Marketing Manager, Asia Resume Samples

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J Kris
6375 Raoul Branch
6375 Raoul Branch
Experience Experience
04/2015 – present
Phoenix, AZ
Marketing Manager Flow Controls Southeast Asia & Northeast Asia
Phoenix, AZ
Marketing Manager Flow Controls Southeast Asia & Northeast Asia
04/2015 – present
Phoenix, AZ
Marketing Manager Flow Controls Southeast Asia & Northeast Asia
04/2015 – present
  • Develop pricing strategy for existing and new products using market pricing and value pricing
  • Coordinate with Engineering & Product Planning teams to develop and launch new products for SEA and NEA markets
  • Track and stay ahead of key industry trends such as Refrigerants, Energy Efficiency, Electronics Integration & Monitoring, etc
  • Develop strategies to strengthen relationship with existing wholesalers
  • Gather competitive intelligence for both SEA & NEA Asia markets – including product information, short & long-term strategy, etc
  • Coordinate and Develop marketing materials, presentations for industry events, seminars, Partner Plus events
  • Channel Marketing
05/2008 – 02/2015
Phoenix, AZ
Marketing Manager, Southeast Asia
Phoenix, AZ
Marketing Manager, Southeast Asia
05/2008 – 02/2015
Phoenix, AZ
Marketing Manager, Southeast Asia
05/2008 – 02/2015
  • Create and lead KOL development and tracking activities; host advisory board meetings
  • Partner plans in place/executed against
  • Routinely perform analyses of industry, market, and account-specific trends
  • Create go-to-market strategies for geographies within the region to support individual product launches
  • Provide regional leadership to support execution local marketing activities and tactics
  • ROI metrics – Revenue & pipeline
  • Lead regular training sessions (product information, clinical data, etc) for AV staff
10/2002 – 02/2008
Philadelphia, PA
Marketing Manager, Summits, Asia
Philadelphia, PA
Marketing Manager, Summits, Asia
10/2002 – 02/2008
Philadelphia, PA
Marketing Manager, Summits, Asia
10/2002 – 02/2008
  • Creates and executes multi-channel marketing strategy, including direct marketing, digital marketing and working with partner associations
  • Owns paid and organic digital marketing campaigns including content creation, budget management and reporting
  • Responsible for evaluating and advising on event suppliers – both technology and “traditional” services, and recommending business partners such as venues etc
  • Demonstrates good judgment in selecting methods and techniques for driving summit success. Interacts with senior internal and external personnel
  • Demonstrates marketing expertise to provide marketing guidance on business decisions
  • Responsible for assisting with planning and on-site delivery of the summits and on the day event management
  • Proficient knowledge of Microsoft Office and willingness to understand / learn new marketing techniques and tools
Education Education
Bachelor’s Degree in Biology
Bachelor’s Degree in Biology
Pepperdine University
Bachelor’s Degree in Biology
Skills Skills
  • Proficiency with Excel spreadsheets, filters, data analysis
  • Proficiency with Powerpoint presentation making
  • Experience working with distributors
  • Experience working within Southeast Asia markets
  • Product marketing experience within the medical device / healhcare field
  • Sales experience
  • Experience with capital equipment sales, leasing, and service
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Senior Marketing Manager, UNI Asia Pacific Resume Examples & Samples

  • Working with the Marketing Director develop marketing plans/strategies to maximise business, including briefing media agency, managing creative delivery and reporting
  • Responsible for managing current partnerships and pioneering new ones
  • Provide marketing support for adsales activity including assisting with trade marketing efforts, approving brand representations in the market, providing creative elements and assets for adsales team
  • Brand ambassador / project management – sourcing merchandise, assisting with rebrands, events, talent tours etc
  • Develop the marketing budget to support agreed strategy and after corporate approval, manage the budget throughout the year. Oversee project budgets as relevant, including sourcing competitive quotes, negotiating media buys, and advertising budgets
  • Manage relationships with a range of key stakeholders, e.g. customers, marketing colleagues, platform marekting teams and media agencies. Contribute to existing commercial relationships with advertising sales team and potential clients
  • Manage agency relationships with media, online, promotional, merchandising and research agencies. Develop briefs for, and manage agency implementation of activities where required
  • Working with Regional team, develop and brief research, manage implementation and dissemination of actionable results. Contribute to local context for international brand research
  • With Creative Director oversee the production of marketing materials, including advertising, website, promotional items
  • Liaise with channel team to support Creative Director in ensuring all communications are consistently on brand
  • Arrange for the effective distribution of marketing materials that best support Platform marketing teams and advertising sales needs
  • Organise advertising, talent events, subscriber promotions and competitions and sales incentives - that respond to briefs and budgets
  • Ensure that all required legal obligations relevant to marketing activities are met, including permit regulations and copyright restrictions and approvals
  • Work with channel team to ensure websites and social media sites are relevant, up-to-date and reflect current marketing activity. Undertake activities to maximise traffic to websites and build viewer relationships
  • Evaluating marketing campaigns
  • Monitoring competitor activities
  • Liaise with Publicity Manager to co-operatively activate opportunities
  • Supporting and working with other members in the channel team, international colleagues and locally based members of the Comcast network
  • At least 5 years experience in a broadly based marketing management role, including accountability for budget and planning
  • Experience working within small to medium sized budgets
  • Experience managing media buying and negotiating with external agencies/partners
  • Online and/or digital media experience. Knowledge of these marketing channels is essential
  • Ability to understand, interpret and action television ratings and other research and performance data such as advertising campaign results
  • Experience in organizing & hosting high profile events and functions
  • Experience managing and implementing both quantitative and qualitative research
  • Confident and ability to conduct presentations to large audiences
  • Proficient in Microsoft applications especially Word, Powerpoint and Excel. Photoshop and CMS knowledge an advantage
  • High levels of initiative with positive energy, able to work independently in a team environment
  • Good influencing and persuasive skills. Must have well-developed negotiating skills

