Web Analytics Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the web analytics manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

B Ritchie

Bulah

Ritchie

62109 Dare Street

San Francisco

+1 (555) 307 1673

62109 Dare Street

San Francisco

Phone

p +1 (555) 307 1673

Experience Experience

Boston, MA

Web Analytics Manager

Boston, MA

Zieme-Dicki

Boston, MA

Web Analytics Manager

Proactively identify opportunities for site improvements and create business case with profit impacts
Create periodic and on-demand reports and guide analysts to create such reports
Implement and manage tags and code on multiple websites using a tag management tool
Work alongside internal business partners to measure the performance
Assists in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data
Produces clear and detailed client facing reports to identify areas of opportunity to improve campaign performance
Create presentations for senior management

Philadelphia, PA

Web Analytics, Manager

Philadelphia, PA

Abernathy, Fisher and Nikolaus

Philadelphia, PA

Web Analytics, Manager

Well-versed with digital media concepts/technicalities i.e. website, tagging, user, traffic, conversion funnel, digital campaign data, A/B testing, building segmentations
Analyze site content and product performance and recommend adjustments for business trends and seasonal transitions
Technical Analytics – good working knowledge of HTML, Javascript/ JQuery, Chrome Developer Tools etc
Manage clients and monitor the workload of the team in line with client’s prioritization and project status
Create and maintain strong working relationships with multiple business teams, technology teams, and key vendors
Help develop A/B test roadmap and cadence for rapid online improvement and learning
Manage international relations within the network

present

New York, NY

IT Cosmetics, Web Analytics Manager

New York, NY

Osinski-Satterfield

present

New York, NY

IT Cosmetics, Web Analytics Manager

present

Work with, direct, and set priorities for development teams assigned to implement and improve tracking on the website
Make recommendations to senior management of ways to improve the website
Maintain an awareness of competitive information and key industry trends to provide context for branded website performance
Manage all outside vendors/partners that provide digital analytics and online customer satisfaction data
Work with SaaS providers to distribute customer satisfaction information and customer commentary to the digital team
You will create dashboards to monitor performance and visualize insights
Identifies implements and manages analytical tools necessary to support ecommerce channels, including any outside vendors-provided tools

Education Education

Bachelor’s Degree in Business

Illinois State University

Bachelor’s Degree in Business

Skills Skills

Strong analytical skills with solid foundation in data analysis. Very comfortable managing, manipulating and analyzing large data sets
Strong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tact
Flexible, adaptable with the demonstrated ability to work under pressure in a fast paced environment
Ability to apply best practice and industry knowledge to improve products or processes
Able to solve complex problems with the ability to take a new perspective on existing solutions
Strong analytical skills with solid foundation in data analysis. Managing, manipulate and analyze large data sets
Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organization
Strong problem solving skills
Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries
Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects

Create a Resume in Minutes

15 Web Analytics Manager resume templates

Read our complete resume writing guides

Digital Web & Analytics Manager Resume Examples & Samples

Support the development and implementation of the web acquisition strategy for consumer direct, mainly through PPC, Social, Affiliate & Display Remarketing for WDW & DCL; UK & Ireland
For DLP, assist the team in providing local input, as required into the DLP campaigns led out of the central Paris team
Responsible for development of campaigns, to brand guidelines, ensuring consistent messaging across channels, especially focused on the main CTA’s for each brand
Ensure all campaigns are tagged and monitored and comply with company policy and procedures
Support the Partnerships team with their initiatives i.e. collating results, sign off, booking competition winners, finance process etc. plus additional support as required
Coordinate with internal marketing team such as Digital Content Manager, Media Planning Manager & Analytics Manager to ensure campaign consistency and post campaign analysis are provided
Collaborate and work closely with DDI international marketing and services teams in Orlando and Paris for best practice and efficiency
Work closely with digital agencies to ensure campaigns and reporting is accurate and delivered on time
Provide ad hoc, weekly and monthly reporting across channels of responsibility
Keep abreast of competitor activity, market research and customer insight to enhance digital marketing initiatives
Provide finance support and tracking for the digital budget. This includes creating purchase orders, managing suppliers day to day to ensure payments are correctly attributed and tracked and working within our SAP (Sourcing & Procurement) Accounting System
Mainly focus on UK & Ireland for the 3 brands, however provide additional support for WDW & DCL as it rolls out across EMEA CD channels
Relevant university, college course certified or experience in similar function
Knowledge of online Performance Marketing including, Affiliate, Social Media, PPC & SEO
Familiar with analytics packages such as Omniture, Google Analytics etc
Strong planning and organisational skills with attention to detail
Commitment to follow through comprehensively from development to implementation
Ability to work well in multidiscipline/cross functional teams
Ability to work in a fast paced environment with flexibility to support numerous projects simultaneously
Ability to communicate at all levels
Computer literate (Word, Excel, e-mail and PowerPoint) with an aptitude to learn new systems
Demonstrate initiative
Enthusiastic approach to both product and market

