Category Development Manager Resume Samples
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Category Development Manager Resume Samples
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7158 Raynor Island
Houston
TX
+1 (555) 175 3139
7158 Raynor Island
Houston
TX
Phone
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+1 (555) 175 3139
Experience
Experience
San Francisco, CA
Assistant Category Development Manager
San Francisco, CA
Rosenbaum and Sons
San Francisco, CA
Assistant Category Development Manager
- Supporting the Senior Category Manager in the development and creation of both internal and retailer presentations
- Knowledge in Category product Knowledge such as in Category analysis, Category Development, Space Management and Shopper Research
- Using Space Planning software to create category and brand layouts in line with retailer and category strategy
- Analysing sales data to provide insights to support category strategy and identify growth opportunities
- Develop the Point of Purchase strategies and standards for each Channel Category
- Lead the channel thinking of the commercial team, taking responsibility for developing and implementing channel strategies
- Support Marketing in developing category strategies with a horizon of 12-36 months
Dallas, TX
Category Development Manager
Dallas, TX
Emmerich, Simonis and Flatley
Dallas, TX
Category Development Manager
- Develop and manage the national category strategy and consistently monitor performance to ensure objectives are met
- Category Development Manager assesses trends, analyzes shopper data and syndicated/point of sale data to identify key customer opportunities for growth
- Review the HSW performance of the function on regular basis and drive improvement initiatives and timely implementation of corrective actions
- Develop and build a wide network of influence within the retailer to set the agenda and land Category initiatives
- Develop 'best in class' in store event management linked to key marketing activities or NPD launches
- Manage price corridor, portfolio, product, and promotions across defined channels and accounts within established guidelines
- Develops strategic customer relationships through headquarters influence, project management and category thought leadership
present
Boston, MA
Senior Category Development Manager
Boston, MA
Lindgren, Bogisich and Glover
present
Boston, MA
Senior Category Development Manager
present
- Analyze retailing and shopper/consumer behaviors, including building insights and data driven strategies
- Integrate influential insights and data driven analytics to drive DPSM initiatives
- Analyze promotional plans with Sales, Shopper Marketing & , and recommend effective marketing programs that yield the most efficient spending and positive ROI
- Develop and nurture strategic partnership with Costco
- Proactively developing collaborative relationships with Walmart to be viewed as a trusted resource
- Leveraging insights and resources through the utilization of a broad range of data sources (Retail Link, Nielsen, Walmart Shopper Insights etc) and market research findings to continually bring new shopper ideas to the customer and company
- Identifying specific research opportunities (shopper and consumer) to bring new learning and solutions to the category
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Northeastern University
Bachelor’s Degree in Business
Skills
Skills
- Strong graduate calibre with evidence of strategic ability in previous roles
- Strong Financial Acumen, ability to negotiate and reach win/win agreements
- Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
- Able to handle and manage confidential information when working internal and externally
- Ability to build diverse collaborative relationships
- Ability to communicate clearly and concisely, both orally and in writing
- Good management of business relationships
- Ability to sell persuasively and to collaborate with others
- Conceptual thinker with a strong sense of pragmatism
- Great presentation skills
15 Category Development Manager resume templates
Read our complete resume writing guides
1
Assistant Category Development Manager Resume Examples & Samples
- Interrogating scan sales data, panel data and loyalty data software to understand category trends
- Analysing sales data to provide insights to support category strategy and identify growth opportunities
- Using Space Planning software to create category and brand layouts in line with retailer and category strategy
- Supporting the Senior Category Manager in the development and creation of both internal and retailer presentations
2
Category Development Manager Resume Examples & Samples
- Develops strategic customer relationships through headquarters influence, project management and category thought leadership
- Proactively assists in the discovery and presentation of advanced insight-based opportunities to drive retailer sales initiatives and growth potential through Merchandising, Assortment, Pricing and Shelving
- Interprets shopper and consumer research to drive category solutions for customers
- Partners with the SSC (HQ) Category Development team to apply customer knowledge and viewpoints to National category best practices
- Assists in selling and implementing Starbucks’ Shopper Inspired Principles across customers and supporting quarterly launch for go-to-market Quarterly Business Plans (QBP) presentations
- Partners closely with Sales, Brand, and the Shopper Insights teams to understand the latest category and consumer insights
- Delivers strong customer penetration and influence vs. competition in the development of customer category strategies that disproportionately deliver Starbucks sales and share
- Leverages analytical tools (including syndicated and customer-specific tools and data) to develop new department and category insights that influence the retailer’s future strategic direction of the category
- Collaborates with Manager and Director to formulate the team’s annual goals; identifies strategic opportunities, analyzes tracks and reports building blocks within with the team’s business plans
- Is the “go to person” for all category insights and requests and helps prioritize business requests based on the immediate and long term needs of the business
- Facilitates knowledge sharing throughout the organization by providing business insights, standards and ad hoc reporting to diverse audiences
- Responds to inquiries regarding competitive data, customers, category or channels
- Leads others in solving complex analytic problems using data and insights
- Works closely with channel planning, marketing & customer business development to ensure integration and consistency of category messages
- Stays ahead of industry, category & brand, issues and trends and identifies target opportunities
