Acquisition Marketing Resume Samples

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GF
G Feest
Garnet
Feest
11604 Macey Points
Philadelphia
PA
+1 (555) 397 3303
11604 Macey Points
Philadelphia
PA
Phone
p +1 (555) 397 3303
Experience Experience
New York, NY
Manager, Acquisition Marketing
New York, NY
Berge-Hartmann
New York, NY
Manager, Acquisition Marketing
  • Works closely with Senior Manager/Manager to develop and maintain annual budget and monthly forecasts
  • Generating campaign performance reports, providing performance analysis and executing on that analysis to ensure positive ROI
  • Develop recommendations on how to improve marketing programs given data and analytics
  • Provides monthly quality reviews of the .com/online buyflow for strategic representation. Make strategic recommendations to increase online sales
  • Provide thought leadership around how to expand and improve our on-campus marketing initiatives
  • Will be expected to develop presentations to provide campaign summaries and results
  • Plans, develops and manages multi-tactical CRM programs (i.e. High Value/Winback) based on defined opportunity targets
Houston, TX
Head of Acquisition Marketing
Houston, TX
Champlin Group
Houston, TX
Head of Acquisition Marketing
  • Grow and mentor a team of performance marketers to help them take their careers to the next level and support agency partners to help meet acquisition objectives
  • Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints and perform weekly, monthly, and quarterly analysis across channels
  • Work with Amazon Video’s product and development teams to inform necessary features and execute initiatives
  • Oversee direct response programs including Paid Search, Social, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media
  • Develop and manage the long-term plan to meet larger business objectives, and drive both short and long-term planning and strategic initiatives across several business units
  • Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative and UI, Product and UX, Operations, HR, Legal, and Finance teams
  • Partner with our social team to develop a robust social media strategy to engage prospects at the top of the funnel and continue to nurture and convert them into paid subscribers
present
Philadelphia, PA
Director, Acquisition Marketing
Philadelphia, PA
Pagac, Upton and O'Kon
present
Philadelphia, PA
Director, Acquisition Marketing
present
  • Work with internal ad traffic, analytics and creative teams to create an owned media work process to traffic and measure all owned media placements
  • Program management responsibility to measure, identify performance gaps, and develops quarterly go-to-market strategies; including contingency planning
  • Manage our global co-marketing team, working with partners to develop creative approaches to expose HubSpot to new audiences
  • Collaborate with WWE Network retention marketing and customer service team members to develop new programs that will drive improvements in lifetime value
  • Work closely with internal TV, Live Events, Social, Digital and Creative Design teams to create and distribute marketing material
  • Develop, design and execute a multi-channel traffic acquisition strategy, testing and implementing a first of its kind marketing free user acquisition strategy
  • Constantly innovating to improve acquisition performance
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Belmont University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent fiscal responsibility, ability to manage budgets
  • Ability to work well independently and within a team environment
  • Knowledge of product feeds and keyword bidding strategies
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis
  • Strong decision-making, organizational, planning and problem-solving skills
  • Understanding of various financial models within digital marketing including CPM, CPC, and CPA and strength in analyzing campaign results
  • Familiarity with all online marketing channels including search, remarketing, content networks, and affiliates
  • Experience with attribution solution
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15 Acquisition Marketing resume templates

1

Assistant Manager, Acquisition Marketing Resume Examples & Samples

  • Assist with the planning and execution of all direct marketing plans for all new business efforts including Direct Mail, Email, Insert Cards and Cross Promotional campaigns
  • Ensure campaigns are strategic, executed correctly, on time and within budget
  • Prepare and control expense budgets, participate in annual budget review, reconcile expenses relative to projections and provide monthly accruals
  • Work closely with list brokers to develop test recommendations, research new markets and list selects. Work with in-house database team to create incremental list models
  • Update, finalize and analyze results of each promotion. Recommend future plans based on results
  • Work with in-house and freelance creative teams on offers, packaging and creative approaches for email and direct marketing efforts
  • Research and develop new sources of business
2

Manager, Ecommerce Acquisition Marketing Resume Examples & Samples

  • Manage relationship and serve as primary business manager for paid search marketing, affiliate marketing and online media vendor(s). Work with multiple vendors to implement, track, analyze and optimize paid search, affiliate & retargeting campaigns for all of Ecommerce brands
  • Develop and regularly reevaluate strategic plans for each brand and their channels to meet and exceed business goals and objectives tied to the financial plans
  • Manage, monitor and optimize product data feeds to ensure we are passing key information to comparison shopping engines
  • Manage PPC keyword expansion, create and review ad copy, work with outside PPC agency to optimize paid search campaigns. Grow and optimize the keyword portfolio by testing ad copy, landing pages and bidding strategies. Identify and review negative keywording to lower cost
  • Work cross-functionally with Ecommerce Production, IT, Merchandising, Creative, and Marketing teams to execute business objectives and enhance customer acquisition and retention efforts
  • Ensure that products and brands are well represented, that appropriate promotions are developed and placed, and that all opportunities for growth are identified and executed with precision. Monitor for compliance and fraud
  • Develop brand appropriate test plans for new features and tools
  • Actively identify, recruit, establish, and develop relationships with affiliates to increase ROI and drive profitable sales growth. Negotiate no-cost implementation during key selling seasons for additional exposure
  • Determine appropriate commission rates for affiliates
  • Monitor and track vendor invoices
  • Subject matter expert, maintaining awareness of competitive benchmarks, best practices, market trends, and competitive activity
  • Regularly and rigorously report on channel performance and communicate to all levels of management changes in strategy and optimizations made which helped meet and exceed business financial plans
  • Maintain and develop relationships with key Search Engines (Google) Affiliates (Top Driving Publishers Management) & Online Media Vendors (Google, AOL, AdThis) through frequent calls and face to face interaction with all levels of management (Executive Account Manager, Directors, VPs etc.)
  • Review vendor performance and if necessary connect with other top rated vendors with in the industry and draft process for movement with growth opportunity
  • Work alongside legal with contracts for new and existing vendors negotiations and partner with their legal team for review
  • Assist in development and mentoring Assistant Managers and Ecommerce Coordinators with in the ecommerce team
  • Act as a role model for other Managers within the group as well as outside the group and teach them about Search, Affiliate & Online Media when necessary
  • Bachelor’s Degree, in Business, Marketing, Communication, Technology, or related
  • 5-6 Years Experience in Ecommerce or Online Marketing preferred
  • Professional manner
  • Complete attention to detail
  • Strong presentation, interpersonal, written and verbal communication skills to all levels of management
  • Excellent analytical skills and organizational skills
  • Understanding of web technology- graphics, browsers, etc
  • Understanding of online marketing mechanisms (paid search, online media, comparative shopping, email marketing, affiliates, etc.)
  • 4-5 years’ experience working with analytical tools such as Omniture or Google Analytics
  • Must have good project management skills, ability to follow up and organize projects, and be proactive in problem solving
  • Self motivated learner with a natural curiousity to learn about evolving technologies
  • Resourceful, with the ability to work independently and solve problems
  • Intermediate mathematical skills - Ability to calculate figures such as discounts, interest, commissions, and percentages. Ability to apply concepts of basic algebra and geometry
  • Advanced Excel / data analysis skills
3

Head of Acquisition Marketing Resume Examples & Samples

  • Grow and mentor a team of performance marketers to help them take their careers to the next level and support agency partners to help meet acquisition objectives
  • Oversee SEO program/efforts
  • Develop and manage the long-term plan to meet larger business objectives, and drive both short and long-term planning and strategic initiatives across several business units
  • Optimize paid media spend and ROI goal using multi-touch sales attribution across channels
  • Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative and UI, Product and UX, Operations, HR, Legal, and Finance teams
  • Cultivate a consistent track record of inspirational leadership and communication across all teams
  • Exemplify effective upward management, as well as the ability to delegate like a pro
  • Employ strategic framework for all issues in the channels being managed, with a strong understanding and sensitivity for cross-channel impacts and interactions
  • Facilitate team morale in a group with high performance requirements and expectations
  • Develop internal executive presence
4

Specialist, Acquisition Marketing Resume Examples & Samples

  • Lead extended teams in ensuring the proper compliance to pricing offers
  • Using a combination of your collaborative, analytical and creative skills will enable the organization to maximize revenue potential among new customers
  • Execute and monitor marketing programs – including forecasting models and post-program analysis
  • A high level of collaboration with Product/Pricing Management, Sales Channels and Marketing Implementation teams
  • Coordinate, track and have accountability of overall new customer promotion offer adherence
5

Manager, Ecommerce Acquisition Marketing Resume Examples & Samples

  • Manage relationship and serve as primary business manager for paid search marketing, affiliate marketing and online media vendor(s). Work with multiple vendors to budget, implement, track, analyze and optimize paid search, affiliate & retargeting campaigns to meet and exceed business goals and objectives tied to the financial plans
  • Manage, monitor and optimize product data feeds to ensure we are passing key information to third parties
  • Manage PPC keyword expansion, create and review ad copy, work with outside PPC agency to optimize paid search campaigns. Grow and optimize the keyword portfolio by testing ad, copy, landing pages and bidding strategies. Identify and review negative keywording to lower cost
  • Work cross-functionally with Ecommerce teams (Production, IT, Merchandising, Creative, and Marketing) to execute business objectives and enhance customer acquisition and retention efforts
  • Ensure that Nine West Group’s products and brands are well represented, that appropriate promotions are developed and placed, and that all opportunities for growth are identified and executed with precision. Monitor for compliance and fraud
  • Determine appropriate commission rates and special events for affiliates
6

Acquisition Marketing Mgr-em Resume Examples & Samples

  • Support online marketing programs around registration and acquisition
  • Coordinate the day-to-day pieces relating to registration and acquisition marketing programs
  • Work with the acquisition team to identify new programs to test and work across the organization as needed gain knowledge around the impact of the programs to Meredith overall
  • Request, analyze and communicate by program in an effort to maximize optimization
7

Specialist, Acquisition Marketing Resume Examples & Samples

  • Lead extended teams in the development and execution of acquisition offers
  • A combination of collaborative, analytical and creative skills will enable the development of profitable offers to grow the customer base
  • A high level of collaboration with Product Management, Marketing Communications, Sales Channels, and Marketing Implementation teams to execute campaigns to achieve Bell Aliant’s Acquisition targets
  • Develop, execute and monitor marketing programs – including target setting and post-program analysis
  • Coordinate, track and have ownership of overall campaign results
  • Undergraduate degree, preferably in Business, or equivalent with marketing experience. A Masters degree would be considered an asset
  • Knowledge of our sales data systems and the ability to run queries would also be considered an asset
  • Demonstrated problem solving skills
  • Ability to lead a cross functional team and manage multiple projects
  • Fundamental marketing knowledge - sound understanding of the principles of marketing
  • Experience in or knowledge direct marketing strategies and tactics
  • Advanced knowledge and use of PC software and spreadsheets
  • Ability to establish and maintain effective working relationships
  • Ability to work within a team environment
  • Ability to work with minimal supervision
8

Manager, Acquisition Marketing Resume Examples & Samples

  • Execute marketing plans and campaigns to acquire new customers
  • Concept targeting and maximize promotional offers, while aligning with brand strategies, to generate new sales for TWC residential services
  • Initiatives include mass media advertising, direct mail and shared mail
  • Execution includes forecasting and mapping activity and expense budgets, build and maintain marketing calendars, including direct mail schedules
  • Drives the execution of product-specific / customer educational strategies as they relate to the acquisition of customers
  • Build and manage strong working relationships with marketing communications teams, analytics and finance and members of the acquisition team
  • Identifies the information needs of the team and contributes to the analysis and evaluation of emerging product/market trends, program and campaign results. Will be expected to do intermediate campaign analysis via excel
  • Will be required to develop purchase orders and track expenses related to campaigns
  • Will be expected to develop presentations to provide campaign summaries and results
  • Experience in consumer marketing
  • Proven record of success in developing effective strategy that translates well to executable tactical plans
  • A driven, decisive and results-focused manager effective at communicating with all levels of an organization
  • Effective bridge-builder across organizational boundaries with the necessary people and performance management competencies to communicate a passion for winning
  • Strong Excel and PowerPoint skills
  • Deadline driven
  • Adaptable and flexible. Ability to respond quickly and easily to changes
  • 4-6 years of leadership experience
9

