Marketing Manager, Mobile Resume Samples

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VS
V Stiedemann
Vladimir
Stiedemann
8890 John Mills
Detroit
MI
8890 John Mills
Detroit
MI
Experience Experience
07/2015 – present
Los Angeles, CA
Product Marketing Manager, Mobile
Product Marketing Manager, Mobile
07/2015 – present
Los Angeles, CA
Product Marketing Manager, Mobile
07/2015 – present
  • Lead market assessment to identify new product opportunities through hypothesis-driven structured analysis, competitive analysis, and capturing and distilling qualitative feedback from marketers
  • Co-manage product marketing programs to drive new client acquisition and increased client investment, including the creation of content for key marketing assets such as collateral, videos, blog posts, emails, etc
  • Work with a cross-functional team to co-manage beta programs and train sales teams
  • Collaborate with product management and engineering on product design and development
  • Structure conversations, build and socialize frameworks, and distill debates among peers and executives to align on direction
  • You’re a critical thinker who is motivated to seek data to inform his or her work
  • Work effectively with product and sales teams in a heavily cross functional, fast-paced environment
11/2010 – 06/2015
Detroit, MI
Mobile Product Marketing Manager
Mobile Product Marketing Manager
11/2010 – 06/2015
Detroit, MI
Mobile Product Marketing Manager
11/2010 – 06/2015
  • Work closely with the Sr. Manager, Product Marketing and Product Development Team to ensure goals and priorities are aligned
  • Provide product marketing guidance rooted in consumer and competitive insights to inform content and the product development process
  • Lead product marketing for assigned mobile titles – developing brand identity, key messaging, overall vision, marketing strategy development and execution
  • Develop best in class creative materials working with both internal and external partners including storefront assets, digital advertising creative, print materials, video trailers and/or television commercials, and synergy assets
  • Partner closely with internal PR, synergy, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
  • Analyze performance of marketing campaigns to regularly identify areas for optimization
  • Coordinate with regional teams to implement global strategy
11/2007 – 05/2010
Detroit, MI
Marketing Manager, Mobile
Marketing Manager, Mobile
11/2007 – 05/2010
Detroit, MI
Marketing Manager, Mobile
11/2007 – 05/2010
  • Responsible for financial performance of a program within the lifecycle marketing org
  • Hire and develop an effective team
  • Work with design team to build effective customer communication
  • Develop marketing strategies that drive financial outcome through a customer first mindset
  • Work with teams across Amazon to build marketing plans that drive new customers to the Amazon app and build repeat engagement
  • Raise the bar on hypothesis driven experimentation design, analysis of the test results and iterative experimentation
  • Communicate with internal stakeholders and team to iterate on ideas
Education Education
Bachelor’s Degree in Economics
DePaul University
Bachelor’s Degree in Economics
Skills Skills
  • Execute marketing campaigns that deliver actionable learnings, measurable results, and customer delight
  • Build targeting models for campaign execution
  • Communicate with internal stakeholders and team to iterate on ideas
  • Work with teams across Amazon to build marketing plans that drive new customers to the Amazon app and build repeat engagement
  • Work with design team to build effective customer communication
  • Track, measure and report on results
  • Drive automation of the programs that deliver our best results to maximize scale
Create a Resume
1

Digital Marketing Manager, Mobile Resume Examples & Samples

  • Minimum 5 years relevant experience with mobile marketing and project management
  • Proficiency in Excel and PowerPoint
  • MBA degree preferred
  • Knowledge of HTML and understanding of CSS are ideal
  • Experience managing content using a content management system
  • Strong sense of project ownership, and dedication to delivering outstanding results
  • High comfort level with complexity and problem solving, including data management issues
  • Curious; committed to ongoing learning
  • Flexibility and team orientation, with a willingness to contribute to a wide range of marketing and digital programs
  • Ability to work with others and collaborate across the organization to achieve goals
  • Self – directed and an ability to work in a fast paced, deadline driven environment
2

