Marketing Manager, EU Resume Samples

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CH
C Hilpert
Catalina
Hilpert
1871 Gus Port
Phoenix
AZ
1871 Gus Port
Phoenix
AZ
Experience Experience
04/2015 – present
Dallas, TX
Senior Marketing Manager EU Launchpad
Senior Marketing Manager EU Launchpad
04/2015 – present
Dallas, TX
Senior Marketing Manager EU Launchpad
04/2015 – present
  • Leading a team of 2-3 Marketing Managers across EU
  • Partner with technical and business teams to drive automation of key marketing and merchandising channels
  • Conceptualize and execute a comprehensive multi-channel (online and offline) marketing plan that builds awareness and drives traffic via email, direct, sponsored links, free search/SEO, paid search, affiliates/blogs, events/experiential, PR, display ads, mobile, and social media
  • Evangelize Amazon Launchpad initiatives both internally and externally to build awareness and drive participation
  • Develop and analyze performance metrics to drive business decisions
  • Implementing and managing our display advertising and paid search marketing campaigns in Europe, both in-house and via external advertising agencies
  • Defining a methodology to measure in a programmatic fashion the incremental demand from digital advertising. Developing and analyzing performance metrics to drive business decisions
02/2009 – 03/2015
Los Angeles, CA
Marketing Manager, EU Periodicals
Marketing Manager, EU Periodicals
02/2009 – 03/2015
Los Angeles, CA
Marketing Manager, EU Periodicals
02/2009 – 03/2015
  • Own demand metrics, work on its improvements and make data-driven recommendations on how to improve the business results
  • Development and execution of omni-channel marketing strategy and plan across customers lifecycle focused on customers’ acquisition and retention and tightly linked to P&L
  • Identification, planning and launching products, features and functionalities for ongoing CX improvement
  • Ownership of demand metrics and customers insights and making strategic recommendations how to improve the business results
  • Develop marketing strategy for EU Periodicals business and the relevant marketing plan to deliver P&L results; Work closely with global marketing team to incorporate the best marketing practices; Collaborate with Prime, Kindle Unlimited, Retail teams to develop and launch new initiatives
  • Pricing management to ensure competitive pricing for Amazon customers
  • Contribution to Amazon’s Periodicals strategy and roadmap
12/2001 – 11/2008
Phoenix, AZ
Marketing Manager, EU Handmade
Marketing Manager, EU Handmade
12/2001 – 11/2008
Phoenix, AZ
Marketing Manager, EU Handmade
12/2001 – 11/2008
  • Define the Consumer and Seller marketing plan; establish the optimal marketing mix; and report marketing results to leadership
  • Draft and localize marketing collateral and advertising creative for various digital channels, with a particular focus on digital assets and social media content marketing
  • Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems
  • Work closely with global Handmade Marketing team in London, Milan and Seattle and align the strategy, planning and activities
  • Work closely with global Handmade Marketing team in London and Seattle and align the strategy, planning and activities
  • Own traffic metrics, and its recurring weekly, monthly and quarterly reporting. Build key metrics
  • Obtain unique insights into European Customers and Sellers and incorporate into global Handmade marketing strategy/plan
Education Education
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Create a Resume
1

