Marketing Automation Job Description
Marketing automation
provides expert guidance and coach the ES EMEA Eloqua user community to ensure active and effective usage of the Marketing Automation platform via ongoing live and recorded training, communication, and the Eloqua Community of Practice.
Marketing Automation Duties & Responsibilities
To write an effective marketing automation job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing automation job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage additional marketing systems and tools such as Salesforce, MailChimp, Cvent, Eventbrite
Communicates and clarifies enhancements to automation systems
Specifies the functional design of the campaign and underlying technical requirements
Monitor marketing automation infrastructure, identify gaps and recommend enhancements
Lead the creation and management of dashboards and closed loop reporting integrated with the sales database that tracks campaign effectiveness, prospect engagement, and funnel advancement
Assist Marketing Operations and Sr
Develop and implement multi-channel digital marketing campaigns, including the use of content marketing, email marketing, website development, paid/display advertising, social media, search engine optimization, marketing automation and analytics
Collaborate with Marcom to drive and develop the overall structure, navigation and content of the assigned web properties, ensuring relevant, engaging, and fresh content is provided
Work with Marcom, Sales and Marketing to better understand our audiences and personas, and provide guidance and recommendations on how to best communicate to each
Drive the development of digital marketing strategies, programs and priorities for CMD products, services, verticals and regions
Marketing Automation Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Automation
List any licenses or certifications required by the position: SFDC, HTML, CRM, MCE, DMA, ADMA, CFA, MUST
Education for Marketing Automation
Typically a job would require a certain level of education.
Employers hiring for the marketing automation job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Computer Science, Education, Technology, MBA, Business/Administration, Technical, Digital Marketing
Skills for Marketing Automation
Desired skills for marketing automation include:
HTML
CSS
SQL
Pardot
Adobe Photoshop is desirable
HTML and CSS
But not mandatory
ExactTarget
Adobe Campaign
Any of the Marketing Automation tools like Eloqua
Desired experience for marketing automation includes:
Intermediate/Advanced Marketing Automation Experience working with marketing automation technology, preferably Marketo
Intermediate CRM Experience – SFDC preferred
Intermediate knowledge of CRM systems and integrations with marketing automation systems
Ability to thrive in a cross-functional team environment and quickly shift prioritization when business needs change
Leverage experience of marketing automation platform such as Eloqua, in applying segmentation, a/b testing, and personalization strategies
Proven success with a marketing automation platform
Marketing Automation Examples
1
Marketing Automation Job Description
Job Description Example
Our innovative and growing company is looking for a marketing automation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing automation
- Understand how to read and interpret web statistics and analytics
- Participate in planning and strategy meetings with Marcom, Sales and Marketing to gain a better understanding of the groups’ needs and consult and lead on the best ways to organize and execute Emarketing campaigns
- Understand and implement basic SEO strategies and concepts throughout all Emarketing efforts
- Analyze Emarketing results and advise Marcom on how to improve future initiatives
- Understand and implement global CAN-SPAM compliance and opt-in policies throughout all Emarketing efforts
- Work independently with other teams to develop engaging and well performing email campaigns
- Analyze and report on email campaign performance
- Work with other members of the marketing team to determine goals, target segments, campaign flows, creative and metric requirements for each campaign
- Create, deploy, and monitor automated and demand generation marketing campaigns using Silverpop, including nurture programs, scoring programs, trigger, and drip-based automated email communications, ad hoc email campaigns, and event programs
- Collaborate with Marketing and Sales, analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiency, productivity, and effectiveness
Qualifications for marketing automation
- Ability to excel both independently part of a team
- Strong process diagramming skills
- Well-rounded marketing technologist familiar with industry best practices (inbound/outbound marketing, demand generation)
- Extensive experience and expertise in Marketo
- Proven experience with online marketing techniques
- Ideal candidate is Marketo Certified, Marketo Champion or Power-User
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Marketing Automation Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing automation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing automation
- Work with Analytics team to analyze all lead generation campaigns
- Maintain user roles and profiles, security settings, access settings
- Brainstorm new and creative growth strategies, and execute on those strategies in conjunction with other team members
- Highly creative thinker, with experience in identifying target audiences, and devising digital campaigns that engage, inform and motivate prospects to take action
- Perform day-to-day system maintenance and configuration to the Eloqua tool
- Responsible for managing the underlying data inputs / structures that impact the Marketing Automation system in order to scale and perform reliably
- Maintains general Eloqua housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, ) manages the creation of new segments and campaign canvases
- Manage and mentor a team of direct reports
- Serve as strategic advisor for e-mail and marketing automation programs
