Web Content Manager Job Description

Web Content Manager Job Description

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Web content manager provides expertise in developing and publishing website content using web content management systems, multimedia software and creative programs.

Web Content Manager Duties & Responsibilities

To write an effective web content manager job description, begin by listing detailed duties, responsibilities and expectations. We have included web content manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Create holistic design solutions that achieve business, brand and user requirements
Utilise wireframes, html mockups and simple prototypes to test and recommend improvements to externally focused applications
Create alternatives and make recommendations for final design
Work in partnership with design, editorial and technical partners to execute road maps.Think creatively in order to propose multiple solutions to complex or new problems or processes
Manage the evolution of content and copy approval process across multiple projects
Assist in the content migration from a legacy CMS platform to a new CMS
Oversee various projects and ensure content tasks are completed in a timely manner
Provide hands-on experience with approving and publishing content edits and updates performed by content editors in the CMS
Work on multiple projects, within deadline, prioritizing tasks as needed
Develop and manage an editorial content publishing calendar

Web Content Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Web Content Manager

List any licenses or certifications required by the position: CE, IA, II, DOD, PMP, MCP, ITIL

Education for Web Content Manager

Typically a job would require a certain level of education.

Employers hiring for the web content manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Marketing, Journalism, Education, English, Computer Science, Business, Management, Technical, Web Development

Skills for Web Content Manager

Desired skills for web content manager include:

HTML
CSS
Section 508 compliance and remediation
SEO and web traffic metrics
Design
HTML and experience with popular content management systems
Search engine optimization and Web analytics
Web page design and layout
Website usability and related practices
HTML and web publishing

Desired experience for web content manager includes:

Provide ongoing measurement to gauge site performance, and provide continual optimization strategies, interactions or other recommendations
Demonstrated experience working within open-source web Content Management Systems, such as Wordpress or Enterprise CMS systems such as SDL Tridion or Sitecore
Collaborate with internal stakeholders to understand user experience UX requirements across online channels
Lead efforts to gather and develop business requirements and user needs specific to complex features, functionality, content and organizational structure
Establish and maintain UI consistency across all applications
Develop best practices on web analytics reporting processes and formats

Web Content Manager Examples

1

Web Content Manager Job Description

Job Description Example
Our innovative and growing company is looking for a web content manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for web content manager
  • Assisting the Director of Digital Communications with managing various Foundation-wide web projects and strategic initiatives
  • Communicate excellently with senior stakeholders, technical leadership technological novices
  • Activate product, ensuring products go live on a timely basis including sending status reports
  • Traffic digital creative assets between departments and gather feedback for revisions
  • Code and publish site art for all devices
  • QA website and AB tests on all browsers and devices for linking and usability
  • Adds title tags, meta data and SEO friendly keywords to product and content
  • Gather images, copy, video, tech specs from various departments for go live
  • Own Activation reports
  • Load images into content system
Qualifications for web content manager
  • Experience with presenting financial and business requirement information in the form of a business case and drive project through governance and implementation
  • Adhere to our process, and coordinate, procure, preview, and publish content according to a set schedule for a portfolio of websites
  • Conduct copy-edits and proof-reads for all content prior to live publishing
  • Maintain a consistent look and feel across all websites based on established guidelines
  • Act as a subject matter expert in the tools and processes required to manage site content
  • Act as a point of contact to troubleshoot and resolve content related issues or errors
2

Web Content Manager Job Description

Job Description Example
Our innovative and growing company is looking for a web content manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for web content manager
  • Build collections and manage catalog support
  • Assist Content Manager in generating shot lists and briefs for on-figure and still product shoots
  • AB site testing execution
  • AB site testing input and execution
  • SEO description writing
  • Lead subject expert on IBM WebSphere and PIM for product information, inventory and image accuracy on Tommy.com
  • Ensure products go live on a timely basis including overseeing activations and sending status reports
  • Build online categories, navigation, product badging
  • Manage catalog support, including system and process training for site merchandising and planning teams
  • Adds title tags, meta data and SEO friendly keywords to product, content and URLs
Qualifications for web content manager
  • Management of digital assets through digital asset management (DAM) tools
  • 2+ years experience in content management and web publication
  • Experience using content management systems, Scene7 a plus
  • Detailed and organized self-starter
  • 2-4 years’ experience working in Ecommerce retail
  • Partner with the Director of E Strategy to further evolve content strategy for the primary public site to strengthen user experience and better align to marketing plan
3

