Manager Channel Marketing Cover Letter

I submit this application to express my sincere interest in the manager channel marketing position.

In my previous role, I was responsible for business development partners with a competitive advantage through marketing value adds leveraging marketing assets, brand strength and customized issuer marketing initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience in life science markets and technical understanding of genetic analysis products
• Extremely good writing and communication skills
• Advanced computer literacy in spreadsheet, word processing, e-mail and related software
• Strong working experience managing marketing initiatives for a manufacturer, or service provider where joint marketing strategies are developed and implemented to enable solution sales through partner channels
• Microsoft Office, Adobe Acrobat and Photoshop knowledge
• Strong strategic thinking, problem solving, decision-making, and collaborative skills
• Strong working knowledge of Business to Business channels and specific partner and reseller marketing levers
• Continuous improvement of inbound and outbound campaigns to increase demand and conversion of qualified opportunities

Please consider me for the manager channel marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for marketplace feedback in a timely manner to brand management on customer business trends, competitive updates, and account issues and opportunities.

Please consider my experience and qualifications for this position:

• Work with VP of Channel Marketing & VP of Sales to define key account priorities, and go-to-market strategies to achieve annual goals
• Manage the team to Implement annual, seasonal and campaign-focused marketing programs across all Distribution, DMR and G-TECHNOLOGY accounts
• Manage content for marketing deliverables related to Partner Portals, Partner Programs, product launches and enablement activities
• Work cross-functionally with Corporate, Product, Finance, Sales to align partner marketing campaigns with overall WD marketing initiatives
• Understand marketplace dynamics impacting the Storage categories in the respective channels
• Manage key channel objectives for the brand and products with account teams and accounts
• Lead channel events including Tradeshows, Partner trainings and events in the Distribution, DMR and G-TECHNOLOGY Channels
• Channel Marketing Experience – Distribution

I submit this application to express my sincere interest in the manager channel marketing position.

In the previous role, I was responsible for competitive research and analysis to track and trend Cook’s competitive landscape and positioning in the marketplace.

Please consider my experience and qualifications for this position:

• Ensure all channel marketing communications and content align with brand strategies
• Experience developing and executing strategic channels for technology providers
• Comfort delivering top-notch presentations to an executive audience without skipping a beat
• Metrics-driven mentality with a history of delivering against pipeline, revenue, and bookings goals
• Self-starter who is comfortable operating with wide latitude and creating new work streams
• Strong communicator for whom giving a presentation is second-nature
• Management consulting, investment banking, or direct sales experience preferred
• Proven experience on Sales Enablement efforts, channel building and on boarding activities

I am excited to be applying for the position of manager channel marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for consistent updates to Samsung Sales and Marketing teams on all relative marketing & promotional plans within the account.

Please consider my experience and qualifications for this position:

• Possess strong understanding of the financial and numbers side of marketing
• Successful history of customer account or liaison experience
• Experience participating in organizations through change and embracing new ways of working while delivering outstanding business results
• Creation and Execution of lead gen/pipeline plan for US SMN channel partners through the partner life cycle and funnel
• Create and Execute on-boarding plans for new partners & acceleration plans for existing partners
• Communicate to channel partners regarding programs, events, and product specific information
• Partner with Business Development to identify sales tools and training programs that will drive acceleration and scale
• Previous experience working with analytics in the consumer products and retail space

I would like to submit my application for the manager channel marketing opening. Please accept this letter and the attached resume.

Previously, I was responsible for competitive analysis and feedback from the field to Business Segment Portfolio and Strategic Marketing / Marcom team members.

Please consider my qualifications and experience:

• Global cross-functional marketing or agency experience are preferred
• Healthcare/B2B background is preferred
• With strong understanding of operational marketing, distribution and direct sales business models, product lifecycle management, business and market development
• With solid experience in partner management and channel animation
• Familiar with electrical distribution, power monitoring products and energy efficiency solutions
• Familiar with CRM systems, MS Office user, very good written and verbal communication skills, very good negotiation and persuasion skills, extensive experience in Management Report preparation and presentation
• Able to perform under a high pressure and very dynamic environment
• Strong understanding of the lumberyard, multi-family and builder direct channel dynamics including the competitive landscape, customer journey, audience profiles & segmentation and the key influencers in product specification and selection