Marketing Automation Resume Samples

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KJ
K Jerde
Kelsie
Jerde
4076 Lubowitz Gateway
Philadelphia
PA
+1 (555) 510 9337
4076 Lubowitz Gateway
Philadelphia
PA
Phone
p +1 (555) 510 9337
Experience Experience
07/2016 present
San Francisco, CA
Director, Marketing Automation
San Francisco, CA
Director, Marketing Automation
07/2016 present
San Francisco, CA
Director, Marketing Automation
07/2016 present
  • Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs
  • Develop, maintain and document processes, provide quick reference tools
  • Oversee database management – segmentation, list acquisition/import, data cleansing, event capture, lead management etc
  • Execute ongoing project management of the execution of the marketing automation campaigns and programs
  • Develop, with IT, an integrated end-2-end demand architecture - mobilize design/activation
  • Develop the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc
  • Deploy integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition…)
01/2010 01/2016
Chicago, IL
Marketing Automation Administrator
Chicago, IL
Marketing Automation Administrator
01/2010 01/2016
Chicago, IL
Marketing Automation Administrator
01/2010 01/2016
  • Assist the Salesforce administration team with the general management of Salesforce
  • Document and follow extensive QA & test processes for all development and integration work
  • Control the development, implementation and the ongoing management of Marketo processes
  • Manage form processing and website integrations
  • Provide overall programming and technical support for the TWCBC Eloqua Marketing Automation system, along with guidance on tool impacts to the business
  • Establish and maintain data quality through daily/weekly/monthly/quarterly reporting
  • Develop and maintain campaign flows to effectively move prospects through the buyer’s journey
11/2006 12/2009
Boston, MA
Marketing Automation Strategist
Boston, MA
Marketing Automation Strategist
11/2006 12/2009
Boston, MA
Marketing Automation Strategist
11/2006 12/2009
  • Developing and effectively executing Marketing Automation (MA) campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded
  • Ensuring MA campaign strategies align with broader Wiley Community strategies
  • Ensuring strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, direct mail)
  • Developing and monitoring corporate benchmarks for campaign performance and lead generation
  • Applying best practice segmentation and customer profiling to optimize demand generation programs
  • Developing best-practice framework, standards, and playbooks for demand generation tactics
  • Committed to quality
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Bowling Green State University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly organized and detail-oriented - can execute complex tasks flawlessly and with minimal oversight
  • Develop process and roadmap to ensure marketing automation approach is easy to execute and scalable
  • Ability to manage multiple deadline-driven tasks simultaneously
  • Strong organization skills
  • Ability to work in an ambiguous, fast moving office
  • Strong data analytics capabilities
  • Experience developing creative ideas for promoting the company's core products, telling stories, and visually representing the brand through email
  • 3+ years email experience, with hands on experience building and deploying emails
  • Partner with internal stakeholders to ensure integrity of marketing automation data architecture
  • Experience writing creative and engaging subject lines and email copy
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1

Marketing Automation Resume Examples & Samples

  • Lead team to execute digital strategy for multiple channels including web, social, and e-mail
  • Provide strategic direction to content strategy team on the best ways to leverage digital channels to communicate messaging
  • Develop process and roadmap to ensure marketing automation approach is easy to execute and scalable
  • Identify and create metrics based reporting for all marketing automation efforts
  • Manage internal team and 3rd party vendor to execute the marketing automation roadmap
  • Partner with internal stakeholders to ensure integrity of marketing automation data architecture
  • 7+ years of relevant work experience in marketing automation, digital platforms, and/ or CRM
  • Ability to handle multiple projects and desire to work in a fast paced environment
  • Experience with Eloqua and/or Salesforce a plus
  • Experience in financial services or another highly regulated industry a plus
2

Marketing Automation Strategist Resume Examples & Samples

  • Ensuring strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, direct mail)
  • Working with product marketing and sales to develop measurable MA campaign objectives
  • Developing best-practice framework, standards, and playbooks for demand generation tactics
  • Demonstrated experience in developing and delivering Marketing Automation campaigns
  • Proficient in using Marketing Automation software (preferably Eloqua)
  • An understanding of web analytics, content and data management and a demonstrated proficiency in multiple lead generation tactics
  • Ability to manage multiple projects simultaneously and to think creatively
  • Committed to quality
  • Strong background in customer focus
  • Ability to work well with global teams, willingness to travel
3

Marketing Automation Campaign Manager Resume Examples & Samples

  • Relationship management skills required
  • Effective organizing and prioritizing skills
  • Highly motivated, proactive and detail oriented
  • 60% Operational and Campaign Management
  • In collaboration with Strategic Marketing and Marketing Communications team members, develop marketing campaigns to drive overall test volume and e-commerce sales for various programs. -Oversee and provide consultation regarding data integration of Pearson VUE and marketing automation systems
  • Create marketing campaign plans, adhering to timelines and budgets for marketing activities as required. -Tactical execution of each promotion using the marketing automation system. Includes campaign setup, QA, issue resoution, maintenance and evaluation. -Provide reporting on various campaigns to optimize sales and customer satisfaction. -Mentor/guide other(s) on the marketing team to effectively use the tool and ensure a competent backup is available. -Act as the primary Eloqua marketing contact for internal sales and marketing teams as assigned
  • 15% Internal marketing automation consultation to various Pearson VUE businesses
  • Provide Eloqua expertise to other Pearson VUE businesses and clients as needed to implement successful marketing campaigns
  • Work with other PV businesses to help them understand requirements for implementation and instruct them on best practices and complex campaign builds. --Scope costs associated with using tool to implement client marketing activities
  • 15% Project management
  • Assist manager, marketing communications to ensure projects emanating from marcomm are completed on time, on budget and are of high quality
  • 5% Strategic planning support
  • Assist in annual strategic marketing planning and implementation of agreed-upon initiatives. --Provide project recaps indicating success metrics and ROI. Make recommendations based on how to apply learnings to future promotions
4

Marketing Automation Business Resume Examples & Samples

  • Effectively articulating business requirements in the form of user-stories, epics and themes within the AGILE process framework
  • Working with developers to implement these solutions, where applicable
  • Performing system configuration tasks, as needed, to meet these requirements
  • Performing test and validation activities as needed
  • Developing technical documentation related to system configuration for version management
  • Managing small to med-sized projects in an Agile development environment
  • Managing disaster recover processes and business continuity drills
  • Formulating solutions, potentially drawing from a number of technologies across the sales and marketing technology stack
  • Monitor and manage IT incident and service management process, report incident and problem volumes and contribute to the management of the knowledge base for support articles
  • 3+ years User experience with Marketing Automation platforms like Marketo, Eloqua, Pardot etc. a must in a marketing operations role
  • 3+ years Project management experience a must
  • Understanding of Sales & Marketing, Lead Generation & Customer Relationship Management highly preferred
  • Experience with customer-centric digital engagement solutions across multiple B2B customer touch points
  • Understanding of Cloud/SAAS solutions models and trends
  • Understanding of globalization considerations to achieve worldwide scale
  • Experience with integrating enterprise platform/cloud solutions
  • Knowledgeable and passionate about user experience best practices
  • A strong team player with initiative and self-motivation
  • Good interpersonal skills with strong x-org management
  • Familiarity with Agile development process
  • Scaled agile development process experiences a plus
  • IT Service management a plus
  • Familiarity with Sales processes a strong plus
5

Marketing Automation Operations Manager Resume Examples & Samples

  • 10+ years marketing experience
  • Marketing, especially marketing operations and/or campaign strategy, experience
  • Mastery of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments
  • Expertise with leading sales and marketing tools such as Salesforce.com, Eloqua and Aprimo
  • Mastery of Sirius Decisions best practices
  • Expertise in closed-loop sales and marketing practices
  • Mastery across marketing mix and vehicles
  • Recognized subject matter expertise and thought leadership in audience segmentation
  • Excellent interpersonal skills; ability to build, manage and influence virtual teams
  • Ability to interface effectively with all levels of management and functional disciplines
  • Excellent influencing, consensus-building and conflict-resolution skills
6

Avp Marketing Automation & Measurement Resume Examples & Samples

  • Collaboration with Client Experience teams and Marketing to identify, construct and execute marketing measurement efforts that drive results to department goals and campaign KPIs
  • Campaign Management experience including data synchronization with web, CRM and campaign management systems (Eloqua, SalesForce, Adobe Analytics, Google Analytics, etc.)
  • Web reporting, analysis and dashboard development that demonstrate business impact of campaigns and can be leveraged to optimize content
  • Project management experience and a proven ability to contribute to and/or manage multiple projects at once in a fast-paced environment
  • Develop insightful presentations that represent business insights derived from campaign results
  • Writing report requirements and implementing quality assurance
  • Ability to research and interpret information from a variety of sources and deliver findings and recommendations
  • Work with technical teams and non-technical teams to finalize architecture specifications, and creates design as it relates to the customization and/or integration of a CRM system. Capable of recommending alternate choices, trade-offs, and impact analysis
  • Conduct marketing audience analysis to optimize list selection and segmentation for targeted campaigns
7

Associate Manager, Marketing Automation Resume Examples & Samples

  • Develop dashboards, graphs, reports, and presentations of marketing automation results. Manage analytics and reporting processes to measure the success of marketing activities, including lead nurture reporting, email metrics, demand funnel reporting, etc. in collaboration with the Analytics team
  • Conduct regular analysis of data to uncover trends and gain insights. Report findings to the business to improve marketing practices and results
  • Support marketing systems infrastructure, including the continued implementation and operations of Marketo and the integration with SFDC, working in close collaboration with the Sales Operations team
  • Sales Liaison and Advocate: Work closely with Operations and Sales teams to ensure leads are correctly routed and monitor SLA dashboard to ensure sales reps are working marketing leads in agreed timeframe
  • Process Design and Documentation: Design and document existing processes and implement improvements to enhance productivity. Develop and manage training for stakeholders to ensure adherence to process for both system and lead tracking/management
  • Routinely audit systems and processes to ensure compliance with best practices
  • Oversee integrity and quality of marketing data. Create and manage data cleansing programs in Marketo. Support list imports and marketing activity tracking to ensure input of quality data
  • Assist with lead scoring implementation and analysis, as well as periodic update of scoring models
  • Analyze lead management model and identify areas for improvement including: lead delivery, rejected leads, recycle programs, and activity metrics
  • Work with Lead Nurture Manager to identify opportunities to develop lead nurture campaigns to improve demand funnel conversion rates, continuously monitoring and testing effectiveness
  • Assist with PPC/SEM strategy as needed
  • Generate routine and ad hoc reports
  • Minimum 3 years' experience in a marketing operations, automation or analytic role
  • 4 year degree in business, marketing, mathematics, computer science or related field preferred or equivalent work experience
  • Intermediate-to-advanced marketing automation skills for developing programs and generating reports
  • Advanced knowledge of Marketo
  • Experience in SEM/PPC marketing campaigns preferred
  • Proficient in Excel and PowerPoint
  • Ability to analyze data and convey information
  • Ability to present complex information in an understandable and compelling manner
  • Strong project/time management skills, highly organized and able to manage multiple projects
8

Marketing Automation Administrator Resume Examples & Samples

  • Provide overall programming and technical support for the TWCBC Eloqua Marketing Automation system, along with guidance on tool impacts to the business
  • Perform day-to-day system maintenance and configuration to the Eloqua tool. Act as the first line of defense for proactive system monitoring (check daily reports and failed calls), as well as reactive problem resolution management with Oracle
  • Provide feedback, guidance, and expertise to functional marketing team members and end business users on needs/requirements
  • Execute unit testing and support user acceptance testing for programs written in Eloqua; Update field integrations between Eloqua and SalesForce.com CRM as needed
  • Work closely with key internal stakeholders and Salesforce.com CRM team to develop customized reports to validate data loads and lead flow. Assist in the creation of dashboards that meet the specialized needs of end-user marketing clients to facilitate quick insights to further improve future campaign performance
  • Maintains general Eloqua housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.) as well as manages the creation of new segments and campaign canvases; Administers weekly Marketing Automation Governance committee meetings with marketing stakeholders to review proposed system/policy changes
  • Minumum of 2-3 years of Administration experience with Oracle Eloqua; additional related Marketing Cloud Products are a plus
  • Preferred: Oracle recognized certification Oracle Marketing Cloud E10
  • Solid understanding of web technologies, relational databases and multi-tier applications
  • Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner
  • Ability to extract and analyze data out of Oracle Eloqua to use for troubleshooting and reporting
  • Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels of the TWCBC organization including senior management at the Sr. Director and VP level
9

Marketing Automation Campaign Strategist Resume Examples & Samples

  • Developing and effectively executing Marketing Automation (MA) campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded
  • Ensuring MA campaign strategies align with broader Wiley Community strategies
  • Ensuring strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, and direct mail)
  • Applying best practice segmentation and customer profiling to optimize demand generation programs
10

Senior Marketing Automation Associate Resume Examples & Samples

  • 2+ years of experience building email templates and landing pages using HTML / Java
  • Ability to create marketing automation journeys and workflows in alignment with a tactical plan to support nurturing
  • Experience in the application of marketing automation and sales enablement programs
  • Understanding of CRM and marketing automation systems
  • Expertise in digital and multi-channel marketing
  • Understanding of the campaign lifecycle, including deep knowledge of channel specific metrics and conversion points
  • Knowledge of lead generation and lead nurturing techniques including lead scoring
11

Marketing Automation Strategist Resume Examples & Samples

  • Creating effective campaign strategies that meet or exceed objectives
  • Aligning department strategies with larger Wiley Community strategies
  • Developing campaign benchmarks and creating campaign playbooks
  • Optimizing segmentation and customer profiling
  • Creating and adhering to direct marketing and marketing automation best practices, including integrating other applicable marketing activities and capabilities
  • Developing and effectively executing campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded
  • Ensuring campaign strategies align with broader Wiley Community strategies
  • Working with product marketing and sales to develop measurable campaign objectives
12