Web Analytics, Manager Resume Examples & Samples

At the minimum must have a Bachelor’s degree
Must have 5+ years of proficiency manipulating/analyzing digital data and generating insights using Adobe Analytics – Omniture SiteCatalyst web analytics tool is a MUST
Must have 5+ years of experience working with various stakeholders to craft, execute, and analyze digital marketing campaigns using Adobe Analytics – Omniture SiteCatalyst web analytics tool
Well-versed with digital media concepts/technicalities i.e. website, tagging, user, traffic, conversion funnel, digital campaign data, A/B testing, building segmentations
Must have exceptional project management and communication skills
Strong SQL is preferred but not a deal breaker Recruiter: Sunil Sud

Web Analytics Manager Resume Examples & Samples

Prove or disprove concerns about commercial issues them by translating their web analytics into clear user journeys highlighting road blocks and optimal paths
Perform analysis that will influence business decisions and contribute to growth and advocate the importance of analytics in making data-driven business decisions
Extract information from various applications, sources and systems to identify patterns and structure the results into easily understood reports
Ensure that all online sales and marketing activities are set up in a way that can be measured and evaluated with data
Develop A/B and Multivariate testing strategies that improve customer experiences and increase conversion rates and revenues
3+ years experience in analysing e-commerce data (online traffic, click stream data, site landing optimisation, etc.)
2+ years experience working on conversion optimisation in an online environment
Experience using Google Analytics, Coremetrics, Site Catalyst, Omniture etc
Some SQL (advantageous)
Ability to delve into reams of data across multiple geographic locations and compile a story from the data that can be used to drive data-driven decisions to support business goals

Web Analytics Manager Resume Examples & Samples

Analyze and interpret data from a variety of sources including our web analytic application, order processing system, email service provider, online survey application, etc
Analyzing and documenting the impact of online marketing tactics, site changes, events and other key drivers of web visitor behavior
Presenting web analytics to department management, business owners and web personnel
Staying apprised of industry trends and emerging web technology
Ensuing process adherence and data standards are maintained for accurate tracking
Lead research projects that incorporate: web traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings
Identifies implements and manages analytical tools necessary to support ecommerce channels, including any outside vendors-provided tools
Works with IT to ensure Omniture Site Catalyst and Google Analytics are tagged and implemented for launch
Provide ROI analysis of all marketing campaigns and sales activities across different sites
Accountable for assisting the management team in attaining key business metrics not only related to eCommerce, but to overall productivity, quality, operating expense, competitive advantage and customer satisfaction
BS in ANY OF THE FOLLOWING: Statistics, Economics, Math or Marketing Research
4-6 years’ experience in a business analysis
Highly proficient with MS Suite, particularly Excel
High degree of proficiency with developing custom reports
Capable of managing multiple tasks in a fast paced, high volume environment
Strong knowledge of financial and operational processes and measures

