  • Experience developing marketing and media plans and purchasing advertising in higher education, nonprofit, or other public sector settings
  • Experience marketing to adult, nontraditional student audiences and understanding of student lead generation process
  • Experience collaborating and coordinating with internal departments and external vendors to develop and execute directions and plans
  • Excellent, current knowledge of digital marketing principles and practices
  • Extremely detailed and deadline-oriented
109

Digital Marketing Strategist Resume Examples & Samples

  • Design web pages for marketing campaigns and landing sights as well as managing current content on sights
  • Interaction with IT, marketing, product, and compliance groups to create content that supports the overall digital strategy
  • Consult with other departments, product groups and external providers as they gather, synthesize and format company and product information for digital delivery
  • Assist in the coordination and monitoring of the content management processes across the enterprise
  • Participate in user research and usability testing
  • Bachelor’s degree or equivalent of 8 years’ experience
  • 6+ years’ experience in marketing or digital marketing capacity
  • HTML and CSS experience is required
  • Experience working with Salesforce or other marketing automation platforms is preferred
  • Excellent planning/organizational, problem solving, presentation, and analytical skills required
  • Excellent attention to detail, time management and strong decision making skills required
  • Advanced oral, written language and listening skills
  • Advanced computer skills and knowledge of business unit applications, along with interactive design (CSS, HTML, XML, javascript, J-query, Flash), content management and usability required
  • Ability to maintain confidentiality is essential
110

Marketing Strategist Resume Examples & Samples

  • Partners with Sales Consultants and Sales Services Specialists to provide one-on-one marketing-strategy guidance and recommend solutions to meet the marketing and business needs of top-tier clients
  • Identifies and matches Cox Media’s products to specific client needs and objectives to develop highly customized solutions and marketing campaigns
  • Holds shared accountability with Sales and Marketing Leaders to develop marketing strategies to create awareness, engagement, and drive purchasing among high growth, high potential clients. [Strategy development] Develops, executes, and adjusts strategies for monetizing Cox Media and CCI programs and events to deliver results to Cox Media clients
  • Identifies emerging sales opportunities
  • Coordinates with Sales Services Specialist, Sales Consultant, Production, Digital Media Sales Manager, and/or Marketing Coordinator (if applicable) to execute on proposed campaign solutions
  • Acts as subject matter expert to Sales team and top-tier clients on all Cox Media products, their value proposition, and how to demonstrate their impact to various marketing needs
  • Builds an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities
  • Validates that requests for and sales of Cox Media products and services meet clients’ business needs and requirements
  • Partners with Marketing Analyst and Marketing Communications Specialist to author a story which illustrates how each would benefit the client
  • Tracks campaign results and prepares comprehensive campaign recaps to communicate return on investment to clients
  • Attends job-related training to increase knowledge of Cox Media and competitor services. Is fully knowledgeable of Cox Media solutions, marketing techniques, and consultative selling techniques; attends strategic and/or development meetings with Cox Media colleagues
111

Senior Marketing Strategist Resume Examples & Samples

  • Go to Market Plans - Independently spearheads strategic initiatives and go to market plans, key value propositions and relevant industry or company proof points and campaigns that will help our clients deliver new digital consumer experiences and will drive growth in new markets
  • Cross-business unit collaboration - Collaborate effectively with colleagues across the company to ensure alignment with product objectives, alignment of consumer marketing assets, brand standards and product line revenue goals
  • Product positioning - Develop product positioning and messaging that differentiates our products, creating original content and defining and coordinating marketing programs
  • Marketing Communications - Oversee all marketing communications for the specific product lines, including management of relationships with internal partners, advertising, and public relations agencies
  • Market Intelligence and Action Strategies– be the expert on your buyer personas and their buying criteria, understand the planning and decision making cycle of financial institutions, be the expert on our competition and know how to win market share
  • Sales enablement - Communicate the value proposition of the products and work closely with Sales, Account Management, and Channels partners for product launches and initiatives
  • Demand Generation – develop the strategy, write content and work with internal teams to create and manage the marketing programs that drive demand for our products
  • Product Launch - Plan, track and manage launch checklists and project plans supporting market launch and GTM readiness
  • Minimum 3 years debit and credit card payments marketing experience
  • Demonstrated highly organized project management skills
  • Product Launch experience
  • Independent, proactive, strategic thinker with a passion for the consumer and client experience
  • Excellent written communication and content development skills
  • PowerPoint and Microsoft Office fluency. Adobe Design Suite preferred
  • Demonstrated strategic growth expertise
  • Creative, resourceful, detail oriented, with a results driven ability to independently oversee multiple projects simultaneously
  • Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate governance and global brand standards
  • Exceptional interpersonal skills and the ability to develop strong working relationships in a team environment
112

AVP, Regional Digital Marketing Strategist Resume Examples & Samples

  • Influence marketing strategy at the CMO level.Forge highly effective working relationships with regional and in market CMO’s, and lead this group to formulate a new approach to digital for the region, and individual markets
  • Strategic planning.The candidate is expected to engage regional and country CEO’s, to rapidly build a deep understanding of our business goals, and build out a digital marketing strategy that delivers against these goals
  • Delivery of digital thought leadership and change.The candidate is expected to bring into our organization leading edge digital marketing ideas, and incorporate these ideas and best practices into our digital marketing strategic plan, while ensuring that key marketing personnel are bought into these ideas
  • Lead strategy development of performance digital marketing campaignsacross multiple digital channels through collaboration with the BU’s Brand and Marketing teams, Global Brand Council, and the Asia Brand & Sponsorship team. These channels include social media, web, content distribution, mobile, email, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and online ads
  • Social media Strategy (and Compliance) -Work to define the role of social media and content in our marketing and customer engagement mix. Work closely with Regional Content Manager, and local Asia markets, to establish strategy and an engaging content resource library. Establish clear social media compliance with Manulife global social media policies
  • Provide functional expertise, and best practices and recommendationsregarding the development and execution of digital marketing campaigns. Apply expertise to demonstrate how digital communications can improve the reach and enhance effectiveness of our brand and marketing efforts in acquiring, growing and retaining customers
  • Identify and operationalize digital marketing platforms -identify marketing platforms to execute and report on delivery activities. (for examples could include Outbrain, EDM delivery platforms, campaign management, social media management and other marketing platforms)
  • Define and execute role of Digital Marketing in Driving customer data collection -working with Regional VP of Data, devise effective marketing programmes that enable collection of prospect and customer data, tied closely to a broader data strategy owned by the VP of Data Asia
  • Define marketing effectiveness reporting dashboard -work with Digital Marketing Analyst, and Regional VP of Data, to establish comprehensive reporting suite, to identify marketing performance, identify winning campaigns, and cross fertilise data driven learning across the region
  • Work with BUs to develop and implement online and mobile campaigns to increase lead generation, product sales, engagement and retention
  • Work with Customer Experience team to leverage PWS/CWS to increase engagement, cross-sell/upsell
  • Develop SEM and SEO strategies and action plans with the BUs to improve site visits, campaign performance
  • Partner with the Brand and Sponsorship team on the management of digital branding elements across all of our digital properties
  • Support social business activation in collaboration with the Distribution, Digital and Customer Experience team
  • Mapping out a content strategy that supports and build the brand promise and positioning
  • Leverage social media insights and other market, customer data to develop content themes/topics and execute a plan to develop the assets
  • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing
  • Define measurement of success. Work with Consumer Insights, Analytics, and BU Marketing teams on campaign tracking, evaluation and optimization
  • Identify content partnership opportunities. Manage digital agencies and content providers
  • Have a passion for understanding customers, and experience in building a customer oriented culture
  • Incredible people skills. Ability to work with teams of creative personnel and content creators. Digital or creative agency management experience
  • A passion for new technology. Social DNA a must!
  • Excellent project management skills, good operational and process orientation
113

