Marketing Manager, Email Resume Samples

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DH
D Howe
Daphney
Howe
27888 Raoul Greens
Houston
TX
+1 (555) 806 8665
27888 Raoul Greens
Houston
TX
Phone
p +1 (555) 806 8665
Experience Experience
02/2014 present
Detroit, MI
Digital Marketing Manager, Email Operations
Detroit, MI
Digital Marketing Manager, Email Operations
02/2014 present
Detroit, MI
Digital Marketing Manager, Email Operations
02/2014 present
  • Support maintenance and management of triggered and transactional marketing programs including optimization of existing programs through testing
  • Develop and manage workflows, processes, training and tools to better scale the business
  • Facilitate communication of email program projects and plans to internal teams and external vendor
  • Support technology feature enhancements for new and existing email programs. Includes tight collaboration with automation teams to pull through data into email to drive dynamic content and personalization at scale
  • Plan and execute email and mobile inbox campaigns for Starbucks loyalty program, My Starbucks Rewards. Oversee the backend of the cycle from creative alignment thru to coding, QA and deployment
  • Train coworkers and lead a team of associate managers
  • Bring channel execution insights and expertise to ensure successful implementation of all campaigns across all channels
06/2007 12/2013
Dallas, TX
Email / Digital Marketing Manager
Dallas, TX
Email / Digital Marketing Manager
06/2007 12/2013
Dallas, TX
Email / Digital Marketing Manager
06/2007 12/2013
  • Optimize email programs to achieve marketing and engagement results and goals through Marketing, Digital Banking, Service and Engagement emails
  • Manage and execute email and ATM channel deployment planning, prioritization, delivery and QA process
  • Optimize channel execution processes to bring greater efficiencies and process discipline e.g. reduce cycle time and cost, reduce complexity, and enhance end to end execution process management
  • Partner with campaign managers, channel managers, compliance managers, advertising agencies, email coding and deployment vendors to manage the day-to-day execution of marketing campaigns
  • Partner with internal cross functional partners and external vendors to analyze, maintain and report out on key direct marketing metrics and optimize future approaches
  • Ensure cross channel, customer centric messaging and strategy integration across advertising, direct to consumer marketing strategies and retail consumer bank branch focus
  • Support Citi’s drive to digital strategy in channel execution, partnering with cross functional teams and across Citi consumer banking for synergistic, strategic, digital integration
04/2002 01/2007
Detroit, MI
Marketing Manager, Email Marketing
Detroit, MI
Marketing Manager, Email Marketing
04/2002 01/2007
Detroit, MI
Marketing Manager, Email Marketing
04/2002 01/2007
  • Strong project management and process development capabilities
  • Develop and implement email testing roadmap
  • Optimize email performance through continued use of attribution methodologies and predictive modeling
  • Define campaign-level KPI objectives to ensure campaigns are compelling, delivered on-time, accurately tracked and continually improved
  • Create campaign briefs detailing cross-functional business objectives, creative direction, and key content and segmentation strategies
  • High energy and flexibility in a constantly evolving team environment
  • Act as liaison between Email Marketing and Merchandising, Beauty Insider, IT, Creative, and Analytics
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Cincinnati
Bachelor’s Degree in Business
Skills Skills
  • Ability to articulate and champion email marketing best practices and standards
  • General understanding of enterprise level reporting tools and advanced knowledge of HTML and data-driven dynamic creative
  • Clear and effective written and verbal communication and strong interpersonal skills
  • Strong understanding of direct-to-consumer business, competitive/business environment and consumer behavior
  • Proficiency in Google Drive and Experian marketing systems/platforms
  • Ability to work independently as well as collaboratively
  • Strong organization and time management skills
  • Experience in working closely with creative teams and agencies on template development
Create a Resume
1

Digital Marketing Manager, Email Operations Resume Examples & Samples

  • Plan and execute email and mobile inbox campaigns for Starbucks loyalty program, My Starbucks Rewards. Oversee the backend of the cycle from creative alignment thru to coding, QA and deployment
  • Support maintenance and management of triggered and transactional marketing programs including optimization of existing programs through testing
  • Support technology feature enhancements for new and existing email programs. Includes tight collaboration with automation teams to pull through data into email to drive dynamic content and personalization at scale
  • Facilitate communication of email program projects and plans to internal teams and external vendor
  • Develop and manage workflows, processes, training and tools to better scale the business
  • Review operating practices and procedures, determine whether improvements can be made within and work to implement changes as appropriate. Document user stories and business requirements needed to grow and scale operations
  • Train coworkers and lead a team of associate managers
  • Minimum 7 years experience in email marketing with progressively larger responsibility
  • Minimum 3 years experience collaborating with teams to define business requirements for technology projects
  • Minimum 5 years experience driving projects across multi-functional teams
  • Ability to articulate and champion email marketing best practices and standards
  • General understanding of enterprise level reporting tools and advanced knowledge of HTML and data-driven dynamic creative
  • Experience in working closely with creative teams and agencies on template development
  • Strong understanding of direct-to-consumer business, competitive/business environment and consumer behavior
  • Strong organization and time management skills
  • Ability to work independently as well as collaboratively
  • Proficiency in Google Drive and Experian marketing systems/platforms
  • Clear and effective written and verbal communication and strong interpersonal skills
  • Bachelor’s degree in marketing or relevant field of study
2

