Marketing Manager, Events Resume Samples

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DB
D Bahringer
Dion
Bahringer
72472 Kassulke Cape
Philadelphia
PA
+1 (555) 841 9933
72472 Kassulke Cape
Philadelphia
PA
Phone
p +1 (555) 841 9933
Experience Experience
09/2016 present
Detroit, MI
Life Time Events Run Marketing Manager
Detroit, MI
Life Time Events Run Marketing Manager
09/2016 present
Detroit, MI
Life Time Events Run Marketing Manager
09/2016 present
  • Manage and develop Marketing Coordinator as a direct report
  • Recruits, develops and manages brand advocates
  • Develops long-range strategic vision and marketing plans, local and national brand infusion programs and brand differentiators and manages business objectives
  • Oversees creative development, communicating clear direction to design teams, and approving all artwork
  • Analyze marketing tactics and develop marketing scorecards, including registration and revenue, effectiveness of marketing initiatives, demographics, etc
  • And other duties as assigned as part of our strong teamwork environment where everyone helps support all departments/team members
  • Responsible for working with procurement for all brand merchandise and apparel, managing inventory, and sales strategy
08/2013 06/2016
San Francisco, CA
Marketing Manager, Economist Events
San Francisco, CA
Marketing Manager, Economist Events
08/2013 06/2016
San Francisco, CA
Marketing Manager, Economist Events
08/2013 06/2016
  • Interested in exploring new marketing methods, and optimising traditional channels, thinking creatively about new ways to reach audiences
  • Interested in learning and exploring new marketing methods, thinking creatively about new ways to reach audiences
  • Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua, email deployment, and back-end website editing tools
  • Update regular reports detailing delegate revenue and effectiveness of marketing activities
  • Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts
  • Out-of-the box and fresh thinking balanced against established best marketing practice and brand guidelines
  • Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua and more
05/2011 06/2013
Detroit, MI
Marketing Manager, Events
Detroit, MI
Marketing Manager, Events
05/2011 06/2013
Detroit, MI
Marketing Manager, Events
05/2011 06/2013
  • Act as general marketing support for US team across a diverse set of projects, including digital marketing support, email marketing, presentation development, sales support
  • Develop an effective marketing strategy/plan per event, based on market research to include: target market, deadlines, lead generation, pricing, discounts, incentives, media partners, advertisements, emails, direct mail, PR and social media
  • Facilitate event briefings and review event timeline/show flow for all major events with Marketing, Development and senior leadership to ensure the strategy and roles of each staff person are communicated effectively and efficiently
  • Develop and execute integrated direct marketing campaigns for conferences and training around the world using direct mail, email, telesales, social media, online and offline advertising and PR
  • Plan and coordinate tradeshow and event sponsorship activities from end to end, including all show services, staffing, booth materials coordination and shipping
  • What: Create, oversee and execute the event evaluation and closing process for events and report out on the results quarterly
  • Create, develop and effectively execute compelling marketing campaigns using a range of channels (direct mail, web/email campaigns, advertising, telemarketing, social media)
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Illinois at Chicago
Bachelor’s Degree in Marketing
Skills Skills
  • Marketing qualification highly desirable
  • Proficiency in Word, Excel
  • Excellent written English and proof-reading skills – an additional language would be an advantage
  • Strong inter-personal skills
  • Strong campaign management skills
  • Relevant professional marketing qualification
  • Proven ability to improve ROI and digital marketing experience
  • Experience of Salesforce, Eloqua and Omniture is desirable, but training will be given
  • Advertising
  • Email marketing
Create a Resume
1

Marketing Manager, Live Events, International Resume Examples & Samples

  • Utilize relationships with international venues and key industry partners to proactively secure venues for live events and international tours
  • Establish, grow and evolve venue relationships within targeted markets
  • Develop a media/advertising campaign and strategy based upon assigned budgets
  • Working with internal departments, i.e. International, PR and Marketing, concerning different avenues of promoting the event
  • Work to build relationships in the market with the key decision makers and partners in the political and business communities
  • Develop strong relationships with these local partners in all aspects and create ties with local sponsors and retailers
  • Generate a true understanding of each market and their spending habits, daily trends and demographic break down
  • Work with live event creative services and TV and radio spot producers to develop a custom creative strategy in each market and keep event creative fresh in its look and feel
  • Work with detailed sales reports and reporting methods
  • Create and analyze various reports on event sales and trends
  • Required to be on site for all events in region and responsible for day of event accountabilities
  • BA degree
  • 5-10 years in Entertainment Live Events experience
  • Experience with a major touring entity a plus
  • Existing history of excellent contacts and good working relationships with national and international representatives in the live entertainment industry
  • Able to adjust and adapt to varying changes in your markets/region
  • Must be flexible with working nights, weekends, and holidays
  • Bilingual skills preferred
2

Marketing Manager, Events Resume Examples & Samples

  • Relevant conference marketing experience
  • Strong campaign management skills
  • Excellent written English and proof-reading skills – an additional language would be an advantage
  • Relevant professional marketing qualification
  • Experience of Salesforce, Eloqua and Omniture is desirable, but training will be given
3

