Marketing / Commercial Resume Samples

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J Waters

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Waters

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New York

+1 (555) 551 5074

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Experience Experience

Phoenix, AZ

Commercial PC Marketing Manager

Phoenix, AZ

Towne and Sons

Phoenix, AZ

Commercial PC Marketing Manager

Digital Planning & Execution - conceptualizing, scoping and managing digital marketing across online, mobile and social platforms
Strategic Planning – assist in planning the commercial marketing calendar across campaigns, sponsorships, events, digital and internal
Budget Management – ensure campaigns are delivered according to set budgets across opex and alliance funding types
Brand Guardianship – protect and enhance the HP brand using global brand guidelines and assess all work to ensure compliance
Production – manage internal & external resources to adapt global creative & generate Australian local creative across TV, print, OOH, digital, social & SEM
Agency Management – lead a cross-functional agency team for each campaign ensuring open commutation flow and issues resolution
Integrated Marketing Campaigns – develop & deploy fully integrated commercial marketing campaigns acting as the central coordination point across PR, Corp Comms, Channel Marketing, Category, digital, social and lead generation

Los Angeles, CA

Commercial Product Marketing Manager

Los Angeles, CA

Hoppe Inc

Los Angeles, CA

Commercial Product Marketing Manager

Assist with distributor management
Owns the sales forecast and manages slow moving or outdated inventory. Resolve or escalate product allocation issues, in case of supply restrictions
Defines the distribution- and channel mix according to criteria set by General management
Works closely together with sales and trade marketing, e.g. for selling in/out promotions
Assist sales with key account presentations and other product support
Performs visits to selected customers
Defines implements and monitors marketing strategy and plan for the assigned products and new products in liaison with sales and the product creation groups

present

Chicago, IL

Commercial Business Marketing Specialist

Chicago, IL

Walker and Sons

present

Chicago, IL

Commercial Business Marketing Specialist

present

Work with Market Development on pre- ProBuild activities such as lunch and learns and customized collateral materials
Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
Manages BOMA Association relationships and other Market Development support activities
Helps to create reporting to measure success of Marketing programs
Assist with managing the day to day execution and reporting for Enterprise marketing campaigns
Manage third party referral partner programs including: sales training, lead assignments, reporting and escalations
Work with OBSR's team on ProBuild leads post launch

Education Education

Bachelor’s Degree in Marketing

California State University, Los Angeles

Bachelor’s Degree in Marketing

Skills Skills

Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area
Acts as a point of contact for questions on department communications materials
Provides leadership and oversight to lower-level Marketing Specialists
Gathers materials of competitive companies in the field
Helps to create reporting to measure success of Marketing programs
Consistent exercise of independent judgment and discretion in matters of significance
Other duties and responsibilities as assigned

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15 Marketing / Commercial resume templates

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Commercial / IA Marketing Manager Resume Examples & Samples

Assist division in establishing marketing initiatives that support their sales goals
Actively involved in the development of new products and services
Create, implement, track, and execute sales contests and incentives
Evaluate effectiveness of all promotion and advertising programs and recommend changes
May work with our advertising agency to develop strategic advertising initiatives
May work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships
Assist in the communication of product initiatives throughout the Bancorp by regular interaction with affiliates
Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors
Support the company brand through the adherence to branding guidelines
Manage all projects within the line of business marketing budget
Perform any other duties as assigned
Bachelor's degree in business, marketing, communications, journalism, or related field required. An advanced degree is preferred
Five (5) or more years of job related work experience
Strong oral and written communications skills
Excellent PC skills. Strong attention to detail
Knowledge of advertising mediums
Prior financial/banking experience is highly desirable, but not required
Previous project management experience
Must be able to work in a team environment with the ability to interact well in a positive manner
Work requires the ability to multi-task and be flexible
Knowledge of the practices and current issues of the organization preferred

