Customer Delivery Manager Resume Samples

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EK
E Kutch
Elisa
Kutch
28026 Boyer Crossing
Los Angeles
CA
+1 (555) 432 4970
28026 Boyer Crossing
Los Angeles
CA
Phone
p +1 (555) 432 4970
Experience Experience
San Francisco, CA
Assistant Customer Value Delivery Manager
San Francisco, CA
Champlin, Hilpert and Cole
San Francisco, CA
Assistant Customer Value Delivery Manager
  • Articulation of Initial Success Metrics and an Evolving Strategy for Ongoing Business Management
  • Developing & Leading an Effective Communication Strategy for G360 and Innovation Releases
  • Leadership of Change Management in all Global Regions pertaining to G360 and Innovation
  • Leading project teams to activate these enhancements in a timely, impactful manner
  • Driving Enhancements to the G360 Platform for Field, Global & Corporate Accounts, Distribution and Other Functional Users across Global Institutional
  • Measuring success in each Region for all new technology enhancements, including but not limited to G360, will be a critical component of this role
  • Executing a change management strategy will include cross-regional working team collaboration with frequent communication directly with the General Managers in each Region
Houston, TX
Customer Delivery Manager
Houston, TX
Parisian and Sons
Houston, TX
Customer Delivery Manager
  • Effectively manage distribution and delivery network to ensure effective cost management and high customer service level
  • 4) Manage performance, competence development
  • Owns customer relationship management in the area of services, delivery and performance
  • Drive the team for higher performance. Coach them to develop
  • Optimize costs to serve, ensure product availablity and manage customers
  • Ensures contract execution performance (KPIs, cost, timelines, revenue recognition, project assets) – Owns Quality of contract delivery
  • Coordinates all the contract delivery business in the CT
present
San Francisco, CA
Manager, Customer Delivery
San Francisco, CA
Bode, Welch and Cremin
present
San Francisco, CA
Manager, Customer Delivery
present
  • Assist in quarterly operations review, focusing on opportunities and best practices to identify opportunities to improve customer operational performance
  • Establish and maintain effective working relationships with client and partner organizations to set project launch objectives and manage deployments
  • Manage all projects to success metrics established with the customer and ensure application of Product Delivery best practices & methodology
  • The purpose of this role is to manage comprehensive and successful deployment projects
  • Build and maintain strong, positive working relationships at all functional levels essential to completing projects
  • Manage partners and vendors, to support customer programs
  • Provide subject matter expertise during customer discussions, supporting Sales and Consulting teams during sales and pre-launch activities
Education Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
Portland State University
Bachelor’s Degree in Business Administration
Skills Skills
  • Strong ability to lead sub- teams
  • Be able to combine operational functionality and analytical/ strategic thinking
  • Strong analytical, problem solving, negotiation and organizational skills
  • Strong communication and interpersonal skills with all levels of the organization
  • Proficiency in English and Japanese in writing and speaking
  • Possesses team management experience with hands-on approach
  • Well-versed in cost drivers in supply chain
  • Possesses entrepreneurial drive
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15 Customer Delivery Manager resume templates

