Marketing Associate Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing associate manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

CE
C Eichmann
Chelsey
Eichmann
82382 Haskell Walk
Phoenix
AZ
+1 (555) 745 9690
82382 Haskell Walk
Phoenix
AZ
Phone
p +1 (555) 745 9690
Experience Experience
02/2016 present
Philadelphia, PA
Digital Marketing Associate Manager
Philadelphia, PA
Digital Marketing Associate Manager
02/2016 present
Philadelphia, PA
Digital Marketing Associate Manager
02/2016 present
  • Maintain email project workflow process to ensure on time email launches
  • Intellectual curiosity to look for trends and improvements
  • Continuously develop knowledge of digital best practices
  • Aid in the development and implementation of new process flows for the consumer email programs
  • Aid in the development of trigger-based email campaigns (i.e. abandon cart, product recommendations, birthday and product replenishment)
  • Report daily on Email Performance to ensure Plans and Forecast are met
  • Work on the upgrade/enhanced database, resulting in proper field information for segmentation
05/2013 10/2015
Houston, TX
Base Marketing Associate Manager
Houston, TX
Base Marketing Associate Manager
05/2013 10/2015
Houston, TX
Base Marketing Associate Manager
05/2013 10/2015
  • Lead the Prepaid Churn Programme across aiming to decrease the prepaid churn below market average in order to contribute to the net growth of Vodafone Turkey
  • Prepare and track promo and loyalty roadmap, including BTL and ATL campaigns
  • Define the rules for optimization of channels and define the right channel for each offer/product
  • Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
  • Support all segments for activity stimulation and retention activities across all channels
  • Design and enrich new tracks contributing to churn decrease (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
  • Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
02/2011 03/2013
New York, NY
Marketing Associate Manager
New York, NY
Marketing Associate Manager
02/2011 03/2013
New York, NY
Marketing Associate Manager
02/2011 03/2013
  • Provide project management support for various CRM activities, including technology enhancements, reporting development, and pilot tests
  • Manage the process of developing content getting our content into the right places and systems
  • Utilize ESPN fan data, campaign performance reports, and analytics to provide insights for Marketing briefs and Sales RFP responses
  • Manage and execute key Accenture Strategy marketing programs in the UKI market with key alignment to both global and local market teams
  • Assist Director in the development, execution, and launch of targeted digital display and email campaigns for Consumer Marketing and Ad Sales
  • Develop and present campaign learning’s to broader Marketing and Digital Media partners
  • Manage CRM team budget and interface with leadership and Finance
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Michigan State University
Bachelor’s Degree in Marketing
Skills Skills
  • Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
  • High attention to detail and quality control
  • Strong track record in driving highly targeted multi-channel campaigns
  • Ability to manage multiple program deliverables under tight deadlines and budgets
  • Strong B2B marketing experience
  • Understanding and ability to originate and apply marketing concepts
  • Strong inclination towards using metrics as a guide to campaign efficacy
  • Ability to manage and build relationships in a matrixed environment
  • Ability to present ideas and persuade stakeholders
  • Self-starter, driven, highly motivated
Create a Resume
1

Marketing Associate Manager Resume Examples & Samples

  • Assist Director in the development, execution, and launch of targeted digital display and email campaigns for Consumer Marketing and Ad Sales
  • Synthesize and communicate fact-based recommendations for planning, optimizing, and evaluating targeted campaigns and distribute to teams as well as ESPN business partners. Utilize data visualization tools such as Tableau
  • Utilize ESPN fan data, campaign performance reports, and analytics to provide insights for Marketing briefs and Sales RFP responses
  • Provide project management support for various CRM activities, including technology enhancements, reporting development, and pilot tests
  • Manage the email marketing channel, including campaign scheduling, audience targeting strategy, reporting, and recommendations for campaign optimization
  • Develop and present campaign learning’s to broader Marketing and Digital Media partners
  • Support CRM and Ad Sales marketing teams in managing and maintaining audience segmentation and targeting capability
  • Manage CRM team budget and interface with leadership and Finance
  • Minimum 3 years of relevant marketing experience
  • Strong organizational skills with demonstrated ability to prioritize and coordinate multiple projects simultaneously
  • Team-oriented and adept at interacting with internal and external stakeholders
  • Strong analytical, communication, organizational skills
  • Experience and desire to work in sports and media preferred
2

