Web Marketing Manager Resume Samples

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I Emard

Ike

Emard

3902 Hattie Station

Los Angeles

+1 (555) 474 3805

3902 Hattie Station

Los Angeles

Phone

p +1 (555) 474 3805

Experience Experience

Detroit, MI

Web Marketing Manager

Detroit, MI

Crona, Fay and Bradtke

Detroit, MI

Web Marketing Manager

Drive prioritization and schedule for all web development working closely with the web development team
Provide recommendations and execute strategies for content development in coordination with SEO goals
Communication to team and management on project development, timelines, and results
Create, develop and maintain site protocols and best practice procedures/processes
Manage and evolve tag management platform
Assist in development and execution of communication/content strategies via social communities
Manage the e-commerce hardware store for Oculus working closely with channel marketing and online advertising to drive online sales

Philadelphia, PA

Web Marketing Program Manager

Philadelphia, PA

Klein Inc

Philadelphia, PA

Web Marketing Program Manager

Establish and maintain website metrics and track marketing metrics back to website performance - helping to define improvements and web strategy
Manage SEO program in partnership with field marketing, product marketing and integrated marketing teams, leveraging internal resources and agencies to implement, execute, measure and refine
Analyze metrics looking for trends requiring more in depth analysis or recommends site-level changes based on findings; examines data and makes recommendations to internal clients to evolve site content and web tools to maximize effectiveness and achieve defined KPIs
Drive execution through process improvements, tracking progress and action items, and organizing and overseeing project plans and technical resource allocation within the web team
Establish web project scope and priorities based on business drivers by working with product marketing, global campaigns, creative, and marketing operations teams
Create project plans, anticipate risks & develop mitigation strategies to ensure large web production projects deliver on time with high quality
Manage project planning, web asset production, content management & localization, business readiness and deployment for web projects, product launches and demand gen campaign support

present

Philadelphia, PA

Senior Web Marketing Manager

Philadelphia, PA

Swaniawski-Crooks

present

Philadelphia, PA

Senior Web Marketing Manager

present

Bring your whole self to work
Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives
Be a catalyst for change in the organization for both how we work and the speed at which we deliver
Work with the web product development and analytics teams to take creative from design to in-market testing, implementation and evaluation
Manage International content/sites which includes international communications, content. management for market sites, working with subsidiaries, running monthly meeting. Work with subsidiaries on market specific projects. Manage LOC team and relationship
Work closely with the design and innovation teams to rapidly prototype ideas and get them ready for testing or implementation
Has mastered key aspects of business-driven Web publishing (strategy, content, and project management) for multiple audiences

Education Education

Bachelor’s Degree in Marketing

Duke University

Bachelor’s Degree in Marketing

Skills Skills

Understanding of technical aspects such as server response times, SSL certificates, caching, redirects, etc. for the purpose of maintaining a quality site and ranking in Google search results
Expert knowledge in on-page optimization for search, using best practice, white hat techniques
Expert knowledge of front-end web technologies and best practices
Strong understanding of end-user experience and a demonstrated expertise in digital marketing, web content, usability, web architecture, web development and design, SEO, and web analytics
Ability to perform basic business/accounting functions including project management and budget reconciliation
Proven track record of successful collaboration with IT and other departments, as well as with external customer and vendors. Ability to achieve desired results while working collaboratively in a team environment
Strong marketing background with the ability to strategically articulate data in a clear and precise manner. Specialized experience in web or digital project management
Proficiency with MS Office applications, especially Excel and PowerPoint
Experience with Google Analytics reporting and analysis. Strong analytical skills and experience performing analytical and data-driven practices
Basic knowledge of web languages and APIs

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15 Web Marketing Manager resume templates

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Manager, Web Marketing Resume Examples & Samples

The SMS will manage all paid search activities for a portfolio of top tier university degree programs for Google (display, search, re-marketing), Facebook , Microsoft, LinkedIn and will include the following responsibilities
4-year degree from an accredited institution in Marketing, MIS or equivalent disciplineOR combination of education and significant experience
Minimum 2 years; of paid search experience with AdWords (Re-marketing, Display,Search, Bing, Facebook and Linkedin.)
Experience managing at least 10k per month in ppc spend
Experience with web analytics, A/B and Multivariate testing applications
Knowledge of web usability, user experience, and conversion optimization preferred
Basic HTML/CSS; CMS experience preferred
Ability to create buy-in from multiple constituents in a collaborative cross-functional environment
Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
Professional oral and written communication skills for effective contact and presentation with stakeholders; including management, marketing, creative, production, external clients and outside vendors

Web Marketing Program Manager Resume Examples & Samples

Collaborate across departments to realize Polycom’s digital strategy and vision
Develop detailed and effective plans to support launches, campaigns and integrated marketing programs
Collaborate with internal customers and stakeholders to define and optimize the digital experience to support ABM and an overall personalized experience
Partner with internal customers, peers, IT and management team to define the scope, technical and business requirements, budget, benefit analysis, and cost justification for projects
Manage SEO program in partnership with field marketing, product marketing and integrated marketing teams, leveraging internal resources and agencies to implement, execute, measure and refine
Use A/B testing to optimize engagement and conversion
Work with reporting team and internal stakeholders to define and measure effectiveness of site and site elements
Analyze metrics looking for trends requiring more in depth analysis or recommends site-level changes based on findings; examines data and makes recommendations to internal clients to evolve site content and web tools to maximize effectiveness and achieve defined KPIs
Monitor the competitive landscape to identify new opportunities
Conduct best practices surveys and communicate results and recommendations
Stay current on new technologies, customer experiences and trends as it relates to web site management, measurement and user experience
Manage contractor and vendor relationships as needed on time and within budget
Passion for digital marketing
8 years relevant experience with minimum of 5+ years of experience managing external B2B corporate web properties
BA/BS or equivalent experience
Strong presentation and visual skills
Strong analytical skills with the ability to communicate critical insights and recommended action plan
Search Engine Optimization (SEO) strategy and tactical expertise
Team player with proven track record in working effectively with cross-functional, global teams
Ability to influence at all levels, internally and externally
Effective project management and organizational skills with strong attention to detail
Demonstrated ability to prioritize and manage multiple projects simultaneously from concept to completion
Positive, self-motivated, confident, flexible, energetic with strong problem-solving skills

