Marketing Planning Job Description
Marketing planning
provides marketing and industry expertise in solving complex business requests, optimizing reporting, and simplifying processes using the latest technologies, marketing tools and media approaches.
Marketing Planning Duties & Responsibilities
To write an effective marketing planning job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing planning job description templates that you can modify and use.
Sample responsibilities for this position include:
Assist in the identification and development of process, technology and tools that will support and improve the operations of the marketing function and business as a whole
Use quantitative analytic skillset to develop predictive and causal models for forecasting product demand and solving complex business problems (new product launch, pricing strategy, channel optimization)
Manage product forecasting process with General Manager, Sales Executives, and Operations
Collaborate with business partners to predict the evolution of the gaming industry and evaluate paths forward
Manage lifetime value and P/L models for evaluating ROI to help set investment levels for existing and new marketing programs new product offerings, new channels and new business development opportunities
Define and implement a process to deliver a feedback loop for handover tools on a seasonal basis by markets
Participate as required on a cross-functional level
Recommend CRM/Lifecycle programs that move low-value customers to high value
Responsible for managing the marketing strategy integration for acquisitions and divestitures
Set up projects in budgeting system
Marketing Planning Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Planning
List any licenses or certifications required by the position: N1, JLPT, MOS, BT, SOX, APICS
Education for Marketing Planning
Typically a job would require a certain level of education.
Employers hiring for the marketing planning job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Finance, Education, Public Relations, Accounting, Economics, Business/Administration
Skills for Marketing Planning
Desired skills for marketing planning include:
Marketing strategies and a demonstrated ability to apply them
Business
Excel
Business line’s overarching strategy in a complex field for developing solutions across multiple functions
Marketing strategies and execution
Operations
Related tools and techniques
Procedures
Technical processes
Tools and technologies and project management methodologies
Desired experience for marketing planning includes:
Minimum of 7 years experience working in media
Strong organisational and time management skills, able to multi-task and meet tight deadlines
Over 5 years of Marketing experience (Advertising and Direct Marketing experience an asset)
Minimum of 3 years in Marketing experience
Over 10 years in Consumer or Financial Services Marketing, with a strategic focus including experience developing marketing plans
The ability to adapt in a rapidly changing environment
Marketing Planning Examples
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Marketing Planning Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing planning. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing planning
- Work side by side with Director of Demand Gen Marketing Operations and Sr
- Help establishing the rhythm of business for global marketing, organizing the meetings and tools that will guarantee alignment and resources to enable our deliverables
- Responsible for the system creation/approval/and monitoring of all general marketing costs such as Mediabase, Fixed Generator costs, Soundscan
- Monitor subscriber acquisition and retention
- Manage the implementation of subprojects and support the implementation of cross-functional projects ensuring successful execution and generation of expected benefits
- You will autonomously lead projects from start to finish (i.e., identify areas of opportunity, structure analyses, gather data, generate insights and communicate findings)
- Stress management capabilities
- Work on computer 80% of the day
- Propose/Assist with ongoing development/enhancements to RMPP application and Field Marketing Reporting
- Experience owning email marketing automation programs, including strategy, planning, creating and coding templates and landing pages, obtaining approvals, hands-on deployment, and metrics reporting
Qualifications for marketing planning
- Minimum 5 years relevant experience in marketing
- Familiarity with marketing effectiveness, metrics and results processes and experience in marketing campaign management
- Ideal candidates should be proactive, seeking out opportunities for impact in a fluid working environment and possess strong communication and presentation skills
- Ability to work cross-functionally is a must
- Familiarity with marketing data, service providers & marketing research tools a plus
- A successful candidate will have a strong track record of identifying key questions, connecting the dots, performing analyses independently, and communicating findings in a clear and concise way
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Marketing Planning Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing planning. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing planning
- Manage Project Manager and Manager of Campaign Operations
- Perform analyses around marketing campaigns, media optimization, and core business metrics
- Lead seasonal global digital asset creation project management process
- Lead global retail, collection and outlet promotional concepting, planning and execution
- Act as lead on project management platform
- Assist with global cross functional upfront seasonal planning
- Establish, grow and maintain relationships with international internal team members and third-party vendors
- Define and communicate strategic positioning for series to creative, media, digital, production and marketing partners
- Collaborate with digital/social and creative to shepherd the brand positioning from infancy to execution
- Collaborate with VP Marketing to assure creative brief is clear, strategic and actionable for creative teams
Qualifications for marketing planning
- International experience (particularly in/with EMEA) and/or interest for global expansion a plus
