Web Analytics Resume Samples

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AO
A O'Conner
Aisha
O'Conner
7488 Jovani River
Los Angeles
CA
+1 (555) 360 4054
7488 Jovani River
Los Angeles
CA
Phone
p +1 (555) 360 4054
Experience Experience
Detroit, MI
Web Analytics Specialist
Detroit, MI
Fritsch Inc
Detroit, MI
Web Analytics Specialist
  • Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time
  • Performing basic search engine optimization (SEO) tasks
  • Optimizing internal site search through use of correct metadata
  • Creating effective and holistic dashboards and presentations for senior leadership on digital marketing effectiveness
  • Setting up and optimising Google Analytics properties and views in line with current product structure
  • Strong knowledge of Google Analytics, as well as other analytics apps, like Chartbeat, Mixpanel, Crazy Egg, etc
  • Ensure data accuracy by investigating data anomalies to determine if there are any issues, work with IT and Development teams to address issues, log issues to prevent the issue from reoccurring
Philadelphia, PA
Senior Analyst, Web Analytics
Philadelphia, PA
Schaden Group
Philadelphia, PA
Senior Analyst, Web Analytics
  • Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results
  • Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing
  • Create dashboards for senior management and various business units, synthesizing data from various sources
  • Provide insights, trends, and analysis of key performance indicators related to the category using competitive tools such as Hitwise
  • Provide quick turnaround responses to ad hoc data queries
  • Perform other duties as assigned
  • There are no supervisory responsibilities associated with this job
present
Philadelphia, PA
Senior Manager Web Analytics
Philadelphia, PA
Weimann-Zulauf
present
Philadelphia, PA
Senior Manager Web Analytics
present
  • Lead Vendor Management in all aspects including vendor selection, contract negotiation, invoice approvals, and optimizing vendor delivery and performance
  • Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best practices in web analytics to the company
  • Proactively identify opportunities for continuous improvement in site tagging, analytics and testing
  • Identify traffic trends, pathing issues and opportunities for improving site conversion rates
  • Ensure the accuracy of results and that rapid testing and learning is conducted in a systematic way to promote critical breakthroughs
  • Maintain and govern integrations across Adobe tools including Dynamic Tag Management, Reports & Analytics (Omniture), and Target
  • Act as administrator of web analytics tool, working internally to support and train others on the effective use of the tool
Education Education
Bachelor’s Degree in Computer Science
Bachelor’s Degree in Computer Science
Adelphi University
Bachelor’s Degree in Computer Science
Skills Skills
  • Ability to work independently and be a part of a team, set challenging standards, develop strong partnerships, and lead others to action
  • Ability to succeed in fast-paced environment that is constantly evolving, including quickly and accurately assessing opportunities to determine best approach
  • Ability to influence others without having direct authority
  • Advanced proficiency in Adobe Site Catalyst (Omniture) or similar web analytics software
  • Flexibility to shift focus and priorities, comfortable with ambiguity
  • Ability to travel frequently, sometimes internationally
  • Ability to set up efficient and effective processes, manage and meet deadlines
  • Ability to effectively manage to opposing viewpoints
  • Service oriented, responds to situations quickly and decisively
  • Strong written and verbal + presentation skills
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15 Web Analytics resume templates

1

Web Analytics Lead Analyst Omniture Sitecatalyst Resume Examples & Samples

  • Analyze data from Omniture and other web analytic tools to provide recommendations that increase website conversion rates, visitor engagement and site satisfaction
  • Create meaningful dashboards and reports that help clients achieve their business objectives
  • Streamline reporting processes so more time is spent on impactful analysis than on report creation
  • Participate in the data collection strategy to ensure success of client analytics program
  • Serve as primary point of contact between client stakeholders, development teams and external agencies (when applicable) for all analytics web, mobile and campaign implementation activities
  • Create presentations and other deliverables to provide results, recommendations and advice to clients and other business partners
  • Lead campaign tracking best practices
  • Gather client business requirements and work with a web analytics implementation consultant to translate them into technical requirements
  • Collaborate with client and Merkle teams to integrate their site analytics data with other customer-level data
  • Manage multiple clients, project tasks, timelines and deliverables
2

Associate Director Web Analytics Resume Examples & Samples

  • Collaborating with creative, media, marketing and technology to build a robust marketing strategy for the client
  • Providing digital marketing analytical solutions across customers and channels to improve client decision-making
  • Collaborating with clients to develop clear business and measurement objectives
  • Applying various quantitative methods to analyze and interpret information from multiple data sources
  • Working with digital strategists and developers to design web metric solutions
  • Testing and troubleshooting web analytics tag implementation
  • Assisting media in implementing tagging solutions for paid display and paid search campaigns
  • Producing digital performance reports across online initiatives, including web sites and OLA
  • Recognizing and solving data problems and inconsistencies
  • Team interface regarding campaign tracking and optimization recommendations
  • A bachelor's degree is preferred
  • Minimum of 5 years of digital experience
  • Technical aptitude and strong problem solving skills are expected
  • A solid understanding of internet technologies and web analytics is necessary
  • The ideal candidate will be familiar with Google Analytics
  • Strong Excel, PowerPoint and math skills are required. Excel graphics and pivot table experience a plus
  • A background in online marketing and/or website development is preferred
  • The web analyst should be proactive and detail oriented
3

Associate Director, Web Analytics Resume Examples & Samples

  • 6-8 years in a digital or media agency
  • Experience in a web analytics role managing a team of analysts
  • Experience using Web Trends, Adobe Reporting (Site Catalyst), Core metrics, and client databases. Experience with SPSS or other statistical analysis tools
  • Strong Presentation and Interpersonal Skills
  • Collaboration and team leadership essential
  • Minimum Bachelors' Degree required, preferably in social sciences, economics, mathematics, statistics, business or marketing
4

Manager, Digital Web Analytics Resume Examples & Samples

  • Collaborate with business leaders across Tribune to formulate market, audience and product analyses and provide actionable insights which drive digital subscriptions, grow audience and optimize revenue
  • Technical innovator / mentor to data analytics implementation team responsible for formulation, execution, maintenance and deployment of solution designs and tagging standards across desktop, mobile, tablet and emerging platforms
  • Manage the professional development of cognitive, analytical and leadership skills of analysts resulting in measurable business and financial impact
  • Develop data driven business cases and collaborate with leadership to identify revenue optimization and audience growth opportunities
  • Develop the most effective set of KPI’s (key performance indicators) for Tribune, build measurement standard best practices and evangelize these standards across Tribune
  • Define and lead standardized, agile improvement methodologies, including tools, methods and processes to improve business efficiency and effectiveness
  • Help refine and define the optimal data driven organization
  • Design and calendarize A/B and multivariate test strategies to optimize performance of a feature, product or offering
  • Think outside the box and help develop new and creative ways to drive audience engagement
  • Be Tribune’s voice for next generation emerging platforms for analytics, intelligence, data management, measurement techniques and data science
  • Lead and partner with stakeholders across Tribune to share best practices on a weekly, monthly and quarterly basis
  • Partner with stakeholders to gather analytics training requirements and maintain a training calendar
  • Help create and maintain a product, marketing and events calendar in collaboration with stakeholders
  • Responsible for vendor selection, management and contract negotiation in collaboration with Director and Biz Dev
  • Direct the digital analytics team to formulate, document and complete test cases as needed and help with UAT (user acceptance testing), and perform QA (quality assurance) of web sites, mobile, tablet, emerging platforms and analytics standards
  • Ability to tell a story, backed and validated by data driven standards and present it in a relevant, fact based, easy to understand method
  • Must possess strong problem identification, resolution abilities and exhibit professional judgment and sound decision making leadership skills with the ability to prioritize multiple tasks simultaneously
  • BS/BA in Revenue Optimization, Marketing, Mathematics, Finance, Computational/Cognitive Science or related field
  • 10+years’ experience desired
  • Exceptional hands-on understanding and execution of data solution designs (Omniture/Webtrends), tagging principles (Ensighten/Tealium/Omniture) and data base structures and operations
  • Exceptional understanding of the digital ecosystem including but not limited to consumer, product, social, mobile, eCommerce, pricing, yield, advertising and revenue optimization methodologies and systems
  • Advanced Excel, SQL and/or other business/marketing analytic optimization tool sets preferred
  • Proficient in Agile methodologies, Content Management Systems (CMS), Ad solutions
  • Excellent knowledge of third party toolsets such as but not limited to comScore, Nielsen, Scarborough
  • Exceptional interpersonal, organizational and problem-solving abilities, as well as effective listening, written and verbal communication skills
  • Needs attention to detail and the ability to work in a team and collaborate with and influence others
5

Senior Analyst Web Analytics Resume Examples & Samples

  • Work with the technical team to apply Omniture tags for web, mobile and email. Business stake holder for web analytics platform. Includes maintaining server call budget, managing report suites, and training internal/external usage
  • Develop and maintain all reporting, executive dashboards, and ad hoc reports. Report on all AEG websites and provide detailed e-commerce tracking for the new ticketing platform. Leads projects for all automated dashboards and syndicated reporting
  • Liaison for web analytics tagging and reporting for venue and external client partners
  • Analyze sources of customer traffic across the web, AEG network of sites, and email campaigns to guide the marketing strategy
  • Work with the product/development teams to optimize purchase flow and landing pages using A/B and M/V testing techniques
6

Director, Web Analytics & Optimization Resume Examples & Samples

  • Provide the overall analytical vision and roadmap for improving web data quality, enhancing web analytics capabilities, and leading the initiatives to elevate the web analytics capabilities
  • Provide the analysis necessary to improve the overall site experience and deliver measurable, incremental revenue toward ecommerce/retail goals from the collective efforts initiated, driven, or supported by the team
  • Provide the analysis necessary to project customer service and distribution workloads and projections. Ensure that we are optimizing unit costs for package distribution, inbound call volumes, and live chat
  • Direct implementation of Google or other Web Analytics configurations on a variety of online channels (e.g. Websites, email campaigns, landing pages, microsites, advertising, social media, etc.). Contribute to the implementation of other Web analytics applications
  • Design and perform online campaign and conversion analyses, interpret results and develop recommendations. Campaigns include search engine advertising, display advertising, email marketing, and social media
  • Direct creation of daily, weekly and monthly analytics reports and dashboards combining data from multiple data sources
  • Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and program tags
  • Continually probe for and uncover opportunities to grow the business or drive profitability via process improvements
  • Contribute to new business development, including developing the pro formas with finance on new web opportunities
  • The Director works closely with the Site Experience team to provide deep analysis to help improve the user site experience (UX) and improve the effectiveness Internal Search and SEO. The Director of Web Analytics will partner with eCommerce Leadership, Finance, Merchants, Creative, Customer Insights, Marketing, IT, and other teams to perform analysis for initiatives to deliver new or enhanced capabilities to create an industry leading customer experience
  • The position will also work closely with the Customer Service and Operations teams to perform workload forecasts/projections for call volume, outbound package fulfillment from our distributions center and stores
  • Minimum Bachelors’ Degree preferably in social sciences, economics, mathematics, statistics, business or marketing
  • 5-10+ years of experience in advertising, marketing, analytics, or a related field with an understanding of how to leverage and develop strategies and recommendations
  • 2-5 years in a measurement or analytical role (web analytics, program measurement, test design, finance, agency, consulting; ecommerce experience a plus.)
  • Proficiency with Excel, Powerpoint
  • Strong knowledge of best practices and management theories
7

Senior Web Analytics Analyst Resume Examples & Samples

  • Must have 3+ years of proficiency manipulating/analyzing digital data and generating insights using Google Analytics is a MUST
  • Must have 3+ years of experience working with various stakeholders to craft, execute, and analyze digital marketing campaigns using Google Analytics
  • Well-versed with digital media concepts/technicalities i.e. website tagging, building dashboards/customer segmentations, designing/analyzing digital marketing campaigns using Google Analytics
  • Must have exceptional project management and communication skills Recruiter: Sunil Sud
8

Web Analytics Internship Resume Examples & Samples

  • Provide insight into site data and communicate opportunities or issues to business management
  • Support business unit teams, product management group and search engine marketing team with ad-hoc reporting and in-depth website analysis
  • Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the web channel
  • Seek opportunities to improve the report processes, data collection, delivery methods, and value
  • Provide guidance and support to casual users/ consumers of the metrics
  • Strong interest in the Internet
  • Recent graduate (within 6 months of the internship start date)
9

Web Analytics Specialist Resume Examples & Samples

  • Create, maintain, interpret, and deliver standard and ad hoc reporting to help the team identify areas of success and areas of opportunity. Consolidate large amounts of data in easy to understand reports for a diverse audience
  • Be the Omniture SiteCatalyst power user. Extract data and create dashboards that illustrate consumer behavior trends
  • Provide actionable insights and recommendations based on data analysis to improve the customer experience and drive business growth
  • Conduct ad hoc analysis for internal partners across the organization: operations, merchant, planning, customer service and marketing partners
  • Play a key role in the ongoing implementation and optimization of the web analytics platform
  • Identify and incorporate web analytics best practices and industry standards
  • Train new users on Omniture SiteCatalyst features and functionality
  • Proactively identify opportunities for analysis to support business needs
  • College degree in Business, Finance or Economics
  • Bachelor’s Degree with two to five years of experience, preferably in retail or ecommerce
  • Experience in Omniture SiteCatalyst, Coremetrics, Google Analytics or other web analytic software
  • Advanced Excel skills, including macros, pivot tables and vlookups
  • Intermediate Access Skills
  • A strong team player who is also able to work independently
  • Detail focused, with the ability to summarize complex information in a clear and concise manner
  • Flexibility to manage multiple projects and changing priorities
  • Ability to learn and navigate through many financial and reporting systems
10

Senior Manager Web Analytics Resume Examples & Samples

  • Lead team to improve the overall site experience and deliver measurable, incremental revenue toward company goals from the collective efforts initiated, driven, or supported by the team
  • Provide the overall analytical vision and roadmap for improving web data quality, enhancing web analytics capabilities, and leading the initiatives to elevate the web analytics capabilities to an industry-leading level. This includes leveraging “Big Data” in our owned and partner Enterprise Data Warehouses
  • Propose and lead new initiatives internally and with vendors to deliver increased visitor insights and drive personalization and relevancy
  • Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site as well as in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports. Ensure that the analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups with the organization
  • Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities. Deliver regular and effective updates to senior executives (VP/C level) on progress and value creation as well as on new proposals and initiatives
  • Partner with other analytical teams across the business, IT, and vendors to leverage various data sources and deliver solutions that provide deep insights into customer behavior across the channels and touch points through which customers interact with the company
  • Develop strong relationships with groups from across the company to lead efforts that turn analytics insights into changes on the sites. These groups include Merchandising, Marketing, Customer Insights, Creative, Finance and IT
  • Effectively coach and mentor a high-performing and visible team with intelligence and insights that improve the strategic thought process to profitable growth. Have a passion to develop and mentor people at all levels outside of the DTC segment. Provide ongoing opportunities for development and growth while ensuring a range a skills and expertise across the team
  • Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment. Also manage expectations across brands and departments
  • Manage and own the Web Analytics budget
  • Lead Vendor Management in all aspects including vendor selection, contract negotiation, invoice approvals, and optimizing vendor delivery and performance
  • Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best practices in web analytics to the company
  • 4-year degree in Marketing, Finance, Economics, Mathematics or related areas of study required
  • 5-7 years analytics experience. Retail or multi-channel experience strongly preferred
  • 5 years of experience working in web analytics or related area, including experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar. (Coremetrics preferred.)
  • Working knowledge of web channel marketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
  • Experience with an A/B and multivariate testing tool desired
  • Demonstrated ability to work independently on standard reporting and analysis as well as common ad-hoc requests
  • High energy and results oriented. Looking to make improvements and change
  • Ability to work in a fast-paced environment and turn around analysis and provide answers to business partners quickly
  • Willingness and ability to take on diverse ad-hoc reporting and analysis requests involving multiple factors. Requests often have a vague scope / goals along with limited guidance from the business. Strong analytical skills and judgment needed to clarify and breakdown problems
  • Ability to effectively foster business relationships across teams (e.g. Marketing, Merchandising, Inventory Management, Planning, Finance and IT) and develop a good view of how the business operates so analytical results can be framed in a business context
11

