User Acquisition Job Description

User Acquisition Job Description

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User acquisition provides thought leading and industry best practice research on modern and traditional endpoint management, unified endpoint management, mobile device management, incorporation of mobile and endpoint computing with enterprise digital workplace programs, among other related topics.

User Acquisition Duties & Responsibilities

To write an effective user acquisition job description, begin by listing detailed duties, responsibilities and expectations. We have included user acquisition job description templates that you can modify and use.

Sample responsibilities for this position include:

Support campaign optimization through rapid A/B testing and iteration
Lead investment allocation decisions for titles based on LTV and ROI evaluation, the full media optimization cycle
Provide necessary assistance to the User Acquisition Director, Senior Manager and team members
Open, sort, code and process incoming invoices
Set up new vendors, obtain w-9 forms, process special check requests
Perform data entry, track departmental budget, perform monthly reconciliation with General Ledger
Prepare quarterly accruals and compile supporting documentation
Copy, file and distribute paperwork such as statements of work, contracts, creative RFP’s, NDA’s, LOA’s and general correspondence
Maintain and update project plans for Fantasy Football and Subscription Products portfolio
Deploy a substantial budget with a mission to help the company grow and put great apps in the hands of new players and customers

User Acquisition Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for User Acquisition

Typically a job would require a certain level of education.

Employers hiring for the user acquisition job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Finance, Marketing, Economics, Engineering, Business, Computer Science, Math, Mathematics, Statistics, Technical

Skills for User Acquisition

Desired skills for user acquisition include:

SQL
Mobile advertising campaign setup
Optimization
Tableau and SQL
Account management
Accounts management
Business intelligence tools
Excel
Ins-and-outs of the major channels with deep industry connections at each
UA Marketplace

Desired experience for user acquisition includes:

Knowledge of Sharepoint and SAP or similar platforms
At least 1 year of similar work experience
College Degree with a business major
5-7 years of relevant work experience in online/digital marketing with specific experience in audience development and audience segmentation
Set the strategy in consultation with the rest of the management team, build the creative, decide on the platforms, and execute the campaigns
Act as the face and voice of the company's Advertising platforms, mobile attribution providers and other marketing partners

User Acquisition Examples

1

User Acquisition Job Description

Job Description Example
Our innovative and growing company is hiring for an user acquisition. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for user acquisition
  • Collaborate with product development
  • Measure and reporting UA performance
  • Manage traditional marketing communications, such as press releases, partner marketing and external agency work
  • Build, manage, monitor, test and optimize campaigns
  • Managing paid app user acquisition campaigns on Facebook, Twitter
  • Coordinate campaign activity with internal stakeholders to ensure end-to-end coordination and preparation (ie
  • Define the marketing plans for our products, and lead team to execute product launches and new releases
  • Design, test and evaluate marketing, growth, customer acquisition, and retention initiatives to drive traffic, engagement, registration and monetization growth
  • Work closely with the research, usability, and analytics teams on continuous reporting initiatives to better inform executive decisions and priorities
  • Segment current and potential audience and apply digital marketing strategies to acquire new fans for our products
Qualifications for user acquisition
  • Knowledge of accounting principles (debits, credits, p&l, accruals)
  • Social media savvy (Facebook, Twitter)
  • Experience with tagged data
  • Minimum 2 to 4 years of experience in Mobile Marketing and more specifically in Acquisition
  • Strong sensibility for advertising and marketing performance
  • Strong expertise on Mobile devices and games
2

User Acquisition Job Description

Job Description Example
Our innovative and growing company is looking for an user acquisition. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for user acquisition
  • Source and test new user acquisition channels / partners, and optimization opportunities to drive campaign performance
  • Be key player in league partnerships on digital platforms to represent marketing group
  • Collaborate with internal creative, product and engineering teams
  • Report regularly to the Digital leadership team on key KPIs
  • Prepare inventory counts of autographed jerseys, footballs, mini-helmets, for our Fantasy Football Ultimate Experience Prizing Leagues
  • Assess company’s growth across all the markets by conducting analysis and building models that translate data into actionable insights
  • Challenge existing assumptions and spot opportunities to growth the customer base ensuring spend efficiencies
  • Build statistical models to forecast performance (new customers, CPA, LTV)
  • Improve new customer attribution model
  • Assess marketing channel performance to drive spend efficiencies
Qualifications for user acquisition
  • Prior education minimally required to be hired for this position
  • Other skills needed to perform the job
  • Degree in marketing/finance or equivalent (MBA preferred)
  • Passionate about user experience- 5+ years of relevant experience and a bachelor's degree in computer science or equivalent
  • Knowledge of general industry mobile technologies across multiple carriers and devices mobile products at a strategic level including mobile display advertising and media practices, advertising measurement, retargeting and industry guidelines
  • Skill in using general office equipment such as Video Conferencing, fax, copiers
3