Region Commercial Manager, Shopper Marketing Resume Examples & Samples

Define a strategic channel roadmap to transform it into a key growth driver for the system to meet both short and long term business goals. 20%
Developing full execution plans with prioritized objectives, and align objectives with bottlers to drive channel development plan (OBPPC, PoS, Channel specific marketing program) realization for the prioritized channels. 30%
Develop cross-functional, fully integrated plans for key annual priorities (calendar programs, such as new launches, promotions, festivals, etc.) with focus on maximizing system and channel values. 20%
Identify and apply best practices in China and international market 15%
Engaging diversified stakeholders (BU marketing, franchise, bottling group) to fully understand and exploit business trends & opportunities to build best-in-class practices and continuous success of the prioritized channels 15%
6 years of solid working experience in FMCG companies in the commercial
Excellent analytical & communication skills with a highly can-do attitude
Proven ability to work with diverse teams to drive changes and deliver business goals
Previous experience in integrated execution planning, project management
Ability to work in a fast, unstructured, and constantly changing culture that focuses on speed and pragmatism
Highly adaptability to changing environment and not afraid to take calculative risks

Commercial Business Marketing Specialist Resume Examples & Samples

Distribute ProBuild SFDC campaign codes and ensure use of the codes by running weekly activity reports
Work with Market Development on pre- ProBuild activities such as lunch and learns and customized collateral materials
Maintain Marketing ProBuild activity tracker
Coordinate ProBuild launch events and sales table days including signage, collateral, food give-away items, etc
Scrub address lists for all ProBuild related marketing activities
Coordinate with the Division Marketing team for direct mail and other related ProBuild marketing tactics
Work with PR on ProBuild press releases, case studies and customer testimonials
Manages BOMA Association relationships and other Market Development support activities
Work with OBSR's team on ProBuild leads post launch
Provides general administration support for projects and functions within the department
Manage Eloqua and CHQ lead assignment distribution
Manage Authorized Connector lead assignment, Sales Training and Escalations
Works independently and collaboratively with outside vendors on creative design elements, production, event promotions, and sponsorships
Assists in pre-campaign and post-campaign analysis and summary report

Commercial Business Marketing Specialist Resume Examples & Samples

Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area
Acts as a point of contact for questions on department communications materials
Provides leadership and oversight to lower-level Marketing Specialists
Gathers materials of competitive companies in the field
Assists in translating business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries
Helps to create reporting to measure success of Marketing programs

Surface Commercial Channel Product Marketing Mgr Resume Examples & Samples

A minimum of 5 years of experience in an indirect sales model is required for this role
Experience designing and managing channel programs and promotions, at Microsoft or hardware vendor or reseller, is preferred
The ideal candidate will have a track-record of successfully delivering programs at scale, be comfortable with the unknowns of a startup business and think entrepreneurially
You must have a partner centric philosophy and be able to collaborate well across multiple teams
You should have an understanding of the AV/IT reseller - what motivates them, what challenges they face and have insight into how they work and how they think
This role may require limited global travel

Commercial & Retail Marketing Director Resume Examples & Samples

Under the supervision of the division GM, develop the division commercial and retail marketing strategy across brand portfolio versus distribution channels and retailers/clients optimizing growth and investments, ensuring the construction of timely, mutual beneficial Business Plans with clients
Organize its implementation in relation to brands, their commercial strategy and structure
Ensure the overall achievement of the division results: turnover, market share, profit
Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets
Bring field intelligence to define brand-specific activity programs with marketing and commercial departments
Embody the division towards retailers/clients. Conduct top management negotiation and overcome roadblocks as necessary
Manage and develop commercial and retail marketing structures within the division and anticipate necessary evolutions
Identify best practices in the commercial field and develop shared methodologies and tools to foster retail excellence
Build an efficient organization and ensure good communication flows between stakeholders (internally and externally)

