Acquisition Marketing Manager Resume Samples

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KR
K Rosenbaum
Kaycee
Rosenbaum
5135 Turner Cape
Houston
TX
+1 (555) 501 2333
5135 Turner Cape
Houston
TX
Phone
p +1 (555) 501 2333
Experience Experience
New York, NY
Acquisition Marketing Manager
New York, NY
Stiedemann, Rosenbaum and McCullough
New York, NY
Acquisition Marketing Manager
  • Oversee all aspects of search engine marketing (paid search + organic search), media buying and various other direct response marketing initiatives
  • Responsible for driving new customers to Fandango at an effective cost per acquisition
  • Work closely with Business Intelligence group to determine effective cost per acquisition by customer segment and channel
  • Develop and manage all SEM activities, including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic, increase sales conversions, acquire mobile app installs and optimize marketing investment
  • Prepare reports on all acquisition marketing initiatives and communicate performance to senior management to aid decision making
  • Oversee all aspects of media planning, buying, creative production and ad trafficking
  • Initiate multivariate testing to optimize search traffic and sales conversions
New York, NY
Global Partner Acquisition Marketing Manager
New York, NY
Bogan LLC
New York, NY
Global Partner Acquisition Marketing Manager
  • Accelerate testing across performance marketing channels partnering with performance marketing on goals and playbooks
  • Accelerate testing acrossperformance marketing channels partnering with performance marketing on goalsand playbooks
  • Create global frameworksand partner with local marketing teams for acquisition activities such asevents and destination related partnerships
  • Develop innovativestrategies to accelerate new listing growth and exceed new listing goals acrossthe HA network
  • Create global frameworks and partner with local marketing teams for acquisition activities such as events and destination related partnerships
  • Lead Nurturing -Understand, audit, and optimize key touchpoints and communications/tactics toturn leads into new listings from content development to sales support
  • Lead Nurturing - Understand, audit, and optimize key touchpoints and communications/tactics to turn leads into new listings from content development to sales support
present
San Francisco, CA
Senior Acquisition Marketing Manager
San Francisco, CA
Brown Group
present
San Francisco, CA
Senior Acquisition Marketing Manager
present
  • Think big and creatively with limited budget on concepting new programs to drive acquisition and growth and rethink how to better serve Music customers
  • Obsess over customers and how they engage with Amazon on the Amazon website and mobile app, 1P Amazon device and owned and operated entities
  • Define Acquisition strategies and programs and deliver them at scale
  • Leverage data to analyze and optimize programs
  • Serve as an Acquisition marketing expert for the wider Amazon Video team
  • Work closely with Amazon Video’s product and development teams to inform necessary features and execute initiatives
  • Report on progress against goals and relevant Acquisition marketing metrics to senior management
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
California State University, Los Angeles
Bachelor’s Degree in Marketing
Skills Skills
  • Creative thinker with a strong attention to detail
  • Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
  • Strong organizational skills and attention to detail
  • French, Full professional proficiency
  • English, Full professional proficiency
  • Strong knowledge of SQL, Adwords, Google Analytics, and statistical packages
  • Strong analytical skills with ability to translate data/insight into action
  • Excellent client management leadership skills
  • Strong quantitative skills
  • Deep knowledge of direct marketing and creative practices with proven results
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15 Acquisition Marketing Manager resume templates

1

Acquisition Marketing Manager Resume Examples & Samples

  • Oversee all aspects of search engine marketing (paid search + organic search), media buying and various other direct response marketing initiatives
  • Responsible for driving new customers to Fandango at an effective cost per acquisition
  • Work closely with Business Intelligence group to determine effective cost per acquisition by customer segment and channel
  • Develop and manage all SEM activities, including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic, increase sales conversions, acquire mobile app installs and optimize marketing investment
  • Prepare reports on all acquisition marketing initiatives and communicate performance to senior management to aid decision making
  • Oversee all aspects of media planning, buying, creative production and ad trafficking
  • Initiate multivariate testing to optimize search traffic and sales conversions
  • Works closely with SEO specialist and various digital and brand marketing teams to coordinate and communicate search engine marketing objectives and campaign results
  • Plan, develop and execute affiliate marketing programs, with both Commission Junction
  • Gather all applicable metric data to contribute insightful analysis to make effective, data-driven recommendations for campaign optimization and improvements across all direct marketing campaigns
  • Manage development and refinement of analytics dashboard to encompass data from all digital marketing channels
  • Manages a team of 4 Marketing Coordinators
  • All other duties as defined by Sr. Director of Digital Marketing
  • A Bachelor’s degree
  • 4+ years’ experience managing acquisition marketing campaigns, such as search engine marketing and affiliate marketing
  • Strong understanding of various online advertising revenue models including: CPA, CPC, CPL, CPI, LTV
  • Proven results with optimizing campaigns, to increase ROI and lower advertising cost
  • Experience with acquiring mobile app installs
  • Master of Google, Bing and Yahoo search tools
  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
  • Understanding of Omniture and/or Google Analytics, Commission Junction, Marin and/or other search management tools, Google AdWords and Bing Ads
  • Excellent problem solving abilities
  • Superior verbal and written communication skills at all levels of an organization
  • Able to exercise discretion and keep strictest levels of confidentiality
  • Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion
  • Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs
  • Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders
2