Marketing Manager, Economist Events Resume Examples & Samples

  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns
  • Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, as well as throughout the larger Economist Group
  • Conduct surveys among past, current and future delegates and analyze the data and general delegate sentiment
  • Undertake competitive analysis and analyze points of differentiation across events
  • 3-5 years relevant marketing (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
  • A strong understanding of customer acquisition, online marketing and new media channels
  • Excellent written English and proof-reading skills – mastery of the Spanish language would also be an advantage
  • Strong proficiency in Microsoft Office, experience in Salesforce, Eloqua and Omniture preferred
  • Proactive thinking and planning along with excellent communication skills
  • Strong inter-personal skills
  • An interest in business affairs, politics and economics
4

Senior Manager Marketing Operations Events M Resume Examples & Samples

  • Overall responsible for planning, coordinating and executing inspirational and fresh WE dual brand Seasonal launches
  • Coordinate and facilitate key EKA Retailers Launches and other WE corporate special events
  • Lead the launch committee comprising of Directors, Heads of Sales/Marketing and Merchandise Directors to deliver a fully structured launch across the Group & Market
  • Manage and support ‘on loan’ staff throughout the launch process. Ensure they gain the relevant required experience whilst also wider exposure to the business
  • Plan and brief a minimum of 3 agencies to service each event within the proposed budget and with maximum impact
  • Excellent Organization Skills
  • Ability to build effective and positive working relationships internally and externally
  • Works well under pressure and able to manage conflicting priorities and high workload
  • Able to work and make decisions under pressure, responding postively and flexibly to short notice changes and obstacles
  • Budget Management experience of about 2-5 Mio. EURO
  • Degree educated (Project Management or Business desirable)
  • Considerable Project and/or Events Management Experience
  • 5+ years experience in managing internal and/or external corporate events of up to 1.500 people
5

Marketing Manager, Events Resume Examples & Samples

  • Detail-oriented -- cognizant of the small bits that comprise the whole
  • Execution-proficient – thrives on strategically developing and executing plans/tasks flawlessly
  • Big picture thinker -- aware of the overarching environment and how their responsibilities fit into the broader scheme
  • Open-minded -- responsive to other perspectives; creative problem solver
  • Strategic leader – comfortable taking initiative; analytical, yet able to make quick decisions
  • Partnership development and retention
  • Analytics: extrapolate, organize, sort, produce, compute, and interpret data
  • Writing and editing
  • Audience development and retention
6

Audience Marketing Manager, Events Resume Examples & Samples

  • Create and lead execution of marketing plans to achieve audience objectives for GEMG editorial and custom events, including: registration, attendance, engagement, etc
  • Establish and continuously refresh event marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting, etc
  • Work closely with graphic designers to create highly professional marketing deliverables, including digital destinations, ads, social media campaigns, etc
  • Leverage available social media platforms (e.g. Twitter, Facebook) to enhance events visibility and audience engagement
  • Identify, negotiate and manage strategic partnerships to help achieve GEMG events audience objectives
  • Proven track record in developing and executing audience marketing campaigns
  • Exceptional writing skills, specifically in persuasive copywriting
  • 3-5+ years of experience in audience marketing preferred
  • Basic knowledge of HTML and Adobe Dreamweaver preferred
  • Experience with using web-based email applications preferred
7

Manager, Syfy Events & Trade Marketing Resume Examples & Samples

  • Minimum 5 years’ experience at a media company or agency where responsible for strategy development, composing, presenting and leading the execution of marketing events & promotions
  • Experience using Excel, Word and PowerPoint
  • Willingness to travel approx. 10% of the year
  • Experience in event & brand marketing at a media company or agency required
  • Extraordinary attention to detail and record of flawless execution
  • Working knowledge of how to manage events varying in scale – with budgets ranging from $50K – $800K
  • Experience managing a budget of $1MM or more
  • Flexible personality that works well in teams and liaising with a variety of departments
  • Professionally work with all levels & knows how to navigate and find way in a large organization
  • Ability to work in fast-paced environment and calmly navigate high-pressure situations
  • Solid time-management and ability to juggle multiple tasks with competing priorities
  • Positive & resourceful with a can-do attitude
  • Experience in Ad Sales Marketing, especially trade marketing, is a plus
  • Excellent oral, written and presentation skills
  • Experience, managing and developing staff
8

Marketing Manager, Events Resume Examples & Samples

  • Proven ability to improve ROI and digital marketing experience
  • Previous experience in B2B direct marketing or event marketing
  • Digital and social media strategy and analytics
  • Proficiency in Word, Excel
  • Marketing qualification highly desirable
  • Indesign or sql advantageous, but not necessary
9

Product Marketing Manager, Events Resume Examples & Samples

  • Plan and lead cross-functional efforts with Product Management, Engineering, Partnerships, Sales, Communications and other key teams to drive successful launches for event organizers & promoters globally
  • Partner effectively with Product Management to manage comprehensive, cross-functional activities including betas, positioning, policy, launch strategy, PR, and sales collateral
  • Define, develop and own programs to communicate with our event organizer & promoter community, including email outreach, conferences, and in-product education
10