Marketing & Commercial Manager Webu Resume Examples & Samples

1) Engaging and aligning local operations and Business Units on the RTD Tea opportunity, co-creating key strategies as well as commercially viable initiatives to drive sustainable system growth delivered through NESTEA
2) Co-developing global platforms/ charters and initiating innovation based on a solid understanding of consumer and shopper insights, the competitive landscape and local market conditions to maximize shopper value and accelerate the penetration of NESTEA
3) Stewarding the development and efficient execution of the local plans including effective OBPPC in order to drive system productivity
Share growth, volume, revenue and operating income
Improvements in marketing productivity and brand momentum (BLS and others)
Positive, sustaining value-based working relationships tracked through stakeholder surveys
Maximizes consumer / shopper Impact
Accelerates marketplace execution
Portfolio marketing and consumer knowledge
Drives results with customers
Leads system alignment

Emear Commercial & Partner Marketing Resume Examples & Samples

The focus of this role is scaling
Identify, agree (with country and global colleagues), create, adapt and improve automated partner journeys with the objective of driving Cisco’s business across the region
Identify, agree (with country and global colleagues), create, adapt and improve automated partner communication (newsletter, webpages). Work with the marketing content and marketing communication teams to deliver content in the best way for partners
Identify, agree (with country and global colleagues), create, adapt and improve automated customer journeys/platforms with the objective of driving Cisco’s business across the region
Leverage data/analytics to maintain an overview of Cisco’s partner marketing landscape, interpret and share insight as required
Experience of automated marketing – platforms, journeys
Create impactful marketing journeys including analysis and reporting
Demonstrate strong awareness of the latest marketing automation trends and platforms
6+ years marketing experience within the technology sector
Self-motivated individual who can build relationships at all levels with local, regional and global colleagues as part of a virtual or physical team and across disciplines
A good organiser who can manage multiple projects across countries within tight budgets and deadlines
Ability to collaborate, lead and work under pressure in a fast-paced matrixed organization
Excellent interpersonal, communications and influencing skills, able to build a rapport and communicate at all levels
Ability to operate with a high degree of autonomy
Ability to manage marketing budgets and multiple agencies

Commercial & Partner Marketing Lead, Emear Resume Examples & Samples

Engage across the Cisco marketing and communication organisation (which incorporates country, region and global teams), specifically the commercial marketing teams, to drive and support the regional business
Co-ordinate the regional marketing strategy for Cisco’s Partners
Build and nurture the marketing and communications community within the region to ensure integrated strategy and execution that reflects the unique roles that each part of organisation provides
Lead and manage the regional commercial and partner marketing team to execute on the elements of the marketing plan that are unique to the regional role. The team plays a role in delivering marketing for Cisco’s volume business, partner engagement (communication and education), and has direct engagement with strategic regional partners and Cisco’s four key Distributors
Engagement with agreed regional Sales leaders for Global Virtual Sales and Customer Success, Commercial, Distribution and Partner organisation to understand business priorities
Develop marketing’s strategy and execution, with country and global colleagues, to meet the business priorities. Ensure success can be measured and that activities are reviewed to ensure we constantly learn and improve
Prioritise resources and funds to deliver the greatest impact working with the country and global partner and commercial leads, in agreement with the Marketing Director who has responsibility for Commercial and Partner marketing
Maintain and expand knowledge of the regional market including Cisco’s position within the market, market opportunity, competitive landscape, and marketing activity of agreed competitors
Deliver a strategy and execution plan that will leverage and integrate across all elements of Cisco’s marketing and communication organisation, and that follows the operating model of country led, customer first, always digital and mobile
Be an advocate for Cisco marketing to internal and external audiences
Develop your marketing knowledge on a regular basis and share this with your colleagues
A successful track record in driving a volume business to business marketing strategy and execution plan
Ability to influence at all levels across marketing and sales
Experience of successfully leading both direct and virtual teams with the ability to work collaboratively across a large global organisation
Knowledge of Cisco’s technologies, markets, customers’ challenges, and channel to be able to assess marketing plan fit to local requirements
Understanding of the partner landscape in EMEAR
Experience in partner marketing through 1 and 2 tier partners
The ability to strategically contribute and manage in a cross-functional team environment with excellent organisational, interpersonal and written and verbal communication skills
Business and marketing qualifications preferable

