Marketing Acquisition Resume Samples

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BB
B Bauch
Briana
Bauch
34502 Jo Islands
Phoenix
AZ
+1 (555) 599 1710
34502 Jo Islands
Phoenix
AZ
Phone
p +1 (555) 599 1710
Experience Experience
Chicago, IL
Marketing Manager New Pet Acquisition
Chicago, IL
Cruickshank, Yundt and Bergstrom
Chicago, IL
Marketing Manager New Pet Acquisition
  • Decision maker
  • Manage a A&P budget
  • Design and develop new pet acquisition offering which will maximize sales for the Vet and leverage their recommendation
  • Work with brand teams, sales and advertising agencies to communicate and leverage the differences with Veterinary profession, shelters and pet owner
  • Develop strong relationships with key internal stakeholders (Marketing, Sales, supply chain etc.) but also with external stakeholders
  • Contribute to the development and implementation of long range operating and business plans
  • The Manager is responsible for a A&P budget to support the new pet acquisition
Los Angeles, CA
Digital Marketing Manager Online Acquisition
Los Angeles, CA
O'Kon Inc
Los Angeles, CA
Digital Marketing Manager Online Acquisition
  • Work with internal marketing partners, business development teams, agency partners, and channel partners to execute successful digital marketing campaigns with the goal of increasing sales
  • Execute PPC and Display advertising campaigns. Manage media agency & daily execution of paid search campaigns
  • Establish campaign goals that are aligned with sales targets; analyze and report performance of campaigns against goals (CPA and KPIs)
  • Work in a Content Management System (CMS) to build and maintain web sites, landing pages and content
  • Optimize the customer acquisition channel using A/B and multi-variant testing (ad copy, calls to action and landing pages)
  • Prepare marketing reports by collecting data from a variety of sources including internal sales tools, website analytics platforms, agency partners and lead management platforms
  • Manage creative assets through brand, legal, compliance and risk processes
present
Los Angeles, CA
Marketing & Work Acquisition Specialist
Los Angeles, CA
Bailey LLC
present
Los Angeles, CA
Marketing & Work Acquisition Specialist
present
  • Create and maintain work acquisition materials including resumes, project profiles, etc
  • Brainstorm and implement strategic solutions to streamline work acquisition and marketing processes
  • Strong attention to detail with an emphasis on quality
  • Support interview preparation and develop handouts, agendas, boards, presentations, etc
  • Stay abreast of new and current trends by attending industry programs and representing firm within local A/E/C community, as well as at strategic local business functions and events
  • Engage in “lessons learned” and debrief sessions to collect best practices and areas for continued improvement for work acquisition efforts
  • Provide research support and collateral to business development
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
James Madison University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to multitask effectively
  • Thorough knowledge of how to produce targeted, 1:1 offers communicated via multiple channels with an emphasis on direct mail, email and lead generation
  • Capable of providing guidance while promoting a sense of ownership to employees
  • Proven critical thinking abilities
  • Financial Services experience marketing in a multi-channel, regulatory driven environment
  • Familiarity with financial services related terminology and targeting attributes
  • Support consistent and cohesive messages across all touch points from single experiential events to multi-touch experiences across print, Web, wireless, and other media
  • Navigate matrix organization; influence multiple business lines; balance creative vision with business realities
  • Previous team management experience
  • 8-10 years DM experience
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15 Marketing Acquisition resume templates

1

Marketing Manager, Prime Acquisition Resume Examples & Samples

  • Drive analyses that help connect consumer behavior onsite to actionable testing plans
  • Own and execute ongoing email, push, and onsite campaigns
  • Serve as a global leader for best practices in targeting and messaging to Prime members worldwide
  • Own ongoing A/B testing and optimization of channel management flows
  • Partner with product managers to identify needs and help define necessary product/service improvements and new areas for innovation
  • Direct production of creative assets
  • Build and analyze key metrics and traffic patterns to measure attribution / performance of marketing programs
  • Engage with international teams to drive global success
  • 6+ years professional marketing experience in a fast-moving consumer business
  • Extensive experience with ecommerce analytics
  • Demonstrated success in building measurable online marketing campaigns
  • Proficient with Excel and CMS
  • Outstanding writing, presentation and communication skills
  • Demonstrated ability to define and successfully deliver complex projects with superior ROI—from business case development through deployment
  • Ability to deal with ambiguous problems and build solutions with proper project management
  • Aptitude for being organized with flexibility and for delivering results in a fast-paced environment
  • · Experience with multivariate content testing
  • Proven ability to create customer-facing content that is on-brand, relevant, and tailored to an online audience
  • Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
  • Experience in either e-commerce or consumer technology
  • Excellent documentation skills and workflow management
  • Thinks strategically, but stays on top of tactical execution
  • Familiarity with SQL desired
  • Comfortable with ambiguity
2

Sales & Marketing Acquisition Integration Leader Resume Examples & Samples

  • Leads the evolution, management, integration, and implementation of sales support systems/processes to meet the rapid growth of the business
  • Communicates new/updated programs, policies, and processes to the Sales organization
  • Creates and organizes policy, practices and governance program
  • Consolidates and produces metrics that assist in understanding the impact of proposed changes or issues
  • Partners and solves integration challenges with internal stakeholders – compensation, billed revenue, business intelligence, custom billing, SFDC team, and geo sales ops
  • Develops external relationships and processes with sales, finance, HR, legal and other stakeholders to identify and address integration issues
  • 10+ years of significant experience in a leadership role in Sales, Sales Operations, Sales Management, Acquisition Integration or other related field of similar responsibilities
  • BS / BA degree
  • Demonstrated ability to define, refine and implement sales processes, procedures, and policies
  • Ability to conduct sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
  • Strong written and verbal communication skills, with a track record of presenting to senior management
  • Excellent cross-group collaboration skills, are highly organized, and are efficient in ambiguous situations
  • MBA or other relevant advanced degree
  • PMP certification a plus
  • Experience in a mid-to-large scale multi-geographical high-tech sales organization
3

