Audience Development Manager Resume Samples

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D Nikolaus

Donnell

Nikolaus

94083 Bednar Cliffs

Detroit

+1 (555) 900 2816

94083 Bednar Cliffs

Detroit

Phone

p +1 (555) 900 2816

Experience Experience

Chicago, IL

Audience Development Manager

Chicago, IL

Altenwerth LLC

Chicago, IL

Audience Development Manager

Gaining trust and respect by working with integrity, openness, unity, honesty and balance
Maintaining maximum knowledge of new products and the markets they sit in, trends, features and key competitors
Analyzing and reporting on campaign results, conversation rates and other KPIs
Working knowledge of developing audience and industry segments
Developing ongoing digital acquisition strategies including other channels of distribution
Establishing and developing strong relationships and strategic partnerships with clients
Collaborate across departments and initiatives

Dallas, TX

Audience Development Manager, Stories

Dallas, TX

Rau-Mraz

Dallas, TX

Audience Development Manager, Stories

Serve as an expert on digital marketing strategy and cross-channel buying practices
Implement social media strategy across digital channels and manage the distribution of client campaigns
Monitor campaign delivery and provide daily and/or weekly reporting for clients as well as optimization strategy
Work with Condé Nast brand-specific Social teams to ensure that the organic and paid promotion of client assets is facilitated across their channels on a timely basis
Work with finance team on reconciliation reports for the purpose of revenue attribution
Document key learnings and insights around pricing trends, industry standards, changes in social platform policy, etc. for communication to internal stakeholders on a regular basis
Analyze program results, translate the data, and use it to create internal and external tools and references (best practice guides)

present

Detroit, MI

Audience Development Manager, NYT Global

Detroit, MI

Herzog, Hudson and Zemlak

present

Detroit, MI

Audience Development Manager, NYT Global

present

A talent-focused environment: flexible work hours and relaxed atmosphere; what matters is beating expectations
Launching and meticulously optimizing search, social and display campaigns that target regions from Chile to mainland China
Brainstorming with a data scientist to build the next great marketing tool
Up to $8,000 per year in education reimbursement; matched 401K contributions; and unique perks (like talks with Pulitzer Prize winners and speaking opportunities at events and universities)
Researching current and potential readers using Google Analytics, Localytics and Audience Insights
Researching and field-testing new media partners or products
Reporting marketing results in an easily digestible way and highlighting next steps

Education Education

Bachelor’s Degree in Marketing

University of Southern California

Bachelor’s Degree in Marketing

Skills Skills

Personal pride in producing output of high quality - excellent attention to detail
Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Ability to work within tight deadlines and produce quick turnarounds
Quick thinking, with the ability to work in a fast-paced environment and manage changes often within a short time frame
Good project management skills
Strong negotiation and influencing skills, which can be applied to manage stakeholders across News UK
Good at working as part of cross-functional team and proven experience of managing complex stakeholder environments
An ability to turn insight into action
Experience working in digital entertainment businesses as well as the ability to network with senior industry leaders
Ability to work under pressure and to tight timescales

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Audience Development Manager Resume Examples & Samples

Account Management on ad platforms for pay per click (ppc) media such as Google AdWords, Facebook and Twitter Ads
Manage SEM campaigns based on basic KPI’s such as CTR, CPC, and specific ROI actions
Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
Implement successful bidding strategies and effective keyword management using third party software using metrics data
Continually monitor, revise, and conduct ad & landing page tests
Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
Communicate regularly on status, timeline, budget, deliverable, performance reporting, and competitive intelligence analysis with account service teams
Bachelors Degree in Marketing, Digital Media or Advertising
2-4 years SEM account management or comparable digital experience
Proficiency in Microsoft Excel, Word, and PowerPoint
Bilingual (Spanish/English) is strongly required
Candidate should be highly professional, a team player, consistently positive in attitude, self-motivated, flexible, discrete, tactful, articulate, and diplomatic
Must be extremely organized and able to focus attention and manage details on multiple projects at the same time; organize, prioritize and follow-through
Ability to adapt to changing responsibilities in a fast-paced environment
Strong initiative, creativity, sense of drive and ambition
Solid time management and multi-tasking skills

