Events Marketing Manager Resume Samples

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V Anderson

Vickie

Anderson

17403 Bette Freeway

New York

+1 (555) 843 5383

17403 Bette Freeway

New York

Phone

p +1 (555) 843 5383

Experience Experience

Philadelphia, PA

Events Marketing Manager

Philadelphia, PA

Williamson Group

Philadelphia, PA

Events Marketing Manager

You will develop, execute and manage a comprehensive event strategy designed to drive lead generation opportunities and to strengthen our brand position
Work in a fast-paced environment and execute multiple events with competing priorities
Manage and execute the marquee event
Work with Advertising Sales to develop event sponsorship proposals and coordinate sponsorship activation with the Sponsorship Coordinator
Work with logistics to define sponsorship packages and create new MPO’s
Learn and use Event Management Software (CVent) and other online programs such as Basecamp for creative project management
Collaborate with the marketing and program managers on the overall event development

Boston, MA

National Events Marketing Manager

Boston, MA

Lehner, MacGyver and Herzog

Boston, MA

National Events Marketing Manager

Management of all of the national, industry-specific events including national conferences, seminars and webcasts. Establishing a corporate events resource team that provides guidelines, best practices and support for smaller, local events
Identifying candidates for sponsorship and selling major sponsorships to offset costs
Managing the budget to ensure that events are produced according to budgetary expectations
Developing programming and managing content in collaboration with the industry marketing leads
Management and execution of all event logistics ranging from site selection, transportation, production, food functions, entertainment, hotel accommodations, off-site activities, registration and event staff management
Planning and management of several internal events in multiple geographic areas per year including Partner meetings, town-hall style meetings, and others
Collaborating on the writing, designing, and producing of program content, invitations, web landing pages, etc., working closely with the corporate marketing team in the execution

present

Los Angeles, CA

Senior Events Marketing Manager

Los Angeles, CA

Waelchi Group

present

Los Angeles, CA

Senior Events Marketing Manager

present

Providing strategic consultation with stakeholders (event agenda, including topics/messages and potential speakers, relevant videos, templates, etc.)
Scheduling of all planning meetings with stakeholders, setting clear deadlines and success hurdles
Tracking and analyzing the performance of event activities, linked to clear business metrics
Implementing of event-related tools such as On24 and CVent
Management of event budget and post-event evaluations
Event materials and shipping logistics
Exceptional attention to detail and a good eye for aesthetics and design

Education Education

Bachelor’s Degree in Business

Florida International University

Bachelor’s Degree in Business

Skills Skills

Ability to work effectively under tight deadlines and strong attention to detail
Strong project management skills with the ability to manage multiple projects and events simultaneously
Builds strong relationships; establishes a strong, collaborative team environment
Strong negotiation skills to obtain best pricing, set deadlines, and quickly resolve show-related issues
Comprehensive knowledge of tradeshow industry to ensure best practices
Knowledge of HTML coding
Ability to travel up to 20% of the time
Strong project management skills
Detail oriented
Strong interpersonal relations skills to work effectively with and influence MHE staff, interdivisional staff and outside vendors

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Events Marketing Manager Resume Examples & Samples

Oversee production for TimesTalks including but not limited to managing logistics, contracts, vendors, promotion, marketing, ticketing, printed materials and technical aspects
Work with Marketing on design for consumer event promotional materials and onsite creative elements including interactive emails, print and digital advertisements, printed programs and onsite signage
Manage content and production for bi-weekly consumer events newsletter
Update content for consumer event websites including TimesTalks.com and NYTTravelShow.com
Work with Advertising Sales to develop event sponsorship proposals and coordinate sponsorship activation with the Sponsorship Coordinator
Manage invoice submission and budgeting for consumer events
Provide forecasting and monthly reports to the finance team
Manage TimesTalks video library and online video channels
Work with Marketing, Corporate Communications and Audience Development team on the consumer events social media strategy to grow audiences in post-event markets
Work closely with Corporate Communications on PR strategy and execution for consumer events
Research and provide information on new venues in NY as well as national and international markets
Work with the Event Programmer to create new and innovation event content
Work with Edit and Business sides to align current consumer events with new products and content across the company
Project manage team to meet appropriate deadlines
Strong event skills with emphasis on the technical aspects of event production
Strong project management skills with the ability to manage multiple projects and events simultaneously
Ability to work well with different teams across the company
Solid command of Excel, PowerPoint/Keynote and Photoshop
Knowledge of HTML coding a plus
Ability to work nights and weekends if needed
Ability to travel up to 20% of the time
5+ years event marketing experience

