Acquisition Marketing Manager Resume Samples

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K Rosenbaum

Kaycee

Rosenbaum

5135 Turner Cape

Houston

+1 (555) 501 2333

5135 Turner Cape

Houston

Phone

p +1 (555) 501 2333

Experience Experience

New York, NY

Acquisition Marketing Manager

New York, NY

Stiedemann, Rosenbaum and McCullough

New York, NY

Acquisition Marketing Manager

Oversee all aspects of search engine marketing (paid search + organic search), media buying and various other direct response marketing initiatives
Responsible for driving new customers to Fandango at an effective cost per acquisition
Work closely with Business Intelligence group to determine effective cost per acquisition by customer segment and channel
Develop and manage all SEM activities, including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic, increase sales conversions, acquire mobile app installs and optimize marketing investment
Prepare reports on all acquisition marketing initiatives and communicate performance to senior management to aid decision making
Oversee all aspects of media planning, buying, creative production and ad trafficking
Initiate multivariate testing to optimize search traffic and sales conversions

New York, NY

Global Partner Acquisition Marketing Manager

New York, NY

Bogan LLC

New York, NY

Global Partner Acquisition Marketing Manager

Accelerate testing across performance marketing channels partnering with performance marketing on goals and playbooks
Accelerate testing acrossperformance marketing channels partnering with performance marketing on goalsand playbooks
Create global frameworksand partner with local marketing teams for acquisition activities such asevents and destination related partnerships
Develop innovativestrategies to accelerate new listing growth and exceed new listing goals acrossthe HA network
Create global frameworks and partner with local marketing teams for acquisition activities such as events and destination related partnerships
Lead Nurturing -Understand, audit, and optimize key touchpoints and communications/tactics toturn leads into new listings from content development to sales support
Lead Nurturing - Understand, audit, and optimize key touchpoints and communications/tactics to turn leads into new listings from content development to sales support

present

San Francisco, CA

Senior Acquisition Marketing Manager

San Francisco, CA

Brown Group

present

San Francisco, CA

Senior Acquisition Marketing Manager

present

Think big and creatively with limited budget on concepting new programs to drive acquisition and growth and rethink how to better serve Music customers
Obsess over customers and how they engage with Amazon on the Amazon website and mobile app, 1P Amazon device and owned and operated entities
Define Acquisition strategies and programs and deliver them at scale
Leverage data to analyze and optimize programs
Serve as an Acquisition marketing expert for the wider Amazon Video team
Work closely with Amazon Video’s product and development teams to inform necessary features and execute initiatives
Report on progress against goals and relevant Acquisition marketing metrics to senior management

Education Education

Bachelor’s Degree in Marketing

California State University, Los Angeles

Bachelor’s Degree in Marketing

Skills Skills

Creative thinker with a strong attention to detail
Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
Strong organizational skills and attention to detail
French, Full professional proficiency
English, Full professional proficiency
Strong knowledge of SQL, Adwords, Google Analytics, and statistical packages
Strong analytical skills with ability to translate data/insight into action
Excellent client management leadership skills
Strong quantitative skills
Deep knowledge of direct marketing and creative practices with proven results

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15 Acquisition Marketing Manager resume templates

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Acquisition Marketing Manager Resume Examples & Samples

Oversee all aspects of search engine marketing (paid search + organic search), media buying and various other direct response marketing initiatives
Responsible for driving new customers to Fandango at an effective cost per acquisition
Work closely with Business Intelligence group to determine effective cost per acquisition by customer segment and channel
Develop and manage all SEM activities, including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic, increase sales conversions, acquire mobile app installs and optimize marketing investment
Prepare reports on all acquisition marketing initiatives and communicate performance to senior management to aid decision making
Oversee all aspects of media planning, buying, creative production and ad trafficking
Initiate multivariate testing to optimize search traffic and sales conversions
Works closely with SEO specialist and various digital and brand marketing teams to coordinate and communicate search engine marketing objectives and campaign results
Plan, develop and execute affiliate marketing programs, with both Commission Junction
Gather all applicable metric data to contribute insightful analysis to make effective, data-driven recommendations for campaign optimization and improvements across all direct marketing campaigns
Manage development and refinement of analytics dashboard to encompass data from all digital marketing channels
Manages a team of 4 Marketing Coordinators
All other duties as defined by Sr. Director of Digital Marketing
A Bachelor’s degree
4+ years’ experience managing acquisition marketing campaigns, such as search engine marketing and affiliate marketing
Strong understanding of various online advertising revenue models including: CPA, CPC, CPL, CPI, LTV
Proven results with optimizing campaigns, to increase ROI and lower advertising cost
Experience with acquiring mobile app installs
Master of Google, Bing and Yahoo search tools
Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
Understanding of Omniture and/or Google Analytics, Commission Junction, Marin and/or other search management tools, Google AdWords and Bing Ads
Excellent problem solving abilities
Superior verbal and written communication skills at all levels of an organization
Able to exercise discretion and keep strictest levels of confidentiality
Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion
Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs
Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders

Vertical Acquisition Marketing Manager Resume Examples & Samples

Develop and implement national vertical prospect acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals. Provide ongoing team updates on campaign components and implementation progress to plan
Ongoing, independent understanding of each vertical’s technology/communication needs, business drivers and pain points and how they translate to TWCBC’s solutions. Development of insightful messaging that drives engagement and lead generation
Work with key stakeholder to develop and execute compelling vertical campaign offers, creative messaging, and appropriate segmentation targeting to generate the required level of vertical sales leads to support a 20%+ increase in overall revenue growth
Interface with key stakeholders to align strategies and ensure proper campaign and sales enablement execution, including finance and legal reviews
Work with Digital Segment and Marketing Analytic teams to establish acquisition target audiences, campaign goals and measure actual campaign results to goals in order to improve future campaign performance. Analyze and thoroughly understand campaign performance, by segment, by tactic, by market in order to optimize future campaign lead generation performance
Manage creative agency relationships in order to execute creative campaign requirements in a timely fashion. Track and report on ongoing agency expenses to ensure alignment with budget goals. Maintain competitive pricing and quality output from all agencies through ongoing RFPs and price quotes from various agencies in the marketplace
Minimum 7-10 year’s relevant work experience required

User Acquisition Marketing Manager Resume Examples & Samples

Bachelor’s degree required, preferably in Marketing or Business
5-7 years of relevant work experience in online/digital marketing with specific experience in audience development and audience segmentation; content publishing and/or healthcare experience a plus
Minimum of 2-3 years online direct marketing experience developing new member acquisition programs
Expertise in specific marketing functions, including digital advertising, digital asset development, creative design & copywriting development
Expansive knowledge of website analytics tools and previous experience utilizing marketing automation platforms
Experience with SEO/SEM software tools
Microsoft Office (Outlook, Word, Excel, PowerPoint) proficiency required
E-mail list management experience required
Up to 10% travel required

Acquisition Marketing Manager Resume Examples & Samples

3-5 years of experience
Ability to think laterally and creatively and problem-solve while juggling multiple tasks
Prior partnerships and events experience
An outgoing personality
Interest in fitness and wellness

Acquisition Marketing Manager Resume Examples & Samples

Lead go-to-market for SMB publisher products globally by planning, executing and scaling sales and marketing campaigns
Generate breakthrough analytical insights that drive significant response improvement, CPA efficiencies, and revenue improvement. Rapidly scale successful programs
Own, manage, and optimize multiple online channels and drive overall short and long-term performance. Identify & optimize for geographical differences
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Work cross-functionally with multiple internal/external stakeholders
Drive marketing team reporting and performance assessment
Clearly and succinctly communicate results to key stakeholders

Senior Acquisition Marketing Manager Resume Examples & Samples

Job Purpose*
Manage global direct marketing activity across print and digital channels to deliver revenues consistent with annual targets. Campaigns: Run a wide range of efficient marketing activities aimed at acquiring new B2C subscribers across offline & online channels. Customer experience: Monitor communications & presentation of offers to ensure consistency globally across all channels. Forecasting: Manage the 1/4ly revenue forecasting process across all markets Budgeting: Manage and administrate a large global budget Offline: Deliver efficient & cost effective direct mail campaigns in appropriate regions. Onboard and manage a range of vendors. Online: Management and optimisation of online channels, including via FT.com, SEM, Social, Affliates & Acquisition CRM. Data: work with data analytics to deepen our understanding of the B2C audience. Develop data driven marketing techniques that support all of the above activities. Collaboration: Work closely with other parts of the Marketing team and other departments across the company, including Editorial, to deliver integrated communications programs. Identify new and innovative opportunities to support global acquisition activity and to complement regional marketing activity. Regularly brief Product Development, IT and Customer Service staff across the business in order to keep them appropriately updated on acquisition campaigns. Ensure the FT brand and PR strategies are embraced by all acquisition activity
An accomplished, multi channel, consumer marketer. First class interpersonal skills and the ability to work effectively; independently, as a member of a global team. Strong people management experience. Strong problem solving skills – supporting an ability to distil large amounts of data into action plans. Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
Solid financial management and analysis skills and a demonstrable ability to manage spend effectively. Capable of handling multiple projects simultaneously without sacrificing quality or impacting deadlines. Resourceful, reliable, energetic & optimistic