Marketing Manager, EU Periodicals Resume Examples & Samples

  • Development and execution of omni-channel marketing strategy and plan across customers lifecycle focused on customers’ acquisition and retention and tightly linked to P&L
  • Identification, planning and launching products, features and functionalities for ongoing CX improvement
  • Pricing management to ensure competitive pricing for Amazon customers
  • Ownership of demand metrics and customers insights and making strategic recommendations how to improve the business results
  • Contribution to Amazon’s Periodicals strategy and roadmap
  • Develop proposals for Periodicals strategy and roadmap, balancing the requirements of external and internal customers
  • Develop marketing strategy for EU Periodicals business and the relevant marketing plan to deliver P&L results; Work closely with global marketing team to incorporate the best marketing practices; Collaborate with Prime, Kindle Unlimited, Retail teams to develop and launch new initiatives
  • Act as the primary marketing contact for external partners, publishers’ marketing teams
  • Execute the marketing plan and calendar using the utmost from the available tools; Challenge the existing tool set and work with relevant teams to propose and evaluate the enhancements to improve efficiency
  • Proactively identify, plan, test and launch new products, features and functionalities in close collaboration with global product team
  • Monitor prices and implement corrective measures in close collaboration with external partners and internal teams to ensure the pricing is attractive for Amazon customers and reasonable for the business
  • Own demand metrics, work on its improvements and make data-driven recommendations on how to improve the business results
  • 5-10 years of relevant work experience in digital and offline marketing in on-line, classic retail or related consumer sectors (MNOs, retail / cards banking, etc)
  • Demonstrated experience with omni-channel marketing strategy development and successful implementation, incl. email, push notifications, SEO, SEM, affiliates, with delivered business results
  • Skills to communicate efficiently both with internal and partners’ stakeholders, also on directors level
  • Experience with successful product launches and management of complex projects
  • Comfortable with a fast-paced, ambiguous environment, creative thinking, ready to routine and highly executional tasks with sleeves-up attitude
  • Capable to deliver on multiple deadlines and priorities compulsively as a self-directed individual, to achieve the goals within the given limitations
  • Highly organized, detail-oriented and data-driven
  • Experience in the media publishing industry or any other digital media industry
  • Experience with subscription based businesses/products
  • Experience in negotiations with external partners
  • Comfortable with a varied set of software tools. Ability to learn new tools quickly and contribute into their further upgrades
  • People management skills
2

Senior Marketing Manager EU Launchpad Resume Examples & Samples

  • Leading a team of 2-3 Marketing Managers across EU
  • Conceptualize and execute a comprehensive multi-channel (online and offline) marketing plan that builds awareness and drives traffic via email, direct, sponsored links, free search/SEO, paid search, affiliates/blogs, events/experiential, PR, display ads, mobile, and social media
  • Evangelize Amazon Launchpad initiatives both internally and externally to build awareness and drive participation
  • Work with EU Account Management team to support one of the most complex and highest-profile marketing initiatives to drive additional discoverability for Startups
  • 7+ years of experience working in marketing/branding, as well as experience in strategy, retail or e-commerce business
  • Bachelor's degree in Marketing, Business or a related field
  • Experience in consumer marketing (online/offline), site merchandising, or advertising
  • Great skills in Excel and other data analysis tools, including HTML
  • Experience marketing to variety of customer segments
  • Strong sense of brand and editorial voice; able to harmonize message across channels, marketing vehicles, and marketplaces
  • Excellent presentation, organization and account management skills
3

Marketing Manager, EU Resume Examples & Samples

  • Implementing and managing our display advertising and paid search marketing campaigns in Europe, both in-house and via external advertising agencies
  • Defining a methodology to measure in a programmatic fashion the incremental demand from digital advertising. Developing and analyzing performance metrics to drive business decisions
  • Creating a set of standardized methodologies and processes to support controlled AB tests aimed at achieving a diverse set of goals
  • Bachelor’ s degree
  • 5+ years of experience in Digital Marketing, with solid product/digital marketing experience, measuring display advertising and paid search campaigns end to end
  • Very analytical, resourceful problem-solver with ability to excel in an ambiguous environment
  • Expert in Excel use for data analysis
  • Ability to manage multiple cross-functional projects across multiple geographies
  • Complete fluency and excellent writing skills in English, with a strong attention to detail and accuracy. Fluency in German highly desirable
  • Fluency in German, French, Italian or Spanish is a plus
4

Marketing Manager, EU Handmade Resume Examples & Samples

  • Define the Consumer and Seller marketing plan; establish the optimal marketing mix; and report marketing results to leadership
  • Obtain unique insights into European Customers and Sellers and incorporate into global Handmade marketing strategy/plan
  • Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems
  • Draft and localize marketing collateral and advertising creative for various digital channels, with a particular focus on digital assets and social media content marketing
  • Own traffic metrics, and its recurring weekly, monthly and quarterly reporting. Build key metrics
  • Work closely with global Handmade Marketing team in London and Seattle and align the strategy, planning and activities
  • Travel regularly to EU and US to meet stakeholders
  • Exceptional time-management skills
  • Extreme attention to detail, relentlessly high standards and proven ability to manage multiple, competing priorities simultaneously
  • Communication and analytic skills, including strong ability to identify and solve highly ambiguous problems
  • Communications and collaboration skills that enable you to earn trust up, down, and across the company
  • Experience with internet business experience, retailing or technology management
  • Fluency in English, Italian, Spanish or French
5

Marketing Manager, EU Handmade Resume Examples & Samples

  • Experience of having worked for a omni channel international retailer
  • Negotiation experience
  • Proven track record in delivering results