Events Marketing Manager Resume Examples & Samples

Conduct event market research, provide event recommendations, and support vendor contract negotiations
Lead event and exhibit strategy meetings from launch through debrief and ROI analysis
As a hands-on leader, manage any details required to execute a quality event including housing/hotel accommodations, event space reservations, group travel, registration of attendees, preparation of general exhibit /event information/instructions and other planning documents, preparation of required insurance and other legal documents needed to execute events, show service orders, look/feel and graphic direction, determine and order premiums, audit/pay/track invoices, etc
Work in close collaboration with McGraw-Hill Education's Product Marketing (including new Platform group), Regional Marketing, and Sales
Bachelor’s Degree in Marketing or related degree, or equivalent work experience
Five plus years management in events/tradeshows and marketing
The ability to travel to events
Excellent communication, organizational and interpersonal skills
Ability to lead others and develop strong relationships across the organization (Sales, Marketing) to achieve event objectives
Ability to communicate ideas effectively

Events Marketing Manager Resume Examples & Samples

Develop annual Event Marketing and Sponsorship calendar for eBay Motors
Identify and explore new sponsorship and event opportunities
Manage day-to-day business operations for small and large-scale events and sponsorship opportunities
Develop campaign briefs, strategies and goals for all attended events
Develop all collateral, messaging and creative as well as media planning to drive booth traffic and engagement
Partner with customer insights to develop customer segmentation and messaging strategies
Manage all events from initial concept through onsite experience. Ensure all events stay on track with timelines and deliverables
Plan budgets and ensure all events are tracking within budget scope
Partner with and manage key agencies and vendors
Communicate show plans, timelines and logistics to internal stakeholders
Evaluate post-show and campaign results and communicate actionable learnings and insights

Experiential Events & Marketing Manager Resume Examples & Samples

Manage coordination on all logistics of experiential events and activities
This position may include supervising one or more contracted employees and/or vendors
BA degree or equivalent years of experience in action sports events required
3-5 years event management experience
Strong leadership and organizational skills
Action / Outdoor Sports experience a plus
Ability to manage multiple projects at a time
Previous event planning experience required

Events Marketing Manager Resume Examples & Samples

College Degree or equivalent work experience
5 or more years exhibit management experience, in education space a plus
Strong interpersonal relations skills to work effectively with and influence MHE staff, interdivisional staff and outside vendors
Strong negotiation skills to obtain best pricing, set deadlines, and quickly resolve show-related issues
Comprehensive knowledge of tradeshow industry to ensure best practices
Ability to work effectively under tight deadlines and strong attention to detail
Ability to leverage Project Management skills to establish clear direction and accomplish goals
Excels at execution and brings innovative ideas forward with confidence
Builds strong relationships; establishes a strong, collaborative team environment

Events Marketing Manager, Eurofinance Resume Examples & Samples

Relevant degree, preferably in marketing
Solid experience of event marketing in a B2B environment
Proven ability to measure and improve ROI
Excellent copywriting skills with a sound knowledge of digital, social media and analytics
Ability to deliver campaigns to agreed deadlines and within budge

Events Marketing Manager Resume Examples & Samples

Understand the brand and product features in order to bring them to life in the physical space
Develop creative and innovative event strategy in collaboration with the project team and stakeholders
Work in a fast-paced environment and execute multiple events with competing priorities
Evaluate event performance, post-event ROI tracking, and wrap-up reports
Build relationships with internal and external partners
Confluence
JIRA
Tech industry experience

Customer & Partner Events Marketing Manager Resume Examples & Samples

3+ years of experience with inbound marketing
3+ years of experience within field marketing and/or event marketing
In-depth knowledge of the marketing/advertising agency and Independent Software Vendors (ISV) markets
Experience planning events, both from a logistics and content perspective, and reporting on the effectiveness of events (product adoption, revenue generation, etc.)
Experience working with outside vendors and/or Partners

