Web Analytics Job Description
Web analytics
provides analysis of campaigns using platform analytics, Google Analytics, Google Data Studio and SEMRush.
Web Analytics Duties & Responsibilities
To write an effective web analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included web analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Support the analytic needs of CDC/NCHHSTP by analyzing web traffic using Google Analytics, Adobe SiteCatalyst, and web log files
Must have expertise in Google Analytics Premium, Omniture and other web analytics tool
Expertise in Excel and other database tools
Effectively coach and mentor a high-performing and visible team with intelligence and insights that improve the strategic thought process to profitable growth
Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment
Produce regular & ad-hoc reporting to support all function groups
Consolidate information from multiple data sources
Enhance functional relationships with key internal and 3rd party partners
Create standard operating procedures for both websites
Exhibit a high level of expertise in driving the data strategy across multiple channels (websites, surveys, social media, collaboration spaces)
Web Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Web Analytics
List any licenses or certifications required by the position: SEM, SEO, BI, IBM, HTML, IQ, SOA, EPIC, SAS, CUA
Education for Web Analytics
Typically a job would require a certain level of education.
Employers hiring for the web analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Computer Science, Statistics, Marketing, Business, Mathematics, Economics, Engineering, Education, Technical, Math
Skills for Web Analytics
Desired skills for web analytics include:
Google Analytics
HTML
JavaScript
Adobe Analytics
SQL
Data Studio
Excel
Web HTML and JavaScript standards
ECommerce content
Microsoft Excel
Desired experience for web analytics includes:
At least 2 years of experience in web analytics, using tools such as Omniture, Webtrends, and Coremetrics
2+ years of relevant experience working in web / digital / mobile analytics or in a web-based businesses understanding of web analytics metrics and concepts
Bachelors degree in Information Systems, Business Management, Marketing, or a related field
Proficient in using data to solve key site optimization challenges
Experience with CRM and database marketing is a plus
Outcomes focused (values actionable recommendations over interesting insights)
Web Analytics Examples
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Web Analytics Job Description
Job Description Example
Our company is growing rapidly and is hiring for a web analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web analytics
- Proactively develop reports and analysis of site performance including segmentation analysis
- Work with eCommerce S/VPs and brand business partners on identifying testing and personalization efforts
- Partner with Marketing to identify and prioritize campaign and conversion optimization opportunities
- Evaluate campaign performance, distill findings and develop insights and recommendations for team members
- Provide leadership on the A/B & multivariate testing planning, execution, reporting and road maps that will lift conversion rates
- Drive discussions on campaign level web KPIs, trends and benchmarks across the team, including the management team
- Oversee the development and management of campaign dashboards and other reporting capabilities required to enable business owners
- Analyze web data to monitor website performance
- Develop strong cross-functional relationships with Marketing, Merchandising, Product, Development, and all partners and vendors on which the Optimization team relies for successful operation of the online business
- Educate team members on how to interpret the data and formulate actionable, concise reporting and insight
Qualifications for web analytics
- Self learner (enjoys learning new tools and technologies on the fly)
- Proactive and assertive (will help clients evolve their analytics maturity)
- Emphasis on understanding dashboards
- 2-10 years of experience in performing digital analytics in marketing sciences capacity at a media agency, market research, consulting or pharmaceutical firm
- Worked with DR and Branding marketing campaigns
- 4 to 7 years’ minimum internet/web technical experience, including 2 years’ experience performing web analytics
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Web Analytics Job Description
Job Description Example
Our growing company is looking to fill the role of web analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for web analytics
- Deliver analysis in the most suitable format for the audience
- Work with development teams to oversee web analytics implementations
- Develop and implement processes and procedures to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, etc) and products (including ticket packages, vacation packages, special offers, etc) using A/B and multivariate testing
- Work as project team member to develop site analytics solutions across turner digital properties
- Mentors developers on technical issues and best-practices
- Work with team to integrate metrics tracking into new and existing projects
- Work with Strategic Implementation Consultant (SIC) to understand requirements and provide consulting to mobile app developers on how to implement Omniture, ComScore, Nielsen and other SDKs
- Take ownership of resolving defects reported by QA during mobile projects
- Lead subject matter experts on Analytics development at Turner
- Work with Adobe and other 3rd parties to understand industry best practices
Qualifications for web analytics