Digital Marketing Strategist Resume Examples & Samples

  • Define web site information architecture and structure, working with portfolio teams to optimize page performance
  • Support the implementation and adoption of CMS – Drupal 8
  • Management of web workflows including UX, SEO on-site and off-site links
  • Management of digital buyer’s journey across multiple products and offerings
  • Lead efforts to ensure /cloud web pages and campaigns are optimized for organic search
  • Application of Gold Standard templates, leading and participating in A/B testing and familiarity with tools such as Optimizely/Hot Jar
  • Work with internal and external teams to ensure consistency in /cloud site implementations
  • Develop and drive the A/B testing plan to drive continuous optimization and Learning(s)
  • Own governance and retirement of assets work stream
  • Map digital asset relationship to ensure that they conform with Cloud’s digital ecosystem
  • Drive the strategy defined the IBM Cloud business owners
  • Landing page development Manage the relationship between .com and campaign landing experiences
  • Working with web base project management tools
  • At least 5 years experience in marketing/business development
  • Large enterprise organization experience a plus
114

Digital Marketing Strategist Resume Examples & Samples

  • Project brief development (based on the Digital Gold Standard matrix) and management of weekly status sheet, timeline and budget
  • Create/own the Digital Gold Standard/Blueprint in context of the campaign strategy
  • Oversee creation and optimization of digital assets
  • Own all digital drive-to-assets and development of landing page experiences
  • Map the digital asset relationship to ensure conformance with Cloud’s digital ecosystem
  • Work with the Media Team to develop the media plan in context of the campaign strategy
  • Work with the Search Team to create paid search strategy and performance of key words
  • Digital Agency – selection and acts as the main point of contact for the campaign
  • Develop digital campaigns following the 7 truths of marketing
  • Work with the Diamond Team Lead resolve day-to-day issues
  • Develop plans to address Lead Development Representative, enablement, lead pass, sales, and content and core assets
  • Work with management to develop campaign quarterly guidance materials
  • Manage multiple agencies and track budget expenditures based on deliverables creation
  • Manage campaign progress via back-end tools (i.e. Unique 9.1/Core metrics/Rio
  • Work closely with country Digital Gold programs to obtain feedback on marketing program effectiveness
  • Manage/provide direction to agencies to assist in delivering company standard programs
  • At least 8 years experience in digital marketing and demand generation marketing campaigns
  • U.S. citizenship required
115

Digital Marketing Strategist Resume Examples & Samples

  • Plan and manage digital marketing campaigns. Provide recommendations in response to customer needs and anticipate and identify new market opportunities. Develop digital marketing programs/campaigns to address these needs. Facilitate successful delivery of these digital marketing programs/campaigns
  • Drive qualified prospects to fishersci.com and convert those prospects to customers who buy and serve themselves online
  • Drive digital marketing campaigns from planning to execution in collaboration with portfolio management, strategic marketing, marketing services, sales, service and digital marketing technology teams
  • Investigate new digital marketing opportunities and establish recommended strategies by analyzing market data, customer feedback and evaluating existing business strengths and weaknesses
  • Work independently to develop and execute objectives and goals in line with Research and Safety Marketing Division business strategy
  • Nurture customer relationships and continually seek new customer opportunities
  • Collect and analyze campaign, financial, marketing and sales information. Recommend strategies to expand reach and improve revenue/GP based on analysis. Review campaign progress continually to measure effectiveness and ensure attainment of objectives and results
  • Work with Director of Global Digital Marketing to set and define digital marketing strategy. Ensure that recommended strategy aligns with and is supported by stakeholders
  • Assume a leadership role with portfolio, marketing and sales colleagues and with members of other departments that support the digital marketing programs
  • Ensure alignment of social media strategy with business development goals
  • Bachelor’s Degree or equivalent work experience
  • 5-7 years of experience leading digital marketing initiatives
  • Comprehensive understanding of digital marketing technology platforms. Experience with marketing automation, salesforce automation, ad targeting, predictive marketing engines, social media platforms and other technologies in the digital marketing ecosystem
  • Experience planning and running email, SEO/SEM, display advertising, retargeting, and social media campaigns
  • Self-starter, motivated, able to work independently
  • Strong leadership and motivational skills; demonstrated ability to lead without direct authority
  • Capacity to work well across multiple functional areas
  • Proficient at problem solving skills; creative thinker
  • Understanding of financial drivers, profitability, revenue/GP
  • Sales knowledge, territory management, sales planning, prospecting skills
  • Presentation skills, professionalism
  • High energy, creative
116

Asst Dir-marketing Strategist Resume Examples & Samples

  • 5+ years in B2B marketing operations is required
  • Fundamental understanding of how marketing initiatives drive leads and impact sales
  • Experience with financial services and/or technical solutions is preferred
  • Deep, working knowledge of IT development processes related to CRM and content management platforms, preferably Marketo, Eloqua, Cvent and SFDC
  • Strong project management experience, including the large-scale rollout of applications to sales and marketing audiences. Project management certifications a plus as well as familiarity with project management lifecycle processes
  • A history of effective interactions with an ability to communicate business and technical concepts to diverse stakeholders at various levels of the organization is required
  • Demonstrated experience utilizing marketing automation systems to drive leads and impact sales
  • History of building and maintaining positive relationships both internally and externally with senior level individuals and cross-functional teams
  • Must possess a consultative approach and easily develop rapport and trust with multiple individuals and personalities
  • Ability to manage budget, software and reporting tools
  • Experience working pro-actively; ability to multi-task and work to tight deadlines and under pressure
117

