Events Marketing Manager Resume Samples

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VA
V Anderson
Vickie
Anderson
17403 Bette Freeway
New York
NY
17403 Bette Freeway
New York
NY
Experience Experience
12/2013 – present
Los Angeles, CA
Senior Events Marketing Manager
Senior Events Marketing Manager
12/2013 – present
Los Angeles, CA
Senior Events Marketing Manager
12/2013 – present
  • Providing strategic consultation with stakeholders (event agenda, including topics/messages and potential speakers, relevant videos, templates, etc.)
  • Scheduling of all planning meetings with stakeholders, setting clear deadlines and success hurdles
  • Tracking and analyzing the performance of event activities, linked to clear business metrics
  • Implementing of event-related tools such as On24 and CVent
  • Management of event budget and post-event evaluations
  • Event materials and shipping logistics
  • Exceptional attention to detail and a good eye for aesthetics and design
08/2008 – 07/2013
Boston, MA
National Events Marketing Manager
National Events Marketing Manager
08/2008 – 07/2013
Boston, MA
National Events Marketing Manager
08/2008 – 07/2013
  • Management of all of the national, industry-specific events including national conferences, seminars and webcasts. Establishing a corporate events resource team that provides guidelines, best practices and support for smaller, local events
  • Identifying candidates for sponsorship and selling major sponsorships to offset costs
  • Managing the budget to ensure that events are produced according to budgetary expectations
  • Developing programming and managing content in collaboration with the industry marketing leads
  • Management and execution of all event logistics ranging from site selection, transportation, production, food functions, entertainment, hotel accommodations, off-site activities, registration and event staff management
  • Planning and management of several internal events in multiple geographic areas per year including Partner meetings, town-hall style meetings, and others
  • Collaborating on the writing, designing, and producing of program content, invitations, web landing pages, etc., working closely with the corporate marketing team in the execution
02/2002 – 05/2008
Philadelphia, PA
Events Marketing Manager
Events Marketing Manager
02/2002 – 05/2008
Philadelphia, PA
Events Marketing Manager
02/2002 – 05/2008
  • You will develop, execute and manage a comprehensive event strategy designed to drive lead generation opportunities and to strengthen our brand position
  • Work in a fast-paced environment and execute multiple events with competing priorities
  • Manage and execute the marquee event
  • Work with Advertising Sales to develop event sponsorship proposals and coordinate sponsorship activation with the Sponsorship Coordinator
  • Work with logistics to define sponsorship packages and create new MPO’s
  • Learn and use Event Management Software (CVent) and other online programs such as Basecamp for creative project management
  • Collaborate with the marketing and program managers on the overall event development
Education Education
Bachelor’s Degree in Business
Florida International University
Bachelor’s Degree in Business
Skills Skills
  • Ability to work effectively under tight deadlines and strong attention to detail
  • Strong project management skills with the ability to manage multiple projects and events simultaneously
  • Builds strong relationships; establishes a strong, collaborative team environment
  • Strong negotiation skills to obtain best pricing, set deadlines, and quickly resolve show-related issues
  • Comprehensive knowledge of tradeshow industry to ensure best practices
  • Knowledge of HTML coding
  • Ability to travel up to 20% of the time
  • Strong project management skills
  • Detail oriented
  • Strong interpersonal relations skills to work effectively with and influence MHE staff, interdivisional staff and outside vendors
Create a Resume
1

Events Marketing Manager Resume Examples & Samples

  • Oversee production for TimesTalks including but not limited to managing logistics, contracts, vendors, promotion, marketing, ticketing, printed materials and technical aspects
  • Work with Marketing on design for consumer event promotional materials and onsite creative elements including interactive emails, print and digital advertisements, printed programs and onsite signage
  • Manage content and production for bi-weekly consumer events newsletter
  • Update content for consumer event websites including TimesTalks.com and NYTTravelShow.com
  • Work with Advertising Sales to develop event sponsorship proposals and coordinate sponsorship activation with the Sponsorship Coordinator
  • Manage invoice submission and budgeting for consumer events
  • Provide forecasting and monthly reports to the finance team
  • Manage TimesTalks video library and online video channels
  • Work with Marketing, Corporate Communications and Audience Development team on the consumer events social media strategy to grow audiences in post-event markets
  • Work closely with Corporate Communications on PR strategy and execution for consumer events
  • Research and provide information on new venues in NY as well as national and international markets
  • Work with the Event Programmer to create new and innovation event content
  • Work with Edit and Business sides to align current consumer events with new products and content across the company
  • Project manage team to meet appropriate deadlines
  • Strong event skills with emphasis on the technical aspects of event production
  • Strong project management skills with the ability to manage multiple projects and events simultaneously
  • Ability to work well with different teams across the company
  • Solid command of Excel, PowerPoint/Keynote and Photoshop
  • Knowledge of HTML coding a plus
  • Ability to work nights and weekends if needed
  • Ability to travel up to 20% of the time
  • 5+ years event marketing experience
2

