Web Analytics Manager Job Description
Web analytics manager
provides technical leadership support for Adobe Analytic, Google Analytics, Target, Workbench, SDKs and other features in the analytics suite of tools.
Web Analytics Manager Duties & Responsibilities
To write an effective web analytics manager job description, begin by listing detailed duties, responsibilities and expectations. We have included web analytics manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Provide the overall analytical vision and roadmap for improving web data quality, enhancing web analytics capabilities, and leading the initiatives to elevate the web analytics capabilities to an industry-leading level
Provide analytics support to other departments for all web analytics related requests
Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports
Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities
Develop strong relationships with groups from across the company to lead efforts that turn analytics insights into changes on the sites
Define and manage the web analytics, conversion & optimization strategy for our e-commerce solution and live service through an understanding of marketing and data requirements, customer segmentation and targeting, and business goals
Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and program tracking and implementation
Help define and rollout new processes conducive to expanding our analytics capabilities
Experience with Omniture or other web analytics software
Utilise innovative techniques and cutting edge approaches to analytics in order to fundamentally change how we evaluate the performance of our digital assets
Web Analytics Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Web Analytics Manager
List any licenses or certifications required by the position: SEM, SEO
Education for Web Analytics Manager
Typically a job would require a certain level of education.
Employers hiring for the web analytics manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, Computer Science, Economics, Mathematics, Engineering, Finance, MBA, Math
Skills for Web Analytics Manager
Desired skills for web analytics manager include:
Google Analytics
HTML
Digital Marketing Suite and Tools
Google Tag Manager
Search engine marketing
Search engine optimization
Adobe Analytics
Analytics
CRM tool
Common web analytics best practices
Desired experience for web analytics manager includes:
Prior work experience using SQL is required Additional programming languages is a plus
Experience designing, building and maintaining semi-automated dashboards using Excel or Tableau
Experience analyzing large datasets using statistical software such as SPSS or SAS a plus
Strong communication skills – written, verbal, PPT and presentation
Degree in an analytical field such as economics, mathematics, or computer science is desired
Minimum 3+ years of experience in digital space
Web Analytics Manager Examples
1
Web Analytics Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of web analytics manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for web analytics manager
- Train and support web analytics specialists to enable them to answer the analytics needs of the business
- Manage expansion of analytics toolset and integration between existing and new tools with the aim to bring the analytics team to the next maturity level (Alteryx, Qualtrics, Adobe, Tableau, Clicktale)
- Manage the relationship with analytics vendors to ensure the needs of the analytics team are considered in the tool roadmaps
- Support EU Analytics Director in expanding measurement framework and drive EU projects in the fields of analytics implementation, database integration, marketing attribution, tag management, qualitative data
- Implement and maintain Analytics for Target (A4T)
- Maintain a mapping of customer journey, ensure customer journey is fully tracked in analytics tools, and collaborate with other groups to improve the customer journey
- Implements tags vis Google Tag Manager and configure CRO tools
- Good working knowledge of Digital Space and tools for Web Operations and Analytics (for ex
- Train and support business users local analytics resources to empower them to make data-driven decisions
- Lead the development and organization of digital analytics reporting and dashboards, delivering
Qualifications for web analytics manager
- Experience with Tableau software would be a plus
- 2-7 years of online advertising experience desired excellent understanding of offline and online advertising performance metrics
- Experience with Google’s advertising platforms esp
- Well-versed with digital media concepts/technicalities website, tagging, user, traffic, conversion funnel, digital campaign data, A/B testing, building segmentations
- Willingness and ability to take on diverse ad-hoc reporting and analysis requests involving multiple factors
- Manage and lead a small team of campaign and conversion optimization specialists
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Web Analytics Manager Job Description
Job Description Example
Our growing company is looking to fill the role of web analytics manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web analytics manager
- Partners with business stakeholders to track, prioritize, and manage analytics implementation initiatives across teams
- Design and implement analytics strategy to meet internal BI requirements and insights that impact customers
- Lead the measurement and optimization activities for your stakeholders utilizing best practices from the full range of the analytical techniques, data visualization, forecasting and predictive analytics
- Verify and maintain integrity of data sources used to record lower funnel metrics in Adobe Analytics
- Configure and use website analytics and testing platforms to measure performance of experiments
- Collaborate with members of the ecommerce team merchandising, creative, and marketing teams to provide analytic support to measure performance of efforts
- Set priorities and expectations for yourself your team
- Must be self-motivated with the ability to complete projects independe ntly coordinating with teams
- Manage the quarterly prioritization process for key development items with Leadership, and participate in ongoing meetings to ensure resources are allocated to maximize value to the business