Marketing Automation Intern Resume Examples & Samples

  • Candidate must be a high energy, can-do-person who can communicate at all levels
  • Strong analytical acumen and ability to constantly monitor results and refine marketing reports accordingly
  • Excellent communication, presentation, time management skills
  • Excellent verbal and written communications skills; customer service oriented, business, and negotiation skills
  • Ability to conduct research, interview and create business requirements
  • Ability to build strong working relationships across all levels of the organization, including remote areas
  • Works independently, self-reliant, self-motivated
  • Team player skilled in collaboration and facilitation
  • Ability to communicate and work globally
13

Marketing Automation Configurator Resume Examples & Samples

  • Set up, test, maintain and evolve multiple complex nurture based marketing campaigns within our marketing automation platforms
  • Work with cross functional teams to implement multiple nurture base marketing strategies
  • Deliver performance improvements via ongoing testing and results to provide continued learning, adaptation and improvements of the Nurture Campaigns
  • Develop and implement collision controls for multiple nurture campaigns
  • Excellent interpersonal, communication, problem solving and time management skills
  • Self-starter who takes initiative and can work independently with minimal supervision
  • English language proficiency – both written and oral
  • Passionate about data, systems, and analysis that results in actionable recommendations
  • Advanced Microsoft Access skills – SQL and SAS knowledge a plus
  • Hands-on experience with a marketing automation system highly desired (Marketo, Aprimo, Eloqua etc.)
  • Demonstrated proficiency with database design concepts, data modeling, and enterprise marketing automation systems
  • Great interpersonal relationship skills with the ability to learn quickly
  • Extensive experience in marketing operations or equivalent
14

Marketing Automation Strategist Resume Examples & Samples

  • Manage all aspects of campaign production in Eloqua, spanning campaign strategy, creative, targeting, offer development, email production, landing page/form production, test design, QA/QC, execution
  • Lead data integration efforts with our CRM platform, Microsoft Dynamics, including audience targeting and list generation, personalization, lead scoring and campaign reporting
  • Participate in team meetings and go-to-market project meetings as the Eloqua marketing automation subject matter expert
  • Professional experience working with email marketing, digital direct marketing or advertising campaigns on either a client side role or agency/service provider
  • Hands on experience working with a marketing automation suite, such as Eloqua, Marketo, Hubspot or equivalent email platform (Responsys, ExactTarget, etc.)
  • Strong HTML knowledge and web development proficiency, including best practices for cross-email client compatibility/consistency.Sound design sense and creative sensibility
  • Proficient in Microsoft Office, including Word, Excel, and PowerPoint
  • Marketing Automation, Email Platform product certifications and/or training required
  • Self-motivated and detail-oriented with excellent people and time-management skills. Ability to work in a fast-paced project environment with changing priorities and timelines. 
  • Solid understanding of direct marketing principles and strategy
  • Must possess strong organizational and project management skills, proven ability to meet deadlines while managing multiple projects simultaneously, and ability to work independently.Flexibility is key as priorities and deadlines change
  • A skilled communicator, both written and verbally
15

Senior Specialist Marketing Automation Resume Examples & Samples

  • Develop, maintain and execute on overall training plan on Adobe Campaign, data structures and segmentation tools, including alignment of user rights and development of expert skills
  • Create a standard of excellence (best practices) in Marketing Automation, while ensuring adoption across various stakeholders
  • Set and monitor KPO’s for the Marketing Automation users
  • Drive peer coaching and train the trainer models
  • Develop and manage the knowledge library
  • Ensure a good working relation with the technical support team
  • Shortening the lifecycle of campaign development
  • Maximize usage of behavioral and transaction marketing and other functionalities
  • Offering improved customer journeys
  • Drive standardization of processes across all business units to drive further efficiency and effectivity
  • Being the center of excellence key spokesperson towards Business Units
  • MSc or MA degree in Marketing, Mathematics, Computer Science, IT or comparable fields
  • In-depth experience in Adobe Campaign, preferable in a developer or advisory role
  • Minimum of four years’ experience in a similar role is preferable
  • Experience in training, coaching, managing and influencing people without having direct authority
  • Proven track record of inspiring, motivating and developing professionals
  • Ability and desire to quickly adopt new technologies and systems
  • Excellent analytic skills and able to drive and communicate business insights derived
  • Process skills; ability to implement agreed processed and best practices to test and analyze performance and to make improvements
  • Team player, pro-active attitude and result driven
  • Ability to self-manage workload to meet deadlines
  • Competitive salary and a 13th month
  • 27 days of leave
  • Solid Pension Plan, with a choice between a collective pension plan an individual pension plan
  • Travel allowance for commuting
  • Additional benefits, such as memberships to Elsevier’s magazines, discount on books and in-house sport facilities
  • Various social responsibility programs, channeling knowledge and strengths to help communities around the world improve education, science, health care and protect the environment
16

Senior Specialist Marketing Automation Resume Examples & Samples

  • Develop and maintain and execute on overall training plan on Adobe Campaign, data structures and segmentation tools, including alignment of user rights and development of expert skills
  • Create a standard of excellence (best practices) in marketing automation, while ensuring adoption across various stakeholders
  • Being center of excellence key spokesperson towards Business Units
  • Provide project support as a subject matter expert, creating and reviewing campaign requirements and specifications
  • Able to deliver campaign implementations that meet business requirements and customer needs
  • Design and manage guidelines for campaign management and update regularly
  • Monitoring of the Marketing automation change requests, and maintain policies and procedures that govern work requests
  • Must be able to report metrics related to tactics and programs and provide visibility and analysis of campaign results to all stakeholders
  • Provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement
  • Drive customer analysis, supporting buying persona development
  • Highly experienced in adobe Campaign (expert level) and in marketing automation general
  • Working knowledge of JAVA, HTML, SQL is an advantage as well as experience with Adobe Analytics
  • Strong operational skills at the same time able to lead and manage tactical projects
  • Good communication, presentation and negotiation skills
  • Accountable & responsible
  • MSc or MA degree in marketing, mathematics, computer science, IT or comparable fields
  • Experience in training / coaching / managing people
  • Process skills; ability to implement agreed processed and best practices, to test and analyze performance and to make improvements
  • Team player, drive, initiative, pro-active attitude, result driven
17

Email Marketing Automation Coordinator Resume Examples & Samples

  • Help steer email strategy and develop new automated campaign template
  • Manage the technology team’s QA of new workflows – ticketing, troubleshooting, etc
  • Ensure that ongoing triggered campaigns are working as expected and flag any new or recurring issues to Marketing Automation, Email, and Brand
  • 1-2 years of experience in the digital marketing space
  • Experience with data visualization tools like Tableau
  • Firm grasp of basic marketing concepts
  • Ability to maintain a fun, casual, professional and productive team atmosphere
  • Comfortable working with complex concepts and distilling them into sound deliverables
18

Product Manager Programmatic Marketing Automation Resume Examples & Samples

  • Establish the product vision, goals, roadmap, A/B testing strategy and global rollout plans for Marketing technology
  • Work closely with engineering and Marketing partners to specify feature details, create user stories, drive Agile delivery and UAT
  • Provide data driven recommendations across multiple concurrent assessments; design and implement product A/B testing strategy around these recommendations
  • Manage trade-offs between cost, schedule, and business benefit, and ensure successful delivery of features in production that meet customer needs
  • Proactively engage with multiple departments across the org to solve problems and identify trends and opportunities
  • Bachelor's degree in computer science or a related field, MBA or Master's Degree preferred
  • A confirmed and proven of related experience managing e-commerce technology products, including proven knowledge of software development methodologies, gathering business requirements and turning them into detailed functional design specifications
  • An already existing experience of hands on software development experience preferred; alternatively, demonstrated understanding of typical technology architecture for high-volume websites
  • Excellent communication skills (written and verbal); proven ability to work with cross-functional teams to drive execution against project milestones and deliverables
  • High degree of competency with project management, including issues and risk identification and management, tracking; demonstrated strong attention to detail
19

Technology Marketing Automation Team Lead Resume Examples & Samples

  • Working as the Technical Lead supporting the others team responsible for the integration of Commercial Plan Campaigns and Events Campaigns
  • Creating, managing and presenting an actionable Blueprints that align client’s requirements with ExactTarget Statement of Work
  • Working as SME (Subject Mater Expert) supporting Solution, Service, and Support Consultants on custom reports/extracts and SalesForce integrations. Leading the design and implementation of enterprisecustom reports/extracts and SalesForce integrations with ExactTarget
  • Specializing in scoping/building, API integrations and data modelling projects
  • Leading the design and implementation of custom report/extract, API(SOAP/REST), relational data schema's, custom microsite integrations and E-Mail/SMS migration projects
20

Marketing Automation Resume Examples & Samples

  • 3+ years email experience, with hands on experience building and deploying emails
  • Experience developing creative ideas for promoting the company's core products, telling stories, and visually representing the brand through email
  • Experience with modern demand generation tools, including marketing automation software and CRM systems, a must
  • Highly organized and detail-oriented - can execute complex tasks flawlessly and with minimal oversight
  • Ability to manage multiple deadline-driven tasks simultaneously
21

Program Manager, Marketing Automation Resume Examples & Samples

  • Typically a minimum of 5 years relevant experience, having worked across industries such as financial management, healthcare, travel and high compliance consumer sectors and/or in a digital agency environment
  • History of demonstrated collaboration with multi-disciplinary teams of writers, producers, designers, brand managers and analytics experts is required
  • Expert level knowledge of Salesforce, Eloqua, Pardot, Marketo or equivalent platform combinations
  • Familiarity with the spectrum of digital marketing analysis and visualization tools, including: the Google tool suite, the MOZ suite, Excel, Tableau, Mix Panel, Kiss Metrics and more
  • Strong understanding of marketing metrics, measurement and reporting
  • Innate focus on delivering amazing experiences for consumers and our customers
  • A can-do attitude with a readiness to climb mountains
  • Rigorous attention to detail
  • Basic HTML skills and knowledge of CSS
  • Ability to translate complex issues and data into clear, compelling narratives
22

Marketing Automation Senior Specialist Resume Examples & Samples

  • Conduct regular database health reports including email analysis and contact cleansing
  • Review, approve and assign an ID for all new campaigns
  • Review and approve all final campaign configurations prior to activation
  • Maintain a master list of all campaigns as well as a master email schedule
  • Create and maintain all enterprise assets for lead generation, call center integration, subscription management, integrations and lead distribution
  • Collaborate closely with the Caterpillar data privacy and commercial attorneys to ensure legal compliance at all times
  • Collaborate with other Caterpillar teams and suppliers for all Eloqua integrations such as Zift, mobile apps, social apps, call centers, IBM websphere (customer portal, commerce and parts.cat.com) Cat.com/Adobe Experience Manager (AEM) and Hadoop
  • Configuration, architecture and segmentation guidance
  • Create and maintain all documentation for governance, standards and best practices for use with Eloqua
  • Manage all users of the Eloqua instance for usage and compliance
  • Provide Caterpillar governance training for all Eloqua users
  • Manage all technical and support inquiries with Oracle and work with the Oracle technical account manager for all issues needing escalation
  • Manage the relationship with all Caterpillar certified Eloqua partners by conducting bi-annual performance reviews with all campaign owners and hosting monthly update meetings
  • Manage the relationship with all campaign owners by hosting bi-weekly update meetings with the eBusiness industry consultants
  • ·Oversee the issuing and ongoing needs of other Caterpillar Eloqua instances
  • Act as a consultant for instance administration and marketing automation strategy, not campaign execution or basic user training
  • Includes acting as a liaison with Oracle
  • Collect and consolidate monthly health reports from each admin
  • Triage support issues for all instances and escalate as necessary
  • Four year Bachelor Degree
  • 3-5 job experience working with multiple stake holders in a large organization
  • Experience working in a Marketing Automation tool preferred Eloqua
  • Ability to partner and build relationships across matrix organization and various levels
  • Ability to adapt in a functional area and role that is high velocity and ever-evolving
23

Marketing Automation Eloqua Platform Owner Resume Examples & Samples

  • Administration and support of Oracle Marketing Cloud – Eloqua instances
  • Manage internal client support and requests
  • Manage user roles, security, profiles, workflows, and reporting
  • Ensure regularly scheduled administration, maintenance, imports, backups, and scheduled jobs
  • Develop standard operating procedures
  • Chair the Change Review Board to prioritize enhancements and integrations to other applications
  • Prioritize requests, integrations, and enhancements and oversee governance processes and ultimate approvals
  • Ensure proper Data Hygiene and cleansing protocols are in place and functioning
  • Responsible for any bulk data imports, list uploads, data audits, etc
  • Control and approve all templates
  • Oversee corporate asset changes and updates
  • Preference Center Owner
  • Corporate Contact Management
  • Corporate Steward of the Eloqua instance
  • Permitted Value Owner
  • Custom Data Object / Web Form / email Template Owner, Author , Librarian
  • Enforce platform adherence to Corporate Governance
  • Platform COE
  • Training requirements per role
  • Access – Review and Grant access to tool (production)
  • High school diploma or higher from an accredited learning institution
  • Marketing automation combined experience with systems such as Eloqua, Pardot, Marketo and/or other
  • Experience as a Marketing Automation system administrator
  • Combined experience with Customer Relationship Management (CRM) systems such Sales Force, Siebel, Microsoft CRM and/or other
  • Combined experience with web analytics tools such as WebTrends, Google Analytics, Adobe and/or other
  • Bachelor’s degree or higher from an accredited University
  • Proven project management ability
  • Proven track record influencing teams and organizations to action based upon your analysis and recommendations
  • Excellent communication skills and clarity in all settings (formal presentations, email, speaking with executives or peers, etc.)
  • Strong troubleshooting and support skills
  • Experience in Eloqua, Salesforce
24

