Commercial Marketing Manager Resume Samples

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N Paucek

Nella

Paucek

718 Adele Drives

Philadelphia

+1 (555) 141 3316

718 Adele Drives

Philadelphia

Phone

p +1 (555) 141 3316

Experience Experience

Phoenix, AZ

Commercial Marketing Manager

Phoenix, AZ

Orn-Predovic

Phoenix, AZ

Commercial Marketing Manager

Driving sales planning and forecasting process (alignment with Business Planning/Demand Manager)
Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
Leads cross-functional teams involving sales, marketing, and technical to develop & implement market segment strategies and lead execution for selected growth opportunities, including work on market and competitive analysis, business model / channel partner selection, value proposition development, value-in-use pricing, positioning, market communications, and product strategies
Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives
Providing commercial teams product knowledge in product use differentiation, positioning and pricing
Partner with Sales Training in developing and executing product education, selling process/techniques via new hire training, national sales meetings, &/or new product and feature training. Responsible for the development and communication of sales tools and programs. Reinforce the messaging, branding and global positioning of product though training initiatives
Collaborating with commercial leadership and global marketing to develop the region market and orders forecast

Detroit, MI

Commercial Marketing Manager The Times & The Sunday Times

Detroit, MI

Sporer and Sons

Detroit, MI

Commercial Marketing Manager The Times & The Sunday Times

Provide support in managing any B2B marketing agencies and the on premise agency, Pulse, to ensure campaign delivery and maximise budget/resource effectiveness
Work with the AIA team to report on campaign effectiveness against B2B KPIs looking at key brand metrics and sector performance
Work with key stakeholders across Commercial to develop a Key Account Programme establishing objectives, KPI’s, tailored communications, bespoke events (with the Commercial events team) and creating unique value propositions to drive additional ad revenue
Work with the Head of Brand Strategy & Planning to develop a trade 'tone of voice' for clients and agencies that is consistent with the main TNL brands and plan/deliver a consistent communication strategy that brings to life 'Know your times'
Develop a lead generation tool using social media for the client team and demonstrate additional revenue to the business
Work with the Head of Brand Strategy and Planning and the TNL Commercial Director to develop the B2B marketing strategy for agencies & clients to support commercial sales & revenue targets
Ensure all activity fully supports the wider TNL brand proposition and delivers “through the line” integration of communications and messaging

present

Phoenix, AZ

Senior Commercial Marketing Manager

Phoenix, AZ

Ferry Group

present

Phoenix, AZ

Senior Commercial Marketing Manager

present

Lead and direct commercial marketing team to create sales and marketing campaigns to grow market share and achieve planned sales and margin for assigned products and owns the revenue including forecasts, and SIOP
Own the global revenue goals for core histology instruments
Drives local product performance in commercial regions
Develops and executes global product launches
Develop relationships with opinion leaders, direct sales and distributors as a key representative of the product line
Obtain market data on sales, the competitive landscape and pricing
Co-travel to establish seed accounts and influence key customers

Education Education

Bachelor’s Degree in Health Sciences

Ball State University

Bachelor’s Degree in Health Sciences

Skills Skills

Proven ability to build solid relationships
Excellent interpersonal skills; ability to build, manage and influence virtual teams
Strong knowledge of the media advertising market
Experience in marketing is essential with good knowledge of TV & digital
Excellent interpersonal skills; ability to build and manage virtual teams
Ability to think (out-of-the-box) from a broad business perspective: strategic & operational
Excellent oral and written communications skills
Strong analytical and process skills
Strong experience of marketing to CIOs, ITDMs, IT Pros and Developers
Learning - proactive, fast learner, ability to multi-task and prioritise

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15 Commercial Marketing Manager resume templates

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Dei Commercial & Marketing Manager Resume Examples & Samples

Working closely with the Vice President, Sales Operations, Creative and Marketing to oversee DEI’s marketing efforts across all lines of business and external touch-points
A. Liaising with regional Sales Directors and their teams to ensure global consistency and strength of brand
B. Provide the communication platform for sharing of best-practices and materials
C. Contribute and provide support to regional Sales Directors and their teams on multi-regional and/or potentially high revenue generating sales pitches
Work closely with US Commerce to ensure product consistency on global brands and to develop roll out strategies on existing or new global initiatives
Work with the VP and DEI Creative Manager on new brand development, marketing strategy and roll-out plan. Project lead new brand implementation and team education
Liaise with other internal DNI departments including Digital Media to introduce an effective and meaningful working relationship and delivery of an e-commerce/web strategy for current and emerging brands i.e. Discovery Expedition and Discovery Channel Explore your World

Commercial Marketing Manager Resume Examples & Samples

Lead recommendation to transform marketing materials and process to support shift in commercial business strategy and drive increased impact of marketing efforts
Manage creative and strategic development for all Commercial Banking projects, partnering with the business and managing creative agencies
Develop a streamlined and consistent approach for the development and utilization of sales materials. Implement a modernized system of pertinent materials to support the sales process
Work with Commercial product and sales teams on major collateral, direct mail/email, product launches and event programs. Ensure that the sales force has pertinent materials to augment the sales process
Manage website content and capabilities development, execution and maintenance
Conduct systematic reviews of existing materials, partnering with product and sales teams, to update and ensure accuracy
Oversee annual marketing budget and assist internal partners with project budgeting
Partner with Legal and Compliance to obtain approvals for all marketing materials
Candidate will have a minimum of 7 years experience working in financial services or a comparable industry
Bachelor’s degree in relevant field
Broad knowledge of marketing, vendor management, legal and compliance
Expertise in coordination and execution of large scale projects
Experience with management of the creative and production processes
Ability to manage multiple projects at once without any detriment to delivery or quality
Exceptional communication skills, PowerPoint, Excel
Exceptional interpersonal skills and client management