Product Marketing Manager, Mobile Games Resume Examples & Samples

  • Responsible for the product go-to-market plans for each product, outlining key KPIs, and developing integrated marketing plans
  • Product marketing budget management and P&L tracking
  • Develop marketing calendar and go-to market strategies behind mobile games
  • Deliver product marketing analysis and make recommendations to optimize performance through rapid, data driven iteration and A/B testing
  • Concept and design innovative product features aimed at improving customer acquisition, retention and monetization
  • Develop in-game events and promotions to drive retention, engagement and revenue, utilizing social strategies, consumer insight, and CRM
  • Monitor key trends in gaming as it relates to new features, monetization strategies, SEO and ASO strategies, and apply them to Sony games as it makes sense
  • Manage the production of marketing assets from concept to execution that are clear, concise, and consistent with the brands
  • Manage key licensor relationships as it relates to licensed games
  • Work cross-functionally across teams at Sony to leverage promotional partnerships across our other divisions
  • A passionate gamer. We’re serious about gaming and we hope you are too
  • You represent the business. You love numbers, you own your products and you are results oriented
  • Excel expert. You know excel back to front and can build complex excel models on a whim
  • Team player. You have excellent communication and interpersonal skills and are ready to pitch in any way you can
  • Self-starter. Good time management and multi-tasking abilities and high attention to detail
  • 3-5 years of experience in Games product marketing
  • Previous start-up experience a strong plus, especially in mobile gaming
3

Marketing Manager, Mobile User Acquistion Resume Examples & Samples

  • Grow the number of active users for our Shopstyle Apps across IOS and Android. Monitor our users on an active basis and provide regular reporting on results
  • Work cross-functionally (marketing, BD, engineering, creative) to optimize User Acquisition funnels across Shopstyle
  • Ensure implementation of best in class UA campaign strategies
  • Perform experiments, testing and analysis of multiple channels and approaches for UA
  • Work with iOS and Android marketplace reps to maximize discoverability
  • Develop partnerships for growth of downloads (sweepstakes, etc.)
  • Partner with PR team to expand word-of-mouth and awareness of the Shopstyle app
  • Ensure achievement of specific KPI goals e.g. unit downloads, chart position, CPI, DAU, etc
  • Oversee and assist with execution of push notification campaigns for our app users
  • Partner with product management in providing customer insights to help guide new features and technologies
  • Monitor competitive UA strategies and mobile products to help drive strategic direction for our mobile strategy
4

Product Marketing Manager, Mobile Advertising Resume Examples & Samples

  • Lead market assessment to identify new product opportunities through structured analysis, competitive analysis, and capturing and distilling qualitative feedback from marketers
  • Test and launch new cutting edge products in market by leading cross-functional teams including sales, legal, marketing, and PR
  • Drive world-class go-to-market by developing strategic positioning, naming, and activation strategies
5

Senior Marketing Manager, Email & Mobile Resume Examples & Samples

  • Lead email and mobile team through the development and implementation of a communications program based on customer lifecycle
  • Lead strategic thinking, analysis and development of a customer driven segmentation and contact program
  • Partner with external vendor as well as internal resources to continually improve reporting and analytics behind email and mobile marketing
  • Accountable for aggressive revenue goals while managing the overall contacts at a level appropriate to the individual segments
  • Continuously improve key channel metrics, including revenue per email, revenue per emailable member, and email opt-out rate per campaign, through expanded capabilities
  • Establish a testing strategy and program to manage creative, merchandising and technology workload while effectively driving results
  • Evaluate and improve the email production process and creative output by working with VP and peers in merchandising, content and creative departments
  • In house expert on strategy, performance, technological and legal issues concerning email and mobile marketing
  • Lead the development of programs to grow the contactable base to ensure the maximum number of customers are receiving communications
  • Manage and develop a high functioning email and mobile marketing team
  • Drive new capabilities and feature sets that will inform customer messaging across all communications channels as well as partner with business owners to drive innovation
  • Strategize the next generation of email and communications in outlets which include, but are not limited to, email, direct mail, website, social media, phone, text, and wireless devices
6