Acquisition Marketing Manager Resume Examples & Samples

Work cross-functionally with members of the Small Business Marketing team in the development and execution of strategic programs that drive response via direct mail and email, ensuring marketing goals and benchmarks are met on a monthly, quarterly and yearly basis
Create and augment marketing segments per the overall marketing strategy & guidelines
Effectively plan and execute select marketing campaigns from creative development, production and deliver to drive increased sales leads
Monitor response and campaign cost-effectiveness, analyzes results and recommends changes and new tactics for future campaigns
Manage a monthly, quarterly and yearly marketing campaign calendar
Work with Product Marketing, Sales, and other key stakeholders to create and implement highly effective marketing campaigns

Partnership Acquisition Marketing Manager Resume Examples & Samples

Developing detailed plans for successful launch of campaign activity
Working with Database Marketing and Analytics to develop Acquisition strategies for pricing, special offers, and product mix
Managing the annual budget and monthly accrual process for all acquisition campaigns
Be the point person at Citi for the Suncorp and Card Services Marketing Acquisition activity, driving the strategic direction of all initiatives and managing the campaign pipeline
Focus on meeting revenue targets while managing risk and minimising costs per account
Gain an in-depth understanding of profit models and associated drivers. Monitor monthly financial statements and key indicators to determine specific areas for improvement
Responsible for all reporting on Partner Card acquisition (Suncorp and Card Services) including, but not limited to campaign calendars, marketing metrics and budgets
Develop and implement activity briefs outlining campaigns including account growth, marketing strategy, target audience, creative execution, timing, pricing/offer, test objectives, projected profits and breakeven
Bachelor's degree in Marketing or related discipline
Minimum 3-5 years in Marketing. Experience in credit cards considered a plus
Strong background in retail marketing preferred
Results driven and self motivated
Strong interpersonal and leadership skills

Customer Acquisition Marketing Manager Resume Examples & Samples

Head of Commercial Marketing
Marketing Performance, Web and Digital, Events and Research teams
Driving Marketing success from customer insights
Have a solid marketing background with a previous experience in a similar role
B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation, etc.)
Solid Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics, etc.)
Proven campaign management experience, including budget management and ROI analysis
Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority
A pro-active hands-on approach, with the ability to plan campaigns and execute at tactical and detailed levels
A passion for customer experience - analysing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service
Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
Able to make effective, timely decisions and also empower others to do so within clear accountability frameworks
Strong organisational skills and the ability to plan and prioritise work effectively
Marketing segmentation and planning
Competitor analysis
Agency management

Acquisition Marketing Manager Resume Examples & Samples

Strong knowledge of SQL, Adwords, Google Analytics, and statistical packages
Self-starter and team player
Bonus: experience with BigQuery, CJ, Linkshare, Bing
English, Full professional proficiency
French, Full professional proficiency

Acquisition Marketing Manager Resume Examples & Samples

Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels
Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available
Manage high scale budgets with various platforms, adhering to strict ROI disciplines
A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS
Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current
3-5 years of experience working on direct response, B2C campaigns with 7 or 8-figure annual budgets
Expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools
Quantitative strength, especially with Excel, with the ability to aggregate and pivot data to derive data driven decisions
Strong communication and presentation skills (PPT or Keynote)

Acquisition Marketing Manager Resume Examples & Samples

Develop Customer Journey across targeted segments
Drive 3rd party vendor partnerships for lead/audience targeting
Manage budget and work with key partner to develop business case for campaigns
Develop marketing strategy and campaign management
Define campaign messaging and offer development
On-going performance measurement of leads/audience compared to business case
Run leads ESP agency testing for conversion optimization
Manage Vendor Onboarding process for leads/audience
Refine sales Attribution process from 3rd party sources
Explore Lead processing improvements for efficiency
Insights/analytics for optimization of key segment/target
Prior Marketing campaign and offer development experience
Prior ESP (Email Service Provider) management
Deep knowledge of key targeted marketing practices (digital, social, email and direct mail) with proven results
Strong analytical skills with ability to translate data/insight into action
Deep knowledge of Sprint culture, processes, and operations
Willingness and ability to work in fast-paced and dynamic environment
Willingness and ability to engage in cross-functional collaboration
Three years experience working with marketing policies and procedures
Three years experience in a specialized marketing area (e.g. product management)