- Over 5 years in Consumer, Environment or Financial Services Marketing, with a strategic focus including experience developing marketing plans and customer engagement programs
- Demonstrated ability in the following skill sets – marketing, budget, project management, analysis and problem solving
- Prior work experience in Media/Entertainment industry or working in/with Marketing a plus (digital marketing analytics experience a strong plus)
- Gaming enthusiast and/or knowledge of gaming industry a plus
- Other promotional digital marketing
3
Marketing Planning Job Description
Job Description Example
Our company is looking to fill the role of marketing planning. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing planning
- Close engagement with and influencing of key stakeholders in Marketing, Commercial, Finance and Operations to ensure involvement and buy-in for Trading plans through regular updates
- Work with internal partners (sales, events, digital, editorial, creative, legal, ) to develop new products for Hoy that will increase ad revenue
- Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan)
- Under the same direction, the PR/ Marketing/ planning intern should help to draft, translate, and adapt press releases, advisories and other miscellaneous correspondence and general materials
- Help monitor and assemble network, market and competitive clippings for CNN en Español
- Help on the design and suggestions on media events in order to push major networks' campaigns
- Acquire and distribute show assets for Unscripted Programming to service international producers, sales offices, and broadcasters
- Collaborate with the Executive Director to manage budgets for first-run syndicated programming
- Coordinate video and photo shoots for first-run programming
- Oversee monthly integration fee report, tracking all feels for integrations and partnerships
Qualifications for marketing planning
- A successful candidate will have a strong track record of leadership and demonstrated success as a strategist, analyst, and/or data driven marketer
- Experience working in multiple APAC markets, such as
- Bachelor’s degree and 3-4 years integrated marketing and project management experience
- Excellent interpersonal skills and collaborative style to facilitate communication with global cross functional teams
- Strong project manager with exceptional organizational skills and attention to detail
- Ability and willingness to work in a fast paced working environment with changing priorities
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Marketing Planning Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing planning. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing planning
- Key business partner to Product leads to provide strategic financial insights and recommendations
- Monitor key financial metrics and business drivers
- Work with cross-functional partners to lead ad hoc analyses to address the business' needs
- Lead the development of the annual Marketing plan, across all programs and channels, including performance expectations (e.g., lead generation) and associated resource requirements (e.g., budget and headcount)
- Work with relevant agencies, stakeholders, and colleagues to manage timelines, budgets, delivery and deployment
- Work with campaign managers to ensure all campaign delivery plans remain on track and on budget, and that roadblocks are surfaced early and overcome
- Manage process of working with Insights team to ensure successful measurement and reporting of campaigns
- Provide necessary communication support to team in order to demonstrate progress against objectives on weekly, monthly, quarterly, bi-annual and annual basis
- Ensure integration with necessary systems
- Lead, support and motivate campaigns teams
Qualifications for marketing planning
- 5+ years holding Marketing/Advertising/Consumer Research positions
- Experience managing an email service provider is required, knowledge of Responsys is a bonus
- Ecommerce experience working cross platform, with web, mobile and apps
- Mobile marketing communication management is required, both push and SMS experience preferred
- Experience managing a team of 3+ employees required
- Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan
5
Marketing Planning Job Description
Job Description Example
Our company is looking to fill the role of marketing planning. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing planning
- Collaborate with cross-functional partners to provide ad hoc business-related analysis
- Deliver high quality assets that meet business objectives, ensuring the customer journey is seamless, engaging and logical
- Collaborating with the marketing team to manage in-quarter budget adjustments and optimization
- Develop insights related to titles (especially for our Original Series and Features) and EMEA markets that would facilitate marketing planning and the allocation of the marketing budget
- Develop digital analytics insights to improve campaign performance, and coordinate digital marketing initiatives that pertain to these markets
- Support the design and setup of marketing experimentation within specific EMEA markets in collaboration with other cross-functional teams (MP&A, Science & Algorithms)
- On an ad-hoc basis, support cross-functional teams such as Social Media and Partner Marketing in deriving market specific insights related to their activities
- Lead the process to gather, analyze, and interpret data regarding new product launches
- Assist in the development process of the plan for format standardization by distribution channel
- Participate in the development of online promotional commercial programs in line with the company’s strategic orientations
Qualifications for marketing planning
- Must be passionate about understanding customer behavior and must be able to translate those findings into meaningful, prosperous long-term relationships
- Must have excellent organizational skill and possess ability to prioritize tasks
- Must be able to manage heavy workload
- Bachelor's degree in preferably Finance or Economics required
- Requires excellent relationship management and influencing skills
- Ability to set and drive an agenda forward, from vision to strategy and tactics to deliver through a wide set of stakeholders