Events Manager, Business Marketing Resume Examples & Samples

  • Plan, negotiate and implement trade based marketing programs to secure optimal placement at locales, enhance advertising, drive incremental revenue and maximize ROI
  • Ideate and deliver Snapchat brand executions and events at key conferences or happenings in the industry
  • Amplify the current in market narrative and initiatives to maximize the brand
  • Galvanize the advertising community into greater spends via unique and custom regionalized or national Snapchat experiences
  • Responsible for planning and managing of trade shows and sales events. Independently manage 10-20 small events; 2-3 large annual trade shows
  • Must establish and maintain strong professional relationships with various trade organizations and trade show vendors
  • Ability to manage budgets and outside event agencies
  • Measurement and reporting of success of each event
  • BA/BS in marketing, media or related field of study
  • 5+ years overall working experience, preferably in an advertising agency or in B2B Marketing
  • Proficient at MS Office Suite, Adobe Creative Suite a plus
  • Strong communications skills – written, oral & good design aesthetics
  • Proven ability to prioritize and manage multiple tasks, projects and ever-changing priorities
  • Candidate should possess strong organizational, communication, problem-solving, and interpersonal skills
  • Must be flexible and willing to attend/travel to shows as needed
11

Marketing Manager, Events, Asia Pacific Resume Examples & Samples

  • Work with the VP, Events and Conferences, Asia Pacific to develop overall strategy for positioning, pricing and marketing the Events and Conferences portfolio in Asia
  • Provide marketing leadership within project and manage the event marketing project
  • Responsible for audience delivery and achieving delegate revenue targets for all conferences
  • Develop and manage conference marketing budget for projects
  • Manage database marketing for conference group including data collection, database management and customer messaging
  • Develop strategic and broad-based partnerships with relevant media and industry association groups
  • As an event sponsor lead, establish trustworthy sponsor relationship and solution-driven client servicing
  • A demonstrated track record of promotion and success in conference and event marketing
  • Proven strategic skills with the ability to identify and develop innovative and creative opportunities that achieve objectives
  • Knowledge of how to manage and motivate a team
  • Advanced Microsoft skills
12

Marketing Manager, Economist Events Resume Examples & Samples

  • Develop and execute promotional campaigns for events, leveraging all aspects of the marketing mix (direct marketing, advertising, e-marketing, event website management, social media, telemarketing and PR), through to campaign response analysis and evaluation. Ensure all marketing campaigns are completed within budget and timeline, and all revenue targets are met
  • Identify new measurable marketing channels to maintain the appropriate audience profile
  • Establish and lead / manage relationships with marketing partners including business associations, chambers of commerce, academic institutes. Assist with Marketing Managers to manage relationship with PR agencies, broadcast and media partners
  • Manage sponsor marketing deliverables, including but not limited to detailed post-event marketing summary for sponsors
  • Assist on-site coordination for events as needed, in conjunction with Event Marketing Manager (i.e. briefing and managing conference assistants, running registration area, liaison with sponsors, coordinating with PR agency)
  • Conduct market research including surveys of past, current and future delegates
  • Work with in-house and external creative resources to develop communications and marketing collaterals that are effective and on-brand. Ensure standards of excellence and accuracy across all creative outputs
  • Manage junior team members, contractors, and telemarketers as needed
  • Proven relevant marketing (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
  • Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua, email deployment, and back-end website editing tools
  • Excellent written English and proof-reading skills – mastery of a second language would also be an advantage
  • Excellent campaign tracking, reporting and analytical skills at campaign and customer level
13

Marketing Manager, Seminar & Events Resume Examples & Samples

  • Drive field engagement
  • Work with ABDG partners, field leaders, individual practices
  • Conduct discovery calls
  • Collaborate with ABDG partners and assists with advisor & staff training as SME
  • Assist Senior Manager with new event strategies (Enhanced Events Strategy, Online Registration Upgrades, Digital Webinar Events, etc.)
  • Execute onsite events
  • Provides tracking as needed
  • Provide weekly 1x1 reporting to Sr. Manager
  • Broad knowledge of Ameriprise businesses, including knowledge of the field organization
  • 3-5 years of marketing experience
  • Excellent written and verbal communications skills; Strong project management skills
  • Demonstrated ability to manage multiple priorities and deadlines
  • Ability to manage multiple projects simultaneously and work in a fast paced environment
  • Demonstrated ability to work in cross-functional teams
  • Series 7 required or ability to obtain within 90 days
14

Associate Marketing Manager, Economist Events Resume Examples & Samples

  • Develop and execute effective marketing campaigns for various events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, direct mail, etc.)
  • Create and maintain project budgets, timelines, and marketing communication
  • Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications
  • Coordinate front-end, creative production and back-end support for event marketing campaigns
  • Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
  • Update regular reports detailing delegate revenue and effectiveness of marketing activities
  • Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
  • Develop and implement a social media plan appropriate to the target market, promoting through Facebook, Twitter, YouTube as well as relevant blogs, forums and online communities
  • Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts
  • 2+ years relevant marketing (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
  • Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua and more
  • Interested in learning and exploring new marketing methods, thinking creatively about new ways to reach audiences
  • Experience with email deployment and back-end website editing tools
  • Excellent written English and proof-reading skills
  • Superior time management skills, attention to detail and ability to work effectively in a fast paced environment, meeting multiple tight deadlines
  • The ability to manage multiple tasks and prioritize accordingly
  • Attention to detail and the ability to manage tight deadlines
  • Well-developed analytical skills
15