Vertical Acquisition Marketing Manager Resume Examples & Samples

  • Develop and implement national vertical prospect acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals. Provide ongoing team updates on campaign components and implementation progress to plan
  • Ongoing, independent understanding of each vertical’s technology/communication needs, business drivers and pain points and how they translate to TWCBC’s solutions. Development of insightful messaging that drives engagement and lead generation
  • Work with key stakeholder to develop and execute compelling vertical campaign offers, creative messaging, and appropriate segmentation targeting to generate the required level of vertical sales leads to support a 20%+ increase in overall revenue growth
  • Interface with key stakeholders to align strategies and ensure proper campaign and sales enablement execution, including finance and legal reviews
  • Work with Digital Segment and Marketing Analytic teams to establish acquisition target audiences, campaign goals and measure actual campaign results to goals in order to improve future campaign performance. Analyze and thoroughly understand campaign performance, by segment, by tactic, by market in order to optimize future campaign lead generation performance
  • Manage creative agency relationships in order to execute creative campaign requirements in a timely fashion. Track and report on ongoing agency expenses to ensure alignment with budget goals. Maintain competitive pricing and quality output from all agencies through ongoing RFPs and price quotes from various agencies in the marketplace
  • Minimum 7-10 year’s relevant work experience required
3

User Acquisition Marketing Manager Resume Examples & Samples

  • Bachelor’s degree required, preferably in Marketing or Business
  • 5-7 years of relevant work experience in online/digital marketing with specific experience in audience development and audience segmentation; content publishing and/or healthcare experience a plus
  • Minimum of 2-3 years online direct marketing experience developing new member acquisition programs
  • Expertise in specific marketing functions, including digital advertising, digital asset development, creative design & copywriting development
  • Expansive knowledge of website analytics tools and previous experience utilizing marketing automation platforms
  • Experience with SEO/SEM software tools
  • Microsoft Office (Outlook, Word, Excel, PowerPoint) proficiency required
  • E-mail list management experience required
  • Up to 10% travel required
4

Acquisition Marketing Manager Resume Examples & Samples

  • 3-5 years of experience
  • Ability to think laterally and creatively and problem-solve while juggling multiple tasks
  • Prior partnerships and events experience
  • An outgoing personality
  • Interest in fitness and wellness
5

Acquisition Marketing Manager Resume Examples & Samples

  • Lead go-to-market for SMB publisher products globally by planning, executing and scaling sales and marketing campaigns
  • Generate breakthrough analytical insights that drive significant response improvement, CPA efficiencies, and revenue improvement. Rapidly scale successful programs
  • Own, manage, and optimize multiple online channels and drive overall short and long-term performance. Identify & optimize for geographical differences
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Work cross-functionally with multiple internal/external stakeholders
  • Drive marketing team reporting and performance assessment
  • Clearly and succinctly communicate results to key stakeholders
6

Senior Acquisition Marketing Manager Resume Examples & Samples

  • Job Purpose*
  • Manage global direct marketing activity across print and digital channels to deliver revenues consistent with annual targets. Campaigns: Run a wide range of efficient marketing activities aimed at acquiring new B2C subscribers across offline & online channels. Customer experience: Monitor communications & presentation of offers to ensure consistency globally across all channels. Forecasting: Manage the 1/4ly revenue forecasting process across all markets Budgeting: Manage and administrate a large global budget Offline: Deliver efficient & cost effective direct mail campaigns in appropriate regions. Onboard and manage a range of vendors. Online: Management and optimisation of online channels, including via FT.com, SEM, Social, Affliates & Acquisition CRM. Data: work with data analytics to deepen our understanding of the B2C audience. Develop data driven marketing techniques that support all of the above activities. Collaboration: Work closely with other parts of the Marketing team and other departments across the company, including Editorial, to deliver integrated communications programs. Identify new and innovative opportunities to support global acquisition activity and to complement regional marketing activity. Regularly brief Product Development, IT and Customer Service staff across the business in order to keep them appropriately updated on acquisition campaigns. Ensure the FT brand and PR strategies are embraced by all acquisition activity
  • An accomplished, multi channel, consumer marketer. First class interpersonal skills and the ability to work effectively; independently, as a member of a global team. Strong people management experience. Strong problem solving skills – supporting an ability to distil large amounts of data into action plans. Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
  • Solid financial management and analysis skills and a demonstrable ability to manage spend effectively. Capable of handling multiple projects simultaneously without sacrificing quality or impacting deadlines. Resourceful, reliable, energetic & optimistic
7

