User Acquisition Resume Samples

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J Dietrich

Joaquin

Dietrich

9390 Hartmann Trafficway

San Francisco

+1 (555) 674 8425

9390 Hartmann Trafficway

San Francisco

Phone

p +1 (555) 674 8425

Experience Experience

Boston, MA

User Acquisition

Boston, MA

Windler, Murphy and Stark

Boston, MA

User Acquisition

Own and manage an eight figure annual user acquisition budget
Work collaboratively with the entire global user acquisition team
Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
Manage relationships with external partners
Collaborate with designers, engineers, and data analysts to improve UA results
You are endlessly curious about and love telling stories with data
Continually test new partners, campaigns, and creatives to drive highest yield

San Francisco, CA

User Acquisition Lead

San Francisco, CA

Dach Inc

San Francisco, CA

User Acquisition Lead

Vigilantly perform audits on all acquisition performance metrics to ensure data integrity
Build, manage, monitor, test and optimize campaigns (e.g. Facebook, Google, Pandora and many others) to increase performance
Working with engineers and analysts to build systems that increase results
Communicate performance reports/status updates, and initiatives roadmap to executive team
Self-starter with strong work ethic
Develop new paid acquisition channels from the ground up (Search, Display, PPC)
Perform analysis to calculate how our branding campaigns have influenced growth in a few test markets in the US

present

Los Angeles, CA

Senior Manager, User Acquisition

Los Angeles, CA

Emmerich-Jacobi

present

Los Angeles, CA

Senior Manager, User Acquisition

present

Manage a team of user acquisition professionals leveraging a substantial budget to drive users and revenue growth for iOS and Android mobile products across Disney, Lucas and Marvel
Develop launch and sustainment User Acquisition strategies that meet the corporate’s financial goals and
Identify new customer acquisition channels and explore innovative solutions that drive both volume and quality of traffic
Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google
Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return
Partner with product teams to identify product features that improve effective customer acquisition and retention
Cultivate mobile expertise within the UA team: identify insights into app store algorithms, research new platforms and networks, track competitors

Education Education

Bachelor’s Degree in Marketing

University of Kentucky

Bachelor’s Degree in Marketing

Skills Skills

Plan, execute and analyze launch & sustainment user acquisition ad campaigns for Disney Interactive’s mobile games & apps
Optimize campaign performance by channel by leveraging & measuring LTV
Conduct post-campaign ROI analysis for user acquisition & other marketing campaigns
Extensive mobile app market research: discover insights into app store algorithms, research new platforms + networks and track competitor apps
Partner with game studios to imbed user acquisition best practices into the DNA of our games
Partner with DI International teams to grow our market share outside of North America
Collaborate with creative media & product teams to develop compelling mobile ad creative
Help manage relationships with external mobile advertising partners

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11 User Acquisition resume templates

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Senior Manager, User Acquisition Resume Examples & Samples

8 or more years of experience with 3 or more years of management experience
Strong analytical skills, expertise in digital/ performance based marketing
Ability to manage multiple projects, set priorities and meet deadlines
Outstanding creativity and drive; excellent written and oral communication skills
Strategic thinker with the ability to clearly articulate and implement focused plan
Excellent at presenting diverse information in a clear, concise manner with a data supported point of view
Display/Video, Facebook advertising experience a plus
Excellent spreadsheet skills with SQL and/or Programming Experience a plus
Strong knowledge and passion for Disney, Marvel and Star Wars a plus

Senior Analyst, User Acquisition Resume Examples & Samples

Min 2-3 years of working experience in a data-driven, result-oriented role
Expert Excel skills and Working knowledge of SQL a plus
Intellectually curious, analytically rigorous, hard-working and a good business intuition are musts!
B.A. or B.S. from a top institution in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, Physics or similar) A

Analyst, User Acquisition Resume Examples & Samples

Intern experience at a top-tier firm in an analysis, market research or consulting role
Ability to communicate complex results to less quantitatively sophisticated users
Expert Excel skills or hands-on experience with one or more scripting languages (Perl, Python, VBA or similar) a plus
B.A. or B.S. (graduate degree/MBA a plus) from a top institution in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, Physics or similar)

Manager, User Acquisition Resume Examples & Samples

5 or more years of experience in digital marketing space
Detail oriented with an extremely strong sense of ownership
Strong technology or mobile app affiliation. Analyzes what’s new in tech, uses all the leading apps, and has an innate desire to understand how things work
Experience negotiating media contracts and developing new media partners
BA/BS degree in related field, MBA is a plus

