Digital Acquisition Resume Samples

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K Kassulke

Katrina

Kassulke

26020 Purdy Ramp

San Francisco

+1 (555) 857 1154

26020 Purdy Ramp

San Francisco

Phone

p +1 (555) 857 1154

Experience Experience

Chicago, IL

Digital Acquisition Coordinator

Chicago, IL

Welch-Mraz

Chicago, IL

Digital Acquisition Coordinator

Work cross functionally across Creative, Merchandising, Social, Ecommerce, CRM teams to ensure digital strategy is aligned with overall marketing initiatives
Communication, execution and testing of all promotional campaigns and troubleshooting issues with Digital IT team from inception to completion
Weekly marketing campaign reporting and analysis of paid media channels
Coordinate the design, development, creation and trafficking of landing pages and display banners
Responsible for managing relationships with third-party vendors and optimizing all campaigns
Assist with new partner recruitment in affiliate, vetting agency suggestions to ensure they are on brand
Contribute to marketing and creative brainstorm sessions

Boston, MA

Citibank Berhad KL Digital Acquisition Partnership RM

Boston, MA

Legros, Cronin and Gislason

Boston, MA

Citibank Berhad KL Digital Acquisition Partnership RM

Jointly develop, manage and execute launch plans for each new initiatives with customer franchise
Provide periodic updates to management on market study through all possible channels on latest digital buzz and potential partners
Number of leads generated i.e. performance from partnerships acquired
Responsible for establishing, developing, negotiating and implementing a variety of new partnerships which will enhance and support the Digital Acquisition Goal
Responsible over identifying, developing and implementing new partnerships and initiatives for acquisition tie-ups across consumer products covering NTB Credit Cards, Personal Loans, Mortgages ,CitiGold and Citi Priority
Key account management for partnerships sourced
Collaborate with key internal stakeholders to ensure timely partnership on boarding

present

Los Angeles, CA

Assistant Manager, Digital Acquisition

Los Angeles, CA

Rau, Maggio and Trantow

present

Los Angeles, CA

Assistant Manager, Digital Acquisition

present

Provide budget information to the overall Manager to facilitate an overall view of marketing spend for Customer Communications & Marketing
Preparation of creative briefs that meet business objectives and provide essential information and direction for creative development
10% E. Risk Management and Control
40% C. Coordination of Campaign Development
Assist and coordinate the execution of communications, including the following key activities
10% D. Relationship Management
Assist in the execution of customer marketing campaigns

Education Education

Bachelor’s Degree in Integrity

University of Kentucky

Bachelor’s Degree in Integrity

Skills Skills

Strong attention to detail and passion for quality
Strong time management skills and ability to balance multiple projects/deadlines
Strong attention to detail and manage time effectively
Strong proficiency in Microsoft Excel
Ability to work in a matrix environment
Demonstrated persistence, tenacity, and an ability to overcome obstacles
Knowledge of effective creative messaging
Strong analytical and measurement capabilities
Ability to balance multiple projects and deadlines
Strong oral, written and presentation skills

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Digital Acquisition Marketing Analyst Resume Examples & Samples

Manage and disseminate LOB campaign reporting for measuring the performance of all digital performance campaigns and update key stakeholders with progresson our acquisition efforts
Analyze and interpret campaign results data and provide ongoing insights and recommendations to improve results
Provide Double Click support (setting up new profiles, creating reports, generating flood light tags, general DC platform questions) for all external partners and any internal departments
Collaborate with eBusiness team to optimize our key landing pages for conversion through usabilitytesting and A/B testing
5 years of work experience in Business, Financial industry or eCommerce would be an asset
Exceptional analytic skills in a database marketing environment such as Marketing Data Analysis in either Financial Services and/or B2C Environment
Knowledge and expertise in Double Click, DBM, Google Analytics Site Catalyst , Adobe Test and Target
Willingness to multi-task and be flexible to take on varied responsibilities

Marketing Manager Digital Acquisition Content Resume Examples & Samples

Build a multi-channel content strategy incorporating insight on target audiences, professional markets, brand strategy and competitive factors
Curate third-party content as appropriate to further content marketing objectives
Work with the Marketing team to support the execution of marketing programs and campaigns with targeted content for vehicles including direct mail, email, webinars, events, press releases, and social media to drive revenue with existing customers and prospects
Work with the social media team and provided effective content and messaging to maximize all channels to help increase engagement, awareness and activation
Provide oversight and editorial review of content provided by internal or external partners
Produce and maintain a content calendar and comprehensive Marketing Communications Plan that outlines goals, key corporate/product messages, and communication vehicles to be leveraged
Provide reporting and analysis on content marketing initiatives resulting in strategies for optimization and performance improvement
Bachelor’s degree in Marketing, Communications, English, Journalism, or related major
Minimum 5+ years of marketing, content and writing experience in a corporate setting
Proven expertise in content marketing and writing including translating business goals and strategies into actionable and measurable marketing communications campaigns
Outstanding writing, messaging, copywriting and storytelling skills and portfolio of published writing/collateral examples exhibiting versatile writing styles capturing necessary tone and voice for a variety of brands
Experience developing, managing, and measuring social media strategies within a corporate setting
Track record of excellence in delivering on message quickly, with quality content across multiple mediums including web
Commitment to quality, accuracy, and consistency including adherence to brand standards
Experience working with multiple internal stakeholders as well as experience managing external vendors: PR agencies, etc
Experience effectively collaborating across multiple teams
Networking and dealing with senior members of the Wealth organization
Influencing and gaining buy-in
Adaptable and flexible to meet changing business needs

Director of Digital Acquisition Marketing Resume Examples & Samples

Overall Digital Marketing Strategy & Team Management
Define overall vision and strategies for INTERMIX retention and acquisition marketing programs in the context of business objectives and evolving consumer and marketplace dynamics
Manage digital marketing budget holistically, working with an agency to understand marketing effectiveness by channel and optimizing spend across channels
Lead, inspire and develop the team
Cross-functional partnering to ensure efficient and effective delivery of key company marketing initiatives
Identify and execute strategies that optimize sales results and generate efficiencies in digital spend
8-10 years experience with at least 5 years managing a budget
Subject matter expert in acquisition marketing
Extensive knowledge of digital marketing best practices
Entrepreneurial spirit
Ability to thrive in a fast-paced and sometimes ambiguous environment

Digital Acquisition Coordinator Resume Examples & Samples

1-2 years Marketing and Business Management experience
Understanding and familiarity of SEM or Display
Proficiency of Microsoft Excel
Strong time management skills
Knowledge of digital display and SEM
Knowledge of creative messaging

Gcg Head of Digital Acquisition & Engagement Resume Examples & Samples

To increase the % of acquisition via digital across all product categories in Cards, Banking and Lending, and maximize sales output
To continually enhance the acquisition onboarding experience, develop new partnerships with 3rd party digital partners and engaging Product and Usage teams to push product/service adoption
To increase the growth and broaden the distribution of digital engagement channels
To drive utilization of existing digital services and champion the use of Straight-Through-Processing for all customer contact points
To manage the budget for digital baking to optimize spend and expenses primarily towards improving effectiveness and reach of digital media, driving down CPA for digital acquisition and improve sales funnel efficiency
To innovate and develop new client acquisition and engagement methodologies and tools
To coordinate with Customer Franchise team to maximize customer outreach and education on new features within product roadmap
To collaborate with regional digital hub to champion new digital initiatives
To partner with Product teams (Retail Banking, Credit Payment Products, Secured Lending) to drive client centric, digital focused initiatives to increase digital/paperless adoption and client engagement on Citibank Online/CitiMobile logins
Collaborate with Country Marketing, Decision Management and Customer Experience Management within Customer Franchise to develop a customer centric strategy to build awareness and preference to our brand
This role required 8+ years of experience in Financial Services/Service/Digital Media industry
To have rich experience in a senior role working with cross-functional teams and bringing strategic insights and direction to the role of digital in business success
Strong background in digital marketing fundamentals including digital/social media, SEM, SEO, data analytics and driving usage campaigns
Background in sales and driving acquisition results are preferred
Proficient in working with technology teams and technology project management
Experience in working on multiple technologies and complex projects
Exposure to client-focused approach to new digital marketing and customer journey
Experience in Product Managament and P&L Management for financial industry is preferred
Minimum of 5 years experience in managing teams to deliver positive outcomes in complex, multi-discipline projects involving business stakeholders, consumer technology partners and global/regional collaborators
Passionate on driving innovation
Excellent verbal and written communication and formal presentation skills; the ability to interact professionally with all levels of personnel including senior management
Ability to promote positive work relationships with all departments; be the change agent; adapt to change quickly
Exceptional interpersonal, communication, consensus building and influencing skills
Ability to influence peers, superiors and subordinates
Strategic and analytical skills
Ability to make effective trade-offs that support the customer centricity, business strategy, profitability and competitive advantage

Digital Acquisition Marketing Analyst Saksoffth.com Resume Examples & Samples

4-year degree in marketing, economics or equivalent
1-2 years’ experience in search marketing
Command of Microsoft Office suite

Manager, Digital Acquisition & Usage Resume Examples & Samples

Degree holder in Marketing or Business related disciplines
Minimum of 5 years marketing and/or digital media experience
Strong communication skills and presentation skills
Self-initiative, creative and with good commercial business sense
Excellent interpersonal, coordination, negotiation and project management skills
Experience in a supervising/managerial role is preferred
Previous experience in the banking and finance industry is preferred
Knowledge of online marketing is a definite advantage
Proficient in written and spoken English and Cantonese

