Manager, Marketing Planning Resume Samples

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HB
H Bartoletti
Hazel
Bartoletti
7392 Mariam Pine
Los Angeles
CA
7392 Mariam Pine
Los Angeles
CA
Experience Experience
12/2015 – present
Houston, TX
Senior Manager Marketing Planning Analysis
Senior Manager Marketing Planning Analysis
12/2015 – present
Houston, TX
Senior Manager Marketing Planning Analysis
12/2015 – present
  • Lead the annual and quarterly strategic planning, budgeting and forecasting process for the Marketing organization. Partner closely with Finance and Marketing Channel owners to ensure accurate ongoing budget management
  • Partner and align with sales, finance, and all marketing departments to manage all aspects of revenue planning (e.g., forecast, strategic plan, goals). Build and own revenue forecast models for in-depth analyses
  • Work side by side with Director of Demand Gen Marketing Operations and Sr. Director of GTM Analytics to implement marketing programs for proper measurement of success
  • Lead and deliver analytics projects driving key insights for making critical business decisions across all marketing channels (for example: KPI forecasting and identification of key metrics drivers, and marketing spend allocation & efficacy)
  • Define metrics and manage the weekly, monthly and quarterly reports/readouts/roll-ups for executives on key marketing programs and campaigns. Provide Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
  • Develop new ways to use data to guide better marketing investments across marketing
  • Optimize existing weekly, monthly, and annual forecasting processes and reporting
04/2013 – 09/2015
Boston, MA
Senior Manager, Marketing Planning
Senior Manager, Marketing Planning
04/2013 – 09/2015
Boston, MA
Senior Manager, Marketing Planning
04/2013 – 09/2015
  • Ensure Unica Marketing Tools are fully utilized, serving as the business owner, partnering with cross-functional users and technology teams to prioritize enhancements to tools and workflows
  • Play a central role in HSNs Marketing Planning, working with the Consumer Marketing team to build cross-channel plans, acting as a central point of contact for others within the broader marketing organization
  • Marketing Planning
  • Provide visibility in to all marketing campaigns and workflows by developing reports/calendars based on attributes such as channel, division and customer lifecycle stage
  • Play a leadership role in creating campaign structures within Unica Marketing Operations (UMO) & monitoring those structures
  • Aligning strategic direction with Retail and Business Banking priorities
  • Lead the development of marketing plans by translating enterprise strategies and partners objectives into marketing plans by working with various stakeholders within the Marketing team and across the enterprise
06/2010 – 10/2012
Detroit, MI
Manager, Marketing Planning
Manager, Marketing Planning
06/2010 – 10/2012
Detroit, MI
Manager, Marketing Planning
06/2010 – 10/2012
  • 8:30am - 5:00pm
  • Develop and maintain integrated marketing calendar to capture Brand, Regional and Channel marketing activities
  • Work collaboratively with Marketing Activation team to ensure campaigns are initiated in a timely manner
  • Build and maintain working knowledge of hospitality industry, marketing trends, planning methods and other relevant tools
  • Perform other duties as assigned
  • Build customer-focused, dynamic email campaigns with an emphasis on delivering relevant, high-performing communications optimizing for engagement and conversion
  • Lead the strategy, execution, optimization and measurement of Loyalty Member email communications throughout the Member’s lifecycle
Education Education
Bachelor’s Degree in Business
Tulane University
Bachelor’s Degree in Business
Skills Skills
  • ~5 years of Marketing experience, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience
  • Make an impact and value speed by getting things done in a timely manner; focusing on what matters; owning results and decisions – not blaming others, knowing the business from the ground up and customer in; finding ways to outperform – not settling for average; and, delivering superior results for all stakeholders in both the short and long-term
  • Act decisively while working effectively in teams by being driven to win for the TD team; making things happen by leveraging their partners; taking ownership for decisions; using positive influence not power to deliver results; showing trust in their business partners; working well with people who are different than they are; and, knowing instinctively how to engage the organization to make things happen
  • ~5 years of Marketing experience, digital marketing and/or product management, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience
  • Act decisively while working effectively in teamsby being driven to win for the TD team; making things happen by leveraging their partners; taking ownership for decisions; using positive influence not power to deliver results; showing trust in their business partners; working well with people who are different than they are; and, knowing instinctively how to engage the organization to make things happen
  • Build customer-focused, dynamic email campaigns with an emphasis on delivering relevant, high-performing communications optimizing for engagement and conversion
  • Responsive, pro-active and approachable
  • Build complex campaign plans focusing on critical email leading indicators (open, click, unsubscribe) and lagging indicators (conversion, AOV and revenue per email)
  • Lead the transition towards incremental marketing analysis and fractional attribution as the program moves away from “traditional” digital KPI’s towards more insightful metrics for performance assessment
  • Strong influencing skills and the ability to build common purpose
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1