Marketing Executive Mid & Large Market Acquisition & Engagement Resume Examples & Samples

  • Create lead gen activities, conversion programs and marketing acquisition activities that provide measurable improvements to the German MM +LM as well as B2B card business
  • Drive demand generation tactics and acquisition tools by e.g
  • Support the Partnership team with relevant Marketing
  • Build event plan and execute fair/event activities in close alignment with Sales
  • Day to day management, monitoring, optimization and prioritization of MM + LM channel initiatives in order to drive sales
  • Manage and continuously enhance Decision Maker, Program Administrator and Corporate Cardmember spend engagement strategy and its execution to activate spend, drive engagement and maximize satisfaction
  • Share best practices and actively support smaller markets in the cluster with same goal set like Netherlands and Austria
  • Work closely together with team members driving leads through database driven activities like Telemarketing and Cold Call
  • Manage A&P budget linked to all activities from lead gen, prospect acquisition until early engagement phases as well as x-sell initiatives
4

Direct Marketing Acquisition Team Manager Resume Examples & Samples

  • Five or more years of project management or related experience
  • Five or more years of experience in marketing or financial industry
  • Knowledge of consumer financial services products and managing compliance driven requirements
  • Strong organization/prioritization skills
  • Internal and external timeline management
  • Ability to multitask effectively
  • Previous team management experience
  • Capable of providing guidance while promoting a sense of ownership to employees
  • Ability to see the big picture and make strategic changes as needed to meet annual goals
  • Thorough knowledge of how to produce targeted, 1:1 offers communicated via multiple channels with an emphasis on direct mail, email and lead generation
  • Financial Services experience marketing in a multi-channel, regulatory driven environment
  • Familiarity with financial services related terminology and targeting attributes
  • Support consistent and cohesive messages across all touch points from single experiential events to multi-touch experiences across print, Web, wireless, and other media
  • Navigate matrix organization; influence multiple business lines; balance creative vision with business realities
  • Proven critical thinking abilities
  • 8-10 years DM experience
  • Understanding of regulatory requirements
  • Familiarity with response rates and direct mail success measures
  • Developing channel strategies
  • Segmentation strategies
  • Modeling usage
  • Forecasting
  • Directly driving units and/or revenue towards annual goals
5

Marketing & Communications Analyst Talent Acquisition Resume Examples & Samples

  • Providing a link between the Talent Acquisition mangers and the marketing function
  • Negotiation with job board and CV database providers to optimize job postings on a global basis
  • Developing employment campaigns for specific Talent Acquisition requirements including diversity and nationalization
  • Contribute to the upgrading of process and policy to underpin Talent Acquisition activities
  • Analyse job board and CV search database success data and recommend actions
  • Lead the marketing aspect of Baker Hughes’ university recruitment campaign globally
  • Develop relationships with Baker Hughes global recruitment managers to provide advice and recommendations on marketing strategies
  • Proficient in Microsoft Word, MS Project and PowerPoint
  • Intermediate skills in Microsoft Excel including experience analysing data
  • Experience working with TA vendors including job boards
  • Marketing experience linked to attracting candidates
  • Excellent written and verbal communication skills, with ability to quickly and positively influence others
  • Experience with Applicant Tracking Systems (ATS)/Talent Acquisition Systems (TAS) projects is preferred
6

Digital Marketing Intern, Acquisition Resume Examples & Samples

  • Assists with the execution of various tasks related to acquisition communications within direct mail and email marketing tactic
  • Provides assistance with campaign testing, tracking, cross functional team communications, and task management
  • Conducts marketing trend research to identify up and coming email marketing tactics
  • Other clerical and organizational tasks for the team
  • Able to work both independently, and as a member of a team
  • Skilled in Microsoft Excel, Power Point and Word
  • Experience in email marketing required
  • Possess strong attention to detail, organizational and project management skills
  • Undergraduate working towards a Bachelor’s degree
  • Minimum 3.0 cumulative GPA. Additional requirements might apply
7

Marketing Manager, Customer Acquisition Resume Examples & Samples

  • 7+ years of relevant work experience in the advertising or marketing industry
  • Proven experience building test and learn plans that continuously improve program engagement and effectiveness, with a heavy focus on lead generation initiatives
  • Proven experience working (hands-on) with industry tools and analytics packages including Social posting and listening, web analytics, CRM, and marketing automation platforms such as Marketo, Eloqua, Hootsuite, Wordpress, Adobe Analytics, Adobe Photoshop, and Google Analytics
  • Superior oral and written communication skills with an innate attention to detail, as well as an ability to translate technical information to a non-technical audience
  • Bachelor’s Degree in Marketing, Advertising, or equivalent experience in the industry
  • Demonstrated experience using analytical to measure online marketing performance, determine improvements and innovations, and make adjustments accordingly
  • Experience leading cross-functional projects internally and externally
  • Outstanding attention to detail and project management skills with ability to deliver results in a fast-paced, ambiguous environment
  • 3-5 years of management experience
  • Services industry marketing experience
8