Mobile Web Marketing & Analytics Manager Resume Examples & Samples

Bachelor's Degree in Marketing, Business, Management or related field
5 -10+ years of strong, demonstrable experience in online marketing strategies and support - preferably in Financial Services, plus 2-3+ years of experience managing a team of direct reports
Understanding of and passion for data, insights, experimentation, creative problem solving and customers; ongoing experimentation and optimization mind-set
Strong facilitation, brainstorming and collaboration skills with strong web capabilities orientation and exceptional people skills
Proven track record of establishing and growing strong relationships with clients, understanding their objectives and recommending best digital marketing strategies plus proven ability to handle multiple deliverables with tight deadlines
Experience with and demonstrated understanding of digital marketing practices, web design/UX, digital analytic toolsets
Proven experience using analytics to drive strategy and business decisions, including working knowledge of Google Analytics
Excellent project management and collaboration skills
A passion and desire to innovate and push boundaries

Digital Marketing & Web Development Manager Resume Examples & Samples

Manages a team of 2-4 digital specialists (including web developers and analytics specialists); delegating work as appropriate and overseeing their day-to-day responsibilities
Consults and strategizes with internal partners from Communications, Marketing and Product on new digital projects and existing web properties
Strong project management skills; ability to manage multiple work streams and resources, and meet deadlines
Provides technical guidance on moderately complex issues
Makes HTML updates to existing content, additions of new content and sections
Evaluates new standards, technologies and trends, and assists in formulating strategies and plans for enhancing the site, focusing on lead generation
Assures that all Web content is consistent with corporate guidelines and overall communications strategy
Evaluates feedback to improve site’s service and efficiency; optimizes content for Search Engine Optimization to increase traffic to site’s content
Understands digital analytics and is able to turn data into actionable items
Maintains site structure, specifically information architecture, taxonomy and keywords
Manages global site maintenance and creation of International sites
Collaborates with and manages a number of web vendors

Senior Web Marketing Manager Resume Examples & Samples

Manage a sub set of “solution micro sites” that helps take stand alone “services” to market in an integrated E2E
Manage International content/sites which includes international communications, content. management for market sites, working with subsidiaries, running monthly meeting. Work with subsidiaries on market specific projects. Manage LOC team and relationship
Collaborate with C+E stakeholders to continuously improve the live site service and deliver best-in-class learning, trial, and purchase experiences
Interact with business stakeholders (product marketing, product management, CSI etc.) to obtain, clarify, and verify requirements for projects. Define and track success metrics
Build out new pages within our platform and tool set. Content management of a subset of Cloud Platform pages (Events, Case Studies, etc.)
Partner with UX designers, production artist on page layout and design
Has mastered key aspects of business-driven Web publishing (strategy, content, and project management) for multiple audiences
5 years’ content publishing or site management experience
3+ year in managing localization and translation vendors
Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives
Is comfortable managing multiple projects simultaneously amid ambiguity and without direction, and to forge partnerships and drive for results at all levels of Microsoft
Project Management experience in a highly independent, but collaborative environment
BS/BA or equivalent exp

Web Marketing Manager Resume Examples & Samples

5-7 year’s internet B2C commerce, operations or eService. Leading business strategies for large e-commerce/eService websites (+$100 million/year)
5-7 years Operations or Marketing in consumer internet (web e-commerce or Self Service) business, working with developers, engineers, UI designers, QA and other cross functional groups to implement web features
5+ years business requirement document creation, business case creation
4+ years Web Design (User Interface) & site architecture including business requirement document development Intermediate to Advanced Excel (model building, pivot tables, graphing, etc.), Word, PowerPoint, Visio
Knowledge of Web Development, RUP, Waterfall, SCRUM, Agile
Intermediate experience in HTML, JavaScript, XML
Marketing, Business
Knowledge of Web Development methodologies (RUP, Waterfall, SCRUM, Agile)
5 years direct experience working in one or more of the following industries: US wireless (e.g. carrier, OEM, software provider, consulting or research firm), consumer electronics or technology
3-4 years’ experience with A/B testing, usability assessments, segmentation, and personalization
B2B and CRM marketing experience
Experience and comfort with public speaking and presenting to Leadership
Bachelor’s Degree. Marketing, Business
LI-B2B-SR1
At least 18 years of age. Legally authorized to work in the United States. High School Diploma or GED. Pre-employment background screen

Manager Digital Marketing Technology & Web Analytics Platforms Dev Resume Examples & Samples

Bachelor's degree and eight years related work experience or twelve years related work experience post high school
Five years software application experience
Three years system development experience
Three years coding experience
Three years supervisory or management experience
Hands-on experience with Web and Native Application Analytics implementations and frameworks
Hands-on experience with Tag Management Systems
Three years’ development experience with JavaScript
Three years’ experience project managing front-end web development, JavaScript development, native application development, or similar
Eight years working in the web/application digital space
Three years direct management or supervisory experience
Three years digital analytics experience, performing analysis of digital data sets, aggregating results and insights, and/or developing hypotheses for A/B testing
Experience negotiating enterprise-scale contracts of $1M or more
Strong ability to interpret data and transform information into meaningful business conclusions
Ability to effectively communicate technical subjects to a non-technical audience
Ability to remain objective and conduct oneself professionally and ethically
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
Strong interpersonal skills; ability to exercise influence over a range disciplines and personalities; can manage a discussion and mitigate conflict
Ability to work under pressure and to meet tight deadlines in an uncertain and changing environment
Must demonstrate an excellent command of verbal and electronic communication skills
Bachelor’s degree or higher, preferably in a quantitative discipline like Computer Science, Economics, Statistics, Mathematics, Finance, Engineering, or other math-based science
Three plus years’ experience in business intelligence and/or web analytics supporting an e-commerce, B2C, B2B, or lead-generation website
Three plus years of working with standard clickstream analytics tools such as: Google Analytics, Adobe Analytics (Omniture), Coremetrics, WebTrends etc…
Experience with web domain in a large Fortune 500 company

