Marketing Planning Resume Samples

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G Reinger
30688 Kunde Radial
+1 (555) 782 0543
30688 Kunde Radial
p +1 (555) 782 0543
Experience Experience
07/2015 present
Philadelphia, PA
Assistant Manager Trade Marketing Planning & Operations
Philadelphia, PA
Assistant Manager Trade Marketing Planning & Operations
07/2015 present
Philadelphia, PA
Assistant Manager Trade Marketing Planning & Operations
07/2015 present
  • Identifies and recommends ways to increase efficiency and organizational agility across cross functional teams, including ways of working
  • Contributes to the launch and governance of key systems and processes to the sales and operations teams
  • Responsible for developing and updating scorecards and other performance trend analyses
  • Responsible for developing and updating activation tools
  • Serves as the owner for the EMEA Trade Operations SharePoint site, ensuring that process documents and other resources are consistently up to date and accessible to all EMEA customer teams
  • Drives ad-hoc projects and performs analyses that involve collaborating with and managing teams from Development and Delivery functions
  • Participates in annual customer planning and strategy discussions
09/2010 05/2015
Houston, TX
Marketing Planning & Portfolio Management
Houston, TX
Marketing Planning & Portfolio Management
09/2010 05/2015
Houston, TX
Marketing Planning & Portfolio Management
09/2010 05/2015
  • Ensure that the company’s marketing priorities are clearly aligned with its business priorities
  • Marshal continuous focus on key strategic priorities
  • Foster integration, prioritization, and coordination of marketing efforts across MetLife’s nearly 50 geographic markets and vertically between global, regional and local level teams
  • Realize synergies and resource savings by discovering overlaps, efficiencies, and opportunities for cross-market cooperation
  • Steward and improve MetLife’s annual global marketing planning process, including but not limited to
  • Ensure all annual and ad-hoc marketing initiatives strategically align with MetLife’s vision for marketing as a true business driver
  • Develop a mechanism for tracking and ensuring that annual plans deliver against plan goals and objectives (note, not directly responsible for plan execution) in order to inform budgeting and resource allocation
11/2003 07/2010
Houston, TX
Marketing Planning Analyst
Houston, TX
Marketing Planning Analyst
11/2003 07/2010
Houston, TX
Marketing Planning Analyst
11/2003 07/2010
  • Partner with key stakeholders to identify current business and product trends and help establish targets to improve business performance
  • Assist in the process and development of long term volume forecasting of vehicles and components for use in developing the strategic and operating plans
  • Work with external vendors and provide programming and analysis support
  • Support the ongoing development and maintenance of Freightliner marketing data bases and the long-term truck and major components forecasting tool
  • Analyze special situations or issues as assigned by marketing management
  • Partner with Sales Operations to improve sales planning efforts relating to segmenting accounts and territory planning
  • Ongoing ad hoc analysis of markets, organizations, industries and products
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
San Diego State University
Bachelor’s Degree in Marketing
Skills Skills
  • Support global rollout of marketing KPIs on a weekly, quarterly and annual basis
  • Partner with key stakeholders to identify current business and product trends and help establish targets to improve business performance
  • Analyze market and product segments to identify Total Addressable Market (TAM) globally and across regions and disseminate the information in a timely manner to executives and sales leaders
  • Develop the account segmentation methodologies by researching and analyzing individual organizations in both the public and private sectors to establish annual TAM estimates
  • Partner with Sales Operations to improve sales planning efforts relating to segmenting accounts and territory planning
  • Continue to progress data quality efforts within enterprise systems such as, SAP and other tools to ensure all users are accessing accurate and timely data
  • Ongoing ad hoc analysis of markets, organizations, industries and products
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Cib F&bm Sales & Marketing Planning & Analysis Associate Resume Examples & Samples

  • Analysis and reporting of Allocated Franchise Revenue (AFR), headcount, expenses and product sales allocations for various reviews and management reports
  • Ensuring the integrity of the sales AFR numbers, liaising with relevant groups within the firm to resolve issues as they arise, and working closely with Mumbai control-aligned teams to ensure sales reports and MIS systems function correctly
  • Working closely with a Mumbai reporting team to deliver scheduled and ad-hoc reports, to ensure that output is correct and business-relevant, and to develop innovative reports or analysis to help the Business and Sales Desk Heads in their decision-making process
  • Working with Business Managers (Sales and Product) and other P&A colleagues for AFR or Sales-related queries
  • Assisting in the annual planning process for Sales AFR information, working closely with the
  • Sales Business Managers and assisting with the tie-back to product LOB AFR plans
  • Working closely with the Business Managers for the annual planning process for Headcount and Expenses
  • Participating in ad-hoc projects across Markets & Investor Services
  • Communication and partnering skills
  • Quantitative ability and investigative skills
  • Solid proficiency in Excel
  • Ability to manage competing deadlines and demands, and to work on several projects concurrently
  • Knowledge of PowerPoint & MS Access

Director, CP Marketing & Planning Resume Examples & Samples

  • Minimum of 7 years experience working in media; licensing strongly preferred
  • Bachelor’s degree or equivalent work experience required Experience in managing and controlling budgets
  • Solid experience in a brand or marketing management position including experience with developing and implementing advertising and retail marketing plans
  • Excellent oral and written communication skills including ability to create strong presentations and to be clear, concise
  • Strong computer skills required – Keynote, PowerPoint, Excel, Outlook, InDesign
  • Demonstrated ability to define and refine processes and support development of systems
  • Experience building, managing, motivating and supporting a high-volume team
  • Detail orientated with excellent proofreading and editing skills
  • Fluency in a second language is preferred
  • Strong organisational and time management skills, able to multi-task and meet tight deadlines; resourceful with managing projects
  • Exceptional interpersonal skills; team player and willingness to give assistance to co-workers but also able to work well independently
  • Ability to demonstrate diplomacy. In difficult situations, maintains positive relationships with tact and efficiency
  • Confident public speaker

Senior Analyst, Marketing Planning & Analysis Resume Examples & Samples

  • 5-7 years of experience in finance and/or business analysis preferably supporting a sales/marketing function within a large organization
  • In-depth knowledge of financial services industry
  • Financial planning and analysis experience is mandatory
  • Project management knowledge is an asset
  • Financial reporting
  • Effective verbal and written communication skills
  • Ability to communicate at all levels of organization
  • Ability to work with minimal supervision, take initiative and make solid recommendations

VP, Marketing Planning Resume Examples & Samples

  • Take an active role in creating an environment of innovation, collaboration, transparency, accountability and trust
  • Oversees Budgeting team, which
  • Bachelor’s degree in Marketing, Business Administration or related field
  • 15+ years of experience in Marketing organization, preferably in project / process manager roles
  • Demonstrated ability to manage cross-functional and cross-product / segment marketing plans
  • Proven experience managing and optimizing a large budget, identifying possible shortfalls or overspend
  • Experience working with others at all levels within the organization
  • Should be comfortable working in a team environment, providing leadership and motivation
  • Background in Financial Services, specifically within Investment & Retirement space

Senior Analyst, Marketing Planning Resume Examples & Samples

  • Ensure marketing costs are managed to keep costs within budget and achieve cost savings where possible
  • Audit, review and post approved marketing invoices, and act as secondary vendor contact
  • Ensure that PO’s are set up correctly before submitting to AP for payment
  • Set up projects in budgeting system. Ensure accurate royalty codes are reflected and input budget amounts according to approved budgets
  • Responsible for facilitating artist budget transfers within projects for all departments
  • Responsible for reviewing artist appearance budgets and ensuring they comply with policy guidelines
  • Liaison between the Accounts Receivable and Mktg Planning to set up third party billing for product placements, reimbursements, etc
  • Liaison between Inter-Company Acctg dept and Mktg Planning regarding affiliate billing and payments
  • Monitoring receipt of third party and inter-company reimbursements/ contributions
  • Approve new vendor set ups
  • Create video royalty accounts for music videos
  • Responsible for reconciling monthly Amex artist travel
  • Responsible for reconciling quarterly Generator’s variable costsApprove ICQ forms (Independent Contractor Questionnaire) in accordance with company policy for vendors filing as individuals
  • Responsible for the system creation/approval/and monitoring of all general marketing costs such as Mediabase, Fixed Generator costs, Soundscan, etc
  • College Degree (Accounting or Finance Related Field)
  • 3-5 years related finance/accounting experience
  • Excellent customer services skills
  • Ability to analyze data and troubleshoot effectively
  • Strong computer skills including Excel (including pivot tables, creating and running queries), Word, PowerPoint and Outlook

