Director, Marketing Analytics Resume Samples

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SM
S McKenzie
Sienna
McKenzie
1004 Lorenz Lane
Philadelphia
PA
1004 Lorenz Lane
Philadelphia
PA
Experience Experience
05/2014 – present
Boston, MA
Executive Director, Marketing Analytics
Boston, MA
Executive Director, Marketing Analytics
05/2014 – present
Boston, MA
Executive Director, Marketing Analytics
05/2014 – present
  • Partner with Product Development and Integrated Marketing teams in development and execution of data-driven marketing programs and campaigns
  • Create and manage a marketing mix model to optimize marketing spend across channels, leveraging external Attribution software
  • Creates and communicates clear objectives, accountabilities and priorities. Demonstrates a strong work ethic and commitment to results
  • Oversee performance analysis of integrated marketing campaigns, including digital advertising, print, DRTV, radio, direct mail and email
  • Support and/over oversee selection and maintenance of marketing analytics tools and marketing technology solutions (DMP, Attribution Platform, Analytics Tools) in partnership with IT, Operations and Functional Marketing teams
  • Work closely with vendors, data providers and outside consultants to ensure we are maximizing the use of our existing marketing technology solutions and identifying promising new ones
  • Leads marketing wise ‘Test and Learn’ monthly meetings, in which both strategic and tactical marketing tests are reviewed, previewed, and recommendations are made
11/2010 – 02/2014
New York, NY
Director, Marketing Analytics
New York, NY
Director, Marketing Analytics
11/2010 – 02/2014
New York, NY
Director, Marketing Analytics
11/2010 – 02/2014
  • Work with stakeholders to develop dashboards, playbooks, decision aids and business case analysis to support programs, create and recommend solutions
  • You will partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth
  • Analyze marketing campaign performance to explain what happened and why. Provide insights to help improve campaign executions
  • Make recommendations on to enhance tracking across and between all media channels to provide complete lifecycle performance
  • Assisting in developing and implementing strategic sales plan; including, resource allocation, budgeting & forecasting
  • Act as a strategic partner in providing analysis that will inform real improvements and drive actions
  • Create roadmap for implementation of data and analytics strategy, including infrastructure design and development of data models
04/2008 – 06/2010
Phoenix, AZ
Director Marketing Analytics
Phoenix, AZ
Director Marketing Analytics
04/2008 – 06/2010
Phoenix, AZ
Director Marketing Analytics
04/2008 – 06/2010
  • Responsible for analysing and reporting on key business metrics around Marketing efficiency, in addition to maintaining a forward-looking projection based on current trends
  • Mentor and develop marketing analytics staff to build functional capabilities around customer segmentation, marketing campaign effectiveness, sales and traffic reporting
  • Develop and maintain relationships with Senior Management (specifically in Marketing and Analytics), proactively suggesting ways in which data analytics can inform key management decisions, and communicate insights & successes to senior leadership, and business partners
  • Determine the priorities to integrate multiple data sources such as transaction data, external data, social media, digital footprints, customer behavior, financial information, proprietary market research and more, with the goal to discover meaningful implications for the business
  • Primarily responsible for developing KPI’s and reporting structure around all customer interactions, ranging from awareness, through to acquisition & retention
  • Responsible for the development & articulation of analytics strategy, development of prioritization frameworks, that works for both the Brand and the organization’s individual businesses
  • Develop key insights into customer purchasing behavior, using analytical frameworks and methods to identify opportunities for LTV growth
Education Education
Bachelor’s Degree in Statistics
Bachelor’s Degree in Statistics
Northeastern University
Bachelor’s Degree in Statistics
Skills Skills
  • Ability to pay attention to details and be organized
  • Highly developed presentation skills and ability to tell “data stories”
  • Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
  • Excellent communication and presentation skills and comfort presenting to all levels of management. Ability to tell a visual story with graphs and data
  • Experience with a web analytics platform (e.g. Google Analytics Premium), BI tools (e.g. Tableau, GoodData), or SQL Server
  • Strong executive level communications skills. Ability to present findings to senior management and display a comfort level responding to any and all questions
  • Ability to project a professional image over the phone and in person
  • Strong organizational skills and attention to details
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
  • Ability to demonstrate a command of quantitative methods and statistical applications
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1

Director, Marketing Analytics Resume Examples & Samples

  • Lead the analytics team that provides analysis/interpretation/application of customer and prospect data and informs strategic business and marketing decisions
  • Build predictive and behavioral analyses and models that are used by Marketing teams to enhance targeting, increase revenue, generate cost savings, and allocate resources more efficiently
  • Make recommendations on to enhance tracking across and between all media channels to provide complete lifecycle performance
  • Manage testing across all customer acquisition and retention programs to continuously improve program efficiencies
  • Manage marketing analytics to structure and solve for business opportunities, collaborating and coordinating with a range of internal stakeholders to make fact based recommendations on a wide range of business issues
  • Develop visual intelligence tools and executive dashboards for monitoring business performance
  • Collaborate with cross-departmental teams to develop a cohesive and comprehensive understanding of the key drivers of the business
  • Provide data-driven insights for optimization of marketing programs
  • Four-year degree in Marketing, Decision Sciences, Business, Economics or related field, MBA preferred
  • 9+ years applied analytics experience, with extensive analytical toolset including an advanced modeling strategies
  • Experience managing a team of technically advanced analytical professionals in the area of analytics
  • Strong statistical background and experience with Excel, SQL, R, and SAS Recruiter: Howard Fishman
2

Director, Director, Marketing Analytics Resume Examples & Samples

  • Ownership of agency’s approach to marketing ROI
  • A senior thought leader in business intelligence
  • Day-to-day execution of predictive and econometric modeling
  • Day-to-day execution of business intelligence, specifically leveraging client data
  • Innovation in areas of database analysis/analytics
  • 8-10 years experience in advanced econometric or predictive modeling
  • Deep understanding of business intelligence, with experience in segmentation, lifetime customer value and other similar techniques
  • Experience with marketing ROI techniques such as matched market testing or market mix modeling
  • Advanced degree in math, statistics, economics or related field
  • Fluency in SQL and other database extraction techniques
  • Strong experience in SAS, SPSS or other statistical packages
  • Experience in R is a plus
  • Experience in site analytics packages such as Omniture or Google Analytics is a plus
3