Events Marketing Manager Resume Examples & Samples

2+ years in marketing, product and/or project management
Superior oral and written communication skills with an innate attention to detail
Strong bias for action and ability to prioritise
Desire to participate in change and appreciate a dynamic environment with rapidly

Events Marketing Manager Resume Examples & Samples

Required: 7+ years of experience including 4+ years of corporate event management experience
Required: Bachelor’s Degree
Required: Problem-solving skills and smarts
Required: Social skills and strong organizational skills, multi-tasker who's collaborative and has strong communication skills
Experience in fast-paced, fast-changing environment
Ability to travel 20% as needed
Project management expertise
Time-management skills
Problem-solving skills
The ability to cope with pressure and work to tight deadlines
The ability to self-start and thrive without much hand-holding
The ability to manage budgets
Strong business and practical sense
Must be able to work cross functionally

National Events Marketing Manager Resume Examples & Samples

Management of all of the national, industry-specific events including national conferences, seminars and webcasts. Establishing a corporate events resource team that provides guidelines, best practices and support for smaller, local events
Negotiating all meeting spaces, accommodations, special activities, food and beverage selections with hotels, audio visual requirements, conference centers and outside vendors
Identifying candidates for sponsorship and selling major sponsorships to offset costs
Managing the budget to ensure that events are produced according to budgetary expectations
Developing programming and managing content in collaboration with the industry marketing leads
Management and execution of all event logistics ranging from site selection, transportation, production, food functions, entertainment, hotel accommodations, off-site activities, registration and event staff management
Planning and management of several internal events in multiple geographic areas per year including Partner meetings, town-hall style meetings, and others
Collaborating on the writing, designing, and producing of program content, invitations, web landing pages, etc., working closely with the corporate marketing team in the execution
Event marketing, including target list development. Maintaining contact database and networking lists. Tracking leads and relationships in CRM
Working with the team to ensure that the Firm has the right tools and resources to support events, including webinar tools, event applications, social media feeds, and more
Oversight of continuing professional education (CPE) requirements and process for awarding certificates
Conducting research for new opportunities to attract industry conference attendees
Performing other duties and projects as assigned
5+ years of event management experience
Minimum of 3 years of experience working with a professional firm desirable. Experience with Commercial Real Estate, Private Equity, Affordable Housing, or Renewable Energy sectors a plus
Demonstrated success with selling sponsorships to offset event costs
Strong experience in contract negotiations
Proven ability to show ROI on events; experience tracking leads and relationships
Excellent verbal and written communication skills; demonstrated experience in writing and editing copy
Demonstrated experience in working with senior management and across departments and functions. Strong team player who enjoys collaborative work environment
Ability to manage multiple priorities and be a self-starter
Determination to consistently meet and exceed expectations
Ability to function as a member of a large national team to accomplish objectives
Ability to prioritize work to meet deadlines
Ability to travel as required (10-20%)
Personal and Professional Development
Project executive presence and positive attitude, acting consistently as an exemplary representative of the Firm
Recommend improvements to work methods or procedures/administrative issues

Events & Marketing Manager France M / F-br-en Resume Examples & Samples

Management of a team of event coordinators and marketing assistant
Project Management responsibility for all external national and international events and congresses in France
Liaison for relevant stakeholders (marketing, compliance, third party agencies)
Roll out of national congress plan & identity in line with divisional plan
Implementation of standard event policies regarding quality and compliance standards
Partner with Professional Education team to ensure consistent external Stryker brand image & experience at all training courses
2+ years experience of team management
Experience of marketing, travel or event management
Experience in an international organization ideal
Experience within the medical device and/or pharmaceutical industry ideal

Senior Events Marketing Manager Resume Examples & Samples

5+ years of event and tradeshow management experience for B2B high tech, SaaS and/or Cloud industry
Expert at creating, executing, and promoting new and innovative event ideas, delivering unique experiences connected with 3rd-party events and those we host ourselves
Can powerfully evangelize the vision and direction of event objectives and goals to all levels of the organization
Ability to collaborate and develop positive business relationships with all cross functional areas within New Relic including legal, finance and Product Management
Strong analytical skills and experience with tracking key performance metrics for event marketing
Budget Management and tracking
Bachelor’s degree in Business, Marketing