Senior Marketing Strategist Resume Examples & Samples

  • Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics
  • Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking
  • Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans
  • Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines
  • Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI
  • Work with internal matrix partners and external vendors to develop, manage, track and project budgets
  • 6 years' experience
118

Marketing Strategist Resume Examples & Samples

  • Develop and implement strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics
  • Lead the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking
  • Work with team members to assure the execution of high quality marketing strategies within defined timeframe. Develop detailed project requirements and timelines for all tactics in marketing plans including measureable objectives, capture of marketing messages and claims, campaign data specifications, and creative mandatories. Lead ongoing communication of project status to key stakeholders and/or approvers. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and brand, federal and state guidelines
  • Track and measure marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI
  • Work with internal matrix partners and external vendors to develop and manage project budgets
  • Other duties as assigned or requested
  • 3 years’ work experience
119

Email Marketing Strategist Resume Examples & Samples

  • Provide technical campaign support for email campaign deployments, including build, testing/QA, and analytics tagging using the Salesforce Marketing Cloud and Listrak platforms
  • Develop email marketing strategies to support new user acquisition, engagement, and retention initiatives
  • Generate, analyze, and interpret data for email campaigns to make improvements to existing campaigns and design new ones - deliver results and insights to key stakeholders
  • Collaborate with cross-functional teams to ensure timely completion of creative briefs
  • Create best practice KPI and reporting documentation to be implemented by the organization
  • Tackle projects that impact overall email marketing health, e.g. monitor deliverability, maintain templates, troubleshoot campaign issues, monitor interactive design elements, etc
  • Work cross-functionally to develop and implement a testing plan for key email components such as subject lines, CTAs, and creative assets to support Marketing and KPIs and provide insights to the Editorial, Creative and Tech teams
  • Plan and deliver CRM strategies across GTS, encouraging customer retention and customer loyalty
  • Work closely with GTS counterparts, including Social Media, on overall content strategy and deployment schedules to optimize response
  • Work with CRM partner and brand marketing teams to develop customer journey maps, analyzing touch points with the organization and maximizing commercial opportunities
  • Stay current with best practices, strategies, and industry standards related to email
  • Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders: development teams, designers, business teams and more
120

Digital Marketing Strategist Resume Examples & Samples

  • Interact with technical team, account team, sales, and customers to understand digital products, including Social, SEO, SEM, eMail, Display, and landing pages to develop expert knowledge in product features and functionality
  • Understand competitive environment and competing offerings. Identify gaps and initiate changes to close them
  • Identify best practices to insure optimal service offerings for client success
  • Evaluate tracking and reporting to insure industry leading capabilities with maximum transparency for customers
  • Evaluate third party tools and services that are being utilized, or should be utilized, to keep our digital services on the leading edge
  • Determine industry benchmarks for product performance and create visibility versus Epsilon performance at the aggregate and client levels
  • Analyze underperforming areas and develop action plans for improvement at the product and client levels
  • Keep abreast of industry trends to identify new products and/or new features to differentiate epsilon versus competitors
  • Create digital product collateral to support business development efforts, including how our products compare to competitive offerings. This may include case studies as well as other digital content
  • Work with technical and sales leads to develop training to educate sales and account teams
  • Work with the internal Marketing group to promote our services, to new and existing clients, with the goal of growing the digital business
  • Bachelor’s degree, preferably in marketing, business, advertising, or related field
  • 5+ years of professional experience working with digital services
  • MS Office - Powerpoint and Excel skills
  • Experience in digital marketing or digital service delivery
121

Customer Marketing Strategist Resume Examples & Samples

  • Assist with developing innovative engagement strategies to drive customer demand for our products/offerings. Partner with team members to develop and execute on customer marketing initiatives helping Principal grow brand preference among target audiences
  • Cultivate a deep understanding and application of customer research, marketing trends, market dynamics and regulations to help influence others and make strategic choices around priority markets, customer engagement channels, communication platforms, new product development and target audiences
  • Track, analyze and communicate results. Use results analysis to improve future outcomes
  • Perform other duties and functions as required
  • Bachelor's degree in Marketing or equivalent of 8 years’ experience required
  • 4+ years’ work related experience required including customer segmentation/activation and target market development experience
  • Customer Experience (CS) is preferred
  • Company product knowledge and relevant experience within the insurance and financial services industry is highly preferred
  • Must inspire trust and respect in others, be action oriented, results and market driven
  • Must have strong work ethic, be a strategic and analytical thinker and have the ability to influence people
  • Excellent organizational, problem-solving, presentation, oral and written communication skills are required. Some travel required, including overnight stays
122

Digital Marketing Strategist Resume Examples & Samples

  • Manage the North American digital road map for all products
  • Digital Advertising Campaign management
  • Bench marking of competitor and industry players
  • Social Media Big Data listening and proactive marketing
  • Be a SEO/SEM evangelist
123

Digital Marketing Strategist Resume Examples & Samples

  • Define and optimize client’s inbound content marketing strategies
  • Guide the development of dynamic content assets including eBooks, WhitePapers, Videos, Infographics, etc
  • Manage the promotion and distribution of content, with a keen focus on continuous ROI optimization
  • Design, implement, and track marketing campaigns with a focus on lead nurturing, scoring, and conversion using marketing and CRM platforms
124

Digital Marketing Strategist Resume Examples & Samples

  • Facilitate client meetings, understand client objectives/needs and lead development of digital marketing strategy
  • Develop comprehensive digital marketing solutions, ensuring that recommendations are in line with best practices
  • Research customer behavior in order to recommend which combination of channels, messages, creative, delivery methods and timing work best
  • Develop strategy for marketing automation campaigns, emails, landing pages, and forms/form processing, including plans for optimizing and reporting for success
  • Present strategy recommendations to clients on a regular basis
  • Work hand-in-hand with digital marketing implementation team to ensure high quality digital campaigns are developed and executed properly for all clients
  • Optimize digital campaign performance, based on solid metrics, for clients and develop and execute recommended improvements throughout the year
  • Serve as subject matter expert on best practices in each digital marketing channel, offering advice and ideas to internal team and clients
  • Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media
  • Bachelors degree preferably in business, marketing, communications or digital related field
  • Minimum of 5 years of experience in digital marketing and strategy development
  • Minimum of 2+ years of experience developing marketing automation campaign strategies
  • Proven success in driving results-oriented marketing programs and strategies
  • Experience leveraging marketing automation and CRM tools including but not limited to: Eloqua, Marketo etc
  • Knowledge of best practices for a range of digital marketing communication channels and techniquest. Examples include: marketing automation, email, web strategy, CRM/database marketing, online advertising, SEO/SEM and analytics
  • Strong project management skills including the ability to take initiative, prioritize tasks and manage multiple projects simultaneously
  • Strong analytical skills and experience with web and email analytic programs including, but not limited to: Google Analytics
  • Exceptional client services, project management and support skills
  • Strong interpersonal, verbal and written communication skills
  • Ability to articulate and convey technical concepts to a mixed audience
  • Knowledge of Caterpillar Products and systems
125

