Marketing Manager, Americas Resume Samples

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KM
K McDermott
Korey
McDermott
526 Oswald Vista
Boston
MA
526 Oswald Vista
Boston
MA
Experience Experience
02/2015 – present
Los Angeles, CA
Field Marketing Manager, Americas
Field Marketing Manager, Americas
02/2015 – present
Los Angeles, CA
Field Marketing Manager, Americas
02/2015 – present
  • Develop the regional field and channel marketing plans to supports sales and partner objectives and grow the customer base in specific region
  • Work cross-functionally to oversee the timely execution of the field marketing plan
  • Responsible for overall budget management for USCAN Field Marketing
  • Strong budget management and project tracking capabilities
  • Creative problem solver and resourceful in meeting marketing program goals to grow market share
  • Work with the Sr. Manager Marketing, Americas to develop and streamline operational processes for lead routing, fulfillment services, event planning, ROI measurement, budgeting, communications, regional planning and quarterly business reviews
  • Liaison with the corporate marketing, and business development teams to track lead follow-up, qualification and conversion to ensure there is alignment between the field marketing activity and lead follow-up
02/2011 – 09/2014
Boston, MA
Marketing Manager, Americas
Marketing Manager, Americas
02/2011 – 09/2014
Boston, MA
Marketing Manager, Americas
02/2011 – 09/2014
  • Global thinker who performs well in high-pressure situations in a fast-paced, ambiguous environment
  • Demonstrated cross-functional execution across global marketing programs
  • Demonstrated track record of handling complex/multi-faceted projects
  • Contribute to the development and execution of LaSalle Americas marketing plan designed to raise awareness through effective communications, thought leadership and events
  • Promote the LaSalle Investment Management business, and its services/products in a consistent way while stewarding thought leadership initiatives harnessing in-person, online, Salesforce, and social media distribution channels
  • Manage external events in the region from 20-person local meetings to 200+ global conferences including logistics, invitations, print and digital collateral and presentations as well as management of external vendors and success measurement
  • Manage industry conference attendance and sponsorship opportunities in order to raise the firm’s profile while tracking the events’ return on investment
08/2004 – 08/2010
Boston, MA
Marketing Manager Americas
Marketing Manager Americas
08/2004 – 08/2010
Boston, MA
Marketing Manager Americas
08/2004 – 08/2010
  • Steer the Innovation stage-gate process until launch following the defined Marketing Plan
  • Steer trade shows organization (booths, concepts, promotion tools, sales training) like In Cosmetics, Suppliers Days, etc
  • Create communication for press releases, scientific articles, advertising, social networks, trade shows, customer seminars/workshops, web activities etc
  • Together with all relevant function within the PC team and beyond, gather trends and exploit them for new product/concept briefing and customer dialog
  • 10% STRATEGY & PLANNING: IMPLEMENT THE MARKETING STRATEGY
  • 20% NEW PRODUCT, SERVICE, AND SOLUTION DEVELOPMENT: INNOVATION STEERING
  • Manage all Marketing Intelligence activities (personal care market, customers, competition, brands, products, innovations…) in order to provide data and analysis to the PC team members
Education Education
Bachelor’s Degree in Science
The Ohio State University
Bachelor’s Degree in Science
Skills Skills
  • Strong communication, organization, and influencing skills with impeccable attention to detail
  • Excellent presentation skills, with the ability to inspire, persuade and communicate complex topics with clarity
  • Ability to manage and execute through influence and relationship-building
  • Proven leadership skills: able to motivate, lead, develop, and inspire
  • Leverage technology to create unique outreach platforms and trackable email communications for target client audiences
  • Excellent writing and editing skills
  • 8-10 years marketing experience, across client and agency side
  • Demonstrated track record of handling complex/multi-faceted projects
  • Proven ability to lead and influence in a heavily matrixed organization and to build relationships across multiple functional areas - Product Marketing, Public Relations, Store Operations, Marketing Communications, Merchandising, Finance, and other Apple ecosystem partners
  • Demonstrated cross-functional execution across global marketing programs
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1

