Marketing Manager, France Resume Samples

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EW
E Wiegand
Elvie
Wiegand
97075 Elise Ranch
Philadelphia
PA
+1 (555) 710 0786
97075 Elise Ranch
Philadelphia
PA
Phone
p +1 (555) 710 0786
Experience Experience
02/2016 present
Chicago, IL
CC Marketing Manager France Franchise
Chicago, IL
CC Marketing Manager France Franchise
02/2016 present
Chicago, IL
CC Marketing Manager France Franchise
02/2016 present
  • Leads a team and ensures an optimal implementation and amplification of the brands programs in the local market with consumers and shoppers in close collaboration with the Bottler
  • Define Coke TM strategic priorities and plans for France with the Marketing Director by bringing a robust assessment of category & brand opportunities
  • Identify opportunities and gaps
  • Leverage partnerships (+negotiate new partners when necessary) to enlarge impact of the brand IMC while optimizing efficiency
  • Champion the brand marketing plans locally with the bottler
  • Lead the communication process and routines to engage the bottler and pilot amplification and execution in points of sales, from planning process to align brand plans & look of success to commercial conferences to inspire 1000+ sales rep
  • Manage & grow a talented team of brandmanagers
04/2012 08/2015
New York, NY
Marketing Manager, France
New York, NY
Marketing Manager, France
04/2012 08/2015
New York, NY
Marketing Manager, France
04/2012 08/2015
  • Manage and develop the local end-user community
  • Assist in the development and execution of marketing tactics such as product launches and social media campaigns
  • An effective communicator who can work with cross-functional teams, manage complex projects, and produce under tight deadlines
  • Work closely together with the local sales team and other internal stakeholders to make sure that the plan and execution is in line with overall strategy
  • Work closely together with the local PR agency to improve the awareness of VMware’s solutions and overall strategy moving forward
  • Develop marketing plan for the France region in close collaboration with the Regional Director, Country Managers, and Sales leaders
  • Work in partnership with the European (EU) marketing team based in Versailles and with local marketing managers in the other EU countries
09/2005 02/2012
Phoenix, AZ
Marketing Manager France
Phoenix, AZ
Marketing Manager France
09/2005 02/2012
Phoenix, AZ
Marketing Manager France
09/2005 02/2012
  • Develop plan and manage execution of retail, communication and sports marketing platforms around regional seasonal and category initiatives for FRANCE / IBERIA
  • Work closely with the sales organization to develop comprehensive, integrated marketing platforms that drive sell through of seasonal and core product lines
  • Together with Europe, write creative briefs for local initiatives, help manage the creative development timeline and process
  • Build high-performing FRANCE / IBERIA marketing team
  • Lead and manage the annual and seasonal marketing calendar for FRANCE / IBERIA dictating process and priorities for all initiatives
  • Report on/ measure the contribution of all FRANCE / IBERIA marketing activities to establish ROI
  • Protect and develop brand voice across all consumer touch-points
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Central Florida
Bachelor’s Degree in Business
Skills Skills
  • Capability to prioritize work, operate with a bias towards action and has a sense of accountability for projects and goals
  • Strong GoPro cultural understanding and actively participates in key GoPro vertical activities
  • Ability to work in cross-functional teams
  • Ability to solve complex problems, rather than highlight them
  • Knowledge and experience in contract negotiations
  • 7+ years of experience in globally recognized in-line brands in the Lifestyle, (Action) Sports and Outdoor industry
  • Entrepreneurial spirit and a self-starter mentality
  • Extensive travel - approx. 40%
  • Native French speaker, English fluent in written and spoken – Spanish as a third language would be
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1