Professional Services Marketing Strategist Resume Examples & Samples

  • 5-7 years of experience relevant to this position including 2 years consulting experience preferred. Undergraduate degree or equivalent experience. Product or technical expertise relevant to practice focus. Ability to communicate effectively. Ability to build rapport with team members and clients. Ability to travel as needed
  • Prepare for, conduct and follow-up on strategic, personalized consulting sessions with 30-45 clients, advising them on all aspects of their marketing programs, including best practices and implementation with a high degree of quality
  • Be cross-trained to deliver full service implementation & execution services, application training and deliverability consulting as needed
  • Write blog posts and/or create conference sessions
  • Research industry trends to stay up-to-speed and successfully support clients and collaborate with team members on how to best support clients
  • Stay up-to-date on Bronto platform changes/new features
  • Track all activities in PSA tool and document all client interactions
  • Tackle ad hoc assigned initiatives/projects
  • Potentially train new hires
  • Identify (and potentially execute on) ideas to improve offerings, create efficiencies
  • 3-5 years of experience in retail marketing or email marketing
  • Experience with email service provider (ESP) application or email marketing platforms
  • Excellent verbal and written communication skills, along with project management and interpersonal communication abilities
  • Ability to develop professional plans, documents and presentations for senior-level executives within client organizations
  • Proven experience with strategic thinking and complex decision-making
  • Experience with web-based applications, ability to train and fully comprehend applications and solution from a technology perspective
  • Self-motivated with passion for online marketing, understanding of marketing principles and ability to perform under pressure
  • Ability to multi-task and manage client relationships
  • Must exhibit core competencies of customer focus, initiative, productivity and quality
126

Senior Marketing Strategist Resume Examples & Samples

  • Experience in the marketing of health or other insurance products is preferred
  • Experience evaluating creative
  • Intiating research projects
  • Develop forecast and ROI analysis
  • Leading cross functional work groups
  • -------------------------------------------------------------------------------------
127

Marketing Strategist Resume Examples & Samples

  • Spearhead the execution of marketing campaigns, events, production and projects
  • Track and analyze performance of social influencer and marketing campaigns
  • Compile deliverables post-campaign with results recap and summary
  • Talent and influencer outreach, engagement and management
  • General assistance and support to the team with ongoing projects under growth, social and influencer
128

Digital Marketing Strategist Resume Examples & Samples

  • Bachelors’ degree in marketing, communication journalism, or related field and/or a minimum of three years’ experience in digital marketing or related fields
  • Prefer 3 years’ experience running an email marketing program
  • Prefer 3 years’ experience with content marketing
  • Demonstrated project management experience
  • Prefer 2-3 years’ experience with customer engagement
  • Proficient use of digital marketing and social media tools such as Salesforce Marketing Cloud, Google Analytics, Facebook, etc
  • Ability to be flexible and adaptable
  • Prior experience working under pressure in a fast-paced environment
  • Strong self-starter
  • Passion and desire to work with a faith based organization
129

Digital Marketing Strategist Resume Examples & Samples

  • *****Must be able to work onsite in NYC******
  • 2+ years in marketing
  • 1) NA
130

Insights / Marketing Strategist Resume Examples & Samples

  • Provide category expertise across assigned industry verticals (automotive, medical, retail, legal, healthcare, etc.) to develop effective marketing strategies and solutions that will increase revenue and market share at the client level
  • Collaborate with KHOU sales and leadership team, Marketing Director and Research Director to recommend and customize client solutions that meet client/category business objectives
  • Gather analytics and insights by category and write strategy briefs for use by sales team
  • Identify, design and execute data research methods that improve data collection and monitoring
  • Participate in pipeline management as an extension of the sales team
  • Work closely with Lead Gen to ensure leads are executed properly
  • Other duties as assigned by Director of Sales
131

Marketing Strategist Resume Examples & Samples

  • Act as the embedded strategist for the Ann Arbor, supporting marketing campaigns and initiatives that demonstrate measurable impact on enrollment goals
  • As part of the Marketing Department, collaborate with colleagues on projects, planning, and strategy
  • Assist admissions in the development and implementation of communications flow including conventional mailings, emails, and texts to prospective students
  • Work with the Director of Online Experience on website updates and strategy
  • Develop collateral for Ann Arbor and admissions
  • Capture photographs, videos and other media for use in marketing pieces
  • Help maintain clear and regular communication between the marketing team housed in Mequon, WI and Ann Arbor campus leadership
132

Senior Marketing Strategist Resume Examples & Samples

  • Creates and implements marketing strategies and integrated plans for portfolio of products and programs in support of the business (or cross-business) units to achieve desired outcomes. Develops plans based on knowledge of the market segment including B to B (group benefit administrators) and B to C (members of groups), product and market segment business strategies and competitive/market dynamics
  • Designs detailed integrated implementation plans and timing for all tactics in marketing plans including measureable objectives, creative brief, marketing messages and claims, campaign data specifications, and creative mandatories. Ensures channel integration in support of the marketing plan; integrated suite of tactics could include direct marketing, advertising the marketing plan; and media planning, public relations, digital and additional channels
  • Develop creative briefs and evaluate creative delivered from agencies and internal partners. May negotiate and manage strategic relationships including agencies, spokespeople, and consultants. Ensures deliverables meet / advance Highmark brand
  • Develops requests for primary and secondary market research, providing research objectives and stimulus. Utilizes insights gained through market and sales data, market/competitor research, program and project performance to guide marketing strategies and tactics that resonate with B-to-B and B-to-C audiences
  • Budget responsibility for select marketing programs
  • Develops and delivers insightful presentations and strategies to the business unit and executive committee where appropriate
  • Analyzes results of tactics and determine program effectiveness and next steps to advance business objectives.s as assigned or requested
  • 5-10 years of relevant, progressive experience in the area of specialization
133