Field Events Marketing Manager Resume Examples & Samples

Work with a team of program and events specialists to evaluate the events calendar for each fiscal year and assess new ideas
Take ownership of assigned events, including budgeting, planning, forecasting, execution and follow-up with sales teams
Lead post-event communications with sales and digital teams to ensure proper and consistent lead flow
4+ years in an event strategy/specialist role, preferably within Marketing
Ability to stay ahead of trends and best practices for event planning and promotions
Basic understanding of lead generation and flow within a B2B organization

Events Marketing Manager Resume Examples & Samples

Create and implement annual marketing strategies to drive sponsor acquisition and retention across entire North America portfolio
Execute end-to-end exhibit sales campaigns and activities to help meet sponsor revenue targets
Manage lead generation/nurturing activities (VIP Day/webinars) to enhance the prospect/sponsor experience
Serve as marketing lead/point of contact within the North America event sales team; help define, establish and grow event brand and value proposition within the industry
Support sponsor sales team as needed throughout selling cycle
Work collaboratively to establish processes and controls to facilitate the consistent and timely implementation of prospecting campaigns including VIP Days and webinars
Update/create sales collateral – sell sheets, brochures, PPTs and related sales tools
Ensure that tools/marketing materials are globally consistent and align with branding guidelines
Manage internal and external creative support staff in the development of print and/or electronic communications (ensure materials are up to date on server, intranet, and gartner.com.)
Conduct pre-event attendee surveys to provide data for sales pre-calls; renewals and VIP program
Work with database team to identify appropriate list vendors, rent lists, and manage their use, ensuring lawful usage and proper suppressions
Produce post-event reports
Marketing analysis of activities to gauge ROI
Drive video projects to support marketing of North America events
Ensure event websites are updated for prospective sponsor audience and optimized to support lead generation activities
Manage logistics involved in VIP Day scheduling and onsite execution
Update/produce sales collateral and coordinate shipment of marketing materials for sales suite to support the event sales team at events
Drive development of marketing materials to support new events/products
Manage the North America sponsor marketing budget for each event and related administrative duties associated with invoice processing/procurement
Work with logistics to define sponsorship packages and create new MPO’s
Aim for continuous improvement to existing processes
Complete additional projects as required and support corporate goals related to events
Travel to events is required (30%)
BS/BA Marketing, Communications or related field
At least three years B-to-B marketing experience
Exceptional time management and organization skills are required including the ability to manage multiple projects and meet tight deadlines
Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
Strong written and verbal communications skills and copywriting/editing/proofreading experience
Direct / e-mail marketing; List/database management
Understanding of graphic design/print production processes
Understanding of the IT industry and key market forces
Financial/budget management experience
Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)

Special Events & Marketing Manager Resume Examples & Samples

Analyzes, develops and implements programs and strategies for the long-term cultivation, solicitation, and stewardship of development prospects. Oversees solicitation plans and processes including proposal writing, compliance and stewardship
May oversee collaboration with the Chapter Communications and NHQ Marketing Departments
Participates in the hiring, training, coaching, counseling and performance evaluation of employees and volunteers
Provides guidance to the Chapter Chief Development Officer (CDO), Major Gift Officers (MGO’s) and other financial development team members relating to the identification of funding opportunities and gift solicitation strategies
Develops effective working relationships with donors, volunteers, government and foundation representatives and others to nurture their connections to the organization
Identifies, qualifies, and cultivates new and ongoing development prospects research, networking and visits
Writes edits and develops proposals for individual, corporate, and foundation support for the organization
Coordinates the regular reporting on progress of fundraising for sustainability initiatives
Develops project plans & participates in budget development
Monitors program outcomes and results in order to increase fundraising program growth
Directs the work of development coordinators regarding administrative duties including recording and tracking donor invoices, acknowledgement correspondence, mass mailings, etc. May hire, train, coach, counsel and evaluate performance of direct reports and volunteers or give significant recommendations as to those supervisory actions
It is the responsibility of all Red Cross staff members to recruit, train and work with volunteers and to treat all clients, volunteers, guests, and other employees in a courteous and respectful manner at all times while maintaining a cooperative atmosphere for everyone. It is expected that each member of the regional management team to work with a volunteer counterpart to ensure key volunteers are utilized and ensure depth within the function
Carries out any additional assignments required to fulfill the Mission of the American Red Cross

