Performance Marketing Cover Letter

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for strategic recommendations, insights, and guidance to Marketing teams for Display, Social, Online Video and Online Audio.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience with using data to optimize performance through multiple digital devices
• Plan experiments to quickly discover the best use of a specific customer communication channel
• Having quantified an opportunity, prototype automation machines
• Do rigorous analysis and forecasting of CPA or CLV, together with sophisticated multi-touch attribution to identify opportunities to reallocate marketing spend more effectively
• Build a “back of envelope” business case to quantify the potential impact of an unstructured, under-specified idea or opportunity
• Develop frameworks for measuring the efficiency of Partnerships, PR channels, and offline spend
• Academic excellence in a statistically heavy field, ideally beyond a BSc
• Deep expertise in large-scale performance marketing in the digital world, including the subtleties of CPAs, CLV and multi-touch attribution

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for insights into end-to-end performance and ROI analysis of our marketing campaigns and activities (including paid, owned and earned media; sponsorships; content marketing; telemarketing; events).

Please consider my qualifications and experience:

• Create and maintain daily spend and revenue actuals forecasts
• A strong entrepreneurial mindset
• In-depth knowledge and understanding of Chinese ad platforms with a proven track record of leading innovative, effective marketing strategies
• Experience with ad tracking and ad serving platforms within China to drive product and data needs to measure performance
• Experience working in global teams and collaborating across multiple geographies is preferred
• Familiarity with and interest in the digital market
• Passion for driving tangible marketing performance and ROI
• Willingness to work hard in an entrepreneurial, flexible environment

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for deep-dive analysis support to Marketing & Paid Media Team for a new range and promotional development opportunities.

Please consider my qualifications and experience:

• Substantial design or development of tooling and systems for analytics, automation, and marketing
• Previous experience of using SFDC and CRM tools for creating analysing data and creating reports and dashboards
• Experience of using analytics & BI tools such as Tableau
• Marketing automation experience is advantageous Eloqua/Marketo/Aprimo/Pardot
• Proven experience of managing 3rd party agencies
• Understanding of Sirius Decisions metrics and industry standards is key
• Confidence and demonstrable experience of presenting to board level and managing relationships with C-Suite stakeholders
• Drive new customer growth and build the SEM and Paid Social channels to one of the most significant acquisition channels in Germany

I would like to submit my application for the performance marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for insights and analysis to the Display Manager, Growth Marketing leadership team and local leadership to support display media strategy and spend decisions.

My experience is an excellent fit for the list of requirements in this job:

• Work closely with other members of the Marketing team across different cities in Germany and internationally
• Proven track record on managing Paid Search and/or Paid Social campaigns
• Obsessed by driving marketing performance and ROI
• Extremely data driven, analytical and with high attention to detail
• Excellent multi-tasker and able to thrive in an entrepreneurial environment characterized by constant growth and change
• Keen on the creative side
• Hands-on, flexible, curious and eager to learn
• Experience with Google AdWords and Bing Ads, and/or with Facebook Power Editor, Twitter Ads

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for support within Email Marketing, low/mid funnel Social/Display media operations, and feed optimizations/management.

Please consider my qualifications and experience:

• Intermediate to advanced experience with Microsoft Excel / Google Sheets
• Willingness to work with and learn about new software tools
• Excitement for creating new strategies, concepts and messaging in a hugely impactful and fast-growing business
• Exceptional analytical quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup, sumifs)
• Deep understanding of digital marketing, CRM, web marketing, SEO, SEM, PPC and social media marketing tactics and analytics
• Naturally curious about learning new technologies and analytical techniques
• Superior knowledge of Excel and large dataset manipulation, well-versed in data mining techniques
• Strong interpersonal skills and patience