1

Manager Customer Experience Delivery Resume Examples & Samples

  • Map customer experience processes against portfolio management customer lifecycle
  • Customer Experience Mapping: Lead cross-functional collaborative teams to map the current state of the customer experience
  • Map the touch-points of the customer experience across functions/LOBs to identify the influence and interaction each has in delivering the customer experience over the lifecycle
  • Evaluate internal and external data to assess and translate strategic opportunities into recommendations, business opportunities/cases, and solutions/programs/processes
  • Analyze customer lifecycle data to identify trends and areas of improvement for the customer experience over the customer lifecycle
  • Collaborate with partners and functions across NA Portfolio Management to integrate and improve the customer experience over the NA Retail and Small Business payments lifecycle touch points identified in data analysis and process mapping
  • Develop benchmarks and identify best practices to help in achieving operational excellence and ideal customer experience across the customer experience lifecycle
  • Work across NA Portfolio Management and partners to create a vision for the future state customer experience as needed and a plan to move from current to future state
  • Apply project management methodology and general management skills and knowledge to plan, organize, execute and, participate in, initiatives/projects of small to large scope and complexity
  • Assess the impact of organizational changes as it relates to the Customer Lifecycle and identified touch points
  • Design, plan, and implement continuous improvement projects as it relates to lifecycle/touch-point design and management
  • Lead/manage deliverables for end to end programs using sound project management disciplines and ensuring effective integration across functional groups to ensure successful achievement of program objectives
  • Design, develop, maintain and manage an effective process to monitor the implementation of end to end projects compared to business case projections, resolving issues as required or providing detailed recommendations when issues arise regarding resourcing or timelines
  • Act as a change agent for Canadian Portfolio Management, understanding and accepting changes required within strategic initiatives to optimize effectiveness and achieve stated objectives
  • Previous successful experience and responsibility for customer experience enablement and delivery of large and complex project implementation
  • Highly developed analytical and problem solving skills with an ability to assimilate a large amount of information to identity data driven action plans
  • Business planning & execution
  • Managerial leadership and organizational influence
  • Understanding of financial performance of the product portfolios
  • Broad organizational perspective
  • Analytical thinking and business acumen
  • Personal Banking marketing and customer experience
  • Market dynamics of financial services industry
  • Strong PowerPoint and Visio presentation skills
  • Strong data management software skills (e.g. Excel pivot tables)
2

Customer Engagement Platform Manager Campaign Delivery Resume Examples & Samples

  • Defining data points of interest from disparate sources
  • Business rule definition
  • Program test & execution
  • Proven partnering skills with technical and non-technical partners including proactive communication and expectation setting
  • SQL/SAS querying abilities against relational databases
  • Ability to prioritize and advance multiple projects simultaneously with many stakeholders
  • Partnering with vendor technical teams
  • Strong technical documentation skills
  • Project management and advancement of technical projects and processes to many partners and areas of an organization
  • SQL/SAS querying and data manipulation abilities against relational databases
  • Understanding of database marketing applications and principles
  • Proven strong partnering skills with technical and non-technical partners
  • Ability to navigate a hierarchical environment
  • Ability to multi task and easily adapt to evolving processes/requirements
  • Competent to work independently, but able to take direction and seek clarity when needed
  • Good communication, problem solving, and time management skills
  • 3+ years of database marketing or CRM experience
  • Previous experience with Tableau software
  • Previous experience with Teradata SQL
  • Bachelor’s degree preferably in Marketing, Computer Sciences, Business, Engineering, MIS or related field or equivalent experience
3

Customer Value Delivery Manager Resume Examples & Samples

  • Executing a change management strategy will include cross-regional working team collaboration with frequent communication directly with the General Managers in each Region
  • Driving Enhancements to the G360 Platform for Field, Global & Corporate Accounts, Distribution and Other Functional Users across Global Institutional
  • Developing & Leading an Effective Communication Strategy for G360 and Innovation Releases
  • Managing communication activities as they pertain the internal & external brand equity of G360
  • 8+ years of work experience
  • Excellent oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential
  • Must have well-developed leadership qualities
  • Familiarity with salesforce.com is a bonus
4

Customer Delivery Manager Resume Examples & Samples

  • Experience communicating to senior-level management
  • Strong people skills and able to build & sustain strong customer relationship
  • 6+ years of experience with management of complex projects in a difficult environment and with demanding customers
  • Ideally have a project management qualification
  • Thorough knowledge of financial systems and tools
  • Knowledge of A&A products and networks is a plus
  • Must be resistant to stress and resilient for frequent changes
  • Vietnamese citizens preferred
5

Customer Delivery Manager Resume Examples & Samples

  • Maintaining a project plan (MSProject), update progress and focus on critical path deliverables
  • 5 years of SW deployment and/or integration project management (preferably IP and Optics related)
  • Experience of working within a high pressure and multi-cultural environment
  • Understanding of financial terms and concepts to support IT gate documentation/business case
  • Excellent oral and written communication / presentation skills
  • Languages: English required
  • Ability to work with and communicate to a variety of audiences, executive level/peer-to-peer/ subordinate/ technical and non-technical etc
  • Some international travel required
  • Experience with Supply Chain Systems/Processes
  • Proven ability to work with all levels of an organization and excels working in a team environment; ability to lead teams
  • Ability to lead change
  • Singaporean candidate is preferred
6