Senior Web Analytics Manager Resume Examples & Samples

Manage a small team of web analysts. Provide guidance on strategy, project prioritization, and drive toward measurable and specific goals
Serve as primary US contact in cross-market and global web analytics interactions. Represent and advocate for US market within global projects, as well as guide global initiative roll-outs for the US market
Work with both business and technical colleagues; bridge business and technical needs, define requirements, and find solutions
Craft pre- and post- analyses with recommendations to support user experience projects, on-site testing, marketing programs, brand activations, and merchandising initiatives
Analyze third party data and industry research to report on benchmarks and identify relevant emerging trends
Manage research and analysis programs to create data-driven insights with the lens of brand POV. Areas including consumer behavior, traffic patterns, conversion funnel, navigation, site merchandising
Train and support direct reports and business users in web analytics or other toolsets to empower them to make data-driven decisions
Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
One to two years’ experience managing people
Strong analytical skills, with the ability to assemble and interpret data, create executive summaries and deliver business insights in a digestible format
Excellent project management skills, including the ability to work on several projects simultaneously and the ability to manage complex projects on a global level
Advanced skills in Microsoft Office Suite, especially in Excel (VBA is a plus)
Functional knowledge of eCommerce content, search engine optimization, search engine marketing, user experience, analytics, and core eCommerce capabilities
Bachelor’s degree in Business, Marketing or related field and a minimum of 3 years of experience in eCommerce business intelligence environment – preferably in apparel or footwear retail. Equivalent combination of education and experience may be substituted
6+ years working experience in web analytics/web analytics tools (ex: Adobe Omniture, Coremetrics, or Google Analytics) is required
At least 2 years’ experience with Adobe Analytics/Omniture required
ECommmerce and Digital Marketing experience required
Knowledge and experience on web analytics tool implementation is strongly preferred
Knowledge and experience of Customer Satisfaction tool (ex: Foresee), optimization programs, and data visualization is a plus

Web Analytics Manager Resume Examples & Samples

Develop advanced, efficient reporting processes for website performance as it relates to digital marketing programs, creative execution and user interface design elements
Proactively report on graphics placement, content, click-through, conversion, entry and exit pages, time spent per visit, and other metrics that can help drive creative decisions
Analyze site content and product performance and recommend adjustments for business trends and seasonal transitions
Analyze marketing tactics to maximize sales and margin opportunities
Develop and maintain reporting activities on core systems including web analytics, competitive tracking, email and affiliate portals to leverage data effectively for the ecommerce business
Present visual analytical reports to the Digital Creative team on an ongoing basis, both digitally and during collaborative brainstorm meetings
Bachelor’s degree in marketing, communications or related field preferred
4+ years digital or retail analysis and reporting experience
Digital media experience with familiarity with web publishing, digital media and related technology integration
Corporate communication and/or marketing experience, with emphasis on digital marketing
Strong appreciation for web design, branding, digital marketing, user experience, information architecture, typography and color
Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organization
Collaborative, while able to influence and persuade
Strong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tact
Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects
Flexible, adaptable with the demonstrated ability to work under pressure in a fast paced environment
Ability to make decisions within guidelines and policies impacting a range of standard and non-standard matters
Able to solve complex problems with the ability to take a new perspective on existing solutions
Ability to apply best practice and industry knowledge to improve products or processes
High level of analytical thinking and attention to detail
Strong understanding of digital channels, trends and user behaviors
In depth knowledge of third-party web analytics tools (IBM Coremetrics, Adobe SiteCatalyst, Google Analytics, ect.)
Working knowledge of promotion and marketing strategies
Proficiency utilizing Microsoft Office software
Office environment. Utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day

Web Analytics Manager Resume Examples & Samples

Lead point of contact for all analytics needs across Corporate Marketing, Geographic organizations and business units
Lead for tracking and insights around online digital behavior using advanced analytics tool
Responsible for designing tracking solutions to meet internal and external analytics needs
Design, execution and validation of upgraded analytics solution as part of Adobe Experience Manager (AEM) rollout
Responsible for supporting audience-marketing and web site personalization, and providing relevant actionable insights
Responsible for creating and delivering audience segments for targeting/retargeting via inbound campaigns
Insights around quarterly QBRs and monthly dashboards – tracks digital performance against our pipeline and booking targets
Lead offshore teams and analytics interns by providing training and oversight