Marketing Manager, France Resume Examples & Samples

  • Continuously innovate to develop winning marketing campaigns to achieve country objectives (such as financial targets; brand metrics; team objectives; carrier, retailer & distributor plans etc.)
  • Present marketing plans, propositions and strategies internally for approval, and externally to aid sell-through
  • Strengthen Motorola brand awareness, consideration and purchase intent with consumers and retail recommendation rates with trade partners. Track and improve marketing metrics
  • Manage, administer and track all marketing budgets within the country
  • Motivate and challenge local Marketing team and agency resource
  • Collaboration and strong teamwork with other members of the Motorola country team including Sales, Finance, Business Operations and Product. Align with Motorola global and regional teams
  • Lead development of marketing and communication strategies for other markets in the region that have similar market dynamics or partners where required
  • Strong background and experience of marketing in a global tech-oriented business, with marketing activities including strategy and planning, campaign development, sellin propositions, development of training materials, traditional and digital advertising, social media, merchandising, transcreation, and budget development and control
  • Undergraduate degree is required
  • Senior level experience in a matrixed brand management structure, and of working successfully across borders and cultures
  • Ability to influence and follow through successful plans within large, dynamic organisations
  • Track record of managing and growing a successful marketing team of large scope, complexity and geography
  • LI-LG1
2

Marketing Manager, France Resume Examples & Samples

  • Adapt and execute on a country basis the marketing plans on all Blizzard titles
  • Relay locally the pan-European media strategy
  • Support and define in sync with the Activision Blizzard sales team the local retail strategy
  • Work closely with trade partners to maximize Blizzard presence at retail
  • Work in partnership with the European Marketing team based in Versailles and with local marketing managers in the other EU countries
  • Search for new opportunities and devise new strategies for Blizzard brands in the market
  • Promote local initiatives to a European level
  • Cover Letter which should include
3

CC Marketing Manager France Franchise Resume Examples & Samples

  • Define Coke TM strategic priorities and plans for France with the Marketing Director by bringing a robust assessment of category & brand opportunities
  • Develop a thorough understanding of the local consumerand competitive environment. Track competitors activities and performances
  • Identify opportunities and gaps
  • Localize and amplify BU Marketing Plan-Input local knowledge (consumer, category trends, competition landscape, retaillandscape, shoppers, local regulations) on all IMC charters & brand architecture to ensure it meets local needs (relevancy, resources etc..) -build the amplification strategy with agencies & cross-function teams (media,packs, asset, experiential, digital, PAC) to maximize relevancy & consumer impact overtime - lead the execution of the plans
  • Leverage partnerships (+negotiate new partners when necessary) to enlarge impact of the brand IMC while optimizing efficiency
  • Drive internal capabilities to win as a leader by importing best practices from other territories, external successes, robust understanding of competition strengths
  • Champion the brand marketing plans locally with the bottler
  • Lead the communication process and routines to engage the bottler and pilot amplification and execution in points of sales, from planning process to align brand plans & look of success to commercial conferences to inspire 1000+ sales rep
  • Drive revenue and system profitabilityby driving the relevant allocation of our resources, recommend re-allocationbased on performance tracking
  • Manage & grow a talented team of brandmanagers
  • Measure, evaluate our plans & activities (OBPPC & IMC, ROI), extract & recommend key success factors & share key learnings to enhance boththe effectiveness and efficiencies of future programs and be fact based indecisions, IoBudget : +40 M DMI, 300 MCUE
4