- Sales, sales analytics and/or category development roles for traditional CPG Company (5+ yrs)
- Performing market, category, product or competitive analysis (5+ yrs)
- Experience working with Shopper or Consumer insights data within CPG (5+ yrs)
- Strong Financial Acumen, ability to negotiate and reach win/win agreements
- Ability to sell persuasively and to collaborate with others
- Ability to build diverse collaborative relationships
- Can work in a fast paced, changing, matrix environment; comfort dealing with ambiguity
3
Junior Category Development Manager Resume Examples & Samples
- Creation and supervision of the National Action Plan within Face Care category
- Creation of promo actions within the category for later adaptation per Client by Trade Marketing
- Close cooperation with marketing and sales departments (internally) and with key customers (externally)
- Co-creation of selling stories for NPDs and category activities
- Cooperation in cross-functional project teams
- Evaluation of effectiveness of promo activities (sellout/SOM impact)
- Competition activities monitoring, market analyses
- 1- 2 years of experience in Trade Marketing or Shopper Marketing within FMCG sector
- Higher education
- Self-sufficient and dynamic person with strong organizational skills
- Very strong analytical and synthesis skills
4
Senior Category Development Manager Resume Examples & Samples
- Conduct strategic category and channel analyses and reports for HQ, incorporating appropriate resources. Filter through a number of data sources to build strategies that drive superior results
- Perform strategic competitive analyses by category and brand to capture trends, opportunities and challenges for HQ core business areas. Analyze and evaluate individual and groups of category demographic profiles and consumer purchasing behavior
- Translate complex metrics and analytics into valuable strategic insights for consumer dynamics in supporting sustainable HQ growth
- Develop strategic business plans, vision, tactics and strategies for achieving HQ category volume, contribution, and share objectives. Stay updated on consumer trends for various retail channels
- Develop strategic best in class Category Management tools and capabilities to drive Category and Brand growth for K-C HQ, by delivering data driven insights and analyses on Category and Brand reviews
- Support priority requests for HQ data/information/presentations to drive dynamic growth. Contribute to creating persuasive presentations as credible Category Management expert
- Inform and convey all HQ customers on consumer and business insights/tools. Coach and support managers/analysts in growing Kimberly-Clark HQ Categories and Brands by providing allocation of tools and resources
- Manage execution of HQ shelving standards, relevant tools, syndicated data, and consumer panel data. Support senior staff in information and presentation to drive dynamic sales and proper shelf allocation
- Ability to clearly communicate orally and in writing to individuals and groups
- 5+ years Customer Development and 3 years Category Management / Shopper Insights experience
5
Category Development Manager Resume Examples & Samples
- Conduct strategic category and channel analyses and reports, incorporating appropriate resources. Filter through a number of data sources to build strategies that drive superior results
- Perform analyses by category and brand to capture trends, opportunities and challenges for core business areas. Analyze and evaluate individual and groups of category demographic profiles and consumer purchasing behavior
- Translate complex metrics and analytics into valuable strategic insights for consumer dynamics in supporting sustainable growth
- Inform and convey all customers on consumer and business insights/tools
- Manage execution of shelving standards, relevant tools, syndicated data, and consumer panel data. Support senior staff in information and presentation to drive dynamic sales and proper shelf allocation
- Develop and manage sustainable relationships with customers through development and presentation of inspirational objective insights
6
Senior Category Development Manager Resume Examples & Samples
- Be recognized internally at KC and externally at Costco as the through leader in category trends based on relevant and available data
- Develop sustainable and strong category partnerships by providing strategic analytical recommendations that promote total category growth
- Analyze retailing and shopper/consumer behaviors, including building insights and data driven strategies
- Integrate influential insights and data driven analytics to drive DPSM initiatives
- Leverage shopper loyalty data when and where available to discover innovative opportunities thru cross-category partnerships, developing conversion programs, and promoting new usage occasions
- Analyze, manage, and track key business metrics, including: POS data and other custom KC data sources; performance of new items across categories with understanding of source of volume/incrementality
- Analyze promotional plans with Sales, Shopper Marketing & , and recommend effective marketing programs that yield the most efficient spending and positive ROI
- Develop and nurture strategic partnership with Costco
- Ensure database/data integrity and report accuracy by collaborating with all internal functions were appropriate
- Ability to adapt and support the organization through times of change
- Ability to precisely communicate innovative business solutions to customers and internal stakeholders
- Ability to operate and use of telephone, computer/laptop and other technological devices/software programs to communicate with other people
- Ability to proficiently use and perform key functions of Microsoft Excel software program and other data enabled software
- Ability to travel via aircrafts, and operate and drive motor vehicles for business travel, with valid driver license
- Education required: Minimum of Bachelor’s degree
- Category Management experience preferred. Strong analytical, results, strategy and vision orientation. Strong oral and written communication. Ability to adapt to change and project and risk management. Other skills: Prioritization and time management, resources and team management, active listening, ethical judgment and decision making, interpersonal and social perspectives
7
Senior Category Development Manager Resume Examples & Samples
- Bachelor’s degree and 7+ years of Customer Management experience and/or 3-4 years of Category Management experience required
- Strategically integrate influential insights and data driven analytics to drive DPSM initiatives
- Strategically leverage shopper loyalty data driven by data to discover innovative opportunities while linking customer strategies with K-C brand strategies