Field Marketing Manager, Americas Resume Examples & Samples

  • Develop the regional field and channel marketing plans to supports sales and partner objectives and grow the customer base in specific region
  • Research, recommend and drive targeted marketing plans to bring together corporate programs, regional opportunities and partner activities. This role will need to establish a close and efficient two-way communication with sales leadership, marketing leadership, corporate and vertical marketing and the field sales teams
  • Work cross-functionally to oversee the timely execution of the field marketing plan
  • Ensure all activities achieve standards, adhere to current messaging and remain within budget
  • Work with the Sr. Manager Marketing, Americas to develop and streamline operational processes for lead routing, fulfillment services, event planning, ROI measurement, budgeting, communications, regional planning and quarterly business reviews
  • Responsible for overall budget management for USCAN Field Marketing
  • Liaison with the corporate marketing, and business development teams to track lead follow-up, qualification and conversion to ensure there is alignment between the field marketing activity and lead follow-up
  • 4-6 years marketing experience in a comparable industry
  • Proven ability to develop marketing plans that meet specified ROI, sales and campaign objectives
  • Strong budget management and project tracking capabilities
  • Proven ability to work in a demanding, fast paced environment and manage multiple programs at one time and with supporting a diverse sales organization
  • Proficiency and Microsoft applications (Word, Excel, PowerPoint, Outlook) and marketing automation programs (Marketo) and Salesforce experience
  • Creative problem solver and resourceful in meeting marketing program goals to grow market share
  • Capacity to assume more significant responsibilities over time
  • Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer or prospect
  • Ability to think strategically and keep abreast of the latest B2B Marketing innovations
  • Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate
2

Mass Spectrometry Marketing Manager, Americas Resume Examples & Samples

  • Design and execute tactical marketing plans for demand generation – sales strategies, seminars, customer meetings, conferences, executive roundtables, industry symposia, product demonstration events, marketing communications and social media engagement
  • Train and support account managers, sales specialists and service teams
  • Track and report business, measure marketing program effectiveness, and monitor sales pipeline
  • Analyze market dynamics and competitor activities
  • Minimum Bachelor’s degree in scientific or engineering discipline
  • Demonstrable experience and technical competence in mass spectrometry
  • Sales and marketing experience a plus
  • Excellent interpersonal skills: communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively
  • Self-motivated with the ability to flexibly respond to changing demands
3

Marketing Manager, Americas Resume Examples & Samples

  • 8-10 years marketing experience, across client and agency side
  • Mature, experienced Program Manager who is solution-oriented, can work autonomously, can sort through complex issues, and formulate thoughtful recommendations
  • Experience in Latin American markets preferred
  • Spanish and/or Portuguese speaker preferred
  • Global thinker who performs well in high-pressure situations in a fast-paced, ambiguous environment
  • Ability to manage and execute through influence and relationship-building
  • Excellent presentation skills, with the ability to inspire, persuade and communicate complex topics with clarity
  • Experience in managing and executing successful global marketing programs
  • Demonstrated cross-functional execution across global marketing programs
  • Demonstrated track record of handling complex/multi-faceted projects
  • Proven ability to lead and influence in a heavily matrixed organization and to build relationships across multiple functional areas - Product Marketing, Public Relations, Store Operations, Marketing Communications, Merchandising, Finance, and other Apple ecosystem partners
  • Strong communication, organization, and influencing skills with impeccable attention to detail
  • Proven leadership skills: able to motivate, lead, develop, and inspire
4

Marketing Manager Americas Resume Examples & Samples

  • 10% STRATEGY & PLANNING: IMPLEMENT THE MARKETING STRATEGY
  • Implement the Go-to-Market Strategy for the Americas (market data, customer segmentation, competition mapping, value proposition, competitive advantage…) together with the Marketing Director Personal Care (PC)
  • 10% RESEARCH & ANALYTICS: TRENDS & MARKET INTELLIGENCE
  • Together with all relevant function within the PC team and beyond, gather trends and exploit them for new product/concept briefing and customer dialog
  • Manage all Marketing Intelligence activities (personal care market, customers, competition, brands, products, innovations…) in order to provide data and analysis to the PC team members
  • 20% NEW PRODUCT, SERVICE, AND SOLUTION DEVELOPMENT: INNOVATION STEERING
  • Identify Market / Customers / Consumer needs and trends in order to make proactive proposals of new products/services/innovation briefs for R&D while actively looking at Cargill extended Portfolio & Technology
  • Steer the Innovation stage-gate process until launch following the defined Marketing Plan
  • 10% SUSTAINABILITY
  • Create unique sustainability story with strong added value
  • 40% OPERATIONAL MARKETING
  • Make customer analysis/recommendations (brands, positioning…), create marketing tools (brochures, presentations, digital…), design formulation kits and concept together with R&D and Sales
  • Interact directly with customers to exchange on trends, macro-needs and their strategies
  • Steer trade shows organization (booths, concepts, promotion tools, sales training) like In Cosmetics, Suppliers Days, etc
  • 10% COMMUNICATION
  • Create communication for press releases, scientific articles, advertising, social networks, trade shows, customer seminars/workshops, web activities etc
  • Master or Bachelor degree in Science or Marketing
  • Minimum 5 years of experience in B2B marketing, ideally in the personal care industry
  • Strong interest in sustainability
  • Strong analytical skills and technology development skills
  • Experience with cross-functional and multi-cultural teams
  • Ability to translate industry/market/technology trends into new opportunities and solutions
  • Ability to effectively communicate & partner with customers and internal stakeholders
  • Solutions focused mind set
  • Double competency in Science and Marketing
  • Ideally 10 years of experience in the personal care B2B industry
  • Having gained experience in complex matrix organization
5