Events Marketing Manager Resume Examples & Samples

  • Conduct event market research, provide event recommendations, and support vendor contract negotiations
  • Lead event and exhibit strategy meetings from launch through debrief and ROI analysis
  • As a hands-on leader, manage any details required to execute a quality event including housing/hotel accommodations, event space reservations, group travel, registration of attendees, preparation of general exhibit /event information/instructions and other planning documents, preparation of required insurance and other legal documents needed to execute events, show service orders, look/feel and graphic direction, determine and order premiums, audit/pay/track invoices, etc
  • Work in close collaboration with McGraw-Hill Education's Product Marketing (including new Platform group), Regional Marketing, and Sales
  • Bachelor’s Degree in Marketing or related degree, or equivalent work experience
  • Five plus years management in events/tradeshows and marketing
  • The ability to travel to events
  • Excellent communication, organizational and interpersonal skills
  • Ability to lead others and develop strong relationships across the organization (Sales, Marketing) to achieve event objectives
  • Ability to communicate ideas effectively
3

Events Marketing Manager Resume Examples & Samples

  • Develop annual Event Marketing and Sponsorship calendar for eBay Motors
  • Identify and explore new sponsorship and event opportunities
  • Manage day-to-day business operations for small and large-scale events and sponsorship opportunities
  • Develop campaign briefs, strategies and goals for all attended events
  • Develop all collateral, messaging and creative as well as media planning to drive booth traffic and engagement
  • Partner with customer insights to develop customer segmentation and messaging strategies
  • Manage all events from initial concept through onsite experience. Ensure all events stay on track with timelines and deliverables
  • Plan budgets and ensure all events are tracking within budget scope
  • Partner with and manage key agencies and vendors
  • Communicate show plans, timelines and logistics to internal stakeholders
  • Evaluate post-show and campaign results and communicate actionable learnings and insights
4

Experiential Events & Marketing Manager Resume Examples & Samples

  • Manage coordination on all logistics of experiential events and activities
  • This position may include supervising one or more contracted employees and/or vendors
  • BA degree or equivalent years of experience in action sports events required
  • 3-5 years event management experience
  • Strong leadership and organizational skills
  • Action / Outdoor Sports experience a plus
  • Ability to manage multiple projects at a time
  • Previous event planning experience required
5

Events Marketing Manager Resume Examples & Samples

  • College Degree or equivalent work experience
  • 5 or more years exhibit management experience, in education space a plus
  • Strong interpersonal relations skills to work effectively with and influence MHE staff, interdivisional staff and outside vendors
  • Strong negotiation skills to obtain best pricing, set deadlines, and quickly resolve show-related issues
  • Comprehensive knowledge of tradeshow industry to ensure best practices
  • Ability to work effectively under tight deadlines and strong attention to detail
  • Ability to leverage Project Management skills to establish clear direction and accomplish goals
  • Excels at execution and brings innovative ideas forward with confidence
  • Builds strong relationships; establishes a strong, collaborative team environment
6

Events Marketing Manager, Eurofinance Resume Examples & Samples

  • Relevant degree, preferably in marketing
  • Solid experience of event marketing in a B2B environment
  • Proven ability to measure and improve ROI
  • Excellent copywriting skills with a sound knowledge of digital, social media and analytics
  • Ability to deliver campaigns to agreed deadlines and within budge
7

Events Marketing Manager Resume Examples & Samples

  • Understand the brand and product features in order to bring them to life in the physical space
  • Develop creative and innovative event strategy in collaboration with the project team and stakeholders
  • Work in a fast-paced environment and execute multiple events with competing priorities
  • Evaluate event performance, post-event ROI tracking, and wrap-up reports
  • Build relationships with internal and external partners
  • Confluence
  • JIRA
  • Tech industry experience
8

Customer & Partner Events Marketing Manager Resume Examples & Samples

  • 3+ years of experience with inbound marketing
  • 3+ years of experience within field marketing and/or event marketing
  • In-depth knowledge of the marketing/advertising agency and Independent Software Vendors (ISV) markets
  • Experience planning events, both from a logistics and content perspective, and reporting on the effectiveness of events (product adoption, revenue generation, etc.)
  • Experience working with outside vendors and/or Partners
9