Manager, User Acquisition Resume Examples & Samples

Manage user acquisition budgets for mobile games for launch and sustainment stages
Partner with game studios to imbed user acquisition best practices into the DNA of our games
Develop models to identify channel economics and optimize campaign performance
Conduct in-depth post-campaign analytics on all user acquisition efforts
Manage relationships with external mobile advertising partners. Negotiate favorable rates by leveraging the scale and reach of Disney Interactive
Demonstrate mobile user acquisition expertise: discover insights into app store algorithms, research new platforms and networks and track competitors
Plan, setup, execute and analyze launch and sustainment user acquisition campaigns
Identify, validate, negotiate and close deals with new mobile advertising partners
Build processes to create a scalable user acquisition platform
Drive requirements for mobile tracking and partner with Business Insights analytics and engineering to prioritize and execute
6 or more years of experience with 2 or more years of management experience
Strong technology or mobile gaming affiliation. Analyzes what’s new in tech, plays all the leading games, and has an innate desire to understand how things work
Excellent spreadsheet skills with SQL and/or Programming Experience a plus. Strong knowledge and passion for Disney, Marvel and Star Wars a plus

Analyst User Acquisition Resume Examples & Samples

Build analytical models from our extensive data set to identify campaign optimization opportunities, make recommendations on testing, and maximize the campaign's ROI on ad spend
Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams
Explain shifts in market dynamics, territory /region dynamics, mobile marketing trends, and user quality trends to executive team and game studios

Associate Manager, User Acquisition Resume Examples & Samples

Assist in building of digital marketing and user acquisition plans
Lead internal creative creation process to get new assets developed, approved, and into market across internal and external digital channels
Ability to understand and benchmark NFL Digital Media Properties against competitors within the sports vertical
Support A/B and multivariate testing strategy across desktop and mobile platforms
Work closely with NFL Digital Media Business Intelligence & Optimization team to define reporting requirements to achieve defined KPIs
Partner with NFL Digital Media creative team and the digital media agency to execute external online media plans and manage post-campaign reporting
Detailed oriented
Self starter who can work effectively in matrix organization (editorial, product, engineering, QA, design, marketing, project management, etc)
Ability to thrive in a fast-paced work environment as well as adapt to continually changing priorities and aggressive project timeframes

Nfl Digital Media Analyst, User Acquisition Resume Examples & Samples

Help assess current marketing promotions and determine performance and optimization opportunities
Assist and sometimes lead the building of digital user acquisition plans
Lead creative creation process to get new assets developed, approved, and into market across internal and external digital channels
Execute against in-market research and advertising performance to improve creative conversion and ROI
Collaborate with internal creative and product teams to optimize conversion funnel
Manage the NFL Digital Media Affiliate Marketing programs
Data driven professional who makes decisions based on empirical evidence and can persuade others to do the same
Entrepreneurial and passionate team player
2+ years of experience in digital media or brand marketing
Results driven with a demonstrated ability to deliver aggressive KPIs in defined timeframes

Manager, Digital Marketing & User Acquisition Resume Examples & Samples

Assist and sometimes lead the building of digital user acquisition / marketing plans
Partner with NFL Digital Media creative team and the digital media agency to plan & execute external online media plans and manage post-campaign reporting
Surface key insights and learning to inform marketing decisions
A passion for marketing with a detailed oriented approach to executing marketing plans
Strong analytical, strategic, and problem-solving skills
4+ years of experience in digital media or brand marketing
MBA or Advanced Degree strongly preferred
Outstanding verbal/written communication, presentation, and organizational skills
A passion for sports including Football

Senior Analyst, User Acquisition Resume Examples & Samples

Optimize campaign performance by channel by leveraging & measuring LTV
Conduct post-campaign ROI analysis for user acquisition & other marketing campaigns
Extensive mobile app market research: discover insights into app store algorithms, research new platforms + networks and track competitor apps
Collaborate with creative media & product teams to develop compelling mobile ad creative
Help manage relationships with key partners like Facebook, Google & other external mobile advertising partners
Previous mobile experience a plus
Ability to clearly communicate complex & number heavy results to less quantitative users
Expert Excel & data analysis skills
Working knowledge of SQL a plus
Strong knowledge and passion for Disney, Marvel & Star Wars a plus

