Loyalty & Retention Cover Letter

I would like to submit my application for the loyalty & retention opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for proactive support to internal partners building applications that need to utilize your communications infrastructure and Partner with the marketing team to design and implement marketing programs.

My experience is an excellent fit for the list of requirements in this job:

• Creative idea generator with a passion for creating compelling marketing material
• Multi-channel marketing experience including creating marketing plans, campaigns and content development preferred
• Program Analysis (ROI) and Presentation skills preferred
• Excellent skills in SAS
• Experience using MicroStrategy & Tableau
• Experience in a Budgeting/Planning/Forecasting/Performance Management role
• B2B knowledge is an asset
• Experience with SAS & Microstrategy

I submit this application to express my sincere interest in the loyalty & retention position.

In my previous role, I was responsible for service support for businesses (B2B) that have agreements with Mastercard for any of the Loyalty suite of products and services (Rewards, benefits & offers).

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience with SAS & Microstrategy an asset
• Mentor CAEs to achieve career advancement goals
• Create and promote monthly performance incentives
• Attend weekly leadership State of the Business meetings
• Wealth Management client lifecycle communication management experience
• Experience in retention and loyalty marketing strategic plan development, end to end campaign development, including direct mail/email, digital marketing (programmable, retargeting), paid/organic social and outbound calling integration
• Outstanding level written and verbal communication skills
• Evidence of good working relationships with cross functional teams

I am excited to be applying for the position of loyalty & retention. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for a voice to the Pricing/Product team and to Product Manager on how pricing and product coverage decisions affect retention.

Please consider my experience and qualifications for this position:

• Consumer-first orientation and passion for supporting them through their journey
• Experience with various loyalty and CRM marketing platforms, solutions and tools
• Passion for creating highly successful engagement and conversion campaigns
• Analytical and comfortable developing sophisticated analyses to drive scalable marketing decisions
• Familiarity with email marketing best practices across acquisition, transaction, and lifecycle campaigns
• Understanding of brick and mortar collateral and campaign execution, including print production experience
• Track record of high performance in fast-paced, consumer-focused environment
• Ownership of channel performance reports and CRM/loyalty dashboards

In response to your job posting for loyalty & retention, I am including this letter and my resume for your review.

In the previous role, I was responsible for marketing and communications development support to the company's B2B, Loyalty and Brand objectives.

Please consider my qualifications and experience:

• Familiarity and comfort with rapid growth, evolving consumer needs, and brand requirements
• Highly organized, detail-oriented, and willing to provide hands-on assistance where needed
• Experience with email list hygiene
• Experience with the surge intensity and firm deadlines of highly seasonal businesses
• Comfortable moving quickly and boldly despite ambiguity
• Expert in Microsoft Office suite and project management
• Effective in driving vendor partnership to maximum value of platform and service
• Bilingual in French (verbal and written) is considered an asset

Please consider me for the loyalty & retention opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for thought leadership and guidance for Loyalty campaigns and promotions that would be setup in the system.

My experience is an excellent fit for the list of requirements in this job:

• Experience in designing client management marketing strategic plan, end to end marketing campaigns, including direct mail/email, digital marketing (programmable, retargeting), paid/organic social and outbound calling integration
• Experience in leveraging inbound/outbound calling in a call center environment
• Experience in Adobe Neolane or Unica and a solid campaign development background
• Strong analytical skills to determine marketing effectiveness and ROI of customer retention activities
• Experience in leading projects and various business stakeholders to ensure timely delivery and execution of projects
• Any campaign experience gained in a premium, lifestyle consumer goods environment
• Experience marketing to the a wealthy consumer audience agency experience highly preferred
• Experienced in leading and managing large cross-functional teams in a highly matrixed environment