Acquisition Marketing Manager Resume Examples & Samples

Manage marketing channels and campaigns (primarily paid) to drive leads and ultimately completed sales of the Yelp Reservations product
Lead campaigns end-to-end from conception to defining objectives, execution, tracking and reporting
Iterate and optimize on campaigns based on results
Analyze and report KPI performance on a regular basis
Collaborate with counterparts across the org from sales, content, creative and product
Contribute to landing page optimization and user flow changes to improve conversion
2-5 years of experience in performance/acquisition/online marketing with a focus on ROI against LTV, preferably in a B2B setting
Proven success managing online marketing programs with CPC, CPA and CPM cost models
Self-starter with strong work ethic
Borderline obsessive attention to detail. To illustrate your attention to detail, please include the word “fantastic” somewhere in your resume
Preferred Education: Bachelor’s degree in Marketing, Mathematics, Economics or other quantitative field
LI-AP1

Digital Acquisition Marketing Manager PPC & Biddable Resume Examples & Samples

Maintaining and further developing a robust PPC programme to ensure the foundations for digital marketing are set up and performance against KPIs are maximized
Developing and driving strategic step changes across PPC to ensure that markets are maximizing net income
Partnering with the Search Analytics team to develop a best in class data led strategy to optimize and grow the PPC channel
Leading the central management of PPC activity for a selected group of international markets
Providing campaign and thought leadership in all elements of the PPC strategy across international markets
Managing a team of PPC Executives who are delivering PPC campaigns for several markets
Maintaining a robust communications programme with the international markets
Critically engage with markets, search engines, the Search Analytics team and other partners to create and execute against a PPC marketing plan aiming at delivering maximum net income and adhering to best practices
Present strategies and plans to senior stakeholders in the markets and other central teams
Support the development of the biddable channel strategy for JAPA
Working cross functionally with other online marketing verticals, especially Display
Strong team manager and ability to be both hands-on with PPC campaigns and strategic
Display knowledge and management experience e.g. retargeting campaigns Desirable

Digital Acquisition Marketing Manager Commercial PPC Resume Examples & Samples

A senior digital leader with a passion for digital marketing and strong track record with 3 to 4 years online acquisition experience
Strong working knowledge of PPC and related technology e.g. Marin Software
Significant experience of managing stakeholders in a matrix environment
Excellent oral and written communication skills including presenting to senior management
Strong team manager and ability to be both hands-on with PPC campaigns and a strategic thought leader Desirable
Experience working across international markets
Experience in B2B marketing
Fluency in one or more language in addition to English
Experience of managing large budgets in a target driven environment

Acquisition Marketing Manager Resume Examples & Samples

The Acquisition Marketing Manager (AMM) is responsible for driving the user (Rider and Driver) acquisition strategy in his/her country
S/he must be data-driven, highly analytical, ROI-focused with a strong track record of driving meaningful growth and engagement, ideally for a direct-to-consumer or large scale B2B SME online subscription product/service
The position demands both a keen marketing sense and strong planning and multi-tasking skills to achieve business objectives. The ideal candidate is a team player who can work in a matrixed regional/country organisation, is relentlessly passionate about growing and engaging our community of Riders and Drivers, and can effortlessly switch back and forth between planning & execution

Senior Acquisition Marketing Manager Resume Examples & Samples

Obsess over customers and how they engage with Amazon on the Amazon website and mobile app, 1P Amazon device and owned and operated entities
Define Acquisition strategies and programs and deliver them at scale
Serve as an Acquisition marketing expert for the wider Amazon Video team
Work closely with Amazon Video’s product and development teams to inform necessary features and execute initiatives
Report on progress against goals and relevant Acquisition marketing metrics to senior management
Own key business metrics, supporting in-depth business reviews and presenting to senior management
Oversee the planning and execution of scalable marketing programs that can be leveraged across all regions
Own and present to senior leadership key performance metrics around customer retention and patterns in usage of the service
Develop a strong culture of rapid experimentation, measurement, and iteration
Use data to measure and understand customer behavior and apply those insights to our marketing levers
Collaborate with other members of the Amazon Video team including Product Management, Business Intelligence, Design, and Engineering to develop customer-obsessed product features and marketing strategies
5+ years’ experience in online and/or consumer marketing
Proven track record of influencing others to drive your key business KPIs
Demonstrated ability to build, execute, and scale cross-functional marketing programs
Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
Must be comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis
Has relentlessly high standards
Experience with marketing a subscription service
Experience in the media industry preferred