Audience Development Manager Resume Examples & Samples

Define overall social media strategy for EMEA Digital
Implement SEO strategy to grow traffic
Train journalists in effective publishing through better SEO
Analyze performance data to action strategy and best practice
Proven experience in a senior role driving social and audience development within a media environment
Expertise in social tools, paid social media, search engine optimisation, content marketing and strategies, and platforms (both user facing and editorial/analytical)
A deep understanding of modern media and editorial teams
An understanding of Bloomberg's emerging audiences

ATV Audience Development Manager Resume Examples & Samples

Analyze data from YouTube and other sources to generate reports on a regular basis
Present analysis and actionable insights to internal stakeholders to guide planning, testing, and execution of programming and marketing plans
Use data-driven insights to develop and implement best practices for YouTube channel
Collaborate with Sales, Programming, and Operations teams to ensure deliverables and track marketing program KPIs
Analyze effectiveness of earned, paid, owned media across distribution outlets

Audience Development Manager Resume Examples & Samples

Direct media marketing spending strategy for the Audience Development team
Provide consistent reporting to team about network health and KPIs
Collaborate with partners to create content-driven solutions to fit marketing and promotional needs
Increase team awareness about audience insights and how they can be leveraged for more strategic efforts
Identify opportunities across DI Media network to operationalize insights and create efficiencies
Work closely with Business Insights to understand performance results and design strategies
Serve as point of contact for internal research team to develop consistent cadence of information about industry trends and marketplace shifts
3 - 5 years experience in the social and digital space
Understanding of trend analysis and data, and how to build effective strategies around them
Experience using paid media to complement earned media campaigns and meet business objectives
Familiarity with various social and digital reporting tools, including platforms directly
Strong problem solving, analytical, and presentation skills
Ability to operate on both analytic and creative levels
Excellent time management skills, with the ability to multi-task in a fast paced environment
Problem solver and creative thinker around buying and planning
Healthy appetite for all things digital and a regular watch on what’s new
Ability to manage multiple projects and creative ideas in a fast-paced environment
BA or BS required, preferably with a background in Communications or Marketing

Audience Development Manager Resume Examples & Samples

Develop and grow quality audience/traffic that is highly engaged with Editorial based on web analytics, market research and insights
Identify site and industry performance trends and opportunities within the current and potential audience in order to drive engagement
Develop a deep knowledge of content strategy to attract, grow and retain relevant audience/traffic to selected channels and sections
Focus on retargeting opportunities based on key success metrics to ensure a scalable approach to driving the right audience
Drive engagement optimization through relevant social and mobile channels
Identify partnerships that will grow audiences and brand awareness for all SANDOW properties, including content syndication and partner event activation
Help develop a solid CRM program to build and support audience segmentation and associated audience development
Project manage audience acquisition and development solutions from inception to successful completion
Work closely with key stakeholders within the business, including those in sales, editorial and marketing, to devise and deliver partnership campaigns and promotions
Source new audience development ideas, competitive insights, industry best practices, trends and opportunities
3-5 years of experience in audience development within the digital landscape
Experience creating, executing and measuring audience development campaigns, including lead generation activities
Experience analyzing traffic and audience data with Omniture/Adobe Marketing Suite and/or Google Analytics
Successful track record of using web analytics and A/B testing to grow reach, engagement and conversions
Experience working with one or more ESPs (e.g., Exact Target, Constant Contact)
Working knowledge of developing audience and industry segments
Proven track record of running strong search programs