Email Marketing Associate Manager Resume Examples & Samples

  • Own the overall strategy and day-to-day execution of email for three of POPSUGAR’s verticals
  • Develop new strategies and approaches to l user engagement, retention, and revenue. Drive growth through responsive curation, copywriting, and photo editing of daily newsletters in response to trends in performance
  • Craft messages that engage subscribers and reflects the POPSUGAR voice/brand. Manage editorial calendar
  • Drive user acquisition through creative promotions in collaboration with the performance marketing and consumer marketing teams
  • Work cross functionally, coordinating with Editorial, Sales, Commerce (ShopStyle), Marketing, and Product to drive traffic and revenue through email
  • Test and refine engagement strategies through AB testing
  • Analyze performance metrics on a daily, weekly, and monthly basis to take advantage of trends, continuously refining strategies as required to drive results
  • Track and report on performance metrics, glean insights for editors and sales team, and communicate results to various stakeholders on an ongoing basis
  • Conceptualize and execute retention campaigns throughout the subscriber lifecycle
3

Digital Marketing Associate Manager Resume Examples & Samples

  • Manage consumer email marketing execution from start to finish by developing creative briefs, working with creative to ensure email best practices, manage consumer email calendar, test and QA all emails, approve counts for segmentation and report on results
  • Manage the day-to-day operations ensuring that email changes are communicated correctly to all internal and external stakeholders
  • Maintain email project workflow process to ensure on time email launches
  • Report on all KPI's on a weekly, monthly and quarterly bases
  • Aid in the development and implementation of new process flows for the consumer email programs
  • Work with Email Manager to merchandise all customer facing email content
  • Aid in the development of trigger-based email campaigns (i.e. abandon cart, product recommendations, birthday and product replenishment)
  • Manage engagement email acquisition planning and growth to retain repeat customers and collect new customers
  • Manage email marketing tool for Representatives to send to their Customers, ensuring revised tool is delivered on time, updating creative on an as-needed basis and reporting on metrics
  • Report daily on Email Performance to ensure Plans and Forecast are met
  • Evaluate and update all email templates and content for best practices on a regular bases
  • Implement and analyze testing plan to increase metrics and make recommendations including all multivariate testing plans (Cadence, Engagement, DOW, TOD) to ensure statistical significant and implement results
  • Work on the upgrade/enhanced database, resulting in proper field information for segmentation
  • Manage Invoice and budget processing
  • Work on loyalty and other Retention programs
  • Bachelor's Degree in Marketing or other related field
  • 2-4 years work experience in email marketing
  • Excellent verbal and written communication, organization, and presentation skills
  • Ability to act independently, takes full responsibility for quality and timeliness of work
  • Experience creating and launching email campaigns using a leading ESP
  • Comfortable with Excel, HTML, Responsive HTML
  • Understanding of email marketing principles and best practices
  • Proven, demonstrated ability to analyze data
  • Superior project management and multi-tasking skills
  • Direct Selling experience is a plus
4

Digital Marketing Associate Manager Resume Examples & Samples

  • Plan and coordinate the mobile promotion calendar for multiple brands
  • Write ad copy and formulate strategies for best customer experiences
  • Develop ideas for customized campaigns based on online targeting
  • Collect spend data from publishers and reconcile for internal reporting and billing
  • Collaborate with brand managers to successfully coordinate strategies and deployment across mobile, web, email, social media, and app’s
  • 1-2 years experience, preferably with marketing/advertising/analytics
  • Experience with copy writing, journalism, or creative writing
  • Passion for digital and active on mobile and social media platforms
  • Ability to investigate and solve problems independently and clearly communicate results
  • Strong attention to detail and ability to multi-task in a deadline driven atmosphere
  • Strong teamwork and communication skills
  • High proficiency with Microsoft Office products (Excel, PowerPoint, Word and Outlook)
  • Ambitious self-starter who enjoys a good challenge and continuous learning
5