IoT SEO & Web Marketing Manager Resume Examples & Samples

Work with the Head of Digital Marketing, marketing team, E-staff and business leaders to create, integrate and execute digital marketing strategies in support of Jasper’s business objectives and global growth
Own the strategy, execution and alignment of Jasper’s search, display, native and retargeting marketing - consulting across content, web, lead gen, product etc. and provide comprehensive and insightful reporting and updates
Own the digital marketing analytics dashboard working with marketing and operations to ensure accurate and actionable analytics and data reporting
Web
A strong understanding and demonstrated expertise in the areas of digital advertising and media; measurement and analytics; search engine optimization and marketing
5+ years’ experience developing, executing and managing campaigns that drive deeper engagement with target audiences, increase visibility/awareness and are capable of driving differentiation for Jasper and our products and conversation into our marketing funnel
Proven experience in owning the development of analytics dashboard and insights; especially those that have highlighted new biz opportunities or growth
College degree required; MBA desirable

Web & Digital Marketing Manager Resume Examples & Samples

Oversee the creation and maintenance of Web sites for the Center for the Arts, the Hylton Performing Arts Center and the CVPA
Oversee mobile optimization efforts and execution of mobile digital strategy
Manage relationship with internal and external vendors for Web site, photography and videography needs
Collaborate with and advise marketing staff about new Web technologies, and digital tools and initiatives such as social media outlets, apps, etc
Track and communicate trends in usage and effectiveness of the Web sites to the department on a regular basis
Assist with tracking the effectiveness of digital ads and other digital marketing initiatives through the use of pixels, etc
Ensure Web sites are continually updated in accordance with current search engine optimization best practices
Coordinate CVPA photo and video assets for marketing purposes, and oversee video editing projects for marketing efforts for the college; and
Oversee e-mail marketing for the Center for the Arts and the Hylton Performing Arts Center
Demonstrated experience in Web site maintenance and creation experience
Demonstrated knowledge of industry standards for Web site maintenance, including content management systems and SEO
Experience maintaining Web site(s) using a content management system
Knowledge of Internet protocol, HTML, Dreamweaver, Adobe Creative Suite
Knowledge of current tools, such as Google Analytics, for measuring digital communications and effectiveness
Experience coordinating video projects for marketing purposes; and
Experience creating e-mail marketing campaigns using online software (e.g., Constant Contact, Mailchimp, etc.)
Significant experience in Web site maintenance and creation
Experience using Drupal
Experience managing online event calendars
Experience using Constant Contact
Google Analytics training or certification
Proficiency in social media platforms
Experience measuring effectiveness of digital ads and e-mail campaigns; and
Previous experience in a university or in an arts environment

Web Marketing Manager Resume Examples & Samples

Responsible for the overall digital marketing strategy and digital platform management
Drive and manage development and enhancements to all aspects of front-end/back-end visitor/admin user experience for Patheon.com
Partner with the Demand Generation team, Strategic Marketing team, Marketing Operations, IT, HR, Communications, and external creative and digital marketing agencies to develop a strategy and the implementation of an immersive high impact, premium web experience
Collaborate with Marketing Operations on tools and technology to optimize business analytics and scaling for the website strategy
Deploy technology and page architecture that is intuitive and highly responsive, search engine optimized (SEO), and can track registered visitors providing relevant analytical data back via reports
Develop landing page strategy and implementation that enables rapid campaign deployment testing and rollout of optimized landing pages to generate quality web leads
Manage internal contractors, 3rd party agencies, and resources to augment support and bandwidth or to deliver on web and digital marketing requirements. Develop and execute on project plans
Oversee and manage the Patheon Newsroom and Investor Relations websites
Direct the use of paid advertising (Google AdWords, PPC) campaigns to enhance Patheon’s digital strategy
Utilize Google Analytics and web reporting tools to monitor, track and analyze marketing campaign, website, social channel metrics and usability trends
Perform A/B testing on digital assets
5-7 years of developing and delivering customer facing web and mobile experiences
Expert knowledge of front-end web technologies and best practices
Proficiency with DNN CMS, Adobe Creative Suite, MS Office, CRM (Salesforce), HTML and CSS; familiarity with responsive design practices
Proven graphic design skills with ability to enhance and support creative strategies; experience with design tools (such as Photoshop) a plus
Experience with Marketo or a comparable Marketing Automation System for progressive profiling and personalization of the site is a plus
Outstanding interpersonal and communication skills; conveys information clearly/concisely; builds positive relationships at all levels; strong presentation skills
Excellent planning, project/time/budget management skills; prioritizes work, adapts
Proactive, exercises good judgment; problem solves; focuses on quality/service
Strong understanding of end-user experience and a demonstrated expertise in web content, usability, web architecture, development, design, SEO, and web analytics

Digital Marketing Web Measurement & Optimization Manager Resume Examples & Samples

Utilize data analysis to derive and deliver key business building insights.　
Integrate data from different sources and track online performance as it relates to the total business.　
Be responsible for managing reporting and forecasting for digital channels, and play a key role in the business planning process.　
Work with business owners to develop benchmark criteria for online metrics and creating and managing KPIs.　　
Partner with various agencies and vendors to expand insight into customer and prospect behavior. Create and present cross-functional analysis to Digital Marketing and broader Marketing organization
Assist the Digital Marketing and Product teams by providing web analytics and insights to make data driven decisions
10+ years leading a team of web analysts, preferably in a Financial Institution
Bachelors degree in Mathematics, Statistics, Finance, Economics, Marketing and/or Business or related area of study or equivalent work experience; MBA preferred
Proven ability to successfully lead a team
5+ years of experience conducting analysis using web analytical tools like Adobe/Omniture, WebTrends, Coremetrics, or similar tools and data
4-6 years experience performing database analysis to address business needs
1-3 years of experience with online testing and tools like Omniture Test,or Autonomy Optimost
3-5 years experience using advanced analytical techniques and statistical methodologies