- Strong analytical and tool functionality to help bring to life new capabilities such as visualizing tools and automation capabilities
- Highly effective interpersonal communication and influencing skills Strong negotiation
- General business acumen
8
Category Development Manager Resume Examples & Samples
- Excellent in-store execution in: (a) Availability of Products in-store, (b) Accessibility of Products on-shelf, and (c) Visibility in display
- Assist management in identifying key business drivers and performance measurement
- Analyze and interpret environmental factors that affect sales performance and make recommendations to sales management
- Manage category data analysis and apply into excellent execution
- Strong understanding and ability to apply category management principles and practices to recommend effective inventory management and product range optimization (ie Planogram & Planogram Captainship with Must Win Customers)
- Conceptualize and develop fact based value propositions and to be able to present these in strong context to the customer business needs
- Provide analytical support to sales team by identifying informational needs and create actionable reports that make recommendations based on the results of the analysis
- Management and updates of data & systems (ie Off-take Data)
- Ensure growth by category across channels are in line with annual budgeted categorical growth
9
Category Development Manager Resume Examples & Samples
- Proactively developing collaborative relationships with Dollar General to be viewed as a trusted resource
- Developing category leadership solutions that deliver profitable sales growth for Dollar General. These solutions should include shopper and category insights across: product assortment (everyday, seasonal and promotional), placement, pricing and promotions (everyday and seasonal)
- Leveraging insights and resources through the utilization of a broad range of data sources (Nielsen, 1010 data, etc) and market research findings to continually bring new shopper ideas to the customer and company
- Leading and nurturing a collaborative partnership with Wrigley and leveraging this relationship to drive synergies that could enhance influence with Dollar General and position Mars as a best in class Category Management partner
10
Category Development Manager Resume Examples & Samples
- 6 - 8 years of professional experience in commercial areas (Marketing, Category Planning, Trade Marketing, Sales)
- Education: major in Business Administration, Industrial Engineering, Economics or related areas.Proficient in English (oral & written)
- Perfect Store (Intermediate)
- Successful Selling and Influencing Skills (Intermediate)
- Partner Alignment (Intermediate)
- Business Planning (Advanced)
- Revenue Management (Foundation)
- Consumer and Shopper Insight (Intermediate)
- Category, Channel/RE & Competitor Insight (Advanced)
- Company Insights (Advanced)
11
Category Development Manager Resume Examples & Samples
- Delivery of ‘customer friendly’ new (post SNAP) category growth driver model
- Customer specific plans that bring to life Mondelēz International Growth Drivers whilst delivering against customer strategy/objectives
- Develop and maintain socialize strategic customer profiles incl. business/category strategy, Shopper profiles etc
- Ensure Shopper/Trade Marketing POB and innovation priorities linked to Commercial Planning & business processes
- Complete & deliver SLT/business review of Developed Market strategy with recommendations on future opportunities
12
Category Development Manager, GUM Resume Examples & Samples
- At least 4 years’ experience in Category Management, or Customer Management or Trade Market
- Strong planning, communication and project leadership skills
- Strong learning ability; Self-motivated
13
Senior Category Development Manager Resume Examples & Samples
- Strategically integrate influential insights and data driven analytics to drive Distribution, Pricing, Shelving, and Merchandising initiatives
- Experience with Ahold strongly preferred
- Experience with EYC data/loyalty card data strongly preferred
14
Category Development Manager Resume Examples & Samples
- Develop Market Business Strategy (MBS) vision and strategy
- Drive the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) and develop a commercial activity calendar for the Category
- Define strategies and plans that deliver Category/ sub Category growth based on consumer, shopper and customer requirements
- Identify priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy
- Develop the in-store vision of success (Perfect Store) for the Category/sub Category in each channel. Recommend actionable in-store solutions to support in-store vision
- Monitor promotional trends, initiatives and competitor actions by Category/ sub Category, priority channels and strategic customers
- Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure promotional investment is properly evaluated
- Collaborate with Consumer Marketing Manager in developing an optimum pricing strategy that fulfills shopper and trade/customer expectations
- Support innovation & renovation based on shopper understanding which includes identifying opportunities and product conceptualizing
- Prepare and implement new product trade launch plan and conducting pre and post evaluation
- Recommend winning commercial propositions for the category, effectively communicating these to Customer Team and Sales Operation team as appropriate
15
Category Development Manager Resume Examples & Samples
- Bachelor’s degree required
- Experience with Kroger’s Go to Market Strategies and Systems, especially 84.51 / dunnhumby Shop and Shelf Review Tools
- Nielsen Expertise
- New Item Tracking Experience
- Solid knowledge of PC based applications (Windows, Word, Excel, PowerPoint) is required
- Must have strong communication and interpersonal skills and communicate with enthusiasm and impact
- Comprehend, communicate and respond to inquiries on a planned and ad hoc basis
- Ability to relocate within the sales organization; inability to relocate may limit career opportunities
16
Category Development Manager Resume Examples & Samples
- Support the development of a robust Country Category Plan by providing all the required brand with related inputs to achieve planned business objectives
- Achieve objectives for defined category at country level, by ensuring that planned consumer activities are flawlessly executed to generate expected results
- Provide all the brand related inputs required for the Monthly Business Planning meetings and actively participate in the monthly business planning meetings
- Make recommendations to the Category Manager when required on pricing to consumers,define the desired relative pricing
- Support the Category Manager in ensuring that pricing is in line with the validated pricing strategy in the category plan
