Media Planning Job Description
Media planning
provides oversight and guidance in setting standards, establishing frameworks and best practices for related tools, platforms, media audits, media transparency, media science, planning standards & thresholds, consumer targeting, data, dynamic content, ad fraud, viewability, brand safety, programmatic, search and emerging digital capabilities.
Media Planning Duties & Responsibilities
To write an effective media planning job description, begin by listing detailed duties, responsibilities and expectations. We have included media planning job description templates that you can modify and use.
Sample responsibilities for this position include:
Close partnership with the Content, Interactive, Social and Brand Public Relations teams to deploy innovative multi-channel and digital media executions
Manage all forms of paid & digital media to elevate brand awareness, ROI and drive customer engagement through SEM, social media advertising, mobile marketing and
Present campaigns & digital media recommendations to upper management
Media campaign valuations
Promo expirations
Responsible for executing national media campaigns, ordering radio and cable spots (specify lengths, versions)
Serves as a liaison between The Worldwide Television Marketing and all external agencies
Monitor and assess ongoing campaign performance, assist in strategic analysis of campaigns sharing of deep insights while testing audiences, creative, taglines, media types
Collaborate within the Theatrical Marketing team to incorporate media into overall film marketing strategies
Direct agency efforts in planning, buying and day-to-day duties on films
Media Planning Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Planning
List any licenses or certifications required by the position: LSS
Education for Media Planning
Typically a job would require a certain level of education.
Employers hiring for the media planning job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Communications, Business, Business/Administration, Graduate, Education, Secondary Education, Applied Mathematics, MBA
Skills for Media Planning
Desired skills for media planning include:
Microsoft Office
Microsoft Office Suite
Excel
Planning and trafficking
Tools widely uses for media purchasing
Competitive tools like AdViews
Similar system and MRI for targeting
Both online and offline
Digital and emerging media platforms
Digital media
Desired experience for media planning includes:
Must have approximately 5-7 years entertainment industry experience and/or advertising experience
Must have experience in Media Planning
Must have MAC and PC based skills
Must have experience in a television, radio or promotional capacity working with clients or stations
Must have the ability to pay close attention to details, and understand written or verbal instruction
Must have the ability to communicate effectively and tactfully with managers, affiliates, clients, and other levels of personnel
Media Planning Examples
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Media Planning Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of media planning. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media planning
- Develop best in class Connection Planning & Media strategies and architectures for all brands applicable to all 23 countries
- Co-develop liquid and linked briefs in collaboration with the Integrated Marketing Communication (IMC) Integrators and all areas of Integrated Marketing Communication that will result in highly engaging communications platforms
- Ensure all IMC’s plans deliver against the ambition of the 4 IMC Principles
- Manage Media strategic planning process according to the global media principles (when/ where/ what/ who/ how to build engaging dialogs with our consumers/ customers/ partners/ system), developing and implementing processes to enable the delivery of our liquid and linked ideas across all relevant connection points
- Manage Media negotiations & buying processes, meaning primarily maintaining effectiveness on Connections strategies deployment
- Lead and partner with the relevant agencies to co-design world class connection strategies
- Management of regional/ local agencies to continuously strive for best in class results delivery
- Deliver and thoroughly document (Media Dashboards) media productivity, financial results and efficiencies in collaboration with Procurement
- Bring a high knowledge of new technologies such as precision marketing (Programmatic buying, DMP, DSP, CRM)
- Assure optimal leverage of connection thinking throughout our System
Qualifications for media planning
- Ability to adapt to a highly fluid and ever-changing environment
- Dynamic personality who can manage confidently and provide point-of-view on various media in the marketplace
- A passionate and creative media advocate with particular interest in specialty film
- Interest in and knowledge of television output and Discovery Networks in particular
- Education - degree level or equivalent
- The role will require late working from time to time
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Media Planning Job Description
Job Description Example
Our growing company is looking for a media planning. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media planning
- Possess a keen understanding of the digital landscape and stay abreast of new technologies and trends that can be incorporated into media driven solutions and business building ideas
- Play a key role in department training on new trends and media technology
- Oversee targeting, placement and optimization of online media buys using internal ROI measurement system & 3rd party ad server system
- Monitor and Manage TV and Digital inventory/avails by producing analytical and tracking reports utilized by Senior Management and P&P to analyze network revenue/targets, rate cards, and new business/renewal pricing guidelines (e.g.- CPM Analysis, Weekly Avails, Pending Business, Inventory Utilization/Stewardship Reports, Rate Card Management, and Weekly Digital Campaign Pacing)
- Create, implement and manage digital delivery workflow
- Create delivery optimization and inventory usage strategy utilized by Senior Management and P&P to implement delivery and pricing guidelines and efficiently drive revenue
- Monitor, manage and work with Ad Operations to optimize live media campaigns and provide overall campaign management, including working with third party systems to track advertiser delivery
- Assist the Director in maintaining media plans for network priorities
- Partner with Connections’ Sellers (the Connections division leads national cross-platform sales for key advertisers) to develop media plans that will meet advertiser’s objectives, yield measurable results and drive ad revenue
