Digital Acquisition Resume Samples

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K Kassulke
26020 Purdy Ramp
San Francisco
+1 (555) 857 1154
26020 Purdy Ramp
San Francisco
p +1 (555) 857 1154
Experience Experience
Chicago, IL
Digital Acquisition Coordinator
Chicago, IL
Chicago, IL
Digital Acquisition Coordinator
  • Work cross functionally across Creative, Merchandising, Social, Ecommerce, CRM teams to ensure digital strategy is aligned with overall marketing initiatives
  • Communication, execution and testing of all promotional campaigns and troubleshooting issues with Digital IT team from inception to completion
  • Weekly marketing campaign reporting and analysis of paid media channels
  • Coordinate the design, development, creation and trafficking of landing pages and display banners
  • Responsible for managing relationships with third-party vendors and optimizing all campaigns
  • Assist with new partner recruitment in affiliate, vetting agency suggestions to ensure they are on brand
  • Contribute to marketing and creative brainstorm sessions
Boston, MA
Citibank Berhad KL Digital Acquisition Partnership RM
Boston, MA
Legros, Cronin and Gislason
Boston, MA
Citibank Berhad KL Digital Acquisition Partnership RM
  • Jointly develop, manage and execute launch plans for each new initiatives with customer franchise
  • Provide periodic updates to management on market study through all possible channels on latest digital buzz and potential partners
  • Number of leads generated i.e. performance from partnerships acquired
  • Responsible for establishing, developing, negotiating and implementing a variety of new partnerships which will enhance and support the Digital Acquisition Goal
  • Responsible over identifying, developing and implementing new partnerships and initiatives for acquisition tie-ups across consumer products covering NTB Credit Cards, Personal Loans, Mortgages ,CitiGold and Citi Priority
  • Key account management for partnerships sourced
  • Collaborate with key internal stakeholders to ensure timely partnership on boarding
Los Angeles, CA
Assistant Manager, Digital Acquisition
Los Angeles, CA
Rau, Maggio and Trantow
Los Angeles, CA
Assistant Manager, Digital Acquisition
  • Provide budget information to the overall Manager to facilitate an overall view of marketing spend for Customer Communications & Marketing
  • Preparation of creative briefs that meet business objectives and provide essential information and direction for creative development
  • 10% E. Risk Management and Control
  • 40% C. Coordination of Campaign Development
  • Assist and coordinate the execution of communications, including the following key activities
  • 10% D. Relationship Management
  • Assist in the execution of customer marketing campaigns
Education Education
Bachelor’s Degree in Integrity
Bachelor’s Degree in Integrity
University of Kentucky
Bachelor’s Degree in Integrity
Skills Skills
  • Strong attention to detail and passion for quality
  • Strong time management skills and ability to balance multiple projects/deadlines
  • Strong attention to detail and manage time effectively
  • Strong proficiency in Microsoft Excel
  • Ability to work in a matrix environment
  • Demonstrated persistence, tenacity, and an ability to overcome obstacles
  • Knowledge of effective creative messaging
  • Strong analytical and measurement capabilities
  • Ability to balance multiple projects and deadlines
  • Strong oral, written and presentation skills
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15 Digital Acquisition resume templates


Digital Acquisition Marketing Analyst Resume Examples & Samples

  • Manage and disseminate LOB campaign reporting for measuring the performance of all digital performance campaigns and update key stakeholders with progresson our acquisition efforts
  • Analyze and interpret campaign results data and provide ongoing insights and recommendations to improve results
  • Provide Double Click support (setting up new profiles, creating reports, generating flood light tags, general DC platform questions) for all external partners and any internal departments
  • Collaborate with eBusiness team to optimize our key landing pages for conversion through usabilitytesting and A/B testing
  • 5 years of work experience in Business, Financial industry or eCommerce would be an asset
  • Exceptional analytic skills in a database marketing environment such as Marketing Data Analysis in either Financial Services and/or B2C Environment
  • Knowledge and expertise in Double Click, DBM, Google Analytics Site Catalyst , Adobe Test and Target
  • Willingness to multi-task and be flexible to take on varied responsibilities

Marketing Manager Digital Acquisition Content Resume Examples & Samples

  • Build a multi-channel content strategy incorporating insight on target audiences, professional markets, brand strategy and competitive factors
  • Curate third-party content as appropriate to further content marketing objectives
  • Work with the Marketing team to support the execution of marketing programs and campaigns with targeted content for vehicles including direct mail, email, webinars, events, press releases, and social media to drive revenue with existing customers and prospects
  • Work with the social media team and provided effective content and messaging to maximize all channels to help increase engagement, awareness and activation
  • Provide oversight and editorial review of content provided by internal or external partners
  • Produce and maintain a content calendar and comprehensive Marketing Communications Plan that outlines goals, key corporate/product messages, and communication vehicles to be leveraged
  • Provide reporting and analysis on content marketing initiatives resulting in strategies for optimization and performance improvement
  • Bachelor’s degree in Marketing, Communications, English, Journalism, or related major
  • Minimum 5+ years of marketing, content and writing experience in a corporate setting
  • Proven expertise in content marketing and writing including translating business goals and strategies into actionable and measurable marketing communications campaigns
  • Outstanding writing, messaging, copywriting and storytelling skills and portfolio of published writing/collateral examples exhibiting versatile writing styles capturing necessary tone and voice for a variety of brands
  • Experience developing, managing, and measuring social media strategies within a corporate setting
  • Track record of excellence in delivering on message quickly, with quality content across multiple mediums including web
  • Commitment to quality, accuracy, and consistency including adherence to brand standards
  • Experience working with multiple internal stakeholders as well as experience managing external vendors: PR agencies, etc
  • Experience effectively collaborating across multiple teams
  • Networking and dealing with senior members of the Wealth organization
  • Influencing and gaining buy-in
  • Adaptable and flexible to meet changing business needs

Director of Digital Acquisition Marketing Resume Examples & Samples

  • Overall Digital Marketing Strategy & Team Management
  • Define overall vision and strategies for INTERMIX retention and acquisition marketing programs in the context of business objectives and evolving consumer and marketplace dynamics
  • Manage digital marketing budget holistically, working with an agency to understand marketing effectiveness by channel and optimizing spend across channels
  • Lead, inspire and develop the team
  • Cross-functional partnering to ensure efficient and effective delivery of key company marketing initiatives
  • Identify and execute strategies that optimize sales results and generate efficiencies in digital spend
  • 8-10 years experience with at least 5 years managing a budget
  • Subject matter expert in acquisition marketing
  • Extensive knowledge of digital marketing best practices
  • Entrepreneurial spirit
  • Ability to thrive in a fast-paced and sometimes ambiguous environment

Digital Acquisition Coordinator Resume Examples & Samples

  • 1-2 years Marketing and Business Management experience
  • Understanding and familiarity of SEM or Display
  • Proficiency of Microsoft Excel
  • Strong time management skills
  • Knowledge of digital display and SEM
  • Knowledge of creative messaging

Gcg Head of Digital Acquisition & Engagement Resume Examples & Samples

  • To increase the % of acquisition via digital across all product categories in Cards, Banking and Lending, and maximize sales output
  • To continually enhance the acquisition onboarding experience, develop new partnerships with 3rd party digital partners and engaging Product and Usage teams to push product/service adoption
  • To increase the growth and broaden the distribution of digital engagement channels
  • To drive utilization of existing digital services and champion the use of Straight-Through-Processing for all customer contact points
  • To manage the budget for digital baking to optimize spend and expenses primarily towards improving effectiveness and reach of digital media, driving down CPA for digital acquisition and improve sales funnel efficiency
  • To innovate and develop new client acquisition and engagement methodologies and tools
  • To coordinate with Customer Franchise team to maximize customer outreach and education on new features within product roadmap
  • To collaborate with regional digital hub to champion new digital initiatives
  • To partner with Product teams (Retail Banking, Credit Payment Products, Secured Lending) to drive client centric, digital focused initiatives to increase digital/paperless adoption and client engagement on Citibank Online/CitiMobile logins
  • Collaborate with Country Marketing, Decision Management and Customer Experience Management within Customer Franchise to develop a customer centric strategy to build awareness and preference to our brand
  • This role required 8+ years of experience in Financial Services/Service/Digital Media industry
  • To have rich experience in a senior role working with cross-functional teams and bringing strategic insights and direction to the role of digital in business success
  • Strong background in digital marketing fundamentals including digital/social media, SEM, SEO, data analytics and driving usage campaigns
  • Background in sales and driving acquisition results are preferred
  • Proficient in working with technology teams and technology project management
  • Experience in working on multiple technologies and complex projects
  • Exposure to client-focused approach to new digital marketing and customer journey
  • Experience in Product Managament and P&L Management for financial industry is preferred
  • Minimum of 5 years experience in managing teams to deliver positive outcomes in complex, multi-discipline projects involving business stakeholders, consumer technology partners and global/regional collaborators
  • Passionate on driving innovation
  • Excellent verbal and written communication and formal presentation skills; the ability to interact professionally with all levels of personnel including senior management
  • Ability to promote positive work relationships with all departments; be the change agent; adapt to change quickly
  • Exceptional interpersonal, communication, consensus building and influencing skills
  • Ability to influence peers, superiors and subordinates
  • Strategic and analytical skills
  • Ability to make effective trade-offs that support the customer centricity, business strategy, profitability and competitive advantage

Digital Acquisition Marketing Analyst Resume Examples & Samples

  • 4-year degree in marketing, economics or equivalent
  • 1-2 years’ experience in search marketing
  • Command of Microsoft Office suite

Manager, Digital Acquisition & Usage Resume Examples & Samples

  • Degree holder in Marketing or Business related disciplines
  • Minimum of 5 years marketing and/or digital media experience
  • Strong communication skills and presentation skills
  • Self-initiative, creative and with good commercial business sense
  • Excellent interpersonal, coordination, negotiation and project management skills
  • Experience in a supervising/managerial role is preferred
  • Previous experience in the banking and finance industry is preferred
  • Knowledge of online marketing is a definite advantage
  • Proficient in written and spoken English and Cantonese