Manager of Customer Delivery Resume Examples & Samples

  • Manage the team and processes for creating accurate, timely sales and shipping documentation
  • Monitor ERP systems for data integrity and resolve any discrepancies
  • Collaborate with Contracts, Quality, Operations, Planning, and Packaging to ensure on-time delivery of contractual requirements
  • Serve as a Subject Matter Expert in Logistics documentation systems
  • 8+ years’ experience in supply chain or management consulting
  • Experience with ERP sales and distribution modules
  • Experience leading or participating in cross-functional groups
  • Ability to obtain DOD Security Clearance
  • APICS CSCP certification or equivalent, or ability to acquire certification within one year of start date
  • Familiarity with DOD contracts
  • Experience with root cause analysis and corrective action implementation
  • SAP experience
  • Demonstrated ability to influence key decision-makers
  • Strong leadership and interpersonal skills, specifically related influencing without authority
  • Strong knowledge of core business processes specific to the assigned business area
  • Ability to manage multiple priorities and time appropriately and analyze information and make decisions accordingly
  • Ability to support and execute change management activities
  • Strong written and oral communication and presentation skills
  • Detail oriented, strong analytical skills, ability to prioritize
  • Strong organization skills and attention to detail
7

Assistant Customer Value Delivery Manager Resume Examples & Samples

  • Leadership of Change Management in all Global Regions pertaining to G360 and Innovation
  • Articulation of Initial Success Metrics and an Evolving Strategy for Ongoing Business Management
  • Measuring success in each Region for all new technology enhancements, including but not limited to G360, will be a critical component of this role
  • Setting a strategic roadmap for enhancements, balancing user needs & preferences to drive efficiency with the necessary changes to elevate & value delivery to a consistent level to help our teams drive profitable growth across the world
  • Leading project teams to activate these enhancements in a timely, impactful manner
  • After developing enhancements aligned above, communication will be a key component of change management, adoption & success. This role will be responsible for these deliverables
  • 5+ years of work experience
  • 5+ years of work experience in Business to Business environment
  • Experience creating PowerPoint presentations and Pivot Tables
  • Experience communicating with Executive leadership across multiple disciplines
  • Experience working independently & with teams, influencing peers and managing multiple tasks
  • Master’s degree in business administration (MBA)
  • Must have the ability and desire to both lead & collaborate cross-functionally and globally
8

Customer Delivery Manager Resume Examples & Samples

  • Must Speak French
  • Lead successfully completed implementations of the TIBCO Mashery API Management solution across industry verticals and diverse customer environments
  • Serve in the role of product subject matter expert in order to assist the Customer Success Management team by providing technical expertise as well as an ability to identify program expansion opportunities
  • Deliver on-site and remote training to partners and customers, as well as provide assistance with the development and maintenance of the training and workshop material itself
  • Perform analysis and provide systems architecture solutions related to TIBCO Mashery and leveraging new, existing, and emerging services, technologies, and platforms in a services and sales oriented environment
  • Identify and translate customer needs into a clear set of requirements for downstream feasibility and estimation by the Customer Success engineering team
  • Collaborate with Customer Success Managers and customers to drive solution feasibility/estimates, develop overall implementation plan, and serve as a project manager, to implement the solution
  • Lead the coordination of various internal teams including DevOps, Product Management/Engineering, CS Custom Engineering, CS Portal Engineering and Support in order to provide a successful customer delivery
  • Assist with building and maintaining the team repository for deliverables, methodologies, and business development documents
  • Be a team player who is able to support not only the Customer Success organization, but TIBCO as a whole by being a support and mentor to resources across the team
  • Minimum of five (5) years of experience in architecting and implementing integration solutions around key technologies
  • Minimum of five (5) years of customer interaction and technical implementation experience, with the ability to rapidly generate customer trust and confidence in a customer success oriented environment
  • Minimum of five (5) years of experience contributing to supporting software sales in a PreSales or Professional Services role
  • Knowledge of RESTful APIs, SOA/Web Services, eCommerce, content management systems, internet/network security standards and cryptography
  • Experience with network infrastructure devices (switches, routers, load balancers); identity and access management systems/protocols (LDAP, SAML); reliable messaging systems (JMS, Websphere MQ, MSMQ)
  • Experience with waterfall/SDLC processes, agile development methodologies, and post-production release processes
  • Technical expertise working with Linux/Unix operating system, programming (JAVA, shell scripting), and front-end development (Javascript, HTML, and CSS)
  • Excellent communications skills – both verbal and writing with experience producing requirements and design documentation to be leveraged as inputs to design/development and SOWs
  • Preferred - Experience with API Management/Integration products from suppliers such as IBM DataPower, Layer 7, Vordel/Axway, Apigee, SOASoftware , and/or Mulesoft
9