Events Marketing Manager Resume Examples & Samples

  • 2+ years in marketing, product and/or project management
  • Superior oral and written communication skills with an innate attention to detail
  • Strong bias for action and ability to prioritise
  • Desire to participate in change and appreciate a dynamic environment with rapidly
10

Events Marketing Manager Resume Examples & Samples

  • Required: 7+ years of experience including 4+ years of corporate event management experience
  • Required: Bachelor’s Degree
  • Required: Problem-solving skills and smarts
  • Required: Social skills and strong organizational skills, multi-tasker who's collaborative and has strong communication skills
  • Experience in fast-paced, fast-changing environment
  • Ability to travel 20% as needed
  • Project management expertise
  • Time-management skills
  • Problem-solving skills
  • The ability to cope with pressure and work to tight deadlines
  • The ability to self-start and thrive without much hand-holding
  • The ability to manage budgets
  • Strong business and practical sense
  • Must be able to work cross functionally
11

National Events Marketing Manager Resume Examples & Samples

  • Management of all of the national, industry-specific events including national conferences, seminars and webcasts. Establishing a corporate events resource team that provides guidelines, best practices and support for smaller, local events
  • Negotiating all meeting spaces, accommodations, special activities, food and beverage selections with hotels, audio visual requirements, conference centers and outside vendors
  • Identifying candidates for sponsorship and selling major sponsorships to offset costs
  • Managing the budget to ensure that events are produced according to budgetary expectations
  • Developing programming and managing content in collaboration with the industry marketing leads
  • Management and execution of all event logistics ranging from site selection, transportation, production, food functions, entertainment, hotel accommodations, off-site activities, registration and event staff management
  • Planning and management of several internal events in multiple geographic areas per year including Partner meetings, town-hall style meetings, and others
  • Collaborating on the writing, designing, and producing of program content, invitations, web landing pages, etc., working closely with the corporate marketing team in the execution
  • Event marketing, including target list development. Maintaining contact database and networking lists. Tracking leads and relationships in CRM
  • Working with the team to ensure that the Firm has the right tools and resources to support events, including webinar tools, event applications, social media feeds, and more
  • Oversight of continuing professional education (CPE) requirements and process for awarding certificates
  • Conducting research for new opportunities to attract industry conference attendees
  • Performing other duties and projects as assigned
  • 5+ years of event management experience
  • Minimum of 3 years of experience working with a professional firm desirable. Experience with Commercial Real Estate, Private Equity, Affordable Housing, or Renewable Energy sectors a plus
  • Demonstrated success with selling sponsorships to offset event costs
  • Strong experience in contract negotiations
  • Proven ability to show ROI on events; experience tracking leads and relationships
  • Excellent verbal and written communication skills; demonstrated experience in writing and editing copy
  • Demonstrated experience in working with senior management and across departments and functions. Strong team player who enjoys collaborative work environment
  • Ability to manage multiple priorities and be a self-starter
  • Determination to consistently meet and exceed expectations
  • Ability to function as a member of a large national team to accomplish objectives
  • Ability to prioritize work to meet deadlines
  • Ability to travel as required (10-20%)
  • Personal and Professional Development
  • Project executive presence and positive attitude, acting consistently as an exemplary representative of the Firm
  • Recommend improvements to work methods or procedures/administrative issues
12

Events & Marketing Manager France M / F-br-en Resume Examples & Samples

  • Management of a team of event coordinators and marketing assistant
  • Project Management responsibility for all external national and international events and congresses in France
  • Liaison for relevant stakeholders (marketing, compliance, third party agencies)
  • Roll out of national congress plan & identity in line with divisional plan
  • Implementation of standard event policies regarding quality and compliance standards
  • Partner with Professional Education team to ensure consistent external Stryker brand image & experience at all training courses
  • 2+ years experience of team management
  • Experience of marketing, travel or event management
  • Experience in an international organization ideal
  • Experience within the medical device and/or pharmaceutical industry ideal
13

Senior Events Marketing Manager Resume Examples & Samples

  • 5+ years of event and tradeshow management experience for B2B high tech, SaaS and/or Cloud industry
  • Expert at creating, executing, and promoting new and innovative event ideas, delivering unique experiences connected with 3rd-party events and those we host ourselves
  • Can powerfully evangelize the vision and direction of event objectives and goals to all levels of the organization
  • Ability to collaborate and develop positive business relationships with all cross functional areas within New Relic including legal, finance and Product Management
  • Strong analytical skills and experience with tracking key performance metrics for event marketing
  • Budget Management and tracking
  • Bachelor’s degree in Business, Marketing
14