Senior Manager, Digital Acquisition Resume Examples & Samples

  • 60%: Digital Acquisition Strategy, Measurement and Acquisition Management
  • 10%: People Leadership
  • 10%: Relationship Management (collaborating with Product Marketing Managers, Online Marketing Managers, Designers, Developers, project teams, T&O, etc)
  • 10%: Risk Management and Control
  • 10%: Change and Innovation
  • 6-8 year’s experience in digital strategy consulting and planning
  • Excellent understanding of SEM space, sales funnels and optimization for sales and acquisition
  • Strong knowledge of RTB and retargeting strategies, digital marketing communications development and implementation, including advertising, social and mobile
  • Expert knowledge of tracking and measurement
  • In-depth knowledge of online user experience, ecommerce
  • Strong knowledge of digital space including social, mobile, email
  • Budget management
  • Superior influence skills and understanding of how to navigate a matrix organization
  • Ability to actively engage others to achieve positive business outcomes
  • Active influencer of future innovations and ability to make things happen through positive influence
  • Proven experience driving leads, sales and use of metrics to achieve the strategies
  • Ability to lead a high performing team
  • Analytical and measurement driven
  • Strong understanding of customer purchasing funnel
  • Excellent thought leadership skills with an ability to question assumptions
  • Highly organized, self-motivated, and able to prioritize
  • Proven interpersonal and relationship management skills
  • Strong presentation skills and technical skills in using excel and powerpoint

Marketing Manager, Digital Acquisition Resume Examples & Samples

  • Conversion environment optimization
  • Display Media
  • Other performance campaigns
  • Post-Secondary Degree in Marketing/Business
  • 4+ years Digital advertising experience, focusing on direct response media
  • Solid understanding of the digital channel and digital success metrics
  • Work experience in SEM or performance/direct response display
  • Experience in Financial Services environment an asset
  • Working knowledge of digital display and SEM
  • Ability to successfully work with agency partners
  • Technical marketing skills including marketing communications, market research, positioning, advertising and execution

Digital Acquisition Campaign Analyst Resume Examples & Samples

  • Develop and manage dashboards to communicate LOB campaign reporting for measuring the performance of all digital performance campaigns and update key stakeholders with progress
  • Assist in the campaign planning process to develop campaign response/sales forecast and assumptions
  • Work with external agencies to continually push for further optimization and pursuit of new opportunities in digital performance campaigns
  • Collaborate with eBusiness team to optimize our key landing pages for conversion through usability testing and A/B testing
  • Respond to and deliver on ad-hoc requests for customized campaign reports
  • Stay current with new advances and trends in the digital space, the competitive landscape, and marketing analytics
  • Maintain a holistic view of Marketing and regularly contribute to other department initiatives and programs
  • Marketing Data Analysis in either Financial Services and/or B2C Environment
  • Proficiency in statistics is an advantage
  • Strong SEM, Display and Retargeting campaign/campaign analytics experience
  • Excellent computer skills and expert level familiarity with digital Key Performance Indicators like CPL, (cost per lead) CPA (cost per acquisition), CPC (cost per click), CPM (cost per ‘000), and CPS (cost per sale)
  • High level of proficiency with MS Office suite (Excel, Word, PowerPoint)
  • Take ownership or tasks and drives projects through to completion
  • Reliable self-starter with attention to detail and passion for quality
  • Post-Secondary education in Math, Computer Science, Business, Marketing, or related field

Senior Manager, Digital Acquisition Resume Examples & Samples

  • 60 %: Digital Acquisition Strategy, Measurement and Acquisition Management
  • 10 %: Relationship Management (collaborating with Product Marketing Managers, Online Marketing Managers, Designers, Developers, project teams, T&O, etc)
  • 10 %: Risk Management and Control

Manager, Digital Acquisition Resume Examples & Samples

  • Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to the Director, Personal and Commercial Segments
  • Understanding and familiarity of SEO/SEM
  • Understanding of Digital media including RTB
  • Knowledge of enterprise channels and implications to marketing programs and communications
  • Strong attention to detail and manage time effectively
  • Strong analytical and measurement capabilities

Manager, Digital Acquisition Resume Examples & Samples

  • Build and maintain effective relationships with TD Digital Channels, TD Marketing Planning, TD Social Media, and third parties to design marketing programs delivering profitable portfolio growth
  • Develop and execute strategies to acquire new and profitable TD credit card accounts online
  • Support the fulfillment and development of new external digital partners to support portfolio growth
  • Own the development of digital acquisition customer promotions
  • Plan and forecast new account sales at the channel level. Monitor performance and respond accordingly
  • Evaluate the end-to-end acquisition process to identify process improvements that will increase conversion rates and optimize online user experience
  • Deliver a legendary customer experience in an omni-channel environment
  • Contribute to delivering team goals and promote teamwork within the group
  • Proactively identify issues, trends and opportunities
  • Support other key credit card initiatives as required

Digital Acquisition Manger Resume Examples & Samples

  • Working with partner agencies develop and implement online/mobile B2C sales strategies and plans to drive digital traffic and sales and manage within cost budget
  • Lead the development of The Sun’s affiliate marketing program, taking a pro-active approach to building strategic business partnerships with 3rd parties and developing innovative affiliate propositions. Undertake real-time reviews of the impact of affiliate marketing campaigns on sales performance, and adjust incentive structures accordingly to deliver the maximum ROI for News UK
  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives (including promotions) and recommendations for more effective or efficient ‘ways of working’ / product / service
  • Drive the efficient delivery of organisational change projects in support of News UK’s strategic agenda within a culture of empowerment through personal leadership
  • Experience of digital acquisition marketing (preferably within a subscription business)
  • Understanding of mobile marketing techniques including how to drive app installs/subscriptions cost effectively
  • Experience of the implementation and optimisation of online customer journeys
  • Familiar with reporting, tracking & analytic tools (e.g. Omniture, DFA, Salesforce)
  • Experience of managing campaigns with major advertising partners including Google, Facebook & Twitter etc
  • Good at working as part of cross functional team
  • Understanding of the UK newspaper (offline & online) landscape (preferable)

Digital Acquisition Consultant Resume Examples & Samples

  • Guide clients through the entire implementation process from kickoff to post go-live support
  • Consult with clients and project leaders to define the project structure, requirements and priorities
  • Define onboarding timelines and ensure milestones are achieved
  • Manage customer expectations of product delivery by establishing a trusted relationship and regularly communicating project status and requirements
  • Coordinate onboarding process with cross-functional departments, such as Accounting, Technical Support, Marketing, Development, Product and Training
  • Gather and clearly document customer requirements
  • Identify and establish data requirements and business rules
  • Strong focus on client relationships
  • Investigate and track client concerns and collaborate with Account Managers and Support Services to resolve any account issues
  • Degree and/or certification in a related field
  • 3-5 years of related experience
  • Advertising knowledge and/or experience within the ad space, including performance marketing, attribution, last click methodologies, ad analytics, and optimization
  • Client Services-oriented individual with experience in conflict resolution. Ability to speak to potentially senior level (directors etc.)
  • Familiar with ad tracking, multi-marketing data sources, big data, data warehouses, data manipulation (using Excel or other similar) and data analysis
  • Experience in Cross-functional / Matrix Team environment
  • Experience in Coordination / Scheduling / Planning / Scoping
  • Possesses an interest and/or background in the ad tech space

Digital Acquisition Data Scientist Resume Examples & Samples

  • Create a multi-channel attribution model to measure marketing’s contribution to subscription starts within the digital customer journey
  • Lead in the architecture of our marketing funnel tracking to conduct ROI by channel analysis and make budget allocation recommendations
  • Analyse business and marketing data to identify drivers of customer acquisition and retention, creating a customer lifetime value model
  • Work with our global media agencies to design and implement experiments to optimize marketing campaign performance and improve customer experience across our platforms (website, hubs and apps)
  • Report to management on performance and forecasting of the Global Digital Acquisition business and related marketing programs
  • Collaborate with data, BI, Insight, Development and Editorial teams on new product development and testing
  • Support senior leadership across The Economist Circulation business to provide regular reporting and analysis on key GDA business initiatives
  • Good programming ability with either Python, R, Scala, Java or matlab in a data science context (either creating propensity models, segmentations or solving complex problems using optimizations techniques)
  • Academic and/or commercial background in statistics, math or science
  • Experience in business intelligence, data science or analytics or recently completed a PhD in a quantitative discipline
  • Very good SQL / HiveQL skills
  • Knowledge of front-end tools such as Adobe Omniture, Tableau, QlikSense
  • Knowledge of the Cloudera/Hadoop stack (Hdfs, Hive, Impala)
  • Ability to thrive in a fun and fast-paced start-up environment
  • Self starter with strong work ethos

Manager Digital Acquisition Capabilities & Strategy Resume Examples & Samples

  • Accountable for leading the development of digital acquisition strategy and all sales capabilities for Cards by working jointly with relevant stakeholders of the Digital, Payments & Cards team, and all functional partners such as Operations, Technology, and Marketing
  • Develop the digital acquisition strategy and capability roadmap by working closely with the Sales and Client Engagement team and the RBC Rewards team
  • Assess digital capability gaps by aligning to the Cards Digital Strategy and segmentation model focusing on meeting prospective client needs
  • Lead and implement acquisition capabilities that enhance Cards cross-channel sales process and client experience
  • Conduct competitive and market research to identify new technology trends, solutions and capabilities that are support Cards Digital Strategy
  • Implement digital sales capabilities to provide the best in class “in-path” digital client experience aligning to Cards client segmentation model
  • Enable Cards to use new sales channels and devices to acquire clients leveraging digital capabilities
  • Proactively identify and highlight integration opportunities between various capability development initiatives
  • Works Strategically – seek opportunities for sustainable growth beyond existing boundaries through innovation and collaboration
  • Builds a High Performance Culture – lead change and continuous renewal while building capabilities of employees and teams
  • Drives Shareholder Value – competitive drive to “make money” for RBC while generate value for clients and shareholders
  • Leads with Integrity – mobilize others through authentic personal leadership and RBC values

