Director, Global Marketing Cover Letter

I submit this application to express my sincere interest in the director, global marketing position.

Previously, I was responsible for strategic oversight of Regulatory advertising & promotion compliance activities for Ethicon products, including strategies for procedural based marketing, digital surgery, and the inclusion of Important Safety Information (ISI) into marketing materials.

Please consider my experience and qualifications for this position:

• Strong financial/analytical acumen including understanding factors that impact on P&L
• Strong bias for metrics based management and analytical measures
• Unquestionable professional ethics and personal integrity
• A combination of B2B (lead generation) and B2C (E-commerce) digital marketing experience, preferred
• Experience utilizing databases such as ELOQUA or Marketo
• An understanding of what it takes to successfully go through a company website redesign process (design and development)
• Excellent communication abilities with all levels and roles within an organization
• In depth knowledge of new product development process and technology development process

I am excited to be applying for the position of director, global marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for strategic guidance to the Marketing executive team on technology investments and business process reengineering; Lead team member responsible for marketing technology planning, strategy and execution, including adoption and integration across the marketing stack.

Please consider my experience and qualifications for this position:

• Experience building, managing, and directing a successful matrixed team
• Able to interface with executives
• Thorough knowledge of Microsoft Office, including Excel and Access
• Drive the development and execution of product vision
• Able to balance creativity with organization and discipline in a fast-paced environment
• Strong eye for product aesthetic and visual product merchandising and track record of innovation
• Experience with global markets preferred
• Demonstration of solid leadership capabilities at the Senior Manager level, with particular strengths in collaboration, written and verbal communications, and cross functional teamwork

I submit this application to express my sincere interest in the director, global marketing position.

Previously, I was responsible for clinical expertise to Global Strategic Marketing (for marketed products) and Strategic New Product Marketing (for development projects) and defines together with the Medical Affairs the publication strategy;.

Please consider my experience and qualifications for this position:

• Strong freelancer network
• Graphic and Brand Design expertise
• Strong visual identity experience
• Experience in video production and animation
• Proven success partnering with product and all marketing teams in different locations and countries to understand needs and successfully exceed those
• Excellent working relationship with market research, product management, marketing
• Experience in B2B marketing roles that involve strategy & planning
• Experience managing external advertising and marketing communications agency partners across paid, owned, earned media

I submit this application to express my sincere interest in the director, global marketing position.

In my previous role, I was responsible for a framework to facilitate the execution of the strategic vision of business management for Sales, Customer Relationship Management, Regulatory Affairs, Marketing Business Development and Distribution.

Please consider my qualifications and experience:

• Solid understanding and experience with the technical business of SEO
• Solid understanding and experience with the content aspect of SEO, and of testing for SEO impact
• A deep understanding of digital marketing practices and technologies
• Passionate about educating stakeholders on matters pertaining to search engine optimization
• Partner with functions including but not limited to Sales, Training, Market Access, Managed Markets, Commercial Operations, Patient Advocacy, Patient Support, to ensure all efforts are fully aligned and executed with excellence
• Generate market-based insights and analytics to inform financial forecasts and strategic plans for products across portfolio
• Lead cross-functional commercial partners in the strategic planning for tactical plans and budget allocation for volanesorsen and future portfolio
• Select and effectively manage external partners

I submit this application to express my sincere interest in the director, global marketing position.

Previously, I was responsible for guidance on marketing materials, website, campaign concepts and creative development to ensure effectiveness for the region.

Please consider my experience and qualifications for this position:

• Deep understanding of LOC models, processes and cultural sensitivities to balance
• Experience managing and leading teams in a fast paced and relationship focused environment
• Specific experience in consumer technology-driven brands
• Specific experience and knowledge of Point-of-Sale systems, including Micros and NCR
• Experience in specialty medicine markets a benefit
• Experience in managing external alliances and or partnerships
• MFA preferred
• Track record in leading a creative team – includes talent assessment