Marketing Automation Eloqua Analytics Leader Resume Examples & Samples

  • Build an analytics strategy to capture requisite data from marketing activities across the customer journey, and an approach to integrate those disparate systems so that key business insights can be understood
  • Develop a comprehensive dashboard of all digital marketing activities and present actionable recommendations to management
  • Develop an approach to optimize Marketing Qualified Leads such that there is continuous test-learn-iterate cycle to optimize the quality of the leads sent onto sales pipeline (CRM)
  • Identify and support projects to integrate 1st and 3rd party data sources to optimize segmentation and customer understanding
  • Partner with other 3M analytics leaders (web, social, sales, etc.) to ensure consistent and common reporting, attributes and fields, use of data connections and sources, etc
  • Define and manage the KPIs for marketing automation activities and lead the definition of reporting requirements for key corporate projects
  • Act as an overall business consultant who can coach MA users to Value Realization – understanding Eloqua technical execution, the platform within our Mar Tech Stack, and how a business should best think about extracting value from these tools
  • Support distributed Business Digital Resource Centers (DRC) to articulate and execute MA as a component of their overall digital Business Strategy
  • Drive first pilots, continue to engage and consult on subsequent campaigns
  • Minimum of five (5) years of experience in digital marketing experience
  • Combined experience with marketing testing and optimization platforms such as Optimizely, Maxymiser and/or other
  • Experience using large data sets to create insights
  • Experience making actionable recommendations to teams and organizations based analytics
  • Bachelor's degree or higher from an accredited university
  • Ability to simplify complex problems into basic parts to chart a clear course of action is highly preferred
  • Excellent communication skills and clarity in all settings (formal presentations, email, speaking with executives or peers, etc.) is required for success
  • Experience and ability to engage with teams remotely, supporting virtual clients
25

Director, Marketing Automation Resume Examples & Samples

  • Develop and execute inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition
  • Execute ongoing project management of the execution of the marketing automation campaigns and programs
  • Communicate effectively with business users on the status of enhancements, projects, and open production support tickets
  • Support efforts for continuous process improvement to maximize the alignment between demand generation functional areas and other internal stakeholders
  • Facilitate training for marketing automation users globally to ensure best practice
  • Develop, maintain and document processes, provide quick reference tools
  • Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs
  • Develop the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc
  • Oversee data governance and the corporate data standards
  • Leverage real-time personalization technology to ensure the right message is delivered to the right person at the right time
  • Be the “sales opportunity catalyst” – forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length through Marketo’s Revenue Cycle Analytics
  • Implement testing methodologies (e.g. A/B and multivariate testing) on all elements of the digital marketing mix to improve conversion rates (content, email templates, landing pages, offers, etc.) to optimize campaign results
  • Manage CAN-SPAM compliance
  • Mentor, teach and instruct automation users in best practices of marketing automation. Work with team on core operational processes and uses of Marketo. Manage a small team (4-5 individuals) of Campaign Execution specialists who will build and execute campaign programs on Marketo
  • 7+ years' hands-on B2B experience in inbound, paid media and demand generation marketing (lead generation and nurturing, marketing campaign execution and measurement)
  • 3+ years hands-on, demonstrable experience and proficiency with marketing automation platforms (Marketo, Eloqua) and CRM systems
  • Proven knowledge of both acquisition and retention based marketing campaigns preferably in the technology industry
  • Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables (attention to detail)
  • Experience managing and negotiating with outside agencies and third-party vendors
  • Experience running A/B split and multivariate testing for emails, landing pages & CTAs
  • Technology-savvy, with keen interest in emerging technologies and 'all things digital', including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes
26

Director, Marketing Automation & Tools Resume Examples & Samples

  • Bring to market technology capabilities supporting targeting, personalization, social, optimization, process automation and other related customer experiences
  • Drive discussion around business requirements and expected outcomes, mapping needs to appropriate technologies
  • Assist with identification and evaluation of new technologies to improve and optimize Marketing performance
  • Define end to end process on marketing automation – strategy, planning, execution and evaluation
  • Architect and design simple and complex campaigns based on business imperatives
  • Collaborate with cross-functional teams (e.g. Data and Analytics, Marketing, IT, Finance) to collect requirements, define processes, and share creative ideas
  • Write campaign specs for developers
  • Provide operational support for marketing systems e.g. MRM, Marketing Automation, Social
  • Actively run content and data on the MRM and social platforms e.g. ensure the process is being followed and tasks are not getting stuck
  • Develop project plans with achievements, deliverables, and timelines for campaigns using the marketing automation and social platforms
  • BS degree in business administration, marketing, management information systems, computer science or related discipline
  • A deep proficiency in the following
27

Marketing Automation Program Manager Resume Examples & Samples

  • Using the technical requirements documentation and existing marketing automation platform, launch and deliver a robust new environment that will extend marketing capabilities beyond email delivery
  • Administer marketing automation platform and manage the backlog and development sprints to support enhancements
  • Own the design of and development of a robust data model within the marketing automation platform
  • Develop standardized processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs
  • Build automated programs within the marketing automation platform to run such processes as; data hygiene, data enrichment, progressive profiling, customized governance filters
  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
  • Champion the quality of data in our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points and that we are employing best practices in the categorization and structure of our lead tables
  • Manage backlog of user requests, determine prioritization, and maintain SLA compliance
  • 3+ years Marketo Administrator experience (Certification preferred)
  • Certified Salesforce.com Administrator (ADM-201) or equivalent experience
  • Advanced SQL and Excel skills
  • Experience managing projects of varying complexity; time management and project management are critical skills
28

Marketing Automation Strategist Resume Examples & Samples

  • Your role is to create and implement a marketing automation plan for Global Events that leverages the broader functional design work built within the Oracle Marketing technology stack (DMP/BlueKai, Eloqua)
  • You will represent Global Events in all Cisco marketing automation planning meetings related to business, technical and data and analytics capabilities
  • You will drive the inbound Global Events marketing function including display advertising, social media, landing pages/microsites, content marketing, email, and event campaign development and optimization
  • You will ensure alignment of Global Events digital plan with regional digital marketing and portfolio digital marketing
  • You are responsible to develop event specific journeys, as needed -- anonymous visitor conversion, website conversion to welcome campaign, monthly lifecycle campaigns, and abandonment campaigns
  • You have experience working in a consulting environment or client-facing role
  • You can design large-scale complex solutions without losing sight of the details
  • You are highly accountable and take ownership
  • You have 4 years minimum experience with a marketing automation platform (Eloqua preferred), including media planning, content syndication, email marketing, web management, social media, and reporting and analysis
  • You have basic web development and design skills with proficiency in HTML, CSS, JavaScript, or PHP
  • You have demonstrated analytic skills, primarily with digital marketing optimization (reach and performance) and hands on experience with common BI tools
  • You have a bachelor's degree in Computing Science, Information Systems, Quantitative Analysis or equivalent field
  • You possess permanent work authorization in the US
29

Enterprise Account Exec-marketing Automation Resume Examples & Samples

  • A minimum of 5 years of on-quota, B2B software applications sales experience; CRM, SFA, and marketing software sales experience a plus, as is on-demand/SaaS sales experience
  • A history of selling licenses/subscriptions to large, complex organizations with demonstrated ownership of all aspects of territory management
  • Skilled at negotiating business terms with line-of-business, senior management and/or C-level executives
  • History of consistent quota over-achievement in highly competitive markets
  • Ability to work in a rapidly expanding and changing environment
  • Teamwork and good communication skills a must
  • Four-year university/college degree required
30

Marketing Automation Intern Resume Examples & Samples

  • Building and execution marketing automation programs globally, including campaign creation, email, nurture, list uploads, event registrations, landing pages and others as needed
  • Ability to work independently, under deadlines, and on multiple projects simultaneously while maintaining the highest quality of work & accuracy
  • Ability to learn new processes quickly and adapt to changes with positive attitude
  • Ability to problem solve/troubleshoot independently
  • Basic HTML knowledge
  • Intermediate Excel background
  • Strong interpersonal skills, team player
  • 1 year of experience using marketing automation tools (preferably Eloqua)
  • 1 year of experience using Salesforce
  • Experience with demand generation and digital marketing concepts, including nurture programs, email drip programs, segmentation, and targeting
  • Experience with Sales automation tools and how they work with marketing automation tools
31

Marketing Automation Campaign Specialist Resume Examples & Samples

  • Develop Marketo campaigns based on GE business requirements and data-points
  • Technical maintenance of marketing campaigns, connected to a CRM platform
  • Deliver reports for campaign success evaluation
  • Optimize materials for campaign tracking and attribution
  • Create optimized HTML landing pages for mobile/desktop viewing
  • Elevate marketing and sales productivity by understanding workflow processes
  • Work cooperatively across departments within GE
  • Advanced English knowledge
32

Marketing Automation Account Specialist Resume Examples & Samples

  • Understanding customers’ strategy and business goals and help develop online campaigns on a profession level
  • Monitoring all stages of campaigns to guarantee expected outcomes from planning to reporting
  • Quality control of all work that is submitted to clients
  • Prepare documentation and Report-out materials related to the campaign
  • Ensure the project stays within the allocated budget
  • Continuous communication with the client and team members for smooth operation
  • Excellent oral and written communication skills in English
  • Experienced in B2B marketing automation, preferably with Marketo (Hubspot, Elaqua, Pardot etc. also welcome)
  • Understanding email marketing campaigns, and knowledge of best practices in email, inbound marketing or online advertising platforms
  • Familiar with lead/contact related activities/campaigns within a CRM platform
  • Experience in marketing analytics , lead scoring, nurture programs coordination
  • First class organisational skills and a proactive approach to creative projects
  • A keen eye for detail and an understanding of budget restraints
  • An open-minded and professional character that will allow you to build client rapport
33

Global Director of Marketing Automation Solutions Resume Examples & Samples

  • Business and Solution development by assisting team to identify and cultivating potential customer opportunities and lean Subject Matter Expertise (SME) to marketing campaigns, conference and industry events
  • Coordinating and leading mar-tech pre-sales conversation, specifically on Marketing Automation and writing sections of proposal documents, including the technical solution, role and responsibilities, value proposition and the cost case while participating in preparation of proposal presentations and present/explain the proposed solution to the customer
  • Provide SME support, perform project reviews and help troubleshoot project issues with providing part time ‘on demand’ assistance to resolve critical open issues that arise throughout the delivery life cycle
  • This role required regional and global travel and the ability to adapt and travel on short notice
  • 8 years experience implementing Unica products including one or more of the following modules: Campaign, Marketing Operations, Interact, Optimize, Detect. Or with similar EMM solutions such as SAS, Aprimo, Siebel Marketing
  • 8 years experience defining solutions, project roadmap, estimating, determining resource requirements, and defining delivery models
  • 8 years experience participating in proposal creation and orals presentations demonstrating excellent English verbal and written skills
  • 8 years experience managing Chief Technical Officer (CTO) and Chief Marketing Officer (CMO) level relationships
  • 10 years experience implementing Unica products including one or more of the following modules: Campaign, Marketing Operations, Interact, Optimize, Detect. Or with similar EMM solutions such as SAS, Aprimo, Siebel Marketing
  • 10 years experience defining solutions, project roadmap, estimating, determining resource requirements, and defining delivery models
  • 10 years experience participating in proposal creation and orals presentations demonstrating excellent English verbal and written skills
  • 10 years experience managing Chief Technical Officer and Chief Marketing Officer level relationships
34

Marketing Automation Digital Manager Resume Examples & Samples

  • Bachelor’s degree in Marketing or MBA
  • Minimum of 5 years if experience in high-tech, B2B campaign design, integrated marketing and demand generation required
  • Experience managing optimization processes and A/B and/or multivariate testing of emails and landing pages required
  • Comfortable in front of users and management
  • Comfortable both in one-to-one interactions and with a large group
  • Specific digital marketing tools such as Oracle CRM and Eloqua preferred
  • Excellent analytical and problem-solving skills and an ability to use data to gain insights and drive decisions
  • Strong communication skills to listen to and understand issues raised by users, along with the ability to coach users in a training/educational mode
  • Very good problem solving / analytical skills
  • Excellent time management skills to plan and prioritize multiple activities
35

Senior Manager, Marketing Automation & Tools Resume Examples & Samples

  • Facilitate in the development of overall approach to improve Marketing processes for efficiency and effectiveness
  • Act as an advisor and consultant to the broader Marketing and cross-functional teams to improve efficiency of Marketing spend and technology adoption
  • Help lead the Marketing Technology stack and roadmap in partnership with IT, Marketing and Finance
  • Well versed in system and data integration, standards, migration, conversion, hygiene, enrichment and quality
  • Lead and define change management activities associated with new processes in partnership with leadership
  • Bring together and analyze key metrics to optimize and improve return on investment for all email marketing programs, lead management and process management
  • Lead vendor relationships to ensure platforms are up and no downtime, successful issues management, and SLAs on services are met
  • A minimum of 5+ years relevant experience including digital marketing expertise
36