Field Events Marketing Manager Resume Examples & Samples

  • Work with a team of program and events specialists to evaluate the events calendar for each fiscal year and assess new ideas
  • Take ownership of assigned events, including budgeting, planning, forecasting, execution and follow-up with sales teams
  • Lead post-event communications with sales and digital teams to ensure proper and consistent lead flow
  • 4+ years in an event strategy/specialist role, preferably within Marketing
  • Ability to stay ahead of trends and best practices for event planning and promotions
  • Basic understanding of lead generation and flow within a B2B organization
15

Events Marketing Manager Resume Examples & Samples

  • Create and implement annual marketing strategies to drive sponsor acquisition and retention across entire North America portfolio
  • Execute end-to-end exhibit sales campaigns and activities to help meet sponsor revenue targets
  • Manage lead generation/nurturing activities (VIP Day/webinars) to enhance the prospect/sponsor experience
  • Serve as marketing lead/point of contact within the North America event sales team; help define, establish and grow event brand and value proposition within the industry
  • Support sponsor sales team as needed throughout selling cycle
  • Work collaboratively to establish processes and controls to facilitate the consistent and timely implementation of prospecting campaigns including VIP Days and webinars
  • Update/create sales collateral – sell sheets, brochures, PPTs and related sales tools
  • Ensure that tools/marketing materials are globally consistent and align with branding guidelines
  • Manage internal and external creative support staff in the development of print and/or electronic communications (ensure materials are up to date on server, intranet, and gartner.com.)
  • Conduct pre-event attendee surveys to provide data for sales pre-calls; renewals and VIP program
  • Work with database team to identify appropriate list vendors, rent lists, and manage their use, ensuring lawful usage and proper suppressions
  • Produce post-event reports
  • Marketing analysis of activities to gauge ROI
  • Drive video projects to support marketing of North America events
  • Ensure event websites are updated for prospective sponsor audience and optimized to support lead generation activities
  • Manage logistics involved in VIP Day scheduling and onsite execution
  • Update/produce sales collateral and coordinate shipment of marketing materials for sales suite to support the event sales team at events
  • Drive development of marketing materials to support new events/products
  • Manage the North America sponsor marketing budget for each event and related administrative duties associated with invoice processing/procurement
  • Work with logistics to define sponsorship packages and create new MPO’s
  • Aim for continuous improvement to existing processes
  • Complete additional projects as required and support corporate goals related to events
  • Travel to events is required (30%)
  • BS/BA Marketing, Communications or related field
  • At least three years B-to-B marketing experience
  • Exceptional time management and organization skills are required including the ability to manage multiple projects and meet tight deadlines
  • Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
  • Strong written and verbal communications skills and copywriting/editing/proofreading experience
  • Direct / e-mail marketing; List/database management
  • Understanding of graphic design/print production processes
  • Understanding of the IT industry and key market forces
  • Financial/budget management experience
  • Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)
16

Special Events & Marketing Manager Resume Examples & Samples

  • Analyzes, develops and implements programs and strategies for the long-term cultivation, solicitation, and stewardship of development prospects. Oversees solicitation plans and processes including proposal writing, compliance and stewardship
  • May oversee collaboration with the Chapter Communications and NHQ Marketing Departments
  • Participates in the hiring, training, coaching, counseling and performance evaluation of employees and volunteers
  • Provides guidance to the Chapter Chief Development Officer (CDO), Major Gift Officers (MGO’s) and other financial development team members relating to the identification of funding opportunities and gift solicitation strategies
  • Develops effective working relationships with donors, volunteers, government and foundation representatives and others to nurture their connections to the organization
  • Identifies, qualifies, and cultivates new and ongoing development prospects research, networking and visits
  • Writes edits and develops proposals for individual, corporate, and foundation support for the organization
  • Coordinates the regular reporting on progress of fundraising for sustainability initiatives
  • Develops project plans & participates in budget development
  • Monitors program outcomes and results in order to increase fundraising program growth
  • Directs the work of development coordinators regarding administrative duties including recording and tracking donor invoices, acknowledgement correspondence, mass mailings, etc. May hire, train, coach, counsel and evaluate performance of direct reports and volunteers or give significant recommendations as to those supervisory actions
  • It is the responsibility of all Red Cross staff members to recruit, train and work with volunteers and to treat all clients, volunteers, guests, and other employees in a courteous and respectful manner at all times while maintaining a cooperative atmosphere for everyone. It is expected that each member of the regional management team to work with a volunteer counterpart to ensure key volunteers are utilized and ensure depth within the function
  • Carries out any additional assignments required to fulfill the Mission of the American Red Cross
17