Web Analytics Manager Resume Examples & Samples

3+ years of experience analyzing and optimizing digital marketing campaigns
Experience with digital marketing campaign analysis, A/B testing, segmentation, and reporting
Must be proficient with web analytic tools i.e. Omniture SiteCatalyst, Google Analytics, etc
SEM and healthcare experience is a plus

Web Analytics Manager Resume Examples & Samples

Manage clients and monitor the workload of the team in line with client’s prioritization and project status
Control client objectives, achievement and scope of work; and add balanced value to iProspect and client business
Supervise, train and motivate the group of senior and junior web analysts
Develop training sessions for the department, client and other divisions within the company
Promote synergies between Analytics and other disciplines
Support the administrative activities
Manage international relations within the network
Identify the business opportunities by working closely with client
Expert in Google Analytics Premium and Google Tag Manager
Good knowledge on Javascript / jQuery and HTML
Experience in Project management tools like Wrike / JIRA
Knowledge on Doubleclick product stack is an advantage
Knowledge on R or Python is an advantage

Web Analytics Manager Resume Examples & Samples

Identify and prioritize the key metrics which are required to develop meaningful findings based on business priorities
Manage the day to day digital responsibilities for a team of 2 Analysts
Produce and implement plans to acquire high-value digital metrics and data
Partner with IT and technical teams to source data and to aggregate it into a data warehouse
Identify new analytics technologies and develop plans for vetting, testing, and on-boarding new tools
Ensure data is well-structured for analytics. Proactively address any issues with data quality, accuracy, and completeness
Lead data analysis and development of conclusions and recommendations for stakeholder teams
Design and execute analytics practices to generate data-driven insights and recommendations for marketing leadership
Create and maintain strong working relationships with multiple business teams, technology teams, and key vendors
Produce a range of dashboards and reports. Review with Marketing leadership, senior Executives, and stakeholders throughout the company
Bachelor’s degree in a quantitative discipline such as computer science, economics, operations research, mathematics, statistics, or engineering. Master's degree preferred
6+ years of experience in Digital Analytics with proven track record in delivering meaningful insights to marketing organizations
Extensive knowledge of best practices for measurement and analytics for B2B digital marketing initiatives
Ability to communicate complex concepts and to articulate case for efficacy and preferred methodologies
Detailed grasp of information technology concepts for data capture and data management
Experience with digital analytics platforms and technologies such as Google Analytics/Omniture, SQL, Tableau/Business Objects
Experience in customer acquisition metrics and in A/B and multivariate testing
Experience with a programming language such as SAS/R
Proficiency in Excel and PowerPoint
Experience with building and aggregating analytical datasets from raw data
Understanding of statistical/data mining concepts and techniques
Experience with data management and in digital data architecture planning and solutions
Experience building, managing, and growing relationships with stakeholder teams throughout a large organization
Ability to prioritize and manage time effectively, thrive in a dynamic and fast-paced work environment, and manage multiple projects simultaneously
Ability to anticipate project risks and identify solutions to proactively resolve those

Web Analytics Manager Resume Examples & Samples

Manage a team of Website Analysts
Set priorities and expectations for yourself as well as your team
Conduct one on ones, team meeting, and team activities to help facilitate success and development of your team
Understand and learn how the Website Analytics team fits within the company
Grow and develop the Website Analytics team
Product Management of all website tracking
Work with, direct, and set priorities for development teams assigned to implement and improve tracking on the website
Make recommendations to senior management of ways to improve the website
Analyze website behavior and customer experience
Know and validate Overstock's data
Explore and implement solutions to correct invalid data
Document findings and analysis for future reference
Must be self-motivated with the ability to complete projects independe ntly as well as coordinating with teams
Follow legal policies as directed
SAS
SPSS
Ability to take on large complex projects
Knowledge of relation databases
Adobe Anlaytics
Tracking implementation knowledge
A/B testing for websites
Statistics
Interpriting and understanding test results
Ability to work with product managers, marketers, developers, ETC

