Marketing Manager, Loyalty Cover Letter

I am excited to be applying for the position of marketing manager, loyalty. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for strategic leadership for the loyalty and marketing teams that deliver multi-channel rewards and loyalty programs to maximize customer value and brand engagement.

My experience is an excellent fit for the list of requirements in this job:

• Displays courage
• Comfortable with ambiguity and working through issues
• Higher degrees in marketing communications/ direct marketing preferred
• Worked in a Loyalty, CRM or Corporate Marketing environment
• English mother tongue or fluency in creative English writing
• Superior Problem solving skills, people and communication
• Experienced in digital marketing (SEO/SEM)
• Experience with a CMS system

I am excited to be applying for the position of marketing manager, loyalty. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for consumer insight / analytical support by leveraging global customer database to understand multi-channel purchase behavior for both consumer and professional customer segments; evaluating marketing programs to identify opportunities and contact strategies that drive sales and loyalty – including customer cultivation, retention and migration, repeat purchase analysis, and reactivation opportunities.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Have basic HTML knowledge
• Be analytical, and able to present conclusions and make recommendations
• Extremely pro-active with all activities and supportive towards the region
• Experience working on loyalty programs and creating campaigns
• Experience with statistics modeling, such as decision tree, regression, clustering
• Hotel, Tourism and Hospitality experience not essential but preferred
• Hire the best and develop talent to be our future leaders
• Brains, ambition, energy, and passion

Please consider me for the marketing manager, loyalty opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for expert loyalty & CRM counsel and best practices to internal and external resources (e.g., Brand Managers, Integrated Marketing Managers, external agencies, etc.) on communication opportunities that can be leveraged within current marketing campaigns to increase loyalty and maximize sales and profits by enhancing customer relationships.

Please consider my experience and qualifications for this position:

• Offer thought leadership on how to approach/ define marketing campaign (direct mail and email) strategies, measurement and ROI methodologies
• Build and maintain strong working relationships with cross-functional partners including the brand marketing, creative, e-commerce, client experience, store operations, finance, accounting, field and bank partners, to ensure Credit Card & Loyalty Marketing objectives are integrated across all brands and channels
• Partner with Alliance Data to synthesize marketing campaign findings into action-oriented recommendations and deliver the results to brand and marketing leaders
• Establish quarterly hindsight process to deliver results and influence future campaign outcomes
• Manage Alliance Data field sales relationship, serving as the key contact and liaison between field sales and client experience
• Facilitate and drive productive, results-based discussions within key functional groups
• Act as subject matter expert on credit card and loyalty industry news, knowledge and best practices
• Focus on retail marketing with experience managing a loyalty or credit card program preferred

In response to your job posting for marketing manager, loyalty, I am including this letter and my resume for your review.

Previously, I was responsible for market information such as current trends, sales techniques, application of IGT solutions in healthcare, leveraging marketing intelligence and deep insights in customer and competitor landscape.

Please consider my experience and qualifications for this position:

• Understanding of the full range of shopper vehicles such as point-of-sale, premiums, sweepstakes, sales materials, direct mail, couponing, and the strategic application of all
• Excellent time management, organization and communication skills (verbal, written, and presentation)
• Experience in loyalty, mobile app, email marketing, direct mail and/or CRM management preferred
• Significant experience in a coordinating a program or product enhancements
• Proficient Microsoft Office with advanced knowledge of Excel
• Proven track record of managing relationships with external partners or vendors
• Excellent command of both spoken and written English & Chinese
• Good knowledge of market trend research and market intelligence

I am excited to be applying for the position of marketing manager, loyalty. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for leadership and direction to all facets of marketing that includes developing marketing strategies and associated tactics to position VNA to increase revenue, market share and it’s competitive positioning.

Please consider my qualifications and experience:

• Strong listening skills and takes others’ feedback and opinions into consideration
• Agile and fluid marketer with test and learn mindset, rapidly iterating on learnings
• Analytically and data driven with a keen creative sensibility and incredible attention to detail
• Results oriented with proven record of performing against aggressive growth targets
• Strong interpersonal skills to collaborate effectively with cross-functional teams
• Stay abreast of lifecycle and retention marketing activities of other organizations and develop actionable insights
• Experience in developing and executing loyalty marketing programs and initiatives
• Experience in leading development, management & execution of marketing and or partnership programs