Customer Intelligence Job Description

Customer Intelligence Job Description

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Customer intelligence provides recommendations to Marketing/Sales organizations and ensure that competitive information can be used to support product management and sales activities.

Customer Intelligence Duties & Responsibilities

To write an effective customer intelligence job description, begin by listing detailed duties, responsibilities and expectations. We have included customer intelligence job description templates that you can modify and use.

Sample responsibilities for this position include:

Skilled with SAS EG, Database(SQL/Netezza) and Microsoft office software(PPT, Excel)
Proficient in Excel including VLOOKUP, pivot tables and up/downloading from external databases preferred
Provide regular and reliable analytics on marketing activities (direct mail, email, Online Marketing, Social Media, and Store events)
Execute day-to-day analytic requests
Maintain performance report cards on various loyalty and marketing programs and initiatives
Identify business trends and shifts, and recommend data-driven responses to the Marketing organization
Assist in the development of reporting and analysis to support the strategic planning and marketing initiatives
Combine data from multiple sources actionable insights
Develop new ways of viewing and analyzing marketing data
Review customer data to screen clients for compliance with assigned regulations

Customer Intelligence Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Customer Intelligence

List any licenses or certifications required by the position: PMP, CFE, CRM, MS, DAX, SAS

Education for Customer Intelligence

Typically a job would require a certain level of education.

Employers hiring for the customer intelligence job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business, Computer Science, Statistics, Economics, Engineering, Marketing, Mathematics, Finance, Education, Science

Skills for Customer Intelligence

Desired skills for customer intelligence include:

Excel
IT and Cloud technology could be
Word and PowerPoint
Competitive products and sales information
Pricing
Product sales information
Types and sizes
Digital marketing
Process for identifying customer needs and arranging for goods and services to fulfill those needs
SAS products

Desired experience for customer intelligence includes:

Solid understanding of the major marketing channels including email, SEO, SEM and affiliates
Experience working with large data warehouses a plus
Take action as needed to research and resolve issues, including potential, internal hot file matches, negative ChexSystems
Recognize when to escalate cases appropriately to the OFAC Officer, Reg O Officer and Reg W Officer or the Customer Due Diligence department as appropriate for additional review
Advise internal and external clients of the results of research and/or need for additional information
Communicate with KeyCenters, Lines of Business and customers regarding case status and acceptable forms of documentary evidence

Customer Intelligence Examples

1

Customer Intelligence Job Description

Job Description Example
Our growing company is looking for a customer intelligence. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer intelligence
  • Maintain appropriate records to document case history
  • Partner with cross functional teams (Marketing, Store Operations, Merchandising) to provide insights into customer behavior and determine opportunities to increase customer retention and drive new customer spend
  • Manage customer segmentation, selection and contact strategies for the email and direct mail program
  • Develop strategic one off or multi-touch testing opportunities with the objective of increasing customer KPIs
  • Conduct response and ROI analysis on various marketing programs such as direct mail, email and clienteling and share results with cross functional partners
  • Analyze business intelligence, marketing channel effectiveness and customer lifetime value
  • Identify areas of opportunity to optimize marketing budget across different channels of communication with the customer
  • Serve as thought leader and primary evangelist of advanced analytics and its application to drive key strategies globally and across business units at Coach
  • Lead a strong team of professionals both internal and offshore
  • Develop and implement roadmap for data mining and quantitative methods to advance customer segmentation, digital analytics, web pathing analysis, persona development, customer retention marketing strategies, marketing mix modeling, and other key business applications
Qualifications for customer intelligence
  • Working experience of any data visualization/reporting tool (Tableau, Qlikview, Spotfire, Microstrategy ) required
  • Understanding of Spatial Analytics, Predictive Analytics, Segmentation traditional large-scale data warehouse driven analytics
  • Articulate thoughts eloquently for multiple levels of management
  • Understanding of business financials, ROI & profitability
  • Strong analytical abilities, including proven application of learnings to drive profitable sales
  • 5-7 years of related experience particularly in email marketing or direct to consumer programs
2

Customer Intelligence Job Description

Job Description Example
Our growing company is looking to fill the role of customer intelligence. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for customer intelligence
  • Deliver monthly database trend reports from CRM perspective and top-level summaries to support the retail / merchandising business review
  • Support cross function with customer insight to leverage Retail / Merchandising / Finance reports and including leveraging social media / EC data source
  • Support team to deliver business reports for regions/areas/stores to support retail initiatives and drive business growth
  • Cooperate with global team on customer segmentation and global reports
  • Work with IS team for technical solution of database and retail operations regarding VIP program and customer engagement
  • Bachelor’s degree or above, major in Mathematics / Statistics is preferred
  • Minimum 5 years experiences in retail/FMCG industry
  • Work experience in Business Intelligence, Data Mining or Statistics area
  • Internet / Big Data / Hadoop related knowledge is preferred
  • Strong entrepreneurial spirit, and self-motivation to take real ownership
Qualifications for customer intelligence
  • Knowledge of Business Intelligence tools and campaign management tools
  • Knowledge of Omniture preferred, but not necessary
  • Design, development and testing of customer intelligence analytics solutions and features prior to implementation in production network
  • Define solution requirements with Service Development and marketing organizations based on business plans and opportunities
  • Define technical requirements on the analytics solutions with different technology organization
  • Develop & manage relationship with vendors on solution development and implementation activities
3

