User Acquisition Cover Letter

I submit this application to express my sincere interest in the user acquisition position.

In the previous role, I was responsible for ongoing campaign management and optimization with a heavy emphasis on tracking and reporting.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Managed mobile self-service platforms like Facebook and Google along with extensive knowledge of channel algorithms and scaling operations
• Write complex SQL queries that operate efficiently on high-volume, high-dimensionality data from varying sources
• Structure and execute complex quantitative data analysis that drives efficient user acquisition
• Thorough understanding of statistics, and preferred experience with statistical packages such as R, MATLAB, SPSS, SAS, Stata
• Thorough understanding of marketing, advertising, and user acquisition with a good instinct for spotting marketing opportunities
• Monitor, optimise and report performance of campaigns on an ongoing basis
• Identify new partner, platform, and optimisation opportunities to drive campaign performance
• Partner with Creative and Localisation teams to support International advertising as appropriate

I am excited to be applying for the position of user acquisition. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for support to the Director of Product Management and Senior Product Manager, in order to accomplish the overall goal of development and execution of market/business strategy, product development and implementation, and campaign management.

Please consider my qualifications and experience:

• Prior experience working with user acquisition
• We are stewards of facts
• We are passionate about games
• We believe solid analysis leads to better decisions
• We listen and learn
• Experience maintaining job boards preferred
• Comfortable working in data-driven business environments
• History of hiring, managing, and training teams with high-performing cultures

I would like to submit my application for the user acquisition opening. Please accept this letter and the attached resume.

Previously, I was responsible for technical campaign support with: campaign setup and QA, reporting, and optimization.

My experience is an excellent fit for the list of requirements in this job:

• Identify the highest impact testing opportunities, prioritise, execute, track results and communicate to game and marketing teams
• Sharp attention to detail, natural curiosity, and creative problem solver
• Genuine interest in social, gaming, analytics, and advertising
• Experience with business intelligence tools desirable (Power BI, Tableau )
• Experience working in digital marketing is desirable
• Experience in building and maintaining relationships with advertising partners and/or third-party technology providers
• Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods
• Excellent analytical skills and an inquisitive nature

In response to your job posting for user acquisition, I am including this letter and my resume for your review.

In the previous role, I was responsible for insight and intelligence on the competitive marketplace from a workforce perspective to the business and HR leaders within the region.

My experience is an excellent fit for the list of requirements in this job:

• Excellent communication, project management interpersonal and organizational skills
• Able to translate complex data
• Proactive thinker who can handle multiple projects at once
• BA in Computer Science, Math, Statistics, Economics, or other quantitative field
• Fluent in R and/or Python
• Experience working with large datasets, preferably in a Hadoop or Spark environment
• Experience with advertising conversion metrics (CPM, CTR, CVR, CPA/I), a Digital Ad Ecosystem
• Proficiency in a SQL language (Postgres, TSQL)

Please consider me for the user acquisition opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for systems Administration support to SharePoint and SharePoint specific SQL Servers to include backup recovery, cluster monitoring and log file size monitoring.

Please consider my qualifications and experience:

• Effective at working with large data sets to conduct analyses that measure channel success
• Relevant experience with media buying, acquisition marketing, mobile marketing, referral programs preferred but not necessary
• A passion and proven track record for prospecting, lead generation, contact, presentation, relationship building, negotiating, and closing
• Knowledge of the high-tech sales cycles and/or Value Selling strategies is preferred
• Experience selling in a channel driven model
• Proficiency with mobile measurement tools (Adjust, AppsFlyer)
• Passion for the circular economy
• Experience in marketing high-tech products/services preferred