Email & Page Developer, Marketing Automation Resume Examples & Samples

  • Code emails and landing pages from PSDs and designs provided by Creative
  • Offer coding and design advice to ensure high deliverability, engagement, as well as a consistent experience across devices and browsers
  • Code and build Emails and Templates in the Marketo marketing automation platform
  • Code and build Landing Pages and Templates in Marketo
  • Ad-hoc code fixes to ensure assets are visually stunning across devices
  • Ensure Templates and code are scalable
  • Eager to tackle the challenges in email development, and even using older techniques and code to ensure all emails and pages display well in every client
  • Leverage Litmus and other tools to ensure consistent experiences for our entire audience
  • Provide secondary or additional responsibilities
  • In addition to core responsibilities and negotiating on behalf of the company
  • Strong HTML and CSS skills, and a broad knowledge of email development techniques across devices and browsers
  • At least 4 years of email coding experience and email marketing experience
  • Skilled at JavaScript, HTML, and CSS to create compelling experiences
  • Expertise with email marketing and design concepts
  • Expertise with landing page, user experience, and call-to-action considerations
  • Familiar with email marketing and related concepts
  • Expert understanding of mobile and responsive design and coding considerations
  • Expert understanding of cross device, cross client coding issues, especially with Outlook and Gmail
  • Adobe CS expert
  • Related B.A. degree in graphic design, web development, or equivalent
  • Accessible portfolio of previous work showcasing skills in design, HTML, CSS, and UX
  • Experience with Email Service Providers or Marketing Automation Platforms such as Marketo, Eloqua, Pardot, ExactTarget, ConstantContact, etc
37

Senior Marketing Automation Program Manager Resume Examples & Samples

  • Own the Marketing Automation Systems program including the design and strategies at a global level as a subject matter expert and power user
  • Design and deliver email campaigns with support from Global Content Marketing Managers to support continued lead and funnel growth for Cognex product lines
  • Measure and report all aspects of data quality, email performance, program effectiveness and funnel generation
  • Initiate lead nurturing and email testing practices to achieve optimum results
  • Provide email marketing campaigns and material to our Reseller Network
  • Test and optimize call-to-actions and landing pages to support optimal campaign performance
  • Research new components, add-ons, processes and automated data services and work with marketing team and IT/vendors to organize marketing automation roadmap
  • Marketing automation platform experience (preferably Eloqua, Marketo, or HubSpot)
  • Organized self-starter, quick learner, who can manage projects independently
  • HTML and email design experience (with a good eye for design)
  • Effective content writing skills
  • 5+ years of developing and executing email marketing strategies and campaigns
  • Strong marketing planning, reporting, analysis and presentation skills
  • Hands on experience developing campaign within CRM systems
  • Bachelor Degree in Marketing or another related field
38

Marketing Automation Operations Expert Resume Examples & Samples

  • This role is also responsible for identifying, implementing, and managing new technologies that will help us meet our business goals. In addition, this leader will be responsible for optimizing our demand waterfall lead flow, reporting, analytics, and marketing processes. The ideal candidate will be marketing savvy with strong Marketing and Salesforce technical experience and an analytical, strategic and operational thinker who aligns marketing processes and innovation, analyzes key metrics, and implements testing to continually improve marketing performance and ROI. This is a highly collaborative role, working with marketing and sales
  • Manage and drive optimization of our Marketo implementation
  • Manage and drive enhancements to our marketing technology infrastructure to advance our marketing effectiveness and operational efficiencies
  • Build and manage key marketing integrations - salesforce.com, web site tools, third party marketing cloud solutions
  • Vet new marketing technology solutions to identify ones that will improve our demand generation efforts
  • Develop and integrate campaign strategy, processes, metrics, and technology, with the aim of running the Marketing organization as a value centre, driving long-term company growth
  • Drive optimization of the demand waterfall by working with relevant stakeholders to provide proper analytics and processes for refining the lead flow and user experience
  • Analyse performance of campaigns and deliver reporting and analytics that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
  • Create and build marketing operations reports for program performance analysis and maintain closed-loop reporting via salesforce dashboards that drives strategy for the organization
  • Management and optimization of lead scoring model
  • Work closely with internal stakeholders (marketing & sales) to ensure leads are flowing efficiently and programs are being credited appropriately
  • Monitor campaign performance and deliverability to maintain a high rate of email deliverability and response rates
  • Mentor, teach, and instruct automation users in best practices of marketing automation. Work with team on core operational processes and uses of Marketo and Salesforce
  • Document best practices for campaigns and developing campaign assets. Ensure campaign quality through GE process. Create best practices templates for emails and landing pages and ensure they are used for consistency
  • Expert in B2B demand generation/marketing operations/systems
  • B2B marketing background with experience in marketing automation, leads processing (such as lead scoring/nurturing programs), privacy compliance
  • Successful track record ofimplementing and managing marketing technologies and associated integrations
  • Proven experience working with Salesforce
  • Ability to drive and implement marketing cloud solutions
  • A highly collaborative, dependable team player, who likes to be invested in a company’s success along with individual development
  • Must be highly driven and self-motivated for a fast paced dynamic environment
  • Able to develop productive working relationships across internal marketing GE organisations, sales, and client facing teams
  • Service-oriented attitude toward external and internal audiences
  • Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills
  • Must be resourceful and have initiative to resolve problems by a combination of research and consulting with experts
  • Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical professionals
  • Passion for marketing cloud technologies
  • Success Criteria
  • An efficient demand waterfall that meets goals and aligns sales and marketing
  • Integrates systems to ensure marketing automation is optimized and functioning to its full potential
  • Helps the customer (marketing teams) meet quantitative and qualitative goals
  • Empowers the success of marketing efforts by educating the team on best practices
  • Identifies process improvements and acts on them
  • Ensures quality of campaigns through the establishment of workflows
  • Monitors and analyses campaign performance and provides recommendations for improvements and opportunities for testing
  • Maintains trust by thoroughly testing all innovations/changes before
  • Strong relationships with all groups through good communication
39

Marketing Automation Team Lead Resume Examples & Samples

  • Initially, position will be a team of “two” supporting Asia Pacific Eloqua project requests via our ticket request system for standardized requests and consulting on non-template based requests. Support adapting processes and templates in place to support smooth project implementation and management using a ticket based request approach
  • Ensure a smooth handover from the current agency supporting Asia Pacific
  • Understanding of Asia Pacific market – 6 regions, with campaigns executed in local language
  • Continuous monitoring of campaign dispositions and user troubleshooting
  • As part of a global team, during peak or vacation periods the role will support other regions and be supported by team members supporting other regions
  • Advanced Oracle Eloqua platform experience including administration, campaign deployment, CRM integration, and contact database cleansing. Experience with program builder, lead score model creation, and complex nurture campaign design is essential
  • Consult with internal customers on strategy, design and best practices for nurture campaigns, behavioral lead scoring, and data/segmentation
  • Experience with Team Lead/management role for a small team including effective hiring. (Once hiring of team begins, 80% of time is expected to be functioning as a skilled marketing automation expert with 20% of time for team management and hiring.)
  • Due to the collaborative nature of this role with Asia Pacific (e.g. Australia, Singapore, Japan, Korea, China, India.) the candidate must be able to flex hours while in transition with the agency to overlap with time zones for meetings and fast response for reviews and queries (to be agreed with APAC Marketing automation lead). Flexing schedule for periodic team meetings and calls with US team will also be required. Working from home is flexible assuming Internet quality and power reliability is good for Eloqua SaaS access and video conferencing calls
  • College Degree – preferably computer science/database oriented
  • 4+ years of advanced and administrative experience with Eloqua marketing automation platform including contact data management
  • 2+ years of Eloqua experience implementing complex campaign canvases, lead scoring models, integration with 3rd party tools, writing program builders for data cleansing and CRM lead routing
  • 2+ years of experience in SFDC for purposes of auditing lead flow and reporting
  • 3+ years working knowledge of HTML, CSS for breadth of mail clients and browsers
  • 2+ years of experience in managing or team lead of a small team
  • Strong strategic thinking, creative problem solving and analytical skills
  • Experience with our current vendors is a plus: Polycom uses Oracle Eloqua, On24 webcasting, Ion Interactive, Adobe Experience Manager CMS, and Lattice Predictive Analytics
  • Predictive Analytics and lead scoring experience is a plus
  • Location – home based (quality internet and reliable power) or at an existing Polycom India office (Hyderbad, etc.)
40

VP, Marketing Automation & Technology Resume Examples & Samples

  • Leads the marketing workflow and technological advancements needed to support the workflow and increased automation
  • Oversee and coordinate content management and user experience, and create and maintain a consistent architectural structure
  • Coordinates the monitoring of and engagement with key technology partners
  • Keep abreast of new marketing technologies and facilitates a quarterly “show and tell” sessions for Marketing
  • Plans and manages the Marketing Technology budgets to ensure planned services are delivered to meet goals
  • Manages the technology roadmaps and level of investment (capital and operational investment)
  • Be the internal champion for marketing technology initiatives
  • Manage transformational change by training, educating and implementing marketing innovations
  • Update the marketing department with technology that transforms the business
  • Be the primary contact for all questions and items related to marketing systems, their implementation, and usage
  • Manage and maintain marketing workflows (ideation, creation, development, execution, analysis, and optimization)
  • Apply automation rules to support lead processing and marketing automation
  • Document marketing system APIs as they relate to other enterprise systems
  • Bachelor’s degree in business, computer science, engineering or related field
  • 10+ years of Strategic Leadership experience
  • 5+ years of marketing operations, marketing technology or process engineering
  • Experience in establishing and implementing a technology vision
  • Deep knowledge of the marketing technology landscape and how to integrate it
  • Success defining and automating workflow
  • Familiarity with the digital advertising ecosystem
  • Proficiency at content management; web, social, and mobile platforms
  • Demonstration of strong leadership, prioritization and collaboration skills
  • Ability to adapt quickly to changing goals and business needs
  • Leadership, project management and collaboration skills; ability to function at high levels in a corporate organization
  • Commitment to building a culture of helpfulness and urgency
  • Knowledge of Eloqua, Adobe Marketing Cloud, Salesforce.com
  • Retail, Consulting or Financial Services experience
  • Global experience
41

Marketing Automation Strategist Resume Examples & Samples

  • Email communications (promotional, nurturing and transactional)
  • Event programs (user events, roadshows, webinars)
  • Data hygiene and enrichment
  • Campaign reporting
  • Integrations
42

Manager Email Marketing & Automation Resume Examples & Samples

  • Capture and evaluate campaign requirements
  • Advise partners of campaign strategies to meet their business goals
  • Work with business partners to design campaign flow for nurture and retention programs
  • Governance: review content / creative /segmentation/ frequency to ensure optimal experience for recipients, ensure appropriate approvals and compliance guidelines are followed
  • Work with team to establish and manage production schedules
  • Devise testing strategies to help business partners learn what works with their audiences
  • Generate reports and analyze results for review with business partners
  • Work with external vendors as needed to ensure health of email infrastructure and meet needs of business partners
  • Makes recommendations for improvements in project management methodologies and processes
  • Leads multi-function, multi-level groups to consensus around key business issues and marketing strategies
  • Works independently to problem solve and drive business objectives
  • Hires, fires, and manages team within established policy and procedure
  • Manages day to day relationships with clients and staff
43

Marketing Automation Engineer Resume Examples & Samples

  • Build, deploy and manage emails & marketing automations
  • Partner with stakeholders to design, build and deploy email marketing campaigns
  • Measure effectiveness of marketing campaigns and provide actionable insights
  • Champion the adoption of new Salesforce Marketing Cloud features and email best practices
  • 3+ years of hands on email development, HTML & CSS experience
  • 5+ years of hands on experience with Marketing Automation
  • Proficient in Salesforce Marketing Cloud or equivalent solutions
  • Demonstrated ability to multi task, prioritize, and manage multiple tasks in an ever-changing environment
  • Strong interpersonal skills and the ability to foster strong cross functional collaboration
  • Self-motivated, driven, life long learner and ability to work independently
44

Manager, Marketing Automation Resume Examples & Samples

  • Oversee the creation and execution of campaigns. This includes integrated programs, events, email, online/digital media, direct mail, sponsorships, and advertising
  • Own the data model between MOps and SOps
  • Develop and analyze key marketing metrics to ensure campaigns are meeting demand/lead generation goals
  • Manage email and database marketing tools
  • Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
  • Manage and mentor development team to implement campaigns & programs in Marketo
  • 5-7+ years of experience building and implementing successful marketing automation programs & strategy
  • 2+ years’ experience team management
  • Expert technical level knowledge/experience with email marketing tools (Eloqua/Marketo)
  • Strong level of knowledge/experience with Salesforce
  • Experience analyzing key marketing metrics (click rate, spam rate, etc)
  • BA/BS or equivalent experience. MBA is desirable
45

Senior Product Manager, Marketing Automation Resume Examples & Samples

  • Self-motivated with strong leadership and presence. Competence in business negotiation
  • Able to work with ambiguous requirements with little or no guidance
  • Excellent oral and written communications skills with experience interacting with both business and IT individuals at all levels
  • In-depth knowledge and hands-on experience in supporting & implementing applications
  • Analytical skills to test hypothesis and sort through uncertain options
  • Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations
  • Ability to influence executive and senior level leaders regarding product vision, road map and work backlog priorities and trade-offs
  • Ability to foster a brand as a Product management role model across the organization
  • Proficiency with use of story/sprint tracking tools such as JIRA, Version One or equivalent a plus
  • Knowledge about Email Marketing and management is a must. Adobe Campaign and Adobe Marketing Cloud knowledge is a plus
  • Strong understanding of Marketing business processes and integrations between hosted services and on-premise enterprise applications a plus
  • MS degree in Computer Science, Business or related field
  • 8-10+ Strong Product Management experience
  • Excellent understanding of functional areas relating to marketing automation and demand generation
46