Marketing Manager Partnership Acquisition Resume Examples & Samples

  • Achieving new to bank and cross-sell account targets utilising all Marketing channels
  • End-to-end management of the marketing and marketing related operational activity, to support the Partner’s cards acquisition marketing strategies, including offer development and marketing campaigns (eDMs, POS activity, branch collateral, OBTM/IBTM and mortgage cross-sell activity)
  • Works with Partners as the key contact point for Partnership Acquisition Marketing – leads the day-to-day management of the marketing strategy and implementation
  • Develops yearly marketing plans and ongoing campaign strategies in conjunction with the Partners
  • Monitors results and seeks continuous CPA improvement (when appropriate) and channel optimisation
  • Monitors key acquisition metrics (approval rates, daily volumes, cancellation rates by channel)
  • And influences improvements as required
  • Works with key internal stakeholders to deliver profitable offers and acquisition KPIs - including Partnership Commercial and Product, Sales and Distribution, Risk, Compliance, Finance, Product Operations, Credit Operations, Digital, Decision Management, Customer Experience, call centres etc
  • Works with the broader Partnership team (Commercial and Product, Sales and Distribution) to achieve the best outcomes for the Partners and for Citi – fosters a team relationship with shared goals
  • Managing the annual budget and monthly accrual process for all acquisition campaigns; meeting all reporting deadlines including accruals, campaign calendars and marketing metrics and ensuring ongoing optimisation of budget allocations
  • Be the point person at Citi for the Card Services and BOQ Marketing Acquisition activity, driving the strategic direction of all initiatives and managing the campaign pipeline
  • Focus on meeting revenue targets while managing risk and minimising costs per account. Contribute to targets relating to Partner performance including, attrition, activation, BT rates, revolve rate, ANR and profitability
  • Gain an in-depth understanding of profit models and associated drivers, credit and risk policies – to support offer development and trend analysis. Monitor monthly financial statements and key indicators to determine specific areas for improvement
  • Responsible for providing reporting and insights on Partner Card Acquisition (Card Services and BOQ) including, but not limited to, campaign calendars, marketing metrics, budgets and contribution to the monthly Business Review and quarterly/half yearly/annual reviews
  • Develop and implement marketing activity by leveraging processes and controls to mitigate risks. Partner Marketing Checklists, Activity Briefs, Communications Approvals, Maker/Checker Process etc
  • Implement process improvements where possible to minimise campaign timelines and maximise account bookings. Continually investigate ways to achieve improvement in areas of risk management, application processing and decisioning, Fraud, Citiphone, and the Mailhouse
  • Develop strong relationships with all internal stakeholders - to assist in optimising account acquisition of all products
  • Understand credit and risk policies to identify opportunities pertaining to credit policy
  • Gain an in-depth understanding of the marketplace
  • Lead or Assist on key projects and initiatives from a marketing perspective as required
  • Supports Senior Marketing Manager as required
9

Director of Digital Marketing & Media Acquisition Resume Examples & Samples

  • 10+ years’ experience in digitalmarketing with direct marketing experience preferred
  • Previous experience working in the on-line/acquisitionenvironment with a keen understanding of SEM, SEO, display, performance mediaand the evolving landscape
  • 2+ years’ experience working onoffline/ traditional media. Direct Response experience is a plus
  • Experience managing multiple agenciesand solid understanding of the complexity of an offline acquisition funnelfueled by online media
10

Marketing Manager, Student Card Acquisition Resume Examples & Samples

  • Monitor campaign performance, consulting agency partners and channel experts as needed, to maximize acquisition investment efficiency
  • Drive the creative strategy with internal or external agencies for delivering any new or revised creative assets for campaigns
  • Maintain strong risk management, internal controls and compliance practices
  • 2+ years digital marketing experience
  • Bachelors degree in marketing, business or related field (or equivalent combination of education and experience)
  • Proficiency in MS Word; advanced skills in MS Excel and Powerpoint
  • Experienced in delivering business results to Senior Leadership
  • Strong attention to detail, and active listening skills
  • Agency/ creative management experience
11

Marketing Consultant, Acquisition Miles Card Resume Examples & Samples

  • Collaborate with agency partners and Acquisition Channel Managers to manage and optimize existing campaigns in paid search, affiliates, display and email channels and drive acquisition of new accounts
  • Identify opportunities and tactics to drive organic traffic to our website; includes SEO, conversion rate optimization, creative refreshes, Social Media marketing, etc
  • 7+ years work experience in B2C marketing or related field
  • 3+ years digital marketing experience
  • Bachelors Degree in Business /Marketing or equivalent combination of education and experience
  • Proficiency in MS Word; advanced skills in MS Excel and Powerpoint,
  • Aptitude to learn new skills
  • Advanced Degree in Business or related field
  • Agency /creative management experience
  • Digital marketing, project management certificates
  • Experience with SQL, SEO, A/B Testing, Website Traffic / Performance Analysis and Improvements (Site Catalyst)
  • Analytical background
12

Acquisition & Engagement Communication Marketing Executive Resume Examples & Samples

  • Primary responsibilities will be to contribute to the performance of Acquisition Channels through the development and management of end to end communication projects both online & offline
  • Ensure correct and effective visibility to the product benefits, brand benefits and acquisition offers on all communication materials
  • Ensure support to Acquisition teams on the definition and execution of the campaigns ensuring the correct positioning of acquisition offers and product value in order to support new Customers acquisition
  • Manage the direct relationship with the creative and printing agencies to ensure the best qualitative results of the projects and the respect of budget dedicated
  • Develop and monitor the use of welcome materials (Welcome packs, activation packs, welcome center, DDOs ...) looking at acquisition performance and inventory management
  • Particular focus will be on enrich the activation strategy through new initiatives for increase spending and engagement for New Customers
  • A great opportunity will be also to be the key point of contact, within Consumer organization and thanks an ongoing alignment with GMS, for the development of a new Coverage communication strategy and execution
  • Proven analytic skills
  • Passion in understanding Customers’ needs and creating and communicating the products and services our customer desires
  • Ability to manage and drive multiple projects simultaneously with a strong driving-the-results attitude
  • Knowledge and experience with various elements of consumer marketing
  • Experience from working with agencies from a business perspective
  • Marketing/Communication degree strongly preferred
13