Specialist, Acquisition Marketing Resume Examples & Samples

  • The successful candidate will be accountable for the following
  • Drive Fibe TV, Internet, and Home Phone acquisition growth in key segments by playing a quarterback role from project conception all the way to post implementation
  • Continuously look for ways to optimize current programs and/or to drive efficiencies
  • Campaign Execution: work cross-functionally with Offer and Pricing, IMS, Channel Take-to-Market, Marketing Communications, and various sales channels to bring campaigns to market
  • In-Market Analysis: site visits to the various channels to monitor program implementation
  • 2-3 years experience running marketing programs (preferably in large organizations)
  • Analytical skills: Ability to quantify and analyze customer data and provide meaningful insights along with recommendations
  • Strong sense of autonomy and initiative
  • Advanced MS Office skills, particularly MS Excel and MS PowerPoint
  • Knowledge of players in the telecommunications competitive landscape
  • Previous experience with marketing strategy and communications
  • Comfortable working in a virtual team environment
10

Acquisition Marketing Coordinator Resume Examples & Samples

  • Assist project management for all creative production of digital campaign assets by ModCloth’s in-house design team
  • Work with advertising teams to manage and optimize campaigns, and organize data analysis
  • Help streamline ad trafficking through marketing channels like Paid Search, Display, Comparison Shopping Engines
  • Support on-going weekly channel reporting from Google AdWords, Microsoft AdCenter, and Shopping Comparison Engines
  • Assist in inputting internal requests for creative assets, and traffic out digital campaign assets to appropriate partners in a timely manner
  • Update acquisition calendars as needed
11

Manager, Acquisition Marketing Resume Examples & Samples

  • Generating campaign performance reports, providing performance analysis and executing on that analysis to ensure positive ROI
  • Oversee Affiliates, SEO, SEM and CSE marketing channels
  • Collaborate with outside venders in management of marketing channels
  • Analyze channel results for all channels to optimize spend in order to meet or beat plans
  • Analyze and plan attributed traffic, conversion, and sales under various modeling techniques
  • Compile all channel strategies into consolidated event briefs to communicate to senior leadership and then report on total results post event
  • Monitoring tracking, delivery and campaign performance on an ongoing basis
  • Identify opportunities that will profitably grow the business and generate incremental revenue while enhancing the brand
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis
  • Experience with attribution solution a plus
  • Familiarity with all online marketing channels including search, remarketing, content networks, and affiliates
  • Understanding of various financial models within digital marketing including CPM, CPC, and CPA and strength in analyzing campaign results
  • Strong decision-making, organizational, planning and problem-solving skills
  • Excellent fiscal responsibility, ability to manage budgets
  • Ability to work well independently and within a team environment
  • Knowledge of product feeds and keyword bidding strategies
  • Bachelor’s Degree or equivalent training and experience
  • Minimum 3-5 years online marketing experience
12

BB Acquisition Marketing Analyst Resume Examples & Samples

  • Own day to day management of select paid acquisition channels, such as Paid Search, Facebook Advertising and Direct Mail
  • Track, analyze & report on key metrics for those channels on a weekly & monthly basis
  • Suggest & drive strategy for growing paid acquisition channels 2-3x
  • Help test new ideas to improve business acquisition & funnel progression
  • BA/BS degree, with strong academic record
  • Passion for analytical work
  • Ability to multi-task and work well in a dynamic, fast-paced environment
  • Familiarity with Excel required; familiarity with SQL preferred
  • 1+ years of online marketing or analytical work/internship experience preferred
13

Head of Acquisition Marketing Resume Examples & Samples

  • Job Purpose* The Head of Acquisition Marketing will be responsible for developing and implementing marketing strategies to attract digital & print subscription customers to the FT across all markets
  • First class interpersonal skills and the resilience, energy and desire to lead organisational change. Strong problem solving skills – supporting an ability to distil large amounts of data into action plans. Expert with proved experience of managing global digital media campaigns, planning buying and evaluation including development of attribution and incrementality models Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
  • Solid financial management and analysis skills and a demonstrable ability to manage spend effectively. Capable of handling multiple projects simultaneously without sacrificing quality or impacting deadlines. Strong people management experience for managing and prioritisation of internal resources (e.g. data analysis) and external vendors and agencies. Highly collaborative, resourceful, energetic & optimistic
14

Acquisition Marketing Specialist Resume Examples & Samples

  • Drive growth in key segments by playing a quarterback role from project conception all the way to post implementation
  • Campaign Ideation: Interpret marketing and customer data to identify opportunities to grow BRS product market share
  • Continuously look for ways to optimize current programs and to drive efficiencies
  • Actively contribute to the overall marketing planning cycle
  • Campaign Execution: work cross-functionally with, IMS, Channel Take-to-Market, Marketing Communications, and various sales channels to bring campaigns and tactics to market
  • Campaign Analysis: weekly, ad hoc and post mortem campaign results analysis
  • Competitive Analysis: Weekly monitoring of the competitive landscape as it relates to product and pricing
15

Senior Manager Customer Acquisition Marketing & Brand Management Resume Examples & Samples

  • Marketing Plan Execution/Business Growth
  • 10 years work experience
  • Strategic and analytical attributes combined with marketing and management skills required to develop proactive marketing strategies and execution plans
  • B2C / B2B Marketing & Sales revenue generating experiences preferred
  • Brokerage or relevant Financial sector experience preferred
  • Breakthrough strategic thinking, change management and idea creation skills
  • Strong customer centric marketing / selling skills including strategic planning / segmentation, customer competitive positioning / rankings, new product/service / price innovations, and strategic partner/acquisition business development
  • Experienced team leadership and people management / development skills
  • Solid financial P&L understanding, attention to detail, organization and integrity/ethics
  • Strong written and oral communications
16

Manager, Acquisition Marketing Resume Examples & Samples

  • Lead the go-to-market planning and execution of new offerings, including working closely with product management teams for all aspects of digital media campaigns
  • Partner with technology and data analytics teams to develop and implement proper site and mobile tagging, data (cookie) structure, as well as clearly determine and execute attribution models and reporting that reflect investments in paid media
  • Stay up to date with digital marketing trends and potential new acquisition channels and strategies to keep Rent the Runway at the forefront, including updates to social media marketing, attribution, and programmatic media buying
  • Create analyses and reports with a specific cadence containing actionable insights and recommendations to improve campaign efficiency
  • Develop recommendations on how to improve marketing programs given data and analytics
  • Support the annual and seasonal planning process by offering data and history on marketing effectiveness of initiatives
  • Develop reports and powerpoint presentations discussing ROI of marketing investment
  • Manage relationships with external agency partners to ensure Rent the Runway get the very best standard of service
  • Assess marketplace to understand best practices in marketing analytics, attribution modeling, and data tracking
  • BA/BS plus 5 years of experience in digital media directly managing a channel budget; 2 years of consulting or agency experience preferred
  • Highly proficient in Excel (pivot tables, graphs, formulas, etc.), and SQL a plus
  • Experience managing large paid media budgets across web and mobile
  • Strong knowledge of online analytics/business intelligence tools
  • Expert presentation, report development and powerpoint skills
  • Ability to develop and present a POV and implications based on data, and present findings across the organization
17

Acquisition Marketing Executive Resume Examples & Samples

  • Work closely with the Head of Acquisition, Marketing Managers, Technology, Marketing Communications teams and agencies to optimise sales
  • Analyse and review the impact of activity on News UK business intelligence and provide real time and summary insights into sales performance on an ongoing basis
  • Develop strong relationships with the Brand and Creative teams to make sure that creative campaigns sell hard within agreed brand guidelines
  • Provide first class administrative support including putting presentations together and assisting in budget management
  • Ensure compliance to legal and best practice standards aiming always to take care of our customers as well as meet regulatory requirements
  • Proactively suggest innovative sales mechanics and levers that challenge convention and drive down acquisition cost
  • Use analytics to analyse traffic and conversion metrics from direct activity. Provide insight on how to improve direct sales & assist with creating optimisation tests
  • Understanding of tools and communications including: direct mail, email and press
  • Knowledge of Salesforce useful
  • Target driven approach to sales
  • Ability to work under pressure and to tight timescales
  • Excellent verbal and written communication skills
  • Thorough understanding of News International Marketing strategy and how Sales & circulation can support this strategy
  • Understanding of shoppers and the newspaper industry
  • Startling ability to get things done quickly to high standards of quality
  • Proven experience of managing performance of 3rd party sales channels
  • Good at working as part of cross-functional team and proven experience of managing complex stakeholder environments
  • Innovative thinking and ability to challenge accepted norms
18

Senior Director, Acquisition Marketing Resume Examples & Samples

  • Craft the strategic vision for our major acquisition and promotional marketing programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve demand and sales objectives. Responsible for driving key business metrics such as year over year net adds and market penetration within key segments
  • Flawlessly execute our national promotions, leading strategy, go-to-market and results tracking/analysis. Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing
  • Develop and manage marketing plans to win share within priority segments, including our major University marketing initiatives
  • Direct annual and seasonal marketing planning and execution based on overall brand seasonal strategies taking into account unique needs and opportunities of key prospect segments. Includes partnering across the business to guide mass media and direct marketing programs that drive growth and lead generation/acquisition
  • Create and implement marketing plans to support key retail distribution partners, both brick-and-mortar and online, to drive consistent, strong business results with primary focus on driving retail & web traffic. Partner with indirect retail team to help solve critical business issues with end goal of growing the sales channel while maintaining an efficient customer acquisition cost
  • Support program development that drives segments to Xfinity branded retail stores. Collaborate with HQ and field retail sales and marketing teams to build, implement, and track success of programs
  • Partner with sales leaders on internal sales competitions that drive incremental sales. Work cross-functionally with internal communications, sales, marcom & agency partners to create program, report on results monthly and manage logistics for winners. Coordinate closely with field communications leads to ensure buy-in across the organization
  • Manage airline/airport relationships and programs to drive incremental sales and product adoption. Coordinate with HQ and field operations, engineering and product teams, among others, to negotiate and build solutions
  • Drive go-to-market execution for new ancillary products as needed, partnering closely with cross-functional product, sales filed and marcom teams for successful execution
  • Serve as strategic lead and subject matter expert for promotional and segment marketing efforts across the organization, advising and partnering with marketing communications, media, customer experience, field marketing, direct marketing, and others as needed
  • Research and provide analysis on competitor promotional, seasonal and channel marketing programs
  • Manage marketing budget for national promotions, university marketing and other major prospect marketing programs
  • Bachelors and/or Masters degree or equivalent experience
  • 10-15 years of marketing experience in a business-to-consumer environment, passion for promotional marketing to drive topline business growth
  • Deep experience developing and executing marketing strategies to grow new customer acquisition, ideally in a subscription-based business
  • Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results
  • Big picture thinker that can drive change, championing a vision and bringing it to live by executing short, medium and long term tactical plans
  • Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results
  • Ability to drive change and performance in a matrixed, consensus-based organization where successful collaboration and communication are required at all levels
  • Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance
  • Self-starter with the ability to work independently and thrive under pressure in a fun but fast paced and changing environment
  • Excellent verbal and written communication skills, with a strong executive presence
19

Supervisor, National Acquisition Marketing Resume Examples & Samples

  • Support the development and execution of marketing campaigns and promotions
  • Develop both turn-key and customized marketing programs to promote Showtime and its services, including Showtime (streaming service), Showtime Anytime and Showtime On Demand
  • Work with internal & external agencies to produce baseline tactics, including traditional print and video tactics. May also include online tactics such as social media assets and banners
  • With supervision, write creative briefs, open jobs, help determine technical/delivery specs, and traffic approvals (route through legal, marketing, design, production, third party partners, distributors, etc.)
  • Provide support to Manager and Sr. Director on all projects and campaigns
  • Organize, track and compile all national marketing activity. Create comprehensive spreadsheets and presentations to assist campaign planning and analysis. Relay plans and results to supervisors
  • Develop comprehensive library of competitor tactics and Key Account support; post for reference within shared directory
  • Other duties and special projects as assigned
  • 0-2 years of general marketing experience required (will consider relevant internships)
  • Excellent organization skills, detail-oriented and ability to manage multiple priorities and work in a dynamic, fast-paced environment while keeping command of several project specifics and meeting deadlines
  • Basic marketing instincts and creative sensibilities
  • Must be proficient in MS Office (Word, Excel, PowerPoint and Outlook); JIRA and other issue tracking software a plus but not required
  • Excellent grammatical skills needed; ability to edit/copywriter promotional messaging
  • Knowledge of multiple platforms, such as Broadband, On Demand, Mobile and iTV products
  • Knowledge of cable/DBS/telco and emerging industry technologies a plus
  • Knowledge of direct marketing, and media, online, video and print production also a plus
20