Web Analytics Manager Resume Examples & Samples

Provide marketing intelligence and offer recommendations to support business decisions
Recommend, achieve buy in for and develop new analytical reports and methods that will enhance marketers’ knowledge and understanding of their performance vs. business goals, and enable them to “turn the dials” for business performance
Prepare scheduled and ad-hoc reports that highlight key metrics and trends and be able to articulate those trends and recommend ways marketers can respond to them
Manage website analytics tools (primarily Adobe Site Catalyst) and leverage automation to the maximum extent possible
Train marketing and other lines of business on web analytics tools and techniques with a goal of transferring knowledge for maximum analytical expertise
Write functional requirements and QA test plans for site tracking and configuring Web Analytics software
Participate in site builds/re-launches to ensure proper measurement tools are in place
Deliver information to various stakeholders including executives in the format that’s most informative for them, including but not limited to Excel and PowerPoint
Develop and deploy SiteCatalyst code across a wide range of websites
Fluent in JavaScript, SQL, HTML
Advanced reporting and data visualizations skills including report automation

Web Analytics Manager Resume Examples & Samples

5+ years experience with Omniture Site Catalyst
5+ years of experience working in an eCommerce environment that focused on web analytics
Strong analytical skills with solid foundation in data analysis. Very comfortable managing, manipulating and analyzing large data sets
Experience with SQL on large data sets
Experience with clickstream data a plus
Bachelor Degree (MS preferred) with specific training and experience in field

Web Analytics Manager Resume Examples & Samples

5+ years of experience analyzing and optimizing digital marketing campaigns
Must be proficient with Adobe Analytics aka Omniture SiteCatalyst
Experience pulling data and mining it using SQL
Understanding of paid media is important

Web Analytics Manager Resume Examples & Samples

Provide vision and strategic direction for the role of web analytics and targeting for all GTS web properties
Oversee segmentation and targeting approaches across GTS brands
Oversee analytics for all digital campaigns across GTS brands
Partner with key stakeholders to provide data-driven insights to fuel business and marketing decisions
Manage expectations of internal stakeholders for high quality, on-time delivery of analytic projects and solutions
Lead the development and execution of a periodic reporting framework in collaboration with digital marketing managers, SEO, social, and email marketing team members
Conduct relevant customer behavior analysis, portfolio diagnostics, competitive analysis and industry economics research
Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team
Evolve and document business-wide tagging strategy via Google Tag Manager
Provide expertise and guidance to business on
Segmentation
Data and decision science
Data visualization
Descriptive, diagnostic, predictive, and prescriptive analytics
Digital analytics
Media mix modeling and analytics
Fractional/probabilistic attribution
Understands relevant technology applications in their area
Using strong analytical skills provides insights as well as recommendations for changes and convinces stakeholders of business benefits of the proposed solutions
5+ years experience in quantitative analytics, with a marketing or client service background
Experience with CRM analytics, and the measurement of acquisition and retention KPIs
Expert-level knowledge of Google Analytics, Google Tag Manager, Crazy Egg heatmapping, and other analytics platforms
Experience with model development, in-market model testing, and model validation against historical datasets
Experience utilizing marketing databases; Strong understanding of RFM principles
Experience gleaning actionable insights from marketing results datasets
Well-formed points of view on data governance and data quality
Bachelors degree in Business, Marketing, Economics, Statistics or Quantitative field required

Web Analytics Manager Resume Examples & Samples

Establishes tracking criteria for paid advertising vehicles
Maintains regular weekly, monthly and custom reports as needed
Creates and establishes a consistent format for published reports
Works with advertising to ensure proper tracking has been setup for said objectives
Monitors advertising placements for acceptable performance (ROI/e-r)
Deploys tracking technology for website, media, social media, mobile and other platforms
Produces meaningful data and highlights areas of opportunity for the department to address
Works directly with Email Marketing to monitor acquisition efforts and data collection
Procures 3rd party tracking methods and approves them for use
Monitors booking engine performance and ensures appropriate room inventory has been loaded

Web Analytics Manager Resume Examples & Samples

Maintains regular weekly, monthly and custom repmis as needed
Works with adve1iising to ensure proper tracking has been setup for said objectives
Monitors adve1iising placements for acceptable performance (ROlle-r)
Deploys tracking technology for website, media, social media, mobile and other platforms Produces meaningful data and highlights areas of opportunity for the depmiment to address Works directly with Email Marketing to monitor acquisition effmis and data collection Procures 3rct party tracking methods and approves them for use