Senior Manager, Digital Acquisition Resume Examples & Samples

60%: Digital Acquisition Strategy, Measurement and Acquisition Management
10%: People Leadership
10%: Relationship Management (collaborating with Product Marketing Managers, Online Marketing Managers, Designers, Developers, project teams, T&O, etc)
10%: Risk Management and Control
10%: Change and Innovation
6-8 year’s experience in digital strategy consulting and planning
Excellent understanding of SEM space, sales funnels and optimization for sales and acquisition
Strong knowledge of RTB and retargeting strategies, digital marketing communications development and implementation, including advertising, social and mobile
Expert knowledge of tracking and measurement
In-depth knowledge of online user experience, ecommerce
Strong knowledge of digital space including social, mobile, email
Budget management
Superior influence skills and understanding of how to navigate a matrix organization
Ability to actively engage others to achieve positive business outcomes
Active influencer of future innovations and ability to make things happen through positive influence
Proven experience driving leads, sales and use of metrics to achieve the strategies
Ability to lead a high performing team
Analytical and measurement driven
Strong understanding of customer purchasing funnel
Excellent thought leadership skills with an ability to question assumptions
Highly organized, self-motivated, and able to prioritize
Proven interpersonal and relationship management skills
Strong presentation skills and technical skills in using excel and powerpoint

Marketing Manager, Digital Acquisition Resume Examples & Samples

SEM/SEO/PPC
Conversion environment optimization
Display Media
Other performance campaigns
Post-Secondary Degree in Marketing/Business
4+ years Digital advertising experience, focusing on direct response media
Solid understanding of the digital channel and digital success metrics
Work experience in SEM or performance/direct response display
Experience in Financial Services environment an asset
Working knowledge of digital display and SEM
Ability to successfully work with agency partners
Technical marketing skills including marketing communications, market research, positioning, advertising and execution

Digital Acquisition Campaign Analyst Resume Examples & Samples

Develop and manage dashboards to communicate LOB campaign reporting for measuring the performance of all digital performance campaigns and update key stakeholders with progress
Assist in the campaign planning process to develop campaign response/sales forecast and assumptions
Work with external agencies to continually push for further optimization and pursuit of new opportunities in digital performance campaigns
Collaborate with eBusiness team to optimize our key landing pages for conversion through usability testing and A/B testing
Respond to and deliver on ad-hoc requests for customized campaign reports
Stay current with new advances and trends in the digital space, the competitive landscape, and marketing analytics
Maintain a holistic view of Marketing and regularly contribute to other department initiatives and programs
Marketing Data Analysis in either Financial Services and/or B2C Environment
Proficiency in statistics is an advantage
Strong SEM, Display and Retargeting campaign/campaign analytics experience
Excellent computer skills and expert level familiarity with digital Key Performance Indicators like CPL, (cost per lead) CPA (cost per acquisition), CPC (cost per click), CPM (cost per ‘000), and CPS (cost per sale)
High level of proficiency with MS Office suite (Excel, Word, PowerPoint)
Take ownership or tasks and drives projects through to completion
Reliable self-starter with attention to detail and passion for quality
Post-Secondary education in Math, Computer Science, Business, Marketing, or related field

Senior Manager, Digital Acquisition Resume Examples & Samples

60 %: Digital Acquisition Strategy, Measurement and Acquisition Management
10 %: Relationship Management (collaborating with Product Marketing Managers, Online Marketing Managers, Designers, Developers, project teams, T&O, etc)
10 %: Risk Management and Control

Manager, Digital Acquisition Resume Examples & Samples

Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to the Director, Personal and Commercial Segments
Understanding and familiarity of SEO/SEM
Understanding of Digital media including RTB
Knowledge of enterprise channels and implications to marketing programs and communications
Strong attention to detail and manage time effectively
Strong analytical and measurement capabilities

Manager, Digital Acquisition Resume Examples & Samples

Build and maintain effective relationships with TD Digital Channels, TD Marketing Planning, TD Social Media, and third parties to design marketing programs delivering profitable portfolio growth
Develop and execute strategies to acquire new and profitable TD credit card accounts online
Support the fulfillment and development of new external digital partners to support portfolio growth
Own the development of digital acquisition customer promotions
Plan and forecast new account sales at the channel level. Monitor performance and respond accordingly
Evaluate the end-to-end acquisition process to identify process improvements that will increase conversion rates and optimize online user experience
Deliver a legendary customer experience in an omni-channel environment
Contribute to delivering team goals and promote teamwork within the group
Proactively identify issues, trends and opportunities
Support other key credit card initiatives as required

Digital Acquisition Manger Resume Examples & Samples

Working with partner agencies develop and implement online/mobile B2C sales strategies and plans to drive digital traffic and sales and manage within cost budget
Lead the development of The Sun’s affiliate marketing program, taking a pro-active approach to building strategic business partnerships with 3rd parties and developing innovative affiliate propositions. Undertake real-time reviews of the impact of affiliate marketing campaigns on sales performance, and adjust incentive structures accordingly to deliver the maximum ROI for News UK
Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives (including promotions) and recommendations for more effective or efficient ‘ways of working’ / product / service
Drive the efficient delivery of organisational change projects in support of News UK’s strategic agenda within a culture of empowerment through personal leadership
Experience of digital acquisition marketing (preferably within a subscription business)
Understanding of mobile marketing techniques including how to drive app installs/subscriptions cost effectively
Experience of the implementation and optimisation of online customer journeys
Familiar with reporting, tracking & analytic tools (e.g. Omniture, DFA, Salesforce)
Experience of managing campaigns with major advertising partners including Google, Facebook & Twitter etc
Good at working as part of cross functional team
Understanding of the UK newspaper (offline & online) landscape (preferable)

Digital Acquisition Consultant Resume Examples & Samples

Guide clients through the entire implementation process from kickoff to post go-live support
Consult with clients and project leaders to define the project structure, requirements and priorities
Define onboarding timelines and ensure milestones are achieved
Manage customer expectations of product delivery by establishing a trusted relationship and regularly communicating project status and requirements
Coordinate onboarding process with cross-functional departments, such as Accounting, Technical Support, Marketing, Development, Product and Training
Gather and clearly document customer requirements
Identify and establish data requirements and business rules
Strong focus on client relationships
Investigate and track client concerns and collaborate with Account Managers and Support Services to resolve any account issues
Degree and/or certification in a related field
3-5 years of related experience
Advertising knowledge and/or experience within the ad space, including performance marketing, attribution, last click methodologies, ad analytics, and optimization
Client Services-oriented individual with experience in conflict resolution. Ability to speak to potentially senior level (directors etc.)
Familiar with ad tracking, multi-marketing data sources, big data, data warehouses, data manipulation (using Excel or other similar) and data analysis
Experience in Cross-functional / Matrix Team environment
Experience in Coordination / Scheduling / Planning / Scoping
Possesses an interest and/or background in the ad tech space

Digital Acquisition Data Scientist Resume Examples & Samples

Create a multi-channel attribution model to measure marketing’s contribution to subscription starts within the digital customer journey
Lead in the architecture of our marketing funnel tracking to conduct ROI by channel analysis and make budget allocation recommendations
Analyse business and marketing data to identify drivers of customer acquisition and retention, creating a customer lifetime value model
Work with our global media agencies to design and implement experiments to optimize marketing campaign performance and improve customer experience across our platforms (website, hubs and apps)
Report to management on performance and forecasting of the Global Digital Acquisition business and related marketing programs
Collaborate with data, BI, Insight, Development and Editorial teams on new product development and testing
Support senior leadership across The Economist Circulation business to provide regular reporting and analysis on key GDA business initiatives
Good programming ability with either Python, R, Scala, Java or matlab in a data science context (either creating propensity models, segmentations or solving complex problems using optimizations techniques)
Academic and/or commercial background in statistics, math or science
Experience in business intelligence, data science or analytics or recently completed a PhD in a quantitative discipline
Very good SQL / HiveQL skills
Knowledge of front-end tools such as Adobe Omniture, Tableau, QlikSense
Knowledge of the Cloudera/Hadoop stack (Hdfs, Hive, Impala)
Ability to thrive in a fun and fast-paced start-up environment
Self starter with strong work ethos

Manager Digital Acquisition Capabilities & Strategy Resume Examples & Samples

Accountable for leading the development of digital acquisition strategy and all sales capabilities for Cards by working jointly with relevant stakeholders of the Digital, Payments & Cards team, and all functional partners such as Operations, Technology, and Marketing
Develop the digital acquisition strategy and capability roadmap by working closely with the Sales and Client Engagement team and the RBC Rewards team
Assess digital capability gaps by aligning to the Cards Digital Strategy and segmentation model focusing on meeting prospective client needs
Lead and implement acquisition capabilities that enhance Cards cross-channel sales process and client experience
Conduct competitive and market research to identify new technology trends, solutions and capabilities that are support Cards Digital Strategy
Implement digital sales capabilities to provide the best in class “in-path” digital client experience aligning to Cards client segmentation model
Enable Cards to use new sales channels and devices to acquire clients leveraging digital capabilities
Proactively identify and highlight integration opportunities between various capability development initiatives
Works Strategically – seek opportunities for sustainable growth beyond existing boundaries through innovation and collaboration
Builds a High Performance Culture – lead change and continuous renewal while building capabilities of employees and teams
Drives Shareholder Value – competitive drive to “make money” for RBC while generate value for clients and shareholders
Leads with Integrity – mobilize others through authentic personal leadership and RBC values