Marketing Manager, Mobile Resume Examples & Samples

  • Develop marketing strategies that drive financial outcome through a customer first mindset
  • Raise the bar on hypothesis driven experimentation design, analysis of the test results and iterative experimentation
  • Experienced in retail or B2C marketing including use of customer segmentation and life cycle marketing practices
  • 2+ years of experience with marketing using online channels (email, in app push, re-targeting)
7

Marketing Manager, Dash-mobile Payments Resume Examples & Samples

  • View balance and top-up their Transit NFC SIM
  • Make payments at more then 20,000 locations islandwide
  • Send money locally and overseas
  • Top-up on the go with any existing bank account
  • Strategise, lead and implement through-the-line creative campaigns and media plans to drive key business objectives
  • Support marketing managers in articulating value proposition for online and offline collaterals
  • Keep tabs on market trends to incorporate into communication
  • Manage relationships with advertising and media agencies
  • Engage with stakeholders for PR activities
  • Manage and update Dash comms channels including social media
8

Product Marketing Manager, Mobile Resume Examples & Samples

  • BA/BS degree required, MBA or equivalent experience preferred
  • A demonstrable understanding of and passion for mobile monetization and ad technology
  • Flexible, strong leader that can work well in a cross-functional capacity within a dynamic, rapidly changing environment
  • Outstanding communicator who simplifies complex concepts
9

Senior Marketing Manager, EU Mobile Shopping Resume Examples & Samples

  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
  • Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment
  • Manage relationship with an agency and multiple top mobile ad networks (e.g. Google)
  • Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space
  • Manage a team of one or two direct reports
  • Create innovative new marketing programs and/or partnerships that generate results
  • Ability to make things happen quickly with large, less nimble partners and/or teams
  • Proven relevant work experience in online paid mobile app marketing, mobile marketing, and/or display and search marketing
  • Proven track record of delivering growth and optimization across key metrics
10

Marketing Manager, Mobile Resume Examples & Samples

  • Work with teams across Amazon to build marketing plans that drive new customers to the Amazon app and build repeat engagement
  • Execute marketing campaigns that deliver actionable learnings, measurable results, and customer delight
  • Communicate with internal stakeholders and team to iterate on ideas
  • Build targeting models for campaign execution
  • Work with design team to build effective customer communication
  • Track, measure and report on results
  • Drive automation of the programs that deliver our best results to maximize scale
  • 2+ years of progressive responsibility, including experience in online marketing
  • Understanding of online marketing channels such as on-site advertising, email, push notifications
  • Knowledge of the app marketplace
  • Proven track record of successful online marketing experiments
  • Strong analytical abilities, especially with respect to experimental design and analysis
  • MBA or master’s degree in economics, marketing, finance or related fields
11

Product Marketing Manager, Postpaid Mobile Resume Examples & Samples

  • Work cross-functionally, consulting with Postpaid team on business needs, translating business needs into analytics/reporting requirements and then interpreting data, formulating reports and make recommendations
  • Monthly and quarterly Postpaid Mobile Budgeting
  • Track projection for all drivers usage, provide product costing etc
  • Monthly and Quarterly IDD Budgeting
  • Preparation for Forecasts, Monthly Business Performance Reviews and ensure traffic are meeting targets
  • Support Annual Operating Plan strategies and preparation relating to forecast of business drivers, market growth assumption and Budget pack preparation
  • Responsible for monitoring the performance of key marketing elements such as the effectiveness of various campaigns, strategies and communication channels and recommending the best solutions after thorough analysis
  • Track revenue performance, including GA, churn and ARPU
  • Manage Postpaid Mobile products eg voice, IDD, call charges and 4/5G network
  • Develop and Prepare concept documentation, business cases and manage the implementation of plans and projects
  • Provide input into advertising and communications strategies around voice & international calling (IDD) development
  • Provide support to the decision making around new products and services development and maintenance of existing products and services
  • Report on product performance and support strategies to improve performance of products
  • Analyze new technology trends and innovations as well as key internal and external performance indicators
  • Work with IS/Billing, Product Development and Network Operations to ensure products and marketing schemes are supported including customer-friendly bill presentation
  • Work with legal, regulatory and external industry bodies to ensure compliance with all legal, regulatory and industry requirements
  • Min. Bachelor’s degree in Marketing, Business Studies or any studies equivalent with 6 to 8 years Telecommunications Industry experience with a passion for Postpaid industry and High Value Customer
  • Demonstrated success in defining and launching excellent products
  • Proven leadership in managing a large team
12