Digital Marketing Strategist Resume Examples & Samples

  • Enrich and expand WVU Online, Continuing Professional Education and Summer Session communication vehicles and channels with special emphasis on current and emerging digital communications and social media engagement
  • Design and implement well thought out and creative online marketing strategies including SEO tactics, search engine advertising, display advertising, effective landing pages, email marketing, creating ad copy, and integrated campaigns
  • Create, implement and measure the success of a comprehensive communications and public relations program facilitate internal and external communications
  • Coordinate, support, and supervise the writing and editing of unit’s publications, both print and electronic, for programs and services and general communications and review to assure quality, accuracy, and consistency with brand unified messaging
  • Monitor and report on web activity using Google Analytics and other tools; develop measurement dashboards, produce regular and ad-hoc web activity reports
  • Increase organic search ranking by managing all SEO activities internal and external to the website such as content strategy, link building, and keyword strategy
  • Bachelor’s degree in Integrated Marketing Communications, Public Relations, Marketing, or Communications; master's preferred
  • Five (5) years of experience with increasing responsibility in communications and brand management, ideally in a higher education setting
  • Five (5) years of relevant management experience with and least three (3) years or more of demonstrated leadership/supervision of communications and/or public relations staff
  • Google Adwords Certification required
  • Proven success in the use of new media, and social networking sites (Facebook, Twitter, LinkedIn, Google+)
  • Self-driven and demonstrate creativity and adaptable to a fast-pace environment
  • Strong organizational, project management and communication skills
  • Establish a digital presence including institutional and program websites content and functionality, electronic communication campaigns, social media sites and all related updates, monitoring, optimization and analytics
134

Digital Marketing Strategist Resume Examples & Samples

  • Design and execute a digital journey based on defined personas that includes paid media, SEO, SEM, content syndication, email, and social media
  • Leverage A/B Testing to ensure design decisions are data and market driven
  • Collaborate with internal teams to improve Web presence and optimize user experience
  • Implement best practice approaches for Information Architecture and user experience design
  • Execute project management basics of identify risks, timely task completion, budget compliance, achieving quality objectives
  • BS/MS degree in Marketing or a related field
  • 7+ years experience in digital marketing
  • Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Current knowledge of trends and best practices in online marketing and measurement
  • Presentation and executive communication skills
135

Event Marketing Strategist Resume Examples & Samples

  • Define marketing strategies across multiple groups and create audience acquisition and communication plans
  • Lead implementation of marketing tactics, performance monitoring, and ROI tracking
  • Manage marketing efforts for global industry events, Red Hat hosted events, and virtual event programs
  • Collaborate with subject matter experts to create agenda and session content for virtual event programs and other event needs
  • Create Red Hat Summit audience acquisition plans and carry them out
  • Process documentation, consolidation of event materials for kits, timelines, and best practices to support global implementation of localized event programs
  • Develop strategy for lead generation and post-engagement routing within customer relationship management (CRM)
  • Outstanding problem-solving, writing, communication, and presentation skills
  • Ability to identify and develop marketing plans with clear performance measurements
  • Bachelor’s degree in marketing, communications, or a closely related field
  • Ability to handle multiple projects simultaneously while also working with a wide variety of cross-functional teams toward common goals
  • Motivated with passion for marketing; ability to perform under pressure for many stakeholders
  • Confidence and ability to continually iterate on plans and strategies as needed to meet desired goals and objectives
  • Solid understanding of HTML and basic knowledge of web-based and other digital content management systems (CMS)
  • Interest in new media and willingness to experiment with new communication tactics
  • Basic understanding of campaign planning and audience mapping
  • Experience with Adobe Analytics, paid search, Salesforce.com, Eloqua, QlikView, and other marketing automation tools is a big plus
136

Senior Marketing Strategist Resume Examples & Samples

  • Be a teacher and coach to the 75+ marketing professionals that comprise Lithia Marketing and strongly mentor them to become more competent, motivated marketing professionals
  • Partner with Sr. team members to produce strategic marketing programs that help Lithia’s various auto franchises serve their local markets better than their competitors, inside and outside the industry
  • Build upon and strengthen Lithia’s culture among employees, customers and communities across the US
  • Supervise creative development for consistency and synergy in communications
  • Coordinate multi-channel communications on behalf of Lithia Motors Inc.’s 150+ auto stores
  • Protect and build value in the Lithia Motors brand, divisional brands and each individual store’s brand
  • Lead the Project Management Team to be experts in their respective franchises’ brands and marketing programs
  • Partner in automating retail content to accelerate time to market, and to exceed the presence and quality of our competitors
  • Innovate retail marketing strategies that make buying and servicing a vehicle effortless (easier and faster) for our customers
  • Working knowledge of and streamlining programs; CarMojo (used vehicle acquisition), Affinity Marketing programs and online only retail platforms
  • Partner on corporate marketing strategies including acquisitions, recruitment, investor relations, community relations, employee communications and public relations
  • Partner in the development of Lithia’s Customer Warehouse
  • 7 - 10 years’ experience in marketing, communications and related industries
  • Knowledge of automotive industry preferred
  • Evidence of experience successfully managing teams
  • Excellent communication skills both written and oral
  • Critical Thinking – ability to hear many viewpoints, identify the strengths and weaknesses of alternative solutions, and choose the best solution
  • Judgement- putting the needs of our stores, our customers and our team members first
  • Time Management – ability to lead multiple teams and project simultaneously
  • Partnership – a desire to work with Lithia team members and external partners to achieve our objectives
  • Continuous Improvement – a passion to increase efficiency as our company grows
  • Physical Demands: Standing, walking over 1/3 of the time, sitting to 2/3 of time, kneeling/crouching to 2/3 of time, reaching with hands and arms to 2/3 of time, talking or hearing over 2/3 of time; move, transport or place up to 1/3 of time up to 25 pounds
  • Working Conditions: Indoor office environment, considerable use of telephone, computer and other office equipment
137

Digital Marketing Strategist Resume Examples & Samples

  • Campaign strategy and planning
  • Go-to-market assessments
  • Marketing mix analysis
  • Conversion optimization strategy
  • Monthly & quarterly business reviews
  • Customer acquisition and retention plans
  • Own strategic client engagements with ongoing consulting, presentation and workshops
  • Position LiveArea as a data-driven strategic partner across all client engagements, collaborating with account management team on presentations, proposals and launch plans
  • Lead client workshops to gain a clear understanding of their business, unique selling propositions, market position, competition, and target customers
  • Determine re-engagement opportunities using customer behavior and purchase data to build customer loyalty and avoid common ecommerce challenges - website & cart abandonment, lapsed buyers, and subscription non-renewals
  • Use an appropriate mix of methodologies (market research, customer interviews, competitive analysis and digital analytics) to create customer journeys that provide insight into how customers are engaging
  • Work with account management and marketing teams to determine the appropriate marketing mix, devising clear objectives, and establish performance measurement frameworks
  • Stay up-to-date with technology, social, and marketing trends and innovations used in gaining customer awareness and market share
  • Create digital testing and optimization strategies to develop testing hypotheses, roadmaps, and success measurements for ongoing website experience improvements
138