Customer Delivery Manager Nordics & Baltics Resume Examples & Samples

  • Provide delivery solution consultancy and support pre-sales and business development for country and account managers to ensure that opportunities are assessed and feasible solutions provided
  • Provide enhanced Project or Program management for strategic and complex initiatives. Maintain a workplan identifying responsibilities, deliverables and processes that must be executed to achieve results. Document and steer specific milestones
  • Partner with all regional/country contacts and other internal MasterCard contacts/functions as applicable to achieve business objectives and increase the customer's overall satisfaction with MasterCard
  • University/college education or equivalent work experience with emphasis on business, and information technology and/or payment or bank card /digital industry experience
  • The ability to fluently communicate in Swedish or Norwegian is compulsory on top of fluent English
  • Customer-facing skills
  • Good knowledge of financial industry/banking operations and business practices with a strong focus on credit and debit cards (issuing and acquiring)
10

Customer Delivery Manager Israel Resume Examples & Samples

  • Customer Delivery Manager ensure the end-to-end delivery of critical business initiatives for the markets. Take ownership of the delivery of solutions after the sale has completed by initiating and driving the complete implementation process with delivery units such as product, franchise and technology, to ensure business requirements are fulfilled and product readiness is guaranteed. Act as key point of contact with customer and sales team. This requires a tight collaboration with different functional entities within Customer Delivery and throughout MasterCard
  • Partner with all regional/country contacts to achieve business objectives
  • Act as escalation contact for all service level, operational issues. Ensure problems of varying complexity are resolved and take accountability for the customer's overall delivery satisfaction with MasterCard
  • Analyze and optimize customer operational performance
  • This function must be performed from Tel Aviv office. Mobility to other supported countries is expected
  • The ability to fluently communicate in English is compulsoryCustomer-facing skills
  • Project management skills required; Personal organization and priority management
  • Experience of Mobile payments, e/m commerce, contactless etc. is a definite asset
  • Strong analytical/problem solving and planning skills
  • Needs to be able to work independently but also in team
  • University/college education or equivalent work experience with emphasis on business, and information technology and/or payment or bank card /mobile industry experience
  • LI-KV1
11

Customer Delivery Manager Resume Examples & Samples

  • Be the primary escalation and co-ordination point for all service impacting events
  • Serve as the customer advocate within the Digital team in the performance of the current service and areas of improvement required
  • Work interactively with new and existing customers to develop an understanding of their business drivers and goals to enable a clear value statement and reporting metrics to be established and delivered
  • Facilitate customer acceptance of our products by guiding stakeholders through the live service capability and underpinning processes as well as supporting the establishment and signoff of artefacts and gated processes
  • Own, deliver and manage a customer service matrix to ensure clarity and transparency is obtained regarding contracted deliverables for our customers
  • Support the creation and adherence to internal operational level agreement within the IT department and wider Data Services shared functions
  • Represent the Digital team at internal and external service meetings and drive wider service improvements
  • Support RFI/RFP requests from future customers and provide responses and/or presentations to aid the bid management processes
  • Represent the Digital team service organisation in product development and drive service requirements
  • Support the development of new services within Data Services, ensuring all customer considerations are captured as part of requirements gathering and service design
  • Be part of our diverse and collaborative global community, supporting local teams and regional offices in their engagements and aligning them back to our single vision of delivering value to our customers
  • Bachelor's Degree, or equivalent, in Business, Information Technology, Engineering, Maths or Physics
  • ITIL v3 Foundation as a minimum or equivalent
  • Knowledge or appreciation of the operational support or fleet management functions of a civil airline or equivalent. Areas of particular focus include Flight Operations, Flight Planning, Engineering, IT and Data Analytics
  • Understanding the principles of project delivery and IT software/system integration
  • Awareness or experience of the Agile development framework and methodology
  • Awareness or experience of cloud services from a service delivery management perspective - desirable
  • Excellent communication skills at all business levels
  • Ability to negotiate and reach the best possible outcome for all parties
  • Ability to develop professional relationships and build business through diverse networks
12