Live Events Marketing Manager, Midwest Resume Examples & Samples

Provide scaling and pricing for events
Working with internal departments, i.e. PR and Marketing, concerning different avenues of promoting the event
Work with local media partners and venues to create and implement marketing strategies, sales and creative promotions
Ultimate goal is to make the best experience for our fans; before, during and after an event

Field Events Marketing Manager Resume Examples & Samples

10+ years in an event specialist/strategist role, preferably within Marketing
Strong understanding of lead generation and flow within a B2B organization
Expertise managing projects across various, regionally distributed teams

Senior Events Marketing Manager Resume Examples & Samples

Defining and monitoring project deliverables and timelines
Providing strategic consultation with stakeholders (event agenda, including topics/messages and potential speakers, relevant videos, templates, etc.)
Scheduling of all planning meetings with stakeholders, setting clear deadlines and success hurdles
Tracking and analyzing the performance of event activities, linked to clear business metrics
Implementing of event-related tools such as On24 and CVent
Management of event budget and post-event evaluations
Event materials and shipping logistics
Coordination with Design to fulfill event website, Save the Date, Invitation and any other design-related materials required
6-10 years of marketing experience, particularly around planning and executing B2B events as a tool for scalable marketing messages
Exceptional project management and communications skills. Ability to keep projects on course and see the big picture while managing multiple projects concurrently
Experience working in a complex global organization with frequent interactions with senior leadership
Fine-tuned people skills to manage multiple, demanding stakeholders, drive their objectives, and push back diplomatically when needed
Aptitude to understand the business and have a fine-tuned capability to make the right calls on a consistent basis
Ability to run large scale events, often with 200+ people in attendance
Must be able to self-direct and motivate
Experience with scalable marketing tools such as marketo, On24 and Cvent
Exceptional attention to detail and a good eye for aesthetics and design

Senior Events Marketing Manager Resume Examples & Samples

Produce Event Packages/Promotional Initiatives
Market “Products” within Events such as: Corporate, Social, Weddings, Private Dining, Private Concerts
Oversee web content, social media and manage national websites
Supervise the development, creation and execution of field collateral for LNSE business
Prepare, format & research content for marketing presentations
Assist Digital Marketing Team with projects as needed
Save all creative materials to the shared drive and assist team members on navigating assets by keeping all content organized and updated
Research consumer travel and hospitality trends relevant to lifestyle and luxury segments
Work with LN Special Events team to develop and distribute LNSE marketing materials
Manage overall field marketing teams including communication, activation and approvals for venue level marketing efforts
Manage all marketing systems as it relates to LNSE
Solicit, negotiate, secure and help cultivate partners for promotional and media programs that positively impact the Live Nation Special Events brand both at the local and national level
Coordinate promotional strategies and tactics with corporate and venue marketing teams to impact positive ROI and drive new revenue opportunities
Synchronize and standardize best practices for national programming, budget management, revenue tracking, and post-promotional reporting
Work with national marketing team to test, monitor and measure existing and new advertising channels to directly impact Special Events Sales
A minimum of 5 years’ experience of brand building and promotional marketing experience on a national and global brand, with an emphasis on private event marketing
Possess relationships in major entertainment/media companies/organizations
Excellent knowledge of and working relationships in media industry
Experience in leveraging partner media and assets
Ability to pitch to strategic partners and execute national promotional programs
Strong management skill and multi-market supervision experience a must
While not mandatory, candidates with restaurant, entertainment, and traffic driving business results highly desired
The right candidate will possess excellent written and verbal communication skills; exhibit good judgment and exceptional organizational skills. He/she must be able to work in a fast-paced environment, be solutions oriented and have proven skills in multi-tasking while exhibiting patience and flexibility under pressure. All applicants must be professional, courteous, and friendly