Manager Marketing & Commercial Building Resume Examples & Samples

Lead the Austria marketing organization be able to deploy the marketing activities focus on product offers, segments, channel/partner program and marcom activities
Responsible for directing the development of an integrated Marketing plan for the Austria region aligned to the regional Central Marketing plan and supporting local growth initiatives targeting customers in key industry segments
Work with the Austria sales manager to build a strategy and with sales organization to support shift from product-centric outreach to integrated market segment activities
Drive segment organization in Austria to deploy and implement the 360 segment approach for the targeted segments, in alignment with the EMEA segments managers
Drive the definition of the PTW strategy for commercial building segment in Austria and follow the deployment and implementation
Contribute to definition of season topics and develop the season topics in local markets
Build and implement an integrate commercial building segment actions plan
Support the implementation of the channel partner program with channel teams
Build on persona development work to implement an integrated inbound marketing contact/ enquiry management process that aligns with EMEA strategy and processes and oversee lead management processes across the sales and marketing function to ensure lead dissemination, routing and management is handled in the most efficient and effective way
Drive the Austria region content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach
Implement pricing actions and process to be able of monitor, decide and act on local price policy
Establish a close relationship with the EMEA channel marketing organization to develop channel-centric activities in Austria that will support channel revenue growth
Manage the marketing budget process for Austria
Coordinate sales participation at industry events and Eaton Tech Days, feedback on sales support requirements, lead follow-up and ROI. Ensure centrally selected suppliers, materials are used locally
Lead the marketing team in Austria (currently 2 headcounts)
Minimum B.Sc. or B.A. degree in marketing, journalism, communications, business, engineering or related fields
Minimum 5 years marketing and/or communications experiences
Strong knowledge of the commercial building segment, at least 5 years of experience
Strong experience in partner program management, digital marketing, lead generation and ROI responsibility highly desired
Experience in working with cross-functional teams in a dynamic, matrixed environment
Proven track record in creative project planning, project management and working under deadlines
Initiative, organizational skills, and proven leadership
Creative approach to problem solving
Superior written communications skills and messaging
Fluent German and English language skills

MEA Enterprise & Commercial Portfolio Marketing Specialist Resume Examples & Samples

Partnering across the marketing, channel and sales ecosystem to continuously optimize execution and business results
Working with the lead Portfolio Marketing Manager to deliver unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
Applying deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design, translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
Applying strategic insights to performance outcomes, keen focus on marketing contribution and identifying gaps and root cause analysis
Internal communications and operational tasks as needed
Market Segment knowledge and ability to integrate IBM in front of the client and prioritize offerings in all sales channels,
Match portfolio capabilities to client needs to create roles-based value propositions,
Create marketing plans, defines market success criteria partnering with PLM and Sales,
Conceptualize and think strategically and intuitive about people, brands routes and messaging
5 years of Marketing experience

Commercial Product Marketing Manager Resume Examples & Samples

Defines implements and monitors marketing strategy and plan for the assigned products and new products in liaison with sales and the product creation groups
Translates the marketing strategy and plan into a business plan, with supporting launch plans and other required actions to meet the planned results
Define with the BLs, or region, the product portfolio, the product positioning, pricing, distribution, service and promotion plan, which should contribute to optimized sales value, product mix and volume to deliver the agreed targets
Owns the sales forecast and manages slow moving or outdated inventory. Resolve or escalate product allocation issues, in case of supply restrictions
Initiates (corrective) actions and formulates marketing support requirements, validated by sales management in order to improve on business objectives
Defines the distribution- and channel mix according to criteria set by General management
Lead product marketing for a product group (Garment Care), in Vietnam
Implement the marketing plan for Garment Care in Vietnam
Ensure efficient product information, training and benchmarking
Assist sales with key account presentations and other product support
Minimally 10 years relevant marketing experience
Ability to think (out-of-the-box) from a broad business perspective: strategic & operational

Commercial Banking Marketing Associate Resume Examples & Samples

Bachelor’s degree in marketing, or related field
Understanding of marketing development process including strategy formulation, client insights, creative evaluation, media and production
Knowledge of direct and online marketing and related strategies
Ability to understand business plans, financial goals, objectives
Strategic planning and strong marketing skills
Proven time management & organizational skills, and accountability to accuracy and quality
Proven ability to manage cross-functional teams while demonstrating strong collaboration skills
Ability to develop and maintain budgets and critical paths, adhering to tight timelines
Experience working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations

Digital Marketing Manager OEM Commercial Resume Examples & Samples

Develop key relationships with OEM marketing and sales leads to support promotional programs
Develop opportunities to expand the visibility of Telogis built-in products with OEMs and dealer networks
Create and execute strategies to counteract and compete against other fleet intelligence platforms that are selling through OEM channels
Work with internal teams to equip the field with support for events, demos and collateral
Craft competitive messaging and positioning materials that convey industry leadership and spearheading trends
Create best practices around lead gen through strategy, implementation, measurement, adjustments and repeating success
Excellent writing skills
Strong external partner relationships
Project and timeline management
Salesforce, Eloqua or similar platform experience

Region Commercial Manager, Shopper Marketing Resume Examples & Samples

Define a strategic channel roadmap to transform it into a key growth driver for the system to meet both short and long term business goals
Developing full execution plans with prioritized objectives, and align objectives with bottlers to drive channel development plan (OBPPC, PoS, Channel specific marketing program) realization for the prioritized channels
Develop cross-functional, fully integrated plans for key annual priorities (calendar programs, such as new launches, promotions, festivals, etc.) with focus on maximizing system and channel values
Identify and apply best practices in China and international market
Engaging diversified stakeholders (BU marketing, franchise, bottling group) to fully understand and exploit business trends & opportunities to build best-in-class practices and continuous success of the prioritized channels

Marketing & Commercial Effectiveness Head Resume Examples & Samples

Degree in Business, Marketing, Economics, with leadership and/or strategic development courses
5 years in developing strategies and executing on strategic management level
Experience with the local diabetes market or adjunct therapy areas
Experience in delivering business objectives in alignment with multiple internal and external stakeholders
Experience in articulating complex issues to key decision makers

Windows Commercial Product Marketing Manager Resume Examples & Samples

Evangelist and subject matter expert for product
Deep customer focus and understanding
Excellent communicator
Experienced in core marketing communications functions

Head of Marketing Global Commercial Banking & Global Banking & Markets Resume Examples & Samples

A number of factors influence the role
HSBCs continued focus on customer centricity
HSBC continues to evolve its distribution and channel strategy to lower cost emerging technology
HSBC has a well known but largely undifferentiated brand in most of our core markets. Activity in 2013/2014 will focus on creating and identifying commercially focused brand messaging with associated proof points within
Global Campaigns and within local activity. The Global Marketing CMB &
GBM Team will build activities and supports to provide a cohesive framework for all markets to more consistently implement these strategies
HSBC’s focus on Global Standards for the business
Degree level of qualification in marketing and/or business studies preferred Minimum 10 years broad based business experience, ideally with some external to HSBC within a Financial Services based institution. A range of strategic and operational experience, including demonstrable success in developing and evaluating annual plans and multi channel high profile campaign strategies. This should cover experience of identifying the role of research, proposition development, communications, delivery and channel management
Line management and proven team leadership experience
Proven understanding of customer insights and their role in ideas development
Ability to think innovatively, shaping and communicating new concepts
Good understanding of technology developments and emerging consumer and industry trends
Proven ability to influence leadership teams
Proven ability to work on multi function projects demonstrating excellent relationship building skills
Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
Able to influence at an executive and senior level and lead across functional teams to drive improvement
Commitment to putting the customer at the heart of all development and implementation activities

Digital Marketing & Commercial Manager Resume Examples & Samples

Strong experience in digital marketing, ecommerce and online retail propositions, including a good understanding of the display advertising ecosystem (DSP, SSP,DMP Ad Servers etc.), programmatic marketing and AMG
Considerable experience in performance marketing
Proven understanding of managing SEO/SEM, eCRM and social media campaigns
Recent history of working in or with digital marketing agencies
The ability to interpret data to effectively evaluate performance and make future campaign performance enhancing recommendations
Recent history of working in or with an online retailer
Category and account management experience in either a vertically integrated business or licensed business
Experience of overseeing product categories (ideally Consumer Electronics, FMCG & Stationery) and working with licensees preferred
Commercial acumen and ability to contextualise digital initiatives in wider organisation strategies and business planning

