Manager, Marketing Analytics Cover Letter

I submit this application to express my sincere interest in the manager, marketing analytics position.

Previously, I was responsible for support of daily Tableau reporting processes; maintain LINUX C2C (Click to compute) server configuration and customization.

My experience is an excellent fit for the list of requirements in this job:

• Experience with BI visualization tools highly desirable
• Experience in B2B, working with high-tech products/services highly desirable
• Strong proficiency with SQL and statistical software like SAS and/or R
• Experience working with syndicated data sources like IMS and/or Symphony Health retail and claims data
• Strong working knowledge of relational databases and SQL query language
• Experience with data visualization tools Tableau and QlikView
• Proficient in Google
• Thorough understanding of Internet marketing data collection and metrics

In response to your job posting for manager, marketing analytics, I am including this letter and my resume for your review.

In my previous role, I was responsible for increased visibility to KPIs related to website optimization and ecommerce, including full funnel analyses, click through, conversion rate and open rate reporting, via pivot reporting for cross channel comparison and data-driven optimization.

Please consider my qualifications and experience:

• Conceptually understands data sources and the relationship within them both in terms of business sense and in terms of database cross referencing in order to ensure correct analysis
• Familiarity with Marketing Automation and Salesforce Automation Platforms
• Expert in using Google Analytics, Adobe Analytics, Business Intelligence, Marketing Automation and other digital analytics tools
• Strong Excel, PowerPoint and data visualization experience
• Work closely with sales and marketing management teams to identify and prioritize key customer organizations (surgeon KOLs and strategic customers – hospitals, regional and national IDNs) to create and promote best-in-class success references rooted in customer analytics
• Perform analysis of customer-provided and internal data to create and articulate the clinical, economic and strategic value of da Vinci Surgery and specific advanced technologies
• Develop sales tools and case studies to enable sales and marketing teams to effectively communicate the value of da Vinci Surgery and products to our current and potential customers, including surgeons and hospital administrators
• Support commercial analytics efforts with sales operations, enterprise analytics and third party data vendors and develop tools in support of key hospital channel marketing programs and capital/IDN business development

Please consider me for the manager, marketing analytics opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for analysis and insight on marketing and business development/partner marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Highly proficient in Excel modeling
• Experience working with paid and unpaid marketing channels
• Experience with multi-channel attribution and media mix models
• Experience with predictive modeling techniques and accomplished in use of one of the statistical software packages like R or SAS
• Strong Excel skills including VBA macros, pivot tables, vlookups
• Video games industry experience is strongly preferred
• Extensive experience building and operating models using advanced SQL, Python, R and Spark
• Advanced data visualization and dash boarding experience, preferably using Tableau

In response to your job posting for manager, marketing analytics, I am including this letter and my resume for your review.

Previously, I was responsible for analytical support for cross-channel multi-touch attribution (MTA), media mix modeling, test & learn, order/revenue forecasting, campaign A/ B testing, and other team needs.

My experience is an excellent fit for the list of requirements in this job:

• Student loan experience preferred
• Familiar with Hadoop databases
• Positive attitude, out-of-the-box thinking, and customer service oriented
• Technology-savvy, with keen interest in emerging technologies and 'all things digital', including marketing automation, lead management strategies and CRM systems
• Gaining a deep understanding of marketing performance through pipeline, campaign and tactic analysis
• Identify performance trends across all marketing channels, provide actionable insights and recommend optimization strategies based on analysis
• Advance marketing and overall business performance by maturing key campaign performance indicators, developing a metrics hierarchy and advising marketing management on gaps and areas for improvement, necessary performance changes and opportunities aligned to KPIs
• Help inform business decisions in areas such as campaign design, performance and content development and promotion

I submit this application to express my sincere interest in the manager, marketing analytics position.

In my previous role, I was responsible for weekly and monthly insights for relevant channels as well as business marketing teams and report on KPIs.

Please consider my qualifications and experience:

• Self-directed, self-motivated individual with demonstrated strengths in planning, project management and delegation to execute against deadlines
• Experience in market research/insights/analytics, business intelligence, competitive intelligence or other similar function
• Experience/familiarity with modeling and analytical methodology including, but not exclusively, longitudinal analyses, multi-level modeling and multivariate analyses of variance
• Proficient in SAS, SQL, Excel/Office
• Deep understanding of our buyers and today’s marketplace
• Skilled in MS Excel, SQL, SAS and other databases/analytics tools
• Use SQL and SAS for delivering data, synthesizing analysis and developing key marketing and consumer insights to meet business objectives
• Strong working knowledge of analytics tools such as SAS, R, Python, SPSS, and SQL