Solution Marketing Resume Samples

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N Spencer

Neil

Spencer

3790 Avery Harbors

Boston

+1 (555) 623 5631

3790 Avery Harbors

Boston

Phone

p +1 (555) 623 5631

Experience Experience

Los Angeles, CA

Solution Marketing Manager

Los Angeles, CA

Schaden, Raynor and Okuneva

Los Angeles, CA

Solution Marketing Manager

Developing marketing concept / planning, driving implementation and activities for complex, fast changing & innovative product portfolio
Designing and implementing innovative, creative marketing programs across multiple channels including Social Media, SEO, SEM, web and email marketing
Translating product features and building up basic to advanced customer marketing & product training materials for the affiliates
Ensuring close interaction & exchange with Global Customer Support training leaders & trainers in order to ensure alignment of training concepts
Evangelizing Commvault's healthcare solutions with the sales team, partners, prospects, press, and analysts
Being the market expert on Health IT, EHR and PACS / VNA markets, audience, and competition
Developing marketing tools for and with partners

Boston, MA

Solution Marketing Director

Boston, MA

Rodriguez, Ledner and Monahan

Boston, MA

Solution Marketing Director

Work closely with product marketing team, evangelize new products and solution to China sales and Business Development team
Deliver strong message of Mellanox HPC technology into HPC community
Push Mellanox interconnect into China OEMs product portfolio, develop joint HPC and deep learning go to market strategy
Create marketing campaigns and programs about how to grow Mellanox HPC solution awareness into markets
Write case study and solution brief for HPC solution with Mellanox interconnect
Work with Sales to create customized HPC solution for selected large account
Deep storage knowledge, InfiniBand knowledge is a plus

present

New York, NY

Director / Senior Director Solution Marketing

New York, NY

Crooks-Hettinger

present

New York, NY

Director / Senior Director Solution Marketing

present

Work with product management and engineering to support product development and innovation marketing to suppliers
Work closely with account management organization in developing marketing programs to drive engagement and revenue-generating programs
Drive overall GTM efforts for SAP Ariba’s financial solution, including developing and execute marketing plans
Work closely with financial solutions commercial team in developing marketing programs to drive awareness, pipeline, etc
Manage budget for marketing programs
Develop positioning and messaging strategy, as well as derivative solution content, e.g. messaging, naming, etc
Drive overall go-to-market efforts for SAP Ariba’s supplier solutions, including developing the strategy and execution of marketing plans

Education Education

Bachelor’s Degree in Marketing

Ashford University

Bachelor’s Degree in Marketing

Skills Skills

Positive attitude and solid work ethic; good organizational, presentation and communication skills
Translating product features and building up basic to advanced customer marketing & product training materials for the affiliates
Strong written, verbal, presentation and analytic skills
Demand generation experience
Experience working with sales team leadership and business units
10 years of business-to-business (B2B) marketing experience in a product marketing or field marketing capacity
Demonstrate people management skills, creativity, and initiative
Willingness to travel 25%
5+ years of successful experience in solution & product marketing, strategic marketing planning, or business development
History of guiding successful marketing and sales enablement programs for the financial services vertical to acquire new customers, grow footprint in existing installed base, and accelerate sales

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15 Solution Marketing resume templates

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Solution Marketing Manager, Digital Resume Examples & Samples

Responsible for articulating Rackspace’s unique products, capabilities, and expertise that deliver value to and solve problems for the Digital market
Positions our capabilities both in terms of business outcomes for the CMO organization and in terms of superior capabilities and expertise for the technical influencers
Creates internal positioning documents that will be used to develop external messages focused on key buyers, personas and use cases, and generates external product messaging and positioning
Ensures global launch readiness internally and externally for new products, as well as enhancements including full ownership of the go-to-market strategy, plan, and associated deliverables
Operates well in an environment of rapid change and is comfortable operating with autonomy
Involved throughout the entire life cycle of the product working closely with development teams from product initiation to delivery to eventual product retirement
Identifies areas of differentiation for the product/product family and articulate the unique selling proposition to the market while evangelizing and training internal constituents
Bachelor's degree required, preferably in business, engineering, or marketing. MBA a plus
5-10 years experience in product marketing, product management, or business development/partner marketing at high-tech companies
Demonstrated experience bringing high-tech products to market on a global scale
Track record of producing compelling content across the entire sales cycle, from thought leadership to install base marketing
Deep understanding of Digital marketing solutions (commerce, content, community) and ability to develop tailored messaging for both marketing and technical audiences
Excellent communication, interpersonal, and presentation skills
Ability to operate as a cross-functional leader by coordinating and influencing diverse resources across the company

Solution Marketing Partner Resume Examples & Samples

Lead cross-functional teams to develop and unify marketing efforts to maintain a consistent and integrated portfolio view
Partner with product marketing teams to plan and execute marketing communications (marcom) projects including go-to-market campaigns, sales enablement efforts and thought leadership initiatives
Collaborate with regional marketing, and global sales and account management to develop and deliver key strategic pursuits and in-region events and campaigns
Execute comprehensive multi-channel marketing plans leveraging in-house and outsourced resources
Determine and manage realistic timelines, budgets and communications for all marcom projects
Minimum 5 years related marketing experience
Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
Strong, proven leadership skills leveraged while managing teams and working on cross-functional teams including executives
Proficient with Microsoft Office suite of solutions
Business-to-business software market and SaaS understanding a plus
Airline industry knowledge a plus