Audience Development Manager Resume Examples & Samples

Assist and collaborate with the Digital Director to set a strategy to develop each product within the Innovation Lab, in-line with overall organisation strategy and individual market conditions
Understand social media and identify opportunities for us to add value to clients and users
Advise and recommend on social, SEO, syndicate and off-site distribution
Shape content strategy based on search trends and seasonal demand
Responsible for leading and influencing what social monitoring tools are chosen by the business
Look for new opportunity’s and areas of growth for NME, Now, Look, Live-smart and List for Life
Report on digital growth using tools such as Google analytics
Shape KPI’s for brand
Attend meetings with brand teams and help them achieve targets
Proactively scheduling and attending face-to-face meetings to maintain strong relationship with key clients or prospects
Collaborate with commercial colleagues while managing your time efficiently
Maintaining maximum knowledge of new products and the markets they sit in, trends, features and key competitors

Audience Development Manager, NYT Global Resume Examples & Samples

Researching current and potential readers using Google Analytics, Localytics and Audience Insights
Launching and meticulously optimizing search, social and display campaigns that target regions from Chile to mainland China
Reporting marketing results in an easily digestible way and highlighting next steps
Collaborating with other marketing specialists, editors, product leads, analysts and others to improve our readers’ experiences on site
Brainstorming with a data scientist to build the next great marketing tool
Coffee with someone in another part of the company with whom you’d like to collaborate
Researching and field-testing new media partners or products

Audience Development Manager Resume Examples & Samples

Work closely with the Head of Product Marketing & Audience Development, Commercial Marketing Director, Technology, Marketing Communications teams, Business Intelligence and agencies to deliver and optimise the audience development strategy for single copy sales, subscriptions acquisition and commercial advertising sales
Work with Editorial to establish a social media strategy for all social channels within the TNL portfolio
Support the Head of Product Marketing & Audience Development, Commercial and Editorial teams to build new audiences in key interest areas. Initially this will be within Travel, Food and Property, but will expand and evolve over time
Work with Technology and editorial ensure all digital platforms adhere to best practice for SEO, optimising all TNL content for search engines. Manage all SEO Campaigns, establishing KPI’s for evaluation
Work with Editorial, TNL Brand and the Sales teams, and agencies to grow and engage target audiences using editorial and branded video content. Ensure that there is a clear video strategy for audience development and act as a centre of excellence to consult to the business on how best to use video as a channel
Working with the Commercial Marketing Director, establish a priority for audience development to acquire key customer groups and push selected content pillars
Initiate and maintain relationships with selected partners to establish valuable content links. Monitor their content and traffic for quarterly review
Plan, execute and optimise all website conversion architecture including Rapid Conversion Landing Pages, Floaters, OFIEs, OFINs and test links required to build new email subscriber relationships. Report against key metrics
Plan, execute and optimise daily email marketing campaigns using links, product reviews, embedded advertising and display advertising
Analyse and review the impact of activity against target and provide real time and summary insights into audience performance. Provide daily, weekly and monthly stats, reporting and analysis on audience development activities
Develop quarterly plans to reflect the Editorial agenda, publishing events and brand activity and use these to grow and engage with target audiences
Work closely with Business Intelligence to develop clear and actionable audience characteristics, behaviours and insight that will help the business and Editorial shape effective audience development initiatives and campaigns
Support Editorial and Brand & Creative teams in the development of video that aligns to agreed target audience insights. As required take the lead in the development of video and other branded content with input from Editorial and the Brand & Creative teams
Develop strong relationships with the Brand and Creative team to make sure that audience campaigns are engaging and within agreed brand guidelines
Proactively suggest innovative audience development mechanics and levers that challenge convention and improve performance
Ensure compliance to legal and best practice standards aiming always to take care
Understanding of tools and techniques used in marketing and audience development
Expert understanding of SEO, SEM, social and video for growing and engaging digital audiences
Good at working as part of cross-functional team and proven experience of managing complex stakeholder environments
Innovative thinking and ability to challenge accepted norms
Strong negotiation and influencing skills, which can be applied to manage stakeholders across News UK
First class programme management skills and ability to balance short term delivery targets and marketing campaign requirements with longer term development of transformational change
Proven experience of managing third party suppliers effectively over long and short term contracts
An ability to turn insight into action
Experience managing content creation, including video
Ability to work under pressure and to tight timescales
Excellent budgetary skills

