Manager Loyalty Marketing Cover Letter

Please consider me for the manager loyalty marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for consistent communication to HQ Retail marketing team and out to Sales Operations Managers regarding strategies, plans and opportunities.

Please consider my qualifications and experience:

• Development of content marketing strategy and plan of execution
• Management of agencies to support paid marketing and content delivery
• Collaborate with strategy partners and marketing execution team
• Lead cross-functional teams to successfully launch campaigns
• Manage program timelines to hit tight deadlines and budgets
• Support go-to-market strategy and launch activities as needed overall
• Work closely with the Director, Credit Card & Loyalty Marketing to establish goals and objectives for the credit card and gift card programs
• Build and administer a budget that supports the credit card and gift card program strategies

In response to your job posting for manager loyalty marketing, I am including this letter and my resume for your review.

In my previous role, I was responsible for high-level analysis and recommendations on digital marketing strategies and best practices that can improve customer engagement and conversions.

Please consider my qualifications and experience:

• Proven track record in development/execution of customer marketing plans, inclusive of analytics and recommendations to impact growth strategies
• Knowledge of consumer marketing, brand management, promotion
• Partner and consult with internal stakeholders and teams on marketing strategies and brand voice activation
• Serve as Loyalty-lead for projects involving pull through of the Loyalty experience
• Work with Continent teams on the global activation and execution of Loyalty marketing programs
• Basic analytical skills and comfort with Excel and PowerPoint
• Experience across all marketing channels (email, digital, print, direct mail, video, social, web)
• Demonstrates being a team player, “we versus I” mentality

I would like to submit my application for the manager loyalty marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for specialized consulting and assistance to influence and lead the development, communication, implementation and management of strategies, policies and programs relating to Marketing Technology in support of BMO’s strategies.

Please consider my experience and qualifications for this position:

• Experience using customer management tools (e.g., email automation, community platforms, customer insights)
• Sees ambiguity as an opportunity to create and innovate
• Strong verbal and written communication skills and comfortable interacting with all levels of organization
• Effectively influence both technical and non-technical audiences up to the senior executive level
• Highly entrepreneurial and collaborative
• Collaborative spirit who can work well with large cross-functional teams
• Experience working in a multi-channel, multi-branded organization preferred
• Experience of launching consumer or business facing technology-led offer or service

I would like to submit my application for the manager loyalty marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for analytical rigor to drive customer-centric, data-driven marketing strategies, with the goal of improving customer experience and retaining more customers.

Please consider my experience and qualifications for this position:

• Strong strategic and thought leadership skills with a passion for creating and iterating
• Solid understanding of digital marketing trends and industry best practices
• Solid understanding of mobile platforms, devices and trends
• Experience or understanding of paid search, SEO, and website measurement and analytics
• Proven skill in working across multiple and distinct functional organizations (e.g., brand marketing, digital, iT, global marketing, international) in support of specific business priorities
• Be internet savvy
• Be revenue focused and be able to implement strategies to support hotels
• Be very proficient in Microsoft applications especially Excel and Power point

I am excited to be applying for the position of manager loyalty marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for guidance to markets on plans implementation with specialist knowledge and capability in relation to Loyalty and B2C digital experience.

Please consider my qualifications and experience:

• Working understanding of CRM, data management, multi-channel contact strategy development or customer value management
• Familiarity with the concepts of social CRM and deploying campaigns in social media networks
• Proactive, creative, team player who enjoys solving problems and enabling those around them
• Develop positive and productive professional relationship with key stakeholders
• Work independently in a changing and multi-tasking environment with numerous deadlines
• Prepare accurate budgets and effectively manage expenses
• Strong analytic presentations skills to senior and peer level audiences
• Requires some travel to events, customer and prospect sites, and inter-office meetings