Director, Marketing Analytics Resume Examples & Samples

  • Project Management: Wholly manages marketing measurement and analysis projects, including working with vendors and client business partners where applicable. Ensure that we have a closed-loop test, measure, and learn approach so that we continue to use our learnings to improve business results
  • Planning: Assist key business partners in creating an annual Test & Learn agenda that will help manage and prioritize testing. Develops test strategy and measurement plan to meet campaign objectives as well as keep methodology in line with problem complexity and business priority. Create measurement plans that detail the hypothesis, success metrics, test structure, measurement, and analysis of tests. Execute and measure A/B and multivariate tests that support improvements to conversion
  • Analysis/Presentation/Communication: Takes complex data issues, methodologies and analysis results and communicates/presents them to business partners in a manner that is relevant, meaningful, actionable, and understandable. Lead reviews and interpretation of test results with key business stakeholders and provide recommendations on next steps
  • Thought Leadership Become expert in testing techniques while leveraging internal measurement tools. Provides thought leadership within the Marketing Effectiveness group including identifying and incorporating best practices to optimize measurement efforts including expertise on data issues that impact analysis
  • Databases/Tools/Data: Collaborate with IT partners to ensure have needed infrastructure to support marketing effectiveness efforts. Also serves as requirements expert for databases and key analytic tools utilized by the analysis group. Understands internal systems, tools and data to the extent required to perform the job. Pulls information via Brio/SAS from databases in order to answer ad hoc questions regarding campaign performance
  • Master's Degree Preferred
  • Proven leadership ability with strong client relationship skills
  • Ability to effectively interface with Senior Management
  • Strong quantitative skills required
  • Extensive experience with test design, reporting and analysis design, and measurement strategy development
  • Must have effective oral and written skills, including use of compelling visuals to effectively communicate challenging or technical concepts
  • Proficient with PowerPoint, Excel, and Access Advanced experience preferred
  • Experience using SAS or BRIO preferred, but not required
  • Financial Services background a plus
4

Director, Marketing Analytics, Cnbc Digital Resume Examples & Samples

  • Subject matter expertise in web analytics, media measurement, and database analytics; minimum 4 years hands-on experience with Omniture
  • Ability to take large amounts of data and analysis and synthesize it into meaningful senior management reporting
  • Experience in the analysis of large data sets to find useful relationships (data mining)
  • Experience with the application of some or all of the following statistical methods and familiarity with running these analyses in a statistical platform: outlier determination, t-tests, linear regression modeling, time series analysis, ANOVA
  • Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
  • Motivated self-starter with proven track-record of cross-functional collaboration
  • BA or BS in Marketing, Finance, Statistics or other relevant high-tech related field
  • Web publishing or mobile product experience
  • Experience with Subscription Marketing and CRM systems
5

Director, Marketing Analytics Resume Examples & Samples

  • Address challenges faced by CPG Manufacturer’s brands and mine extensive databases to create value added insights and recommendations
  • Design efficient & effective campaigns which maximize ROI. Educate partners and provide guidance on analytics best practices for program design and measurement
  • Evaluate campaigns using appropriate analytical methods. Provide actionable recommendations for programs
  • Perform simple to complex data analysis as required to meet the client’s analytical needs
  • Develop & deliver presentations which demonstrate the value of the company to the client
  • Minimum 5-7 years’ experience in an analytical capacity or CRM in an analytical capacity, designing effective marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating predictive models
  • Minimum of 3-5 years’ recent experience in an external client facing role
  • Experience with Consumer Packaged Goods or Pharmaceutical Manufacturer preferred
  • Experience in the design and analysis of controlled experiments
  • Recent depth and breadth in the professional use of at least one statistical software package (SAS, SPSS, R, and STATA). Experience using SAS preferred
  • SQL knowledge required
  • Exceptional consultative skills
  • Excellent presentation skills Recruiter: Orly Miller
6

Director, Marketing Analytics Resume Examples & Samples

  • Develops and implements data mining and quantitative methods to advance customer segmentation, customer retention marketing strategies, business driver modeling, and other key customer business applications
  • Advises and directs cross -functional teams to leverage customer intelligence to drive and optimize commercial results across all channels
  • Consults with and advises leadership team on customer analysis and insight to enhance marketing and promotion planning
  • Guides marketing to optimize segmentation, campaign execution, and promotes best practices such as testing, segmentation, campaigns and analysis
  • Consults with real estate to inform them on customer data relevant to retail development and opportunities
  • Leads, develops, trains and mentors direct reports
7

Director, Marketing Analytics Resume Examples & Samples

  • Lead the delivery of marketing campaign analytics within Canadian Banking and RBC Insurance; accountable for all marketing campaign analysis required for Canadian Banking and Insurance to meet its business and financial imperatives
  • Provide leadership on strategic projects to evolve campaign analytics and improve RBC marketing capabilities
  • Lead and develop an engaged, high performing team of analytics professionals
  • Lead the identification, implementation and adoption of new methods or processes to optimize campaign analytics
  • Champion Infrastructure and process enhancements to support the ongoing development of marketing and transformational strategies
  • Collaborate with business partners to impact and influence the scope and intent of strategic projects to help shape the future state of the RBC CRM Ecosystem
  • Provide thought leadership for the future vision of client centric optimized marketing
8

Director, Marketing Analytics Resume Examples & Samples

  • Build and update marketing media mix econometric models. Own the entire modeling process from data collection, validation to data transformation, model build/update, results analyses, insights development, and results/key findings presentation
  • Writes SAS code to read input data, build and update models and create output data/reports
  • Collaborate with country marketing teams and agency partners to fully understand campaign executions, ROI measurement requirements and explore results implications
  • Deeply involve in annual marketing budget planning by running different spend allocation scenarios, optimizing return and forecasting revenue impact
  • Analyze marketing campaign performance to explain what happened and why. Provide insights to help improve campaign executions
  • Test different analytic/modeling approaches to keep improving accuracy of ROI measurement and ways to better measure granular media execution tactics
  • Help drive and maintain global consistency in reporting, analyses and results interpretation
  • 8-12 years of marketing analytics experience in a highly analytical environment
  • Media knowledge preferred
  • High proficiency in as many of the following: SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop
  • Strong work ethic and organizational skills
9

Director, Marketing Analytics & Insights Resume Examples & Samples

  • Minimum ten (10) years progressive leadership experience in analytics, business planning or similar role, preferably within the travel industry
  • Strong leadership skills over both direct and indirect reporting relationships
  • Knowledge of or experience in multiple Marketing disciplines
  • Subject matter expert in marketing, paid media, CRM, digital and social media analytics
  • Solid analytical and technical problem solving skills, including strong knowledge of statistics and financial analysis
  • Demonstrated strong project management skills, including the ability to effectively handle multiple tasks simultaneously
  • Advanced proficiency in analytic software applications such as Excel, Tableau and/or SAS
  • Excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others and deal with differing points of view
  • Ability to collaborate in a team environment with a variety of stakeholders at all levels
  • Attention to detail and focus on excellence in work product delivery
  • Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
  • Ability to approach work with high energy and a results-oriented mindset
  • Experience working with digital and traditional media effectiveness data
  • Experience with marketing technology
  • Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Mathematics, or an analytics field
10