Trainee Web Analytics Resume Examples & Samples

  • Currently a Mathematics, Statistics, Econometrics, Computer Science, Business or Marketing student at a university or other instance of higher education
  • Interested in the Sporting Goods industry and especially web technology
  • Advanced Computer skills, proficiency in Microsoft Excel is a must
  • Comfortable with working with large datasets and applying explorative data analysis
  • Affinity with Web Analytics, preferably some exposure to tools like Adobe Analytics, Google Analytics or CoreMetrics or the likes
  • Affinity with Reporting Tools, preferably some exposure to BI tools like Microstrategy, Cognos, Business Objects or visualizations tools like Tableau
  • Affinity with SQL, NoSQL and Big Data Platforms is a plus
  • Open to learning on the job and relish change as a constant
  • A good communicator, proactive and a hands-on attitude
  • Fluent written and spoken English is a must
12

Digital Analyst, Web Analytics Resume Examples & Samples

  • Produce regular & ad-hoc reporting to support all function groups. Publish reports to greater eCommerce and TRU teams. Understand how to use the data available. Report training / data interpretation. Understand how to build reports from the data sources
  • Work with program and functional owners to implement and maintain dashboards for the business
  • Consolidate information from multiple data sources. Execute on processes to delivery reporting and dashboards along established timelines. Assist and participate in project and process requirements
  • Enhance functional relationships with key internal and 3rd party partners. Collaborate and share with team any communication provided by 3rd party vendors
  • Maintains/modifies/updates digital reports and dashboards based on business needs
  • Provides data to support Ad hoc analysis and reporting completed by DA team
  • Responds to and fulfills data mining requests from various business areas
  • Supports data requirements definition and implementation
  • Provides guidance to digital stakeholders on how to obtain data from resource suite
  • Bachelor’s Degree in Business, Economics, Math, Statistics or related field
  • 2 - 4 Years reporting & analysis experience
  • 1 year retail experience
  • Knowledge of digital analytics
  • Intermediate knowledge of Microsoft Excel (macros & pivot tables), Visual Basic Access and especially SQL
  • Knowledge of digital analytics tools
13

Web Analytics Internship Resume Examples & Samples

  • Experience using MSExcel MSWord and/or Power Point to present results
  • Exposure to Google Analytics/Omniture Site CatalystAnalytics experience
  • Post-graduate status
14

Manager, web Analytics Resume Examples & Samples

  • Reporting
  • ECommerce Daily Flash reports
  • Redemption Reporting (Promotions and Coupons)
  • Ad Hoc Analysis – prioritize requests and develop creative ways to look at the business
  • Create standard operating procedures for both websites. Ensure that all metrics are tabulated in a consistent manner so that comparisons are valid between sites
  • Work with web development staff to create new reports and improved methods of collecting data
  • Conversion and Cart Abandonment Analysis Provide strategic insights and recommendations to increase site conversion rates
  • A/B Testing Conceive and conduct A/B testing in partnership with Web Operations and the Creative teams
  • Digital Marketing Analysis Analyze Digital Marketing effectiveness to recover inefficient marketing spend, seek opportunities for digital marketing investment and audit invoices to identify fraudulent affiliate activity
  • Campaign Effectiveness Track effectiveness of campaign execution strategies and influence future promotion methodology
  • Executive Presentations Build executive presentations on behalf of VP eCommerce as needed
  • Technology Stay abreast of industry developments and recommend new technologies to improve business insights
  • Data Integrity Identify reporting inaccuracies and work with IT, web operations, web developers and 3rd party vendors to correct reporting problems
  • Detail oriented - enjoys organizing, creating order and efficiency. Able to organize and manage a variety of activities while addressing multiple and competing priorities
  • Flexibility to shift focus and priorities, comfortable with ambiguity
  • Ability to influence others without having direct authority
  • A strong appreciation and understanding of the active outdoor customer and culture
  • Familiarity with the fashion industry, and everything the family needs for work, active and casual wearing occasions
  • Expert Knowledge of web reporting suites (e.g. Omniture)
  • Minimum 5 years marketing experience in a multi-channel corporate retail environment with deep understanding of eCommerce best practices and processes (Apparel or Sporting Goods Industry is preferred)
  • ECommerce Retail Experience
15

Web Analytics Analyst Resume Examples & Samples

  • Support the analytic needs of CDC/NCHHSTP by analyzing web traffic using Google Analytics, Adobe SiteCatalyst, and web log files. Use Google Analytics and SiteCatalyst along with other reporting tools to produce reports relating to outcomes
  • Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team and the customer
  • Collaborate with external partners such as state/local public health departments, public health partners, and other NPIN partners to assist with data collection and reporting
  • Exhibit a high level of expertise in driving the data strategy across multiple channels (websites, surveys, social media, collaboration spaces, etc.)
  • Focus on multiple NPIN websites and products and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis). They will also work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements. They also may be called upon to partner and collaborate with other CDC centers/institutes/offices to ensure that best practices in metrics and decision making are being exposed to the NPIN management and core website decision makers
  • Three years of working with Google Analytics and/or Adobe SiteCatalyst as well as web log parsing/reporting tools (e.g., WebLog Expert, AWStats, etc.)
  • Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • Four years experience in using the Microsoft Office suite with very strong Excel skills
  • Four years of business analysis experience in healthcare or public health organizations
  • Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts
  • Exposure to project management skills, business process redesign principles, tools and techniques a plus
  • Experience working with social marketing campaigns, including data management/analysis, quality control, or evaluation/measurement. Previous experience with working with CDC or the Division of HIV/AIDS preferred
  • Knowledge of SharePoint software
  • Self-starter, highly motivated, and able to work well independently and within a multidisciplinary team via email as the primary form of communication
16

Senior Analyst Web Analytics Resume Examples & Samples

  • Develop and execute A/B and MVT tests on the site in conjunction with the brand's site manager and developers using our testing tool and by leveraging the support of our vendor consultant
  • Conduct deep dive analysis across multiple Marketing programs such as email, paid search, natural search, banner ads, affiliates, leveraging data from multiple sources: vendor reporting tools, WSI's web analytics tool, and WSI's legacy systems
  • Guide the work of cross brand Associate Analysts in the production of new reports or analysis
  • 2+ years of experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar
  • Demonstrated to work independently on standard reporting and analysis as well as common ad-hoc requests
  • Excellent verbal and written communication skills. Able to effectively present analytics data to business users at the Manager / Director / VP level
  • Experience guiding the work of junior resources strongly desired
17

Web Analytics Specialist Resume Examples & Samples

  • Setting up and optimising Google Analytics properties and views in line with current product structure
  • Advanced reporting and attribution model set-up
  • Set-up of advanced goals, advanced filters for multi-subdomain / multi-site enterprise level account
  • Analyse landing-page, funnel and exit page metrics and optimise / correct any on-page factors to improve end-user experience
  • Investigate discrepancies in analytics data and take action to rectify if necessary
  • Work cross functionally with other teams to support analytics goals
  • Work with the Digital /SEO/content team on potential improvements to the digital strategy based on analytics data
  • In conjunction with the Paid Advertising Specialist ensure the continuity and integration of Analytics/AdWords data with a high level of accuracy
  • 1+ years using Google Analytics web analytics tools, developing tagging requirements, and presenting findings
  • Expert knowledge of Google Analytics and Web analytics products e.g. Hit Wise, including a strong understanding of how to create, test and debug tags
  • Proficiency in developing custom reports, advanced segments, configuring website analytics platforms, and providing interpretation and presentation of findings
18

Data Analyst Web Analytics, Omniture Resume Examples & Samples

  • Measure, report and analyze results across products, channel, platform and other performance segments
  • Be an expert in customer data, and help to identify and fill data gaps, using internal resources and outside vendors
  • Have responsibility for monthly Product KPI reports and optimization projects and work to ensure these reports meet the teams’ needs
  • Collaborate with other functional teams, e.g., Desktop, Mobile, Product, Strategy, Marketing, to understand the impact of analysis across multiple areas of the business
  • Share expertise and best practices with analytical functions across product managers to develop sound strategies to deliver on future projects
19

Analyst, Web Analytics Resume Examples & Samples

  • Establish a foundation for web analytics, including identifying key performance indicators, building dashboards, presenting key insights weekly and ensuring data drives actions to improve the business
  • Implement and manage the online testing program, developing a seasonal testing plan as well as an in-season testing and optimization plan
  • Primary contact between the E-commerce user group, technology/tagging implementation team and vendor
  • Develop relevant customer insights to influence program and offer strategy development in online marketing and merchandising initiatives
  • Objectively deliver insights and help create a culture of data-driven decision making. Provide training and setup dashboards to teach team to utilize data to drive results
  • Utilize traffic and conversion data to forecast future sales levels scenarios
  • Launch AB testing platform and make testing an ongoing discipline. Develop appropriate testing designs to support multivariate testing. Capture E-commerce and Marketing testing requirements and prioritize; execute and share results
  • Gather business requirements for Omniture enhancements and manage roadmap of improvements
  • Partner closely with IT team on tagging and enhancements to Omniture reporting suite and any third-party integrations with Omniture data/system
  • Manage relationship with analytics vendor including negotiation of contracts and compliance with service levels, such as response time
  • Teach and train the E-commerce group on Omniture system
  • Manage and prioritize website enhancements and merchandising/marketing recommendations driven from data insights
  • Very strong analytical, quantitative, and project management skills
  • Strong multi-tasking and problem solving skills along with ability to meet aggressive deadlines
  • Team player—ability to work with multiple cross-functional groups, including business & technical teams
  • Flexible and responsive; able to perform in a fast-paced, dynamic work environment
  • Excellent organizational skills and ability to take initiative and solve problems
  • Self-motivated, independent thinker
  • Integrity, maturity, and a constructive approach to challenges
20

Web Analytics Analyst Resume Examples & Samples

  • Support all aspects of website analytics including, traffic, lead flow, conversion, and testing analysis
  • Measure the impact and value of the website in the marketing mix, assist with site optimization & ad analysis
  • Translating clients’ goals and objectives into actionable and measurable digital marketing programs
  • Analyzing multichannel campaigns across e-mail, web, mobile, and social media. Identifying key areas for improvement
  • Organize and interpret large amounts of data, analyzing it to find conclusions and translating numbers to “English” for management for fact-based recommendations
  • Create effective performance dashboards and reporting on key metrics to leadership (ability to tell a story, not just show numbers)
  • Build strong, trusted relationships with team members
  • Assist in the development analytics strategies that best provide key measures of success and demonstrate value to clients
  • Assist with analytics training at the team, organizational and client levels
  • Experience with implementation of Google Tag Manager and Google Analytics
  • Hands-on experience with Google Analytics
  • Proficient in configuring Google Analytics features such as: Profiles and Filters, Ecommerce, Site Search, and Goal Tracking with Funnels, Custom Dashboards, Advanced Segments, Custom Reports and Content Experiments
  • Experience with digital and online publications
  • Knowledge or experience with A/B and/or multivariate testing
  • Knowledge of digital marketing tactics and theories
  • Knowledge or experience with Tableau, QlikView or other data aggregation and visualization products
  • Ability to multi-task and stay organized under strict deadlines while attending to project quality and detail
  • Self-starter and ability to work under pressure to tight deadlines with minimal supervision
  • A Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent combination of education/experience. Strong math and analytical skills are needed
  • 2+ years professional hands-on experience working with Google Analytics
21

Analyst, Web Analytics Resume Examples & Samples

  • Create, monitor and report digital, mobile, campaign and social media metrics for the NBCU Hispanic Group’s digital properties
  • Work closely with digital programming leads to provide reporting and analysis to help grow and optimize all digital platforms
  • Provide reporting & analysis on all custom digital and 360 campaigns
  • Maintain all daily, weekly and monthly dashboards and tracking reports
  • Assist Senior Analyst on fulfilling any ad-hoc requests
  • Assist with general departmental research requests
  • Strong typing, proofreading and editing skills
  • Strong research, organizational and analysis capabilities along with solid problem solving skills
22

Senior Analyst, Global Web Analytics Resume Examples & Samples

  • Produce weekly site performance reports: KPI dashboards, online merchandise and product reviews, as well as other reports. Such reports should include business context and insights into the data to be delivered to the business leads
  • Effectively respond to ad-hoc report and analysis requests from the brand leads, merchants, and from Marketing teams
  • Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads, not just data
  • Conduct deep dive analysis across multiple Marketing programs such as email, paid search, natural search, banner ads, affiliates, leveraging data from multiple sources: vendor reporting tools, web analytics tool, and other WSI systems
  • Lead the vision for future global reporting needs
  • Establish a relationship with the brand ecommerce managers as a trusted resource and provider of key business data, analytics, and insight
  • Work with IT and ecommerce managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality
  • 3+ years of experience working in web analytics or related area. Retail industry a plus
  • 2+ years of experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar. (Google Analytics preferred.)
  • Proficient at writing custom queries using web analytics tools
  • Proficient with SQL to write queries against enterprise databases and established analytics views of data from base tables
  • Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload
  • Ability to work in a fast paced environment and turn around analysis and provide answers to business partners quickly
  • LI-AB
23

Snr Web Analytics Expert Resume Examples & Samples

  • Provide profound expertise and advise in the area of web analytics to our internal business partners
  • Create standard and comprehensive reports as well as tactical analysis presentations for our Senior Management
  • Conduct regular trainings for our Key Account Managers and implementation partners with regard to the creation of standard dashboards and complex data interpretation
  • Liaise with external experts in various projects to continuously improve our web analytics service portfolio
  • Maintain and continuously improve our web analytics intranet site
  • Higher education (degree from a University/ FH, preferably in Business Administration, Communication or IT), ideally in combination with online marketing experience
  • Minimum 3 - 5 years of work experience, including at least 2 years in the area of web analytics. The knowledge of Adobe marketing cloud is a strong advantage
  • Experience in project management
  • Excellent MS Office skills, especially profound MS PowerPoint and MS Excel knowledge preferred
  • Excellent English skills (speaking and writing), good knowledge of German is an advantage
24

Web Analytics Executive Resume Examples & Samples

  • Analyse marketing and sales data to derive insights and make recommendations on areas for conversion optimization
  • Create and maintain metrics reports and dashboards that measure marketing’s impact at each stage of the customer buying cycle
  • Analyse the performance of various marketing channels and campaigns
  • Make recommendations & help to improve existing analysis
  • Deliver analysis in the most suitable format for the audience. Particular emphasis on using data visualization to help give insight & help tell a coherent story
  • Work with other relevant departments to make sure data is collected & managed correctly to ensure report accuracy & enhance report credibility
  • Develop knowledge and contribute to exploratory analysis to test theories and identify new opportunities e.g. customer segmentation
  • Highly analytical and able to derive meaning from data
  • Systematic and methodical approach
  • Highly organised with an outstanding work ethic
  • Able to work with the minimum of supervision
  • Comfortable with complex concepts and ability to apply theory and learning to business situations
  • Ability to communicate confidently and clearly with colleagues at all levels of the business
  • Intermediate Excel skills including pivot tables & formulas
  • Experience of data manipulation would be an advantage
  • Some experience with web analytics (Adobe Analytics), marketing automation (Eloqua) and CRM (Salesforce) systems would be an advantage
  • Knowledge of statistical methods would be an advantage
25

Senior Web Analytics & Optimization Manager Resume Examples & Samples

  • Website Optimization, Analytics and Insights –
  • 5+ years website analytics background specifically focused on website performance, conversion optimization, navigation, merchandising best practices, traffic analysis, and usability is required
  • 3+ years relevant experience with a/b and multivariate testing
  • Demonstrated ability to interpret and communicate findings to technical and non-technical audiences
  • Ability to define problems, collect and access data, establish facts, draw valid conclusions and communicate conclusions in mathematical, verbal, diagram or written form
  • Proven experience in designing, executing and analyzing A/B and multivariate testing and on-site surveys
  • Advanced knowledge of Adobe Analytics / Omniture SiteCatalyst, Discover and ReportBuilder
  • Advanced Proficiency with Excel required
  • Demonstrated understanding of budgetary & financial concepts
  • Technical knowledge of web analytics, including Site Catalyst implementation and site, campaign tagging
  • Ability to prioritize and manage multiple assignments concurrently, perform well under pressure, and meet deadlines, while ensuring acute attention to detail and accuracy
  • Project management skills with the ability to lead and influence cross-functional teams
  • Knowledge of SQL, SAS preferred, but not required
  • Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Data Mining, Economics, Marketing, Marketing Research, etc); MBA Preferred
  • 5+ years website analytics, with at least 3 years of managerial experience, specifically focused on website performance, navigation, merchandising best practices, traffic analysis, and usability
  • Knowledge of Adobe DTM preferred, but not required
26