Product Marketing Planning & Committees Resume Examples & Samples

  • Define and manage Anflugplaene for Product Marketing for all product input for NAR PSK, in close alignment with GM Herndon functions (10%)
  • Coordinate input with Product Planning functions according to Anflugplan / PEP milestones (10%)
  • Manage VWoA side of NAR/US relevant Product Marketing committees, e.g. L-MSK NAR (with CEO and Top Management VWoA, VN, VMP), NAR Design Day (with Head of Design Volkswagen AG), VWoA Product Update (with CEO and Top Management VWoA) etc. (30%)
  • Coordinate activities with VMP and VN (15%)
  • Prepare/support briefings for VWoA Executive Management (10%)
  • Support preparation cross-carline topics (25%)
  • Work closely within Herndon GM team, accomplish special assignments (tbd)
  • 5 years of Product Marketing Experience
  • Experience in composing product recommendations and business recommendations based on market research and experience
  • Effective time management and organizational ability
  • Ability to operate in a fast paced, changing environment with shifting priorities
  • Time Management, Planning, and Organization
  • Computer savvy – Proficiency in Microsoft Office applications
  • Extensive PowerPoint capabilities, including the ability to create aesthetically pleasing and functional presentations
  • Experience in vehicle development process (PEP), and it’s Product Marketing requirements
  • Ability to collaborate on multiple cross-functional teams
  • Automotive Understanding

Analyst, Marketing Planning & Analysis Resume Examples & Samples

  • 2-4 years’ experience in a financial or marketing planning, reporting, or analytical role
  • Retail experience a plus
  • Demonstrated critical thinking and problem solving abilities
  • Ability to effectively prioritize and manage multiple projects simultaneously while meeting deadlines; strong time management skills
  • Ability to work in a multi-team environment, in which various business owners and partners require support
  • Experience with reporting or query tools a plus (Business Objects, SQL)

Analyst, Marketing, Planning & Analysis Resume Examples & Samples

  • Proficient in MS Excel (graphing, pivot tables, data manipulation, formulas, etc.)
  • Strong analytical skills, including data retrieval, organization, presentation and summary
  • Ability to thrive in a highly quantitative, fast-paced environment with changing business needs
  • High degree of initiative, personal responsibility and ownership
  • High degree of analytical curiosity including ability to identify and proactively solve problems
  • Ability to foster relationships with cross-functional counterparts and key stakeholders at all levels of the organization
  • Undergraduate degree in business required (Majors preferred: Finance, Accounting, Marketing, and Statistical Management)

Field Marketing Planning & Analysis Specialist Resume Examples & Samples

  • 3+ years of SQL experience
  • Marketing background
  • Highly organized

CIB F&bm-sales & Marketing Planning & Analysis VP Resume Examples & Samples

  • Business Support, Analytics
  • Ability to apply Strong financial analytical skills to solve business problems, provide trusted partner support
  • Strong Excel, Financial modelling and Power Point
  • Organizational skills and ability to prioritize in fast-paced, changing environment
  • Strong Communication skills – must have the ability to develop and present clear and concise analysis with recommendations
  • Ability to work effectively at all levels of an organizations – with peers, managers and senior business partners
  • Experience in Product controller or Middle office background will be added plus to drive regional and global control agenda but not essential

Field Marketing Planning & Analysis Associate Resume Examples & Samples

  • 2+ years of relevant work experience
  • Experience with Database Query; Report Building and Generation; Omniture; and, Data Analysis
  • Knowledge of SQL Server Databases
  • Hotel and/or Online Marketing familiarity
  • Strong Business and Financial acumen
  • Solid project management and business writing skills
  • Effective time management and problem solving skills
  • Knowledge of marketing, brand and business process
  • Marketing Analytics experience

SVP of Marketing Planning Resume Examples & Samples

  • Bachelor’s degree required, Advanced degrees preferred
  • 10+ years of relevant experience in retail, fashion or consumer products
  • Broad working knowledge of retail, ecommerce, customer segmentation, lifecycle analysis, CRM applications, statistical modeling and data science
  • Exceptional conceptual and creative thinker
  • Proven business and negotiation skills
  • Demonstrated ability to align cross team resources in systems development and implementation
  • Outstanding training, coaching and team-building skills

Marketing Planning Manager Digital / Email Resume Examples & Samples

  • Partners with the Marketing Planning Category team and E-commerce teams to understand their business needs and make recommendations for the best way to communicate to our customers in these digital channels. Manages and aligns category marketing plans with storewide plans for email, promotional digital marketing, text messaging and the mobile app
  • Email
  • 5-7 years of Marketing experience, including 3+ years of experience in a lead email marketing role, including trigger and lifecycle marketing, preferably for a multichannel retail brand
  • BA/BS degree required
  • A great team player that demonstrates the ability to lead projects with a cross-functional team
  • Operates with a data-driven mindset, using key metrics and analysis to lead programs and campaigns
  • Strong organizational skills, attention to detail and ability to handle multiple tasks and meet deadlines
  • Demonstrated ability to thrive in a fast-paced environment with shifting priorities and last minute changes
  • Solid understanding of the retail, e-commerce and email marketing industries and KPIs

Analyst, Marketing & Planning Senior Resume Examples & Samples

  • Partner with sales in generating revenue for Hoy products and driving the strategy for their respective categories and products
  • Solid understanding of fundamental marketing principles including online/digital, product development, competitive media
  • Strong research and analysis skills, with the ability to generate insights based on data
  • Research market conditions and consumer behaviors, and craft compelling sales collateral to showcase our product portfolio for our advertising and promotional customers and prospects
  • Partner with a team of sales professionals to develop creative and innovative solutions (concepts, programs, proposals) tailored to specific client needs and objectives
  • Work with internal partners (sales, events, digital, editorial, creative, legal, etc.) to develop new products for Hoy that will increase ad revenue
  • Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan, etc.)
  • Develop and execute B2B marketing campaigns and promotions that drive promote revenue opportunities
  • Develop and execute B2C marketing campaigns and promotions that drive brand awareness and consumer engagement in the marketplace
  • Bilingual in Spanish is a must; must read and write Spanish
  • 3 to 5 years management experience
  • Media background or agency experience preferred
  • Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan, etc
  • Proficiency in Microsoft Office suite, especially PowerPoint & Excel
  • Solid understanding of fundamental marketing principles including digital/online/mobile/social media, product development, and competitive media
  • Excellent communication skills, both oral and written, in both English and Spanish to interface with AEs, other departments, customers, and development of messaging for various campaigns
  • Strong project management and multi-tasking capabilities with the ability to work well under pressure in a deadline-driven environment