Senior Marketing Manager Mobile Games EU Resume Examples & Samples

  • Minimum 5 years experience in the (mobile) Games Industry; ideally in a marketing function
  • Experience in digital marketing (Influencers, Social Media, Paid Media, etc)
  • Analytical and numerical aptitude and the ability to use customer research, data and metrics to assess the efficacy of marketing programs
  • Excellent verbal and written communication skills in German and fluent English
  • Experience in an international team
  • Good network and contacts into the DE (ideally global) mobile game developers
  • Project management skills, including work prioritization, planning and task delegation
13

Product Marketing Manager, Mobile Resume Examples & Samples

  • Define value proposition, client benefits, and product positioning for each product launch
  • Co-manage product marketing programs to drive new client acquisition and increased client investment, including the creation of content for key marketing assets such as collateral, videos, blog posts, emails, etc
  • Work with a cross-functional team to co-manage beta programs and train sales teams
  • Explore competitive landscape and target markets in marketing strategies and messaging
14

Mobile Gaming, Marketing Manager Resume Examples & Samples

  • Partner with Global Brand teams to establish brand priorities. Provide guidance for new mobile game app development based on consumer and industry trends, brand strategies and entertainment themes
  • Partner with Digital Gaming production team to ensure the timely launch of new digital gaming product and identify ways to improve existing digital gaming product
  • Partner with Sr. Director to drive broader activation of Hasbro brands across existing and emerging gaming platforms
  • Maintain a strong knowledge of Digital Gaming industry with an eye towards mobile gaming
  • Analyze, develop and present key consumer insights and industry data to Global Brand Teams to inform digital brand activation strategy
  • Work closely with regional Marketing teams and Licensee’s on the development of all related marketing activities for the brands activated by Licensee
  • Work closely with the Sr. Director of Digital Gaming & Marketing to assist the Global Brand Teams in the creation of business plans and financial modeling for digital gaming initiatives
  • Collaborate with Hasbro Regional Marketing teams to develop promotions to drive incremental toy/games and digital gaming revenue at retail
  • Work closely with Finance and Licensee preparing accurate revenue forecasts on a title, brand and platform basis. Regularly conduct revenue re-forecasting exercises in line with new information gained from industry KPIs, Licensee and Hasbro Global Brand Teams
  • Work closely with Sr. Director and regional marketing teams to ensure, where appropriate, all digital game products have fully integrated marketing programs and maximize cross-promotional opportunities
  • Ensure the full and fair execution of Hasbro’s business arrangements with Licensees
  • Develop a comprehensive knowledge and understanding of Licensee’s market and gaming strategy objectives by platform, to be able to maximize best fit with Hasbro’s brands
  • Manage day to day relationship with Licensee’s marketing team to ensure that all marketing plans are in line with the overall brand strategy and Hasbro’s long term business goals
  • Partner with Licensees and Hasbro Digital Marketing teams to maximize digital gaming marketing initiatives across Hasbro owned social channels
  • Regularly conduct revenue forecasting and re-forecasting exercises in line with new information gained from industry and game specific KPIs from Licensee
  • Bachelor's Degree in Business, Marketing or a related field
  • 5+ years’ experience in marketing and/or Digital product marketing
  • 2-3 years’ experience in mobile or online gaming preferred not required
  • Marketing experience targeted to a variety of different consumers with a strong understanding of cultural and technology trends is preferred
  • Understanding of the competitive market, customers and industry trends
  • Love games and enjoy playing games in various genres
  • Strong team player with ability to lead cross functional initiatives and project teams
  • Strong analytical skills with ability to track competitive games across freemium game space, review and effectively communicate results from KPI reports
  • Experience with all digital gaming segments and business models (Platforms: Mobile *(iOS/Android), console, MMO; Models: IAP, Advertising, Subscription ) is preferred not required
15