South East Asia Marketing Manager Resume Examples & Samples

  • Partner with sales and other cross functional partners to develop content that inspires and educates our eCommerce, agency and brand advertiser customer base and the industry at large
  • Develop and execute content for the South East Asia calendar of events, sponsorships and speaking opportunities in South East Asia – driving marketer follow-ups after each engagement
  • Localize regional platforms and content to be locally to drive education and inspiration around Facebook and Instagram as a marketing platform
  • Work closely with marketing and cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and product launches

Marketing Manager, Southeast Asia Resume Examples & Samples

  • Management or Marketing Degree / Diploma
  • 8 years in marketing or related field preferably, a proven track record working for major IT/technology vendor or industry of similar type /pace ; 3-5 years in individual contributor managerial capacity
  • Channel & Field marketing experience essential
  • Basic proficiency (speak, read and basic writing) of one ASEAN language (Viet / Bahasa / Thai ) is a plus

Senior Marketing Manager, ADF, Asia Pacific Resume Examples & Samples

  • Work closely with the VP/GM of ADF APAC and Global teams to serve as the ADF liaison with the affiliate & distributors markets
  • Provide clear APAC marketing & media strategy, direction and support to the affiliates & distributor markets to ensure the regional marketing and media strategies of all ADF brands are correctly executed
  • Work across the region to help define priorities in each affiliate & distributor markets in terms of brand focus within the portfolio as well as define investment priorities for each brand
  • Help maximise opportunities to increase sales, profits and market share, brand-by-brand
  • Work with the affiliate & distributor markets to plan and execute the launch of specialty fragrances within the ADF portfolio, in line with brand positioning, equity and distribution strategies. Continue to develop the brands to achieve long term brand objectives
  • Work with affiliate & distributor markets to transition new brand acquisitions into the ADF portfolio
  • Develop and implement “high touch” elements and programs to engage consumers in a meaningful way at every point of contact, including the POS experience
  • Identify online needs within the markets and work with the Regional Online & Affiliate Online team to execute
  • Monitor P&L by brand for affiliate & distributor markets
  • Manage and continuously build closer regional licensor relationships to understand their marketing & media plans to align with our affiliate & distributor market plans
  • Ensure affiliate & distributor markets leverage & collaborate with local licensor partners in PR events, store openings & other local events
  • University Graduated
  • Minimum 5 years working experience in a similar capacity preferably in fragrances
  • Strong strategic and marketing skills required
  • Experience in all forms of media including digital, social & mobile a plus
  • Extensive knowledge of APAC markets and diversity of consumers across the region
  • Position requires creativity and thorough knowledge in all areas of marketing including the ability to implement innovative marketing programs, with digital, social & CRM a plus
  • Understanding of the ADF portfolio and motivation for its unique positioning, culture and consumer dynamics. Excellent written and oral communications, excellent presentation skills
  • The ability to communicate with multiple cultures and at senior levels with retailers, senior and international management
  • Proven track record of strong leadership and management skills
  • Fully fluent written and spoken English essential
  • Mandarin desirable

Marketing Manager, Origins, Asia Pacific Resume Examples & Samples

  • Responsible for Strategic development and Marketing execution of Origins in the Asia Pacific Region
  • Work closely with Regional Director. Serve as Brand Connection between the teams in the markets and Global teams (Global Marketing, Merchandising, PR, Education and CRM)
  • Drive Brand growth and image in the Asia-Pacific Business through strong strategies and programs for both brands
  • Drive new innovative product launches and re-promote activities as well as creating Brand Experience at every point of consumer interaction,
  • Coordinate the teams in the region (Marketing, Online, CRM) with clear vision regarding Brand strategies and tactics
  • Minimum 10 years solid working experience & proven track record in managing marketing function. Additional years of regional marketing experience are preferred
  • Minimum 3 years working experience in a similar capacity, preferably in the FMCG or cosmetic industry or with Asia regional exposure
  • Experience in the luxury/premium industry is a plus & knowledge of Asian Prestige cosmetics markets would be an advantage
  • Self starter
  • Proven track record of good leadership and management skills
  • A person who fosters company vision

Asia Product Marketing Manager Resume Examples & Samples

  • Profit planning and strategic planning for the product line
  • Define the short term and long term strategies for the product
  • Collect the VOC and define the requirements in the industry
  • New product development and pricing

Southeast Asia Marketing Manager Resume Examples & Samples

  • Devise key marketing objectives and strategies for World of Warcraft and Hearthstone
  • Conduct business reviews with publishing partners
  • Revenue and marketing spend forecasting
  • Managing and being accountable for budgets and revenue targets
  • Work with licensees / partners in designing marketing campaigns
  • Responsible for execution across a range of Marcom functions: ATL, BTL, OOH, Retail / Channel, Event, PR, sales promotions, and event launches
  • Manage digital, retail, event and research agencies as needed
  • Present marketing strategies and plans to key stakeholders within Asia and Blizzard headquarters
  • Identify and manage co-marketing opportunities
  • Analysis of key market and competitive trends: pricing, brand, demographic
  • Produce regular in-depth market analysis / intelligence / brand health and similar reports for management review