Coordinator, Marketing & Planning Resume Examples & Samples

  • Coordination of development, execution, distribution and implementation of marketing and advertising assets across all platforms. Includes programs across paid media placements, consumer events, promotional partnerships, social media, digital experiences and Disney synergy marketing initiatives
  • Management and execution of various marketing efforts throughout the entire campaign planning process - coordinating production schedules, communication with external vendors & agencies, premium exploration and execution, asset deliveries and deadlines with all creative deliverables
  • Manage overall production calendars, creative timelines/due dates and facilitate all elements throughout the creative process, including routing & managing approvals
  • Assistance in the creation of marketing launch presentations and post campaign summary reports
  • Act as key liaison with the digital/social media teams in the execution of social media marketing campaigns and with writer/producers in developing video creative elements
  • General coordination duties; budget tracking; internal legal routing; copywriting; vendor contracts; set up meetings, post-meeting notes; process invoices; maintenance of monthly asset tracking/deliverables
  • Minimum of 1 year in marketing or project management/coordination role, with an affinity towards targeting kids and millennial moms
  • Excited to win as a team, highly collaborative and ability to build positive relationships
  • Demonstrated ability to communicate openly and honestly, both written and verbal
  • Excellent organizational, analytical and problem-solving skills
  • Strong engagement, understanding and use of social and digital media
  • Ability to build credibility and collaborate with internal stakeholders and vendors
  • Ability to multi-task and prioritize project workflow in a fast paced environment
  • Detail-oriented with high standards of quality excellence, creative and strategic thinker
  • Experience managing budgets
  • Positive can-do attitude with strong initiative and follow through
  • Skilled in all Office software (PowerPoint, Word, Excel), Outlook and Keynote
  • Experience in marketing, digital media, social media, advertising, kids television, kid’s products and trends, women’s lifestyle (entertainment/products/parenting) or messaging to young kids (entertainment/products)
  • Understanding of multicultural marketing and connecting with diverse audience segments
  • Previous exposure/experience or understanding of paid media planning
  • Knowledge of SAP, Photoshop

Retail Trade Marketing Planning Manager Resume Examples & Samples

  • Plan and develop insightful, impactful and effective 360 retail campaign toolboxes to deliver on brand objectives
  • Take responsibility of key retail marketing deliverables within the business planning process working closely with brand, trade marketing and sales, to develop drive period campaign plans, budget allocation and sell-in materials
  • Leader for budget management within the team and responsible for providing monthly updates to Senior Retail Marketing Manager and Finance Controller on the latest planned spend and actual spend across the budget
  • Driving the secondary placement process (FSDUs and Pallets), working closely with key stakeholders to ensure all deliverables are met on time and in budget
  • Managing the forecasting and ordering process for global and made-to-order materials

CIB F&BM Sales & Marketing Planning & Analysis Senior Analyst Mumbai Resume Examples & Samples

  • Support ad hoc requests from the business and senior management
  • Proactive involvement in the business and development of infrastructure required to support reporting and analysis
  • Liaison with the Global P&A counterparts on all Global consolidations
  • Ability to manage and guide the team on all the above deliverables
  • CA I MBA with 4-7 years of relevant work experience
  • Focus on service delivery & client satisfaction
  • Solid organizational skills with ability to consolidate and analyze data received from multiple clients
  • Good analytical skills, eye for numbers
  • Strong accounting knowledge
  • Knowledge of financial management, particularly in gathering & reporting on expenses preferred

Cib F&bm Sales & Marketing Planning & Analysis Associate Resume Examples & Samples

  • Ability to understand the changing business needs, redesign MIS and analysis around the same
  • Support quarterly business meetings and any analysis required by senior management
  • Ability to interrogate and interpret financial reports
  • Good Excel skills (i.e. data manipulation, macros, vlookups, array formulas, pivot tables) and MS PowerPoint. Knowledge of Advanced Excel would be an added advantage

AVP Marketing Planning Resume Examples & Samples

  • The overall planning process that drives Marketing activity, with involvement and participation from local markets to derive Marketing plans that support global and local targets and objectives
  • Deploying the Marketing planning framework consistently across the function and developing a range of tools to measure the effectiveness of Marketing activities
  • Development, completion and approval of rolling Marketing plans, including proposed levels of spend for consideration as part of the global planning process
  • On-going evaluation of plans and budgets to ensure the resources required are in place and that markets and regions are in line with the overall framework
  • Setting, agreeing, monitoring and reporting on effectiveness and performance evaluation measures, driving the marketing effectiveness agenda and ensuring that marketing spend is optimal and business partners are updated on the results of the function
  • Driving Marketing governance by providing guidance and support to all Marketing teams in line with the FIM and brand strategy/guidelines to sustain and grow our leading brand performance
  • Ensuring that all Marketing activities adhere to HSBC processes and procedures relating to the mitigation of financial and operational risk, and are compliant with local regulations and codes of practice
  • Managing the governance framework, organisational structure and key functional control documentation
  • Having oversight of the Marketing budget, ensuring that all areas adopt a solid and robust approach to cost control and management
  • Facilitating the development of process and operational strategies for the function, and measurement of their implementation progress
  • Enabling organisational alignment towards critical business objectives and leading the organisation’s implementation of strategic process and operational transformational activities
  • Supporting strategic function needs while improving the effectiveness and efficiency of processes, programs
  • Work closely with the Business to understand business priorities, developing a plan that aligns to and drives these objectives
  • Provide a clear framework, timetable and process for planning, both annually and part of the on-going analysis of the plan
  • Provide an aggregated view of all Marketing activities
  • Lead the completion of content for the plan, including the development of strategic Marketing objectives, measurement and reporting strategies and the setting of key Marketing metrics for evaluation
  • Ensure the plan is optimised, driving maximum value from all Marketing spend through effective forward integrated planning across channels, media and activities
  • Make recommendations on opportunities to increase ROI and prepare/publish inputs to support these proposals
  • Develop, maintain and embed the planning and process frameworks across Marketing
  • Co-ordinate all Marketing effectiveness measurement reporting and MI on behalf of the function
  • Identify and develop a set of consistent effectiveness measures that the Marketing team will be asked to measure and report on
  • Monitoring regulatory developments relating to Marketing process management
  • Manage global indirect cost planning process, working closely with the Global Marketing teams and local Finance
  • Oversight of all agreed processes within the Marketing team, with critical input and review of wider Global Marketing processes
  • Oversight of and provide reporting on budgets including fixed and staff costs
  • Develop and communicate the overall budget reporting process within the Marketing team activity
  • Ensure appropriate governance is developed and implemented along with robust documentation and supporting management controls
  • Minimum of ten years proven and progressive marketing, finance or operations equivalent
  • Including minimum of four years senior management experience or equivalent
  • Bachelors degree in marketing, business, related field or equivalent experience
  • Highly refined planning, project management, communications, analytical, leadership and
  • Managerial skills
  • Ability to adapt to quickly changing situations and conditions. Frequent, diverse, multiple
  • Conflicting deadlines and unanticipated requirements from across the enterprise
  • Strong teamwork, organized, complex problem resolution
  • Ability to influence Senior leaders across multiple lines off business and functions
  • Keen sense of urgency and high level of professional and personal integrity
  • Strong written and communications skills

Product Marketing Planning Resume Examples & Samples

  • Proactively plan, communicate and support execution of sales enablement/sales plays/use cases and BOMs across The Team, Regional OD campaign managers and A&C teams
  • Assist in the development and management of the sales enablement plans and sales program initiatives to meet the defined goals of The Team
  • Coordinate all aspects of the program, including schedules, operational and reporting needs, procedures, communication, dependencies, metrics and measurement, and conduct regular program reviews and interlocks via web-conferencing tools
  • Prepare program results and present to key stakeholders, as required
  • Apply program management best practices in the development, initiation, planning, execution, control and communication of sales programs
  • Engage in planning internal strategic projects and process improvements, with emphasis on cross-departmental collaboration, innovation, and efficiencies

Director, Marketing Planning & Analysis Resume Examples & Samples

  • Lead the development of the annual Marketing plan, across all programs and channels, including performance expectations (e.g., lead generation) and associated resource requirements (e.g., budget and headcount). Work with each Marketing leader to ensure accuracy, ownership, and results-oriented outcomes
  • Manage the ongoing Marketing performance review cycle
  • Weekly budget review and monthly performance review within Marketing
  • Ongoing updates to the forecast, in collaboration with FP&A
  • Monthly operating plan review with FP&A
  • Weekly and monthly business review reporting to Exec
  • Quarterly forecast and planning review with the Marketing leadership team
  • Serve as the Marketing Controller, including liaising with Finance on all relevant issues, including forecasting, procurement, invoice processing and accounting, GL coding
  • Be the main point of contact with Business Intelligence, and serve as the internal expert on definition of marketing metrics and KPI reporting
  • Design and lead analysis to evaluate the performance of marketing programs by channel and market (including MROI), make recommendations on opportunities for improvement
  • Build and maintain an inventory of testing insights based on marketing experiments, develop insights and recommendations based on test results and execution
  • Identify new opportunities for marketing performance, including new channels, segments, or process improvements