MDU Acquisition Marketing Specialist Resume Examples & Samples

  • Campaign Ideation: interpret marketing and customer data to identify opportunities to grow BRS product market share
  • Campaign Execution: work cross-functionally with Offer and Pricing teams, IMS, Channel Take-to-Market, Marketing Communications, and various sales channels to bring campaigns to market
  • In-Market Analysis: site visits to the various project sites and channels to monitor program implementation
  • University degree in Marketing and/or Business Administration
  • Analytical skills: ability to quantify and analyze customer data and provide meaningful insights along with recommendations
  • Excellent communication skills, both written and verbal
  • Flexible and able to comfortably operate in an ever-evolving & changing market environment
  • Comfortable in working in a virtual team environment
21

Acquisition Marketing Executive Resume Examples & Samples

  • Proven online and offline marketing experience
  • Knowledge of digital acquisition strategies
  • Innovative and creative thinker
  • Excellent communication, numerical and analytics skills
  • Experience of building and developing external relations
  • Strong time management and organisational skills
  • Analytical, with an eye for detail
  • A ‘can-do’ attitude and the ability to work both independently and as part of a team
  • Passion for learning and enthusiastic about digital marketing
22

Customer Acquisition Marketing Executive Resume Examples & Samples

  • To perform tasks as part of the development of customer acquisition Marketing plans in order to increase Pearson’s customer base and market share
  • To perform detailed and on-going competitor and market analysis
  • To implement lead management and lead nurturing tactics to convert them into qualified leads and purchasers
  • To handover leads to sales and to report on conversion rates
  • To work with the Marketing Performance team to implement campaigns using best practice and defined processes. To develop usage knowledge of tools available
  • To understand and work towards objectives and develop an understanding of commercial aspects of the marketing activities and lead funnel. Depending on campaign performance, to show flexibility in adjusting marketing activity as required to maximise results and Return On Investment (ROI)
  • To implement end-to-end campaigns through all phases of the campaign lifecycle, including creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc., using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals
  • To execute Go to Market acquisition marketing activity using
  • To review campaign performance within key ROI and KPI criteria, as directed by the Head of Commercial Marketing or Marketing Managers
  • To support the preparation for briefing other teams on Marketing campaign plans (eg sales, customer services), to ensure internal awareness and engagement in campaigns
  • To work closely with the In-Life Revenue and the Product Content Marketing teams to align plans, messaging and ensure we provide a consistent customer experience
  • From time to time, engage in special projects and tasks that go beyond the remit of the role
  • Product content managers and executives
  • Sales teams
  • Product teams
  • External agencies
  • Business Intelligence team
  • Internal design teams
  • The role will involve preparing for and participating in cross-functional meetings and also presenting from time to time to stakeholder groups
  • Have a marketing background with some experience in a similar role
  • B2B marketing, and knowledge of B2B marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation, etc.)
  • Some Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics, etc.)
  • Campaign execution experience, including some budget management and ROI analysis
  • Excellent communication skills with a strong sense of teamwork
  • A pro-active hands-on approach, with the ability to execute campaigns independently at tactical and detailed levels
  • A passion for customer experience – reviewing products, customers and market dynamics
  • Multi-channel campaign execution across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
  • Able to seek support from managers in effective, timely manner
  • Understanding of market segmentation Competitor analysis
  • Working with agencies
23

Head of Brand & Acquisition Marketing Resume Examples & Samples

  • Marketing strategy: The individual will drive creation of a marketing strategy focused at re-positioning Citigold as a wealth management provider of choice for global, affluent consumers in London and across EMEA. This will include a re-launch of Citigold to the market, across digital media, OOH and potentially other media as identified in the strategy. The strategy for Citigold Private Client will also be developed by this role-holder. Creation of business cases and investment asks will be required
  • Drive Brand awareness and brand preference: The key to achieving the business’s commercial objectives will be in increasing brand awareness and preference among global, affluent clients in London. Ensure the brand is well-defined and aligns with the strategic direction of the business and is presented consistently in all creative. Build a plan to increase Perceptual Scale of the brand through highly targeted OOH, digital, strategic partnerships, client events and other initiatives. Work within Citi’s global creative framework within which all campaigns and collateral materials are developed, ensuring synergy with the Citi global brand and in particular the Citigold family
  • Acquisition Marketing: As part of the Marketing Strategy, the individual will develop a detailed and cost-effective plan for new client acquisition. He/she will partner with the campaign execution team and Sales to deliver acquisition marketing activities, ensuring budget for these activities. Set-up infrastructure for lead fulfillment across all media channels and ensure its daily performance monitoring. Ensure Lead quality feedback to be incorporated to Media Planning process
  • Social media and digital marketing: Citi’s target clients in London are highly digital savvy and consume significant amounts of digital content. Creation of an operating model and cohesive plans across social, content, SEO and digital media will be essential
  • Managing complex relationships: Act as UK lead on all Regional and Global work streams, represent UK in regional and Global meetings and work closely with stakeholders in Asia and US to ensure UK marketing strategy is aligned with global strategy
  • Compliance: Adherence to a robust control environment by adhering to marketing and business policies and procedures, and all external regulatory requirements in all aspects of work including local market Legal and Compliance
  • Supplier Management: build effective strategic partnerships with key agencies (primarily creative and media buying)
  • Innovation: Identifying and sourcing innovative acquisition channels to deliver cut-through in the wealth management market and meet business targets e.g digital campaigns, client events, strategic partnerships
  • Reporting: Monitoring and reporting of all brand-building and acquisition campaigns with regular findings submitted to the business
  • Contribute positively to the work environment and broader goals of the Marketing Team and business
  • Proven experience demonstrating the ability to drive a marketing agenda and build a brand for a financial institution or related industry, with a focus on affluent and HNW clients
  • Must have demonstrated success in marketing/brand management within a financial services (or other service) company to the extent of having positively influenced financial performance and be able to prove impact of activities
  • Experience should be wholly or primarily UK-based and individuals with experience of working with affluent target clients will be preferred
  • In-depth experience of the word-of-mouth and referral channel for prospecting
  • Good experience of digital acquisition campaigns and SEO
  • Have shown proven leadership skills and interdepartmental skills as well as the ability to formulate strategy
  • Strong knowledge of financial products and services, financial markets and economic environments
  • Creative individual capable of original thought
  • Strong negotiating and influencing skills
  • Communication skills (both oral and written)
  • Degree level education
  • Demonstrable experience of working within a similar marketing role involving interaction with Seniors
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Director, Acquisition Marketing Resume Examples & Samples

  • Develop and plan marketing promotions that effectively utilize owned and paid media assets to drive WWE fans (including visitors to WWE.com, WWE’s social pages, and the WWE App) to subscribe to WWE Network
  • Create and/or evaluate network marketing campaign content to effectively target desired audiences and to ensure ROI
  • Manage the day-to-day activities of the WWE Network media campaign which includes working with our agency of record on paid media promotions, and our internal digital content teams to maximize the utilization and effectiveness of WWE’s owned media channels
  • Provide strategic direction to internal and external partners on creative, logistics, and on-site planning to ensure the development of effective campaign materials including creative approval, media spend allocation and results reporting with a key focus on ROI
  • Work with internal ad traffic, analytics and creative teams to create an owned media work process to traffic and measure all owned media placements
  • Lead the full consolidation and reporting on all owned and paid media efforts, and streamline reporting including dashboards of main performance KPI’s
  • Collaborate with WWE Network retention marketing and customer service team members to develop new programs that will drive improvements in lifetime value
  • Work closely with internal TV, Live Events, Social, Digital and Creative Design teams to create and distribute marketing material
  • Work closely with Finance and Analytics to read and report results, update and create budgets and monitor marketing spend
  • Work closely with Technology and Digital Products teams on development of key product features and pricing/offer options as well as to develop strategies and tactics to build our prospect email file and expand our prospecting email program
  • 8+ years of consumer and digital marketing experience, preferably within subscription service organizations. OTT and/or SVOD experience a plus
  • Experience with content marketing, content syndication, direct response marketing, testing and analytics
  • Experience with media buying and understanding of ad trafficking and operations
  • Understanding of Facebook’s (and other Social platforms) paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns
  • Demonstrated understanding of the WWE brand
  • Able to work flexible hours including some nights and weekends based on business need
  • Willing and able to travel as needed for business- minimal travel required
  • Bachelor degree required; MBA preferred
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Acquisition Marketing, Senior Associate Resume Examples & Samples

  • Manage, coordinate and lead RFP project from initial receipt through RFP delivery as outlined in the RFP Workflow Process
  • Write, edit, organize, and package compelling and well-positioned responses to Request for Proposals in compliance with client requirements
  • Ability to lead RFP-specific meetings with subject matter experts throughout the organization and responsible for ensuring the sales positioning is concurrent with sales strategy for each proposal
  • Proofread proposal for content, grammar, style and formatting
  • Develop and facilitate relationships with key business partners/stakeholders
  • Assist the Content Manager in managing and updating database content with responses from recent proposals
  • Keep current on program, technical and product and service enhancements or changes as they occur
  • Contribute to creating and distributing information on improving processes in proposal cycle to team and business partners
  • Bachelor’s degree in Business, Journalism, English, Communications or related field
  • Proficient in Microsoft Word, Excel, and Project and PowerPoint applications preferred
  • Experience with RFP database software
  • Strong writing, editing and proofreading skills
  • Strong research and analytical skills
  • 3-5 years of experience as an RFP Asset Management professional is preferred
  • Strong knowledge of Investments preferred
  • Ability to manage multiple projects while adhering to strict deadlines and producing quality work
  • Ability to quickly assimilate new information regarding specific product and technical topic
  • Ability to write accurately about a topic or concept immediately after introduction
  • Ability to interact with individuals throughout the organization, from technical staff to executive staff
  • Ability to communicate effectively on unfamiliar topics to elicit technical and program information necessary to answer client questions
  • Ability to work with little supervision as well as ability to request supervision or assistance when necessary to meet deadlines
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Dir, Acquisition Marketing Resume Examples & Samples

  • Own and drive the digital marketing strategy for TSL’s overall customer acquisition plan
  • Own and drive new customer growth by identifying and executing digital channels that provide the greatest return on our acquisition spend (SEM, Facebook, Twitter, Display, Retargeting, YouTube, Affiliates, Podcast, Blogger Outreach, Email, Mobile, SEO)
  • Work with the rest of the team to ensure we’re on track to achieve budgeted growth goals in both the short and longer-term
  • Working with our business intelligence team to establish an effective method of attribution for digital marketing to assist in the successful reporting of performance for each channel
  • Manage digital marketing agencies (e.g., SEM and paid social) and other third party vendors that can assist in reaching our marketing goals
  • Define, drive, and measure effectiveness of promotions, refining the promotional process as needed to achieve maximum revenue contribution and customer growth
  • Develop a continuous pipeline for innovation across marketing channel, promotional offer and messaging, using A/B and multivariate tests to test hypotheses
  • Work closely with internal teams and external agencies to produce digital marketing creative for campaigns
  • Report regularly on performance to the rest of the Marketing team and Executives as required
  • Be a thought-leader on new opportunities for TSL within the digital landscape, staying on top of the latest trends and innovations
  • Work on ad hoc projects with other teams that may include but not limited to: CRM, website conversation optimization, customer experience, etc
  • 7+ years’ experience in a B2C digital marketing role (subscription background a bonus)
  • Proven track record of achieving results/ targets
  • Customer acquisition campaign management experience
  • Experience with a broad range of digital marketing channels (we’re not just looking for an SEM guru for example)
  • Strong analytical ability and understanding
  • Attention to detail, thoroughness, organization and ability to devise and execute a strategy that iteratively improves over time
  • Client or agency side experience. If you have both, even better!
  • Some experience using tools such as: Google Analytics, Adwords ComScore, NetRatings Suite, Google Tag Manager, or Tableau
  • Strong academic record (BA/BS required)
  • All round great person to have in an energetic start-up environment; a “can-do” attitude and ability to flourish in a fast-paced environment
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Acquisition Marketing Specialist Resume Examples & Samples