Web Marketing Manager Resume Examples & Samples

Familiarity with current best practices for architecture, layout and flow
Design o Basic design skills for layout of core site and campaign landing pages
Familiarity with banner production

Senior Product Marketing Manager Web Professional Program Resume Examples & Samples

Manage and continually improve the Pro Program by developing a keen understanding of the target audience and creating solutions that deliver a strong value proposition
Work with the product team and provide customer insights and market data to inform the Pro Product Roadmap
Drive the development of messaging and positioning for the program and all associated tools and services
Manage the program tiers, benefits, requirements and work to operationalize all updates and changes
Manage Pro Connect, our directory of Web Pros to increase value to our SMB customers and referrals to our Pro customers
Work closely with key marketing channels to execute all campaigns related to the Pro Program and Pro Connect, including email, content marketing, search, social, PR and advertising teams
Develop & own critical Pro Program measures and metrics and effectively communicate progress towards quarterly business goals
Develop and build strong relationships with cross functional teams to drive the Pro Program business goals

Senior Product Marketing Manager Web Professional Customer Segment Resume Examples & Samples

Develop and lead innovative strategies to achieve business goals for pro customer acquisition, conversion & life time value
Drive the development of clear messaging and positioning across all product set for the Pro Segment
Develop a marketing plan to increase awareness, engagement and retention of Pros
Work closely with key marketing channels, including email, content marketing, search, social, PR and paid advertising teams, to develop and execute Pro campaigns
Manage the Pro Program Newsletter and work with content and email teams to deliver this and other engagement and retention campaigns
Create promotions and incentives to support all acquisition and conversion efforts, including product discounts and bundles
Develop & own campaign measures and metrics and effectively communicate progress towards quarterly business goals
Drive the creation of Pro content to support all marketing campaigns and channels
Develop and build strong internal and external relationships with cross functional teams to drive the Pro Program business

International Web Marketing Manager Resume Examples & Samples

Build strong relationships with corporate web marketing functions (content strategy, production, etc) and regional web marketing counterparts to create and execute against a robust annual/quarterly marketing calendar
Liaise closely with corporate and regional stakeholders to best understand their respective needs, balancing corporate objectives with championing the specific needs of the local market business plan, product marketing strategies, and cultural nuances
Provide guidance and leadership on a strategic and tactical level to ensure that best practices for international web content and localized web marketing initiatives are accomplished across the region
Drive a multi-disciplinary team effort across marketing, localization, and web production to launch and sustain web content updates across international web sites on time
Build a process to measure international web content effectiveness, optimize the user experience and drive increased online leads
In addition to regional ownership, the candidate will own a given business unit relationship to lead global alignment with product launch needs, as well as drive a functional area for the entire group such as global marketing for international homepages, user acceptance testing (UAT), etc
Monitor and implement industry best practices for international web marketing and adapt for VMware

Manager, International Web Marketing Resume Examples & Samples

Assist in the development, update, and promotion of a country tiering structure to uphold international web SLAs
Foster key relationships with corporate web marketing functions (content strategy, production, etc) and regional web marketing counterparts to create and execute against a robust annual/quarterly marketing calendar
Own a given business unit relationship to lead global alignment with product launch needs, as well as drive a functional area for the entire group such as global marketing for international homepages, user acceptance testing (UAT), etc

Web Marketing Manager Resume Examples & Samples

Ensuring that all content on our web properties meets the highest standards of quality and user experience
Coordinating with marketing and product managers to plan and execute the launching of new products
Proofing globally produced content to ensure it meets business needs
Managing the “Where to Buy” function, ensuring that customers can easily find online or local retailers and that retailer prices/availability/locations are correct
Coordinating with Sony Corporation of America on updates to the Sony.com (US) home and other corporate pages
Producing “Out of Flow” pages to support non-product content, marketing campaigns, events, or other digital marketing activities with support from our Senior Web Developer
Monitoring site traffic and visitor activity to understand trends, identify emerging issues, and new visitor needs; reporting key metrics to internal stakeholders and conducting ad hoc analyses
Analyzing customer feedback to find ways of improving the Sony.com/.ca experience
Preparing site enhancement requests, with business cases to justify, for the global web development team’s review
Providing input on UX changes proposed by the global web development team
Maintaining daily and weekly web operations, including site availability, regular updates of prices, availability, search results, and coordination with our email marketing team
Client or agency experience producing B2C brand websites
Experience managing web operations and coordinating with multiple support teams across time zones
3-5 years of experience in B2C marketing or advertising roles
Proficiency with MS Office applications, especially Excel and PowerPoint
Bachelor degree in Marketing, Advertising, or related area, or equivalent
Experience with Adobe Analytics or similar tools
Basic knowledge of web languages and APIs
Proficiency with MS Access

Web Marketing Program Manager Resume Examples & Samples

Collaborate with web product management to own the overall strategy and business performance for the SolarWinds eCommerce website
Manage project planning, web asset production, content management & localization, business readiness and deployment for web projects, product launches and demand gen campaign support
Create project plans, anticipate risks & develop mitigation strategies to ensure large web production projects deliver on time with high quality
Nurture strong, collaborative relationships with stakeholders across the company to ensure SolarWinds.com is supporting business needs (internal account mgmt.)
Monitor trends & best practices in web design & usability to ensure quality results for all projects
Author standard playbooks, tools & processes to improve efficiency & quality for standard web production projects.
2-4 years’ experience with online project management; prior web production or agency experience a plus
BA in Marketing, Business, Mgmt. Info Systems or related degree or equivalent work experience required
Strong understanding of web analytics and financial cost/benefit analysis
Excellent organization, communication, and motivational skills with an attention to detail
Strong interpersonal skills with the ability to work both independently and collaboratively with people at all levels within the organization
Ability to set deadlines, effectively assess priorities & drive trade-off decisions
Web production experience - Strong understanding of writing for the web, asset creation, and usability best practices