Associate Manager Marketing Planning Resume Examples & Samples

  • In conjunction with the Senior Manager, assist in providing strategic recommendations to key business partners on the development of the marketing reviews, plans and/or special projects as assigned including account management, retention in the broker/dealer channel, and to ensure alignment with TD's brand strategy and business specific goals
  • Assist in the organization, development and championing of advisor/broker-centric programs that help clarify business strategies and operating challenges, and present supporting marketing or customer solutions and/or tactics
  • Understand and represent the B2B customer perspective, linking market research, customer information, and product/service strategies, and translate into achievable business results or profitable advisor/broker-centric programs as applicable
  • May act as the business owner for implemented advisor/broker-centric programs where applicable
  • Recognized as an internal expert, participate and/or lead on cross-business special projects or strategic initiatives where required
  • Act as an expert internal consultant, providing advice and guidance on marketing planning/customer relationship management as well as marketing initiatives/issues, and is the primary contact for the business or customer programs
  • Keep abreast of emerging capabilities and/or advisor/broker trends within own field of expertise
  • Remain current with key business initiatives/issues and developments within TDBFG
  • Maintain an awareness of other departmental projects in order to effectively plan and integrate execution activities
  • Strong business acumen, problem solving skills and analytical capabilities, qualitative and quantitative; can see the "big picture" in a complex environment
  • Experience in Results Driven Marketing and Quickbase application an asset
  • Independent thinker who takes initiative to capitalize on opportunities or minimize problems
  • Demonstrated abilities and strengths in impacting and influencing stakeholders
  • Ability to proactively resolve problems and manage conflict/negotiate positively
  • Flexibility to adapt and manage within a dynamic environment
  • Strong verbal and written communication, time management and organization skills
  • Demonstrated leadership through volunteer activities and community involvement
  • Enthusiastic self starter with ability to prioritize and multitask, working both independently and within a team environment
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Manager, Marketing Planning Resume Examples & Samples

  • In conjunction with the Senior Manager, provide strategic advice and direction to assigned key business partners on marketing plans and/or special projects as assigned, ensuring alignment with TD's brand strategy and business specific goals
  • Build and maintain close working relationships with key business partners to understand and influence business strategies, priorities and direction ensuring business objectives can be converted into effective marketing plans
  • Contribute to the development of the annual Marketing plan and present supporting marketing or customer solutions and/or tactics
  • Understand and represent the consumer/customer perspective, linking market research, customer information, product/service strategies and translate into achievable business results as applicable
  • Deliver, manage and execute Marketing Plans, using established processes, tracking key milestones and implementing all projects/programs on strategy
  • Identify cross product and/or cross business synergies to embed segment strategies
  • Ensure a high level of service by setting clear standards and communicating status regularly with respective business partners and project team members
  • Manage on-going relationships and coordinate support from key internal and external business partners to ensure effective execution of marketing plan deliverables
  • Manage marketing budgets for assigned business areas and manage the effective disbursement of approved marketing/program budget
  • Conduct project reviews to evaluate the effectiveness of programs, ensuring budgets are reconciled, stated goals are achieved and actionable learnings are identified, documented, and shared
  • Be a primary contact for the business, and act as an expert internal consultant, providing advice and guidance on marketing planning and marketing initiatives/issues
  • Act as a technical mentor in own field of expertise and contribute to a positive working environment
  • Build and maintain positive working relationships by effectively communicating and regularly sharing information, learnings and knowledge with internal and external business partners
3