Director of User Acquisition & Digital Marketing Resume Examples & Samples

5+ years of Digital Marketing experience
Previous Management experience
Heavy Mobile experience
Digital Marketing expertise
Social media savvy (Facebook, Twitter, etc.)
Sports and/or Pop Culture knowledge
Solid analytical and quantitative skills

User Acquisition Project Manager Resume Examples & Samples

Bachelor's degree in Marketing or related area
At least 3 years’ experience working closely with lead generation/email marketing programs
Knowledge of/experience with multi-channel marketing, including both digital and offline channels
Familiarity with web site analytics tools such as Google Analytics
Strong communication, writing, analytical, and presentation skills
Knowledge of SEO and SEM required
Basic Project management experience preferred or helpful
Willingness to travel to the New Britain, PA office (1x per week)
Proficiency with association database programs, CRM programs and marketing automation software
Experience with ESPs (esp. Silverpop, Neolane, Dreammail)
Experience with tagged data; knowledge of HTML, XML and CSS is desirable
Familiarization with providing actionable feedback to copywriters/graphic designers

Senior Manager, User Acquisition Resume Examples & Samples

Manage a team of user acquisition professionals leveraging a substantial budget to drive users and revenue growth for iOS and Android mobile products across Disney, Lucas and Marvel
Develop launch and sustainment User Acquisition strategies that meet the corporate’s financial goals and
Identify new customer acquisition channels and explore innovative solutions that drive both volume and quality of traffic
Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google
Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return
Partner with product teams to identify product features that improve effective customer acquisition and retention
Cultivate mobile expertise within the UA team: identify insights into app store algorithms, research new platforms and networks, track competitors
Represent the Disney Interactive User Acquisition capabilities across The Walt Disney Company and provide expert consulting when needed
8 or more years of digital marketing experience with 3 or more years of strong leadership and management experience
Display/Video, Facebook, Google advertising experience a plus
Excellent spreadsheet and power point skills a plus

User Acquisition Resume Examples & Samples

Build, manage, monitor, test and optimize campaigns (e.g. Facebook, Google, Pandora and many others) to increase performance
At least 3 years of experience in mobile user acquisition with a focus on ROI against LTV, preferably for a monetized mobile app
Self-starter with strong work ethic and ability to work independently
Experience and willingness to plan at a high level and also handle hands-on execution of campaigns
Bachelor’s degree in Marketing, Mathematics, Economics or other quantitative field desired
LI-CD1

Senior Manager, User Acquisition Resume Examples & Samples

Lead a team of user acquisition analysts and graphic designers and spearhead efforts to build strong relationships with the PM and Studio teams
Implement processes for efficiently scaling UA spend across multiple titles and foster rapid decision making amongst the team
Solve complex problems with partial, incomplete, and/or dirty data
Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation
Manage and cultivate strategic relationships with our key partners such as Facebook, Twitter, Google, and Yahoo in testing of new acquisition opportunities to help WBIE stay at the forefront of mobile
Fully vet any third party tools critical to maintaining performance marketing success
Clearly and effectively communicate UA strategies to your team and other cross functional teams

HBO Manager, User Acquisition Marketing Resume Examples & Samples

Develop and optimize user acquisition strategies based on a strong understanding of product features, analytics, marketing (customer segmentation, offer and creative messaging) and user experience/design
Work cross functionally to develop and execute integrated lead generation campaigns, ensuring efficient lead capture through optimized dynamic landing pages, and other marketing automation assets and processes
Develop appropriate messaging strategies across various customer segments/personas to move consumers through the awareness, consideration and intent phases of the buying funnel
Plan and execute digital marketing campaigns across multiple platforms including email, search, social, ad networks and DSPs
Develop testing plan to continually improve ads, creative messaging and landing page optimization to increase demand generation, traffic growth and conversion
Analyze and report on campaign effectiveness and share learnings on audience targets, digital creative and channel performance

Senior Analyst, User Acquisition Resume Examples & Samples

Plan, execute and analyze launch & sustainment user acquisition ad campaigns for Disney Interactive’s mobile games & apps
Extensive mobile app market research
Partner with DI International teams to grow our market share outside of North America
Experience working with advanced functions in Excel such as pivot tables and data filtering
Experience with looking at data sets to draw insights to inform campaign decisions
Previous mobile experience is a plus
International Marketing experience a plus
Previous online marketing experience