Portfolio Marketing Associate Manager Resume Examples & Samples

  • Supports Portfolio Solutions' commercial and communications program creation, management and measurement across NAB portfolio
  • Leverages the application of consumer and shopper insights to design best-in-class programming for Communications and Commercial activity
  • Collaborates with and holds agency partners accountable for programming, budgets, and key metrics
  • Actively participates in priority initiative planning for the annual planning process across three key stages
  • Minimum Qualification: A minimum of 3 years prior Marketing experience (if undergrad degree only) OR 1 year of prior Marketing experience (if Advanced Degree.)
  • Transformational thinking
  • Adaptive Leadership, leading in the matrix
  • Persuasive leadership and Influencing
  • Business relationship management
  • Consumer Engagement: Winning Consumer/Shoppers' Hearts & Minds
  • Ability to connect the dots across multiple data sources and triangulate learning to deliver connected, compelling programming that drive the business forward
6

SW Product Marketing Associate Manager Resume Examples & Samples

  • Provide expertise to support the execution of activities that contribute to building a powerful and differentiated global brand at the corporate, industry, capability and geography levels
  • Execute marketing and communications assignments in alignment with the marketing and communications strategy
  • Ensure successful program completion in terms of quality, effectiveness, time and budget
  • Programs can include advertising, internal communications, events sponsorships, collateral credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise brand and award company recognition
  • Support internal communications programs to maximize employee experience Serve as marketing counsel and advisor for internal groups
  • Measure results from programs, and provide information on relevant metrics to program owners as appropriate
  • Ensure strict adherence to all communications policies and protocols
  • Minimum of 10 years experience in B2B marketing
  • Bachelor's Degree in Business or Computer Science or equivalent work
  • Experience ideally in software and in Life Annuity industry insurance
  • Strong messaging and product launch practices
  • Social media digital marketing knowledge
  • Very well organized and strong at multi-tasking
  • Ideally strong PowerPoint skills
7

Digital Marketing Associate Manager Resume Examples & Samples

  • Test ad messaging across segments and report on engagement
  • Manage Local Listings vendors driving store engagement
  • Intellectual curiosity to look for trends and improvements
8

Search Engine Marketing Associate Manager Resume Examples & Samples

  • Offers students the chance to apply their academic coursework in a real world, business environment
  • Involvement in key projects with various departments including (but not limited to)
  • Assist in the development and execution of seasonal assortment plans
  • Assist in all aspects of day-to-day functions of immediate department
  • Coordinate and track the activities to develop different demographics with the consumer market
  • Assist in the development and execution of promotional plans to drive profitable sales
  • Assist in website merchandising to maximize sales and profitability
  • Assist in analyzing current business and apply lessons learned to optimize future business
9

Trade Marketing Associate Manager Resume Examples & Samples

  • Lead the short and long-term portfolio strategy and plans for his/her brands
  • Partnering closely with the Customer teams in the field and with the teams in headquarters (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy and plans that fits both with the corporate objectives and with the trade realities, interests and needs
  • Define clear and specific AMPS (assortment, merchandising, pricing and shelving) strategy for his/her brands that will enable the customer teams to win at their respective customers
  • Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
  • Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively, with special focus on Top 15 Accounts
  • Influence the brand’s activation to make sure it is being translated in store and at top customers
  • Ensure that all the Sales/Customer insights are incorporated into the company’s planning process
  • Accountable for reaching the AMPS (in-store execution) objectives
  • Accountable for the achievement of the sales targets for the brands under responsibility
  • Accountable for the success of the new innovation within his/her brands
  • 5+ years of CPG experience
  • Experience in HQ customer-facing sales and/or trade marketing (marketing experience a plus)
  • Retail environment knowledge
  • Excellent planning and organizational skills
  • Familiarity with IRI/Nielsen databases
  • Superior communication skills (written and verbal)
  • Strong, proven
  • Entrepreneurial, solution-focused mindset
  • Analytical skills (ability to look into a set of data and draw the right conclusions and actionable recommendations)
  • Ability to learn fast
10