Digital Acquisition Product Manager Resume Examples & Samples

Sets strategy for Digital Acquisition Products and Services
Works closely with the Digital Acquisition and Portfolio Management team on operational oversight of KeyBank’s Digital Acquisition and end to end client experience
Works with peers and leaders in the digital channel and other line of business partners to initiate and implement projects focused on achieving digital sales goals
Partners closely with others across Key to help deliver on product specific acquisition goals
Works to optimize every aspect of the digital sales funnel, including channel-specific acquisition inititatives, such as our mobile-only digital acquisition feature
Analyzes acquisition and portfolio results in order to recommend and make continued improvements and enhancements to online application and other campaigns that help deliver on digital sales goals
Proactively serves as an internal advocate of digital channels and client acquisition when leading or participating on projects
Subject matter expert for digital acquisition – uses external best in class examples of ecommerce and digital acquisition to help benchmark and develop roadmap. Generates and leverage learnings from internal and industry reports, direct client feedback, surveys, etc. to continuously improve offerings
Develops understanding of relevant risk and compliance parameters for digital acquisition and acts as first line of defence in Key’s risk operating model for digital acquisition
Acquires and maintains strong knowledge and passion for emerging trends in digital acquisition in order to help educate and influence critical partners and stakeholders and deliver on client needs
Partners closely with key members of other lines of business, including Marketing, Product, Field, and Call Center to understand opportunities in digital sales and marketing in connection with segmentation efforts
Understands and helps to deliver on long-term roadmap for a multi-channel client acquisition strategy that positions KeyBank as a digital leader
Continously enhances acquisition capabilities in an effort to provide prospective and current clients with the information and capabilities they need faster
Generates and leverage learnings from internal and industry reports, direct client feedback, surveys, etc. to continuously improve offerings
Bachelor’s Degree required or equivalent experience
Digital marketing or emerging technology project management experience
Strategic thinking ability and experience
Proven leader with strong emotional intelligence
Demonstrated multiple project management leadership skills; experience in organizing, planning and executing large-scale, multi-functional projects from vision through implementation
Proven ability to understand digital sales acquisition goals and implement projects to deliver on those goals
Passion and knowledge for Mobile and Web technology and emerging capabilities
Strong communication, negotiation and influencing skills
Comfort with ambiguity; can shift gears to deal with risk and uncertainty
Strong networking skills and horizontal collaboration across multiple stakeholders to maintain strong relationships with Product, Segment, Marketing, Field, Compliance and technology partners
Client focus and ability to create online experiences aligned with KeyBank product sets and Segment strategies
Several years experience in Retail Banking, Retail Banking Operations, or other Financial Services areas
Demonstrated analytical, process management and conceptual skills
Strong knowledge of Microsoft Word, Outlook, Excel and PowerPoint

Assistant Manager, Digital Acquisition Resume Examples & Samples

20% B. Marketing & Digital Insight
Stay abreast of innovative marketing and digital approaches related to external and internal communication, and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
Document and understand the Canadian marketplace, including impacts of the US and other foreign competitors entering Canada. Using market knowledge, customer information, and analytics tools, assess customer needs and make recommendations for how to improve overall business results
Ensure all material is produced according to deadline
Ensure appropriate internal and external approvals are obtained
Ensure process stays on budget
Ensure all communication is consistent to overall brand positioning look and feel as well as compliant with legal/disclosure requirements
Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies
Represent the Digital experience in any discussions about the external advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures
Provide budget information to the overall Manager to facilitate an overall view of marketing spend for Customer Communications & Marketing
Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns
2 years digital marketing experience
Some experience with digital media buying or booking digital media campaigns
Understanding of Digital media including RTB/Programmatic Display
Understanding and basic experience with SEM/PPC would be an asset
Understanding and basic experience of acquisition media within social channels would
Ability to interact with the senior levels of the organization
Strong proficiency in Microsoft Excel

Head of External Digital Acquisition Resume Examples & Samples

Developing and articulating strategic objectives for external digital acquisition
Developing a test and learn pipeline, owned jointly with digital acquisition colleagues
Taking a primary role in identifying and championing new opportunities for external digital channels
Actively managing relationships with media agencies, search engine partners, affiliate program participants and vendors
Partnering within the broader digital team to share results, manage forecasts, and align on overall digital priorities
Ensure flawless execution of digital marketing initiatives
Own creative development and execution for channel-specific initiatives
Extensive digital marketing experience with SEO, SEM, display media, and/or other digital channels
Excellent strategic thinking ability
Ability to inspire and lead a team
Strong ability to influence at all levels of the organization
MBA or card industry experience preferred

Director, Digital Acquisition Marketing Resume Examples & Samples

In partnership with our creative agencies, design, execute, analyze & optimize all digital display banner advertising for our Acquisitions campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) leveraging Dynamic Ad Targeting (DAT)
Translate the vision of the organization into actionable, quantitative plans. Design & deploy campaigns that will help us meet our KPIs (acquisition, revenue, CLV)
Identify digital trends and insights. Recommend creative optimizations based on latest digital insights
Brainstorm new and creative growth strategies
Evaluate emerging technologies. Provide thought leadership and perspective for adoption as appropriate
Plan, execute, and measure new digital Acquisition tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with internal teams to create landing pages and optimize user experience
Collaborate with agencies, business units, Division partners and MarCom teams to ensure campaigns on consistently representing the goals of each appropriately
Lead special cross-channel projects with high visibility and exposure with minimal project definition

Digital Acquisition & Retention Manager Resume Examples & Samples

Work with senior digital and marketing leaders to develop strategies to grow the company’s installed base of digital subscribers and meet the company’s digital subscription revenue goals
Develop programs and campaigns to convert free and registered users of orlandosentinel.com into paid subscribers and improve retention through lifecycle marketing promotions and price-testing
Develop programs and campaigns to grow OSMG’s paid base of subscribers for B-to-B website GrowthSpotter, a regional business intelligence email newsletter and website
Through testing and research, identify best prospects for conversion and help develop profiles that inform marketing, editorial and social desks on how best to attract, convert and retain those prospects
Work with the digital team to develop dynamic subscription pages that cater to digital users’ site habits and content preferences
Email campaign management through strategy, creative development, cross-functional project management, campaign setup, list management, reporting, testing, analysis and optimization
Map out paths and maintain offer code management for offline and online subscription flows
Work with the OSMG social media manager to attract and develop prospects
Be the local expert on digital acquisition and retention best practices and communicate those in a collaborative manner across the company
Advise department on legal opt-in, privacy policy and subscription disclosure requirements
Provide thought leadership about digital industry best practices and emerging technologies. Help identify and assess cutting edge tools and vendors that aid in digital subscriber acquisition and retention
Bachelor’s Degree in Marketing or related field; MBA or advanced degree preferred
Minimum of 7 years working in digital agency, e-commerce company, digital publishing business or similar capacity
Demonstrable experience managing digital media requirements including PPC management platforms, email deployment, basic knowledge of web infrastructure and SEO optimization, social media, mobile
Significant problem-solving, people and organizational management skills at all levels
Strength in influencing others, especially in cross-functional areas
Computer skills including proficiency with Microsoft Office
Experience in web analytics (Google Analytics, Omniture, etc.)
Active in educating self on digital trends and emerging media platforms

Channel Manager, Digital Acquisition Resume Examples & Samples

Search Engine Marketing
Website / Conversion optimization
Digital Content
20% - Strategic Planning Support
Partner with Digital Marketing Channels and Product team to support the digital roadmap for the Direct to Consumer Insurance team
Think holistically about digital marketing and identify, evaluate and prioritize opportunities in areas such as: capabilities, content strategy, distribution partnerships, demand generation, conversion optimization, customer communication and brand awareness
Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to Head of Digital Acquisition, BMO Insurance
60% - Campaign/Channel Management
Accountable for driving digital acquisition for insurance business across all products
Responsible for market penetration and new customer acquisition using a mix of search engines such as Google and Yahoo/Bing
Manage the SEM budget and allocate effectively within engines, campaigns, and keywords
Perform search marketing activities including, but not limited to, keyword research, competitor research, content and website performance analysis
Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns
Use best practices and test-and-learn initiatives to optimize search engine performance
Drive profitability via growth, optimization, creative testing and landing page testing
Measure and analyze the effectiveness and impact of web UX and SEO, identifying opportunities for improvements by partnering with teams within the organization to develop best-in-class digital experiences
Stay abreast of innovative marketing technologies and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
Ensure all campaign tactics and projects are meeting standards approved by the Bank
Provide digital support for campaigns including level of spend, messaging and keyword matching strategies as part of integrated campaigns developed for the product portfolio
Coordinate and ensure customer service and direct marketing information services are ready to support the implementation of digital acquisition programs
Work closely with colleagues to assist the development of integrated channel management
Report on the status of all digital marketing initiatives on a regular basis. Ensure that enhancements and modifications are made to plan as needed, keeping market conditions and corporate objectives in mind
Undertake special project as assigned
10% - Relationship Management
Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies across different lines of business
Represent the team in any discussions related to digital advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures
10% - Risk Management and Control
Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal, privacy, legislative and association regulations
Provide budget control reports to facilitate an overall view of digital campaign spend
Ensure all required authorizations and approvals are obtained for the execution of digital acquisition programs
Leverage external publications, trade publications and other sources of information to be informed about marketing trends and adjust plans and tactics as the landscape evolves
Be the subject matter expert on all things search related. This includes being the thought leader related to search algorithm changes and impact BMO business
Diploma or Post-Secondary Degree in Marketing/Business/Computer Science
4-5 years digital advertising experience
Work experience in SEM, SEO and UX experience a plus
Google Adwords certification
Experience working with bid optimization tools
Working knowledge of Site Catalyst a plus
Highly proficient in Microsoft Excel
Experience with A/B and Multivariate testing required
Excellent analytical, quantitative, organizational, and prioritization skills
Working knowledge of SQL, HTML/CSS/JS a plus
Self-directed and enthusiastic team player
Demonstrated persistence, tenacity, and an ability to overcome obstacles
Enjoys technology and staying on top of a rapidly changing industry
Ability to work in a matrix environment