- Develop briefs for the implementation of planned consumer activities,obtain the required approval, co-ordinate the execution with different stakeholders in order to achieve planned results,on time and within the approved budget and make actionable proposals to the Category Manager to improve planning and results of similar activities in the future
- Gather and analyze data on the consumer, market trends, competition, government policies, the general economic environment and on internally generated reports to support category planning/ development at country level. Develop action plans based on learnings from trade and in home visits
- Bachelor’s degree in business/marketing; MBA or graduate degree a plus
- 2- 4 years experience in marketing/sales in FMCG industry
- Proficiency in English, French and Arabi
- Strong interpersonal relationship builder
- Team player, dynamic and willingness to learn quickly
17
Category Development Manager Resume Examples & Samples
- Developing category leadership solutions that deliver profitable sales growth for Walmart. These solutions should include shopper and category insights across: product assortment (everyday and promotional), placement, pricing and promotions
- Leveraging insights and resources through the utilization of a broad range of data sources (Retail Link, Nielsen, Walmart Shopper Insights etc) and market research findings to continually bring new shopper ideas to the customer and company
- Drive Alignment with Customer to Mutual Business Goals
18
Senior Category Development Manager Resume Examples & Samples
- Proactively developing collaborative relationships with Walmart to be viewed as a trusted resource
- Identifying specific research opportunities (shopper and consumer) to bring new learning and solutions to the category
- Evaluating/monitoring all programs, turning analysis into recommended action and continually improving to be more effective and efficient for the category and customer
- Leading and nurturing a collaborative partnership with Wrigley and leveraging this relationship to drive synergies that could enhance influence with Walmart and position Mars as a best in class Category Management partner
- Deliver Traditional Standardized Category Reporting
19
Category Development Manager Resume Examples & Samples
- Execute BIC category management, to ensure RB is delivering against retailer initiatives in line with RB desires
- Understand relevant Category Growth Driver’s within the retailer, with quantifiable £RSV opportunity, and how 4P tactics will deliver growth
- Build strong partnerships with key stakeholders, internally & externally, considering touch points across various functions
- Manage direct reports, and wider cross functional teams, enabling knowledge & expertise transfer that drives categories
- Act without bias, but remain commercially aware of decisions, communicating with tact and diplomacy at all times
- Manage the range review process end to end, including presence at merchandising centres when required
- Drive Reckitt Benckiser distribution, share of shelf and quality of placement via optimised range and merchandising
- Translate & analyse data to recommend in store actions aimed at strengthening the category
20
Assistant Category Development Manager Resume Examples & Samples
- Position Title: Assistant Category Development Manager
- Good skills of Office application
- Good communication and presentation skills in oral and written Mandarin and English
21
Category Development Manager Resume Examples & Samples
- Delivering the customer account business results by influencing the positioning and merchandising of assigned J&J brands with assigned customers
- Driving recommendations based on analysis of category, product, and consumer or brand data
- Leading category reviews for the customer and the company which may include New Item performance (category), Merchandising initiatives (how they are performing), and an assessment of risks/opportunities
- Developing and applying “Best Practices” in Category Management, merchandising, pricing and promotional strategies to influence the positioning of assigned businesses at shelf
- Partnering closely with customer teams and brand teams to provide advanced category knowledge and expertise to influence the 4 P’s
- Designing and leading the path to purchase workshops, and contribute to joint value and growth driving opportunities as part of the business planning process
- Monitoring and tracking progress against key priorities and shelf metrics, consulting with, brand, RGM team, sales strategy and customer teams to identify and quantify top priorities for business planning
- Identifying and leading opportunities to develop game-changing shelving, merchandising and category strategies, and ensure strong execution against these priorities
- Leading specific projects as required on growth driving initiatives within the category development space
- A minimum of a University Degree is required, preferably in Business Administration, Marketing or related field. MBA is an asset
- A minimum of 2 - 4 years of prior experience working in consumer products company is required
- Prior experience with category management is an asset. Cross-functional and cross-industry experience is an asset
- Strong analytical skills and the ability to develop sophisticated reports and analyze complex data to develop conclusions
- Full knowledge of class of trade, assigned customer group, category, competitive products, competitive strategies and industry trends
- Strong business and financial acumen, with proven ability effectively leverage syndicated data resources, and financial/profitability metrics to derive recommendations
- Highly effective influencing skills, with proven ability to collaborate effectively across functions
- Proven ability to build strong relationships across levels and functions with internally and externally
- High intellectual curiosity on broader business and market/industry trends
- Successfully manage and adjust to multiple and competing priorities under tight timelines
- Ability to thrive in a matrixed environment where priorities change rapidly and high complexity is evident
- Knowledge of statistics and research methodologies is beneficial
- In-depth computer skills, with ability to create, manipulate, revise and modify data, documents, presentations and spreadsheets, including working knowledge of space management software
22
Category Development Manager Resume Examples & Samples
- At least 6 years of CRM experience including target selection, offer design and implemention, analytics and reporting. Preferrably from a E-commence company
- Insights driven with strong understanding of consumer 'journey' and market 'channel‘
- Possess a thorough understanding of approaches to customer recruitment, retention, and loyalty programs building and tracking
- Comprehesive understanding of evolving digital environments