Commercial Marketing Manager Resume Examples & Samples

Responsibility for Marketing Strategy for the UK and Ireland
Brand development
Launching of new brand to the UK market, along with full budget responsibility
Stock forcasting and procurement
Insights and data analysis on retailor sales, helping to increase market share
Review and be responsible for all return on investment between key external stakeholders and my client
Strong Commercial Accumen
Ability to work within budget and within timelines
Proven ability to build solid relationships
Atleast 5 years experience within Marketing / Product Management / National Account Controller
Previous knowledge of e-commerce or online shopping is a plus

Commercial Marketing Manager Resume Examples & Samples

Manage the EMEA OEM customers regional funding program
Manage the overall EMEA marketing budget allocations and execution
Develop and manage marketing strategy, planning and execution with select EMEA countries
Pilot a Social Selling Program across EMEA
Partner with EMEA OEM customers to build marketing opportunities, develop strategy and integrate AMD into OEM marketing
Work with EMEA PR lead on product review program and on social campaigns
Manage EMEA Commercial Events including internal and external events
Collaborate with the EMEA sales team to support overall customer requests and needs

Shopper & Commercial Marketing Manager Resume Examples & Samples

Key member of and change agent within Consumer Product Division UK
In charge of the UK retailer differentiation plan; from the strategic insights through to organizingand executing all elements with the different customer and marketing teams
Responsibility for coaching, guiding and supporting the teams
Driving the transformation of retailer differentiated activation plans through the wider multifunctional organization
Development of investment guidelines and principles
Leads and owns the strategic national gameplan of retailer differentiation and activation
Develops with the shopper teams the matrix of different shopper profiles by retailer
Develops differentiated retailer activitation through omnichannel eventing (in-store and online exploitation)
Owns the eventing menu by bringing the different ideas from brands and retailers together to harmonise and maximise the best
Definition and optimization of eventing strategy and guidelines to improve ROI
Develop concept sell for the trade and retailer meetings. Be present externally where relevant
Builds organizational capabilities and tools
Develop, train coach the team members individually
Leads Multi-functional work with Commercial Operations, Finance, Marketing
Animate internally and externally an efficient multifunctional organisation
Strategic insights and attitude
Commercial deep understanding
Commercial drive (results & solution focused, flexible/adaptable)
Change leadership / Project Management Skills
Good understanding of retail channels and P&L

Commercial Marketing Manager Resume Examples & Samples

Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate
Collaborating with commercial leadership and global marketing to develop the region market and orders forecast
Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD)
Validating global value proposition and messaging and adapt for regional use
Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives
Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc
Developing and supporting product-specific KOL’s and advisory boards
Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities
Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively
Training direct / indirect sales channels
Identifying and establishing reference and show sites
Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
Providing commercial teams product knowledge in product use differentiation, positioning and pricing
Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release
Bachelor’s Degree in Marketing, Business Administration or related field
3+ years’ experience in marketing, product marketing or related field
Strong analytical and process skills
MBA or Master’s degree in Marketing, Business Administration or related field
5+ years’ experience in marketing, product marketing or related field
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Influencing skills – ability to motivate individuals and demonstrate organizational influence

Commercial Marketing Manager Resume Examples & Samples

Develop and bring alive actively internally as externally market and customer insights, defined through analysis and (in) direct customer visits
Manage and launch with the cooperation of R&D and communication new products or improved capabilities to market and increase the awareness internally as externally
Support in execution of customer specific projects
Bring specialty products or improved capabilities to market and increase the awareness internally as externally
Develop (sales) materials to support the roll out of value propositions towards (selected) customers and support communications in development of tools and messages via marketing managers
Manage selected projects derived from marketing plan
Bachelor or University degree
Marketing / business background with minimum 7 years’ experience
Concept development and Creative
Project management
Customer exposure marketing & communication knowledge/skills
Ability to turn a fact into an unseen opportunity
Ability to work independently, structured and organised
Analytical, conceptual skills and result/impact oriented
Business acumen and customer focus and ability to manage several projects at the same time
Willingness and ability to travel to various Cargill sites and visit customers
Fluent English. German is a plus

Senior / Commercial Marketing Manager, Ap Resume Examples & Samples

Bachelors degree in engineering or marketing, with technical experience in the industrial automation field. An MBA or advanced degree in business management is preferred
The position requires at least 10-15 years of sales and marketing experience in the industrial automation field
Excellent interpersonal, verbal and written communication skills
Ability to provide leadership to both direct and indirect reports in a matrix organization environment
Proven ability to innovate, drive creative solutions and adopt modern marketing practices is critical
Skills in database marketing, customer segmentation and CRM driven campaigns is required. Knowledge of operating with Microsoft Dynamics, SAP and Eloqua is an added advantage

Commercial Marketing Manager Resume Examples & Samples

7+ years of proven B2B digital marketing communications experience, preferably in technology marketing, with strong marketing operations background. Experience working at a large global multinational a plus
A strong knowledge and understanding of cloud solutions and how they solve customer requirements
Must be inspired by Marketing Communications execution particularly Digital and Social marketing, embrace Marketing Automation concepts, and obsessed with delivering a compelling customer experience through relevant, connected customer engagement. Agency experience a plus
Strong executive maturity, presence and track record of marketing impact and influence
Exceptional oral and written communications skills; proven cross-group collaboration and enduring partnerships
Directly interacting with customers at both an operational and senior level
Putting the customer first and understanding how their business challenges map to value props and solutions
A trusted advisor and strong communicator with sales, product groups and partners
Ability to deliver reporting and analysis against agreed timelines
Being able to operate at both a peer and senior stakeholder level