Acquisition Marketing Manager Resume Examples & Samples

3 - 5 years of experience in e-commerce, preferably for fashion-related company in Europe
Extensive ecommerce marketing and traffic acquisition experience either agency or client side at an international level
Strong analytical and project management skills
Detail oriented with focus on delivering results
Self-starter, takes initiative, with the ability to juggle multiple priorities

Acquisition Marketing Manager Resume Examples & Samples

Lead at team of acquisition marketers focused on owned and paid channels
Manage and optimize a large, multi-million-dollar advertising budget
Leverage data to analyze and optimize programs
7+ years of acquisition marketing experience
Experience hiring and managing a team
Ability to plan strategically, but stay on top of tactical execution

BTL Acquisition Marketing Manager, BT Mobile Resume Examples & Samples

Deliver results focussed marketing campaigns to drive sales performance
Owns the definition and delivery of an end to end marketing campaign
Ensuring the campaign meets the target positioning for the product
Work with agencies and data teams to ensure results are effective
Ensures that there are clear success metrics for the campaign and actively assesses against this. Uses the learnings to develop future campaigns
As ultimate campaign volume owner, coordinates all activity that contribute to sales performance
For each campaign owned, day to day sales to prospects for Mobile
Mobile brand awareness and consideration
Effective management of campaign budget – usually measured by cost per sale (not cost per response)
Strong marketing experience evidenced by the delivery of volume acquisition marketing campaigns BTL including experience across multiple communications channels including direct mail, email, mobile channels and social
Able to evidence driving large scale results driven marketing campaigns in a major consumer facing PLC business, ideally from a Mobile, Telco, Insurance or other consumer service sector
Skills to effectively manage to Director level essential
Highly numerate and analytical - lives and breathes volume performance on a daily basis
Capable of making deductions and hypotheses from customer insight and data sets
Adopts an entrepreneurial and commercial mind-set
Insight and creativity
Articulate storyteller

Acquisition Marketing Manager Resume Examples & Samples

Work closely with our Pro Acquisition Manager to manage Thumbtack’s digital acquisition marketing efforts
Develop, execute, and measure large scale digital marketing campaigns across SEM and Facebook
Partner with digital marketing peers and agencies to deliver campaigns meeting company business objectives
Leading testing and optimization efforts around ad creatives and landing pages to maximize yield
Staying current on digital best practices and the competitive landscape
3-5 years experience in online marketing at a digital advertising agency or tech company. Minimum 2-3 years operational SEM role required
Demonstrable mastery of marketing platforms including Google Adwords,Facebook, Google Analytics, Pinterest,
Highly attentive to detail, curious, data-driven, with strong problem-solving skills
Advanced analytical skills, including experience in spreadsheets, SQL, analytics, dashboard creation and bid management tools
Ability to work cross functionally with Marketing, Product and Design teams
Knowledge & experience with ad management platforms, such as Nanigans, Kenshoo or others
Experience with landing page optimization and A/B testing projects and tools
Experience with API integrations
A keen understanding of small business owners and the challenges they face in growing their businesses

Acquisition Marketing Manager Resume Examples & Samples

Work with the local General Manager, sales, and marketing teams to develop strategies to drive new member acquisition across a variety of channels
Collaborate with various teams and functions (Brand, Events, Sales, Communications) to execute marketing initiatives and campaigns
Oversee acquisition marketing performance (including SEM, SEO and Paid Social) across London, working closely with channel managers to implement localized campaigns
Manage the development of creative assets, including language localization for sales collateral, website, email marketing, and more
Own and maintain LATAM marketing roadmap to drive growth and meet business KPIs and goals
Develop and share marketing processes and best practices with local Community Management teams
Track and maintain budgets, optimizing for efficiency and ROI
Analyze performance metrics and develop comprehensive reporting on marketing growth and sales

Acquisition Marketing Manager Resume Examples & Samples

Six or more years of experience in marketing activities, preferably focusing on mortgage
Proven experience building strategic marketing plans
Ability to proactively consult with internal customers, business line and/or project leaders
Ability to work independently or as part of a project team
Ability to adapt in a fast-paced, sales-focused environment