Marketing Manager, Events Resume Examples & Samples

  • Develop event marketing plans, including programming content, promotions, communications, managing attendance, overseeing vendors and event spaces
  • Maintain and manage event timelines and budgets
  • Interact across organization to coordinate staff for events
  • Act as general marketing support for US team across a diverse set of projects, including digital marketing support, email marketing, presentation development, sales support
  • Work with global marketing team for shared projects
16

Events Manager, Global Marketing Resume Examples & Samples

  • Project manage events from beginning to end with the support of a team
  • Source and analyze venues for programs including transportation, floor plans, site visits etc
  • Research technology platforms to increase efficiencies during planning and onsite at events
  • Attend events to run or support the event production
  • Manage full budgets for particular events
  • Actively participate in brainstorming with other members of the marketing group to generate creative campaign strategies and tactics
  • Undertake ad-hoc tasks and projects as required to support general events marketing efforts
  • Education/Experience: Bachelor’s Degree in Marketing or related field. 5+ years of marketing experience or the equivalent combination of education and experience
  • High level of self-motivation and the ability to work independently without constant supervision
  • Excellent time management, decision-making, organizational and problem solving skills
  • Extremely organized with strong attention to detail
  • Flexibility to work in a rapidly changing, fast-paced environment
  • Strong business-to-business communication and writing skills
  • Ability to use Microsoft Office Suite (Outlook, Excel, Word, and PowerPoint), Adobe Suite and Internet browsers
  • 5+ years of marketing and/or product marketing experience
  • Experience and/or knowledge of human resources, payroll, workforce management and/or benefits administration a plus
  • Proven track record supporting events and marketing campaigns a plus
17

Marketing Manager, Developer Events Resume Examples & Samples

  • Know our audience -- no questions. You know where they gather and how they learn and share their expertise within their communities
  • Manage thriving external and internal relationships all of whom collaborate closely to develop and successfully execute our events program. Facilitate stakeholder meetings, excel at internal communication and vendor management
  • Make Heroku stand out by owning and executing the events program A-Z, globally. This includes large, multi-vendor in-person events to small, specialized technical meetups and can be in-person or online
  • Amplify the Heroku brand and product positioning, ensuring consistent, on-brand messaging
  • Plan, manage and balance the events budget -- strive for the best ROI achievable. Leverage events after the fact with effective follow up marketing, and share transparently the analysis and reporting on the success of the program
  • 3+ years successful developer event management. You know your way around developer events, and know the people who know Ruby, Node.js, Java, Python, PHP, and Postgres
  • 4+ years experience planning and executing larger, complex events (product launches, conferences, executive programs and trade shows), preferably in a B2B, high-tech, fast-paced environment
  • Proven effectiveness in contract negotiations and vendor management
  • Solid understanding of event technology -- promotion, registration, onsite lead capture and reporting
  • Demonstrated ability to lead multidisciplinary teams and projects, combined with willingness to do whatever it takes to execute effectively
  • Strong customer and stakeholder empathy. You must be not only the voice of the customer, but at various times the voice of marketing, finance, engineering, support and ops. You must be able to channel many points of view
18

Events & Campaigns Marketing Manager Resume Examples & Samples

  • Create and drive awareness, adoption and usage of AWS platform through innovative and effective programs, including face-to-face events and tradeshows, lead generation programs and promotions
  • Plan and execute a series of events targeting the full spectrum of customers such as user groups, joint events with key partners, CXO events, startup events, and more
  • Develop audience-specific messaging and positioning in close cooperation with key stakeholders and translate messaging into meaningful collateral
  • Establish Amazon Web Services as a thought leader in cloud computing by securing key speaking opportunities for executives and evangelists
  • Track key metrics and KPIs and insuring all established goals, objectives and deliverables are met
  • Develop and execute customer-driven, marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity
  • Organize, assist and implement marketing events, including exhibitions, seminars, tradeshows and product launch
  • Lead overall implementation of marketing programs including lead generation activities, eMarketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc
  • Drive product and solution initiatives and new product introductions into region, setting and measuring performance against objectives
  • 6 -10 years + of relevant work experience in marketing. Experience in marketing B2B technology products or services preferred
  • Fluency in spoken and written English
  • Marketing experience preferred
  • Proven knowledge of industry tools preferred, such as Marketo, SalesForce, HTML, and online analytics packages
19

Marketing Manager, Economist Events Resume Examples & Samples

  • Proven B2B relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
  • A strong understanding of the customer journey and acquisition process and digital marketing channels
  • Interested in exploring new marketing methods, and optimising traditional channels, thinking creatively about new ways to reach audiences
20