Commercial Marketing Manager Resume Examples & Samples

Tertiary Qualifications in Marketing
Technical Marketing Experience, preferably in a retail environment (minimum of 4 years)
Demonstrated experience in the development of trade marketing strategies and plans
Demonstrated experience developing and managing strategic marketing plans
Demonstrated experience in ‘above the line’ and ‘below the line’ creative development
Demonstrated experience managing digital marketing campaigns
4 years Trade Marketing experience, preferably at Retail
Creative conception and ideation, including the ability to conceive multiple, creative campaign ideas
Drive innovation to create new commercial opportunities
In depth understanding of unique brand propositions
Target focused with strong commercial and closing skills
Excellent relationship building skills
A strong collaborator who has the ability to influence outcomes,
Self-motivated, proactive and capable of working independently
Strong Powerpoint / Keynote skills
Strong communication skills including written, verbal and interpersonal
Demonstrates the Disney core values
Keen interest in Entertainment, Movie & Retail industries

Commercial Marketing Manager The Times & The Sunday Times Resume Examples & Samples

Work with the Head of Brand Strategy and Planning and the TNL Commercial Director to develop the B2B marketing strategy for agencies & clients to support commercial sales & revenue targets
Ensure all activity fully supports the wider TNL brand proposition and delivers “through the line” integration of communications and messaging
Work with key stakeholders across Commercial to develop a Key Account Programme establishing objectives, KPI’s, tailored communications, bespoke events (with the Commercial events team) and creating unique value propositions to drive additional ad revenue
Work with the AIA team to assist in building a data strategy to gain in-depth understanding of the relevant sectors, regions, audiences, TNL products, industry trends and customer needs across the TNL portfolio. Insight to be the basis for all sales materials and reinforce the quality of the TNL audience
Work with the Head of Brand Strategy & Planning to develop a trade 'tone of voice' for clients and agencies that is consistent with the main TNL brands and plan/deliver a consistent communication strategy that brings to life 'Know your times'
Develop a lead generation tool using social media for the client team and demonstrate additional revenue to the business
Provide support in managing any B2B marketing agencies and the on premise agency, Pulse, to ensure campaign delivery and maximise budget/resource effectiveness
Work with the AIA team to report on campaign effectiveness against B2B KPIs looking at key brand metrics and sector performance
Work with AIA to develop a narrative on key industry trends / announcements e.g. NRS & ABC or bespoke News UK research projects and integrate into agency/client comms
Establish processes to measure and track the effectiveness of all activity and spend, providing status reports as requested by the Head of Brand Strategy & Planning
Ensure all sales materials are kept updated including the media kit and rate card
Work closely with the Commercial Events & Trade Marketing Manager to ensure brand consistency across all TNL brands and products
Assist with new TNL product launches and manage the take to market marketing plans
Work closely with the Times Plus Loyalty Manager & TNL Sales team to ensure Times Plus is an integral part of the sales process, providing bespoke solutions for clients & readers alike
Develop a sponsored copy solution for TNL and train all TNL sales staff on how to implement and what the client benefits are
Work with TNL Editorial and the Audience Development Manager to surface relevant content via bespoke comms to key agencies and clients
Plan and record all advertising with selected trade press to advise on future campaigns. Includes support of appropriate trade shows and corporate entertainment opportunities e.g. industry awards
Work with the TNL Commercial Director to develop case studies that demonstrate campaign effectiveness
Work with the Head of Brand Strategy & Planning & Commercial Director on the trade PR strategy with MWW. Establish key narrative, personnel and events to target
Proven track record (2-4 years) in a commercially focused Marketing role and experience of working with a sales team / editorial highly desirable
Ability to translate a brand vision and develop a sales narrative
Experience in leading B2B marketing agency relationships
Able to use data led insights to develop effective sales materials
Good creative judgement and copy writing skills and a passion and understanding of The Times and The Sunday Times brands
A pro-active outlook and ability to take the initiative
Experience of Marketing planning and managing marketing budgets and the ability to put together layered marketing activities including the full marketing mix
An understanding of business and marketing objectives
First rate briefing skills
Idea generation. Creative
Experience at evaluating activity effectiveness
Ability to influence editorial
Ability to manage multiple projects, ensuring all deadlines are met and service levels are maintained
First rate communications skills including PowerPoint and presentational ability
Good relationship skills and an ability to operate within a matrix environment with multiple stakeholders

Senior Commercial & Marketing Manager Resume Examples & Samples

Understand and manage the Ad Revenue mix – identifying top advertisers / segments and what audience they demand
Plan and execute regular and ad-hoc opportunities for topical/genre/event-led content environments to address and attract the high-yield audience
Work with Digital Ad Solutions to monitor and assess ad unit yields, introduce new ad formats, whilst balancing with positive user experience
Work with Commercial Ad Sales to craft and present the “Mediacorp Digital News story”, customized to key advertisers / sectors to garner better share-of-wallet
Manage digital marketing efforts for Digital News products, with support from Digital Group’s Audience Development team