HBO Director, Marketing Analytics Resume Examples & Samples

  • Drive customer value and marketing performance (particularly through customer engagement and retention) using data-driven marketing practices
  • Working with key stakeholders, define, establish, socialize and execute the marketing analytics roadmap for the business including the operational model, infrastructure/capabilities and processes needed and action plan for the immediate and longer-term
  • Liaise with cross-functional business units to identify customer reporting, data and marketing analytics requirements that address key business and marketing needs on both strategic/planning and tactical fronts
  • Represent the Marketing Department’s needs in enterprise wide data initiatives, including group-wide data collection, enterprise data organization, analytics and insights
  • Partner with Data Sciences to maximize return on information
  • Report on a regular basis marketing KPIs, trends and CRM program performance metrics to a diverse stakeholder audience
  • Use customer intelligence to support new initiatives (product introductions, seasonal campaigns, etc) both in the planning and post-launch phases
  • Champion an elevated understanding of customer behavior, segmentation and specific areas of opportunities across the organization
  • Project-manage marketing analytics initiatives as needed
  • Train marketing teams on data-driven marketing practices and interpreting customer data
11

Director, Marketing Analytics Resume Examples & Samples

  • Provide work direction and analytical, technical and statistical thought leadership to a team of analysts analyzing client marketing activities
  • Understand and define campaign and program testing and reporting requirements
  • Oversee and provide direction on the development of SAS and SQL code that implements reporting, tests, and analytics
  • Implement processes and procedures to ensure high quality deliverables
  • Work closely with other team members to create and coordinate reporting and analytic deliverables
  • Develop and clearly communicates insightful PowerPoint presentations out of complicated analytics
  • Provide actionable recommendations and size potential opportunities
  • Communicate both technically and in business language regarding analytics process and results with internal and client management at levels from analyst to executive
  • Develop strong working relationships with client and TLG Data, Account, Strategy teams
  • Assess business, data, and technical needs and communicate gaps, risks, and assumptions
  • Manage multiple projects and deliverables under tight timelines
12

Director, Marketing Analytics Resume Examples & Samples

  • First class written and verbal communication skills - Demonstrated ability to deliver strategy presentations
  • Strong attention to detail, excellent organization skills, and ability to handle multiple projects /responsibilities concurrently
  • Demonstrated track record of creative and structured approach to problem solving
  • Previous experience in influencing large matrixed teams; demonstrated experience delivering large projects
  • Experience in analysis-driven, fact-based decision making
  • Familiarity with eCommerce, attribution and cross device technologies preferred
  • A mathematical, business, engineering or technology related degree
  • An MBA or Masters degree in quantitive or technical fields,with a demonstrated amount of experience post-masters including analytical roles, is a plus
  • A passion for eCommerce and online marketing and the optimisation of marketing investments
  • Ability to work effectively in a lean, global and highly matrixed environment
  • Motivating and supporting a highly skilled team
  • Direct and transparent approach to communication
  • Passion and tenacity for solving problems through creativity and resourcefulness
  • Comfortable dealing with ambiguity by creating structure and prioritizing effectively
  • Results orientation that is balanced between both long-term objectives and short-run performance
  • Ability to inspire and motivate resources that do not directly report to the role
  • LI-LC2
13

Associate Director, Marketing Analytics Resume Examples & Samples

  • Website and campaign tracking
  • Statistical analysis of campaigns, and performance measurement with a focus on optimization
  • Client needs assessment and scoping, planning of projects and management of outputs
  • Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
  • Manages, scopes and plans projects with realistic goals, resources, actions and dates
  • Manages junior members of the team
  • Works closely with the CRM analytic and strategy teams, to guide work
  • 5-7 years of experience in marketing analytics, digital analytics preferred
  • Agency experience/ client service business preferred
  • Educational background in quantitative field
  • A Masters degree preferred
  • Dashboarding and visualization (e.g. Tableau)
  • SAS or SPSS
  • Statistics, A/B testing, multivariate testing
14

Director, Marketing Analytics, Rovia Resume Examples & Samples

  • 7+ years travel industry experience, ideally with a substantial part of the experience obtained in leisure and online travel segments
  • Experience in pricing and revenue management
  • Knowledge of online travel and hotel distribution technologies
  • Proven understanding of international differences in online travel customer behaviors and preferences
  • Ability to define an analytical framework that drives and supporst business decisions
  • Ability to work in a fast growing entrepreneurial environment, while building a sustainable and scalable structure and organization
  • Ability to set clear priorities and to execute accordingly
  • Ability to collaborate and work in a highly matrixed environment
  • Effective leadership and proven managerial skills
  • Understanding of cultural diversity and experience working in an international team
15

Director, Marketing Analytics Resume Examples & Samples

  • Deliver ad-hoc analysis and reporting projects to answer quick business questions
  • Leverage Consumer and Marketing data assets to measure marketing performance and to improve participation rates, plan contributions and renewals
  • Provide the enterprise view of key customer-based ROI metrics including NPS and brand awareness
  • Based on these analytically-derived insights, recommend and help prioritize business actions at a customer specific or customer segment level
  • Perform regular and adhoc analysis that identifies actionable marketing insights, marketing influenced revenue opportunities, enhanced customer experience and functional cost-savings
  • Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assess the impact, and collaborates with senior management to incorporate new trends and developments in current and future solutions
  • Directs and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility
  • Identifies and directs the implementation of process improvements that significantly improve quality across the team, department and/or business unit for his/her assigned area(s) of responsibility
  • Provides direction on complex assignments, projects, and/or initiatives to build and enhance the capability of his/her assigned area(s) of responsibility
  • Query raw data from multiple sources and synthesize into business insights
  • Responsible for constructing analytics models and helping validate hypothesis
  • Develop a deep and detailed knowledge of Lincoln Financial Group’s products and their users
  • Distill requirements from business users into actionable results derived from data analysis
  • Identifies new data sources that will improve analytics/ model performance
  • Create data visualizations to communicate meaningful trends and complex relationships found in the data
  • Suggests optimizations and insights based on performance data to drive business through identifying key customer targets
  • 5 – 7+ Years in marketing analytics, customer experience/customer insights and/or customer strategy or other experience directly related to the specific duties of this position
  • Hands-on analytical experience working with Marketing Analytics tools like SAS, R, SQL, SPSS and BI tools like Tableau, Cognos
  • Expertise in applying both qualitative and quantitative methodologies along with more specialized approaches applied to customer behavior
  • Knowledge of direct /e-mail or web campaign management and performance measurement
  • Strong communication skills with the ability and desire to collaborate with key business and marketing stakeholders and constituents, including other Marketing Analytics Managers
  • Ability to effectively interact with individuals in all areas of the organization, and ability to distill large amounts of data into a few important takeaways or action items
  • B2B experience preferred; Insurance experience a plus
  • Ability to communicate Marketing Analytics strategy, insights and recommendations to key stakeholders, clearly and concisely
  • Passion to self-educate and keep up-to-date on the latest Marketing Analytics trends within and outside the insurance vertical
  • A demonstrated track record of consistently meeting and/or exceeding performance expectations
  • Possesses a bias for action and avoids workplace distractions
  • Drives performance targets to completion
16