Marketing Associate Manager Resume Examples & Samples

  • Deliver high quality, differentiated, opportunity-based marketing campaigns on time and on budget
  • Manage and execute account-based marketing programs – using your understanding of the market and client issues to deliver valuable, thought-provoking content marketing campaigns
  • Draw insights from analytics to recommend program enhancements
  • Ensure that all global marketing policies and procedures are followed
  • Travel domestically and / or internationally, as needed on limited basis
  • 3-6 years’ experience in integrated marketing program management and execution, particularly client and opportunity centric marketing programs
  • Good experience in B2B marketing including digital, content marketing and social media
  • Proven experience in managing integrated marketing programs, preferably focused on key accounts and opportunities
  • Proven experience crafting clear, compelling, differentiated key messages
  • Proven experience in B2B social media marketing, LinkedIn Dark Post Sponsored Ads preferred
  • Proven experience in B2B email marketing, including the ability to write compelling copy
  • Proven experience coordinating video and design agencies
  • Proven experience in marketing analytics and performance improvement
  • Ability to speak Mandarin
  • Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
  • Ability to manage multiple program deliverables under tight deadlines and budgets
  • Ability to present ideas and persuade stakeholders
11

Marketing Associate Manager, Metro DC Resume Examples & Samples

  • Execute marketing and communications assignments from Marketing Manager in alignment with the marketing and communications strategy
  • Assignments may include but are not limited to: advertising, digital marketing, internal communications, events, sponsorships, social media, video, writing, web content management, direct marketing, database management, promotional merchandise and award recognition
  • Specific duties include but are not limited to
  • Minimum of 4 years of integrated marketing and communications
  • Strong social media & digital marketing knowledge
  • Detail oriented and organized with strong project management skills
  • Strong writing capabilities
  • Strong power point and excel skills
  • Professional Services experience is highly desired
  • Highly detailed with a passion for well-executed deliverables
  • Thrives on working in intense, deliverable-driven and deadline-driven environment
  • Candidate must currently reside in the Metro DC area
12

Field Marketing Associate Manager Resume Examples & Samples

  • Assists in the development of local marketing campaigns by creating key account marketing plans, customizing on-premise programs, and activating sponsorships with the purpose of driving local sales and brand awareness
  • Monitors various budgets and compares actual spend against the approved field marketing budget in order to keep expenses in-line with plan; this includes invoice coding, tracking, and processing as well as internal budget reporting to field marketing director, sales teams, and finance
  • Acts as a liaison across multiple internal and external groups, including the assigned business unit, brand marketing team, retail marketing team, field marketing team, and outside vendors, to facilitate project alignment and issue resolution; lead liaison with CBBD legal department ensuring compliance with all local marketing efforts including local programs, social media, and sponsorship contracts etc
  • Manages digital resources, such as file sharing applications, brand images/templates to ensure cohesiveness across the deployment of both national and regional promotions
  • Manages the briefing and implementation of local sweepstakes campaigns which include vetting the promotional concept, obtaining legal approval for mechanics, copy, key visuals, prize sourcing, and prize fulfillment
  • Assists field marketing manager with the development of sponsorship activation which includes briefing creative agencies, gathering and vetting creative feedback from local team, getting sponsor partner approval and onsite needs as warranted; also responsible for ad-hoc promotional program support as needed which may include compiling local program information, sourcing and ordering promotional materials for special local events etc
  • Owns vendor relationships with national and regional partners; serves as first point of contact for development of local POS and merch tools
  • Assists field marketing director in local brand planning discussions and plan build out by key markets as needed; oversees budget planning allocations working directly with field marketing director and general managers ensuring all initiatives are accounted for and funded
  • Works closely with field marketing director, field marketing manager, field sales and distributors with the objective to maximize brand awareness, sales opportunities and return on investment consistent with BU and company goals and objectives
  • Assists with developing presentation for internal and external meetings and will be expected to present marketing materials to internal teams several times a year
  • Performs additional duties and responsibilities as determined by field marketing leadership
  • Bachelor’s degree required with three years of experience or equivalent work experience, preferably in a Marketing, Communications, or Public Relations role
  • Demonstrates a working knowledge of general accounting principles, budget management skills, and general marketing strategies and trends
  • Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative design
  • Excellent written and oral communication skills with the ability to communicate with both internal and external customers
  • Team oriented individual with proven track record of success working across cross-functional teams in a collaborative, high paced and highly competitive environment
  • Possesses a strong work ethic with the ability to prioritize, manage and complete multiple projects with tight deadlines; a strong attention to detail and organization is necessary
  • Results driven and ability to anticipate needs and solutions for internal and external stakeholders
  • Preferably has an understanding of the three-tier system with experience in creating programming for both on and off-premise channels
  • Takes direction and maintains a positive, can-do attitude in approach to work
  • Must be willing and able to travel as needed, up to 20%
13