- Define and maintain daily, weekly and monthly reporting packages and dashboards to enable the E-commerce team to continuously measure and optimize business performance in all key functional areas, including
Qualifications for web analytics manager
- Must have 5+ years of experience with Adobe Omniture Site Catalyst and/or similar enterprise web analytics tools
- 5+ years’ experience in performance marketing, campaign optimization and/or web analytics
- 2+ years’ experience managing, training and mentoring direct reports
- Bachelor’s degree in Business, Marketing, Economics, Finance, Statistics or Economics
- Deep experience with Google Analytics (GAIQ certified preferred), including implementations
- Experience with web analytics, A/B & MVT strategy and implementation requirements
3
Web Analytics Manager Job Description
Job Description Example
Our company is looking to fill the role of web analytics manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web analytics manager
- Partnering with the development team on implementation of tagging and testing to support analytics needs across the organization
- Driving the organization's usage of web analytics to help optimize the overall digital customer experience
- Acquiring and applying knowledge of new analytics technologies and methods to implement eBusiness strategy and initiatives
- Providing thought leadership around best practices and new/emerging concepts in the area of Analytics Platforms
- Distill complex data into simple communication that drives actionable insights
- Own and manage daily, weekly and monthly Web bookings, customer, and partner reports
- Conduct in-depth analysis to identify key performance drivers and formulate tests and recommendations to improve results
- Forecast gross new monthly recurring revenue and churn from web and mobile channels
- Analyze impact of tests, promotions, or other proposed changes to product mix or funnel
- Direct the design, implementation and maintenance of internal dashboards, developing automated solutions and clear processes as necessary
Qualifications for web analytics manager
- Strong understanding of industry trends in digital analytics and optimization
- Advanced business modeling abilities using Microsoft Excel
- Should be a motivated self-starter, process-oriented with high attention to detail and strong project management skills
- Experience in program measurement and test design
- Experienced in applying statistical principles to business scenarios
- Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Data Mining, Economics, Marketing, Marketing Research, etc)
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Web Analytics Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a web analytics manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for web analytics manager
- Provide thought leadership around best practices and new/emerging concepts in the area of Analytics Platforms
- Inventory client site analytics, documenting performance of chatbots, key funnels, flows and pages
- Act with a sense of urgency and purpose, identify and resolve roadblocks, reach out to cross functional team members to solicit input and/or help when appropriate
- Expertise on Business performance tool (AT Internet / xiti)
- Own analysis for UK O/M/Franchisees
- Liaise with hotels to monitor and improve their web performance
- Liaise with central team to optimise online marketing campaigns
- Support web masters in technical adjustments to ensure valid tracking of business KPIs
- Support in defining KPIs for business areas and markets
- Leads and mentors a team of senior analysts to ensure ad hoc requests and analysis are handled appropriately
Qualifications for web analytics manager
- Good business acumen, with a strong understanding of digital strategy, User Experience principles, and Conversion Rate Optimization (CRO.) You can tell a compelling story about a user’s journey using marketing, behavioral and intercept data, identify major opportunities for optimizing conversion, and propose actions to improve our key metrics
- Minimum of 4 years of experience in eCommerce/ Digital Marketing business intelligence environment, preferably in online retail industry
- Advanced Tableau Knowledge and/or data visualization skills
- Advanced knowledge of CRM processes and programs and overlaps/opportunities in relation to behavioral web data
- Bachelor’s degree in Business, Marketing or quantitative field and a minimum of 4 - 5 years of experience in eCommerce business intelligence environment – preferably in online apparel or footwear retail
- Significant experience with AB and Multi-variate testing tools preferred (eg
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Web Analytics Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a web analytics manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web analytics manager
- Proactively identify analytics implementation strategies and execution ideas based on business needs
- Lead business stakeholders in creating reports and dashboards in Adobe Analytics to track key metrics
- Coordinate Adobe Analytics code deployment across multiple teams
- Work with product owners and leads on estimation and prioritizing Analytics deliverables, coordinate to track product deployment effectiveness and performance
- Partner with internal project/product managers to define measurement and analytical recommendations for projects and products
- Explain the process and results of analysis to internal teams across the organization with a variety of technical and professional backgrounds
- Experience leading projects with multiple technical and non-technical teams
- Support Digital Marketing through data compilation and analysis
- Develop and manage web-site testing strategy and online optimization roadmap of tests
- Serve as a subject matter expert on design of experiments including test structure, sequencing, definition of primary and secondary success metrics, and experiment duration calculation
Qualifications for web analytics manager
- Extensive knowledge of web analytics tools
- Expertise in usage analysis of editorial content by subscription clients
- Confident in a matrix environment with multiple stakeholders
- 6 plus years' experience with Adobe Digital Marketing Suite, SiteCatalyst and Ad-Hoc Analysis, Google analytics, and Teradata SQL Assistant
- Six plus years' experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
- Advanced experience writing and tuning SQL queries and an indepth knowledge of relational databases