Manager Solution Marketing Resume Examples & Samples

Create Marketing Plan and execute our go-to-market strategy for our Sabre Airline Solutions portfolio of targeting airlines
Working with the Sales, Corporate Marketing, and Product Marketing teams, understand the marketing objectives, prioritize the marketing program and oversee marketing program execution and measurement
Develop the portfolio level positioning and messaging for our unique value within the airline solutions market segment. Create core messaging documents to drive marketing program execution, and review deliverables to ensure content is consistent and on message
Develop and deliver content for sales messaging content, assist in development of sales and marketing assets such as presentations and whitepapers, evaluate marketing program opportunities, and be the key collaborator between the sales and marketing teams to drive business growth
Partnering with senior management, regional marketing, and global sales and account management to develop and deliver key strategic pursuits and in-region events, tradeshows, and campaigns. Actively engage Management on channel marketing budget and measurement of campaign ROI
Determine and manage realistic timelines, budgets and communications for Marketing and Communications projects
Align channel communication strategies with brand strategies
Define critical success metrics and reporting used to monitor effectiveness of channel marketing
Communicate program results to management
Minimum 5 years related marketing experience, preferably with a technology or software company
Strong business acumen with equally strong analytical, strategic thinking, and problem-solving skills
Highly creative and passionate, with an appreciation for business processes and efficiency
Ability to handle, adapt, overcome, and embrace change
Prior management experience with managing up to 5 employees

Solution Marketing & Alliance Manager Resume Examples & Samples

Set overall strategic and tactical direction for marketing programs that generate revenue and share
Evangelize cloud, object storage and client workload solutions among HP customers and internal stakeholders through training, programs, events and go-to-market activities
Define and rollout joint value propositions, integration opportunities, go-to-market approaches and marketing / sales
College degree in Marketing/Business/ Technical. MBA or advanced engineering degree preferred
2-5 years proven experience in marketing and/or alliance management in the high technology market preferred
Experience in the enterprise storage market highly desired, with specific experience with cloud or file-based storage beneficial
Ability to learn and fully grasp technical concepts a must. Solid technical understanding of storage technology and products is desired
Knowledge of marketing principles, practices, tactics and tools and developing product or solution value propositions
Demonstrated skill to recognize, scope, secure and organize resources to successfully execute joint value propositions, solution enhancements, and go-to-market programs with alliance partners
Proven ability to self-network and to build relationships from scratch. Able to persuasively “cold call” to initiate discussions within targeted alliance companies
Self-starter, great team player that works effectively across external and internal organizations to get results
Strong written and verbal communication skills required. Adept at understanding, connecting and expressing technology features, customer benefits, and competitive alternatives
Able to work in a fast-paced, multi-task, deadline-driven work environment in a highly organized, creative and detail-oriented manner
Excellent written/oral communications and analytical skills, includes being proficient in MS PowerPoint, Word, and Excel
Excellent negotiating, influencing, consensus-building and conflict-resolution skills
Travel is expected to be less than 10%

Solution Marketing Manager Resume Examples & Samples

Responsible for articulating Rackspace’s unique cloud and service offerings and capabilities that deliver value to and solve problems for the market via a broad variety of communications vehicles – e.g. Web, display advertising, social media
Provide clear visibility into the financial performance of Rackspace’s cloud product lines and the key factors influencing those results. Provides regular updates back to the business of performance against financial targets and actions in progress concerning those results
Involved in every phase of the sales and marketing process, working closely with sales, marketing, finance, product and support teams to maintain end-to-end understanding of the various product and service offerings within the Rackspace managed cloud. Uses this knowledge to lead hypothesis generation and experiment formulation to positively affect financial growth for Rackspace’s cloud product lines
Identifies and articulates the unique selling proposition to the market while evangelizing and training internal constituents. Creates and implements messaging based on market understanding generated from regular customer interaction
High school diploma or equivalent required. Bachelor's degree in business, engineering, or marketing. MBA a plus
Experience in product marketing, product planning, sales or strategic planning at high-tech companies
A minimum of 4 to 6 years of experience in a product marketing, product planning, sales managment or related role is required
Able to operate as a cross-functional leader by coordinating and influencing diverse resources across the company
Excellent understanding and/or experience with cloud technologies such as Openstack