Associate Director, Marketing Analytics Resume Examples & Samples

  • Provide data driven strategic thinking across client engagements by deriving customer insights from research and data and lead the development of measurement platforms
  • Consult and develop proprietary research to track brand health performance or consumer pathway studies
  • Independently manages specific analytic projects to identify optimal project path for specific analytic engagements, including resources required and milestone targets
  • Collaborates with Data Science and Business Intelligence staff to procure all inputs needed to produce analytic deliverables
  • Oversee an analytics program, including data collection, cross-channel data integration, reporting and insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys etc
  • Supervises analysts and assigns tasks to fulfill both department and individual development goals
  • Makes recommendations for marketing ROI improvement and spending optimization and leads marketing mix learning agenda
  • Leads projects and performs analysis to test alternative marketing strategies, gain competitive intelligence
  • Influences and leverages company marketplace analytics best practices, benchmarks and policies
  • Consult clients on how to leverage databases for targeting and modeling multicultural segments
  • Provides regular, ongoing predictive analytics, business planning and scenarios to address business issues and opportunities. Maximizes forecast accuracy for team confidence
  • 5+ Years in media or marketing analytics
  • Knowledge of statistical concepts such as probability, sampling, and statistical significance
  • Advanced knowledge of relational database concepts with ability to transform raw internal or client data into formats that facilitate analytic processing
  • Experience incorporating demographic and behavioral variables into analyses
  • Advanced knowledge of segmentation applications
  • Working knowledge of data visualization tools (Alteryx, Tableau, JMP)
  • Excellent quantitative/analytical ability required
  • Able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers
17

Director, Marketing Analytics Resume Examples & Samples

  • Thought leadership in the deployment of analytical tools
  • Co-manage the analysis and interpretation of program performance
  • Develop analytical plans and strategies to improve the effectiveness of communications programs
  • Subject matter expert for statistical tools and techniques
  • Partner with external analytical stakeholders on a daily basis to plan, execute and analyze programs
  • As required/appropriate, perform hands-on analysis in support of results analysis, including development of conclusions and implications
  • Expertise in digital marketing analytics, including website, mobile, social media, search and display
  • Experience with digital analytics tools, platforms, and infrastructure
  • Experience in developing strategic analytical roadmaps and managing teams to effectively deliver the roadmap
  • Advanced understanding of marketing principles, analytic strategies and cross-channel marketing measurement
  • Strong analytical skills i.e. able to analyze raw data, draw conclusions, and develop actionable recommendations experience in the analysis of large data sets to find useful relationships
18

Director, Marketing Analytics Resume Examples & Samples

  • Primarily responsible for developing statistical models, conducting statistical analyses and performing database analytics with SAS, R and other statistical software to address internal business questions around price elasticity, placement effectiveness, etc
  • Analyze price tests/programs across digital and physical channels with the goal of maximizing revenue for the Studio’s film library
  • Develop a quantitatively derived, insight-based segmentation framework that defines a consumer hierarchy based on historical purchase habits, LTV, etc. The framework will be used to better understand digital film consumption and inform product offering and targeting strategies going forward
  • Develop consumer analytics dashboards in Tableau or SAS Visual Analytics to help track customer growth and engagement across partner platforms. Conduct ad hoc queries to help WBHE’s film business unit better identify digital strategies that are contributing to customer growth and migration to higher margin transactions. Combine first party anonymized customer data with 3rd party research reports to better understand customer base
  • Effectively balance internal analytics and research capabilities, with usage of external vendors and consultants to efficiently deliver best practices and optimal business outcomes
19

Executive Director, Marketing Analytics Resume Examples & Samples

  • Oversee performance analysis of integrated marketing campaigns, including digital advertising, print, DRTV, radio, direct mail and email
  • Create and manage a marketing mix model to optimize marketing spend across channels, leveraging external Attribution software
  • Develop multivariate testing capabilities, including test structures, deployment and analysis
  • Leads marketing wise ‘Test and Learn’ monthly meetings, in which both strategic and tactical marketing tests are reviewed, previewed, and recommendations are made
  • Support and/over oversee selection and maintenance of marketing analytics tools and marketing technology solutions (DMP, Attribution Platform, Analytics Tools) in partnership with IT, Operations and Functional Marketing teams
  • Work closely with vendors, data providers and outside consultants to ensure we are maximizing the use of our existing marketing technology solutions and identifying promising new ones
  • Partner with Product Development and Integrated Marketing teams in development and execution of data-driven marketing programs and campaigns
  • Partner with other analytics groups (Business Intelligence, Academics, etc) on KU or KHPE-wide data management initiatives
  • Work closely with Admissions team and Operations on lead processing and elevation
  • Proactively analyze all marketing metrics and financial data to identify gaps and issues to advise marketing leadership team
  • Develop (monthly) reporting on all key marketing metrics (executive scorecard) and leading indicators in conjunction with SP&A, Business Intelligence, Marketing Leadership, Channel Managers and Agency Partners
  • Evaluate effectiveness of marketing spend and provide recommendations for optimizing dollars across all categories
  • Hire, mentor and develop team members’ technical and business skills
  • Develop business case presentations and ROI analysis to support the investment in resources and tools critical to build data-driven infrastructure
  • 10+ years in marketing analytics leadership roles, ideally with proven ability to build new teams
  • Deep experience in analysis of full range of online and offline media channels (SEO, SEM, Display, Social, Radio, TV, Out of Home, Print)
  • Deep expertise and ability to analyse both campaign performance on a visit level, as well as customer level over time across channels
  • Strategic hands-on thinker and problem solver who is willing and able to roll up their sleeves and get into the data
  • Proven track record of delivering results that drove demonstrable business value
  • Demonstrated success building, growing or turning around a marketing analytics/performance management function while delivering on defined goals; has a strong drive to win
  • Familiarity with key digital analytics tools include Google Analytics, Optimizely, VisualIQ (or equivalent)
  • Solid understanding of database marketing; knows how to mine for insights and actions. High comfort with analytics, dashboards, setting and monitoring metrics
  • Understanding of lead generation through either previous internally built capabilities or through use of 3rd party partner
  • Understanding of the interplay between multiple internal teams managing part of the customer journey, and how to influence across
  • Ability to build teams, capabilities, processes and systems from scratch. Can assess a situation, prioritize, make recommendations with investments to drive short term and long term results with timelines to achieve future state, and then implement successfully
  • Excellent analytical skills with great attention to detail and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results
  • Strong leadership skills and a demonstrated ability to attract, build, mentor and direct high-performing teams internally and externally across a variety of disciplines. Ability to help build a high performing, data driven culture within the marketing organization
  • Very strong verbal and written skills, with the ability to present data and conclusions in an organized, concise manner at all levels. Must have ability to influence and drive results through data-driven recommendations and prior learning
  • Proven success in navigating global matrixed environments where teamwork is valued and building a positive working culture. Experience collaborating and working with a shared services model is a plus. Know how to organize and instil a level of discipline in order to manage and deliver on the heavy demands from a variety of internal stakeholders while operating with limited resources
  • BA or BS with emphasis in statistics, computer science, physics or related field. Advanced degree preferred
20