Commercial Marketing Manager Resume Examples & Samples

Leads cross-functional teams involving sales, marketing, and technical to develop & implement market segment strategies and lead execution for selected growth opportunities, including work on market and competitive analysis, business model / channel partner selection, value proposition development, value-in-use pricing, positioning, market communications, and product strategies
Demonstrate a deep understanding of the business processes and needs of channel participants and end users and be a strong advocate for external market and customer perspectives
Demonstrate the ability to effectively network within value chains to identify critical relationships among Architects, Designers, Builders, Distributors, and other influencers within the value chain(s) to drive business results
Sets Strategy and Direction for Product Plans and Pricing analysis
Defines go-to-market strategies and works closely with sales to implement
Bachelor's Degree in Marketing or Business
7-8 years of marketing experience, preferably in a B2B environment; alternatively a Marketing MBA with 4-5 years of relevant work experience
Customer facing experience in commercial segment, preferably in an external sales role
Acceptable knowledge of commercial construction segment
Ability to master Architectural Promotion skills
Manages key projects regionally
Ability to develop and manage key relationships with all channel influencers
Ability to master Architectural Promotion and Project Tracking skills
Manages key trade organization national stakeholder relationships
Demonstrated leadership skills -Intimate knowledge of construction market, key channel influential needs, etc
Ability to interact with channel partners/distributors and to teach/coach multiple levels of the value chain
Must be willing to travel regionally as required (10-25% of time)

Commercial Marketing Manager x Resume Examples & Samples

Develop a sophisticated understanding of the General Medicines Business Franchise(s)/Oncology Business Unit and assess the impact of any commercial opportunities whilst also considering the associated commercial channels
Develop strategic reviews of commercial options and recommend implementation plans including Patient Access Schemes and Managed Entry Agreements while protecting and maximizing Novartis financial return
Ensure the effective launch of products, switch over of presentations/packs and support the end of life strategy through liaison with the Business Franchises/Units and Supply chain
Ensure that all promotional activities and materials are aligned with strategy and meet the requirements the ABPI, MHRA, Novartis NP4 and competition law
Ensure adequate supply of product into the UK market, ensure compliance to UK licenses by ensuring RMPs, PI, packaging etc. up to date and POPs in place. Liaison with global colleagues for UK KOLs and all grants through the appropriate channels and all KOL slides through Zinc. Lead the implementation of divestments and pruning of UK CPO brands in conjunction with supply chain, DRA, medical information with support from the UK BD&L lead
Channel management responsibility to lead the organization’s strategic relationship and commercial understanding, for one or more of the following channels: NHS hospitals, Private Hospitals, Dispensing Doctors, Wholesale, Retail, Home Delivery and New Patient Management, Any Qualified Provider and Clinical Trial Supply
Ensure the appropriate submission of Novartis products on contracts and tenders, ensure updated in competition law and all relevant documentation. Be the key Novartis contact with key customers in contracting to include the CMU etc. In conjunction with Head of Commercial Operations, develops external relationship with PASLU

Commercial Marketing Manager Resume Examples & Samples

Oversee marketing operations and direct research studies and related analyses involving sales, trends and market potential of products
Provide counsel and play a key role in meetings with senior managers in order to develop marketing strategies, plans and schedules. Develop goals and objectives for the group
Direct the evaluation of new or improved products and new business opportunities
Assist Sales, Engineering, and other organizations in developing and implementing strategies to capture additional sales and market share, and increase profits
Manage the development and implementation of marketing communications and advertising plans that clearly identify the Company's products, services, reputation and other factors to improve sales and the Company's image
Establish, build and maintain long-term customer relationships in order to respond effectively to customer requirements, influence decisions, provide the Company with competitive advantages and maximize profit margins
Manage or coordinate communications among customers and business units to ensure accurate, consistent and concise information that is responsive to customers
Develop strategic profiles of key and potential competitors, and forecast markets, business volume and market share. Provide marketing support for corporate strategic planning
Promote and arrange for training of staff and provide guidance, direction, and fair and equitable treatment. Manage and document employee performance and implement responsive actions
A degree in marketing or related field preferred
Commercial marketing experience in the power industry,
Engineering experience particularly with transformers
Product management experience
Ability to manage and lead a group performing diverse and complex marketing functions
Requires strong managerial skills and ability to interpret and forecast changes in customers' buying patterns and product requirements and to anticipate market changes
Requires broad understanding of the Company's business and its markets, ability to develop marketing plans and strategies, and communicate desired product changes to senior management

Commercial Marketing Manager Resume Examples & Samples

Orchestrate Commercial marketing programs execution in Country and Theater – with a clear understanding of the product, solution, services, and channels partners to generate awareness, pipeline and opportunity
Support creation and execution of commercial marketing plans and go-to-market strategies for Commercial products, services and/or solutions, tailored to Commercial audiences and segments, with effective and measurable marketing programs
Drive Revenue Marketing/Demand Generation Programs
Maintain a strong collaborative relationships with various marketing functions, including PR, IR, advertising campaigns, web, data base marketing, Services and Channels marketing across Cisco's product, services, financing, and solutions depending on route to market strategy to develop content, whole offer for program development and execution
Report measurement of marketing campaign, program, project, asset effectiveness and adoption, and required improvements. Share best practices

Commercial Marketing Manager Resume Examples & Samples

BS degree in Science, MBA degree preferred
10 years of work experience in relevant industry e.g., Life Science, Applied Sciences, and in marketing related roles such as product management/marketing or business development on a global scale
Creative thinker with a proven track record of creating effective e-marketing programs and training solutions
High comfort level with adoption of new electronic marketing and training platforms
Experience with CRM database programs, such as Salesforce.com
Must possess strong interpersonal, presentation, communication (verbal and written) and influencing skills
Proven track record of managing multiple complex individual and team assignments autonomously and executing on time
Excellent analytical and problem-solving skills, including ability to influence others
A team player with a bias for action and driving projects to fruition
Willingness to travel up to 25% domestically and internationally
Experience in sales or laboratory experience in life science is a plus