Digital Acquisition Product Manager Resume Examples & Samples

  • Sets strategy for Digital Acquisition Products and Services
  • Works closely with the Digital Acquisition and Portfolio Management team on operational oversight of KeyBank’s Digital Acquisition and end to end client experience
  • Works with peers and leaders in the digital channel and other line of business partners to initiate and implement projects focused on achieving digital sales goals
  • Partners closely with others across Key to help deliver on product specific acquisition goals
  • Works to optimize every aspect of the digital sales funnel, including channel-specific acquisition inititatives, such as our mobile-only digital acquisition feature
  • Analyzes acquisition and portfolio results in order to recommend and make continued improvements and enhancements to online application and other campaigns that help deliver on digital sales goals
  • Proactively serves as an internal advocate of digital channels and client acquisition when leading or participating on projects
  • Subject matter expert for digital acquisition – uses external best in class examples of ecommerce and digital acquisition to help benchmark and develop roadmap. Generates and leverage learnings from internal and industry reports, direct client feedback, surveys, etc. to continuously improve offerings
  • Develops understanding of relevant risk and compliance parameters for digital acquisition and acts as first line of defence in Key’s risk operating model for digital acquisition
  • Acquires and maintains strong knowledge and passion for emerging trends in digital acquisition in order to help educate and influence critical partners and stakeholders and deliver on client needs
  • Partners closely with key members of other lines of business, including Marketing, Product, Field, and Call Center to understand opportunities in digital sales and marketing in connection with segmentation efforts
  • Understands and helps to deliver on long-term roadmap for a multi-channel client acquisition strategy that positions KeyBank as a digital leader
  • Continously enhances acquisition capabilities in an effort to provide prospective and current clients with the information and capabilities they need faster
  • Generates and leverage learnings from internal and industry reports, direct client feedback, surveys, etc. to continuously improve offerings
  • Bachelor’s Degree required or equivalent experience
  • Digital marketing or emerging technology project management experience
  • Strategic thinking ability and experience
  • Proven leader with strong emotional intelligence
  • Demonstrated multiple project management leadership skills; experience in organizing, planning and executing large-scale, multi-functional projects from vision through implementation
  • Proven ability to understand digital sales acquisition goals and implement projects to deliver on those goals
  • Passion and knowledge for Mobile and Web technology and emerging capabilities
  • Strong communication, negotiation and influencing skills
  • Comfort with ambiguity; can shift gears to deal with risk and uncertainty
  • Strong networking skills and horizontal collaboration across multiple stakeholders to maintain strong relationships with Product, Segment, Marketing, Field, Compliance and technology partners
  • Client focus and ability to create online experiences aligned with KeyBank product sets and Segment strategies
  • Several years experience in Retail Banking, Retail Banking Operations, or other Financial Services areas
  • Demonstrated analytical, process management and conceptual skills
  • Strong knowledge of Microsoft Word, Outlook, Excel and PowerPoint

Assistant Manager, Digital Acquisition Resume Examples & Samples

  • 20% B. Marketing & Digital Insight
  • Stay abreast of innovative marketing and digital approaches related to external and internal communication, and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
  • Document and understand the Canadian marketplace, including impacts of the US and other foreign competitors entering Canada. Using market knowledge, customer information, and analytics tools, assess customer needs and make recommendations for how to improve overall business results
  • Ensure all material is produced according to deadline
  • Ensure appropriate internal and external approvals are obtained
  • Ensure process stays on budget
  • Ensure all communication is consistent to overall brand positioning look and feel as well as compliant with legal/disclosure requirements
  • Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies
  • Represent the Digital experience in any discussions about the external advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures
  • Provide budget information to the overall Manager to facilitate an overall view of marketing spend for Customer Communications & Marketing
  • Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns
  • 2 years digital marketing experience
  • Some experience with digital media buying or booking digital media campaigns
  • Understanding of Digital media including RTB/Programmatic Display
  • Understanding and basic experience with SEM/PPC would be an asset
  • Understanding and basic experience of acquisition media within social channels would
  • Ability to interact with the senior levels of the organization
  • Strong proficiency in Microsoft Excel

Head of External Digital Acquisition Resume Examples & Samples

  • Developing and articulating strategic objectives for external digital acquisition
  • Developing a test and learn pipeline, owned jointly with digital acquisition colleagues
  • Taking a primary role in identifying and championing new opportunities for external digital channels
  • Actively managing relationships with media agencies, search engine partners, affiliate program participants and vendors
  • Partnering within the broader digital team to share results, manage forecasts, and align on overall digital priorities
  • Ensure flawless execution of digital marketing initiatives
  • Own creative development and execution for channel-specific initiatives
  • Extensive digital marketing experience with SEO, SEM, display media, and/or other digital channels
  • Excellent strategic thinking ability
  • Ability to inspire and lead a team
  • Strong ability to influence at all levels of the organization
  • MBA or card industry experience preferred

Director, Digital Acquisition Marketing Resume Examples & Samples

  • In partnership with our creative agencies, design, execute, analyze & optimize all digital display banner advertising for our Acquisitions campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) leveraging Dynamic Ad Targeting (DAT)
  • Translate the vision of the organization into actionable, quantitative plans. Design & deploy campaigns that will help us meet our KPIs (acquisition, revenue, CLV)
  • Identify digital trends and insights. Recommend creative optimizations based on latest digital insights
  • Brainstorm new and creative growth strategies
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption as appropriate
  • Plan, execute, and measure new digital Acquisition tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies, business units, Division partners and MarCom teams to ensure campaigns on consistently representing the goals of each appropriately
  • Lead special cross-channel projects with high visibility and exposure with minimal project definition

Digital Acquisition & Retention Manager Resume Examples & Samples

  • Work with senior digital and marketing leaders to develop strategies to grow the company’s installed base of digital subscribers and meet the company’s digital subscription revenue goals
  • Develop programs and campaigns to convert free and registered users of into paid subscribers and improve retention through lifecycle marketing promotions and price-testing
  • Develop programs and campaigns to grow OSMG’s paid base of subscribers for B-to-B website GrowthSpotter, a regional business intelligence email newsletter and website
  • Through testing and research, identify best prospects for conversion and help develop profiles that inform marketing, editorial and social desks on how best to attract, convert and retain those prospects
  • Work with the digital team to develop dynamic subscription pages that cater to digital users’ site habits and content preferences
  • Email campaign management through strategy, creative development, cross-functional project management, campaign setup, list management, reporting, testing, analysis and optimization
  • Map out paths and maintain offer code management for offline and online subscription flows
  • Work with the OSMG social media manager to attract and develop prospects
  • Be the local expert on digital acquisition and retention best practices and communicate those in a collaborative manner across the company
  • Advise department on legal opt-in, privacy policy and subscription disclosure requirements
  • Provide thought leadership about digital industry best practices and emerging technologies. Help identify and assess cutting edge tools and vendors that aid in digital subscriber acquisition and retention
  • Bachelor’s Degree in Marketing or related field; MBA or advanced degree preferred
  • Minimum of 7 years working in digital agency, e-commerce company, digital publishing business or similar capacity
  • Demonstrable experience managing digital media requirements including PPC management platforms, email deployment, basic knowledge of web infrastructure and SEO optimization, social media, mobile
  • Significant problem-solving, people and organizational management skills at all levels
  • Strength in influencing others, especially in cross-functional areas
  • Computer skills including proficiency with Microsoft Office
  • Experience in web analytics (Google Analytics, Omniture, etc.)
  • Active in educating self on digital trends and emerging media platforms

Channel Manager, Digital Acquisition Resume Examples & Samples

  • Search Engine Marketing
  • Website / Conversion optimization
  • Digital Content
  • 20% - Strategic Planning Support
  • Partner with Digital Marketing Channels and Product team to support the digital roadmap for the Direct to Consumer Insurance team
  • Think holistically about digital marketing and identify, evaluate and prioritize opportunities in areas such as: capabilities, content strategy, distribution partnerships, demand generation, conversion optimization, customer communication and brand awareness
  • Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to Head of Digital Acquisition, BMO Insurance
  • 60% - Campaign/Channel Management
  • Accountable for driving digital acquisition for insurance business across all products
  • Responsible for market penetration and new customer acquisition using a mix of search engines such as Google and Yahoo/Bing
  • Manage the SEM budget and allocate effectively within engines, campaigns, and keywords
  • Perform search marketing activities including, but not limited to, keyword research, competitor research, content and website performance analysis
  • Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns
  • Use best practices and test-and-learn initiatives to optimize search engine performance
  • Drive profitability via growth, optimization, creative testing and landing page testing
  • Measure and analyze the effectiveness and impact of web UX and SEO, identifying opportunities for improvements by partnering with teams within the organization to develop best-in-class digital experiences
  • Stay abreast of innovative marketing technologies and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
  • Ensure all campaign tactics and projects are meeting standards approved by the Bank
  • Provide digital support for campaigns including level of spend, messaging and keyword matching strategies as part of integrated campaigns developed for the product portfolio
  • Coordinate and ensure customer service and direct marketing information services are ready to support the implementation of digital acquisition programs
  • Work closely with colleagues to assist the development of integrated channel management
  • Report on the status of all digital marketing initiatives on a regular basis. Ensure that enhancements and modifications are made to plan as needed, keeping market conditions and corporate objectives in mind
  • Undertake special project as assigned
  • 10% - Relationship Management
  • Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies across different lines of business
  • Represent the team in any discussions related to digital advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures
  • 10% - Risk Management and Control
  • Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal, privacy, legislative and association regulations
  • Provide budget control reports to facilitate an overall view of digital campaign spend
  • Ensure all required authorizations and approvals are obtained for the execution of digital acquisition programs
  • Leverage external publications, trade publications and other sources of information to be informed about marketing trends and adjust plans and tactics as the landscape evolves
  • Be the subject matter expert on all things search related. This includes being the thought leader related to search algorithm changes and impact BMO business
  • Diploma or Post-Secondary Degree in Marketing/Business/Computer Science
  • 4-5 years digital advertising experience
  • Work experience in SEM, SEO and UX experience a plus
  • Google Adwords certification
  • Experience working with bid optimization tools
  • Working knowledge of Site Catalyst a plus
  • Highly proficient in Microsoft Excel
  • Experience with A/B and Multivariate testing required
  • Excellent analytical, quantitative, organizational, and prioritization skills
  • Working knowledge of SQL, HTML/CSS/JS a plus
  • Self-directed and enthusiastic team player
  • Demonstrated persistence, tenacity, and an ability to overcome obstacles
  • Enjoys technology and staying on top of a rapidly changing industry
  • Ability to work in a matrix environment