Life Time Events Run Marketing Manager Resume Examples & Samples

  • Develop strategic national and local marketing plans
  • Manage and develop Marketing Coordinator as a direct report
  • Analyze marketing tactics and develop marketing scorecards, including registration and revenue, effectiveness of marketing initiatives, demographics, etc
  • Identify and cultivate strategic national and local event marketing partnerships
  • Professionally representing, marketing and selling the run brand nationally
  • Develops long-range strategic vision and marketing plans, local and national brand infusion programs and brand differentiators and manages business objectives
  • Responsible for market analysis leveraged for plan development
  • Creates and analyzes pricing strategy
  • Manages event marketing budgets working with office directors, race directors and local marketing coordinators to ensure profitability and ensure budgets are managed responsibly
  • Revenue budgeting & registration forecasting
  • Manages large-scale/national cause-marketing (charity) partner relationships
  • Works in close collaboration with Sales and Partnership Marketing counterparts to define sponsor opportunities and relevant engagement for sponsors
  • Recruits, develops and manages brand advocates
  • Responsible for working with procurement for all brand merchandise and apparel, managing inventory, and sales strategy
  • Oversees creative development, communicating clear direction to design teams, and approving all artwork
  • Manages digital and public relations agencies plans and execution
  • Creation and execution of post-event surveys and analysis
  • Responsible for continually assessing and evolving the run brand and product
  • And other duties as assigned as part of our strong teamwork environment where everyone helps support all departments/team members
  • Bachelor’s Degree in Business/related field and 4-6+ years prior Direct to Consumer marketing experience
  • 2+ years prior event or major brand marketing manager experience including event production and operations
  • Experience with data and financial analysis
  • Experience leading cross functional groups located in offices throughout the country
  • Experience managing agencies, such as public relations, digital, or graphic design
  • Leadership driven, and goal oriented with entrepreneurial focus to find ways to break down potential barriers to consistent and predictable growth
  • Motivated by challenges with a robust sense of curiosity, intensity and objectivity
  • Ability to craft vision and strategy and make it come to life with actionable plans
  • High familiarity with leading brand development planning, innovation and creative ideation processes
  • Ability to communicate precise innovation brand strategy to key customers that results in new strategy execution
  • Exceptional leadership, organizational/time management, writing, research, analytical, communication, presentation, facilitation, and interpersonal skills
  • Highly capable of writing/evaluating (marketing plans, partnership proposals, marketing analytics reports, etc.)
  • Strong public speaking skills (on-camera interviews, videos, etc.)
  • Ability to travel to planned run events including nights and weekends
  • Spanish language skills are a plus
  • Prior experience working with a national/global brand is a plus
  • Grant writing experience/skills are a plus
  • Interact with media outlets, event operations managers, sales team members, other internal team members, athletes, and potential athletes
  • Use reasoning and solve problems through deduction
  • Work select early morning, late night and weekends, especially during key events and event expos
21

Marketing Manager Events & Sponsorships Resume Examples & Samples

  • Conceptualising and managing inspiring and unique events for clients and prospects
  • Executing events in coordination with the marketing team and partnering closely with sales teams to deliver on wider business objectives
  • Capturing, tracking and reporting on ROI generated from events
  • Managing one team member
  • Analysing, researching and managing sponsorship opportunities and ensuring that budget is apportioned appropriately - gathering event feedback, reporting on ROI, tracking towards and measuring against success metrics
  • Briefing and liaising with agencies to create materials for events and organising the production of all event collateral and content – including website and email branding, on the day programme, presentations
  • Assessing current events and sponsorships programme to identify and address gaps
  • Integrating existing business outputs, such as thought leadership reports, into the events programme
  • Overseeing the support that the Marketing Associate provides to sales teams with the preparation, coordination and delivery of presentations and sales pitches
  • Improving marketing automation by implementing methods, procedures and platforms to increase efficiency and scale
  • Managing philanthropic initiatives from an events perspective
  • Ensuring adherence to the bank’s Policies, Governance and budgetary guidelines at all times through checks on meeting requests, approvals, risk assessments, invoices, expenses
22

Marketing Manager, Developer Events, Alexa Resume Examples & Samples

  • Define event strategy, on site experience and key outcomes for in-person Alexa programs at third-party events worldwide
  • Work with the content and PR teams to create and place a stable of event thought leadership content to be deployed at different types of events
  • Develop a process to select and vet speakers internally, in partnership with the PR team
  • Implement and execute best practices for events, including high-quality content, presenters and compelling call-to-actions
  • Build an end-to-end system for engaging with event leads using CRM and marketing automation tools to target different levels of developers and content creators
  • Develop an ROI model to evaluate new event opportunities
  • Build processes to enable other teams to execute bar-raising events worldwide
  • Determine coverage model and resources across event programs
  • Report metrics in our weekly business review and work with internal stakeholders to optimize our in-person marketing and evangelism programs
  • Manage budget, forecasting and reporting on a monthly basis
  • At least 5+ years of experience in event marketing – preferably with experience in developer and product or audience marketing
  • Successful history of defining event marketing strategy and executional excellence
  • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization
23

Product Marketing Manager, Events Product Resume Examples & Samples

  • Inspire consumers & event creators globally to use Facebook Events through seamless product launches and direct-to-consumer marketing with impactful, scaled results
  • Lead creative development and represent the voice of the consumer to influence product strategy, driving cross functional alignment when needed
  • Collaborate with cross-functional stakeholders (including Product, Research, PR, Design, engineering stakeholders and more) to deliver world-class product marketing communications
  • Tackle complex problems with a creative mindset, and create thoughtful recommendations and action plans for solving those problems
  • 7+ years professional experience in a corporate or startup environment
  • 4+ years working in a Consumer Product Marketing capacity (partnered with product management and/or engineering to represent market requirements and with relevant cross-functional partners to support product launches)
  • Experience partnering with product & cross functional teams to identify and bring to market solutions with clear Consumer benefit
24