Live Events Marketing Manager, Midwest Resume Examples & Samples

  • Provide scaling and pricing for events
  • Working with internal departments, i.e. PR and Marketing, concerning different avenues of promoting the event
  • Work with local media partners and venues to create and implement marketing strategies, sales and creative promotions
  • Ultimate goal is to make the best experience for our fans; before, during and after an event
18

Field Events Marketing Manager Resume Examples & Samples

  • 10+ years in an event specialist/strategist role, preferably within Marketing
  • Strong understanding of lead generation and flow within a B2B organization
  • Expertise managing projects across various, regionally distributed teams
19

Senior Events Marketing Manager Resume Examples & Samples

  • Defining and monitoring project deliverables and timelines
  • Providing strategic consultation with stakeholders (event agenda, including topics/messages and potential speakers, relevant videos, templates, etc.)
  • Scheduling of all planning meetings with stakeholders, setting clear deadlines and success hurdles
  • Tracking and analyzing the performance of event activities, linked to clear business metrics
  • Implementing of event-related tools such as On24 and CVent
  • Management of event budget and post-event evaluations
  • Event materials and shipping logistics
  • Coordination with Design to fulfill event website, Save the Date, Invitation and any other design-related materials required
  • 6-10 years of marketing experience, particularly around planning and executing B2B events as a tool for scalable marketing messages
  • Exceptional project management and communications skills. Ability to keep projects on course and see the big picture while managing multiple projects concurrently
  • Experience working in a complex global organization with frequent interactions with senior leadership
  • Fine-tuned people skills to manage multiple, demanding stakeholders, drive their objectives, and push back diplomatically when needed
  • Aptitude to understand the business and have a fine-tuned capability to make the right calls on a consistent basis
  • Ability to run large scale events, often with 200+ people in attendance
  • Must be able to self-direct and motivate
  • Experience with scalable marketing tools such as marketo, On24 and Cvent
  • Exceptional attention to detail and a good eye for aesthetics and design
20

Senior Events Marketing Manager Resume Examples & Samples

  • Produce Event Packages/Promotional Initiatives
  • Market “Products” within Events such as: Corporate, Social, Weddings, Private Dining, Private Concerts
  • Oversee web content, social media and manage national websites
  • Supervise the development, creation and execution of field collateral for LNSE business
  • Prepare, format & research content for marketing presentations
  • Assist Digital Marketing Team with projects as needed
  • Save all creative materials to the shared drive and assist team members on navigating assets by keeping all content organized and updated
  • Research consumer travel and hospitality trends relevant to lifestyle and luxury segments
  • Work with LN Special Events team to develop and distribute LNSE marketing materials
  • Manage overall field marketing teams including communication, activation and approvals for venue level marketing efforts
  • Manage all marketing systems as it relates to LNSE
  • Solicit, negotiate, secure and help cultivate partners for promotional and media programs that positively impact the Live Nation Special Events brand both at the local and national level
  • Coordinate promotional strategies and tactics with corporate and venue marketing teams to impact positive ROI and drive new revenue opportunities
  • Synchronize and standardize best practices for national programming, budget management, revenue tracking, and post-promotional reporting
  • Work with national marketing team to test, monitor and measure existing and new advertising channels to directly impact Special Events Sales
  • A minimum of 5 years’ experience of brand building and promotional marketing experience on a national and global brand, with an emphasis on private event marketing
  • Possess relationships in major entertainment/media companies/organizations
  • Excellent knowledge of and working relationships in media industry
  • Experience in leveraging partner media and assets
  • Ability to pitch to strategic partners and execute national promotional programs
  • Strong management skill and multi-market supervision experience a must
  • While not mandatory, candidates with restaurant, entertainment, and traffic driving business results highly desired
  • The right candidate will possess excellent written and verbal communication skills; exhibit good judgment and exceptional organizational skills. He/she must be able to work in a fast-paced environment, be solutions oriented and have proven skills in multi-tasking while exhibiting patience and flexibility under pressure. All applicants must be professional, courteous, and friendly
21