Digital Acquisition Head Resume Examples & Samples

Responsible to deliver and/or over-achieve the business plans assigned by Credit Card Business and new businesses in time to come
Drive development and implementation of Internet marketing strategies and innovations with your manager, product/channel managers to identify growth opportunities
Responsible to marketing budget management and delivering end-to-end superior customer experience
Collaborate with Strategic Alliance team for business development with external business partners e.g. online co-marketing initiatives
Identify & recommend with in-depth review of new Internet opportunities, process improvement, system enhancement to the management team
At least 5 years of proven experiences in digital marketing demonstrating broad internet business knowledge with a strong concentration in marketing communications
In-depth experience of the credit cards business would be an advantage but it is not a prerequisite for application
Excellent verbal and written communication skills including presentation creation and delivery
Excellent people and organizational skills required
Strong interpersonal skills, absolute team players and negotiators

Assistant Manager Digital Acquisition Resume Examples & Samples

Support the development, implementation, review and revision of a 1 year work plan including assimilating BMO’s vision, mission, values, operational and resource plans
Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues as necessary
Understand the digital experience and how it applies to each product portfolio from all business aspects, including competitive position, market position, customer journey and channel requirements to inform positioning and enhancing the digital experience on external positioning and communication requirements
Measure and analyze the effectiveness and impact of project communication deliverables, identifying opportunities for improvements and leverage the knowledge in development of future project communications deliverables
40% C. Coordination of Campaign Development
Responsible for the execution of digital campaigns (paid search & social specifically)
Maintain strong relationships with internal and external partners to generate opportunities to leverage sponsorship rights that are owned by partners
1-2 years digital advertising media experience
Working experience in SEM/PPC
Working experience in social media acquisition would be an asset
Experience with digital media buying, paid search & social campaign setup
Ability to report on campaign results and evaluate media performance
Understanding of RTB/Programmatic Display would be an asset
Some experience with DoubleClick ad serving platform
Experience in Financial Services environment and/or performance/acquisition driven campaign an asset
Proactive team player
Strong strategic, analytical and measurement capabilities
Strong interpersonal, relationship management skills
Strong attention to detail and passion for quality
Strong time management skills and ability to balance multiple projects/deadlines
Integrated marketing communication and planning skills

Manager, Digital Acquisition Marketing Resume Examples & Samples

Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints and perform weekly, monthly, and quarterly analysis across channels
Oversee direct response programs including Paid Search, Social, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media
Oversee business forecasting and analysis for marketing in partnership, acting as marketing’s lead partner with our analytics team
Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
Own the process details of significant monthly budgets, including P&L management and forecast alignment, ensuring that they meet management requirements
5+ years progressive experience in online marketing, ideally in an e-commerce company or startup
In-depth experience with key acquisition channels - ability to zoom from high level strategy with a nuanced approach to synergies across channels - down to tactical, channel specific optimization details
Managed and executed complex online acquisition programs without agency support
Experience managing and forecasting budgets and performance across marketing channels
Demonstrated ability to work with external agencies and manage day to day interactions
A rigorous, data-driven, and highly analytical mindset
A penchant for making decisions based on empirical evidence
Indisputable track record of growing and scaling innovative businesses or functions
First-rate collaboration skills across diverse departments

Assistant VP-digital Acquisition Resume Examples & Samples

Bachelor's degree holder
At least 7 years’ experience in marketing, digital agency experience is a plus
Digital savvy with keen interests in mobile and web technologies and trends
Strong business acumen and analytical ability
Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
Excellent written in English and Chinese and fluent spoken English

Senior Manager Digital Acquisition Resume Examples & Samples

Lead the development and delivery of both short and long term strategic acquisition plans including the creation and execution of a 3 Year Acquisition Roadmap, including
At least 3-5 years of digital experience
5+ years of Credit Cards or Payments experience
Good working knowledge of Retail banking organizational structure and sales/delivery channels

Digital Acquisition New Initiatives Business Analyst Resume Examples & Samples

Analytical test design and set up
Measurement of performance
Attribution framework to lead data driven initiatives for testing various investment level combinations
Messaging and product strategies in digital targeting
Cross device remarketing strategies
Targeting alignment across business units
Identify new ways to evolve email channel in targeting direct mail prospects
Tag Management System ownership and leverage to manage digital audiences
Lead data driven attribution initiatives to test various spend allocation combinations
Onboard new digital partners and manage contract relationship
Operational execution of campaigns
5+ years of work experience

Marketing Manager, Digital Acquisition Resume Examples & Samples

Manage and deploy digital media initiatives in a large subset of cities, optimizing for efficiency and building a scalable system
Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
Be a key partner on the regional expansion team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc
Determine the proper metrics for tracking current and future experiments
Use existing systems and develop relevant dashboards that provide insights and visualization into customer and channel performance relative to KPIs, projections, and historical performance
Implement and analyze A/B or Multi-Variate Tests to provide in-depth insights to the expansion team on the test data and understanding of marketing drivers’ effects

Director, Digital Acquisition Sales Resume Examples & Samples

SME responsible for leading complex sales engagements and leverage technical expertise and real-life experience in creating solutions, designs, proof of concept and implementation strategies for target clients
A strong ability to align and collaborate with internal resources in order to drive results
Interface with Finance, Product Development, Technology, Legal, and other related functions
Effectively negotiate (and re-negotiate) deal terms with clients and ensure deal structures deliver financial returns consistent with Experian internal hurdles
Assists clients with strategic planning initiatives, marketing program development, results analysis and campaign planning
Successfully manage to all KPI’s (i.e. Revenue goals, client satisfaction, etc.)
Maintain deep knowledge and insight of competitive landscape

Digital Acquisition\optimization Leader Resume Examples & Samples

Develop Pure Storage’s global digital content strategy. Establish a content publishing calendar that aligns with corporate goals, events, and campaigns, and integrates multiple channels such as social, events, and email blasts
Optimize performance across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social media, with an eye to driving new customer acquisition, customer engagement, and ultimately, conversion
Oversee Pure’s strategy around how we digitally acquire visitors and prospects, what their journey is like across digital channels, and how we best optimize their experience for conversion
Partner with Analytics resources to mine website data, syndicated research, and other customer insight tools to develop strategies for reaching new customer targets
Drive the strategy for website testing. Ensure testing and optimization of content, messaging, asset placement, CTAs, lead gen flows, etc. Recommend testing opportunities and best practices for content creators and campaign teams throughout marketing
Be the expert voice of digital marketing when partnering with Product Marketing and Integrated Marketing teams. Use acquired knowledge of our visitor behavior to suggest improved approaches for product positioning and landing pages
Understand the role personas play in content marketing. Use data gathered from visitor behavior to recommend improvements to Pure’s persona definitions
Work with the global regional teams to define opportunities for site localization. Develop tiering strategy for translation as we expand into additional languages
Lead Pure’s paid (SEM) and organic (SEO) search strategies. Manage agency relationships, and work with the campaigns team to ensure online ad messaging and performance aligns with campaign/business goals
Be creative in finding new ways to push the envelope for digital marketing. Stay atop the latest trends as well as what our competitors are doing. Look toward new technologies and methods to help Pure become the leader in digital marketing tactics
Manage and develop a growing team of digital markers, focused on delivering successfully on Pure’s digital strategy
Be an active leader: able to roll up your sleeves and be hands-on, and also delegate and effectively manage people as the marketing team grows
8-10 years of digital marketing and audience development experience, including team management experience
Familiarity with segmentation and online behavioral advertising
Proficiency with web analytics tools such as Google Analytics or Adobe Analytics (Omniture)
Successful track record in delivering strategic direction, analysis, and recommendations on critical decisions regarding marketing and audience needs
Experience working with globalized websites / localization
Thorough knowledge of digital channels, including social media, in a B2B environment
Excellent written and verbal communication, including strong editing, grammar, and proof reading skills; good listener
Experience using digital applications, such as CMS, CRM, or marketing automation

Director Digital Acquisition Channel Design Resume Examples & Samples

Take a more holistic approach to marketing across Display, Search & Site
Drive growth in digital acquisition
Increase channel automation to allow Marketers to focus on the prospect / customer
Drive upper and lower funnel efficiencies
Enable quicker facilitation of learning across markets
Increase investment agility, enabling easy re-allocation of funds across global markets based on profit opportunity
Globalizing our Paid Search and Biddable Media platforms to
Minimum 8 years Marketing experience in Digital
Minimum 5 years Acquisition or Performance Marketing
Extremely savvy with Ad Tech / Mar Tech and significant experience of leveraging digital marketing eco system to deliver results
Experience of working in a matrix organization
Proven Digital Acquisition or equivalent Performance Marketing track record of consistently delivering results and driving innovation and change
Strategic and analytical orientation - numerical with forecasting, plus Financial acumen to drive business and investment analyses
Vendor management experience including negotiation and performance management
Preferably experience managing trading on DSP’s or PPC platforms
Experience driving innovation, managing change and working in a ‘white space’ environment