Marketing Manager, Gartner Events Resume Examples & Samples

  • Lead the operational and onsite event execution of marketing programs to drive attendance and conversion of program prospects
  • Partner with Sales and Research to drive the value, understanding and uptake of event programs
  • Work with sales to manage the nomination and approval process of highly targeted prospects for programs
  • Deliver the Gartner Zone to provide optimal onsite experience and lead generation for sales follow-up
  • Partner with internal stakeholders to prepare and manage onsite the event program deliverables and operations
  • Track the effectiveness of programs inline with assigned budgets, continuously introducing new methodologies and refining the approach to drive best practice
  • Work with sales teams to communicate event programs, delivering briefings, workshops and support materials pre event to drive sales best practice
25

Marketing Manager Events Operations Resume Examples & Samples

  • 3+ years experience in events management and operations. Startup experience a plus
  • Experience with large-scale events
  • Hustle! Ability to help with on the ground execution of large events. Position will require work on weekend during key events
  • Ability to develop creative and resourceful solutions
26

Marketing Manager Partner Events, Ubereats Resume Examples & Samples

  • From Conception to Execution. Develop and implement marketing plans for activities/events/stunts and specific initiatives
  • Coordinate Cross-Functionally. Work with product, design, and engineering teams to execute market initiatives
  • Business Partner Relations. Work with partners (potentially on-site at restaurant or other venue locations) to launch and refine marketing actions
  • Manage Budgets. Developing, managing and overseeing the relevant marketing budget. Throughout the process of contracting vendors and hiring staff aligned with the budget
  • Measure Results. Track metrics and make data-driven decisions on how partnerships and the operations related to them can improve
  • Communicate: Work closely with other team members to create and implement logistics for events and marketing initiatives
  • 3+ years experience in events/activities management and operations. Startup experience a plus
  • Experience with large-scale events/activities
  • A mind for detail and analytics
  • Self-driven. You have superior organizational skills, integrity and great follow through on tasks. You don't get overwhelmed easily... thousands of Uber user emails each month? No prob!
  • Strong communication, writing, and strategic thinking skills
  • Hustle! Ability to help with on the ground execution of large events/activities. Position will require work on weekend during key events/activities
  • Bachelor’s degree (Marketing, Public Relations, or similar degrees)
27

Marketing Manager, Alexa Events Resume Examples & Samples

  • Developing strategy, defining experience, and delivering new event marketing programs to engage developers worldwide
  • Vetting, prioritizing, and executing third-party events and hackathons worldwide for the Alexa business
  • Driving key outcomes through in-person Alexa programs worldwide
  • Building an end-to-end system for engaging event leads using CRM and marketing automation tools to target different levels of developers and content creators
  • Implementing and executing best practices for events, including high-quality content, presenters and compelling call-to-actions
  • Building processes to enable the worldwide event teams to execute global events
  • Managing budget, forecasting and reporting on a monthly basis
  • Strong drive for results, with the ability to manage independently and take calculated risks
28

Senior Digital Marketing Manager, Events Resume Examples & Samples

  • Lead the development and delivery of the digital marketing engagement strategy to ensure the key messages reach and impact our attendees and key influencers through integrated communications across all events with relevant messages and clear calls to action
  • Develop comprehensive marketing plans, timelines and milestones for event promotional material that include, but are not limited to: internal and external event promotion (website, email, blogs, social, PR, internal marketing, videos, etc.)
  • Manage all details of the marketing process and workflow, including coordinating all strategies for SEO, Google AdWords, and online organic growth. Make adjustments to campaigns as necessary
  • Update all stakeholders and team members on the status of deliverable content and messaging elements
  • Deliver consistent messaging and brand experience across all assigned events. This includes applying knowledge of the corporate branding and messaging strategies to ensure messaging alignment
  • Partner and collaborate with content developers to ensure successful content execution and delivery
  • Partner and collaborate with event leadership to set metrics and goals for measuring the success of the event’s ultimate goal of increasing sales revenue
  • Develop and maintain a promotional calendar for all events
  • Communicate with all appropriate cross-functional team members regarding overviews, timelines, requirements, messaging, pre/post event meetings, internal communication, attendee communications, etc
  • Partner with events and tradeshow team to ensure timely and accurate budget reporting as well as final reconciliation
  • Collaborate throughout SPS Commerce by developing working relationships with content developers, stakeholders and marketing and event colleagues
  • 5-7 years of experience focused on digital marketing; experience creating and launching events and related content preferred
  • Experience with multiple software systems including email marketing, marketing automation and analytics (experience with Salesforce, Pardot and event management systems is a plus)
  • Excellent communication skills with a proven ability to readily grasp, organize and present concepts to internal stakeholders
  • Strong working relationships at all levels within the organization and with external partners
  • Proficient in AP Style for both editing content and any content writing that might be needed
  • Ability to define, document and manage requirements for processes and systems
  • A commitment to excellent customer service
  • Strong organizational skills with proven grace under pressure and tight deadlines
  • Bachelors degree or equivalent combination of education and experience
29