Enrollment Marketing Strategist Resume Examples & Samples

  • A bachelor’s degree in marketing, business communications, or a related field with at least two years of professional experience is required
  • Must have strong analytical, quantitative and problem-solving capabilities, with attention to detail, at both strategic and executional levels
  • Experience with customer relationship management (CRM) systems, automation tools, email deployment platforms, direct mail and digital marketing tactics as related to lead generation and conversion and the ability to trouble shoot creative and deployment issues and proven relationship-management skills with ability to communicate effectively and successfully influence across all levels is required
  • Must have experience with A/B and multivariate experiments, as well as with data integration and leveraging third party data and data feeds to improve enhance targeting and personalization initiatives
  • Must have knowledge of email marketing and best practices and CAN-SPAM and CASL laws, strong analytical, collaborative, organizational, writing, and presentation skills, ability to work in a fast paced environment and on multiple priorities as required, as well as a hunger to learn and follow industry trends
  • The successful candidate is detail-oriented, date-driven, and adheres to deadlines
  • Experience working in higher education is preferred
139

Global Marketing Strategist Resume Examples & Samples

  • Become an expert of Facebook's products and Community
  • Champion the human, making sure we are focused on the needs of real people, in the real world
  • Collaborate and support cross functional partners including Policy and Comms to develop robust program narratives
  • Excellent verbal and written communication skills - to be able to translate between the specialist languages of technology and politics
  • Capture and bring to life powerful human insights
  • Have the gravitas to work with senior cross functional partners providing structure and shape, while being happy to get stuck in and make sense of initiatives as they are being developed
  • Develop sharply focused creative briefs and deliver inspiring creative briefings
  • Clear and compelling presentation of strategies and ideas to senior stakeholders grounded in data
  • Initiative/campaign evaluation and optimization
  • 8+ years experience as a brand planner or strategist at a creative agency, research company or relevant brand based team with experience delivery strategy that extends beyond a typical brand campaign
  • Proven professional experience working in/on political, technology, non-profit or a related sector
  • Experience developing marketing/communications to influencer or policy-maker audience
  • International experience highly recommended
  • Self starter - happy to work autonomously or with a team
  • Dental Benefits
  • Pension Benefits
  • Life Assurance
  • Childcare Benefits
  • Posted: 24th May 2017
  • Closing date: 26th June 2017
140

Marketing Strategist Resume Examples & Samples

  • Develop and execute digital, print and multi-media CRM marketing campaigns from concept to closed-loop reporting on outcomes, identifying target audiences, overseeing creative development, and implementing on all marketing tactics
  • Deploy HTML email campaigns, including: creating and uploading lists, trafficking creative, testing effectiveness, providing quality assurance, and optimizing best practices
  • Compile sophisticated analytics on all CRM campaigns, including: developing dashboards with KPIs, monitoring and optimizing campaigns, and sharing strategic insights onto CRM campaign findings, database growth, and other key learnings
  • Ability to oversee all data sources feeding the CRM database as well as collaborating with external CRM partners and managing internal relationships to ensure accurate and consistent data transfers
  • Conducting research to support strategic growth at Hackensack Meridian Health hospitals and diversified growth partners
  • Developing marketing plans
  • Writing content for creative materials
  • Analyzing data and communicating reports to leadership
  • Managing brand relationships and standards
  • Communicating with internal clients on progress, goals and measurements
  • Understanding the competitive environment and identifying opportunities for growth
  • Minimum 7+ years of marketing experience
  • Health care experience a plus
  • Excellent communicator
  • Experience with CRM and analytic tools
141

Senior Marketing Strategist Resume Examples & Samples

  • Lead the finalist marketing process including assessment, management and metrics
  • Bachelor’s degree in Marketing, Communications or equivalent field or work experience
  • 8-10 years’ experience in marketing or sales/sales support preferably in healthcare
  • Experience managing multiple priorities and executing projects within strict timelines, budgets and quality standards
  • Ability to facilitate and lead cross-functional teams, and successfully navigate across the enterprise
  • Ability to process information from disparate internal and external sources into big picture strategies and foresights
  • Ability to develop executive level presentations and support delivery of concepts and messaging, including providing consultation with senior and experienced field team members
  • Familiarity with Cigna's business, products and services
  • Highly developed analytical, communications, and influence skills
  • Strong communication/superior verbal and written skills
  • Team player with proven ability to manage relationships within a matrix organization
142

Digital Marketing Strategist Resume Examples & Samples

  • Work to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns
  • Evaluate emerging technologies
  • Provide thought leadership and perspective for adoption where appropriate
143

Digital Marketing Strategist Resume Examples & Samples

  • Design, write, edit, test, and publish moderately complex websites and online systems. Build relationships with internal business partners by consulting, identifying needs, and recommending solutions for information architecture
  • Maintain content of assigned websites and digital properties including adhering to site information architecture, SEO best practices, editorial standards and design guidelines
  • Ensure content and information architecture support the business unit and company goals and are consistent with the overall digital strategy
  • Review and evaluate project assignments for quality and accuracy, and ensure they support our corporate branding goals and digital strategies
  • Perform other job-related duties or special projects as required
  • Bachelor’s degree preferably in marketing or business related field or equivalent of 8 years’ experience
  • 4+ years related experience required in a marketing or digital marketing capacity
  • Must have excellent time management, listening, oral and written communication skills, as well as solid decision-making skills
  • Strong planning/ organizational, problem-solving, analytical, and presentation skills required
  • Advanced computer skills, as well as interactive design (ex. presentation frameworks, CSS, HTML5), usability and accessibility required. Certified Usability Analyst (CUA) and/or Certified Scrum Product Owner (CSPO) a plus
  • Basic knowledge of company products required
144