HBO Manager, User Acquisition & Retention Resume Examples & Samples

Develop and execute integrated marketing programs across social, mobile, display, search and programmatic buying to generate leads and acquire new users to HBO’s new streaming product
Identify trends, develop insights, and measure and analyze performance across marketing tactics to identify ongoing optimizations
Partner with Brand and Product marketing to develop optimization tests on ads and landing pages
Manage agency relationships and build and expand opportunities with external partners, publishers and traffic sources
Seek, test and evaluate new advertising channels/partners including content syndication and affiliate partnerships
Maintain and share knowledge of best practices and latest trends in web analytics, campaign tracking, media attribution and conversion rate optimization tactics

User Acquisition Marketing Digital Marketing Resume Examples & Samples

Develop B2C marketing campaign activity plans to drive customer retention, engagement and to achieve Monthly Active User targets
Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
Work with key stakeholders to implement campaign activity including: product marketing team and product management
Write and edit direct response email copy as required
Be responsible for the production and sourcing of all campaign materials, campaign set up and QA
Ensure each campaign has clear metrics as agreed with the Product Marketing
Manager and the Director of Marketing
Support campaign optimization through rapid A/B testing and iteration. Deliver regular reporting of results against metrics, including use of tools such as Google Analytics, Site Catalyst, Tableau and email data reports
Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
Work with the Product Marketing Manager to obtain information to devise, prepare and produce campaign activity and content
Ensure all information is accurate and passes through the official sign off process
Coordinate campaign activity with internal stakeholders to ensure end-to-end coordination and preparation (ie. customer support, social media response, etc.)
Input to the annual Strategic Marketing Planning process
Ensure accuracy of marketing materials and be responsible for formal sign off process where required
Actively partake in the running of the department providing ideas and best practice synonymous with a
High performance team
Be responsible for personal development within the area of marketing and current trends that may support job performance
Complete competitor benchmarking for promotional activity and report regularly to key stakeholders
Undertake such other duties as may be reasonably expected
Good knowledge of HTML and experience of using HTML editors such as DreamWeaver
Good knowledge of java script an advantage
Good understanding of relational data and database marketing
Experience of manipulating large amounts of data including segmentation and A/B testing
Good understanding of campaign reporting and analysis
Previous experience of working with email automation platforms is a must. Recent working knowledge of Adobe Campaign will be an advantage
Strong written communication and presentation skills
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
3+ years of campaign management experience
Bachelor’s degree in business or marketing - or equivalent certification

User Acquisition Lead Resume Examples & Samples

Drive significant user (consumer) growth globally via app installs by engaged users
2-5 years of experience in user acquisition with a focus on ROI against LTV, preferably for a monetized mobile app
You are endlessly curious about and love telling stories with data
Strong MS Excel experience required. Experience with other data and analysis tools/languages a plus (Tableau, Google Analytics, SQL, etc.)

User Acquisition Finance & Marketing Assistant Resume Examples & Samples

At least 1 year of similar or relevant work experience
College Degree with a business or related major
Successful completion of introduction to financial accounting or equivalent
Strong communication skills, ability to multitask and attention to detail
Must be a team player with the ability to work independently
Provide necessary assistance to the User Acquisition Director and team members
Open, sort, code and process incoming invoices and wire requests
Monitor charges and expenses to ensure accurate budgets and opportunity for cost savings by performing monthly reconciliation with General Ledger, tracking departmental budgets and preparing quarterly accruals with supporting documentation
Respond to requests for information via email, phone or in-person
Attend meetings to take notes
Copy, file and distribute documentation such as statements of work, contracts, creative RFP's, NDA's, LOA's and general correspondence
Prepare correspondence, memos, forms and reports using Microsoft applications
Schedule meetings with both internal stakeholders and external vendors and partners
Maintain and update creative books for Fantasy Football and Subscription Products portfolio
Manage the creative approval process for the User Acquisition team utilizing Sharepoint
Fulfill prizing for Fantasy sweepstakes winners, including booking travel, ticket requests, hotel distributions, check requests, gift cards and gift bags
Prepare inventory counts of autographed jerseys, footballs, mini-helmets, etc. for our Fantasy Football Ultimate Experience Prizing Leagues
Knowledge of standard office principles and procedures
Exceptional communication skills (written and verbal), including ability to be clear, concise, and use correct grammar and punctuation
Knowledge of accounting principles (debits, credits, p&l, accruals, reforecasting)
Strong telephone & email etiquette
Skill in using general office equipment such as Video Conferencing, fax, copiers, etc.
Skill in recording and retrieving information
Ability to work effectively within tight deadlines and among a complex matrix organization
Advanced proficiency with Microsoft Excel