Technical Manager, Marketing Automation Resume Examples & Samples

  • Technical lead on global marketing projects, including event automation, subscription management, and lead routing
  • Oversee cloud integrations and API architecture for marketing systems
  • Identify opportunities to leverage automation to improve marketing effectiveness
  • Work with regional teams to troubleshoot technical issues and processes
  • Scope, build, test, troubleshoot, document, and/or own communications around any process and/or system change
  • Manage multiple concurrent projects with stakeholders across Marketing, Sales, Operations, and Information Technology
  • 5+ years experience in technology marketing management, marketing systems infrastructure
  • Relevant BA/BS degree required
  • Experience working with cloud-based CRM and marketing automation systems, preferably with direct experience in more than one system in an administrator or implementation role
  • Comfortable with HTML, CSS, APIs (SOAP/REST), form posts, SFTP, 1st/3rd party tracking, query strings, CMS, web authentication
  • Direct experience with database schema design, data cleansing/appending, data exporting
  • Strong analytical skills including data manipulation via Excel, Access, SQL, etc
  • Proven track record of managing complex projects
  • Creative problem solver that thrives in a high-demand environment
  • Adaptive, thorough, insightful
47

Senior Manager Work Marketing Automation Resume Examples & Samples

  • Strategy development. Develop segmentation strategy, target prioritization and multi-channel treatment strategies (touches, messaging/ content assets, CTAs/ journeys) for priority segments to effectively drive lead/ opportunity pipeline
  • Campaign Design and execution. Design, implement and implement and optimize campaigns
  • Lead scoring & management. Own and optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and for increasing efficiencies and conversion rates
  • Technology. Oversight and support of our marketing automation system and supporting technologies including Pardot, and the interactions with other integrated systems such as CRM, data quality and augmentation sources and more. Work closely with sales operations to ensure Salesforce.com meets the needs of marketing
  • Data integrity. Ensure accurate and timely synchronization between Pardot and Salesforce.com databases, and other internal and 3P data sources. Ensure processes and best practices are in place to maintain the integrity of the Pardot data
  • Reporting and analysis. Define business analytics and create dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance. Analyze data and provide recommendations for marketing effectiveness
  • 5+ years’ experience in marketing; 3+ years in demand marketing or marketing operations, preferably in a technology, services or software business with experience in both enterprise and SMB
  • Technical Degree (economics, engineering, statistics) strongly preferred
  • Advanced user of advanced marketing automation systems like Pardot, Marketo or Eloqua
  • Strong working knowledge of salesforce.com CRM
  • Experience and track record of running highly sophisticated and scalable marketing operations and technology environments
  • Demonstrated results in improving sales pipeline/funnel close and conversion ratios
  • Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives
  • LI-RD-CB1
48

Manager, Global Marketing Automation Resume Examples & Samples

  • Lead and manage Rockwell Automation’s global marketing digital demand generation and customer acquisition enablement, segmentation, inbound/outbound and programmatic advertising capabilities
  • Advance Rockwell’s Digital Marketing technology stack to include
  • Third-party services enabling dynamic content, video and customer engagement
  • Programmatic advertising ecosystem
  • Lead innovative marketing automation professionals focused on delivering scale, efficiency and effectiveness across the global Marketing organization
  • Develop best practice, scalable campaign execution and programmatic advertising models to drive consistent and repeatable demand creation across multiple geographies and business units. Emphasis on standardized, documented, data-driven
  • Play a central role in defining and enabling an analytics framework for measuring global/regional Marketing effectiveness, funnel performance and attribution
  • Work closely with regional Marketing functions to
  • Understand and enable their requirements, and drive effeciency and effectiveness in execution
  • Guide, support and provide insight to lead adoption, competency and maturity in usage of Marketing Automation capabilities
  • Management of Campaign execution and strategy
  • Drive global/regional enablement and sustainability for Marketing Automation execution by developing documented, standardized and supported processes and capabilities in consideration of maturity and capacity
  • Advise and enable global and regional Marketing and Sales strategies for account-based marketing, lead scoring and contact/account intelligence models
  • Act as a key Marketing leader for enabling Rockwell Automation’s Salesforce Automation platform, influencing and implementing Sales-Marketing integrated processes and capabilities between Microsoft Dynamics CRM and Marketing technology stack
  • Participate in and lead cross-functional/geographic teams in the development of common Marketing and Sales enablement processes and practices
  • Manage relationships with technology vendors and third-party data providers (Oracle, D&B, Demandbase, LinkedIn and others) securing on-going value for Rockwell Automation and influencing their product/service roadmaps
  • Identify trends, insights and technology to guide the Marketing organization on best practices, modern Marketing principles, and value-added innovation
  • BA/BS in Marketing or similar discipline
  • 10+ years of professional experience in Marketing Automation, Demand Generation, Digital Marketing
  • 5+ years managing a team of technical and execution resources
  • Strong familiarity with Enterprise marketing automation and programmatic advertising technology, and experience managing platforms
  • Demonstrated experience developing and sustaining scalable, repeatable marketing automation and digital campaign execution processes and models supporting a global Marketing footprint
  • Knowledge of digital marketing tactics such as inbound/outbound, remarketing, display, SEO/SEM, PPC, social
  • Understanding of Marketing data management, strategy and infrastructure
  • Understanding of the intersections and processes involved with Sales-Marketing systems and process integration
  • Ability to understand, digest and apply technical concepts, and align to business objectives
  • Strong problem-solving, communication, negotiation and organizational skills
  • Ability to work with minimal direction in a constantly evolving fast-paced environment
  • Ability to work harmoniously in a matrixed organization and with cross-functional teams
  • Experience working in a B2B/manufacturing Marketing organization
  • Experience and familiarity with Microsoft Dynamics CRM
  • Knowledge of Google Analytics and Power BI
49

Digital Marketing Automation Program Manager Resume Examples & Samples

  • Large-scale Web site project management and strategy related to new digital media and mobile opportunities
  • Digital Agency experience is helpful, although not required. Ability to recommend features/functionality based on market innovations, customer experience and ideation
  • Ability to manage multiple projects with internal and external resources
  • Digital marketing principles including website usability, structure, research, conversion best practices and feature functionality development
  • Website analytics and SEO
  • Strong writing/communications skills
  • Minimum of 5-6 years of Web marketing and/or Web project management experience
  • Minimum of 3 years of search engine optimization implementation
  • Must have experience with mobile marketing or rich media applications and website analytics
  • Experience in Web site project management (marketing-side) includes expertise in navigation, structure, metadata, page naming/URLs, Search Engine Optimization, analysis, template/form/lead development
  • Ability to write marketing requirement documents and working closely with shared resources in areas of design, content, search marketing and brand management; must have an understanding of web content management systems and landing pages
  • Must be excellent communicator (written & verbal) and comfortable working directly with various members of project team and IT developers
50

Director, Marketing Automation Resume Examples & Samples

  • Assess and tune current state customer journeys and marketing automation capability
  • Develop, with IT, an integrated end-2-end demand architecture - mobilize design/activation
  • Develop and advance business case for future state marketing automation investments
  • Design, with campaign/BU leaders, nurturing templates/campaigns for activation on nurturing platform
  • Deploy integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition…)
  • Establish daily/weekly inquiry and lead accounting practice to mitigate lead leakage
  • Work with Business Units to deploy value based renewal journeys for installed base retention/cross-sell and upsell
  • Introduce progressive (profiling) and web form design/governance – integrated across web and marketing automation
  • Establish Marketing Automation Communities of practice (each region) and drive training, compliance and demand oriented behaviors
  • Work with global web teams to optimize web properties for demand system integration
  • Operational ownership for contact data acquisition strategy and metrics – insure customer data base/hierarchies are established, administrated and growing
  • Collaborate on customer data enhancement strategies (data.com etc.)
51

Marketing Automation & Operations Manager Resume Examples & Samples

  • Work with multiple marketing teams to develop and implement
  • 2+ years of experience with a CRM solution for Lead Management
  • Experience working with global teams and coordinating with and
52

Marketing Automation Intern Resume Examples & Samples

  • Assist the Marketing Automation team in building and managing marketing programs and campaigns
  • Participate in end-to-end management of operations for lead lifecycle campaigns including target identification, building, testing, and post-campaign reporting
  • Assist with the monitoring and consistent improvement of lead scoring and lead flow
  • Assist with developing and implementing nurture programs within Marketo
  • Help develop benchmarks and best practices to help Marketing teams stay ahead of global industry trends related to digital demand generation and multi-channel marketing
  • Working towards a degree in Marketing, Business Management, Computer Science or a related field
  • Business acumen balanced with technical aptitude
  • Desire to understand how technology can help drive marketing and business practices
  • HTML experience a plus
  • Service-oriented attitude and ability to thrive in a fast-paced environment
53

Director of Marketing Automation & Campaign Analytics Resume Examples & Samples

  • Manage recurring / Adhoc direct marketing list pulls and campaign reports with an emphasis on compliance, process discipline, and efficiency
  • Derive value by analyzing customer data and identifying marketing opportunities
  • Manage and train junior data and campaign analysts
  • Partner with internal customers including marketing and call center executives and their teams on developing list pulls and reports including gathering, analyzing, and documenting requirements
  • Interacts with Analytics and Marketing on matters regarding processing standards and procedures, audit requirements, statistics, knowledge discovery and data modeling
  • Manage optimization of leads, offers, and propositions available; flexing the selection appropriately to increase profitability and relevance to the customer
  • Bachelor’s or higher Degree in marketing, statistics, business, computer science, or similar field
  • Knowledge of SAS including practical SAS experience
  • Experience with marketing automation, campaign management, and marketing analytics
  • Good working knowledge of SQL, relational databases and data warehousing principals
  • Experience in business analysis and ability to write technical documentation
  • Ability to deliver results under time constraints and meet aggressive timelines
  • Proficiency in initiating, establishing and maintaining relationships with the business community
  • 5 to 10 years of practical experience in consumer-facing industry such as financial services or insurance including 3 to 5 years in a senior leadership role
  • Experience using Tableau, Business Objects, Microstrategy, Cognos or similar BI tools
  • Proficiency with Microsoft Excel as a reporting tool, including experience creating VBA macros, creating pivot tables, linking to external data, using the web query and data query tools
  • Experienced in generating KPI and executive dashboards
  • We offer competitive salaries, an excellent benefit package including medical, dental, vision, and (401k)!*
54

Marketing Automation Resume Examples & Samples

  • Requires at least 5 plus years directly related experience preferably with email campaigns
  • Prior management experience preferred
  • Requires experience with Marketo
  • Background in building a website a plus
  • Exposure to Salesforce.com a plus
  • Expert in a broad variety of sales promotion, advertising, brand management, and marketing research best practices
  • Strong financial acumen for ownership of marketing program profitability
  • Strong creative aptitude
  • Expert in customer experience management
55

Marketing Automation Expert Resume Examples & Samples

  • Support marketing teams in their campaign efforts: setting up campaigns, creating reports and troubleshooting
  • Enforce configuration and naming standards for campaigns, assets and programs
  • Support our marketing automation system by maintaining a clean database and lead generation routing and operations processes
  • Manage contact data quality across the contact base
  • Perform data clean-up efforts as necessary, maintain data quality of the Adobe database
  • Update and maintain lead scoring functionality
  • Perform A/B testing
  • Oversee the prospect and customer database: driving quality, insights on our best converting leads, and associate account and role relationships
  • Manage variety of inbound contact lists/segments within Adobe from other databases/sources
  • Support marketing programs through coding, testing and list selection within our marketing automation system
  • Maintain best practices of database communication by overseeing frequency of communication, appropriate list targeting and high deliverability
  • Maintain user roles and profiles, security settings, access settings etc
  • Bachelor's Degree in Marketing or related field required
  • 2-4 years working experience in a relevant field (marketing automation, digital marketing, B2B marketing, etc.)
  • Knowledge of marketing automation platforms preferably Adobe or one or more of: iPost, Eloqua, Marketo, Pardot, Exact Target or equivalent is an advantage
  • Knowledge of basic database design
  • Knowledge of HTML & Javascript
  • Strong customer relationship management skills with ability to interact at all levels
  • High attention to details and accuracy despite deadline pressure
  • Strong process approach
  • Forward looking, can do attitude
56

Marketing Automation Specialis Resume Examples & Samples

  • Create email marketing campaigns to promote HHS initiatives
  • Optimize campaign performance through A/B testing, lifecycle management, personalization, creative, and dynamic content management
  • Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs and other goals
  • Understand targeting criteria and segment the database
  • Manage all campaign testing, QA and deployment scheduling
  • Ensure marketing message is conveyed clearly and delivered properly to prospects and messages are sent in proper form and template
  • Develop a personalization strategy and include persuasive ‘call-to-actions’ in promotions
  • Review messages for brevity and proofread emails for clarity, grammar, and spelling
  • HTML design with Dreamweaver and email deployment using Marketo
  • Experience building email campaigns, analyzing key campaign metrics, and developing strategy for lifecycle email nurture campaigns
  • Strong collaboration skills and entrepreneurial mindset
  • Some knowledge/experience with graphic design, layout, image editing and application of brand standards/templates to design
  • Experience with Marketo
  • Familiarity with Photoshop, Illustrator, InDesign and related software
  • Excellent communication skills
  • Excellent presentation and layout skills
  • Excellent execution, inter-personal and project management skills
  • Ability to function in a dynamic environment
  • Bachelor’s degree in Communications or Marketing or related field or equivalent experience required
  • 3-5 years of digital marketing and/or email marketing experience
  • A minimum of 2 years of experience building the strategy for email retention and/or two years of marketing automation experience preferred
  • Ability to synthesize feedback while maintaining ownership of email marketing process
  • Passion for defining, articulating, integrating the role of marketing automation with digital and communication plans
57