Acquisition Marketing Manager Resume Examples & Samples

  • Work cross-functionally with members of the Small Business Marketing team in the development and execution of strategic programs that drive response via direct mail and email, ensuring marketing goals and benchmarks are met on a monthly, quarterly and yearly basis
  • Create and augment marketing segments per the overall marketing strategy & guidelines
  • Effectively plan and execute select marketing campaigns from creative development, production and deliver to drive increased sales leads
  • Monitor response and campaign cost-effectiveness, analyzes results and recommends changes and new tactics for future campaigns
  • Manage a monthly, quarterly and yearly marketing campaign calendar
  • Work with Product Marketing, Sales, and other key stakeholders to create and implement highly effective marketing campaigns
8

Partnership Acquisition Marketing Manager Resume Examples & Samples

  • Developing detailed plans for successful launch of campaign activity
  • Working with Database Marketing and Analytics to develop Acquisition strategies for pricing, special offers, and product mix
  • Managing the annual budget and monthly accrual process for all acquisition campaigns
  • Be the point person at Citi for the Suncorp and Card Services Marketing Acquisition activity, driving the strategic direction of all initiatives and managing the campaign pipeline
  • Focus on meeting revenue targets while managing risk and minimising costs per account
  • Gain an in-depth understanding of profit models and associated drivers. Monitor monthly financial statements and key indicators to determine specific areas for improvement
  • Responsible for all reporting on Partner Card acquisition (Suncorp and Card Services) including, but not limited to campaign calendars, marketing metrics and budgets
  • Develop and implement activity briefs outlining campaigns including account growth, marketing strategy, target audience, creative execution, timing, pricing/offer, test objectives, projected profits and breakeven
  • Bachelor's degree in Marketing or related discipline
  • Minimum 3-5 years in Marketing. Experience in credit cards considered a plus
  • Strong background in retail marketing preferred
  • Results driven and self motivated
  • Strong interpersonal and leadership skills
9

Customer Acquisition Marketing Manager Resume Examples & Samples

  • Head of Commercial Marketing
  • Marketing Performance, Web and Digital, Events and Research teams
  • Driving Marketing success from customer insights
  • Have a solid marketing background with a previous experience in a similar role
  • B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation, etc.)
  • Solid Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics, etc.)
  • Proven campaign management experience, including budget management and ROI analysis
  • Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority
  • A pro-active hands-on approach, with the ability to plan campaigns and execute at tactical and detailed levels
  • A passion for customer experience - analysing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service
  • Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
  • Able to make effective, timely decisions and also empower others to do so within clear accountability frameworks
  • Strong organisational skills and the ability to plan and prioritise work effectively
  • Marketing segmentation and planning
  • Competitor analysis
  • Agency management
10

Acquisition Marketing Manager Resume Examples & Samples

  • Strong knowledge of SQL, Adwords, Google Analytics, and statistical packages
  • Self-starter and team player
  • Bonus: experience with BigQuery, CJ, Linkshare, Bing
  • English, Full professional proficiency
  • French, Full professional proficiency
11

Acquisition Marketing Manager Resume Examples & Samples

  • Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels
  • Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available
  • Manage high scale budgets with various platforms, adhering to strict ROI disciplines
  • A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS
  • Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current
  • 3-5 years of experience working on direct response, B2C campaigns with 7 or 8-figure annual budgets
  • Expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools
  • Quantitative strength, especially with Excel, with the ability to aggregate and pivot data to derive data driven decisions
  • Strong communication and presentation skills (PPT or Keynote)
12

Acquisition Marketing Manager Resume Examples & Samples

  • Develop Customer Journey across targeted segments
  • Drive 3rd party vendor partnerships for lead/audience targeting
  • Manage budget and work with key partner to develop business case for campaigns
  • Develop marketing strategy and campaign management
  • Define campaign messaging and offer development
  • On-going performance measurement of leads/audience compared to business case
  • Run leads ESP agency testing for conversion optimization
  • Manage Vendor Onboarding process for leads/audience
  • Refine sales Attribution process from 3rd party sources
  • Explore Lead processing improvements for efficiency
  • Insights/analytics for optimization of key segment/target
  • Prior Marketing campaign and offer development experience
  • Prior ESP (Email Service Provider) management
  • Deep knowledge of key targeted marketing practices (digital, social, email and direct mail) with proven results
  • Strong analytical skills with ability to translate data/insight into action
  • Deep knowledge of Sprint culture, processes, and operations
  • Willingness and ability to work in fast-paced and dynamic environment
  • Willingness and ability to engage in cross-functional collaboration
  • Three years experience working with marketing policies and procedures
  • Three years experience in a specialized marketing area (e.g. product management)
13