  • PLA optimization
  • SEM research and strategy planning
  • Keyword mining, continual ad copy and landing page optimization
  • Develop results reports and trend analysis to deliver actionable recommendations for improving program ROI and efficiency on a weekly/monthly/quarterly basis
  • Develop and maintain project plans to update management on status of campaigns
  • Conduct weekly and monthly paid search status/results meetings
  • Manage campaign budgets to ROI targets
  • Understand and educate the company on developments and trends in the SEM marketplace, including plans for adapting to changes
  • Monitor and report affiliate infringements, fraud or other legal concerns and violations of search engines’ terms and conditions
  • Stay current with industry regulations and best practices
  • Assist with comparison shopping engine (CSE) product feeds & optimization
  • Assist with display marketing initiatives
  • Ability to analyze large data sets and produce reports
  • Familiarity with organic search engine optimization (SEO)
  • Possess strong organizational skills, with the ability to manage multiple projects simultaneously
  • Excellent verbal, written, and presentation skills
  • Possess strong business ethics; reliable and dependable
  • Must be a cooperative team player with the ability to work independently
  • Bachelor’s Degree in Marketing or Business preferred
  • 1-2 years experience managing PLA/SEM campaigns using search engine interfaces and Google AdWords Editor preferred
  • 1- 2 years of marketing experience (or equivalent education)
  • Experience with keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is preferred
  • Product feed experience a plus
  • Display marketing experience a plus
  • Health Supplement Industry experience a plus
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Senior Manager, Card Acquisition Marketing Resume Examples & Samples

  • Bachelor's degree or equivalent work experince, MBA preferred
  • Successful people manager – proven ability to motivate and mobilize others
  • Demonstrated quantitative skills – to help manage key P&L drivers
  • 7+ years experience in Direct/Online Marketing, with customer experience focus
  • Digital marketing expertise/experience
  • Strong thought and results leadership – ability to identify new opportunities and execute them to deliver results
  • Strong problem solver – ability to leverage analytics and consumer knowledge to identify opportunities
  • Superior interpersonal skills - An ability to cultivate and leverage internal and external business relationships, and resolve conflict, effective challenge
  • Strong career growth in chosen industry; Financial Services experience not required
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Acquisition Marketing Data Scientist Resume Examples & Samples

  • Apply advanced analytic techniques such as machine learning, data mining and statistical modeling to design and implement mathematical models and algorithms to solve real-world marketing problems
  • Develop analytical insights through assumption testing and sensitivity analysis and perform complex data analysis and financial modeling to support business case development
  • Perform A/B test design, implementation and analysis on the website in order to determine the effectiveness of our efforts
  • Stay up to date with the latest data science technologies and techniques and identifying and advising how they can be utilized throughout the acquisition marketing channel team
  • 2-3 years of professional experience in data scientist role especially in online marketing
  • Graduate degree (MS/PhD) in highly quantitative field such as Economics, Mathematics, Statistics, Engineering, Machine Learning/AI
  • Ability to conceptualize business problems and solving them through data analysis
  • Expert SQL/data manipulation skills required including cleaning and managing data
  • Experience with statistics/machine learning packages such as R, Python (scikit-learn, pandas), SparkML, SAS etc
  • Self-starter and results orientated, able to work under minimal guidance
  • Excellent written and oral communication skills, including an ability to communicate across business areas
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Acquisition Marketing Intern Resume Examples & Samples

  • Work in conjunction with finance and marketing teams to develop and enhance marketing spend optimization tools
  • Develop models to estimate the outcome of spend tradeoffs between marketing channels
  • Turn novel understanding of marketing attribution into actionable marketing plans
  • Build business processes surrounding spend optimization to streamline quarterly planning
  • Key internship project will be direct coordination with senior manager of acquisition marketing and director of acquisition marketing finance to refine and formalize both the tools and processes surrounding marketing spend optimization
  • Passionate and driven team player
  • Attention to detail, excellent organization skills, and ability to manage multiple projects /responsibilities
  • MBA coursework in progress at a top school
  • Previous experience in finance or analytical marketing preferred
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Senior Manager Acquisition Marketing Resume Examples & Samples

  • Execute innovative acquisition campaigns across a range of media channels to acquire subscribers and deliver the budgeted sales/revenue targets
  • Identify the needs and business objectives from the Go-to-Market Plan in order to provide communications to meet units' business needs
  • Track, monitor and assess performance of communications to generate customers
  • Manage projects and processes including budgets and timelines, legal reviews, creative approvals and individual creative assignments
  • Write creative briefs that clearly articulate communication objective and success criteria in order to inform and direct agency work and creative development
  • Ensure creative excellence across all campaign tactics including but not limited to broadcast, radio, digital, print and out-of-home
  • Coordinate with Media team to ensure maximum response by tactic and campaign
  • Review creative across internal and Division teams to ensure message consistency and accuracy of claims
  • Manage budget related activities included POs and budget management
  • Bachelor's degree in Advertising, Marketing Communications or related field or Equivalent
  • 8-11 years of advertising experience or directly related experience required preferably at an agency
  • Demonstrated experience in the development of advertising strategy, campaigns, production, budgeting
  • Excellent interpersonal, presentation and written communication skills
  • Ability to juggle multiple projects simultaneously
  • Excellent problem-­solving, negotiation and decision-­making skills
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Acquisition Marketing Data Scientist Resume Examples & Samples

  • Apply advanced analytic techniques such as machine learning, data mining and statistical modeling to design and implement mathematical models
  • Develop analytical insights through assumption testing and sensitivity analysis
  • Perform complex data analysis and financial modeling to support business case development
  • Perform A/B test design, implementation and analysis
  • Expert SQL/data manipulation skills and statistical analysis
  • Experience with machine learning, SAS/R, Python (scikit-learn, pandas), SparkML, etc
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Head of Acquisition Marketing, Amazon Music Resume Examples & Samples

  • Strong analytical approach to acquisition funnel metrics measurement and campaign performance
  • Reporting on progress against goals and relevant marketing metrics
  • Liaise with International teams to share best practices and testing plans
  • 10+ years of acquisition marketing experience
  • Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget
  • Excellent oral and written communication skills
  • Thorough understanding of direct marketing principles
  • Relentlessly high standards and a high attention to detail
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Senior Mgr., Acquisition Marketing Resume Examples & Samples

  • Collaborate with the Head of Marketing on the Audible Canada Acquisition Strategy. Specifically, manage all digital acquisition initiatives from idea through execution, including determining the optimal creative, channel mix and budget. Digital channels may include but are not limited to Paid Search, Display, Wireless and Social
  • Leverage Amazon eco-system assets to provide Amazon customers with a delightful, seamless, personalized experiences that drive acquisition activities on Amazon surfaces (web and hardware)
  • Identify conversion marketing strategies and testing pipelines (A/B and multivariate) that will support the conversion of prospects into members
  • Partner cross-functionally with other business team partners in Product, Creative, Technology, Customer Care, UX Design and Finance to deliver effective initiatives. Proactively identify and resolve issues that may impair the organization’s ability to meet its goals
  • Others as defined by evolving business needs for a rapidly growing online business
  • Strong digital marketing experience driving acquisition (e.g., Paid Search. Display, Wireless media), but with a solid understanding of the full customer lifecycle
  • Budget and forecasting management experience, including creating “what if” scenarios
  • Bachelor’s degree in Business, Economics or a related field of study required
  • Strong analytical and Excel skills
  • Experience with web/mobile analytics programs, i.e., Site Catalyst and A/B testing strategies and related programs, i.e., Test & Target
  • A demonstrated record of partnering with teams (Product and UX) across the organization and influencing to achieve business results across multiple teams who may have different goals
  • Experience with both desktop and mobile platforms
  • Entrepreneurial spirit / ability to try different things with minimal direction
  • Established track record of creativity and innovation
  • Fluency in French
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Talent Acquisition Marketing Assistant Resume Examples & Samples

  • Organizational skills, strong attention to detail and accuracy
  • Strong sense of personal investment, responsibility and ownership
  • High proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Experience with BrassRing or applicant tracking systems preferred
  • Minimum Work Experience
  • 1 – 3 years of experience in professional recruiting or HR environment
  • Experience with professional marketing support preferred
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Marketing Campaign Manager Acquisition Marketing Team Leader Resume Examples & Samples

  • Responsible for developing the annual acquisition marketing plan including strategy, spend, tactics, channel mix
  • Accountable for delivering against business acquisition goals and performance metrics
  • Size new business opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results
  • Develop marketing programs to support bank acquisitions, multi-relationship customer growth and fully integrate into end-to-end sales and service protocols
  • Ensure all of our messaging is consistent, with clear call to action, relevant for the target population and reflects the Citi Brand pillars
  • Conduct and maintain competitive intelligence on acquisition marketing approaches
  • Support Digital Marketing efforts with compelling offers
  • Minimum of 10-15 years of experience in marketing and/or sales management
  • Experience in retail banking or related field marketing preferred
  • Demonstrated creative/innovative skill set to drive new marketing approaches
  • Bachelor’s degree in relevant field, Masters degree an asset
  • Broad knowledge of analytics, marketing, risk, operations, legal and compliance
  • Strong analytical capabilities to support optimization decisions
  • Solid organizational skills and ability to manage multiple projects at one time
  • Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team
  • Strong written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
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Manager, Acquisition Marketing Resume Examples & Samples

  • Lead team responsible for acquisition across off-site media, a national brand ambassador program, on-site merchandising, associates and referral programs
  • Develop new customer acquisition strategies on a quarterly basis that define go-to-market campaign initiatives
  • Think creatively about how to segment, target and reach potential customers
  • Push for exploration of new marketing channels, evaluating, prioritizing, and testing based on opportunity size
  • Provide thought leadership around how to expand and improve our on-campus marketing initiatives
  • Analyze on-site customer trends and partner with relevant product and other partner teams to improve the experience for our target and explore new opportunities for on-site marketing
  • Manage marketing agency relationship to define new campaigns and creative with high quality creative briefs
  • Develop messaging strategy by target and scenario, and ensure validation through testing
  • Evaluate emerging customer, content and influencer trends and provide thought leadership for Amazon more broadly on how to best market to younger customers from a creative, messaging, targeting and channel perspective
  • Help define customer research and leverage learnings to create the appropriate messages for the appropriate audiences
  • Drive growth in production and use of video and mobile to land our brand message and acquire customers in the Student demographic
  • Explore new ideas with partner teams for growing our associates and referral channels
  • Partner with PR team to generate ideas around newsworthy launches, events, promotions and data points in order to generate more awareness of the Student program
  • Partner with internal teams on joint campaigns around Prime benefits
  • Identify and share best practices globally and with our related Amazon Campus marketing team
  • Ensure management of campaign calendars, budgeting and invoices
  • Bachelor's degree in marketing, business management, or a related discipline
  • 8+ years of relevant work experience in online marketing, social media marketing, display advertising, and search engine marketing
  • Proven experience managing high performing marketing teams
  • Senior level marketing responsibility and proven track record of success developing plans, managing marketing budgets, and delivering results
  • Deep analytical abilities, especially with respect to experimental design and analysis
  • Proven track record of successful online marketing campaigns and tests
  • Possess a keen eye for visual design and editorial
  • Strong understanding of direct response marketing principles and methodologies
  • Ability to think strategically and execute tactically, delivering results from concept to completion
  • Strengths in problem solving, issue-resolution skills, ability to work in an extremely deadline-driven work environment, attention to detail, and ability to multitask are essential
  • Master degree in marketing, business management, or a related discipline
  • 10+ years of relevant work experience in online marketing, social media marketing, display advertising, and search engine marketing
  • Outstanding collaboration skills, with proven ability to work with multiple stakeholders
  • Experience owning and managing multiple projects in a fast-paced, dynamic environment; strong bias for action
  • Experience working with international counterparts to localize global campaigns
  • Experience focusing on customer on-site experience to increase customer journey and conversion
  • Experience marketing to college/youth customer segments
  • Experience in experiential marketing
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Director of Acquisition Marketing Resume Examples & Samples

  • 5 years+ experience in acquisition marketing
  • Proven, successful track record of increasing acquisition, nurturing, and conversions while managing against aggressive CPL, CPA, and revenue goals
  • Highly organized, creative and critical thinker
  • Expert written and verbal communication skills
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Head of Acquisition Marketing, Tripit Resume Examples & Samples