- Expert in analytics implementation with knowledge of implementation on web, iOS and Android, and video analytics
- Minimum experience of 3-5 years of business experience in online/digital companies handling and analyzing large data sets to successfully drive conclusions
- Good knowledge of eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates
- Demonstrated to work independently on standard reporting and analysis common ad-hoc requests
- Ability to effectively foster business relationships across teams
- A quick study who is eager to learn and apply new skills
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Web Analytics Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of web analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for web analytics
- Provide technical consulting to SIC team, helping influence requirements based on development constraints
- Ability to provide and modify code samples to app developers
- Creation of custom code for deployment within Tag Management System
- Ability to debug applications to support analytics development
- Support SIC and QA during all-hands testing and product launches
- Integral part of analytics launches - attend status meetings, provide accountability on the state of digital implementations
- Work with common Turner platforms and vendors to support analytics implementation
- Create technical documentation supporting all of the above
- Estimate level of effort for projects
- Become an expert on site-specific and standard tracking, familiar with the requirements for each app/site
Qualifications for web analytics
- At least 3 years experience working with Omniture SiteCatalyst (additional experience with Google Analytics, Coremetrics and/or the entire Adobe Marketing Suite is a plus)
- 5 years of experience working in web analytics or related area, including experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar
- Good knowledge eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates
- 3 years’ experience in a campaign optimization and/or web analytics
- Bachelor’s degree - Marketing, Economics, Finance
- Deep experience with Google Analytics (reporting & implementation)
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Web Analytics Job Description
Job Description Example
Our growing company is looking for a web analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web analytics
- 2 years working experience in analytics with Excel
- Intermediate to advanced Excel (e.g., advanced pivot tables, vlookups, nested and array formulas, macros, beginning VBA)
- Adobe Analytics/SiteCatalyst/Omniture experience preferred
- Perform forecasting and compare to goals and other key metrics
- Track engagement of visitors over time – , propensity of visitor
- Analyse third party data and industry research to establish and report on benchmarks and identify relevant emerging trends
- Work closely with Account Management and Marketing to ensure proper action is taken to solve member inquiries
- Serve as a representative of the firm’s high service ethic
- Work with key stakeholders to develop an ongoing roadmap of improvement and best practices
- Develop presentation and report deliverables for leadership
Qualifications for web analytics
- Experience designing and executing web analytics implementations
- Experience with A/B & MVT strategy and implementation
- Experience in training end users in how to use Google Analytics and set up testing experiments
- An ability to extract key insights from data
- Ability to drive projects, prioritize and execute
- Proven technical abilities [prior experience with some database, WordPress, a proprietary website CMS, ]
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Web Analytics Job Description
Job Description Example
Our company is hiring for a web analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web analytics
- Apply your web design experience to develop intuitive web apps that inform, support, and enable people and business decisions across Genentech
- Build on the People Analytics data warehouse, and query large and heterogeneous data sets from both internal and external data sources
- Design, develop and launch reusable components that fit together into scalable production applications
- Be an active thought partner to our stakeholders to determine how data is processed, transformed, and exposed to front-end consumers
- Apply a creative and analytical mindset to translate data and trends into strategies, stories, and powerful messaging
- Answers basic ad-hoc analytics requests from brand aligned partners
- Upgrade, update, and enhance current sites for responsive design and optimized user interface
- Collaborate with marketing and business teams to build a strategy that drives an enterprise-wide plan for digital analytics ‒ creating one-view of web users ‒ providing the framework for data driven decisions, personalization and marketing automation
- Lead discovery to identify core business goals and KPIs that drive the creation of reports, dashboards, analysis and optimization – globally and across business units
- Perform in-depth analysis of website/ecommerce activities, digital campaigns, mobile apps and content performance in order to drive user acquisition and retention
Qualifications for web analytics
- BE/B Tech preferably in Computer Science
- Expert in web analytics implementation frameworks
- Must have experience with validating data and troubleshooting data integrity issues
- Must be an expert in Google Tag Manager with 2-3 years' experience with Tag Management Solutions such as Gogle Tag Manager, Tealium
- Experience with tag management solutions such as Google Tag Manager, Tealium, Signal
- Java (Android) and Objective C (iOS) development familiarity