Events Marketing Manager Resume Examples & Samples

  • 3-5 years’ experience in Marketing, with direct experience in event promotion and/or business to business environment
  • Digital and Direct marketing
  • Lead generation
  • Project and time management skills
  • Experience with fundamental principles of design
  • Past experience producing content (blog, SlideShare, Facebook, Twitter, etc.) an advantage
  • Business process analysis
  • Strong communication and collaboration skills
  • A dual-minded approach: You’re highly creative and understand your target audience needs but can also be process driven and think on your feet
  • Marketing Automation (Eloqua or similar) a plus
22

Events Marketing Manager Asean Amazon Web Services Resume Examples & Samples

  • Create and successfully drive awareness, adoption, and usage of AWS through innovative, scalable and leveragable platform programs - including marquee platform conferences, industry conferences, nurture & loyalty programs, content marketing and customer reference program
  • Plan, develop, and execute event marketing strategies to target technical and business decision makers and developers throughout ASEAN
  • Execute on the ASEAN marketing programs and work with the sales team in ASEAN to drive business growth and achieve revenue targets
  • Craft and develop compelling messaging and tools focused on customers (solution videos, customer success stories, flyers) for use on the web, at live events and in customer facing programs
  • 10+ years of relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products to the enterprise market
  • Proven track record creating and executing demand gen programs in ASEAN based on deep understanding of the technology market requirements
  • Proven success managing complex and multi-faceted, measurable with a demonstrated ability to drive marketing programs to ROI metrics
  • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
  • Demonstrated success in event management, campaign execution, and/or project management
  • Bachelor’s degree in business, marketing, technology, or relevant field of study
  • Experience working in a fast-paced and highly cross-functional organization with a fluid ability to operate successfully in a rapidly changing, ambiguous and undefined environment
  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of flawless budget and plan execution
  • Superior oral and written communication skills with an strong attention to detail
  • The demonstrated ability to work independently and autonomously with the ability to manage time and juggle multiple priorities to execute high quality deliverables
  • Strong natural team player with the desire to work with cross functional groups for broader organizational success
  • Accomplished range of skills from high level strategic thinking to creative and execution
  • Innate ability to identify market opportunity, create innovative solutions that are driven to measurable closed lead loop conversion
  • Strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives with seamless alignment and integration of the sales & marketing engagement
  • Proven knowledge of industry tools preferred such as SalesForce, HTML and online analytics packages
23

Events Marketing Manager Resume Examples & Samples

  • Drive the overall strategy and planning for marketing events in the 3rd party Marketplace place
  • Collaborate with the marketing and program managers on the overall event development
  • Align the marketing communications strategy to the overall event strategy
  • Build the marketing enablement materials in partnership with creative services
  • Build a standardized, repeatable event “in a box” packaged for field marketing execution
  • Manage and execute the marquee event
  • Evaluate, measure and report on strategic effectiveness of the overall event
  • 8+ years of relevant experience in event marketing
  • Bachelor’s degree in business, marketing, communications, or relevant field of study
  • Experience working with field marketing teams in the planning and execution of events
  • Experience leading and successfully delivering large scale events
  • Demonstrated success in event management, program management and project management
  • Marketing experience in a high-tech company/product/service strongly preferred
  • Experience working in a fast-paced and highly cross-functional global organization
  • Experience using email platforms such as Marketo, Adobe CQ and Salesforce
  • Solid attention to detail, customer-service orientation and creativity in problem-solving
  • A willingness and ability to travel
  • Works independently and autonomously
24

Business Partner Events Marketing Manager Resume Examples & Samples

  • 3+ years project management & vendor management experience
  • 2+ years experience in working with the business partner marketing channel
  • Excellent writing & verbal communications skills
25

Senior Events Marketing Manager Resume Examples & Samples

  • Develop global event marketing strategy for owned, sponsored and partner events that support overall pipeline and revenue objectives
  • Orchestrate the creation, execution and optimization of integrated events marketing strategies targeting North American and Latin American markets
  • Lead the development of end-to-end event marketing strategy for Hootsuite’s next user conference, including event programming, budget management, registration strategy, event production with internal teams and external agencies
  • Work with marketing and events partners including agencies, facilities, audio/visual, promotional merchandise, live stream/video, event tech, exhibit design and other event logistics partners
  • Collaborate with Global Marketing, Sales, and Demand Generation to insure maximized pipeline acceleration from event ROI
  • Lead Global Events Marketing Centre of Excellence establishing and refining global best practices and standards to ensure maximum pipeline generation and ROI
  • Engage with sales teams in order to gain buy-in, understanding and participation in marketing programs
  • Define, monitor and publish event marketing metrics; analyze marketing campaigns, make recommendations for enhancing effectiveness, and report on all activity and results
  • Manage high performing team, with multiple priorities and projects
  • Develop and manage the annual events marketing budget
  • Collaborate with Marketing teams to develop content to support campaigns, including (but not limited to): e-mail, web, blog, social media, video, and printed/digital assets
26