Marketing Manager, Bobbi Brown, Asia Pacific Resume Examples & Samples

  • Development of APAC product marketing, Consumer Engagement and CRM with Regional Marketing Director, markets and global teams (Global Marketing, Creative, Consumer Engagement)
  • Serve as the brand connection and act as one voice integrating different facets of the region for all aspects of the marketing mix and facilitate constant communication with markets and Global teams
  • Integrate CRM and consumer insight into actionable strategic and tactical recommendations
  • Work with the markets to facilitate APAC driven product development process
  • Work on China specific needs in terms of Registration and variants, ensure the optimal shade library is being kept, working with international team
  • Lead Assistant Consumer Engagement Manager and Assistant Product Manager to provide proper coaching and learning to obtain working level expertise
  • Minimum of 4 years working experience in a similar capacity, preferably in the cosmetics retail industry. Regional exposure will be a plus
  • Travelling :30%

Consumption & Marketing Manager China North Asia ID Resume Examples & Samples

  • Has experience working in a regional role, OR comes from an international background. Understands cultural nuances and how they affect business decisions
  • Is great at relationship management
  • Wants to work in a team that has a culture of transparency, integrity, and velocity
  • Education - BS in engineering, business or related degree
  • Language - fluent in Mandarin Chinese and English

Consumption & Marketing Manager South East Asia ID Resume Examples & Samples

  • Is an independent thinker who challenges the status quo whenever you see opportunities for improvement
  • Is a good negotiator, influencer. Knows how to tap into resources to support your cause
  • Is willing to travel on average once a month
  • Aspires to be able to make a difference
  • Language - fluent in both English and Mandarin

Product Marketing Manager, Asia Resume Examples & Samples

  • Developing the core positioning and messaging for respective product lines based on research and insights gathered from internal and external sources
  • Execution of strategic activation and engagement efforts to deliver on member growth goals
  • Collaborate with various internal teams to manage external third parties to deliver additional feature/benefit opportunities to enhance product value proposition and relevancy by market
  • Bachelor's Degree in Marketing, Advertising/PR, Communications or other related business discipline; Master's/MBA Preferred
  • CRM, Membership, MLM, Retail, Dining or Hospitality industry experience preferred
  • A proven track record of developing dynamic and high-impact, data-driven marketing campaigns
  • Solid understanding of marketing fundamentals and to ability to contribute to strategies that align with strategic product road map
  • Excellent interpersonal and communication skills in both team leader and team player roles
  • Strong analytical skills with experience analyzing and interpreting data
  • Station in HK. Asia travel up to 15%

Marketing Manager, North East Asia Resume Examples & Samples

  • A razor-sharp focus on execution and delivery
  • Minimum of 5 years’ experience in a marketing role, ideally 2 of which should be in the Travel or Tourism industry. International work experience an advantage
  • Basic Japanese or Mandarin language skills required

Marketing Manager, South East Asia Resume Examples & Samples

  • Strong organisational skills with the ability to manage multiple projects concurrently
  • Minimum of 5 years’ experience in a marketing role, at least 2 of which should be in the Travel or Tourism industry. International work experience an advantage
  • Marketing, business or similar relevant Bachelor’s degree
  • Background of delivering results in competitive markets, prioritising opportunities
  • Strong fluency in English, both written and verbal
  • LI-NP1

Marketing Manager Flow Controls Southeast Asia & Northeast Asia Resume Examples & Samples

  • Market Analysis
  • Define and develop the market size, competition, participations by applications & product category
  • Gather competitive intelligence for both SEA & NEA Asia markets – including product information, short & long-term strategy, etc
  • Understand & Monitor key growth drivers by country and across the region
  • Track and stay ahead of key industry trends such as Refrigerants, Energy Efficiency, Electronics Integration & Monitoring, etc
  • Regional Product Market & Strategy
  • Engage with customers, respective sales teams & Asia product marketing team to identify new products / product enhancements needed for the region and develop a product portfolio & roadmap
  • Coordinate with Engineering & Product Planning teams to develop and launch new products for SEA and NEA markets
  • Work with regional business leader & Asia leadership team on plans for future product development
  • Develop pricing strategy for existing and new products using market pricing and value pricing
  • Create customer communication packages for local implementations
  • Coordinate and Develop marketing materials, presentations for industry events, seminars, Partner Plus events
  • Collaborate with Air Conditioning, Cold Chain, Retail Solutions teams to identify areas for possible solutions & bundled package opportunities and to develop & execute business plans
  • Create OEM development strategy for key markets in the region
  • Evaluate and develop distribution strategy to expand market and geographical coverage in the region
  • Develop strategies to strengthen relationship with existing wholesalers

Marketing Manager, Itero, Asia Pacific Resume Examples & Samples

  • BS/BA required, preferably in healthcare, engineering, technology, or business-related field
  • Proven expertise in defining and managing customer expectations using independent development lead or hands-on engineering management roles
  • Analytical mindset: wherever possible, you prefer to resolve questions through data and measurement
  • Deep empathy for the user
  • Team player with strong ability to explain technical issues to business users
  • Demonstrated ability to share skills and knowledge with others
  • Start-up and change management experience
  • Must demonstrate a strong track record of delivering results
  • Natural ability to spot business opportunities and to persuade and influence others
  • Good IT skills, including all Microsoft packages and proficiency in using modern multi-media tools