Associate Manager, Marketing Planning Resume Examples & Samples

  • Provide robust Executive and Financial Reporting; Post Implementation Reviews and suport ongoing Program Recommendations; Competitive Analysis; Leadership of Annual Marketing Reviews; Strategic leadership of projects < $250M
  • Support Planners in providing strategic advice and direction to assigned key business partners or the enterprise on marketing plans/customer strategies and/or special projects as assigned, ensuring alignment with TDBFG’s brand strategy and business specific goals
  • Build and maintain close working relationships with key business partners to understand and influence business strategies, priorities and direction, ensuring business objectives can be converted into effective marketing plans/customer strategies
  • Assist in the organization, development and championing of the annual Marketing Plan or enterprise wide customer-centric programs that help clarify business strategies and operating challenges, and present supporting marketing or customer solutions and/or tactics
  • Understand and represent the consumer/customer perspective, linking market research, customer information, and product/service strategies, and translate into achievable business results or profitable customer-centric programs as applicable
  • May act as the business owner for implemented customer-centric programs where applicable
  • Identify cross-channel and/or cross-business synergies to enhance efficiencies and better serve business needs
  • Keep abreast of emerging capabilities and/or consumer trends within own field of expertise
  • Remain current with key business initiatives/issues and developments within TDBG
4

Go to Market Manager Marketing Planning Resume Examples & Samples

  • Manage the Marketed Styles List process
  • Lead the bi-weekly x-functional GTM meeting
  • Clarity on expectations, format timelines, and deliverables for all market touch-points
  • Ensure all category materials are delivered per deadlines, in a cohesive and user friendly format
  • Define and implement a process to deliver a feedback loop for handover tools on a seasonal basis by markets. Provide recommendations to the business on how to improve, the handoff materials and process based on market feedback,
  • Co-ordination of market travel dates to ensure alignment between Global teams on when in market
  • Active contribution to GTM team and cross-functional marketing projects
  • Participate as required on a cross-functional level. Lead or participate in Brand projects as required
  • Skills in collaboration and influencing in a Global matrix organization
  • Excellent communications skills (written & verbal)
  • Ability to interpret, synthesize complex data and re-present in simple format
  • Ability to build rapport with critical partners and contribute to their organization
  • Strong industry knowledge working in consumer goods / sporting goods industry
  • Cross functional experience, across merchandising, marketing and sales preferred
  • Understanding of the sports industry and how Reebok generates revenue
  • International understanding of cultural diversity and marketing requirements to fit those differences
5

Senior Manager, Marketing Planning Resume Examples & Samples

  • Ensure Unica Marketing Tools are fully utilized, serving as the business owner, partnering with cross-functional users and technology teams to prioritize enhancements to tools and workflows
  • Act as a subject matter expert on tools, addressing issues from a broad group of internal users, including marketers, as well as creative & television production groups. This will mainly be accomplished by managing the Specialist, Marketing Planning who is accountable for day-to-day user support
  • Play a central role in HSNs Marketing Planning, working with the Consumer Marketing team to build cross-channel plans, acting as a central point of contact for others within the broader marketing organization
  • Identify opportunities within our marketing processes and implement improvements
  • Provide visibility in to all marketing campaigns and workflows by developing reports/calendars based on attributes such as channel, division and customer lifecycle stage
  • Play a leadership role in creating campaign structures within Unica Marketing Operations (UMO) & monitoring those structures
6

Manager, Marketing Planning & Budgeting Resume Examples & Samples

  • Reports directly to the VP of Marketing Planning
  • Outline high-level go-to-market campaign plan, calendar, and budget based on marketing mix optimization and marketing strategy
  • Creates and distributes an integrated, cross-functional marketing calendar reflective of strategic plans and priorities
  • Acts as a “go/no go” function within the organization to prioritize marketing projects / campaigns based on annual strategic plan
  • Develops and delivers effective communication to pertinent departments for any given marketing program (typically timed to major flights/launch windows)
  • Identifies process improvements to make the calendar management process and communication execution more effective
  • Other duties as assigned based on divisional needs
  • At least 7 years of experience in Marketing organization, preferably in project management roles
  • Certified in Project Management
7

Manager Marketing Planning Resume Examples & Samples

  • Manage dedicated omni-channel marketing projects ensuring flawless execution across all categories as well as all markets
  • CtC head office support (SVP CtC; VP Omnichannel marketing)
  • Influencing
  • Learning and Self-Development
  • IT skills
  • University Degree or equivalent education required
  • 5 years relevant experience
  • Experienced in job and fully qualified/trained
  • Fluent in english
  • Combined broad theoretical and practical knowledge incl. company policies and practices
  • * Please note that Full Time jobs can be done either on a Full Time or Part Time basis according to German Teilzeit- und Befristungsgesetz (TzBfG). Please ask for more details if you are shortlisted for an interview
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Senior Manager Marketing Planning Credit Cards Resume Examples & Samples