Audience Development Manager, Stories Resume Examples & Samples

Serve as an expert on digital marketing strategy and cross-channel buying practices
Implement social media strategy across digital channels and manage the distribution of client campaigns
Ensure media strategies and deliverables meet or exceed the requirements outlined within client contracts
Monitor campaign delivery and provide daily and/or weekly reporting for clients as well as optimization strategy
Work with Condé Nast brand-specific Social teams to ensure that the organic and paid promotion of client assets is facilitated across their channels on a timely basis
Work with finance team on reconciliation reports for the purpose of revenue attribution
Document key learnings and insights around pricing trends, industry standards, changes in social platform policy, etc. for communication to internal stakeholders on a regular basis
Analyze program results, translate the data, and use it to create internal and external tools and references (best practice guides)
Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
Strong project management and performance management skills
Budget management and resource planning experience
Ability to make media mix recommendations across full digital spectrum (video, display, mobile, emerging, paid social), with an understanding of how social and search/SEO tie into broader media efforts
Execution of reach and frequency analysis and other media research tools
Comprehension of Media buying and negotiation strategies
Minimum of 5 years of work experience in an interactive field required, specific experience in media planning, audience buying, social strategy
Deep knowledge of social networking platforms and their potential applications to drive business results
Media and Financial Services industry experience is preferred
Experience with media planning/research tools (MRI, comScore)
Proficient in Rich Media technology
Comfortable using analytics tools like SimpleReach, SocialFlow, Parse.ly, Omniture or others a plus
Ability to demonstrating a high level of attention to detail and organization
Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment
Good technical skills with the ability to pick up new tools and ideas quickly

Audience Development Manager Resume Examples & Samples

Brainstorm new and creative audience growth strategies for the brand; plan, execute, and measure conversion tests
Optimize morganstanley.com content for search engines and manage SEO Campaigns; syndicate content across channels and measure audience growth and engagement
Work with corporate communications and maintain relationships with numerous media outlets and their websites by both monitoring their content and making frequent contributions
Schedule and execute content featured in paid amplification efforts including social media
Work closely with analytics, project management, and editorial teams to help internal clients support initiatives through marketing strategies and campaigns
Lead production of campaign materials, including copy and creative, in development prior to launch date
Oversee tracking and analysis of campaigns to ensure results are meeting audience growth and retention goals
Conduct competitive analysis and market research; continuously monitor industry trends, technologies and standards for campaign learnings
At least 5 years of relevant organic marketing experience with working knowledge of marketing automation software, audience managers, content management systems, search engines, and social media publishing tools
Keyword research experience and ability to teach those skills
Experience in social media strategy and execution, including audience segmentation and content planning
A proven collaborator with experience working across multiple teams
Excellent at taking feedback
Superb written, oral communication, project management and presentation skills
Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations

Audience Development Manager, Marketwatch Resume Examples & Samples

Hands-on execution
Adobe Analytics (Omniture) preferred, Google Analytics, Parse.ly/Chartbeat
Charting of Big Data Sets

Audience Development Manager Resume Examples & Samples

Oversees ongoing management of all go90 social media accounts, including three handles each on Facebook, Twitter, Instagram, YouTube, Snapchat and others
Partners with internal/external agencies to support social media strategy and execution
Leads integration of social media strategy within omni-channel content marketing campaigns, serving as point person within the go90 product marketing organization
Collaborates with content creators and paid media team to execute effective social media campaigns
Evaluates content priorities and positioning across social media channels
Creates a go90 social media tone and voice that resonates across target audiences
Works with analytics team to implement tracking and measurement for all programs
Expands go90 reach to other existing or emerging social platforms
Keeps product marketing organization engaged with developments within the social media space

Audience Development Manager Resume Examples & Samples

2-plus years of related professional experience
Familiarity with and understanding of branded content, including the marketplace, regulations and best practices
Experience using CPV/CPC/CPM-based business models and paid social and search preferred
Strong analytical skills, with ability to drive meaningful actions from large data sets
Knowledge and experience with analytics tools
Exceptional communication skills, both written and verbal and strong emotional intelligence
Avid consumer of media, of all types