Practice Marketing Manager, Asia Pacific Resume Examples & Samples

  • Assess apac regional needs for practice development and management and identify strategic areas of opportunity to offer value-added programs for practices including doctors, staffs, and patients
  • Develop comprehensive practice development and management programs (staff training, practice audit, provider CRM, services to support practice growth with Invisalign) for Asia Pacific and lead execution of the programs in countries to increase adoption of Invisalign treatment
  • Improve staff educational pathway and implement new ideas to improve staff’s proficiency with Invisalign product, treatment, and processes to deliver better experience for patients
  • Develop new value-added service ideas to support practice including financing options for providers, key account management scheme (public sector, group practice – beauty HPs), etc. to increase in-clinic conversion of patients to adopt Invisalign treatment
  • Develop SOPs for region-wide strategic practice forums and other events
  • Develop regional KOLs with best practice development and management experiences
  • Develop strategic plan and annual practice development plan
  • Process management
  • Innovative yet practical
  • Fast learner (clinical, regulation, etc.)
  • Proven track record with more than 8 years of process engineering, CRM, and/or Healthcare product sales management experience (hospital, clinic, 3~5 years) is plus
  • Experience in private practice business (ie. clinics) multinational medical device sales or marketing function
  • BA degree is a must, any major
  • Good spoken and written communication skill with English. Chinese or Japanese is plus
  • Skillful at producing documents with MS office programs
  • Able to travel extensively abroad (more than 40% of working hours)

Product Marketing Manager, Heating, Asia Resume Examples & Samples

  • China Space Heating Market
  • Industry Heating Market
  • Taiwan, India, Korea Space Heating & Sanitary Heating
  • Market Understanding
  • Market research
  • Competitive product analysis
  • Build Business Case
  • Development of business case by working with regional marketing
  • Define new business opportunities & work with regional team to implement
  • Product management
  • Work with regional marketing to define product spec
  • Product launch/phase-out and portfolio management
  • Lead Marketing Events
  • Provide product launch packages to regional team for new products
  • Pricing Management for new products
  • Set up pricing guidelines for new products
  • Pricing Analysis for heating product line

Marketing Manager Flow Controls Northeast Asia & Southeast Asia Resume Examples & Samples

  • Conduct market analysis on size, competition, product information and industry trend; understand and monitor key growth drivers by country and across the region
  • Identify new products and product enhancements need for the region
  • Develop product portfolio, roadmap, pricing strategy for both existing and new products
  • Develop and execute product positioning & promotion strategy for the region
  • Identify effective communication channel to increase quality enquiry and to reinforce brand awareness and equity
  • Develop & execute business plans
  • Collaborate with other internal teams to identify new business opportunities
  • Create & develop strategies for key markets and strengthening relationship with existing customers
  • Evaluate and develop strategies to expand market and geographical coverage 
  • Other assignments per supervisor delegates  

Field Marketing Manager Asia Resume Examples & Samples

  • Develop product marketing strategies for the region, balancing firm objectives and customer satisfaction
  • Identify, develop, and evaluate marketing strategy, based on knowledge of regional players, market characteristics and long term trends including local competition
  • Be the voice of the customer when communicating with internal teams
  • Develop a deep understanding of technical requirements for an end to end solution in target vertical markets in the region
  • Provide feedback and visibility into sales forecast and pricing strategy for your region
  • Work closely with regional support teams and sales to accelerate customer’s time to market and ensure commercial success
  • Create promotional activities and training programs to increase business and market adoption with distribution partners
  • Develop and maintain relationships with key customers and partners including LoRa Alliance members

Senior Marketing Manager, Asia Resume Examples & Samples

  • Executing to an agreed Demand Campaign Plans for ASEAN and Korea
  • Aligning the quarterly plans with the agreed sales strategy
  • Plan, and execute on industry trade shows, regional briefings, and 3rd party sponsorship. Communicate with the sales team the objective and strategy around the activity
  • Work with SI’s and Alliance Teams to execute joint Citrix / Partner programs & leverage the partner’s brand and “reach” in benefit of Citrix
  • Managing and responsible for delivering events, such as Citrix Led-Events and responsible for brand integrity, customer communications and customer marketing in India, Korea and ASEAN
  • Ensure successful program execution from conception, execution, analysis and debriefing, coordinating the efforts of all parties involved in their success
  • Develop and execute integrated marketing strategy including quarterly plan for events and deliverables targeted to small, mid and enterprise market segments that drive adoption, expansion and standardization of Citrix products for the GEO
  • Responsible for tracking programs within SFDC for closed loop accountability
  • Ensure the appropriate measures and metrics are in place to analyze program/campaign performance in order to tune future campaigns to improve ROI and provide monthly, quarterly and ad hoc reports as needed to report results to APAC management
  • Responsible for the development and maintenance of ASIA events & program calendar
  • Works as liaison between ASIA sales, to provide visibility to programs & related support materials so that they have the necessary resources for end-user follow-through
  • Execute on Customer cross-sell / up-sell penetration strategies
  • Interact with all functional areas and regional Marketing teams to coordinate any requirements/support for event planning and execution
  • Execute on campaigns to acquire net new opportunities
  • Manage vendors for logistics, content, collateral & promotional items
  • Manage Programs budget
  • May require to take on Channel Marketing
  • A strong working knowledge of face-to-face programs, including high touch, seminars, conferences & trade shows
  • Understanding audience acquisition – Net New
  • Strong Communication skills with the sales teams across ASIA
  • Ability to manage various stakeholders
  • Ability to manage and wok with different cultures
  • Ability to adapt to change
  • Proven ability to work well with all levels of management and peers. Complete understanding of inter-relationships of the business units and working knowledge of all sales and marketing functions
  • Ability to work across functional areas of business including Sales, Product Marketing, Public Relations, Alliance Marketing, Channel, and Corporate Marketing
  • Experience in managing staff
  • Bachelor’s degree/ MBA or equivalent experience
  • 10+ years experience in a Field Marketing setting and a clear understanding of marketing in a high tech B2B corporate environment
  • In-depth experience in planning, execution, and management of lead-generating marketing programs including direct mail, email, online, webinars, outbound telemarketing, radio & print advertising and public relations in market
  • Hands on experience with all Microsoft Office programs (PowerPoint, Word, Excel)
  • Experience in managing ASEAN and India as a GEO. Must be experienced in at least 2 of the 3 markets
  • International marketing experience is desirable

