Marketing Intelligence Job Description

Marketing Intelligence Job Description

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Marketing intelligence provides in-depth analysis of information from multiple data sources (including back office data, Adobe Analytics, Google Analytics, Google Ads, Facebook, Invoca, etc.) and provide insights on findings.

Marketing Intelligence Duties & Responsibilities

To write an effective marketing intelligence job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing intelligence job description templates that you can modify and use.

Sample responsibilities for this position include:

Generate reports that analyze competition and customers
Deliver compelling insights and recommendations from underlying data to clearly communicate value and opportunity to key stakeholders
Recognise and extract critical indicators from large and complex data sets
Works with key partners in Regions and stakeholders such as General Managers, Marketing & Sales heads to identify key priorities & business issues
Works with external vendors to define model set up and requirements
Works closely with vendor to guide analyses ensuring robust statistical models and data insights
Works closely with local teams to support implementation of insights
Target market needs
Research and define new business opportunities
In charge of the business mode

Marketing Intelligence Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Intelligence

Typically a job would require a certain level of education.

Employers hiring for the marketing intelligence job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Mathematics, Computer Science, Finance, Engineering, MBA, Science

Skills for Marketing Intelligence

Desired skills for marketing intelligence include:

Tableau
English
Excel
Google Analytics and Adobe Analytics with attribution modeling experience
Any alternative data processing application
CRM principles and lifecycle marketing strategies
Canadian investment management industry
Conversion
Data sources
Druid

Desired experience for marketing intelligence includes:

Minimum 4 years professional experience in analytical/quantitative business, design execution and measurement of marketing programs, operations or engineering
Knowledge of UNIX, relational databases (Oracle), campaign management and measurement tools and on-line analytical processing (OLAP) tools
MBA or MS in Engineering, Marketing, Market Research, Management Information Systems, Statistics, Mathematics, Operations Research, Economics, Competitive Strategy, Finance or another quantitative field highly desirable
Bachelor’s degree (Business, Engineering, Computer Science or similar field of study) and a minimum of 5 years experience in IT Operations, Project management or related field
SAS (Statistical Analysis System) software knowledge and experience
Data Mining software knowledge and experience

Marketing Intelligence Examples

1

Marketing Intelligence Job Description

Job Description Example
Our innovative and growing company is looking for a marketing intelligence. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing intelligence
  • Develop and carry out strategy for attribution initiatives in the US and make recommendations on the most effective ways to leverage various attribution methodologies/technologies
  • Evaluate Consumer Lifetime Value (CLV) at a channel level with the broader Digital Marketing team (including CRM)
  • Monitor marketing intelligence and analytics trends, best practices and techniques to stay informed on progressive opportunities across new and existing platforms
  • Collaborate with business stakeholders to understand relevant goals, define success metrics and measurement schemes, and translate them into KPIs
  • Validate all digital marketing data (including tag management) to ensure accuracy and alignment with overall business objectives
  • Document and manage the rollout of any new digital marketing tracking and measurement tools and processes
  • Provide assistance in identifying, reporting and resolving technical reporting related issues
  • Partner with Digital Marketing Director to develop and carry out strategy for attribution initiatives in the US and make recommendations on the most effective ways to leverage various attribution methodologies/technologies
  • Supervise and manage Marketing Analyst, including planning, assigning and directing workload and managing performance
  • Support the annual budget planning process, including the development of any needed tools or templates
Qualifications for marketing intelligence
  • Self-starter able to drive highly complex topics to successful closure without micromanagement being required
  • Ability to translate business needs into IS solution architecture requirements
  • Pro-active in finding the solutions and focused on the targets
  • 3+ years’ experience within Information Technology roles related to the software development lifecycle
  • 1+ year experience in Project Management with delivery accountability – understanding of SCRUM methodology a plus
  • MBA, PhD or relevant graduate degree from top-tier institution or similar academic experience
2

Marketing Intelligence Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing intelligence. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing intelligence
  • Gather marketing campaign requirements from core stakeholders including Sales teams and alignment with campaign plans
  • Work with external agencies & data teams in order to brief, execute and manage data acquisition & remediation projects
  • Take ownership of data quality, ensuring any data we share or receive is of the highest quality, correctly formatted and compliant with EU regulations
  • Track the effectiveness and ROI of data projects, striving to deliver high value projects with consideration of the long term benefits the immediate impact
  • Manage the day to day marketing budget with accuracy and financial compliance
  • Digital Analysts within the DMI team currently have an end to end role within projects but now we have scaled the DMI business we are looking to split their role in two
  • Measure and analyze customer journey paid, owned and earned media performance KPI’s for MBA Programs and other initiatives
  • Work with team to track and analyze customer behavior, industry trends other identified KPI metrics
  • Specifically conduct analysis and interpret marketing indicators, brand salience, loyalty, etc
  • 25%-Design, develop and deliver marketing tools that present actionable insights and business impact enabling new industry best practices or improvements to current processes
Qualifications for marketing intelligence
  • 15 years experience with experience in top tier strategy consulting, corporate strategic strategy or marketing agency strongly preferrred
  • Proven experience in managing large multinational, ongoing market research programs
  • Advanced knowledge of statistical tools and packages (SAS, SPSS, R) preferred
  • 5-10 years' experience of leading and working in a similar function necessary
  • Experience in the beauty industry is a plus but not required
  • BS in Marketing, Business, Statistics, Economics, Marketing Science
3