Audience Development Manager Resume Examples & Samples

Develop and manage relationships with existing and new social media platforms to grow readership across all sites
Partner with teams across the organization to develop and enhance the BI social media strategy (editorial, analytics, sales/studios, product/tech)
Develop and deliver regular and ongoing reports on audience development initiatives
Use analytics to create plans and collaborate to put them into action
Embrace experimentation and constantly iterate to maximize distributed reach and revenue
At least 2-4 years of experience at a digital news organization
Familiarity with digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc.)
Hands on knowledge of social media platforms (Facebook, Twitter, Snapchat, Tumblr, Instagram, Pinterest, YouTube, to name a few)
A passion for the digital media space and web content
Ability to stay up-to-date on industry developments and competitors and to be active in the media community
Extremely strong organizational and analytical skills
Facility with Excel; analytic mindset

Audience Development Manager Resume Examples & Samples

Create and drive paid advertising campaigns on social platforms (FB ads, Twitter, Pinterest, Snap, etc), retargeting campaigns, native advertising, Google adwords, etc
Work closely with editorial team on identifying trending videos and articles to boost
Work closely with content team on creative assets for paid campaigns
Create and scale influencer programs across social media – vet, create and execute campaigns
Help with church outreach in regards to influencer marketing and social promotions
Analyzing and reporting on campaign results, conversation rates and other KPIs
Provide strategic recommendations based on A/B testing of content
Manage media buying for Branded Entertainment programs for Sales
Developing ongoing digital acquisition strategies including other channels of distribution
Collaborate across departments and initiatives
Utilize knowledge of the overall social landscape, trending topics, and leverage latest social media best practices in order to provide ongoing thought leadership
5+ years of social media marketing experience
2+ years paid performance media experience
Strong command of social platforms, tools and publishing tools
Ability to thrive in a fast paced working environment
Excellent work ethic and a positive, can-do attitude
BA required

Assistant Audience Development Manager Resume Examples & Samples

Manage editorial relationships with select publishers
Identify areas of missed video opportunities on publishing websites and implement growth strategies
Become comfortable with our platform to flag and monitor technical issues that may arise with the publisher relationships and help troubleshoot any issues that may occur
1-3 years experience in related Digital/Media fields including intern/fellowship experience
Positive, upbeat, can-do attitude
Experience with online video – ability to spot trending videos and compelling clips
Knowledge of editorial CMS platforms a plus
Ability to multi-task in a fast-paced, deadline-drive environment
Experience with troubleshooting and technical setup

Audience Development Manager Resume Examples & Samples

Establishing and developing strong relationships and strategic partnerships with clients
Perform analysis for potential clients
Work well with other departments to build strong relations internally and externally
Experience analyzing data and creating recommendations
Ambitious and motivated, with a strong work ethic
Familiarity with Microsoft Office, Web Analytics Software and Basic HTML experience
Gaining trust and respect by working with integrity, openness, unity, honesty and balance
Continually seeking to improve your work and your process with coworkers
Experience with Microsoft Office (emphasis on Excel) and experience with web analytics (google)
B.A. in Marketing, Communications or a related field, MBA Strongly preferred

Programme & Audience Development Manager Resume Examples & Samples

A dynamic individual with a minimum of 1-2 years’ experience in a B2B conference environment, preferably in production or sales
Must have outstanding communications and influential skills
University Degree of 2:1 standard or equivalent
The ideal candidate will be driven by success and have a can do attitude
Excellent project management and problem solving skills
Some knowledge of asset finance and the workings of the capital markets is desirable but not essential