Marketing Programs & Events Manager, Asia Resume Examples & Samples

  • Experience in driving, developing and executing creative, innovative integrated marketing programs to deliver pipeline coverage for sales organization
  • Work closely with sales and APJ marketing to ensure integrated marketing plans and lead acquisition programs, aligned with Sales objectives and go-to-market, are implemented and optimized
  • Drive to make sure leads from marketing activities are being handled by Inside Sales and followed up on in a timely manner
  • Work with marketing operations to measure, evaluate, and improve every marketing campaign
  • Help to drive marketing to partners across channels and region
  • Maintain line of sight into all marketing activities executed; serve as the key ‘go-to’ person for reporting on marketing effectiveness for all marketing-driven activities
  • Manage and track all available expenses to budget compliance
  • Provide leadership on field requirements for integration in marketing programs development
  • Ensure feedback from sales to deliver close alignment between regional marketing investment and sales requirements
  • Manage marketing calendar to ensure alignment with APJ and partner programs as appropriate
  • Localization/translation of marketing content
  • Responsible for in-country social media strategy and accounts
  • 5-6 years of corporate/enterprise conference and events management experience
  • Field marketing experience that includes campaigns management, social media, PR
  • Bachelor’s degree in Marketing, Business, or other related fields
  • Experienced in the MICE industry on events management or software industry field marketing, channel marketing, business development or general marketing/communications experience
  • Ability to think strategically and align multiple stakeholders groups
  • Strong, demonstrated understanding of localized marketing approaches to acquisition and customer retention
  • Strong analytical skills and the ability to analyze data
  • Experience working in multiple countries in the region
  • Willingness to travel extensively as needed
  • Must be bilingual in spoken/written English and Chinese
  • Strong technology skills, MS Office, Eloqua, Adobe Marketing Cloud, Linkedin, Twitter etc
30

Marketing Manager / Events & Programs Resume Examples & Samples

  • Understand market segments, business models, analysis of key metrics that define success, forecasting sales and product, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs
  • Manage multiple external partners and vendors and a complex marketing budget portfolio
  • Develop innovative strategies and solutions in the form of events and programs to differentiate the Roche Chemistry portfolio
  • Develop branding and messaging for events and programs to support portfolio acceptance and differentiation
  • Develop health care professional economic messaging and economic tool development to support portfolio growth
  • Generate demand creation through promotional support materials
  • Identify KOL in the Core Lab and beyond and develop them for use in multiple marketing channels
  • Advise and manage stakeholders by reporting on events and program KPIs
  • Ability to drive multiple projects with multiple priorities
  • Make independent business decisions and recommendations that represent and are aligned with the overall business and product portfolio strategy
  • Have the ability to travel in the continental US and internationally as dictated by business needs
  • Have Regulatory and Compliance awareness
  • Have proficiency with Microsoft Office tool
  • Have excellent written and verbal communication skills required,
31

Marketing Manager, Alexa Voice Service Events Resume Examples & Samples

  • Developing strategy, defining experience, and delivering new event marketing programs to engage developers and partners worldwide
  • Vetting, prioritizing, and executing partner-led events worldwide
  • Driving key outcomes through in-person AVS programs worldwide
  • Effectively managing complex projects across multiple product and marketing organizations within Amazon to achieve business goals
  • Building an end-to-end system for engaging event leads using CRM and marketing automation tools to target developers and partners
  • Reporting metrics for weekly business reviews and working with internal stakeholders to optimize in-person marketing and evangelism programs
  • Developing an ROI model to evaluate new event opportunities
  • At least 7+ years of experience in event marketing – preferably with experience in developer and product or audience marketing
32

Marketing Manager, Events Resume Examples & Samples

  • Plan and coordinate tradeshow and event sponsorship activities from end to end, including all show services, staffing, booth materials coordination and shipping
  • Provide input to the trade show booth layout for assigned shows
  • Travel when and if necessary to manage show presence and exhibit set up
  • Attend to all details of trade show requirements, including utilities, electricity, staff registrations etc
  • Create, implement and maintain appropriate metrics to evaluate impacts and effectiveness of events
  • Support the Global Marketing team in any tradeshow related advertising and promotional opportunities
  • Manage relationships with external tradeshow exhibit vendors/ partners
  • Assist with preparing budgets and provide periodic progress reports for each trade show
  • Work along-side marketing operations to deploy pre- and post-show communications promoting show presence
  • Deliver other special events as required
  • Manage team performance per requirements and objectives for all direct reports
  • Bachelor’s degree in Marketing, Business or related field Advanced degree a plus
  • Five plus years of marketing and/or product marketing experience, including demonstrated career progression
  • Proven business-to-business communication and writing skills
  • Proven ability to make decisions quickly, manage multiple/ concurrent projects and meet strict deadlines
  • Excellent organizational skills, attention to detail and the ability to prioritize a high volume of projects
  • High level of self-motivation and the ability to work independently without constant supervision
  • Advanced ability to use Microsoft Office Suite (Outlook, Excel, Word, and PowerPoint), Adobe Suite and Internet browsers
  • Ability to work with cross-functional groups within and outside the organization
  • Must be willing/ able to travel across North America with no restrictions
33