Acquisition Marketing Manager Resume Examples & Samples

  • Manage marketing channels and campaigns (primarily paid) to drive leads and ultimately completed sales of the Yelp Reservations product
  • Lead campaigns end-to-end from conception to defining objectives, execution, tracking and reporting
  • Iterate and optimize on campaigns based on results
  • Analyze and report KPI performance on a regular basis
  • Collaborate with counterparts across the org from sales, content, creative and product
  • Contribute to landing page optimization and user flow changes to improve conversion
  • 2-5 years of experience in performance/acquisition/online marketing with a focus on ROI against LTV, preferably in a B2B setting
  • Proven success managing online marketing programs with CPC, CPA and CPM cost models
  • Self-starter with strong work ethic
  • Borderline obsessive attention to detail. To illustrate your attention to detail, please include the word “fantastic” somewhere in your resume
  • Preferred Education: Bachelor’s degree in Marketing, Mathematics, Economics or other quantitative field
  • LI-AP1
14

Digital Acquisition Marketing Manager PPC & Biddable Resume Examples & Samples

  • Maintaining and further developing a robust PPC programme to ensure the foundations for digital marketing are set up and performance against KPIs are maximized
  • Developing and driving strategic step changes across PPC to ensure that markets are maximizing net income
  • Partnering with the Search Analytics team to develop a best in class data led strategy to optimize and grow the PPC channel
  • Leading the central management of PPC activity for a selected group of international markets
  • Providing campaign and thought leadership in all elements of the PPC strategy across international markets
  • Managing a team of PPC Executives who are delivering PPC campaigns for several markets
  • Maintaining a robust communications programme with the international markets
  • Critically engage with markets, search engines, the Search Analytics team and other partners to create and execute against a PPC marketing plan aiming at delivering maximum net income and adhering to best practices
  • Present strategies and plans to senior stakeholders in the markets and other central teams
  • Support the development of the biddable channel strategy for JAPA
  • Working cross functionally with other online marketing verticals, especially Display
  • Strong team manager and ability to be both hands-on with PPC campaigns and strategic
  • Display knowledge and management experience e.g. retargeting campaigns Desirable
15

Digital Acquisition Marketing Manager Commercial PPC Resume Examples & Samples

  • A senior digital leader with a passion for digital marketing and strong track record with 3 to 4 years online acquisition experience
  • Strong working knowledge of PPC and related technology e.g. Marin Software
  • Significant experience of managing stakeholders in a matrix environment
  • Excellent oral and written communication skills including presenting to senior management
  • Strong team manager and ability to be both hands-on with PPC campaigns and a strategic thought leader Desirable
  • Experience working across international markets
  • Experience in B2B marketing
  • Fluency in one or more language in addition to English
  • Experience of managing large budgets in a target driven environment
16

Acquisition Marketing Manager Resume Examples & Samples

  • The Acquisition Marketing Manager (AMM) is responsible for driving the user (Rider and Driver) acquisition strategy in his/her country
  • S/he must be data-driven, highly analytical, ROI-focused with a strong track record of driving meaningful growth and engagement, ideally for a direct-to-consumer or large scale B2B SME online subscription product/service
  • The position demands both a keen marketing sense and strong planning and multi-tasking skills to achieve business objectives. The ideal candidate is a team player who can work in a matrixed regional/country organisation, is relentlessly passionate about growing and engaging our community of Riders and Drivers, and can effortlessly switch back and forth between planning & execution
17

Senior Acquisition Marketing Manager Resume Examples & Samples

  • Obsess over customers and how they engage with Amazon on the Amazon website and mobile app, 1P Amazon device and owned and operated entities
  • Define Acquisition strategies and programs and deliver them at scale
  • Serve as an Acquisition marketing expert for the wider Amazon Video team
  • Work closely with Amazon Video’s product and development teams to inform necessary features and execute initiatives
  • Report on progress against goals and relevant Acquisition marketing metrics to senior management
  • Own key business metrics, supporting in-depth business reviews and presenting to senior management
  • Oversee the planning and execution of scalable marketing programs that can be leveraged across all regions
  • Own and present to senior leadership key performance metrics around customer retention and patterns in usage of the service
  • Develop a strong culture of rapid experimentation, measurement, and iteration
  • Use data to measure and understand customer behavior and apply those insights to our marketing levers
  • Collaborate with other members of the Amazon Video team including Product Management, Business Intelligence, Design, and Engineering to develop customer-obsessed product features and marketing strategies
  • 5+ years’ experience in online and/or consumer marketing
  • Proven track record of influencing others to drive your key business KPIs
  • Demonstrated ability to build, execute, and scale cross-functional marketing programs
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
  • Must be comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis
  • Has relentlessly high standards
  • Experience with marketing a subscription service
  • Experience in the media industry preferred
18