Senior Analyst, Digital Acquisition Resume Examples & Samples

Strong digital background and agency experience or agency management experience
Comfort with numbers and analyzing data to generate insights
Creative thinker who is eager to re-imagine the status quo
Attention to detail and superior project management
Able to manage multiple projects with ease simultaneously
Collaborative spirit and one that enjoys a matrix, team-based working environment
Passionate about prospect marketing and financial services

SVP, Digital Acquisition Resume Examples & Samples

Drive forward our digital roadmap through the identification, analysis, and implementation of new and enhanced digital acquisitions functionality
Lead a team of product managers to drive the development of new Acquisition capabilities as part of the Agile Citi program & methodology
Define and gather KPIs to measure and monitor progress of digital capabilities and effectiveness on a daily, weekly, and monthly basis to inform real-time course corrections and longer-term enhancements
10+ years’ experience in digital product management or product development. Agile experience strongly preferred
Bachelor’s degree required, MBA desired
Financial services industry experience is not required, but is a plus
Experience interfacing with vendors and cross-functional teams
Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the Citi franchise
Ability to work enthusiastically with people outside of their immediate team to drive consensus and results
Energetic and self-driven personality with a persistent desire to learn and grow professionally
Proficient in MS Word, MS PowerPoint and MS Excel

Channel Manager, Digital Acquisition Resume Examples & Samples

Evaluate executed programs holistically across all aspects (channels, message, offer, competition, etc.) and drive shareable insights
Contribute to the change agenda of Customer Communications & Marketing
Manage the execution of digital marketing campaigns
Develop DMP integration roadmap and execute through cross-channel/team collaboration
Lead and coordinate the execution of communications, including the following key activities
4-6 years in digital marketing
Solid understanding of digital channels and digital success metrics
Expertise in display channel & RTB/Programmatic
Digital media buying, booking digital media campaigns & optimization
Strong handle of digital platforms – DMP, attribution modelling systems, Adwords, DBM, etc
Ability to report on campaign results to evaluate media performance and drive insights
Some experience with DoubeClick adserving platform
Understanding of SEM/PPC, Social, Affiliates channels would be an asset
Experience evaluating digital creative and campaign landing pages
Analytical, data-driven thinking
Interpersonal, relationship management skills

Gcg-regional Digital Acquisition Marketing & Media Cluster Head Resume Examples & Samples

Develop and strengthen media planning for your markets through strong planning and media vendors for your region
Create partnership and represent your markets in deals with regional and local media houses for the center, as well as market
Harness APAC hub expertise across the cluster of markets to maximize digital sales, revenue through the channel, brand metrics and NPS
Build sustainable and standard working processes that continues building on growth in a harmonious and time efficient/time bound manner with markets, hub and vendors
Provide scale and/or increase efficiency of local media houses in market
Develop a Digital Integrated Media strategy along with hub experts to maximize the current sales and card usage
Actively work through hub expert with functions across the market to enable acquisition process re-engineering (through higher digitization of the application process) to reduce account turnaround time and cost of doing digital sales
Actively work with Sales/Country Digital and Marketing Business teams to improve impact of media on awareness, brand, cards usage and conversions within the funnel
Provide actionable insights to improve media efficiency and funnel efficiency to reduce cost per account
Sales process and plan alignment with multi-functions that directly and indirectly influence accounts acquired through internet - Sales and Distribution, Credit Risk, Credit Operations, Cards, Retail Banking, etc
Develop the dashboard using Citi’s Web Metrics System and APAC hub expertise to improve lead forms and creatives across the board and improve across the funnel KPI
Develop standard metrics to track end-to-end Sales Funnel efficiency
Leverage marketing and advertising automation tools and capabilities to improve effectiveness and efficiency of driving traffic and reducing costs
10+ years of Sales/Acquisition experience and knowledge of Digital Marketing is preferred
Strong people and project management skills with the ability to multi-task
Independent and self-motivated with a high level of initiative and energy
Working knowledge of marketing/advertising technology tools is preferred
Strong agency management skills and experience
Experience in managing digital platforms or channels will be preferred

Assistant VP, Digital Acquisition Resume Examples & Samples

Bachelor degree holder
Strong business acumen and exhibits strong balance of creativity and analytical skills
Excellent spoken and written English and Chinese

VP-personal Loan-digital Acquisition & Process Improvement Resume Examples & Samples

Minimum 10 years experience in banking/digital related projects
Passion to lead and drive change to improve customer experience
Good communication and problem solving skills
Able to work with stakeholders across different functions

Analyst / Senior Analyst, Digital Acquisition Resume Examples & Samples

Develop comprehensive online card acquisition tactics to drive business goals for selected channels
Execute test plan with strong focus on content customizations, targeting, personalization of user experiences and site functionality enhancements
Partner closely with Central teams to bring new innovations to the market and monitor the performance of test elements to quantify the business impact
Be an active and vocal digital evangelist to help support the agenda of business transformation
Passion for all things digital and an insatiable desire to innovate
Interest in digital user journey design
Excellent planning and organizational skills, high attention to detail
Solid analytical skills

Director, Digital Acquisition Marketing, Saas Resume Examples & Samples

Leading a team to define and execute against a strategy that drives significant growth in customer acquisition
Providing paid (online and offline) inputs into the acquisition demand model, partnering with key stakeholders across planning and finance to ensure accurate forecasting
Continually evaluating assumptions (e.g., CPAs from different tactics) vs. performance and LTV, and highlighting for leadership any early indicators these historical assumptions are changing
Prioritizing, designing and executing campaigns and tests to efficiently maximize performance
Briefing and managing agency partners to conceptualize, develop and execute campaigns
Collaborating with the Digital Marketing team to develop and optimize onsite assets
Performing in-depth analysis into marketing channel and campaign performance to yield key insights and leverage these insights in partnership with your team to optimize performance
Managing relationships with internal business clients. Serving as a point of understanding on campaigns, presenting creative work to clients (with agencies), and reporting on results and next steps for continued improvement
Monitoring and managing budget and corresponding results, providing transparency on a regular basis over the course of the year
7-10 years of experience in a marketing leadership role with a focus on acquisition
B2B marketing experience
Demonstration of critical thinking capabilities, exceptionally analytical and quantitative; an ability to turn data into marketing recommendations
Experience building and managing multi-channel acquisition strategies, including but not limited to search, social, paid, direct mail and affiliate marketing
Experience with marketing SaaS-based solutions
Strong business partnering experience across multiple departments; ability to successfully collaborate cross-functionally to achieve company goals
Experience managing and completing cross-team projects; Ability to project manage/prioritize multiple projects simultaneously
Naturally curious and driven to find creative solutions that others haven’t considered; Have an A/B testing and optimization mindset
Positive energy, a team player who thrives on the thrill of scaling new, innovative solutions, and enjoys being part of a high-energy collaborative team
Attribution modeling is a plus

Citibank Berhad KL Digital Acquisition Partnership RM Resume Examples & Samples

Responsible over identifying, developing and implementing new partnerships and initiatives for acquisition tie-ups across consumer products covering NTB Credit Cards, Personal Loans, Mortgages ,CitiGold and Citi Priority
Responsible for establishing, developing, negotiating and implementing a variety of new partnerships which will enhance and support the Digital Acquisition Goal
Responsible for responsibly managing A&M budget for purposes of deal-making
On-boarding new partners through deal-making and negotiations
To source and strike new partnership deals with strategic digital partners e.g. start-ups, etc
Well-versed in partner on-boarding process
Collaborate with key internal stakeholders to ensure timely partnership on boarding
Steer and direct new partnership from the idea to contracting and launching
Timely update latest collaboration initiatives in Digital Collaborate Site
Jointly develop, manage and execute launch plans for each new initiatives with customer franchise
Key account management for partnerships sourced
Provide periodic updates to management on market study through all possible channels on latest digital buzz and potential partners
Digitally-savvy and passionate about new technological advancements, always well updated on latest digital buzz and news
Able to quickly understand business models and partners’ modus operandi to be able to see collaboration potential
Strong interpersonal skills (extrovert nature is preferred), and able to influence preferred outcome on deal-making through strong negotiation skills
Proactive, self-driven and self-monitoring
Strong project management skills with ability to work independently
Ability to establish and cultivate collaborative and successful working relationships with internal and external groups
Ability to build strong relationship with a large number of strategic partners
Innovative and able to think out of the box
Possess at least 1 year relevant working experience in Relationship Management/Sales/Client-Servicing

Manager Digital Acquisition Programme Management Resume Examples & Samples

Responsible for understanding and communicating IMS channel management roadmaps & progress
Working with local market teams and the DACM team to keep track of plans, progress and resultant impact on results
Monitor IO plans and acquisition performance using various channel MIS platforms and Omniture Site Catalyst
Track SQP and A&P budgets and performance against plan
Maintain digital acquisition best practice and playbook documents and co-ordinate community calls to showcase channel excellence
Ensure effective annual planning and day-to-day management of DACM budgets
Collaborating with IMS Business Unit partners from GCO, Technology, Human Resources, as well as with other BU’s and teams on initiatives as required
Planning and developing strategic content/agenda for meetings (e.g, market and vendor visits, l Town Halls, cross-BU presentations, Senior Management Updates)
Use cross channel and Roadmap knowledge to help craft presentations for key business updates with senior leaders and internal stakeholders
Support wider strategic initiatives such as digital talent development plans or specific new channel exploration initiatives
Become the key liaison to present a cross channel view to other areas such as GABM, Finance, AET
Support the development of the roadmap to globalization for Channel teams and technology
A results driven, fact-based marketer with experience of digital marketing and an understanding of digital acquisition channels and the technology that drives them
Acquisition experience with experience of the IO / TMP and the profitability drivers of acquisition
Analytical with the ability to analyse varied data sets with experience of central MIS platforms and Web Analytics Packages (Omniture Preferred)
Excellent oral and written communication with the ability to translate strategic thinking into effective presentations
Strong Project management skills with experience of managing budgets and project plans / delivery roadmaps
Advanced MS Office skills