Commercial Marketing Manager Office Resume Examples & Samples

Strong proven B2B digital marketing communications experience, preferably in technology marketing, with strong marketing operations background. Experience working at a large global multinational a plus
Strong experience of marketing to CIOs, ITDMs, IT Pros and Developers
Innate ability to navigate through a complex matrix organization and lead process changes. Change management leadership to guide others to plan, execute, and communicate effectively in midst of change. Thrives in a fast-paced connected sales & marketing environment
Understanding the role of marketing across the customer buyer journey and the impact it should have at each stage
Managing programmes end-to-end aligned to clear and specific outcomes

Commercial Marketing Manager Resume Examples & Samples

Accountable for pricing of Magnetic sensor products (daily quotes, recording, pricing strategy, input for global price negotiations, contract preparation)
Driving sales planning and forecasting process (alignment with Business Planning/Demand Manager)
Align design win targets globally with all regions
General contact window for customer account teams (tracking RFF sales and design win targets, driving gap-closure-activities with all regions)
Internal business reporting (daily status, weekly, monthly, design win)
Interface to distribution channel (promotion of Magnetic sensors, driving marketing programs through and to distributors)
Product Marketing responsibility for defined products

Commercial Marketing Manager Resume Examples & Samples

Great knowledge of Client & Server technology, Commercial client & Enterprise market trends in the Philippines, vendor competition, sales strategies and management principles
Marketing skills and experience in the Commercial segment
Strong sense of ownership and commitment
Able to work collaboratively, both cross-functionally & internationally
Able to think strategically
Passion for creative and leading edge marketing programs
A proactive and flexible attitude, with the desire to achieve
Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis

Nexperia Commercial Marketing Manager Resume Examples & Samples

Perform timely follow-up on quotation requests for assigned business lines
Ensure that the price strategies set by the respective business line Marketers are being executed
Build up and maintain a strong relationship with appointed customers
Maintain customer master-data with regards to customer information
Report and review the quote performance to both internal and external stakeholders on regular basis
Provide proactive support, value added feedback and input to Regional Marketing, Business Lines and Account Managers
Proactively seeking for continuous improvements in the execution of the quoting process. Give support to a worldwide standardization and positioning of the Quote Center within Sales & Marketing
Gathering and communicate market/competitor information into the organization
Identify new growth opportunities and elevate to Commercial Marketing to facilitate closure
Act as focus for field and customers in dealing with relevant functional departments, i.e. Commercial Marketing, Logistics, and Demand planning

Commercial Marketing Manager Resume Examples & Samples

Deliver a solution with sound value proposition
Execute marketing plan or a solution through cross- functional alignment and coordination
Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
Create positioning, messaging, sales support and solution content within a customer segment or industry context
Identify/develop innovative/ breakthrough program metrics/benchmarks
Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets
Direct the development of messaging framework and content for marketing programs and vehicles
Mastery knowledge of marketing principles, practices, tactics and tools
Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams
Strong understanding of B2B marketing activities with the graphic arts industry
Strong understanding of online marketing, Social media
Strong background with sales process management, specifically with Salesforce, Microsoft Dynamics, Marketo and Aprimo
In-depth understanding of cross-geographic competitive environment
In-depth knowledge industry, segment, commercial and consumer large accounts
Excellent written/oral communications and analytical skills
Ability to interface effectively with executive management and functional disciplines
Excellent influencing, consensus-building and conflict resolution skills
5+ years marketing experience in the capital expense equipment industry
Expert knowledge of marketing principles, practices, tactics and tools
Experience in developing and driving consistent field adoption of industry/segment message
In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
Familiarity with and/or experience in partner marketing
Excellent interpersonal skills; ability to build and manage virtual teams
Ability to interface effectively with all levels of management and functional disciplines
Excellent influencing and consensus-building skills

Senior Commercial Marketing Manager Resume Examples & Samples

Lead and direct commercial marketing team to create sales and marketing campaigns to grow market share and achieve planned sales and margin for assigned products and owns the revenue including forecasts, and SIOP
Own the global revenue goals for core histology instruments
Drives local product performance in commercial regions
Develops and executes global product launches
Obtain market data on sales, the competitive landscape and pricing
Accountable to monitor sales and market share trends and take appropriate action to achieve plan
Co-travel to establish seed accounts and influence key customers
Work closely with the strategic product managers by providing feedback and driving market oriented decisions
Measure success of marketing programs executed
Demonstrated results driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels
Demonstrates deep understanding of customers’ business and benefit orientated marketing techniques that result in win-win solutions
Must be a motivated, enthusiastic self-starter able to work effectively in a team environment and independently
Ability to travel domestically and internationally as business requires (60% minimum)
IND-SDG