Digital Acquisition Head Resume Examples & Samples

  • Responsible to deliver and/or over-achieve the business plans assigned by Credit Card Business and new businesses in time to come
  • Drive development and implementation of Internet marketing strategies and innovations with your manager, product/channel managers to identify growth opportunities
  • Responsible to marketing budget management and delivering end-to-end superior customer experience
  • Collaborate with Strategic Alliance team for business development with external business partners e.g. online co-marketing initiatives
  • Identify & recommend with in-depth review of new Internet opportunities, process improvement, system enhancement to the management team
  • At least 5 years of proven experiences in digital marketing demonstrating broad internet business knowledge with a strong concentration in marketing communications
  • In-depth experience of the credit cards business would be an advantage but it is not a prerequisite for application
  • Excellent verbal and written communication skills including presentation creation and delivery
  • Excellent people and organizational skills required
  • Strong interpersonal skills, absolute team players and negotiators

Assistant Manager Digital Acquisition Resume Examples & Samples

  • Support the development, implementation, review and revision of a 1 year work plan including assimilating BMO’s vision, mission, values, operational and resource plans
  • Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues as necessary
  • Understand the digital experience and how it applies to each product portfolio from all business aspects, including competitive position, market position, customer journey and channel requirements to inform positioning and enhancing the digital experience on external positioning and communication requirements
  • Measure and analyze the effectiveness and impact of project communication deliverables, identifying opportunities for improvements and leverage the knowledge in development of future project communications deliverables
  • 40% C. Coordination of Campaign Development
  • Responsible for the execution of digital campaigns (paid search & social specifically)
  • Maintain strong relationships with internal and external partners to generate opportunities to leverage sponsorship rights that are owned by partners
  • 1-2 years digital advertising media experience
  • Working experience in SEM/PPC
  • Working experience in social media acquisition would be an asset
  • Experience with digital media buying, paid search & social campaign setup
  • Ability to report on campaign results and evaluate media performance
  • Understanding of RTB/Programmatic Display would be an asset
  • Some experience with DoubleClick ad serving platform
  • Experience in Financial Services environment and/or performance/acquisition driven campaign an asset
  • Proactive team player
  • Strong strategic, analytical and measurement capabilities
  • Strong interpersonal, relationship management skills
  • Strong attention to detail and passion for quality
  • Strong time management skills and ability to balance multiple projects/deadlines
  • Integrated marketing communication and planning skills

Manager, Digital Acquisition Marketing Resume Examples & Samples

  • Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints and perform weekly, monthly, and quarterly analysis across channels
  • Oversee direct response programs including Paid Search, Social, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media
  • Oversee business forecasting and analysis for marketing in partnership, acting as marketing’s lead partner with our analytics team
  • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
  • Own the process details of significant monthly budgets, including P&L management and forecast alignment, ensuring that they meet management requirements
  • 5+ years progressive experience in online marketing, ideally in an e-commerce company or startup
  • In-depth experience with key acquisition channels - ability to zoom from high level strategy with a nuanced approach to synergies across channels - down to tactical, channel specific optimization details
  • Managed and executed complex online acquisition programs without agency support
  • Experience managing and forecasting budgets and performance across marketing channels
  • Demonstrated ability to work with external agencies and manage day to day interactions
  • A rigorous, data-driven, and highly analytical mindset
  • A penchant for making decisions based on empirical evidence
  • Indisputable track record of growing and scaling innovative businesses or functions
  • First-rate collaboration skills across diverse departments

Assistant VP-digital Acquisition Resume Examples & Samples

  • Bachelor's degree holder
  • At least 7 years’ experience in marketing, digital agency experience is a plus
  • Digital savvy with keen interests in mobile and web technologies and trends
  • Strong business acumen and analytical ability
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Excellent written in English and Chinese and fluent spoken English

Senior Manager Digital Acquisition Resume Examples & Samples

  • Lead the development and delivery of both short and long term strategic acquisition plans including the creation and execution of a 3 Year Acquisition Roadmap, including
  • At least 3-5 years of digital experience
  • 5+ years of Credit Cards or Payments experience
  • Good working knowledge of Retail banking organizational structure and sales/delivery channels

Digital Acquisition New Initiatives Business Analyst Resume Examples & Samples

  • Analytical test design and set up
  • Measurement of performance
  • Attribution framework to lead data driven initiatives for testing various investment level combinations
  • Messaging and product strategies in digital targeting
  • Cross device remarketing strategies
  • Targeting alignment across business units
  • Identify new ways to evolve email channel in targeting direct mail prospects
  • Tag Management System ownership and leverage to manage digital audiences
  • Lead data driven attribution initiatives to test various spend allocation combinations
  • Onboard new digital partners and manage contract relationship
  • Operational execution of campaigns
  • 5+ years of work experience

Marketing Manager, Digital Acquisition Resume Examples & Samples

  • Manage and deploy digital media initiatives in a large subset of cities, optimizing for efficiency and building a scalable system
  • Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
  • Be a key partner on the regional expansion team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc
  • Determine the proper metrics for tracking current and future experiments
  • Use existing systems and develop relevant dashboards that provide insights and visualization into customer and channel performance relative to KPIs, projections, and historical performance
  • Implement and analyze A/B or Multi-Variate Tests to provide in-depth insights to the expansion team on the test data and understanding of marketing drivers’ effects

Director, Digital Acquisition Sales Resume Examples & Samples

  • SME responsible for leading complex sales engagements and leverage technical expertise and real-life experience in creating solutions, designs, proof of concept and implementation strategies for target clients
  • A strong ability to align and collaborate with internal resources in order to drive results
  • Interface with Finance, Product Development, Technology, Legal, and other related functions
  • Effectively negotiate (and re-negotiate) deal terms with clients and ensure deal structures deliver financial returns consistent with Experian internal hurdles
  • Assists clients with strategic planning initiatives, marketing program development, results analysis and campaign planning
  • Successfully manage to all KPI’s (i.e. Revenue goals, client satisfaction, etc.)
  • Maintain deep knowledge and insight of competitive landscape

Digital Acquisition\optimization Leader Resume Examples & Samples

  • Develop Pure Storage’s global digital content strategy. Establish a content publishing calendar that aligns with corporate goals, events, and campaigns, and integrates multiple channels such as social, events, and email blasts
  • Optimize performance across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social media, with an eye to driving new customer acquisition, customer engagement, and ultimately, conversion
  • Oversee Pure’s strategy around how we digitally acquire visitors and prospects, what their journey is like across digital channels, and how we best optimize their experience for conversion
  • Partner with Analytics resources to mine website data, syndicated research, and other customer insight tools to develop strategies for reaching new customer targets
  • Drive the strategy for website testing. Ensure testing and optimization of content, messaging, asset placement, CTAs, lead gen flows, etc. Recommend testing opportunities and best practices for content creators and campaign teams throughout marketing
  • Be the expert voice of digital marketing when partnering with Product Marketing and Integrated Marketing teams. Use acquired knowledge of our visitor behavior to suggest improved approaches for product positioning and landing pages
  • Understand the role personas play in content marketing. Use data gathered from visitor behavior to recommend improvements to Pure’s persona definitions
  • Work with the global regional teams to define opportunities for site localization. Develop tiering strategy for translation as we expand into additional languages
  • Lead Pure’s paid (SEM) and organic (SEO) search strategies. Manage agency relationships, and work with the campaigns team to ensure online ad messaging and performance aligns with campaign/business goals
  • Be creative in finding new ways to push the envelope for digital marketing. Stay atop the latest trends as well as what our competitors are doing. Look toward new technologies and methods to help Pure become the leader in digital marketing tactics
  • Manage and develop a growing team of digital markers, focused on delivering successfully on Pure’s digital strategy
  • Be an active leader: able to roll up your sleeves and be hands-on, and also delegate and effectively manage people as the marketing team grows
  • 8-10 years of digital marketing and audience development experience, including team management experience
  • Familiarity with segmentation and online behavioral advertising
  • Proficiency with web analytics tools such as Google Analytics or Adobe Analytics (Omniture)
  • Successful track record in delivering strategic direction, analysis, and recommendations on critical decisions regarding marketing and audience needs
  • Experience working with globalized websites / localization
  • Thorough knowledge of digital channels, including social media, in a B2B environment
  • Excellent written and verbal communication, including strong editing, grammar, and proof reading skills; good listener
  • Experience using digital applications, such as CMS, CRM, or marketing automation

Director Digital Acquisition Channel Design Resume Examples & Samples

  • Take a more holistic approach to marketing across Display, Search & Site
  • Drive growth in digital acquisition
  • Increase channel automation to allow Marketers to focus on the prospect / customer
  • Drive upper and lower funnel efficiencies
  • Enable quicker facilitation of learning across markets
  • Increase investment agility, enabling easy re-allocation of funds across global markets based on profit opportunity
  • Globalizing our Paid Search and Biddable Media platforms to
  • Minimum 8 years Marketing experience in Digital
  • Minimum 5 years Acquisition or Performance Marketing
  • Extremely savvy with Ad Tech / Mar Tech and significant experience of leveraging digital marketing eco system to deliver results
  • Experience of working in a matrix organization
  • Proven Digital Acquisition or equivalent Performance Marketing track record of consistently delivering results and driving innovation and change
  • Strategic and analytical orientation - numerical with forecasting, plus Financial acumen to drive business and investment analyses
  • Vendor management experience including negotiation and performance management
  • Preferably experience managing trading on DSP’s or PPC platforms
  • Experience driving innovation, managing change and working in a ‘white space’ environment