Director, Marketing Analytics Resume Examples & Samples

  • Develop a detailed, strategic analytical framework inclusive of predictive analytics to guide corporate branding, marketing and communications strategies enterprise wide
  • Leads complex quantitative and qualitative research efforts and business intelligence solutions to inform brand strategies, digital marketing efforts and communication plans
  • Works closely with partners to uncover actionable insights that drive improvements to existing and new programs
  • Establishes and sets benchmarks and key performance indicators of overall brand health, digital marketing campaigns and sponsorship programs
  • Creates reporting and analytical tools to continuously improve all marketing activities
  • Monitors and evaluates performance of strategies and plans to evaluate business impact while defining opportunities to optimize
  • Conducts deep-dive analyses to understand program performance, conducts complex initiatives that address key strategic questions and drives assorted ad hoc projects
  • Works with business partners to address key strategic questions, based on in-depth market and data analyses
  • Keeps abreast of consumer research studies and digital analytical tools in the market to inform our learning agenda
  • Works closely with internal partners to ensure alignment of measurement and reporting
  • Engages in ongoing partnership with business unites, sharing enterprise brand insights perspectives and capabilities to inform and enable strategic and tactical plans and activities
  • Builds relationships with key partners; works closely with internal and external partners to drive continuous improvement in all efforts including measurement of digital and social media platforms, creative and content performance
  • Presents ideas and Senior Leadership and other key stakeholders across the Enterprise
  • Manages a team and creates a highly engaging environment where sense of energy and personal commitment is valued and celebrated
  • Bachelor's degree preferably in business, economics, statistics or other quantitative field. Advanced degree preferred
  • 10+ years of relevant and progressive responsibility, 5+ years successfully managing, developing and engaging a high performing team
  • Excellent analytical, critical thinking, decision-making and problem solving skills
  • Specific knowledge of market research and analytical methodologies within Branding and or Marketing required
  • Exceptional planning, organizational and communication skills
21

Director, Marketing Analytics Resume Examples & Samples

  • Acts as trusted advisor to clients – delivering candid view of approaches and benefits
  • Manages Analysts and Consultants
  • Collaborates with all internal agency staff, specifically strategy, account and creative
  • Collaborates with external agency partners such as media vendors, tech suppliers, and other CRM vendors
  • Directly responsible for all outputs (reporting, analyses, dashboards, models, etc)
  • Designs and interprets A/B and multivariate optimization tests
  • Skilled in “demystifying” analytics and communicating benefits as opposed to technicalities
  • Leads development of presentation logic and flow for entire document
  • Independently writes well structured and persuasive end products
  • Highly developed presentation skills and ability to tell “data stories”
  • 10+ years experience in data driven marketing
  • 4 years of team management
  • Marketing analytics, segmentation, quantitative methods, database and digital data
  • Experience with the analytics that supports a CRM strategy and loyalty programs
  • Agency experience/ client service business required
  • Experience presenting to clients of differing levels of seniority and job functions
  • Experience of working with FMCG’s, or broadcaster clients preferred
  • Educational background in quantitative field e.g. statistics, mathematics, economics
  • Masters degree preferred
  • Experience with regression and multivariate techniques
  • Segmentation and predictive modeling
  • SAS or R
  • Web Analytics Tools (Google analytics, Omniture etc)
22

Director Marketing Analytics Resume Examples & Samples

  • Lead the process to obtain insights to support divisional strategy and marketing initiatives
  • Lead forward-thinking, high impact data analytics projects focused on supporting key strategic initiatives
  • Deliver actionable insights and approaches to capitalize on business opportunities
  • Build & enhance marketing analytics capabilities
  • Determine the priorities to integrate multiple data sources such as transaction data, external data, social media, digital footprints, customer behavior, financial information, proprietary market research and more, with the goal to discover meaningful implications for the business
  • Work with business & systems partners to ensure data platforms and infrastructure align with advanced analytics needs
  • Develop operational standards for team around process, measurement, documentation
  • Develop Analytics vision & roadmap aligned to business priorities & strategy
  • Responsible for the development & articulation of analytics strategy, development of prioritization frameworks, that works for both the Brand and the organization’s individual businesses
  • Develop and maintain relationships with Senior Management (specifically in Marketing and Analytics), proactively suggesting ways in which data analytics can inform key management decisions, and communicate insights & successes to senior leadership, and business partners
  • Provide thought leadership, subject matter expertise and business insight to team and internal/external stakeholders on complex assignments/projects
  • Provide consultative support to initiatives across John Hancock
  • Collaborate with external partners, including agencies, media organization and research vendors to produce accurate and actionable reporting demonstrating tangible business results
  • Work across the US businesses to develop shared strategies and recommendations bringing product and brand marketing closer together
  • Team with global colleagues to build global brand tracking strategies and initiatives
  • Team with US Strategy, IT and CX teams to most effectively collect and leverage data
  • Bachelor’s degree in a quantitative area of focus. MBA preferred
  • Experience managing both the strategy and execution of research/analytics projects
  • Demonstrated project management and people management experience
  • Demonstrated experience leading data analytics at a matrixed company, agency or consulting organization
  • Exceptional analytical and conceptual thinking with experience with large data sets/databases, integration, preparing data for analysis, and analyzing data to draw meaningful conclusion/strategic implications
  • Strong business and finance acumen, with an aptitude for both strategic, broad thinking and critical and analytical thinking
  • Ability to influence a broad range of stakeholders, at a variety of levels, both within and outside the organization
  • Strong drive and initiative with a demonstrated track record of results achievement
  • Ability to create statistical modeling and prediction algorithms
  • Ability to identify predictive metrics for use in defining specific buyer segments and then leveraging those segments to construct targeted marketing campaigns
  • Responsible for tagging, triggering and tracking digital performance using Omniture, DTM, Google Analytics, Clicktale, Radian6, Sprinklr, Search Console and others
  • Experience implementing data-driven ESPs and creating appropriate procedures and tables to automate segmentation and targeted marketing efforts
  • Experience leveraging databases using SQL, PHP and Python to aggregate data and create recurring reports using Pentaho, Tableau, Excel and other platforms providing insights, feedback, and future strategy based on previous marketing results
23