Senior Analyst, Digital Acquisition Resume Examples & Samples

Manage current online sales/affiliate partnership portfolio, grow current relationships and build new opportunities while enforcing a customer first user experience
Prospect, vet and launch new online partnerships across NRG brands and markets, targeting both residential and commercial customers and focusing on delivering sales and revenue growth
Negotiate contracts for NRG online affiliate partnerships to ensure success and growth of engagement. Negotiations to include commissions, product placement, incentives, legal requirements, etc
Foster robust relationships with partners to optimize sales and revenue-generating performance, leveraging cross-functional capabilities by building strategic relationships with product, pricing, IT, and marketing
Work innovatively to incentivize partners by building a strong foundational relationship to leverage across partners and to drive strong sales performance and revenue growth
Optimize the online affiliate sales channel to achieve new customer acquisitions, adhering to cost to acquire metrics while maximizing margins
Work together effectively in a fast-paced environment with a broad spectrum of stakeholders across Regulatory, Pricing, Operations, Marketing, Operations, Information Technology, etc
Ability to understand and participate in eCommerce technical projects and conversations representing the business goals
Own onboarding of new partners and be liaison to internal discussions regarding sales volume, contract negotiations, technical onboarding, project manager, launch, troubleshooting, post launch management
Support all NRG brands and markets by working closely with Information Technology team and Legal to manage API structure at scale
Work closely with Sr eCommerce Manager and other Sr. Digital Analysts to leverage best practices and build upon strategy targeting customers that drive gross margin and EBITDA goals at an acceptable cost to acquire
Work smartly and efficiently with analytics and reporting resources to ensure accurate and consistent performance reporting
Deliver weekly reports on sales performance and project status
Prepare and present monthly and ad hoc channel performance decks, as well as business cases to support recommendations for new projects enhancing performance
Ensure timely and accurate billing, invoicing and reporting payout to partners on a monthly basis
Prepare and adhere to budgets, forecasts as needed
Ensure brand guidelines and trademark requirements are met across affiliate sites
Work with legal to ensure partners abide by regulatory rules for online acquisition across brands and markets
Gather and analyze customer data and financial benefit
Aware and up to date on new market trends and bring recommendations to business and develop strategies based on analysis and feedback
Education: Bachelor’s degree from an accredited four-year college or university required
Minimum of 4 years of related professional experience required
Digital agency experience in client services or client management with eCommerce/sales background preferred
Business development background in an online sales capacity with proven results and strong contract negotiation skills creating successful partnerships is desired
Proven online sales background, exceed goals and maximizing budget
Experience with the planning and/or execution of multi-channel marketing campaigns may be considered in lieu of sales and business development experience
Strong, effective communicator with ability to adapt to audience, engage internal stakeholders and advocate for channel needs
Highly developed, demonstrated teamwork skills and commitment to continuous learning
Strategic thinker and team collaborator a must
Demonstrated ability to increase productivity and continuously develop methods, approaches, and team contribution
Familiarity and experience with digital marketing including written communication, website development, wireframes, market research, product creation, online launches, QA, troubleshooting
Ability to identify new digital opportunities and be able to explain opportunities and provide success metrics
Basic understanding of financial statements and how to drive performance towards bottom line goals
Ability to read and explain financial reporting to included sales performance, invoicing, accruals, budgets, purchase orders, variance, etc
Experience with managing portfolio of partnerships, with accountability to maintaining consistent records
Demonstrated ability to lead and execute in a changing digital environment
Experience working in a flexible, employee empowering work environment
Proficiency in Microsoft Office suite of products is required
Ability to present to multiple audiences with variety of levels of digital marketing backgrounds
Knowledge of UX/UI best practices to ensure the best in class user experience while improve conversion metrics

Manager, UK Digital Acquisition Resume Examples & Samples

Development and ownership of acquisition strategy, planning, campaign execution, and tracking/reporting across display, search and social channels and successful delivery against key acquisition metrics and challenging goals for those channels
Ongoing optimisation and innovation to maximise efficiencies and drive growth, including prospecting strategies and opportunities, creative execution, and cross-channel alignment
Strategic innovation to develop new channel opportunities and to drive integration with offline channels
Management of key stakeholders, including creative and digital agencies and internal teams
Leadership and development
Experience in consumer finance marketing with a strong understanding of online acquisition channels
In depth thought leadership, strategic channel development and integrated campaign execution
Highly focus on driving results and a track record of successful project management and delivery
Excellent communication, collaboration and influencing skills
Strong analytical skills and financial acumen
Experience in managing people with proven ability to motivate, and develop a high performing team
Strong relationship management skills to manage stakeholders across internal teams and external partners
Ability to work in a challenging and fast paced environment with enthusiasm and collaborative approach

Analyst, Digital Acquisition Resume Examples & Samples

Bachelor's degree (BA, BS) or one to two years related experience and/or training; or equivalent combination of education and experience
Experience in managing digital marketing campaigns, preferably for performance-driven marketing channels
Knowledge of major digital marketing tools, web analytics tools and site traffic monitoring tools
Understanding of how search engines, bidding and campaign management platforms work
Proficient in a Windows environment and in the use of Microsoft Office Applications such as Word, Excel, Outlook and PowerPoint
Strong organizational and time management skills
Effective project management skills, managing several key projects in parallel
Able to solve complex problems with complex set of variables
Able to understand the larger picture as well as to attend to details
Able to work both independently and collaboratively to achieve results within established time frames

Gcg-regional Digital Acquisition Insights Lead Resume Examples & Samples

Deliver road map for Test and Target, with creative insights
Build a process framework in countries to support Dynamic Digital Creative Production that render well on testing and continuously help raise the bar on creating remarkable stories and experiences required for digital engagement
Design and implement an effective tagging system that facilitates and improves rollout and tracking of communications
Produce best-in-class application forms and wireframes to reduce drop offs and maximize form submissions
Engage effectively with various stakeholders across countries to maximize delivery on goals of sales, revenue, brand metrics and NPS
Develop Digital Media Dashboard that helps stakeholders to understand, engage and act on communication strategy and creative Development within market
Product an Analytics Dashboard that helps make the effective selection and transformation of digital media for central and country teams
8+ years of experience in Digital Marketing
UI/UX and web metrics experience is a distinct advantage (SiteCatalyst, Google Analytics)
Strong people and project management skills with the ability to multitask
Demonstrated ability to deliver results that is timely, relevant and effective
Excellent communication skills and relationship building skills

Product Mgr-digital Acquisition Resume Examples & Samples

Manage and reconcile the Digital Acquisition budget for the Mercy digital platform
Partner with other product managers/departments to lead/support their digital efforts while keeping the Mercy portfolio brand in the center of the Mercy ecosystem
Build and leverage relationships with constituents and stakeholder across Mercy
Create a strong culture of collaboration and partnership with the Marketing Operations and CRM team, ensuring seamless execution of both inbound and outbound campaigns
Lead procurement efforts as needed (e.g. new tools, new vendors), write statements of work and be able to effectively manage external vendors
Effectively translate market opportunities into quantifiable results
Document requirements for current and future products, that involve stakeholders from various Ministry-level work streams
Monitor deliverability and engagement metrics, especially for high-value and at-risk consumer segments
Benchmark competition while building deep understanding of consumer/patient segments needs, plus business strategies and needs for growth
Facilitate strong working relationships with team members and business sponsors to deliver exceptional product solutions
Respond to, solve and makes decisions on business requests, brand and JV requests
Develop education/training curriculum for new coworkers and business partners
Listen, prioritize and respond to feedback from colleagues and supervisors via the Mercy Voice of Coworker Engagement Survey
Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it
The candidate will have significant digital product experience at an F500 organization in the retail, hospitality or financial services sectors
The candidate must have proven business acumen and a successful track record of utilizing UX and technology resources to bring category-leading products to market
Four or more years of utilizing primary /secondary research and analytics to develop consumer-centric roadmaps, backlogs and targeted content
Significant experience presenting to and interacting with senior leaders
Experience estimating and managing budgets
Experience with various software development methodologies: Waterfall, Agile, SAFe
Experience with Microsoft tools
Experience producing, launching and measuring custom content
Proven ability to build relationships and manage through influence as well as authority
Demonstrated team first approach to leadership
Knowledge of eCommerce strategies and conversion optimization
Ability to solve problems quickly, think creatively and satisfy speed-to-market imperatives
Negotiation experience with enterprise contracts
Ability to lead and communicate across the ministry
Superior analytical and problem solving skills, financial background a plus
Strong conceptual thinking skills
Ability to thrive in a fast-paced, high-energy environment
Organizational leadership and team development (leads through influence)
Clear, succinct communication (gets straight to the point)
Innovative and creative thinking balanced with pragmatism (fresh, big-picture thinking)
Intellectual horsepower (highly analytical & strategic)
Drives for results in prioritized manner (balanced sense of urgency)
Listening skills, minimal ego (listen first, then respond)
Organized and attention-to-detail approach (strong tactical execution)
Highly resourceful (stretches people and money; compresses time)
Agile (can adapt quickly to a changing environment)
Collaborative (works with peers across many functionalities within the company)
Possess high degree of integrity and moral character