Director of Web Analytics Resume Examples & Samples

  • Partnering with internal leadership across Storefront and Site Merchandising to set an agenda for the BI platform and work with your internal team to drive to completion
  • Prioritization and project management of team activities while proactively identifying areas in which analytics efforts can produce a strong value add
  • Guiding web analytics visualization strategy using Tableau
  • Mentoring and development of a team of managers and analysts
  • Aiding in architecting data structures and reports in a MPP environment
  • Working with several large and complex SQL, Vertica databases
  • 5-10 years of total experience in a business intelligence, data science or engineering role with management experience preferred
  • Experience with OLAP technologies, SQL, and related BI software (SSAS, Microstrategy, Cognos)
  • Positive, people-oriented, and energetic attitude
  • Analytical, creative, and innovative approach to solving problems
  • Entrepreneurial spirit
  • Experience with Python, Java, Tableau, C++ a plus
27

Web Analytics Resume Examples & Samples

  • Work in collaboration with technology teams and analysts to determine and implement best Adobe Analytics instrumentation, ensure business requirements are met and data capture is clean
  • Develop and simplify instrumentation practices for Adobe/Omniture
  • Ensure that teams are educated about the quality of data capture and what it will enable in reporting and insight generation using SiteCatalyst
  • Provide support to analysts in the best practices of extracting data from the Adobe platform using SiteCatalyst, Data Warehouse, Report Builder and/or the API, as appropriate
  • Perform platform administration duties to support Adobe users, including access management and permission assignment
  • Work with business stakeholders and analysts to understand the problem being solved and desired outcome of implementation
  • Guide analysts through the measurement strategy process to construct appropriate KPIs and develop business requirements
  • Provide front-end engineering teams with clear tagging specifications
  • Aid in QA of implementation to verify that the correct data is getting passed to Adobe in a usable form
  • Work with analysts to be sure they can use the result to accomplish their original goals, and that they understand how to get to the data they want to use
  • Knowledge of DTM tagging, including implementation solution design and processing rule set up
28

Web Analytics & Experiments Manager Resume Examples & Samples

  • Attractive collective health care insurance package with considerable reduction rates
  • Solid Pension Plan of which 70% of the premiums is paid by Elsevier
  • Profit share or bonus plan subject to the company annual results
  • You can participate in the convertible personnel bond loan scheme
  • Numerous training, coaching and e-learning modules for long term job opportunities and development
29

Senior Analyst, Web Analytics Resume Examples & Samples

  • Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results
  • Responsible for managing, organizing, and presenting data in a clear, concise and actionable format; Establish key metrics and develop reporting and analysis using Adobe Analytics /Omniture Site Catalyst, and other A/B Testing tools
  • Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing
  • Create dashboards for senior management and various business units, synthesizing data from various sources
  • Work with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements
  • Provide insights, trends, and analysis of key performance indicators related to the category using competitive tools such as Hitwise
  • Provide quick turnaround responses to ad hoc data queries
  • Must be able to identify and resolve issues with the data
  • Bachelor’s degree or equivalent experience; MBA preferred
  • 3 to 5 years of experience with Web Analytics Tools (especially Adobe Analytics/Omniture)
  • There are no supervisory responsibilities associated with this job
  • Expertise in driving data strategy across multiple touch points and systems (websites, surveys, social media, etc)
  • Focus on multiple business unit digital experiences and support decision making through (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis)
  • Identify gaps in the data capture strategy and collaboratively implement enhancements
  • Expertise in use of Adobe Analytics (Omniture Site Catalyst) and A/B Testing Tools; Functional proficiency with Google Analytics reporting required
  • Proficiency in Excel is required, including charting and large data sets
  • Experience driving the data strategy across multiple business areas and touchpoints including websites, surveys, testing, CRM systems, marketing databases,market research etc
  • Ability to create useful “dashboards” based on the Web analysis
  • Ability to lead the drive from the data to suggest, create and execute multivariate or a/b/c tests
  • A passion for numbers and the ability to use them to tell a story regarding site performance, consumer trends, and competitive analysis. Proactive in analyzing data and customer behavior. Willingness to take initiative and to follow through on projects
  • Demonstrate ability to partner with technology teams to identify gaps in the data, capture strategy, and collaboratively implement enhancements. Should be able to partner with other business units and outside the company to ensure that best practices in metrics and decision making are being exposed to management and website decision makers
  • Experience creating and managing testing methods (from hypothesis creation to influencing creative to identifying success metrics) and post test analysis
  • Detail-oriented and organized with excellent verbal and written communication skills
  • Ability to work independently as well as within a team structure, Ability to work independently and remain flexible and motivated to work in a fast-paced environment
  • Good public speaking and presentation skills; Ability to project a professionalism over the phone and in person
  • Commitment to “internal client” and customer service principles
  • Strong organizational skills and attention to details
  • Basic knowledge of general internet technologies such as HTML, JavaScript and tracking/pixel structures is required
  • Thorough knowledge of MS Excel, and Access, ability to manage large data sets
  • Understanding of statistics and statistical methods as applied to web analytics and testing
  • Experience with online ad serving, tracking, and reporting tools
  • Expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum of one year experience measuring success of SEM/PPC and SEO campaigns / efforts
  • Ability to audit, define best practices and specify technical requirements for Adobe Analytics tagging and code, including custom conversion and traffic events
30

Senior Web Analytics & Tagging Specialist Resume Examples & Samples

  • Develop and maintain best-in-class web analytics implementations across ACTIVE Network’s portfolio of web properties via tag management platform (Tealium)
  • Partner with business and product team stakeholders to interpret analytics needs, identify KPIs and reporting requirements, and translate these into a web analytics implementation solution
  • Document implementation specifications for developers and tag management platform
  • Work with development teams to oversee web analytics implementations; test implementations, report and/or fix bugs
  • Analyze web analytics and other quantitative and qualitative data to evaluate site performance and deliver recommendations in collaboration with cross-functional teams
31

Web Analytics Professional Internship Resume Examples & Samples

  • Provide insight into the site data and communicate opportunities or issues to business management
  • Manage the compilation and dissemination of regular (e.g., weekly, monthly, quarterly, etc.) reports on performance of the web channel
  • Solicit and collect commentary from product groups
  • Seek opportunities to improve the report processes, data collection, delivery methods and value
  • Answer requests for metrics
  • Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context
  • Provide guidance and support to casual users/consumers of the metrics
  • Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis
  • Proven analytical skills/coursework
  • Experience using MS Excel, MS Word and/or Power Point to present results
  • Web analytics experience
  • Exposure to Google Analytics/Omniture Site Catalyst
  • Analytics experience
  • Business Intelligence tool experience (Business Objects, SAS Enterprise Guide or similar tools)
  • Senior or recent graduate (within 6 months of the internship start date) pursuing a Bachelor's degree in: Engineering, Economics, the Social Sciences, Informatics or a related field
  • Log into your dashboard at www.DisneyInterns.com
  • Click the link labeled “Edit Profile Info”
  • Click on the “Attachments” Tab
32

Web Analytics & Data Insights Lead Resume Examples & Samples

  • Assessing data assets across global Ericsson’s external and internal “listening posts” (e.g. websites, extranet, surveys, testing, social media, CRM systems, market research, search and intranet),
  • Establishing a global best-in-class web analytics program, including tagging maintenance, data collection, cross-channel data integration, reporting, insights, dashboards, data visualization, data mining, predictive analytics, audience measurement and site surveys,
  • Infusing other Ericsson Marketing & Communications teams (e.g. content-, marketing-, communications-, web development- and social teams) with actionable data insights (e.g. to influence content topics, formats and media channels as well as multivariate a/b/c tests to improve website experience),
  • Co-creating holistic dashboards by pulling data from different data sources and websites for presentations to senior management teams,
  • Co-developing Ericsson’s global digital KPI framework and prioritize road map for goal- and target setting,
  • Creating and monitoring granular understanding of customer journeys in Ericsson’s targeted industries on a global level in cooperation with strategic marketing,
  • Delivering training and evangelization of data-driven ways of working, best practices and processes through consultative interactions with across global Ericsson,
  • Representing Ericsson in internal and external web analytics forums,
  • Developing recommendations on both quantitative and qualitative web analysis of macro-economic, industry, competitive benchmark, consumer, and customer research data – be the web analytics “voice of the customer”
  • Experience of data analytics-driven marketing and communications and expertise in data modeling
  • Experience of implementing and using major analytics tools e.g. Google Analytics, Webtrends, Omniture and/or Adobe SiteCatalyst
  • Familiarity with the general marketing technology landscape and mid-level expertise in the SEM and SEO strategies
  • Experience of collaborating with IT organizations, agencies and internal marketing and communications organizations
  • Exceptional analytic skills to provide insights as well as recommendations that convinces key company stakeholders of business benefits
  • Background in data mining, web analytics, statistical analysis/modeling
  • Strong cross-functional leadership skills and ability to collaborate, inspire and get buy-in across a global organization
  • Very strong business acumen and understanding of Ericsson’s business strategy, portfolio and competitive environment
  • Fluent in English, spoken and written
33

Senior Web Analytics Technical Developer Resume Examples & Samples

  • Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
  • Light manipulation of JavaScript as needed to customize web analytic solutions
  • Manage multiple client engagements simultaneously
  • Some technical writing and PowerPoint presentation creation
  • 3+ years’ experience working in web analytics or a related field
  • Web development experience
  • Strong understanding of HTML and web protocols
  • Must be self-motivated, responsive, professional and dedicated to customer success
  • Possess an innovative, problem-solving, and solutions-oriented mindset
  • Exceptional organizational, presentation, and communication skills – both verbal and written
  • Demonstrated ability to learn quickly, be a team player, and manage change effectively
  • Desirable Qualifications
  • Extensive experience working with Adobe SiteCatalyst or similar tools
  • Master’s degree in business or other related advanced education
34

Web Analytics Resume Examples & Samples

  • Forward-looking, with a balance between analytical and creative thinking
  • Service oriented, responds to situations quickly and decisively
  • Ability to work independently and be a part of a team, set challenging standards, develop strong partnerships, and lead others to action
  • Ability to succeed in fast-paced environment that is constantly evolving, including quickly and accurately assessing opportunities to determine best approach
  • Ability to set up efficient and effective processes, manage and meet deadlines
  • Ability to effectively manage to opposing viewpoints
  • A sense of enthusiasm, passion and commitment to in bringing a fresh perspective to the team, our customer, and our marketing plans
  • A customer-centric, analytical and ROI based approach to all decision making
  • Self-motivated and a willingness to work flexible hours that may consist of evenings and weekends
  • Bachelor’s degree or related work experience
  • Minimum 1-2 years marketing experience in a multi-channel corporate retail environment with deep understanding of eCommerce best practices and processes (Apparel or Sporting Goods Industry is preferred)
35

Intern Web Analytics Resume Examples & Samples

  • Analytics projects on tracking and reporting
  • Assistance on all day to day tasks
  • Creating & Analyzing A/B tests
  • Project management of smaller own projects
  • Testing and maintenance of analytics tools/systems
  • Data validation and maintenance
  • Market research for finding new solutions for data analysis
  • Close collaboration with the Digital Marketing, Merchandising, & Global UX teams for campaigns, analysis, and A/B testing
36

Senior Manager Web Analytics Resume Examples & Samples

  • Analyze and refine key metrics to measure web site performance
  • Prioritize all ad hoc reporting requests based on potential business value
  • Collaborate with members of the ecommerce team as well as merchandising, creative, and marketing teams to provide analytic support to measure performance of efforts
  • Guide end-users in identifying key performance indicators for their areas and then build appropriate reporting that provides insight into the performance of initiatives and approaches within each area
  • Participate in the creation and completion of Multivariate and A/B tests from hypothesis creation to setting timeline expectations to identifying success metrics and post impact analysis
  • Ensure the accuracy of results and that rapid testing and learning is conducted in a systematic way to promote critical breakthroughs
  • Business owner for all quantitative web analytics -ensures effective negotiations with vendors and that contractual performance standards are met or exceeded
  • Leads roadmap, prioritization and cost monitoring of analytics tools
  • Act as administrator of web analytics tool, working internally to support and train others on the effective use of the tool
  • Ensure accurate implementation of analytics tools and JavaScript tags - audit accuracy of all data
  • Design and implement tagging strategies for all business units
  • Proactively identify opportunities for continuous improvement in site tagging, analytics and testing
  • Identify traffic trends, pathing issues and opportunities for improving site conversion rates
  • Provide strategic insights and recommendations to increase site conversion and drive site improvements. Summarize and present findings to various management levels
  • Maintain weekly dashboard and highlight in weekly business reviews meetings
  • Provide strategic insights and recommendations to increase site conversion and drive site improvements
37

Analyst, Web Analytics & Forecasting Resume Examples & Samples

  • Measure, report and analyze all key performance indicators across Michael Kors’ digital properties
  • Assist in establishing financial forecasts through analyzing historical data and current trends, and identify risks and opportunities
  • Analyze clickstream data and segment site visitors to uncover trends in visitor behavior
  • Provide marketing and site usability recommendations based on data analysis
  • Assist in developing a program and reporting for marketing campaign attribution and the impact of site marketing initiatives on both online and offline customer behavior
  • Provide analytics support to cross-functional and global partners for web analytics and some store related requests through maintenance, mining and conglomeration of data from various databases and data sources
  • Monitor industry best practices for web analytics
  • Strong quantitative analysis skills and advanced Excel skills a must. Knowledge of database analytics tools a plus
  • Demonstrated ability to work in a fast-paced, “self-starter” environment
  • Highly organized and detail-oriented
  • Team-player with excellent relationship-building and communication skills
  • Bachelors from a four-year college or equivalent, B.S. preferred
  • Proficiency with Adobe SiteCatalyst or similar preferred
  • Experience with web analytics for an online retailer or similar Internet-based business a plus
  • Familiarity with industry best-in-class benchmarks for Key Performance Indicators relevant to the online retailing business also a plus
38

Web Analytics Specialist / Manager Resume Examples & Samples

  • Manage, organize and present web analytics data, key metrics and KPIs
  • Manage the web analytics implementation and associated global reporting and dashboards
  • Develop and deliver both regular and ad-hoc reports and dashboards for leadership to help drive decision-making
  • Perform on-demand site performance and conversion analyses
  • Monitor and analyze effectiveness of new features, web site changes, and marketing campaigns
  • Manage workflow around tagging of new site features and functions; work with vendors to implement
  • Oversee the Tag Manager implementation and integration with Analytics, as needed
  • Conduct audits of content to ensure tracking tags are functioning and feeding respective reports
  • Audit and troubleshoot existing implementation and/or data discrepancies while recommending solutions
  • Collaborate with Product and Engineering teams to launch new features and products, aiding in proof of concept, a/b testing, and tracking implementation in an agile environment
  • Identify data patterns, along with site usability or performance
  • Collaborate internally and externally (vendors) for questions, support and training
  • Provide insights and recommendations leveraging web analytics for content and campaigns
  • Measure online/mobile performance and effectiveness to optimize purchase funnel
  • Develop recommendations to improve funnel conversion and customer engagement including creation of a testing plan and post-test analysis with internal sponsors and stakeholders
  • Participate in workgroups as assigned, providing analytics data and insights to inform initiatives
  • Quickly identify causes and solutions to issues or unexpected results as identified in reporting
  • Stay abreast on best practices and latest trends in web analytics
  • BA/BS in economics, math, finance, engineering or other related field, advanced degree a plus
  • Minimum of 5 years relevant work experience in a technical/analytical role
  • Minimum of 3 years hands on experience in web analytics
  • 2-3 years report development, administration, or implementation experience with web analytics tools such as Omniture, Google Analytics, or WebTrends
  • Experience with tag management solutions such as Google Tag Manager, Tealium, Signal, etc
  • Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives
  • Experience with a/b testing. Experience with a/b testing tools such as Monetate, Optimizely, Adobe Test & Target
  • Strong analytical skills. Must be able to analyze information at both a macro level and a more detailed level and make strategic recommendations
  • Must have strong problem solving skills and experience driving insights from data
  • Ability to synthesize complex or diverse information
  • Strong skill in creating effective performance dashboards and regularly reporting on key metrics to leadership
  • Must be able to produce iterative deliverables quickly to meet business needs
  • Outstanding MS Excel skills
  • Must be familiar with SQL
  • Strong organizational skills and the ability to effectively manage multiple projects at one time
39