Platform Marketing Manager, Southeast Asia Resume Examples & Samples

  • Drive product awareness & positive sentiment among Facebook's developer & startup audience in Southeast Asia, by developing and executing localized marketing initiatives
  • Own marketing strategy, event programming, and execution of collateral and branding for developer programs such as FbStart
  • Build content that will resonate to our audience such as localized narrative, partner case studies, and content management in general (decks/infographics, etc.). Candidate will be an expert who can translate Facebook Platform products into clear narratives
  • Own our industry event program in Southeast Asia to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
  • BA with an MBA or master degree as a plus
  • 7+ years professional experience in marketing communications or product marketing, ideally, in at a technology company, startup or established B2B brand. Either in-agency or in-house
  • Experience with a broad range of B2B marketing, including online and events
  • Experience working in matrix and cross-functional organizations
  • Excellent written and communication skills. Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience
  • Strong project management skills, with the ability to juggle multiple projects and evolving priorities
  • Strong developer/tech orientation, with a passion for the intersection of technology and marketing among the app developer ecosystem
  • Business proficiency in English is essential. Additional APAC languages (Especially Malay, Indonesian, Vietnamese or Thai) highly preferred

Regional Molecular Marketing Manager Asia South Region Resume Examples & Samples

  • 1 Be the point of contact for clinical molecular marketing in the region
  • 2 Conducting regional and local competitive landscape analysis (SWOT) and market environmental studies (government, regulatory, temperament etc) to define the specific sustainable competitive advantages for the assigned products range
  • 3 Understand the customer environment, confirms the customer needs and trends and define customer centric segments with clear value preposition for proposed products offer / solution
  • 4 Forecast business evolution and manage lifecycle for the related product ranges
  • 5 Identify opportunities and find innovative solutions to increase turnover for already launched or new products; identify opportunities and drive initiatives to grow the reagent consumption in existing install base
  • 6 Launch new products, ensure follow up and propose tools to implement within the relevant bioMerieux subsidiaries/countries, formulate and execute marketing strategy ensuring growth and profitability for the franchise within the Asia Pacific region
  • 7 Work with corporate molecular team in Marcy, France and BioFire team in Salt Lake City, USA
  • A BS degree in Biology or Medicine is required. An MS is preferred. A degree in Molecular Biology is preferred but not mandatory
  • A minimum 5+ years of experience in a clinical marketing position in MNCs (IVD/Pharma/Medical Devices)
  • A good understanding of clinical molecular technologies, products, and market is advantageous
  • Extensive experience with working in various markets in different countries and interacting with teams from different countries and different cultures
  • Great communications skills including but not limited to fluent English both oral and written. Fluency in an additional Asian language is advantageous
  • Strong ability to communicate with corporate colleagues, and influencing and guiding the local teams without authority
  • Ability to travel extensively across the region

North East Asia Cluster Marketing Manager Resume Examples & Samples

  • Drive CSLS actions quarterly and be point person for market insights generation
  • Embedding customer insights into local business and customer communication
  • Review global content calendar and select relevant messages
  • Attract customers, generate prospects, nurture leads in line with direction setting and grow with customers where we want to win
  • Execute local implementation of campaigns and customer communication incl. events
  • Measure ROI on marketing activity and track marketing analytics
  • Align campaigns within Trade and Marketing, and liaise with sales
  • Ensure brand compliance and brand training of teams incl. govern purchase of promotional items
  • Reactive response to local PR & Social enquiries in alignment with HQ
  • Go-to-person for local donation and sponsorship requests
  • Being an ambassador for the brands, and growing the brands in the organization and market
  • Effective customer communication incl. implementing global campaigns locally
  • Attracting, winning, retaining and growing the right business
  • Professionalizing the function to better deliver business growth

Pursuit Marketing Manager, Asia Pacific Resume Examples & Samples

  • Help develop, coordinate and apply greater market, industry, client and competitor insight to each specific pursuit as relevant
  • Drive and develop the most relevant, compelling and differentiated CWT win themes and value propositions for each relevant pursuit
  • Ensure that relationships are built across all relevant stakeholders during pursuit campaigns - help uncover and develop a deeper understanding of the client organisation (both in terms of decision makers and influencers) involved with each pursuit as well as any other external influencing parties - coordinate client and prospect relationship maps/stakeholder matrix as appropriate
  • Drive strategic and tactical marketing initiatives with integrated sales & marketing campaigns into key accounts & prospects in support of growth strategy throughout the pursuit life cycle