Acquisition Marketing Manager Resume Examples & Samples

  • 3 - 5 years of experience in e-commerce, preferably for fashion-related company in Europe
  • Extensive ecommerce marketing and traffic acquisition experience either agency or client side at an international level
  • Strong analytical and project management skills
  • Detail oriented with focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities
19

Acquisition Marketing Manager Resume Examples & Samples

  • Lead at team of acquisition marketers focused on owned and paid channels
  • Manage and optimize a large, multi-million-dollar advertising budget
  • Leverage data to analyze and optimize programs
  • 7+ years of acquisition marketing experience
  • Experience hiring and managing a team
  • Ability to plan strategically, but stay on top of tactical execution
20

BTL Acquisition Marketing Manager, BT Mobile Resume Examples & Samples

  • Deliver results focussed marketing campaigns to drive sales performance
  • Owns the definition and delivery of an end to end marketing campaign
  • Ensuring the campaign meets the target positioning for the product
  • Work with agencies and data teams to ensure results are effective
  • Ensures that there are clear success metrics for the campaign and actively assesses against this. Uses the learnings to develop future campaigns
  • As ultimate campaign volume owner, coordinates all activity that contribute to sales performance
  • For each campaign owned, day to day sales to prospects for Mobile
  • Mobile brand awareness and consideration
  • Effective management of campaign budget – usually measured by cost per sale (not cost per response)
  • Strong marketing experience evidenced by the delivery of volume acquisition marketing campaigns BTL including experience across multiple communications channels including direct mail, email, mobile channels and social
  • Able to evidence driving large scale results driven marketing campaigns in a major consumer facing PLC business, ideally from a Mobile, Telco, Insurance or other consumer service sector
  • Skills to effectively manage to Director level essential
  • Highly numerate and analytical - lives and breathes volume performance on a daily basis
  • Capable of making deductions and hypotheses from customer insight and data sets
  • Adopts an entrepreneurial and commercial mind-set
  • Insight and creativity
  • Articulate storyteller
21

Acquisition Marketing Manager Resume Examples & Samples

  • Work closely with our Pro Acquisition Manager to manage Thumbtack’s digital acquisition marketing efforts
  • Develop, execute, and measure large scale digital marketing campaigns across SEM and Facebook
  • Partner with digital marketing peers and agencies to deliver campaigns meeting company business objectives
  • Leading testing and optimization efforts around ad creatives and landing pages to maximize yield
  • Staying current on digital best practices and the competitive landscape
  • 3-5 years experience in online marketing at a digital advertising agency or tech company. Minimum 2-3 years operational SEM role required
  • Demonstrable mastery of marketing platforms including Google Adwords,Facebook, Google Analytics, Pinterest,
  • Highly attentive to detail, curious, data-driven, with strong problem-solving skills
  • Advanced analytical skills, including experience in spreadsheets, SQL, analytics, dashboard creation and bid management tools
  • Ability to work cross functionally with Marketing, Product and Design teams
  • Knowledge & experience with ad management platforms, such as Nanigans, Kenshoo or others
  • Experience with landing page optimization and A/B testing projects and tools
  • Experience with API integrations
  • A keen understanding of small business owners and the challenges they face in growing their businesses
22

Acquisition Marketing Manager Resume Examples & Samples

  • Work with the local General Manager, sales, and marketing teams to develop strategies to drive new member acquisition across a variety of channels
  • Collaborate with various teams and functions (Brand, Events, Sales, Communications) to execute marketing initiatives and campaigns
  • Oversee acquisition marketing performance (including SEM, SEO and Paid Social) across London, working closely with channel managers to implement localized campaigns
  • Manage the development of creative assets, including language localization for sales collateral, website, email marketing, and more
  • Own and maintain LATAM marketing roadmap to drive growth and meet business KPIs and goals
  • Develop and share marketing processes and best practices with local Community Management teams
  • Track and maintain budgets, optimizing for efficiency and ROI
  • Analyze performance metrics and develop comprehensive reporting on marketing growth and sales
23

Acquisition Marketing Manager Resume Examples & Samples

  • Six or more years of experience in marketing activities, preferably focusing on mortgage
  • Proven experience building strategic marketing plans
  • Ability to proactively consult with internal customers, business line and/or project leaders
  • Ability to work independently or as part of a project team
  • Ability to adapt in a fast-paced, sales-focused environment
24