Marketing Intelligence Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing intelligence. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing intelligence
  • 15%-Responsible for utilizing digital marketing data and collaborating with various business teams to identify optimization opportunities across channels and devices
  • 15%-Interpret Digital Marketing trends to build recommendations and forecasts for marketing, merchandising and finance teams
  • 10%-Establish and report on digital marketing metrics of assigned projects to gauge business value (ROI)
  • Identify credible sources of relevant marketing data including, but not limited to, product mix, trends, costing, pricing, competitive positioning, product demand, and sub-assembly overages & shortages which can effect product demand and inventory buildup
  • Research relevant new market areas & trends
  • Present and make recommendations based on strong data analysis
  • Publish product reports to Product Marketing illustrating product performance relative to MRD forecasts and competition
  • Design and own a database with capability of running various algorithm scenarios through GUI
  • Develop A/B test scenarios and monitor results of customer engagement initiatives
  • Provide support for new functionalities and product launches
Qualifications for marketing intelligence
  • Experience in primary research, business analytics and measurement preferred
  • Proficiency with Decipher, SAS, SPSS, or R preferred
  • International sales and marketing experience
  • Experience in planning and providing investment recommendations across large budget pools
  • A passion for exploiting technology to automate and scale key processes
  • Ability to synthesize large datasets into actionable recommendations that can be comprehended by varied stakeholders with less experience in attribution methodologies
4

Marketing Intelligence Job Description

Job Description Example
Our growing company is looking to fill the role of marketing intelligence. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing intelligence
  • 15%-Coordinate and project-manage various teams, including external consulting partners involved in the end to end testing process to assure governance and standard processes are followed, and support effective scaling up of the testing program at Home Depot.com
  • Maintain the integrity of the CRM system, including updates, refinements and overall database hygiene
  • Use market research, virtual team building and writing/presentation skills to create and promote game changing competitive content
  • Master Salesforce.com to discover, extract and manipulate corporate data into dashboards & analysis which inform corporate strategy
  • Work effectively across the organization with all relevant functional areas – be willing to jump in and take action on time sensitive requests
  • Manage all aspects of the Intelligence program
  • Work closely with the other Senior Manager Market Intelligence and other team members, helping to provide input to projects and deliverables in an effective and timely manner against aggressive deadlines and high expectations with limited resources and a positive can-do attitude
  • Participate actively in projects by providing insightful, unbiased, objective, in-depth relevant analyses on current and future markets, market performance, customers and competitors
  • Deliver concise and summarised actionable relevant insights to positively impact business decisions and performance, enabling business partners and stakeholders to make the best-informed decisions regarding their strategies, plans and courses of action
  • Contribute to the selection, management and performance review of external market research and other vendors
Qualifications for marketing intelligence
  • Sales and client management expertise
  • Experience of training and supporting sales teams
  • Ideally having worked within the online media & marketing or digital research
  • Ideally experienced in working across international markets, with international teams
  • Appreciation of the basic aspects of customer intelligence, purchase journeys, online advertising, site performance, social media listening – understanding the industry structure, culture and vernacular represents a plus
  • The ability to develop good cross functional and cross divisional relationships
5

Marketing Intelligence Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing intelligence. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing intelligence
  • Identify critical business issues and opportunities for growth
  • Work cross functionally with other strategic marketing/market intelligence teams and effectively interface with stakeholders to develop market research and/or competitive intelligence projects and forecasts accordingly
  • Responsible for steering/leading and managing all program/project management activities, and business consulting in the area of responsibility
  • Responsible for further development and continuous improvement of the service portfolio and the delivery of services in the area of responsibility
  • Responsible for proper communication with BI related business functions and to meet business needs and goals
  • Act as Business Intelligence business partner
  • Create a culture of innovation to foster a competitive advantage in Business Intelligence via appropriate processes and technologies
  • Responsible for compliance in IT processes and services in Business Intelligence for internals and externals with laws, regulations and SOPs with consideration to global requirements and impacts
  • Manage and develop the IT human capital in the area of responsibility to provide excellence in performance, organizational flexibility, diversity, succession planning, coaching, change management and personal growth
  • Gathers, analyses and reports key market and competitive intelligence for specific region
Qualifications for marketing intelligence
  • Knowledge of web analytics is a plus, as is knowledge of social media listening tools
  • Be a flexible team player – prepared to take the lead when appropriate but equally prepared to take instructions and work with others
  • Results driven and the ability to deliver results within tight timeframes
  • Confident and able to present to all levels of management within client organizations
  • Adaptable to changing environments and situations
  • Detail oriented and organized work ethic ​

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