Director, Marketing Analytics Resume Examples & Samples

  • Leading a team
  • Create roadmap for implementation of data and analytics strategy, including infrastructure design and development of data models
  • Provide support and insights across business units for informed decision making
  • Act as a strategic partner in providing analysis that will inform real improvements and drive actions
  • Solve marketing problems with data science tools and techniques
  • Work across teams in support the company's strategic goals
  • Speak in the language of the customer
  • A natural instinct for innovation and pragmatic 'out-of-the-box' solutions
  • Proficient use of tools like R, Python, SAS, SQL, UNIX and more
  • Consulting experience and strong written and oral communication skills including leading analytics team
  • Experience with Regression techniques, including time series analysis
  • Machine learning, neural networks
  • Marketing effectiveness / Marketing Mix analysis / Campaign effectiveness
  • Work with social media data
  • Associations analysis / Next Best Purchase
  • 10+ years of experience in data / analytics
24

Director Marketing Analytics Resume Examples & Samples

  • Produce regular analytics to help the team understand marketing performance and optimize campaigns across direct digital and broadcast marketing channels
  • Mentor and develop marketing analytics staff to build functional capabilities around customer segmentation, marketing campaign effectiveness, sales and traffic reporting
  • Actively participate in seasonal and monthly planning efforts to drive customer segmentation and support marketing planning efforts
  • Manage external partners (database and analytical agencies) to maintain systems, oversee workflow, prioritize initiatives and approve deliverables to support the team. Set-up work-flow processes to maximize effectiveness and analytical output
25

Director, Marketing Analytics Resume Examples & Samples

  • 7+ years experience in strategy consulting, data analytics, or business intelligence supporting a marketing department
  • 2+ years successfully managing and developing a team of analysts
  • BS/BA degree in math, statistics, engineering, economics, or related degree OR equivalent combination of education, training, and experience
  • Excellent communication and presentation skills and comfort presenting to all levels of management. Ability to tell a visual story with graphs and data
  • Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
  • Talent for translating data into easy-to-understand, actionable insights
  • Experience with a web analytics platform (e.g. Google Analytics Premium), BI tools (e.g. Tableau, GoodData), or SQL Server a plus
  • Advanced SQL query writing and experience implementing and working with analytics data warehouses a plus
26

Director, Marketing Analytics Resume Examples & Samples

  • Partnering with the commercial leadership team to identify areas of opportunity and recommending action plans to capture those opportunities
  • Communicating insights from actionable data to align the commercial team’s behavior with business objectives
  • Executing on key strategic and operational projects to support revenue growth
  • Leading, participating in and supporting cross-functional initiatives to optimize commercial org efficiency
  • Assisting in developing and implementing strategic sales plan; including, resource allocation, budgeting & forecasting
  • Collaborating with a team of analysts to monitor, analyze and communicate business trends and performance of key business metrics
  • Minimum of 7 years work experience
  • Demonstrated ability to design commercial, financial, and or non-financial measurements and key performance indicators (KPI) to drive improved performance
  • Demonstrated analytical reasoning or quantitative analysis skills
  • Proven ability to manage multiple simultaneous projects and cross-functional teams
  • Ability to formulate and deliver clearly complex information, issues and recommendations in both written and oral presentation to senior management
  • Member service ethic
  • Discretion in handling sensitive firm, department and individual performance information
  • Preferred Skills: Experience working in Salesforce; Proficient in SQL
27

Director, Marketing Analytics Resume Examples & Samples

  • Track, measure and analyze performance of marketing programs and communicate results and insights to internal stakeholders. Build relationships and supervise day to day activities which support the marketing initiatives. Particular focus will be on reacquisition
  • Partner with internal stakeholders to provide insight to data by developing easy to understand, actionable recommendations
  • Work with stakeholders to develop dashboards, playbooks, decision aids and business case analysis to support programs, create and recommend solutions
  • Perform simple to complex data collection analysis to meet ad hoc stakeholder analytical needs
  • Partner with Marketing and Finance teams to develop and implement new analytical methodologies to achieve targeted results
  • Collaborate with Business Intelligence to automate existing tools and reports
  • Identify opportunities for improved data capture to provide enhanced views to marketing teams
  • Understand the challenges facing internal marketing partners and mine data to create opportunities and recommendations to respond to those challenges
  • Continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types
  • Create and manage development of new data structures to capture data as needed
  • Role may or may not include supervisory responsibilities
  • None at this time
  • Bachelor's degree and/or equivalent combination of education and experience
  • 10+ years of experience in a related field
  • Ability to work with a larger data warehouse holding multiple databases
  • Knowledge of relational databases
  • 2+ years experience with SQL preferred (Teradata a plus)
  • Master of Excel and Powerpoint a must
  • Knowledge of direct response marketing (direct mail, email, display, social, etc.)
  • Knowledge of subscription-based business models
  • Ability to communicate technical information to non-technical people
  • Strong executive level communications skills. Ability to present findings to senior management and display a comfort level responding to any and all questions
  • Ability to project a professional image over the phone and in person
  • Strong organizational skills and attention to details
  • Creative writing ability
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access). Master of Excel and Powerpoint a must
  • Knowledge of multiple data visualization tools a plus
  • Cognos, Qlikview report development a plus
28