Associate Manager, Annual Marketing Planning Resume Examples & Samples

  • Leading the development of multi-year integrated marketing strategy, including managing the planning and allocation of advertising spends for CTR
  • Supporting the strategic planning process that results in a senior management endorsed Annual Marketing Plan 6-12 months prior to year start
  • Driving CTR Marketing’s annual/monthly financial budget process with key stakeholders including Finance, Merchandising, and Marketing
  • Evaluating current portfolio performance and industry landscape while building a framework to develop scenario iterations
  • Developing and implementing innovative analytical methodologies that drive more profitable and targeted marketing programs
  • Leading the development of an KPI methodology to measure marketing effectiveness (ROI) across key channels
  • Supporting the development of a strong operational integration between the Annual Marketing Planning Team and the Seasonal Planning team to ensure full alignment of approach
  • Building strong relationships with Marketing & internal stakeholders to operate more effectively and gain buy-in to annual planning approach
  • Minimum 4-5 years business experience with a focus on Strategic Development and Planning (strategic consulting experience an asset)
  • Post-secondary education in Business, Finance, Analytics, Accounting, or Math/Stats
  • Strong interpersonal skills, with a mastery of effective, impactful communication techniques
  • Superior analytical skills with an understanding of cause and effect financials
  • Advanced working knowledge of Microsoft Excel, Access, and PowerPoint
  • Accounting designation (CPA, CMA, CA, CGA) or MBA is considered an asset*LI-MK1

Executive Director, Marketing Planning Resume Examples & Samples

  • Partner with multi-channel sales and marketing teams to understand where and how to optimize performance
  • Develop and shape marketing and sales growth opportunities collaborating cross-functionally across stakeholders and assets
  • Synthesize multiple analytical insights into compelling client strategic plans to influence very senior executives
  • Own and manage analysis and insights for specific areas including
  • Market Share and Competitive Flow share; build a best-in-class capability to provide timely, actionable insights to drive in-quarter' tactics and performance
  • Customer lifecycle insights and associated research done by external vendors
  • Xfinity Insights Community Evolve the best-in-class customer panel into a useful tool for day to day business insights
  • Build, develop and empower an in-house campaign execution team
  • Communicate insights to key stakeholders including
  • Operational and strategic management updates
  • Campaign (and customer) insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Multi-channel campaign performance and reinforce support for multi-channel marketing to realize business objectives
  • Partner with brand teams to support sales force automation (SFA) tools and programs
  • Drive best practices and explore innovative communication channels, tactics, technology and partners with the potential to deliver on brand growth objectives
  • Promote multi-channel marketing and digital innovation across the organization
  • Strong interpersonal skills with a focus on collaboration
  • Strong quantitative skills developed over a period
  • Ability to provide intuitive plain language understanding of quantitative analysis to C level executives
  • Demonstrated success in identifying key business trends and issues with a consultative application of analytical insights
  • Leadership in developing high performance teams
  • Ability to provide hands-on analytical support and be involved in to day-to-day activities of the team

Marketing Planning & Information Manager Resume Examples & Samples

  • Lead facilitator in driving sales and operational planning at Regional level through spearheading and coordinating the market specific performance reviews, business analysis and business projections
  • Contribute in the formulation of marketing strategy for the region and lead the translation of the strategy into actionable plans, both from demand forecasting and brand planning perspective
  • Spearhead Nielsen management at regional level ensuring BAT obtains Retail tracking and trade insights at the quality and granularity required for better planning and execution. Also, spearhead frequent deep dives with Nielsen to facilitate in marketing strategy formulation. Actively liaise and coordinate with Nielsen on market specific topics and issues
  • Key facilitator in driving Brand / cycle planning process at the regional level through managing periodic brand planning review meetings and keep close coordination with global and regional stakeholders to ensure on time and full delivery of the brand plans
  • Spearhead competitive intelligence & competition forecasts at regional level including close liaison with BAT ASPAC markets on competition activities and drive performance projections on competition
  • Ensure information management, key marketing information, at regional level to support the planning process
  • Establish and drive engagements with wide spectrum of regional / market level senior stakeholders to support in driving overall marketing agenda through needed inputs in annual marketing planning and operational planning
  • FMCG marketing background, at least 8+ years of experience, in management role (s). In-house planning / research and research agency (s) background are preferred
  • Familiarity with Retail Audit / consumer tracking tools
  • Number sensitive, detail oriented and strong analytical skills
  • Good communication skills and experience of driving effective engagements in matrix structure
  • Demonstrated project management and multi-tasking skills

Marketing Planning Manager EEC Resume Examples & Samples

  • Drive Marketing Strategy and Marketing Planning process in France, Italy and Spain
  • Own the delivery of an effective marketing plan on a quarterly and annual basis
  • Ensure that marketing plans are customer centric and align organization
  • Develop a strong point-of-view on how Marketing can best serve business and customer needs
  • Support Country Leadership teams (Marketing, Business) in marketing mix strategy, budget planning
  • 5+ years’ experience in marketing / business planning / strategy, with strong analytical skills
  • Comfortable working with creative, business and analytics teams of international scope
  • Bachelor’s degree (Marketing or Business focus preferred)

Marketing Planning Co-ordinator Resume Examples & Samples

  • Set up and manage support functions covering campaign planning, implementation, tracking and reporting
  • Support the team in preparing campaign proposals, timeframes, schedule and budget
  • Monitor and track campaign progress and handle any issues that arise
  • Report and escalate to management as needed
  • Create and maintain comprehensive campaign documentation, plans and reports
  • General support to other members of the team as required, including general office duties
  • At least two years` relevant work experience
  • Experience of working within marketing framework
  • Experience of working in a varied and changing environment, and demonstrating initiative and self-direction
  • Excellent experience of Microsoft Word, Excel and PowerPoint packages
  • Good working experience using email
  • Great Working Conditions
  • Company Pension Scheme
  • Life Assurance