Web Marketing Manager Resume Examples & Samples

Become skilled in the website’s content management system (iModules) to complete website additions or
Changes and build web pages by deadlines
Provide support for off-line content and registration projects as arise
Provide Google Analytics support to ensure data is effectively obtained and used to help SEO
Flexibility in skill set to allow for cross-training on the email system
Education:Bachelor’s degree in business, marketing, communication or technology-related field
Work Experience:A minimum of 3-5 years of web experience with an emphasis on web content management, digital marketing and/or web product development and implementation
Certifications:N/A

Web Marketing Manager Resume Examples & Samples

Define and optimize design, usability, content and conversion points to drive customer acquisition, retention and advocacy on rentacenter.com
Analyze web metrics and implement testing (A/B, usability, etc) to develop recommendations
Partner with eCommerce leadership to design web strategy, roadmap, policies and processes and communicate with relevant stakeholders
Partner with eCommerce, IT, Operations, Legal and Customer Care on new initiatives to ensure they drive brand consistency and customer experience
Serve as voice of the customer and web marketing subject matter expert
Plan and execute branded and promotional website content in coordination with social, email, search and display teams
Manage agency resources, communicate and prioritize according to scope and business need

Web Marketing Program Manager Resume Examples & Samples

Establish web project scope and priorities based on business drivers by working with product marketing, global campaigns, creative, and marketing operations teams
Discover and validate business and technical requirements with input from subject matter experts and stakeholders
Drive execution through process improvements, tracking progress and action items, and organizing and overseeing project plans and technical resource allocation within the web team
Work with stakeholders to build and deliver a great online experience for our customers, partners, and community members
Establish and maintain website metrics and track marketing metrics back to website performance - helping to define improvements and web strategy
4-8+ years experience as a project manager for technical projects
Strong time-management, multi-tasking, and organization skills
Ability to communicate clearly both written and verbally
Willingness to learn and dedication to improving internal processes
Thorough background/understanding of various agile development methodologies (ScrumMaster Certified, a plus)
PMP Certified, a plus
Thorough background/understanding of digital/interactive media (i.e. Web development, CMS software/Drupal, SEO, A/B Testing and website optimization)
Familiarity with project and task management tools - specific familiarity with Workfront (previously AtTask) and/or JIRA, a plus
Technical understanding of web technologies as well as front & back end development processes and requirements
Experience driving user-centric information architecture and web experiences
Experience managing web and/or software development teams
Experience and understanding of web and marketing automation tools, processes, and metrics (i.e. Marketo, Google Analytics, Google Tag Manager, Optimizely, etc.)

Marketing Web Development Manager Resume Examples & Samples

Architect and implement development strategies across the web enterprise
Architect and implement build processes, development life cycles, and release cycles
Lead the implementation of enterprise systems and technologies to meet user expectations and business objectives
Lead the web globalization initiative by developing Esri's web system to be global friendly
Lead strategies and process for front end development, full stack development, and back-end programming
Execute Esri’s web strategy based on an understanding of personas and their needs
Make key decisions which may have broad and significant impact without detailed direction from higher level management
Drive adoption of modern development strategies, processes, and methods
Set and maintain priorities in a multi-project environment
Manage three cross-functional development teams in the creation and support of Esri’s web enterprise
Experience with Adobe Experience Manager/CQ5
Demonstrate good judgement
Hires and mentors great people
Has relentlessly high standards (never satisfied with mediocre)
Has capacity to dive deep and stay in touch with the details of the technology and development standards
Has developed innovative solutions for optimization problems
Has contagious passion with an innate ability to inspire others
See the big picture and thinks big
Previous working knowledge of relational databases and back-end programming
Analysis and design of new features and interfaces for the web
Previous experience with support, troubleshooting, and resolving of critical issues in production
Working with a team to achieve the ultimate user experience
Analyzing application and user metrics to define team strategy
Proficiency in at least one modern programming language such as C++, C#, Java, Python, or Ruby
Expertise in delivering high-quality, innovative applications

Manager, Web & Digital Marketing Resume Examples & Samples

Technical understanding of CSS, HTML, HTML5, .Net, JavaScript, jQuery
Experience with a CMS and Marketing Automation system; SiteFinity and Marketo experience preferred
At least 3 years’ experience with Google Analytics, with Google Analytics Individual Qualification (GAIQ) preferred
At least 3 years managing digital marketing campaigns and related landing pages
At least 1 year conducting A/B testing, with tool like Optimizely or Monetate preferred
Fluent knowledge of current SEO practices
Technical understanding of API interfaces and data processing automation preferred
Ability to manage priorities and find solutions to complete projects in complex environment
Strong team-building, conflict resolution and presentation skills
Educational requirements: Bachelor’s Degree in Digital Marketing, Decision and Information Sciences, Business, Computer Programming, Operations Management, or Management Information Systems, or equivalent experience
Manage campaign tracking and related data collection