Talent Acquisition Employer Brand & Marketing Director Resume Examples & Samples

  • Leveraging leadership and project management acumen to develop and execute strategic initiatives aligned with the TA COE and overall firm's business needs
  • Branding and marketing tools and methodologies; and,
  • Social media channels and related strategies
  • Leading the strategic planning and development of a employer brand across all recruitment channels including recruitment marketing, recruitment marketing technologies and programs, social media and career websites
  • Advising the business and internal stakeholder groups on talent attraction marketing strategies
  • Managing a team of talent acquisition marketing managers
  • Performing assessment of employer brand performance to targeted objectives
  • Driving employer branding innovations
  • Serving as the main point of contact for all recruiters within Talent Acquisition to advise on effective and compliant marketing strategies
  • Managing all relationships with external companies such as Universum, Vault, etc
  • Overseeing and developing the Social Media strategy with oversight of the Social Media Manager on the execution of the strategy
  • Developing marketing budgets; and,
  • Owning, developing and maintaining effective working relationships with internal and external stakeholders including Brand team, national communications liaisons, LoS and Market Partner and HR leaders, and legal/risk control functions
14

Marketing Director, GCP Acquisition Resume Examples & Samples

  • Managing multiple tele sales third party vendors and implementing growth initiatives
  • Generating sales leads covering the Middle Market and Large Market commercial segments for both card product and non-product commercial features (Merchant Financing and US FXIP)
  • Converting leads into appointments for the Field Sales organization - primarily through outbound calling with an external third party vendor as well as with inbound phone and chat teams
  • Deliver inbound and outbound telesales growth for Merchant Financing - integrated into the loan origination platform in collaboration with the operations team
  • Expand the inbound tele sales and live chat programs for FXIP by ensuring growth of qualified inbound, third party prospect leads
  • Improve our lead data quality with a nimble outbound calling team, an external third party vendor which is leveraged by the commercial tele sales organizations
  • Close coordination across the Blue Box with the Field, GIM (Global Information Management), World Service, Privacy, GCO (General Counsels Office), Compliance, external vendors including agencies
  • Strategic thinker with the ability develop holistic strategy and the key initiatives needed to support
  • Ability to partner with and influence key stakeholders both internally and externally
  • Strong communication skills across all levels of the organization – internally and externally
  • Analytical skills - ability to draw actionable outcomes from large sets of partner, GIM, sales performance data
  • Creative thinker with a passion to innovate, take measured risks and challenge business as usual
  • Experience working with and leading large cross functional teams
  • Highly effective problem solver that can drive results across multiple channels
  • Ability to lead a high performing team and motivate in a dynamic and changing environment
  • Telesales and vendor management experience preferred
  • Ability to travel 25% of the time
  • Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions
15

Analytics Specialist, Marketing Acquisition Resume Examples & Samples

  • Drive Fibe TV, Internet, and Home Phone acquisition growth in key segments by playing a quarterback role on all data-driven projects
  • Produce weekly and monthly scorecards for a variety of MDU business segments and regions
  • Understand and improve upon MDU performance trends (eg: monthly churn in large buildings vs small, channel specific customer conversion rates by geographic area, etc); Identify how these trends differ versus those of other segments within BRS
  • Work cross-functionally to increase frequency and improve accuracy of all available MDU source data
  • Team up with those producing BRS customer activation forecasts and provide segment specific MDU inputs
  • Work with Google based tools to produce heat maps and other visual data models
  • Produce predictive equations and algorithms to better identify high-opportunity MDU buildings for marketing rights and acquisition tactic targeting
  • Work with BRS’ pricing team to manage availability and specific details of Bell bundle offers
  • Create compelling and strategic marketing presentations to obtain buy-in and alignment across key campaign stakeholders
  • Actively contribute to the overall marketing planning cycle and occasionally lead end-to-end execution activities for new tactics
  • University degree in Marketing, Finance and/or Business Administration
  • 2-3 years’ experience working as an analyst, in marketing program management or in another data-driven discipline
  • Advanced MS Office skills, particularly MS Excel
  • Demonstrated interpersonal skills – comfortable working with various channel partners
  • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
  • Bilingualism (French / English) is an asset, but not a requirement
  • Knowledge of players, large and small, in the telecommunications competitive landscape
  • Previous experience with data-driven marketing strategy
16

Online Marketing Executive Consumer Acquisition Resume Examples & Samples

  • Passionate about digital performance marketing and constantly looking for new trends in the industry
  • 1-2 years work experience in an e-commerce or digital marketing role
  • Experience with managing at least two of the following areas: display advertising, retargeting, social advertising, SEA, SEO, affiliate marketing, e-mail marketing, conversion optimisation
  • Agency background is a plus
  • Self-starter with a hands-on mentality
  • Strong analytical skills and ability to translate this into action
  • Strong commercial drive and a will-to-win
  • Effective communication skills (at all management levels) in Dutch and English
  • Strong internal and external relationship management
  • Bachelor or Master degree in (Online) Marketing, Business Administration or Communications
17