IT Cosmetics, Web Analytics Manager Resume Examples & Samples

Champion current and expanded methods of measurement for web (website performance and consumer metrics), eCommerce (e.g., sales, product sell through, cross-sells, promo codes) and digital marketing programs (e.g., email, PPC, Affiliate, SEO) leveraging best practices and working internal stakeholders and external partners to produce suite of reports
Help to determine web and media data requirements for actionable analysis
Develop, provide, and refine regular reporting of website and digital marketing campaign activity, including website and marketing program performance, clickstream, path analysis, and trends
Conduct analysis to inform the business, including site performance, marketing, database, and consumer engagement
Interface with vendor and 3rd party services as it relates to analytics, reporting and tagging requirements
Manage site production and engineering communications to ensure proper implementation, tagging, and tracking at launch
Create and present reporting that translates analysis into business insights and recommendations
Position requires 4 years business experience, 3 directly in digital or eCommerce analytics
Bachelor’s degree with emphasis in marketing, statistics, analytics, or equivalent experience. Master's degree a plus
Extremely proficient in analyzing and interpreting data and being able to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner
Strong hands on quantitative, analytical, problem-solving skills with an advanced knowledge of Excel, including pivot tables and macros
Commitment to learning new technology, techniques and processes
Desire to innovate and build out cross-channel and cross-platform analytics, exploring new research opportunities and methodologies
Flexible work style, comfortable with building process and framework from the ground up, across multiple departments and stakeholders
Required hands on experience with Google Analytics. In addition, experience working with analytics suites such as Adobe Analytics (formerly Omniture), IBM Coremetrics, Salesforce Marketing Cloud, and the like preferred

Web Analytics Manager Resume Examples & Samples

Google Web Analytics (or similar analytics suite) trend analysis, reporting and development
Merchandise and revenue trend analysis and reporting. The digital data analyst will help online merchandisers obtain useful information on the performance of their online categories
Online traffic trending and forecasting
Teach and assist with web analytics across teams and the organization
Ad-hoc digital web analysis, as needed (i.e. measuring the impact of flash sales etc)
Development and distribution of scorecards for KPI’s
Support and Analysis of A/B & Multivariate tests. This also includes any distinct customer experiences that are set up on the website (i.e. versioning the website experience for certain customer groups)
Analysis of usability updates to the website
Website conversion & funnel analysis including areas of website abandonment (ie shopping cart abandonment)
Support email and online marketing teams through tag management
Support marketing in the analysis of digital customer acquisition efforts
Manage all outside vendors/partners that provide digital analytics and online customer satisfaction data
Work with SaaS providers to distribute customer satisfaction information and customer commentary to the digital team
Google Analytics or similar analytics suite
Business Intelligence Tools experience
Data Analysis and Summary
ECommerce/Omni-channel for a Direct to Consumer Retail Business, highly desired
Knowledge of Digital Marketing Suite and Tools
Prior experience with CRM a plus

Web Analytics Manager Resume Examples & Samples

Own the Web Analytics tool and it's roadmap based on the business needs
Create documents that help the key stakeholders utilize the tool in an effective manner
Set up training sessions for teams across AWS and grow the awareness and usage of the web analytics tool
Work closely with the web team to get the right tagging/codes on the website to capture accurate data
Work closely with the customer analytics team to ingest the SiteCatalyst daily datafeed into AWS internal data warehouse and help create reports that provide deeper insights like Digital Marketing attribution models
Create monthly dashboards that report out the health of website and communicate to AWS leadership team
Experience using various Web Analytics (SiteCatalyst/AdobeAnalytics, Webtrends, Google Analytics) tool for at least 7 years
Java Script hands on experience
Experience in gathering business requirements
Experience in working with technical teams (web development) so that the business requirements are coded correctly on the website to capture accurate data
Understand requirements for new projects (on and off AWS website) and get the sitecatalyst code implemented/QAed
Working knowledge of Javascript in order to QA the sitecatalyst code implementation
Ability to do data analysis using SQL is a plus
Communicate monthly web site performance dashboards to AWS leadership team