Events Marketing Manager Resume Examples & Samples

3-5 years’ experience in Marketing, with direct experience in event promotion and/or business to business environment
Digital and Direct marketing
Lead generation
Project and time management skills
Experience with fundamental principles of design
Past experience producing content (blog, SlideShare, Facebook, Twitter, etc.) an advantage
Business process analysis
Strong communication and collaboration skills
A dual-minded approach: You’re highly creative and understand your target audience needs but can also be process driven and think on your feet
Marketing Automation (Eloqua or similar) a plus

Events Marketing Manager Asean Amazon Web Services Resume Examples & Samples

Create and successfully drive awareness, adoption, and usage of AWS through innovative, scalable and leveragable platform programs - including marquee platform conferences, industry conferences, nurture & loyalty programs, content marketing and customer reference program
Plan, develop, and execute event marketing strategies to target technical and business decision makers and developers throughout ASEAN
Execute on the ASEAN marketing programs and work with the sales team in ASEAN to drive business growth and achieve revenue targets
Craft and develop compelling messaging and tools focused on customers (solution videos, customer success stories, flyers) for use on the web, at live events and in customer facing programs
10+ years of relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products to the enterprise market
Proven track record creating and executing demand gen programs in ASEAN based on deep understanding of the technology market requirements
Proven success managing complex and multi-faceted, measurable with a demonstrated ability to drive marketing programs to ROI metrics
A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
Demonstrated success in event management, campaign execution, and/or project management
Bachelor’s degree in business, marketing, technology, or relevant field of study
Experience working in a fast-paced and highly cross-functional organization with a fluid ability to operate successfully in a rapidly changing, ambiguous and undefined environment
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of flawless budget and plan execution
Superior oral and written communication skills with an strong attention to detail
The demonstrated ability to work independently and autonomously with the ability to manage time and juggle multiple priorities to execute high quality deliverables
Strong natural team player with the desire to work with cross functional groups for broader organizational success
Accomplished range of skills from high level strategic thinking to creative and execution
Innate ability to identify market opportunity, create innovative solutions that are driven to measurable closed lead loop conversion
Strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives with seamless alignment and integration of the sales & marketing engagement
Proven knowledge of industry tools preferred such as SalesForce, HTML and online analytics packages

Events Marketing Manager Resume Examples & Samples

Drive the overall strategy and planning for marketing events in the 3rd party Marketplace place
Collaborate with the marketing and program managers on the overall event development
Align the marketing communications strategy to the overall event strategy
Build the marketing enablement materials in partnership with creative services
Build a standardized, repeatable event “in a box” packaged for field marketing execution
Manage and execute the marquee event
Evaluate, measure and report on strategic effectiveness of the overall event
8+ years of relevant experience in event marketing
Bachelor’s degree in business, marketing, communications, or relevant field of study
Experience working with field marketing teams in the planning and execution of events
Experience leading and successfully delivering large scale events
Demonstrated success in event management, program management and project management
Marketing experience in a high-tech company/product/service strongly preferred
Experience working in a fast-paced and highly cross-functional global organization
Experience using email platforms such as Marketo, Adobe CQ and Salesforce
Solid attention to detail, customer-service orientation and creativity in problem-solving
A willingness and ability to travel
Works independently and autonomously

Business Partner Events Marketing Manager Resume Examples & Samples

3+ years project management & vendor management experience
2+ years experience in working with the business partner marketing channel
Excellent writing & verbal communications skills

Senior Events Marketing Manager Resume Examples & Samples

Develop global event marketing strategy for owned, sponsored and partner events that support overall pipeline and revenue objectives
Orchestrate the creation, execution and optimization of integrated events marketing strategies targeting North American and Latin American markets
Lead the development of end-to-end event marketing strategy for Hootsuite’s next user conference, including event programming, budget management, registration strategy, event production with internal teams and external agencies
Work with marketing and events partners including agencies, facilities, audio/visual, promotional merchandise, live stream/video, event tech, exhibit design and other event logistics partners
Collaborate with Global Marketing, Sales, and Demand Generation to insure maximized pipeline acceleration from event ROI
Lead Global Events Marketing Centre of Excellence establishing and refining global best practices and standards to ensure maximum pipeline generation and ROI
Engage with sales teams in order to gain buy-in, understanding and participation in marketing programs
Define, monitor and publish event marketing metrics; analyze marketing campaigns, make recommendations for enhancing effectiveness, and report on all activity and results
Manage high performing team, with multiple priorities and projects
Develop and manage the annual events marketing budget
Collaborate with Marketing teams to develop content to support campaigns, including (but not limited to): e-mail, web, blog, social media, video, and printed/digital assets