Marketing Manager, Mobile Engagement Resume Examples & Samples

  • Develop strategy and vision around push and in-app messaging for Shutterfly apps
  • Rigorous test planning and test design to drive learnings and best practices
  • Execution of all push and in app note campaigns
  • Partnering with in-app merchandising team for holistic app engagement approach
  • Partnering with CRM team for cross-channel messaging strategies
  • Collaborating with engineering and PM for comprehensive push vision
  • 2-3 years of experience in CRM, push or engagement marketing, with specific experience in mobile
  • Experience with A/B testing and test design
  • Strong analytics skills
  • Experience presenting to C-level executives
  • Bachelor’s Degree required, preferably in quantitative fields (ex: economy, statistics, etc.)
  • High level of dexterity in excel
  • Ability to juggle various projects and priorities in a fast-paced environment
16

Marketing Manager, Mobile Ads Resume Examples & Samples

  • Establish, implement and measure the effectiveness of mobile display advertising initiatives to drive revenue for Amazon in a scalable and cost efficient way
  • Identify key levers / blockers to grow our ad programs or launch new ones quickly and collaborate with internal platform teams to prioritize, test and implement game-changing features on our ad platform
  • Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth, launching new advertising programs) and at the tactical level (managing campaign execution, producing and analyzing performance metrics, solving problems)
  • Coordinate with cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the advertising space
  • 5+ years work experience in direct response advertising, digital advertising and/or product marketing
  • Proven organizational and project management skills
  • Bias toward decision making based on data
  • Expert in Excel usage for data configuration, analysis and presentation
  • Superior verbal and written communications skills with extreme attention to detail
  • Proven experience in managing digital ad programs on behalf of large retail businesses, or in product management in a display advertising context
  • Experience managing digital ad programs with global mobile ad networks such as AdMob, App lovin, inMobi .
17

Mobile App Marketing Manager Resume Examples & Samples

  • Lead process to establish goals for App marketing and design reporting to measure progress against goals. Determine near term and long term customer metrics. Own success of program and goal attainment
  • Coordinate content and manage marketing calendar working with multiple internal and external partners, including inspirational content for beauty professionals and special promotions. Build strong relationships with brand manufacturer partners and leverage to develop content and offers
  • Own app experience for customers ensuring it puts 'stylists at the center.'
  • Leverage push notification and in App messaging to achieve conversion and retention
  • Lead internal efforts to drive support for App with key internal stakeholders including field staff
  • Ensure error free execution of App working with technical and development team as needed
  • Contribute to roadmap for future App enhancements and feature set
  • Establish SMS program to deliver key messages to beauty pros
  • Plan and manage SMS calendar
  • Contribute SMS copy
  • Establish goals for SMS program and design reporting to measure progress
  • College degree - Marketing, Business, other related fields
  • 2-5 years experience in CRM,mobile, or digital marketing
  • Experience in the retail or beauty industry is preferred
18