Growth Marketing Manager Sensi Light Commercial Resume Examples & Samples

Understand the product to create, own and drive lead generation strategy, and establish a candence of rapid experimentation. Identify the most effective and efficient ways to grow product sales
Work side-by-side with both Pro and Retail channel sales and marketing teams to implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and user retention for the product
Bring an analytical approach to marketing automation and work with internal department leads to set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders
Work with marketing and advertising departments to implement inbound marketing strategies to get visitors to product landing pages, provide them with a reason to visit our service and experience the product
Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the product - continuously optimize it for results
Develop a model of your customer behavior, and use web analytics to assist, guide and align channel marketing & product management efforts
Work with marketing to create shareable and viral content regularly around the product - such as blogs, e-books,video, infographics, slideshare presentations, whitepapers & webinars
Work with our UX and creative designers to create compelling HTML emails, landing pages, and forms with persuasive copy and imagery for max engagement
Work with marketing to implement & automate email drip campaigns based on specific timelines /milestones or user actions such as product onboarding, abandoned shopping carts, recommendations, renewals, confirmations, engagement, product training, and managing unsubscribes/renewals
Set up a database of email addresses of leads based on engagement with the marketing content
Define, measure and maintain growth & adoption metrics for the product such as (but not limited to) the following
3+ years working on marketing automation platforms (e.g., Marketo, Hubspot, Eloquoa, Kissmetrics etc.)
Ability to write basic code and understanding of web technologies
You are collaborative, have an upbeat work ethic and love taking ownership, learning, and having fun. You love challenges and growth is your true north
You thrive in an environment where there are constrained resources, and product/market fit is just being established
You are a hybrid of marketer and coder. For instance, You can Determine an area of meaningful improvement (e.g. to boost service renewals), Forecast the improvement to the bottomline , devise a marketing campaign strategy to test hypothesis, pull customer email addresses from a database, wireframe the email and write the copy, design and code the email template, instrument end to end tracking. You can use data analytics to evaluate results and finally automate this process for ongoing success
You have great communication & people skills, you will work with some of the smartest people in the industry. You love working in small and uber high performance teams, you embrace ambiguity and thrive on it
You have deep understanding of how people flow online and the online distribution value chain
You have excellent analytical and problem solving skills and an ability to use data to gain insights and drive decisions; we are a company that believes if you can’t measure it, you can’t improve it
You’re a persuasive storyteller and can craft content to guide audiences to success (whether that’s conversion, engagement, and/or retention). You understand how to engage people, and can create content that can go viral
You are a master at putting together nurturing "drip" email campaigns, and brilliant at leveraging all available channels including Linked In, Facebook, YouTube, Twitter, Instagram

Coordinator, Marketing & Commercial Business Resume Examples & Samples

Bachelor's degree in business or marketing (sports marketing an asset)
1-3 years relevant experience in Marketing or commercial business (sponsor or Licensing focus)
Data tracking and analysis: Develop and track performance reports ranging from Sponsorship campaigns to NFL Licensee sales reports including online
Provide support on various CP and Sponsorship campaigns including but not limited to ideation, developing business cases, retail marketing campaigns online/in-store, and research analytics
Work in coordination with Sponsorship Manager & Agency on all Event Logistics, Partner Communication & Merchandise + additional Client hospitality events (ad-hoc, as required)
Research new business ideas
Social media image sourcing & approvals, copy/hashtag approvals, contest rules/regs, liaise with community manager/agency as needed
Work with broadcast partners to approve creative working with internal groups (legal, brand, PR)
Events - On the ground community event program execution, support, analysis
Create, manage and distribute reports and dashboards regarding marketing performance and KPI's
Source content through NFL Films