Events Marketing Manager, Business Marketing Resume Examples & Samples

10+ years of events marketing experience, preferably in the advertising, marketing technology, or media industry
5+ years working with cross-functional teams or stakeholders
Direct experience programming and/or producing various-sized events from 10 to 10,000 atendees
Direct experience managing advertising industry events and/or Cannes, Ad Week NY, Mobile World Congress, SXSW, etc
Thorough understanding of client-side marketing and the holistic role of events in the context of overall marketing strategy
Agency or wider experience across key marketer audiences (agency, brand, direct response)
Exceptional project management experience
Ability to work across various levels of the organization while building trust and fostering collaboration
Production experience from content programming to show management
Solid experience managing complex projects and budgets
Ability to work well under pressure, with tight deadlines
Ability to multitask and take the lead on several events simultaneously
Familiarity with competitive event landscape
Desire to consistently enhance events, bringing new ideas to the table – both strategic and executional
Willingness to singularly manage all aspects of a program
Excellent eye for detail
Must be a team player

Events Marketing Manager Resume Examples & Samples

Ensure the successful planning and execution of road shows, including venue selection, contract execution, budget management, staff and attendee communication, registration development, creative services production, and general logistics to ensure the program remains within budget, meets its programmatic goals, and reflects favorably on the Meraki brand
Manage all components of Japan tradeshows and conferences attended by Meraki staff/speakers, including booth/creative development and planning all aspects of Meraki-led and Cisco-led events
Uncover event opportunities in Japan market and take ownership and drive strategy, execution, analysis and measurement of Meraki created Japan sales enablement programs
Regularly survey and implement feedback from event attendees and involved event participants (booth staffers, partners, customers, etc) to ensure identified objectives and event mission are being met
Successfully interface and collaborate with Cisco Japan Marketing teams on events and event-related marketing campaigns that will generate leads and ultimately revenue pipeline in Japan
Continually identify, propose, and implement cost-savings opportunities
Initiate and lead new event programs to generate new opportunities from existing or new customers with the ability to create program goals, messaging, communication and overall event plans with minimal direction. through thoughtful and analytical program development
Engage appropriate counterparts outside of Meraki to gain best-practice knowledge and market trends which enhance our events
Partner on other Event Marketing programs as requested based on need or opportunity
Act as a resource and liaison to members of the Events & Brand team to promote team collaboration and engagement for what is best for the Meraki business
Support additional internal event program, such as events promoting positive corporate culture events, when the events needs are less demanding
Utilize reports from SFDC to identify, analyze, track, and report on key performance indicators to determine ROI, forecast alignment, and event metrics
Proactively bring new ideas and improved processes to the team for consideration. Think differently and deliver excellence
Develop, plan, and manage corporate events including sales incentive programs, internal training and education programs, and company cultural happiness events
5+ years of demonstrated success in event project management, campaign marketing, and/or consulting with an ability to thrive in a changing environment
Must speak Japanese at a native level and English fluently
Professional interpersonal skills. Proven track-record of successfully leading complex event programs with varied stakeholders representing cross-functional units
Proven success in managing external vendors and suppliers, and logistics experience – hotels, shipping, F&B contracts, etc
Competent budget development and management skills, as well as analysis of program results
Must be exceptionally detail-oriented and able to successfully manage multiple, concurrent project demands within established timelines
Should possess a sense of connection in helping to achieve the company’s annual goals. Experience working with or supporting sales initiatives is considered a plus
Resourceful, self-starter. Sense of urgency and strong work ethic. Excitement about realizing the potential in just about everything. Pro-active idea contributor and an engaged team member
Limited travel as related to assigned events. Travel requirements may increase as needed
Exceptional computer skills required (at a minimum): Microsoft Word, Excel, PowerPoint, and Salesforce.com. Familiarity with Marketo or similar marketing automation platform
Travel up to 25-30% for onsite event management

