Marketing Manager, Wholesale Resume Samples

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JC
J Carter
Jarrett
Carter
425 Balistreri Ramp
Los Angeles
CA
+1 (555) 628 7184
425 Balistreri Ramp
Los Angeles
CA
Phone
p +1 (555) 628 7184
Experience Experience
08/2016 present
Dallas, TX
Senior Marketing Manager, Wholesale
Dallas, TX
Senior Marketing Manager, Wholesale
08/2016 present
Dallas, TX
Senior Marketing Manager, Wholesale
08/2016 present
  • Lead large scale, equity and sales driving, custom marketing programs at Macy’s and other key department stores
  • Partner with Sales and Merchandising to understand annual and seasonal business goals and plan compelling marketing programs in support of those goals
  • Act as primary point of contact for Levi’s with Macy’s (and other account) marketing teams
  • Present brand POV at Levi’s market week, and key planning meetings throughout the year
  • Understand that channel and the role of Macy’s (and department stores) in the Levi’s portfolio and identify new opportunities for Levi’s to gain share (floor space, sales, marketing exposures) within the account
  • Coordinate compelling launch programs for new fits or key equity moments for Levi’s within Macy’s, etc
  • Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the Macy’s account, including online placements and strategies, email marketing, on-floor creative kits, trial events, PR, media, demand generation, social, and engagement programs. Extend planning to other key department stores where relevant
08/2011 04/2016
Los Angeles, CA
Marketing Manager Wholesale Partnershop
Los Angeles, CA
Marketing Manager Wholesale Partnershop
08/2011 04/2016
Los Angeles, CA
Marketing Manager Wholesale Partnershop
08/2011 04/2016
  • Assist in developing marketing plans and objectives to support sales for multiple brands
  • Manage production of marketing elements of wholesale seminars, conferences, webinars and co-op
  • Monitor and manage digital assets for both partner and wholesale accounts, finding alignment and representing both sides of the business
  • Regional promotional program development, implementation and execution
  • Partner with Special Events Manager and styling team to plan in-store events including store grand openings, and trunk shows
  • Monitor and manage the online Ad Style Process
  • Provide direct leadership to direct report Coordinator and serve as a role model, leading by example, to other members of the department
08/2006 07/2011
Boston, MA
Marketing Manager, Wholesale
Boston, MA
Marketing Manager, Wholesale
08/2006 07/2011
Boston, MA
Marketing Manager, Wholesale
08/2006 07/2011
  • Works with the wholesale sales management team to plan for events including trade shows, seminars and sales events
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
  • Develops a lead generation program to solicit leads of brokers and businesses that could be potential customers for the Liberty wholesale sales team
  • Utilizing metrics and analytics, supports the development of strategic marketing plans and campaign strategies to include market analysis, competitive analysis, and broker segmentation
  • Proficient in Microsoft Office programs, including Word, Outlook, Excel, and PowerPoint, contact management systems such as Salesforce, Eloqua, contact management systems and website content management tools
  • Working jointly with the wholesale sales management team, manages development and implementation of growth initiatives and marketing campaigns from a marketing perspective
  • Commitment to excellence and high standards
Education Education
The University of Alabama
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1