Regional Marketing Planning & Operations Director Resume Examples & Samples

  • The ideal candidate will lead and motivate the Center of Excellence team to effectively fulfill their roles and responsibilities as well as encourage responsibility/accountability
  • They will review the ways of working across Category and Market teams, in-region and establish how the Satellite team will interface with these teams and also the HQ teams
  • Ensure that the regional Satellite teams are not seen to add layers of bureaucracy but add value to the overall business strategy and drive closer connection and interaction between HQ and Market teams
  • They will have responsibility for the partner teams in the region (Media & Trans-creation/Artwork) and ensure that Dyson’s interests are represented and all value is extracted
  • They will work with HQ to establish CSAT scores and improvement quality of delivery
  • Provide insights into media channel opportunities, retail landscapes, technology innovations and user information at the appropriate point in the NPD & Campaign development
  • Quality control across campaign and project design/delivery. Review the quality of input into the appropriate PRL levels in project development to ensure key decision gateways are met and briefs are thorough on brand and reflect the market and category needs in the region
  • Explore with Global Planning and Operations the establishment of the Consumer and Media data visual layer and how this is accessed and by whom
  • Explore with Global Planning and Operations the Centre of Excellence appropriate for the region and when the regional Satellite is Dyson ready to originate global campaigns that are priority for the region
  • Budget control of regional Center of Excellence and meeting the monthly reporting requirements to the acceptable standards
  • Provide analysis and insight on project management, project delivery and define cause and effect with recommendation on solutions
  • Resource allocation and insight working with Center of Excellence and Global Planning and Operations teams to ensure resource needs are understood and allocated appropriately
  • Identify group of local suppliers to meet ad-hoc needs at the required Dyson quality level to leverage time zone advantage to meet fast turn-around needs
  • Contribute as a senior member of the leadership team looking to ensure we continuously improve
  • Ensure that Project Managers are consistently working to expected standards and following agreed agency procedures
  • Collation of reporting project RAG and status weekly to MF/LH & SMT/Mktg Drs
  • Work with Global Planning and Operations to ensure visibility and transparency of projects, process challenges and solutions
  • In conjunction with Global Planning and Operations, develop satellite operations in Asia and America’s so we roll-out 1 process, way of working and systems that support this
  • Owns the process and governance of PO Compliance, NPD & Campaign process, budget management and resource allocation across projects with CoE
  • Accountable for on-time delivery to process milestones/PRLs and issue resolution to ensure time allocations are adhered to, reporting tracking against timely delivery and time spent vs allocated, where relevant
  • Responsible for working directly with markets to solve issues flagged and ensure process compliance. Training local and Group teams as necessary
  • Work closely with Head of Media and Head of CS and CDs to ensure very tight knit team that brings our media, creative, production and project teams together to integrate seamlessly what we do and how we do it
  • Bachelor’s degree or 15 years of equivalent work experience executing successful global national product launches and marketing campaigns
  • Proven experience managing large global accounts
  • Previous experience in global and regional campaign design, development and delivery
  • Highly-organized with proven experience in program management
  • Calm, considered approach and be able to cope with a very busy workload
  • Good communication skills (clear communication, knowing when to communicate what to whom) and ability to develop working relationships easily
  • Good team manager with career development plan for direct reports
  • Ability to manage upwards in a timely and constructive manner
  • Adaptable, problem-solver, able to use initiative
  • Sound financial acumen and knowledge of systems

Associate CIB F&BM Sales & Marketing Planning & Analysis Resume Examples & Samples

  • Associate – Grad/MBA with 5 plus years of experience
  • Good knowledge of Financial Markets, Fixed Income and Derivative products
  • MBA's / CA with 5-8 years of relevant experience
  • Eye for detail and presentation

Marketing Planning Analyst Resume Examples & Samples

  • Minimum 6 years of marketing communication experience in banking industry or advertising/creative agency
  • Highly developed communication, consultancy, negotiation, influencing and project management skills. Includes the ability to lead, organize, motivate and manage people from multiple internal and external business areas
  • Excellent attention to detail and organizational skills
  • Strong written and verbal communication skills, analytical and problem solving skills
  • Demonstrable skills in marketing communications and have exposure to develop campaign from scratch – creative development, conceptual thinking on marketing communication, manage creative/media agency, thought process on media campaign development
  • Comprehensive understanding through experience with key suppliers on creative development and media planning for above the line and online channels
  • Able to work under pressure and meet deadline
  • English active

Senior Director of Marketing Planning Resume Examples & Samples

  • Strategic Planning Impementation – Drive planning process and organizational alignment for marketing global initiatives and big bets
  • CMO Operations – Track and report on marketing program/initiative impact and progress and refine operational cadence
  • Build the communications plan and assets for CMO
  • Lead the annual planning cycles for Marketing working with the leadership team
  • Build the plan for and manage Marketing QBRs
  • Build and implement framework for Global Initiatives (e.g. Account Based Marketing)
  • Manage M&A integration for Marketing
  • Run and manage the Quarterly Marketing All-Hands meeting
  • Streamline processes to deliver priority projects and drive focus across the marketing team
  • Execute and oversee special projects and lead special cross functional teams
  • Support marketing executives by developing presentations and managing communications for internal and external audiences
  • Partner with cross functional organizations to support the operations of the global marketing team including employee programs, forecasting, resourcing, reporting and analysis

Marketing Planning Analyst Resume Examples & Samples

  • Partner with key stakeholders to identify current business and product trends and help establish targets to improve business performance
  • Develop methodologies for new metrics and scale them globally as well as educate users as needed
  • Develop the account segmentation methodologies by researching and analyzing individual organizations in both the public and private sectors to establish annual TAM estimates
  • Partner with Sales Operations to improve sales planning efforts relating to segmenting accounts and territory planning
  • Continue to progress data quality efforts within enterprise systems such as, SAP and other tools to ensure all users are accessing accurate and timely data
  • Ongoing ad hoc analysis of markets, organizations, industries and products
  • Minimum of 4-7 years of related experience in high growth companies
  • Record of strong advancement and achievement
  • Advanced experience with SQL, MS Access/Excel or other related tools required
  • Prior a must
  • Prior experience building Wave Analytics recommended, required desire to learn

Marketing Planning & Insights Executive Resume Examples & Samples

  • Support the Planning & Insights Manager with the monthly S&OP cycle process and the yearly Company Planning process
  • Continuously strive to improve current tools and reporting methodologies to bring better insights and analysis, facilitating decision making
  • University Degree with focus on Business Administration, Statistics or Industrial Engineering
  • Demonstrated analytical and interpersonal skills
  • Excellent knowledge in Excel and PowerPoint
  • Proficiency with Alteryx Workflow and Tableau Software desirable
  • Proven ability to manage databases, coding and/or mapping
  • Outstanding attention for details, able to identify system bugs and issues
  • Ability to analyse problems, recommend solutions and action plans
  • Ability to prioritise workload and meet tight deadlines in a constantly changing environment
  • Ability to operate independently whilst being results-oriented
  • Proven ability to think strategically and conceptually
  • Fluency in English (Written and spoken)

Marketing Planning Analyst Resume Examples & Samples

  • Graduate from reputable university
  • Marketing Communication experience
  • English fluent
  • Preferably with at least 8 years work experience

Senior Consultant, Marketing Planning Resume Examples & Samples

  • Developing client marketing strategies to support client-centric marketing planning and execution
  • Leading the annual marketing planning process and enterprise wide business partner engagement in developing marketing plans
  • Analysis of marketing performance and actioning insights to drive stronger marketing ROI

Senior Marketing Planning Analyst Resume Examples & Samples

  • Support global rollout of marketing KPIs on a weekly, quarterly and annual basis
  • Analyze market and product segments to identify Total Addressable Market (TAM) globally and across regions and disseminate the information in a timely manner to executives and sales leaders
  • BA/BS in statistics, marketing analytics, economics or equivalent fields
  • Strong business and analytical skills with the ability to synthesize large amounts of data
  • Tableau, SAP/BI or other analytical tools a plus
  • Prior exposure to industry based research organizations such as IDC and Gartner a plus
  • Strong relationship building, communication, and presentation skills
  • Ability and desire to work in a fast paced and continually evolving environment
  • Experience working in a high growth technology organization preferred

Marketing Planning Analyst Resume Examples & Samples

  • Collect and analyze internal sales performance data and external industry and economic marketing information, market trends and competitive performance statistics to measure and predict DTNA market and performance trends
  • Assist in short-term forecasting and analysis to support senior management in defining production levels and sales and marketing strategies in accordance with market developments
  • Analyze special situations or issues as assigned by marketing management
  • Understand and define key issues, collect and analyze data, and report findings as appropriate
  • Assist in the process and development of long term volume forecasting of vehicles and components for use in developing the strategic and operating plans
  • Support sales and marketing corporate reporting processes in all planning related aspects
  • Support the ongoing development and maintenance of Freightliner marketing data bases and the long-term truck and major components forecasting tool
  • Work with external vendors and provide programming and analysis support
  • Train internal users on the tools functionality
  • Bachelor’s degree with 1 year of related marketing experience OR an associate’s degree with 2 years of related marketing experience OR 6 years of related marketing experience required
  • An attached resume is required
  • Master's degree in Marketing, Economics, Statistics, or related business field preferred
  • Previous experience in a large truck manufacturing company is preferred