- Build and manage project plans using team’s project collaboration system
Qualifications for marketing automation
- 1+ years experience as a business technology specialist Self-starter, visionary, and passionate about traversing unchartered waters in delivering innovative business solutions
- Functional and technical experience in
- Serve as marketing automation/workflow design expert for the team
- Solid understanding of B2B or B2C marketing and sales processes
- Manage multi-touch source data collection
- Ability to prioritize and manage multiple priorities, projects, and resources
3
Marketing Automation Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing automation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing automation
- Stay current on industry best practices through external benchmarking, conferences and other thought leadership forums
- Ensure compliance to regulatory requirements and controls such as CAN-SPAM, CASL
- Analyze, and synthesize web and campaign analytics, including web traffic, online search and display performance
- Maintain system data flows and integrations
- Create persuasive email programs and copy that convert prospects into leads and accelerates them through the complex B2B buying process, retain existing customers
- Code emails and landing pages
- Support and manage Marketo e-mail and marketing automation strategy, solutions and program management across the Global marketing organization
- Managing technical aspects of key marketing systems (marketing automation, CRM) used to generate and distribute lead reports
- Establishing and maintain scalable processes that ensure best practices in lead generation, campaign management and lead management
- Analyzing marketing data to develop insights and making optimization recommendations
Qualifications for marketing automation
- Experience with Web development projects
- Strong interpersonal skills, including experience in establishing collaborative working relationships
- 3+ years of marketing experience – minimum of 1 year in marketing automation or email marketing
- Comfortable using marketing technology and have experience in marketing automation platforms
- Detail-oriented, excellent verbal and written communication, ability to work in a fast-paced environment
- Ability to define and implement workflow processes and systems within a marketing/sales cycle
4
Marketing Automation Job Description
Job Description Example
Our company is looking for a marketing automation. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing automation
- Perform sophisticated quantitative and qualitative analyses, advanced modeling, to translate data into actionable insights that will help influence marketing strategy
- Create and maintain standardized reports and dashboards to provide ongoing data and insight for internal stakeholders
- Manage the day-to-day reporting of online marketing campaigns
- E-Mail Campaigns – execute mailings based upon strategic and tactical direction from the Sales & Marketing Department
- Serve as the main power user, subject matter expert and admin for trigger, nurture, one-time and other multi-channel campaigns
- Train and assist others on the marketing automation system, best practices and new features
- Mentor regional and hospital marketers to ensure user adoption and best practices with regard to campaign deployment
- Participate in defining and execution of customer engagement strategy
- Build automated campaigns to drive scalable customer onboarding, feature adoption, new user growth, and business purchasing across email, online, and other channels
- Develop and execute A/B test plans to optimize performance and drive lift in conversions
Qualifications for marketing automation
- Experience with Eloqua preferred
- Demonstrates a high degree of self-motivation and ability to energize, develop, and build rapport at all levels within an organization
- Bachelor/Master's degree in Marketing, Business or Communications required
- 1-3 years' hands-on B2B Marketing experience in development and execution of Marketing Automation programs
- You are a process-oriented thinker with strong problem-solving skills and a technical nature
- An understanding of email marketing best practices with campaign structure and management
5
Marketing Automation Job Description
Job Description Example
Our company is looking to fill the role of marketing automation. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing automation
- Email template production, translating creative from design teams into cross-platform/device HTML/CSS for delivery across multiple email clients
- Work cross-functionally with our BI and tech teams to define and maintain scalable and repeatable methods of measurement and performance tracking for campaigns
- Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
- Serve as the primary Marketo administrator
- Ensure data integrity across leads, campaigns, and opportunities
- Maintain data integration between Marketo and Salesforce
- Establish, maintain and document scalable processes that ensure best practices in lead generation & management
- Interface with Sales Operations team, troubleshoot system integration, and drive new systems integration projects as needed
- Build out lead-scoring process to pass qualified leads to sales and improve conversion rates
- Collaborate with key stakeholders across the company to implement automations for marketing campaigns and programs
Qualifications for marketing automation
- You are innovative, driven, confident, organized and a high energy team player
- Stays abreast and aids in any marketing automation stack development roadmap items
- Works with other business units and external partners to activate new approaches to traditional campaign management on the marketing automation stack
- Maintains operational structures and processes in the marketing automation stack
- Proactive in resolving outstanding issues analyzing, defining and scoping improvement opportunities
- Understanding of Marketing solutions and systems infrastructure