  • Develop and execute against a comprehensive online marketing strategy in partnership with key stakeholders focused on driving lead generation and customer acquisition across multiple channels
  • Oversee mobile acquisition across channels, optimize mobile analytics and reporting
  • Partner with product and engineering to build new capabilities to grow and enable digital marketing
  • Collaborate with the product team on go-to-market launches, updates and customer feedback to inform the future product roadmap
  • Partner with analytics team to optimize analytics/reporting infrastructure
  • Use data and analytics to identify opportunities for optimization and form hypotheses to test
  • Identify new growth opportunities and pilot new tactics
  • Project manage execution of marketing plans in partnership with agency and cross-functional partners
  • Collaborate with Business Development team on growth opportunities and partner initiatives
  • Partner with cross-functional marketing teams, including Brand, PR, Social, Creative, Engagement to drive user growth and identify opportunities for operational and performance efficiencies
  • Create timely reports to evaluate performance against forecast
  • Manage budget and payment processes
  • Is aware of, and complies with, all corporate policies
  • 5 – 7+ years’ experience in digital/mobile marketing
  • Consumer brand experience; B2B brand experience a plus
  • Bachelor’s degree, MBA is a plus
  • Web strategy (global/localization is a plus)
  • SEM/SEO expertise
  • App store content optimization
  • Project management
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Acquisition Marketing Specialist Resume Examples & Samples

  • Build and manage direct response digital media plans and budgets
  • Manage, set-up, execute and analyze paid media plans with strict ROI goals across all key media channels (Paid Social, Search, Display/Retargeting, Native, Mobile) to meet campaign objectives
  • Optimize campaign performance on a weekly basis after analyzing performance data
  • Develop and execute strategic A/B testing framework for creative and landing page testing
  • Deliver weekly performance updates for spend and sales forecasting
  • Be at the forefront in understanding media trends and bringing in first-to-market opportunities with publishers
  • Continually evaluate, research and test new opportunitiesImplement ad tagging, ad trafficking, QA and troubleshooting issues internally and/or with external partners
  • Develop and maintain strong working relationships with publishers and vendors
  • Negotiate ad buys
  • Manage contract approval process
  • Manage monthly budgets and spending reconciliations
  • Analyze campaign results, deliver findings and recommendations to stakeholders
  • Define and develop success metrics appropriate to campaign goals
  • Create reports and presentations and communicate results
  • Work collaboratively with cross-functional teams including Legal, Creative, Business Intelligence, Product and Merchandising to deepen understanding of the business and deliver outstanding results
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Senior Director, Acquisition Marketing Resume Examples & Samples

  • Craft the strategic vision for our major acquisition and promotional marketing programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve demand and sales objectives. Responsible for driving key business metrics such as gross/net adds and market penetration within key segments
  • Flawlessly execute our national promotions, leading strategy, execution and results tracking/analysis. Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing
  • Partner with cable counterparts to develop integrated promotions to support mobile growth targets and core business (cable, internet) objectives
  • Serve as mobile strategic lead and subject matter expert for promotional and segment marketing efforts across the organization, advising and partnering with marketing communications, media, customer experience, field marketing, direct marketing, and others as needed
  • 10-15 years of marketing experience in a business-to-consumer environment, passion for promotional marketing to drive topline business growth. Experience with growing new businesses preferred
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Acquisition Marketing Controller Resume Examples & Samples

  • Leading brand & direct response marketing activity across a number of offline & online channels
  • Work with 3rd party creative agencies to develop & deliver TTL integrated advertising campaigns from brief through to implementation & review
  • Working within a high volume, multi-channel customer acquisition focused environment
  • Ability to develop & execute rolling sales plans with integrated promotional and offer-based activity
  • Delivering direct response media plans and measuring their performance
  • Comfort & experience in dealing with brand metrics in addition to DR activity
  • Proficient knowledge base of Marketing focused KPIs i.e. YoY growth, acquisition rates, NPV etc
  • Ability to manage & influence internal and external stakeholders across a number of different levels
  • Tireless and results driven mentality, able to continually critique and optimise performance
  • Developing & activating partnerships/sponsorships to generate awareness & derive sales volumes
  • Self-starter, commitment to delivering the task at hand, ability to work on own initiative, positive outlook & behaviour, able to motivate others
  • Creative problem solving capacity, ability to think laterally to identify the source of the problem, review possible solutions and make a decision to resolve
  • Ability to plan, manage and lead multiple projects and tasks at once, extremely time conscious when planning and adhering to critical paths and deadlines
  • Track record of people management and development
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Associate Manager, Acquisition Marketing Resume Examples & Samples

  • Develop highly efficient series of paid advertising campaigns to generate awareness and elevate the company’s status within the right audience
  • Coordinate targeted social media ad exposure (especially Facebook), as well as display and affiliate advertising campaigns in both mobile and web
  • Collaborate with cross-functional teams (creative, copy, broader marketing team) to develop optimal ad messaging and ensure a streamlined approach to the creative development process
  • Concept, optimize and launch highly effective messaging that drives ROI for Rent the Runway
  • Manage relationships with external agency partners to ensure Rent the Runway gets the very best standard of service
  • Explore new forms of acquisition channels to position Rent the Runway at the front of new opportunities
  • Provide detailed input and guidance on other aspects of a successful marketing campaign – press, partnerships, etc
  • Bachelor’s degree plus 2-5 years of experience in digital/ecommerce marketing
  • Familiarity communicating with and developing messaging for customers of a consumer brand
  • Proven track record creating content for targeted audiences and optimizing for a particular outcome - conversions, engagement, clicks etc
  • Must be highly qualitative, analytical, and a technical self-starter
  • Curious nature and unending desire to expand one’s knowledge base in digital and paid marketing
  • Strong bias for action and a get things done attitude
  • Must have a strong entrepreneurial drive and be resourceful - need to thrive in a fast paced, constantly changing environment
  • Ability to be hands on driving both strategy and day-to-day execution in a fast paced startup environment
  • Strong project management skills to ensure internal execution against plans
  • Experience working for the direct to-consumer division of a multi-channel retailer or subscription-based e-commerce business is a plus
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Audible Channels Director of Acquisition Marketing Resume Examples & Samples

  • Drive acquisition marketing strategy - create marketing plans for audience segments on various channels and deploy the optimal messaging and creative, across the customer journey
  • Oversee the execution of acquisition and customer engagement initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders including senior leaders across Audible and Amazon
  • Provide mentorship and leadership development to individual team members. Ensure career development and setting up the team for success
  • Work with the Product Management, Engineering and UX team to align on customer experience features
  • Leverage data/analytics to continuously improve and make sound business decisions, but know how to make the call when all the data isn’t there
  • Proactively identify and resolve issues that may impair the organizations ability to meet its strategic, financial and technical goals
  • Drive business case development – bring together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
  • Partnering with Finance, Analytics and Data Science to define and measure success
  • Share best practices across cross functional teams within the US and globally
  • Strong multi-channel, digital marketing experience. Prior marketing experience on Amazon surfaces highly preferred
  • Leadership experience directly managing teams and influencing cross-functional partners to accomplish business goals
  • Proven track record of building and beating marketing plans and forecasts
  • Prior experience marketing new categories and services with creative positioning and messaging frameworks
  • Experience gathering and utilizing user insights in marketing campaigns and creative
  • Demonstrated understanding of site optimization, UX and persuasive marketing techniques in the driving of new listener activation
  • Bachelor’s degree in Business, Marketing, Economics or a related field of study required
  • 8+ years of experience in related positions with increasing responsibility
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Senior Manager, Acquisition Marketing Resume Examples & Samples

  • Manage Channels acquisition initiatives from idea through execution, including determining the optimal creative, channel mix and budget. Digital channels may include but are not limited to Amazon surfaces, Paid Search, Display, Wireless and Social
  • Leverage Amazon eco-system assets to provide Amazon Prime members with delightful, seamless, personalized experiences that drive acquisition and activation activities
  • Identify conversion marketing strategies and testing pipelines (A/B and multivariate) that will support the conversion of Channels prospects into Channels users
  • Manage the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
  • Conduct tests and deep data driven analysis that provide insights and new strategies for increasing acquisition results. Communicate these results in a clear, compelling manner
  • Partner cross-functionally with other business team partners including Product, Creative, Technology, Customer Care, UX Design and Finance to deliver effective initiatives
  • Proactively identify and resolve issues that may impair the organization’s ability to meet its goals
  • Lead the overall forecasting, tracking, and communication of related success metrics
  • Strong multi-channel, digital marketing experience in new categories and services. Prior experience marketing on Amazon surfaces highly preferred
  • Hands-on experience with web/mobile analytics programs, i.e., Site Catalyst and A/B testing strategies and related programs, i.e., Test & Target
  • Ability to generate and quickly execute upon actionable recommendations based on the synthesis and analysis of data
  • Key strengths include conceptualizing and combining effective positioning statements with novel marketing campaigns
  • Experience marketing ‘all-you-can-eat’ subscription services highly preferred
  • Budget and forecasting experience, including creating “what if” scenarios
  • Experience gathering and utilizing customer insights
  • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
  • A demonstrated record of partnering with and influencing functional teams across the organization to achieve business results
  • 5+ years of experience in related positions with increasing responsibility
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Manager, Acquisition Marketing Resume Examples & Samples

  • Manages the development and delivery of an integrated acquisition strategy plan designed to meet business goals and objectives. (Annual Strategic Plan development)
  • Owns the strategic trimester platform brief, campaign development and process management
  • Engages with Boundary Partners to gather consumer insights, industry trends, competitive strategy, new product development and roadmaps, pricing and packaging strategies on a regular basis to proactively inform acquisition strategies
  • Develops Trimester marketing and campaign strategy using output from previous campaign results as well as inputs from boundary partners and key agencies
  • Management of the Non-Customer Targeted Strategy Document (TSD) that informs media placement/tactics/message weighting and prioritization as well as informs the Execution Team
  • Plans, develops and manages multi-tactical CRM programs (i.e. High Value/Winback) based on defined opportunity targets
  • Leads the non-sub acquisition digital and social marketing strategy, including development and management of digital/mobile first campaigns and integration of a Digital/Social strategy into marketing campaigns and programs for an omnichannel approach and seamless customer purchasing experience
  • Provides monthly quality reviews of the .com/online buyflow for strategic representation. Make strategic recommendations to increase online sales
  • Monitor competitive websites and other competitive intelligence to assess and report on any market/category changes
  • Engage sales partners for feedback on new customer acquisition activity. Ensure training has strategic insight to campaign strategy and is accurately communicating this position within training documents
  • Drives regular communications with the Campaign Execution team to track status and measurement and align campaign execution to campaign strategy
  • Manages project budget to ensure cost effectiveness. Intakes campaign results, distills insights and feeds recommendations into the next campaign strategy
  • Oversees Specialist (s) and promotes career growth and development
  • Other responsibilities as determined necessary
47

Marketing Associate, Acquisition Marketing Resume Examples & Samples

  • Manages a portfolio of third party vendors, including measuring performance and optimization of marketing programs
  • Monitors daily volume against monthly forecast by partner, admissions segments, and channel
  • Monitors internal KPIs such as transfer rate, overnight inquiries, contact rates, and enrollment rates by partner, campaign and channel
  • Tests, analyzes and refines campaigns to maximize effectiveness of the marketing spend, enrollments, starts, and census
  • Effectively analyzes marketing campaigns and optimizes return on marketing investment
  • Reviews partners’ landing page content, program listing, program copy, form submissions to satisfy marketing operations and editorial requirements
  • On-boards new partners, ensuring contracts and all necessary compliance, editorial and creative requirements are completed prior to launching campaigns
  • Assists in other ad-hoc duties as assigned
  • Bachelor's degree required in business or marketing
  • Prior experience in digital marketing, media buying, and data based campaign optimization preferred
  • Strong business acumen, with analytical skills to match
  • Resourceful approach to problem-solving and data-driven/performance based marketing solutions
  • Excellent time management skills with an ability to set and maintain priorities in a multi-task environment
  • Advanced Microsoft Excel (Pivot, Formulas, Vlookup) and PowerPoint skills
  • Able to communicate effectively with internal and external stakeholders
  • Thrives in a fast-paced, ever changing, performance based, team-oriented environment
  • Demonstrated high energy and strong work ethic
48