Audience Development Manager Resume Examples & Samples

Advanced knowledge of Internet technologies relevant to online advertising, social media, email marketing, podcasting, RSS feeds, and more
Excellent analytical, creative, and organizational skills with the ability to develop new strategies for digital audience development and growth within key demographics and verticals
Advanced data analysis skills. Must have the ability to correlate and interpret raw data, create reports, identify and disseminate learnings to others
Self-starter who is able to work independently with little supervision and as part of a team
Excellent written, verbal and presentation communication skills as this position regularly meets with senior leadership
Ability to think strategically and act quickly on new digital growth opportunities including, but not limited to social media, chat, SMS, push notifications, email marketing, etc
Ability to work within tight deadlines and produce quick turnarounds
Must be able to work across departments developing strategies to meet multiple key performance indicators and support several business units
Minimum four or more years of social media or related audience development experience, prefer six or more years’ experience
Significant knowledge of the digital space as it pertains to news
Demonstrated ability to collaborate with individuals and groups

Audience Development Manager Resume Examples & Samples

This position will help define and implement a digital growth strategy that utilizes all levers: content marketing, optimization/testing, paid media, research, reporting, and partnerships
Be a multi-platform expert, staying current with product updates, across YouTube, Facebook, Twitter, and Emerging Platforms
Optimize content and social publishing tactics to provide the best possible conditions for audience growth
Assist in the development of processes for relentless optimization of existing products, A/B testing, and experimentation
Manage partnerships with internal and external social pages, sites, influencers, and publishers to drive awareness of Seeker’s content
Provide regular reporting based on audience size and engagement metrics to measure growth and inform ongoing strategy shifts
Execute against key performance indicators by constantly adjusting weekly tactics with an eye toward long term goals
Lead audience projects with coordinators and empower them to execute campaigns and continually optimize to obtain best results
Regularly attend coordinators’ audience meetings with video programming team

Audience Development Manager Resume Examples & Samples

Optimise and manage a distribution strategy
Design and manage paid promotional activities
Facilitate traffic partnerships
Build partner relationships
Understand drivers of pre-roll inventory and other commercial opportunities on YouTube and other social networks and be able to optimise content accordingly
Think creatively to ensure we deliver on sponsor’s objectives, in terms of reach, engagement or specific audiences
Assist with the creation of the content strategy that successfully attracts a new wider audience to Economist Films
Integrate with the wider social team
Identify and target opportunities to promote Economist Films and its specific releases to trade and consumer press
Work with relevant YouTube influencers to build new traffic and subscribers
The ability to work across teams and with different team dynamics
Good understanding of brand principles, particularly brand identity and tone of voice
Experience working in digital entertainment businesses as well as the ability to network with senior industry leaders
Commercial thinking, with regards to products and services
Personal pride in producing output of high quality - excellent attention to detail
Quick thinking, with the ability to work in a fast-paced environment and manage changes often within a short time frame
That you are a self-starter with the ability to work and lead effectively in team settings
Extensive experience in content creation/management on YouTube and other video platforms, ideally for a major brand
Have a strong sense of brand, understanding what the Economist is and what content conveys that brand
Have a passion for moving-image (current affairs/documentaries) and the ability to share that passion with others
Exceptional communications, organisation and administrative abilities
Experience evaluating audience development initiatives as well as experience planning and implementing audience development strategies
Knowledge and experience of social media and how they drive brand growth
Have familiarity with digital marketing fundamentals (specifically SEO, conversion strategies, tracking / tagging methodologies and an understanding of online advertising
Have a good analytical capability and a solid understanding of success metrics
Have a strong bias for action and ability to get things done
An understanding of new trends and where they are developing

Audience Development Manager Resume Examples & Samples

Minimum of 3 years experience in digital marketing and/or audience development
Agency experience highly desirable
Strong presentation and influence skills
Proficient in MS Excel
Paid media experience on Facebook, Instagram and Google/YouTube
Track record of championing a culture of data-informed decision making and operations

Audience Development Manager, Barron s Resume Examples & Samples

O Providing detailed insights on our existing audience/s to optimize retention and reach of our brands
Search Console and Bing Webmaster Tools
Social Media platform analytics (Facebook Insights, LinkedIn and Twitter Analytics)
Competitive research tools - ComScore, SimilarWeb,
Google BigQuery/SQL experience

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