VP, Marketing Automation Resume Examples & Samples

  • Lead the marketing automation practice across all divisions of UBM Americas to drive key business metrics including leads, MQLs, SQLs and Opportunities
  • Build automation programs around the customer experience working closely with marketing and sales teams
  • Identify customer personas to establish lead scoring and nurturing mechanisms
  • Maintain, optimize and enhance the marketing automation infrastructure
  • Manage, supervise and build MA staff as needed to support the MA work
  • Work with cross-functional teams to create an enhanced MA strategy and action plan, and oversee implementation and optimization of the action plan
  • Serve as the company’s MA thought leader and as a best practice consultant to other UBM divisions
  • Keep abreast of new development in MA and best practices, and keep UBM divisions up to date on these topics
  • Set team strategy through analysis of historical marketing data
  • Own relationship with sales and marketing and forge strong communication and service level agreement (SLA) between all teams
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers
  • 10+ years of marketing automation experience, including experience creating MA strategies and implementation plans
  • Experience with leading Marketing automation software, specifically Eloqua (Eloqua experience a must) and Marketo
  • Experience integrating multiple systems
  • Success in leading a team of direct reports and cross-functional colleagues
  • Experience working with executives
  • Why work for UBM?
58

Marketing Automation Program Manager Resume Examples & Samples

  • 3-5 years’ experience in marketing automation implementation, and execution using Marketo
  • Hands-on experience deploying and managing a Marketo marketing automation instance including, but not limited to, campaigns, programs, nurture programs, lead scoring, routing, best practices, and success/reporting metrics
  • Demonstrated ability with analytics tools and proficiency with Salesforce.com, and Microsoft products including Word, Excel, PPT, etc
  • Experience testing and analyzing workflows, content, lead scoring and tactics for improvement
  • Excellent verbal and written communication skills, including the ability to articulate complex technical information in a clear, concise manner
  • Ability to identify problems, gather information from key stakeholders, and work collaboratively with team to resolve issues in a timely manner
59

E-mail Marketing Automation Technology Manager Resume Examples & Samples

  • Collaborate with cross-functional teams to design, implement and manage marketing automation tools, templates and reporting
  • Develop, implement and document requirements, business rules, workflows and processes for marketing automation tools
  • Ensure a consistent user experience and brand presence across digital technologies
  • 3 – 5 years of experience in marketing automation, email marketing and integrated campaigns
  • Solid knowledge of digital marketing, demand generation and CRM
  • Web development and digital design skills (HTML skills a plus, but not required)
  • Experience with scoring models, workflows, templates, list import and A/B testing
60

Marketing Automation Administrator Resume Examples & Samples

  • Design, develop, maintain and monitor Marketo platform and all integrations with up/down stream systems
  • Consult with marketing staff and devise an implementation strategy to achieve business objectives through the Marekto platform
  • Develop and maintain campaign flows to effectively move prospects through the buyer’s journey
  • Develop repeatable business processes to enable marketing to self-serve in program execution
  • Provision platform assets for use in campaigns (emails, landing pages, forms, segments, etc)
  • Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs
  • Serve as technical support for post-launch campaign issues
  • Maintain awareness of Marketo release and patch schedules, align them with internal release schedules, and provide guidance on utilization of new campaign features where applicable
  • Create documentation outlining campaign setup and procedures for other platform team members and/or how-to guides for additional configuration personnel
  • Coordinate with content creation and design resources to ensure HTML assets are designed in line with marketing automation best practices and platform compatibility
  • Document and follow extensive QA & test processes for all development and integration work
  • Perform platform maintenance and related administrative tasks
  • Manage form processing and website integrations
  • 3+ years of experience as an administrator of Marketo – certification preferred but not required
  • Advanced experience with designing, developing and maintaining Marketo integration with Salesforce.com
  • Advanced understanding of marketo data model including use of custom data objects and data integration with external systems
  • Functional knowledge of digital demand generation, content marketing and email marketing as it relates to marketing automation
  • Advanced Knowledge of 3rd party applications that integrate with Marketo
  • Advanced Knowledge of Web page design, online form data capture, HTML, CSS and JavaScript
  • Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to “roll-up your sleeves” to drive organizational change
61

Marketing Automation & Operations Specialist Resume Examples & Samples

  • Collaborate with marketing managers to understand their direct marketing program objectives, assist with definition of data segments, and coordinate / execute campaigns using your analytics expertise
  • Create segmentations and list pulls (Marketo & SQL based) for direct marketing campaigns to prospects and customers. Monitor all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved
  • Execute planned digital marketing campaigns in our Marketing Automation System (Marketo) as scheduled
  • Represent the team’s data requirements in meetings and interactions with various groups
  • Work with internal teams and business partners to maintain integrity, quality and security of marketing data and information systems
  • Ensure that customer data / access policies, as well as Corporation’s privacy policy, are abided by
  • Become expert user of internal data tools and systems
  • Completed degree in marketing, science or business with a focus on data analytics or equivalent experience
  • Good experiences in Marketing and/or Marketing Operations
  • Fluent in Business English, another European language (German, French or Italian) is a strong plus
  • SQL & report generation skills
  • Expert knowledge of Excel
  • Broad Marketing knowledge (digital Marketing end to end process)
  • Strong experience with any Marketing Automation system (Marketo would be superb)
  • Passioned about data and automation processes
  • Experience in presenting analytic content to a non-technical audience. Ability to synthesize large volumes of data and effectively tailor communications based on target audience
  • Strong verbal and written communication skills (English) in an international environment
  • Ability to work with individuals at all levels within the corporation. Inquisitive, team collaboration skills and highly adaptable
  • Exceptional organizational skills and an ability to track / prioritize multiple tasks with very little manager oversight
  • Ability to continuously provide deliverables on time and accurate. Excellent project management skills
  • A strong plus would be
62

Applications Marketing Automation Program Manager Resume Examples & Samples

  • Flexible, disciplined and organised Team player with ability to work within cross-functional, remote international teams without close day to day supervision
  • Proven program and project management experience required
  • Strong attention to detail and demonstrable focus on quality
  • Strong Microsoft Office skills especially Excel
  • Strong communication skills: both written and verbal
  • Experienced in problem solving
  • Fluent English speaker with strong written English skills required
  • Some technology industry work experience including direct marketing, database marketing or marketing automation would be preferred
  • Understanding of the principles and practices related to CRM and Marketing Automation, including segmentation would be an advantage
  • Good basic understanding of software and business process would be desired
  • Ability to learn new tools and systems quickly in particular Oracle’s internal systems and processes
  • Knowledge of Application areas: Human Capital Management, Customer Experience (Sales, Service), Enterprise Resource Planning and Supply Chain would also desirable
  • Knowledge of Eloqua (preferably) or other Marketing Automation programs such as Marketo or Silverpop, is desirable
63

Co-op, Marketing Automation Programs Resume Examples & Samples

  • Support the Demand Generation team by developing and executing marketing campaigns, asset creation
  • Technologically savvy, able to quickly learn new tools
  • Able to work independently and take initiative
  • Excellent communication skills, ability to work with remote teams
64

Manager / Senior Manager Marketing Automation Resume Examples & Samples

  • Experience with product / capability management and technology implementation a plus
  • Ability to work in complex, high-profile projects end-to-end
  • Ability to both take direction and initiative to proactively develop solutions
  • Strong relationship manager effective at collaborating and influencing across internal and external partners
  • Comfort with creating presentations for different stakeholders
  • Strategic thinker with ability to work through ambiguity in white-space environments
  • Passion for the customer and their experience
  • Experience in a related field (e.g. marketing capabilities/ execution, program management, consulting, systems and technology implementation, or business architecture background)
65

Marketing Automation & Operation Specialist Resume Examples & Samples

  • Attentive to details and accuracy
  • Excellent problem solver
  • Strong communicator
  • Lowchart enthusiast
  • Knowledge sharer
  • Marketing knowledge and experience to understand data and automation processes
  • Written and verbal fluency in Business English
  • 1-3 years experiences in marketing and/or Marketing Operations
66

Marketing Automation & Campaign Analyst Resume Examples & Samples

  • Working towards a Bachelor’s degree (Marketing, Business, Computer Science or related fields preferred)
  • Demonstrated computer and software skills
  • Ability to work independently in a fun, fast-paced, deadline driven environment
  • Strong organisational[GT1] , project management and analytical skills
  • Digital marketing knowledge, education or aptitude
  • Experience using a marketing automation software would be a plus
67

Senior Manager, Marketing Automation Resume Examples & Samples

  • Technology: Oversight and support of our marketing automation system and supporting technologies including Marketo, and the interactions with other integrated systems such as CRM, data quality and augmentation sources. Work closely with sales operations to ensure Salesforce.com meets the needs of marketing
  • Lead scoring & management: Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales for increasing efficiencies
  • Data integrity: Ensure accurate and timely synchronization between Marketo and Salesforce.com databases, and other internal and external data sources. Ensure processes and best practices are in place to maintain the data quality of the database
  • Reporting and analysis: Define business analytics and create dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance. Analyze data and provide recommendations for marketing effectiveness
  • Assist in designing and executing A/B and multivariate testing on emails and landing pages to continually maximize ROI
  • Serve as Subject Matter Expert (SME) in leveraging technologies to drive outcomes
  • Five plus years of experience in marketing; Three plus years of experience in demand marketing or marketing operations, preferably in a B2B industry
  • Bachelor’s degree; marketing, business or analytics strongly preferred, or equivalent work experience
  • Advanced user of advanced marketing automation systems like Pardot, Marketo or Eloqua, Marketo Expert certification strongly preferred
  • Effectively manage multiple concurrent project including requirements gathering, design and project planning/management in a dynamic, high pressure environment
  • Strong working knowledge of salesforce.com CRM; configuration, administration and integration with other systems
  • Experience in data cleaning and governance, managing SLA for lead generation, and implementing attribution and lead scoring
  • Experience with Analytical tools
  • Excellent communication skills (verbal, written, presentation) and ability to communicate effectively cross-functionally
  • Experience implementing and optimizing lead scoring models
68

Marketing Automation Web Developer Resume Examples & Samples

  • Design, develop and maintain the data architecture, complex data programming and administration duties for Marketing data warehouse
  • Develop, design and implement best in class data solutions to support and improve customer modelling and analytics
  • Own and deploy Marketing data strategies for campaign execution in conjunction with Demand generation team
  • Build and manage complex 3rd party API, PHP and SQL connections from marketing automation system to other systems including CMS, Video tool, Data vendors
  • Optimize and manage CRM integration with Marketing automation system, and work closely with Sales Operations
  • Engage with technology teams including website, customer intelligence and business operations for all data related projects
  • Implement Account-based marketing and dynamic marketing across all marketing channels for better Integrated Marketing
  • Create and deploy HTML/CSS/Java based mobile responsive templates for emails, landing pages and forms
  • Manage and build JavaScript libraries for all technical design
  • Analyze business needs and identify required data innovation
  • Understand and improve on existing process with a data driven approach
  • Maintain documentation on all technical innovation for operations team
  • Manage Canadian marketing subscription data as per CASL policies
  • Subject matter expert on do’s and don’ts for Marketing technologies
  • 5+ years experience with content/design development using HTML/CSS/JavaScript/JQuery/PHP/API
  • 5+ years experience with Data management, ETL, testing, validation and Analytics within an Enterprise Microsoft SQL
  • 3+ years experience with Marketing Automation tool (preferably Eloqua)
  • You are a subject matter expert on data management and design innovation for Marketing
  • Must be detail oriented and have strong analytical skills
  • Certification in Marketing automation tool, preferably Eloqua is an asset
  • Certification in HTML/CSS/JavaScript
  • Experience with reporting tools as Tableau or Domo is an asset
69

Marketing Automation Intern Resume Examples & Samples

  • Candidates must be team-oriented and have the desire to participate in a fast-paced environment with rapidly changing priorities (multitasking, prioritizing tasks, etc)
  • Experience with web-based technologies
  • Highly organized self-starter and have a superior attention to detail
70

Marketing Automation & Operations Manager Resume Examples & Samples

  • Stay up to date with best-practices for marketing automation program execution; and continually optimize and train MOPS team members and marketing teams on such practices that complement and enhance the architecture within the MAS (Marketo) and Customer Relationship Management (CRM) (SFDC) systems
  • Lead team to support marketing automation program design, development and execution while maintaining standardized governance processes and procedures
  • Help design, actively manage and oversee the MOPS team’s compliance to agreed-upon service level agreements (SLAs) for program execution and quality assurance
  • Oversee the management and implementation of system enhancement, integration, or optimization efforts to our MAS or CRM systems
  • Understand and oversee the management and continual optimization of the flow of leads through the lead lifecycle across the various funnel stages and operational processes (i.e. capture, nurture, score, distribute, close)
  • Ensure that the global lead flow, routing, and assignment in Adobe Sign SFDC supports various worldwide sales processes
  • Conduct ongoing assessment of operational processes and procedures and identify potential areas of conflict and continual improvement
  • Actively monitor and provide ongoing optimization support for lead qualification thresholds (lead scoring and distribution)
71

Director, Marketing Automation & Operations Resume Examples & Samples

  • Manage and maintain the optimal operations of Manhattan’s marketing systems, ensuring optimal data quality, lead flows, campaign tracking and sales enablement, and data integrity
  • Establish an analytics function for campaigns with particular emphasis on lead generation benchmarks, tracking and analytics
  • Provide strategic oversight and direction to marketing for campaign approach and development to ensure each campaign is being developed and executed to its maximum potential
  • Maintain and enhance Manhattan marketing cloud infrastructure to support new and existing improvement projects
  • Evaluate campaign strategies and plans and make recommendations as to how the campaign can be improved to take better advantage of the Eloqua platform
  • Provide subject matter expertise in the current strategic best practices within the marketing automation practice
  • Manage resources, budgets and priorities to maximize team effectiveness and efficiency
  • Provide thought leadership and best practices in the area of marketing automation
  • Lead a high performing team including effective management of 3rd party vendor relationships
  • Achieve operational excellence by effectively managing processes and service delivery
  • Directly manage and develop the Manhattan Strategic Marketing Operations team
  • Oversee and support Manhattan’s marketing automation tools, including Eloqua and the interactions with other integrated systems such as Salesforce.com
  • Effectively communicate system changes and enhancements to the sales and marketing teams
  • Leverage marketing automation and CRM platforms to identify insights, prompt marketing and sales activities, and deliver revenue
  • Build and maintain an attribution model that sheds light on channel performance
  • Create scalable, innovative approaches to obtaining, managing, and analyze data
72