Demand & Marketing Planning Manager Resume Examples & Samples

  • 4+ years of experience in tobacco or a similar FMCG category
  • Good understanding of Marketing planning processes
  • Ability to make quantitative and qualitative analysis
  • Effective communication, presentation and facilitation skills

Marketing Planning Analyst Resume Examples & Samples

  • Support to the planning processes of the unit (Commitment, LE's, BGT and SOP's)
  • Analytical support in the market analysis process
  • Support in managing the unit's strategic agenda
  • Analytical support to the unit's marketing team
  • Support in the price analysis process
  • Power point advanced
  • Experience of 3 years or more in the areas of Marketing, Commercial or Planning
  • Experience in a commercial business unit (Desirable)

Marketing Planning & Operations Director Resume Examples & Samples

  • Develops, interprets and implements financial concepts supporting the Marketing Planning and Budgeting function
  • Evaluates and formulates recommendations for enhancing the planning & budgeting process
  • Manages and creates and rolls out planning process, and provides training and guidance to marketing managers
  • Communicates with marketing leadership and finance about the marketing budget and related financial reporting
  • Manages and leads the process that supports Forecasting, Annual Planning, Business Analysis, Business Performance Reporting, Strategic Business Planning processes
  • Manages, maintains, tracks budgets and keeps marketing leadership aware of potential budget variances
  • Assists marketing leaders with developing forecasts using historical data and strategic plans
  • Assists with cost benefit analysis, budget tracking, and budget performance in business planning efforts
  • Ensures budgetary goals are strategically planned and developed, implemented, accurately communicated and successfully achieved in accordance with business goals
  • Analyzes budget variances and prepares monthly and annual management reports
  • Analyzes operations, costs and/or expenses to support overall decisions regarding margins and other business objectives
  • Provides operations management with interpretive and predictive financial information to make business performance assessments and capital investment decisions through the use of sensitivity, pro forma and cause-and-effect analysis
  • Calculates and/or report various performance measurements
  • Bachelor’s Degree with a focus in Marketing, Finance or similar area. MBA preferred
  • 10+ years relevant experience in Marketing, Marketing Operations, or a related field
  • 7+ work experience establishing a Marketing planning process
  • 7+ work experience managing a Marketing budget and doing ROI analyses
  • Direct experience with marketing resource management tools and technology
  • Strong understanding of the marketing process, including terminology, projects, goals and objectives
  • Working knowledge of financial data, budgets and variance analysis
  • Strong analytical skills, including ability to translate business strategies into viable operational plans
  • Ability to communicate complex financial analytical concepts to non-financial personnel
  • Savvy, adept and comfortable in a complex structure involving corporate level relationships, multi-division / business unit involvement and matrix reporting
  • Excellent proven negotiation, complex problem solving, and conflict management skills
  • Strong written and verbal communication skills and an ability to influence at all levels within the organization and across all functions with a team oriented style
  • Excellent presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives
  • Results oriented with strong time management skills, highly organized and driven to succeed
  • Advanced experience in Microsoft Office Suite (PowerPoint, Excel, Word)
  • Entrepreneurial approach, innovative, passionate, self-starter. Persistence despite obstacles or setbacks, comfort with ambiguity
  • Flexibility in adjusting to new, different and changing business requirements and decisions
  • Excellent client relationship management skills including influencing and building relationships with a wide range of stakeholders including senior management
  • Financial/Accounting experience and background a plus
  • Experience with marketing performance management systems like Hive9, a plus

Manager, Integrated Marketing Planning Resume Examples & Samples

  • Affinity marketing experience would be an asset
  • Strong influencing skills and the ability to build common purpose
  • Strategic and broad thinking
  • Customer focused change agent

Marketing Planning Co-ordinator Resume Examples & Samples

  • Excellent computer literacy, specifically Excel and good knowledge of analytical formulas
  • Ability to identify opportunities for improvement to drive commercial benefit
  • Strong communication skills and presentation experience
  • Positive, proactive approach with good attention to detail
  • Previous experience of using retail market data such as Kantar Worldpanel
  • Knowledge of online retail clothing industry would be desirable

Digital Marketing Planning Manager Resume Examples & Samples

  • Collaborating with EMEA Product Category teams for the development of strategies for each product category across (R) in EMEA
  • Defining and delivering channel specific retail/etail execution guidelines covering all retail/etail touchpoints
  • Leading the optimization of the marketing mix and assets for (R)
  • Improving the discoverability of Logitech products to drive more traffic to our product pages and make our product content more SEO optimized
  • Optimizing and managing the online content distribution strategy across EMEA
  • Driving the creation and optimization of Amazon product pages across EMEA with best in class online merchandising
  • Share learnings on Amazon across the organisation, build competencies and drive synergies
  • Working closely with the Shopper Insights team to develop strategies to increase the shopper conversion rate on (R) channel
  • Ensuring relevant (R) assets and required information are delivered to countries as a bundle and on time
  • Elevating the Channel Sales team selling capability by providing relevant material covering all touchpoints (R) channel planned activities
  • Ensuring that the execution tracking engine and related objectives are aligned with the retail / etail execution guidelines and channel specific marketing priorities across EMEA regions
  • Supporting the EMEA Customer Marketing director in the development of a shopper insights driven Customer Marketing organization
  • Good knowledge of the retailer and e-tailer environment
  • (R) assets and ‘trade marketing’ expertise at very high level
  • At least 5 years of Marketing background
  • Experience in trade marketing and category management. A solid (R) experience is required. Expertise in Consumer Electronics markets will be considered as a plus
  • Strong understanding of the (R) marketing tools and experience in driving sales out via winning merchandising concepts
  • Category Management expertise
  • Strategic, communication, presentation, interpersonal and team-oriented skills
  • Ability to be a motivated self-starter with the ability to influence cross functionally within Logitech
  • Fluent in written and spoken English. Any other European language would be an asset

Marketing Planning & Execution Manager Resume Examples & Samples

  • Ensures campaign activities are integrated and marketing touch points are coordinated through all marketing channels. Preparation of touch point management reporting, as needed, for all North American businesses
  • Manages central coordination of the North American Marketing planner. Establishment of standard best practices and best practice sharing between the North American units
  • Manages and prioritizes multiple campaign related projects and maintains necessary processes, controls and procedures to insure data accuracy, business functionality and compliance with privacy and security policies
  • Works with North American marketing teams and marketing communications department to identify campaign needs; design and execute timely and accurate client lists. Ensures and communicates campaign timelines are met with high quality
  • Develops and reports standard campaign analysis based off of critical KPIs
  • Email campaign execution including compliance to METTLER TOLEDO global marketing guidance, anti-spam laws and regulations with focus on business functionality and compliance with privacy and security policies
  • Manage the North American email marketing suppression process including approval/release of all email marketing campaigns distributed in North America
  • Editor and delivery manager of all email marketing campaigns in North America. Recommends subject lines, calls to action, template enhancements and overall suggestions for improvement on email marketing campaigns to improve delivery, open, click through and conversion rates
  • Designated as a ''power-user'' of METTLER TOLEDO’s eMarketing toolset; able to fully leverage capabilities of each tool/system to successfully drive the implementation of email campaigns integrated with landing pages and survey programs in an effective and efficient manner
  • Work with the eTeam, Division and SBU eBusiness teams as needed to support the North American marketing managers
  • Identify process improvements and enhancements to support email marketing management efficiency and effectiveness
  • Work with the marketing managers to set up-front campaign measurement and develop campaign metrics requirements
  • Act as business lead in new email marketing projects that involve marketing process/systems improvements or the development of new applications
  • Monitor and research industry trends to incorporate latest advances in email marketing and communicate new ideas and trends
  • Displays original thinking and creativity by developing innovative approaches, ideas and solutions; Employs feedback and other information sources. Demonstrates attention to detail and timeliness
  • Must be highly articulate. Speaks clearly and persuasively in positive or negative situations; Demonstrates outstanding group presentation skills; Writes clearly and informatively. Able to adapt style and presentation to broad spectrum of audiences
  • Develops strategies and project plans to achieve organizational goals; Coordinates projects; Communicates changes and progress; Completes projects on time and within budget; Adapts strategy to changing conditions
  • Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources
  • Upholds organizational values while following policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values
  • Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit
  • Prioritizes and plans work activities with a strong consciousness to deadlines; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Develops realistic action plans; Outstanding ability to multi-task
  • Meets productivity standards while demonstrating accuracy and thoroughness at all times; Looks for ways to improve and promote quality
  • Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan
  • Possesses an outstanding ability to meet and quickly develop rapport with a wide variety of people.Presents a professional image