  • Financial
  • Support the achievement of Business Line’s annual & campaign objectives
  • Develop, recommend and obtain approval for marketing budgets supporting Credit Card initiatives
  • Obtain estimates, track expenses and ensure campaigns remain on-budget
  • Provide regular updates to manager and the Credit Card business line
  • Deliver media efficiency, SOV & delivered impressions objectives
  • Provide input into development of annual marketing plans
  • Drive integration across Marketing through the process, while increasing effectiveness, execution and brand consistency
  • Effectively manage multiple projects of vast scope, strategic impact and complexity, and deliver projects on strategy, on time and on budget
  • Lead cross functional teams, including regular status meetings and/or updates
  • Customer
  • Act as the “voice of the customer” and ensure key consumer insights and customer needs are being considered
  • Recommend market research where necessary to ensure marketing programs are relevant and consistent with customer and Bank needs
  • Leverage best practices, competitive reviews, research insights and media habits to build knowledge for our Credit Cards business line to increase effectiveness for BL plans & initiatives
  • Support the advancement of the Customer Value Proposition through effective marketing and internal communications
  • Marketing Planning and Execution
  • Flawlessly execute key initiatives that increase credibility and raise awareness among existing and new customers while driving trial and loyalty purchasing for Credit Cards
  • Leverage learning to build marketing plans, make recommendations and obtain buy-in in support of Credit Card initiatives
  • Lead a collaborative planning and execution process with marketing partners in Media, Digital, Social, Direct, Research, Marketing Services, Marketing Channels and Employee Engagement to ensure marketing programs are fully integrated
  • Ensure the media buy is efficient and cost effective to meet overall objectives
  • Ensure messaging and creative is impactful and effective and all creative adhere to brand standards
  • Obtain all appropriate approvals, including Credit Card business line, Legal and any partners such as Amex, Sponsorship, NHL, and Cineplex
  • Lead the post analysis process culling insights and making recommendations that inform future Credit Card initiatives
  • Collaborate with the Research and Data Warehouse analysts to conduct campaign and advertising program post analysis and provide learning for future campaigns
  • Remain abreast of competitive Credit Card activity and emerging marketing trends
  • Business Line & Partner Relationship Management
  • Support the Credit Cards business line objectives and priorities through marketing plans and initiatives
  • Develop collaborative working relationships with BL partners, marketing colleagues and agencies
  • Act as Marketing and consumer advocate providing insights and expertise to Credit Cards business line
  • Be seen as a trusted advisor and a marketing subject matter expert
  • Provide leadership and work effectively within a cross-functional team environment that includes many reporting levels and varying skills/competencies
  • Proactively share best practices and learning with peers and partners
  • Work closely with internal marketing partners to develop integrated marketing plans
  • Manage overall relationship with media and creative agencies
  • Minimum 8 years of experience in Marketing
  • Strong communication skills combined with strong relationship-building abilities
  • Strong interpersonal skills that facilitate a positive and effective team environment
  • Demonstrated experience in financial services industry, including working in or with Credit Cards product groups
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Manager, Marketing Planning & Analysis Resume Examples & Samples