Marketing Manager, Loyalty Acquisition Resume Examples & Samples

  • A minimum of 5 years of marketing experience
  • Proven success in developing and executing high-impact marketing programs
  • Experience or familiarly with A/B testing
  • Demonstrated experience with basic ROI analysis in Excel, and PowerPoint presentations
  • The ability to
  • See the big picture, but is also detail-oriented to ensure flawless campaign delivery
  • Adapt quickly to changing requirements in a competitively charged environment
  • Try new things to drive execution that successfully differentiates our product among a vast number of competitors
  • Excellent verbal and written communications skills
  • Strong cross-group and cross-division collaboration skills
  • Must be authorized to work in the U.S
  • Preferred
  • Loyalty or direct marketing experience
18

Director, Digital Marketing Acquisition Resume Examples & Samples

  • 30%: Digital Media Budget Allocation: Accountable for digital marketing budget to optimize spend across digital channels, including display media, SEM and direct marketing. Will include oversight of our media agency and close collaboration with the creative team on production needs
  • 30%: Accountable for the segmentation and targeting plan aligned to customer behaviors and needs, including the following components: (1) Communication and Media Planning -- develop acquisition plan against each status within SFDC and defined prospect segments that are designated as marketing targets, establishing automation paths at the individual customer level. (2) Planning and development of the segmentation structure within SFDC and other media tools, ensuring the appropriate variables are identified and included for targeting, establishing and applying the SalesForce Marketing Cloud and/or other tools for automation (in direct collaboration with media agency)
  • 15%: Aligns digital acquisition strategy to creative campaign concepts and overarching campaign calendar, this will include assisting in guiding creative direction of each campaign and content development. Collaborates with other marketing channel functions on integrated campaign strategy
  • 15%: Reviews performance metrics of communication/segmentation plans and adjusts strategy accordingly. Includes direction and collaboration with agency partners
  • 10%: Collaborates with International partners for brand consistency and shared efficiencies across global marketing presence
  • Digital marketing knowledge, skills and experience with $1B plus consumer brands
  • Excellent communicator with strong editing skills
  • Extensive experience working with media tools, CRM systems and managing complex databases
  • Proven experience applying segmentation strategy to marketing communications targeting and planning
  • Extensive experience in digital marketing environments, including thorough understanding of development process and creation of assets to be distributed through digital marketing channels
  • Significant demonstrated leadership capability
  • Experience managing a team across a broad range of marketing functions
  • Significant experience working with a large outside Sales organization
  • Possesses good judgment, strong collaborative skills, and the ability to navigate and influence across different functions in an organization
  • Experience marketing a service related product to high net worth individuals is desired
19

Marketing Manager Credit Card External Acquisition Resume Examples & Samples

  • Strong digital Senior Campaign Manager with proven +5 years of experience managing and launching marketing campaigns (multi-channel: digital, social, mobile), understanding of the consumer financial services industry (credit cards a plus), sound analytical-thinking skills, digital agency management experience, outstanding communication skills and customer-centricity, previous responsibilities for budget management
  • Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project team(s)
  • This role is applicable for individuals covering broader areas of responsibility versus focusing on one specific role
  • Minimum of five plus years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalent
  • Bachelor’s degree in Marketing, Business, related field, or equivalent experience
  • Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills
  • Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
  • Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization; history of communicating effectively within the organization and with customer groups
20

Digital Marketing & Acquisition Manager Resume Examples & Samples

  • Working with multiple international markets across the globe and internal stakeholders to drive the maximum return from the internal acquisition channel
  • Partnering with, supporting and influencing key stakeholders to drive significant growth for internal acquisition (test and implement new campaign opportunities to deliver relevant content and offers to existing American Express Card Members)
  • Guide and support the execution of targeted campaigns and the end-to-end campaign management across various channels such as Website, Email, Social Media etc
  • Responsible for deep understanding and improving the acquisition channels, roadmaps & activities
  • Influence every aspect of the execution, from the offer construct, to the channel of delivery, the business rules and exclusions, targeting and message
  • Maintain knowledge & best practice sharing and booklet documents and co-ordinate international marketing community calls to showcase channel excellence across markets and key stakeholders
  • Collaborating with multiple internal stakeholders to execute more volume of customer-centric treatments and campaigns
  • Use cross channel and roadmap knowledge to support new initiatives such as specific new channel explorations
  • Keeping up to date with latest trends and new developments in the digital space
  • Bring new thinking and innovative ideas to contribute to the on-going innovation and strategy of the team
  • A results driven, fact-based marketer with experience of digital marketing and an understanding of acquisition channels and the technology that drives them
  • Consistent top performer with proven ability to drive results
  • Digital Acquisition & Marketing expert with preferably working experience in a local market or in International
  • Global and local experience preferred
  • Strong Project management skills with experience of managing project plans, roadmaps and budget
  • Knowledge of acquisition and marketing processes and campaign execution and ability to analyse varied data sets
  • Ability to communicate clearly and effectively
  • Strong relationship building skills and the ability to collaborate effectively with multiple stakeholders
  • Must be resilient and flexible, with the ability to deal with ambiguity and rapid changes
  • Cooperative and growth Mindset that puts the success of the organization first and is willing to help others achieve the goals
  • Have a passion for digital and Card Member Marketing
  • Intellectual Curiosity
  • MBA strongly preferred
21