Marketing Manager France Resume Examples & Samples

  • Design rolling 18-month marketing plan tied to FRANCE / IBERIA business plan
  • Protect and develop brand voice across all consumer touch-points
  • Lead and manage the annual and seasonal marketing calendar for FRANCE / IBERIA dictating process and priorities for all initiatives
  • Develop plan and manage execution of retail, communication and sports marketing platforms around regional seasonal and category initiatives for FRANCE / IBERIA
  • Together with Europe, write creative briefs for local initiatives, help manage the creative development timeline and process
  • Drive and manage all media, research and creative agency partnerships in FRANCE / IBERIA
  • Work closely with the sales organization to develop comprehensive, integrated marketing platforms that drive sell through of seasonal and core product lines
  • Direct and develop key account marketing plans against tied to FRANCE / IBERIA sales plan and key accounts
  • Liaise with FRANCE / IBERIA sales, operations and finance to integrate activities and initiatives
  • Control and manage annual budget for marketing in FRANCE / IBERIA
  • Procure consumer research and FRANCE / IBERIA market analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and brand performance
  • Prepare presentations on the Company’s FRANCE / IBERIA marketing strategies and plans to share with internal and external partners of Under Armour
  • Assist sales team with materials required for key account presentations/sell-ins
  • Report on/ measure the contribution of all FRANCE / IBERIA marketing activities to establish ROI
  • Build high-performing FRANCE / IBERIA marketing team
  • Direct all marketing communications with European Headquarters
  • Control & support the distributors marketing plan and activities (Italy/Greece)
  • Strong understanding across communication and retail marketing mechanics
  • Strong interpersonal skills and ability to communicate effectively with team members across all departments
  • Ability to prioritize and work under pressure with multiple deadlines
  • Highly organized and detail oriented
  • Strong presentation skills. Both verbal and written
  • Proficiency in French, English & Spanish a must
  • Has proven trade marketing experience in Europe across sports and/or lifestyle brand(s)
5

Marketing Manager, France Resume Examples & Samples

  • BS required, MBA is a plus
  • 7+ years of experience in globally recognized in-line brands in the Lifestyle, (Action) Sports and Outdoor industry
  • Strong GoPro cultural understanding and actively participates in key GoPro vertical activities
  • Capability to prioritize work, operate with a bias towards action and has a sense of accountability for projects and goals
  • Ability to solve complex problems, rather than highlight them
  • Knowledge and experience in contract negotiations
  • Ability to work in cross-functional teams
  • Extensive travel - approx. 40%
  • Native French speaker, English fluent in written and spoken – Spanish as a third language would be a plus
6

Marketing Manager, France & Benelux Resume Examples & Samples

  • Several years of experience in a fast-paced Marketing and/or online business (online travel and retail experience would be highly beneficial)
  • Excellent English knowledge, French is a must
  • Knowledge of online reporting and tracking tools a benefit (Omniture and Business Objects a plus)
7

Marketing Manager, France Smartphone Resume Examples & Samples

  • A minimum 10 Years experience of marketing in a global tech business
  • Demonstrate outstanding through-the-line marketing expertise. Full campaign management integrating PR, Social, CRM, other digital channels, offline media, experiential and targeted promotions. Strong understanding of influencing and complementing BTL activity at business partners’ stores to convert demand generation to sales
  • Ability and examples of driving innovation/disruption in the business and the business model. Take calculated risks and evidence of challenger brand activation / guerrilla marketing tactics
  • Collaboration and strong teamwork with other members of the country team including Sales, Finance, Business Operations and Product. Align with Lenovo global and regional teams. Motivate and challenge local team and agency resources
  • Provide stakeholder teams (such as Regional marketing, GTM, partners, agencies) with regular marketing information and presentations as required
  • Senior level experience in a matrixed brand management structure, and of working successfully across borders and cultures. Able to articulate and win approval for conceptual ideas
  • Comprehensive understanding of the latest marketing trends and techniques
8

Field Marketing Manager France Resume Examples & Samples

  • Excellent spoken and written French; Good spoken and written English
  • 5 years + experience in Marketing or experience in a similar role, working in a B2B Technology company
  • Experience in working closely with Sales and Channel Partners to achieve Sales objectives
  • Experience organizing events and using Social Media for Marketing
  • Proficiency in Marketo or other Marketing automation tool
  • Knowledge of Salesforce.com useful
  • Proficient in Windows, including PowerPoint, Word and Excel
9