Mobile Product Marketing Manager Resume Examples & Samples

  • Work closely with the Sr. Manager, Product Marketing and Product Development Team to ensure goals and priorities are aligned
  • Analyze performance of marketing campaigns to regularly identify areas for optimization
  • Experience marketing subscription services including a strong understanding of KPIs and business metrics
  • Minimum 3+ years of digital marketing, casual game marketing, or mobile marketing experience preferably including brand management, product marketing and acquisition experience
  • College degree required, MBA preferred
  • Experience marketing kid-targeted and family-targeted products and/or experiences, ideally digital or mobile titles with a subscription business model
  • Must be able to effectively manage several titles/IPs
  • Experience working with established brands, ideally for kids and families
  • Experience with iOS and Android app marketing
  • Entertainment experience is a plus
  • Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. mobile on-device advertising, SEM, social media, email, viral, influencer campaigns)
  • Ability to effectively communicate and “sell” strategies to cross-functional teams
  • Highly detailed and organized
  • Excellent communications (oral and written) skills
  • Strong problem-solving/troubleshooting skills
  • Strong technical aptitude and quick learning abilityProficiency in PowerPoint and Keynote, with strong presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale
19

Product Marketing Manager, Mobile Resume Examples & Samples

  • Own the full spectrum of marketing for the Rent the Runway iOS app, focusing on download growth and user engagement
  • BA/BS degree at minimum
  • 5+ years experience in product marketing, brand management, or product management, with a history of working on mobile apps
  • Capable of analyzing user and performance data to establish clear measures of success and build compelling stories with data
  • Understand what it takes to build powerful brands in today’s world. You have experience building and cultivating strong brands
  • Superior written and verbal communication skills with the ability to create effective messaging and tell compelling stories about our products and business to any audience – whether it’s our consumers, internal team, or industry at large
  • Demonstrated success working cross-functionally with strong team management skills
  • Self-starter with proven ability to project manage and work independently on projects from start to finish
  • Thrive in a fast-paced environment
20

Mobile Product Marketing Manager Resume Examples & Samples

  • Responsible for product branding, positioning and overall marketing strategies for mobile games, working with the functional teams in publishing – creative services, strategic channel marketing, community, analytics, product management, and user acquisition
  • Work closely with Production Team to create and own the product go-to-market plans for products and major game updates, outlining KPIs, and integrated marketing plan for managing mobile free to play games
  • Forecasting targets: drives input on KPI targets for user acquisition, engagement and retention for existing and upcoming products
  • Manage ad agencies and partners to help maximize ROI on marketing campaigns
  • Author mobile brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels
  • Drive the product marketing strategy for Bandai Namco Entertainment America, from the design and creative process to implementation across all touch-points, ongoing management of campaigns and promotions and optimization based on analysis
  • Develop marketing calendar and go-to market strategies behind mobile free-to-play games
  • Regularly present and report to studio leadership and stakeholders on marketing strategies, plans and findings
  • Work closely with Google / Apple partners to drive promotional strategy and featuring opportunities
  • Manage relationships with internal stakeholders across studio and publisher groups
  • Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention
  • Conduct Market Research as necessary
  • Bachelor’s Degree in Marketing, Communications or related discipline. MBA preferred
  • 3-5+ years of relevant experience in mobile game product marketing, consumer marketing, producer or similar roles
  • Loves mobile games and has a good sense of humor
  • Driven marketer with strong marketing experience in gaming, social media, ecommerce or digital products strongly preferred
  • Ability to build relationships, manage stakeholders, and articulate vision/direction
  • Background in defining and evaluating ROI of digital marketing initiatives
  • Track record of spearheading and executing innovative marketing programs that generate results
  • Experience working with agencies to manage budgets, hitting ROI goals, and moving quickly to address market changes
  • Strong artistic and design sensibilities preferred
  • Capable of working in a fast-paced startup environment and managing a multitude of projects
  • Interested in growing into a leader of the Product Marketing group
21

Senior Marketing Manager, Mobile Resume Examples & Samples

  • Establish, implement and measure the effectiveness of acquisition initiatives to drive adoption and engagement of the Amazon mobile shopping app
  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
  • Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics
  • Collaborate closely with technical, business, and design teams within Amazon to manage simultaneous time sensitive projects
  • Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results
  • Proven relevant work experience in mobile marketing