Director, Marketing Analytics & Insights Resume Examples & Samples

  • Apply deep operational expertise in Marketing Analytics to establish data infrastructure and measurement framework that will enable impact measurement and inform decision making
  • Lead team of Analysts to define metrics that support business needs, create reports and dashboards, identify insight and develop actionable recommendations
  • Formulate insightful hypotheses and identify approaches to validate these, distinguishing valuable 2nd and 3rd order insights from top-level findings
  • Review Analytics reports for accuracy and timeliness and guide the team in diagnosing and resolving discrepancies
  • Provide frequent coaching and feedback to analysts to accelerate their personal development
  • Build trusted relationships with Marketing leaders in Product Marketing, Demand Generation (including Integrated Campaigns, Web, Social Media, Paid Media), Marketing Services, Advocacy, and E-Commerce) to understand business needs and implications on Analytics priorities
  • Work with cross-functional partners such as Sales Operations, Research, and Corporate Strategy to ensure efforts are well-coordinated and maximizing collective impact
  • Establish and communicate internal processes to deliver ongoing reporting and manage intake and execution of ad hoc analytics requests
  • Constantly reevaluate the prioritization and focus of the team to ensure driving the business forward and tackling the key questions that will improve impact
  • Stay on leading-edge of new Marketing Analytics approaches and tools to drive continuous improvement and competitive advantage for Cengage
  • Seek opportunities to build culture of data-driven decision-making and enhance Cengage’s ability to understand and implement insights stemming from Analytics work
  • Be proactive internal thought leader and seek to improve baseline analytics capabilities across the broader Marketing organization
  • Partner with internal IT teams to ensure data dependencies are identified and addressed
  • 7+ years of analytics experience, with at least 5 years of experience in a Marketing function
  • At least 3 years in direct people management experience and demonstrated ability to build, lead, and coach, and develop high-performing Analytics teams
  • Diverse experience in core Marketing analytics areas such as campaign measurement, channel analytics, marketing automation analytics, integrated campaigns, Marketing ROI measurement, attribution models, and demand waterfall metrics
  • Technical knowledge of range of Marketing Analytics systems and tools such as Excel, statistical analysis packages, SQL, data visualization tools such as Tableau, and web analytics tools such as Google Analytics or SiteCatalyst, tag management tools, and A/B testing tools
  • Ability to tell a clear story with data and tailor communications for appropriate audience, from executive to individual contributor levels
  • Strong communication skills and leadership presence
  • Excellent interpersonal and relationship-building skills
  • Ability to define and manage multiple priorities for team and work in a dynamic environment
29

Director Marketing Analytics Resume Examples & Samples

  • Primarily responsible for developing KPI’s and reporting structure around all customer interactions, ranging from awareness, through to acquisition & retention
  • Drive optimization of marketing channels through test & learn programs to achieve company goals
  • Develop key insights into customer purchasing behavior, using analytical frameworks and methods to identify opportunities for LTV growth
  • Responsible for analysing and reporting on key business metrics around Marketing efficiency, in addition to maintaining a forward-looking projection based on current trends
  • 5+ years of directly related experience in large-scale data analysis
  • Direct ecommerce/omnichannel experience
  • Ability to extract, transform and clean data sets from multiple sources
  • Experience designing and analyzing experiments to measure the impact of marketing campaigns. This includes sampling techniques and testing for statistical significance
  • Advanced knowledge of SQL
  • Strong working knowledge of Google Analytics
  • Strong working knowledge of Tableau
  • Strong understanding of website technologies, including site tagging, optimization & personalization
  • Demonstrated ability to dig deep and deliver causal insights
  • Selects from a range of analytic methods to design and conducts analysis appropriate to each project
  • Self-motivated and passionate about creating analytical solutions for diverse and challenging problems
  • Strong working knowledge of visualization tools such as Tableau and SAS Visual Analytics
  • Demonstrated ability to integrate multiple data sources (including sales data, customer data, primary and secondary research, social media) into clear actionable insights and business strategies
  • Demonstrated ability in creating customer segmentation frameworks
30

Director, Marketing Analytics Resume Examples & Samples

  • Be a subject matter expert in the organization on marketing analytics, helping the marketing team to better leverage data and gain business insights
  • Integrate with marketing to segment our customer database, optimize marketing campaigns, and provide post campaign analysis such as ROI and campaign effectiveness
  • Maintain and enrich customer life-time value models to provide feedback on customer acquisition and retention efforts
  • Has 5+ years of experience in marketing analytics, web analytics, or digital marketing
  • Bachelor’s Degree required with an emphasis in economics, statistics, finance, or other quantitative disciplines
  • Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion
  • MBA or Master’s in a quantitative discipline
31

Director, Marketing Analytics Resume Examples & Samples

  • Develop NuORDER's overall tracking, reporting and insights strategy and infrastructure
  • Ensure proper instrumentation of all NuORDER assets and channels to facilitate proper tracking and reporting
  • Develop mult-touch attribution models to help Marketing and Sales understand their respective contributions to revenue
  • Create standard self-serve reports that the team can access on-demand
  • Provide in-depth reports and insights to the team and senior leadership
  • 3+ years experience in marketing analytics, specifically in support of demand generation
  • Proficient in Google Analytics, Salesforce.com reporting, and MS Excel
  • Experience with B2B attribution models and tracking Marketing ROI
  • Ability to analyze data and provide insights and recommendations
  • Comfort presenting to an executive audience
  • Experience with Marketing automation platforms such as Eloqua, Marketo, Pardot or Hubspot
32

Director, Marketing Analytics Resume Examples & Samples

  • 7-10 years of experience in areas of broad analytics applications, such as strategy consulting, or more focused areas of analysis, such as of market research, statistical analysis, financial analysis, and data mining
  • Strong hands-on experience with Business Intelligence(BI) tools such as, SAS, SQL, R or other relational database tools
  • Experience using Tableau or other visualization tools
  • Prior direct management experience
  • Strong quantitative and analytical background
  • Executive presence and strong communication skills
  • Bachelor’s Degree in a quantitative field (business, math, economics, finance, statistics, science, engineering) preferred
  • Proven record of working collaboratively to develop strategic analysis within large organizations and business improvement projects to manage data quality and deploy analytics tools within an organization
  • Ability to design and/or develop data and business applications
  • Net Promoter Score program management
33

Director, Marketing Analytics Resume Examples & Samples

  • 7+ years of data & analytics experience focused on measurement of marketing and sales initiatives
  • MBA and consulting experience preferred
  • Outstanding communication
  • Proficiency with design of experiments for marketing and sales
  • Hands-on knowledge of databases, big data environments and languages such as SQL and SAS
  • Drive all phases of a measurement and analytics projects
  • Excel and PowerPoint power user
  • Experience with business intelligence tools (e.g., Hyperion, QlikSense), and data visualization software (Tableau, QlikView)
34