- Additionally, work with Programming, Marketing and Sponsorship teams to help develop media packages for iHeartRadio Signature Events and Programs, such as the iHeartRadio Music Awards, On The Verge Artists
Qualifications for media planning
- Building and fostering relationships with key media partners (Google, Facebook,…)
- Ensuring relevant local adaptation of centrally proposed connection plans
- Managing media planning and buying (full accountability for budget management representing 70% of total Franchise Operations Direct Marketing Invest (DMI), developing the most effective and efficient local media plans by brand, agency management, global guidelines implementation, media auditing)
- Guarantee that the 70/30 rule on usage of central marketing deliverables is achieved and documented in each communication program
- Providing thought leadership in the best way to connect with consumers in a very fast moving media landscape
- Helping develop capability around Integrated Marketing Communication management helping develop integration skills internally among the Central & Southern Europe Marketing community, the Franchise Operations (FO) team
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Media Planning Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of media planning. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media planning
- Participate in all offline and online production meetings
- Be the subject matter expert and thought leader in all media - Identifying and sharing media best practices and benchmarks across brands
- Closely partner with other members of the Marketing Strategy, Advertising, Content, Columbia Threadneedle and Interactive Marketing team to produce, analyze and track performance of in-market and test campaigns
- Leverage data-driven insights and sophisticated modeling techniques to guide and inform media investment strategies across data management platforms
- Support Field Engagement and Acquisition teams in identifying and responding to the local marketing needs of field advisors, with particular emphasis on providing subject matter expertise related to individual media and sponsorship initiatives
- Provide leadership to direct reports including mentoring, coaching and annual performance reviews
- Staff supervision, training and development serving as a positive role model with a hard work ethic
- Responsible for total management of a given brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process
- Accountable for all communication and media deliverables
- Translate strategy statement into ideas and actions
Qualifications for media planning
- Support Connection Managers in negotiating media deals with agency/media partner
- Thought leadership on the Connections function Media towards Franchise Operations (FO) teams
- Support budget planning and modulation along the year
- Collaborative and constructive – positive - working approach with all stakeholders
- 12+ years’ experience in the field of consumer marketing/media (media planning and buying on international brands/companies or responsibility for this working in collaboration with agencies) in an international environment
- Media experience on higher strategy, planning, negotiating and buying level
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Media Planning Job Description
Job Description Example
Our growing company is hiring for a media planning. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media planning
- Collaborate with Communications Planning Group Director in creating and negotiating yearly client contracts and supplemental proposals and manage account profitability
- Successfully identify all up-sell opportunities with existing clients, including ability to sell Vizeum and Aegis offerings
- Reevaluate progress against revenue/profit goals monthly
- Develop best/worst case scenarios for input into monthly financial plan
- Actively provide and discuss industry information on media, markets and related dynamics
- Build and maintain relationships with media community
- Effectively contributes client “case studies” to national organization
- Local media profiling whenever required, , 1+123 consumer segmentation
- TV (open & paid), Press, Radio, Outdoor, Cinema, i-media planning incl
- Liaising with business unit finance primes and BCE Corporate groups
Qualifications for media planning
- Developing connections planning capability, educating peers, marketing and franchise operations teams on the development and implementation of connection strategies
- Promoting a culture of continuous learning and best practice sharing
- Promoting rigorous metrics for Integrated Marketing Communication Charters enabling the discipline behind continuous learning
- In depth understanding of how digital and new interactive media and new content distribution channels are shaping communication market
- Client and agency side experience will be recognized as strong competitive advantage to job candidates
- High bias for collaboration and effective communication
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Media Planning Job Description
Job Description Example
Our company is hiring for a media planning. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media planning
- Experience with lead gen accounts, specifically with analysis and optimization
- Heavy insights and analysis into lead gen accounts and the behavior of certain categories
- Has a keen understanding of Client’s business
- Accurately identifies the key issues or elements of a Client project/request and understanding of it’s origin
- Insightful to the implications and impact of Client requests and managing their expectations with Agency product
- Interprets the significance and meaning of numerical data as relates to Client’s business and to media plan
- Utilizes appropriate media for Client objectives
- Generates innovative and creative solutions to problems / situations
- Ensure timely and accurate guidance across numerous requests to support digital and print advertising campaigns
- Accountable for providing strategic thinking to the brands through the entire Communications Planning Process, including local market knowledge that will expand across Europe and NA
Qualifications for media planning
- Skills and experience of total Connection & Media planning with financial management in AD / Media agency
- Must be available full-time from June 20th 2016 through September 23rd 2016
- Superior organizational & media math skills
- Analytical, detail-oriented approach to projects, attention to detail
- 1-2 years' experience working in an agency setting preferred
- At least a year of experience acting as an Associate/Assistant Media Planner