Customer Delivery Manager Benelux Resume Examples & Samples

  • Ensure the end-to-end delivery of business initiatives for the markets. Take ownership of the delivery of solutions after the sale has completed by initiating and driving the complete implementation process with delivery units such as product, franchise and technology, to ensure business requirements are fulfilled and product readiness is guaranteed. Act as key point of contact with customer and sales team. This requires a tight collaboration with different functional entities within Customer Delivery and throughout MasterCard
  • Provide regular updates to customer and MasterCard senior management. Support the post execution review process including project closing meeting with sales team and customer
  • Act as escalation contact for all service level, operational issues. Ensure problems of varying complexity are resolved to the customer's satisfaction and take accountability for the customer's overall delivery satisfaction with MasterCard
  • The ability to fluently communicate in French or Dutch is compulsory on top of fluent English
  • Ability to grasp technology issues and translate them into solutions to problems and/or to address business opportunities
  • Must demonstrate effective leadership, communication and negotiation skills
  • Willingness and capability to travel for certain periods of time
13

Customer Experience Delivery Manager Resume Examples & Samples

  • Responsible & accountable to manage and govern organizational readiness strategies through the lens of our customers (internal and external communications, training, rollout, etc.)
  • Partners with Marketing, Product, Training, Operations and Customer-facing teams to ensure organization delivers the desired or intended customer experience through new capabilities, solutions and communications including training
  • Demonstrates and empowers others in creating, editing, or reviewing both external marketing materials through the lens of our customers and internal communications for all impacted audiences related to the initiatives to ensure their accuracy, message consistency and alignment with strategic direction
  • Ensures alignment of implementation plan with the desired / intended experience and outcomes both for the customer and our business
  • Governs and inspects post-delivery to validate whether outcomes were achieved based on value proposition and CX design Providing management status updates related to organizational readiness and escalating issues and challenges as needed
  • Documents and contributes towards and maintaining Connections Community which fosters a CX community and houses a repository of CX best practices, innovations and suggestions as well as our playbook and toolkit which the organization uses to design & deliver the desired / intended customer experiences
  • Minimum of 3-5 years’ experience working in product or project related roles in a retirement or financial services environment
  • Prior experience in customer experience (CX) roles with exposure to design and delivery a strong plus
  • Must demonstrate strong project management skills
  • Proven ability to communicate with and present to multiple levels of the organization
  • Excellent collaboration skills are required
  • Strong written and verbal skills are essential
  • Strong and attentive listening skills with the ability to analyze the situation and draw appropriate conclusions in order to understand the needs of both internal and external users
  • Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities
  • Experience in business analysis and understanding business requirements, demonstration of keen business acumen
  • Strong knowledge of Prudential business and administrative procedures preferred
14

Manager, Customer Delivery Resume Examples & Samples

  • Oversee and manage customer delivery for a range of MasterCard products and solutions for India, working with the country and account managers and market development team to prioritize these initiatives, and with other internal MasterCard functions when required
  • Manage partners and vendors, to support customer programs
  • Provide product and pre-sales support, to become a subject matter expert in a range of MasterCard products and solutions, and work with customers to plan effective program implementation
15

Customer Delivery Manager Resume Examples & Samples

  • Serves as one-stop-shop for the CT AMs for services including upsell
  • Handles all project execution related customer satisfaction issues
  • Ensures contract execution performance (KPIs, cost, timelines, revenue recognition, project assets) – Owns Quality of contract delivery
  • Coordinates all the contract delivery business in the CT
  • Implements unified operational processes (Project Life Cycle and all interconnected Service Delivery processes)
  • Implements NOKIA PMO practices to fulfill Customer requirements
  • Owns customer relationship management in the area of services, delivery and performance
  • Ensure projects comply with quality guidelines/requirements of the Region PMO
  • Aligns services resources and costs to current and future CT business requirements together with CT and RSO
  • Plans/communicates /ensures accurate figures for (services/equipment)
  • Identifies/communicates services capability transfer needs to the Resource Managers of RSO
  • Strong solutioning, project and business management experience in senior management customer facing role
  • General management experience in a large multi national organisation
  • Possess strong operational and business management skills
  • Able to build good relationship with internal and external customers
  • Good understanding of the Nokia Mode of Operation
  • Ability to lead and influence customer and internal stakeholders as well as lead and motivate staff
  • High personal presentation level
  • Good understanding of business ethics
16