Web Content Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of web content manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web content manager
  • Code and publish homepages and banners for all devices
  • Lead trafficking of digital assets between departments and gather feedback for revisions
  • Oversee, iterate and implement content production process including hero and email content briefing
  • Extract briefs from online tool (Workfront) and assist in generating shot lists
  • To be used at on-figure and still product shoots
  • Assist Director with AB site testing and site enhancements
  • Report on AB testing
  • Photo shoot production
  • Manage regional websites, working with editorial team and regional marketers on content posting and moderation
  • Helps in developing digital project plans for up to three digital projects (potentially concurrently) and determine dependencies, milestones, tasks and timelines for these projects
Qualifications for web content manager
  • In collaboration with our marketing and PR teams, develop content for multiple hubs and relevant multi-media assets that support the user experience
  • Redevelop/evolve the Children’s consumer blog, to enhance its relevancy to parents and families and develop a unique point of view
  • 2+ years’ experience using content management systems, Scene7, and PIM
  • Ability to think outside the box and problem solve creatively
  • Experience in IBM WebSphere preferred
  • Experience with multiple project management systems such as Workfront, Basecamp or Wrike
4

Web Content Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a web content manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web content manager
  • Deliver outstanding and state of the art execution of online consumer relationship,engagement,and retention anddevelopment of alternative marketing channels and new media
  • Manage a global scope that will require framework creation and guidelines for an international audience
  • Audit current content and recommend best in class content for global internal and external customers
  • Set measurements that articulate business impact and share post-measurement analytics with business units
  • Manage and support Digital and Traditional Marketing initiatives within Brand marketing teams, including websites, eCRM, e-mail, direct mail, print advertising, membership and sales
  • Act as the principal interface between ANHI, Public Affairs, R&D Medical Affairs, IT and suppliers on all programs.Have a the capacity to lead the ANHI team and stakeholders to implement search engine optimization, content management tools, usability testing and online panels
  • Ensure that all promotional programs and materials meet ANHI, PA, medical, regulatory, general business, legal, timing, and budgetary objectives
  • Build and maintain effective alliances with key internal (Medical / Regulatory / QA / Purchasing / Manufacturing / Market Research) and external (agencies / program and event suppliers) partners to achieve optimal results
  • Develop and manage a well-defined system for project planning, tracking, and budgetary information in an accurate, timely, effective, and easily accessible manner by members of the core team key internal business partners
  • Manage communications with external supply partners to assure program delivery against strategic objectives, provide for accurate tracking against project priorities and status, provide for early identification of issues that may impact program delivery, and maintain standards for budgetary commitments and compliance with RPD process and procedures
Qualifications for web content manager
  • Supervise content team in the creation/adaptation of expanded content to enhance user experience and business needs
  • Support projects and initiatives as a content management subject matter expert advising on content structure, information architecture, taxonomy and related topics
  • Partner with cross functional stakeholders to incorporate website strategies for corporate, marketing and authenticated/secure websites
  • Establish a unified vision for content management across the Enterprise
  • Keeps current with emerging web technologies and content management systems, continually self improves
  • Exceptional communication and organizational skills, particularly written
5

Web Content Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a web content manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web content manager
  • Design and develop internal and field communications
  • Track the performance of the Web site and make actionable recommendations for improvements
  • Working with a cross-departmental team to maintain and develop content templates for organization’s web presence
  • Provide guidance on site content organization (site architecture) and brand usage
  • Develop and communicate processes to manage all content assets (web pages, documentation, downloads, ) through the entire content life cycle (creation to archival)
  • Core team member on various web projects, providing content management and user experience best practices
  • Customer survey results and annual competitive benchmarking
  • Be the usability expert on the team, including routine training and certification, and provide structured explanations to fellow team members and stakeholders on our approach to usability
  • Manage, maintain and improve the look, feel, performance and security of these websites
  • Deliver new enhancements to the production environments
Qualifications for web content manager
  • Excellent copywriting, proofing and editing skills
  • Ensure content meets SEO standards
  • Able to clearly communicate any business impacts and risks to product/business owners
  • Ability to adapt and be effective in an ever-changing dynamic environment
  • Self-motivated, driven to excel with a can-do attitude and demonstrated ability to work well within a team
  • Attention to detail is critical for this role

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