User Acquisition Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of user acquisition. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for user acquisition
  • Work with the data analytics team to improve on the reporting and optimization efforts and scale in a smart and cost-effective way
  • Recommend optimal targeting strategies
  • Driving strategic marketing conversations and platforms with our largest partners -- Google, Facebook, Apple, -- to define objectives and provide recommendations
  • Identifying, negotiating and closing media buys with ad partners
  • Tracking effectiveness of advertising campaigns and user conversion funnel, and implementing continuous improvements
  • Optimizing Facebook and Google campaigns to meet game objectives
  • Managing marketing budgets across the product portfolio
  • Collaborating with cross-functional teams to scope out business opportunities and to deliver results
  • Partner with other parts of the organization to ensure smooth team operation with other key stake-holding teams
  • Partner with external vendors to provide key components of the platform, as is necessary
Qualifications for user acquisition
  • Interest in Native Mobile Development is a plus+
  • A minimum of 4 years’ experience in digital marketing and lead generation
  • Prefer previous experience in the Mobile space (app acquisition / mobile marketing) and experience in SEM (AdWords, Bing and Gemini)
  • 4-6 years experience in a quantitative media buying position
  • Bachelor’s degree in a quantitative or technical discipline (Stats, Mathematics, Finance, Economics, CS, Engineering )
  • Relevant experience with media buying, acquisition marketing, mobile marketing, referral programs
4

User Acquisition Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of user acquisition. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for user acquisition
  • Proficiency in SQL and/or Tableau
  • Manage engineers in the group
  • Provide technical guidance to staff
  • Manage projects to be on time and under budget
  • Communicate with business leadership and present recommendations
  • Work with business leaders to deliver meaningful insights to key questions
  • Aid in global rollout of UA tools/platforms
  • You will be building the distribution platform for the next generation of mobile applications
  • Own a set of business metrics and the corresponding product strategy and roadmap
  • Contribute to the overall User Acquisition product strategy
Qualifications for user acquisition
  • Top-notch communication skills, verbal, and written, in order to share your learnings with the wider product team
  • A focus on continuous improvement and learning about our potential customers, and how to convert them to be customers
  • Extremely detailed oriented - is relentless about validating data and proving out ROI
  • Experience with cohort analysis and LTV models
  • Bonus points for experience with Programmatic media buying
  • Self-starter, able to identify variables influencing growth and define models to forecast their evolution
5

User Acquisition Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of user acquisition. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for user acquisition
  • Own the GTM and evangelization for your products
  • Own and drive strategic marketing conversations and platforms with ad partner networks to define objectives and provide recommendations
  • Drive aggressive negotiating efforts with partner networks
  • Define launch and post launch user acquisition plans that achieve Aftershock’s growth plan, focusing on partner network buying channels
  • Ensure networks are delivering on commitments and recover refunds where applicable
  • Track effectiveness of advertising campaigns and user conversion funnel, and implement continuous improvements
  • Constantly survey the marketplace to seek out and test new partners/geographies that show promise
  • Own and drive strategic marketing conversations and platforms with our largest partners -- Google, Facebook, Apple, -- to define objectives and provide recommendations
  • Define launch and post launch user acquisition plans that achieve Aftershock’s growth plan, focusing on direct buying channels
  • Work with Marketing Art function and Product Marketing on pre- and post-launch creative testing
Qualifications for user acquisition
  • Scientific method approach
  • Strong analytical mindset and critical thinking
  • Ability to communicate complex findings to key stakeholders in a simple way
  • Previously implemented an attribution model
  • Experience with marketing campaigns tracking
  • Good understanding of retail marketing and communication methodologies

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