Web Marketing Manager Resume Examples & Samples

Define, execute, and measure customer backed web initiatives, tests, and business strategies for QuickBooks.com to drive conversion, revenue and unit growth across our QuickBooks ecosystem
Partner closely with cross functional teams e.g. XD, Product Development, Product Marketing and Segment Marketers to create effective and impactful web campaigns, landing pages, and flows based on deep customer insights
Create strong processes and demonstrate effective project management skills to drive web execution cross-functionally across all key constituents
Establish metrics for success partnering with analytics and finance, interprets campaign results and drives improvements
Stay on top of competition and best of breed web sites bringing inspiration to the team from the outside
Share best practices, test results and campaign results to develop digital savviness across teams
Identify risks and assess appropriate contingency plans; help teams respond to unexpected changes
At least 3-4 years of web marketing and product marketing experience (ideally at an e-commerce and/or SaaS business)
Customer focus: proven ability to uncover insights about customer's pain points, create innovative strategies and experiences to overcome those barriers to drive conversion
Driving results: a clear track record of delighting customers and driving dramatic growth through successful web marketing strategies and execution
Strong prioritization and time management skills, and ability to manage multiple complex projects and priorities; makes others aware of conflicting priorities & proposes solutions
Strong analytical and problem solving orientation with clear examples of using data actively for targeting, measurement, ROI analysis and recommendations
Hypothesis-driven thinking to solve complex problems in innovative ways
Fluent in A/B testing methodologies and have had success in driving significant growth through testing
Leads and influences effectively within the organization with excellent communication skills and builds strong relationships to deliver outstanding results
2 years minimum in web or software application marketing
Requires a Bachelor’s degree, MBA preferred
Bonus skills: HTML/CSS, Adobe Creative Suite and Experience Manager, Site Catalyst, Tableau, ClickTale

Web Marketing Manager Resume Examples & Samples

Lead the overall information architecture and design of oculus.com
Work closely with creative director to ensure all creative support Oculus brand guidelines
Drive prioritization and schedule for all web development working closely with the web development team
Manage the e-commerce hardware store for Oculus working closely with channel marketing and online advertising to drive online sales
Manage email marketing infrastructure
Work with product marketing to support integrated marketing campaigns
Collaborate with PR, Community, and Events teams to support launch activities, executions on the ground, on-line, in social and at retail
5+ years of web marketing experience
Experience managing web properties
Analytical and reporting skills
Experience designing customer engagement campaigns
Knowledgeable about disruptive technologies and their associated communities

Web Marketing Manager Resume Examples & Samples

BA/BS degree, preferably in Marketing, Communications or a technical field
5+ years of experience managing websites, preferably in Backup, Cloud or SaaS environments
5+ years’ experience in SEM, SEO and website management
Passion for SEO and overall internet marketing
Proficient with tools such as Omniture, Optimizely, Site Catalyst, WebTrends, Test & Target, Unbounce, Google Analytics and Google Webmaster Tools
Excellent analytical, organizational, project management and time management skills
Excellent on-page and off-page skills
Proven experience directly managing websites both with and without CMS – specific experience with WordPress and SiteFinity
Proven experience with taking a website from conception through planning, design, development, test, launch, and optimization
Detail-oriented with ability to deliver data-driven results, analysis, testing and application of findings
Very strong skills in Microsoft Excel, Word, PowerPoint and other MS Office software
A detailed understanding of HTML and CSS
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link building and viral strategies
The ability to deploy an effective local and long-tail search strategy
A deep understanding of mobile strategy and how it relates to SEO
A solid grasp of how blogging, social media, and related strategies go hand-in-hand with SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports showing web analytics data and site evaluations
An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
Examples of specific SEO skills to have

Web Self Service Digital Marketing Manager Resume Examples & Samples

The Digital Marketing manager will own the self-service client user experience for both account support and technical support
Responsible for the overall success of this experience based on metrics that you will define with the business
Understand all 'as is' self-service experiences to ensure that you build a scalable, global and reusable solution
Work with user experience and technical experts to rationalize and propose the best experience based on the desired business impact
Work to execute a roadmap that supports strategic goals
Provide ongoing analytics and insights to the business that will include (but not limited to): visits, top journey paths, transaction abandonments, cases created, top articles, and A/B testing
Responsible to add new features and enhancements to the client experience as needed
Work with internal teams on client programs with a focus on content effectiveness and user experience
You will be challenged with both global and regional requirements that may contradict each other
5-8 years of experience leading a work stream of web development/optimization projects
Experience working with both business and technical teams
Proven ability to balance new priorities and propose schedule changes
Created web experiences to support client self-service goals
Knowledge of using business insights to improve the client experience
Understand what makes a good web client experience versus a bad one
Experience performing UAT
Experience working on projects with regional, global and translation requirements
Experience with web analytics tools such as google or Omniture
Experience analyzing client feedback with VOC tools such as opinion lab or ConfirmIT
Experience presenting personalized and relevant content based on persona
Passion for creating an outstanding user experience
Interest in software and hardware products
Contagious and innovative working style and agent of change
Strong oral and written business communication skills, comfortable to convey your perspective in a friendly and professional manner
Ability to multi-task and adapt to changing priorities
Strong organizational skills and ability to meet deadlines
Unwavering attention to detail
Proven teamwork skills, flexibility and the ability to work cross-functionally with business and technical teams. Willingness to collaborate is a must

Web Marketing Manager Resume Examples & Samples

Manage a sub set of C+E web properties to market in an integrated E2E web experience
Collaborate with product marketing and engineering to continuously improve the live site service and deliver best-in-class learning, trial, and campaign experiences
Interact with business stakeholders to obtain, clarify, and verify requirements for projects. Define and track success metrics in order to deliver on key site goals
Track, analyze and report on site metrics and customer data, share insights from optimization testing and personalization
Build new pages and web experiences and partner closely with content management on new product offerings and campaign sets
Partner with UX designers and production artist on page layout and design
Implement A/B testing, personalization testing and other optimization measurement across web properties
Ensure customer and business data drives all plans, activities, decisions, analysis
Has mastered key aspects of business-driven web strategy for multiple audiences
5 + year digital marketing experience
5 years’ site management of large scale site experiences
Demonstrated ability to think strategically, execute effectively, work under deadline pressure and manage multiple projects, in some cases, across multiple time zones and platforms
Ability to manage and prioritize multiple projects under tight deadlines