Global Web Analytics Analyst Resume Examples & Samples

  • Maintain and enhance Web Analytics platform and its adoption
  • Evaluate KPIs in the context of our business and build actionable dashboards, reports, and alerts around them
  • Identify reporting gaps and develop technical solutions to close them
  • Drive adoption and utilization of analytics tools and data through training & facilitation
  • Perform data quality audits; identify data collection issues & gaps; recommend fixes
  • Enhance & develop instrumentation specs for existing and new site functionality; QA tags and other tools in internal development environments
  • Support business operations team in understanding site performance
  • Collaborate with sales teams to assess promotions, campaigns, etc
  • Perform forecasting and compare to goals and other key metrics; develop and implement plans to address performance gaps as appropriate
  • Apply insights gained from data and testing to make recommendations for improvement
  • Drive testing and optimization processes in collaboration with key stakeholders
  • Maintain a portfolio of testing opportunities and prioritize based on impact potential
  • Develop segments, cohorts, or other predictive models to better serve customers using historical online and offline engagement, survey (e.g., Foresee), and transaction data
  • 2 - 5 years experience in business performance analysis in e-commerce, digital, or related technical area
  • BS/BA in Computer Science, Economics, Statistics, Mathematics, Business, or related field
  • Strong proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics, Webtrends); knowledge of relational databases and SQL; proficiency with BI/reporting/dashboarding tools (e.g., SAP, Tableau, Microstrategy)
  • Strong understanding of e-commerce and business models; proficiency with HTML, JavaScript, and other basic internet technologies
  • Detail oriented with strong communication skills (both oral and written)
40

Manager Web Analytics Resume Examples & Samples

  • Collect, track, mine and analyze data to extract fact-based insights pertaining to eCommerce business. The goal is to provide insights to answer business questions therefore driving strategies and decision making process
  • Work with stakeholders to define goals and set KPI's, monitor and track performance towards goals, identify trends and opportunities
  • Supporting Digital Analytics Team Manager in expanding mobile measurement framework and drive global scale projects in the fields of: analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc
  • Develop new metrics and studies to quantify the value of different aspects of mobile visitor behavior and conversion bottlenecks
  • Support the existing reporting structure and provide best practice guidance to markets to drive better usage of analytics capabilities
  • Inspect and evaluate the analytics toolset implementation to ensure the consistency of data quality
  • Minimum of 4 years of experience in eCommerce/ Digital Marketing business intelligence environment, preferably in online retail industry. Equivalent combination of education and experience may be substituted
  • Hands on experience of Digital Analytics at enterprise level in multinational/multisite context is strongly preferred
  • Strong analytics and reporting skills including business intelligence, data visualization and dashboarding
  • Strong Office skills are a must, with an emphasis on Excel. Knowledge of Oracle DB, SAS and/or SQL is a plus
  • You have hands on experience using the following type of tools
  • Tag Management (e.g. Tealium, Tagman, Ensighten, Adobe Tag Manager, Google Tag Manager, Adobe Dynamic Tag Management)
  • Web Analytics (e.g. Adobe Sitecatalyst, Adobe Ad hoc Analytics , Adobe Data Warehouse, Adobe Report Builder, Adobe Data Feed, Webtrends, ComScore, IBM Digital Analytics, Google Analytics)
  • Clickstream datawarehouse (e.g. Oracle, SAS, SAP Hana, Exasol, SQL, NOSQL)
  • Reporting Tools (e.g. Microstrategy, Business Objects, Tableau)
  • Customer Experience Measurement (e.g. Tealeaf CEM, Clicktale, KISSmetrics, Crazyegg)
  • Testing & Optimization tools (e.g. Optimizely, Maxymiser, Adobe Target, Sitespect, Autonomy, Monetate
  • Customer Experience Tools (e.g. Usability testing, Morae, Loop 11, Usertesting.com, eye tracking)
  • Voice of the Customer tools (e.g. Foresee, NPS measurement)
  • Genuine interest in the sporting goods industry, digital experience, and digital analytics
  • Self-starter, capable of planning and running projects independently
  • Understanding of the complexities of eCommerce systems and processes, with a focus on the impact of change and dependencies
  • Fluency in English is a must (speaking and writing skills)
  • The ability to tell the story behind the numbers is a must (verbal and written)
  • Ability to multi-task whilst retaining quality across projects
41

Web Analytics Resume Examples & Samples

  • Able to translate technical descriptions into easy to understand language
  • Conversing with and selling to enterprise clients
  • Work with a fast paced teams across multiple products
  • Feel comfortable working directly with clients
  • Develop and maintain a deep product knowledge about the core competencies of analytics suite products
  • Hands-on experience with analytics products suites
  • Knowledge of attribution and statistical models, their application and pros/cons would be advantageous
  • Hands-on experience with Doubleclick products would be advantageous
  • Knowledge of enterprise data architecture ad tech, (DSPs, DMPs, targeting, etc), programmatic advertising, digital marketing, multi-channel analytics and data augmentation platforms
  • Strong written and verbal + presentation skills
  • Autonomous, proactive, customer-focused, business-minded
  • Maturity and poise in difficult conversations and high stakes meetings
  • Ability to travel frequently, sometimes internationally
42

Web Analytics & Insight Manager Resume Examples & Samples

  • Transform digital data into insightful, clear and concise actionable recommendations
  • Advise, design and deploy measurement solutions for all forms of digital marketing activity
  • Use data to drive positive outcomes, especially conversion optimisation to enhance the effectiveness of campaigns
  • Provide insight in to behaviour of web visitors to improve EIU’s lead generation performance
  • Apply analytics expertise to identify opportunities and solve challenges for the EIU
  • Define analytics needs with editorial, sales, marketing and digital solutions colleagues to enable the EIU to achieve and exceed business objectives
  • Analyse existing subscriber usage to better understand client behaviour patterns
  • Identify opportunities to increase usage, create up-sell opportunities and product enhancements
  • Work with the technology team to gather data, ensuring standard implementation and configuration of analytics tools and solutions
  • Create regular reports to meet the requirements each EIU business area
  • Interpret data to provide meaningful insight to drive business improvements and value
  • Pro-actively communicate analysis findings, conclusions and recommendations
  • Support other analysis requirements, such as CRM pipeline analytics
  • Train marketing and other colleagues on how to use EIU’s analytics tools
  • Inspire colleagues to adopt measurement best practices and an analytics driven approach
  • Solid experience of delivering critical insight from web analytics
  • Be educated to degree level or equivalent
  • Familiarity with a B2B subscriptions and information environment
  • Demonstrable experience interpreting usage data to guide business decision making
  • The ability to define user segments and identify particular client behaviours and characteristics
  • Experience working with marketing colleagues on A/B and multivariate testing
  • Extensive knowledge of analytics tools: Adobe Analytics (Omniture), Google Analytics, QlikView
  • Passion about the value data and analytics can bring to all areas of business
  • Meticulous in the delivery of accurate and quality reporting
  • Experience working in a matrix environment with multiple stakeholders
43

Senior Analyst, Web Analytics Resume Examples & Samples

  • Work with eCommerce VP and brand business partners on identifying testing and personalization efforts. Build consensus and buy in from key stakeholders
  • Actively partner and develop effective relationships with related groups in eCommerce management, eMarketing, and IT to facilitate and manage efforts across teams to turn insights into practice on the site
  • 3+ years of experience working in web analytics or related area. Retail industry experience a plus
  • Proficient with SQL to write queries
  • Good knowledge of eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
  • Ability to effectively foster business relationships across teams (e.g. Marketing, Merchants, Inventory, Site Management, etc) and develop a good view of how the business operates so that analytical results can be framed in a business context
44

Web Analytics & Insight Manager Resume Examples & Samples

  • Interpret data to provide meaningful insights to drive business improvements and value
  • Undertake CRM pipeline and marketing automation analytics
  • Track record of working in a B2B subscriptions and information business
  • Experience of working with an international client base and audience
  • Able to define user segments and identify particular client behaviours and characteristics
  • Extensive knowledge of web analytics tools (e.g. Adobe Analytics/Omniture, Google Analytics)
  • Expertise in usage analysis of editorial content by subscription clients (e.g. QlikView)
  • Passionate about the value data and analytics can bring to all areas of business
  • Confident in a matrix environment with multiple stakeholders (e.g. marketing, sales, editorial)
  • Excellent spoken and written communication skills, including presenting
  • Able to transform complex data into insightful, clear and concise actionable recommendations
45

Analyst, Web Analytics Resume Examples & Samples

  • Creating and maintaining web analytics dashboards, quality controlling website tracking variables and providing recommendations for tracking requirements
  • Providing guidance to the business in page development to ensure all tracking can be provided consistently
  • Ensuring campaign tracking throughout the business funnel, so communicating with either 360i Media or client media partners is required
  • Developing tracking requirements that can be shared throughout the whole organization
  • Providing custom segments to be uploaded in an audience management solution
  • Communicating with various web developers in different time zones
  • 2+ years’ experience working with in Web Analytics
  • 1+ years’ experience working with any Tag Management solution (Adobe highly preferred)
  • Ability to code custom JavaScript to enhance out of the box tag management solutions
  • Understanding of web page design and coding (html/css) preferred
  • Understanding of the tracking of Direct Response Media
  • High reliability and customer service focus
  • Good data management and processing skills with a commitment to understanding trends and underlying factors in data
  • Thorough understanding of SQL, PSQL, HIVE or know SQL concepts and techniques
  • Project management skills with solid oral and written communication and a rigorous quality assurance ethic
  • Numerate degree in Computer Science, Mathematics, Management Science, or relevant area
  • MS Excel, Access and PowerPoint skills including macros and formula development
46

Senior Web Analytics Developer Resume Examples & Samples

  • Strong development experience using JavaScript, jQuery, OO JavaScript, HTML5, CSS and other (5 years+)
  • Experience in managing, developing and deploying complex JavaScript solutions (5 years+)
  • Experience as a technical lead and/or project management experience (2 years+)
  • The ability to effectively articulate business requirements in the form of user-stories and oversee implementations as product owner
  • Experience as a technical problem solver identifying innovative solutions
  • A strong team player with initiative and self-motivationwith excellent technical, written, and verbal communication skills
  • The ability to translate Key Performance Indicators (KPIs / Business Requirements) into implementations that provide consistency and scale across multiple websites
  • Deep understanding of how web analytics implementations translate into reporting
  • The ability to do deep-dive analysis to troubleshoot implementation or reporting issues
  • Experience using various web analytics platforms, preferably Google Analytics Premium or equivalent
  • Deep understanding & experience using Google Analytics Premium, Google Analytics IQ certification preferred
  • Experience managing complex, large scale, global web analytics implementations across hundreds of websites
  • Experience implementing website optimization/testing code (A/B, multivariate, personalization, etc.), preferably using Adobe Target or equivalent
  • Developing & managing technical solutions through a Tag Management System, preferably Tealium or equivalent
  • Experience working directly with customers on measurement projects from start to finish
  • Experience with media tagging and data management platform integrations
  • Experience with connected data initiatives to drive integrations across multiple tools, platforms and capabilities
  • The ability to validate & troubleshoot measurement implementations across multiple environments, browsers, and platforms
  • Experience creating technical documentation & training materials
  • Experience with Agile development methodology
47

Manager, web Analytics Resume Examples & Samples

  • 5 years’ experience with web analytics tools, including Google Analytics and Adobe Analytics/Omniture
  • 2 years’ experience developing javascript for web analytics, digital attribution and user tracking purposes
  • 2 years’ experience implementing and managing tags using a tag management tool such as Tealium or DTM
  • Familiarity with SQL and data models for web analytics data sets
  • Experience developing dashboards and report products that provide users with ‘slice and dice’ capabilities for web data
48

Ebusiness Web Analytics Resume Examples & Samples

  • Collect and stitch together of data across various platforms and sources to assemble to complete view of web performance, provide standard reporting on key KPIs and visualization
  • Analyze visitor level data to understand user behavior across devices (mobile, tablet, and desktop) and marketing channels (Earned, Paid Search, Display, Direct, Social, Referrals)
  • Define requirements for tracking, tagging and sourcing digital data across various platforms and sources to support key business objectives
  • Drive the organization's usage of web analytics to help optimize the overall digital customer experience
  • Strong passion for digital media and emerging technologies with a solid understanding of trends within marketing, web analytics, search, content analysis, social and mobile
  • Apply advanced data mining techniques to build models to optimize marketing activities on eBusiness and on customer journey (customer acquisition, up sell and cross sell, and customer experience and retention)
  • Effectively respond to requests for ad hoc analyses
  • Bachelor's degree in mathematics, statistics, Economics, Computer Science, or related field (or equivalent work experience)
  • 5+ years of Digital Analytics Experience (Ideally Adobe Analytics)
  • Experience executing data analysis and reporting for digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • Ability to leverage web analytics and marketing research to identify opportunities
  • Experience using statistical programs (R, SAS, Tableau, etc
  • Experience with HTML, JavaScript and/or PHP
  • Must have a demonstrated superior attention to detail
49

Manager, Mobile & Web Analytics Resume Examples & Samples

  • Transform business questions into actionable analysis that yields insights for improving the client experience, optimizing marketing efforts, and driving incremental sales
  • Develop, publish, and present weekly and monthly executive dashboards
  • In partnership with the PMO team, articulate requirements to ensure that we are able to track and report on all web, mobile, social, and in-store digital initiatives
  • Manage relationships with cross-functional business partners by providing objective information derived from data to support their functional areas
  • Answer adhoc business questions to drive site marketing strategies or troubleshoot performance issues
  • Stay current on trends and best practices in digital analytics and e-commerce
  • Support Strategic Dotcom Initiatives, providing analytics guidance, forecasting, assessing performance
50

Web Analytics Specialist Resume Examples & Samples

  • Google Analytics experience (from an implementation perspective, as well as being able to assess data and generate recommendations)
  • Background in enterprise databases (Oracle, DB2, MySQL, etc)
  • Experience presenting data analysis to senior management and executive-level personnel
51

Digital Web Analytics Specialist Resume Examples & Samples

  • Provide overall website performance reports on online & mobile performance for multiple channels including PPC, SEO, website traffic, email, and social media
  • Use web analytics data to recognize patterns and trends & make recommendations with a view to increasing traffic, conversions and ultimately revenue
  • Supporting the planning, execution, and analysis of A/B and multivariate testing strategies for website and landing pages
  • Lead the planning and execution of conversion rate optimization initiatives to improve lead generation
  • Implements tags vis Google Tag Manager and configure CRO tools (e.g. VWO, Optimizely etc)
  • Builds dashboards and detailed reports on performance of digital campaigns that include Display, Organic search, Paid Search, Mobile, Email and Social Media marketing channels
  • Interact with digital marketers and marketing team members to present findings on digital marketing performance and online optimization project effectiveness
  • External vendor/contractor management
  • 3+ years of experience in digital analytics or web analytics role in a for-profit (preferably B2B) organization including
  • 2+ years experience using standard clickstream analysis tools such as Google analytics and the ability to set up tracking/reporting mechanisms to capture key metrics
  • 2+ years experience in the use of tag management systems such as Google Tag Manager
  • 2+ years experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys, and market research
  • 1+ year experience in utilizing Conversion Rate optimization tools to optimize landing pages for both email and PPC campaigns
  • Experience analyzing data, identifying trends, summarizing results, and making recommendations based on findings
  • Experience with data visualization and knowledge of BI tools a plus
  • Strong analytical and statistical skills: ability to gather, analyze, summarize, and present data
  • Experience working across an organization and creating solid partnerships with all relevant stakeholders to gather business requirements and set priorities for digital campaigns and website initiatives
  • Knowledge of Search Engine Marketing, Search Engine Optimization, shopping sites, email, as well as standard industry practices
  • Proficiency with Google analytics tools
  • Proficiency in Microsoft Excel, Word, and PowerPoint
  • Knowledge of HTML,CSS, JavaScript with an understanding of web site architecture and navigation a plus
  • Knowledge of industry guidelines and best practices
  • Understanding of web design, development and management processes
  • Less than 10% of travel is required for this role
52