Base Marketing Associate Manager Resume Examples & Samples

  • Lead the Prepaid Churn Programme across aiming to decrease the prepaid churn below market average in order to contribute to the net growth of Vodafone Turkey
  • Interpret prepaid retention strategy into actionable programmes of activity for each channel and set volume and value targets by channel
  • Design and enrich new tracks contributing to churn decrease (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
  • Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
  • Support all segments for activity stimulation and retention activities across all channels
  • Define the rules for optimization of channels and define the right channel for each offer/product
14

Accenture Digital Global Marketing Associate Manager Resume Examples & Samples

  • Work with senior leadership and stakeholders including deal teams
  • Creation of templates to help local markets
  • Draft and create communications materials
  • Work closely with creative agencies for campaign creation and execution
  • Liaision with global colleagues for best practice, new developments
  • Be a marketing ambassador for our digital and social agenda
  • Good understanding of Accenture’s business and overall business strategy
  • Excellent strong writing, editorial and creative skills
  • Deep understand of digital and social media marketing and channels
  • Strong understanding of business content and how to apply to business issues and problems
  • Understanding of the competitor marketplace and Accenture’s positioning amongst peers
  • Experience of supervising support staff, contractors and working closely with creative agencies
15

Marketing Associate Manager Resume Examples & Samples

  • Bachelor's degree or HS diploma and a minimum of 10 years' professional work experience
  • Minimum of 8 years of experience in marketing roles or minimum 5 year of Accenture Marketing experience
  • Strong content development experience (managing the process from inception through go-to-market
  • Strong experience in event management logistics
  • Understanding of B2B marketing
  • Strong experience with digital campaigns, understanding of social media (LinkedIn and twitter)
  • Exceptional written, content development, presentation and oral communication skills
  • Proven experience in client credentials/ case study and marketing collateral development
  • Proven experience in metrics based marketing programs and ROI
  • Proven experience with Salesforce or similar marketing contacts database
  • Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business Understanding and ability to originate and apply marketing concepts
  • Ability to manage and build relationships in a matrixed organizational environment
  • Ability to manage multiple projects under tight deadlines with multiple stakeholders
  • High attention to detail and quality control
16

Marketing Associate Manager Resume Examples & Samples

  • Manage and execute key Accenture Strategy marketing programs in the UKI market with key alignment to both global and local market teams
  • Work with marketing colleagues in the UK market to identify and articulate alignment opportunities for content delivery and promotion
  • Deliver on and contribute to the success of the Accenture Strategy marketing plan as defined by UK leadership and global marketing leadership
  • Be fluent in the issues underpinning all Accenture Strategy C-suite Themes and be able to triage ideas from other parts of Accenture to be in or out of scope for the planned programs
  • Build relationships with marketing colleagues across the organization to allow early identification of channels and tactics that will provide premium access opportunities to C-suite targets
  • Excel at the business operations needed to optimize the agile, on time and on budget delivery of each agreed upon outcomes
  • Embrace and enable an analytics mindset
  • Manage and motivate flexible, virtual project teams of marketing colleagues, writers, agencies and shared service members in a hard charging and outcome oriented environment
  • Manage the program budgets, including quarterly budget forecasts
  • Manage monthly and quarterly metrics reporting for programs
  • Interest in/ability to absorb and form/articulate sharp perspectives on a broad range of business issues
  • University degree in marketing, communications, journalism or related field
  • Strong B2B marketing experience
  • Strong track record in driving highly targeted multi-channel campaigns
  • Previous experience developing non-academic, crisp, sharp content
  • Native/bi-lingual or fluent English
17