Digital Acquisition Marketing Manager Resume Examples & Samples

  • Oversee the day to day execution and optimization of performance marketing channels including Paid Search, Facebook, Pinterest, Affiliates and Display
  • Report on program results, both at the top-line, campaign and creative levels, ensuring optimal CPLs and ROI against marketing budget and overall goals
  • Oversee daily, weekly and monthly reporting
  • Partner with Creative for development of marketing collateral
  • 2-4 years of experience managing performance marketing campaigns in paid search and/or paid social
  • Experience with performance marketing channels: Paid Search, Facebook, Pinterest, AdWords, Google Display, Affiliates and Display
  • Strong Excel skills are a must
  • Strong PowerPoint skills are a must
  • Proficiency in GoodData is a big plus!
  • Entrepreneurial mindset and goal oriented (self-directed, proactive and able to define and execute projects independently)
  • Highly organized and detail oriented
  • Adaptable to a fast-paced environment
  • Digital marketing agency experience a plus
25

Acquisition Marketing Manager Resume Examples & Samples

  • Develop and execute digital marketing campaigns, including all traffic, conversion and optimization efforts to reach revenue goals and KPIs while maximizing ROI
  • Implement digital marketing tactics, including search engine marketing (SEM), pay-per-click marketing (PPC), display, social and retargeting
  • Identify and drive action plans to improve conversion rates and inbound lead development and demand generation
  • Collaborate cross functionally with key stakeholders across the company to drive alignment and results on digital marketing initiatives and approaches
  • Manage SEM and PPC programs to optimize landing pages to improve conversion rates, increase inbound lead traffic and maximize search engine rankings
  • Plan and execute all pay-per-click campaigns, including vendor management, campaign data analysis and executive reporting to increase traffic and improve customer conversion rates
  • Utilize display and retargeting campaigns to drive awareness, increase traffic and improve customer conversion rates. Analyze all campaigns utilizing web analytics tools
  • Manage social media advertising and all other online ad campaigns
  • Communicate performance, insights and opportunities throughout the organization with frequent analysis and a focus on key performance metrics
  • Work collaboratively with the marketing team on identifying strategic digital marketing plays that align with goals and objectives
  • Work with marketing team to identify and execute digital marketing campaigns to drive awareness and revenue for the company
  • Understand the goals and objectives of our overall partner community and how to effectively reach their customers with a compelling go to market digital plan
  • 5+ years of digital marketing experience in an agency or corporate marketing department managing digital marketing campaigns including programmatic advertising, paid social and retargeting
  • Significant direct response experience across a range of digital channels including SEM, display and paid social and SEO
  • ​ Ability to test activity, measure results and optimize accordingly is essential
26

Acquisition Marketing Manager, Amazon Flex Resume Examples & Samples

  • Bachelor’s degree in Marketing, or related field
  • Minimum five (5) years’ experience operating, managing and delivering results in a consumer-facing online retail/services marketing role
  • Analytical and quantitative skills, as well as the ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
  • Ability to move from long-term strategy to day-to-day tactical operations challenges
  • Exceptional passion for delivering world-class customer experiences
  • Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners
  • Strengths in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask
  • Experience optimising paid online marketing campaigns
27

Digital Acquisition Marketing Manager Resume Examples & Samples

  • Maintaining scorecard KPIs to ensure that the PPC activity is optimized to generate maximum net income
  • Leading the evolution of our data strategy by further developing partnerships with key third parties
  • Monitor internal and external digital trends and technologies to continually improve the programme and maintain competitive advantage
  • Working cross functionally with other online marketing verticals
  • A senior digital leader with a passion for digital marketing and strong track record with online acquisition experience
  • Significant experience of agency management and managing stakeholders in a matrix environment
  • Strong team manager and ability to be both hands-on with PPC campaigns and strategic Desirable
28

Acquisition Marketing Manager Resume Examples & Samples

  • Develop strategy and plan for the segment or other special projects as needed
  • Partner with the local marketing teams to identify optimal tactics that bring in new gross ads
  • Work closely with other team members on messaging, content, offers, media, tracking, analytics, and results
  • Work in Marketo to manage emails and campaigns
  • Interface with multiple partners across the organization including Sales, Legal, Brand, Product, Consumer Marketing, Media, Finance, and Pricing
  • Work with 3rd party providers to target the prospects
  • Provide detailed program reporting and analysis and deliver results above industry benchmarks across most metrics
  • Manage all assigned programs within the specified budget and timelines
  • Prepares / responsible for senior-level campaign-related presentations for executive management
  • Other duties as assigned based upon department goals
  • Five years of experience developing and implementing marketing strategy and plans for business
  • Five years of experience in program/project management
  • Proven ability to implement marketing plans that deliver results
  • Knowledge of consumer and business segment, sales channels, offers, and devices
  • Strong experience in preparing material for senior executive level presentations
  • Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
  • Excellent client management leadership skills
  • Positive attitude and eagerness/aptitude to learn and apply new skills
  • Three years of experience in Marketo or other marketing automation software
  • Three years of understanding of / experience with SalesForce.com
  • Three years of experience with Sprint G2M system and processes
  • Three years of experience in analytics and web tracking
29