Director, Marketing Analytics Resume Examples & Samples

  • As manager of the Marketing Analytics team, cultivate the talented individual contributors on your team to grow their own analytical, communication, and leadership skills
  • Roll up your sleeves and perform analyses independently, in cooperation with your team and the Data Science team across a range of more strategic topics for StubHub. Examples are
  • 5 years of increasingly responsible experience in marketing analytics leadership roles
  • 2-3 additional years in another analytics discipline or similar rigorous quant analysis discipline
  • Minimum of 5 years people management experience
  • At least 10 years working professionally in general
  • Ideal candidates will possess an advanced degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, etc., from a top tier school
  • *The role is a San Francisco-based, at StubHub’s headquarters. Candidates must be local or willing to relocate to the Bay Area.**
35

Director, Marketing Analytics Resume Examples & Samples

  • You will develop strategy for consistent metrics, reporting, testing, analysis and forecasting to support marketing decision making and improve understanding of marketing performance for individual channels and across all channels
  • You will partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth
  • In collaboration with analytic teams (Risk, Product etc.), you will invent new practices in data-mining, measurement methodologies and usage of multivariate statistical tools
  • You will team up with the technology team to enable capability development and enrich analytical data environment for the marketing analytics org
  • You will use reporting tools such as Google Analytics, Heap, Tableau, and other technologies to gain insights about customer segments, their behaviors and preferences. Additionally, you will provide strategic advice on how to bring to bear these insights
36

Director, Marketing Analytics Resume Examples & Samples

  • Strong business acumen required
  • 4+ years required of marketing or commercial analysis related experience including 3 plus years in pharm/biologics (market research, marketing/sales analytics, forecasting, etc.)
  • Demonstrated Leadership (first line leader experience or successful matrix leadership or enterprise leadership) required
  • MBA, MS, or MA in business, marketing science, or science preferred
  • Experience with Respiratory and/or Biological products strongly preferred
  • 8-10 years (including 3+ years in pharma/biologics) or 5-8 years with advanced degree (3+ years in pharma/biologicals)
  • Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations
  • Demonstrated ability to apply data and analyses to drive high impact business decisions
  • Significant experience conducting qualitative and quantitative market research
  • Significant experience completing secondary data analysis
  • Ability to leverage and synthesize a broad range of information sources to develop insight and generate clear, actionable recommendations that impact/drive decision-making at a business unit level
  • Deep understanding of the global pharmaceutical industry
  • Strong verbal and written communication/ presentation skills
  • Ability to work effectively across a matrix environment and influence without formal authority
  • Demonstrated ability to influence senior commercial leadership
  • Agility, flexibility and comfort with ambiguity
  • Experience managing direct reports and leading without authority
  • Experience fostering personal development of direct reports
  • Ability to lead through change and inspire agility/flexibility amongst team
37

Director Marketing Analytics Resume Examples & Samples

  • Lead the production of analytical studies, customer models and deliver accurate customer based insights on spending behavior, response & predictive modeling, scoring, forecasting, customer lifetime value, and other data sources compiled from multiple tools and sources. Ensure valuable model insights are evaluated for long-term reporting utilization
  • Drive and ensure continued definition, evaluation and analytical review of campaign success metrics and customer segmentations. Organize team generated executive management analytical presentations to ensure they are clear, concise and compelling
  • Drive system requirements to enhance customer based analytical studies. Collaborate with IT management to make certain that data content is accurate and that system configurations evolve to provide actionable insights
  • Develop strategies for prioritization of analytical project initiatives through supportable analytical projects which identify greatest and most immediate financial impact or enhance customer experience
  • Drive research related to customer based analytical practice and develop communications for executive management and strategies for building institutional knowledge and training opportunities for customer-based analytics
  • Assist management in promoting and developing a strong sense of analytics culture based on data facts, teamwork, contribution and learning for analysts. Encourage staff to set and pursue analytical, model based development initiatives which effectively utilize their potential and drive best practice analytical capabilities
  • Continually review and make recommendations for the improvement of our processes and technology in order to build a more quantitative and data-driven approach to customer marketing. Codify and distribute formal frameworks and methodologies in support of data-driven marketing methodologies
  • Uses analytical rigor and statistical methods to analyze large amounts of data, culling actionable insights using advanced statistical techniques such as predictive statistical models, customer profiling, segmentation analysis, survey design and analysis and data mining
  • Develops new algorithms and mathematical approach to understand the company’s audiences and solves complex business problems such as optimizing product performance, revenue and adoption
  • Researches new ways for modeling and predicting end-user behavior
  • Support the production of customer predictive models (Decision tree, Linear / Logistic Multivariate Regression Modeling), analytical studies, and deliver accurate customer based insights on spending behavior, response modeling, customer scoring, forecasting, customer lifetime value, and other data sources compiled from multiple tools and sources. Ensure valuable model insights are evaluated for long-term reporting utilization. Build / Rebuild predictive models / segmentations supporting direct marketing
  • Track effectiveness of marketing models, incremental sales and ROI per selection, interpret data models and provide insights to management. Assess relationships for sales KPIs and suggest promotions based on customer behavior
  • Performs duties by collecting data, analysis, and makes recommendations to management relevant to the strategic direction of marketing programs. Analyzes market conditions, sales trends, customer preferences and competitive behavior
  • Drive and ensure continued definition, evaluation and analytical review of campaign success metrics and customer segmentations
  • Help with research related to customer based analytical practice and develop communications for management and strategies for building institutional knowledge
  • 7+ years experience of customer analytics and database marketing experience across online and offline marketing, including integrated marketing measurement techniques as well as very strong modeling skills
  • Previous experience in a large corporation or consulting firm practicing marketing strategies, CRM, management sciences/statistics is required
  • Previous experience in analytic techniques applied to customer valuation, marketing ROI, design of experiment, and segmentation. Retail industry experience a plus
  • Expert level programming skills using SAS as a programming language to meet the challenges of advanced data manipulation, complicated programming logic, and large data volumes is required. Experience of SAS programming using SAS/BASE, SAS/MACRO, SAS/SQL, SAS/STAT, and SAS/GRAPH, SAS Stored Processes in a data intense environment
  • Experience with SAS Enterprise Guide, SAS Enterprise Miner is required. Experience with SAS Marketing Automation, SAS Data Integration Studio, SAS Web Report Studio, SAS OLAP and SAS Information Map Studio is preferred. MS office products and SQL is required
  • Master's degree preferred, ideally in Operations Research, Marketing, Mathematics, Statistics or related fields
  • Excellent communication and presentation skills with an ability to communicate both upwardly and cross functionally
  • Must be flexible, self-motivated and possess the ability to multi-task and adjust to changing priorities in a fast-paced working environment
  • Strong business acumen and enthusiasm about identifying trends and marketing opportunities
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment
  • Highly analytical, quantitative presentation skills and excellent strategic thinking and leadership skills are required