Events Marketing Manager Resume Examples & Samples

Manage the process to reactivate lapsed / dormant subscribers and update audience information
Develop campaign canvases for optimal deployment and drive event activity and response through segmentation and persona based marketing using Eloqua
Set up execution and reporting on campaigns for lead management and lead scoring
Develops strong partnership with marketing managers and digital teams
Must be an expert at Marketo or Eloqua
Prior experience with Eloqua, Hubspot, Marketo or another marketing automation platform preferred
Strong data management & manipulation skills – Advanced knowledge of MS Excel, and working knowledge of Access, Google Analytics, and other analysis tools
SQL knowledge with proven utilization and application preferred but not necessary
Familiar with enterprise-level analytics tools, such as Siebel is preferred but not necessary

Events Marketing Manager Resume Examples & Samples

5+ years of relevant work experience gained through previous roles held i.e. event planning, event co-ordination or event marketing
3+ years of proven project management experience within a matrixed organization
Experience working with cross-functional teams in the planning and execution of events
Demonstrated experience leading and successfully delivering large scale events
Demonstrated success in event management, program management and/or project management
A career path that demonstrates proven success delivering measurable marketing results
Ability to manage multiple priorities to execute high quality deliverables
Skilled negotiator with proven experience in finding creative ways to do more with less, and a track record of staying on budget
Confident, self-motivated individual with strong, demonstrable bias for action, and with an innate attention to detail

Events Marketing Manager Resume Examples & Samples

Build the overall strategy and plan for each individual event including KPIs
Identify the goals and objectives for lead generation, brand awareness and customer/partner engagement to track to KPIs
Develop the messaging for each event by buying center and/or vertical to ensure alignment with the target audience
Create, manage and maintain the budget, tracking all deliverables by line item
Manage overall event team 60 days prior to each event. Host weekly calls with team, assigning action items as necessary. Follow up on all action items, review new deliverables, communicate goals and objectives, review event messaging and audience
Execute each individual event, activate on all deliverables, manage all logistics. This includes sponsorship deliverables, messaging for all graphics, appropriate collateral etc
Identify future events that align with our overall strategy gathering feedback from sales, demand gen, product, market development, etc
Work with demand generation on pre- and post-event communications ensuring that we are touching customers and prospects throughout the funnel process with relevant and targeted event messaging
Work with PR/AR on social media event plan, and any analyst activity that may be appropriate to each event
Manage success metrics and reporting, 30-60-90 days out
On-site management of events including training booth/event staff on etiquette and appropriate messaging
Communicate and educate the sales team regarding new and planned events
Forecast, measure, analyze and report on impact of events on revenue, brand lift where applicable, PR and coverage
Minimum 3 years of experience in tradeshow planning/execution working on large and small events
Some event marketing and corporate marketing experience
Vendor negotiations and event evaluation experience
Understanding of customer acquisition and brand marketing
Experience working with event venues
Familiarity and experience with reporting tools and methodologies
Experience developing and creating tradeshow tools and assets
Excellent written and verbal communication and interpersonal skills
Problem Solver
Results oriented
Objective-driven planning and reporting
Creative thinking

Senior Events Marketing Manager Resume Examples & Samples

Duties include: Program planning and presentations, execution, logistics management, vendor relations, administrative, event updates, communications liaison and scheduling, liaison with other departments
Developing and managing program budgets (zero-based and historical), reconciliation, and event income and expenses. Exceptional level Budget management – plan to the budget / notify director of status
Setting and developing timelines, project management task lists, and divisions of duties
Managing logistics, operations, schedules, and production coordination
Manage site selection, RFP creation and management, site inspections, and analytical recaps
Oversee overall project execution, performance, and profitability
Project management, timelines, and task management
Registration and communications best practices (experience with event registration platforms)
Facilities management, audio-visual, room layouts and design
Vendor sourcing and management
Contracting, negotiations, and compliance ensuring we map to Event budgets and financials
Evaluations, reporting and analysis
Leadership and strong interpersonal skills
Outstanding written and oral communications skills
Working knowledge of Excel, Power Point, Word and cloud-sharing programs
Knowledge of Marketo and NetSuite is a plus
Supervise design and execution of event surveys and other tools to measure the success of the event programming and logistics
Develop and evolve an evaluation framework to assess the strengths of events and identify areas for improvement
8+ years of relevant experience