Commercial Marketing Manager Resume Examples & Samples

Maximise the delivery of Sales & Marketing initiatives that map to the Sales & Marketing plans that are created whilst building the individual hotel budgets. These include but not limited to; Loyalty and Book Direct Marketing
Leading the Shared Services Sales & Marketing team and building their capability whilst also taking tactical action to close regional revenue gaps across the year
Manage, maintain and record the fund allocations for all marketing initiatives given by the hotels
Strategically lead and sales revenue planning process to support sales strategies and performance measurement which link to and drive the hotel's business plans
Work closely with Marketing Communications Manager - SEAK to develop, support and drive the marketing plan and strategies in all hotels in the designated area
In conjunction with the Commercial Managers, communicate as appropriate with hotel owners and their representatives with regards to hotel performance and key initiatives
A proven track record as a Director of Sales and Marketing or Area Director of Sales and Marketing within the South East Asia marker of an internationally recognised hotel brand
An internationally recognised Bachelor’s degree or equivalent in Hotel Administration or Business Administration
Proven ability to communicate, influence and collaborate effectively with multiple stakeholders (internal and external) across various levels within the business
Excellent commercial skills, with the ability to think outside of the box and use changes in market to the company's advantage
Excellent eye for detail
Proven ability in growing and developing talent within teams

China Dpqd Commercial Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Marketing, or engineering (Master’s degree is highly desirable)
10+ years’ related experience, preferably in commercial marketing
In-depth knowledge of PQ products (UPS, racks, CRAC, battery, service, & software), applications, and market
Ability to think and act strategically
Ability to influence and work across matrix organization; strong team building and leadership skills
Strong business acumen skills
Strong communication skills (up and down the organization)
Strong data mining and analysis skills and presentation skills
Strong drive for results; willingness to take initiative
Fluent in written and verbal English

Emeai Commercial Marketing Manager Flow Cytometry Resume Examples & Samples

BS degree in Scientific or Marketing discipline with 7+ years of B2B marketing experience. Life Science experience preferred
Basic market understanding of Flow Cytometry market
Ability to develop an integrated marketing plan and related tactics that are relevant to our business utilizing such tools as digital marketing, print and trade-shows etc
Deep understanding of digital marketing strategy to engage customers
Ability to translate strategy into tactical plans
Take action quickly and effectively in a fast paced environment
Communicates openly and clearly to engage others for input and buy-in
Experience working in a metric driven organization
Ability to speak French and/or German preferred
MS office skills (Excel, etc.)
Sales Force.com and sales lead experience preferred
Travel in EMEAI 20%-30%

Commercial Marketing Manager Printing Systems Resume Examples & Samples

Act as the front line Commercial Marketing Lead for Print business, taking responsibility for developing relevant segment specific Integrated marketing plans
Develop cutting edge marketing programs that build awareness and drive funnel across physical and digital platforms
Develop & execute cutting edge Digital & Social programs to drive awareness & consideration of HP Print Solutions
Responsible to maintain Online Content Hub to drive thought leadership conversations
Manage Lead Gen / Direct Marketing agency to maintain funnel & close loop management
Manage relations with all Alliance Partners (Media, Associations etc.) and drive joint Thought Leadership engagement targeting CXO Community
Work closely with India Channel marketing team to ensure there is a consistency between Marketing & Channel programs
Effectively aligns and leverages internal and external resources to resolve complex issues and scale the business through collaboration
Be responsible for key aspects of Print marketing operations, including budget management, execution of marketing go-to-market strategy, and coordinating all elements of an integrated marketing program
Work closely with sales leadership to align local plans to deliver and maintain aggressive market growth and measurable returns
A key focus on implementing these programs with measurable results in high quality leads, marketing sourced and touched pipeline
Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact HP Print brand equity in India
Oversee the organization and implementation of marketing events, including exhibitions, seminars, tradeshows and product launch within the Print space
Localization of messaging for the market including managing translation and translation approvals for content
Champion getting customer win/success stories from Sales and create reference content for Customer Marketing team and Communications (PR) team in relation to HP Print
MBA in Marketing from a Premier B-School will be an advantage
Proven track record in B2B marketing with good Digital experience in large enterprises
10+ years’ experience working in matrixed driven organization
Metrics/ROI focused and knows how to generate leads & track to closed loop
High levels of energy, drive and commitment, combined with excellent written and verbal communication skills

Commercial Marketing Manager Resume Examples & Samples

Supports the GCMM in the creation and delivery of the annual and rolling 3-year marketing plan
Work in partnership with the Event’s & Communication’s team to create and execute an event strategy to support the broader marketing strategy. Ensuring that they deliver a plan that is on brief and to the agreed budget
As directed by the GCMM, input into and take ownership of the annual “thought leadership” plan with a strategy that supports the 4Sales strategic pillars. This content, theme creation and briefing notes will be used to support a variety of dept. activities that could include events, speaking opportunities, paid-owned- earned media etc
Partner the agency & client facing teams (specifically the Client Development Leads and Deputy Agency Principals) to create and activate a plan that supports the broader external contact strategy, ensuring that there is a consistent approach and message (across the five groups)
Manage the external design support, ensuring that there is consistent output across the dept; from trading to sponsorship decks
Be the lead day-to-day contact for the key interdependent teams & depts. that includes but not limited to: Advertising Research & Development, C4 Marketing and 4 Creative
Inputs into development of the sales website, www.4sales.com. Manages day-to-day the content, look & feel of the site
As directed by the GCMM take responsibility for the creation and delivery of assets to support the sales team, to include: tapes, award papers/pitches and presentations etc
Support the GCMM to create and leverage external trade body relationships to the benefit of 4Sales; Thinkbox, AA, Marketing Society, IPA and ISBA etc
The role requires knowledge of the media advertising marketing
Experience in marketing is essential with good knowledge of TV & digital
The ability to manage multiple and simultaneous projects
The ability to manage relationships with individuals at all levels with suppliers and internally within Channel 4 and partners
Significant experience in a senior commercial/trade marketing role
Strong knowledge of the media advertising market
An in -depth understanding of the UK AV sector
Proven track record of managing annual marketing plans
Experience of managing multiple projects simultaneously
Significant experience of budget management
Experience of creating and executing social media campaigns
Experience of managing in a matrix organisation structure
Understanding of the UK TV advertising market-place
Professional marketing qualification