Web Analytics Developer Resume Examples & Samples

  • Join a top performing division within Amdocs
  • Be challenged every day by the “best in the business” customers and team
  • 3+ years of experience developing, managing, maintaining, and supporting the web analytics infrastructure, data collection, site tracking tactics, tools and technical process integration for enterprise web applications
  • 3+ years of proven experience in JavaScript, AJAX, HTML, etc
  • 3+ years of proven experience developing and maintaining large scale enterprise web applications
  • Deep knowledge of technological policies and limitations of web and solutions for such (e.g. same origin policy, mixed content, asset loading/caching, etc.)
  • 2+ years of experience with tag management systems such as Ensighten, Tealium, Adobe DTM, etc
  • Hands on experience with modern JavaScript frameworks, such as AngularJS, jQuery, etc. is a plus
  • Knowledge in digital analytics is a big plus
  • Experience and knowledge in unit testing, automated testing or TDD preferred
53

Web Analytics & Optimization Analyst, Senior Resume Examples & Samples

  • Bachelor’s degree or equivalent combination of education/experience
  • 5 years’ of relevant experience with demonstrable track record
  • Degree Mathematics, Economics, or other highly analytical fields of study
  • 5 yrs work experience in Web Analytics
  • Experience with survey tools like Opinionlab and session playback tools like Sessioncam
  • Deep understanding of website analytics packages including Webtrends and Google Analytics
  • Understanding of tag management solutions such as Tealium, GTM, etc
  • Highly proficient in Excel. If you are familiar with Tableau it is a plus
  • Strong data visualization and communication skills (oral and written) with ability to present findings at all levels
  • Self-motivated, results-driven
  • Assist in preparing a monthly scorecard and presentation that is shared with executive leadership and the broader organization
  • Through data analysis, identify opportunities for optimization that increase adoption and usage of the online channel
  • Define, deploy and report on various Opinionlab site feedback surveys
  • Keep current with the latest digital/web marketing trends and emerging technologies
  • Become the subject matter expert on pge.com consumer behavior
  • Build dashboards in Tableau or Excel which communicate various web data, with emphasis on survey data
  • Ad-Hoc reporting for web analytics as needed
  • Analysis by audience segmentation
54

Analyst, Web Analytics Williams Resume Examples & Samples

  • Work with eCommerce VPs and brand business partners on identifying testing and personalization efforts. Build consensus and buy in from key stakeholders
  • Develop and execute A/B tests on the site in conjunction with the brand's site manager and developers using our testing tool and by leveraging the support of the consultant from testing tool vendor
  • Create custom queries using SQL, SAS, and analytics tools to pull data from our Customer Data Warehouse (CDW) to develop advanced analytics reporting and answer deeper business questions
  • Establish a relationship with the brand ecommerce lead/VP as trusted resource and provider of key business data and analytics
  • Work with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality
  • Actively partner and develop effective relationships with related groups in the brand's eCommerce management, eMarketing, and IT to facilitate and manage efforts across team to turn insights into practice on the site
  • Guide the work of the off-shore analytics team in the production of new reports or analysis
  • 3 years of experience working in web analytics or related area. Working in Retail industry or with multi-channel data strongly desired
  • 2 - 3 years of experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar. (Coremetrics preferred.)
  • Strong Excel skills
  • Knowledge of website technology a plus (HTML, CSS, JavaScript)
  • Good knowledge eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
  • Strong business acumen with Retail industry knowledge desired
  • Experience guiding off-shore work desired
  • LI-KS
55

Analyst, Web Analytics Resume Examples & Samples

  • Adept at performing basic statistical analysis, such as calculating statistical significance, distributions, etc
  • Has or is interested in developing skills to be a hands-on practitioner of multivariate statistical analysis (regression and simple segmentation)
  • Ability to query/join/transform data in a relational database
  • Effectively communicate complex ideas to primary client contacts, both verbally and in writing
  • Superb at time management and project management Education and/or Experience Required
  • The applicant must have a bachelor's degree or equivalent work experience and training
  • The applicant should have at least 1-2 years of work experience in a business environment, with a minimum of 12 months successfully working within an intensively client-focused model such as an external consulting or marketing services firm
  • Experience with one or more web analytics tools a must
56

Trainee Web Analytics Resume Examples & Samples

  • Providing eCommerce team with insights through reports, dashboards and visualizations helping them answer business questions
  • Support day to day digital analytics needs from stakeholders across the wider organization
  • Perform system administrator role and pick up ad hoc insights and reporting requests from web data
  • Analyze data with the purpose of understanding or drawing conclusions for decision making purposes
  • Inspect and evaluate the web analytics implementation for data quality purposes
  • Genuine interest in the sporting goods industry, digital experience, and digital analytics (web, social, marketing, etc)
  • A good communicator, open to feedback, proactive and a hands-on attitude
  • Advanced computer skills, proficiency in Microsoft Excel is a must
  • Graduated in Mathematics, Statistics, Econometrics, Computer Science, Business or Marketing at a university or other instance of higher education
  • Affinity with Web, Social, or Marketing Analytics, preferably some exposure to tools like Adobe Analytics, Google Analytics 360, BrandWatch, Nuvi, Simple Measured or the likes
  • Affinity with Reporting Tools, preferably some exposure to BI tools like Microstrategy, Cognos, Business Objects or visualizations tools like Tableau, and with SQL, NoSQL and Big Data Platforms
57

Web Analytics Senior Manager Resume Examples & Samples

  • Manage site tagging requirements, execution and impact of tags on site performance and customer privacy
  • Enable Adobe analytics access and develop an analytics roadmap in partnership with IT
  • Funnel reporting and insight, special project web analytics reporting and insight around pricing, product, device launches
  • Mobile First App reporting and Tagging
  • Create reporting and conduct analysis that will assist the Internet in accomplishing its objectives of revenue stimulation, subscriber growth, profitability enhancement and churn reduction by utilizing information captured by Core Metrics and the Data Warehouse (POS and Billing systems of Verizon Wireless)
  • Design, develop, and deliver daily/weekly/monthly and ad hoc reporting packages that analyze program success in areas like subscriber growth, churn, inventory, campaign effectiveness, new price plan/feature activation and migration, revenue impact, etc
  • Integrate and automate routine reports involving multiple POS, Billing and Data Warehouse systems, focusing on DW data integrity, data compliance, systems and tools transitions
  • BA or BS required
  • 5+ years in telecommunications or wireless industry
  • 4+ years experience w/Advanced Teradata SQL skills
  • 5+ years experience with web analytics tools such as Site Catalyst / Adobe Analytics
  • Experience in web-based publishing tools preferred
  • Ability to create solutions that minimize manual processes without sacrificing user flexibility
  • Advanced proficiency with Access/Excel/Word/PowerPoint
  • Results oriented, self-starter, proactive and flexible
  • Effective communication and report presentation skills
  • Must be able to plan and manage numerous processes and ad hoc projects simultaneously
  • Effectively prioritize tasks and meet customer requirements for timeliness and accuracy
  • Ability to manage and work with both technical and non-technical teams and/or staff
58

Web Analytics Specialist Resume Examples & Samples

  • Partner with Strategic Marketing Partners to understand their marketing initiatives and goals in order to develop robust analysis and actionable insights to drive results in marketing programs across multiple channels
  • Drive digital analytics focused on measuring marketing activity ROI though reporting and dashboards
  • Be responsible for performing data mining and analysis that improves planning, execution and optimization of traditional and digital marketing strategies
  • Partner with an assigned business unit to optimize programs in all aspects of Digital Marketing, including
  • Search Engine Marketing & Optimization, and Email Marketing
  • Use quantitative data gathered with software measurement tools, traffic extracts, click streams and drill-downs to develop an understanding of customer behavior, demographics and lifecycle
  • Coordinate report requirements with internal customers to meet business objectives
  • Apply statistics-based market intelligence to business issues and formulate recommendations
  • Typically requires proficiency in web analytics applications, strong database skills and technical understanding of website architecture
  • Build actionable reports, communicate analytic data effectively to multiple departments, several levels of management within the organization, and teams
  • Build custom data imports from Google Analytics or other software
  • Responsible for monitoring and testing traffic
  • Define tracking strategies and identify new opportunities
  • Product business metrics (customer behavior, lifetime value, cost per acquisition, etc.)
  • Track SEO metrics (traffic trends, bounce rate, time on site, etc.)
  • Track engagement of visitors over time (e.g., propensity of visitor.)
  • Track paid channels in various Analytics tools and report on this data
59

Web Analytics Lead Resume Examples & Samples

  • Bachelor’s degree (MBA preferred)
  • At least 5 years working with Adobe Analytics tool set
  • Mid- level knowledge of google analytics and SQL
  • Demonstrate full comprehension of web tracking techniques and data flows
  • Proficiency with spreadsheets (MS Excel) and other MS Office and/or Google for Work tools.Expert use of Pivot tables and Macros
  • Executive level communication skills and presentation polish with ability to interact with all levels of end users and technical resources
  • Works effectively both independently and as a member of a cross functional team
  • Contributes to improvements in processes (technical or business) used by analysts
  • Drives focused decisions within specific areas. Is a key contributor to decisions beyond specific scope of role
  • Using strong analytical skills, provides insights as well as recommendations for changes
  • Handles multiple tasks, switches priorities and focuses as needed
  • Exhibits high degree of proactivity in analyzing customer behavior using available data to influence changes on the website
  • Understands the complex web ecosystems and best practices and applies this knowledge
60

Group Manager Web Analytics Resume Examples & Samples

  • Lead a team to deliver insight and understanding of visitor and customer behavior on Adobe.com
  • Synthesize Adobe Analytics and Hadoop data to drive deeper understanding of customer journeys
  • Understand key business priorities and marketing goals for Adobe.com, to create an analytics roadmap for the site to support sales and customer retention goals
  • Identify site requirements to ensure proper tracking of new pages and experiences
  • Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention
  • Collaborate with other marketing analytics teams and contribute to holistic funnel measurement
  • Drive next generation of report automation
  • Expert with Hadoop/big data environments to synthesize and analyze data
  • Expert at the creation and use of Excel pivot tables to drive analytics
  • Experience forecasting website traffic
  • Ideal candidate can communicate clearly, concisely, effectively across multiple levels within the organization. The ability to transform data into clear Powerpoint based presentations for senior leaders is critical for success
61

Associate Analyst Web Analytics Resume Examples & Samples

  • Produces regular website performance dashboards and reports, including data driven context and insights
  • Answers basic ad-hoc analytics requests from brand aligned partners. Takes direction for requests of increasing complexity
  • Understands behavioral segmentation concepts and can put together analyses via Adobe Analytics with guidance
  • Contributes to deep dive analysis of website performance issues across programs and features
  • Responds to web analytics peers with value and insights
  • Exposure to A/B testing concepts. Participates in test ideation and campaign analysis
  • Consults with stakeholders on interaction or referral tracking needs and creates url tracking parameters
  • Conducts audits of website tagging for new features and functionality to ensure data integrity
  • Identifies, logs, and vets website tracking bugs
  • Communicates with cross-functional partners regarding various website related initiatives
  • Bachelor's Degree or equiv. experience
  • Strong Excel skills
  • 1+ years minimum experience working in a web analytics or related reporting function
  • Exposure to web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms
  • Knowledge of basic web analytics fundamentals
  • Experience with eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc. is a plus
  • Basic business acumen with Retail industry knowledge a plus
  • Solid verbal and written communication skills. Able to effectively present analytics data to business users at peer level and occasionally the Manager level
  • Strong attention to detail and organizational skills to manage a multiple work requests
  • High energy and results oriented. Looking to make improvements and change
  • LI-KD
62

Web Analytics Developer Resume Examples & Samples

  • Design and develop Omniture tagging for Safeway's web and mobile digital platforms
  • Build and execute tagging test cases to ensure that the appropriate metrics are being collected by Site Catalyst and fed into the enterprise data warehouse
  • Optimize the reliability, accuracy, and flexibility of the information delivered by the Adobe / Omniture Site Catalyst web analytics solution in support of the Safeway Internet, eCommerce, and customer-facing web and mobile digital solutions
  • Assist in the diagnosis of issues as they arise in the tagging of web pages, mobile apps, use of Site Catalyst data feeds, and integration into the corporate data warehouse
  • Drive the integration of Site Catalyst and site tagging with the Ensighten/DTM enterprise tag management solution
  • Drive the definition and implementation of standards for web analytics development
  • Contribute to the definition of enterprise data warehouse requirements for web analytics reporting
  • Develop and optimize data feeds from Site Catalyst to the Safeway data warehouse
  • Drive collaboration sessions among IT and business groups to facilitate optimal tagging, reporting, and analytics capabilities in support of Safeway's digital platforms
  • Provide a leadership role in the evaluation and use of web analytics capabilities that allow Safeway to maximize insights into the use and effectiveness of its digital platforms
  • Demonstrate an instrumental role in the implementation and adoption of web capabilities such as testing, targeting, and personalization
  • Test Omniture tagging for mobile apps and web through standard debugging tools (Charles Proxy, Fiddler, etc.)
  • Be a part of the Statistical Modeling evangelization tea
  • Passionate about maintaining quality solutions and providing superior customer service
  • Innovative thinker with a passion to solve challenging problems
  • Extensive experience using Adobe / Omniture Site Catalyst for web site tagging, report generation, and data feeds is mandatory
  • Debugging/Testing Omniture tagging on Mobile and Web Platforms is a must and ability to use DTM/Ensighten desirable
  • 5+ Years HTML, JavaScript, Web Service, and OOP experience and developing or supporting J2EE eCommerce web applications preferred
  • Strong experience writing SQL, preferably against Teradata and Oracle databases mandatory
  • Strong troubleshooting skills with an ability to quickly diagnose complex production issues
  • Experience providing tagging and analytics for mobile applications mandatory
  • Results oriented person with an ability to work well in a team or as an individual contributor
  • Strong knowledge of eCommerce and web technology development practices, technology, and tooling is required; including: system flow analysis, debug of web logs, and web client troubleshooting tools
  • Experience with Adobe / Omniture suite of products is a must
  • Proven skills communicating across various levels of an organization
  • Bachelor's degree in Computer Science, or equivalent work experience
  • Knowledge of Base SAS 9.4, SAS Macros, PROCS, and Statistical Modeling is desirable and good to have
63

Associate, SEO & Web Analytics Resume Examples & Samples

  • 70 % Develop and Produce Dashboards and Reports
  • 1 or more years
  • 1+ years experience in performing the following
  • Creating dashboards
  • Providing consumer insights
  • Working with Google Analytics 360 suite or similar products
  • Tableau or similar application experience preferred
  • Analyzing complex data sets and simplifying presentation of metrics
  • Debugging and problem solving skills
  • Excellent time management, problem solving, teamwork, and communication skills
  • Ability to follow technical specifications and production processes
  • A passion for learning new technologies / techniques
  • Able to design and develop solutions to meet functional and non-functional requirements
  • Detail oriented and analytical with good organization skills
  • Must have the ability to prioritize multiple activities and tasks simultaneously and adapt to a rapidly changing environment
  • Communicate effectively with individuals at various levels within the organization
  • Highly motivated and able to work independently with little supervision
64

Manager, web Analytics Resume Examples & Samples

  • Minimum Bachelor’s degree in IT, Business, Marketing or similar field required with a concentration in e-commerce or web preferred
  • 5+ years experience of SEO/SMO experience, with demonstrated ability to increase rankings
  • 4+ years of experience working with web analytics tools, website quality tools (Omniture & Google Analytics preferred)
  • Knowledge and application of project management principles
  • Must be a self-starter with a can-do attitude, requiring no direct supervision for day to day workload
  • Excellent research skills, analytical skills and detail orientated
  • Experience developing and delivering reports and presentations to management
  • Superior organization, prioritization, and self-motivation skills
  • Excellent communication skills, both verbal and written
  • Strong interpersonal skills with student and staff populations
  • Strong computer skills. MS Office Suite
  • Academic or education space background
  • Organizational process improvement experience
  • Interact effectively as either a leader or as a member of a team and work collaboratively with other departments
  • Listen to customers (e.g. staff, etc.) and to understand and respond positively to their requests
  • As part of EDMC’s employment process, finalist candidates will be required to complete a background check and drug screen
65