- Good Big Picture Orientation with attention to details
- Analytical & strategic, team player, self-confident, bi-lingual (English/Mandarin)
- Innovative, Business Excellence and results oriented
- Work independently as a good initiator with strong project and time management skillsMarketing
23
Category Development Manager Resume Examples & Samples
- Intervene to ensure a safe work environment for all permanent employees, associates/off-rolls employees, distributors, direct or indirect channels engaged or managed directly or indirectly, contractors, service providers, consultants and or vendors and their employees (hereinafter referred to as “1@risk”) who work with or for Vodafone India Limited
- Embed HSW culture and conviction in the organization through personal commitment and demonstrated leadership
- Promptly report any unsafe act, condition or any violation of Absolute Safety Rules
- Review the HSW performance of the function on regular basis and drive improvement initiatives and timely implementation of corrective actions
- Engage at various touch-points for constant sensitization, review and appreciation of HSW compliance
- Implement requirements of HSW Standards and legislations and monitor on-ground compliance including partners and vendors as per Health and Safety scope
- Budget owned
- Revenue of Circle – Prepaid & Postpaid
- Churn % - Prepaid & Postpaid
- Open Market Product – Prepaid
- VAS / Content Revenue – Prepaid & Postpaid
24
Category Development Manager Resume Examples & Samples
- Responsible for bringing the “Snacking Vision” to life and create a longer term growth agenda and plan with customers to establish MDLZ as the snacking partner of choice
- Develop insight-driven customer category plans focused on shoppers & missions to increase participation of shoppers in priority occasions / categories to deliver growth
- Develop and build a wide network of influence within the retailer to set the agenda and land Category initiatives
- Contribute to the development and implementation of the POB Vision (space, range, location, distribution)
- Deliver clear insights to develop the mind set & “rhythm” of regular reporting against snacking categories: Category Customer Performance, Shopper KPI’s and post evaluation to ensure we are doing the right things
- Be the Voice of the Customer Internally to drive Thought Leadership from the external market back into the business to influence & shape an agenda
- FMCG commercial experience, in a category management, customer/shopper marketing role
- Proven experience in creating and deploying category strategy and vision programmes
- Proven track record taking on challenges, using problem solving skills to simplify complexity
- Ability to demonstrate strong influencing and stakeholder development skills
- A solid grasp of data sources such as Nielsen/IRI/Dunnhumby
25
Category Development Manager Resume Examples & Samples
- Co-develop and manage the annual integrated customer business plan to achieve the agreed to brand and customer/channel growth strategies and objectives. Monitor results to ensure that the plan and program implementation incorporate programs that achieve the company’s business goals for profit, volume, margin and share
- Develop strategic category plans which attain customer objectives while also meeting Edgewell Personal Care’s profit, volume, margin, and share objectives
- Develop strategic solutions to achieve identified objectives by utilizing tools and processes such as 4 P management, shelf space optimization/utilization, Category Management toolkit utilization (Smooth Solutions), in-store merchandising, and customized marketing
- Develop approaches and metrics to evaluate Category Management Initiative performance. Ensure timely monitoring and evaluation to provide results, learning, and adjustments to optimize Edgewell Personal Care Category Management Initiative capabilities
- Identify customer specific research opportunities that align to shopper insights platform (Own the Store) strategic objectives
- Maximize broker partners to help deliver category management initiatives across categories and channels/customers (where applicable)
- Develop strategic relationships that will help drive category management initiatives at the customer level. Influence decision makers and appropriate account contacts to implement Edgewell Personal Care objectives
- Performance evaluation and the training/development of any direct reports
26
Category Development Manager Resume Examples & Samples
- To have a leader role in category strategy building (Assortment portfolio in accordance with shopper need by trade channels)
- Developing a product category image, turnover and profitability
- Managing portfolio strategy: in/out committee, estimation of vol. and WD for new launch, support for new product by scorecard, assortment strategy by channels
- To manage ELN assortment (optimization: in/out) and category organization (planogram)
- To list/rotate in time new products in NKA, RKA
27
Senior Category Development Manager Resume Examples & Samples
- Create clear, compelling and tangible strategies to deliver category KPIs by being the leading expert on market, category, shopper, competitor and the macro environment
- Drive understanding of the category strategy deep into the sales organisation to influence our customers category plans and up skill category understanding of Customer Development teams
- Work with Consumer insights and Marketing to deliver actionable analysis to answer key strategic business questions
- Co-lead with Marketing the ready to plan process to develop strong commercial & category launch plans, including distribution and volume targets and in-store considerations
- Establish best in class ways of working with the customer for the wider team to implement within their accounts
- Significant category management experience, broad commercial experience and knowledge of the UK FMCG market (Grocery experience preferable but not essential)
- Illustrate how you merge multiple, complex data sources to develop insight and clear action plans
- Build and maintain relationships, influence internal and external stakeholders and work in a collaborative manner
- Set strategy, deliver results, build and present compelling selling stories using data and insight
- Strong analytical skills with the ability to translate insights from multiple sources into tangible commercial results
28
Category Development Manager Resume Examples & Samples
- Develop and manage the national category strategy and consistently monitor performance to ensure objectives are met
- Develop short and long term category objectives aimed at driving the category to meet business growth targets
- Proactively developing collaborative relationships with retailers to be viewed as a trusted resource