Digital Acquisition Marketing Manager Resume Examples & Samples

Oversee the day to day execution and optimization of performance marketing channels including Paid Search, Facebook, Pinterest, Affiliates and Display
Report on program results, both at the top-line, campaign and creative levels, ensuring optimal CPLs and ROI against marketing budget and overall goals
Oversee daily, weekly and monthly reporting
Partner with Creative for development of marketing collateral
2-4 years of experience managing performance marketing campaigns in paid search and/or paid social
Experience with performance marketing channels: Paid Search, Facebook, Pinterest, AdWords, Google Display, Affiliates and Display
Strong Excel skills are a must
Strong PowerPoint skills are a must
Proficiency in GoodData is a big plus!
Entrepreneurial mindset and goal oriented (self-directed, proactive and able to define and execute projects independently)
Highly organized and detail oriented
Adaptable to a fast-paced environment
Digital marketing agency experience a plus

Acquisition Marketing Manager Resume Examples & Samples

Develop and execute digital marketing campaigns, including all traffic, conversion and optimization efforts to reach revenue goals and KPIs while maximizing ROI
Implement digital marketing tactics, including search engine marketing (SEM), pay-per-click marketing (PPC), display, social and retargeting
Identify and drive action plans to improve conversion rates and inbound lead development and demand generation
Collaborate cross functionally with key stakeholders across the company to drive alignment and results on digital marketing initiatives and approaches
Manage SEM and PPC programs to optimize landing pages to improve conversion rates, increase inbound lead traffic and maximize search engine rankings
Plan and execute all pay-per-click campaigns, including vendor management, campaign data analysis and executive reporting to increase traffic and improve customer conversion rates
Utilize display and retargeting campaigns to drive awareness, increase traffic and improve customer conversion rates. Analyze all campaigns utilizing web analytics tools
Manage social media advertising and all other online ad campaigns
Communicate performance, insights and opportunities throughout the organization with frequent analysis and a focus on key performance metrics
Work collaboratively with the marketing team on identifying strategic digital marketing plays that align with goals and objectives
Work with marketing team to identify and execute digital marketing campaigns to drive awareness and revenue for the company
Understand the goals and objectives of our overall partner community and how to effectively reach their customers with a compelling go to market digital plan
5+ years of digital marketing experience in an agency or corporate marketing department managing digital marketing campaigns including programmatic advertising, paid social and retargeting
Significant direct response experience across a range of digital channels including SEM, display and paid social and SEO
Ability to test activity, measure results and optimize accordingly is essential

Acquisition Marketing Manager, Amazon Flex Resume Examples & Samples

Bachelor’s degree in Marketing, or related field
Minimum five (5) years’ experience operating, managing and delivering results in a consumer-facing online retail/services marketing role
Analytical and quantitative skills, as well as the ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
Ability to move from long-term strategy to day-to-day tactical operations challenges
Exceptional passion for delivering world-class customer experiences
Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners
Strengths in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask
Experience optimising paid online marketing campaigns

Digital Acquisition Marketing Manager Resume Examples & Samples

Maintaining scorecard KPIs to ensure that the PPC activity is optimized to generate maximum net income
Leading the evolution of our data strategy by further developing partnerships with key third parties
Monitor internal and external digital trends and technologies to continually improve the programme and maintain competitive advantage
Working cross functionally with other online marketing verticals
A senior digital leader with a passion for digital marketing and strong track record with online acquisition experience
Significant experience of agency management and managing stakeholders in a matrix environment
Strong team manager and ability to be both hands-on with PPC campaigns and strategic Desirable

Acquisition Marketing Manager Resume Examples & Samples

Develop strategy and plan for the segment or other special projects as needed
Partner with the local marketing teams to identify optimal tactics that bring in new gross ads
Work closely with other team members on messaging, content, offers, media, tracking, analytics, and results
Work in Marketo to manage emails and campaigns
Interface with multiple partners across the organization including Sales, Legal, Brand, Product, Consumer Marketing, Media, Finance, and Pricing
Work with 3rd party providers to target the prospects
Provide detailed program reporting and analysis and deliver results above industry benchmarks across most metrics
Manage all assigned programs within the specified budget and timelines
Prepares / responsible for senior-level campaign-related presentations for executive management
Other duties as assigned based upon department goals
Five years of experience developing and implementing marketing strategy and plans for business
Five years of experience in program/project management
Proven ability to implement marketing plans that deliver results
Knowledge of consumer and business segment, sales channels, offers, and devices
Strong experience in preparing material for senior executive level presentations
Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
Excellent client management leadership skills
Positive attitude and eagerness/aptitude to learn and apply new skills
Three years of experience in Marketo or other marketing automation software
Three years of understanding of / experience with SalesForce.com
Three years of experience with Sprint G2M system and processes
Three years of experience in analytics and web tracking