Marketing Manager, France Resume Examples & Samples

  • Develop marketing plan for the France region in close collaboration with the Regional Director, Country Managers, and Sales leaders
  • Gain extensive knowledge on the different market segments and generate plans to increase market penetration
  • Work closely together with the local PR agency to improve the awareness of VMware’s solutions and overall strategy moving forward
  • Define and drive social media programmes for the country
  • Drive and control the lead management process including tracking and tracing
  • Control and maintain contact databases for partners, distributors, alliances, end-users, and other stakeholders
  • Support and manage the partner network regarding all marketing related activities
  • Work closely together with the local sales team and other internal stakeholders to make sure that the plan and execution is in line with overall strategy
  • Manage and control the marketing budget, including the co-op funds
  • Manage and develop the local end-user community
  • Produce and publish customer case stories and best practices
  • Education: Professional marketing qualification
  • Degree/ MBA
  • Language: Fluent in English, local language
  • The candidate has held senior marketing position(s) at software vendors, selling products via a two tier distribution model
  • Has developed and implemented marketing strategies and produced the associated marketing programs, collateral or products, with proven results
  • Worked with agencies to execute on different PR & Communications programs
  • Used to work in a fast changing international environment
  • 79914BR
10

Field Marketing Manager, France Resume Examples & Samples

  • Drive marketing programs and execution to deliver pipeline coverage for sales organization
  • Work closely with sales and EMEA to ensure that integrated marketing plans and lead acquisition programs, aligned with Sales objectives and go-to-market are implemented and optimized
  • Drive to make sure that leads from marketing activities are being handled by Global Demand Center and followed up on in a timely manner
  • Work with marketing operations to measure, evaluate, and improve every marketing campaign
  • Help to drive marketing to partners across channels and region
  • Maintain line of sight into all marketing activities executed; serve as the key ‘go-to’ person for reporting on marketing effectiveness for all marketing-driven activities
  • Manage and track all available expenses to budget compliance
  • Provide leadership on field requirements for integration in marketing programs development
  • Ensure feedback from sales to deliver close alignment between regional marketing investment and sales requirements
  • Manage marketing calendar to ensure alignment with EMEA and partner programs as appropriate
  • Localization/translation of marketing content
  • Responsible for in-country social media strategy and accounts
  • Bachelor’s degree in Marketing, Business, or other related fields
  • At least 7 years of software industry field marketing, channel marketing, business development or general marketing/communications experience
  • Experience with technology, preferably Cloud or software, marketing
  • Ability to think strategically and align multiple stakeholders groups
  • Strong, demonstrated understanding of localized marketing approaches to acquisition and customer retention
  • Strong analytical skills and the ability to analyze data
  • Experience working in multiple countries in the region
  • Multiple regional language skills a plus
  • Willingness to travel extensively as needed
  • Strong technology skills, Eloqua, Marketo, Twitter, Linkedin, etc
11

IS Marketing Manager France Resume Examples & Samples

  • Act as the single point of contact for local BU stakeholders (GCN, MIT, DPS, CPSD, Virtustream and also VMware), for EMEA IS Marketing team and for the local Channel Marketing team
  • Marketing IS Planning : translate IS business priorities that are consolidated at global level and GTM, into local marketing objectives and KPI
  • Accountable of delivery & execution of IS Marketing plan and achievement of KPI with support of EMEA IS Marketing team and France Marketing team
  • Budget : own and manage the IS marketing budget in strong interlock with the EMEA IS Marketing team and with the France Integrated Marketing Lead
  • Reporting : budget execution, Marketing KPI (pipeline, Market share, …),
  • Own relationship with the local vendors (mainly Microsoft, Intel, VMware) being Dell EMC marketing local key stakeholder for them. You build a common plan supporting aligned priorities, ensure co-funded activities are correctly followed up and Proof of Execution (POE) are provided on a timely manner
  • Sales Enablement & Training: ensure the sales force is trained on key solutions and understand the value proposition of all services
  • Exceptional organizational and analytical skills
  • Outstanding communication and teamwork skills
  • Yes attitude with strong adaptability abilities
  • 5/7 years minimum experience in solutions/sales/marketing/program management role
  • Strong understanding of IS Solutions