Manager, Customer Delivery Resume Examples & Samples

  • Responsible for customer's overall operations satisfaction with MasterCard, acting as the ‘‘voice of the customer” to drive operational efficiency
  • Serve as the customer’s primary point of contact for escalated operational and technology issues
  • Discuss with the customer any applicable changes to MasterCard rules, products and services; gather feedback on the impacts and relay customer requirements to the appropriate functional areas, as necessary
  • Assist in quarterly operations review, focusing on opportunities and best practices to identify opportunities to improve customer operational performance
  • Ensure that the deployment of of new products/platforms/solutions meets the requirements of both the customers and the market
  • Ensure seamless delivery of both BAU products and complex cross functional projects
  • Coordinate annual capacity planning discussions
17

Customer Delivery Manager Resume Examples & Samples

  • 1) Customer
  • 2) Customer Operations
  • 3) Project team / program organization
  • 4) Subcontractors
  • 5) 3rd party vendors (multi-vendor partners)
  • 6) Order Management and Logistics (OML
  • 7) Product Units
  • 3) On-boarding/off-boarding people
  • 4) Manage performance, competence development
  • 5) Organize and lead the Customer Contract Execution organization
  • 6) Aligns services resources and costs to current and future business requirements together with CO and BGs
  • 7) Identifies/communicates services capability transfer needs to the Market RSO Capability Managers
18

GEO Customer Delivery Manager Resume Examples & Samples

  • Ownership of the delivery process and execution across all practices in their respective GEO
  • Provide leadership and support to their direct reports in order to develop and maintain a high performing team
  • Extension of the GEO Sales Team into Global Delivery
  • Owns the deliverable to the customer, the financial commitments of margin and revenue recognition to the business and customer satisfaction outcomes
  • Significant experience working with direct and matrixed employees in a geographically dispersed environment
  • Significant experience managing P&L including revenue and cost forecasting
  • Significant experience delivering IT Projects or Services at an Enterprise level
  • Experience providing consultation and guidance to customers
  • Experience with Professional Services organizations
  • Experience building relationships and communicating at all levels of an Enterprise organization
  • Understanding of ServiceNow platform and the advantages of SaaS model
  • Preference to candidates with ITIL certification, SDLC experience is desirable but not required
19

Customer Delivery Manager Resume Examples & Samples

  • Be responsible for whole process of distribution of finished goods, through monitoring, coordinating and communicating well with logistics service providers, customers and all the other stakeholders involved
  • Lead 'Order to Delivery' process with strong collaboration with customers, distributors, and Operation & Sales teams
  • Effectively manage distribution and delivery network to ensure effective cost management and high customer service level
  • Be sure to have close intraction with Demand Process in order to ensure quality and safety
  • Optimize costs to serve, ensure product availablity and manage customers
  • Drive the team for higher performance. Coach them to develop
  • Minimum 5 years of experience in supply chain or logistics with solid understanding of supply chain, production, warehousing and distribution
  • Well-versed in cost drivers in supply chain
  • Strong communication and interpersonal skills with all levels of the organization
  • Proficiency in English and Japanese in writing and speaking
  • Possesses team management experience with hands-on approach
  • Be able to combine operational functionality and analytical/ strategic thinking
  • Possesses entrepreneurial drive
20

Manager, Customer Delivery Resume Examples & Samples

  • Collaborate with various internal constituencies to ensure the successful delivery of products. Collaboration generally spans cross-functionally and may span across regions as many projects have specific regional and / or global implementation requirements
  • Create an expected experience for MasterCard customers when deploying MasterCard products & services and positively influence brand preference
  • Provide subject matter expertise during customer discussions, supporting Sales and Consulting teams during sales and pre-launch activities
  • Establish and maintain effective working relationships with client and partner organizations to set project launch objectives and manage deployments
  • Apply lessons learned to guide how new products and services can be delivered in the region, providing subject matter expertise on how customers can deploy and utilize new products and services being brought to market