Solution Marketing Manager Resume Examples & Samples

Collaborate with Sales team leadership to understand the latest financial market dynamics, opportunities, and sales objectives
Collaborate with product leadership to understand product portfolio fit for financial market sales opportunities
Create content to fuel marketing programs that enable financial services customer and prospect engagement, generate new and cross/up-sell pipeline, and accelerate sales through direct and indirect routes to market
Work with financial services program marketing managers to create and refine global campaigns for the financial services market
Support industry and Red Hat hosted events targeting the financial services vertical
Communicate relevant market insight to APBG and Sales team leadership
Use your financial expertise to serve as a trusted advisor to both the Red Hat Products and Technology Organization and Financial Services Sales team
10 years of business-to-business (B2B) marketing experience in a product marketing or field marketing capacity
10 years of marketing experience in the financial services vertical
Software industry experience, especially with application development technologies, middleware, container, and cloud
History of guiding successful marketing and sales enablement programs for the financial services vertical to acquire new customers, grow footprint in existing installed base, and accelerate sales
Experience working with sales team leadership and business units
Positive attitude and solid work ethic; good organizational, presentation and communication skills
Thorough understanding of direct and indirect sales needs, buying cycle, campaign metrics and analysis, and market intelligence resources
Demonstrate people management skills, creativity, and initiative
Willingness to travel 25%

Director / Senior Director Solution Marketing Resume Examples & Samples

Drive overall GTM efforts for SAP Ariba’s financial solution, including developing and execute marketing plans
Work closely with financial solutions commercial team in developing marketing programs to drive awareness, pipeline, etc
Develop positioning and messaging strategy, as well as specific solution content, naming, etc
Drive the development of solution marketing collateral, such as sales presentations, data sheets, videos, etc., as well as original thought leadership pieces
Support audience marketing and other cross-marketing programs, including web, PR, social media and events teams
Participate in both internal and external industry events, as both a speaker and content facilitator
Manage budget for marketing programs
Coordinate efforts of dedicated Financial Solutions marketing team members
Serve as spokesperson for solution area. Work with industry analysts and leverage social media channels
Drive market research and customer sales cycles as needed
5-7+ years’ experience in marketing strategy, product marketing or related marketing roles
Domain expertise in financial software solutions
Proven success developing integrated marketing plans
Track record for driving innovative, creative concepts through to execution
People management skills and ability to lead team members and drive efforts of others across the organization
Ability to think strategically and execute with attention to detail
Good customer-facing skills and experience
Must be a team player, demonstrated high performer and willingness to take initiative
Ability to develop effective working relationships across the company, including other marketing teams, sales, product management and business development
Bachelor's or master’s degree, with degree in business administration, marketing or related fields a plus

Solution Marketing Manager Resume Examples & Samples

Research & analysis of market data, industry trends, evolving client needs
Work closely with key stakeholders to develop solution strategies & marketing plans
Hands-on development of value propositions, solutions overviews, collateral, sales tools, and thought leadership content
Develop and maintain Product/Solution Roadmaps
Oversee campaigns to establish the firm’s visibility and thought leadership through a variety of marketing vehicles including events, webinars, white papers, case studies, webinars, and social media content

Solution Marketing Analyst Resume Examples & Samples

3 to 5 years’ experience in federal or commercial IT consulting
Subject matter expertise and knowledge in marketing and communications, market research, business writing, project and proposal management lifecycle; editorial best practices
Effective communication skills including written communications, public speaking, and effective presentations
Ability to implement project management best practices from sources such as the Project Management Institute (PMI), Lean Six Sigma, and the CMMI
Ability to manage multiple high-priority tasks and stakeholders
Analytic approach to thinking and attention to detail
Interest in big data, the internet of things, and digital user experience
Experience in graphic design approaches and technologies
Understanding of multiple market areas and technical solutions, including and not limited to health care, defense sector, agile development, cloud, cyber security, and digital services
Experience in event logistics coordination
Market Research & Analysis
Marketing Comm & Promotion
Marketing Strategy & Policy

Director / Senior Director Solution Marketing Resume Examples & Samples

Drive overall go-to-market efforts for SAP Ariba’s supplier solutions, including developing the strategy and execution of marketing plans
Develop positioning and messaging strategy, as well as derivative solution content, e.g. messaging, naming, etc
Serve as spokesperson for solution area. Work with industry analysts, leverage social media and participate in both internal and external industry events, as both a speaker and moderator
Work closely with account management organization in developing marketing programs to drive engagement and revenue-generating programs
Coordinate with corporate marketing function to manage brand awareness programs
Work with product management and engineering to support product development and innovation marketing to suppliers
Coordinate efforts marketing team members supporting supplier solution programs
Run market research programs as needed
Domain expertise with small-business software or ecommerce solutions a plus
Track record for driving innovative, creative concepts from strategy through to execution

Solution Marketing Expert Resume Examples & Samples

Develop the annual co-marketing plan – work with regional, field, product and industry marketing groups to identify their demand generation programs
Lead the planning for key SAP events with respect to Intel’s participation. For example, identify Intel’s objectives for Sapphire and TechEd and try to accommodate those
Lead the data collection and program performance analysis
Lead the Quarterly Business Review agenda and discussions
Work with DEPG go-to-market team and product marketing team to identify the strategic imperatives for each year and ensure that the Intel plan is aligned with the SAP plan
Conduct regular cadence meetings with the regional and product marketing leads to ensure programs are progressing
Manage the co-marketing budget to ensure the funds are spent appropriately and are generating demand objectives as defined in the annual marketing plan
Ensure all reporting is created on a quarterly basis
Provide executive level updates to Intel and SAP on a monthly basis
Minimum 6-8 years of marketing experience
Excellent coordination and tracking skills
2-3 years working with partners

