Manager Shopper Marketing Cover Letter

I would like to submit my application for the manager shopper marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for timely and specific input to Categories on category strategy, brand plans, Master plan, playbook, consumer/shopper insights and future innovations.

Please consider my qualifications and experience:

• Develop detailed and crisp business requirements for product specifications and service architecture
• Build project proposal, prioritizing on behalf of the customer
• Advance personal expertise on analytics-related programming/ scripting languages, advanced Data Warehousing concepts, Machine Learning and Data Science
• Successful experience working with brand management teams to translate marketing objectives into functional co-marketing or consumer promotion strategies and tactics
• Strong communication and interpersonal skills to function effectively in a team environment
• Engage internal and external partners and other product managers to identify (prototyping) opportunities, generate product ideas
• Strong knowledge of digital tools for marketing automation solutions (Marketo), contact databases (Salesforce.com), social media platforms (Engaged Sciences)
• Business development and Growth mind-set

I submit this application to express my sincere interest in the manager shopper marketing position.

In the previous role, I was responsible for support to Categories to enable brand equity building and consumer relationship building, recruitment and loyalty across TCCC portfolio.

Please consider my qualifications and experience:

• Collaborating with field and customer teams to identify and prioritize highest impact opportunities to develop insights and execute strategies
• Driving thought leadership among sales teams to uncover shopper/consumer truths that lead to effective in-store ideas and programs
• Leading initiatives to increase retailer understanding and leverage in delivering sales objectives
• Working with Sales and Marketing leadership to provide input concerning the development of customer sales strategies, and leveraging/influencing category promotion strategies
• Leading the integration of shopper marketing plans through retailer collaboration to help deliver total customer business plans
• Experience in brand marketing, customer marketing, shopper marketing, market research, shopper insights and/or
• Strong strategic, conceptual thinking, financial, analytical, drive for results, selling & negotiating skills
• Adaption and Flexibility

I would like to submit my application for the manager shopper marketing opening. Please accept this letter and the attached resume.

Previously, I was responsible for timely and specific input to Categories on category strategy, brand plans, Master plan, toolboxes, consumer/shopper insights and future innovations;.

Please consider my experience and qualifications for this position:

• Developing and collaborating with Brand Marketing & Sales on shopper marketing activation plans
• Developing and communicating written briefs for strategic and creative development internally and externally
• Managing communication and alignment across key cross-functional stakeholders including brand marketing, sales, category management, consumer promotion, legal, shopper insights and agency partners
• Leading and executing merchandising efforts including creative development
• Demonstrating extensive presentation skills including development for internal & external stakeholders
• Collaborating with shopper insights in order to provide relevant, compelling and actionable support platforms and program recommendations
• Monitoring and controlling assigned expense budgets
• Measuring and tracking success metrics for shopper marketing programs and initiatives

I submit this application to express my sincere interest in the manager shopper marketing position.

In the previous role, I was responsible for information from a range of sources to share consumer, shopper, and market trends; brand and customer strategies that help drive successful brand building plans and programs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Extensive experience of successfully demonstrated customer development, shopper or customer marketing, data analytics, and/or project management skills
• Consumer industry, domestic appliance industry experience is preferred
• Strong proficiency in digital marketing
• Comprehensive understanding of ecommerce
• Highly-proficient in Microsoft Office Suite, including Excel, Access and PowerPoint
• Leading the business unit’s shopper marketing function, working closely with the customer marketing and brand marketing teams
• Bringing forth customer & shopper insights, and understanding to the development of integrated promotions
• Driving impact and customer activation of national customer marketing programs across Customer Teams

I am excited to be applying for the position of manager shopper marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for fact based insights to D2C and Marketing teams to positively influence growth of profitability across the Stills Brands portfolio through understanding overall brand, pricing and packaging architecture.

Please consider my qualifications and experience:

• Develops and deploys strategic vision for omni channel ecommerce channel
• Builds and maintains multi-discipline relationships within the organization and customer at the leadership level
• Negotiate vendor agreements, including supply contracts
• Develop and deliver presentations to gain buy in and consensus and results
• Leading the development of National Shopper Marketing Programs
• Leading Execution & Development of Retailer Specific programs
• Developing brand specific shopper marketing activation plans
• Securing and developing external partnership opportunities