Commercial Marketing Manager Resume Examples & Samples

Direct development of value proposition and positioning across industries/segments
Develop innovative/ breakthrough industry or customer segment marketing strategies/plans and execute plans with relevant sales force
Design and drive an integrated current and future solutions offerings across the whole ecosystem based on customer needs, internal products/ services and external partner offerings within industry and segment context
Identify and prioritize key ecosystem partners and drive technical and business alignment with our product/ services offerings by leveraging our partner ecosystem
Lead/manage cross- functional/cross-organizational teams in the development and execution of marketing long- term strategies and plans
Direct cross-functional/cross- organizational closed-loop analysis and champion indicated actions to senior leaders
Recognized subject matter expert and thought leader in industry/segments and HP offerings/strategies
Excellent influencing, consensus-building and conflict-resolution skills

Senior Commercial Marketing Manager Resume Examples & Samples

A hands-on driver who has the ability to think & innovate from both 10,000ft and 10ft, and drive projects from concept to commercial success
Possesses superior knowledge of the medical device market and the healthcare environmental changes
Passionate about creating disruptive business models and innovative campaigns to drive revenue
Demonstrates and applies advanced knowledge of concepts, practices, and procedures for managing complex data driven marketing projects
Possesses a highly analytical mind with excellent MS Excel Skills
Excellent written, presentation and communication skills; Demonstrated marketing experience with a wide range of customers; Excellent MS PowerPoint Skills
Strong objection handling and conflict resolution skills
Possesses excellent interpersonal skills and has a proven track record of managing cross functional initiatives and relationships
Must be able to travel 50% or more as required
MBA/MS with a minimum of 5+ years of experience leading marketing/sales/business development projects is preferred

Commercial Marketing Manager Resume Examples & Samples

Work closely with commercial partners to create sales and marketing campaigns to grow market share and achieve planned sales and margin for assigned products and owns the revenue including forecasts, and SIOP
Work closely with OEM manufacturer to learn, lead and provide two way feedback to the commercial teams and OEM partner
Own the Americas revenue goals and results
Drives local product performance in Americas Regions
Develops and executes demand generating activities including advertising and promotional programs
Accountable for all sales tools and literature
Develops and executes product launches
Manages channel specific product portfolio in countries
Responsible for product and application training and SF product competence
Track campaigns via SFDC
Manages local response to product application, quality questions
Develop relationships with opinion leaders, direct sales and distributors as a key representative of the product line
Provide initial launch training to sales force and applications specialists
Drive the development of the yearly forecast and marketing plan
Accountable to maintain and report out on productivity highlights, metrics and forecasts
Provide input for and present business reviews
Bachelor’s degree in Health Sciences / Marketing; MS, or MBA highly desirable
Detailed knowledge of marketing within a regulated environment
5-10 years work experience with solid analytic/scientific technology and market knowledge
Highly self-motivated leader with a proven ability to lead an international effort in a matrixed environment and prioritize multiple projects
Develops and maintains a high level of product knowledge of Thermo Fisher Scientific and competitor products
Ability to travel domestically and internationally as business requires (40% minimum)

Commercial Marketing Manager Resume Examples & Samples

3 - 8 years of relevant marketing experience
Ideally from consumer durables or FMCG background
Good understanding of consumer driven marketing innovation, retail and brand management and digital
Ideally have worked in multiple categories in marketing

Commercial Marketing Manager Resume Examples & Samples

Drive targeted marketing campaigns at large enterprises decision-makers to drive new customer acquisitions, cross-sell opportunities, & deeper share of wallet with existing customers
Drive focused Business Partner & SMB end-user marketing campaigns to drive PUSH Sell In & PULL Sell-Out volume for PC/Smart Devices delivering deeper & wider Channel activation & growth in SMB customer base
Develop and deploy business partner marketing materials and infrastructure tools that map the Commercial Product & solutions strategy to partner sales objectives
Work with the telemarketing team / inside sales team to ensure the conversion of qualified leads into opportunities
Works with the Digital & Social Marketing team to develop thought-leadership content and amplify this through online & social marketing channels, including email, events, social media, blog/content marketing, search, and display/media
Partner with the events team to coordinate event programs, including speaker procurement, invite process, target list development, post event follow-ups, internal communications with sales, etc
Equip the Commercial sales organization with key selling tools (eg. Sales Kits, Customer presentations, Sales Training etc.) and enable Best-of-Breed selling motion
Own and drive a yearly and quarterly planning process to address large enterprise & SMB Commercial segments and co-ordinate across North America
Establish metrics and measurement strategies to track the return on investment (ROI) of Commercial marketing activities across North America
Manage the relationship with external agencies where necessary to deploy Commercial marketing Campaigns
Cooperate with Alliance partners and maximize Alliance funding
Minimum of 3 years experience in commercial marketing
Knowledge of Client and Server technology, Commercial client and Enterprise market trends in the vendor competition, sales strategies and management principles
Able to work collaboratively, both cross functionally and internationally
A proactive and flexible attitude with the desire to achieve
Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines on a daily basis