Head of Industry & Solution Marketing Resume Examples & Samples

Lead the team to deliver
University degree in Business, Marketing, Communications or equivalent training/experience
Experience working in a global team
Team management
Resource management (including budget management)
Experience working in a dynamic and fast moving environment

Senior Director, Product & Solution Marketing Resume Examples & Samples

Lead a team to develop GTM strategy and associated messaging for marketing campaigns that generate and sustain Axway’s integration foundation solutions (B2B/EDI, MFT, API) leads and revenue
Foster a business leadership mindset through strong supportive interlock with business unit General Managers, their product management staffs, sales and other marketing functions to execute product and solution marketing, including the deployment of launch and go-to-market programs
Provide content needed to fuel the campaign along the funnel (Thought Leadership assets, White Papers, Value proposition slide deck, blogs, Twitter, LinkedIn...)
Ensure coordination and alignment with Field Marketing to define and implement the marketing activities supporting the campaign. Monitor campaign execution and results (number of leads, of opportunities)
Oversee the planning and execution of upgrade, upsell, cross-sell and account-based marketing programs
Provide strategy and content for Sales Enablement and develop solution selling materials
Participate in key deals as needed to support sales and understand customer pains, goals, needs, and requirements to help refine our market strategy
Influence the product development process by capturing market requirements through customer engagement, analyst interactions, and analysis of market and competitive trends
Act as a press/analyst spokesperson for Axway - as appropriate
Safeguard Axway and Axway customer data through compliance with Axway policies and the appropriate use of Axway equipment and facilities
Proven Writing Skills: MRDs, White Papers, articles, value propositions, marketing collateral, competitive positioning, etc
Demonstrated ability to plan, manage, and execute campaigns within a short timeframe
Networks effectively across the organization and within cross-functional teams (sales, product management, R&D, Services …)
Excellent Communication Skills: succinct and to the point in various formats, including one-on-one, small group and public speaking events for a variety of deliverables (e.g. product presentations, proposals, strategies, etc.)
Proven experience persuading both internal and external individuals on the value of a solution
Ability to perform in a matrixed and global organization
Knowledgeable about the Software Middleware market (B2B/EDI, MFT, API)
Understands market trends and forces that shape the software middleware market (Cloud, SaaS, and on premise, Security, Mobile…)
Knowledge of specific competitor solutions a plus (IBM, Opentext GXS, TIBCO, Seeburger, etc)
Ability to link back product features, functions and capabilities to customer uses cases and providing a concrete business value to differentiate Axway from the competition
Must display ability to translate customer needs, goals, and requirements into innovative, differentiated solutions
Must be able to translate market drivers into product enhancements

Solution Marketing Manager Aloha Platform Resume Examples & Samples

Bachelor or Master’s Degree in Business, Marketing or related field
Experienced product or solutions marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
Ability to support identification and synthesis of market and customer requirements for consumer engagement solutions
Demonstrated experience taking solutions to market and growing share through customer-driven messaging, positioning and differentiation
Industry experience preferred in the restaurant industry
5+ years of product marketing experience, preferably in B2B software applications
Superior written and verbal communication and presentation skills
Ability to respond quickly to changing demands and market conditions
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Solution Marketing Director Resume Examples & Samples

Work closely with product marketing team, evangelize new products and solution to China sales and Business Development team
Deliver strong message of Mellanox HPC technology into HPC community
Push Mellanox interconnect into China OEMs product portfolio, develop joint HPC and deep learning go to market strategy
Create marketing campaigns and programs about how to grow Mellanox HPC solution awareness into markets
Write case study and solution brief for HPC solution with Mellanox interconnect
Work with Sales to create customized HPC solution for selected large account
Provide constructive feedback to headquarter regarding HPC product requirements
Solution Architect/Technical Marketing/Field experience in HPC
Deep storage knowledge, InfiniBand knowledge is a plus
Years’ experience of building cluster solutions for the field
Demonstrated strong analytical and strategic thinking skills and ability to translate those skills into daily work
Excellent written and verbal communication skills, both in Chinese and English
Strong interpersonal skills and an ability to work directly with customer

Solution Marketing Manager Resume Examples & Samples

Degree in business (marketing or related area) or equivalent
5+ years of successful experience in solution & product marketing, strategic marketing planning, or business development
Demand generation experience
Experience of development of corporate level messaging
Strong communication and project coordination skills, with an ability to work effectively with Global Marketing, Solution & Product Marketing, Sales and Business

Solution Marketing Resume Examples & Samples

5-7 years of proposal development, marketing/PR, and busines writing experience
Or any combination of education and experience which would provide an equivalent background
Managed care industry experience including start-up, small company experience is preferred
Knowledge of “Blues Plans” preferred