  • Lead and manage the MP&A team in the development, analysis and revision of demand, sales, margin and expense plans for all customer marketing activities; develop an overall understanding of customer marketing/business drivers and related impacts; optimize profits and customer loyalty through in-depth analytics and influence of customer marketing decisions
  • Key point of contact for margin-related marketing costs, including loyalty reserve, GWP and promotional markdowns
  • Manage test or roll-out changes to improve efficiency or effectiveness of future campaigns
  • Develop partnerships with CRM and Advanced Data Analytics teams to develop and continuously optimize multi-channel customer campaigns, including new messaging opportunities and operational efficiencies
  • Build effective and collaborative relationships with functional business partners (Planning, Finance, Operations) around strategy development and business management
  • Develop and present information to executive teams and cross-functional partners
  • Develop training, establish best practices and refine methodologies for team members related to analytical tools and processes
  • Hire, coach and develop a high performing team including succession planning and regular performance reviews to address personal growth and development
  • Serve as a strategic partner on cross-functional projects, including collaboration with internal business partners and external vendors
  • Solid understanding and experience in financial and operational processes and measures
  • Highly proficient in analytical thinking, problem solving, modeling and data mining
  • Innovative thinker with ability to synthesize data and blend with intuition and experience
  • Strong experience in database applications, tools and usage, and best practices around data analytics
  • Detail-oriented with strong organizational and project management skills
  • Superior process management skills with proven ability to identify and proactively solve problems
  • Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines
  • Ability to work in a multi-team environment in which various business owners and partners require support
  • Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners
  • 5+ years of experience in a financial or marketing planning, reporting or analytical role
  • 2+ years of experience leading, managing and developing internal talent
  • Retail and eCommerce experience a plus
  • Highly proficient in Microsoft Excel (graphing, pivot tables, data manipulation, formulas, etc.) and Office suite; experience with Enterprise Data Warehouse systems and query tools (Teradata, SQL)
  • Bachelor’s degree in Finance, Accounting, Economics or related; Master’s degree a plus
10

Manager, Marketing Planning Resume Examples & Samples

  • Creating Integrated Campaigns: Creates a detailed picture of the target audience, including demographic, attitudinal, and behavioral data. Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points). Evaluates and judges creative brief and creative for strategic alignment and impact on consumer behavior. Understands role of different media options and their impact on achieving marketing objectives
  • Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, translates business strategies into marketing plans
  • Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations). Telling our Story – able to effectively communicate the results and sell the value of marketing
  • Budget and Project Management: Leverages the best practices of RDM (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements
  • Builds Creative Solutions: Actively contributes to driving the spirit innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers "white space" (unmet needs). Influences product development with innovative and creative ideas from inside and outside TD
  • ~5 years of Marketing experience, digital marketing and/or product management, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience
  • Act decisively while working effectively in teamsby being driven to win for the TD team; making things happen by leveraging their partners; taking ownership for decisions; using positive influence not power to deliver results; showing trust in their business partners; working well with people who are different than they are; and, knowing instinctively how to engage the organization to make things happen
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Senior Manager Marketing Planning Analysis Resume Examples & Samples

  • Lead the annual and quarterly strategic planning, budgeting and forecasting process for the Marketing organization. Partner closely with Finance and Marketing Channel owners to ensure accurate ongoing budget management
  • Partner and align with sales, finance, and all marketing departments to manage all aspects of revenue planning (e.g., forecast, strategic plan, goals). Build and own revenue forecast models for in-depth analyses
  • Work side by side with Director of Demand Gen Marketing Operations and Sr. Director of GTM Analytics to implement marketing programs for proper measurement of success
  • Lead and deliver analytics projects driving key insights for making critical business decisions across all marketing channels (for example: KPI forecasting and identification of key metrics drivers, and marketing spend allocation & efficacy)
  • Define metrics and manage the weekly, monthly and quarterly reports/readouts/roll-ups for executives on key marketing programs and campaigns. Provide Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
  • Run quarterly/monthly marketing metrics review processes & meetings for all stakeholders
  • Optimize existing weekly, monthly, and annual forecasting processes and reporting
  • Determine optimal marketing spend allocation & efficacy at company, team, and program level
  • Ad hoc quantitative modeling
  • Develop new ways to use data to guide better marketing investments across marketing
  • 10+ years’ experience in marketing – with both strategic consulting and finance experience
  • Ability to think strategically, but also have exceptional attention to detail in execution
  • Ability and willingness to be a hands-on leader
  • Strong proficiency in quantitative analysis, and presentation using Excel and PowerPoint
  • Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
  • Must have budget management experience and financial analysis skills
  • Excellence in organization and planning
  • Previously built and owned models integrated models in Excel
  • Strong team player with ability to develop effective working relationships with cross-functional teams
  • High energy with superb attention to details, and the ability to prioritize and deliver in a fast paced environment
  • Ability to self-start and self-direct work in an unstructured environment
  • Strategy consulting background or experience in large high tech company’s corporate strategy teams is a plus
  • Experience working with C-Level executives is a plus
12