Marketing Strategist Resume Examples & Samples

  • Establish and implement marketing communications tools and programs to elevate the university’s reputation and position in the marketplace
  • Develop targeted marketing strategies and content to successfully recruit new students. Prioritize workload to ensure primary student recruitment pieces are completed on time and on budget
  • Research, write and develop communications materials that inform the public and increase MSU brand recognition
  • Collaborate with campus communicators to seek out and synthesize the best MSU stories to express the brand value. Develop content for high visibility, top tier university publications, web sites and advertising to help the university achieve the goals outlined in the strategic plan
  • Actively participate and take initiative to develop, plan and implement marketing communications strategies and materials that support the strategic goals of the university. Align with web communications and social media to deliver compelling and consistent university messages
  • Develop and oversee photo and video assets that support the goals of the strategic plan. Organize and assist in the direction of photo and video projects
  • Provide brand management support for the look and feel of MSU branded communications such as newsletters, annual reports, digital communications, signage, presentations, displays, advertising copy and radio/video scripts in cooperation with MSU’s directors of marketing, news, web communications as well as campus communications associates
  • Conduct quantitative and qualitative marketing research
  • Gather and analyze research data to create actionable plans
  • Performs other duties and work on projects as assigned
  • Bachelor’s degree in marketing, communications, journalism, or related field or an equivalent combination of relevant education and experience
  • Demonstrated experience producing original, creative content for marketing and promotional use across all mediums
  • Demonstrated experience developing verbal and visual communications concepts and products that compel target audiences to action. Proven ability to write marketing copy, scripts and identify visual imagery to support the concept
  • Working knowledge and understanding of the principles of graphic design, photography/video and advertising in both print and digital platforms
  • Demonstrated experience conducting qualitative and quantitative audience research to assess effectiveness of communications products and identify areas in need of improvement
  • Experience implementing market research tools such as surveys and focus groups
  • Experience in higher education or complex multi-faceted organizations
  • Possess the ability to grasp the big picture, while at the same time implementing the necessary details of a communications strategy
  • Possess strong communications skills and the ability to collaborate with both internal and external stakeholders, and demonstrated commitment to meeting high customer service standards
  • Have the ability to generate new ideas and creative solutions to communications needs and the ability to work with diverse MSU stakeholder groups
  • Have a creative mindset with strategic follow through and implementation skills
  • Be able to synthesize research findings and integrate that knowledge to enhance communications
  • Possess the ability to work across all levels of campus, interacting with college based communicators, deans, directors and department heads to achieve the goals of the university
145

Digital Marketing Strategist Resume Examples & Samples

  • Gathers, synthesizes, and applies digital insights to inform strategies and to integrate those with all addressable channels and media
  • Develops success metrics, and track performance against goals and budget. Leverage Media Mix Modeling (Marketing Evolution) and Cross-Channel Attribution (TBD) tools to provide reporting and optimization recommendations
  • Responsible for the management of the digital tools and technologies (DMP) and the methods by which the platforms can be used to effectively accomplish business objectives
  • Evaluates emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
  • Ensures digital strategies are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels
  • Responsible for the management of media verification tools and the methods by which the platforms monitor digital media quality (brand safety, fraud and view ability)
  • Strong analytical skill set, capable of analyzing and reacting to digital performance data and its role within all media plans
  • Working knowledge of CRM metrics pertaining to customer lifetime value, customer acquisition costs, retention
  • Solid understanding of data reporting and digital advertising best practices
  • Proficient in strategic and tactical thinking; able to work cross-functionally and able to identify creative marketing opportunities that complement the bigger picture
146

Digital Marketing Strategist Resume Examples & Samples

  • Candidate has experience working with one or more lines of business in the Digital Center of Excellence
  • Experience developing and implementing digital strategy for line of business at Humana
  • Involvement or exposure to the dental/vision or Employer Group lines of business
147

Marketing Strategist Resume Examples & Samples

  • Help drive new business through a combination of inbound leads and outbound marketing
  • Create content for key buying roles as part of our account-based marketing strategy
  • Drive marketing outreach campaigns to key prospects and customers
  • Create and update LevelEleven’s marketing collateral, emails, webinars, presentations, etc
  • Create and update LevelEleven’s blogs, social media, and other digital content to support larger
  • Marketing initiatives
  • Work with the vice president of sales and the vice president of marketing to plan and execute event strategy
148

Marketing Strategist Resume Examples & Samples

  • Use company goals to develop marketing campaigns to achieve business objectives by identifying target audiences, messaging strategy and communication channels to best reach the target
  • Provide marketing strategic direction to business areas to support their goals
  • Manage the execution of marketing campaigns with coordination of Creative, Media, Legal and Technology
  • Collaborate with Creative Design and Content teams to develop creative marketing communications
  • Collaborate with Business Intelligence team to set goals and results measurement
  • Communicate campaign goals and results to leaders and impacted teams
  • Provide insight and analysis on campaign performance
  • Stay close to the industry to analyze trends and direct research as needed
149

Digital Marketing Strategist Resume Examples & Samples

  • Serve as campaign and marketing lead to understand strategic goals defined by senior leadership and then interpret (where appropriate) into digital initiatives that support business strategic goals. This individual is responsible for developing the strategic media direction. Develop and maintain process with integrated marketing plans to garner product focus and drive online/digital promotional/sales and merchandising experience
  • Assist in the coordination of optimized content syndication through digital channels (pd.com, ES.net, digital partners, blog/articles, etc.)
  • Work with integrated marketing team to lead new business practices and implement digital strategies. Assist with process improvement projects to streamline existing solutions
  • Work with Social Media Specialist to identify sources of new content and best practices for promoting informative and educational content on our blog channel
  • Manage data and assets for all digital programs once the analyst has submitted campaign overview of results. Increase organizational/vendor partner knowledge of digital area of expertise and further morph the Equipment relationship to be fill out marketing brief, submit budget, and convey marketing plans/product focuses/launches for the year
  • Develop case study analysis on vendors to gain buy-in and continued commitment to participate in the integrated play. Assign wins and edits to future campaigns to ensure success in sales growth
  • Provide leadership during the development and implementation of marketing/advertising initiatives to help accelerate Patterson’s sales growth and other objectives
  • Work with content strategists and in-house agency to produce promotional materials while ensuring information presented is accurate
  • Enhance the scope of vendor partner brands by developing and implementing digital programs, direct marketing strategies and advertisements that support category sales
  • Create content for print and web marketing vehicles, manage vendor ad estimates/billing, targeted mailers, and spiff programs while tracking performance
  • Assist in proof of performance methodology for integrated campaigns
  • Bachelor’s degree in marketing, communications, or business from an accredited university
  • Minimum of 5 years online marketing experience
  • Minimum of 3 years experience working with digital strategy/web analytics
  • Experience in serving as mentor/leader to fellow digital marketing specialists
  • Experience in training in new employees on systems and digital/print processes
  • Experience in successfully developing strategic plans for integrated marketing and leading the direction from start to finish
  • Interactive marketing experience
  • Experience with HTML and basic Javascript
  • Experience working within cross-functional teams
  • Experience in mobile/cloud technologies
150