Marketing Planning & Portfolio Management Resume Examples & Samples

  • Ensure that the company’s marketing priorities are clearly aligned with its business priorities
  • Marshal continuous focus on key strategic priorities
  • Foster integration, prioritization, and coordination of marketing efforts across MetLife’s nearly 50 geographic markets and vertically between global, regional and local level teams
  • Realize synergies and resource savings by discovering overlaps, efficiencies, and opportunities for cross-market cooperation
  • Ensure appropriate allocation of the organization’s resources to support business needs
  • Develop the business acumen and continuous improvement of marketing capability within MetLife’s marketing teams at the local, regional and global levels
  • Steward and improve MetLife’s annual global marketing planning process, including but not limited to
  • Drive and oversee the development of actionable annual marketing plans at the local, regional, and global levels by working with global executive marketing leadership, regional CMOs, and country marketing leads
  • Ensure all annual and ad-hoc marketing initiatives strategically align with MetLife’s vision for marketing as a true business driver
  • Develop a mechanism for tracking and ensuring that annual plans deliver against plan goals and objectives (note, not directly responsible for plan execution) in order to inform budgeting and resource allocation
  • Guide MetLife’s marketers on course corrections; recommend adjustments to realign marketing strategies and initiatives with business objectives throughout the planning process and execution
  • Manage all logistics for the organization’s key global planning meetings
  • Analyze the overall portfolio of Global Brand and Marketing’s body of work and outputs, providing visibility into how resource allocation and insights into continuous improvement opportunities, ultimately building towards a world-class marketing organization
  • Define, facilitate, drive adoption of, manage, and actively recommend new processes and ways of working within the MetLife marketing community in accordance with the organizational goal of simplifying, i.e. driving fewer, bigger initiatives best positioned to deliver real impact and business growth
  • Develop and continuously enhance management routines designed to break down siloes by fostering collaboration, partnership and a sense of community across GBM’s leaders and their teams
  • In partnership with Marketing Science and other Marketing leaders, determine appropriate marketing metrics and KPIs to provide enterprise leadership with insightful reporting and analysis of marketing impact, including GBM’s quarterly Dedicated Business Review (DBR) delivered to MetLife’s CEO and CFO
  • Support the VP, Marketing Operations, by managing the flow of information in a timely fashion from the Global CMO between senior marketing leaders at the local, regional, and global level in order to drive synergies, reduce redundancy, and manage resources and expectations within the MetLife marketing community
  • Lead ad hoc special projects at the request of the VP, Marketing Operations/Chief of Staff, or Global CMO
  • Minimum of 7 - 10 years of experience working with top-talent marketing teams, including setting clear direction and managing to high expectations and results
  • Demonstrated success enabling transformation through process, resource, and stakeholder management in a complex global environment
  • Deep understanding of marketing and how marketing works to drive business growth
  • Demonstrated ability to steward distributed global teams in a cross-functional, matrixed environment towards consistent and collaborative operations
  • Effective budget management and excellent judgment; able to perceive priority shifts and recommend actions as needed to manage resources optimally
  • Synthesis; communicates clearly, concisely, & effectively with executive management around the globe
  • Proven project and program management skills; strong attention to detail and ability to track multiple initiatives with different stakeholders, timelines, scale, and scope
  • Commitment to a culture of innovation, collaboration, and partnership and a willingness to proactively coach, facilitate, share knowledge, and be a role model and advocate for a changing organization
  • Entrepreneurial, can-do spirit; thrives in fluid, evolving environments
  • Excellent written communication and presentation skills; able to engage and align diverse audiences Undergraduate degree required; MBA or equivalent preferred

CCL Marketing Planning Section Manager Resume Examples & Samples

  • 5-7 years experience in business planning, financial planning or consulting domains
  • Automotive experience a plus
  • Profile sought: analytical, succinct, financially aware, communicates with impact, comfortable with executives, positive attitude, shines in stressful situations

Sales & Marketing Planning Analyst Resume Examples & Samples

  • Analyze sales and marketing results and trends and develop insights that will influence sales and marketing plans
  • Use SQL to query data from company databases in order to support various MP&A analyses
  • Create models for proposed marketing initiatives to predict response and influence program parameters
  • Become subject matter expert in key sales metrics and owner of related reporting
  • Develop and present insights, reports, and business process recommendations to Sales and Marketing business leaders based on key findings from sales metrics
  • Develop monthly and ad-hoc reporting packages communicating performance results, thoughtful context, and related opportunities to be distributed to business line owners
  • Create and manage knowledge repositories for key historical context, results, and performance metrics
  • Conduct market research and present findings to inform MP&A, Finance, and other company resources about the industry and to drive best practices
  • Drive other projects as needed by executives or as business needs change
  • Bachelor’s degree – Concentration in quantitative, engineering, or business related field required
  • 2-4 years of experience in consulting, marketing analysis, finance, accounting, engineering or some other field that affords experience with data modeling, reporting, analysis, or presentation and the underlying tools required of these tasks
  • Proficiency with MS Excel required. Experience working with large amounts of data, using pivot tables and complex functions preferred
  • Strong interpersonal skills and an ability to interface with others to gather necessary data and present results. Ability to work in a fast-paced and rapidly developing environment
  • Ability to work both independently and interactively
  • 1+ year work experience using SQL or a demonstrated ability to learn programming languages
  • Proficiency with PowerPoint presentation; advanced knowledge or experience a plus
  • Excellent written and verbal communication skills required
  • Excellent customer service skills required
  • Regular reliable predictable attendance in the office interacting with others required
  • A collaborative personality, enjoys and is able to work effectively in a team-oriented environment

CIB F&bm-sales & Marketing Planning & Analysis Resume Examples & Samples

  • Consummate team player
  • Innovative, self motivated, due diligent
  • Driven to create efficiencies by implementing best practices
  • Superior organizational skills
  • Excellent communication and technical skills
  • Extensive experience managing and manipulating large quantities of data by leveraging various tools MS Access, MS Excel, Business Objects, Cliqview, etc

Assistant Manager Trade Marketing Planning & Operations Resume Examples & Samples

  • Identifies and recommends ways to increase efficiency and organizational agility across cross functional teams, including ways of working
  • Contributes to the launch and governance of key systems and processes to the sales and operations teams
  • Responsible for developing and updating scorecards and other performance trend analyses
  • Responsible for developing and updating activation tools
  • Serves as the owner for the EMEA Trade Operations SharePoint site, ensuring that process documents and other resources are consistently up to date and accessible to all EMEA customer teams
  • Partners with the Sales and Operations teams to coordinate and organize key deliverables to executive leadership
  • Drives ad-hoc projects and performs analyses that involve collaborating with and managing teams from Development and Delivery functions
  • Actively seeks and implement process improvement initiatives where significant and measurable efficiencies can be achieved
  • Participates in annual customer planning and strategy discussions
  • Contributes to the building capabilities initiatives for Sales and Trade, proposing new opportunities to encourage the education and sharing of best practices across the teams
  • Supports the planning process and makes recommendations on the metrics that best align with annual company plans
  • Support the build out and implementation of centralized processes in order to gain efficiencies throughout the Trade organization. Ultimately resulting in a team of subject matter experts in a center of excellence
  • Identify and disseminate best practice recommendations within various sub-categories
  • Provide input into customer planning processes and ensure data consistency across all sales teams
  • Advise on the various impacts of business decisions on different channels
  • Synthesize large amounts of data (e.g. Invoice, POS, Inventory, etc.) for internal presentation purposes
  • Partner with CDO to manage pipeline of customer planning, bringing both a customer and operational perspective to the process
  • Manage flow of information and requests from Sr. Management, CDO, business segments, etc
  • Prioritize and resource projects effectively
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Ability to prioritize and resource projects effectively
  • Bachelor's degree (emphasis in business/marketing or related field)
  • 1+ year of experience working with a leading CPG company (Channel Marketing, Sales or related position)
  • Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
  • Existing knowledge of Newell Brands’ established Marketing process, systems and operational management a significant advantage