Acquisition Marketing Executive Resume Examples & Samples

  • Assist the Marketing Manager to plan and brief integrated marketing plans for all NOW TV products to drive acquisition across a mix of marketing channels
  • Influence the channel strategies, to continually optimise traffic to site, conversion, sales targets and media CPA efficiency. If this exec demonstrates they are able to manage this there is scope to have more autonomy in driving the channel strategies including exploring new opportunities for innovation and push the boundaries
  • Brief creative agencies to develop and deliver integrated insight-driven and effective creative campaigns for their media channels. The candidate will need to be able to plan and manage campaign plans to ensure all creative executions are delivered on time, with appropriate stakeholder engagement, within a managed budget, and driving towards agreed KPIs
  • Understand and apply insight, including sales & audience research, as well as seasonal trends and channel intricacies, to respond to the needs of our audience and the media environment to ensure campaigns deliver agreed KPIs
  • Report results and provide insight and recommendations on actions to continuously improve what we are doing
  • Work closely with our product and eCommerce teams to understand how performance can be improved
  • Support the Partnerships team to deliver partnerships and promotions where appropriate
  • Assist Media Controller in overseeing overall media budgets across brand and trading channels- assigning spend allocation, monitoring and reporting on budgets on an ongoing basis
  • Influence brand media plans to deliver on brand objectives of awareness and ITP
  • Have a strong direct response and offline marketing background
  • An undergraduate degree or equivalent
  • Experience executing campaigns ideally for acquisition/sales across a mix of media channels
  • Have experience in briefing and evaluating creative, generating and challenging ideas as well as motivating others with your feedback
  • Be comfortable with regularly meeting the challenges of tight deadlines and juggling multiple projects
  • Take responsibility and initiative for actions, projects and timelines
  • Have knowledge and an interest in either sports, movies or TV
  • Have a strong understanding of media across brand and trading channels
  • Experience managing media plans- working with media agency in developing these and ensuring these are kept up to date on an ongoing basis
  • Experience managing budgets- monitoring spend levels across all channels and reconciling spends
  • LI-CC1
49

Acquisition Marketing Campaign Manager Resume Examples & Samples

  • Develop and execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments
  • Meet deliverables addressing: elements of the program, program P&L, end-to-end and operational readiness, uniform key analytics and metrics to support Acquisitions programs
  • Partner with product and segment managers on marketing strategy and execution plans
  • Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including
  • Program Approval Document
  • Marketing brief process
  • Channel implementation
  • Offer fulfillment
  • Internal communications to the field
  • Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report
  • Interface with Sales, Marketing Channels, Operations, Decision Management, Finance, Legal and Compliance
  • Manage vendor relationships related to fulfillment and offer management for the acquisitions programs. Answer/Investigate client inquiries regarding promos or campaign fulfillment
  • Bachelor’s degree in business/marketing or equivalent
  • Minimum of 5-10 years of experience in marketing and/or sales management, ideally including program management
  • Experience in retail banking marketing and profitability preferred
  • Proven analytical, project and process management skills
50

Director, Acquisition Marketing Resume Examples & Samples

  • Develop, design and execute a multi-channel traffic acquisition strategy, testing and implementing a first of its kind marketing free user acquisition strategy
  • Manage our global co-marketing team, working with partners to develop creative approaches to expose HubSpot to new audiences
  • Design and implement creative programs that will continually increase organic traffic
  • Motivate team to hit aggressive lead, demand and user generation goals to support our high growth business
  • Manage and deploy program budgets to drive scale from our highest ROI campaigns
  • Measure and optimize full funnel conversion to adapt acquisition tactics
  • Stay current on the latest acquisition strategies, channels and technology
  • Constantly innovating to improve acquisition performance
  • 7-10 years of experience in a marketing leadership role with a focus on lead gen or acquisition
  • A strong background in using data to inform acquisition strategy
  • Experience building and managing multi-channel acquisition strategies, including but not limited to content, search, social, paid and affiliate marketing
  • A passion for great campaigns and an eye for arbitrage opportunities
  • Experience leading a mid-sized team to achieve outsized results
  • Experience with marketing automation (HubSpot is a plus!)
51

Acquisition Marketing Intern Resume Examples & Samples

  • Samples or link to online portfolio
  • Graduation from an accredited college or university with a degree in marketing, business, communications or Spanish
  • 1-2 years of prior marketing experience in related internship or coordinator roles
52

VP, Acquisition Marketing Resume Examples & Samples

  • The ideal candidate will have strong knowledge of media, especially in the digital space. He/She will tap into industry trends in a rapidly evolving media environment
  • Strong leader, able to lead and motivate a large team, with strong interpersonal and communication skills to operate effectively in a highly matrixed organization
  • Leads team in developing acquisition strategies for portfolio of brands that balances brand management with direct response marketing to acquire the ideal target customer segment
  • Manages marketing campaign spend to maximize efficiency and delivery, meeting defined goals
  • Leads cross-brand promotion efforts, driving overall success of portfolio
  • Partners with other areas of Marketing including Brand, Retention, Creative, Partner Marketing, PR, and Consumer Insights in developing integrated strategies Generates and executes new ideas in driving customer acquisition
  • Supports seasonal/holiday campaign plan development, and on-going initiatives
  • Supports budgeting and planning process for all brands
  • Regular travel to Chicago and other locations
  • BS, MBA preferred
  • Minimum 10 years’ experience in similar role leading ecommerce marketing teams
  • Strong knowledge of ecommerce, digital marketing and agency management
  • Experience optimizing brand marketing and direct marketing
  • Strong budget management skills
  • Strong knowledge of media planning and buying
  • Strong interpersonal skills, and able to influence others
  • Excellent leadership skills, ability to lead large teams
53

Senior Associate, Acquisition Marketing Resume Examples & Samples

  • Drives analytical, modeling, and forecasting support in the Acquisition Marketing area
  • Leads in managing the Department’s expenses
  • Frequent interactions and presentations to Directors and VPs
  • Partners with Analytics and marketing channel managers to explain forecast variances
  • Identify and implement process improvements on a continuous basis
  • Works with Analytics to maintain reporting infrastructure, as well as improve forecasting and reporting methodologies
  • Assist in creating and managing more granular views on profitability and marketing efficiency
  • Administer the department’s Essbase loads
  • Assist with ad hoc analysis / projects as needed
  • Promote a risk-aware culture that proactively seeks to mitigate risk where appropriate; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
  • Bachelor’s Degree in Marketing, Finance or similar
  • 2+ years of relevant experience
  • Ability to synthesize large volumes of information into succinct observations and recommendations
  • Highly proficient with Excel, Essbase and PowerPoint
  • Strong quantitative and problem-solving skills
  • Attention to detail and highly organized
  • Ability to work with all levels of an organization
  • Excellent team player with strong interpersonal and leadership skills
  • High-performance, high-quality approach to deliverables
54

Head of Acquisition Marketing Resume Examples & Samples

  • Develop acquisition marketing strategy for all of Amazon Music
  • Manage and execute new customer acquisition campaigns
  • Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results
  • Own key business metrics, support in-depth business reviews and present to senior executives
  • Strong analytic and quantitative skills - ability to use data to develop and optimize marketing programs
  • Demonstrated success with industry leading digital marketing programs
  • Graduate degree in marketing
55

Head of Acquisition Marketing Resume Examples & Samples

  • Size new bank customer opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results
  • Develop marketing programs to support bank acquisitions and fully integrate into end-to-end sales and service protocols
  • Drive innovation in marketing offers and capabilities, and deliver creative solutions to bring them to market in an accelerated manner
  • Spearhead offer management and fulfillment operations efficiencies
  • Collaborate with cross-functional teams, as well as external vendors, to expand marketing capabilities through new technology or processes, driving growth and building competitive advantage
  • Develop and drive early engagement marketing strategy, customer contact strategy and delivery across channels to transform and improve the customer experience at 0-6 months
  • Attract, develop, retain and manage a team of marketing program managers tasked with managing end-to-end marketing campaigns
  • Broad knowledge of marketing communications, analytics, and marketing operations
  • Needs to fully understand risks associated with recent consumer protection laws and ongoing changes in industry that carry large visibility to the company
56

Director, Direct Mail-acquisition Marketing Resume Examples & Samples

  • Drive business results
  • Direct mail, acquisition marketing, or inbound marketing experience
  • Knowledge of the benefits industry a plus – P&C, product, and distribution function
  • Bachelor’s degree in Marketing or related field; advanced degree in business or marketing a plus
  • 7+ yrs. relevant marketing experience
  • 3+ yrs. managerial & leadership experience, including agency management
  • Influential leadership skills with ability to distil large amounts of data into clearly concise stories
  • Proven ability to develop productive cross-functional partnerships at the line of business, regional, and enterprise levels
  • Engages in cross-functional teams and agency/vendor management to help develop marketing strategies that align with key business areas
  • Allocates resources and budget based on business and marketing opportunities
  • Ability to interface effectively with diverse clients and build strong relationships; Ability to interface with senior level partners
  • Ability to think strategically, understand business risk and apply creative problem-solving skills
  • Self-starter with ability to make/contribute to recommendations, prioritize, manage and track multiple projects
  • Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced, high pressure, deadline-driven environment
  • Strong oral and written communication, analytical, and interpersonal skills
  • Highly organized with strong attention to detail
57

Senior Manager, Acquisition Marketing Resume Examples & Samples

  • Develop the Paid Marketing strategy and KPIs to drive insight and optimization (view based vs. click based)
  • Oversee and mentor Paid Marketing Associate on day-to-day responsibilities
  • Manage multiple paid search, affiliate, retargeting, display, and social media campaigns across various search engines (Google, Bing, Yahoo) and social media platforms (Instagram, Facebook, Youtube, etc.)
  • Assist with Campaign Strategy development
  • Use first party and third party data to identify Target Audience(s) and optimize associated campaigns
  • Meet with internal teams to determine their paid marketing objectives and goals, for Search, Display, Retargeting, Affiliate and Social Advertising campaigns
  • Measure and optimize paid marketing using vendor-specific dashboards and marketing analytics reports in conjunction with internal resources to track impact to overall business growth including influence on other channels
  • Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns
  • Plan, review and optimize campaigns to meet target metrics
  • Manage budgets to ensure proper pacing and allocation
  • Participate in developing and executing integrated multi-channel marketing campaigns (online and offline) that build awareness, consideration and familiarity leading to brand interaction and conversion
  • Drive rigorous testing, measurement and iteration to improve results continuously
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Collaborate across DCPI & TWDC departments to support franchise operations through existing and new opportunities in digital marketing
  • Be a team player, who enjoys a fast-paced, fun environment!
  • 6-7 years+ experience with search marketing (PPC) and other paid digital media channels
  • 6-7 years+ of demonstrable success in digital advertising campaign management
  • 6-7 years+ plus experience working closely with various business’s understanding their advertising and business goals and developing needs based digital strategies
  • Experience supervising or managing a team of digital marketing professionals is a plus
  • Experience with platform-based buying using AMO, Marin or Kenshoo is a plus
  • Solid knowledge of implementing tracking tags, third-party management tools, and publisher UIs
  • Attention to detail is a must
  • Interest in new technologies and the desire to expand skill set
  • Solid data analysis experience
  • Strong skills in Microsoft Excel
  • Bachelor's degree in marketing related fields
58

Director, Acquisition & Marketing Resume Examples & Samples

  • Develop annual marketing plans
  • Set goals and metrics for your team against plans that drive brand awareness, familiarity and favorability while maximizing sustained subscriber growth
  • Work closely with the Research and Consumer Insights teams to design research plans, interpret results, and synthesize insights
  • Lead branding, positioning and messaging strategies
  • Execute acquisition / direct response activities
  • Execute media and promotions activities
  • Collaborate with product, UX, finance, content and distributions teams to articulate product positioning, features and benefits
  • Assess team requirements to hire, train and develop people, as needed, to meet goals and objectives
  • Manage the creative development process with internal and external creative agencies
  • Foster productive and seamless relationships with other important teams: Creative Services, PR, Studios, Production, Programming/Editorial and Ad Sales
  • BA/BS required
  • 8+ years of consumer and digital marketing experience, preferably within subscription service organizations. Network/Studio television, OTT and/or SVOD experience a plus
  • 3+ years supervising, coaching and mentoring a team
  • Experience with content marketing, content syndication, and direct response marketing
  • Experience in project management to include the ability to lead/prioritize multiple projects in a fast-paced environment
  • Knowledge of Warner Bros. IP a plus
  • Paid media planning and execution experience including paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns
  • Proven analytical and quantitative skills including a strong understanding of online marketing metrics
  • Excellent attention to detail with an ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives
  • Strong skills in MS Word, Excel, PowerPoint, and Outlook
  • Ability to travel (domestically) approximately 10%
  • Flexibility to respond to off-hours business needs
59