Solution Marketing Manager Resume Examples & Samples

Developing marketing concept / planning, driving implementation and activities for complex, fast changing & innovative product portfolio
Establishing and owning process for marketing materials in strong cooperation with International Product Managers across Lifecycle Teams, Global Customer Support organization (GCS) and with the regions
Managing customer specific marketing stories, value propositions and transfering them into actionable marketing tools for countries to increase business success
Demonstrating proactive interest and awareness in regards to market intelligence e.g. positioning differentiation with competitors based on customers' and stakeholders' stories
Translating product features and building up basic to advanced customer marketing & product training materials for the affiliates
Supporting affiliates on specific marketing activities / projects, coordinating feedback, proactively translating needs into actions
Ensuring close interaction & exchange with Global Customer Support training leaders & trainers in order to ensure alignment of training concepts

Product Solution Marketing Specialist Resume Examples & Samples

Own, develop and produce marketing projects and activities, ensure timely projects and updates are in place. Manage and measure throughout
Work across project teams to compile content and measure content efficacy. Create material, post and manage content for the team. Support and implement marketing programs to help drive growth, working collaboratively with cross functional teams
Coordinate and execute web posting and activities. Create web content, marketing material and promotions, working with the team to help increase market awareness of specific solutions
Work across teams to compile read out reports and executive quarterly update presentations. Manage, create, maintain and analyze monthly reports to ensure ROI effectiveness
Write scripts for demos, guides and other support material as required. Document marketing plans, instructions and generate timelines to track processes. Own and develop other specific project plans as required through the year
Support launches, events and other activities, as needed
A self-starter, work independently, on own initiative with ability to create, manage and report on key projects. Strong organizational skills to coordinate, manage and run multiple tasks
Excellent written and verbal communication skills including creating presentations and marketing collateral. Ability to establish and document processes, feedback and timelines
Ability to track, manage and gather information and report out information. Excellent problem solver. Ability to work to tight deadlines and adjust to changes in requirements and support
Generalist marketing capabilities, in addition competency in MS Excel, Word and PowerPoint
2 or more years of Marketing or Program Management experience
Four year degree in a related field, completed or in process, is ideal

VP, Solution Marketing, Finance Resume Examples & Samples

 Manage managers of teams or organizations
 Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
 Set objectives and development plans, review performance, and provide feedback on a regular basis
 Support employees' career aspirations and facilitate the transition of employees into their desired roles
 Interpret an employee's behaviors and motivators to coach, empower, and enable
 Understand, embrace and cascade the company strategy to build organizations and empower managers
 Build open, honest relationships with senior-level peers and share feedback from these peers with own department staff to foster a dialogue of ongoing feedback within SAP
 Communicates clear cross-functional requirements, targets and long term perspectives
 Effectively settles different cross-functional perspectives related to area of leadership
 Communicates messages related to area of leadership in a timely manner and with constructive feedback to colleagues & managers & senior management team
 Develop the next level of leaders by effectively delegating management activities, encouraging stretch goals and expecting department wins to be shared/recognized/rewarded to ensure a solid SAP management pipeline
 Ensure effective management of the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development and transition activities
 Understand and leverage relevant SAP HR and People tools and strategies that apply to individuals and teams
 Support yearly Industry Cloud operational GTM, portfolio, and financial planning process
 15+ years of expertise crafting and executing top-level marketing and content strategy and associated initiatives to build market awareness and support pipeline creation working with regional and country sales and marketing teams
 Executive leadership in a marketing function
 Marketing strategy development and planning
 Project leadership (large-scaled projects)
 Minimum 5 years leading/developing employees
 Minimum 5 years coaching and managing at the managerial/executive level
 Very high change agility
 Strong strategic and entrepreneurial skills, ability to “think out of the box” and drive innovation from idea through execution, to completion
 Effectively drive execution within highly matrixed landscape
 Strong ability to influence through matrix lines and ability to collaborate across virtual teams to achieve combined goals
 Skilled on business analysis & planning, revenue planning, industry and product segmentation
 Convincing attitude / presence & drive with strong focus on results and execution
 Multicultural work experience in several organizations, countries or locations is a plus
 Experience in working together with Senior Management / C-user level at customers
 Deep Finance experience is desired