Marketing Associate Manager Client & Industry Marketing Resume Examples & Samples

  • To align country Integrated Marketing Communications with goals and strategy of select business unit/s
  • To provide input to business leads on newsworthy topics to ensure share of voice of Accenture brand in the press to achieve company goals, objectives and raising brand awareness
  • To develop, manage and execute the integrated marketing communication plan for a select business unit/s based on Global Marketing guidelines and business unit/s objectives
  • To take the lead in campaign planning and execution management for campaigns led by the select business unit/s
  • To integrate, implement, and help to improve Global Marketing processes (such as Operations, Solutions/segment Marketing, Web Programs, Communications, direct customer acquisition and retention, Events, channel marketing) while ensuring seamless alignment with business unit/s priorities
  • To measure and report KPI and ROI of quarterly business unit/s activities and programs carried out
  • To proactively alert Marketing Director on issues (low ROI due to wrong message, wrong audience, wrong distribution method etc) and Best Practices in order to help others to avoid same failure and increase ROI
  • To eliminate monetary waste from marketing activities by continuously managing, tracking and reporting related expenses and their specific ROI
  • To ensure that all standard operating procedures are adhered to
  • To ensure professional standards are maintained in all business situations
  • IMC strategy and planning
  • Management System
18

UK Employer Brand Marketing Associate Manager Resume Examples & Samples

  • Reporting to the UK Employer Brand lead to deliver communications and external employer brand marketing tactics ensuring brand values are properly reflected at all touchpoints (e.g. throughout campaigns, digital and print collateral and events)
  • Drive employer brand presence with associated reporting; SEO, site analytics, creating regular site reports and working closely with global teams when relevant to ensure best practice across Entry level talent M&C campaigns
  • Promote Accenture’s entry level initiatives and key messages
  • Management of budget and resource supply and demand where applicable
  • Manage external stakeholder relationships such as suppliers and creative agencies as required
  • Strong understanding of the Accenture business and the global infrastructure
  • Excellent experience of and work in marketing and communications
  • Ability to drive content creation and review, understanding how to write for and tone for different channels
  • Ability to put structure around ambiguously defined thoughts/situations
  • Strong English written and verbal skills
19

Direct Mail Marketing Associate Manager Resume Examples & Samples

  • Collaborate with brand managers and channel partners to successfully coordinate strategies and brand messaging
  • Brainstorm with other members of the marketing team on new products to test
  • Work with data team to develop effective mailing list models including appropriate selection criteria and suppression lists
  • Provide quality control for mailing lists to prevent or correct errors
  • Analyze past performance of mail campaigns to determine strategies that will be most effective and which ones should be discontinued
  • Participate in broader marketing meetings and strategy sessions
  • Continuously develop knowledge of direct mail best practices
  • Monitor competitive activity and react to direct mail trends
20

Product Marketing Associate Manager Resume Examples & Samples

  • 4+ years experience in product marketing for a high tech company, ideally targeting Marketing organizations
  • Experience with digital marketing solutions and passion for digital marketing
  • Proven track record developing compelling messaging and positioning and thought leadership content
  • Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks
  • Discerning marketing eye with keen ability to guide the creative process of content generation
  • Collaborative team player with a dynamic, confident personality and ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
  • Comfortable speaking in front of large internal, external, and global audiences
  • Experience with Salesforce products and deep understanding of the Salesforce ecosystem is a plus
  • High energy, self-motivated and thrives in a fast-past environment
21

Channel Marketing Associate Manager Resume Examples & Samples

  • Experience with a CPG or durable company, ideally in channel management, brand management, insights. or sales
  • Developing a multi-year plan or approach and executing at least one year of the plan
  • Up to 10% travel may be required
22