Senior Analyst Web Analytics Resume Examples & Samples

  • Lead the design and implementation of complex digital analytics requirements with a strong understanding of how to develop analysis around business goals
  • Responsible for driving Digital Ops in accomplishing its objectives of revenue stimulation, subscriber growth, profitability enhancement and churn reduction
  • Oversee the design and delivery of reports and insights that analyze program success in areas like subscriber growth, churn, campaign effectiveness, and funnel performance
  • Support the team in the development and maintenance of key web, business and marketing KPIs, definitions, and operational processes in order to support Finance, Sales, Marketing, Product, and Service for the Internet Channel
  • Manage tagging specs, implementation and testing (through data validation) of all web properties
  • Maintain data integrity by ensuring all tags are correctly implemented
  • 3-5+ years of relevant experience in digital analytics, metrics and reporting
  • 2+ years of e-commerce experience a company with a large website and a merchandising analytics component
  • Experience with channel attribution experience and experience with digital advertising metrics
  • Experienced with SQL and Tableau or other visualization tools is required
  • Experience with Adobe Analytics (Sitecatalyst) on Web and/ or Application Platforms (iOS/ Android)
  • Experience with Teradata, Aster, Hadoop, and testing tools (Test & Target) -- Ensighten, DFA/DFP is a big plus
  • Advance proficiency with Excel, Word, and PowerPoint
  • Effective oral and written communication and presentation skills
  • Exceptional logic, quantitative and analytical skills
  • Must be able to plan and manage numerous processes and projects simultaneously
  • 3-5+ years in telecommunications or wireless industry is a plus
66

Web Analytics & Product Specialist Resume Examples & Samples

  • Implement and customize web analytics and website optimization tools based on business needs, specifically Google Analytics, Adobe Analytics, Google Tag Manager, and tracking codes from online media vendors, such as Google AdWords, DoubleClick, Sojern, Facebook, and others using JavaScript, HTML and TravelClick’s proprietary Content Management System (Hospitality ToolBox) and Online Reservation (iHotelier) systems
  • Gather information and work with Digital Producing teammates to make decisions. Requires relationship-building with other divisions, especially creative and technical teams. Requires contributing to complex projects and working with the DEV teams and marketing associates to carry out tasks to meet ever-changing deadlines. Must often manage competing business priorities
  • Upgrade, update, and enhance current sites for responsive design and optimized user interface; update content and graphics; monitor performance and results
  • Convey client concept, code, and publish standards-based content for a variety of formats, including web, smartphones and tablets
  • At least 1-2 years of hands-on experience in a Web Design/Development environment, and experience utilizing issue tracking systems, such as Salesforce or Service Desk
  • Strong analytical skills and a capacity for creative problem-solving
  • Excellent customer-facing skills, including the ability for organized and timely updates, empathy, and the ability to communicate with customers on complex issues via phone, email, or Web conference
  • Ability to work independently, to organize and prioritize multiple project responsibilities, and to produce quality work under deadline pressure
  • Ability to work outside normal office hours, including nights and weekends on shift basis
  • Ability to define problems, collect and access data, establish facts, draw valid conclusions and communicate conclusions in a verbal, diagram or written form
  • Enjoys the development of large-scale Web applications
  • Front-end development experience a plus
  • Knowledge of Adobe Photoshop, Illustrator, InDesign preferred
67

Manager Web Analytics Resume Examples & Samples

  • Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments
  • Experienced with Hadoop/big data environments to synthesize and analyze data
  • Data management and modeling a plus
  • Ideal candidate can communicate clearly, concisely, effectively across multiple levels within the organization. They can tell a story from the data including recommendations that impact the business. The ability to transform data into clear PowerPoint based presentations for senior leaders is critical for success
68

Web Analytics Lead Resume Examples & Samples

  • Using data to drive decisions and ultimately business action
  • Understanding behavioural data from web analytics
  • Educating and influencing others to adopt new marketing methods and techniques
  • Putting the technology enablers in place to drive effectiveness
  • Managing agency partners and suppliers
  • Developing a new digital marketing capability within a matrix organisation
  • Working within a digital marketing function to deliver business growth
  • Keeping on top of the ever evolving digital marketing marketing technology landscape
69

Experimentation & Web Analytics Analyst Resume Examples & Samples

  • Working in partnership with Product Managers, directly own live-site tests from initiation to conclusion, including identifying and specifying any necessary reporting enhancements for effective analysis, mitigate conflicts, make best use of resources and technologies, and deliver hundreds of millions of dollars of business value
  • Analyse experiments and present recommendations that deliver material improvements to business performance through fast and effective change
  • Develop new capabilities to improve productivity of insights at scale
  • Help to further enhance the “Test and Learn” culture within Hotels.com
  • Keep up to date on developments in the industry to help drive Hotels.com’s continuing data, analytics, innovation and testing leadership
  • Strong analytical mindset and skills, including the ability to break down complex scenarios into constituent parameters
  • Candidates must have that curious streak to want to investigate that data point, find that insight, understand how that works... and how we can use that knowledge to change to increase customer satisfaction and profitability
  • Strong stakeholder management
  • Strong organisational skills and attention to detail in all areas
  • Experience of data analysis using (at least one of) R / Python is preferred
  • Proficiency in SQL is preferred
  • Experience with a digital analytics tool (Google Analytics, Omniture/Adobe etc.) is preferred. If not, a strong willingness and aptitude to learn new tools and technologies is a must
  • Experience with online experimentation via proprietary or off-the-shelf products (e.g. SiteSpect, Test&Target, Optimizely, Maxymizer etc.) is preferred
70

Web Analytics Specialist Resume Examples & Samples

  • Creating and automating reports on performance of digital properties, including long-term traffic trends, audience segments, and the results of online marketing initiatives
  • Creating effective and holistic dashboards and presentations for senior leadership on digital marketing effectiveness
  • Interpreting digital analytics data into actionable insights to help improve and optimize marketing efforts
  • Identifying patterns and trends to understand user experience and behavior on Aero website(s), and make recommendations to increase traffic and conversions
  • Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time
  • Optimizing internal site search through use of correct metadata
  • Performing basic search engine optimization (SEO) tasks
  • A Bachelor’s degree at the minimum
  • Over 3 years of experience in an analytics-focused role
  • Pre-requisite - Experience with web analytics platforms such as Google Analytics or other analytics platform
  • Experience with tag management systems such as Google Tag Manager preferable
  • Experience with A/B and multivariate testing a plus
  • Strong Microsoft Excel / data management skills
  • Experience with data visualization and business intelligence tools would be a plus
  • Excellent communication skills and proven ability to collaborate effectively with global business teams
  • Must be a self-starter with strong ability to work independently as well as in teams
  • Experience operating in a global matrix environment
71

Senior Web Analytics Engineer Resume Examples & Samples

  • Previous project experience with Adobe Analytics / SiteCatalyst: tagging web pages with code, as well as, testing and debugging analytics code
  • Experience with Adobe Dynamic Tag Management (DTM), or similar tag management systems
  • Strong communication skills and working with multiple product teams
  • Real world experience in developing and maintaining libraries/code shared across multiple projects – and proper documentation of such libraries
  • A Plus: experience with tagging mobile (iOS or Android) and/or desktop applications with Adobe Analytics or similar tools
  • A Plus: basic level of analytics skills and processing of data sets
  • A Plus: experience with advanced features of Adobe Analytics (classifications and calculated metrics, administration), import and export of data, Adobe Analytics API, integration with other tools (Usabilla, Optimizely, Decibel Insights, etc.)
  • Interface with other technical personnel or team members to finalize requirements
  • Write and review portions of detailed specifications for the development of complex system components
  • Complete complex bug fixes
  • Work closely with other development team members to understand complex product requirements and translate them into software designs
  • Successfully implement development processes, coding best practices, and code reviews
  • Operate in an Agile development environment while collaborating with key stakeholders
  • Resolve complex technical issues as necessary
  • Train entry-level software engineers as directed by department management, ensuring they are knowledgeable in critical aspects of their roles
  • Keep abreast of new technology developments
  • Mentor less-senior software developers on development methodologies and optimization techniques
  • Advanced knowledge of software development methodologies (e.g., Agile)
  • Expertise in development languages including but not limited to: Java/J2EE, JavaScript, jQuery, JSP, HTML, CSS, XML and SQL
  • Experience with Responsive Design and associated frameworks such as Bootstrap, and JavaScript frameworks such as Angular
  • Knowledge of Windows and UNIX platforms
  • Strong research skills
  • Strong knowledge in industry best practices in development
  • Knowledge in using and developing applicable tool sets
  • Ability to interface competently with other technical personnel or team members to finalize requirements
  • Ability to work well with internal and external technology resources
  • Ability to write and review portions of detailed specifications for the development of complex system components
  • Ability to complete complex bug fixes
  • Good oral and written communications skills
72

Business Intelligence / Web Analytics Analyst Resume Examples & Samples

  • Develop SQL queries to extract site traffic statistics from highly-normalized SQL database
  • Leverage web analytics software to supplement in-house traffic analysis efforts
  • Develop standardized reports for the Executive Team, the Product Management team, and the Marketing team’s use in the evaluation and refinement of new and existing products
  • Define and analyze key site conversion rates, funnels and drop-off rates
  • Recommend and usher changes through the product development lifecycle that improve conversion rates and site usability by utilizing Web Optimization and A/B testing tools
  • Ability to understand a schema and extract data from highly normalized databases
  • Ability to create SSRS on Demand Reports
  • Ability to create, schedule and monitor daily, weekly and monthly SQL Server Agent jobs
  • Data Warehouse data extraction skills and experience
  • In depth use of web analytics software (Google Analytics) from set-up (tag manager, regular expressions, parameter identification, filter application, goal set up etc.) through page and click stream analysis
  • Web Optimization and A/B testing experience a plus
  • Minimum of 3-5 years’ experience in a data intelligence/analysis role with an Internet or software company
  • Keen analytical mind and problem solving skills with emphasis on Web Analytics applications (Google Analytics), data mining, and statistical forecasting
  • Bachelor’s degree in any discipline with requisite skills
  • LI-AM2
73

Senior Web Analytics Analyst Resume Examples & Samples

  • Respond to the daily needs of the Bankrate’s Vertical businesses by fielding questions from leadership, translating them into an analytics framework, and providing actionable results
  • Utilize internal (SQL databases) and external data sources (Omniture/Google Analytics/DFP) to develop and maintain dynamic and scalable dashboards to track key performance metrics for the Bankrate Vertical businesses as well as specific sources of traffic, channels, or products
  • Investigate and analyze traffic trends using Omniture/Google Analytics and data from other proprietary sources
  • Develop ROI business cases to support new and existing product development
  • Plan and execute methodical A/B tests to improve user experience and optimize revenue
  • Ensure data integrity across all performance-based metrics, tracking and reporting
  • Interpret and communicate information in a manner that can be comprehended by non-analytical audience
  • Undergraduate or Master’s degree in a quantitative field (e.g. engineering, business, economics, finance, statistics, and analytics)
  • 5+ years of data analyst experience
  • Strong analytical background with a proven track record demonstrating an aptitude to compile data in comprehensive reports, analyze trends and make fact-based recommendations
  • Strong experience with data manipulation and blending across different data sources (GA/Omniture/DFP/SQL databases)
  • Proficient at writing SQL queries against complex databases for the purpose of data extraction
  • Experience with Google Analytics. Google Analytics Big Query and Google Tag Manager (GTM) experience a plus
  • Experience with A/B, multivariate testing tools such as Optimizely
  • Experience with reporting and visualization tools like Tableau, MS SQL Server Reporting Services (SSRS), Looker, etc
  • Knowledge of the Internet landscape, including a comprehension of display advertising, lead-oriented/search-oriented (cost per click, cost per lead, cost per call) business models
  • Ability to translate business questions into problems solvable using analytics tools, and enjoy converting the results of your analyses into visual stories tailored to the needs of the audience
  • Strong written and verbal communication skills and have experience working on and communicating with fast-paced, dynamic teams
  • Excellent Excel and PowerPoint Skills
  • Team-oriented, self-motivated, success-driven, roll-up-your-sleeves attitude
  • Experience with at least one advanced analytics tool (such as R, Python, SAS, Matlab, Stata, or SPSS)
74

Web Analytics Lead Resume Examples & Samples

  • Set up Web Analytics within GA360 for Grainger Tech
  • Identify and set up critical reports and metrics within Google Analytics
  • Partner with third parties to ensure accuracy of information and trouble-shoot any issues on an ongoing basis
  • Report out on key trends and insights from analytics tools
  • Flag any anomalies quickly and drive to root cause independently
  • Partner across Grainger Tech’s organization to share results and insights, following up on questions as needed
  • Undergraduate degree in mathematics, computer science, statistics or equivalent subject required; graduate degree preferred
  • At least 3-5 years of experience within web analytics
  • Experience with GA360 and Google BigQuery strongly preferred
  • Ability to link web analytics results to data from other sources to drive insights
  • Ability to independently identify trends, get to root cause, and drive second-order insights from web analytics reports and data
  • Mastery of and comfort with large data sets
  • Experience coding and with analytical tools, such as SAS, SQL, R, preferred
  • Strong business judgment and ability to think through and solve complex problems
  • Comfort with ambiguity and ability to get to the right answer at a reasonable level of precision (“80/20” rule)
75

Web Analytics & Insights Manager Resume Examples & Samples

  • Implement dashboards and prepare monthly updates that summarize month over month/year over year Web and eCommerce performance
  • Provide regular, meaningful and actionable insights based on data that enables the business unit marketing teams to take action to drive conversions and adjust strategy
  • Share insights around eCommerce functions and support the eCommerce team with analytics
  • Conduct ad hoc analysis as required to address key questions and issues
  • Provide ad hoc training of web tools - specifically Adobe Analytics for end users across the enterprise
  • Work with the technology team and vendor(s) to ensure business requirements are understood and being met during the implementation phase
  • Update and maintain business reporting requirements by working with the various teams to identify success events, conversion points, KPI's and report dimensions needed to understand product success
  • Ensure analytics tags are setup properly within the web experience
  • Develop a monthly process to generate new ideas and initiatives to optimize the eCommerce and Web experience
  • Provide appropriate competitive analysis and benchmarking to members of the executive committee and Web management team
  • Bachelors’ Degree in related field, or equivalent work experience
  • Three plus years of relevant experience working with analytics (Google Analytics, Adobe Analytics, etc.), tag management (Adobe DTM, Ensighten, etc.) and testing (Adobe Target, Optimizely, etc.) platforms
  • Ability to read JavaScript, HTML, and CSS; ability to write a plus
  • Demonstrated ability to create model to track performance of the eCommerce and Web experience
  • Demonstrated ability to answer business questions using analytics data and tools
  • Demonstrated ability to communicate analytic insights to non-analytic stakeholders
  • Strong team player and experience working cross functionally
  • Excellent analytic skills and fluency with Microsoft Excel
76

Practice Expert Enterprise Marketing Analytics & Insights Web Analytics Resume Examples & Samples

  • Address complex analytics assignments by framing the problem covering a range of businesses inside a bank
  • Use a range of analytical methods to generate business relevant insights for consulting projects using data mining and other analytical techniques
  • Handle large data volumes that may come from multiple sources and in structured or unstructured formats
  • Prepare and deliver thoughtful and impactful presentations to senior level business partners, keeping in mind industry and consumer trends as comparison points
  • Use of advanced visualization tools may be required (Teradata Aster AppCenter). May need to create dashboards and other interim reporting
  • Prioritize and communicate one-time unplanned partner inquiries to address new or related questions
  • Ensure integrity of analyses through rigorous attention to detail and validation of data, including adherence to all regulatory, privacy, compliance, and security procedures
  • Understand the specific and tangible benefits of how the analytic efforts support the business line and be able to fully understand business objectives and underlying drivers
  • Excellent communication skills, advanced level of English
  • 3-5 years of relevant experience in analytics
  • 3+ years of experience with SQL
  • Hands-on coding experience using R
  • Strong problem solving and analytical skills with high attention to detail, accuracy, and a sense of urgency to meet timelines
  • Strong independent organizational, multi-tasking, and prioritizing skills
  • Able to communicate complex analytic results clearly and concisely
  • Knowledge of concepts related to tagging and tracking system
  • Hands-on experience with Big Data technology
  • Coding experience using Hadoop (MapReduce)
  • Experience with Teradata Aster, Teradata Aster AppCenter
  • Experience with DoubleClick and Google Analytics
77