Senior Analyst, Digital Acquisition Resume Examples & Samples

  • Strong digital background and agency experience or agency management experience
  • Comfort with numbers and analyzing data to generate insights
  • Creative thinker who is eager to re-imagine the status quo
  • Attention to detail and superior project management
  • Able to manage multiple projects with ease simultaneously
  • Collaborative spirit and one that enjoys a matrix, team-based working environment
  • Passionate about prospect marketing and financial services

SVP, Digital Acquisition Resume Examples & Samples

  • Drive forward our digital roadmap through the identification, analysis, and implementation of new and enhanced digital acquisitions functionality
  • Lead a team of product managers to drive the development of new Acquisition capabilities as part of the Agile Citi program & methodology
  • Define and gather KPIs to measure and monitor progress of digital capabilities and effectiveness on a daily, weekly, and monthly basis to inform real-time course corrections and longer-term enhancements
  • 10+ years’ experience in digital product management or product development. Agile experience strongly preferred
  • Bachelor’s degree required, MBA desired
  • Financial services industry experience is not required, but is a plus
  • Experience interfacing with vendors and cross-functional teams
  • Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the Citi franchise
  • Ability to work enthusiastically with people outside of their immediate team to drive consensus and results
  • Energetic and self-driven personality with a persistent desire to learn and grow professionally
  • Proficient in MS Word, MS PowerPoint and MS Excel

Channel Manager, Digital Acquisition Resume Examples & Samples

  • Evaluate executed programs holistically across all aspects (channels, message, offer, competition, etc.) and drive shareable insights
  • Contribute to the change agenda of Customer Communications & Marketing
  • Manage the execution of digital marketing campaigns
  • Develop DMP integration roadmap and execute through cross-channel/team collaboration
  • Lead and coordinate the execution of communications, including the following key activities
  • 4-6 years in digital marketing
  • Solid understanding of digital channels and digital success metrics
  • Expertise in display channel & RTB/Programmatic
  • Digital media buying, booking digital media campaigns & optimization
  • Strong handle of digital platforms – DMP, attribution modelling systems, Adwords, DBM, etc
  • Ability to report on campaign results to evaluate media performance and drive insights
  • Some experience with DoubeClick adserving platform
  • Understanding of SEM/PPC, Social, Affiliates channels would be an asset
  • Experience evaluating digital creative and campaign landing pages
  • Analytical, data-driven thinking
  • Interpersonal, relationship management skills

Gcg-regional Digital Acquisition Marketing & Media Cluster Head Resume Examples & Samples

  • Develop and strengthen media planning for your markets through strong planning and media vendors for your region
  • Create partnership and represent your markets in deals with regional and local media houses for the center, as well as market
  • Harness APAC hub expertise across the cluster of markets to maximize digital sales, revenue through the channel, brand metrics and NPS
  • Build sustainable and standard working processes that continues building on growth in a harmonious and time efficient/time bound manner with markets, hub and vendors
  • Provide scale and/or increase efficiency of local media houses in market
  • Develop a Digital Integrated Media strategy along with hub experts to maximize the current sales and card usage
  • Actively work through hub expert with functions across the market to enable acquisition process re-engineering (through higher digitization of the application process) to reduce account turnaround time and cost of doing digital sales
  • Actively work with Sales/Country Digital and Marketing Business teams to improve impact of media on awareness, brand, cards usage and conversions within the funnel
  • Provide actionable insights to improve media efficiency and funnel efficiency to reduce cost per account
  • Sales process and plan alignment with multi-functions that directly and indirectly influence accounts acquired through internet - Sales and Distribution, Credit Risk, Credit Operations, Cards, Retail Banking, etc
  • Develop the dashboard using Citi’s Web Metrics System and APAC hub expertise to improve lead forms and creatives across the board and improve across the funnel KPI
  • Develop standard metrics to track end-to-end Sales Funnel efficiency
  • Leverage marketing and advertising automation tools and capabilities to improve effectiveness and efficiency of driving traffic and reducing costs
  • 10+ years of Sales/Acquisition experience and knowledge of Digital Marketing is preferred
  • Strong people and project management skills with the ability to multi-task
  • Independent and self-motivated with a high level of initiative and energy
  • Working knowledge of marketing/advertising technology tools is preferred
  • Strong agency management skills and experience
  • Experience in managing digital platforms or channels will be preferred

Assistant VP, Digital Acquisition Resume Examples & Samples

  • Bachelor degree holder
  • Strong business acumen and exhibits strong balance of creativity and analytical skills
  • Excellent spoken and written English and Chinese

VP-personal Loan-digital Acquisition & Process Improvement Resume Examples & Samples

  • Minimum 10 years experience in banking/digital related projects
  • Passion to lead and drive change to improve customer experience
  • Good communication and problem solving skills
  • Able to work with stakeholders across different functions

Analyst / Senior Analyst, Digital Acquisition Resume Examples & Samples

  • Develop comprehensive online card acquisition tactics to drive business goals for selected channels
  • Execute test plan with strong focus on content customizations, targeting, personalization of user experiences and site functionality enhancements
  • Partner closely with Central teams to bring new innovations to the market and monitor the performance of test elements to quantify the business impact
  • Be an active and vocal digital evangelist to help support the agenda of business transformation
  • Passion for all things digital and an insatiable desire to innovate
  • Interest in digital user journey design
  • Excellent planning and organizational skills, high attention to detail
  • Solid analytical skills

Director, Digital Acquisition Marketing, Saas Resume Examples & Samples

  • Leading a team to define and execute against a strategy that drives significant growth in customer acquisition
  • Providing paid (online and offline) inputs into the acquisition demand model, partnering with key stakeholders across planning and finance to ensure accurate forecasting
  • Continually evaluating assumptions (e.g., CPAs from different tactics) vs. performance and LTV, and highlighting for leadership any early indicators these historical assumptions are changing
  • Prioritizing, designing and executing campaigns and tests to efficiently maximize performance
  • Briefing and managing agency partners to conceptualize, develop and execute campaigns
  • Collaborating with the Digital Marketing team to develop and optimize onsite assets
  • Performing in-depth analysis into marketing channel and campaign performance to yield key insights and leverage these insights in partnership with your team to optimize performance
  • Managing relationships with internal business clients. Serving as a point of understanding on campaigns, presenting creative work to clients (with agencies), and reporting on results and next steps for continued improvement
  • Monitoring and managing budget and corresponding results, providing transparency on a regular basis over the course of the year
  • 7-10 years of experience in a marketing leadership role with a focus on acquisition
  • B2B marketing experience
  • Demonstration of critical thinking capabilities, exceptionally analytical and quantitative; an ability to turn data into marketing recommendations
  • Experience building and managing multi-channel acquisition strategies, including but not limited to search, social, paid, direct mail and affiliate marketing
  • Experience with marketing SaaS-based solutions
  • Strong business partnering experience across multiple departments; ability to successfully collaborate cross-functionally to achieve company goals
  • Experience managing and completing cross-team projects; Ability to project manage/prioritize multiple projects simultaneously
  • Naturally curious and driven to find creative solutions that others haven’t considered; Have an A/B testing and optimization mindset
  • Positive energy, a team player who thrives on the thrill of scaling new, innovative solutions, and enjoys being part of a high-energy collaborative team
  • Attribution modeling is a plus

Citibank Berhad KL Digital Acquisition Partnership RM Resume Examples & Samples

  • Responsible over identifying, developing and implementing new partnerships and initiatives for acquisition tie-ups across consumer products covering NTB Credit Cards, Personal Loans, Mortgages ,CitiGold and Citi Priority
  • Responsible for establishing, developing, negotiating and implementing a variety of new partnerships which will enhance and support the Digital Acquisition Goal
  • Responsible for responsibly managing A&M budget for purposes of deal-making
  • On-boarding new partners through deal-making and negotiations
  • To source and strike new partnership deals with strategic digital partners e.g. start-ups, etc
  • Well-versed in partner on-boarding process
  • Collaborate with key internal stakeholders to ensure timely partnership on boarding
  • Steer and direct new partnership from the idea to contracting and launching
  • Timely update latest collaboration initiatives in Digital Collaborate Site
  • Jointly develop, manage and execute launch plans for each new initiatives with customer franchise
  • Key account management for partnerships sourced
  • Provide periodic updates to management on market study through all possible channels on latest digital buzz and potential partners
  • Digitally-savvy and passionate about new technological advancements, always well updated on latest digital buzz and news
  • Able to quickly understand business models and partners’ modus operandi to be able to see collaboration potential
  • Strong interpersonal skills (extrovert nature is preferred), and able to influence preferred outcome on deal-making through strong negotiation skills
  • Proactive, self-driven and self-monitoring
  • Strong project management skills with ability to work independently
  • Ability to establish and cultivate collaborative and successful working relationships with internal and external groups
  • Ability to build strong relationship with a large number of strategic partners
  • Innovative and able to think out of the box
  • Possess at least 1 year relevant working experience in Relationship Management/Sales/Client-Servicing

Manager Digital Acquisition Programme Management Resume Examples & Samples

  • Responsible for understanding and communicating IMS channel management roadmaps & progress
  • Working with local market teams and the DACM team to keep track of plans, progress and resultant impact on results
  • Monitor IO plans and acquisition performance using various channel MIS platforms and Omniture Site Catalyst
  • Track SQP and A&P budgets and performance against plan
  • Maintain digital acquisition best practice and playbook documents and co-ordinate community calls to showcase channel excellence
  • Ensure effective annual planning and day-to-day management of DACM budgets
  • Collaborating with IMS Business Unit partners from GCO, Technology, Human Resources, as well as with other BU’s and teams on initiatives as required
  • Planning and developing strategic content/agenda for meetings (e.g, market and vendor visits, l Town Halls, cross-BU presentations, Senior Management Updates)
  • Use cross channel and Roadmap knowledge to help craft presentations for key business updates with senior leaders and internal stakeholders
  • Support wider strategic initiatives such as digital talent development plans or specific new channel exploration initiatives
  • Become the key liaison to present a cross channel view to other areas such as GABM, Finance, AET
  • Support the development of the roadmap to globalization for Channel teams and technology
  • A results driven, fact-based marketer with experience of digital marketing and an understanding of digital acquisition channels and the technology that drives them
  • Acquisition experience with experience of the IO / TMP and the profitability drivers of acquisition
  • Analytical with the ability to analyse varied data sets with experience of central MIS platforms and Web Analytics Packages (Omniture Preferred)
  • Excellent oral and written communication with the ability to translate strategic thinking into effective presentations
  • Strong Project management skills with experience of managing budgets and project plans / delivery roadmaps
  • Advanced MS Office skills