Director Business Acquisition Marketing Resume Examples & Samples

  • Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets
  • Defines market positioning & value proposition/messaging by setting and executing segment/product strategy to ensure Sprint is competitive in the market while increasing revenues
  • Balances customer insights, competitive insights, value proposition development and analytical insights to guide enterprise decisions on growth programs and strategies, including new value-added services
  • Drives business value proposition via marketing campaigns across all mediums, media and channels with always-on on digital/direct 1:1 execution. Leads engagements with industry analysts and influencers to differentiate Sprint Business in market
  • Leads engagements, business development & marketing affinity contract negotiations with present and future partners, securing marketing access and partner co-marketing/funding
  • Analyze performance management of segments as well as marketing initiatives to determine business impact and make recommendations on corrective actions as needed
  • Proficient in back of the envelope business case / high level sizing for strategic initiatives from ideation through to building recommendations
  • Prepares annual business plans that ensures that financial goals are met or exceeded, including return on investment, customer acquisition cost, annual revenue and contribution margin of the business segments
  • Bachelor's degree and ten years related work experience or fourteen years related work experience post high school
  • Ten years of progressive management experience in a Marketing role
  • Five years of experience in creating strategic marketing plans
  • Three years of experience managing capital, operating expense, and labor budgets
  • MBA or equivalent post-graduate degree in Marketing or related field
  • Three years working with C-suite executives and senior decision makers
  • Strong understanding of voice and data telecom services and products across entire business solution portfolio – wireless, wireline and IoT – inclusive of connectivity, managed services & application solutions
  • Proficient in marketing and strategic frameworks with an ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale and deliver strong results
  • Understanding of Marketing objectives and needs, and demonstrated success with executing campaigns using customer segmentation
  • Demonstrated ability to create forecasts, financial models and budgets
  • Advanced problem solving and analytical skills; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions
  • Ability to influence peers and senior executives through presentation and written mediums
  • Experience with consumer/market research and turning analysis and insights into a business strategy
60

Head of Acquisition Marketing Resume Examples & Samples

  • Oversee marketing efforts for our print subscription products across all consumer channels including paid and organic search, display media, affiliate marketing, social, direct mail, email, events, partnerships, and Bloomberg-owned platforms (.com, terminal, radio, TV)
  • Continuously identify, assess, and prioritize opportunities to test new channels and partnerships to expand our brand reach and relevance to new, untapped audiences
  • Partner with our social team to develop a robust social media strategy to engage prospects at the top of the funnel and continue to nurture and convert them into paid subscribers
  • Leveraging industry-wide best practices to continuously A/B test new messaging, creative, customer journeys, etc. to increase conversion rates
  • Analyze all touch points across the customer journey and review/revise positioning and messaging to clearly communicate the value of being a customer
  • Develop a robust pricing and intro offer strategy to find the optimal pricing to maximize revenue and profitability
  • Leverage new capabilities to implement more sophisticated targeting and segmentation
  • Routinely execute thorough source analysis across all channels, ensuring we allocate investments to the highest ROI opportunities
  • 7+ years of acquisition experience, with a focus in digital marketing, audience development, and analytics
  • A track record of developing and executing a comprehensive customer acquisition strategy
  • Mastery of social platforms and a point of view on how social is evolving for different audience segments
  • A strong understanding of how media is consumed in today’s world and how we can create added value to drive engagement with our products
  • Prior experience creating and implementing disruptive marketing programs to drive brand differentiation and break through the clutter
  • A highly analytical thinker balanced with strong creative skills
  • Strong communication and collaboration skills, with the ability to successfully partner with multiple stakeholders
  • Experienced, compassionate, and caring people leader
  • An entrepreneurial mind-set and flexible team player
  • Prior experience in media or a subscription business is a plus
  • MBA Preferred
61

Director, Customer Acquisition Marketing Resume Examples & Samples

  • Develop, design and execute a multi-channel customer acquisition and nurturing strategy
  • Manage both in-house and agency paid channel teams with a goal of hitting aggressive customer growth milestones
  • Plan, launch, and optimize paid channel campaigns across Google, Facebook etc. to maximize customer growth while maintaining ROI targets
  • Partner with Data Science, Category, Product Marketing, Design, Conversion and Analytics teams to intelligently scale paid channel efforts
62

Acquisition Marketing Intern Resume Examples & Samples

  • Preferred Majors: Marketing
  • Preferred Degree: Undergrad
  • Preferred year in school: Junior or Senior
  • High sense of urgency
  • Social media skills
  • Copywriting a plus
  • Digital marketing experience/studies
  • Project management a plus
63

VP, Acquisition Marketing Resume Examples & Samples

  • Work closely with Brand and Advertising team to define Morgan Stanley’s
  • 5-7 years of experience working in a data-driven marketing role (start-up
  • Proven track record of running paid media, including SEM, paid social, and
  • Bachelor’s degree in Marketing, Business, Analytics or related field
64

Acquisition Marketing Senior Program Manager Resume Examples & Samples

  • Own and drive the CSAA direct mail acquisition program; beginning to end campaign execution
  • Develop the acquisition strategy/roadmap that aligns with overall acquisition program goals
  • Articulate program strategy and deliver results that support key AAA strategies and marketing programs
  • Work with internal business partners to identify, prioritize and deliver tactics for your program that align with enterprise goals
  • Consistently and proactively monitor, analyze, evaluate and refine your programs to maximize acquisition and revenue results
  • Collaborate with other members of the acquisition team to understand campaign performance; extrapolate findings to inform future marketing strategy and new opportunities
  • Develop a robust test & learn strategy; challenge the status quo and provide insight that leads to change
  • Ensure accurate tracking and reporting of program performance; deliver variance explanations and corrective action recommendations where needed
  • Create and present proposals to the CSAA Insurance Group partner team and AAA clubs
  • Partner with creative agencies to develop winning creative packages
  • Ensure creative execution is consistent with brand, legal and creative guidelines to deliver results
  • Advanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applications
  • Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management
  • Ability to create programs that are aligned to key NCNU strategy
  • Ability to implement direct response programs
  • Visual, verbal and written communication skills, including proofreading and editing
  • Ability to create, present and deliver clear and compelling presentations in a group setting
  • Proficient in Microsoft Excel, PowerPoint and Word
  • Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience
  • 6 – 7+ years’ experience planning and executing strategic direct mail marketing campaigns
  • Experience developing and executing detailed direct mail acquisition campaigns
  • Experience working with merge/purges; delivering merge specs and driving strategy through understanding of data hierarchy
  • High level understanding of modeling and/or experience working with analytic partner to develop models for acquisition efforts
  • Understanding of detailed segmentation, A/B testing, etc
  • Highly developed understanding and knowledge of marketing, brand development and program implementation
  • Critical thinking/analytical skills; able to draw actionable conclusions- required
  • Ability to direct agencies to develop new creative
  • Comfortable building clean, clear and concise PowerPoint decks
  • Familiarity working with and manipulating pivot tables in Excel
  • Excellent project management experience; ability to multi-task while maintaining attention to detail
  • Experience working in a fast paced environment and able turn ad hoc requests around quickly
  • Self-starter that acts with a sense of urgency
65

Director, Acquisition Marketing Resume Examples & Samples

  • Establishes and executes directly and through others the organization's to drive the consumer GTM strategy to attain consumer/product gross add target expectations by region/division
  • Program management responsibility to measure, identify performance gaps, and develops quarterly go-to-market strategies; including contingency planning
  • Partners with and holds accountable the regional marketing leadership and support teams to deliver on results, marketing and sales plans
  • Serves as the division's subject matter expert for all things associated with Segments, Winback, Direct Mail/Collateral, Movers, and University programs
  • Serves as liaison between Region, Division, and Corporate marketing personnel to ensure that each group is informed of most recent quarterly playbooks and plans. Provides leadership and direction for teams which may include multiple functional areas. Develops and implements strategy for and through other functional area(s)
  • Is involved with setting gross add/connect targets, budgets and forecasts for demand for the call center, retail, and .com sales channels
  • Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives
  • Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal, and motivation techniques
  • Serves as the department liaison and Subject Matter Expert to Engineering, Field Marketing, Customer Service, Product Management, and Sales
  • Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
  • Works closely with customer care, Sales, Finance, and Legal teams to assist with development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Provides guidance to local/external analysts to ensure strategic alignment, effective use, and development of resources
  • Oversees and develops financial models in designing packaging and pricing to ensure competitive position in market
  • Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs
  • Serves as primary contact with program suppliers for implementation of acquisition and retention activities
  • Oversees the recruiting, hiring, and evaluating of the Marketing staff to ensure that the appropriate level of support is available and maintained
  • Maintains and improves ongoing marketing programs, analyses, and reports
66

Acquisition Marketing Coordinator Resume Examples & Samples

  • Manage media budget & recommend budget allocations based on analytics & key KPIs
  • Build out, execute, and optimize new user acquisition campaigns
  • Provide fresh ideas and insights on potentials test channels or areas of opportunity for new user acquisition
  • Create, update and monitor dashboards to analyze performance ranging from creative up to portfolio level
  • Use data to recommend areas for improvement on creative, media and performance-related strategies
  • Report & analyze multiple attribution systems to develop understanding of the impact of spend as well as online & offline interaction in the funnel
67

Manager, Consumer Acquisition Marketing Resume Examples & Samples

  • Develop the marketing strategy for each of our individual sales channels
  • Align Sprint’s national acquisition marketing strategy with our sales channels. Where necessary, modify the national strategy to work within our sales channels
  • Develop sales channel specific offers and value propositions to grow acquisition in each of these channels
  • Develop collateral and in-store communication vehicles in support of our national retail channels
  • Partner with our sales to channels to ensure acquisition objectives are being met. When acquisition objectives are not being met, develop and execute contingency plans to keep sales results on plan
  • Five years of marketing experience including product life cycle planning and product strategy
  • Proven track record of developing and executing marketing strategies across multiple sales channels
  • Digital marketing experience
  • Proficient in data analytics and business case development
  • Strong history of building relationships and influencing across the organization at all levels (from individual contributor through senior executives)
  • Strong executive presence and communication skills
  • Ability to function well in a fast paced, rapidly changing environment
68

Director of Acquisition Marketing & Branding Resume Examples & Samples

  • 10+ years of marketing experience with P&L responsibilities, marketing and operations experience a plus
  • Experience in developing large scale marketing strategies with multiple components
  • Strong analytic skills; ability to manage to P&L objectives
69

Head of Acquisition Marketing Resume Examples & Samples

  • Manage a team testing and running search and social advertising campaigns, working closely with our internal Amazon search marketing team
  • Build an associates program and other key partnerships with internal and external partners
  • Manage a multi-million dollar advertising budget
  • Work with Amazon Video’s product and development teams to inform necessary features and execute initiatives
  • Report on progress against goals and relevant marketing metrics
  • Drive development and execution of awareness messaging and media for Rent & Buy transactions
  • 7+ years of demonstrated and progressive success, with broad, multi-channel experience in search, social and partnership marketing for a consumer brand
  • Demonstrated ability to effectively and efficiently manage a multi-million dollar budget
  • Comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis
  • Excellent oral and written communication skills and an ability to influence others
  • Demonstrated success building and managing an industry leading online marketing program
70

Director of Acquisition Marketing Resume Examples & Samples

  • Direct the efforts and oversee performance measurement across paid marketing channels, including digital (social, PPC, content, email) and traditional (radio, TV, print)
  • Develop strategy and execution plans to meet growth targets at rigorous creation cost standards
  • Grow and lead a team of 5-10 marketers; assess team requirements and hire, train, and develop staff to meet goals and objectives
  • Foster productive and seamless relationships with other important teams, including Brand Marketing, UX/Design, IT, and external partners
  • Lead identification and testing of new marketing channels
  • Paid media planning and execution experience including paid search, social media, display media, and sponsored content campaigns
  • Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior executives, as well as the ability to successfully partner with employees across all levels and lines of business
  • Ability to thrive in a fast-paced, high-energy environment that requires the ability to multi-task and implement high priority initiatives
  • Entrepreneurial vision and execution ability
  • Strong Microsoft Office skills (MS Word, Excel, PowerPoint)
  • 5+ years of consumer and digital marketing experience, preferably within subscription service organizations
  • 3+ years supervising, coaching, and mentoring a team
71

Manager, Acquisition Marketing Resume Examples & Samples

  • Leading the strategy and execution for online acquisitions the credit card program for LOB and Chase.com placements
  • Sustaining effective relationships with key business partners – Disney LOBs, Chase, creative agencies
  • Managing the acquisition budget for areas of responsibility including forecasting, expense processing and reconciliation
  • Develop strong relationships with marketing teams in all Disney business units, campaign operations and other functional areas of the CRM team, and external corporate partners and vendors
  • Builds acquisition marketing plan for prospects including proposing objectives and priorities to profitably increase acquisition volume
  • Develops strategic approach to acquiring prospects and partners with Senior Manager/Manager and Director to ensure that it’s consistent with other acquisition initiatives
  • Translates strategic initiatives to specific marketing programs to meet business objectives
  • Develops campaigns and creative based on consumer insight and brand guidelines
  • Works closely with Senior Manager/Manager to develop and maintain annual budget and monthly forecasts
  • Sustains effective relationships with key business partners – Disney LOBs, Chase (issuer of the Disney Visa Cards), creative agencies, and other marketing vendors – directing, guiding, and/or influencing work product and managing timelines
  • Expertise in the functional area – in this case, direct-to-consumer marketing, with a strong emphasis on digital
  • Extremely strong creative development skills based in consumer insights
  • Extremely strong relationship skills due to the need to work collaboratively with multiple internal and external partners
  • Strong presentation and writing skills
  • 6-8 years of marketing work experience
  • Experience in direct marketing including
  • 3-5 years post-graduate work experience
  • Prior work experience at Disney and familiarity with one or more divisions of Disney is very helpful given the X-LOB nature of the work
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Data Scientist Acquisition Marketing Resume Examples & Samples

  • You will be able to apply advanced analytic techniques such as machine learning, data-mining and statistical modeling to design and implement mathematical models and algorithms to solve real-world marketing problems
  • We are looking for you to develop analytical insights through assumption testing and sensitivity analysis and perform complex data analysis and financial modeling to support business case development
  • You will perform A/B test design, implementation and analysis on the website in order to understand the effectiveness of our efforts
  • You will stay up to date with the latest data science technologies and techniques and identifying and advising how they can be utilised throughout the acquisition marketing channel team
  • You will have several years of professional experience in a data scientist role especially in online marketing
  • PhD or Masters in highly quantitative field such as Economics, Mathematics, Statistics, Engineering, Machine Learning/AI
  • Knowledge of data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models, etc
  • You have the ability to conceptualize business problems and solve them through data analysis
  • Advanced SQL/data manipulation skills are required including cleaning and managing data
  • Willingness to work with unstructured, messy data
  • Intellectual curiosity and desire to learn new things, techniques and technologies
  • HJI123
  • LI-KG
73

Associate Manager, Acquisition Marketing Resume Examples & Samples

  • Develop highly efficient series of paid advertising campaigns to generate awareness and elevate Rent the Runway's status within the right audience
  • Bachelor’s degree plus 1-2 years of experience in digital/e-commerce marketing
  • Advanced MS Office suite skills (Excel is essential)
  • Strong proficiency in social and advertising platforms such as Power Editor, Twitter Ads, YouTube, Ad Servers, Finance Software, Google Analytics, DMPs, DSPs, etc
74

Manager Acquisition Marketing Resume Examples & Samples

  • 5-7 years working experience in a similar role
  • Lead the Acquisition Marketing strategy and identify relevant target segments in the market, create lead generation activities and on-/offline acquisition campaigns and to drive Customer early engagement and satisfaction. This includes planning campaigns across multi channels such as email, direct mail, digital, social and events
  • Strategic innovation and thought leadership to develop new channel opportunities, drive integration across segments and scalable multi-channel Marketing strategies
  • Partner closely with Sales, Partnership and Account Management leaders to establish joint priorities and gain alignment on strategic plans
  • Work closely with central teams, ie product to early on document market / customer needs and drive product development to implementation
  • Drive the German Marketing comms approval process and oversee all Corporate and SBS prospects comms to ensure that we have a consistent approach, communications excellence and optimal prospect and customer experience
  • Ongoing optimization and innovation to maximize efficiencies, including developing and maintaining robust reporting to measure success and enable sound investment decisions
  • Budget responsibility for German Acquisition Marketing, including planning, allocation, tracking/reporting
  • People leadership and development of 3 Marketing Executives
  • Significant direct marketing experience across all channels, ideally in a B2B environment
  • Track record of successful project planning, management and delivery, spanning multiple layers of a complex matrix organization
  • Strong analytical, conceptual thinking and reporting skills to deliver campaign effectiveness across multiple channels
  • Experience managing marketing vendor relationships to successfully execute plans
  • Excellent interpersonal and relationship management skills across a matrix environment
  • Ideally, a track record of driving sustained initiatives via Field organizations (Account Development), without direct authority
  • Ideally, understanding of American Express B2B value proposition and value levers
75

Assistant Manager, Acquisition Marketing Resume Examples & Samples

  • Strategy: Supporting the Marketing Manager with partner channel strategy development to achieve goals
  • Channel Management: Implementation of acquisition marketing activity across multiple channels. Ensure smooth running of channel through liaising with vendors, the sales team and other internal teams to influence, gain alignment and drive campaign initiatives
  • Drives Results:Demonstrated ability to drive results while working in a fast paced environment, navigate through ambiguity and balance multiple priorities
  • Campaign Reporting: Track results and drive performance of campaigns by sharing insights and providing ongoing training to sales team to increase internal engagement
  • Budget management – manage utilization of budget and optimize for cost savings
  • At least 3 years demonstrable experience in a marketing position or have worked within an agency with experience relevant to this position, preferably within a B2B environment
  • Must be extremely well organised, and have the capacity to implement and execute planned strategies with maximum impact
  • Sound project management skills are important, along with the ability to manage timelines, budgets and project documentation
  • Must be able to interact within and across teams with colleagues at various levels, and be able to work collaboratively to achieve project objectives
  • Must have excellent verbal and written communication skills, and be confident in interacting with others in a variety of settings
  • Strong Salesforce and MS Office skills essential
  • Must have experience in working close with and engaging with internal Sales tele based teams
  • SAS experience would be viewed favourably
76

Intern for Content Acquisition & Marketing Resume Examples & Samples

  • Benchmark Amazon Video’s selection to other players in the segment and propose ways to increase our selection of movies and TV content
  • Support the team designing and improving projects that will impact the customer experience with the Amazon Video Platform
  • Build tools to track that our selection does not decrease over time
  • Develop and execute online marketing concepts to promote new content available to buy and rent
  • Craft and execute promotional events in cooperation with movie studios and TV networks
  • Support our storefront manager in keeping content fresh and appealing for our customers - on our Amazon Video homepage, as well as our connected Apps and Devices
  • Connect ideas with data - analyze the success of your campaigns, learn what makes us go from good to great and ensure ongoing improvement
  • Work closely with teams from other product lines and US/UK markets to identify best practices and develop new marketing strategies for the Amazon Video business
  • Student (preferred: Business studios; communication studios, Information systems - other fields welcome)
  • Analytical skills and computer literacy, with the ability to learn new systems quickly
  • Self-starter, ability to take initiative and work independently
  • Superior verbal and written communication skills in German, proficient in English
  • Interested in Video on Demand and the entertainment industry
77

Senior Director, Acquisition Marketing Resume Examples & Samples

  • Lead the Acquisition Marketing team for North America, including traditional and digital media across performance and brand
  • Ensure strong cross-functional internal relationships with product marketing, research, brand, creative, legal, finance, and international teams
  • Grow and maintain relationships with key media partners across TV, digital, print, and measurement
  • Oversee implementation and use of tools and reporting systems, with a focus on better data and more informed decision-making
  • Work closely with international counterparts, working with regional leads on alignment across global partners, over-arching company campaigns/priorities, creative executions, and reporting
  • Ensure performance metrics and insights are shared with key stakeholders on a weekly, monthly, and quarterly basis
  • Maintain high levels of up-to-date knowledge of best practices, innovation, and strategies for all acquisition channels
  • Build an in-house team and closely manage our global media AOR
  • At least 10 years in media/acquisition marketing, with 3+ in a leadership position
  • Experience managing large media budgets and hitting monthly goals for spend, revenue and key performance metrics
  • Global experience a plus
  • Excellent communication skills – both spoken and written
  • Enjoy working in a dynamic, fast-paced environment
  • Must be collaborative and team-centric
78

Acquisition Marketing Resume Examples & Samples

  • Collaborate with the Head of Marketing and Canada External Acquisition Manager on the Audible Canada Amazon Acquisition Strategy. Specifically, manage all acquisition initiatives from idea through execution, working with Amazon Canada colleagues to create innovative solutions to introduce and educate Amazon Canada customers about Audible Canada
  • Manage Audible Canada’s Amazon Associates program
  • Identify conversion marketing strategies and testing pipelines (A/B and multivariate) that will support the conversion of relevant Amazon prospects into trial members
  • Conduct tests and deep data driven analysis that provide insights and new strategies for increasing acquisition results on Amazon surfaces. Communicate these results in a clear, compelling manner
  • Create and execute a communications plan and experience to convert all trial members to Audible Listeners, ensuring a great first listen
  • Partner cross-functionally with other business team partners in Merchandising, Product, Creative, Technology, Customer Care, UX Design and Finance to deliver effective initiatives. Proactively identify and resolve issues that may impair the organization’s ability to meet its goals
  • Forecast program results and communicate expectations to management team
  • Strong digital marketing experience driving acquisition and early engagement/onboarding. Email marketing experience essential
  • Demonstrated understanding of site optimization, UX and persuasive marketing techniques in the driving of new member conversion
  • Experience with gathering and utilizing customer insights
  • Strong understanding of subscription revenue business models
  • MBA or graduate degree
  • Proactive and solutions oriented
  • Experience marketing in Canada
  • Amazon marketing experience
79

Senior Manager, Acquisition Marketing Resume Examples & Samples

  • Make data-driven decisions around marketing spend across channels to drive the lowest cost of acquisition of new guests
  • Directly manage multiple paid search, affiliate, retargeting, display, and social media campaigns across various search engines (Google, Bing, Yahoo) and social media platforms (Instagram, Facebook, Youtube, etc.)
  • Proven experience in paid search and paid social required
80

Global Partner Acquisition Marketing Specialist Resume Examples & Samples

  • Language skills a must: Must be fluent in English and French or German or Spanish or Italian
  • Experience executing marketing programs
  • Experience partnering with Partner Success, Marketing, and Customer Support teams to become a customer expert and advocate
  • A proven, successful track record of increasing customer advocates and NPS through well-executed programs
  • Strong analytical and communication skills
81

Global Partner Acquisition Marketing Specialist Resume Examples & Samples

  • Internet, ecommerce experience in a global capacity
  • Experience working in a marketing role - preferably B2B and B2C
  • Language skills a must: Must be fluent in English and a fully fluent Italian speaker
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Senior Manager, Acquisition Marketing Resume Examples & Samples

  • Direct revenue responsibility for acquisition channels and contribution
  • Lead development of the eCommerce acquisition marketing strategy to ensure achievement of commercial and relevant brand goals. Align with eCommerce leadership and cross-functional teams in merchandising, user-experience, retail and brand marketing
  • Lead strategy and execution of eCommerce acquisition marketing programs including Paid Search, CSEs, SEO, display, and other online marketing programs
  • Recruit, hire, and develop leading channel marketing experts
  • Clearly communicate adidas and Reebok strategies and initiatives to internal and external partners/agencies to ensure proactive support and achievement of commercial and brand goals
  • Continuously evaluate vendor and partner network to support marketing strategy. Conduct RFPs, select, negotiate, and actively manage relationships
  • Act as internal advocate on best practices in data driven digital direct marketing best practices across channels (Brand, Wholesale, Retail)
  • Work in collaboration with brand activation team to ensure inclusion of eCommerce goals in all relevant campaigns and social media initiatives
  • Collaborate with retention and analytics team to optimize omnichannel KPIs (including customer life time value, ROI, net sales)
  • Lead forecasting and ongoing budget management for paid marketing as well as overall net sales planning
  • Member of eCommerce senior marketing team responsible for overall strategic direction, channel advocacy, and team leadership
  • Guide exploration of new online marketing channels and opportunities (such as mobile and distributed commerce) while evaluating opportunities and providing strategic business recommendations
  • Proven ability to develop, drive, and execute innovative digital strategies
  • Strong brand understanding and ability to deliver a premium consumer experience
  • Forward thinking, innovative data-driven mindset
  • Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment and consumer behavior
  • Working knowledge of Web and Digital marketing analytics
  • Strong understanding of P&L and operating performance metrics
  • Proven ability to develop innovative strategies and drive creativity while maintaining ROI
  • Strong collaborator with an ability to partner and influence
  • Ability to manage and develop direct reports with varying levels of experience and capabilities
  • Strong project management and planning skills
  • Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
  • Ability to deliver effective and persuasive presentations that support business decisions
  • Understanding of sporting goods industry and related retail channels a plus
  • A Bachelors degree in business, marketing, communications or related field
  • Minimum 5+ years of eCommerce acquisition channel marketing experience, preferably with a sporting or consumer goods company