Manager, Web Marketing Resume Examples & Samples

Developing web strategy and driving digital optimizations aligned to business objectives to generate qualified traffic, leads, orders and web sourced revenue for our SMB business unit
Owning the SMB global web presence and the presentation of products, solutions and content marketing
Advocating best practices, backed by data, to test, learn and transform digital marketing
Providing integrated web marketing and analytical recommendations across digital channels to move prospects and customers down funnel on pitneybowes.com
Leveraging web analytics to create baselines, track KPIs, identify areas for improvement in macro- and micro-conversions, set forecasts and goals, and become accountable for meeting or exceeding those targets

Senior Web Marketing Manager Resume Examples & Samples

Drive cross-functional teams on some of the meatiest projects in the web channel by coming up with and executing on bold ideas that create a step change improvement in the customer experience and site conversion rate
Speak with customers often to gain empathy and insights to identify opportunity areas
Work closely with the design and innovation teams to rapidly prototype ideas and get them ready for testing or implementation
Work with the web product development and analytics teams to take creative from design to in-market testing, implementation and evaluation
Identify tactics and best practices from other companies that we should be testing
Be a catalyst for change in the organization for both how we work and the speed at which we deliver
Think end to end across the customer lifecycle to make sure the web experience meets customers where they are in their journey to product loyalty
Influence the product roadmap and marketing leadership based on customer insights to deliver the best possible experience for our customers
Bring your whole self to work
Fantastic at communicating ideas and persuading others
Passion for helping small businesses and self-employed individuals reach their dreams
Strong sense of ownership and ability to work autonomously
Experience with user testing and A/B testing, multi-variate a plus
5+ years of digital marketing experience
Design experience a plus

Web Marketing Manager Resume Examples & Samples

Identify customer segments, create and test personalized flows to substantially enhance the customer experience on QuickBooks.com
Partner closely with cross functional teams e.g. XD, Product Development, Product Marketing and Segment marketers to deliver requirements and create impactful web campaigns, landing pages, and flows based on deep customer insights
Collect customer and prospect input often to gain empathy and insights to identify opportunity areas

Senior Program Manager, Web Marketing Resume Examples & Samples

Manage multiple concurrent web marketing projects end to end, including coordination of resources, meetings, deliverables and feedback
Drive cross-functional stakeholder conversations, decisions, program documentation and deliverables
Set and communicate deadlines, timelines and dependencies to all team members to ensure all projects are on track, on time, and within budget
Gather internal stakeholder requirements and specs to guide designers and developers and ensure the proper web analytic tracking/parameters are implemented
Facilitate cross functional team communication and escalate issues and delays when necessary
Develop internal processes and integrate the use of best-in-breed tools for tracking all incoming projects across the queue
Partner with key stakeholders to optimize end-to-end operational planning and processes and identify areas of opportunity to improve efficiencies
Partner with the global teams to develop the optimal website localization process, from defining workflows to evaluating localization software applications
Assure the quality of web pages by establishing and seeing through QA and UAT (user acceptance testing)
Build tight-knit relationships with partners across the organization, earning a reputation as web expert and project facilitator
Educate new employees and contractors on web marketing processes, organization and tools
BA in Business or a related field
5+ years of project management experience managing large website development projects
Strong technical background, esp. with B2B demand generation, E-Commerce and personalization
Experience with Web Content Management System (Adobe AEM a plus), JIRA and Kapost
Experience working with distributed team, including offshore
Experience with agile product development methodologies
Experience with localization of web properties and translation management systems
Problem-solving skills and attention to details
Ability to handle a significant level of responsibility, oversee projects and work independently, while also being a team player, and working closely with other department heads and senior management
Very strong and effective communication skills (both written and verbal) across multiple teams and all levels
Experience with: CMS (AEM), Test and Target, Jira, Kapost, Adobe analytics, MS office (excel & ppt). Familiarity or experience with Salesforce, Business Intelligence and HTML a huge plus

Web Marketing Manager Resume Examples & Samples

Design, develop and maintain the Essendant corporate website, and other company web and digital properties
Manage the front-end development of web pages and content for specified Essendant digital properties. Arrange and optimize content to increase brand awareness and maximize traffic/constituent acquisition through online experiences
Manage site roadmaps to support ongoing enhancements and prioritize defect fixes. Collaborate with Digital IT to manage code release schedule for sites
Develop and manage responsive experiences on cross-browser, cross-platform devices. Provide oversight and collaborate with other developers and designers to implement new and exciting features on each site
Evaluate emerging technologies and recommend new desktop and mobile technology solutions to support each site’s innovation strategy. Provide thought leadership and perspective for adoption where appropriate
Identify trends and insights, and optimize spend and performance based on insights and content strategy
Manage the implementation of website marketing plans. Work closely with digital services, marketing/creative services, content and operations team to plan and execute digital/marketing initiatives
Perform site integration with analytical tools, marketing automation systems, CRMs, and other tools. Contribute to the development, documentation and maintenance of optimized processes and digital analytics dashboards
Report on marketing and communications, and sales analysis that provide actionable insights on performance. Measure Return on Investment (ROI) and Key Performance Indicators (KPIs); report analytics and performance of digital properties, and assess against goals
Test and enhance key Essendant website experiences. Facilitate internal and external test groups. Identify, recommend and implement improvements
Work together with Sales and Customer Care to provide recommendations for user experience optimization and implement landing pages and user funnels. Evaluate end-to-end customer experience across multiple-channels
Collaborate with IT and other departments across the organization, as well as external vendors and customers
Understands and demonstrates Essendant’s Core Values
Must have strong project management skills
Experience with the following: SharePoint, IBM DX, WordPress, MS Office, and Content Management software. Basic HTML, CSS and JavaScript a plus
Familiarity with responsive design practices. Exposure to information architecture and user experience best practices. Up-to-date knowledge of latest trends and best practices in digital marketing and measurement
Experience with Google Analytics reporting and analysis. Strong analytical skills and experience performing analytical and data-driven practices
Strong marketing background with the ability to strategically articulate data in a clear and precise manner. Specialized experience in web or digital project management
Proven track record of successful collaboration with IT and other departments, as well as with external customer and vendors. Ability to achieve desired results while working collaboratively in a team environment
Must show initiative, self-motivation, and attention to detail with the ability to manage multiple projects with competing priorities. Ability to quickly and easily adapt to changing organizational needs
Must have exceptional interpersonal, communication and presentation skills. Ability to convey information clearly and concisely.Ability to build positive relationships at all levels
Ability to perform basic business/accounting functions including project management and budget reconciliation
Experience with ad-serving tools, as well as setting up and managing Google Adwords campaigns, SEO and SEM a plus
5-7 years of experience developing and delivering customer-facing web and mobile experiences
Strong understanding of end-user experience and a demonstrated expertise in digital marketing, web content, usability, web architecture, web development and design, SEO, and web analytics