Acquisition Optimization Marketing Specialist Resume Examples & Samples

  • In depth knowledge on campaign optimization to drive leads
  • Broad UX and websites optimization experience
  • Solid understanding of how digital channels (with respective behavior) work and knows how to set them up for success
  • Ability to leverage paid and owned channels (website and social media) in order to drive acquisition
  • In-depth knowledge of what works and what are hurdles exist in both the digital world and the complex internal environment
  • Degree educated; major in marketing or communications or business desirable
  • Ideally 5 years' experience in general marketing, CRM, digital and lead generation
  • Excellent English
  • Strong Project management, stakeholder and or marketing skills
  • Strong leadership and motivational skills
  • Capability to effectively communicate with internal and external stakeholders at various levels
  • Client focused
  • Know-how/experience in the financial or luxury brand industry
22

Marketing Manager, Customer Acquisition Resume Examples & Samples

  • 5+ years in database driven marketing, CRM experience prefered
  • Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus
  • Strategic program development and big picture thinking in consumer e-commerce merchandising
  • Familiarity with key marketing metrics – solid analytical expertise
  • Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social)
  • Ability to travel up to 15% - both domestically and internationally
  • Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
  • Self-starter, highly flexible, ability to handle changing directions/priorities​ and roles as business needs evolve
23

Marketing Manager, Customer Acquisition Resume Examples & Samples

  • Develop promotion planning and offer strategy including pricing, incentives and segmentation. Work with our publisher partners and other stakeholders to build velocity around a promotion calendar that leverages Amazon and publisher assets and industry best practices
  • Review and rebuild email acquisition strategy, including segmentation and A/B testing to optimize the channel. Develop and implement ways to make email deployments more effective and efficient
  • Work with internal Amazon teams to optimize SEO, SEM, retargeting and other channels to drive engagement and achieve conversion goals
  • Leverage Amazon’s ‘big data’ to increase the productivity of our acquisition efforts. Work with business intelligence team to build/refine acquisition models that maximize sales and downstream value to Amazon
  • Work with internal teams to understand and improve algorithms that determine upsell and cross-sell capabilities within the Amazon ecosystem
  • Create and update weekly performance scorecards that monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts
  • Work closely with finance team to explain financial impacts of demand activities on p/l
  • Plan and execute primary consumer research that answers key business questions
  • Think strategically and analytically about new ways to introduce our products to customers and increase relevance
  • Evaluate and champion ideas within the context of our current business model, while also looking for transformational opportunities that change our perceptions of our products and our markets
  • 3+ years of digital marketing experience with a track record of launching successful demand generation programs
  • Functional expertise in one or more of the customer acquisition channels listed above
  • Ability to work with marketing automation tools to develop and execute email marketing campaigns
  • Functional expertise in digital and retail marketing (including email, SEO/SEM)
  • Proven track record of taking ownership and driving results
  • A desire to work in a fast-paced, data-driven environment
  • Results-oriented problem-solver and team player
  • Business and technical savvy that enables interface with all levels and disciplines within the organization
  • High attention to detail and project management skills, able to manage multiple, competing priorities simultaneously
  • Excellent communication and cross-departmental management skills
  • Analytical mindset with demonstrated proficiency in marketing and web metrics
  • MBA preferred
24

Marketing Manager New Pet Acquisition Resume Examples & Samples

  • Formulate strategic marketing plans and associated tactics to maximize long term acquisition of new pets for Vet clinics
  • Create programs and services that position our brands with quantifiable differences vs. competing products and companies
  • Work with brand teams, sales and advertising agencies to communicate and leverage the differences with Veterinary profession, shelters and pet owner
  • Design and develop new pet acquisition offering which will maximize sales for the Vet and leverage their recommendation
  • Responsible for the development and implementation of strategic and tactical plans for marketing, market development, brand positioning, and the development of new products and services in the new pet acquisition space
  • Anticipate and act upon industry trends, market needs, and new and unique opportunities for business growth
  • Communicate with internal stakeholders and external partners to produce effective and actionable programs to meet market needs
  • Manage a A&P budget
  • Contribute to the development and implementation of long range operating and business plans
  • Develop strong relationships with key internal stakeholders (Marketing, Sales, supply chain etc.) but also with external stakeholders
  • Measurement of success will be assessed on KPIs including new pets acquired, $ sales, market share, shelter penetration, return on investment of programs and promotions. Other measurement will be on personal objectives
  • The Manager is responsible for a A&P budget to support the new pet acquisition
  • Develop strong relationships with key internal stakeholders (Marketing, Sales, supply chain, etc.) but also with external stakeholders including shelters, KOLs, advertising agencies, industry professionals, etc
25

Specialist, Retail Marketing Acquisition Resume Examples & Samples

  • Drive TV, Internet and Home Phone acquisition growth in key segments through the development, implementation and analysis of end-to-end retail marketing campaigns to drive sales through a variety of tactics including direct mail, e-mail, online marketing, mass advertising and grassroots activities
  • Coordinate new campaign launches with cross functional partners such as Pricing, IMS, Marketing Take to Market team and Retail Channel Prime
  • Manage relationship with partners and communicate marketing strategies in delivering new campaigns
  • Brief Marketing Communications on upcoming campaigns that will include new offers, new product launches, key messages for in-store materials and quantitative/qualitative objectives of the campaign
  • Brief Merchandising on new product launches and support the in-store experience through displays and demos
  • Conduct post campaign analysis to identify learnings and recommendations with key stakeholders to drive the business forward
  • Manage process and timelines for retail flyers
  • Communicate pricing/offer changes and impacts to retail stakeholders
  • Participate in quarterly and annual planning
  • University degree in marketing and/or Business Administration
  • 3-5 years experience within Marketing organization, in the telecommunications industry would be preferred
  • Marketing Communications experience would be considered an asset
  • Proven ability to think strategically and solve problems creatively
  • Strong analytical, problem solving and decision-making skills
  • Ability to build compelling, executive-level presentations and to deliver recommendations with confidence
  • Strong ability to work cross-functionally
  • Self-starter, with the ability to manage multiple priorities with limited supervision
  • Advanced knowledge of Microsoft Office applications – PowerPoint and Excel
  • Deadline oriented
26