Marketing Manager, Southeast Asia Resume Examples & Samples

  • Working with key internal stakeholders, described above, to understand sales imperatives so as to be able to align the territory’s channel, sales & marketing objectives. This will include managing the Polycom Partner Programme, the associated marketing components within
  • Lead and facilitate business and marketing planning between Polycom and its partners, which will include segmentation, targeting and positioning of the Polycom brand in key market segments in line with Partner capabilities
  • Support the territory in ‘programmatising’ local marketing activities, directed at the channel community. The role should avoid personalised or bespoke Partner activity, but rather taking what is available (campaigns, assets, tools, messaging) and convert/promote them as “TO” and “THROUGH” marketing assets for Partners
  • Provide direction and inputs to the Polycom partners in the execution of their Polycom related marketing initiatives, to facilitate effectiveness and ensure that initiatives ultimately impact end user customers, growing pipeline in the channel and measuring their ROI
  • Plan and give directions to marketing agencies for lead qualification, to build a high-performance lead to sales development process that will increase the quality of pipeline and revenue conversion rates
  • Identify and work with key stakeholders in partner organisations to facilitate the flow of pertinent information to the partners to enable their planning and implementation processes
  • Be responsible for approval of JMF (joint marketing fund) activities, in conformity with the guidelines and investment strategy
  • Monitor the use and application of Polycom’s brand and logo by the partner community and provide feedback and alerts to the partner where/when non conformity exists
  • Obtain timely feedback from partners on sales and marketing initiatives for analysis and reporting purposes
  • Work with the partners to harness their skills, resources and customer contacts to drive local demand generation and / or awareness / enablement activities
  • Lead generation such as installed base, or prospecting. Involves deep pre-analysis of customer data, targeting and segmenting
  • Support in country / SEA integrated marketing campaigns that may or may not be partner-focused
  • Take ownership and roll out Polycom corporate and regional initiatives as required
  • Propose processes, systems, initiatives and where applicable, develop and implement them to ensure maximum return on Polycom’s resources invested in channel activities. The resources include but not limited to; Polycom JMF funds, Polycom’s on line tools (Polycom Partner Connect; Eloqua, SFDC, Qliksense, Brandblox, etc ), training programmes, people and time
  • Comply with the internal reporting requirements and feedback mechanisms including keeping the Head of Marketing up to date with developments in the assigned territory on a regular basis
  • Channel satisfaction
  • Partner plans in place/executed against
  • JMF metrics including feedback on lead generation that rolls up to an overarching lead dashboard for SEA
  • ROI metrics – Revenue & pipeline
  • Brand consistency – use of templated materials
  • Ability to leverage regional/corporate marketing activities cost effectively
  • Creation and execution against plans and goals

South East Asia Marketing Manager Resume Examples & Samples

  • Work with country leadership and global marketing colleagues to devise market-specific strategies and tactics that expand AV’s leadership position. Serve as primary marketing contact for Southeast Asia region within APJ region and globally
  • Routinely perform analyses of industry, market, and account-specific trends. Present findings in clear, consistent presentations with specific conclusions and proposed actions
  • Simplify complex product and clinical information into simple messages and storytelling
  • Adapt or re-create global marketing materials for SEA or country-specific audiences
  • Create and lead KOL development and tracking activities; host advisory board meetings
  • Provide regional leadership to support execution local marketing activities and tactics
  • Lead regular product training sessions (product information, clinical data, etc) for AV staff throughout SEA region
  • Assess market for partnership, distribution, or co-promotional relationships. Propose possible deals or opportunities that would drive AV’s leadership position and incremental revenue
  • Provide hands-on, in-hospital training to physicians and AV employees as appropriate
  • Product marketing experience within the medical device / healthcare field
  • Medical device technical experience (training, product certification), preferably in interventional cardiology or radiology
  • 6-8+ years of commercial experience within medical device / healthcare industry with roles of increasing responsibility. Both sales and marketing experience in medical devices specifically required

Marketing Manager, Southeast Asia Resume Examples & Samples

  • Routinely perform analyses of industry, market, and account-specific trends
  • Personally build internal and external relationships in our direct and distributor markets
  • Plan and lead key regional marketing events within the region (conferences, company-sponsored industry events, etc)
  • Lead regular training sessions (product information, clinical data, etc) for AV staff
  • Assemble and communicate best practices within the region and globally
  • Assess market for partnership, distribution, or co-promotional relationships
  • Create go-to-market strategies for geographies within the region to support individual product launches
  • Be a go-to internal technical and clinical expert for AV products
  • Product marketing experience within the medical device / healhcare field
  • Sales experience
  • Experience working within Southeast Asia markets
  • Experience working with distributors
  • College degree with emphasis in marketing / business / communications
  • Proficiency with Excel spreadsheets, filters, data analysis
  • Proficiency with Powerpoint presentation making
  • MBA strongly preferred
  • Knowledge of local languages preferred
  • Experience with capital equipment sales, leasing, and service
  • 10+ years of commercial experience within medical device / healthcare industry with roles of increasing responsibility. Sales experience in health care or medical devices specifically required