Web Analytics, Analyst Resume Examples & Samples

  • 2+ years of experience analyzing and optimizing digital marketing campaigns (owned / paid media)
  • Strong Google Analytics or Adobe Analytics aka Omniture experience
  • Experience with digital: campaign analysis, A/B testing, segmentation, tagging, reporting
  • Paid media analytics is a PLUS using the following tools: Doubleclick, Marin, Mediamath, etc
78

Web Analytics Specialist Resume Examples & Samples

  • Collaborate with internal stakeholders to assess and determine measurement opportunities for existing and upcoming web initiatives and make recommendations
  • Design and implement web analytics solutions that support business objectives
  • Monitor performance and provide actionable insights to foster improvement
  • Build reports and dashboards to clearly communicate complex data to internal teams
  • Troubleshoot and resolve technical issues
  • Proven ability to design, implement, and monitor web analytics solutions
  • Strong knowledge of Google Analytics, as well as other analytics apps, like Chartbeat, Mixpanel, Crazy Egg, etc
  • Experience with Google Tag Manager
  • Experience with visualization tools, like Data Studio and Tableau
  • Experience with A/B testing and tools, like Optimizely
  • Proficiency with Microsoft Excel and PowerPoint
  • High competency in HTML/JS
  • Passion for web technology and web marketing
  • Embraces and seeks innovation
79

BBM Grad-web Analytics Specialist Resume Examples & Samples

  • Analyze clients’ business and technical requirements
  • Identify relevant solutions to address business needs
  • Experience with a Web Analytics solution (Adobe Analytics (Omniture SiteCatalyst), Google Analytics, etc.)
  • Intermediate knowledge of Web HTML and JavaScript standards
80

Web Analytics Specialist Resume Examples & Samples

  • Produce and present analysis and recommendations for management and other key stakeholders based on web analytics data
  • Maintain and manage accurate tracking and tagging on the website
  • Develop and monitor key performance indicators related to both content and eCommerce objectives
  • Perform hypothesis-based analysis to investigate data anomalies, identify optimization opportunities, analyze testing results, and translate findings into recommendations supporting improvement of key KPIs
  • Ensure data accuracy by investigating data anomalies to determine if there are any issues, work with IT and Development teams to address issues, log issues to prevent the issue from reoccurring
  • Prepare and present all required reporting and dashboards for cross functional teams which include weekly reporting, eCommerceKPI analyses to drive decision-making around navigation/promotions/content
  • Propose web A/B testing based on digital driven analysis, execute testing, and provide action-driven recommendations of testing analysis and results
  • Review and analyze reports from web reporting tools and internal analytics systems, etc., which includes monitoring performance of key pages for conversion optimization opportunities
  • Manage relationships and workloads with outside vendors and consultants to deliver tagging and analytics changes according to cross-functional project schedules
  • Contribute to greater understanding of the customer through analysis of self-reported information, behavior over time, and shifts in the industry or customer
  • Develop and execute project plans related to site analytics and tag/feed changes
  • Support digital initiatives by creating forecasts based on multichannel activity
  • Create data models to better plan and predict behavior on the company website using multiple data sources and formats
  • Understand internally generated feeds to marketing partners, supporting any project or integration work
  • 3- 5+ years experience in web analytics or related field within interactive marketing
  • Experience in analyzing and interpreting qualitative and quantitative research data/results
  • Experience with using web analytics tools (e.g., Omniture, Coremetrics, Google Analytics) required
  • Experience with tag implementation or tag management solutions (Tealium, Google Analytics)
  • Experience with marketing analytics tools a plus (such as adometry, convertro, clearsaleing or visual IQ)
  • Fluency in MS Office Suite, with specific strengths in Excel and PowerPoint
  • General understanding of HTML and web technology
  • Experience with SQL, SSRS, MS Access or other database/statistical analysis tools
  • Experience with multivariate testing or A/B testing tools (e.g. Monetate or Adobe Test & Target)
  • Experience with business intelligence tools (MicroStrategy, PowerBI, etc) preferred
  • Understanding of, and experience with advanced statistical concepts and methodology such as statistical significance tests, correlation analysis, regression modeling, or montecarlo simulations is a plus
  • Exceptional analytical, critical thinking and problem solving skills
  • Ability to create actionable results under tight deadlines
81

Web Analytics Specialist Resume Examples & Samples

  • Prepare and present all required reporting and dashboards for cross functional teams which include weekly reporting, eCommerce KPI analyses to drive decision-making around navigation/promotions/content
  • 1-3 years experience in web analytics or related field within interactive marketing
  • Understanding of, and experience with advanced statistical concepts and methodology such as statistical significance tests, correlation analysis, regression modeling, or monte carlo simulations is a plus
82

Web Analytics Lead Resume Examples & Samples

  • Respond to high priority requests and tickets for multi-department initiatives
  • Experience / familiarity in advanced analytics software packages
  • Experience/ familiarity in ad-serving and web analytics tools (Omniture, Telium, Google Analytics, etc.)
  • Experience / familiarity with concepts of database design and SQL
  • Experience / familiarity with SEO/SCM capabilities
  • Experience / familiarity with digital ad effectiveness research
  • Experience with multivariate and A/B testing
  • Familiarity with web technologies including HTML and Javascript
  • Education: Bachelor’s Degree (accredited) in Interaction Design, Information Design, Interface design, Human-Computer Interaction or similar area of study, or in lieu of degree, High School Diploma or GED (accredited) and 4 years of relevant work experience
  • Experience: Five years of relevant work experience (in addition to education requirement)
  • Understanding of current web technologies and core web graphics formats
  • Creative, conceptual and problem-solving skills
  • Ability to work as a team player and interact with other technical teams
  • User research and analysis
  • Usability audits and testing
  • Interaction Design
  • Information Architecture
  • Visual design and branding
  • May require advanced skills in one or more of the following: - Various applications, databases, and technologies including but not limited to: Axure (preferred),Visio, Omnigraffle, MS-Office, HTML, CSS, JavaScript, Adobe Dreamweaver, Fireworks, Photoshop, Illustrator, Adobe Flash
  • Mastery of web design principles, information design, typography, color, and layout for web sites, application and mobile devices
  • Ability to lead a team and/or process
  • Previous supervisory experience is preferred
  • Content management systems
  • Analytics including Omniture, Google and Clicktale
  • Search Engine Optimization and Search Engine Marketing
83

Digital Analyst, Web Analytics Resume Examples & Samples

  • Provide technical and non-technical guidance to standards for data definitions, data management, data capture/tagging, and reporting
  • Perform the day-to-day activities for data governance lifecycle functions to ensure alignment with data, records, policies, and standards
  • Develop monitoring dashboards/reports for data quality to ensure the accuracy and quality of data through all upstream and downstream data channels
  • Perform assessments and data integrity gap analysis by partnering with stakeholders including analytics, business, and technology stakeholders to identify and document critical data elements, including metadata, lineage and business rules
  • Acquire in-depth knowledge of enterprise data, including its purpose and uses; this includes data profiling against potential enterprise sources of data to understand the data's content, completeness,quality, and meaning
  • Assist the Data Governance team in the enhancement of enterprise data policies, standards, and processes including preparing written analysis, present findings, and provide recommendations
  • Works with process and system owners to research and resolve the root cause(s) of enterprise data quality issues through in-depth data quality analysis and develop data quality monitoring tools
  • B.A. or B.S in Mathematics, Statistics, Research, Engineering, Computer Science or Business
  • Minimum 2-3 years of experience in data governance, data management and/or data quality-related function with a strong understanding of process re/design in either a business or IT role
  • Minimum 2-3 years of experience with strong analytical skills and basic understanding of statistics conducting quantitative and qualitative analysis, analyzing raw data, investigative skills, reporting, data mining, data manipulation
  • 3+ years of business or consulting experience to be self-directed with excellent organization, analytical and interpersonal skills, and consistently meet or exceed deadline deliverables
  • Experience with supporting an analytic data environment
  • Experience in delivering business intelligence focused reports, dashboards, visualizations (Tableau, MicroStrategy)
  • Previous experience working multiple data sources including Netezza, Oracle, Hadoop, flat data files, and web-based interfaces
  • Working knowledge of coding (SAS, SQL, Python, or Spark) and MS Office Suite to include: Excel (Advanced-level skills) and Visio
  • Ability to execute analyses from hypothesis to presentation
  • Project Management skills or background a plus, contributing to ability to work on multiple analytics projects and deliverables at the same time and work effectively in a team environment
84

Web Analytics Coordinator Resume Examples & Samples

  • Gather data from numerous sources
  • Help compile basic reports by request or according to schedule
  • Helps find other opportunities for on-site tracking and campaign tagging
  • Constantly monitors and reports on the progress of the project to all stakeholders by attending meetings and updating the interested parties
  • Good technical understanding and can pick up new tools quickly
  • Team player – collaborates well with other team members
  • Good problem solving and organizational skills
  • Basic administrative functions
  • Special projects as requested
85

Web Analytics Developer Resume Examples & Samples

  • Development and implementation of web analytics (Adobe Analytics/DTM) and other tagging on the Ryanair website
  • Validate the technical feasibility of creative designs
  • Collaborate with marketers and operations personnel to ensure a functional and usable experience for consumers across mobile and desktop platforms
  • Provide support for production systems and troubleshoot application related problems
  • Write/maintain documentation
  • Developing and integrating web analytics tag implementations, including data validation
  • Demonstrated experience with Adobe SiteCatalyst/DTM or Google Tag Manager (GTM)
86

Web Analytics Tagging Engineer Resume Examples & Samples

  • Platform Support and Implementation: Must be able to work as part of a team to support, document, maintain and extend the functionality of The Hartford’s digital analytics tagging infrastructure/environment. (using Tealium)
  • Vendor Management: The candidate will coordinate with multiple outside vendors across a variety of functions, such as
  • Proficient in tagging websites and mobile applications using responsive design, bootstrap, cordova, ionic, Angular frameworks and integrating with Tealium
  • Proficient in tag testing and using emulators/mobile devices for mobile Apps
  • Proficiency as a front-end web developer with expertise in JavaScript and JQuery programming for data capture and event handling methods via the DOM event model
  • Proficient in manipulating properties, methods and attributes of document objects via the DOM
  • Proficient in managing tags in a tag management system (Tealium)
  • Experience debugging JavaScript code using tools; FireBug, Chrome Developer
  • Familiarity with scripting for web analytics tool; Adobe Insight, Google Analytics
  • Familiarity in writing SQL, stored procedures, and analysis of normalizing data structures
  • Knowledge of creating interactive applications with fundamental AJAX elements and procedures
  • Strategic Thinking/Agility: Good understanding of the technical data challenges, needs, and expectations of a wide range of customers across multiple business segments
  • Strong business analyst skills; conducting feasibility analysis, requirements gathering, solution implementation
  • Effective written and verbal communication skills, including the ability to interact within all levels of the organization
  • Bachelor’s degree in Computer Science (or equivalent work experience) is required
  • Communication- Influence through a consultative approach
  • Customer Driven- Focus on “Harvest” – (our enterprise continuous improvement effort), innovative problem solving, and efficient local decision making for continuous improvement
87

Senior Manager, Web Analytics Resume Examples & Samples

  • Analysis
  • Experienced with Hadoop/big data environments to synthesize and analyze data. Demonstrated ability to tie web data and offline data together effectively
  • Strong knowledge of online marketing strategies
  • Ability to knit together Adobe Analytics and customer attribute data to deliver robust insights into customer behavior on Adobe.com
88

Senior Analyst Web Analytics & Optimization Resume Examples & Samples

  • Collaborate with the Analytic team in order to implement the department roadmap
  • Provide subject matter expertise to our internal teams and external partners
  • Participate in implementing a data driven culture
  • Interfaces with business clients
  • Develop analytic plans in order to capture and report on business or campaign KPIs
  • Gather business requirements for tagging/dashboard by conducting interviews with business stakeholders
  • Build reports/dashboards
  • Identify trends and insights in order to achieve maximum ROI
  • Work with business intelligence and other data analytics department in order to collect, enrich and share data across several platforms and departments
  • Collaborate with the IT department in the deployment and configuration of the banks analytic and optimization tools
  • Work on optimization projects, in order to increase digital performance
  • Provide analytic best practice across all digital & traditional channels
  • Bachelor's degree in a related field and five years' relevant experience OR Master's degree in a related field and three years' relevant experience OR University certificate/undergraduate diploma from the National Bank University Program and seven years' relevant experience
  • 3-4 years of IT experience with a combination of analytical skills
  • 3+ years experience with Google and Adobe Analytics
  • 3+ years as a JavaScript or front-end developer
  • 1+ years experience with Google or Adobe Analytics and or Tag Manager
  • 3+ years digital marketing experience in Adwords (SEM), SEO and Display Media Buy
  • Strong communication and organization skills
  • Highly adaptive and able to manage multiple priorities
  • College degree required, preferably in IT or Marketing
  • Certified Google analytics or Adobe Analytics (Site Catalyst) is an asset
89

Web Analytics Analyst Resume Examples & Samples

  • Performs research and analyses on a variety of topics related to the overall support of business operations
  • Creates and maintains reports to manage claim inventory, adjustment processes, audits, compliance, recoveries, coordination with other departments
  • Consolidates research and analyses into summarized findings and may develop recommendations to solve problems and issues related to business operations
  • Follows team coding standards for report design. Works to build, implement and support best practices among the team
  • Helps work with all levels of management team to develop business requirements for reports
  • 1-3 years
90

Senior Web Analytics Expert Resume Examples & Samples

  • Collaborate with internal teams as well as external 3rd parties to assist with data collection and reporting
  • Support requirements gathering and solution design workshops with the required data insights to building the ‘best fit’ solution
  • Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc)
  • Work with the web development team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
  • Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis
  • Capture requirements synthesized from multiple sources including product owners, development teams, and wider business
  • Experience of working with standard clickstream analysis tools: Omniture, ClickTracks, SiteCatalyst, WebTrends, HBX, CoreMetrics etc
  • Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • Experience in one or more roles in an online ecommerce or online support environments
  • High level of expertise with Business Intelligence tools, two plus years, such as Brio, Business Objects, MicroStrategy, Cognos etc with experience writing and tuning sql queries in a online or offline environment
  • Experience in using the Microsoft Office suite with very strong Excel skills
  • Business analysis experience in large size companies with multiple functions / business units preferred
  • Good understanding of SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts
  • Exposure to project management skills, business process redesign principles, tools and techniques
91

Web Analytics Platform Manager Resume Examples & Samples

  • Minimum 5 years experience in digital marketing
  • Demonstrated experience working with or supporting internal and external platform users
  • Working experience with web analytics platforms, such as Google Analytics and Adobe Analytics
  • Knowledge of FindLaw’s proprietary systems and platforms a plus
  • Proven ability to lead cross-functional teams, including technology, marketing, sales, account management, operations and finance
  • Demonstrated ability to effectively handle and prioritize multiple projects
  • Strong analytical, problem solving and decision-making skills
  • Strong project management and prioritization skills
  • Uses sound judgment to identify issues and escalates when appropriate
  • Understanding of SEO and digital marketing strategies and metrics used to evaluate outcomes
92

Web Analytics Specialist Resume Examples & Samples

  • Identifying patterns and trends to understand user experience and behavior on Honeywell.com, and make recommendations to increase traffic and conversions
  • Pre-requisite - Experience with web analytics platforms such as Google Analytics, Coveo and Sitecore Analytics
  • Experience with Tableau a plus
  • Experience with data visualization and business intelligence tools such as Tableau and Wave Analytics
93