Email Marketing, Associate Manager Resume Examples & Samples

  • Deliver assets required for campaign deployment, including but not limited to creative files, subject lines, linking sheets and deployment instructions to agency partnersWork with content, merchandising and design teams to ensure creative is delivered on time, often with tight deadlines, supports brand and commercial needs, adheres to brand style guidelines, and leverages industry best practices
  • Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
  • Stay up to date on the competitive landscape and trends in email marketing, and drive the Reebok program to be best in class
  • Assist in management of relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools
  • Support Retention Marketing Manager across all functions including reporting, testing & optimization, and program briefing
  • Demonstrated planning, time, and project management skills, including the ability to manage several projects of varying complexity simultaneously
  • Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment, and consumer behavior
  • Demonstrated ability to use data to uncover business opportunities and deliver incremental value
  • Strong collaborator with proven ability to partner with stakeholders in various capacities
  • Understanding of best practices and trends in email marketing
  • Experience executing analytics and reporting tasks, with the ability to assemble and interpret data, and create summaries with business focused recommendations and insights
  • Must be a self-starter comfortable interacting with global partners to find solutions that improve our programs
  • An entrepreneurial attitude with a desire to continually improve how we communicate with our consumers via email, and to find creative means of growing our business
  • A Bachelor’s degree in business, communications, marketing or related field
  • 2-3 years of email marketing experience, preferably with a sporting or consumer goods company or equivalent experience
  • Knowledge and experience with A/B testing a plus
  • Experience with digital marketing channels outside of email preferred
  • Basic HTML and Photoshop skills preferred but not necessary
23

Trade Marketing Associate Manager Resume Examples & Samples

  • Translate BU private label strategies into strategic sales opportunities
  • 3 years of effectively managing a private label strategy within the industry
  • Prior experience managing people, relationships with retailer partners, and marketing knowledge is a plus
24

Lifecycle Marketing Associate Manager Resume Examples & Samples

  • Manage lifecycle marketing programs from concept through implementation – building business requirements, key objectives, customer communications, and measuring campaign results
  • Synthesize and interpret customer, campaign and research data into tangible, action-oriented strategies to increase cardholder engagement, retention and LTV
  • Deliver measurable, effective multi-channel marketing campaigns across web, email, SMS, IVR, in-app messaging, direct mail, and social media channels
  • Provide direction to internal and externalcreative resources to develop new, multi-channel, marketing materials; ability and willingness to copy write and mock-up creative concepts/marketing assets for stakeholder review, if creative resources are limited
  • Create test and learn strategies and campaigns to optimize conversion, engagement, and retention
  • 7 or more years of progressive responsibility in B2C or B2B marketing
  • Experience with retention, lifecycle, customer relationship management or loyalty programs
  • Experience in retail, financial services and credit, debit or prepaid card marketing a plus
  • Experience with marketing automation or campaign management systems
  • Strong analytic mindset focused on testing and measuring impact of initiatives and programs
  • Experience using campaign results to determine the effectiveness of marketing efforts, provide analysis, set priorities, and initiate new campaigns
  • Excellent written, presentation, interpersonal, and people influencing skills
  • Experience copywriting and putting together creative briefs
  • Strong work ethic, highly organized, and able to manage multiple projects in tandem with ability to multi-task and prioritize work; requiring minimal supervision
  • Passion for managing customer relationships and creating a best-in-class product and customer experience
  • As provided in NetSpend’s Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
25

Search Engine Marketing, Associate Manager Resume Examples & Samples

  • Manage a process that works across various PPC campaigns across all search engines
  • Achieve a targeted ROI for all ad spends on a daily basis
  • Train and direct the team to achieve their goals and targets
  • Increase conversion using all available technology
  • Develop strategy to eliminate under-performing PPC ad copy/keywords
  • Develop strategy to maintain YoY growth of the accounts
  • Analyze clicks and conversion data, ad expenses and ROI
  • Create and analyze effective landing pages
  • Creatie multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing)
  • Optimization and bid management
  • Preparation of management reports
26

Marketing Associate Manager Resume Examples & Samples

  • Bachelor's degree and a minimum of 8-10 years' professional work experience in Marketing
  • Diploma preferably in Marketing, Political Science, International Relations, Management School, and Social Sciences
  • Strong content development experience (managing the process from inception through go-to-market)
  • Exceptional written, content development, presentation and oral communication skillsin English