Acquisition Marketing Manager, Amazon Music Resume Examples & Samples

Ownership of highly visible customer acquisition programs and campaigns including responsibility for messaging, scheduling, testing, measuring and analyzing the performance and identifying new opportunities based on customer and business data
Develop marketing plans for various channels (paid media across display ads, search and social media channels, Affiliates, Music partners, offline events) and identify and develop messaging, targeting, segmentation, and testing strategies to drive Amazon Music acquisition and growth
Building scale and efficiency from affiliates and offline channels, analyzing current performance, managing budget allocated for paid media and implementing initiatives for testing, optimization and improvement across devices and channels
Understand levers for improving customer acquisition and conversion, and engagement analyze current performance and success of those levers and implement initiatives for testing, optimization and improvement across devices and channels
Collaborate with several teams, including Amazon Traffic teams, Site Merchandising, Creative, Business Intelligence, Music Product, Marketing, and Amazon Prime teams in both the development and execution of our acquisition plans and initiatives
Own the design, development, and maintenance of ongoing marketing metrics, reports, analyses, dashboards etc. to drive key business decisions
Bachelor’s degree
5+ years of relevant work experience in online marketing, marketing communications, and/or consumer products and services
Proven track-record of managing and delivering online traffic growth from partner channels, affiliates, offline mass media to drive customer acquisition and adoption
Use of web and quantitative analytics including clickstream metrics to evaluate online customer behavior, expertise in A/B testing and optimizations to build scalable programs
Understanding of the streaming Music industry, its trends, seasonality and global business trends/events, and continually monitor competitor/industry developments

Paid Acquisition Marketing Manager Resume Examples & Samples

Strategize and create hugely compelling content optimized for acquiring views, driving traffic, and ultimately building awareness for the HubSpot brand
Amplify social videos through Facebook, YouTube, Twitter, and other paid acquisition channels
Work cross-departmentally with design, copy, and technology to create all campaign assets such as ad creative and landing pages
Run rigorous A/B and multivariate split tests with a focus on increasing awareness and engagement directly through paid ads, but also through organic traffic sources
Manage day-to-day campaign optimizations at every stage in the funnel for each promotional effort
Clearly define success metrics and build robust reporting processes to give key stakeholders visibility into campaign performance
Systemize ad and landing page testing and processes to ensure a controlled environment for all experimentation
Stay current on the latest in ad technology. Investigate and experiment with new marketing channels
3-5 years experience in a marketing role with a focus on content creation and paid online advertising
A proven track record in running online campaigns to maximize video views and engagement
Strong background in using data to inform future decisions and segmentation choices
Excitement about technology and new, innovative technology and apps
Experience designing and creating compelling visual ads, videos, and landing pages
Comfortable juggling multiple company-wide goals and working with multiple teams at once
The ability to identify high-potential segments and tailor messaging to fit them
Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch
Advanced abilities in Excel. Vlookups, Sumif, and pivot tables all sound very familiar
Experience developing attribution models for brand awareness campaigns
Previous success with creating & promoting viral content

Senior Acquisition Marketing Manager Resume Examples & Samples

Ownership of highly visible customer programs and campaigns including responsibility for messaging, scheduling, testing, measuring and analyzing the performance and identifying new opportunities based on customer and business data. This will require a thorough understanding of customer needs, both existing and potential, and use of that knowledge to help deliver marketing plans via key paid media channels
Develop marketing plans for primarily paid media across display ads, search and social media channels and identify and develop messaging, targeting, segmentation, and testing strategies to drive Amazon Music acquisition, growth and engagement
Building scale and efficiency from paid channels, analyzing current performance, managing budget allocated for paid media and implementing initiatives for testing, optimization and improvement across devices and channels
Understand levers for improving customer actions across acquisition and conversion, and engagement, analyze current performance and success of those levers and implement initiatives for testing, optimization and improvement across devices and channels
Own the design, development, and maintenance of ongoing marketing metrics, reports, analyses, dashboards, etc. to drive key business decisions
8+ years of relevant work experience in online marketing, marketing communications, and/or consumer products and services
Proven track-record of managing and delivering online traffic growth from SEO, sponsored links, banner ads, social media to drive customer acquisition and engagement
Highly organized and detail-oriented, ability to quickly learn Amazon tools and processes
Ability to deliver on multiple deadlines and prioritize compulsively as a self-directed individual, comfortable with a fast-paced, ambiguous environment
Think big and creatively with limited budget on concepting new programs to drive acquisition and growth and rethink how to better serve Music customers
Familiarity with online acquisition and subscription business models
Intuition for customer communication voice; adept at marketing copywriting
Thought leader with a solid understanding of the key business drivers and customer dynamics in the digital media, commerce, advertising, mobile, and high-tech industries