Senior Analyst, Digital Acquisition Resume Examples & Samples

  • Manage current online sales/affiliate partnership portfolio, grow current relationships and build new opportunities while enforcing a customer first user experience
  • Prospect, vet and launch new online partnerships across NRG brands and markets, targeting both residential and commercial customers and focusing on delivering sales and revenue growth
  • Negotiate contracts for NRG online affiliate partnerships to ensure success and growth of engagement. Negotiations to include commissions, product placement, incentives, legal requirements, etc
  • Foster robust relationships with partners to optimize sales and revenue-generating performance, leveraging cross-functional capabilities by building strategic relationships with product, pricing, IT, and marketing
  • Work innovatively to incentivize partners by building a strong foundational relationship to leverage across partners and to drive strong sales performance and revenue growth
  • Optimize the online affiliate sales channel to achieve new customer acquisitions, adhering to cost to acquire metrics while maximizing margins
  • Work together effectively in a fast-paced environment with a broad spectrum of stakeholders across Regulatory, Pricing, Operations, Marketing, Operations, Information Technology, etc
  • Ability to understand and participate in eCommerce technical projects and conversations representing the business goals
  • Own onboarding of new partners and be liaison to internal discussions regarding sales volume, contract negotiations, technical onboarding, project manager, launch, troubleshooting, post launch management
  • Support all NRG brands and markets by working closely with Information Technology team and Legal to manage API structure at scale
  • Work closely with Sr eCommerce Manager and other Sr. Digital Analysts to leverage best practices and build upon strategy targeting customers that drive gross margin and EBITDA goals at an acceptable cost to acquire
  • Work smartly and efficiently with analytics and reporting resources to ensure accurate and consistent performance reporting
  • Deliver weekly reports on sales performance and project status
  • Prepare and present monthly and ad hoc channel performance decks, as well as business cases to support recommendations for new projects enhancing performance
  • Ensure timely and accurate billing, invoicing and reporting payout to partners on a monthly basis
  • Prepare and adhere to budgets, forecasts as needed
  • Ensure brand guidelines and trademark requirements are met across affiliate sites
  • Work with legal to ensure partners abide by regulatory rules for online acquisition across brands and markets
  • Gather and analyze customer data and financial benefit
  • Aware and up to date on new market trends and bring recommendations to business and develop strategies based on analysis and feedback
  • Education: Bachelor’s degree from an accredited four-year college or university required
  • Minimum of 4 years of related professional experience required
  • Digital agency experience in client services or client management with eCommerce/sales background preferred
  • Business development background in an online sales capacity with proven results and strong contract negotiation skills creating successful partnerships is desired
  • Proven online sales background, exceed goals and maximizing budget
  • Experience with the planning and/or execution of multi-channel marketing campaigns may be considered in lieu of sales and business development experience
  • Strong, effective communicator with ability to adapt to audience, engage internal stakeholders and advocate for channel needs
  • Highly developed, demonstrated teamwork skills and commitment to continuous learning
  • Strategic thinker and team collaborator a must
  • Demonstrated ability to increase productivity and continuously develop methods, approaches, and team contribution
  • Familiarity and experience with digital marketing including written communication, website development, wireframes, market research, product creation, online launches, QA, troubleshooting
  • Ability to identify new digital opportunities and be able to explain opportunities and provide success metrics
  • Basic understanding of financial statements and how to drive performance towards bottom line goals
  • Ability to read and explain financial reporting to included sales performance, invoicing, accruals, budgets, purchase orders, variance, etc
  • Experience with managing portfolio of partnerships, with accountability to maintaining consistent records
  • Demonstrated ability to lead and execute in a changing digital environment
  • Experience working in a flexible, employee empowering work environment
  • Proficiency in Microsoft Office suite of products is required
  • Ability to present to multiple audiences with variety of levels of digital marketing backgrounds
  • Knowledge of UX/UI best practices to ensure the best in class user experience while improve conversion metrics

Manager, UK Digital Acquisition Resume Examples & Samples

  • Development and ownership of acquisition strategy, planning, campaign execution, and tracking/reporting across display, search and social channels and successful delivery against key acquisition metrics and challenging goals for those channels
  • Ongoing optimisation and innovation to maximise efficiencies and drive growth, including prospecting strategies and opportunities, creative execution, and cross-channel alignment
  • Strategic innovation to develop new channel opportunities and to drive integration with offline channels
  • Management of key stakeholders, including creative and digital agencies and internal teams
  • Leadership and development
  • Experience in consumer finance marketing with a strong understanding of online acquisition channels
  • In depth thought leadership, strategic channel development and integrated campaign execution
  • Highly focus on driving results and a track record of successful project management and delivery
  • Excellent communication, collaboration and influencing skills
  • Strong analytical skills and financial acumen
  • Experience in managing people with proven ability to motivate, and develop a high performing team
  • Strong relationship management skills to manage stakeholders across internal teams and external partners
  • Ability to work in a challenging and fast paced environment with enthusiasm and collaborative approach

Analyst, Digital Acquisition Resume Examples & Samples

  • Bachelor's degree (BA, BS) or one to two years related experience and/or training; or equivalent combination of education and experience
  • Experience in managing digital marketing campaigns, preferably for performance-driven marketing channels
  • Knowledge of major digital marketing tools, web analytics tools and site traffic monitoring tools
  • Understanding of how search engines, bidding and campaign management platforms work
  • Proficient in a Windows environment and in the use of Microsoft Office Applications such as Word, Excel, Outlook and PowerPoint
  • Strong organizational and time management skills
  • Effective project management skills, managing several key projects in parallel
  • Able to solve complex problems with complex set of variables
  • Able to understand the larger picture as well as to attend to details
  • Able to work both independently and collaboratively to achieve results within established time frames

Gcg-regional Digital Acquisition Insights Lead Resume Examples & Samples

  • Deliver road map for Test and Target, with creative insights
  • Build a process framework in countries to support Dynamic Digital Creative Production that render well on testing and continuously help raise the bar on creating remarkable stories and experiences required for digital engagement
  • Design and implement an effective tagging system that facilitates and improves rollout and tracking of communications
  • Produce best-in-class application forms and wireframes to reduce drop offs and maximize form submissions
  • Engage effectively with various stakeholders across countries to maximize delivery on goals of sales, revenue, brand metrics and NPS
  • Develop Digital Media Dashboard that helps stakeholders to understand, engage and act on communication strategy and creative Development within market
  • Product an Analytics Dashboard that helps make the effective selection and transformation of digital media for central and country teams
  • 8+ years of experience in Digital Marketing
  • UI/UX and web metrics experience is a distinct advantage (SiteCatalyst, Google Analytics)
  • Strong people and project management skills with the ability to multitask
  • Demonstrated ability to deliver results that is timely, relevant and effective
  • Excellent communication skills and relationship building skills

Product Mgr-digital Acquisition Resume Examples & Samples

  • Manage and reconcile the Digital Acquisition budget for the Mercy digital platform
  • Partner with other product managers/departments to lead/support their digital efforts while keeping the Mercy portfolio brand in the center of the Mercy ecosystem
  • Build and leverage relationships with constituents and stakeholder across Mercy
  • Create a strong culture of collaboration and partnership with the Marketing Operations and CRM team, ensuring seamless execution of both inbound and outbound campaigns
  • Lead procurement efforts as needed (e.g. new tools, new vendors), write statements of work and be able to effectively manage external vendors
  • Effectively translate market opportunities into quantifiable results
  • Document requirements for current and future products, that involve stakeholders from various Ministry-level work streams
  • Monitor deliverability and engagement metrics, especially for high-value and at-risk consumer segments
  • Benchmark competition while building deep understanding of consumer/patient segments needs, plus business strategies and needs for growth
  • Facilitate strong working relationships with team members and business sponsors to deliver exceptional product solutions
  • Respond to, solve and makes decisions on business requests, brand and JV requests
  • Develop education/training curriculum for new coworkers and business partners
  • Listen, prioritize and respond to feedback from colleagues and supervisors via the Mercy Voice of Coworker Engagement Survey
  • Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it
  • The candidate will have significant digital product experience at an F500 organization in the retail, hospitality or financial services sectors
  • The candidate must have proven business acumen and a successful track record of utilizing UX and technology resources to bring category-leading products to market
  • Four or more years of utilizing primary /secondary research and analytics to develop consumer-centric roadmaps, backlogs and targeted content
  • Significant experience presenting to and interacting with senior leaders
  • Experience estimating and managing budgets
  • Experience with various software development methodologies: Waterfall, Agile, SAFe
  • Experience with Microsoft tools
  • Experience producing, launching and measuring custom content
  • Proven ability to build relationships and manage through influence as well as authority
  • Demonstrated team first approach to leadership
  • Knowledge of eCommerce strategies and conversion optimization
  • Ability to solve problems quickly, think creatively and satisfy speed-to-market imperatives
  • Negotiation experience with enterprise contracts
  • Ability to lead and communicate across the ministry
  • Superior analytical and problem solving skills, financial background a plus
  • Strong conceptual thinking skills
  • Ability to thrive in a fast-paced, high-energy environment
  • Organizational leadership and team development (leads through influence)
  • Clear, succinct communication (gets straight to the point)
  • Innovative and creative thinking balanced with pragmatism (fresh, big-picture thinking)
  • Intellectual horsepower (highly analytical & strategic)
  • Drives for results in prioritized manner (balanced sense of urgency)
  • Listening skills, minimal ego (listen first, then respond)
  • Organized and attention-to-detail approach (strong tactical execution)
  • Highly resourceful (stretches people and money; compresses time)
  • Agile (can adapt quickly to a changing environment)
  • Collaborative (works with peers across many functionalities within the company)
  • Possess high degree of integrity and moral character