Marketing Automation & Campaign Optimization Manager Resume Examples & Samples

  • Implement marketing automation roadmap and associated processes
  • Assist cross functional Marketing teams in building and managing marketing programs and campaigns
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com
  • Educate global demand creation team on how to best leverage current functionality. Collaborate with stakeholders to understand desired capabilities and determine feasibility
  • Monitor and consistently improve lead scoring and lead flow
  • Collaborate with campaign teams to develop program frameworks and implement within Marketo
  • Partner with Marketing Technology team to evaluate and implement tools and technology that will enable campaign innovation and improve performance
  • Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing
  • Bachelor's Degree in Marketing, Business Management, Computer Science or a related field
  • 3-5 years of marketing operations and/or marketing campaigns experience
  • Advanced Salesforce.com and Marketo (or equivalent) proficiency. Marketo certification preferred
  • Solid experience executing automated marketing campaigns, including nurture and other outbound programs
  • Experience developing business requirements documents (BRDs) and process flow diagrams (Visio)
  • HTML experience preferred
  • Ability to create training materials and tools to support knowledge share and internal education efforts
  • Web marketing background highly desired
  • Solid business sense balanced with technical aptitude
  • LI-NH
73

Manager, Success Marketing Automation Resume Examples & Samples

  • Collaborate with Marketing, Industry Solutions, and Enterprise Systems teams to develop a consistent strategy for the customer success marketing automation program
  • Build 1-to-1 journeys that define the moments that matter and lead customers on journeys that best fit their behaviors and preferences
  • Work with Enterprise System to help administer our ongoing Marketing Cloud implementation
  • Design and implementation of marketing tests to drive email optimization including increasing CTR, open rates, engagement and retention
  • Communication and translation of analytics data to prove ROI for email campaigns
  • Development of a monthly touch-point calendar to help manage and report on onboarding and other campaigns for customers
  • Oversee QA and end-to-end testing for email and frequently used templates
  • Ensure compliance with CAN-SPAM (US), CASL (Canada), Privacy and Electronic Communications (UK) regulations and other email spam legislation across the United States, Canada and Europe
74

Marketing Automation & Program Services Manager Resume Examples & Samples

  • Works under the direction of the Director Demand Creation and Business Intelligence to provide support for all programs including issue research and internal and external partner identification and management
  • Develop and execute flawless and timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven
  • Leverage marketing automation tools to track marketing campaign ROI
  • Marketing database management and analysis including cleaning, appending and executing strategic contact data opportunities
  • Owns process for data collection, alignment and transmittal
  • Compile data from email database for analysis and reporting; and, convert into tables and charts using Excel and PowerPoint
  • Email list and database segmentation
  • Develop and maintain favorable relationships with customers and internal global stakeholders, ensuring their needs and goals are consistently met
  • Administrate marketing automation platform enabling and training users and needed
  • Assist in development and maintenance of integration between marketing and CRM tools
  • Report key metrics of digital marketing campaigns
  • Email account maintenance, preference center maintenance
  • Train users as needed
  • Create and edit online forms
  • Create and edit HTML e-mail templates
  • Travel ~20% (mostly domestic)
  • Experience with e-mail communications, marketing automation platform administration and implementation
  • Experience with web programming languages a plus
  • Have an exceptional grasp of the English language
  • Excellent oral and written and communications skills
  • Demonstrates and applies a broad knowledge of field of specialization through successful completion of moderately complex assignments
  • Demonstrates knowledge of organization's business practices and issues
  • BS/BA degree required
  • Expert level skills with Microsoft Office suite applications, Outlook, Excel, PowerPoint, SharePoint, Access
  • 8-10 years of experience with Marketing Automation tools and processes including e-mail marketing, direct marketing, interactive marketing
  • Proven ability to coordinate fast-paced, high level leadership teams centered on complex issues
  • Experience with content management systems
  • Project coordination/ management skills
  • Strong communications skills, including writing and presentation skills
  • Intermediate to advanced proficiency with Microsoft Office software
  • Organizational skills, ability to multi task and prioritize tasks
  • Ability to work effectively within a complex, multi-layered organization
  • Be creative in finding ways to solve programs and demonstrate proactive problem solving
  • Have a passionate thirst for continuous learning
  • Possess out of the box thinking and an aptitude for written communication
  • Be accountable and results-oriented with strong analytical and quantitative thinking
  • Know how to influence others with data and best practice knowledge
  • Be able to prioritize and work with minimum supervision
  • Excel under pressure and cope with tight deadlines
  • Posses excellent organizational, written and communication skills
  • Be proactive, a self-starter, able to work in a fast-paced environment
  • Be analytical and numerically-focused, with attention to detail
  • LI-JMT
75

Marketing Automation Business Systems Analyst Resume Examples & Samples

  • 85% System Administration
  • Partner with internal organizations (Client Org, Customer Engagement, Marketing Operations, Growth Analytics, etc.) to support athenahealth’s business applications portfolio
  • Define and implement system enhancements that advance the goals of the business, advising on best practices, and recommending process improvements to ensure scalability and efficiency
  • Gather, analyze and document functional and technical requirements for new projects, enhancements to existing solutions, and production issues reported by end users
  • Perform application configuration activities primarily in Salesforce Marketing Cloud, and occasionally Eloqua Marketing Cloud and Salesforce
  • Partner with Marketing Automation, ERP, and CRM stakeholders to analyze, understand and improve marketing operations that increase employee productivity and end-user effectiveness
  • Create business process models using best practice techniques, including current and future state solution design documents using requirements gathered
  • Write functional and technical specifications for technical team members
  • Research production system issues, resolve user problems and escalate when necessary
  • Create and execute unit, integration and user acceptance test plans, including use cases and test data
  • Create, deliver and present end-user training materials to Salesforce and Eloqua users throughout the organization
  • Help manage backlog of production issues and enhancement requests
  • 10% Stakeholder Management
  • Manage stakeholder relationships and prioritize ET configuration/development activities that best support business objectives
  • 5% Corporate Citizenship
  • Represent the company and department outside of athena through recruiting and company showcase activities, including conferences, campus events and vendor engagements
  • Bachelor’s degree in business, mathematics, computer science or related field
  • 5-10 years’ work experience in a business analyst (system administration) role supporting a Sales/Marketing organization
  • Preferred experience with CRM and MA systems including lead management, lead nurturing/scoring, marketing campaign management, marketing content management, web analytics, opportunity management and sales pipeline/forecast management
  • Hands-on application configuration experience with a top tier CRM and MA package, such as Salesforce, Salesforce Marketing Cloud, Pardot, Eloqua, Marketo or IBM Marketing Cloud (Silverpop) is a plus
  • Must be comfortable analyzing data. Experience configuring cloud applications is necessary
  • Experience creating and executing unit, integration and user acceptance test plans is preferred
  • Strong and effective written, verbal and presentation skills with the ability to collaborate with team members and business stakeholders at all levels of the organization
  • Excellent communication skills is a must
  • Precise attention to detail with a positive attitude and healthy sense of humor
  • Comfortable juggling multiple priorities with ability to manage time effectively
  • Able to drive consensus among diverse group of stakeholders
76

Marketing Automation Program Manager Resume Examples & Samples

  • Embrace agile marketing principles to identify opportunities and lead cross-functional campaign planning process. Assist with campaign audience sizing and insights gathering to determine the right priorities for the upcoming sprint
  • Lead the management of a rolling backlog of prioritized campaigns to ensure that the cross-functional team is focused and always unblocked, in delivering the most impactful investments within dependency constraints
  • Lead campaign execution and delivery by holding cross-functional team accountable to deliverables and delivery milestones. Drive operational excellence
  • Ensure that the best fit solution patterns are being applied with excellence in the delivery of campaigns and experiments
  • Drive live site issue management and continually monitor production health of campaign investments to trigger timely and data driven actions to maximize business value (persevere, pivot, fail fast)
  • Drive data and platform engineering requirements management
  • Acts as a thought leader across the team and acts on opportunities to increase agility, and contributes to workstreams, outside of core responsibilities, to evolve processes, services, and solutions for simplification and automation
77

Marketing Automation Campaign Specialist Resume Examples & Samples

  • Standardize, cleanse and upload contact lists into the marketing automation platform
  • Assist in the technical conceptualization of demand generation and nurturing program strategy
  • Create emails, landing pages, and forms within a text editor
  • Manage data integrity and build custom audience segments
  • Build, review, and launch marketing campaigns within the marketing automation platform
  • Document marketing operations processes, programs and procedures
  • Monitor and report on effectiveness metrics related to tactics and programs
78

Global Client Lead-marketing Automation Resume Examples & Samples

  • Provide strategic thought leadership to Clients in the areas of Modern Marketing, Marketing Automation, Global deployments
  • Overall responsibility for the delivery of services to CLIENT
  • Be the escalation point for our clients in resolving issues while successfully mapping the client organization and creating a plan for building multi-tier relationships
  • Work with clients to establish operational and performance goals; monitor performance to ensure we are meeting client KPI’s
  • Develop resource plans to ensure appropriate resources are in place (communicate to key stakeholders when issues arise or project needs change)
  • Work with clients to enable the overarching digital campaigns and programs to be delivered successfully on a global basis
  • Lead high-level senior meetings with CLIENT executive teams around the globe
  • Lead strategy development, implementation and service delivery across all regions
  • Manage implementation and identify and manage project risks to ensure on time delivery
  • Guide customer through solution deployment while managing multiple client team members and leading and mentoring team members
  • Coordinate with other agency resources for projects that incorporate additional services such as content/design, digital strategy, social media marketing, or data services
  • Establish scalable team organization structure, team skills development plans, while providing solid coaching and mentoring developing existing talent
  • Identify opportunities and initiatives for Client and develop a process that continually captures opportunities for new offerings from WP
  • Ultimate responsibility for financial results for the Global CLIENT Account
  • Contract negotiations and governance with procurement and agency management teams
  • Managing performance and quality of all services delivered by global and regional teams
  • Agency and client reporting on key performance indicators, including finance
  • Provide Marketing Automation thought leadership and execution excellence
  • Work with client teams to globally deploy best-practice marketing automation programs within the Marketo platform
  • Passionate, inspirational and results driven leadership skills combined with an ability to mentor, nurture and guide a team of marketing services and campaign execution professionals
  • Strong, confident and focused strategic client management skills, communication skills, business acumen, and ability to understand clients’ unique and ever more complex business challenges, and marketing’s role in solving those challenges
  • Ability to collaborate across talented and diverse cross functional teams, including: brand teams other agency partners, technology delivery teams, campaign operations and campaign production….with the unified goal of delivering complex client solutions
  • An expertise of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
  • Expertise of marketing operations, processes, business requirements, and overall project management
  • Expertise of data platforms and technologies such as Marketo; Adobe Campaign/Neolane, IBM/Unica, SalesForce Marketing Cloud, Hubspot and Eloqua
  • Proven success in global client management at the most senior levels
  • Global technology marketing leadership account experience
  • Hands-on client and agency team leader, engaged and involved in client work
  • Strong client facing skills – effective and persuasive with both internal and external clients
  • Able to work across WPP agencies, networks and non-WPP agencies globally and in a matrix of direct and indirect reporting relationships to deliver and meet client needs
  • A self-starter who is capable of operating across lines of business
  • Commercial and cultural fluency across global markets
  • Minimum of 12-15+ years’ of professional experience in digital, direct and data marketing, offshore production, advertising and related disciplines
  • Technology industry experience, both consumer and commercial (B2B)
  • Strong working knowledge of RM, CRM, Direct, Digital, Digital Production; Offshore Services
  • “Best Practice” knowledge in email, website, online advertising, collateral, retail, merchandising, events and sponsorships, and general knowledge of ATL advertising and media practices
  • Understanding of Marketing Automation, platforms and technologies, as well as content marketing, social and mobile marketing
  • BA/BS degree required; MBA a plus
79