Commercial Card Marketing Manager Resume Examples & Samples

Develop, execute and drive the Commercial Card marketing strategy across Commercial Card and its LOB partners
Develop and deliver marketing strategies and campaigns to include content such as: sales materials, brochures, talking points, industry focused content, client testimonials/case studies, thought leadership, digital campaigns (web and email), social media, video, print, webinars, media/PR and internal Commercial Card campaigns and communications
Develop and lead the Commercial Card Internet strategy and positioning to ensure consistent messaging across Commercial Card and alignment with CB, BB and CIB web content/pages
Serve as the Commercial Card liaison with line of business partners including Commercial Banking, Corporate & Investment Banking and Business Banking to collaborate and deliver Commercial Card solutions, marketing campaigns and client advocacy
Serve as the relationship manager working with internal resources within Commercial Card Marketing & Communications, CCB creative (Inner Circle), LOB creative resource teams and agencies to align the marketing strategy and appropriate agency to deliver marketing content
Partner with CCB Market Research to identify trends, implications, and insights, to gain marketplace perception insights to differentiate CC from competitors
Develop and actively manage the marketing budget; implementing appropriate tracking and measurement to ensure maximized return on marketing investment
Ensure branding guidelines are aligned within CC and broader firm wide efforts
Bachelor degree required; MBA strongly preferred
7-10+ years of progressively more substantive experience in marketing to top leaders and decisions makers of medium-sized or large corporations, along with strong product and industry knowledge of wholesale financial services
Demonstrated success developing and executing multi-channel marketing programs
Ideal candidate will have experience in marketing of commercial card products and/or payables and core cash solutions and managing a team
Ability to work in a matrixed, fast-paced environment with tight deadlines
Ability to master new situations and complex subject matters quickly
Ability to work independently as a self-starter
Strong planning skills, collaboration skills, analytical skills and program management skills
Excellent listening, probing, communication skills and attention to detail
Superior speaking skills and the ability to present ideas in a concise manner
Strong relationship building ability and effective communication and interaction skills at all levels in the company
Must be flexible and able to re-prioritize depending on business needs
Must be a team player and work well cross-functionally
Must possess strong working knowledge of Microsoft Word, PowerPoint, Excel, Office, and Internet

Commercial PC Marketing Manager Resume Examples & Samples

Strategic Planning – assist in planning the commercial marketing calendar across campaigns, sponsorships, events, digital and internal
Integrated Marketing Campaigns – develop & deploy fully integrated commercial marketing campaigns acting as the central coordination point across PR, Corp Comms, Channel Marketing, Category, digital, social and lead generation
Budget Management – ensure campaigns are delivered according to set budgets across opex and alliance funding types
Digital Planning & Execution - conceptualizing, scoping and managing digital marketing across online, mobile and social platforms
Production – manage internal & external resources to adapt global creative & generate Australian local creative across TV, print, OOH, digital, social & SEM
Agency Management – lead a cross-functional agency team for each campaign ensuring open commutation flow and issues resolution
Brand Guardianship – protect and enhance the HP brand using global brand guidelines and assess all work to ensure compliance
Reporting & Analytics – work with a range of local and regional experts to critically analyze outcomes and provide recommendations for optimization of campaign activity
A self-starter that requires little direction, with the energy, passion to win and resilience to work in a large start up. You work well on your own as well as with a team
A strategic thinker that’s comfortable rolling up your sleeves and getting your hands dirty
An entrepreneurial mindset is crucial in this role - given your responsibility as country marketing manager, it’s critical you can analyze data, test, iterate and create best practices
Hands-on Marketing experience across Enterprise & SMB segments with an in-depth understanding of both Direct and Indirect sales channels
Naturally curious. You're innovative, extremely creative and constantly looking for ways to fix, tweak and optimize creative and processes
Commercially savvy with an in-depth knowledge of lead generation and SFDC
Master of digital and social by way of directly leading and ideating social/mobile projects as well as being personally digitally savvy/heavy user of key social media platforms
Hands-on, with experience in matrix, global organizations, capacity to operate at strategic and operational level
Can demonstrate real examples of great work done in the past including campaigns and their impact on sales