Digital Acquisition Resume Examples & Samples

  • Key goals are to
  • Drive NAA growth aggressively
  • Drive positive downstream behavior for new card members (activation, billed business)
  • Manage ROI (Return on Investment) and CPC (Cost per Card) carefully
  • Primary responsibilities include
  • Channel Development and Capability Implementation  
  • Analyze campaign results and acquisition performance to recommend and implement actions/solutions  
  • Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including SEM/SEO, Affiliates, Online Partners, Media Buying, SNS, and so on - Acquisition Management  
  • Deliver on the acquisition strategy and related product and communication tactics/campaigns
  • Proactively manage and optimize budget allocation towards key success metrics like new accounts and billed business acquired, maximizing ROI  
  • Ensure compliance with key legal and regulatory requirements - Customer Experience
  • Establish a best-in-class customer experience  
  • Work and liaise comfortable with key internal stakeholders (Central IMS, Digital Capability, PLD, Brand/Communication, IM, F2F, Risk, New Accounts, Legal/Compliance, Finance, WS, GMS)
  • Effectively manage external agencies to develop both effective creative and campaign plans
  • Excellent oral and written communication in Japanese/English
  • Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
  • Good understanding of consumer attitudes, online behavior and interactive technologies
  • Results oriented and good project management - ability to drive projects/partners towards deadlines - Proficiency in MS Office, notably Excel and PowerPoint
  • Digital marketing experience; Last 1+ years work experience specifically digital acquisition, media, and affiliate preferred
  • Solid understanding of card economics and financial concepts, e.g. ROI
  • Excellent relationship and influencing skills and proven ability of driving results within a matrixed organization
  • Must be detail-oriented, a creative thinker, a team player, organized and efficient
  • Team player and excellent communication skill to work with colleague across the lines
  • Self motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously

Manager / Senior Manager, Digital Acquisition Resume Examples & Samples

  • Primary acquisition lead for AIR MILES and Starwood portfolio including partner management for acquisition of Consumer products
  • Collaborate with AIR MILES and Starwood along with Internal teams to innovate and aggressively grow AIR MILES and Starwood digital acquisition efforts across their site, mobile assets, display and social media
  • Proactive analysis and management of results to develop strategic recommendations for growth and margin enhancement opportunities
  • Collaboration with internal departments (Risk, Finance, Customer Engagement Network) to analyze and evolve acquisition strategies to maximize financial results
  • Lead special projects as assigned which stretch across the scope of the Acquisition team
  • Lead and develop a high performing team by managing, coaching and developing a team of direct reports
  • Bachelors University degree required
  • Relevant experience in financial services/ customer acquisition is a plus
  • Ability to analyze business levers and financial data to inform strategies
  • Experience in developing partnerships and managing relationships with external business partners
  • Track record of developing and championing an idea from inception to execution
  • Strong attention to detail and ability to manage multiple priorities simultaneously
  • Proven financial/business acumen including ability to drive development, review and evaluation of quantitative analysis and corresponding action plans for success
  • Ability to manage other people and partners to meet timelines
  • Strong working knowledge of PowerPoint and Excel

Analyst / Senior Analyst, Digital Acquisition Resume Examples & Samples

  • Supporting the development of end-to-end plans to drive card acquisition within display media & paid search
  • Seamless execution of performance-marketing campaigns
  • Aligning with external and internal partners on business plans, ensuring continued alignment through regular updates with key stakeholders
  • Shaping the programmatic media & paid search roadmap in partnership with central Amex teams
  • Driving the use of data and targeting to support channel growth
  • Continuously expand and optimize digital channels to deliver against planned goals
  • Building relationships and coordinating key work streams with external media agencies, creative agencies and advertising partners
  • Consolidating weekly and monthly acquisition results for assigned digital channels and presenting to manager and director
  • Being an active and vocal digital evangelist to instill digital first thinking across the organization
  • A motivated individual who takes ownership, works well within a team and has the ability to manage multiple initiatives simultaneously and prioritize work in a fast paced environment
  • Proven analytical and critical thinking skills
  • Strong relationship management, influencing and collaboration skills
  • Excellent oral and written communication skills including presenting to leadership teams
  • Outstanding coordination and project management skills with the ability to manage other people and partners to meet timelines
  • 2+ years work experience in financial services or digital advertising role is a plus

Digital Acquisition Director Resume Examples & Samples

  • 10+ years digital acquisition experience with a proven track record in fast-track campaign optimization
  • Experience working with internal teams and external agencies in the creation of assets needed to satisfy digital campaign requirements
  • Experience negotiating with publishers, media networks, affiliates and other sources of paid acquisition
  • Experience with ad and paid search serving platforms
  • Excellent analytical skills with experience of delivering reports and ensuring recommended actions
  • Relevant experience within a content planning or marketing environment
  • Experience within insurance and/or subscription marketing a strong plus

Digital Acquisition Marketing Coordinator Resume Examples & Samples

  • Supporting the Assistant Manager to deliver new card acquisition through the Member Get Member program and other Digital marketing channels
  • Delivery of marketing campaigns and offers, plus the implementation of technological projects to drive channel expansion and test and learn plans to increase growth of acquisition
  • Manage internal control and compliance and partner feedback
  • Implementation of changes and creative updates across channels and assets
  • Maintaining busy marketing calendar of activity, ensuring the messaging is available to Card Members
  • Liaise with external agencies to ensure quality of work and on time delivery of creative assets
  • Budget tracking for all campaigns and provide assistance on campaign forecasting

Digital Acquisition Coordinator Resume Examples & Samples

  • Coordinate the day-to-day operations of all digital marketing channels in close partnership with the Digital Marketing Manager. This includes close communication and alignment with our digital partners on upcoming promotions and key initiatives, monitoring channel performance and KPIs daily, and tracking competitive behavior in each channel
  • Create and submit creative brief requests to our in-house design team for all digital paid assets
  • Work cross functionally across Creative, Merchandising, Social, Ecommerce, CRM teams to ensure digital strategy is aligned with overall marketing initiatives
  • Develop and maintain a monthly creative calendar for digital channels (display/ affiliate)
  • Develop and maintain a promotional calendar for digital partners
  • Assist with new partner recruitment in affiliate, vetting agency suggestions to ensure they are on brand
  • Execute and optimize business performance reporting – including but not limited to: weekly recap, product performance, inventory reports, and any ad hoc reports to evaluate campaign performance primarily in Google Analytics
  • Contribute to marketing and creative brainstorm sessions

VP, Mortgage Digital Acquisition Analytics Resume Examples & Samples

  • Bachelor's degree in a quantitative discipline is required (i.e., Engineering, Economics, Statistics, Mathematics, and Operations Research). Graduate degree is preferred
  • 5+ years of work experience in analytic role is required. Digital experience is preferred
  • Web analytics – working knowledge of web information, mining of activities and linkage to business drivers and inference
  • Modeling & segmentation – statistical (Linear Regression, Logistic, CHAID/CART) and machine learning technique is a plus (i.e., Naïve Bayes, Random Forests, Deep Learning, Ensemble)
  • Structured & Unstructured data sources– familiarity with first, second and third party data and data providers in the industry is a strong preference
  • Strong project management skills – prioritizing and managing multiple deliverables at the same time
  • Partner with different functional teams including negotiation and influencing effectively per requirement

Digital Acquisition Coordinator Resume Examples & Samples

  • Coordinate the design, development, creation and trafficking of landing pages and display banners
  • Tech/Creative QA for new digital campaign launches, web content, and display banners
  • Responsible for managing relationships with third-party vendors and optimizing all campaigns
  • Weekly marketing campaign reporting and analysis of paid media channels
  • Communication, execution and testing of all promotional campaigns and troubleshooting issues with Digital IT team from inception to completion
  • Collaborates with cross-functional partners (store marketing, merchandising, CRM, creative and email) to collect information and feedback and manages execution of changes within the appropriate deadlines
  • Manage digital marketing calendar, assets, and overall project organization to ensure requirements and project deliverable dates are clearly communicated, understood and executed upon
  • Communicate and document project status and strategic recommendations to team members on a regular basis; escalate issues accordingly via the appropriate channels
  • Various administrative tasks

Marketing Coordinator, Digital Acquisition Resume Examples & Samples

  • Provide support on the delivery of new card acquisition through digital marketing channels
  • Implement campaigns and plans to increase growth and scale of acquisition
  • Work to ensure delivery of a calendar of campaign and offer activity and the implementation of technological projects for channel expansion
  • Build and leverage positive relationships with a wide range of internal and external stakeholders to deliver business results
  • Manage internal control and compliance and partner feedback creative rounds
  • Implementation of offer changes and creative updates across channels and assets
  • Liaise with external agencies to ensure timelines and quality of work are met
  • Analyse and report on campaign performance to internal and external stakeholders with recommendations/insights
  • Budget tracking for all campaigns
  • Digital marketing experience with some campaign management experience
  • Marketing / business tertiary qualifications along with proven marketing experience
  • Project management skills - proficient at time management and campaign co-ordination
  • Solution-oriented individual with ability to develop solutions to complex issues
  • Strong communicator, able to influence and convince others to support strategies and tactics
  • Ability to drive results in a fast-paced, dynamic environment
  • Experience managing multiple stakeholder relationships
  • Budget management experience
  • A positive and energetic attitude with a team player ability
  • Knowledge of American Express Cards, services and benefits, and/or understanding of the Financial Services Industry will be viewed favorably

Director, Digital Acquisition Resume Examples & Samples

  • Develop and manage a multi-channel, LTV & ROI oriented advertising strategy by rapidly running many small tests and focusing on sequentially optimizing promising campaigns
  • Establish sound metrics for all digital advertising; develop and institute a methodology and scorecard to consistently track and report performance
  • Balance short-term and long-term objectives, as well as revenue and brand building objectives
  • Bachelor’s Degree, preferably in a scientific or quantitative field
  • 5+ years’ experience in a similar role
  • Knowledge of best practices for SEM and other online advertising efforts
  • A clear understanding of Google analytics and other digital analytics tools from both a usage and an implementation point-of-view
  • Entrepreneurial mind-set, with an understanding of what it takes to work for a start-up company
  • Must have a proven track record in e-commerce
  • Strong analytical skills including expertise in Excel, SQL and statistics
  • Exceptional organizational skills and ability to prioritize in a fast-paced, rapidly changing environment
  • Develop and execute strategies for driving scalable revenue from our digital marketing campaigns across all digital channels
  • Drive customer acquisition through effective programs that convert into pipeline, while managing effectiveness and efficiency
  • Deep understanding of the digital media landscape including mobile advertising, native advertising, programmatic display and content marketing
  • Understanding of eCommerce, preferably in a fashion or luxury environment