Manager, Marketing Planning Resume Examples & Samples

  • Other key priorities are listed below:Serve as planning liaison to Brands, Regions and Channels and be accountable for the quality and timeliness of marketing plans
  • Develop and maintain integrated marketing calendar to capture Brand, Regional and Channel marketing activities
  • Work collaboratively with Marketing Activation team to ensure campaigns are initiated in a timely manner
  • Proven ability to work with numbers and complete analytical tasks
  • Outstanding strategic orientation and experience in strategic marketing planning
  • Proven ability to implement, support, and track multiple programs under strict timelines
  • Solid understanding of project management including ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, recommend resource allocations and run team meetings
  • Exceptional interpersonal and communication skills (both written and verbal) with a demonstrated ability to work with all levels of leadership
  • Build and maintain working knowledge of hospitality industry, marketing trends, planning methods and other relevant tools
  • BA/BS/Bachelor's Degree
  • A minimum of five (5) years of experience related professional experience
  • A minimum of two (2) years of management or supervisory experience
  • Previous marketing experience, ideally within hospitality, finance or consumer packaged goods
  • Excellent Excel and PowerPoint skills
  • Ability to travel, as needed
  • MBA or related MA/MS/Master’s Degree
  • Brand management experience leading annual planning process
  • A minimum of seven (7) years of experience related professional experience
  • A minimum of four (4) years of management or supervisory experience
13

Manager, Marketing Planning Resume Examples & Samples

  • Build customer-focused, dynamic email campaigns with an emphasis on delivering relevant, high-performing communications optimizing for engagement and conversion
  • Lead the strategy, execution, optimization and measurement of Loyalty Member email communications throughout the Member’s lifecycle
  • Build complex campaign plans focusing on critical email leading indicators (open, click, unsubscribe) and lagging indicators (conversion, AOV and revenue per email)
  • Lead the transition towards incremental marketing analysis and fractional attribution as the program moves away from “traditional” digital KPI’s towards more insightful metrics for performance assessment
  • Develops and executes successful and timely email marketing programs working with internal SYW, OBU and business unit partners
  • Coordinates rapid execution of campaigns with internal resources and external agencies
  • Focuses members and customers using segmentation and data
  • Focuses on real-time program executions, delivering business impact through the email channel in days
  • Analyzes YOY performance data and forecasts to identify opportunities to support channel revenue growth
  • Performs detailed analyses across programs, campaigns, and segments and make actionable recommendations for improvement
  • Coordinates and provides reporting to all stakeholders and C-Level management
  • Develop presentations for senior leadership
  • Integrates new digital capabilities working with internal partners and external agencies
  • Bachelor’s degree in business, marketing or merchandising is required plus considerable training and experience in marketing
  • Working knowledge of standardized desktop technology tools in addition to an aptitude to adopting SHC-specific technology solutions
  • 5+ years agency or internal client services in a retail-driven environment
  • Account management, conflict resolution; group dynamics and/or leadership development training
  • Ability to communicate effectively with customers, both verbally and written
  • Ability to analyze customer needs accurately
  • Strong problem solving and organizational skills
  • Ability to handle detailed work on multiple projects simultaneously
  • Project Management – organized, with the ability to manage multiple projects through to tactical execution
  • Prior experience managing cross-functional relationships
  • Initiative to identify and act on matters without waiting for direction
  • Accountability for meeting deadlines while producing high quality work
  • Analytic thinking skills
  • Knowledge of marketing or promotional planning processes and marketing operations
14

Manager, Marketing Planning & Integration Resume Examples & Samples

  • Post-secondary education in Business, Marketing or equivalent
  • 4-6 years of business experience, preferably with a focus on strategic planning, marketing operations and/or process development
  • Portfolio and/or project management experience to manage intricate, complex workstreams
  • Exceptional facilitation and interpersonal skills
15