- Establish credibility as industry leader in category management by gaining strategic category partnerships through demonstration of category and consumer expertise
- Category Development Manager assesses trends, analyzes shopper data and syndicated/point of sale data to identify key customer opportunities for growth
- Acts as the “go to person” for the category for Field Sales and internal Brand teams; possesses deep knowledge of brands and brands' strategies across entire portfolio
- Complete customer category review process utilizing category analysis, shopper insights and available analytic tools
- Develop customer presentations, recommendations for new item introductions and plan-o-gram reviews
- Establish strong, multi-level working relationships with the assigned customers based on mutual trust and integrity
- Be proficient in interpreting shopper and consumer research to drive category solutions development with our customers
- Benchmark category performance with top industry competitors
- Leveraging insights and resources through the utilization of a broad range of data sources (IRI, SPINS, 84.51, Panel) to develop strategies & merchandising recommendations to our retail partners
- 4+ years in a Category Management role or Relevant Sales/Category Experience
- Strong analytical, project management and written/oral communication skills
- Ability to travel 25% of the time
- Category leadership, retail sales & analytics expertise
- Shopper Insights knowledge
- Expert understanding of assigned market inclusive of trends, customers, competition, etc
- Experience with Nielsen, SPINS or IRI preferred
- Experience analyzing data & translating to recommendations
- Excellent organizational skills, ability to prioritize multiple priorities and strong attention to detail
- Computer skills including MS Office programs such as Outlook, Word, Excel PowerPoint
- Strong interpersonal skills and ability to communicate (verbal/writing) effectively
- Self-motivated and strong analytical / problem solving skills
- Ability to collaborate at all levels of the organization and across other functional areas
- Preferred knowledge of the Consumer Product Goods Industry
29
Category Development Manager Resume Examples & Samples
- Bachelor’s degree and 4+ years of Customer Management experience and/or 2-3 years of Category Management experience required
- Develop sustainable and strong category partnerships by providing strategic analytical recommendations that promote total Category & Brand growth
- Strong project management and organizational skills with abilities to work on various initiatives
30
Senior Category Development Manager Purina Resume Examples & Samples
- O Primary business partner with segment, marketing and sales teams, influencing and shaping segment and brand strategy by channel for the category
- Minimum 6-8 years in Sales, Marketing or MDO experience leading the development of customer or brand business plans with execution and assessment of plan
- Candidate with future potential that will use MDO experience and development to enable positive movement to next level
31
Category Development Manager Resume Examples & Samples
- To synchronize brand strategy and channel strategy into in-store execution and supplement the achievement of the maximum sales results, Develops and implement the annual business strategies and plans in order to achieve business plan, distribution and merchandising target. And recommend change to business strategy and tactics where necessary
- Effectively manage budgeting by doing analyze cost & profit of doing business by franchise, by brand, by channel and by account
- To understand and monitor key competitors activities (product development, pricing, distribution, merchandising and promotion activities in order to provide feedback and reapply for the company's brand
- To do volume forecast on new product, promotion and monthly estimate by brand
- To be an expert on trade promotion execution and management in order to provide consultant for CDM
- To initiate the promotional tools i.e. Trade presenter, Promotion Presentation material, POP material, selling tools by reapplying conceptual selling of value added and FAB
- To reapply category management into the execution plan for channel specification
- Maintain regular contact (visit) with key customer officers to help CDM to determine and synchronize our brand strategies to customer strategies
- Good command of English
- Excellent communication skill
- Computer skills (MS words, excel, PowerPoint)
- Result oriented and proactive
- Entrepreneurial understanding1700154247W
32
Assistant Category Development Manager Resume Examples & Samples
- Actively plan and implement initiatives to grow market share/category for the assigned category portfolio
- In charge of cycle activity planning & implementation by leading the Integrated Commercial Planning process delivering rolling on the commercial plan
- Support Marketing in developing category strategies with a horizon of 12-36 months
- Develop the Point of Purchase strategies and standards for each Channel Category
33
Spirits Category Development Manager Resume Examples & Samples
- Category Development Experience, and a clear understanding of the Commercial requirements for brilliant execution
- Agency manage and creative development experience
- Brilliant Category Development skills and successful experience
- Fantastic Matrix Management Skills
- A track record of Thought Leadership
34
Category Development Manager Resume Examples & Samples
- Ensure customer Strategy and Buying Teams in new (post SNAP) category growth opportunities
- Develop and maintain socialize strategic customer profiles including business/category strategy, Shopper profiles etc
- Ensure Shopper/Trade Marketing POB and innovation priorities linked to Commercial Planning and business processes
- Complete and deliver SLT/business review of Developed Market strategy with recommendations on future opportunities
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Category Development Manager Resume Examples & Samples
- Act as category expert by objectively delivering Category Development principles and solutions through use of customer internal scan and loyalty data, Nielsen, industry studies and custom consumer/shopper research
- Strengthen and develop account relationships through objective presentation and active participation in key customer meetings, deliver value-added insights and recommendations to grow the category and Edgewell Personal Care brands
- Identify customer specific research opportunities that align to strategic objectives and collaborate with internal CD Strategy and Shopper Insight teams to deliver
- Identify and provide insights support for the development of customer specific marketing activities that maximize the Edgewell Personal Care categories, segments and brands