Customer Intelligence Job Description

Job Description Example
Our growing company is looking to fill the role of customer intelligence. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer intelligence
  • Be a good communicator who can present their data analysis/ findings in a clear and concise manner
  • Troubleshoot data issues that impact business reporting and work with IT to get them resolved quickly
  • Do data uploads and ad hoc reporting to address immediate business needs
  • Be a great team player who thrives in a diverse global team
  • Have a high sense of urgency to respond to data queries/ issues or deliver data requests
  • Provide proactive development and continuous improvement of market and customer data analytics
  • Support of the development of guardrails for brand sales and marketing
  • Consolidate, reconcile, and verify strategies and proactively proposes improvements / changes to the multi-brand strategy
  • Automation of monitoring processes
  • Monitors KPIs and flags deviations
Qualifications for customer intelligence
  • Provide technical expertise to business and procurement teams on contractual related activities
  • Manage the RFI or RFP processes and executions when a new technological solution is developed
  • Develop and define technology roadmap on the customer analytics solutions, with consideration on industry trends and vendor roadmap
  • Interface with IS/IT and their vendors
  • Execute the development, implementation and acceptance of customer analytics solutions with other Wireless Technology, Engineering and Operations teams
  • Provide support to Engineering and Operations teams during implementation and after commercial launch
4

Customer Intelligence Job Description

Job Description Example
Our company is hiring for a customer intelligence. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer intelligence
  • Leads implementation team from a subject matter expertise perspective and helps to establish long term vision for client
  • Integrates established disciplinary knowledge, within personal specialty area, with basic understanding of related disciplines and industry best practices
  • Scopes and defines work effort and estimates cost on the delivery aspects of the phase/project
  • Leads the design and implementation of the available products and solutions
  • Analyzes and understands the client’s business at a functional and/or technical level
  • Facilitates client workshops in a consultative manner for short and long term planning
  • Identifies scope changes and negotiates scope changes with client
  • Actively performs knowledge capture and asset reuse
  • Participates in knowledge transfer activities
  • Accepts responsibility for planning and undertaking personal professional development
Qualifications for customer intelligence
  • Experience managing marketing programs a plus
  • Act as a key interface between business and technology organizations on development, implementation and support activities related to customer analytics solutions
  • Minimum of 2-3 years of experience in a data quality, data operations or data governance role
  • Advanced expertise in ETL process and querying data from SQL-based databases
  • Experience working with large data sets of varying levels of structure
  • Superior analytical skills and demonstrated ability to break down large, complex business problems into discrete, achievable steps
5

Customer Intelligence Job Description

Job Description Example
Our growing company is looking to fill the role of customer intelligence. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer intelligence
  • Defines and oversees team objectives and the acquisition and development of resources to meet those objectives
  • Ensures the successful delivery of multiple complex, high quality consulting engagements resulting in high levels of customer satisfaction·
  • Works closely with Sales, Pre-sales, National Solution Leads and Business Development
  • Executives to ensure that the customer requirements will be met through accurate scoping, estimating and implementation planning
  • Defines and manages consulting agreements and ensures that consultants work within timelines and budget
  • Provides regular status reporting at the project and consulting team levels for management on a regular periodic basis
  • Provides staff with clear understanding of responsibilities, accountabilities and career plan by communicating and managing work assignments, training and performance appraisals
  • Ensures staff compliance with established policies and procedures including skills inventory, methodologies, quality assurance and time submission processes
  • Collaborates in the development and implementation of business plans specific to practice
  • Provides accurate revenue forecasts on a weekly, monthly, quarterly and annual basis
Qualifications for customer intelligence
  • Working knowledge of SQL programming
  • Data analysis using SQL, PIG, HIVE, or R
  • Familiarity with analytical techniques, including clustering, regression, trend analysis, forecasting, modeling, and experiment design
  • Have a bachelors or Masters in Computer Science or equivalent with 2 - 6 years experience in data analysis/ reporting
  • At least 2 years experience in writing complex database queries in any SQL language (Oracle, MySQL, etc)
  • Experience with any analytics/ reporting tools like Tableau, Business Objects, Spotfire etc is preferable

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