Senior Analyst, Web Analytics Resume Examples & Samples

  • Design, create and maintain weekly, monthly and quarterly dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed platform performance reports
  • Manage analytics for various platforms including assessing measurement capabilities, overseeing tagging, testing and SDK implementation
  • Lead custom data visualization efforts for the Telemundo Enterprises’ programming research team
  • Maintain an awareness of competitive information and key industry trends to provide context for on domain and off-domain performance
  • Coordinate and handle reports on deadline, with short and long lead times
  • Able to work in fast paced environment
  • Awareness of and eagerness to learn about emerging technologies in social and digital space
  • Bachelor’s degree from four year University or College
  • 1-2 years’ experience in research, analytics and digital measurement
  • Required expertise in Adobe Analytics, Google Analytics or other digital measurement tools
  • Working knowledge of digital measurement technology (tagging, web services, digital tools, etc)
  • Understanding of emerging research methodology and technology
  • Proficiency in Microsoft Office, Excel, Powerpoint
  • Able to work independently and with good judgment
  • Ability to prioritize multiple assignments to meet deadlines
  • Spanish language fluency preferred– verbal and written
94

Trainee Web Analytics Resume Examples & Samples

  • A self-starter & good communicator, open to feedback, proactive and a hands-on attitude
  • Open to learning on the job and relishes change as a constant
  • Comfortable with working with large data sets and applying explorative data analysis
  • Affinity with Web Analytics, preferably some exposure to tools like Adobe Analytics, Google Analytics or CoreMetrics (or the like)
  • Affinity with data visualizations tools like Tableau is a strong plus
  • Affinity with SQL, NoSQL, R, Python and Big Data Platforms/technical language is a strong plus
  • A Mathematics, Statistics, Econometrics, Computer Science, Business or Marketing graduate
95

Web Analytics Analyst Resume Examples & Samples

  • Develop and oversee the execution of daily, weekly, and monthly reporting and performance insights for key eCommerce strategies
  • Present analysis, insights and recommendations for improving customer experience to executives and other business stakeholders
  • Work closely with analytics vendors and other relevant 3rd parties
  • Identify opportunities to improve customer experience and drive business results
  • Provide analysis and present findings with recommendations to management
  • Work with IT, user experience and A/B testing partners to bring recommendations to life
  • Analyze performance to gauge results of site enhancements and provide data-driven business insights
  • 2-4 years’ experience analyzing web or digital marketing metrics
  • BA/BS degree
  • Ability to understand performance data, draw conclusions, and to make recommendations
  • Ability to effectively balance various tasks simultaneously and adapt to competing priorities in a fast-paced working environment
  • Ability to work independently or as part of a group
  • Enthusiastic and self-motivated with a desire to learn new tools and technologies
  • Ability to translate business problems into actionable metrics
  • Driven to succeed and a natural problem solver
  • Experience working with analytics tools such as Omniture Site Catalyst, Google Analytics, Coremetrics, WebTrends, ect
  • Direct retail experience preferred, although not required
  • Familiarity with web technologies include HTML and Javascript a plus
96

Internship Web Analytics Resume Examples & Samples

  • Education: 3rd/4th year student within Business Administration, Engineering, Management or other related faculty
  • Fluency in English, with excellent verbal and written communication skills
  • Proficiency in Microsoft Word, PowerPoint and Excel
  • Ability to work in complex environment with multiple stakeholders
  • Strong analytical and problem solving skills
  • Academic, volunteering or previous internship experiences related to the position are a plus (please include in your CV)
97

Web Analytics Lead, Building Resume Examples & Samples

  • Subject matter expert for driving the web analytics data strategy
  • Provide business requirements and collaborate with internal teams on data capture strategy that will support advanced analysis and insights on consumer behavior
  • Definition and tracking of key performance indicators to measure the performance of the e-commerce business
  • Design and development of website, sales, and operational health reports/dashboards
  • Design, administer, and analyze the results of A/B and multivariate tests for micro and macro conversion optimization
  • Performing ad hoc analysis and then reporting/presenting insights
  • Collaborate with internal teams on defining population segments to support personalized consumer experiences
  • Provide ongoing insight into industry trends in web analytics, site optimization, and customer segmentation
  • Bachelor's degree in Statistics, Finance, Business, Engineering, or other quantitative field
  • At least 3 years analytics experience in web or consumer behavior
  • Two plus years experience with Google Analytics, Adobe Analytics, or similar web analytics tool set
  • Two plus years experience with Optimizely, Adobe Target, or similar multivariate testing software
  • Understanding of best practices in data analytics and statistical relevancy
  • Ability to distill large data sets into actionable insights that drive business value
  • Experience defining consumer segments based on product market research
  • Effective at working independently and as a member of a cross-functional team
98

Web Analytics Team Lead Resume Examples & Samples

  • 5+ years of experience in digital media with an emphasis in analytics, optimization tools, and/or business intelligence
  • 3+ years of experience in web analytics from analysis to implementation
  • 1+ years of experience in social analytics
  • Strong interpersonal skills with the ability to clearly communicate information – both written and verbal – to multiple audience types
  • Ability to quickly shift between responsibilities that demand longer term strategic vision and immediate tactical decisions/work
  • Bachelor’s degree required. Master’s degree or equivalent work experience a plus
  • Knowledge of JavaScript and its application in the use of data collection
  • Knowledge of standard BI tools. SQL, Spark, Hadoop, R, Data warehousing
99

Business System Analyst Data Telemetry & Web Analytics Resume Examples & Samples

  • Adobe Analytics suite of solutions: VISTA, segmentation, business logic, mobile analytics, data feeds, data APIs
  • Passion for Web and Mobile Analytics including Voice of the Customer
  • Experience with requirements gathering sessions including use of interviews, document analysis, workshops, surveys, site visits, business process outcome modeling, personas, user centric design, task and workflow analysis
  • Experience translating business requirements into technical requirements, including but not limited to use cases, user stories, customer journeys and storyboards
  • Experience, interest and adaptability to working in a Lean/Agile solution delivery environment, including managing tickets throughout the development process and QA’ing tickets to ensure accurate implementation
  • Excellent collaboration, listening, written and verbal communication skills
100

Web Analytics Engineer Resume Examples & Samples

  • Drive the analytics data collection and measurement efforts by translating the business requirements into feature measurement specifications
  • Own the feature measurement specifications development and documentation efforts
  • Work closely with analysts and product teams to identify and work to resolve tagging/analytics gaps
  • Develop and document data collection standards for all new development efforts/site functions
  • Manage tagging defects - Monitoring changes/implementations, validations and track defect resolutions
  • Provide consistent updates on the status of progress/issues, risks and concerns to digital analytics management
  • 50% Data Enrichment & Governance: Drive the accuracy/integrity of collection and measurement data through validation, testing, and documentation. Contribute to standardization and governance efforts. You will own the feature measurement specifications development and documentation efforts. And help develop and document data collection standards for all new development efforts/site functions
  • 20% Reporting & Analytics: Work with our Business Analysts to identify and help develop new metrics and report creation to provide new insights. Pursue enhanced data capture and seek new sources of data. Help automate reporting to monitor important metrics, build prototypes, and deliver requirements to development teams
  • 30% QA: Ensure the complete and continuous adherence to the instrumentation standards to maintain a high reliability of the data that flows into our data warehouses. Understand the testing life cycle of web development to ensure that the analytics tracking specs have been implemented as requested. Utilize software to continuously track the integrity of our instrumentation across multiple sites
101

Web Analytics Analyst Resume Examples & Samples

  • Work with e-Business, analytics, and marketing teams globally to understand business objectives and to design approaches to measuring corresponding online activity
  • Construct clear, easy to understand reports to meet specific stakeholder requirements
  • Create and present data-informed presentations that describe the online customer journey to stakeholders at all levels of the business and recommend impactful changes to the online experience
  • Use search engine optimization analytics and best practices to identify and communicate the technical and contextual work needed to improve
  • Communicate appropriate applications and expectations of search engine optimization techniques and train stakeholders in the use of SEO measurement tools
  • Manipulate and connect large data sets using R, SQL, and other analytical tools to identify commonality between web analytics and the broader customer data ecosystem
  • Identify opportunities to automate analysis and insight generation to drive a more nimble and responsive digital customer experience
  • Lead efforts to expand our measurement ecosystem throughout the enterprise
  • Expertise in Adobe Analytics and related web analytics tools including Data Warehouse, Report Builder, RStudio, and Tableau
  • Proven record of generating insights from web data to drive improved digital strategies, optimization efforts, and the customer's digital experience
  • An expert understanding of the principles of web analytics and can apply the information to complex situations, and provide expert support for other practitioners
  • Expert understanding of search engine optimization and the proven ability to identify and communicate the technical and contextual work needed to improve
  • Ability to drive increased connectivity across multiple data sets to deliver new insights and marketing functionality
  • 1+ year's SEO analytics experience
  • 3+ year's Adobe Analytics experience
  • 1+ year's R, SQL, Tableau, or equivalent tool experience
  • 1+ years' experience creating and delivering compelling presentations to all levels of an organization to compel change
  • Experience informing content optimization workflows
  • Experience in digital marketing tactics and best practices
  • Knowledge of data visualization platforms such as Tableau
  • Experience in application development processes or technical architecture
  • Experience in content personalization
  • Experience in enterprise-level Content Management Systems
  • Degree in a Marketing, Information Technology, or Business/Management discipline or equivalent experience
102

Web Analytics Lead Resume Examples & Samples

  • Minimum 3 years experience in online analytics or related field
  • Experience with Google Analytics (configuration, APIs, reporting automation, and dashboarding)
  • Degree, preferably an MS in mathematics, statistics, operations research, computer science, engineering, econometrics, or similar quantitative analytics discipline
  • Ability to work well in cross-functional teams and prioritize requests from multiple stakeholders
  • Good verbal and written communication skills; demonstrated ability to convey statistics concepts and analysis results to non-experts
  • Familiarity with advanced GA features (use of Google Tag Manager, data schema design, reporting and analysis in BigQuery)
  • Experience with data collection strategies and methods for mobile Apps
  • Experience with online mobile retail
103

Associate Manager, Web Analytics Resume Examples & Samples

  • Provide input on strategy, project prioritization, and drive toward measurable and specific goals
  • Proactively search for meaningful patterns, trends, and relationships among large amounts of data to identify the KPIs and establish analyses that lead to actionable findings and recommendations with revenue impact
  • Collaborate with business stakeholders to understand relevant goals, define success metrics and measurement schemes, and translate them into KPIs. Demonstrate impact on key KPIs and provide follow-up recommendations
  • Create, maintain, and monitor periodic reporting to monitor data consistency, business health, and identify new opportunities
  • Train and support business users in web analytics or other toolsets to empower them to make data-driven decisions
  • Demonstrated ability to deliver data-based recommendations for quantifiable improvements in business results and consumer satisfaction
  • Ability to communicate complex issues clearly and effectively to internal and external clients and vendors, both orally and in writing
  • Action-oriented with the ability to multi-task and discern priorities
  • Bachelor’s degree in Business, Marketing or related field and a minimum of 3 years of experience in eCommerce business intelligence environment. Equivalent combination of education and experience may be substituted
  • 2+ years working experience in web analytics/web analytics tools (ex: Adobe Omniture, Coremetrics, or Google Analytics) is required
  • ECommmerce and Digital Marketing experience preferred
104

Senior Manager Web Analytics Resume Examples & Samples

  • Collaborate with business, marketing, and technology teams to understand business goals, translate those goals into tracking solutions, and develop corresponding product requirements
  • Design and implement analytics solutions to meet data collection and reporting needs; perform quality assurance to guarantee clean data
  • Maintain and govern integrations across Adobe tools including Dynamic Tag Management, Reports & Analytics (Omniture), and Target
  • Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization
  • Maintain detailed documentation of data collection methods and dependencies
  • Solid expertise with JavaScript and JS frameworks such as JQuery
  • Practical understanding of web standards, protocols and development libraries
  • Familiarity with database technologies, specifically relational databases, data warehousing, or other database query tools and languages
  • Strong experience in a tag management system like Adobe DTM
  • Exceptional analytical, quantitative, problem-solving, and critical thinking skills
  • Strong interpersonal and communication skills for working with various data stakeholders
  • Experience in web analytics tracking such as Adobe Analytics (Site Catalyst and Discover) or Google Analytics
  • Hands-on experience with a/b testing and/or multivariate testing tools used to optimize consumer experiences
  • Web or app development experience
105

Intern, Web Analytics Resume Examples & Samples

  • Play an integral role in analyzing and improving Emerson web sites
  • Development of key performance indicators and dashboards for business and marketing use as well as consult on design, usability and information architecture based on learning’s from web analytics
  • Work with internal and external experts in Web Analytics, Web Design, Web Development, SEO and Search Marketing
  • Communicates with resource person to get input/raw data needed for report generation
  • Cleans extracted data using pre-defined guidelines or instructions
  • Formats extracted data based on expected report output. (with batching capability)
  • Extracts/generates quantitative information from databases using standard queries. (basic coding)
  • Formats extracted data based on expected report output. (multiple data formatting requirements)
  • Consolidates and standardize data structure from different data sources
  • Combines extracted data from multiple resources using automated tools (excel, macro, database)
  • Categorizes and segments extracted data using tools to convert data to information relevant to the report (excel, macro, database)
  • Calculates data using available fields within the gathered information. (basic math)
  • Creates reports based on standard templates
  • Coordinates and validates with stakeholders on reporting requirements (product quality metrics, new vs. legacy)
  • Provides own work estimates and can negotiate turnaround time within the team
  • Provides status updates on report development, raise issues encountered and adjust timeline as appropriate
  • Gathers and collates data from different sources based on approved requirements (Established Simple Reporting)
  • Performs data validation to achieve data consistency
  • Generate, analyze, create report/dashboard from different sources and submit to requestor
  • Monitors subscription activities in Emerson Process Management communications
  • Creates Google UTM codes
  • Schedules MAP automated reports upon request
  • Provides analysis for digital marketing dashboards (Google Analytics, WebTrends, Eloqua, Foresee, etc)
  • Analyzes data and provide measure on web activities (eStore)
106

Senior Web Analytics Specialist Resume Examples & Samples

  • Contribute to enterprise analytics architecture based on best practices
  • Gather technical requirements and implement Adobe Marketing Cloud components and multi-report suites tagging using Dynamic Tag Management (DTM) and Tealium IQ
  • Write Solution Design Reference (SDR) documents, analytics roadmaps, test plans, and project documentation
  • Agile development, gather business requirements, and create dataflow diagrams
  • Translate requirements into functional design and create technical specifications to be used by developers
  • Implementation, testing and support of analytics tags
  • Project-manage elements of web analytics road map and ensure enhancements make release schedules promptly
  • Configure SiteCatalyst Custom Traffic Variables (sProps) to track and capture traffic metrics for Pageviews, Instances (time particular values was sent to the traffic variable), Visits, various types of Unique Visitors, and Total Time Spent, Pathing, Hierarchy Variables, and List Props
  • Configure SiteCatalyst Success Events (KPIs) (Counters, Currency, and Numeric) purchase events such as Orders, Revenue, Cart (opens, views, checkouts, adds, removes, Units and Lead Form Submission
  • Configure Adobe SiteCatalyst Conversion Variables (eVars), used Campaign Conversion, Counter Conversion, to breakdown success events into manageable buckets such as (allocation, linear allocation across multiple visits, and expiration for cookies)
  • Identify and document gaps in the data capture strategy and collaboratively implement enhancements
  • Positions in this function deliver professional level technical work in support of the development of company products, tools, platforms and services, typically for an external customer or end user
  • 5+ years of site analytics implementation experience. (Adobe SiteCatalyst, GA etc.)
  • 3+ years of experience working with Tag Management tools. (Adobe DTM & Tealium IQ or Insighten)
  • 7+ Years web analytics experience (Adobe and Google)
  • Strong experience in end to end Adobe Analytics implementation
  • Ability to understand requirements and map to technical implementation
  • Experience working with applications using .Net/Java frameworks
107

Manager, Global Web Analytics Resume Examples & Samples

  • Leverage web data and analysis to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing channels and informing key merchandising decisions
  • Investigate changes to business trends and share learnings of what happened on converse.com with actionable insights and storytelling
  • Support key global initiatives from ideation to hindsight
  • Focus on the highest impact opportunities and help keep the organization’s efforts focused on the activities that drive the largest measurable ROI
  • Focus on the “why” and “so what” of the performance through the combination of deep dive analysis and the utilization of experience optimization tools