Acquisition Optimization Marketing Manager Resume Examples & Samples

  • Drive the lead generation agenda and strategy in partnership with various stakeholders
  • Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Co-manage with the content team the on boarding process of new leads. Nurture these leads to the point where they are qualified to pass to the business
27

Digital Marketing Manager Online Acquisition Resume Examples & Samples

  • Work with internal marketing partners, business development teams, agency partners, and channel partners to execute successful digital marketing campaigns with the goal of increasing sales
  • Execute PPC and Display advertising campaigns. Manage media agency & daily execution of paid search campaigns
  • Establish campaign goals that are aligned with sales targets; analyze and report performance of campaigns against goals (CPA and KPIs)
  • Work in a Content Management System (CMS) to build and maintain web sites, landing pages and content
  • Optimize the customer acquisition channel using A/B and multi-variant testing (ad copy, calls to action and landing pages)
  • Provide technical expertise on digital campaigns including but not limited to URL query string builds, cookie placements and promo codes, tagging pixels and related items as needed
  • Evaluate end-to-end customer experiences across multiple channels and customer touchpoints to identify optimal customer paths
  • Prepare marketing reports by collecting data from a variety of sources including internal sales tools, website analytics platforms, agency partners and lead management platforms
  • Manage creative assets through brand, legal, compliance and risk processes
  • Compile industry research, competitive landscape information, and trade intelligence for paid search strategy development and optimization
  • Identify new trends and capabilities with the goal of optimizing performance
  • Keep current on the latest digital/paid search trends and opportunities to incorporate into ongoing campaign management
  • 8-10 years of online marketing experience, with 5-7 years of hands-on experience with paid search & display advertising campaign management
  • Experience with Adobe Marketing Cloud products including Adobe Experience Manager, Adobe Campaign, Analytics, and Test & Target
  • Able to set up and review paid search account structures for optimal performance, research keywords, write ad copy and conduct A/B testing
  • Experience working with a paid search bidding and optimization platforms
  • BA/BS degree or equivalent working experience
  • Positive “can-do” attitude able to “get things done” even if faced with resource or budget constraints
  • Familiar with Display advertising tools & platforms including (DMP’s, DSP’s, DoubleClick)
  • Understanding of advertising on devices and platforms including, Desktop, Tablet and Mobile
  • Solid knowledge of website analytics tools including Google Analytics & Adobe Marketing Cloud
  • Strong analytical skills and data-driven thinking
  • Ability to build relationships and collaborate effectively in a matrix organizational structure and with vendors and agencies
  • Experience managing marketing budgets and forecasting/reporting results
  • Able to manage multiple projects and multiple project types simultaneously
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Marketing & Work Acquisition Specialist Resume Examples & Samples

  • Work Acquisition
  • Draft, edit and produce materials used in client submissions and RFQ/P responses
  • Create effective section layouts, customize resumes/profiles, confirm team references, generate experience lists, request financial and/or legal information
  • Work closely with other marketing team members and coordinate with operations, estimating, leadership, and business development teams to manage timelines for production and packaging to meet submission deadlines
  • Support interview preparation and develop handouts, agendas, boards, presentations, etc
  • Stay abreast of new and current trends by attending industry programs and representing firm within local A/E/C community, as well as at strategic local business functions and events
  • Engage in “lessons learned” and debrief sessions to collect best practices and areas for continued improvement for work acquisition efforts
  • Provide research support and collateral to business development
  • Coordinate the development of project budgets and fee proposals to support preconstruction efforts for current and prospective clients
  • Infrastructure
  • Create and maintain work acquisition materials including resumes, project profiles, etc
  • Coordinate project photography and project team debrief interviews at the completion of a project
  • Maintain the AIA A305 document in conjunction with national work acquisition group
  • Maintain and update CRM, as needed
  • Brainstorm and implement strategic solutions to streamline work acquisition and marketing processes
  • 4+ years marketing in professional services BS/BA with concentration in marketing, business, or communications preferred
  • Excellent communication and interpersonal skills with a focus on customer service
  • Highly organized with the ability to multi-task
  • Ability to work well under pressure and successfully meet deadlines in a fast-paced environment
  • Positive attitude and ability to contribute to the team
  • Excellent writing and proofreading skills
  • Strong attention to detail with an emphasis on quality
  • Strong technical capabilities in Adobe Creative Suite, particularly InDesign, PhotoShop and Illustrator and in Microsoft Office, particularly PowerPoint, Word and Excel
  • Basic design sense and creative ability
29