Solution Marketing Manager Resume Examples & Samples

Become an expert in the software security market, understanding key use cases, value propositions, trends, and competitive landscape
Act as subject matter expert (SME) in the mainframe and host access security space e.g. terminal emulation, host connectivity, mainframe application access
Interface with key customers and partners to validate and enhance messaging platforms, organizational buying behavior and buyer personas. Feed buyer-oriented research into Product Management to enhance solutions offerings
Develop and align solutions marketing activities to support go-to-market teams in effectively positioning and selling a comprehensive security solutions offering
Own in-bound go-to-market plans that influence global campaigns, market awareness, demand generation and sales readiness requirements
Provide market segmentation analysis that defines target influencers and buyers. Develop messaging platform and content plan that aligns to target audiences and support the buyer’s journey
Develop messages that matter – messages that reflect the ‘Voice of the Customer&#8217
Work closely with the sales enablement team, a world-wide, direct sales force and a virtual network of content producers to ensure they understand how to effectively leverage your targeting, messaging, and content – presentations, sales guides, conversation cards, etc
Support B2B customer nurturing programs through content creation that supports maintenance renewal initiatives and reinforce the value of solutions to existing customers
Regularly communicate strategies and tactics to marketing colleagues, sales leadership and executive management
Create relevant and compelling content for marketing collateral and campaign fulfillment such as web site content, marketing emails, landing pages, blog posts, social media, solution briefs, white papers, web casts, press releases, solution demos, and customers success stories
Interface with key industry press and analysts
Collaborate with Product Managers in the creation of marketing content to ensure key solution capabilities are represented
5 + years of solutions or product marketing experience, with 2+ years of experience in B2B enterprise software marketing
Knowledge of B2B enterprise software marketing and sales process
Technical literacy and Subject Matter Expertise (SME) in IT security markets, trends and technologies
Direct experience with terminal emulation or mainframe host access technology is preferred
Digital marketing, content marketing and social media experience a plus
Strong public speaking and presentation skills to internal and external audiences
Teamwork – Proven ability to forge strong relationships and effective collaboration with Marketing counterparts, Sales, Product Management, AR/PR and other departments
Travel is a requirement of this position. Approximately 30% of time may be spent traveling

Solution Marketing Manager Resume Examples & Samples

Execute on the GTM strategy for the healthcare business including marketing and channel plans to exceed growth and revenue expectations
Being the market expert on Health IT, EHR and PACS / VNA markets, audience, and competition
Collaborating with product management, direct sales, channel sales, marcom, PR and services to execute a go-to-market strategy for expanding Commvault's solutions to healthcare IT organizations
Developing product positioning and messaging that clearly differentiate Commvault's solutions for Health IT
Positioning Commvault's healthcare solutions to meet key buyer needs in targeted market segments. Understanding the buyer selection/decision criteria and preferences via persona-driven methodologies
Articulating the value proposition and developing creative, compelling sales tools for the sales organization
Creating and executing of joint marketing and sales campaigns with strategic partners
Developing marketing tools for and with partners
Designing and implementing innovative, creative marketing programs across multiple channels including Social Media, SEO, SEM, web and email marketing
Evangelizing Commvault's healthcare solutions with the sales team, partners, prospects, press, and analysts
Measuring, monitoring and publishing metrics on customer usage and market penetration

Solution Marketing Analyst Resume Examples & Samples

Develop CGI intellectual property (IP)/solution branding and market positioning with government and commercial clients in collaboration with corporate communications
Define the go-to-market strategy for CGI solutions coming out of the Emerging Technologies Practice and joint go-to-market messages with partners
Manage multi-channel marketing and communications plans to include digital and print materials development, events, and industry group participation
Design and produce solution marketing materials for CGI emerging technologies client briefings, including but not limited to presentations, white papers, and web content
End-to-end project management and logistics coordination for relevant industry events
Coordinate and produce internal communications for the Emerging Technologies Practice
Manage executive participation in industry groups and conferences
Support bid and proposal development as needed
Bachelor’s Degree required, preferably with concentrations in technology, business, marketing, or communications
3+ years’ experience in federal or commercial IT consulting
Experience in IT business development
Interest and/or background in Agile, DevOps, and records management solutions

Solution Marketing Manager Resume Examples & Samples

Serve as the solution and product marketing expert, providing support in the area of solution marketing strategy and product management
Working closely with the Healthcare executive team and Product Management, provide leadership and input into the development and implementation of products, solutions, services and offerings that provide Blackbaud with competitive advantage in the marketplace
Participate in the strategic planning process by leading efforts to access market share, market sizing and competitive analysis to help guide development of the business, solution and marketing strategy
Provide leadership and input into the development and implementation of products, solutions, services and offerings that provide Blackbaud with competitive advantage
Lead efforts to access market share, market sizing and competitive analysis to help guide development of the business, solution and marketing strategy
Develop and execute focused go-to-market strategy for enterprise solutions, which demonstrate effective programs to grow revenue and market share
Bring discipline and a high level of skill to the development of value propositions, solution messages and competitive positioning. Take a leadership role in the development of all solution-related marketing collateral and sales tools in the Healthcare vertical
Take a leadership role in the development of campaigns to grow both revenue and share of wallet among both existing and new customers
Take a leadership role in the development and execution of Healthcare thought leadership programs, to build and aggressively defend Blackbaud’s competitive position
Work cooperatively with Product Marketing, Product Management, RDO, Sales, and Corporate Marketing to bring competitive intelligence and the ‘voice of the customer’ inside the organization
Minimum five years of solution and product marketing experience in a technology industry. SaaS/cloud technology experience required
Experience marketing and selling Healthcare institutions
Experience and successful track record in formulating and executing brand, thought leadership, demand/lead gen campaigns including: themes, creative plan, messaging and positioning, and content
Brilliant strategic thinking skills that can anticipate market trends
Proven success in solution marketing and/or product marketing roles
Experience with CRM, Digital Marketing, Analytics and/or other software products along with a track record of driving growth and results for those specific products
Strong problem solving, analytical and mental acuity
Exceptional ability to write and create product content; ability to write quickly and concisely for non-technical audiences
Experience and a track record of success in developing demand/lead gen campaigns including messaging, strategy, offers, etc. and leveraging all parts of the marketing mix to execute
Proven influencing skills with top executives, working cross-functionally with clients/prospects
Self-starter, creative thinker, excellent listener and outstanding communicator
Strong affinity for sales team success, prior sales experience a plus
Proven marketplace relationship building skills with industry influencers and pivotal clients
Proven record of thriving in a fast-paced, quickly changing environment
Masters or Bachelor degree from accredited university in business or marketing