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Category Development Manager Resume Examples & Samples
- Bachelor's degree or higher from an accredited university
- Minimum of ten (10) combined years of experience working in sales and/or marketing roles
- Minimum of three (3) combined years of experience in Consumer Product sales and/or marketing roles
- MBA in Marketing from an accredited institution is preferred
- Consumer Health Care industry and/or division expertise
- Experience in Key Account management
- Experience leading Sales and Marketing teams
- Strong project management, communication and team facilitation skills
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Category Development Manager Resume Examples & Samples
- Define 3-5 year POP (point of purchase) range/segmentation/flow/strategy at SKU level
- Integrate internal POP priorities by category into holistic best for category / best for business
- Managing short term, planning/tactical considerations whilst retaining the integrity of long term ambitions; cause/effect linkage between POP tactics and delivering AC; competitive sensitivities across diverse customer base
- Set tactics that underpin next year’s AC (in line with category strategy) and direction for joint business plans and AC stretch targets
- Own/facilitate category review process & co-own category review outcomes by account
- Ensure latest Shopper Insights informing key decisions at shelf/ range reviews
- Engage customers as required beyond category review interface
- Organisational capability and development
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Senior Category Development Manager Resume Examples & Samples
- Conduct strategic category and channel analyses and reports, incorporating appropriate resources. Filter through a number of data sources to build strategies that drive superior results. Perform strategic competitive analyses by category and brand to capture trends, opportunities and challenges for core business areas
- Analyze and evaluate individual and groups of category demographic profiles and consumer purchasing behavior. Translate complex metrics and analytics into valuable strategic insights for consumer dynamics in supporting sustainable growth
- Develop strategic business plans, vision, tactics and strategies for achieving category volume, contribution, and share objectives. Stay updated on consumer trends for various retail channels
- Develop strategic best in class Category Management tools and capabilities to drive Category and Brand growth for K-C, by delivering data driven insights and analyses on Category and Brand reviews
- Support priority requests for data/information/presentations to drive dynamic growth. Contribute to creating persuasive presentations as credible Category Management expert
- Coach and support managers/analysts in growing Kimberly-Clark Categories and Brands by providing allocation of tools and resources
- Manage execution of HQ shelving standards, relevant tools, syndicated data, and consumer panel data. Support senior staff in information and presentation to drive dynamic sales and proper shelf allocation. Ability to clearly communicate orally and in writing to individuals and groups
- Ability to lift and carry up to 20 pounds. Ability to operate and use of telephone, computer/laptop and other technological devices/software programs to communicate with other people
- Ability to proficiently use and perform key functions of Microsoft Excel software program
- Previous experience successfully driving category and/or brand plans, strategy development, merchandising knowledge and analytical skills are required. Demonstrated project management and leadership skills. Intermediate to advanced PC based applications (Windows, Word, Excel and PowerPoint)
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Senior Category Development Manager Resume Examples & Samples
- Experience of FMCG environment across multiple trade channels (grocery) including customer facing and marketing roles
- Experience of delivering strategic projects and operating with autonomy at a senior level
- Understanding of the dynamics of FMCG specific categories
- People Management with solid coaching and mentoring skills
- Knowledge and experience across a wide range of market analysis tools (Nielsen, Kantar)
- Proven strategic, creative and commercial analytical abilities. Can clearly frame and present business ideas
- Highly results orientated, proven results delivery
- Courage to challenge the status quo in order to continually improve the way things are done
- Able to influence a diverse range of people at all levels within the business
- Self-motivated (enthusiastic and pro-active). Able to develop as well as execute an agenda
- Highly effective communicator and able to adapt to an audience
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Category Development Manager Resume Examples & Samples
- Delivery of Category KPI’s
- To be recognised as the Category expert and create compelling and actionable Category Strategies that are aligned to the MDLZ UK Sales trading strategy
- Provide thought leadership internally & externally regarding Brand or Category initiatives i.e. Promotional Strategy / AC planning
- Develop a "Picture of Success" linked to key Category and Marketing initiatives or NPD Launches to optimise execution and growth with our Customers
- Leading delivery of the Ready to Sell / Ready to Plan (Ready Set Go Process)
- Ongoing assessment of critical baseline volume opportunities/risks and leadership initiatives to optimise category performance
- Partnership approach with marketing as the sales lead on any key initiatives e.g. NPD development and introduction
- Know the ethical and legal compliance responsibilities of the position; lead ethically and model compliant behaviour; maintain an environment where employees can speak up without fear of retaliation; ensure employees in area of responsibility understand the compliance responsibilities of their jobs and actively participate in the compliance program
- Full Driving License
- Knowledge of MS Office & IT literate
- Decision Quality
- Consumer/Shopper Insights
- Customer/Shopper Insights
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Category Development Manager Resume Examples & Samples
- Delivery of category KPI's
- Be viewed as the Category expert with the trade and create compelling, actionable & measurable category strategies with specific responsibility for multiple impulse or impulse channels
- Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning)
- Develop 'best in class' in store event management linked to key marketing activities or NPD launches
- Lead delivery of category dashboard / fundamentals (how we look at the category / KPI's)
- On going assessment of critical baseline volume opportunities / risks and lead initiatives to optimise category performance