Product Manager, Marketing Planning Resume Examples & Samples

  • Envisioning the development of cohesive future state processes
  • Identifying process and systems gaps preventing realization of the future state process model
  • Creating and prioritizing product backlog by identifying unmet user needs (Gathering & prioritizing functional system requirements)
  • Define product narratives for new features/functions (one-pager) and develop benefits case
  • Work hand-in-hand with the business to understand and document business requirements for merchandising and/or marketing workflow. Complete treatments for new feature/functions
  • Write functional user stories (or use cases) associated with corresponding treatment that
  • Directly support primary objectives of the project
  • Are appropriate in size for iterative development
  • Include clear and specific acceptance criteria
  • Take into account dependencies on other stories and/or projects & initiatives
  • Responsible for testing and verifying acceptance criteria are met
  • Champion the needs of business teams and stakeholders throughout the development process, ensuring that what is delivered meets the original goals and objectives of the project. Is able to operate in areas of uncertainty and ambiguity
  • Gather input from a variety of internal and external sources to define product concepts; responds to the needs of customers throughout the development process; analyzes competitors and market trends; evaluates technologies; develops detailed requirements, feature definitions, implementation plans, and internal communications
  • Participate in cross-functional teams during the entire lifecycle of product development, including deployment and post-deployment activities. Proactively identifies problems that arise in the project, outlines options, recommends solutions, and escalates as needed
  • Identify areas that require customer research and proposes research activities to direct supervisor and user experience team
  • Partner with user experience (UX resources) to user-test designs through mock-ups, functional prototypes, etc. to ensure they are meeting intended goals
  • Can successfully champion new initiatives to leadership team. Present and secure approval from senior management and other key stakeholders, as necessary
  • Anticipate upstream and downstream impacts of the project and works with internal business groups to adjust business tools and practices in order to support new features and functionality
  • Responsible for communicating product solutions and benefits to customers and stakeholders; including knowledge transfer and training for on-going management of features
  • Develop supporting business cases, including financial impact and benefits statements, to support feature/functionality concepts and sell the concepts to internal audiences through persuasive oral and written presentations
  • Recognized as an expert across the division as someone who has excellent judgment and whose projects have contributed significantly to the success of all Macy’s Inc. brands
  • Manage expectations (negotiating appropriately - right people and right time, where necessary) to ensure a common understanding of where, when, and how the business user stories can be prioritized optimally
  • Secure deep understanding of the data and how it represents and is used by the business; identify gaps where they exist and communicate them to the Data Governance team
  • Regular, dependable attendance and punctuality
  • 3-5 years’ experience in one or more of the following areas: product management, business process development or consulting role
  • Retail experience with some or all of the following marketing functions
  • Excellent communication and presentation skills (oral, written)
  • Must be able to work independently with decision making skills
  • Strong analytical, prioritization and negotiating skills
  • Ability to learn and grasp new concepts quickly
  • Creative, open to new ideas
  • Usability and customer-focused design experience a plus
  • Passionate about building great products and solving customer and business problems
16

Manager, Marketing Planning Resume Examples & Samples

  • 4-year degree from an accredited university in Business Administration, Marketing, or related major
  • Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner
  • Attends and participates in all relevant meetings
  • Maintains positive working relations with internal customers and department managers
  • Limited travel
  • Performs other reasonable duties as assigned by manager
17

Manager, Marketing Planning Resume Examples & Samples

  • BA/BS in Business or Marketing is required; MBA is preferred
  • 3-7 years in marketing, consulting or brand management. Marketing experience across various channels and multiple disciplines of marketing (print, direct, event, creative, etc..) is a plus. Experience with development and implementation of the budgeting process and creating, developing and managing a business plan is a plus
  • Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures
  • Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies opportunities; Adapts strategy to changing conditions
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings
  • Written Communication - Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively
  • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Organizes or schedules other people and their tasks; Develops realistic action plans
  • Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed
18

Senior Manager, Marketing Planning Resume Examples & Samples

  • A collaborative, visible, and influential leader who has demonstrated ability to lead and work on cross-business and cross-functional teams
  • Creative and relentless in your quest to surprise and delight the customer, and to improve the overall customer experience
  • A self-starter who proactively identifies new opportunities to over-deliver on any aspect of the business
  • Brings an external lens to innovation and cross-sector digital activity, including primary external research and leveraging industry network
  • Ambitious and curious with an appetite for positive change and responsive to unplanned change
  • Friendly and inspirational with the ability to motivate teams towards a shared vision
  • Eager to attack problems and find best solutions
  • Experience managing relationships with internal and external stakeholders
  • Exceptional project management skills and superb oral and written communication, with strong presentation skills
  • Outstanding communication and interpersonal skills, rigorous problem solving ability
  • Passionate about Digital solutions, customer experience, and new technologies; Entrepreneurial spirit
  • Ability to represent Scotiabank in a polished, intelligent manner
  • Team player and leader who is teaching-oriented, proactive and has a strong work ethic
  • A positive attitude!
  • Minimum 8 years of experience in Marketing, with a focus on digital marketing
  • Sound knowledge of marketing disciplines with experience in Marketing Planning, Communications and Campaign Management
  • Excellent understanding of off-line and on-line advertising media and how they work together to drive awareness, consideration and acquisition through the purchase funnel
  • Strong communication skills combined with strong relationship-building and influencing abilities
  • Demonstrated experience in financial services industry
  • Commerce/Marketing degree - preferred
19