Marketing Automation Engineer Resume Examples & Samples

  • Envision, design, build, and maintain a comprehensive, agile, integrated Big Data environment from disparate sources to efficiently perform detailed analytics to address complex business challenges
  • Create a flexible, scalable data management framework to support high-volume structured and unstructured data analytics requirements
  • Deliver new data-driven capabilities, create new opportunities for the Marketing organization, innovate and optimize business processes using emerging trends and technology
  • Develop domain knowledge around the Marketing Automation ecosystem, corporate data assets, tools, and applications
  • Define a customer analytics strategy that aligns with Marketing Automation initiatives
  • Define and execute advanced analytics, use cases, data evaluations and experiments, testing hypotheses and presenting findings
  • Identify actionable customer insights that improve business outcomes and deploy analytics learnings into automated business operations
  • Work in a loosely defined landscape to drive out technical, data, business, and organizational requirements
  • Design current and future-state business architecture for Marketing Automation; Provide guidance on technology, platform, tools, data selection, and data management
  • Provide thought leadership on business and technical aspects of Marketing Automation programs
  • Strategically enable the right data by co-mingling data sources to lead work on data and problems to drive improved business and technical results through designing, building, and partnering to implement analytic solutions
  • Establish operational objectives for data analytic outputs and business solutions and develop technical solutions using Big Data techniques in data & analytics processes
  • Monitor the external Big Data landscape to identify and implement new areas of Big Data technologies (ingestion, processing, distribution) and research delivery methods that can solve business problems
  • Leverage Big Data best practices to develop technical solutions for descriptive analytics, ETL, and prescriptive “real time decisions” analytics
  • Execute advanced data profiling, source-target mappings, ETL development, SQL tunings and optimization, testing and implementation
  • Optimize the environment; implement monitoring, quality and validation processes to ensure data accuracy and integrity
  • Between 10-15 years of advanced data analytics experience
  • Bachelor’s Degree in Marketing or Computer Science
  • Hands-on skills in exploratory, operational analytics and practical data science including coding, big data using Hadoop, database knowledge, data management and data visualization
  • Expertize in executing advanced analytics, experiments, testing hypotheses and presenting findings
  • Expertize in delivering actionable customer insights that improve business outcomes
  • Expertize in defining a customer analytics strategy that aligns with Marketing Operations initiatives
  • Expertize in deploying analytics learnings into automated business operations
  • Experience in defining and working through analytics use cases, research, data evaluations
  • Hands-on expertize in creating and running an agile operational analytics environment
  • Demonstrated proficiency in Oracle, UNIX, SQL, database and ETL technologies
  • Demonstrated experience in developing, managing, and manipulating large, complex datasets with various data types (i.e. Relational, Unstructured, Hierarchical)
  • Proven ability to code and develop prototypes in languages such as Python, Hive, R, Perl, Java, C, SQL, and XSLT
  • Experience with BI tools like Tableau or Business Objects
  • Experience with dimensional modeling and procedural languages
  • Demonstrated experiences in exploratory, operational analytics and practical data management including coding, Big Data using Hadoop, and data visualization
  • Demonstrated agility to quickly develop new skills across these disciplines as they continue to evolve
  • Demonstrated understanding of business problems, requirements, and context with the goal of extracting meaning from data to address business challenges and communicating findings to ensure analytic insights are well understood and incorporated into business processes
  • Ability to develop and/or revise tactics to support changing business strategies and direction
  • Decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
  • Ability to concentrate on a wide range of loosely defined complex situations, which require application of creativity and originality, where guidance and counsel may be unavailable
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, MS-Project)
80

Marketing Automation Director Automation Resume Examples & Samples

  • Manage all current and future client email and marketing automation programs and team members
  • Define and drive our strategy, roadmap, and execution of all initiatives around the email and marketing automation business
  • Budgeting, forecasting, and planning
  • Work cross-functionally with strategy, creative services, content, marketing, sales, project management, engineering, and other internal stakeholders
  • Understand and develop solutions around our enterprise partners marketing cloud solutions - related to marketing automation and email (Adobe, Salesforce, IBM, Oracle, Microsoft)
  • Drive segmentation, personalization, and customer lifecycle initiatives for our clients email and marketing automation programs, as well as the creation of new email initiatives and campaigns
  • Competitive analysis and industry trends
  • Define and implement key metrics. Generate, analyze, and interpret data for campaigns
  • Drive growth and data-driven improvement across the entire funnel (subscriber acquisition, engagement, and retention), growing multiple revenue lines across multiple different email/automation campaign types and verticals for our customers
  • Test like a maniac, analyze results, highlight learnings, synthesize recommendations, and drive email growth strategy with customers
  • Tracking, reporting, and analysis
  • Not afraid to roll up your sleeves to troubleshoot issues
  • Be an enthusiastic ambassador of the Perficient Digital mission and brand
  • 5-8+ years of hands-on email and marketing automation experience across a multitude of industry verticals
  • Fluent expert in one or multiple - Adobe Campaign, Salesforce Email Studio & Journey Builder, Oracle Eloqua, IBM Watson Campaign Automation
  • Proven experience managing enterprise scale automation programs
  • Must demonstrate excellent client communication and presentation skills to gather requirements, sell designs and build consensus
  • Must possess strong collaboration and practice leadership skills
  • Working knowledge of HTML, CSS, responsive design, and email testing tools for QA’ing email templates across a variety of email clients and devices/platforms
  • Experience working with multiple top-tier ESP systems, including managing (and negotiating contracts/rates for) those ESP vendor relationships
  • Solid understanding of CRO, persuasion marketing techniques, and copywriting principles
  • Ability to manage people, delegate tasks, give constructive feedback, guide and train, develop, run effective meetings, manage goals
  • Excellence in problem-solving and decision-making
  • Highly driven and willing to do whatever it takes to succeed
  • Self-starter with the ability to multi-task and manage time well. Able to execute quickly and meet goals/deadlines of our customers
  • Familiarity with databases, CRM, and SQL
  • Attention to detail in producing deliverables, while understanding big-picture objectives and strategy
81

Director, Marketing Automation Resume Examples & Samples

  • 8+ years’ experience in Marketing Operations and Marketing Automation
  • 8+ years’ experience in Demand Generation, lead nurturing and drip campaign strategy development and execution. Demonstrated understanding of go-to-market strategy and digital marketing best practices
  • 8+ years' experience in marketing funnel automation, operations and analytics, including (but not limited to): marketing to sales handoff, lead scoring, Salesforce lead routing and closed-loop reporting
  • Hands-on experience using marketing automation platform, Eloqua strongly preferred
  • Working knowledge of HTML, Photoshop, Excel and CRM (preferably Salesforce)
  • Deep understanding of KPIs, trends, etc
  • B2B / SaaS background
  • 5+ years Eloqua and Salesforce knowledge
  • 5+ years experience leading and developing highly engaged team
  • Certification in one or more marketing automation platforms (e.g. Marketo, Pardot, with a strong preference with Eloqua ) and Salesforce (preferred but not required)
82

Marketing Automation Executive Resume Examples & Samples

  • Provide operational support to the Marketing Data Operations Team and in turn sales and marketing primarily on our marketing automation tool, Eloqua
  • Support marketing executives in the creation and maintenance of campaigns in Eloqua
  • Support the Marketing Automation Analyst on enterprise projects involving Eloqua as directed
  • Oversee data flows both in and out of Eloqua and the various marketing databases
  • Marketing Automation System Administration – maintaining underlying data objects and organisation
  • Provide on-going training and support to marketing stakeholders on marketing automation system and campaigns
  • Technical support and creation of digital assets to enable campaign deployment
  • Basic reporting on campaign effectiveness
  • Maintain system data flows and integrations (i.e. SFDC, external databases, sFTP etc.) to support on-going campaign activity and compliance
  • Demonstrable experience as a power user of a business critical RDMS system e.g. a CRM or digital marketing tool
  • Understand why the data in the system is important to the business
  • Can produce quantitative and qualitative reports based on the contents of the system
  • May have trained or coached new users to adhere to quality standards required by the business
  • Some exposure to manipulating sales and marketing data using tools such as
  • MS Excel, Access etc
  • Considerable experience working directly with sales & marketing teams
  • Strong understanding of how data is used by marketing and sales and its contribution to the sales funnel
  • Demonstrates an analytical mind set and problem solving abilities
  • Awareness of the Data Protection Act, ICO and PECR guidelines that relate, particularly, to digital marketing
  • Highly organised and process oriented approach to tasks
  • Able to take ownership & deliver project or ad-hoc tasks, in addition to day-to-day tasks
  • Experience with a marketing automation or digital marketing suite
  • Graduate calibre
83

Marketing Automation Coordinator Resume Examples & Samples

  • Build and test program workflows in Marketo to achieve the goal of each campaign, including correct assets, copy, audience, data collection, and tracking points
  • Create campaigns in Salesforce.com and integrate with Marketo
  • Create and test emails, landing pages, and other assets
  • Generate tracking URLs for assets across all marketing channels and maintain database for easy access by all marketing team members
  • Measure, optimize and report on campaign analytics
  • Drive testing strategies for all email campaigns and multi-step nurture programs in Marketo
  • Ensure all email templates adhere to best practices and are kept up-to-date
84

Marketing Automation Contractor Resume Examples & Samples

  • 1+ year of experience with Marketing Automation
  • Experience managing campaign execution across multiple channels
  • Working knowledge of Google Analytics and SalesForce
  • Microsoft Office/Suite proficient (Excel, Outlook, PowerPoint, Word, etc.)
  • Solid problem solving and time management skills
85

Manager of Marketing Automation & Operations Enablement Resume Examples & Samples

  • Supports Marketing and Sales lead-to-revenue data management activities from a systems and business process perspective to ensure end-to-end visibility
  • Provides insight and support to the Marketing team with regard to Salesforce and MA training, usage, campaign management, report building, and data tracking
  • Monitors and enforces processes that ensure legal compliance for automated email communications
  • Documents break actions and implements fixes on systems under Marketing governance
  • Governs the strategy and management of email nurture campaign activities
  • Supports the design and development of application architecture in the relevant Marketing domain
  • Coordinates cross-functionally within IT to deliver Marketing projects on-time and within budget
  • Acts as Marketing voice/representative for appropriate corporate sponsored projects involving Marketing-centric data and workflows
  • Analyzes data to lead the user acceptance process and coordinates business requirements for new Marketing tools
  • Creates, edits, and certifies requirements’ documents to ensure that project development meets the business needs
  • Ensures upgrades and changes are configured to support business processes
  • Executes projects and initiatives in full compliance with Vonage’s defined processes and controls
  • Proactively recommends alternative IT approaches to Marketing business problems
  • Participates in the decision making process around technology strategy related to process optimization and Marketing Automation
  • Performs Requirements Analysis, Business Impact Analysis, Problem Analysis, Customization Design Recommendations, User and Integration Testing, etc
  • Helps to create ROI models to justify technology spend and track performance against those models
  • 6-8+ years’ experience supporting Sales and/or Marketing operations, with a thorough understanding of lead-to-revenue processing workflow (required)
  • 3-5+ years’ Salesforce technical management experience (required). Certification in Salesforce Administration (preferred)
  • 3-5+ years’ experience with CRM and Tier-1 Marketing Automation (IE. Pardot, ExactTarget, Marketo, other) integration (required). Preference given to certified Pardot Administrators
  • 3-5+ years of experience working as a Business Process or Systems Analyst, with an in-depth understanding of workflow diagraming (required)
  • Thorough knowledge of Marketing or lead management principles & processes (required)
  • Google Docs/Business Gmail, Microsoft Office (Word, Excel, PowerPoint)- high level skills (required)
  • Visio diagraming (preferred)
  • 2-3+ years of experience working with HTML code(required)
86

Digital Marketing Automation Senior Analyst Resume Examples & Samples

  • Supports on-shore and off-shore Marketing Automation Leads and Marketing Operation Manager
  • Responsible for understanding business requirements documents (BRD) and designing, building, and testing campaigns
  • Provides support in peer reviewing and testing campaigns built by other team members
  • Supports the Marketing Automation Lead in Campaign Management Tool application upgrade, as needed
  • Responsible for escalating issues through the appropriate channels per escalation processes
  • Provides support in issue analysis, escalation, and resolution, as needed
  • Supports improvement projects related to the Campaign Management Tool and processes
  • Responsible for adhering to client and Marketing Services processes and best practices
  • 3-5 years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client
  • Strong technical background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
  • Understanding of leading practices in email marketing
  • Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
  • Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign analytics
  • Understanding of marketing operations, processes, business requirements
  • Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
  • Certification in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
  • Experience with Marketo highly preferred
  • Experience with B2B solutions highly preferred
87

Marketing Automation Associate Resume Examples & Samples

  • Serve as strategic advisor for e-mail and marketing automation programs; collaborate with key stakeholders in sales, marketing and business development to conceptualize campaign strategy, requirements and design
  • Mange all aspects of automation programs and execution, including list segmentation, e-mail creation, workflow development, quality assurance, scoring models, reporting and performance optimization (includes A/B testing)
  • Execute daily workload using team’s project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets
  • Partner with internal data teams as needed to ensure data hygiene, quality and integrity
  • Stay current on industry best practices through external benchmarking and other thought leadership forums; proactively document and share best practices with the broader team
  • Help build and maintain campaign calendars and standardized reports to facilitate collaboration between sales and marketing
  • Marketing automation certification preferred but not required
  • 2-4 years work experience in a digital marketing function
  • 2-4 years work experience leading successful multi-channel marketing automation programs in an enterprise platform such as Marketo, Oracle Marketing Cloud, Pardot, etc
  • Ability to work in a highly regulated, fast-paced and matrixed environment
  • Excellent listener, strategic thinker and problem solver
  • Must be a team player and work well with cross-functional teams
  • Technical skills needed: database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management/collaboration tools (E.g. Workfront, Bootcamp, etc.)
88

Marketing Automation Web Developer Resume Examples & Samples

  • Collaborate with various Marketing teams including Demand Generation, Web and Social Media teams for campaign execution
  • Design, develop and maintain the data architecture, data programming and administration duties for Marketing data warehouse
  • Build and manage 3rd party API, JQuery, PHP and SQL connections from marketing automation system to other systems including CMS, Video tool, Data vendors
  • Design, develop, and maintain frameworks and infrastructure for web portals related to Marketing efforts
  • Analyze business needs and identify required innovation
  • Support efforts to manage Canadian marketing subscription data as per CASL policies
  • 4+ years’ experience with content/design development using HTML/CSS/JavaScript/JQuery/PHP/API
  • 3+ years’ experience with Data management, ETL, testing, validation and Analytics within an Enterprise Microsoft SQL
  • 3+ years’ experience with Marketing Automation tool (preferably Eloqua)
  • University degree in Computer science or Equivalent experience
  • Certification in Marketing automation tool, preferably Eloqua
  • Experience with reporting tools such as Tableau or Domo is an asset