Events Marketing Manager, Business Marketing Resume Examples & Samples

  • 10+ years of events marketing experience, preferably in the advertising, marketing technology, or media industry
  • 5+ years working with cross-functional teams or stakeholders
  • Direct experience programming and/or producing various-sized events from 10 to 10,000 atendees
  • Direct experience managing advertising industry events and/or Cannes, Ad Week NY, Mobile World Congress, SXSW, etc
  • Thorough understanding of client-side marketing and the holistic role of events in the context of overall marketing strategy
  • Agency or wider experience across key marketer audiences (agency, brand, direct response)
  • Exceptional project management experience
  • Ability to work across various levels of the organization while building trust and fostering collaboration
  • Production experience from content programming to show management
  • Solid experience managing complex projects and budgets
  • Ability to work well under pressure, with tight deadlines
  • Ability to multitask and take the lead on several events simultaneously
  • Familiarity with competitive event landscape
  • Desire to consistently enhance events, bringing new ideas to the table – both strategic and executional
  • Willingness to singularly manage all aspects of a program
  • Excellent eye for detail
  • Must be a team player
27

Events Marketing Manager Resume Examples & Samples

  • Ensure the successful planning and execution of road shows, including venue selection, contract execution, budget management, staff and attendee communication, registration development, creative services production, and general logistics to ensure the program remains within budget, meets its programmatic goals, and reflects favorably on the Meraki brand
  • Manage all components of Japan tradeshows and conferences attended by Meraki staff/speakers, including booth/creative development and planning all aspects of Meraki-led and Cisco-led events
  • Uncover event opportunities in Japan market and take ownership and drive strategy, execution, analysis and measurement of Meraki created Japan sales enablement programs
  • Regularly survey and implement feedback from event attendees and involved event participants (booth staffers, partners, customers, etc) to ensure identified objectives and event mission are being met
  • Successfully interface and collaborate with Cisco Japan Marketing teams on events and event-related marketing campaigns that will generate leads and ultimately revenue pipeline in Japan
  • Continually identify, propose, and implement cost-savings opportunities
  • Initiate and lead new event programs to generate new opportunities from existing or new customers with the ability to create program goals, messaging, communication and overall event plans with minimal direction. through thoughtful and analytical program development
  • Engage appropriate counterparts outside of Meraki to gain best-practice knowledge and market trends which enhance our events
  • Partner on other Event Marketing programs as requested based on need or opportunity
  • Act as a resource and liaison to members of the Events & Brand team to promote team collaboration and engagement for what is best for the Meraki business
  • Support additional internal event program, such as events promoting positive corporate culture events, when the events needs are less demanding
  • Utilize reports from SFDC to identify, analyze, track, and report on key performance indicators to determine ROI, forecast alignment, and event metrics
  • Proactively bring new ideas and improved processes to the team for consideration. Think differently and deliver excellence
  • Develop, plan, and manage corporate events including sales incentive programs, internal training and education programs, and company cultural happiness events
  • 5+ years of demonstrated success in event project management, campaign marketing, and/or consulting with an ability to thrive in a changing environment
  • Must speak Japanese at a native level and English fluently
  • Professional interpersonal skills. Proven track-record of successfully leading complex event programs with varied stakeholders representing cross-functional units
  • Proven success in managing external vendors and suppliers, and logistics experience – hotels, shipping, F&B contracts, etc
  • Competent budget development and management skills, as well as analysis of program results
  • Must be exceptionally detail-oriented and able to successfully manage multiple, concurrent project demands within established timelines
  • Should possess a sense of connection in helping to achieve the company’s annual goals. Experience working with or supporting sales initiatives is considered a plus
  • Resourceful, self-starter. Sense of urgency and strong work ethic. Excitement about realizing the potential in just about everything. Pro-active idea contributor and an engaged team member
  • Limited travel as related to assigned events. Travel requirements may increase as needed
  • Exceptional computer skills required (at a minimum): Microsoft Word, Excel, PowerPoint, and Salesforce.com. Familiarity with Marketo or similar marketing automation platform
  • Travel up to 25-30% for onsite event management
28