Digital Acquisition Resume Examples & Samples

Key goals are to
Drive NAA growth aggressively
Drive positive downstream behavior for new card members (activation, billed business)
Manage ROI (Return on Investment) and CPC (Cost per Card) carefully
Primary responsibilities include
Channel Development and Capability Implementation 　
Analyze campaign results and acquisition performance to recommend and implement actions/solutions 　
Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including SEM/SEO, Affiliates, Online Partners, Media Buying, SNS, and so on - Acquisition Management 　
Deliver on the acquisition strategy and related product and communication tactics/campaigns
Proactively manage and optimize budget allocation towards key success metrics like new accounts and billed business acquired, maximizing ROI 　
Ensure compliance with key legal and regulatory requirements - Customer Experience
Establish a best-in-class customer experience 　
Work and liaise comfortable with key internal stakeholders (Central IMS, Digital Capability, PLD, Brand/Communication, IM, F2F, Risk, New Accounts, Legal/Compliance, Finance, WS, GMS)
Effectively manage external agencies to develop both effective creative and campaign plans
Excellent oral and written communication in Japanese/English
Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
Good understanding of consumer attitudes, online behavior and interactive technologies
Results oriented and good project management - ability to drive projects/partners towards deadlines - Proficiency in MS Office, notably Excel and PowerPoint
Digital marketing experience; Last 1+ years work experience specifically digital acquisition, media, and affiliate preferred
Solid understanding of card economics and financial concepts, e.g. ROI
Excellent relationship and influencing skills and proven ability of driving results within a matrixed organization
Must be detail-oriented, a creative thinker, a team player, organized and efficient
Team player and excellent communication skill to work with colleague across the lines
Self motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously

Manager / Senior Manager, Digital Acquisition Resume Examples & Samples

Primary acquisition lead for AIR MILES and Starwood portfolio including partner management for acquisition of Consumer products
Collaborate with AIR MILES and Starwood along with Internal teams to innovate and aggressively grow AIR MILES and Starwood digital acquisition efforts across their site, mobile assets, display and social media
Proactive analysis and management of results to develop strategic recommendations for growth and margin enhancement opportunities
Collaboration with internal departments (Risk, Finance, Customer Engagement Network) to analyze and evolve acquisition strategies to maximize financial results
Lead special projects as assigned which stretch across the scope of the Acquisition team
Lead and develop a high performing team by managing, coaching and developing a team of direct reports
Bachelors University degree required
Relevant experience in financial services/ customer acquisition is a plus
Ability to analyze business levers and financial data to inform strategies
Experience in developing partnerships and managing relationships with external business partners
Track record of developing and championing an idea from inception to execution
Strong attention to detail and ability to manage multiple priorities simultaneously
Proven financial/business acumen including ability to drive development, review and evaluation of quantitative analysis and corresponding action plans for success
Ability to manage other people and partners to meet timelines
Strong working knowledge of PowerPoint and Excel

Analyst / Senior Analyst, Digital Acquisition Resume Examples & Samples

Supporting the development of end-to-end plans to drive card acquisition within display media & paid search
Seamless execution of performance-marketing campaigns
Aligning with external and internal partners on business plans, ensuring continued alignment through regular updates with key stakeholders
Shaping the programmatic media & paid search roadmap in partnership with central Amex teams
Driving the use of data and targeting to support channel growth
Continuously expand and optimize digital channels to deliver against planned goals
Building relationships and coordinating key work streams with external media agencies, creative agencies and advertising partners
Consolidating weekly and monthly acquisition results for assigned digital channels and presenting to manager and director
Being an active and vocal digital evangelist to instill digital first thinking across the organization
A motivated individual who takes ownership, works well within a team and has the ability to manage multiple initiatives simultaneously and prioritize work in a fast paced environment
Proven analytical and critical thinking skills
Strong relationship management, influencing and collaboration skills
Excellent oral and written communication skills including presenting to leadership teams
Outstanding coordination and project management skills with the ability to manage other people and partners to meet timelines
2+ years work experience in financial services or digital advertising role is a plus

Digital Acquisition Director Resume Examples & Samples

10+ years digital acquisition experience with a proven track record in fast-track campaign optimization
Experience working with internal teams and external agencies in the creation of assets needed to satisfy digital campaign requirements
Experience negotiating with publishers, media networks, affiliates and other sources of paid acquisition
Experience with ad and paid search serving platforms
Excellent analytical skills with experience of delivering reports and ensuring recommended actions
Relevant experience within a content planning or marketing environment
Experience within insurance and/or subscription marketing a strong plus

Digital Acquisition Marketing Coordinator Resume Examples & Samples

Supporting the Assistant Manager to deliver new card acquisition through the Member Get Member program and other Digital marketing channels
Delivery of marketing campaigns and offers, plus the implementation of technological projects to drive channel expansion and test and learn plans to increase growth of acquisition
Manage internal control and compliance and partner feedback
Implementation of changes and creative updates across channels and assets
Maintaining busy marketing calendar of activity, ensuring the messaging is available to Card Members
Liaise with external agencies to ensure quality of work and on time delivery of creative assets
Budget tracking for all campaigns and provide assistance on campaign forecasting

Digital Acquisition Coordinator Resume Examples & Samples

Coordinate the day-to-day operations of all digital marketing channels in close partnership with the Digital Marketing Manager. This includes close communication and alignment with our digital partners on upcoming promotions and key initiatives, monitoring channel performance and KPIs daily, and tracking competitive behavior in each channel
Create and submit creative brief requests to our in-house design team for all digital paid assets
Work cross functionally across Creative, Merchandising, Social, Ecommerce, CRM teams to ensure digital strategy is aligned with overall marketing initiatives
Develop and maintain a monthly creative calendar for digital channels (display/ affiliate)
Develop and maintain a promotional calendar for digital partners
Assist with new partner recruitment in affiliate, vetting agency suggestions to ensure they are on brand
Execute and optimize business performance reporting – including but not limited to: weekly recap, product performance, inventory reports, and any ad hoc reports to evaluate campaign performance primarily in Google Analytics
Contribute to marketing and creative brainstorm sessions

VP, Mortgage Digital Acquisition Analytics Resume Examples & Samples

Bachelor's degree in a quantitative discipline is required (i.e., Engineering, Economics, Statistics, Mathematics, and Operations Research). Graduate degree is preferred
5+ years of work experience in analytic role is required. Digital experience is preferred
Web analytics – working knowledge of web information, mining of activities and linkage to business drivers and inference
Modeling & segmentation – statistical (Linear Regression, Logistic, CHAID/CART) and machine learning technique is a plus (i.e., Naïve Bayes, Random Forests, Deep Learning, Ensemble)
Structured & Unstructured data sources– familiarity with first, second and third party data and data providers in the industry is a strong preference
Strong project management skills – prioritizing and managing multiple deliverables at the same time
Partner with different functional teams including negotiation and influencing effectively per requirement

Digital Acquisition Coordinator Resume Examples & Samples

Coordinate the design, development, creation and trafficking of landing pages and display banners
Tech/Creative QA for new digital campaign launches, web content, and display banners
Responsible for managing relationships with third-party vendors and optimizing all campaigns
Weekly marketing campaign reporting and analysis of paid media channels
Communication, execution and testing of all promotional campaigns and troubleshooting issues with Digital IT team from inception to completion
Collaborates with cross-functional partners (store marketing, merchandising, CRM, creative and email) to collect information and feedback and manages execution of changes within the appropriate deadlines
Manage digital marketing calendar, assets, and overall project organization to ensure requirements and project deliverable dates are clearly communicated, understood and executed upon
Communicate and document project status and strategic recommendations to team members on a regular basis; escalate issues accordingly via the appropriate channels
Various administrative tasks

Marketing Coordinator, Digital Acquisition Resume Examples & Samples

Provide support on the delivery of new card acquisition through digital marketing channels
Implement campaigns and plans to increase growth and scale of acquisition
Work to ensure delivery of a calendar of campaign and offer activity and the implementation of technological projects for channel expansion
Build and leverage positive relationships with a wide range of internal and external stakeholders to deliver business results
Manage internal control and compliance and partner feedback creative rounds
Implementation of offer changes and creative updates across channels and assets
Liaise with external agencies to ensure timelines and quality of work are met
Analyse and report on campaign performance to internal and external stakeholders with recommendations/insights
Budget tracking for all campaigns
Digital marketing experience with some campaign management experience
Marketing / business tertiary qualifications along with proven marketing experience
Project management skills - proficient at time management and campaign co-ordination
Solution-oriented individual with ability to develop solutions to complex issues
Strong communicator, able to influence and convince others to support strategies and tactics
Ability to drive results in a fast-paced, dynamic environment
Experience managing multiple stakeholder relationships
Budget management experience
A positive and energetic attitude with a team player ability
Knowledge of American Express Cards, services and benefits, and/or understanding of the Financial Services Industry will be viewed favorably

Director, Digital Acquisition Resume Examples & Samples

Develop and manage a multi-channel, LTV & ROI oriented advertising strategy by rapidly running many small tests and focusing on sequentially optimizing promising campaigns
Establish sound metrics for all digital advertising; develop and institute a methodology and scorecard to consistently track and report performance
Balance short-term and long-term objectives, as well as revenue and brand building objectives
Bachelor’s Degree, preferably in a scientific or quantitative field
5+ years’ experience in a similar role
Knowledge of best practices for SEM and other online advertising efforts
A clear understanding of Google analytics and other digital analytics tools from both a usage and an implementation point-of-view
Entrepreneurial mind-set, with an understanding of what it takes to work for a start-up company
Must have a proven track record in e-commerce
Strong analytical skills including expertise in Excel, SQL and statistics
Exceptional organizational skills and ability to prioritize in a fast-paced, rapidly changing environment
Develop and execute strategies for driving scalable revenue from our digital marketing campaigns across all digital channels
Drive customer acquisition through effective programs that convert into pipeline, while managing effectiveness and efficiency
Deep understanding of the digital media landscape including mobile advertising, native advertising, programmatic display and content marketing
Understanding of eCommerce, preferably in a fashion or luxury environment