Marketing Acquisition Resume Examples & Samples

  • Launch and manage paid acquisition campaigns across Facebook, Twitter, and Linkedin and always open to new channels, technology and tests
  • Write copy, determine creative requirements and work with various teams to launch new campaigns as WeWork continues to expand
  • Work across languages and markets to help support the entire Europe + Israel market (UK, FR, DE, Netherlands, etc), which will continue to expand
  • Liaison with multiple team functions across the organization (Brand, PR, Events, Expansion, Sales, Digital Web, Engineering) to execute marketing strategy and initiatives
  • Drive innovation in process, automation, and scalability of WeWork’s social media marketing programs
  • Own and maintain marketing roadmap to drive growth and meet business KPIs and goals
  • Analyze performance metrics and use the insights you gain to make optimizations that improve return on ad spend (ROAS)
  • 3-5 years experience in a hands-on role managing Paid Social (Facebook, Twitter, Linkedin) and a working familiarity with other paid channels, eg SEM (AdWords, Bing Ads), or Retargeting
  • Familiarity with Analytics platforms (Google Analytics, Omniture) and/or CRMs
  • Track record of distilling actionable insights from data and a deep understanding of web-based data and metrics
  • Passion for using data to influence marketing decisions and grow a business
  • Self-motivated and a genuine desire to learn new skills
  • Love for the web, technology, marketing, start ups and business
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Senior Analyst Partnership Marketing & Acquisition Resume Examples & Samples

  • Manage Universal Studios portfolio, from managing a third-party sales vendor to overseeing digital campaigns
  • Work directly with external partners from a wide range of industries, as well as with internal partners across GMS, Marketing Operations, AET, OPEN, CS Product Management, etc
  • Analyze partner performance and create/implement strategic plans to improve results
  • Understand merchants’ objectives, then position opportunities in a confident and compelling manner to influence partners
  • Liaise with internal teams to keep everything running smoothly: manage invoicing; oversee monthly compliance mystery shops for Universal in-park channel; conduct weekly vendor check-ins, etc
  • Partner with Capabilities, Marketing Operations and others to help launch new partners and new placements on partner sites
  • Be organized and detail oriented: on any given day you may be delivering a merchant presentation, developing marketing creative with an agency, writing monthly partner reporting and commentary, or reconciling invoices
  • Partnership management experience, ideally with demonstrated ability to optimize existing partnerships via influence, creativity and determination
  • Analytical skills to evaluate program performance and identify where we should invest resources to improve results
  • Project management and organizational skills including attention to detail, handling multiple priorities, managing tight timelines, while executing flawlessly
  • Ability to learn and run with things; self-sufficient
  • Possess high levels of grit, hustle and determination, ambition and sincere will to win
  • Be capable of respectfully challenging the status quo
  • Digital marketing experience a plus
31

Marketing Intelligence Manager Cost of Acquisition & Retention Resume Examples & Samples

  • Analyze data and act as an intra-marketing consultant providing insights on consumer wireless renewal and COA/COR spending to cross-functional teams
  • Conduct monthly/quarterly COA & COR detailed analysis and present findings to senior leadership and key stakeholders
  • Maintain standard monthly reports and develop automation process for repeated analysis
  • Perform root cause analysis on trends – the ‘why’ and the ‘so what’ and identify opportunities in optimize spending in customer acquisition, retention & upsell
  • Work with market intelligence team to create Domo/Tableau dashboard for repeated KPI analysis
  • Respond to ad hoc request
32

Director, Digital Marketing Print Acquisition Resume Examples & Samples

  • Minimum 10+ years marketing or digital media experience
  • Proven track record of developing and executing on successful marketing strategies
  • Strong strategic skills, with the ability to effectively translate ideas into reality
  • Effective leader who can motivate both direct reports and cross-functional teams to tackle challenges and quickly accomplish tasks
  • Solid understanding of marketing technologies is a strong plus
  • Excellent analytical, reporting, and presentation skills
  • Excellent verbal and written communication skills – ability to translate complex data, processes and issues into clear and concise information for business stakeholders
  • Excellent project management skills – ability to multi-task, prioritize, and delegate to meet tight deadlines and aggressive business goals
  • Share
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Marketing Manager, Prime Now Acquisition Resume Examples & Samples

  • Ownership of highly visible launch playbook including responsibility for messaging, scheduling, testing, measuring and analyzing the performance and identifying new opportunities based on customer and business data
  • Understand the category’s key traffic drivers (in-app, onsite, email, social, offline, etc.) and how to measure, track, and optimize them to accomplish business goals, documenting the results, and sharing best practices
  • Proactively explore new acquisition channels (online & offline; owned & paid) and scale these channels in a sustainable manner
  • Develop strong working relationships with relevant stakeholders within and outside the team
  • Partner closely with design teams to create on-brand, high-performing, bar-raising creatives
  • 5+ years of marketing experience in a fast-moving, high-visibility business
  • 3+ years of experience using analytical tools (e.g., Excel, SQL, Looker) to measure performance, determine improvements and innovations, and make adjustments accordingly
  • 3+ years of experience with growth marketing with a focus on delivering online traffic growth
  • Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Display, Affiliate, E-Mail, Newsletter, SEM, SEO, Social Media)
  • Experience leading cross-functional projects
  • Ability to operate in a high-energy, fast-paced environment
  • High degree of organization and ability to manage multiple, competing priorities simultaneously
  • Demonstrated resilience and ability navigate difficult situations with composure and tact
  • Extreme attention to detail
  • Demonstrated willingness to roll up your sleeves
  • Ability to communicate ideas and influence stakeholders effectively, both verbally and in writing
  • Passion for big challenges and a good sense of humor
34

Global Digital Marketing & Acquisition Manager Resume Examples & Samples

  • An enthusiastic and results driven marketer with experience of digital marketing and an understanding of acquisition channels
  • Customer Marketing and Digital Acquisition experience with strong analytical command
  • Ability to translate strategic thinking into effective presentations and project plans
  • Strong Project management skills
  • A self-starter who owns their business, is able to multi-task and prioritize work in a fast-paced environment
  • Have a passion for premium brands and financial services
  • Degree educated. Masters or MBA strongly preferred or relevant experiences
  • Japanese language skills beneficial, but not essential