Acquisition Marketing Manager, Amazon Music Resume Examples & Samples

  • Ownership of highly visible customer acquisition programs and campaigns including responsibility for messaging, scheduling, testing, measuring and analyzing the performance and identifying new opportunities based on customer and business data
  • Develop marketing plans for various channels (paid media across display ads, search and social media channels, Affiliates, Music partners, offline events) and identify and develop messaging, targeting, segmentation, and testing strategies to drive Amazon Music acquisition and growth
  • Building scale and efficiency from affiliates and offline channels, analyzing current performance, managing budget allocated for paid media and implementing initiatives for testing, optimization and improvement across devices and channels
  • Understand levers for improving customer acquisition and conversion, and engagement analyze current performance and success of those levers and implement initiatives for testing, optimization and improvement across devices and channels
  • Collaborate with several teams, including Amazon Traffic teams, Site Merchandising, Creative, Business Intelligence, Music Product, Marketing, and Amazon Prime teams in both the development and execution of our acquisition plans and initiatives
  • Own the design, development, and maintenance of ongoing marketing metrics, reports, analyses, dashboards etc. to drive key business decisions
  • Bachelor’s degree
  • 5+ years of relevant work experience in online marketing, marketing communications, and/or consumer products and services
  • Proven track-record of managing and delivering online traffic growth from partner channels, affiliates, offline mass media to drive customer acquisition and adoption
  • Use of web and quantitative analytics including clickstream metrics to evaluate online customer behavior, expertise in A/B testing and optimizations to build scalable programs
  • Understanding of the streaming Music industry, its trends, seasonality and global business trends/events, and continually monitor competitor/industry developments
30

Paid Acquisition Marketing Manager Resume Examples & Samples

  • Strategize and create hugely compelling content optimized for acquiring views, driving traffic, and ultimately building awareness for the HubSpot brand
  • Amplify social videos through Facebook, YouTube, Twitter, and other paid acquisition channels
  • Work cross-departmentally with design, copy, and technology to create all campaign assets such as ad creative and landing pages
  • Run rigorous A/B and multivariate split tests with a focus on increasing awareness and engagement directly through paid ads, but also through organic traffic sources
  • Manage day-to-day campaign optimizations at every stage in the funnel for each promotional effort
  • Clearly define success metrics and build robust reporting processes to give key stakeholders visibility into campaign performance
  • Systemize ad and landing page testing and processes to ensure a controlled environment for all experimentation
  • Stay current on the latest in ad technology. Investigate and experiment with new marketing channels
  • 3-5 years experience in a marketing role with a focus on content creation and paid online advertising
  • A proven track record in running online campaigns to maximize video views and engagement
  • Strong background in using data to inform future decisions and segmentation choices
  • Excitement about technology and new, innovative technology and apps
  • Experience designing and creating compelling visual ads, videos, and landing pages
  • Comfortable juggling multiple company-wide goals and working with multiple teams at once
  • The ability to identify high-potential segments and tailor messaging to fit them
  • Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch
  • Advanced abilities in Excel. Vlookups, Sumif, and pivot tables all sound very familiar
  • Experience developing attribution models for brand awareness campaigns
  • Previous success with creating & promoting viral content
31

Senior Acquisition Marketing Manager Resume Examples & Samples

  • Ownership of highly visible customer programs and campaigns including responsibility for messaging, scheduling, testing, measuring and analyzing the performance and identifying new opportunities based on customer and business data. This will require a thorough understanding of customer needs, both existing and potential, and use of that knowledge to help deliver marketing plans via key paid media channels
  • Develop marketing plans for primarily paid media across display ads, search and social media channels and identify and develop messaging, targeting, segmentation, and testing strategies to drive Amazon Music acquisition, growth and engagement
  • Building scale and efficiency from paid channels, analyzing current performance, managing budget allocated for paid media and implementing initiatives for testing, optimization and improvement across devices and channels
  • Understand levers for improving customer actions across acquisition and conversion, and engagement, analyze current performance and success of those levers and implement initiatives for testing, optimization and improvement across devices and channels
  • Own the design, development, and maintenance of ongoing marketing metrics, reports, analyses, dashboards, etc. to drive key business decisions
  • 8+ years of relevant work experience in online marketing, marketing communications, and/or consumer products and services
  • Proven track-record of managing and delivering online traffic growth from SEO, sponsored links, banner ads, social media to drive customer acquisition and engagement
  • Highly organized and detail-oriented, ability to quickly learn Amazon tools and processes
  • Ability to deliver on multiple deadlines and prioritize compulsively as a self-directed individual, comfortable with a fast-paced, ambiguous environment
  • Think big and creatively with limited budget on concepting new programs to drive acquisition and growth and rethink how to better serve Music customers
  • Familiarity with online acquisition and subscription business models
  • Intuition for customer communication voice; adept at marketing copywriting
  • Thought leader with a solid understanding of the key business drivers and customer dynamics in the digital media, commerce, advertising, mobile, and high-tech industries
32

