Audience Development Manager Cover Letter

I would like to submit my application for the audience development manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for community events /activities and recreational programs content for website updates, eblasts, newsletter and social media platforms.

Please consider my experience and qualifications for this position:

• Prior experience in a breaking news environment
• A strong knowledge of media audience data and customer behaviour in digital space
• Provide leadership and direction that deliver on projects such as content optimization, personalization, and identifying profiles of highly-engaged audience segments
• Continuously innovate and implement best in class analytics approaches to help achieve departmental goals
• Experience with implementation of large data sets, data lakes and data warehousing environments
• Experience developing advanced KPIs and algorithms around predictive intelligence and growth
• Understanding of tagging structures for web analytics tools similar to Adobe Analytics/Omniture
• Experience building comprehensive data architectures for tracking, storing and making actionable consumer data from various sources

I am excited to be applying for the position of audience development manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for recommendations for digital and social programs based on emerging technologies and social platforms.

Please consider my experience and qualifications for this position:

• Familiarity with management and analytics platforms such as Google Analytics, Marin, Kenshoo
• Knowledge of social research tools
• Enjoys collaboration and teamwork
• Passion for content tailored to African American and Urban Culture audiences
• Experience managing and monetizing video content inventory while growing and maintaining digital channels preferred
• Interest in and knowledge of the film and TV industry and familiarity with the internal workings of a major motion picture studio
• Experience utilizing audience listening and analytics tools for data retrieval, analysis and reporting across both publishing and social platforms
• Experience creating marketing content (written or visual) for brands

I am excited to be applying for the position of audience development manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for insight and analysis on our output to the Social and Digital teams in Sky News and Sports to help them to make the right content and distribution decisions for the platforms.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience building a large consumer database from scratch with knowledge of how to track both known and unknown profiles for actionable CRM tactics
• Familiarity with SQL, Python, Java, Hive and/or Hadoop
• Experience with data visualization techniques and tools like Tableau, and Microstrategy
• Experience leading a data engineering team pushing new products, integrations and data mapping
• Familiarity and experience with broadcast entertainment, media planning
• Proven experience in building data function/capabilities including staff, tools, and processes
• Proficient in excel and knowledge (including design) or survey systems
• Experience building reports within Google Analytics (or comparable analytics suite), interpreting content performance data, and generating learnings and insights from large data sets

Please consider me for the audience development manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for audience insights to editorial teams and execute audience development plans aimed at key strategic audience segments across SEO, Newsletters, podcasts, partnerships, paid traffic networks and social media platforms.

My experience is an excellent fit for the list of requirements in this job:

• Experience managing paid social media campaigns, including generation of creative, building of audience targeting, managing of budget, and running experiments with new tactics
• Familiarity with and interest in branded content and native advertising
• Demonstrated success navigating client relationships and presenting creative solutions to client challenges
• Experience setting budgets, forecasting spend, and optimizing campaigns to achieve goals within budget
• Experience trafficking or managing delivery of advertising campaigns in DFP
• Passion for technology and Internet culture and how they're changing the world
• Adept at debugging and solving problems uncovered
• Grasps logic and QA usage of any external data files

I submit this application to express my sincere interest in the audience development manager position.

Previously, I was responsible for support for cross-business unit digital marketing campaigns on social media and internal platforms.

Please consider my experience and qualifications for this position:

• Exceptionally social media savvy and aware of new trends / technology
• A demonstrated excitement about RYOT Studio and it’s mission
• Experience working in an Agile environment and an understanding of how that impacts the role of Product Management
• An effective understanding of technology and how to use it to deliver outstanding and innovative products
• Demonstrated collaboration skills, working across a broad organization
• Proven track record of driving significant audience growth through compelling and innovative strategies
• Experience sourcing and managing distribution partnerships
• Expertise using analytics platforms for metrics analysis