Solution Marketing Director Resume Examples & Samples

P&L ownership of the Digital Transformation product line
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
Linked closely to businesses… good understanding… reactive and proactive… of key issues; Manages rate of change appropriately
Business strategies clearly linked to financials and functional actions
Own the product planning process including new product additions (NPI) working with RD&E and Sales; develop and manage product roadmaps linked to segment’s, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; product value pricing
Design VOC; understand segmentation; understand value elements critical to customers; calculate value equations; target value propositions to customer segments
Demonstrated ability to deal with complex value pricing issues in a dynamic competitive environment
Emerging understanding of transactional pricing toolkit; Conducts waterfall and other analytics to support pricing
Link between technology/product lines and customers. Ability to communicate the value of the offering in customer centric terms to cause customer to choose Honeywell offerings based on value delivered
Knowledge of how to drive value propositions into compelling customer pitches that result in customer orders
Classic product/services management. Understand and manage product/services life cycles, profitability, demand planning , new product/services development ideation and process management, competitive offerings
End-to-end role of product manager in context of dynamic competitive environment; Owns the product profitability and drives positive results
Assist or contribute to the creation and building of brands; Assist in the brand management; Manage competitive brands
Consistently works with Marcom to effectively promote and advertise brands
Design and execute impactful market research studies; drive to conclusions and actionable recommendations for the business
Bachelor’s degree in in Business, Marketing or an Engineering discipline

Technical Solution Marketing Manager Resume Examples & Samples

Coordinate and collaborate with product management, solution architects, and marketing to create detailed Solution blueprints to help increase adoption of Predix in the industrial market
Work with many stakeholders to cerate and deliver unique/compelling proof points improving the market position, competitive advantage and business results in the Solution Category
Translate marketing plans, segment priorities and messaging into effective content marketing to help generate and progress new sales opportunities
Support launches with appropriate materials, strategies, and execution to ensure maximum impact for new product introductions
Create messaging and content and tools for sales and partner team that aligns with the sales process and support the sales teams in all phases of the sales cycle. Work collaboratively with the Education and Sales Enablement teams to educate sellers, channel partners, and business partners on the marketplace, the business drivers, the value proposition, the offerings, and competitive differentiation, through webcasts, in-person training, and other techniques
A minimum of 1-2 years of product management, product marketing experience preferred
GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completed
Knowledge of variety of PaaS/SaaS models for infrastructure and application services
Passion for technology and the ability to translate technology capabilities into business value for a variety of buyer personas
Excellent communication and project management skills with the ability to lead cross-functionally across stakeholders from different organizations
Self-starter able to work successfully across complex matrix of stakeholders
Ability to work both independently and in a team environment, and maintain tight deadlines
Strong results orientation with demonstrated track record of success
Effective and creative problem solver
Detail-oriented, focused on metrics, with a data-driven analytic mindset
Facilitates dialogues that produce new perspectives and trigger recommendations for substantial innovative / enhancements, and analysis of consequences
Influences through others. Uses experts or other third parties to influence. Builds direct and "behind the scenes" support for ideas, uses chains of indirect influence
Participates with senior business leaders and subject matter authorities in defining strategies and courses of action that will impact the enterprise
Challenges conventional thinking and traditional ways of operating and invites stakeholders to identify issues and opportunities

Regional Solution Marketing Manager Resume Examples & Samples

Marketing Plans. Responsible for the Americas Marketing plans that support the business priorities and sales plays for the Infrastructure and Converged Systems/Applications portfolio
Messaging and value propositions. Be an expert on the customer challenges, key messages, target markets and customer profile around the defined portfolio in order to educate and provide strategic input for marketing program and campaign development. Assist in the creation of content to support marketing programs
Events. Ensure events are selected, planned and resourced in a way that supports the business priorities of the Geo
Budgeting.Facilitate the alignment of all funding sources towards the established priorities and plans for the Geo
Collaboration. Collaborate with extended marketing teams as needed (product marketing, alliance marketing, events etc) to educate and influence their plans in a way that supports/aligns/considers the needs and priorities of the Americas business
Experience collaborating with sales teams and developing marketing plans that directly support sales goals and priorities
Experience working with partner and alliance ecosystems
Knowledge of product marketing framework and practices
Strong analytical and project management skills with the ability to lead and /or provide expertise to functional project teams
Excellent written and verbal communications, comfortable with presenting ideas in front of large groups
Strong relationship and networking skills and at all of levels of management
Ability to exercise significant independent judgment and solve complex business challenges
Ability in providing mentoring and guidance to lower level employees
Bachelor’s degree in business or marketing preferred
Mid-level role requiring 5+ years of applicable experience
15-20% travel expected across Americas