Commercial Marketing Manager Resume Examples & Samples

Develop and implement go-to-market and launch plans for assigned customer segment. Includes: Defining, creating and introducing innovative promotional material/sales tools, demand generation and integrated marketing campaigns that support and communicate the Hill-Rom value propositions to the specific market segment, and build brand equity
Develop links with Key Opinion Leaders and influential organizations to gain leading edge market knowledge and to represent and build Hill-Rom's standing with these leaders. Develop and maintain influential reference sites to highlight efficiency of Hill-Rom products
Generate and analyze competitive intelligence and promote understanding of competitive tactics
Regularly interact with customers through site visits, presentations, tradeshows, and professional societies; collaborate with sales to ensure Hill-Rom delights customer in every interaction
Partner with Sales Training in developing and executing product education, selling process/techniques via new hire training, national sales meetings, &/or new product and feature training. Responsible for the development and communication of sales tools and programs. Reinforce the messaging, branding and global positioning of product though training initiatives
Provide direct assistance to the field sales organization for large-volume sales opportunities
Work to understand underlying issues related to product quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues
Work closely with portfolio management team to understand and define the overall customer segment, long-term road map, market conditions and NPD strategy to aid communication, and understanding between sales and marketing
Collaborate with global portfolio management to define and execute plan for the market launch, sales product training, and messaging to achieve commercial objectives, goals and strategies for global product portfolio
Bachelor’s degree in marketing or related field required. MBA preferred
5+ years classical commercial marketing experience required
Prefer healthcare and/or medical device experience
Ability to travel up to 40% of the time. Ability to travel internationally may also be required

Senior Commercial Marketing Manager Resume Examples & Samples

Responsible for marketing and program management of one or more new and existing products and/or functional areas. Products may include worldwide responsibility
Participate in one or more of the following activities
Typically 8+ years relevant industry experience including strategy development, development and commercialization of new products and core marketing activities
Technical background preferred
2-4+ years of product and/or brand management preferred
Global experience a plus
Demonstrated marketing and product management skills (segmentation, product positioning, pricing, distribution, forecasting and promotion, etc.)
Strong technical and market knowledge
Strong analytical and modeling expertise
Strong analytical and problem solving skills; ability to anticipate and resolve issues
Ability to prioritize, maintain focus, and manage multiple projects
Ability to develop and implement strategic programs
Ability to manage strategy and details concurrently
Strong/advanced presentation skills; ability to present and explain product information to all audiences
Proven management and leadership skills as applicable
Proven ability to work in and lead teams which are highly matrixed, cross functional and technical
Financial acumen and budget management skills
Foreign language a plus, or may be required
Proficiency in MS office applications–with strong/advanced knowledge of spreadsheet and database software
Basic/solid understanding of SAP, CRM and Business Objects

Commercial Marketing Manager Resume Examples & Samples

Clearly prioritise activity that delivers the most business benefit and is aligned throughout the Carphone Warehouse business
Manage the quarterly planning process for Carphone Warehouse ensuring that we deliver and sign off activity on time and aligned to the priorities and execute right first time
Own and develop the Quarterly planning process including documentation, improvements and communication with Carphone Warehouse
Work with and across all marketing functional areas (brand, advertising, digital, creative services, CRM, social, content, PR, etc.) in the development of differentiated activity and standout campaigns that differentiate Carphone Warehouse and highlight our key points of difference and ‘reasons why to shop with us’ in a compelling and disruptive
Experience in developing commercially successful events and campaigns
Strong influencing & Stakeholder management skills
Strong numerical & analytical skills

Commercial Marketing Manager Resume Examples & Samples

Work with the Analytics leadership team to identify the key functional deliverables and interlocks required to successfully execute the analytics roadmap, working to the business milestones and timelines
Develop and maintain the commercial success roadmap – involve all stakeholders and confirm feasibility
Understand current bank of business and revenue targets, define success criteria and validate with commercial teams
Drive accountability and success with the functions
Ensure all commercial teams understand the commercial success roadmap and help them to develop plans to execute against it
On a day to day basis, work with the commercial functions to coordinate efforts around the milestone goals. Identify issues and remove roadblocks
Where critical issues are identified, escalate the problem quickly so that timelines can be maintained. Steer teams towards business goals and better alignment
Where needed, support the functions around deliverables that do not require their core skills enabling them to focus on their high value contributions
Understand organizational processes and work within them to achieve goals
Work with key stakeholders to lead Commercial strategy discussions across the business, and ensuring functional alignment

Commercial Marketing Manager Resume Examples & Samples

Excellent People Leader – role involves direct management indirectly across your DRs teams. It is key this individual has great follow ship to keep the team motivated and high energy
Customer - Obsessed with delivering a compelling customer experience through relevant and connected sales and marketing customer engagement
Communication– comfortable and confident with communication at all levels. Ability to manage high intensity of stake holders, campaigns or activities at any given time and ensure team, as well as stakeholders, are taken along the journey
Stakeholder management– proactive management of broad stakeholder base across the UK business as well as the Corporate team. Ability to deal with issues efficiently
Fresh Thinking – someone who is on the pulse of the latest trends and best practices
Listening – hearing others, and responding to feedback
Learning - proactive, fast learner, ability to multi-task and prioritise
Digital Marketing – passion for digital marketing and the opportunities it can present for Microsoft, our partners and our customers
Analytics – the desire to put insight at the heart of everything and educate the wider marketing community
Agility - thrives in ambiguous and changing environments, even when some information is not readily available, or is shifting. Understanding the role of marketing across the customer buyer journey and the impact it should have at each stage
Experience & Education: proven Commercial/B2B marketing leadership; embraces Modern Marketing, has strong Digital marketing and marketing operations experience, and enjoys the focus on driving revenue outcomes. Experience working at a large global multinational a plus. MBA degree preferred but not essential