Marketing Manager East Asia Resume Examples & Samples

  • Responsible for the “Integrated Marketing Activity Plan” (IMAP) for East Asia
  • Manage strategic 360 experience projects as defined by IMAP, including preparation, implementation in local markets and ongoing monitoring / reporting of results (closely align with Trade Marketing, Digital and PR)
  • Develop Marketing support (gold, silver, bronze) for HERO product launches in close alignment with APAC Marketing, cluster Product Line and local market needs
  • Work with Commercial Launch (CL) MD on defining CL annual plan as well as Key rep for Up-stream development for EA input
  • Develop key 360 marketing and channel initiatives
  • Track monthly Marketing metrics (Brand Health, Social, PR, etc)
  • Track KPIs on key initiatives (e.g. gold initiatives, promotions) and evaluate return on investment
  • Project management for strategic Marketing initiatives in EA
  • Media planning in EA (agency management, strategy, process, synergies, KPIs)
  • Best practice sharing across Electrolux sectors, APAC region and EA
  • Lead monthly 360 Forum and coordinate quarterly 360 Marketing summits
  • Brief agencies and coordinate agency meetings. Ensure their deliverables are on-time, on-brief and within budget
  • Lead quarterly Business and competitive review in marketing forum
  • Benchmarking of simply outstanding consumer experiences (competition and out of category / leading industries)
  • Define Ownership Experience support level for EA and activate across key markets in close alignment with APAC Ownership Solutions
  • 5-7 years’ experience in Marketing in companies or agencies with similar products & services (experience in white goods industry is a plus)

Marketing Manager / Specialist, Asia Pacific Resume Examples & Samples

  • 1) Product Portfolio Management
  • Well versed with the overall products / solution groups (valves, control equipment and actuation products)
  • Responsible to manage products and solutions portfolio for hybrid segment
  • Compile and analyze data to derive strategic directions and tactical actions
  • Determine unmet customer needs and translate into product requirements
  • Initiate New Product Development projects, actively collaborating with global marketing, engineering, operations and sales teams throughout the development cycle
  • Responsible for the development and growth of new products
  • Participate and contribute Asia Pacific inputs to global product roadmap
  • Proficient with providing sensible forecasts, estimates and reports when required
  • 2) Segment Market Research
  • Conduct market survey and collect segment intel for Asia Pacific
  • Establish and communicate clear information on the purchasing channels / ecosystem of the targeted segments via marketing program
  • Conduct competitive research / analysis for Asia Pacific
  • Understand customer needs and identify product gap
  • 3) Enhance product-visibility to customers and market segments
  • Guide marcoms team to develop professional prints for advertising and literature
  • Guide local regions with exhibition themes, promotion and lead generation
  • Support sales to conceive sales campaigns / initiatives / marketing programs
  • Collaborate closely with engineering teams and training manager to develop “show and tell” product sales packs
  • Drive digital transformation with engineering teams to publish technology-advantage, product-benefits articles and whitepapers on public domains

Marketing Manager, Asia Pacific Philippines Resume Examples & Samples

  • Lead and drive projects addressing new market opportunities (thru cross-functional teams including Sales, Technical, Operations, Supply chain, etc and through external partners/agencies) and provide focus and direction to meet business objectives. Partner with the Asia Pacific Division Marketing team to develop new marketing programs to fully exploit the value of current products, and to successfully commercialize new products to achieve revenue and profit growth objectives. Track success of the projects / programs
  • Proactively assist Sales with the development and delivery of customer presentations highlighting Sensient's strengths, resources, technologies and category knowledge and our ability to assist the customer by providing solutions to their unique business needs
  • Manage all aspects of the businesses being present and well represented at key industry trade-shows
  • Monitor competitor activities to identify changes in strategies and develop strategies for Sensient to take advantage of perceived weaknesses to enhance its market position
  • Assist in establishing departmental budget requirements. Identify and work with third party marketing partners to drive unique and industry leading approach to marketing
  • Position requires a minimum of a Bachelor Degree with an MBA (or similar advanced degree) strongly preferred
  • Minimum of 7+ years experiences in food, food ingredients, or flavors industry with a background in marketing
  • An understanding of the food industry, consumer trends, food processing, and decision making processes within the industry is important
  • A passion for and a track record demonstrating the individual can drive revenue and profit growth through effective marketing of new and existing products is also important

Marketing Manager, Asia Pacific Indonesia Resume Examples & Samples

  • Develop highly professional and differentiating selling tools to enable sales managers to promote products effectively, provide training to ensure execution, and track success
  • Track and understand the market, being able to assist in the formulation and presentation of a current situation analysis (key market segments, Sensient position, competitive assessments), key issues impacting segment (consumer/market dynamics, internal/external issues/threats), trend assessment, key customer targets and a tactical plan for achieving growth targets. Assist in identifying new product trends, technologies and opportunities that will assure the group's continued competitiveness
  • Own the marketing communication strategy for the business and ensure excellence in tactical execution. Ensure the business’s brand identity is clearly, consistently communicated across all communication platforms including web, social media, advertising, public relations, trade shows, and traditional collateral
  • Identify consumer and product trends to drive new product innovation and provide customers with relevant, proactive business-building ideas. Lead execution of market research (including Primary and Secondary) and provide insights internally/externally and to ensure support for key messaging
  • Analyze and manage volume and profit for key market categories and identify/recommend actions for improvement. Recommend appropriate market category and customer mix targets to achieve maximum profits while achieving strategic priorities
  • Work closely with Technical, Operations and Supply Chain team to identify, track and understand key drivers of value for the business
  • Critical skills and the ability to develop sound business strategies, strong leadership skills to drive cross-functional teams, ability to lead and handle multiple projects, strong analytical and financial skills, highly developed communication skills, both written and oral and strong interpersonal skills