Web Marketing SEO / Analytics Manager Resume Examples & Samples

Meet with stakeholders to determine requirements for tracking data. Must be able to offer suggestions as well as get input to build dashboards that will help measure KPIs for campaigns and product launches
Create meaningful dashboards that explain in plain English what is being tracked
Help stakeholders interpret the data so they can determine what needs to be changed in order to get better results
Provide ad-hoc reporting as necessary
Create standards for tracking and tagging across the corporate site; must own the process and be responsible for tracking anything new that is added to the site
Work with our SEO tool to monitor all pages and performance
Make recommended updates to the website to improve SEO
Work with stakeholders to get the best keywords for their pages, make the updates and track performance
Provide SEO terms for campaigns and launches
2+ years working with analytics and analyzing data
2+ years working with SEO
Must know Google Tag Manager and Google Analytics to use tagging and build dashboards respectively
Tagging across multiple domains
Clear communication with stakeholders; help them understand what improvements would drive a more positive change
Lead the process and own the tools; set standards for the team to follow
Be able to determine best keywords to use on the website/for campaigns and launches
Analyze data to determine where improvements can be made for SEO
Must be able to document all work

Engagement Manager, Web Marketing Resume Examples & Samples

Bachelor’s degree in communications, marketing or related field
Minimum 5 years’ experience in digital marketing, communications or a related field and thorough knowledge of best practices
Solid understanding of web management, design and development processes
Understanding of technical aspects such as server response times, SSL certificates, caching, redirects, etc. for the purpose of maintaining a quality site and ranking in Google search results
Advanced knowledge of the Wordpress platform. Experience with an events or fundraising/crowdfunding platform helpful
Knowledge of Adobe Creative Suite, HTML/CSS
Exposure to and understanding of copywriting and design

Web Marketing Manager Resume Examples & Samples

Extensive working knowledge and experience around (1) the role the web, SEO, web analytics and CRM systems play in a business’s engagement strategy, (2) how to configure those systems to achieve key business results and (3) how to integrate with other technologies and systems
Hands on experience with web design/development/framework/management, CRM systems such as Salesforce and marketing automation tools , preferably Marketo
Ability to quickly move from strategic to tactical thinking, diving into the details but, at the same time, seeing the big picture and leveraging that ability to problem solve, develop and implement solutions that address key business objectives
Ability to quickly learn new technology business applications coupled with strong attention to detail and a desire to be hands-on
Self-motivated, high energy, results oriented person with excellent communication skills (cross- functional and level) who “owns” and takes great pride in every aspect of their work
An innate ability to simultaneously support technical marketing goals and business objectives
Day to day management of the corporate website including engagement with website vendor partner and internal customers
Create, develop and maintain site protocols and best practice procedures/processes
Own/manage budget associated with web projects and tools
Engage with internal teams to understand website content and interaction needs
Manage project plan to drive/publish changes and enhancements as they align to internal programs and projects
Ensure a quality Web solution/presence by developing and completing test plans; maintaining project and technical documentation
Drive project development in conjunction with partner vendor from concept to go live
Work closely with IT to ensure projects meet corporate guidelines, standards and policies
Own, manage and troubleshoot CMS process and any corresponding issues/challenges
Use CMS system to create, update and maintain all Global web pages in accordance with site standards and consistent with programs goals
Drive analytics insights. Design and build reports/dashboards that not only monitor operational site components but also share key success metrics and learnings across the organization
Educate/train internal team on how to engage with and use best practice web metrics
Work with owners of other corporate web sub-domains to ensure seamless integration across sites. This includes a cohesive and positive user experience when a user interacts with subdomains/microsites
Manage and evolve tag management platform
Work with key internal stakeholders and make decisions to help drive advancement of usability, design, content and conversion of the company website
Monitor and evaluate search results and performance across major search channels to improve rankings
Minimum 5+ years of related experience including website design/management, Web Analytics, SEO and Digital engagement. Bachelor’s degree a plus
Demonstrated project management experience
Experience in application development lifecycle and project management lifecycle
Experience integrating marketing and enterprise/technical applications
Prior experience with web platform and design tools: WordPress, Drupal, Bootstrap, Foundation
Strong understanding of UI, cross-browser compatibility, general web functions and standards
Deep expertise and hands on experience with Web Applications and programming languages such as CSS, SASS, PHP, JavaScript, JQuery, Node, GULP, HTML 5, MySQL. Nice to have XML, XPATH, XQuery, Adobe Photoshop
Deep functional knowledge or hands on design experience with Web Services (REST, SOAP, etc.) is needed to be successful in this position
Core knowledge of responsive front end development
Knowledge of latest responsive design principles and design-first methodologies
Understanding of HTML5 impact to successful SEO
Knowledge of graphic design as it pertains to website a plus
Strong understanding and experience with Google Analytics and Google Tag Manager. Google Analytics Individual Qualification (GAIQ) or ability to obtain certification a plus
Experience with or knowledge of tag management platforms required
Experience developing, sharing and educating on use and consumption of analytics dashboards
Proficiency at using Microsoft Excel (including VLOOKUPS, pivot tables and scatter plots with regression lines)
Knowledge of Marketo, SFDC and other marketing technology and how they interact with corporate websites
Experience collaborating with IT, business, QA, Legal Teams and vendor partners