Field Marketing Strategist Resume Examples & Samples

  • Have 2-5 years marketing experience or relevant equivalent
  • Proficient in the Microsoft Office Suite
  • Have flexibility to travel moderately both regionally and nationally and have reliable transportation to accommodate that travel
  • Possess a strong ability to manage multiple demands and responsibilities, and adapt quickly and effectively to changing needs and expectations
  • Have demonstrated ability in maintaining focus on both short and long-term priorities and goals
  • Maintain current knowledge of trends in Internet technology, consumer marketing, the restaurant industry and landscape of key market
  • Have an entrepreneurial spirit and familiar with grassroots approach
  • Have an interest and knack for training and educating
  • Field marketing and/or sales experience is a plus
  • Have a start-up mentality and get excited about building something from the ground up
151

Digital Marketing Strategist Resume Examples & Samples

  • Cultivate unique, precise and cited digital positions on clients’ challenges and opportunities
  • Interpret data from cited sources to formulate structured insights, digital marketing strategies and recommendations for internal and external discussions and presentations
  • Contribute to and execute qualitative and quantitative research, from initial campaigns design to client-facing reporting
  • Develop a digital customer engagement strategy blueprint, and help implement the execution of the engagement model
  • Support assigned product teams in translating their brand strategy into a digital marketing plan and execution
  • Interface with client teams remotely and in-person (marketing, design and content teams) to help facilitate digital strategy activities (research, tools and media selection, media placement, , work sessions etc.)
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Propose planning and management of digital media campaign engagement initiatives
  • Lead and manage digital strategy projects from start to execution, providing iterative offering enhancements
  • Establish a client-facing role to present on digital strategy and research
  • Content and data analysis and optimization
  • Digital focus groups/testing with target audiences and digital stakeholders
  • SEO/SEM strategy, monitoring and optimization
  • Keep up-to-date with audience’s preferences and proactively suggest new campaigns for Valtech’s customers
  • Establish best practices in digital marketing
  • Leverage collective knowledge across Valtech’s teams and vertical expertise
  • Shape clear, simple and thorough communications and presentations for internal and external review
  • Utilize strategy and Valtech methodologies and ways of working
  • Manage vendor and contractor relationships specific to digital marketing strategy deliverables
  • Contribute to the evolution of Valtech’s digital marketing offering
  • Fuel the entrepreneurial culture at Valtech by learning more and contributing beyond responsibilities wherever and whenever possible
152

Marketing Strategist, Ancillary Resume Examples & Samples

  • Be a thought leader on and implement initiatives to progress the way Knoll markets our products in order to win more business across our clients’ entire workplaces
  • Examples of initial areas of opportunity include
  • 7+ years’ experience in sales, marketing, or a related field; experience in contract furniture or commercial design or real estate a plus
  • Demonstrated strategic thinking and drive to action
  • Excellent verbal and written communication skills; ability to persuade internal and external audiences at various levels
  • Willingness to travel 40% of time
153

Marketing Strategist Resume Examples & Samples

  • Work closely with studio/sector/office leaders to support their business development program
  • Provide strategic thinking related to marketing outreach: brochures, qualification packages, fee proposals and presentations
  • Prepare proposal and interview submissions including writing and editing text and design layout with inclusion of graphics, resumes, project schedules, etc. working within company brand standards
  • Manage the pursuit submission process working with key team members on requirements, scheduling, assignments and maintaining deadlines
  • Manage and prepare presentation boards, qualifications packages, PowerPoint presentations, etc. working within company brand standards for business development
  • Enter and manage leads, opportunities and pursuit information into CRM system
  • Maintain files in standard formats and filing structure
  • Maintain and manage boiler plate information with marketing team
  • Create, maintain and update marketing resource materials working with the marketing resource manager
  • Update and maintain information within our project information database system
  • Assist team members in developing submissions for professional accreditation, fellowships and other honors and awards submissions
  • Assist teams with other submissions such as design awards, conferences and related or local PR
  • Strategic and independent thinker and planner
  • Knowledge of and interest in architecture/interior design, previous experience with an A/E firm preferred
  • Interest in current events and avid reader
  • Proven success as a key member of a remotely located team
  • Able to apply sound judgment while working independently within tight timelines
  • Outstanding attention to detail and commitment to excellence
  • Positive, service-driven attitude with a commitment to going above and beyond to help customers and team members
  • Bachelor’s degree in journalism, marketing or related area
  • Proficiency in InDesign or other desktop publishing software
  • Proficiency in standard Office applications, including Microsoft Word, Excel and PowerPoint
  • Preferred location is Dallas, Miami or San Francisco but will consider others based on applicant qualifications
  • Knowledge of hospitality industry is a plus
154

Digital Marketing Strategist Resume Examples & Samples

  • Identifies new customer experience strategies and drives cross-channel implementation
  • Assist business units in developing appropriate digital marketing plans with measurable goals, objectives and overall resources. Provide follow-up measures and reporting on executed plans
  • Drive customer engagement through the development, execution and management of a social media strategy and deployment of content across key social channels
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that that support growth and sales
  • Work with copywriters for blog and content creation for bog posting and SEO friendly website copy
  • Proactively identifying new business opportunities within existing customer programs, and partnering with the new business team to plan future strategic engagements
  • Fluency in Google and Adobe analytics and other analytics/reporting tools
  • Proven experience with Search Engine Marketing and Optimization strategies
  • Create and maintain key weekly, monthly and special reports, dashboards and analysis using Google Analytics and other audience data capturing tools
  • Design experiments and leverage various tools to implement A/B or multivariate tests to provide in-depth insights to the marketing team on the effectiveness of online/digital initiatives
  • 3+ years communications or marketing experience preferably in an agency environment
  • Experience with email and web content management tools: Hub spot, Adobe AEM, Adobe Target, Wordpress etc
  • Strong experience using a self-service social media marketing tool to manage Facebook, Twitter, Instagram campaigns
  • Experience with analytics and planning tools including Google Analytics, AdWords, Google Tag Manager, Google Search Console and others
  • Excellent written and verbal communication skills, capable of leading client-facing engagements
  • Self-directed with ability to work without oversight and collaboratively on cross-functional teams
  • Capable of managing multiple simultaneous projects in a fast-paced, deadline driven environment