Senior Marketing Manager, North East Asia Resume Examples & Samples

  • Manage the sales floor to ensure guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations
  • Manage activation process from site's perspective (own and resolve challenges as they arise)
  • Monitor guest experience survey data, publish results for associate review, and follow up as appropriate
  • Manage the cost and distribution of premiums/gifts for guests
  • Bachelor's degree or 4 years of equivalent work experience; minimum 2 years' experience in a similar position
  • Previous senior level Timeshare Marketing Management experience preferred
  • Strong communication skills in Mandarin and English (verbal, listening, writing); additional Asia Pacific languages an advantage (Cantonese and Japanese)
  • Effective influencing skills
  • Strong consensus building skills
  • Effective change management skills
  • Strong customer and associate relation skills
  • Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
  • Openness to adapt to different cultural contexts based on location
  • Must be willing to work weekends and holidays as required by business needs
  • Organizational Capability- Understanding and leveraging associate talent and capabilities to meet work needs; supporting the attraction, selection, and/or retention of associates in order to achieve department and business objectives. Diagnoses capability needs; recruits and evaluates potential employees; emphasizes retention; champions talent management
  • Talent Management- Providing guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
  • Sales Coaching- Providing timely coaching, guidance, and feedback to help others excel on the job and meet key accountabilities
  • Sales and Marketing- Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics
  • Sales and Marketing and Operations- Ability to understand the business needs and basic concepts of Sales and Marketing and Resort Operations in order to build a positive and collaborative working relationship

Senior Marketing Manager, North Asia Resume Examples & Samples

  • Support development of the North Asia marketing strategy across client segments, propositions and geographies, deploying a mix of marketing tools and maximizing ROI
  • Execute marketing programs and campaigns aligned with regional growth and retention objectives, including the development and management of distribution channels such as newsletters, digital initiatives and events designed to provide value-added solutions to target audiences across North Asia
  • Work with Market Development and other relevant stakeholders to create and run lead generation programs to develop new sales opportunities in North Asia
  • Support the development of thought leadership content and initiatives relevant to the North Asia market to further brand credibility
  • Proactively leverage digital and web initiatives, working closely with relevant internal partners
  • Manage and track the marketing budget and produce relevant reporting and analysis to measure results and impact
  • Foster and develop select strategic marketing partnerships and customer advocacy programs with industry partners and associations to drive Thomson Reuters brand awareness, grow reach and increase engagement amongst target customers
  • Help to monitor and analyze the competitor landscape and customer trends, assisting in the identification of unique selling propositions
  • Support the coordination of select Pan-Asian regional marketing projects and campaigns
  • Help to facilitate cross-border and cross-functional engagement and streamline workflow and operating processes to ensure global alignment, regional consistency and efficient local execution
  • Minimum of 10 years marketing experience, preferably in a multinational (matrix) environment
  • Ability to plan and manage holistic marketing campaigns based on a strong understanding of marketing tools, including advertising, webinars, collateral, events and digital channels
  • Exceptional execution, project management and software skills, with an ability to leverage technology to effectively multi-task
  • Strong analytical skills with an established record in managing budgets and working with data
  • Organized with an attention to detail - understands the importance of corporate standards, procedures and approval processes
  • Good interpersonal and clear verbal and written communication skills
  • Self-starter who demonstrates initiative and proactively contributes ideas and solutions

Marketing Manager, Summits, Asia Resume Examples & Samples

  • Develops and owns the marketing plan for the Regulatory Summits across Asia which aims to drive attendance, generate revenue and raise brand awareness
  • Creates and executes multi-channel marketing strategy, including direct marketing, digital marketing and working with partner associations
  • Works with marketing operations and regional marketing teams to define, create and execute direct marketing strategy that is aligned with the regional marketing priorities
  • Owns paid and organic digital marketing campaigns including content creation, budget management and reporting
  • Builds and maintains strong relationship with partner associations in each region to promote the events to their membership
  • Regularly measures registration reports and Google Analytics to adjust marketing campaigns to achieve defined targets
  • Ensures fast, clear communication of all relevant Marketing activities and tools to relevant stakeholders, and collects regular feedback
  • Demonstrates marketing expertise to provide marketing guidance on business decisions
  • Manages relationship with various agencies and vendors, supplying registration, on-site interaction, and design services
  • Manages creation and upkeep of event websites through combination of working with agencies and manual updates
  • Responsible for evaluating and advising on event suppliers – both technology and “traditional” services, and recommending business partners such as venues etc
  • Manages creation of on-site event designs, i.e. stage backdrop, pull up banners, slides etc
  • Responsible for assisting with planning and on-site delivery of the summits and on the day event management
  • Works in conjunction with Summits Head, Asia, on the the overall research, agenda creation and speaker acquisition process, and planning process for speaker presentations / panel sessions / on-stage interviews
  • Works in conjunction with Summits Head, Asia, on operational project management for event planning and onsit-execution
  • Strong working relationship with risk marketing team and other internal stakeholders across the region, including Sales Management, Market Development and Editorial
  • Demonstrates good judgment in selecting methods and techniques for driving summit success. Interacts with senior internal and external personnel
  • Must possess excellent marketing communication skills, both verbally and written
  • Ability to bring innovation and freshness to execution of summit marketing campaigns
  • Works using own initiative, able to deal with an element of ambiguity
  • Works with minimal guidance & direction from manager
  • Strong experience of event planning and execution
  • Strong marketing domain knowledge with a good understanding of the Thomson Reuters business and specific expertise of event management and creation
  • Strong Project Management Skills
  • Proficient knowledge of Microsoft Office and willingness to understand / learn new marketing techniques and tools
  • Proficient knowledge in Marketing Automation Tool (Eloqua) and Google Analytics