- Partnership approach with marketing as the sales lead on any key initiatives e.g. NPD development & introduction
- Minimum 4 years FMCG experience of Top 3 Grocery customers and or Impulse / Discounters channel
- Cross functional experience in one of the following areas - Insight / Marketing / Sales
- Ability to make commercial data-driven decisions, often under significant time pressure
- Proven track record of problem solving as an owner, taking on entrepreneurial challenges and simplifying the complex
- Strong customer relationship management skills
- Commercially and financially astute
- High energy and enthusiasm, with a strong commitment to go the extra mile
- Demonstrate resilience and integrity though building relationships with clients and peers
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Category Development Manager Resume Examples & Samples
- Leading the category relationship with key grocery customers and leading the category agenda based on the Nestlé Waters’ Category Vision
- Identifying category opportunities based on strong customer & shopper insights and developing & executing category strategies to unlock the category potential
- Leading the customer category planning, range review and execution cycles
- Driving the Category Strategy development & execution which remains at the core of Nestlé Waters’ UK plans to harness growth of the category by influencing the change in shopper behaviour
- A lead role in developing the Integrated Commercial plan for grocery channel encompassing cross-functional working with Marketing, Sales & Shopper Development Teams
- Collaborating with the Commercial Sales Team to harness the category and shopper growth opportunities to deliver an aligned commercial and category plan
- Evaluating our promotional effectiveness across the Grocery channel & embedding learnings into future plans
- Influencing the execution of the Shopper Marketing plans to deliver the appropriate level of online & offline in-store marketing activity for NWUK brands against the key shopper opportunities within nominated accounts
- Strong graduate calibre with evidence of strategic ability in previous roles
- At least 5 years of FMCG experience in sales / category development / shopper development
- At least 3 years of category development experience with one or more of the top 4
- Flexibility and agility to solve problems / challenges rapidly and creatively
- Strong evidence of working collaboratively with colleagues to deliver exceptional results
- Experience in using IRI / Nielson / Kantar data and insight tools and ability to convert data into strong insights. Experience in using loyalty card data (i2c or Dunhumby) is desirable
- Strong influencing skills with commercial acumen is a must
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Category Development Manager Resume Examples & Samples
- Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)
- Responsible for building Customer-facing selling stories and selling presentations on their assigned Category's innovation plans or other Category priorities
- Responsible for building a "bottoms-up" volume and distribution forecast for all new innovation, and monitoring performance against these targets upon launch
- Work collaboratively with CBTs to understand and address any gaps to target on Innovation and distribution objectives
- Responsible for creating Gold Priority activation plans to support the Activation Planning process, including detailed execution targets and expectations, supported with the necessary selling tools to enable the CBTs to sell with excellence
- Monitor the external and competitive environment to ensure the Mondelez Category plans are sufficient and robust to deliver on our consumption and market share objectives
- Responsible for developing the strategic building blocks to support the annual planning process
- Responsible for maintaining "Must Stock List" to ensure the optimal assortment is being distributed across our Customer base
- Minimum 5-7 years experience in the CPG industry, with a strong preference for Customer, facing experience across multiple Canadian Customers
- Bachelor´s degree
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Senior Category Development Manager Cat Portfolio Resume Examples & Samples
- Knowledge of Microsoft Office applications including Word, PowerPoint and Excel
- Ability to multi-task and thrive in a fast paced environment
- Ability to build relationships and adapt communications to the particular situation in order to reach agreement, drive solutions and influence others
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Category Development Manager Resume Examples & Samples
- University degree/ related field (business, marketing, sales)
- 3 years in marketing area (market & consumer research or analytics)
- Analytical mindset and focus
- Project Management skills
- Great presentation skills
- Good management of business relationships
- Conceptual thinker with a strong sense of pragmatism
- Willing to learn
- Fluent Ukrainian & advanced English
- Genuine interest for well-being and a healthy lifestyle
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Category Development Manager, CVS Resume Examples & Samples
- Co-develop and manage the annual integrated customer business plan with National Account Managers to achieve the agreed upon brand and customer growth strategies and objectives. Monitor results to ensure that the plan and program implementation incorporate programs that achieve the company’s business goals for profit, volume, margin and share
- Drive annual category planning process at the customer to develop strategic category solutions by utilizing tools and delivering strong analytic leadership across assortment, space, cluster and shopper analytics that drive 4P recommendations
- Lead the development of Product P and Placement P objectives and strategic plans to deliver the distribution and placement goals across the Edgewell Personal Care portfolio
- Develop approaches and metrics to evaluate Category Management Initiative performance. Ensure timely monitoring and evaluation to provide results, learning, and adjustments to optimize Edgewell Personal Care Category Management capabilities
- Lead performance reporting for the customer team
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Category Development Manager Cat Treats Resume Examples & Samples
- Primary business partner with segment, marketing and sales teams, influencing and shaping segment and brand strategy by channel for the category
- Completion of a University in Business Administration with a focus on sales and marketing
- Minimum 4-8 years in Sales, Marketing or MDO. Experience leading the development of customer or brand business plans with execution and assessment of plan
- Knowledge of Microsoft Word, Excel and PowerPoint