Manager Digital Acquisition Resume Examples & Samples

Bachelor’s degree (BA, BS) in relevant field such as marketing, business or communications strategy
Minimum of 5 years of working experience in digital marketing, with strong preference to search marketing and/or other forms of performance marketing efforts
Experience leading or managing agency team
Outstanding verbal, written and listening communication skills
Excellent interpersonal skills and demeanor
Excellent time and project management skills
Think strategically while managing tactical executions
Make measurable progress on multiple high priority items simultaneously
Drive results in a team-oriented environment
Operate in highly collaborative work environment, including managing projects with multiple owners

Director, Digital Acquisition Resume Examples & Samples

Set the digital strategy and lead the execution agenda designed to enhance and profitably grow the online direct to consumer channel – includes P&L accountability
Develop, manage, and provide oversight for all acquisition related initiatives impacting the online channel
Inform the broader digital roadmap in terms of what enhancements and capabilities are needed to improve business results (i.e. conversion rate, website utilization, phone contact rate, premium improvement, quality of risk, etc.) over time
Manage and execute a multi-million dollar budget of technology enhancements focused on the above improvements. Provide requirements (experience, creative design, technology build, etc.) Ensure on time and on budget delivery of new capabilities in tight coordination with technology support teams
Create consistent, measureable improvement (cost-benefit analysis) in the performance of digital assets and processes
Influence and partner with the broader marketing team on campaigns used to acquire new business including paid search social media, email marketing, etc. to maximize results
Optimize the online channel to support, align and segment messages according to these ongoing marketing activities/campaigns for The Hartford
Be the subject matter expert for sales optimization efforts, working with a matrixed group of departments within Small Commercial (product, underwriting, operations, legal, compliance, etc.) as well as across the Enterprise
Partner with product, underwriting and sales teams to use the sales platform assist with agents and key partners as well as aid broader test & learn efforts for the Small Commercial business
Coordinate with the Strategy and PMO team to manage the IT portfolio of investments as well as change management processes
Minimum of 5 years’ experience with managing and optimizing large scale Digital/eCommerce experiences and/or similar focus in digital marketing
Demonstrated experience leading process optimization initiatives and/or process improvement skillsets (e.g. Six Sigma)
Broad understanding of online marketing including demand generation, funnel improvement, cross-sell/up-sell strategies, etc
Strong ability to influence senior leadership decision-making and create compelling business cases to secure executive level buy-in
Adept at working within a heavily matrixed environment. Ability to guide, influence and navigate effectively with different constituencies in achieving goals
Strong interpersonal skills. Must have proven track record of managing others as well as working effectively in a project team
Proven history of leading/informing customer research, usability and analytics strategies to support channel growth/evolution
In depth experience with industry standard web analytics and performance monitoring tools (ex. Google Analytics)
Demonstrated experience with digital development life cycles including design through delivery - specifically agile delivery methodologies
Strong understand of test and learn principles and experience executing tests, analyzing and taking action on results
Experience with adopting and implementing digital/web design standards and best practices
Excellent written and verbal communication skills. Must be able to communicate complex technical issues to all stakeholders, including those who do not have a technical/Digital/eCommerce background
Experience with financial services. Knowledge of the Property and Casualty Insurance industry and insurance business processes, primarily in Small Commercial a plus
Self-motivated individual with strong analytical and research skills; Ability to handle multiple high priority demands
Familiarity with The Hartford’s system interfaces and platforms is a plus
College degree required; an MBA or advanced degree equivalent is a plus

Digital Acquisition Executive Resume Examples & Samples

Support the delivery of Gross applications and Online Customer Acquisition targets
Assist the Digital Acquisition Manager with the development of acquisition strategies across all paid channels, including the promotion of new materials; and achieving performance and acquisition targets
Management of platforms and data sources including LMS, Google Analytics, Bing, Google AdWords and other third party data sources
Provide regular weekly, monthly and quarterly reporting on business as usual activity across all marketing channels; for the marketing team, Senior Management and Board
Provide ad hoc reporting and insight on marketing campaigns and work with the Digital Acquisition Manager to optimise marketing spend across paid channels
Liaison with digital marketing agency to develop optimisation strategies for paid channels and test activities for new acquisition channels
Assist with the recruitment of affiliates, by liaising with the Compliance team whom then vet and process applications to join the programme
Assist in the planning and delivery of structured and regional and corporate digital marketing campaigns
Assist the rest of the marketing department in the implementation of integrated communication plans
Build and maintain effective and productive working relationships with colleagues, clients and third parties; support the delivery of the company’s mission and its business objectives
Comfortable using marketing KPIs such as CPL, CPA, CTR
Expertise in online and mobile analytics and developing metrics
Highly diligent, confident in making decisions based on real time data and eager to learn
Ability to manage multiple projects and thrive in a fast paced environment
Proficient knowledge of Microsoft PowerPoint, Microsoft Excel and Microsoft Word
Strong analytical skills with the ability to manage and analyse large data dumps
Innovative and problem-solving abilities

Cbna-digital Acquisition Manager Resume Examples & Samples

Being the country lead for the end to end rollout of RCE/Digital Onboarding Process for Cards/Loans
Ensure country readiness by leading the UAT execution
Internal coordination with the stakeholders
Review and sign off of test scenarios and test cases
All country teams follow the common framework of QC flow
Ensure that all credit, risk, technology, marketing, operations, legal and compliance requirements are addressed and all documentary requirements (concept/process paper) are in place prior to launch/execution
Make recommendations to ensure the platform provides a seamless customer journey and own it end to end
Leading the end-to-end roll-out of a digital leads generation or application process via field sales
Lead the digital customer offer strategy across from conceptualization to fulfillment
Knowledge on Marketing, Sales and Digital Platform

Digital Acquisition Head Resume Examples & Samples

Min 10-12 years experience
Proven track record in digital performance marketing
Thorough understanding of P&L management and analytics is essential
Stakeholder management and reporting is a must have strength
Team building skills need to be extremely strong
Ability to multitask and work in a dynamic environment essential

Head of Digital Acquisition Resume Examples & Samples

Collaborate with Sales and Marketing Activation teams in setting long- and short-term demand generation strategies and planning integrated campaigns
Oversee the marketing automation system (Hubspot) and its integration points with other systems, including our website and with salesforce.com
Collaborate with Sales and Sales Operations to ensure hand-off of MQLs is effective and that lead management and lead scoring systems are optimized to meet pipeline goals
Direct digital execution of high-quality, integrated campaigns that align to the needs of our target buyer personas while also hitting KPI goals
Lead cross-functional teams in the creation of nurture programs designed to engage leads and qualify them for sales
Partner with Analytics team to develop frameworks and scorecards that assess campaign health and performance, gauge marketing impact on pipeline, and determine marketing ROI
Champion the practice of feeding analytics back into campaign best practices and sharing broadly with other teams
Own the digital campaign toolkit and manage the process of educating teams on campaign best practices
Provide guidance to the Events team to optimize digital promotion and lead capture strategies for events
Provide guidance and feedback to stakeholders on product positioning and marketing messaging to adapt as needed specific to digital campaigns, as well to ensure that content covers the breadth of needs across the buyers’ journey
Manage and set priorities for a team of digital marketing managers
5-10 years marketing experience: planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
Experience with marketing automation systems, especially HubSpot
Product marketing and/or content marketing background in high-tech b2b
Experience writing and/or overseeing the production of high-quality web and email copy
Extremely analytical and be able to translate complex data into actionable and profitable marketing plans
Experience of B2B demand generation, direct response marketing, customer acquisition program development, management, and optimization
Strong B2B acquisition marketing experience in a digital environment, preferably with a technology company
Excellent customer experience intuition; demonstrated success in creating innovative and user friendly, customer-facing campaigns
Proven ability synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies
Ability to motivate and manage a team

Head of Digital Acquisition & Sales Resume Examples & Samples

Bachelor's Degree holder
At least 10 years of experience in Performance Marketing
Excellent written English and Chinese

Manager, Digital Acquisition Resume Examples & Samples

Proactively manage key affiliate partnerships to ensure sales targets are met
Drive organic traffic to the site through content marketing and SEO best practices
Optimize the prospect journey by increasing website performance (click through rates, conversion rates, and submit rates) to achieve yearly targets
Successfully develop and launch testing, targeting, and optimization activities across all our channels and products
Effectively manage internal and external stakeholders
Create and maintain accurate reporting analysis to identify key customer pain points
Strategic and digital testing (A/B & Multivariant testing) background or experience improving online conversion funnels from various traffic sources
Search engine optimization experience
Deep understanding of consumer psychology, user experience, and behavior economics
Passionate about new and innovative marketing strategies and best practices
Strong problem solving skills – finding a way around obstacles and challenges with a positive attitude
Strong relationship management skills and ability to influence key stakeholders
Highly analytical, comfortable working with a range of reports
Clear, confident communicator
Solid experience of driving results across a number of complex projects
Team player with a collaborative approach
Partnership experience a plus

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