Acquisition Marketing Manager Resume Examples & Samples

Develop messaging (value props, content) for point of sale materials, as well as online and direct marketing vehicles for multiple consumer segments
Ensure marketing materials provide a consistent, integrated brand and messaging experience to end-consumers
Plan and execute marketing campaigns designed for A/B and multivariate testing
Manage measurement, reporting & insights for campaigns
Manage research efforts designed to inform ongoing acquisition marketing strategies
3+ years marketing experience
Experience in print, web, digital, & mobile marketing
Extremely high attention to details is required
Experience with direct mail, including A/B & multivariate testing
Copy writing experience for print and digital
Experience in financial services preferred
Strong analytic mindset focused on testing and measuring impact of initiatives and programs
Ability to communicate clearly and concisely work well with other
Excel in a fast-paced, dynamic environment
Self starter, driven, willingness to take ownership and initiative
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws

Acquisition Marketing Manager, Europe Resume Examples & Samples

Work closely with Director of Ecommerce Marketing Europe to define the ongoing strategy and improve and evolve acquisition marketing programs to drive valuable, repeat customers for kate spade new york (europe)
Oversee the planning, development, execution and reporting of all paid marketing programs, including PPC, Paid Social, Display and Affiliate Marketing for katespade.co.uk
Collaborate with US counterparts to implement global SEO strategy, to increase brand visibility within local market SERPs
Work closely with the Trading Manager, Europe in planning the digital marketing calendar to drive sales across all European markets
Work closely with Planning and Finance teams to best manage forecasts and marketing budgets to achieve business KPIs
Supervise the management of agency and third party relationships, agreeing commercials terms whilst ensuring targets are met, as efficiently as possible
Present accurate and insightful reporting across all marketing activity to senior management, working proactively to make suggestions and recommendations to improve upon business KPIs
Work in partnership with CRM team to improve and grow customer retention
Test, build and scale additional marketing activity to ensure kate spade new york is visible wherever our customer is present
Collaborate with US counterparts to best meet global business objectives
Work closely with Brand Marketing and Retail teams, ensuring that the combined marketing plan effectively supports key product pushes, brand marketing initiatives and increasing visibility within target markets
Understand the competitive landscape and drive innovation to put kate spade new york ahead of the competition
Lead, manage and develop marketing team to deliver exceptional results
Experience in e-commerce, preferably for fashion-related company in Europe
In depth experience in e-commerce marketing role on a managerial level , preferably for fashion-related company in Europe
Ability to partner with multiple cross functional teams
Strong management skills

Global Partner Acquisition Marketing Manager Resume Examples & Samples

Develop innovativestrategies to accelerate new listing growth and exceed new listing goals acrossthe HA network
Build the marketing globalpartner acquisition strategy and goals for the next 120 days
Establish a new groupwithin HA responsible for global acquisition of our owner segment which focusesits efforts on B2C acquisition
Take the owneracquisition efforts to the next level by establishing winning global playbooksacross these segments
Create global frameworksand partner with local marketing teams for acquisition activities such asevents and destination related partnerships
Develop and activatetesting and innovation strategies into ongoing plans to drive growth partneringwith product and retail teams
Accelerate testing acrossperformance marketing channels partnering with performance marketing on goalsand playbooks
Lead Nurturing -Understand, audit, and optimize key touchpoints and communications/tactics toturn leads into new listings from content development to sales support
Partner closely with Salesteams in Europe and the US to understand gaps, pipelines, and where themarketing team can better support sales
Deep expertise and proven success in B2B and B2C acquisition tactics and channels
Proven success partnering with sales teams in different locations and countries to understand needs and successfully exceed those
MBA desired

Global Partner Acquisition Marketing Manager Resume Examples & Samples

Develop innovative strategies to accelerate new listing growth and exceed new listing goals across the HA network
Build the marketing global partner acquisition strategy and goals for the next 120 days
Establish a new group within HA responsible for global acquisition of our owner segment which focuses its efforts on B2C acquisition
Take the owner acquisition efforts to the next level by establishing winning global playbooks across these segments
Create global frameworks and partner with local marketing teams for acquisition activities such as events and destination related partnerships
Lead Nurturing - Understand, audit, and optimize key touchpoints and communications/tactics to turn leads into new listings from content development to sales support
5+ years internet, eCommerce experience in a global capacity
7+ years of acquisition marketing experience, preferably B2C and B2B