Manager Digital Acquisition Resume Examples & Samples

  • Bachelor’s degree (BA, BS) in relevant field such as marketing, business or communications strategy
  • Minimum of 5 years of working experience in digital marketing, with strong preference to search marketing and/or other forms of performance marketing efforts
  • Experience leading or managing agency team
  • Outstanding verbal, written and listening communication skills
  • Excellent interpersonal skills and demeanor
  • Excellent time and project management skills
  • Think strategically while managing tactical executions
  • Make measurable progress on multiple high priority items simultaneously
  • Drive results in a team-oriented environment
  • Operate in highly collaborative work environment, including managing projects with multiple owners

Director, Digital Acquisition Resume Examples & Samples

  • Set the digital strategy and lead the execution agenda designed to enhance and profitably grow the online direct to consumer channel – includes P&L accountability
  • Develop, manage, and provide oversight for all acquisition related initiatives impacting the online channel
  • Inform the broader digital roadmap in terms of what enhancements and capabilities are needed to improve business results (i.e. conversion rate, website utilization, phone contact rate, premium improvement, quality of risk, etc.) over time
  • Manage and execute a multi-million dollar budget of technology enhancements focused on the above improvements. Provide requirements (experience, creative design, technology build, etc.) Ensure on time and on budget delivery of new capabilities in tight coordination with technology support teams
  • Create consistent, measureable improvement (cost-benefit analysis) in the performance of digital assets and processes
  • Influence and partner with the broader marketing team on campaigns used to acquire new business including paid search social media, email marketing, etc. to maximize results
  • Optimize the online channel to support, align and segment messages according to these ongoing marketing activities/campaigns for The Hartford
  • Be the subject matter expert for sales optimization efforts, working with a matrixed group of departments within Small Commercial (product, underwriting, operations, legal, compliance, etc.) as well as across the Enterprise
  • Partner with product, underwriting and sales teams to use the sales platform assist with agents and key partners as well as aid broader test & learn efforts for the Small Commercial business
  • Coordinate with the Strategy and PMO team to manage the IT portfolio of investments as well as change management processes
  • Minimum of 5 years’ experience with managing and optimizing large scale Digital/eCommerce experiences and/or similar focus in digital marketing
  • Demonstrated experience leading process optimization initiatives and/or process improvement skillsets (e.g. Six Sigma)
  • Broad understanding of online marketing including demand generation, funnel improvement, cross-sell/up-sell strategies, etc
  • Strong ability to influence senior leadership decision-making and create compelling business cases to secure executive level buy-in
  • Adept at working within a heavily matrixed environment. Ability to guide, influence and navigate effectively with different constituencies in achieving goals
  • Strong interpersonal skills. Must have proven track record of managing others as well as working effectively in a project team
  • Proven history of leading/informing customer research, usability and analytics strategies to support channel growth/evolution
  • In depth experience with industry standard web analytics and performance monitoring tools (ex. Google Analytics)
  • Demonstrated experience with digital development life cycles including design through delivery - specifically agile delivery methodologies
  • Strong understand of test and learn principles and experience executing tests, analyzing and taking action on results
  • Experience with adopting and implementing digital/web design standards and best practices
  • Excellent written and verbal communication skills. Must be able to communicate complex technical issues to all stakeholders, including those who do not have a technical/Digital/eCommerce background
  • Experience with financial services. Knowledge of the Property and Casualty Insurance industry and insurance business processes, primarily in Small Commercial a plus
  • Self-motivated individual with strong analytical and research skills; Ability to handle multiple high priority demands
  • Familiarity with The Hartford’s system interfaces and platforms is a plus
  • College degree required; an MBA or advanced degree equivalent is a plus

Digital Acquisition Executive Resume Examples & Samples

  • Support the delivery of Gross applications and Online Customer Acquisition targets
  • Assist the Digital Acquisition Manager with the development of acquisition strategies across all paid channels, including the promotion of new materials; and achieving performance and acquisition targets
  • Management of platforms and data sources including LMS, Google Analytics, Bing, Google AdWords and other third party data sources
  • Provide regular weekly, monthly and quarterly reporting on business as usual activity across all marketing channels; for the marketing team, Senior Management and Board
  • Provide ad hoc reporting and insight on marketing campaigns and work with the Digital Acquisition Manager to optimise marketing spend across paid channels
  • Liaison with digital marketing agency to develop optimisation strategies for paid channels and test activities for new acquisition channels
  • Assist with the recruitment of affiliates, by liaising with the Compliance team whom then vet and process applications to join the programme
  • Assist in the planning and delivery of structured and regional and corporate digital marketing campaigns
  • Assist the rest of the marketing department in the implementation of integrated communication plans
  • Build and maintain effective and productive working relationships with colleagues, clients and third parties; support the delivery of the company’s mission and its business objectives
  • Comfortable using marketing KPIs such as CPL, CPA, CTR
  • Expertise in online and mobile analytics and developing metrics
  • Highly diligent, confident in making decisions based on real time data and eager to learn
  • Ability to manage multiple projects and thrive in a fast paced environment
  • Proficient knowledge of Microsoft PowerPoint, Microsoft Excel and Microsoft Word
  • Strong analytical skills with the ability to manage and analyse large data dumps
  • Innovative and problem-solving abilities

Cbna-digital Acquisition Manager Resume Examples & Samples

  • Being the country lead for the end to end rollout of RCE/Digital Onboarding Process for Cards/Loans
  • Ensure country readiness by leading the UAT execution
  • Internal coordination with the stakeholders
  • Review and sign off of test scenarios and test cases
  • All country teams follow the common framework of QC flow
  • Ensure that all credit, risk, technology, marketing, operations, legal and compliance requirements are addressed and all documentary requirements (concept/process paper) are in place prior to launch/execution
  • Make recommendations to ensure the platform provides a seamless customer journey and own it end to end
  • Leading the end-to-end roll-out of a digital leads generation or application process via field sales
  • Lead the digital customer offer strategy across from conceptualization to fulfillment
  • Knowledge on Marketing, Sales and Digital Platform

Digital Acquisition Head Resume Examples & Samples

  • Min 10-12 years experience
  • Proven track record in digital performance marketing
  • Thorough understanding of P&L management and analytics is essential
  • Stakeholder management and reporting is a must have strength
  • Team building skills need to be extremely strong
  • Ability to multitask and work in a dynamic environment essential

Head of Digital Acquisition Resume Examples & Samples

  • Collaborate with Sales and Marketing Activation teams in setting long- and short-term demand generation strategies and planning integrated campaigns
  • Oversee the marketing automation system (Hubspot) and its integration points with other systems, including our website and with
  • Collaborate with Sales and Sales Operations to ensure hand-off of MQLs is effective and that lead management and lead scoring systems are optimized to meet pipeline goals
  • Direct digital execution of high-quality, integrated campaigns that align to the needs of our target buyer personas while also hitting KPI goals
  • Lead cross-functional teams in the creation of nurture programs designed to engage leads and qualify them for sales
  • Partner with Analytics team to develop frameworks and scorecards that assess campaign health and performance, gauge marketing impact on pipeline, and determine marketing ROI
  • Champion the practice of feeding analytics back into campaign best practices and sharing broadly with other teams
  • Own the digital campaign toolkit and manage the process of educating teams on campaign best practices
  • Provide guidance to the Events team to optimize digital promotion and lead capture strategies for events
  • Provide guidance and feedback to stakeholders on product positioning and marketing messaging to adapt as needed specific to digital campaigns, as well to ensure that content covers the breadth of needs across the buyers’ journey
  • Manage and set priorities for a team of digital marketing managers
  • 5-10 years marketing experience: planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
  • Experience with marketing automation systems, especially HubSpot
  • Product marketing and/or content marketing background in high-tech b2b
  • Experience writing and/or overseeing the production of high-quality web and email copy
  • Extremely analytical and be able to translate complex data into actionable and profitable marketing plans
  • Experience of B2B demand generation, direct response marketing, customer acquisition program development, management, and optimization
  • Strong B2B acquisition marketing experience in a digital environment, preferably with a technology company
  • Excellent customer experience intuition; demonstrated success in creating innovative and user friendly, customer-facing campaigns
  • Proven ability synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies
  • Ability to motivate and manage a team

Head of Digital Acquisition & Sales Resume Examples & Samples

  • Bachelor's Degree holder
  • At least 10 years of experience in Performance Marketing
  • Excellent written English and Chinese

Manager, Digital Acquisition Resume Examples & Samples

  • Proactively manage key affiliate partnerships to ensure sales targets are met
  • Drive organic traffic to the site through content marketing and SEO best practices
  • Optimize the prospect journey by increasing website performance (click through rates, conversion rates, and submit rates) to achieve yearly targets
  • Successfully develop and launch testing, targeting, and optimization activities across all our channels and products
  • Effectively manage internal and external stakeholders
  • Create and maintain accurate reporting analysis to identify key customer pain points
  • Strategic and digital testing (A/B & Multivariant testing) background or experience improving online conversion funnels from various traffic sources
  • Search engine optimization experience
  • Deep understanding of consumer psychology, user experience, and behavior economics
  • Passionate about new and innovative marketing strategies and best practices
  • Strong problem solving skills – finding a way around obstacles and challenges with a positive attitude
  • Strong relationship management skills and ability to influence key stakeholders
  • Highly analytical, comfortable working with a range of reports
  • Clear, confident communicator
  • Solid experience of driving results across a number of complex projects
  • Team player with a collaborative approach
  • Partnership experience a plus