Commercial Notebook Global Marketing Lead Resume Examples & Samples

Supports sales, regional marketing and client product group by consulting on and developing customized briefing agendas for customer events, regional training, and specialist engagements
Comfortable working with and influencing both Dell executives and C-level customers
Tracks projects, supervises event activities, and communicates status on programs and events
Working knowledge of Dell’s portfolio of products, services and solutions to best position the engagement for success
Proposes budgets and forecasts, and compiles summaries of total event costs, cost-per-contact, audience profiles, and attendees' comments
Serves as lead for outbound activities of the PG Mobility Team, including sales training, content development and competitive messaging
BA/BS degree and 8+ years of relevant experience -specific product marketing experience preferred
Able to work in a fast paced environment requiring daily decision making
Strategic analysis and business modeling skills
Attention to detail balanced with high level process overview/improvements
Solid understanding of corporate customers and the way they procure and consume IT

Commercial S&P Marketing Integration & Planning Resume Examples & Samples

Develop a deep understanding of displays and peripherals products, business, goals, and KPIs
Work with product teams & ensure we maximize marketing efforts for D&CP for commercial customers
Drive & clearly communicate commercial marketing plans for D&CP to regional & PG stakeholders
Own and manage timelines to ensure on time delivery, seek out process improvement
Serve as a brand champion –developing & reviewing relevant content to ensure it is on-message
Integrate key messaging into the larger global marketing campaigns
Pursue key initiatives to drive an integrated marketing strategy for D&CP

Commercial Business Marketing Specialist Resume Examples & Samples

Research market conditions specific to area of focus to determine potential sales of products and pricing
Assist with managing the day to day execution and reporting for Enterprise marketing campaigns
Prepare and submit statistical reports, graphic illustrations of findings and action plan recommendations to marketing research
Understand and practices various statistical concepts, research data, standards and practices
Gather data on competitors; analyze data, compares competitive factors and provides data to leadership team
Collects, examines, and analyze statistical data using computer modeling techniques to forecast future marketing trends
Provide sales teams with weekly sales analysis of lead nurturing programs for the SMB and Enterprise sales channels: including providing recommendations on how to increase activity
Generate monthly ROI reports for events, associations and sports partnerships
Manage third party referral partner programs including: sales training, lead assignments, reporting and escalations
Support employee referral programs: weekly reporting, payment inquires and communications
Provide reporting on comparison of event attendee lists and current customers for marketing and sales activities
Work with the division marketing team regarding analysis of customer connect, disconnect and new build activity; provide recommendations regarding implantation of marketing tactics

Commercial Card Marketing Analyst Resume Examples & Samples

Understand business objectives and how to translate them into the appropriate event marketing activities and channels
Support the event marketing team and the business in developing its marketing strategies
Ensure all event marketing activities reflect Commercial Card’s value proposition, key messages, and brand
Provide daily, tactical support of the projects and programs led by the Event Marketing team
Plan for and support high-profile internal and external events, including logistics support, venue management, internal/external communications, list management, reporting, and follow-up etc
Support event marketing efforts, conference and sponsorship participation including coordination of trade show booths, presentations, advertising, internal/external communications, etc
Work with Event Marketing, and Creative teams to integrate messages/themes into programs by directing the creation of invitations, booth & staging designs, speaking points, presentations, related advertising, etc
Ability to use marketing and reporting tools such as Salesforce.com and Targeted Email Systems
Provide event marketing budget tracking and metrics as well as data and reporting analytics
Bachelor's degree; Minimum 3 years event/marketing experience
Experience in banking or financial services a plus
Strong work ethic
Ability to work under deadlines quickly, efficiently and with minimal errors
Highly organized, detail oriented and proactive
Expertise with Microsoft Office Programs including Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)
High degree of professionalism and flexibility
Demonstrates discretion and good judgment
High focus on providing exceptional customer service
Aggressive self-starter, ability to work both independently and as a team member
Ability to interact in a professional manner with coworkers, suppliers, clients and senior management to build lasting relationships