Marketing Manager, Email Marketing Resume Examples & Samples

  • Strategize and define email cadence and strategies based on client behavior and opportunity
  • Create campaign briefs detailing cross-functional business objectives, creative direction, and key content and segmentation strategies
  • Act as liaison between Email Marketing and Merchandising, Beauty Insider, IT, Creative, and Analytics
  • Define campaign-level KPI objectives to ensure campaigns are compelling, delivered on-time, accurately tracked and continually improved
  • Develop and implement email testing roadmap
  • Test multivariate messaging to attract and convert new customers and influence existing customers to repeat spend
  • Optimize email performance through continued use of attribution methodologies and predictive modeling
  • Develop mobile-first strategies to ensure best-in-class mobile client experience
  • Lead weekly, monthly, and quarterly action-oriented reporting and communicate learnings and insights across the company
  • Research and retain best practices (inbox deliverability, ISP filtering, Can-SPAM etc.)
  • Strong experience planning marketing strategies and executing campaigns from end to end
  • Ability to work extremely well across functions, successfully bringing people together toward common goals and to consensus
  • Ability to prioritize and manage several projects simultaneously
  • High energy and flexibility in a constantly evolving team environment
  • Proven strategic thinking, analytical, data interpretation, and problem-solving skills
  • Strong project management and process development capabilities
  • Hands on experience with email service platforms
  • BA with a degree in Marketing or related field
  • 5+ years of marketing experience, 3+ years of consumer-based online experience, preferably retail
3

Email / Digital Marketing Manager Resume Examples & Samples

  • 2-3 years experience managing an ESP -- campaign creation, optimization, segmenting, and reporting
  • Working knowledge of SEM, SEO and display advertising
  • Analytics experience a plus
4

Marketing Manager Email Resume Examples & Samples

  • Bachelor’s degree required with a concentration in marketing
  • 5+ years’ experience in marketing (customer acquisition, lifecycle), with at 2+ years of dedicated email conversion experience and demand generation experience
  • Proficiency with CRMs (e.g. Salesforce), marketing automation tools (e.g. Marketo)
  • Strong project management skills, including conceptualization, planning resources, managing deadlines and objectives, and delivering recommendations
  • Effectively present information and respond to questions from groups of managers, clients, residents, and the general public
  • Computer proficient in Windows, MS Office, Word, Excel, Outlook and the internet
  • Proficient Adobe Photoshop, Illustrator and other graphic applications
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations
  • Ability to speak, communicate, read, write and understand the primary languages used in the workplace including, but not limited to, English, and serve internal and external customers
5

Email / Digital Marketing Manager Resume Examples & Samples

  • Manage the go-to-market execution for marketing campaigns with direct marketing omni-channel creative requirements across Email, ATM, Statement, and direct mail channels
  • Partner with campaign managers, channel managers, compliance managers, advertising agencies, email coding and deployment vendors to manage the day-to-day execution of marketing campaigns
  • Support Citi’s drive to digital strategy in channel execution, partnering with cross functional teams and across Citi consumer banking for synergistic, strategic, digital integration
  • Manage and execute email and ATM channel deployment planning, prioritization, delivery and QA process
  • Optimize channel execution processes to bring greater efficiencies and process discipline e.g. reduce cycle time and cost, reduce complexity, and enhance end to end execution process management
  • Bring channel execution insights and expertise to ensure successful implementation of all campaigns across all channels
  • Develop new execution capabilities, processes, and relevant use-cases
  • Review and manage marketing creative briefs and manage agency expectations to ensure successful creative development based on marketing objectives, customer messaging, value proposition, offer and creative requirements
  • Ensure cross channel, customer centric messaging and strategy integration across advertising, direct to consumer marketing strategies and retail consumer bank branch focus
  • Manage day-to-day agency interactions and agency direction for direct marketing campaigns (print and email campaigns)
  • Audit and ensure accuracy of final creative elements prior to in market date
  • Manage to established execution process, key milestones and deadlines for all channels
  • Optimize email programs to achieve marketing and engagement results and goals through Marketing, Digital Banking, Service and Engagement emails
  • Leverage email data insights to define and execute refined targeting strategies (e.g. automated retention, triggered emails)
  • Present YTD email campaign engagement results to Retail Bank marketing teams and cross functional partners
  • Partner with internal cross functional partners and external vendors to analyze, maintain and report out on key direct marketing metrics and optimize future approaches
  • Consistently act as the consumer advocate, surfacing opportunities to improve the end-to-end customer experience
  • Minimum of 8-10 years of experience working in direct marketing, digital marketing, financial services or a comparable industry
  • Demonstrated creative/innovative skill set to drive new and results-oriented marketing channel and execution capabilities and processes
  • Demonstrated experience in project management of direct marketing programs
  • Bachelor’s degree in relevant field
  • 2+ years in agency/vendor management or engagement
  • Strong understanding of the consumer business and financial services
  • Strong project management, interpersonal, communication and leadership skills with the ability to work under firm deadlines in a rapidly changing environment
  • Excellent collaboration skills and ability to work as an “owner” within cross-functional teams
  • Demonstrated skills and experience in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management
  • Well-rounded strategist in email marketing with current knowledge of industry best practices, regulation and privacy issues
  • Broad knowledge of analytics, marketing, risk, operations, and legal and compliance
  • Understands risks associated with recent consumer protection laws and ongoing changes in industry that carry large visibility to the company
  • Strong analytical capabilities to analyze, synthesize, prioritize, and drive results with strong sense of urgency
  • Demonstrated skills in communication, influence, and creative delivery and results related presentations to various levels of management
  • Ability to prioritize and manage multiple concurrent projects with moving targets
  • Proven track record of continuous process improvement