Marketing Manager, Americas Siso Marketing Resume Examples & Samples

  • Execute on the overarching Americas SISO marketing strategy
  • Leverage management teams and Subject Matter Experts to educate the alliances and partners on the VMware strategy, value proposition and key messages
  • Provide required marketing metrics and measurements of program ROI to the Americas Field Marketing leadership team
  • Build and maintain ongoing relationships with key marketing decision makers with our SISO partners (e.g. Senior Managers and Directors)
  • Drive thought leadership and influence within VMware (we encourage everyone to). Work with all of levels of Americas Partner Sales, Global Partner Marketing and VMware Business Units to drive the Americas SISO marketing priorities
  • Be accountable for program ROI and execution across strategic priorities and overall strategy
  • Ability to execute marketing plans and deliver on quarterly, bi-annual and annual marketing plans
  • Channel marketing expertise and experience in working with SISOs
  • Ability to build and execute joint go-to-market plans, especially in the area of strategy, marketing planning and demand generation
  • Excellence in the areas of execution, metrics and consistency
  • Self motivation
  • Experience: 7+ years of experience in a high-tech partner and/or SISO marketing organization
  • Previous experience in software company and alliance/partner marketing
  • 3+ years of Field Partner Marketing, Alliances Marketing or Global Partner Marketing experience
  • Enterprise Software experience
6

Marketing Manager, Americas Resume Examples & Samples

  • Contribute to the development and execution of LaSalle Americas marketing plan designed to raise awareness through effective communications, thought leadership and events
  • Leverage technology to create unique outreach platforms and trackable email communications for target client audiences
  • Promote the LaSalle Investment Management business, and its services/products in a consistent way while stewarding thought leadership initiatives harnessing in-person, online, Salesforce, and social media distribution channels
  • Work with business unit stakeholders to understand their needs; determine and implement marketing programs that align with their objectives and overall business priorities
  • Manage external events in the region from 20-person local meetings to 200+ global conferences including logistics, invitations, print and digital collateral and presentations as well as management of external vendors and success measurement
  • Manage industry conference attendance and sponsorship opportunities in order to raise the firm’s profile while tracking the events’ return on investment
  • Direct email marketing campaigns with responsibility for Client Portal, CRM system and email marketing system
  • Work with Research & Strategy Group on the development and execution of comprehensive thought leadership communications
  • Master’s Degree in marketing, communications or design such as an MBA or MFA
  • 7+ years of experience in a brand marketing or design related role, preferably for a professional services, research or financial institution
  • Advanced proficiency in the Adobe Creative Suite (Illustrator, Photoshop, Premiere, After Effects)
  • Advanced proficiency in the Microsoft Office Suite (PowerPoint, Excel, Word)
  • Intermediate proficiency in email marketing tools such as Salesforce Marketing Cloud as well as ability to learn similar products
  • Technologically savvy and prior digital marketing experience with demonstrated experience in event management and logistics
  • Detailed-oriented, with excellent written and verbal presentation skills
  • Interest and working knowledge in real estate and financial services a plus
  • Proven experience successfully delivering integrated programs within a fast-paced, environment
  • Ability to work effectively with all levels of the organization and influence relevant stakeholders with thoughtful analysis and presentation
  • Highly organized; excellent written and oral communications skills with pristine attention to detail