Events Marketing Manager Resume Examples & Samples

  • Manage the process to reactivate lapsed / dormant subscribers and update audience information
  • Develop campaign canvases for optimal deployment and drive event activity and response through segmentation and persona based marketing using Eloqua
  • Set up execution and reporting on campaigns for lead management and lead scoring
  • Develops strong partnership with marketing managers and digital teams
  • Must be an expert at Marketo or Eloqua
  • Prior experience with Eloqua, Hubspot, Marketo or another marketing automation platform preferred
  • Strong data management & manipulation skills – Advanced knowledge of MS Excel, and working knowledge of Access, Google Analytics, and other analysis tools
  • SQL knowledge with proven utilization and application preferred but not necessary
  • Familiar with enterprise-level analytics tools, such as Siebel is preferred but not necessary
29

Events Marketing Manager Resume Examples & Samples

  • 5+ years of relevant work experience gained through previous roles held i.e. event planning, event co-ordination or event marketing
  • 3+ years of proven project management experience within a matrixed organization
  • Experience working with cross-functional teams in the planning and execution of events
  • Demonstrated experience leading and successfully delivering large scale events
  • Demonstrated success in event management, program management and/or project management
  • A career path that demonstrates proven success delivering measurable marketing results
  • Ability to manage multiple priorities to execute high quality deliverables
  • Skilled negotiator with proven experience in finding creative ways to do more with less, and a track record of staying on budget
  • Confident, self-motivated individual with strong, demonstrable bias for action, and with an innate attention to detail
30

Events Marketing Manager Resume Examples & Samples

  • Build the overall strategy and plan for each individual event including KPIs
  • Identify the goals and objectives for lead generation, brand awareness and customer/partner engagement to track to KPIs
  • Develop the messaging for each event by buying center and/or vertical to ensure alignment with the target audience
  • Create, manage and maintain the budget, tracking all deliverables by line item
  • Manage overall event team 60 days prior to each event. Host weekly calls with team, assigning action items as necessary. Follow up on all action items, review new deliverables, communicate goals and objectives, review event messaging and audience
  • Execute each individual event, activate on all deliverables, manage all logistics. This includes sponsorship deliverables, messaging for all graphics, appropriate collateral etc
  • Identify future events that align with our overall strategy gathering feedback from sales, demand gen, product, market development, etc
  • Work with demand generation on pre- and post-event communications ensuring that we are touching customers and prospects throughout the funnel process with relevant and targeted event messaging
  • Work with PR/AR on social media event plan, and any analyst activity that may be appropriate to each event
  • Manage success metrics and reporting, 30-60-90 days out
  • On-site management of events including training booth/event staff on etiquette and appropriate messaging
  • Communicate and educate the sales team regarding new and planned events
  • Forecast, measure, analyze and report on impact of events on revenue, brand lift where applicable, PR and coverage
  • Minimum 3 years of experience in tradeshow planning/execution working on large and small events
  • Some event marketing and corporate marketing experience
  • Vendor negotiations and event evaluation experience
  • Understanding of customer acquisition and brand marketing
  • Experience working with event venues
  • Familiarity and experience with reporting tools and methodologies
  • Experience developing and creating tradeshow tools and assets
  • Excellent written and verbal communication and interpersonal skills
  • Problem Solver
  • Results oriented
  • Objective-driven planning and reporting
  • Creative thinking
31

Senior Events Marketing Manager Resume Examples & Samples

  • Duties include: Program planning and presentations, execution, logistics management, vendor relations, administrative, event updates, communications liaison and scheduling, liaison with other departments
  • Developing and managing program budgets (zero-based and historical), reconciliation, and event income and expenses. Exceptional level Budget management – plan to the budget / notify director of status
  • Setting and developing timelines, project management task lists, and divisions of duties
  • Managing logistics, operations, schedules, and production coordination
  • Manage site selection, RFP creation and management, site inspections, and analytical recaps
  • Oversee overall project execution, performance, and profitability
  • Project management, timelines, and task management
  • Registration and communications best practices (experience with event registration platforms)
  • Facilities management, audio-visual, room layouts and design
  • Vendor sourcing and management
  • Contracting, negotiations, and compliance ensuring we map to Event budgets and financials
  • Evaluations, reporting and analysis
  • Leadership and strong interpersonal skills
  • Outstanding written and oral communications skills
  • Working knowledge of Excel, Power Point, Word and cloud-sharing programs
  • Knowledge of Marketo and NetSuite is a plus
  • Supervise design and execution of event surveys and other tools to measure the success of the event programming and logistics
  • Develop and evolve an evaluation framework to assess the strengths of events and identify areas for improvement
  • 8+ years of relevant experience