Manager, Marketing Planning Resume Examples & Samples

  • 5+ years of Marketing experience, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience
  • Digital marketing experience would be an asset
  • Live the TD leadership profile
  • Transparency & collaboration across the organization
  • Responsive, pro-active and approachable
  • Think TDBG and foster collaboration
20

Manager, Marketing, Planning, & Analysis Resume Examples & Samples

  • Develop & implement the infrastructure needed to maintain & optimize consumer data in CRM marketing tool
  • Leverage SQL / Tableau, & Omniture to develop CRM campaign specific insights. Socialize results and actions derived from these insights
  • Partner with Business Intelligence teams on CRM / digital specific KPI such as lifetime value, & attribution models, flagging segments of interest, to optimize campaigns & omni-channel contact strategies
  • Identify opportunities to migrate, upsell, cross-sell through Next Best Actions, ideally through automation & predictive modeling
  • Develop scalable testing methodologies to enable deeper segmentation and personalization, in partnership with CRM / digital teams
  • Develop personas & segmentation to be used in email management system & mobile messaging platforms
  • Set up contact strategy and deployment schedule calendars based on planning & insights to help manage the volume and frequency of consumer touch points sends and planning support for the team and wider business
  • This includes the set up and deployment of complex and automated communication journeys within Responsys/Oracle, and quickly identifying wins and next actions, and troubleshooting performance issues, demonstrating an ability to drive successful resolutions
  • Deploy test programs and strategies, from subject line testing to segmented lifecycle based test strategies that span multiple channels. Accountable for owning and ensuring flawless execution of testing calendar across designated programs
  • Review, query, pull and upload files from data warehouse / database and / or campaign management tool, troubleshoot issues, and ensure safe transfer and storage of confidential and personal data
  • Configure email deployment using uploaded list(s) or self-created list(s) in Responsys and other communication platforms, manipulating/splitting if necessary, suppressing other lists if necessary, and scheduling the email to deploy to the determined audiences
  • Monitor and uphold high deliverability and inbox deliverability by importing clean data and following best practices to avoid junk-box placement or blocked emails
  • Liaise with cross-functional teams including Business Intelligence/Data Warehousing, Product, Marketing Technology, Legal, and Marketing to ensure all aspects of the job are in line with business expectations and guardrail
  • Ensure regular reporting is provided on all campaigns and tests
  • All other duties as defined by the CRM team leadership
  • Minimum of 3-5 years of email marketing experience at an operational level, preferably in a consumer e-commerce or retail organization
  • A Bachelor’s degree, preferably in Business, Marketing or Technology
  • Hands-on experience with major Email Service Providers is required (e.g. Exact Target, SilverPop, Marketo, Responsys, Yesmail)
  • Overall knowledge of CRM technology infrastructure and how different tools/services/functionality integrate and facilitate data-driven marketing is a plus
  • Experience with testing, including test design, list splits, deployment, results focus
  • Strong QA process experience and adherence is essential
  • Experience with start to finish execution of multi-channel direct marketing/CRM programs and strong follow-through responsibilities demonstrated
  • Experience identifying and outlining key campaign metrics and building campaign proformas / measurement plans and reports/marketing analytics. Familiarity with Omniture and Google Analytics preferred
  • Must be proficient in visualizing data in a simple, easily understood and actionable way. SQL, tableau experience desired
  • Understanding and experience with current and emerging integrated technology – i.e; email, social, DMP for digital targeting, next best action marketing, etc. is also highly desirable
  • Excellent process, organizing and scheduling abilities
  • Team player with a positive attitude who thrives in a collaborative work environment but is able to work individually with minimal supervision
  • Able to exercise discretion and keep strictest levels of confidentiality
  • Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs