User Acquisition Resume Samples

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JD
J Dietrich
Joaquin
Dietrich
9390 Hartmann Trafficway
San Francisco
CA
+1 (555) 674 8425
9390 Hartmann Trafficway
San Francisco
CA
Phone
p +1 (555) 674 8425
Experience Experience
Boston, MA
User Acquisition
Boston, MA
Windler, Murphy and Stark
Boston, MA
User Acquisition
  • Own and manage an eight figure annual user acquisition budget
  • Work collaboratively with the entire global user acquisition team
  • Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
  • Manage relationships with external partners
  • Collaborate with designers, engineers, and data analysts to improve UA results
  • You are endlessly curious about and love telling stories with data
  • Continually test new partners, campaigns, and creatives to drive highest yield
San Francisco, CA
User Acquisition Lead
San Francisco, CA
Dach Inc
San Francisco, CA
User Acquisition Lead
  • Vigilantly perform audits on all acquisition performance metrics to ensure data integrity
  • Build, manage, monitor, test and optimize campaigns (e.g. Facebook, Google, Pandora and many others) to increase performance
  • Working with engineers and analysts to build systems that increase results
  • Communicate performance reports/status updates, and initiatives roadmap to executive team
  • Self-starter with strong work ethic
  • Develop new paid acquisition channels from the ground up (Search, Display, PPC)
  • Perform analysis to calculate how our branding campaigns have influenced growth in a few test markets in the US
present
Los Angeles, CA
Senior Manager, User Acquisition
Los Angeles, CA
Emmerich-Jacobi
present
Los Angeles, CA
Senior Manager, User Acquisition
present
  • Manage a team of user acquisition professionals leveraging a substantial budget to drive users and revenue growth for iOS and Android mobile products across Disney, Lucas and Marvel
  • Develop launch and sustainment User Acquisition strategies that meet the corporate’s financial goals and
  • Identify new customer acquisition channels and explore innovative solutions that drive both volume and quality of traffic
  • Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google
  • Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return
  • Partner with product teams to identify product features that improve effective customer acquisition and retention
  • Cultivate mobile expertise within the UA team: identify insights into app store algorithms, research new platforms and networks, track competitors
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Kentucky
Bachelor’s Degree in Marketing
Skills Skills
  • Plan, execute and analyze launch & sustainment user acquisition ad campaigns for Disney Interactive’s mobile games & apps
  • Optimize campaign performance by channel by leveraging & measuring LTV
  • Conduct post-campaign ROI analysis for user acquisition & other marketing campaigns
  • Extensive mobile app market research: discover insights into app store algorithms, research new platforms + networks and track competitor apps
  • Partner with game studios to imbed user acquisition best practices into the DNA of our games
  • Partner with DI International teams to grow our market share outside of North America
  • Collaborate with creative media & product teams to develop compelling mobile ad creative
  • Help manage relationships with external mobile advertising partners
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11 User Acquisition resume templates

1

Senior Manager, User Acquisition Resume Examples & Samples

  • 8 or more years of experience with 3 or more years of management experience
  • Strong analytical skills, expertise in digital/ performance based marketing
  • Ability to manage multiple projects, set priorities and meet deadlines
  • Outstanding creativity and drive; excellent written and oral communication skills
  • Strategic thinker with the ability to clearly articulate and implement focused plan
  • Excellent at presenting diverse information in a clear, concise manner with a data supported point of view
  • Display/Video, Facebook advertising experience a plus
  • Excellent spreadsheet skills with SQL and/or Programming Experience a plus
  • Strong knowledge and passion for Disney, Marvel and Star Wars a plus
2

Senior Analyst, User Acquisition Resume Examples & Samples

  • Min 2-3 years of working experience in a data-driven, result-oriented role
  • Expert Excel skills and Working knowledge of SQL a plus
  • Intellectually curious, analytically rigorous, hard-working and a good business intuition are musts!
  • B.A. or B.S. from a top institution in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, Physics or similar) A
3

Analyst, User Acquisition Resume Examples & Samples

  • Intern experience at a top-tier firm in an analysis, market research or consulting role
  • Ability to communicate complex results to less quantitatively sophisticated users
  • Expert Excel skills or hands-on experience with one or more scripting languages (Perl, Python, VBA or similar) a plus
  • B.A. or B.S. (graduate degree/MBA a plus) from a top institution in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, Physics or similar)
4

Manager, User Acquisition Resume Examples & Samples

  • 5 or more years of experience in digital marketing space
  • Detail oriented with an extremely strong sense of ownership
  • Strong technology or mobile app affiliation. Analyzes what’s new in tech, uses all the leading apps, and has an innate desire to understand how things work
  • Experience negotiating media contracts and developing new media partners
  • BA/BS degree in related field, MBA is a plus
5

Manager, User Acquisition Resume Examples & Samples

  • Manage user acquisition budgets for mobile games for launch and sustainment stages
  • Partner with game studios to imbed user acquisition best practices into the DNA of our games
  • Develop models to identify channel economics and optimize campaign performance
  • Conduct in-depth post-campaign analytics on all user acquisition efforts
  • Manage relationships with external mobile advertising partners. Negotiate favorable rates by leveraging the scale and reach of Disney Interactive
  • Demonstrate mobile user acquisition expertise: discover insights into app store algorithms, research new platforms and networks and track competitors
  • Plan, setup, execute and analyze launch and sustainment user acquisition campaigns
  • Identify, validate, negotiate and close deals with new mobile advertising partners
  • Build processes to create a scalable user acquisition platform
  • Drive requirements for mobile tracking and partner with Business Insights analytics and engineering to prioritize and execute
  • 6 or more years of experience with 2 or more years of management experience
  • Strong technology or mobile gaming affiliation. Analyzes what’s new in tech, plays all the leading games, and has an innate desire to understand how things work
  • Excellent spreadsheet skills with SQL and/or Programming Experience a plus. Strong knowledge and passion for Disney, Marvel and Star Wars a plus
6

Analyst User Acquisition Resume Examples & Samples

  • Build analytical models from our extensive data set to identify campaign optimization opportunities, make recommendations on testing, and maximize the campaign's ROI on ad spend
  • Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams
  • Explain shifts in market dynamics, territory /region dynamics, mobile marketing trends, and user quality trends to executive team and game studios
7

Associate Manager, User Acquisition Resume Examples & Samples

  • Assist in building of digital marketing and user acquisition plans
  • Lead internal creative creation process to get new assets developed, approved, and into market across internal and external digital channels
  • Ability to understand and benchmark NFL Digital Media Properties against competitors within the sports vertical
  • Support A/B and multivariate testing strategy across desktop and mobile platforms
  • Work closely with NFL Digital Media Business Intelligence & Optimization team to define reporting requirements to achieve defined KPIs
  • Partner with NFL Digital Media creative team and the digital media agency to execute external online media plans and manage post-campaign reporting
  • Detailed oriented
  • Self starter who can work effectively in matrix organization (editorial, product, engineering, QA, design, marketing, project management, etc)
  • Ability to thrive in a fast-paced work environment as well as adapt to continually changing priorities and aggressive project timeframes
8

Nfl Digital Media Analyst, User Acquisition Resume Examples & Samples

  • Help assess current marketing promotions and determine performance and optimization opportunities
  • Assist and sometimes lead the building of digital user acquisition plans
  • Lead creative creation process to get new assets developed, approved, and into market across internal and external digital channels
  • Execute against in-market research and advertising performance to improve creative conversion and ROI
  • Collaborate with internal creative and product teams to optimize conversion funnel
  • Manage the NFL Digital Media Affiliate Marketing programs
  • Data driven professional who makes decisions based on empirical evidence and can persuade others to do the same
  • Entrepreneurial and passionate team player
  • 2+ years of experience in digital media or brand marketing
  • Results driven with a demonstrated ability to deliver aggressive KPIs in defined timeframes
9

Manager, Digital Marketing & User Acquisition Resume Examples & Samples

  • Assist and sometimes lead the building of digital user acquisition / marketing plans
  • Partner with NFL Digital Media creative team and the digital media agency to plan & execute external online media plans and manage post-campaign reporting
  • Surface key insights and learning to inform marketing decisions
  • A passion for marketing with a detailed oriented approach to executing marketing plans
  • Strong analytical, strategic, and problem-solving skills
  • 4+ years of experience in digital media or brand marketing
  • MBA or Advanced Degree strongly preferred
  • Outstanding verbal/written communication, presentation, and organizational skills
  • A passion for sports including Football
10

Senior Analyst, User Acquisition Resume Examples & Samples

  • Optimize campaign performance by channel by leveraging & measuring LTV
  • Conduct post-campaign ROI analysis for user acquisition & other marketing campaigns
  • Extensive mobile app market research: discover insights into app store algorithms, research new platforms + networks and track competitor apps
  • Collaborate with creative media & product teams to develop compelling mobile ad creative
  • Help manage relationships with key partners like Facebook, Google & other external mobile advertising partners
  • Previous mobile experience a plus
  • Ability to clearly communicate complex & number heavy results to less quantitative users
  • Expert Excel & data analysis skills
  • Working knowledge of SQL a plus
  • Strong knowledge and passion for Disney, Marvel & Star Wars a plus
11

Director of User Acquisition & Digital Marketing Resume Examples & Samples

  • 5+ years of Digital Marketing experience
  • Previous Management experience
  • Heavy Mobile experience
  • Digital Marketing expertise
  • Social media savvy (Facebook, Twitter, etc.)
  • Sports and/or Pop Culture knowledge
  • Solid analytical and quantitative skills
12

User Acquisition Project Manager Resume Examples & Samples

  • Bachelor's degree in Marketing or related area
  • At least 3 years’ experience working closely with lead generation/email marketing programs
  • Knowledge of/experience with multi-channel marketing, including both digital and offline channels
  • Familiarity with web site analytics tools such as Google Analytics
  • Strong communication, writing, analytical, and presentation skills
  • Knowledge of SEO and SEM required
  • Basic Project management experience preferred or helpful
  • Willingness to travel to the New Britain, PA office (1x per week)
  • Proficiency with association database programs, CRM programs and marketing automation software
  • Experience with ESPs (esp. Silverpop, Neolane, Dreammail)
  • Experience with tagged data; knowledge of HTML, XML and CSS is desirable
  • Familiarization with providing actionable feedback to copywriters/graphic designers
13

Senior Manager, User Acquisition Resume Examples & Samples

  • Manage a team of user acquisition professionals leveraging a substantial budget to drive users and revenue growth for iOS and Android mobile products across Disney, Lucas and Marvel
  • Develop launch and sustainment User Acquisition strategies that meet the corporate’s financial goals and
  • Identify new customer acquisition channels and explore innovative solutions that drive both volume and quality of traffic
  • Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google
  • Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return
  • Partner with product teams to identify product features that improve effective customer acquisition and retention
  • Cultivate mobile expertise within the UA team: identify insights into app store algorithms, research new platforms and networks, track competitors
  • Represent the Disney Interactive User Acquisition capabilities across The Walt Disney Company and provide expert consulting when needed
  • 8 or more years of digital marketing experience with 3 or more years of strong leadership and management experience
  • Display/Video, Facebook, Google advertising experience a plus
  • Excellent spreadsheet and power point skills a plus
14

User Acquisition Resume Examples & Samples

  • Build, manage, monitor, test and optimize campaigns (e.g. Facebook, Google, Pandora and many others) to increase performance
  • At least 3 years of experience in mobile user acquisition with a focus on ROI against LTV, preferably for a monetized mobile app
  • Self-starter with strong work ethic and ability to work independently
  • Experience and willingness to plan at a high level and also handle hands-on execution of campaigns
  • Bachelor’s degree in Marketing, Mathematics, Economics or other quantitative field desired
  • LI-CD1
15

Senior Manager, User Acquisition Resume Examples & Samples

  • Lead a team of user acquisition analysts and graphic designers and spearhead efforts to build strong relationships with the PM and Studio teams
  • Implement processes for efficiently scaling UA spend across multiple titles and foster rapid decision making amongst the team
  • Solve complex problems with partial, incomplete, and/or dirty data
  • Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation
  • Manage and cultivate strategic relationships with our key partners such as Facebook, Twitter, Google, and Yahoo in testing of new acquisition opportunities to help WBIE stay at the forefront of mobile
  • Fully vet any third party tools critical to maintaining performance marketing success
  • Clearly and effectively communicate UA strategies to your team and other cross functional teams
16

HBO Manager, User Acquisition Marketing Resume Examples & Samples

  • Develop and optimize user acquisition strategies based on a strong understanding of product features, analytics, marketing (customer segmentation, offer and creative messaging) and user experience/design
  • Work cross functionally to develop and execute integrated lead generation campaigns, ensuring efficient lead capture through optimized dynamic landing pages, and other marketing automation assets and processes
  • Develop appropriate messaging strategies across various customer segments/personas to move consumers through the awareness, consideration and intent phases of the buying funnel
  • Plan and execute digital marketing campaigns across multiple platforms including email, search, social, ad networks and DSPs
  • Develop testing plan to continually improve ads, creative messaging and landing page optimization to increase demand generation, traffic growth and conversion
  • Analyze and report on campaign effectiveness and share learnings on audience targets, digital creative and channel performance
17

Senior Analyst, User Acquisition Resume Examples & Samples

  • Plan, execute and analyze launch & sustainment user acquisition ad campaigns for Disney Interactive’s mobile games & apps
  • Extensive mobile app market research
  • Partner with DI International teams to grow our market share outside of North America
  • Experience working with advanced functions in Excel such as pivot tables and data filtering
  • Experience with looking at data sets to draw insights to inform campaign decisions
  • Previous mobile experience is a plus
  • International Marketing experience a plus
  • Previous online marketing experience
18

HBO Manager, User Acquisition & Retention Resume Examples & Samples

  • Develop and execute integrated marketing programs across social, mobile, display, search and programmatic buying to generate leads and acquire new users to HBO’s new streaming product
  • Identify trends, develop insights, and measure and analyze performance across marketing tactics to identify ongoing optimizations
  • Partner with Brand and Product marketing to develop optimization tests on ads and landing pages
  • Manage agency relationships and build and expand opportunities with external partners, publishers and traffic sources
  • Seek, test and evaluate new advertising channels/partners including content syndication and affiliate partnerships
  • Maintain and share knowledge of best practices and latest trends in web analytics, campaign tracking, media attribution and conversion rate optimization tactics
19

User Acquisition Marketing Digital Marketing Resume Examples & Samples

  • Develop B2C marketing campaign activity plans to drive customer retention, engagement and to achieve Monthly Active User targets
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
  • Work with key stakeholders to implement campaign activity including: product marketing team and product management
  • Write and edit direct response email copy as required
  • Be responsible for the production and sourcing of all campaign materials, campaign set up and QA
  • Ensure each campaign has clear metrics as agreed with the Product Marketing
  • Manager and the Director of Marketing
  • Support campaign optimization through rapid A/B testing and iteration. Deliver regular reporting of results against metrics, including use of tools such as Google Analytics, Site Catalyst, Tableau and email data reports
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
  • Work with the Product Marketing Manager to obtain information to devise, prepare and produce campaign activity and content
  • Ensure all information is accurate and passes through the official sign off process
  • Coordinate campaign activity with internal stakeholders to ensure end-to-end coordination and preparation (ie. customer support, social media response, etc.)
  • Input to the annual Strategic Marketing Planning process
  • Ensure accuracy of marketing materials and be responsible for formal sign off process where required
  • Actively partake in the running of the department providing ideas and best practice synonymous with a
  • High performance team
  • Be responsible for personal development within the area of marketing and current trends that may support job performance
  • Complete competitor benchmarking for promotional activity and report regularly to key stakeholders
  • Undertake such other duties as may be reasonably expected
  • Good knowledge of HTML and experience of using HTML editors such as DreamWeaver
  • Good knowledge of java script an advantage
  • Good understanding of relational data and database marketing
  • Experience of manipulating large amounts of data including segmentation and A/B testing
  • Good understanding of campaign reporting and analysis
  • Previous experience of working with email automation platforms is a must. Recent working knowledge of Adobe Campaign will be an advantage
  • Strong written communication and presentation skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • 3+ years of campaign management experience
  • Bachelor’s degree in business or marketing - or equivalent certification
20

User Acquisition Lead Resume Examples & Samples

  • Drive significant user (consumer) growth globally via app installs by engaged users
  • 2-5 years of experience in user acquisition with a focus on ROI against LTV, preferably for a monetized mobile app
  • You are endlessly curious about and love telling stories with data
  • Strong MS Excel experience required. Experience with other data and analysis tools/languages a plus (Tableau, Google Analytics, SQL, etc.)
21

User Acquisition Finance & Marketing Assistant Resume Examples & Samples

  • At least 1 year of similar or relevant work experience
  • College Degree with a business or related major
  • Successful completion of introduction to financial accounting or equivalent
  • Strong communication skills, ability to multitask and attention to detail
  • Must be a team player with the ability to work independently
  • Provide necessary assistance to the User Acquisition Director and team members
  • Open, sort, code and process incoming invoices and wire requests
  • Monitor charges and expenses to ensure accurate budgets and opportunity for cost savings by performing monthly reconciliation with General Ledger, tracking departmental budgets and preparing quarterly accruals with supporting documentation
  • Respond to requests for information via email, phone or in-person
  • Attend meetings to take notes
  • Copy, file and distribute documentation such as statements of work, contracts, creative RFP's, NDA's, LOA's and general correspondence
  • Prepare correspondence, memos, forms and reports using Microsoft applications
  • Schedule meetings with both internal stakeholders and external vendors and partners
  • Maintain and update creative books for Fantasy Football and Subscription Products portfolio
  • Manage the creative approval process for the User Acquisition team utilizing Sharepoint
  • Fulfill prizing for Fantasy sweepstakes winners, including booking travel, ticket requests, hotel distributions, check requests, gift cards and gift bags
  • Prepare inventory counts of autographed jerseys, footballs, mini-helmets, etc. for our Fantasy Football Ultimate Experience Prizing Leagues
  • Knowledge of standard office principles and procedures
  • Exceptional communication skills (written and verbal), including ability to be clear, concise, and use correct grammar and punctuation
  • Knowledge of accounting principles (debits, credits, p&l, accruals, reforecasting)
  • Strong telephone & email etiquette
  • Skill in using general office equipment such as Video Conferencing, fax, copiers, etc.
  • Skill in recording and retrieving information
  • Ability to work effectively within tight deadlines and among a complex matrix organization
  • Advanced proficiency with Microsoft Excel
22

User Acquisition Lead Resume Examples & Samples

  • Overseeing ad operations soup-to-nuts
  • Working with engineers and analysts to build systems that increase results
  • Using their experience to build company-wide best practices
  • Problem solving using quantitative and creative methods
  • Multivariate testing
  • Previous senior-level experience in digital media, preferably within the games industry
  • Demonstrated ability to communicate performance to a diverse internal audience of engineers, with clarity and data accuracy
  • Demonstrated understanding of digital advertising from modern point of view
  • Hands-on experience with mobile advertising via SDK integrations
  • Ability to strategically oversee multiple products and campaigns
  • Understand search and social direct response advertising
  • Experience with localized advertising in North America, as well as Europe or other regions
  • Proficient with SQL and running SQL queries
  • Experience building teams and working independently
23

User Acquisition Lead Resume Examples & Samples

  • Effectively scale existing channels (Social media platforms including Facebook, Instagram, and Twitter)
  • Develop new paid acquisition channels from the ground up (Search, Display, PPC)
  • Test and implement retargeting strategies focused on engaged users who have not converted yet
  • Optimize all creative, targeting, and bidding strategies
  • Continuously improve upon the onboarding funnel for new users
  • Vigilantly perform audits on all acquisition performance metrics to ensure data integrity
  • Communicate performance reports/status updates, and initiatives roadmap to executive team
  • 3+ years of experience managing paid acquisition channels (particularly Facebook/Instagram)
  • Ideal candidate has a proven track record building out at least one channel from scratch
  • Maintain and push to accelerate the rapid growth that the team has initially built – in the past 3 months, membership has tripled and customer acquisition costs have decreased
  • Constantly test ideas and experiment ways to optimize the process. It is highly important to measure results and determine what is successful and what does not work
  • Highly self-motivated; the department along with the entire company operates with a startup mentality and successful employees take initiative to tackle challenges and be resourceful enough to seek solutions
  • The team is heavily data-driven, and technical adeptness will be required to communicate/collaborate successfully
24

User Acquisition Director Resume Examples & Samples

  • Lead investment allocation decisions for titles based on LTV and ROI evaluation, as well as the full media optimization cycle
  • Partner with cross-functional teams such Product Marketing, Business Intelligence and Product Management to develop effective acquisition marketing strategies
  • Interact directly with external media partners to develop effective acquisition marketing campaigns
  • Lead the development, monitoring, and achievement of Marketing Department goals and financial objectives
  • 3+ years demonstrated success in driving user acquisition campaigns including negotiating, planning, buying and optimizing performance media
  • Expert at understanding bidding models and reporting models to optimize campaigns
  • Expertise with key marketing channels such as Facebook, Google and Twitter
  • Advanced experience with SQL
  • Advanced experience with Microsoft Excel
  • Advanced experience with TUNE and Apsalar (or similar attribution platform)
  • Strong verbal and written communication skills
  • Desire to work hard in a fast-paced, team environment
  • Bias towards action
25

Associate Analyst, User Acquisition Resume Examples & Samples

  • Take lead of your own portfolio of advertising networks
  • Collaborate with Product Managers and Analytics team to establish and continually refine LTV and cohort tracking analytics frameworks
  • Degree in marketing/finance or equivalent
  • Minimum 1-2 years’ experience in a similar role
  • Experience in performance based marketing, utilizing video, display, DSPs and RTBs with demonstrated understanding of CPA, CPM, CPC, ARPU and LTV
  • Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving
  • Efficiently operate under a flexible marketing budget
  • Ability to juggle projects across multiple networks and platforms
  • Comfortable presenting complicated material to diverse audiences; strong ‘soft skills&#8217
  • Advanced usage of Excel including data analysis and pivot tables
  • Knowledge of statistical frameworks and applications (SAS, R) is a strong plus
  • Ability to collaborate with colleagues across different disciplines and locations to achieve results
  • Passion/knowledge about games is a must!
26

User Acquisition Resume Examples & Samples

  • Own and manage an eight figure annual user acquisition budget
  • Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
  • Optimize targeting, bids, and budget on all ad buys
  • Continually test new partners, campaigns, and creatives to drive highest yield
  • Collaborate with designers, engineers, and data analysts to improve UA results
  • Manage relationships with external partners
  • Own and drive A/B testing and creative optimization
  • Work collaboratively with the entire global user acquisition team
  • Be a strong ambassador in the UA and games industry for GSN Games
27

Director, User Acquisition Resume Examples & Samples

  • Drive innovation and vision for mobile advertising
  • Identify emerging platforms to launch traffic across the Zynga portfolio
  • Analyze game performance and roll up to game teams
  • Help scale traffic in APAC
  • BA Required
  • 8+yrs of online consumer advertising or online media buying experience with a strong track record of measurable results
  • 5+yrs mobile advertising experience
  • Strong analytical, problem solving, and critical-thinking skills and experience working in metrics based environments
  • Strong background of building and delivering ad products & reporting
  • Experience – and a desire – to do both strategic planning and daily execution/optimization
  • Outstanding communication and client skills – both written and spoken – to work effectively with our studios
28

Senior Director of User Acquisition Resume Examples & Samples

  • Build and manage a multi-functional team within User Acquisition
  • Manage marketing budgets across the product portfolio
  • Define launch and post launch user acquisition plans that achieve company objectives and report on results
  • Ensure team is tracking effectiveness of advertising campaigns and implement continuous improvements and optimization against critical metrics
  • Source, evaluate, and test new user acquisition channels
  • Hypothesize and oversee execution of ongoing tests to optimize ad buying efficiency
  • Identify, negotiate and close media buys with ad partners
  • Assess and implement the tools and technology to facilitate cutting edge mobile UA
  • Work with finance team to monitor short-term and long-term ROI
  • Work with development teams to implement new features that improve the acquisition funnel
  • 5+ years of performance marketing (or equivalent "optimization" experience) with strong understanding of the mobile space
  • 2+ years experience managing a team of 3 or more
  • Strong knowledge of the UA Marketplace, key networks and channels for mobile ad buying
  • Media buying via both direct/self-service (Facebook, Google/YouTube) and partner/network User Acquisition channels, around the globe, with strong ROI results
  • Exceptional people management and leadership abilities
  • Experience managing teams and partnering cross-functionally to drive the business forward
  • Strong communication skills, both written and verbal, and comfortable in engaging communication with all levels of management, both internal and external
  • Mastery of performance marketing & associated metrics; strong analysis skill-set
  • Self-motivated with the ability to “roll-up the sleeves” to prioritize and manage work load to meet critical deadlines
  • Ability to solve complex strategic problems – with solid frameworks – and then execute against this strategy with the appropriate tactics
29

Director of User Acquisition, Nike Digital Resume Examples & Samples

  • Leadership: Set the strategic direction for our largest consumer product, develop and drive a product roadmap in partnership with other Nike business stakeholders
  • Management: Lead multiple product pods, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels
  • Product lifecycle management: Manage the end-to-end lifecycle of complex products from conception to product/market fit and growth
  • Product strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy
  • Product roadmap definition: Develop a product feature and release roadmap based on in-depth data analysis, a clear understanding of consumer needs
  • Prioritization: Effectively design project plans based on priorities, set clear/measurable objectives and deploy team resources appropriately to achieve business goals
  • Product Specifications: Write and consult on product specifications, manage design challenges and execute agile product delivery
  • Analytics and Experimentation: Develop and measure product KPIs, derive key insights, and devise and execute experiments and multivariate tests to find product solutions
  • Collaborate with Engineering, Design and Program Mgmt leaders throughout completion of milestones and partner with brand marketing and central research/analytics teams throughout the product’s lifecycle
  • Minimum of 5-7 years of experience in product management; consumer mobile or web product experience required Demonstrated ability to lead high performance, cross-functional teams
  • Exceptional data analysis skills
  • Ability to create product deliverables such as wireframes, prototypes, and requirements specifications; experience with
  • Experience managing live mobile app or web experiences with multivariate testing preferred, but not required Experience managing priorities with third party vendors and key partners
  • Outstanding written/oral, organizational, analytical skills, and attention to detail
  • Ability to provide clear direction, set measurable goals and give insight on industry trends
  • Strong project management skills and ability to present work to executive stakeholders
  • Strong passion for creating engaging, compelling fitness and sports user experiences
30

User Acquisition Intern Resume Examples & Samples

  • Create and drive the company's growth plan for acquiring new players through focused, data-driven, and ROI based mobile user acquisition strategies
  • Lead creative development for any programs or materials needed to drive user engagement
  • Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to senior management
  • Manage marketing budgets across product portfolios
31

Marketing Artist, User Acquisition Resume Examples & Samples

  • Transfer key marketing elements into high quality, captivating visuals
  • Edit and optimize creatives on an on-going basis to drive results
  • Work closely with stakeholders in the User Acquisition team to produce strong creatives that drive results
  • Write creative briefs for external agencies to create spectacular ads, as needed