Marketing Manager, Economist Events Resume Examples & Samples

  • Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, graphic design, as well as throughout the larger Economist Group
  • Perform competitive analysis and analyze points of differentiation across events
  • Manage numerous projects and budgets simultaneously at different stages in their lifecycle
  • Work with external clients to ensure contractual obligations are executed from a marketing standpoint
  • Proven event marketing experience, ideally in a B2B environment
  • A strong understanding of the customer journey, acquisition process and digital marketing channels
  • Knowledge of tools / systems, including Omniture, Google Analytics, Eloqua/email deployment, Cvent (or similar registration platforms) and back-end website editing tools
34

Life Time Events Tri-marketing Manager Resume Examples & Samples

  • Work closely with Brand Manager to help develop long range, strategic marketing strategies and business development objectives
  • Source, secure and execute designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
  • Develop athlete-focused content to support relevant tactics
  • Input, manage and track progress of each relevant tactic using a variety of internal systems
  • Manage workflow between marketing team and external vendors, including graphic designers, digital media and social agencies
  • Make recommendations on how to improve Life Time Tri’s website, social media, and paid digital campaigns to ensure proper registration growth and objectives are met
  • Develop event marketing plans utilizing historical performance, competitive research, qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and present plan to senior staff
  • Manage, coordinate and support grassroots marketing efforts in event markets as needed, including Life Time Fitness health club activities
  • Coordinate and support local and national charity event training/registration partnerships
  • Coordinate marketing-related procurement processes, including event finisher medals, apparel/merchandise and related items
  • Assist and/or lead industry-wide programs, including: Women for Tri, Ironman, Indoor Tri, etc
  • Assist and/or lead recruiting and managing local ambassadors, street teams, etc
  • Assist with local and national public relations and community relations
  • Assist Athlete Services with various customer service needs
  • Assist Event Operations with various, race weekend event setup/teardown needs
  • Assist Sponsorship/Media team with various sponsor activation projects
  • Assist Athlinks Team efforts to drive user/membership goals
  • Bachelor’s Degree in business/related field and 3+ years prior Direct to Consumer and Business to Business marketing experience
  • 3+ years prior event or major brand marketing manager experience
  • Endurance event production and operations experience preferred
  • Must be passionate about events, and well-versed in endurance sports (especially triathlon)
  • Demonstrates positive energy to effectively represent brand both internally and externally
  • Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
  • Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube along with a large social network
  • Must possess excellent written and oral communication skills, organizational skills, ability to multi-task and handle pressure to ensure completion of department projects requiring detail & accuracy
  • Business planning skills and budget management experience
  • Strong interpersonal skills and the ability to work in a team oriented environment
  • Proven effectiveness in a constantly changing, entrepreneurial environment with the ability to prioritize and multi-task
  • Physical / Mental Requirements and Working Conditions
  • Work is performed in both an office setting and outdoors at events. This position is required to regularly
  • Must be self-sufficient, organized, and detail-oriented
  • Ability to work independently in a fast-paced, deadline-oriented environment
  • Effectively communicate and interact with others
  • Interact with media outlets, event ops managers, sales team members, other internal team members, athletes, and new athlete populations
  • Select early morning, late night and weekend availability is required, especially during key event weekends and when we have expo presence
  • Must have a valid driver’s license, and able to lift heavy equipment (tents, boxes, etc.)
  • Ability to travel (upwards of 10-15%) to key locations/events as warranted
  • Observe objects up close and at a distance
35

Product Marketing Manager, Events Product Resume Examples & Samples

  • Develop actionable research and data-driven insights to inform product and marketing strategy
  • Develop strong messaging and narratives, authoring and managing consumer facing communication such as blog posts, best practices, guides, keynote presentations
  • Create and execute on launch and evergreen marketing strategies and campaigns that drive consumer awareness and adoption of the Events product
  • Collaborate with cross-functional stakeholders (including Product, Research, PR, Design, engineering stakeholders and more) to deliver world-class product marketing programs
  • Experience partnering with product & cross functional teams to identify and bring to market solutions with consumer benefit
  • Experience problem solving and tackling problems with a creative mindset, creating recommendations and action plans for solving those problems
  • Project management skills, with experience developing and executing marketing strategy
36

Senior Events & Influencer BB Marketing Manager Resume Examples & Samples

  • Develop event approach to ensure we are positioned for success with the right mix of events in the market
  • Sales enablement – collaborate with the sales team and develop the right set of engagement
  • Develop and manage a set of influencers that will amplify our awareness and create moments within the events to support our goals
  • Market intelligence – be the expert in events and how to be industry-leading rather than following our competition
  • Demand generation – ensure our events have end-to-end lead capture with scoring to deliver sales-ready leads to the field
  • Manage agency relationships to maximize our spend
  • Public Sector: assist in collateral and event management for the Public Sector group. Develop the right event approach and execution for the Education sector
  • Experience in B2B as well as working with influencer models is a big plus
  • Willing to travel 25-40%
37

Events Coordinator & Product Marketing Manager Resume Examples & Samples

  • Proficient with Microsoft Office programs: Excel, Word, PowerPoint
  • Ability to organize multiple overlapping projects
  • Comfortable presenting to small and medium-sized groups
  • Ability to prioritize areas of responsibility
  • Motivated self-starter who is capable of working both individually and with a team
  • 3 – 5 years of experience in Marketing and/or Event Operations