Marketing Planning & Performance Analyst Resume Examples & Samples

  • Creation of both regular and ad hoc reports that evaluate the various marketing activities delivered by the team and present these both internally and to the client
  • Monitor and evaluate the success and impact of marketing communications, regularly reviewing performance to keep all key performance indicators (KPIs) on track
  • Produce monthly dashboards, pulling relevant information from various sources and presenting them in a clear, concise and consistent manner
  • Develop metrics to measure the performance of our marketing both on and off line
  • Manage cross-organisation project groups and overseeing the delivery of communications plans
  • Produce detailed analytical reports, gathering information from various sources and presenting to senior management
  • Write research proposals including costings, agency requirements and agree these proposals with senior management
  • Degree level or equivalent work experience
  • Minimum 2 years’ experience of managing comparable projects
  • Skilled analyst: Understands business problems and provides the correct analysis with clear recommendations for actions
  • Good project management experience, including financial planning and tracking
  • Knowledge of marketing metrics for measuring impact and evaluating effectiveness
  • Experienced user of PowerPoint
  • Experience of other Microsoft products e.g. Word and Publisher
  • Web Analytics
  • Self-starter who shows initiative
  • Well-developed communications skills
  • Approachable and willing to help others
  • Good level of writing and numeracy skills
  • Adaptable, open to change; flexible and positive attitude
  • Operates well under pressure and copes with ambiguity
  • Values data integrity: Good attention to detail and takes responsibility for the accuracy of their work
  • Relentless curiosity: Questions the status quo, continually asks why/why not and persistently dig deep into information sources available to them to find the answers
  • Good interpersonal skills and the ability to communicate effectively and to influence a wide range of people, face-to-face, through presentations and written reports
  • Stakeholder management / communications
  • Good presenter

Marketing Planning & Performance Manager Resume Examples & Samples

  • Oversee the European Marketing Planning and Performance Planning practice at Nissan
  • Elevate product marketing capability and consistency across Nissan Europe Chief Marketing Manager Teams and RBU Product Marketing team
  • Responsible for Marketing functional planning across the various planning horizons (long-term, mid-term, short-term)
  • Coordinate Marketing inputs for Customer Power 2022 and Realize 2020 strategic plans
  • Manage Marketing performance cycle (from BP to quarterly review meetings)
  • Standardize approach to product milestones and oversee in-market governance
  • Liaise with SVP office, Controlling, Product Planning, Program Director, Chief Marketing Manager and RBU Marketing Director/Marketing Planning teams as needed
  • Strategic storytelling of Marketing strategies/inputs for key strategic/executive forums
  • 8-12 year work experience minimum
  • Dual experience in National Sales Companies and HQ
  • Proven experience in Automotive Marketing Performance, Product Marketing or Business Planning

Marketing Planning & Analytics Manager Resume Examples & Samples

  • Drive, support and refine the quarterly forecast process in collaboration with Marketing team
  • Measure and evaluate success of marketing programs to inform investment decisions
  • Deliver analysis and insights that help the teams optimize marketing programs
  • Provide ongoing and ad hoc analytical support to Channel Marketing teams
  • B.S. or M.S. degree in quantitative field and 5+ years of progressive experience in finance, strategy consulting, internet marketing, decision support, or related field
  • Experience building financial models and forecasts
  • Thorough understanding of Internet marketing data collection and metrics. Should be able to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
  • Understanding of various media attribution models including: first touch, last touch and shared attribution
  • Detail oriented with ability to independently validate / triangulate data and analysis
  • Proficient with SQL (or able to learn very quickly); Excel power user; experience with spreadsheet modeling and trend forecasting; familiar with web analytics tools (Adobe Site Catalyst)
  • Curious about what drives business trends; demonstrated capacity to learn, intellectual honesty and independent thinking
  • Must be comfortable with unstructured, fast-moving and constantly evolving high growth environment. Passion for excellence and continuous improvement

Director of Marketing Planning Resume Examples & Samples

  • Bachelor’s degree in business, marketing, public relations, communications or similar area of study preferred
  • Minimum of seven years of progressive experience in marketing and communications, and/or demonstrated track record for success
  • Minimum of three years of experience in building, supervising and mentoring a team
  • Proven track record in segmentation, targeting, positioning, branding, customer strategy, product development, and/or pricing strategies

Marketing Planning Internship Resume Examples & Samples

  • Updating management reports
  • Marketing expense management support
  • Building various reports for the unit
  • Consolidation of unit reports
  • Analysis of credit and grant of credit limits
  • Advanced Office and English
  • Communication skills, interpersonal relationships and resilience
  • Analytical profile, with good understanding of complex problems and critical issues
  • Results-oriented, structured and organized

Personal Systems Marketing Planning & Operations Manager Resume Examples & Samples

  • Facilitate planning and budget management with the US Consumer team to ensure Campaign Managers are clear on their respective deliverables and meeting the timelines
  • Establish marketing budget allocations across initiatives and manage ongoing adjustments (including foundational and travel budgets)
  • Prepare campaign performance presentation summaries for reviews with senior management
  • Act as the liaison with AMS Regional Marketing Operations on planning, operations, and budget
  • Consolidate view of Opex and Alliance/partner funding for reporting purposes
  • Support team with various operational needs and provide guidance to Campaign Managers on operational and budgetary changes
  • Identify and execute process improvement projects
  • Manage various tasks and projects as needed to maintain efficiency within the US Consumer Marketing team
  • Develops and drives comprehensive recommendations, based on analysis, emerging trends, and experience
  • Counsels, recommends approaches for executing high-level strategies and develops creative solutions
  • Manages proactive planning activities and priority projects
  • 5+ years total experience in strategy, planning, operations, or related functional area
  • University degree required, with demonstrable equivalent experience a plus
  • Excellent analytical thinking and data manipulation skills
  • Superior business acumen, professionalism and knowledge within area of responsibility
  • Ability to lead multiple, large, time sensitive projects or work streams
  • Understanding of performance goals, metrics and concepts
  • Process and detail-oriented
  • Expert in Microsoft applications (PowerPoint, Excel, Word, Outlook, Sharepoint)
  • Experience with data management systems (i.e. MRM, business reporting tools, performance metrics)
  • Ability to understand details, yet create a story behind the data that is appropriate for executive discussions (visual and contextual)
  • Prior HP experience a plus

Senior Manager, Softlines Marketing Planning Resume Examples & Samples

  • Lead Amazon Fashion's planning process, including our financial planning and long-term planning over three year horizon
  • Develop the seasonal plans that cascade from our strategic long term plans and align the organization around top priorities and in-quarter initiatives
  • Build a long-term plan for media and awareness driving initiatives across Amazon Fashion overall and our new Softlines programs
  • Partner with our global counterparts to drive sharing and efficiency
  • Be the voice of the customer and lead all positioning and research centrally and partner with our segmentation teams to ensure research becomes an actionable and measure-able component of our plan
  • Inspire the team through Think Big ideas and Customer Obsession
  • At least 15+ years of progressive responsibility, including substantial experience in online marketing, product management and branding
  • Track record of delivering innovative solutions in ambiguous situations
  • Ability to manage or partner closely with technical teams
  • Experience driving automated, large scale online marketing programs