User Acquisition Lead Resume Examples & Samples

Overseeing ad operations soup-to-nuts
Working with engineers and analysts to build systems that increase results
Using their experience to build company-wide best practices
Problem solving using quantitative and creative methods
Multivariate testing
Previous senior-level experience in digital media, preferably within the games industry
Demonstrated ability to communicate performance to a diverse internal audience of engineers, with clarity and data accuracy
Demonstrated understanding of digital advertising from modern point of view
Hands-on experience with mobile advertising via SDK integrations
Ability to strategically oversee multiple products and campaigns
Understand search and social direct response advertising
Experience with localized advertising in North America, as well as Europe or other regions
Proficient with SQL and running SQL queries
Experience building teams and working independently

User Acquisition Lead Resume Examples & Samples

Effectively scale existing channels (Social media platforms including Facebook, Instagram, and Twitter)
Develop new paid acquisition channels from the ground up (Search, Display, PPC)
Test and implement retargeting strategies focused on engaged users who have not converted yet
Optimize all creative, targeting, and bidding strategies
Continuously improve upon the onboarding funnel for new users
Vigilantly perform audits on all acquisition performance metrics to ensure data integrity
Communicate performance reports/status updates, and initiatives roadmap to executive team
3+ years of experience managing paid acquisition channels (particularly Facebook/Instagram)
Ideal candidate has a proven track record building out at least one channel from scratch
Maintain and push to accelerate the rapid growth that the team has initially built – in the past 3 months, membership has tripled and customer acquisition costs have decreased
Constantly test ideas and experiment ways to optimize the process. It is highly important to measure results and determine what is successful and what does not work
Highly self-motivated; the department along with the entire company operates with a startup mentality and successful employees take initiative to tackle challenges and be resourceful enough to seek solutions
The team is heavily data-driven, and technical adeptness will be required to communicate/collaborate successfully

User Acquisition Director Resume Examples & Samples

Lead investment allocation decisions for titles based on LTV and ROI evaluation, as well as the full media optimization cycle
Partner with cross-functional teams such Product Marketing, Business Intelligence and Product Management to develop effective acquisition marketing strategies
Interact directly with external media partners to develop effective acquisition marketing campaigns
Lead the development, monitoring, and achievement of Marketing Department goals and financial objectives
3+ years demonstrated success in driving user acquisition campaigns including negotiating, planning, buying and optimizing performance media
Expert at understanding bidding models and reporting models to optimize campaigns
Expertise with key marketing channels such as Facebook, Google and Twitter
Advanced experience with SQL
Advanced experience with Microsoft Excel
Advanced experience with TUNE and Apsalar (or similar attribution platform)
Strong verbal and written communication skills
Desire to work hard in a fast-paced, team environment
Bias towards action

Associate Analyst, User Acquisition Resume Examples & Samples

Take lead of your own portfolio of advertising networks
Collaborate with Product Managers and Analytics team to establish and continually refine LTV and cohort tracking analytics frameworks
Degree in marketing/finance or equivalent
Minimum 1-2 years’ experience in a similar role
Experience in performance based marketing, utilizing video, display, DSPs and RTBs with demonstrated understanding of CPA, CPM, CPC, ARPU and LTV
Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving
Efficiently operate under a flexible marketing budget
Ability to juggle projects across multiple networks and platforms
Comfortable presenting complicated material to diverse audiences; strong ‘soft skills&#8217
Advanced usage of Excel including data analysis and pivot tables
Knowledge of statistical frameworks and applications (SAS, R) is a strong plus
Ability to collaborate with colleagues across different disciplines and locations to achieve results
Passion/knowledge about games is a must!