Web Analytics Manager Resume Examples & Samples

Help develop A/B test roadmap and cadence for rapid online improvement and learning
Analyze, report, and develop key metrics to measure online customer experience, demand, and ROI
Connect web behaviors to customer housefile to generate holistic understanding of online customer value
Maintain a multichannel perspective, broadly sharing knowledge and insights from analytics and testing
Proactively identify opportunities for site improvements and create business case with profit impacts
Partner cross-functionally and with senior leadership of marketing to develop meaningful KPIs and website test design
Educate business partners and ensure alignment across Lands’ End on KPIs and web metrics broadly
Lead and coach team members for success

Web Analytics Manager Resume Examples & Samples

Advanced experience of at least one other Web Analytics tool (Adobe Analytics preferred)
Practical experience of technical data analysis projects e.g. Dashboard creation, data visualisation, integration of offline data sources, using additional languages for data manipulation & analysis (e.g. SQL, Python, R)
Strong presentation & communication skills and the proactivity to lead our clients to deliver reliable & comprehensive Web Analytics data
Strong organisational and project management skills
Genuine enthusiasm and a creative approach to finding reliable Web Analytics solutions
Technical Analytics good working knowledge of HTML, Javascript/ JQuery, Chrome Developer Tools etc

Web Analytics Manager Resume Examples & Samples

Review and track data from all tracking systems (Google Analytics, SiteCore)
Develop comprehensive reports inclusive of insights, trends and recommendations
Develop personas and profiles from behavioural analytics
Develop a reporting calendar (weekly/monthly/quarterly) to proactively communicate with executive leadership, business stakeholders, marketing teams and external partners
Create reports using infographics, highly visual formats and digestible language
Provide and action site optimization recommendations based on historical/current data
Conceptualize and develop recommendations from analytics to inform: Strategic marketing programs; Web property enhancements; Business line experiences
Contribute to overall improvement of user engagement across CBRE web properties
Ensure campaign and marketing program elements are accurately aligned, tested and implemented (SiteCore requirements, tracking/analytics, etc.)
Actively input to marketing teams to help define digital strategies, programs and campaigns
Provide analytics training and support for new and existing users as needed
Be familiar with SEO/SEM best practices and online program management

Web Analytics Manager Resume Examples & Samples

Consulting with and understanding client requirements, translating into a comprehensive measurement & implementation plan
Ensuring adequate resource is allocated, deliverables and deadlines are clear and final work delivered is of high quality
Lead communication of progress & presentation of delivered work to clients, including developing materials & leading training sessions on specific Analytics topics (e.g. training on data in Google Analytics/ GTM techniques)
Creative problem solving; drawing on the team resources, own expertise and industry resources to find the best solution to client data challenges
Proactively leading the review and refinement of the processes & frameworks we use in the team to deliver excellent client work. Driving adoption of new and emerging tools, features & techniques to continually enhance the value of available data for the client
Mentor Web Analysts/ Senior Analysts on the team to expand their skills and approaches and review their work to ensure quality and drive learning
Work closely with other internal teams at iProspect to advise on Web Analytics data use & strategy (e.g. for use in Visualisation, Data Insights, integration with media/ other sources of data)
Work with the Account Director to identify opportunities to enhance the support for the client through offering additional services or products, in line with the client’s objectives
Expert user of Google Analytics (GA) including technical implementation of GA using Google Tag Manger. Experience gained either in an Agency or In-House position
Technical Analytics – good working knowledge of HTML, Javascript/ JQuery, Chrome Developer Tools etc

Web Analytics Manager Resume Examples & Samples

Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed channel performance reports
Analyze web traffic and site behavior using Omniture as well as clickstream data for customer and business insights to support business decisions and deliver on improved customer site experience or business growth (sales, margin, traffic and conversion)
Utilize clickstream data to provide insights beyond canned reports to business teams
5+ years’ experience with Adobe Analytics (Omniture)
Experience with SQL and clickstream data a plus