Acquisition Marketing Manager Resume Examples & Samples

  • Develop messaging (value props, content) for point of sale materials, as well as online and direct marketing vehicles for multiple consumer segments
  • Ensure marketing materials provide a consistent, integrated brand and messaging experience to end-consumers
  • Plan and execute marketing campaigns designed for A/B and multivariate testing
  • Manage measurement, reporting & insights for campaigns
  • Manage research efforts designed to inform ongoing acquisition marketing strategies
  • 3+ years marketing experience
  • Experience in print, web, digital, & mobile marketing
  • Extremely high attention to details is required
  • Experience with direct mail, including A/B & multivariate testing
  • Copy writing experience for print and digital
  • Experience in financial services preferred
  • Strong analytic mindset focused on testing and measuring impact of initiatives and programs
  • Ability to communicate clearly and concisely work well with other
  • Excel in a fast-paced, dynamic environment
  • Self starter, driven, willingness to take ownership and initiative
  • As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
33

Acquisition Marketing Manager, Europe Resume Examples & Samples

  • Work closely with Director of Ecommerce Marketing Europe to define the ongoing strategy and improve and evolve acquisition marketing programs to drive valuable, repeat customers for kate spade new york (europe)
  • Oversee the planning, development, execution and reporting of all paid marketing programs, including PPC, Paid Social, Display and Affiliate Marketing for katespade.co.uk
  • Collaborate with US counterparts to implement global SEO strategy, to increase brand visibility within local market SERPs
  • Work closely with the Trading Manager, Europe in planning the digital marketing calendar to drive sales across all European markets
  • Work closely with Planning and Finance teams to best manage forecasts and marketing budgets to achieve business KPIs
  • Supervise the management of agency and third party relationships, agreeing commercials terms whilst ensuring targets are met, as efficiently as possible
  • Present accurate and insightful reporting across all marketing activity to senior management, working proactively to make suggestions and recommendations to improve upon business KPIs
  • Work in partnership with CRM team to improve and grow customer retention
  • Test, build and scale additional marketing activity to ensure kate spade new york is visible wherever our customer is present
  • Collaborate with US counterparts to best meet global business objectives
  • Work closely with Brand Marketing and Retail teams, ensuring that the combined marketing plan effectively supports key product pushes, brand marketing initiatives and increasing visibility within target markets
  • Understand the competitive landscape and drive innovation to put kate spade new york ahead of the competition
  • Lead, manage and develop marketing team to deliver exceptional results
  • Experience in e-commerce, preferably for fashion-related company in Europe
  • In depth experience in e-commerce marketing role on a managerial level , preferably for fashion-related company in Europe
  • Ability to partner with multiple cross functional teams
  • Strong management skills
34

Global Partner Acquisition Marketing Manager Resume Examples & Samples

  • Develop innovativestrategies to accelerate new listing growth and exceed new listing goals acrossthe HA network
  • Build the marketing globalpartner acquisition strategy and goals for the next 120 days
  • Establish a new groupwithin HA responsible for global acquisition of our owner segment which focusesits efforts on B2C acquisition
  • Take the owneracquisition efforts to the next level by establishing winning global playbooksacross these segments
  • Create global frameworksand partner with local marketing teams for acquisition activities such asevents and destination related partnerships
  • Develop and activatetesting and innovation strategies into ongoing plans to drive growth partneringwith product and retail teams
  • Accelerate testing acrossperformance marketing channels partnering with performance marketing on goalsand playbooks
  • Lead Nurturing -Understand, audit, and optimize key touchpoints and communications/tactics toturn leads into new listings from content development to sales support
  • Partner closely with Salesteams in Europe and the US to understand gaps, pipelines, and where themarketing team can better support sales
  • Deep expertise and proven success in B2B and B2C acquisition tactics and channels
  • Proven success partnering with sales teams in different locations and countries to understand needs and successfully exceed those
  • MBA desired
35

Global Partner Acquisition Marketing Manager Resume Examples & Samples

  • Develop innovative strategies to accelerate new listing growth and exceed new listing goals across the HA network
  • Build the marketing global partner acquisition strategy and goals for the next 120 days
  • Establish a new group within HA responsible for global acquisition of our owner segment which focuses its efforts on B2C acquisition
  • Take the owner acquisition efforts to the next level by establishing winning global playbooks across these segments
  • Create global frameworks and partner with local marketing teams for acquisition activities such as events and destination related partnerships
  • Lead Nurturing - Understand, audit, and optimize key touchpoints and communications/tactics to turn leads into new listings from content development to sales support
  • 5+ years internet, eCommerce experience in a global capacity
  • 7+ years of acquisition marketing experience, preferably B2C and B2B