User Acquisition Resume Examples & Samples

Own and manage an eight figure annual user acquisition budget
Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
Optimize targeting, bids, and budget on all ad buys
Continually test new partners, campaigns, and creatives to drive highest yield
Collaborate with designers, engineers, and data analysts to improve UA results
Manage relationships with external partners
Own and drive A/B testing and creative optimization
Work collaboratively with the entire global user acquisition team
Be a strong ambassador in the UA and games industry for GSN Games

Director, User Acquisition Resume Examples & Samples

Drive innovation and vision for mobile advertising
Identify emerging platforms to launch traffic across the Zynga portfolio
Analyze game performance and roll up to game teams
Help scale traffic in APAC
BA Required
8+yrs of online consumer advertising or online media buying experience with a strong track record of measurable results
5+yrs mobile advertising experience
Strong analytical, problem solving, and critical-thinking skills and experience working in metrics based environments
Strong background of building and delivering ad products & reporting
Experience – and a desire – to do both strategic planning and daily execution/optimization
Outstanding communication and client skills – both written and spoken – to work effectively with our studios

Senior Director of User Acquisition Resume Examples & Samples

Build and manage a multi-functional team within User Acquisition
Manage marketing budgets across the product portfolio
Define launch and post launch user acquisition plans that achieve company objectives and report on results
Ensure team is tracking effectiveness of advertising campaigns and implement continuous improvements and optimization against critical metrics
Source, evaluate, and test new user acquisition channels
Hypothesize and oversee execution of ongoing tests to optimize ad buying efficiency
Identify, negotiate and close media buys with ad partners
Assess and implement the tools and technology to facilitate cutting edge mobile UA
Work with finance team to monitor short-term and long-term ROI
Work with development teams to implement new features that improve the acquisition funnel
5+ years of performance marketing (or equivalent "optimization" experience) with strong understanding of the mobile space
2+ years experience managing a team of 3 or more
Strong knowledge of the UA Marketplace, key networks and channels for mobile ad buying
Media buying via both direct/self-service (Facebook, Google/YouTube) and partner/network User Acquisition channels, around the globe, with strong ROI results
Exceptional people management and leadership abilities
Experience managing teams and partnering cross-functionally to drive the business forward
Strong communication skills, both written and verbal, and comfortable in engaging communication with all levels of management, both internal and external
Mastery of performance marketing & associated metrics; strong analysis skill-set
Self-motivated with the ability to “roll-up the sleeves” to prioritize and manage work load to meet critical deadlines
Ability to solve complex strategic problems – with solid frameworks – and then execute against this strategy with the appropriate tactics

Director of User Acquisition, Nike Digital Resume Examples & Samples

Leadership: Set the strategic direction for our largest consumer product, develop and drive a product roadmap in partnership with other Nike business stakeholders
Management: Lead multiple product pods, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels
Product lifecycle management: Manage the end-to-end lifecycle of complex products from conception to product/market fit and growth
Product strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy
Product roadmap definition: Develop a product feature and release roadmap based on in-depth data analysis, a clear understanding of consumer needs
Prioritization: Effectively design project plans based on priorities, set clear/measurable objectives and deploy team resources appropriately to achieve business goals
Product Specifications: Write and consult on product specifications, manage design challenges and execute agile product delivery
Analytics and Experimentation: Develop and measure product KPIs, derive key insights, and devise and execute experiments and multivariate tests to find product solutions
Collaborate with Engineering, Design and Program Mgmt leaders throughout completion of milestones and partner with brand marketing and central research/analytics teams throughout the product’s lifecycle
Minimum of 5-7 years of experience in product management; consumer mobile or web product experience required Demonstrated ability to lead high performance, cross-functional teams
Exceptional data analysis skills
Ability to create product deliverables such as wireframes, prototypes, and requirements specifications; experience with
Experience managing live mobile app or web experiences with multivariate testing preferred, but not required Experience managing priorities with third party vendors and key partners
Outstanding written/oral, organizational, analytical skills, and attention to detail
Ability to provide clear direction, set measurable goals and give insight on industry trends
Strong project management skills and ability to present work to executive stakeholders
Strong passion for creating engaging, compelling fitness and sports user experiences

User Acquisition Intern Resume Examples & Samples

Create and drive the company's growth plan for acquiring new players through focused, data-driven, and ROI based mobile user acquisition strategies
Lead creative development for any programs or materials needed to drive user engagement
Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to senior management
Manage marketing budgets across product portfolios

Marketing Artist, User Acquisition Resume Examples & Samples

Transfer key marketing elements into high quality, captivating visuals
Edit and optimize creatives on an on-going basis to drive results
Work closely with stakeholders in the User Acquisition team to produce strong creatives that drive results
Write creative briefs for external agencies to create spectacular ads, as needed

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