Web Analytics Manager Resume Examples & Samples

Design, develop, deploy and support reports and dashboards to meet the needs of the marketing team and other stakeholders
Identify and analyze metrics to measure and optimize the marketing efforts
Manage all clickstream, funnel reporting, and call analytics
Build and manage digital segments and marketing acquisition tracking
Implement and manage tags and code on multiple websites using a tag management tool
Work with business teams to gain a rich understanding of their business, analytical, and reporting needs, including the identification of critical metrics and KPIs
Partner with IT and other cross-functional departments to create an environment that allows for analysis and optimization across all digital assets
A minimum of 2 years of experience working in a digital marketing or analytics role
A minimum of a Bachelor's degree in Business, Computer Science, Information Systems or related field
Knowledge of Google Analytics or Adobe Analytics required
Knowledge of Google Tag Manager or other tag manager required
Knowledge of Salesforce or other CRM tool is a plus
SQL skills are a plus
Strong analytical skills with an ability to transform data into actionable insights
Ability to meet important deadlines and work well under pressure
Excellent multi-tasking and time management skills
Flexible and able to work well independently and as part of a team
Detail-oriented and highly organized

Web Analytics Manager Resume Examples & Samples

Participate in the business and strategy discussions, creating roadmaps and priorities and regularly reporting progress to key stakeholders
Design, drive and manage individual Analytics reports, end-to-end testing, from initiation to insight generation and presentation of results
Deliver detailed and actionable web analytics reports and strategic recommendations, provide interpretation, guidance and recommendations to aid marketing decision-making and drive business performance
Ensure analytics processes are scalable, repeatable, effective and meet stakeholder expectations
Use various web analytics strategy and tools, including user and page level analytics, account based measurements (ABM), click tracking, heat maps, lead and conversion tracking
Contribute to the website personalization strategy based on Industries, Geo-location and user behavior
Plan and execute Splunk’s A/B and multivariate testing across multiple channels and business segments
Experience with Google Analytics, DemandBase, Crazzy Egg, Goole Tag Manager and similar tools. Experience with Adobe Analytics and Splunk software a plus
Experience with Optimizely, Adobe Test and Target or similar tool required
Work alongside internal business partners to measure the performance
Create periodic and on-demand reports and guide analysts to create such reports

Web Analytics Manager Resume Examples & Samples

Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful KPI’s
Analyze web traffic and site behavior using Omniture as well as clickstream data for customer and business insights to support business decisions
Maintain and support Omniture data integrity/validation. Coordinate tagging for new site content and functionality, tracking parameter implementations
Analyze customer behavior using available data to influence changes on the website
Strong analytical skills with solid foundation in data analysis. Managing, manipulate and analyze large data sets

Web Analytics Manager Resume Examples & Samples

Bachelor’s Degree or equivalent experience and education
At least 5 years of experience in web analytics or a related field
Experience managing direct reports
Ability to interact professionally with a diverse group of stakeholders at all levels and cross-functional roles within a large organization
Professional appearance and demeanor

Web Analytics Manager Resume Examples & Samples

You will own analysis, evaluate revenue opportunities and build business cases to ensure future growth of the business
You will work across teams of the commercial and analytics organizations
You will perform deep-dive analysis and statistical tests to get to the bottom of performance drivers for our partners, provide recommendation for improvements and quantify results
You will create dashboards to monitor performance and visualize insights
You will represent the team in meetings, ensuring perspectives of the broader Analytics team are incorporated
Communicate analysis findings and recommendations to various levels including organization leadership
Bachelor’s in IT, Business, or quantitative discipline, Graduate degree preferred
A proven track record in a Web Analytics role, successfully managing a team, stakeholders or projects
Extensive experience and knowledge of Web Analytics tools (Omniture & Google Analytics)
Excellent verbal and written communication skills, with a strong ability to interact with and influence senior stakeholders & organisation leadership teams
Strong analytical mindset and skills, specifically demonstrate excellent problem solving skills
Knowledge of web basics such as HTML, JavaScript, and URL structures
Good SQL skills with ability to write SQL from scratch
Self-starter mind set and willingness to challenge assumptions/status
LI-LC2