Marketing Manager Wholesale Partnershop Resume Examples & Samples

  • Supervise in-house resources in the efficient development and implementation of integrated marketing initiatives, promotions and events that meet high quality standards for the wholesale and partnershop business – finding alignment between the businesses where applicable
  • Align account initiatives to ensure they meet and fall within corporate brand guidelines and goals for the season
  • Oversee Coordinator to execute various in-store promotions, policies, store communication, GWPs, additional documentation, and various projects as needed
  • Partner with Special Events Manager and styling team to plan in-store events including store grand openings, and trunk shows
  • Maintain calendar for events, campaigns and collateral for wholesale and partnershop
  • Monitor and manage the online Ad Style Process
  • Research and document customer profiles for each account, both catalog and online
  • Monitor activities of competitors and industry trends on an ongoing basis
  • Assist in developing marketing plans and objectives to support sales for multiple brands
  • Monitor and manage digital assets for both partner and wholesale accounts, finding alignment and representing both sides of the business
  • Work closely with sales and wholesale admin team to ensure proper execution of national and regional in store events, co-op, etc
  • Process all wholesale requests - including but not limited to: collateral, image, vendor requests, inter-office requests and all account requests
  • Organize and maintain Wholesale Terms for all vendors
  • Manage production of marketing elements of wholesale seminars, conferences, webinars and co-op
  • Regional promotional program development, implementation and execution
  • Strategically plan and maintain various in store and corporate budgets
  • Provide direct leadership to direct report Coordinator and serve as a role model, leading by example, to other members of the department
  • 5-7 years in a Multi Brand Marketing Management role, wholesale apparel industry a must
  • Self-starter with strong project management skills
  • Highly organized and able to prioritize workload with a strong attention to detail and accuracy
  • Ability to interface with all levels of management
  • 3-4 years relevant work experience
  • Wholesale apparel marketing experience an absolute must
  • Excellent computer skills (Word, Excel, Outlook, PowerPoint and internet research)
2

Marketing Manager, Wholesale Resume Examples & Samples

  • Utilizing metrics and analytics, supports the development of strategic marketing plans and campaign strategies to include market analysis, competitive analysis, and broker segmentation
  • Working jointly with the wholesale sales management team, manages development and implementation of growth initiatives and marketing campaigns from a marketing perspective
  • Creates communication plan and develops communication for broker alerts, marketing collateral, websites, presentations, brochures and other wholesale department communication needs
  • Works with the wholesale sales management team to plan for events including trade shows, seminars and sales events
  • Develops a lead generation program to solicit leads of brokers and businesses that could be potential customers for the Liberty wholesale sales team
  • Runs the Eloqua drip campaign as appropriate for communication needs and lead generation
  • Other duties as needed
  • 5+ years of broad marketing experience, with financial services and/or mortgage industry experience highly preferred)
  • Bachelors Degree. MBA preferred
  • Excellent analytical, project management, and proactive leadership skills
  • Experience managing cross-functional teams and projects
  • Experience developing and implementing strategic and tactical marketing initiatives (B2B channel preferred)
  • Proficient in Microsoft Office programs, including Word, Outlook, Excel, and PowerPoint, contact management systems such as Salesforce, Eloqua, contact management systems and website content management tools
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
  • Proven ability to handle multiple projects and meet deadlines
  • Ability to understand and follow written and verbal instructions
  • Commitment to excellence and high standards
3

Senior Marketing Manager, Wholesale Resume Examples & Samples

  • Lead large scale, equity and sales driving, custom marketing programs at Macy’s and other key department stores
  • Partner with Sales and Merchandising to understand annual and seasonal business goals and plan compelling marketing programs in support of those goals
  • Act as primary point of contact for Levi’s with Macy’s (and other account) marketing teams
  • Present brand POV at Levi’s market week, and key planning meetings throughout the year
  • Understand that channel and the role of Macy’s (and department stores) in the Levi’s portfolio and identify new opportunities for Levi’s to gain share (floor space, sales, marketing exposures) within the account
  • Coordinate compelling launch programs for new fits or key equity moments for Levi’s within Macy’s, etc
  • Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the Macy’s account, including online placements and strategies, email marketing, on-floor creative kits, trial events, PR, media, demand generation, social, and engagement programs. Extend planning to other key department stores where relevant
  • Brief in creative needs to US Wholesale Sr. Manager of Content with clear deliverables and timelines
  • Recap, review, analyze and share out learning on all marketing programs
  • Own budget and monthly forecasts for Levi’s marketing at Macy’s and other key department stores
  • 5-7 years work experience, Channel Marketing is preferred
  • Strong strategy experience and management of 360 marketing programs
  • External relationship experience required
  • Attention to detail, and strong follow-up is required
  • Proven ability to manage and motivate others
  • Comfortable working in a matrixed cross-functional organization