Senior Director, M&E Solution Marketing Resume Examples & Samples

Define the strategy and drive execution of the M&E marketing plan to grow Quantum’s share of the available markets
Work in lockstep with M&E Segment Marketing to define and drive lead generation for the vertical market
Track the performance of campaigns and modify as needed to maximize number of leads and the conversion of leads to opportunities
Build and maintain a content plan to support sales efforts throughout all stages of the sales funnel including regional sales, tele-sales, and channel partner sales
Create and edit marketing collateral and other materials needed for prospecting, lead nurturing and deal closing
Create and present content at industry events and conferences
Own in-market end user case study development and promotion
Sales training material creation & editing
Competitive sales tools
Online content including web pages and digital marketing material content
Event content including signage and takeaway materials
Whitepaper definition, review & editing

Solution Marketing Director Resume Examples & Samples

Responsible for market research and analysis programs, including customer satisfaction/NPS studies, concept testing programs, and needs assessment. Has the ability to synthesize information and insight into the "so what", identifying business implications and actions
Works closely with field marketing and sales teams globally to analyze and prioritize markets, identify target accounts and partners, provide competitive intelligence to sales, and track and support sales pipeline development
Develops solution value prop and story, buyer personas, sales journey maps, along with related sales materials and campaigns to facilitate effective prospect engagement and speed the sales cycle
Identifies thought leadership strategy and opportunities, working with analyst and PR functional teams to execute
Develops creative, attention getting demand generation campaigns to nurture targeted enterprise accounts and secure net new leads in small/mid-market FI space
Builds relationships with key ecosystem partners (such as core systems providers) to facilitate business growth
Serves as a solution subject matter expert as needed for internal and external purposes (trade shows, client presentations, etc)
Develops and tracks business-impact metrics for all marketing initiatives and spend, with ultimate goal of building brand awareness and speeding time to revenue through the sales process
Develops and maintains the FII global marketing calendar and metrics dashboard
Bachelor’s degree in marketing or business
Minimum 10 years of experience in B2B software solution marketing/enterprise selling to banking or retail environments
Strong problem solving, writing, and communication skills
Comfortable working closely with sales and participating in client and partner presentations
Ability to motivate, lead, and influence cross-functional teams. Effective operating at both the strategic and tactical levels

Manager, Solution Marketing Resume Examples & Samples

Build and lead a high performing team of Industry Subject Matter Experts including full staffing, people development, and aligning the team on a collectively developed vision, mission and strategy
Effectively communicate goals, objectives and Key Performance Indicator's (KPI) to the team and manage performance, expectations, and visibility across the team
Lead the team to success with an “audience-first” marketing approach, ensuring the ISMMs document and target specific buyer personas, their individual and organizational needs, engaging and compelling messaging and a defined list of product and/or solutions appropriate to them
Ensure that all positioning & messaging is aligned to The Challenger Sale concept, for the proposed value we deliver in each industry, chosen industry segments as well as the defined list of solutions within each overall industry solution portfolio
Facilitate the participation of the team in the go-to-market planning to ensure our messaging surrounding our portfolio of offerings aligns to Hyland’s overall company strategy
Align the team with the domestic and international sales leaders for their assigned industries to ensure alignment across the target buyers & buying centers, the buyers journey, messaging & positioning, portfolio of offerings, and measurement of success
Hold the team accountable to managing their assigned industry-specific budgets while making recommendations to best optimize marketing spend to accomplish goals
Align with the leaders of the Content Marketing and Product Marketing teams to ensure the creation of industry content is aligned to approved messaging, focused on the correct buyer roles and fully supports inbound & outbound marketing efforts and sales enablement initiatives
Interface with all levels of organizations, including internal marketing and sales leaders, external customers, executive management & partners
Proactively address potential issues and conflict across multiple stakeholders, facilitating a collaborative approach and seeking win-win scenarios whenever possible
BS/BA degree in Marketing or marketing-related field, or equivalent field experience. MBA a plus
10+ years’ experience in product or solution marketing in the B2B technology realm or related field
Demonstrable leadership skills and experience
Demonstrable knowledge of the CEB challenger Sale methodology and Sirius Decisions Marketing Models
Strong writing/presentation building, verbal, written, digital, and graphic communication skills
Ability to self-direct and self-motivate your efforts, both short and long term, to meet deadlines and maintain high quality content, without the need for close supervision
Knowledge of the enterprise sales process and the product collateral needs for effective value based solution marketing and selling
Passion and enthusiasm for learning the Hyland suite of product and solution offerings
Up to 20% travel required